MEDIA PACK 2015
EVERYWHERE, EVERY MINUTE, EVERY DAY. Contents
- Our Audience Contents - Coverage Area - South Wales Echo - Western Mail - Metro - Wales On Sunday - Celtic Weekly Newspapers - WalesOnline
WEBSITE OF THE YEAR Our Audience Our Daily Audience
94,409 126,188 DAILY WALESONLINE DESKTOP DAILY WALESONLINE MOBILE UNIQUE BROWSERS UNIQUE BROWSERS
227,775 5,896 NEWSPAPER READERS WALESONLINE APP (JICREG 1/10/14) UNIQUE BROWSERS
454,268 DAILY TOTAL AGGREGATED AUDIENCE
Plus...
186,000 SOCIAL MEDIA FOLLOWERS (Facebook likes & Twitter followers)
Source: Aggregated multimedia audience is calculated as gross multi platform audience subject to duplication, All figures verified by ABC March 2015 unless stated. Coverage Area
Coverage area of our print titles
Western Mail Merthyr Express
Cynon Valley Leader Pontypridd Observer
Glamorgan Gazette South Wales Echo
Gwent Gazette Wales on Sunday Our Portfolio South Wales Echo “Paid THE forBEST daily READ title REGIONAL NEWSPAPER IN THE AREA ” PAID FOR DAILY TITLE 56,003 18,686 READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC JUNE 2015)
51% 49%
49% ABC1 – C2DE 51%
AGE 15-34 35-54 55+ 33% 33% 34%
Reach 45% people in Wales...
22,950 read South Wales Echo only
1,112,761 use WalesOnline
An additional 33,054 do both
Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. WALES' DAILY NATIONAL NEWSPAPER 52,972 18,424 PAID FOR DAILY TITLE READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC JUNE 2015)
AGE
52% 48% 15-34 35-54 55+ 58% ABC1 – C2DE 42% 27% 29% 44%
Reach 46% people in Wales...
52% 31,548 48% read Western Mail only
1,124,390 use WalesOnline
an additional 21,425 do both
Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. CASH RICH, TIME POOR, URBAN COMMUTER AUDIENCE FREE DAILY TITLE “ ”
64,000 26,120 READERSHIP CIRCULATION (NRS MAY 2014) (ABC JUNE 2015)
60% 30%*
57% ABC1 – C2DE 43%
AGE 15-34 35-54 55+ 27% 29% 44%
Source: NRS April13-May14. * Figures subject to rounding due to sample size. The best read weekly regional newspaper in Wales
WALES’ ONLY REGIONAL SUNDAY NEWSPAPER “ 45,738 12,368 ” READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC APRIL 2015)
51% 49% 41% ABC1 – C2DE 59%
Reach 45% of people in Wales...
18,746 read Wales on Sunday only
1,118,822 use WalesOnline
An additional 26,993 do both
AGE 15-34 35-54 55+ 25% 33% 42%
Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline. Celtic Weekly Newspapers Cynon Valley Leader Paid for weekly title Coverage Area
Gwent Gazette Merthyr Express & Rhymney Valley Cynon Valley Leader Pontypridd Observer & Rhondda Leader Glamorgan Gazette
The Celtic Weekly newspapers and WalesOnline reach 84% of people 9,088 3,250 in the coverage area! READERSHIP CIRCULATION From Brynmawr at the head of the South Wales Valleys to the coastal (JICREG OCT 2014) (ABC DEC 2014) town of Porthcawl, seven weekly newspapers reach 18% of adults in the area 52 weeks of the year. Each paper reports on breaking local news, what's on in the AGE community, local sport, local entertainment, as well as jobs, motors 15-34 35-54 55+ and homes. PLUS a great 7-day TV guide. 38% ABC1 – C2DE 62% 25% 34% 41% Total combined readership is 83,895 and are published each Thursday. Glamorgan Gazette Gwent Gazette Paid for weekly title Paid for weekly title
Age
25,842 9,094 7,930 2,880 READERSHIP CIRCULATION READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC DEC 2014) (JICREG APRIL 2015) (ABC DEC 2014)
49% 51% AGE 49% 51% AGE 15-34 35-54 55+ 15-34 35-54 55+
46% ABC1 – C2DE 54% 24% 35% 41% 32% ABC1 – C2DE 68% 26% 35% 39%
Source: ABC Dec 2012-Dec 2013, JICREG 01/04/15. Reach based on one placement in newspaper and 1 month on WalesOnline . Merthyr Express Series Pontypridd Observer (Incl. Rhymney Valley) (Incl. Rhondda Leader) Paid for weekly title Paid for weekly title
Age
19,072 6,615 22,011 7,854 READERSHIP CIRCULATION READERSHIP CIRCULATION (JICREG APRIL 2015) (ABC DEC 2014) (JICREG APRIL 2015) (ABC DEC 2014)
48% 52% AGE 49% 51% AGE 15-34 35-54 55+ 15-34 35-54 55+ 36% ABC1 – C2DE 64% 27% 34% 39% 40% ABC1 – C2DE 60% 27% 34% 39%
Source: eTelmar Reach based on one placement in newspaper and 1 month on WalesOnline desktop only. WM Magazine Free quarterly magazine
Wales' favourite women's magazine for over a decade, WM is first with glamour, gossip, fashion, beauty and style. WM is fresh, compelling and a must-read. It's a witty, confident glossy that delivers exactly what readers want on every single page.
SPRING ISSUE - MARCH SUMMER ISSUE - JUNE AUTUMN ISSUE - SEPTEMBER WINTER ISSUE - NOVEMBER
A TYPICAL WM READER IS...
A young-at-heart independent woman who is likely to be in a full-time professional job. She is interested in fashion, shopping and beauty and enjoys spending her disposable income on clothing, cosmetics, holidays, shoes, eating out, handbags and accessories.
Selectively distributed to maximise a predominantly ABC1 female readership.
20,091 distributed through 1,320 outlets throughout South, East and West Wales. WM Magazine also appears online on WalesOnline.co.uk
Source: ABC Jul – Dec 2013 Our Online Audience
WEBSITE OF THE YEAR WEBSITE OF THE YEAR
THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION
27,275,011 MONTHLY PAGEVIEWS
2,478,000 MONTHLY UNIQUE VISITORS
113,400 LIKES
72,600 FOLLOWERS
Source: Omniture monthly average pageviews Jan-June 2015, Comscore unique visitors monthly average Jan- May2015, Social Media figures as at June 2015 How we compare… THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT
INFORMATION IN THE NATION WEBSITE OF THE YEAR
PENETRATION IN WALES (% OF ADULTS REACHED IN WALES PER WEEK)
DAILY POST ” 14%
WALESONLINE REACHES SOUTH WALES EVENING POST IS SO GREAT 13% 44% VERY FEW OF ADULTS IN SITES MAKE WALES SOUTH WALES ARGUS 7% ME GO ‘DAMN, WHY DIDN’T WE DO THAT?’ QUITE SO WESTERN TELEGRAPH, LLANELLI STAR – 2% OFTEN BARRY & DISTRICT NEWS, SHROPSHIRE STAR, CHESTER CHRONICLE, PENARTH TIMES, CARMARTHEN JOURNAL - ALL 1% BUZZFEED Source: Market share JICREG 01/05/2014 Base: Wales. Our audience How our audience views demographics
WEBSITE OF THE YEAR
DESKTOP 15,489,882 PAGEVIEWS 53% 47% 1,515,738 UNIQUE BROWSERS
729,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore)
MOBILE
11,773,616 PAGEVIEWS 1,936,082 UNIQUE BROWSERS ABC1 – C2DE
1,819,600 UNIQUE VISITORS (This figure has had duplications removed by 54% 46% ComScore and includes Tablet devices)
APPS 1,799,323 WALESONLINE APP MONTHLY PAGE VIEWS AGE 17,154 WALESONLINE APP MONTHLY UNIQUE BROWSERS 15-34 35-54 55+ 460,404 WELSH RUGBY ADDICTS APP MONTHLY PAGE VIEWS 30.2% 41.4% 28.4% 5,695 WELSH RUGBY ADDICTS APP MONTHLY UNIQUE BROWSERS (Monthly Figure: ABC Feb 2015, Omniture Feb 2015)
Source: All figures Omniture unless otherwise stated. Figures July-Dec 2014 6 monthly average. Social Media figures as at April 2015, ComScore data Jan-May 2015 monthly average WEBSITE OF THE YEAR Digital Packages Digital Packages CUSTOM DISPLAY 3 ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH
WEBSITE OF THE YEAR MORE CREATIVITY.
Build your campaign using rich ESSENTIAL PACKAGE media formats and target a specific £7.50 WANT A SHARE OF OUR AUDIENCE? audience by location or by placing 1 cpm your ads next to content relevant to A great place to start. Four ad formats (cost per thousand impressions) your target audience. Rich media ads shown across all sections of WalesOnline. are 3 times more effective!
Source: Digitalstrategyconsulting.com, 2012 LEADERBOARD £11 Top of the page cpm for maximum impact SKYSCRAPER To preview our rich media options visit In line with http://digitalhub.trinitymirror.com/ editorial content to stay in readers MMA MOBILE BANNER eye-line Reach our exploding mobile audience MPU High impact advert
PROFESSIONAL PACKAGE TARGET A SEGMENT OF OUR AUDIENCE. £9 2 When you want more control. One ad format cpm targeted across the site section of your choice.
TOP Ensure you have the right amount of impressions to deliver over the length of your campaign 50,000 - 100,000 impressions – Great for weekly campaigns on niche channels. TIP 200,000 - 500,000 impressions – Ideal for monthly campaigns or to dominate more space on channels. We are offering you the unique opportunity to reach our audience in Wales across all our leading and instantly recognisable news brands
Our news brands have a loyal local audience engaging with our content. You can now take advantage of the 23million monthly pageviews in Wales across all titles.
We are offering you cross-platform opportunities to advertise across online, mobile and tablet to hit a broad spectrum of demographics.
Ad Format X-Titles Pricing MPU, WideSky, Leaderboard, MMA Mobile £15cpm Banner, Mobile MPU Video MPU, Page Peel, Expanding Leaderboard, Expanding Leaderboard with £18 cpm Video, Expanding MPU, Ad Bar, Overlay, Billboard, Super MPU, Mobile Overlay Best of both worlds Our newspapers + WalesOnline
At home... at work... on the go...
EVERYWHERE, EVERY MINUTE, EVERY DAY.
Increases reach WalesOnline reaches over 2.4 million people!
Increases trust Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites
Highly targeted Speak directly to your target audience by appearing in relevant content sections in the newspapers and online at WalesOnline.co.uk
Easy to access Newspapers and the internet are used in different environments so now you can reach people at home, at work and during their commute
Complementary audience By adding digital display advertising to your print campaign, you will reach more people in the local area
Source: *Newspaper Society – the wanted adverts III. Omniture Jan-June 14, JICREG 01/05/14 Base:Wales, Combined multimedia audience is calculated as gross multi platform audience subject to duplication for more information, contact your Media Wales sales representative
All prices quoted are exclusive of VAT