International Foundation Year Pre-Masters Programme International Study Centre 3 Outstanding Fashion Schools, 3 Great Cities: London 1 World of Fashion

international foundation year pre-masters programme international study centre 3 outstanding fashion schools, 3 great cities: London 1 world of fashion.

Milano The world of fashion has 3 capitals: London, Paris and Milano. As well as being home to the world’s most important fashion and prêt-à-porter companies these ‘capitals of creativity’ also Paris offer the best job opportunities and experiences to launch an exciting career in fashion.

International Study Centre Based in London, Europe’s vibrant creative centre, Istituto Marangoni International Study Centre provides a tailor-made university preparation programme for international students hoping to enter the fashion industry. Upon successful completion of the programme Istituto Marangoni offers a wide range of degrees in the fields of fashion and design. Students that meet the required entry requirements will love the atmosphere of the three fashion schools in London, Paris and Milano*.

With schools at these 3 world fashion capitals, Istituto Marangoni offers students the unique opportunity to experience different locations and cultures over the course of their degree programme. Students can study their first year at a location of their choosing, before completing their final two years at any one of the other locations (you can of course also complete your entire course at one location if you prefer)*.

* The three year undergraduate programmes in Milano are awarded by Istituto Marangoni, and are diplomas.

The three year undergraduate programmes in Paris are awarded by Istituto Marangoni; the undergraduate courses taught in London, as well as those taught in English in Paris, will be awarded with BA (Hons) degrees by Manchester Metropolitan University. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please contact the information office of the chosen fashion school. london, the avant garde. The Fashion School is in the coolest artistic and creative area of London: Shoreditch. The right place to watch the future with all the visual and cultural stimulation around. From here come the new styles and trends in fashion as well as in art and design. There are also the stars of cinema and cuisine; new restaurants are constantly being opened by giants in the industry. Attending Istituto Marangoni Fashion School of London, one can come into contact with a world that is evolving, accompanied by a teaching faculty that are motivated and ready to share their knowledge and know-how.

Brick Ln A1201

Fashion St Commercial St

Gracechurch St A10 Middlesex St Osborn St LIVERPOOL Old Montague St STREET London Wall A1211

A1201 London Wall A1211

Whitechapel Rd A11

A1201

Mansell St

Minories paris, l’haute couture c’est moi.

The Fashion School of Paris is a few minutes from the Place de l’Opera, in a building seven storeys high, near the Faubourg Saint Honorè, where many of the most famous fashion houses of Paris breathe the air: Chanel, Hermès, Lanvin and so on. The Fashion School of Paris offers an education that starts with the history of haute couture and arrives at modern fashion. Every day in the classroom, the students meet established international professionals from the main French fashion houses, in order to develop their abilities in every area of the fashion system, from consulting to publishing to marketing.

Bd de Courcelles VILLIERS

MONCEAU

Bd Malesherbes Rue du Rocher

COURCELLES Bd de Courcelles

Rue de Courcelles

Rue de Miromesnil

Bd Haussmann SAINT-AUGUSTIN Bd Haussmann

Bd Malesherbes

Pl. Charles de Gaulle

MIROMESNIL

Avenue des Champs-

Élysées milano, the centre of fashion. Istituto Marangoni was founded here, here where the greatest names in Italian prét- â-porter, Domenico Dolce, Franco Moschino and Alessandra Facchinetti, made their homes. The school is right in the city centre, two steps from the fashion avenue par excellence, Montenapoleone, and inside the so-called ‘quadrilateral of fashion’. In Milano, fashion is everywhere, and at Istituto Marangoni students find the skills to interpret and guide trends, through programmes that are constantly being updated. Here professionals and highly specialized technicians who are ready to work in the fashion world at the highest levels are trained in creativity, organization and commerce. After the opening of the Milano Design School, some of the fashion courses in Milano will be delivered both at Milano Fashion School (1) and Milano Design School (2).

MONTENAPOLEONE Via Borgospesso

Via Santo Spirito

Via Gesù

Via Sant’andrea Via Manzoni Via Bigli Via Montenapoleone

Via Bagutta Via San Paolo

Piazza Via Verri della Scala Via San Pietro all’Orto Corso Venezia 1 Piazza Corso G. Matteotti Meda Corso Monforte

Via Hoepli SAN BABILA

Via Borgogna

Corso Vittorio Emanuele 2

Corso Europa Via Durini

Piazza del Duomo Via Cerva enhancing talent since 1935.

The professionals of today for those of tomorrow. A historic laboratory for artistic and aesthetic culture in an international mold. More than 2,500 talented students coming from 92 countries. Excellent industry relationships in Europe and the world. Schools set in the most exclusive part of the city centres of the world capitals of fashion. An exhaustive array of training courses that are also multilingual. An unbeatable alumni network which is a source of precious work contacts, cultural exchange and project inspiration. A global network of partners and offices to orient and inform potential candidates in a timely fashion all over the world. Direct participation in ‘The Fashion Show’ by the best students at the end of their study period. An extensive programme of scholarships for students who are particularly deserving or talented. This, in brief, is ‘Marangoniness’, a unique and precious mix, born from the encounter between a historic school with its foundations ‘inside’ the industry, with product managers, stylists, designers, marketing experts, consulting agencies, photographers, buyers, art directors, decorators, communication designers coming from the best companies in the sector, teaching not only their everyday work experience in studios, consulting agencies, in production, in distribution and in publishing houses, but inevitably bringing their pragmatic approach into the classrooms. We say bravo.

11 | dolce&gabbana domenico dolce / moschino franco moschino / umit abercrombie&fitch / adidas / aeffe benan / nicola brundage / paula cadermartori / susanna cornet / aganovich / agatha ruiz de la prada co-te tomaso anfossi e francesco ferrari / barbara e lucia croce / alessandro ahilya / alberta ferretti / arello / antonio de benedetti / francesco di giorgi / funlayo deri ruggero de santis / alessandra berardi / antonio fusco / antonio marras facchinetti / licia florio / roberto fragata bianca gervasio / olivier green / stefano guerriero / aurelia hoang / paolo isoni / liron itzhakov / antonina izmaylova / marios apc / aquascutum / aquilano rimondi the the arise magazine / asos / asprey / astley loizoi / rafael lopez cristina miraldi / katrina mootich / alexandro palombo / maurizio pecoraro / alessia prekop / andrea pompilio / pamela quinz / lisa rubini / emma clarke asudari ltd / austique / baartmans swimmwear emmanouela iliaki / vera thordardottir / tvscia alisa soldini e lucia and siegel balenciaga / ballantyne / bally who’s padrini est.her esther van der berg / harper’s bazaar thailand duang wannaporn careers banana republic / bcbg / bcbg max azria abercrombie & fitch enrique cordero / valentina lucia artigas espinoza belstaffbenetton / betty jackson / bikkembergs sarah mathilde chan kin / acne paper sivan surrie / adidas y3 olivia igwe who alberta ferretti kristel papagna / alexander mcqueen marasmi apsari / piyaporn service blow pr / blune / borbonese / borsalino tantivorawong / eline carmen westerhof / aquilano rimondi elisa cuttone bottega veneta / boutiqueye buying office limited The who’s who of arcadia group sophie wayne / atelier to go carina arab / balenciaga sofie insam In 2013, the careers service offices brand studio / brooks brothers / browns london Istituto Marangoni’s graduates balmain justine chomette / belstaff adriana belonic / benetton lisa durante of the schools in Milano, Paris, brunello cucinelli / burberry / calla / calvin klein is enriched each year blancha alessandro di lorenzo / bonnet a pompon / carmen estrada gutierrez London and Shanghai arranged camille de dampierre / canali / caroline herrera by internationally renowned bottega veneta luca giovanni valentini / beatrice botto / chiara zampini / burberry over 500 internships and work cartier / celine / chanel / chloé / christian dior names in the fashion industry. mery kfouri / elizayet vrtskikh / qi chen / alexia guanabara sednaoui / calvin klein placements in some of the major coccinelle / comptoir des cottonier / conde nast francesca re / lars alexander beppler / rea dae lilliard / linnea johnson / canali european fashion companies. lorenza sala / celine maria beatriz menendez de la serna / juliana ramos siqueira international / cos / costume national / courrèges chanel maria enciso / shana vernoux / chloé geraldine chevrolet / christian dior cube pr / cute circuit / dazed&confused / diane zlata savostova / raffaella suaria / comeforbreakfast francesco alanga / von fusternberg / diesel / djurdja watson / dkny cos joanna brimstad / sigrid cristina osvald / cute circuit marina delgrno / jeans press office / dolce & gabbana / dom&ruby damir doma antonina khrokina / david koma marcos batuecas / diane von dorothy perkins / dries van noten / dsquared2 / dust pr furstenberg margherita garosci / diesel liana giousmi / dolce&gabbana flavia malta pasquale grosso / dove magazine italy chiara ugo baudino / dressing the man egomark / elastic design / elite / elle / emap / emilia marine serpe / dsquared2 daniele cetroni / benedetta ghetti / egomark wen tang wickstead / emilio pucci / enb / erdem / ermenegildo klara anna emilia norri / erdem esteves joana / luoise charlotte / estee lauder josephine zegna / escada / estee lauder / etro / fabergé / fashion lewing etro carlotta bovio / benedetta de luca / giulia cortella / valentina dolce / farftech east / fashion scout / fast retailing / fendi / firetrap marine helene laurence mechin / fashion buro kzakhstn anara khamitova / fast retailing fourmarketing / francesco scognamiglio / franck sobier celia dubois / fitch wwp rishika nayak / frankie morello lorenzo oddo / francesca agueci frankie morello / fred perry / fyodor golan / gap / gareth mariana de barros guimares / frenchologie cecilia caoville / fyodor golan golan frydman pugh / giambattista valli / gianfranco ferrè / gianni versace gareth pugh dorotea pospihalj / giambattista valli nicola brognano / gianfranco ferrè giorgia vernotti / giorgio armani rocco iannone / gaia mainetti / maria santos laguna / givenchy giorgio armani / giuliano fujiwara / goodley pr / grazia francesco terra / katja luostarinen / elisabeth van hammé / glamour italy valentina di pinto gruppo coin / gucci / guess / gus&stella / h&m / harrys of grazia italy federica salto / h&m desiree pagadauan / harrys harf london giulia acchiardi london / harvey nichols / hemyca / hermès / house of hackney hermès lisa scopel / hugo boss marianna aloisi / hussein chalayan jessica lomax / simone hugo boss / hussein chalayan / i-d / img / inbar spector caroline leimgruber / img amaya gonzales lantero / imperfect perfectionista elina galuga inditex / industrie mag / innocenza / inticom / invincible isabelle martine martina frppi e anais copini / iylisa lena savchenko / jil sander giorgia media group / ipc media / ipr / isabel marant / issa couture vernotti thea cozzi / jimmie martin & mccoy marianna ermoshina / jimmy choo sophie schrinzi francesca adovasio / jo no fui alice ferraro / joe fresh sezin calikoglu jonathan saunders emma issey miyake / izma ylova / j mendel / jaeger / jane carr / jean maria bergren / joseph limited julie catrin adler / karl lagerfeld veronica ambrosetti / karla otto valerie charle de castelbajac / jean paul gaultier / jeckerson / jil sander richardson / kenzo ayse arel / kinder aggugini maria moiseeva / kristian aadnevik viviana de ferrari jimmy choo / jo no fui / john lewis / johnatan kelsey / johnatan mariategui / l’officiel homme italy alessandra faja / l’wren scott simon jacob sonar hanna alexandra saunders / joseph limited / julia clancey / karma / kenzo / kris svedberg / la rinascente sara el wazzan / lanvin maria giulia migliore / françois allard / larusmiani alice van hasshe / kristian aadnevik / kurt geiger / l’officiel homme etro / les hommes jonathan stern / liberty marlene stensdotter drennow isabela falcao yres e silva / lifung l’oréal / l’wren scoot / la perla / la rinascente / lafardére active trading federica sampogna / loewe inese maestro marcet / louis vuitton davy pittoors / agnés limonaire / m.h.alshaya stine reinfjell bjornoy / malboro classic erica perin / mao fanni szokoli / marco lanvin / larusmiani / lee kablin / les chiffoniers / liberty / louis vuitton bologna marco giugliano / matteo franchetto / marie claire claire alice piemonti / marika vera lingerie love magazine / maison martin margiela / mango / marios schwab marika vera / marni giulia longo / rita favatà / mary katrantzou simona rumenova stoyanova / spyridoula markus lupufer / marni / mary katrantzou / matthew williamson varvara tzemari / mary lint samara toscani chini / massimo dutti setare badi / matrix sourcing ansa maurizio pecoraro / mawi limited / max azria / max mara group hasan/ maurizio baldassarri bianca omeldo / mawi valeria maria pratto / max mara federica botti / mirja maxime simmoens / michael kors / michael lewis / miroglio group rosendahl menswear mirja rosendahl / moschino valeria capra / mtv avinash kalra / mulberry julia tabore / missoni / moka london / moncler / moschino / mp select / mulberry my wardrobe vanessa marieke / anna eva fischer naza yousefi accessories naza yousefi / ndalo media muse de la nacre / myriam volterra / n°21 alessandro dell’acqua / neil ntokozo kunene / neil barret marta mukenge / net a porter isabela garcia moreno / no uniform maria natividad buitron prats / not just a label anastasia maria kaplan / andrew maxwell mcbride peterson / barrett / net a porter / nicholas kirkwood / nicola formichetti / nicole fahri numero leonie gwerder / olivier theyskens steffy bauwens /paco rabanne frederic alexander / cristina maura / nina ricci / no uniform / normaluisa / not just a label / orciani / oviesse paolita anna paola papaconstantinou / laura jacqueline steckl / patricia nicolas sinome johanna aleida paco rabanne / pambianco / paolita / patricia nicolas / patrizia pepe / paul versteegh / alejandra orozco de la garza / patrizia pepe filomena cavallaro / giuditta goggioli / paul smith smith / peter pilotto / philipa lepley couture / philippe plein / pierre balmain karin helena tellow / anna nordin / philippe plein alessandra macellaro / desise saltz / piazza sempione anna pitti immagine / plein sud / pollini / polo ralph lauren / prada / precious bulatova / pierre ancy francesco polimeno pixelway noelia careddu / pollini mario amerigo di castri / pop & princesse tam tam / pringle of scotland / puig / puma / pura lopez / quasimi roy mimo havstad / porzia t paola pessariol prada elena gatti / elisa parpinelli / giulia felicani / ah young kim / pringle of scotland sophie marie zovighian claudia gamba / puma by hussein chalayan louise korner / raoul ralph lauren / reiss press office / rené caovilla / reward style / richard nicoll giulia abruzzese / ratti marta cucciniello ines massi / red by wolves shoes lena lecain lipp / renato corti stefano roberto cavalli / roger vivier / roksanda llincic / salvatore ferragamo / santoni bordogna / rené caovilla wenbo yu reward style raphael ludwig hartmann roggendorf / riccardo grassi showroom sarah richardson / sari spazio / sergio rossi / simon hamilton interior design mariangela capasso / richard nicoll maria sbiti / roberto cavalli andrea laura e siro brigiano / francesco corcione / siviglia / snow pr / sonia rykiel / sophie halette / staff international / stefano ji sun lee / rosa clandestino silvia argüello / safilo priyanka prdhan / salvatore ferrgamo alida paradiso / see by guidani / stella mccartney / stuart weitzmann / stylesight / sweaty betty / t.lipop chloé fabio alfonsi / sergio daricello sergio daricello / sergio rossi guilherme cury / silver spoon attire claire avigail / tank magazine / tata naka / ted baker / temperley / the creative styling team stella mccartney allegra sacerdoti / sugarfree natalia georgala / taylormade aigerim raiymkulova / temperley london martina maempel tod’s beatrice mandorlo / valeria esteve gonzalez / tom ford charlotte olivia lewis / jeannine desiree the koople / thimister / tod’s / tom ford / tommy hilfiger / top shop / trendstop ellen schulze ubi sunt menswear aidin sanati / valentino rachele tonelli / giuseppe caserta / giordana marino / daniele triumph / truffle design / trussardi / tumi / valentino / veronica moncho lobo bigiani veronica moncho lobo victor manuel alvarez gonzalez / jekaterina petrusenko / versace dario vecchione / danil vf international / vice magazine / viktor&rolf / vivienne westwood / vogue france wong / fernanda zeeman / vivienne westwood alexandra katie elizabeth besterman / isabelle chidenius / vogue spain vogue homme international / vogue italia / vogue nippon / vogue us / vogue.fr / volt noelia terron / wallpaper magazine anna khimich / whyred johan fondberg / yves saint laurent alice lefons elisabetta magazine / wallpaper magazine / wgsn / white&richardson /wound creative group perissuti / cayetana blanco masaveu / zegna juhyung jung / lixuan wang yasue carter / yasuhiro takehisa / yoox group / yves saint laurent / zadig&voltaire London

The foundation qualifi cation allows students to make an informed choice regarding the course at Istituto Marangoni that best suits their skills and learning outcomes abilities, and it can lead to progression to the three-year undergraduate • record and critically investigate programmes. It is a year of new challenges and ideas that will improve the relevant theoretical underpinnings in student’s critical independent thinking. The already acquired experiences order to research, generate ideas and and skills will be further developed with creative projects and practical experiment; techniques. • demonstrate the ability to use a wide range of artistic media to communicate Academic discipline is at the heart of this course, focusing particularly on ideas, and articulate them in both the intensive learning. It involves in-depth study of analytical principles, techniques written and verbal form; for exploration and enquiry, and research into context and materials. This is done • demonstrate an understanding of through a learning approach that identifi es and capitalises on each student’s facts, knowledge and concepts about strengths and emerging talent. English language and study skills support the context, mood & meaning as they communication of ideas in both the verbal and written format. Creative projects relate to art and design; will be followed by specialist routes into fashion design (with business), and fashion • illustrate awareness of and communication (with styling, graphics and photography). Part of the course involves competence in communication and developing an individual creative style and concept ideas to take forward over the brand identity for the fashion industry. subsequent three years of study. programme course length october to may (three terms) • christo > temporary disguising january to september (three terms) • rothko > deconstruction & semiotics • warhol > communication & marketing • english language, study skills and culture term dates october 2014 term one: 06/10/14 to 12/12/14 term two: 05/01/15 to 20/03/15 Undergraduate Programmes | Preparatory Course term three: 07/04/15 to 29/05/15

january 2015 term one: 19/01/2015 to 20/03/2015 term two: 07/04/2015 to 19/06/2015 term three: 06/07/2015 to 11/09/2015

entry requirements good high school graduation grades international your ﬁ rst step towards english language: a career in fashion IELTS 4.5 across all areas* *If you need to improve your English language to the required level for the foundation year programme, an extra term of English language preparation can be taken at the ISC.

fees visit istitutomarangoni.com/isc

15 | progression degrees

Once you have successfully satisfied the progression criteria of the International Foundation Year you may proceed to one of the following degree courses at Istituto Marangoni:

BA (Hons) Fashion Design* BA (Hons) Fashion Business* BA (Hons) Fashion Styling*

For up-to-date information on course progression and entry requirements, please visit istitutomarangoni.com/isc

*Students who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) degree by MMU (Manchester Metropolitan University); 120 credit points are available each year of study. Upon successful completion of three-year course student will obtain the BA (Hons) degree gaining 360 credits. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/ international, indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen school. Milano Paris London

The aim of the three-year course in Fashion Design is to produce professionals with multiple skills and knowledge in the fi eld of fashion, capable of using all the techniques of learning outcomes clothing manufacture and of responding to new demands in fashion and luxury. • understand the different development phases of a fashion collection; Participants start with the study of drawing and design techniques, fabric analysis and the • develop the ability to dialogue with the manufacture of clothing, as well as aspects of industry production are also covered. The study different professionals in the fashion of trends allows one to create a contemporary collection that can meet the demands of the system; target audience while respecting brand equity. The training requires participants to try their • develop the creative, intellectual and hand at everything from the basics of drawing in black and white to fashion illustration, with technical skills and abilities necessary the goal of developing a totally personal style. The learning of research techniques, trends or to operate successfully in the fashion markets are just as important to the achievement of learning objectives: individual research is in industry; fact the foundation of the educational programme and evolves over the three years with the aim • apply current technologies and of providing students with all the necessary tools to create their own clearly defi ned, unique and cutting-edge fashion techniques, differentiated collection. The training also leads prospective professionals to use all the languages demonstrating a thorough of visual communication in fashion, including new media. In the fi nal year of the course, the best understanding of them; collections are presented during a fashion show. • acquire a professional and entrepreneurial approach to the design The fashion designer is the source of creative ideas and new trends, not only in clothing but also in profession, demonstrating problem- textiles and in the world of accessories and luxury. Designers create collections, starting with an accurate solving skills; analysis of materials and fabrics and use communication codes that come from art, cinema and design. • sustain appropriate arguments while They are experts in marketing and fashion and know how to calculate timing and production costs to meet presenting their work. the needs of the target consumer and anticipate trends, while respecting the brand’s image. They are able to design womenswear, menswear and accessories, with an eye constantly attuned to new style codes. Undergraduate Programmes | BA (Hons) Degree1 • Three Year Course2

the fashion designer is the one who anticipates trends and determines the fashion design success of a brand

opportunities programme The fashion designer is the most important fi gure in fashion. The I year designer inspires the creative ideas of the fashion world, managing • architecture of design creativity, technology, information and the understanding of fashion • fabric exploration and design trends. The professional may work for their own company and additionally • portfolio and collection creation co-operate with several fashion fi rms and fashion studios both nationally • history of art and dress and internationally. In order to be a fashion designer participants need to know about more than just designing or planning a collection. Today the II year designer also needs to be a good researcher, to know the context of fashion • brand revival and its history thoroughly, and must succeed in identifying style. Fashion • art and fashion interface designers must know the market and, at the same time, be able to predict • personal style the development of taste. Moreover, they have to know the fashion business • fashion and culture contemporary system extremely well. perspectives III year • pre collection • collection design • collection development or industry portfolio preparation

1 Students who successfully complete the undergraduate programme taught in English, in Paris and • researching theory and practice London, will be awarded with a BA (Hons) degree by MMU (Manchester Metropolitan University - UK); 120 credit points are available each year of study. Upon successfull completion of three-year course students will obtain the BA (Hons) degree gaining 360 credits. All candidates should meet specifi c requirements (please check the website www.mmu.ac.uk/international, indicating your nationality and study level); for further details contact the information offi ce at the chosen school. 2 Students who successfully complete the programmes taught in Milano will be awarded with an Istituto Marangoni certifi cate. 19 | Milano Paris London

The purpose of the three-year course in Fashion Business is to train professionals to use the language of marketing, management and fi nance in the fi eld of fashion and luxury. learning outcomes • understand the process of planning, The three-year training course addresses all issues related to the marketing and implementation and control of a development strategies of a brand, identifying the values that characterise the fashion marketing strategy; identity of a company (equity). An understanding of the principles of economics and fi nance • develop a strategic approach to the enables the participant to measure profi tability and ensure compliance with budgets, while assessment of markets in order to also implementing a specifi c control system for fashion companies. decide on the distribution policy aims of the internationalising of the fashion The study of the cultural, sociological and historical dynamics of the development of fashion brand; design enables participants to understand the infl uences held by trends in different countries • analyse and manage aspects related and systems. The participant will be able to defi ne strategies for coordinating a commercial to the planning, development and proposal and developing a collection that expresses fashion trends and meets specifi c production of a fashion collection; production-related lead times and costs. • learn the methods that affect online and offl ine perception of a brand and The analysis of a retail network and the development of digital marketing will allow its notoriety; participants to understand the distribution channels and policies for buying and for visual • plan business objectives and detect, merchandising that characterise in an absolutely unique way the fi eld of fashion and luxury. through appropriate indicators, the At the end of the study cycle, participants will undertake a research project that will result in a difference between what was planned business plan for a start-up or the brand extension of a fashion business. and the actual results in order to take appropriate corrective action; The fashion manager is one who studies the fashion scene, analyses the competition and checks • understand the strategic management out product development, planning, promotion and sales channels, collaborating with the design processes from industrial production to department and with all the production departments. Fashion managers can evaluate the intrinsic logistics. characteristics of the fabrics, the evolution of counsumer habits, lifestyles and the needs of the market. They know the techniques of sales and marketing. They defi ne the price range and the target audience, and are skilled in coordinating business partners and employees. programme 1 • 2 Undergraduate Programmes | BA (Hons) Degree Three Year Course I year • fashion marketing 1 • fashion marketing 2 • fashion industry and cultural context • principles of business

II year • brand identity management in support • coordination strategies • fashion marketing strategies fashion business of creativity • fi nance and management control III year • fashion retailing • advanced fashion retailing • digital marketing • honours project

opportunities Fashion business professionals consider a brand’s product communication, management control and retail business of a brand. They must know the fashion panorama thoroughly, including their own competitors, and spot with great precision which tools they need to carve out a position in the market place. They drive the entrepreneurial spirit of a fashion company.

21 | Milano Paris London

The aim of the course in Fashion Styling is to prepare professionals and creative people to work within the fashion system in areas of visual communication ranging from the fi elds of publishing, advertising, visual merchandising and trend or style forecasting to blogging. Presenting contemporary and future trends, enhancing the collections of designers, informing and inspiring their readers: this is the exciting mission of a fashion stylist. By the end of the programme participants will gain the ability to recognise different styles and trends, clearly defi ne their personal vision of a product and propose innovative and professional ideas successfully.

The course makes it possible to investigate the various aspects of the profession of a stylist, starting with the study of the interactions between clothes and accessories and going on to building ‘stories’ out of fashion and contemporary trends for photo shoots and video footage, working in symbiosis with photographers or fi lm makers and fi nding the correct balance between individual style vision and the needs of clients, while managing the visual identity of subjects to be photographed.

Finally, thanks to the study of specifi c subjects related to fashion styling and editorial writing, participants will be able to comment on fashion and prepare advertorials to captivate various target audiences. The ultimate goal will be the independent creation of a portfolio that fully expresses the personality of the participant. The stylist is an expert in fashion communication and must be able to produce and defi ne the winning combination of component parts for an image that is needed to emphasise the style of a brand, a magazine or a person. This can be achieved through the careful use of clothes, accessories, hair and make-up, through atmosphere and location and through the knowledge and analysis of contemporary and future trends. The skills lie in interpreting the soul of an article of clothing and communicating it through a unique style.

Undergraduate Programmes | BA (Hons) Degree1 • Three Year Course2

learning outcomes the specialist in visual • develop the creative, intellectual and technical abilities necessary to work in the fashion industry; languages related to the • apply and demonstrate the creative use of cutting-edge communication fashion styling technologies; style and image of fashion • demonstrate the ability to transfer ideas and information to the different constituents of the fashion system; • interact effectively with others through collaboration and negotiation.

programme I year • semiotics of clothing • objects and environment • identity • history of art and dress

II year • fashion writing and criticism • fashion editorial • magazine design • fashion and culture, contemporary perspectives

III year • career exploration • fi nal major project • researching theory and practice opportunities The task of the fashion stylists is to communicate fashion through images. They have great sensibility towards fashion and can create a style which is immediately identifi able and recognizable by means of advertising campaigns, magazine photo shoots and fashion shows or by creating the visual displays for retail. This creative job requires a thorough knowledge of fashion and its history as well as of trends, style and taste. This must be complemented by a knowledge of photographic techniques, computer based image editing, setting, lights, make-up, hairstyle and accessories. Fashion stylists fi ll roles that are pivotal to obtaining the success of a collection.

1 Students who successfully complete the undergraduate programme taught in English, in Paris and London, will be awarded with a BA (Hons) degree by MMU (Manchester Metropolitan University - UK); 120 credit points are available each year of study. Upon successfull completion of three-year course students will obtain the BA (Hons) degree gaining 360 credits. All candidates should meet specifi c requirements (please check the website www.mmu. ac.uk/international, indicating your nationality and study level); for further details contact the information offi ce at the chosen school. 2 Students who successfully complete the programmes taught in Milano will be awarded with an Istituto Marangoni certifi cate. 23 | aakanksha rahul suri from India ‘Since I want to study fashion design, the foundation course helps me learn about materials, colours, textures and many new techniques, which I will be using in the future. It enhances the skills required for fashion design. The assignments are related to the stream you choose which gives you an insight into what you will be doing in your BA programme.’

stina hultgren from Sweden ‘I chose Istituto Marangoni because it is located in an exciting part of central London. I adore the location of the school, the building in which we study, the atmosphere, the teachers and our assignments. I like the fact that it is intimate, with open spaces and also smaller areas, the library and the classrooms with glass windows.’

| 24 25 | London

The Pre-Master’s programme offers specifi cally tailored preparation for the one-year postgraduate Istituto Marangoni programme that best suits each student’s skills and programme abilities. As well as developing the knowledge, cognitive and practical skills students need • International Marketing in Fashion to progress to Istituto Marangoni postgraduate programmes, students will also experience • Contemporary Issues in Marketing challenging approaches to in-depth studies to reinforce their skills as self-reliant, critical and in Fashion refl ective thinkers. • Integrated Marketing Communications in Fashion The academic discipline that underpins the Pre-Master’s programme – including in-depth study • Strategic Marketing Management of advanced fashion principles, the development of techniques for independent research and • Project Management effective presentation, and a thorough grounding in vital technical skills and techniques – helps bridge the gap between Level 6 undergraduate study and Level 7 Master’s study. This, coupled Subject Specialist Technical Workshops: with development of their verbal and written English language and study skills, ensures each • Principles of Fashion Design student is fully prepared to meet the challenges of postgraduate learning. (for students considering progression to MA Fashion Design Womenswear) • Principles of Brand Management (for students considering progression to MA Fashion and Luxury Brand Management, MA Fashion Promotion, Communication and Media2, MA Contemporary Fashion Buying2.) Preparation for Istituto Marangoni postgraduate programmes1 course length october to june (three terms) experience challenging term dates october 2014 pre-master’s new concepts to term one: 06/10/14 to 12/12/14 term two: 05/01/15 to 13/03/15 become self-reliant, term three: 07/04/15 to 05/06/15 programme critical and reﬂ ective entry requirements A recognised undergraduate qualifi cation english language: IELTS 5.5 across all areas* learning outcomes *If you need to improve your English language to the required level for the Students studying the Pre-Master’s • have critical awareness and practical programme, an extra term of English programme will be able to: understanding of a comprehensive language preparation can be taken at • carry out systematic and in-depth range of concepts, tools, methods and the ISC. independent research using academic production processes relevant the conventions and evaluate fi ndings subject specialist area; at an advanced level; • evaluate existing research and fees • identify and integrate data/information conventions, and apply own creative visit istitutomarangoni.com/isc /literature relevant and appropriate to and research abilities in the context of the subject specialist area; a self-managed piece of work using • analyse research and application of professional and academic standards. knowledge to form and structure collaborative projects;

1 The Pre-Master’s programme is currently undergoing accreditation. 2 This course is subject to validation and is undergoing the validation process with Manchester Metropolitan University (MMU). 27 | progression degrees

Pre-Master’s Programme / Once you have satisfied the progression criteria from the Pre-Master’s Programme you can proceed to one of the following master’s degrees at Istituto Marangoni:

MA Fashion Design Womenswear1 MA Fashion and Luxury Brand Management1 MA Fashion Promotion, Communication and Media2 MA Contemporary Fashion Buying2

1 Students who successfully complete the postgraduate programmes taught in English in Paris and London will be awarded with a Master’s Degree by MMU (Manchester Metropolitan University-UK); Master’s Degrees include a 12/14-week work placement. 180 credits points are available in order to gain a Master’s Degree upon successful completion of the course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details contact the information office at the chosen school. 2 This course is subject to validation and is undergoing the validation process with Manchester Metropolitan University (MMU). Milano Paris London

Aimed at candidates who have previous undergraduate study in fashion design or similar, or an adequate knowledge and proven professional experience in the fashion industry. The curriculum is designed to train fashion designers who know how to express their creativity and innovative vision of the surrounding world and respond to the new challenges and changes that the fashion system imposes globally.

The candidate must possess an innate ability to combine technical expertise with knowledge of the contemporary, and to deepen this understanding through research learning outcomes and experimentation with the goal of producing innovative ideas. • acquire innovative working methods Using a variety of techniques in visual research and market trends, students must in the womenswear design and brand demonstrate the ability to work on several projects and in a multidisciplinary manner. development as well as in brand extension; During the course students will acquire the theoretical and technical knowledge • independently manage the creative necessary to develop self-reliance and confi dence in their creative and professional process, channelling it into project abilities. The knowledge of analysis, semantics and sociology will enable them to development, in line with trends in understand, interpret and implement proposals for current clothing in the womenswear the global fashion industry; market. This activity will become the launch-pad for the development of projects for • understand the use of existing and industry, which is central to the master’s programme. During the course, participants will emerging software in order to work evaluate the market, specifi cally the relationship between the concept, the product and the in a global context; sales methodology. • evaluate and manage niche brands and global companies; In the fi nal phase of the course, students will have experienced the fashion business through • independently develop research meetings with key fi gures in fashion and through the skills they have acquired in research methodology to achieve success in methods. They will be able to express their own identity, vision and entrepreneurial skills. fashion.

Postgraduate Programmes | MA Master’s Degree1 • Master’s Course2 • Cycle de Spécialisation1

the programme that boosts fashion design the talent of those who desire to change the womenswear world of fashion

opportunities programme A specialist in the language of fashion, the student is able to develop a unique collection in response • concepts of contemporary to the needs of the target market. The fashion designer has skills in everything from concept to feminilities production, semiotics to marketing, new trends, social and visual communication. • design and culture interface • visual communication and brand identity • research methods • dissertation* 1 Students who successfully complete the postgraduate programmes taught in English, in Paris and London, will be awarded with a master’s degree by MMU (Manchester Metropolitan University - UK); Master’s Degrees include 12/14-week work *only in Paris and in London placement. Upon successfull completion of the postgraduate course students will obtain the master’s degree gaining 180 credits. All candidates should meet specifi c requirements (please check the website www.mmu.ac.uk/international, indicating your nationality and study level); for further details contact the information offi ce at the chosen school. 2 Students who successfully complete the programmes taught in Milano will be awarded with an Istituto Marangoni certifi cate.

31 | Milano Paris London

This master’s is designed to train future professionals in the areas of brand management, merchandising and communication, specifi cally in the areas of fashion and luxury. Given the advanced nature of the course, candidates must have previous undergraduate study in marketing, economics or similar, or proven work experience in the fi eld.

The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and consider how the structure of the main segments should be viewed in order to meet the needs and desires of consumers. The marketing mix and its construction through working with the client-target becomes the basis on which to plan the development strategy of the brand. The study of the styles of the past, the analysis of current trends and forecasts of the issues related to ‘future-fashion’ will enable participants to understand how aesthetic expressions and interpretations of social and cultural trends affect the process of collection development. The course will also detail the primary methods of social research, the market and their practical application in the fi eld.

As part of this specialist course, participants will address the interpretation of economic, commercial, marketing and communication logic specifi c to the luxury sector. They will also analyse how companies in the fashion-luxury market develop their own interpretation of brand positioning and devise special strategies in the management of the brand. The topic of the characteristics of the products and their distribution will be addressed with the aim of creating environmental innovation and competitive advantages for companies in the sector. The course is carried out through lectures, group work and individual project work.

Postgraduate Programmes | MA Master’s Degree1 • Master’s Course2 • Cycle de Spécialisation1

study the logic of fashion learning outcomes business, management, • analyse segments of supply and demand within the fashion and luxury market and evaluate their nature and marketing mix and brand main characteristics; & luxury brand • apply interpretative models and development in the ﬁ elds management methods to support key strategic and operational marketing activities; of fashion and luxury • locate competitive dynamics and develop appropriate strategies to management successfully compete for market share; • develop a rigorous but original approach in the management of brands in the fashion-luxury sector; • acquire a critical and creative approach, combining them with an opportunities entrepreneurial vision both in business logic and in the development of The brand manager of fashion and luxury is a fi gure who is increasingly in demand in the professional skills. sector; such managers come up with creative solutions to improve the practical management of a brand. Their task is to defi ne the style of collections, identify the price range and the target market. They also control the development of new business, planning promotion and sales channels in collaboration with the design and various other departments in the production and marketing of fashion and luxury. This course will present participants with a wide range of potential careers in fashion-luxury, both in production and distribution and in agencies and consulting fi rms. The main areas of professional development are: • product marketing, merchandizing and category management; • retail management, sales management, trade marketing; programme • traditional and digital communication; • luxury management • market research and cool hunting. • fashion marketing management • strategic brand management • contemporary issues in fashion • product creativity and innovation 1 Students who successfully complete the postgraduate programmes taught in English, in Paris and London, will be awarded with a master’s degree by MMU (Manchester Metropolitan University - UK); Master’s Degrees include 12/14-week work • research methods placement. Upon successfull completion of the postgraduate course students will obtain the master’s degree gaining 180 credits. All candidates should meet specifi c requirements (please check the website www.mmu.ac.uk/international, • dissertation* indicating your nationality and study level); for further details contact the information offi ce at the chosen school. *only in Paris and in London 2 Students who successfully complete the programmes taught in Milano will be awarded with an Istituto Marangoni certifi cate.

33 | Paris London

Aimed at candidates who have previous undergraduate study in the fi elds of communication, advertising and marketing or similar, or proven work experience. The course offers these candidates the possibility of exploring the theoretical and practical applications of fashion promotion, communication and media.

During this course participants are able to respond to emerging developments in media and communication and explore the major theories and debates that dominate the study and practice of fashion promotion, communication and media. It also evaluates the different techniques applicable in creating and understanding the role of fashion image, whilst analysing historical and contemporary references. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also progress their advanced knowledge of the creative and written process to encourage their own original creativity and prepare themselves academically and professionally for the roles of the fashion industry which foster innovation, entrepreneurial thinking and problem-solving.

A 3-month industry placement will provide students with the opportunity to develop and enhance their professional development with carefully selected fashion industry placement partners. Postgraduate Programmes | Master’s Degree 1 • Cycle de Spécialisation1 fashion promotion, learn all the communication learning outcomes • demonstrate a systematic understanding strategies of fashion of the key fashion communication communication channels and theories, including and luxury brands visual and written ones, and apply this understanding to a range of real-world contexts, generating creative and original solutions; and media • critically appreciate fashion branding strategies and demonstrate comprehensive understanding through research of the current challenges faced by the industry, namely globalisation and CSR; • critically evaluate and analyse the changing role of PR in the digital age and conceptualise creative digital campaigns for a fashion brand; • demonstrate leadership and creative direction in problem-solving skills applied to industry cases, presenting innovative solutions effectively using a range of media and refl ecting on performance; • critically evaluate research and apply appropriate methodologies of research and enquiry to own independent research, producing a substantial piece of work to industry and academic standards.

opportunities programme Fashion promoters defi ne advertising campaigns and organise promotion through the most appropriate • contemporary fashion communication communication channels. They organise presentations, events and fashion shows, which refl ect and and criticism represent the image of a brand. They organise press offi ces and public relations. They can work either for a • strategic branding and innovation single brand or consult with various organizations. They may work in a budgetary capacity as writers in charge management of public relations, or fashion show promoters within the fashion sector. • contemporary issues in fashion • social media and digital pr management • creative direction • research methods • dissertation

1 This course is subject to validation and is undergoing the validation process with Manchester Metropolitan University (MMU). 35 | Paris London

MA Contemporary Fashion Buying is aimed at candidates who have previous undergraduate study in economics, marketing or fashion design. Those who have proven learning outcomes work experience in these fi elds may also access this course. • demonstrate a comprehensive understanding of the global buying This postgraduate Fashion Buying degree has been thoughtfully developed by a number role through the ability to use critical of industry and academic professionals whose aim is to advance participants towards knowledge of key trends, market careers inside established and internationally recognised companies. This master’s course research and sales analysis to achieve is ‘contemporary’ as it differentiates itself by providing current and future models of business, business objectives for fashion brands; which encapsulate recent and future innovation and technology, taught by qualifi ed industry • critically evaluate the buying process practitioners. through research, understanding the impact of new innovations and The programme offers a multidisciplinary approach and an extensive and in-depth perspective technologies, and propose strategies of the global fashion retail industry and the ever-evolving role of the buyer. Buyers need to to meet short- and long-term trading be business-minded with strong analytical skills but also able to negotiate and work alongside objectives of global fashion businesses; creative departments. Decision-making and leadership skills are key attributes of the modern-day • demonstrate systematic understanding fashion buyer. of the fashion product development process, garment construction, and The master’s 3-month industry placement will provide the student with the opportunity to develop and critical path management to meet the enhance their professional development with carefully selected fashion industry placement partners. needs of specifi c target global markets; • critically appraise global sourcing opportunities (off-shore and domestic) and supply chain management Postgraduate Programmes | Master’s Degree1 • Cycle de Spécialisation1 components to meet consumer needs and business objectives; • critically evaluate research using relevant research methodologies to acquire knowledge through own fi ndings and those of others in order to create a substantial piece of from the showroom to the self-directed research to industry and contemporary shop: how to buy and sell academic standards. fashion buying the dream of fashion

opportunities programme Fashion buyers are pivotal to a successful organisation, interacting with many different departments • strategic fashion buying within a company. The course also offers opportunities for progression onto research degrees and • fashion marketing management will enable participants to pursue senior job opportunities in fashion buying merchandising, product • contemporary issues in fashion development and visual merchandising, trend forecasting and retail, as well as in other areas of the • fashion buying and product creative industries. development management • fashion buying and supply chain management • research methods • dissertation

1 This course is subject to validation and is undergoing the validation process with Manchester Metropolitan University (MMU). 37 | steven reilly from Dubai ‘Istituto Marangoni focuses on fashion and only fashion and provides a comfortable learning environment. The teachers and the students are all very friendly and the interaction is good.’

dana askar from Kazakhstan ‘I chose Istituto Marangoni because of its strong reputation in the fashion industry, it is one of the top ten fashion universities in the world and many fashion designers have graduated from here.’

| 38 accommodation how to enrol

Living away from home is exciting but can also be daunting, especially for overseas students. That’s why the To apply directly Istituto Marangoni International Study Centre is working in partnership with CRM, the largest independent student You can apply online at istitutomarangoni.com/isc accommodation company in the UK, and their residence, Tufnell Park London. CRM Students has an enviable Alternatively, send your completed application to the address printed at the bottom of the form. reputation for student welfare and security and many rooms at this premier student accommodation have recently been refurbished. To apply through your local representative Complete the application form enclosed with this brochure and return it to your local educational representative. Situated at a fantastic location next to shops, bars and cafes, and just minutes from Tufnell Park Underground Station on the Northern Line, the CRM accommodation is ideal for undergraduate, postgraduate and international students and Fees within easy access of central London. Details of tuition, accommodation and insurance fees can be found with the (enclosed) application form or visit istitutomarangoni.com/isc The residence provides a modern, secure environment for you and your belongings, with a host of features from manned security, double door and fob entry systems, to CCTV. There is also an on-site management team to assist you. Entry Requirements You can find the entry requirements specific to your country online at istitutomarangoni.com/isc

About this programme The International Foundation Year programme and the Pre-Master’s (fashion) programme at Istituto Marangoni International Study Centre are run by Study Group, a world leader in education and training for international students, in partnership with Istituto Marangoni. Study Group is a global leader in private higher education, language and career education, in the United States, Canada, The UK and Europe, Australia and New Zealand. Study Group provides the highest quality educational opportunities for 50,000 students from more than 130 countries in over 48 campuses across the world.

Facilities include For students wanting a little more space, Please note that this student residence Student Insurance • Standard, standard plus, deluxe ensuite standard plus rooms have three-quarter is privately owned. You should be aware It is essential that international students have the protection of personal insurance whilst in the uk. To cover you as a student at bedrooms and studio flats sized beds. Deluxe and studio flats have that once you have confirmed your • Large spacious kitchen, lounge and the added benefit of double beds. room the legally binding contract that the international study centre, you can purchase ‘StudyCare’. Designed for international students, the policy will cover you for loss dining area has been agreed is between CRM and of personal possessions, as well as providing health and medical insurance until the end of your international study centre academic • Kitchen with oven, hob, microwave, Studio flats have an innovative double you, the student. All monies related to programme. The cost of StudyCare will automatically be added to your invoice unless you can provide proof of alternative cover. For more fridge/freezer, toaster, kettle, iron & bed/two-seater sofa combination, a accommodation will be paid directly to information, visit istitutomarangoni/isc/studycare board and vacuum cleaner stylish kitchen, a dining table, and a large CRM Students. • Communal room with vending machines, study area and desk. pool tables and large screen Sky TV You will be given information on how • Free internet Guideline weekly rents for a refurbished to make an application for a room with • Free contents insurance room (based on a 51 week tenancy) for CRM once you have confirmed your • 24-hour security, CCTV and key 2014/15 including all bills, internet and place at the Istituto Marangoni ISC. fob entry contents insurance are: It is important that you sign up for • Optional extra – in-room safe and confirm your room without delay in • Bicycle storage Standard Ensuite £219.00 order to take advantage of the widest Disclaimer For further information Contacts • On-site laundrette. Standard Plus Ensuite £223.00 possible choice of available room types. The information in this prospectus If you are applying directly, our expert Istituto Marangoni Milano Deluxe Ensuite £235.00 is issued for general guidance of student enrolment advisors are here to via verri 4 · 20121 milano · italy The living areas at Tufnell Park are well Studio flat £255.00 Study Group cannot guarantee students entering the university from help and advise. you can contact them t. +39 (0)2 7631 6680 · f. +39 (0)2 7600 9658 equipped and designed to give you the accommodation for late applicants. september 2013, and does not form online at istitutomarangoni.com/isc or [email protected] ultimate living experience in London. Unrefurbished ensuite rooms are also Please note, some residences may part of any contract. Istituto Marangoni on the numbers below: Choose from stylish ensuite rooms or available on a 43 week tenancy. not be available for all intakes. and Study Group hope to provide the t. +44 1273 339333 Istituto Marangoni Paris studios; each room offers a large bed programmes and facilities described in f. +44 1273 339334 48 rue miromesnil · 75008 paris · france and spacious areas for studying and the prospectus, but reserve the right t. +33 (0)1 47 20 08 44 · f. +33 (0)1 47 20 08 55 relaxing. Studios are equipped with their to withdraw or make alterations to International Admissions Centre [email protected] own sleek kitchen while ensuite rooms programmes if necessary. 1 Billinton Way share a cluster kitchen. All rents are Brighton Istituto Marangoni London inclusive of utilities. BN1 4LF 30 fashion street · london E1 6PX · united kingdom UK t. +44 (0)20 7377 9347 · f. +44 (0)20 7377 9314 Every bedroom has a large fitted study [email protected] desk, a wardrobe, shelves, ample storage, Disclaimer timer-controlled heating and an internet The above information is correct at the time of publication, but is subject to change. istitutomarangoni.com point, as well as modern fire doors and safety equipment. For more information, please visit: www.crm-students.com/tufnell-park www.istitutomarangoni.com/isc/accommodation marangonischool @marangonischool istitutomarangoni | 41 istitutomarangoni.com/isc

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