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COVER EDITORIAL With number 11 in the air and summer just around the corner, a new stage has arrived at 2beMAG . The progress that our magazine is reaching on a monthly basis has been rewarded by all of you with an incredible increase in readers and followers within the universe 2beMAG. It is that much, than in order to meet that need of Muse Francesca Cortevesio information that every reader has, we have created the Agency Seven 2BEMAG BLOGGERS TEAM: a team of bloggers that post Photography Jose Grimm by post will bring the latest developments around the Stylist Liliana world of fashion, photography, art and design. Our team Make Up & Hair Sheila consists of young experts in all fields that encompass Location Italy 2beMAG from photography to urban fashion, through graphic design or contemporary art. So relax and enjoy the number 11, at the end of this, we’ll invite you to visit our blog and meet our 2beMAG BACKCOVER Bloggers Team, enjoy! Yours sincerely, Jose Grimm, editor in chief. e-mail: [email protected] 08 2beMag STAFF Editor in Chief Advertising JOSE GRIMM ANTONIO CHACÓN [email protected] [email protected] General Coordinator Advertising ROMAN AUSTIN OLGA VARELA [email protected] [email protected] Art Director Net Working DANI MELO DR. WATSON [email protected] [email protected] Fashion Stylist Marketing LAURA SUNYER LIDIA JOHNSON [email protected] [email protected] Art Writer Social Networks LORENA VILELA PAU PIA [email protected] [email protected] Software Developer POL ESCARPENTER Production [email protected] JULIA MUELAS / Leula Production Company / [email protected] Raw Talents Issue 09 OUR RAW CONTRIBUTORS Shay Kedem [email protected] www.shaykedem.com _editorial. LUST NIGHT Manuel Granados granadosmanuel.blogspot.com manualdevacio.blogspot.com [email protected] _editorials. DADDY’S GIRL Kurt Salhofer [email protected] kurtsalhofer.com Kurt Salhofer is represented by artbuying.at _editorial. MERIDIEN Cinzia Mele [email protected] cinziamele.com _editorial. TRIBAL Javier Galue [email protected] atlantistarget.com _editorial. VEGITARIAN GIRL XX10 2beMag www.2bemag.com CONTRIBUTORS 2bemag’s editorial 08 staff 09 contributors 10 summary 11 discovering Raw Talents 12 a day in the life 16 editorial 18 emerging raw talents 36 magazine icons mini guide world fashion news 40 editorial 42 talents fan club 54 if you see this icon move your mouse around world fashion news 62 the page editorial 66 editorial 80 if you see this icon click on the pictures to new faces 96 enlarge them gadget world 98 video art 100 if you see this icon editorial 104 the page you are viewing contains audio consolidated talents 120 RawRaw TalentsTalents IssueIssue XX11 Discovering Raw Talents XX 2beMag www.2bemag.com Craig Lawrence & Lady Gaga Craig Lawrence is a British fashion designer that designer, Gareth Pugh, producing knitwear pieces was born in Ipswich, Suffolk, and moved to London for Pugh’s collections. to complete his fashion design studies at the His autumn/winter 2009 collection received the prestigious design school Central Saint Martins. He NEWGEN sponsorship for an exhibition and also remains there nowadays. caught the attention of the Blow Presents platform, He is known for his knitwear designs, but he which seeks for new emerging design talent, with does not create regular knitwear, but completely whom Lawrence got to debut at the London the opposite. He uses the knitting technique to Fashion Week. Craig’s NEWGEN sponsorship is now create voluminous, fluffy and shiny fashion pieces. in his 4th season. Craig’s approach to knitting can only be described His autumn/winter 2010 collection was included as “extreme, reinventing this ancient craft to at the London showrooms, which took London’s unexpected use of both, material and form”. emerging talents to New York and collaborated Before graduating from Central Saint Martins, Craig with the Centre for Fashion Enterprise to increase Lawrence worked during six months for also British their presence and media coverage in USA. Raw Talents Issue XX Craig Lawrence CAROUSEL He has also recently traveled to Tokio to join an exhibition organized by a concept store, always collaborating with friend and stylist Katie Shilingford. Among his works, it is included his collaboration with Levi’s and with Alexander McQueen. The most popular appearances of his designs on the media had been putting one of his dresses at the cover of the limited edition magazine, Another magazine, worn by actress Tilda Swinton, and the public appearances wearing his designs of celebrities such as Lady Gaga, Patrick Wolf or Björk. He gets the inspiration from his childhood memories in Ipswich, the small village where he was born, where he finds emotions such as nostalgia and decadence, emotions that he would like to transmit with his creations. Another thing that characterizes his collections is his unique use of that metallic-foil wrapped yarns that usually appear in every one of his creations. A young designer that will create lots of opinions and that will, step by step, conquer the fashion scene, for sure. text by Laura Sunyer 14 2beMag A day in the life BY MAX ADAM Somehow I knew that the time for a change had supportive yet but already the forecast for the next come, I had been thinking about it for quite a while days is looking very positive, smells like new looks and the answer is... drum roll...; Madrid. It is not from the streets of Madrid. Until now, I have not that I don’t like Barcelona anymore, actually I love had the chance to take many pictures yet, but at the so called “Ciudad Condal”, but I just felt that least some, some street styles, some party pictures I needed something else, new things to explore and few sightseeing ones. I have already found my and therefore I decided to move to the capital of favourite district, that is for sure and it shouldn’t be Spain. Now, I have been here for a bit more than a surprise either, because many people told me: two weeks and so far I am very impressed by this “You will be hanging out a lot in Malasaña”, and city. Lots of nice people, nice architecture, nice so it is. Plenty of bars with good music, neat stores parties, nice street styles and so on and so forth. and most of all, interesting people. To sum it up, on the whole a very good experience. Unfortunately the weather has not been the most For more street Madrid styles, click here! To see more pictures of the concert, click here! 16 2beMag BY MAX ADAM CONTACT MAX MAX ADAM BLOG PERSONS OF SPECIAL COURTESY RIGO PEX Rigo Pex I have already had a couple of visitors and one of them was the Guatemalan miracle Rigo Pex, better known as Meneo. Malicious gossip has it that he is the cause of global warming, I don’t know about that, but he surely knows how to fire it up, he knows basic and wrote a song with one of my favourite lines ever in it: “Tiger Woods is gay”. Electropical beats, straight off his gameboy, this is what I call 8-Bit with soul. Give it up for Rigo Pex! Meneo @ Sala Zombie (Madrid) 18 2beMag photography by Shay Kedem Assistant of Photography Omri Amos Stylism & Hair Chen Babani Make Up Zhlil Shay Models Amir Rabinovich, Alona Davidi @Passion, Shon Balaish @Elite Models, Yulia Shatner @Elite Models, Matan Hawi @Elite Models Raw Talents Issue 19 20 2beMag FROM LEFT TO RIGHT /AMIR/ Shirt Castro West Pull & Bear Tie Private Collection Pants Zara Shoes Castro /ALONA/ Shirt Looney Vintage Pants Reality Pin Looney Vintage Shoes Reality /SHON/ Shirt Castro Saliix Private Collection Pants Zara Shoes Castro /JULIA/ Bra Private Collection Pants Reality Epaulets Private Collection Gloves Looney Vintage Shoes Pull & Bear /MATAN/ Shirt Pull & Bear Sweater Zara Pants Zara Shoes Castro Raw Talents Issue 21 22 2beMag Raw Talents Issue 23 Shirt Castro West Pull & Bear Tie Private Collection Pants Zara 242beMag Jacket Looney Vintage Jacket Castro Raw Talents Issue 25 Jacket Castro Shirt Reality Corset Looney Vintage Jacket Castro Jacket Looney Vintage Bracelet Looney Vintage 26 2beMag Jacket Castro Shirt Verner Scarf Reality Overall Dior Looney Jacket Looney Glasses Looney Raw Talents Issue 27 FROM RIGHT TO LEFT /MATAN/ Jacket Looney Vintage /AMIR/ Jacket Castro Scarf Looney Vintage Glasses Looney Vintage /JULIA/ Shirt Verner Scarf Reality Glasses Looney Vintage Gloves Private Collection /SHON/ Jacket Reality /ALONA/ Overall Looney Vintage Jacket Looney Vintage FROM LEFT TO RIGHT /SHON/ Jacket Looney Vintage Scarf Reality Gloves Private Collection /JULIA/ Shirt Roni Kantor Chain Verner /MATAN/ Shirt Castro /ALONA/ Shirt Roni Kantor Jacket Looney Vintage Pin Looney Vintage /AMIR/ Lattice Pull&Bear FROM LEFT TO RIGHT /JULIA/ Fur Scarf Lonnie Mesh Hat Reality Corset Reality Lace Gloves Lonnie /ALONA/ Scarf Reality Dress Verner Gloves Looney Earrings Lonnie Rings Lonnie 30 2beMag Raw Talents Issue 31 /ALONA/ Earrings Private Collection /JULIA/ Earrings Reality Scarf Reality Corset Loonie /AMIR/ West Hair Pull & Bear /AMIR/ Pants Zara /ALONA/ Skirt Verner Bra Private Collection Scarf Lonnie /SHON/ Pants Zara /MATAN/ Pants Zara shaykedem.com Emerging Raw Talents His final collection at Central Saint Martins was made with balloons that accentuated model’s joints and limbs, which has been his trademark forever and which also attracted the fashion editor of the magazine Dazed and Confused and placed one of his designs on the cover of the magazine. This, and the fact that he showed his creations at the Alternative Fashion Week in London, caught the attention of the group Fashion East, who invited Pugh to participate in its autumn 2005 group show. The collection he presented really got the critic’s attention and had very good reviews.