DOCSLIB.ORG

Media Pack 2015

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Media Pack 2015 MEDIA PACK 2015 EVERYWHERE, EVERY MINUTE, EVERY DAY. Contents - Our Audience Contents - Coverage Area - South Wales Echo - Western Mail - Metro - Wales On Sunday - Celtic Weekly Newspapers - WalesOnline WEBSITE OF THE YEAR Our Audience Our Daily Audience 94,409 126,188 DAILY WALESONLINE DESKTOP DAILY WALESONLINE MOBILE UNIQUE BROWSERS UNIQUE BROWSERS 227,775 5,896 NEWSPAPER READERS WALESONLINE APP (JICREG 1/10/14) UNIQUE BROWSERS 454,268 DAILY TOTAL AGGREGATED AUDIENCE Plus... 186,000 SOCIAL MEDIA FOLLOWERS (Facebook likes & Twitter followers) Source: Aggregated multimedia audience is calculated as gross multi platform audience subject to duplication, All figures verified by ABC March 2015 unless stated. Coverage Area Coverage area of our print titles Western Mail Merthyr Express Cynon Valley Leader Pontypridd Observer Glamorgan Gazette South Wales Echo Gwent Gazette Wales on Sunday Our Portfolio South Wales Echo “Paid THE forBEST daily READ title REGIONAL NEWSPAPER IN THE AREA ” PAID FOR DAILY TITLE 56,003 18,686 READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC JUNE 2015) 51% 49% 49% ABC1 – C2DE 51% AGE 15-34 35-54 55+ 33% 33% 34% Reach 45% people in Wales... 22,950 read South Wales Echo only 1,112,761 use WalesOnline An additional 33,054 do both Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. WALES' DAILY NATIONAL NEWSPAPER 52,972 18,424 PAID FOR DAILY TITLE READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC JUNE 2015) AGE 52% 48% 15-34 35-54 55+ 58% ABC1 – C2DE 42% 27% 29% 44% Reach 46% people in Wales... 52% 31,548 48% read Western Mail only 1,124,390 use WalesOnline an additional 21,425 do both Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. CASH RICH, TIME POOR, URBAN COMMUTER AUDIENCE FREE DAILY TITLE “ ” 64,000 26,120 READERSHIP CIRCULATION (NRS MAY 2014) (ABC JUNE 2015) 60% 30%* 57% ABC1 – C2DE 43% AGE 15-34 35-54 55+ 27% 29% 44% Source: NRS April13-May14. * Figures subject to rounding due to sample size. The best read weekly regional newspaper in Wales WALES’ ONLY REGIONAL SUNDAY NEWSPAPER “ 45,738 12,368 ” READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC APRIL 2015) 51% 49% 41% ABC1 – C2DE 59% Reach 45% of people in Wales... 18,746 read Wales on Sunday only 1,118,822 use WalesOnline An additional 26,993 do both AGE 15-34 35-54 55+ 25% 33% 42% Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. Celtic Weekly Newspapers Cynon Valley Leader Paid for weekly title Coverage Area Gwent Gazette Merthyr Express & Rhymney Valley Cynon Valley Leader Pontypridd Observer & Rhondda Leader Glamorgan Gazette The Celtic Weekly newspapers and WalesOnline reach 84% of people 9,088 3,250 in the coverage area! READERSHIP CIRCULATION From Brynmawr at the head of the South Wales Valleys to the coastal (JICREG OCT 2014) (ABC DEC 2014) town of Porthcawl, seven weekly newspapers reach 18% of adults in the area 52 weeks of the year. Each paper reports on breaking local news, what's on in the AGE community, local sport, local entertainment, as well as jobs, motors 15-34 35-54 55+ and homes. PLUS a great 7-day TV guide. 38% ABC1 – C2DE 62% 25% 34% 41% Total combined readership is 83,895 and are published each Thursday. Glamorgan Gazette Gwent Gazette Paid for weekly title Paid for weekly title Age 25,842 9,094 7,930 2,880 READERSHIP CIRCULATION READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC DEC 2014) (JICREG APRIL 2015) (ABC DEC 2014) 49% 51% AGE 49% 51% AGE 15-34 35-54 55+ 15-34 35-54 55+ 46% ABC1 – C2DE 54% 24% 35% 41% 32% ABC1 – C2DE 68% 26% 35% 39% Source: ABC Dec 2012-Dec 2013, JICREG 01/04/15. Reach based on one placement in newspaper and 1 month on WalesOnline . Merthyr Express Series Pontypridd Observer (Incl. Rhymney Valley) (Incl. Rhondda Leader) Paid for weekly title Paid for weekly title Age 19,072 6,615 22,011 7,854 READERSHIP CIRCULATION READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC DEC 2014) (JICREG APRIL 2015) (ABC DEC 2014) 48% 52% AGE 49% 51% AGE 15-34 35-54 55+ 15-34 35-54 55+ 36% ABC1 – C2DE 64% 27% 34% 39% 40% ABC1 – C2DE 60% 27% 34% 39% Source: eTelmar Reach based on one placement in newspaper and 1 month on WalesOnline desktop only. WM Magazine Free quarterly magazine Wales' favourite women's magazine for over a decade, WM is first with glamour, gossip, fashion, beauty and style. WM is fresh, compelling and a must-read. It's a witty, confident glossy that delivers exactly what readers want on every single page. SPRING ISSUE - MARCH SUMMER ISSUE - JUNE AUTUMN ISSUE - SEPTEMBER WINTER ISSUE - NOVEMBER A TYPICAL WM READER IS... A young-at-heart independent woman who is likely to be in a full-time professional job. She is interested in fashion, shopping and beauty and enjoys spending her disposable income on clothing, cosmetics, holidays, shoes, eating out, handbags and accessories. Selectively distributed to maximise a predominantly ABC1 female readership. 20,091 distributed through 1,320 outlets throughout South, East and West Wales. WM Magazine also appears online on WalesOnline.co.uk Source: ABC Jul – Dec 2013 Our Online Audience WEBSITE OF THE YEAR WEBSITE OF THE YEAR THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION 27,275,011 MONTHLY PAGEVIEWS 2,478,000 MONTHLY UNIQUE VISITORS 113,400 LIKES 72,600 FOLLOWERS Source: Omniture monthly average pageviews Jan-June 2015, Comscore unique visitors monthly average Jan- May2015, Social Media figures as at June 2015 How we compare… THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION WEBSITE OF THE YEAR PENETRATION IN WALES (% OF ADULTS REACHED IN WALES PER WEEK) DAILY POST ” 14% WALESONLINE REACHES SOUTH WALES EVENING POST IS SO GREAT 13% 44% VERY FEW OF ADULTS IN SITES MAKE WALES SOUTH WALES ARGUS 7% ME GO ‘DAMN, WHY DIDN’T WE DO THAT?’ QUITE SO WESTERN TELEGRAPH, LLANELLI STAR – 2% OFTEN BARRY & DISTRICT NEWS, SHROPSHIRE STAR, CHESTER CHRONICLE, PENARTH TIMES, CARMARTHEN JOURNAL - ALL 1% BUZZFEED Source: Market share JICREG 01/05/2014 Base: Wales. Our audience How our audience views demographics WEBSITE OF THE YEAR DESKTOP 15,489,882 PAGEVIEWS 53% 47% 1,515,738 UNIQUE BROWSERS 729,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore) MOBILE 11,773,616 PAGEVIEWS ABC1 – C2DE 1,936,082 UNIQUE BROWSERS 54% 46% 1,819,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore and includes Tablet devices) APPS 1,799,323 WALESONLINE APP MONTHLY PAGE VIEWS AGE 17,154 WALESONLINE APP MONTHLY UNIQUE BROWSERS 15-34 35-54 55+ 460,404 WELSH RUGBY ADDICTS APP MONTHLY PAGE VIEWS 30.2% 41.4% 28.4% 5,695 WELSH RUGBY ADDICTS APP MONTHLY UNIQUE BROWSERS (Monthly Figure: ABC Feb 2015, Omniture Feb 2015) Source: All figures Omniture unless otherwise stated. Figures July-Dec 2014 6 monthly average. Social Media figures as at April 2015, ComScore data Jan-May 2015 monthly average WEBSITE OF THE YEAR Digital Packages Digital Packages CUSTOM DISPLAY 3 ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH WEBSITE OF THE YEAR MORE CREATIVITY. Build your campaign using rich ESSENTIAL PACKAGE media formats and target a specific £7.50 WANT A SHARE OF OUR AUDIENCE? audience by location or by placing 1 cpm your ads next to content relevant to A great place to start. Four ad formats (cost per thousand impressions) your target audience. Rich media ads shown across all sections of WalesOnline. are 3 times more effective! Source: Digitalstrategyconsulting.com, 2012 LEADERBOARD £11 Top of the page cpm for maximum impact SKYSCRAPER To preview our rich media options visit In line with http://digitalhub.trinitymirror.com/ editorial content to stay in readers MMA MOBILE BANNER eye-line Reach our exploding mobile audience MPU High impact advert PROFESSIONAL PACKAGE TARGET A SEGMENT OF OUR AUDIENCE. £9 2 When you want more control. One ad format cpm targeted across the site section of your choice. TOP Ensure you have the right amount of impressions to deliver over the length of your campaign 50,000 - 100,000 impressions – Great for weekly campaigns on niche channels. TIP 200,000 - 500,000 impressions – Ideal for monthly campaigns or to dominate more space on channels. We are offering you the unique opportunity to reach our audience in Wales across all our leading and instantly recognisable news brands Our news brands have a loyal local audience engaging with our content. You can now take advantage of the 23million monthly pageviews in Wales across all titles. We are offering you cross-platform opportunities to advertise across online, mobile and tablet to hit a broad spectrum of demographics. Ad Format X-Titles Pricing MPU, WideSky, Leaderboard, MMA Mobile £15cpm Banner, Mobile MPU Video MPU, Page Peel, Expanding Leaderboard, Expanding Leaderboard with £18 cpm Video, Expanding MPU, Ad Bar, Overlay, Billboard, Super MPU, Mobile Overlay Best of both worlds Our newspapers + WalesOnline At home... at work... on the go... EVERYWHERE, EVERY MINUTE, EVERY DAY. Increases reach WalesOnline reaches over 2.4 million people! Increases trust Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites Highly targeted Speak directly to your target audience by appearing in relevant content sections in the newspapers and online at WalesOnline.co.uk Easy to access Newspapers and the internet are used in different environments so now you can reach people at home, at work and during their commute Complementary audience By adding digital display advertising to your print campaign, you will reach more people in the local area Source: *Newspaper Society – the wanted adverts III.
Load more

Recommended publications
  • Centre for the Study of Media and Culture in Small Nations, University of Glamorgan
    Media 06 Task and Finish Group on the future outlook for the media in Wales Response from Centre for the Study of Media and Culture in Small Nations, University of Glamorgan October 2011 The Centre thanks the Communities, Equality and Local Government Committee for the opportunity to present evidence to the task and finish group on the current state of the media in Wales. As an overarching comment from the Centre’s own research perspective there is more to learn from the variety of small national contexts that exist across the globe, particularly those with successful media landscapes. Whilst this is not itself a new idea, the urgency with which Wales needs to face the challenges to its media sector makes the necessity of learning from success even more vital. The Centre has therefore produced a short briefing paper on The Media in Europe’s Small Nations as supplementary written evidence for the task and finish group (see appendix). This paper examines how other small European nations have tried to develop their own media in a globalised world and considers some of the lessons for Wales. As well as the need to address the needs of the Welsh audience and by extension Welsh democracy and citizenship, the Welsh media also has a vital role to play in representing Wales to the world with all the attendant considerations of confidence and the attraction of inward investment and tourism. The ‘Doctor Who’ effect is a glittering example, but there needs to be more and for sustainability to be built in to any initiative.
    [Show full text]
  • House of Commons Welsh Affairs Committee
    House of Commons Welsh Affairs Committee S4C Written evidence - web List of written evidence 1 URDD 3 2 Hugh Evans 5 3 Ron Jones 6 4 Dr Simon Brooks 14 5 The Writers Guild of Great Britain 18 6 Mabon ap Gwynfor 23 7 Welsh Language Board 28 8 Ofcom 34 9 Professor Thomas P O’Malley, Aberystwth University 60 10 Tinopolis 64 11 Institute of Welsh Affairs 69 12 NUJ Parliamentary Group 76 13 Plaim Cymru 77 14 Welsh Language Society 85 15 NUJ and Bectu 94 16 DCMS 98 17 PACT 103 18 TAC 113 19 BBC 126 20 Mercator Institute for Media, Languages and Culture 132 21 Mr S.G. Jones 138 22 Alun Ffred Jones AM, Welsh Assembly Government 139 23 Celebrating Our Language 144 24 Peter Edwards and Huw Walters 146 2 Written evidence submitted by Urdd Gobaith Cymru In the opinion of Urdd Gobaith Cymru, Wales’ largest children and young people’s organisation with 50,000 members under the age of 25: • The provision of good-quality Welsh language programmes is fundamental to establishing a linguistic context for those who speak Welsh and who wish to learn it. • It is vital that this is funded to the necessary level. • A good partnership already exists between S4C and the Urdd, but the Urdd would be happy to co-operate and work with S4C to identify further opportunities for collaboration to offer opportunities for children and young people, thus developing new audiences. • We believe that decisions about the development of S4C should be made in Wales.
    [Show full text]
  • Media 03 Task and Finish Group on the Future Outlook for the Media In
    Media 03 Task and Finish Group on the future outlook for the media in Wales Response from Pam Price-Thomas Dear Mr Skates I read with interest your article in the Western Mail on Monday 31 October 2011 and would like to offer my thoughts towards your Committee’s inquiry. Like you, I am concerned about the future of print journalism in Wales and the fate of the Western Mail in particular. Independent investigative journalism is vital in safeguarding democracy and good governance and I believe that the Western Mail and the South Wales Echo still provide this at present. They are effectively the only source of news and comment about politics, government etc in Wales and are the only means by which the organisations that control our lives in Wales are adequately scrutinised. This may sometimes be uncomfortable for you and your colleagues in local government, but it is absolutely essential for a mature, functioning democracy. If there are no independent voices scrutinising what such institutions are up to, then it is very easy for them to become detached from those whom they serve and can result in corruption and complacency. I am very concerned that the present ownership of the Western Mail and South Wales Echo means that those newspapers are under threat, either from closure or gradual decline and loss of readership. It seems to me that these profitable papers are being milked for the benefit of the shareholders, to the detriment of the papers’ quality and therefore their vital function in Welsh democracy. If these newspapers are allowed to disappear or be so constrained by cost cuts etc, then I fear for democracy in Wales.
    [Show full text]
  • Newyddion Dysgu Cymraeg Learn Welsh Latest
    Newyddion Dysgu Cymraeg Learn Welsh Latest Gwanwyn Spring 2019 Magu hyder i ddechrau dysgu a siarad Cymraeg Building confidence to use and enjoy your Welsh Hyder yw un o’r pethau pwysicaf wrth ddysgu’r Gymraeg fel oedolyn. Yn y lle cyntaf, mae angen hyder i gerdded trwy ddrws yr ystafell ddosbarth – yn enwedig os yw dysgwyr yn teimlo’n ansicr am ailafael ym myd addysg. Mae angen hyder ar bobl yn eu gallu i ddysgu pwnc newydd fel y Gymraeg a hyder, hefyd, i ddal ati a pharhau i ddysgu a defnyddio’r iaith. Hyder, felly, fydd thema gweithgareddau’r Ganolfan Dysgu Cymraeg Genedlaethol dros y cyfnod nesaf, gydag ymgyrchoedd marchnata a gweithgareddau ledled Cymru sy’n rhoi cyfle i ddysgwyr ymarfer a mwynhau’r Gymraeg. Cyhoeddwyd erthygl yn y Western Mail gan Helen Prosser, Cyfarwyddwr Dysgu ac Addysgu’r Ganolfan, am bwysigrwydd hyder. Darllenwch addasiad o’r erthygl yma. Confidence is one of the most important things when it comes to learning Welsh as an adult. In the first instance, it can take confidence to walk through the door - especially if learners have been away from education for a long time. People need to have confidence in their own ability to learn a new subject such as Welsh, and confidence to continue to learn and use the language. ‘Hyder’ – the Welsh for ‘confidence’ - will therefore be central to the National Centre for Learning Welsh’s work over the coming months, with marketing campaigns and activities across Wales giving learners an opportunity to practise and enjoy using their Welsh.
    [Show full text]
  • Vol53no3 with Accts
    Vol 53 No 3 ISSN 1479-0882 May / June 2019 The Wareham (Dorset) which is celebrating ten years of being run by a Trust – see Newsreel p28; photo taken May 2006 The Hucknall (Notts). A new owner is planning to convert it into a four-screen cinema – see Newsreel p24; photo taken May 2008 I owe all members and also Michael Armstrong and his colleagues at the Wymondham a big apology. For the first two issues this year Company limited by guarantee. Reg. No. 04428776. I erroneously printed last year’s programme in the ‘Other Registered address: 59 Harrowdene Gardens, Teddington, TW11 0DJ. Events’ section of the Bulletin. I must have misfiled the current Registered Charity No. 1100702. Directors are marked in list below. programme card and used the old one instead. I have done a suitable penance. The listing on p3 is correct! Thank you all for continuing to send in items for publication. I have been able to use much of the backlog this time. On p32 I have printed Full Membership (UK)..................................................................................£29 some holiday snaps from Ned Williams. I have had these in stock Full Membership (UK under 25s)...............................................................£15 since July 2017, just waiting for a suitable space. I say this simply to Overseas (Europe Standard & World Economy)........................................£37 prove I throw nothing away deliberately – although, as noted above, I Overseas (World Standard).........................................................................£49 Associate Membership (UK & Worldwide).................................................£10 can sometimes do so by accident. Life Membership (UK only).................................£450; aged 65 & over £350 I still have held over a major article from Gavin McGrath on Cinemas Life Membership for Overseas members will be more than this; please contact the membership secretary for details.
    [Show full text]
  • Implementing Trinity Mirror's Online Strategy
    Supplementary memorandum submitted by the NUJ (Glob 21a) Turning Around the Tanker: Implementing Trinity Mirror’s Online Strategy Dr. Andrew Williams and Professor Bob Franklin The School of Journalism, Media and Cultural Studies, Cardiff University Executive Summary The UK local and regional newspaper industry presents a paradox. On “Why kill the goose the one hand: that laid the golden egg? [...] The goose • Profit margins are very high: almost 19% at Trinity Mirror, and has got bird flu” 38.2% at the Western Mail and Echo in 2005 Michael Hill, Trinity Mirror’s regional head of multimedia on the future of print newspapers • Newspaper advertising revenues are extremely high: £3 billion in 2005, newspapers are the second largest advertising medium in the UK But on the other hand: • Circulations have been declining steeply: 38% drop at Cardiff’s “Pay is a disgrace. Western Mail since 1993, more than half its readers lost since 1979 When you look at • Companies have implemented harsh staffing cuts: 20% cut in levels of pay […] in editorial and production staff at Trinity Mirror, and 31% at relation to other white collar Western Mail and Echo since 1999 professionals of • Journalists’ workloads are incredibly heavy while pay has comparable age remained low: 84% of staff at Western Mail and Echo think their and experience they workload has increased, and the starting wage for a trainee are appallingly journalist is only £11,113 bad”. Western Mail • Reporters rely much more on pre-packaged sources of news like and Echo journalist agencies and PR: 92% of survey respondents claimed they now use more PR copy in stories than previously, 80% said they use the wires more often The move to online Companies like Trinity Mirror will not be able to sustain high profits is like “turning based on advertising revenues because of growing competition from round an oil tanker […] some staff will the internet.
    [Show full text]
  • Subsidiary Undertakings Continued
    Financial Statements Subsidiary undertakings continued Subsidiary name Subsidiary name Subsidiary name Planetrecruit Limited TM Mobile Solutions Limited Websalvo.com Limited Quids-In (North West) Limited TM Regional New Media Limited Welsh Universal Holdings Limited R.E. Jones & Bros. Limited Totallyfinancial.com Ltd Welshpool Web-Offset Co. Limited R.E. Jones Graphic Services Limited Totallylegal.com Limited Western Mail & Echo Limited R.E. Jones Newspaper Group Limited Trinity 100 Limited Whitbread Walker Limited Reliant Distributors Limited Trinity 102 Limited Wire TV Limited RH1 Limited Trinity Limited Wirral Newspapers Limited Scene Magazines Limited Trinity Mirror (L I) Limited Wood Lane One Limited Scene Newspapers Limited Trinity Mirror Acquisitions (2) Limited Wood Lane Two Limited Scene Printing (Midlands) Limited Trinity Mirror Acquisitions Limited Workthing Limited Scene Printing Web Offset Limited Trinity Mirror Cheshire Limited The following subsidiary undertakings are Scottish and Universal Newspapers Limited Trinity Mirror Digital Limited 100% owned and incorporated in Scotland, Scottish Daily Record and Sunday Mail Trinity Mirror Digital Media Limited with a registered office at Limited One Central Quay, Glasgow, G3 8DA. Trinity Mirror Digital Recruitment Limited Smart Media Services Limited Trinity Mirror Distributors Limited Subsidiary name Southnews Trustees Limited Trinity Mirror Group Limited Aberdonian Publications Limited Sunday Brands Limited Trinity Mirror Huddersfield Limited Anderston Quay Printers Limited Sunday
    [Show full text]
  • English Is a Welsh Language
    ENGLISH IS A WELSH LANGUAGE Television’s crisis in Wales Edited by Geraint Talfan Davies Published in Wales by the Institute of Welsh Affairs. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means without the prior permission of the publishers. © Institute of Welsh Affairs, 2009 ISBN: 978 1 904773 42 9 English is a Welsh language Television’s crisis in Wales Edited by Geraint Talfan Davies The Institute of Welsh Affairs exists to promote quality research and informed debate affecting the cultural, social, political and economic well-being of Wales. IWA is an independent organisation owing no allegiance to any political or economic interest group. Our only interest is in seeing Wales flourish as a country in which to work and live. We are funded by a range of organisations and individuals. For more information about the Institute, its publications, and how to join, either as an individual or corporate supporter, contact: IWA - Institute of Welsh Affairs 4 Cathedral Road Cardiff CF11 9LJ tel 029 2066 0820 fax 029 2023 3741 email [email protected] web www.iwa.org.uk Contents 1 Preface 4 1/ English is a Welsh language, Geraint Talfan Davies 22 2/ Inventing Wales, Patrick Hannan 30 3/ The long goodbye, Kevin Williams 36 4/ Normal service, Dai Smith 44 5/ Small screen, big screen, Peter Edwards 50 6/ The drama of belonging, Catrin Clarke 54 7/ Convergent realities, John Geraint 62 8/ Standing up among the cogwheels, Colin Thomas 68 9/ Once upon a time, Trevor
    [Show full text]
  • Prices Exclusive of VAT Monthly Unique Visitors
    2016 MEDIA PACK All prices exclusive of VAT monthly unique visitors reaches over 1 in 2 PEOPLE IN WALES (SOURCE: ETELMAR JICREG NOV 2016, ABC JUNE 2016, COMSCORE) 3.5m WHATEVER YOUR BUSINESS OBJECTIVE OR TARGET AUDIENCE, WE'VE GOT THE SOLUTION 3.5m DIGITAL SOLUTIONS OUR AUDIENCE THE MOST POPULAR REGIONAL WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION 24,275,825 3,595,667 30,000 MONTHLY PAGEVIEWS MONTHLY UNIQUE VISITORS MONTHLY APP UNIQUE BROWSERS WalesOnline WalesOnline WalesRugby CardiffOnline WALESONLINE 324K 143K 39K 40K REACHES 49% OF ADULTS IN WALES Likes Followers Followers Followers Source: Comscore unique visitors monthly average Jan-June 2016, App unique browsers ABC June 2016, Penetration in Wales JICREG Nov 2016. Social Media figures as at Nov2016. OUR AUDIENCE BREAKDOWN DESKTOP MOBILE WalesOnline APP 10,441,761 PAGEVIEWS 13,803,491 PAGEVIEWS 4,991,420 MONTHLY PAGE VIEWS 30,000 MONTHLY UNIQUE BROWSERS 1,765,772 UNIQUE BROWSERS 2,791,049 UNIQUE BROWSERS 777,167 UNIQUE VISITORS 2,818,500 UNIQUE VISITORS (This figure is de-duplicated by ComScore) GENDER AGE DEMOGRAPHIC 15-34 35-54 55+ ABC1 C2DE 48% 52% 26% 34% 40% 37% 48% Source: Market share & Demographics JICREG 01/11/2015 Base: Wales. ABC June 2016 DIGITAL PACKAGES STANDARD £10CPM (CPM = COST PER THOUSAND) ENHANCED £15CPM ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY LEADERBOARD MPU BILLBOARD MMA/APP BANNER MOBILE MPU SUPER MPU MOBILE OVERLAY TARGET A SEGMENT OF OUR AUDIENCE - Pick your ad format - Choose a site
    [Show full text]
  • 7 Shocking Local News Industry Trends Which Should Terrify You
    Cynulliad Cenedlaethol Cymru / National Assembly for Wales Pwyllgor Diwylliant, y Gymraeg a Chyfathrebu / The Culture, Welsh Language and Communications Committee Newyddiaduraeth Newyddion yng Nghymru / News Journalism in Wales CWLC(5) NJW10 Ymateb gan Dr. Andy Williams, Prifysgol Caerdydd / Evidence from Dr. Andy Williams, Cardiff University 7 shocking local news industry trends which should terrify you. The withdrawal of established journalism from Welsh communities and its effects on public interest reporting. In the first of two essays about local news in Wales, I draw on Welsh, UK, and international research, published company accounts, trade press coverage, and first-hand testimony about changes to the economics, journalistic practices, and editorial priorities of established local media. With specific reference to the case study of Media Wales (and its parent company Trinity Mirror) I provide an evidence-based and critical analysis which charts both the steady withdrawal of established local journalism from Welsh communities and the effects of this retreat on the provision of accurate and independent local news in the public interest. A second essay, also submitted as evidence to this committee, explores recent research about the civic and democratic value of a new generation of (mainly online) community news producers. Local newspapers are in serious (and possibly terminal) decline In 1985 Franklin found 1,687 local newspapers in the UK (including Sunday and free titles); by 2005 this had fallen by almost a quarter to 1,286 (Franklin 2006b). By 2015 the figure stood at 1,100, a 35% drop over 30 years, with a quarter of those lost being paid-for newspapers (Ramsay and Moore 2016).
    [Show full text]
  • Tourism Against the Cull
    RDC(3)-RURALTOUR-22 TOURISM AGAINST THE CULL. The Badger Cull: The Need for an Impact on Tourism Survey. " Tourism is big business in Wales. It contributes around £3.5 billion a year to the economy and employs up to 100,000 people at the peak of the season." Alun Ffred Jones (WAG website, August 6th 2010) The Intensive Action Area where a badger cull will take place straddles three counties – Pembrokeshire, Ceredigion and Carmarthenshire - all of which are popular tourist destinations. West Wales is a rural area visited by tourists who wish to enjoy its dramatic coastline, unspoilt countryside and abundant wildlife. It is an area which is increasingly being promoted as a clean, green, nature-friendly destination for those interested in eco- tourism and sustainable living. It boasts excellent visitor attractions; a National Park; a Coastal Path; wildlife reserves; traditional market towns; a high proportion of organic farms supplying a thriving specialist food industry which in turn supplies top quality pubs and restaurants; internationally recognised art galleries, artists and craftspeople; and excellent formal and informal music venues and festivals. Tourism in West Wales is rural tourism. In 2001 the Wales Tourist Board noted in their annual report: "Farm tourism is a particularly well represented type of rural tourist activity, contributing significantly to Wales’ image as a holiday destination. It currently contributes at least £10 million per annum to the incomes of some 1600 farming families in Wales, typically representing between 15 and 50 per cent of their annual incomes."1 In the document 'Pembrokeshire's Facts of Tourism'2 available through Pembrokeshire County Council's website, the contribution of tourism as a whole to the economy of Pembrokeshire in 2008 is shown as follows: £521 million total visitor spend, of which £384 million is direct spend.
    [Show full text]
  • Template for Dominic V2
    https://blog.bham.ac.uk/everydaycyborgs/ [email protected] Figure 1 - Supporting InFormation R e t u r n e d r e s u l t s f o r s e a r c h o f ' m e d i c a l ' 1 9 8 4 - p r e s e n t . T h e n u m b e r i n b r a c k e t s i s t h e n u m b e r o f r e t u r n e d r e s u l t s , a r r a n g e d f r o m h i g h e s t n u m b e r t o l o w e s t . Birmingham Daily Post (103566 Wicklow People (12055) Liverpool Echo (90889) Kensington Post (12041) Irish Independent (88222) Marylebone Mercury (11882) Aberdeen Press and Journal (79319) Sunday Tribune (11862) Aberdeen Evening Express (54990) Sunday Mirror (11820) Coventry Evening Telegraph (53531) Belfast News-Letter (11569) Belfast Telegraph (53107) Drogheda Independent (11245) Evening Herald (Dublin) (50668) Daily Herald (10018) Daily Mirror (42315) Northern Whig (9954) Newcastle Journal (37710) Middlesex County Times (9927) Newcastle Evening Chronicle (36846) North Wales Weekly News (9686) Reading Evening Post (34264) Bradford Observer (8915) Sunday Independent (Dublin) (24609) Drogheda Argus and Leinster Journal Dundee Courier (24191) (8708) Sandwell Evening Mail (21006) Cheshire Observer (8388) Western Mail (17575) Birmingham Daily Gazette (8285) Staffordshire Sentinel (17386) Sunday World (Dublin) (7984) Harrow Observer (15047) Kent & Sussex Courier (7948) New Ross Standard (14808) Lichfield Mercury (7882) Yorkshire Post and Leeds Torbay Express and South Devon Intelligencer (14237) Echo (7715) Leicester Evening Mail (13098) Sunday Life (7659) Sligo Champion (12812)
    [Show full text]