2016 MEDIA PACK All prices exclusive of VAT monthly unique visitors reaches over 1 in 2 PEOPLE IN WALES (SOURCE: ETELMAR JICREG NOV 2016, ABC JUNE 2016, COMSCORE) 3.5m WHATEVER YOUR BUSINESS OBJECTIVE OR TARGET AUDIENCE, WE'VE GOT THE SOLUTION 3.5m DIGITAL SOLUTIONS OUR AUDIENCE THE MOST POPULAR REGIONAL WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION 24,275,825 3,595,667 30,000 MONTHLY PAGEVIEWS MONTHLY UNIQUE VISITORS MONTHLY APP UNIQUE BROWSERS WalesOnline WalesOnline WalesRugby CardiffOnline WALESONLINE 324K 143K 39K 40K REACHES 49% OF ADULTS IN WALES Likes Followers Followers Followers Source: Comscore unique visitors monthly average Jan-June 2016, App unique browsers ABC June 2016, Penetration in Wales JICREG Nov 2016. Social Media figures as at Nov2016. OUR AUDIENCE BREAKDOWN DESKTOP MOBILE WalesOnline APP 10,441,761 PAGEVIEWS 13,803,491 PAGEVIEWS 4,991,420 MONTHLY PAGE VIEWS 30,000 MONTHLY UNIQUE BROWSERS 1,765,772 UNIQUE BROWSERS 2,791,049 UNIQUE BROWSERS 777,167 UNIQUE VISITORS 2,818,500 UNIQUE VISITORS (This figure is de-duplicated by ComScore) GENDER AGE DEMOGRAPHIC 15-34 35-54 55+ ABC1 C2DE 48% 52% 26% 34% 40% 37% 48% Source: Market share & Demographics JICREG 01/11/2015 Base: Wales. ABC June 2016 DIGITAL PACKAGES STANDARD £10CPM (CPM = COST PER THOUSAND) ENHANCED £15CPM ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY LEADERBOARD MPU BILLBOARD MMA/APP BANNER MOBILE MPU SUPER MPU MOBILE OVERLAY TARGET A SEGMENT OF OUR AUDIENCE - Pick your ad format - Choose a site section to target your ads to - Geo target your ads to a specific location (optional) All prices exclusive of VAT CLICKABLE SKIN MAKE A HUGE IMPACT CLICKABLE SKIN WITH A CLICKABLE SKIN AROUND THE PAGE AND CAPTURE ATTENTION TARGET A SEGMENT OF OUR AUDIENCE: CHOOSE A SITE SECTION TO TARGET YOUR ADS TO OR GEO TARGET YOUR ADS TO A SPECIFIC LOCATION (OPTIONAL) £35CPM All prices exclusive of VAT RICH MEDIA PUSH THE BOUNDARIES WITH OUR ANIMATED RICH MEDIA FORMATS FOR ULTIMATE CREATIVITY & ENGAGEMENT RICH MEDIA AD FORMATS INCLUDE, BUT ARE NOT LIMITED TO, THE FOLLOWING: ADD £5CPM FOR RICH MEDIA FORMATS EXPANDABLE SMALL & LARGE FORMATS PAGE PEEL VIDEO BILLBOARD & VIDEO SUPER MPU INTERACTIVE BILLBOARD SKINS PLEASE ALLOW AN ADDITIONAL TWO WEEKS TURNAROUND FOR RICH MEDIA FORMAT AD DESIGNS All prices exclusive of VAT TARGET YOUR CAMPAIGN Targeting limits wastage & provides well qualified leads WHO WHAT BEHAVIOURAL TARGETING CONTEXTUAL TARGETING A great targeting option for advertisers wanting to target an audience based on their age, gender, preferences and buying behaviour. A great targeting option for advertisers wanting to target an For example a florist may want a specific campaign to target, males over 35 with high audience based on the content that disposable income. they are reading. You can target your adverts to articles that use relevant keywords. For example if you are a florist you may want to target your WHERE adverts to articles that use certain keywords such as 'gifts', 'flowers', GEOGRAPHIC TARGETING 'valentines' etc. A great targeting option for local online advertisers. You can now target your adverts to a geographical area based on our readers IP addresses. For example if you're a florist in Cardiff then we would suggest targeting your adverts to our Cardiff based readers. * ALL AREAS SUBJECT TO AVAILABILITY Want to know more about what targeting is & how it can help you? https://youtu.be/v4ZQ1FLOQlc EXCLUSIVE TAKEOVERS DESKTOP GAIN MAXIMUM EXPOSURE WITH A TAKEOVER ON THE HOMEPAGE OF EACH WALESONLINE CHANNEL! YOUR CLICKABLE SKIN & MPU FIXED TO A CHANNEL HOMEPAGE FOR THE ENTIRE DAY PLUS ADDITIONAL CLICKABLE SKIN IMPRESSIONS DELIVERED ACROSS ARTICLES WITHIN THE CHANNEL WALESONLINE HOMEPAGE £1,150 PER DAY NEWS CHANNEL HOMEPAGE HOMEPAGE ONLY £300 PER DAY CLICKABLE SKIN PLUS 10,000 CLICKABLE SKINS - £450 PER DAY RUGBY CHANNEL HOMEPAGE HOMEPAGE ONLY £325 PER DAY MPU HOMEPAGE PLUS 5,000 CLICKABLE SKINS £400 PER DAY FOOTBALL CHANNEL HOMEPAGE HOMEPAGE ONLY £225 PER DAY HOMEPAGE PLUS 5,000 CLICKABLE SKINS - £300 PER DAY WHAT’S ON CHANNEL HOMEPAGE HOMEPAGE ONLY £100 PER DAY HOMEPAGE PLUS 5,000 CLICKABLE SKINS £175 PER DAY BUSINESS CHANNEL HOMEPAGE HOMEPAGE ONLY £175 FOR 2 DAYS HOMEPAGE PLUS 5,000 CLICKABLE SKINS £250 FOR 2 DAYS TAKEOVERS ARE FIXED TO THE HOMEPAGE GIVING YOU MAXIMUM EXPOSURE, AD IMPRESSIONS WILL FLUCTUATE AND CANNOT BE GUARANTEED All prices exclusive of VAT CHANNEL TAKEOVERS MOBILE TAKEOVER AN ENTIRE SECTION OF WALESONLINE’S MOBILE SITE WITH MOBILE MPU & MOBILE BANNER FOR THE ENTIRE DAY WALESONLINE HOMEPAGE MOBILE/ APP BANNER £275 PER DAY NEWS SECTION £800 PER DAY MOBILE MPU RUGBY SECTION £300 PER DAY FOOTBALL SECTION £250 PER DAY WHAT’S ON SECTION £250 PER DAY BUSINESS SECTION £90 PER DAY Takeovers are fixed to the homepage giving you maximum exposure, ad impressions will fluctuate and cannot be guaranteed All prices exclusive of VAT IN YOUR AREA IMPACT CARDIFF ONLINE - £380 PER DAY AREA HOMEPAGE PLUS 9,500 PRIMARY TAG SKINS SWANSEA ONLINE - £120 PER DAY AREA HOMEPAGE PLUS 3,000 PRIMARY TAG SKINS BRIDGEND ONLINE - £135 FOR 2 DAYS AREA HOMEPAGE PLUS 3,375 PRIMARY TAG SKINS MERTHYR ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS NEWPORT ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS PONTYPRIDD ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS PEMBROKESHIRE ONLINE - £105 FOR 2 DAYS AREA HOMEPAGE PLUS 2,600 PRIMARY TAG SKINS RHONDDA ONLINE - £100 FOR 2 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CARMARTHENSHIRE ONLINE - £110 FOR 5 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS VALE OF GLAMORGAN ONLINE - £110 FOR 4 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CEREDIGION ONLINE - £105 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS CAERPHILLY ONLINE - £100 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS BLAENAU GWENT ONLINE - £100 FOR 7 DAYS AREA HOMEPAGE PLUS 2,500 PRIMARY TAG SKINS All prices exclusive of VAT SPONSORSHIP BAR YOU CAN ADVERTISE YOUR BUSINESS ON OUR SPONSORSHIP BAR & HAVE IT FIXED ACROSS THE CHANNEL HOMEPAGE OR FULL CHANEL FOR THE ENTIRE DAY! NEWS News Homepage - £60 per day News Full Channel - £200 per day RUGBY Rugby Homepage - £90 per day Rugby Full Channel - £250 per day Sponsorship bars FOOTBALL are black with up to 50 characters & Football Homepage - £60 per day your logo Football Full Channel - £200 per day SPORT Sport Homepage - £35 per day BUSINESS Business Homepage - £35 per day Business Full Channel - £150 per day SPECIAL OFFERS: Secure 5 days of Sponsorship Banners and receive the final day free of charge OR secure an entire month of sponsorship bars and receive 10 days free of charge All prices exclusive of VAT PINPOINT MARRY THE POWER OF LOCALISATION & THE REACH PROVIDED BY SMARTPHONES, TO GET YOUR MESSAGE INFRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME WITH PINPOINT, YOU CAN DELIVER A TARGETED MESSAGE TO OUR AUDIENCE – YOUR POTENTIAL CUSTOMERS – AT A TIME THAT SUITS YOU! HYPER-LOCAL TARGETING Reach a local audience at the right time and right place, defined down to relevant postcodes YOUR MESSAGE IS UNMISSABLE ON THE LOCK SCREEN! YOU CAN ALSO INCLUDE APPOINTMENT TO ACTION AN IMAGE, MAP OR QR Use the timeliness of pinpoint to CODE & LANDING PAGE deliver prompts to action on OF YOUR CHOICE. specific days, hours and minutes AMPLIFY OTHER CHANNELS Underpin national activity with PACKAGES ANNUAL FEE MESSAGES COST PER MESSAGE regional or local pinpoint to GOLD £1000 10,000 £0.10 extend reach and drive response SILVER £500 4,000 £0.13 BRONZE £300 2,000 £0.15 For more information and case studies visit: LOCATION BASED ADVERTISING AT YOUR FINGERTIPS! All prices exclusive of VAT http://pinpoint.trinitymirroradvertising.co.uk/site/ BUSINESS BROADCAST All prices exclusive of VAT SOCIAL SOLUTIONS TIME SPENT ON SOCIAL MEDIA NETWORKS IN THE UK IS 13 MINUTES IN EVERY HOUR! WITH HIGHLY SHAREABLE CONTENT OUR CAMPAIGNS CAN MAKE YOUR BRAND UNFORGETTABLE. (SOURCE: JEFFBULLAS, 2014) FACEBOOK+ Know your audience? Reach the ones who matter with Facebook+ Not only do Facebook+ adverts offer you great value for money, they allow you to tailor the reach of your post so that it is seen by people who have a real interest in your business. Facebook+ allows you to target users based on their: LOCATION – GREAT FOR SMALL BUSINESSES AND SERVICES DEMOGRAPHIC – MALE OR FEMALE, YOUNG OR OLD INTERESTS – DO THEY ALREADY LIKE PAGES OFFERING A SIMILAR PRODUCT Posted by our dedicated WalesOnline partner’s account, users will instantly spot our reputable news brand & your business will be noticed with the added benefit of brand association. Our social media experts will even create the ad to maximise impact utilising their experience to create eye-catching campaigns and target them to the most relevant audiences to boost your brand awareness, and drive traffic to your website. INVESTMENT: £150 PER WEEK BUY 3 WEEKS AND GET THE 4TH WEEK FREE All prices exclusive of VAT SPONSORED SOCIAL MEDIA POSTS Join the conversation with our 143,000 followers We’ll help you reach out to our ever-growing Twitter following via our trusted media brands that enjoy real loyalty. SPONSORED TWEETS PRICING PER TWEET IS AS FOLLOWS: @WALESONLINE - £120 @CARDIFFONLINE - £50 @WALESRUGBY - £50 BUY 2 SPONSORED TWEETS & GET THE 3RD TWEET HALF PRICE TWITTER COMPETITION 5 POSTS OVER 7 DAYS TO DRIVE INTEREST & ENGAGEMENT @WALESONLINE - £450 @CARDIFFONLINE - £200 @WALESRUGBY - £200 PLUS YOU CAN BE SAFE IN THE KNOWLEDGE THAT YOUR MESSAGES ARE All prices exclusive of VAT PROFESSIONALLY WRITTEN BY OUR EDITORIAL TEAMS! VIDEO SOLUTIONS VIEWERS SPEND 100% MORE TIME ON PAGES WITH VIDEO RICH MEDIA WITH VIDEO BOOST RESPONSE BY 600% (Source: Forrester Marketing Group, Mediamind research) VIDEO PRODUCTION MINUTE HAS THE SAME MILLION A1 VIDEO IMPACT AS 1.8 WORDS VIDEO PRODUCTION We have a specialist production team to help with all your video solutions.