'lJ .!iJ ':"=J ~ L L...._i '- fl) ISSLE 2 ri'H F: ______;yj ofCORSETS An overlooked fashion giant... or an archaic garment best lift in the past?

n the 21 stcentury, itisunderstandable but let's face it · the corset has been around for that many fcel the corset has droppcd much, much longer. out of contemporary fashion . The corset is the same time pervasive C01\U10~ Qt;ESTIONS on the catwalk, yet largely hidden Al'D CO~CER~S ABOUT from view in modern everyday CORSETRY wear. When we see corsetry nowadays, There are a multitude of genuinely valid it tends to be in the context of designer concerns and questions around wearing fashion or couture Iooks concocted by big corsets. fashion houses · Vivienne Westwood and These range from the practical: jean Paul Gaultier in particular revitalised • How lona wil/ it take to put on and the corset. Similarly, we may expect to see take c1J? a corset in a theatre production or burlesque • How will I be able to clean it propufy? performance. Either way, it is a piece of I • Will I be able to adequately disauise a corset

clothing that we don't typically anticipate Cerset Sory Powdu Blue underneath my clothes? cropping up in day-to-day wear. However, the GOfSet shitt • Wbat will myjriends or otbers thinkl corset's appeal extends weil into this century. • Will a corset suit me because I'm not {talllshortl From its controversial past to its contemporary slimlcurvyj? revival, the corset continues to be a fash.ion To health-conscious: outlier, and it's pervasiveness in modern • ls wearina a corset uncomfortable? clothing is more prominent than you may • Will wearin9 a corset cause health expect. problems? Corsets, contrary to popular belief, are -~ • Could my breatbina be adversely '!!Jected not and don't need tobe confined to museums, by wearin9 a corsetl period drama sets, and pop royalty on stage. lt These are all weil· founded questions to have would be apt to say the oorset is not a neutral when considering wearing a corset, and we garment. Far from it - it is emotionally· believe that they are important to ask! lt shows charged, one that toes the line of Iingerie and an awareness of your body and a keenness to underwear, and one that is still very much in Iook after it properly, wh.ich is paramount. the process of shedding its reputation as an A reputable corset seller will endeavour instrument of female oppression from the to answer these questions as thoroughly preceding oenturies. Perhaps only the stiletto Embroidertd one piece as possible. At Corset Story, our product conet &..b/ouse has come close to the fieroe debates throughout descriptions set out in extensive detail what history about its relevance in today's fashion, you can expect from your corset in terms of

I 2 CoRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES the practicalities and caring for the garment . Waist reduction and training does not For example, many of our traditional corsets happen overnight. A solid-fitting corset can be use lacing to maintain their structure, which a comfortable way to reduce your waist size by can take a little Ionger to take on and off due MY·.llr.~" ~'f'J~~.. ~HJ' up to two or three inches. While oorsets to the lacing and ribbons. On the other can also be used to reduce waist size by hand, many of our corset tops, designed four or five inches, we do not advise this. for everyday wear and comfort, use :lips for Waist si:te reduction through corsets ease of putting on and removaL We always works in part by applying pressure to the make sure to signpost these details, as we stomach, thus reducing your appetite. understand they're important factors when Furthermore, the simple act of wearing choosing a corset. a corsct can endow an individual with Whcn it comes to caring for your oorset, a confidence boost in their wcight loss wc rccommend dry-cleaning if this is possible journey. As with all thc best things in for you. If it isn't, then using a damp cloth to Floral corset top life, moderation is kcy: 'season' your gently clean your corset works too. However, with liahweiaht.fioral corset (corsets can initially be very st.iff prlnt sleeve it is important that after cleaning, the corset - wearing them for short periods of time and is laid flat in a dry environment (preferably an avoiding tight lacing helps them fit your body), airing cupboard) to ensure that any residual don't wear one 24/7, and oscillate between moisture evaparates as quickly as possible. It is tight and loose lacing from time to time. crucial that you do not submcrge your corset For more permanent results, there's in water, as this will cause the steel bones to no better pathway than a healthy diet and rust. regular exercise combined with wearing lt is important to consider health-oriented a well-fitting corset. We recommend you questions when investing in a corset. A oorset research and gather as much information is a strong garment, and has been used for as possible before embarking on your centuries to help women achieve a feminine waist reduction journey, and Corset silhouette. There are a number of health 0 Story is brimming with all of the controversies associated with corsetry, such as information you need. We're not doctors and restricted breathing and adverse effects on the we don 't know your medical history, so before internal organs. However, corsets and medical seriously considering waist training, please science have come a long, long way since the consult your doctor to see if it is for you. Our 18th century. A well-made (and perhaps more tips are simply wise advioe we've picked up Embroldery analalse crucially, well-fitted!) contemporary corset corset shirt wirh 314 along several years of working with those who should not cause you unbearable discomfort. If lenath sleeves get the most out of their corsets. it does, take it off immediately! As for questions about the aesthetics or

) Houndst.oot.h print corset overbun Corriflower bluejull sr.ul by Cerset Story boned corset shlrt corsetteJ jacket

I 4 CoRSET STORI ES /ssue 2 /ssue 2 CoRSET STORIES 5 whether or not you' ll "suit" a corset, the the designs reflect the modern woman. Corsets beauty of corsetry is that they are built for are eye-catching and flattering, and when every single body. Corsets are wonderful paired with the right companions (like a confidence boosters and come in a range of work shirt!) can be a greatly welcome styles to suit every taste. On this point, our addition to anyone's wardrobe. hearty recommendation is that you take the Equally, some prefer to wear corsets plunge and dare to experience the wonders of in a particular context or setting. Corsets corsetry for yourself. still play an important roJe in some fashion subcultures, such as punk (and WHY A CORSET? steampunk), burlesque, and goth. We're WHYNOW? proud of our morc unconvcntional To that, we ask the question: why not? dcsigns, which arc bcautiful as thcy arc Corsets invoke the spectacle of high drama. unique · just likc corsets themsclves. Some reoent high profile displays of corsetry Ultimately, the corset is in a have come from dancer and artist FKA Twigs, permanent state of reinvention, ready to who showed off her penchant for Vivienne be seized upon by the next generation. Westwood corsets in a Rococo-era inspired It's timeless appeal endures. Westwood corset at the Sundance Film Festival. Social media darlings, Kylie and RELEVAl'IT YESTERDAY, Kcndall Jcnncr, havc also cmbraccd fashion TODAY, A\D TOMORROW corsets, teaming them with everyday wear to Lace corset dress Our mission at Corset Story is to remove all inject some high glamour. Similarly, a peruse by Gorset Sory of those negative, practical reasons for why through any reputable Iingerie store will show you wouldn't buy a corset through research, that corsets still reign in the bedroom as the testing, design & innovation. We are constantly ultimate piece of statement underwear. developing our shapes and patterns and in Over the past 400 years, corsets and styling the near future all of our corsets will be have always moved with the times. This is availab!e in your body shape and torso rcflected in the way a womcn's corsct was lcngth. Wc are sourcing and testing high styledas the decades passed, demonstrating tech modern, moisture wicking fabrics that the corset really was the foundation for greater comfort, we have a range of her ensemble. It may not be the case of corseted dresses, shirts and jackets today that a woman is required to wear to eliminate the issues of disguising a corset, but such is the beauty of modern corsets underneath clothing and have corsetry. created alternatives for the trickier corset busk Infusing an everyday Iook (such as a formal and corset lacing. dress, a shirt, or dress top) with a corset is Let's be honest, the Iook and feel of corsets a sure-fire way to elevate it into something are stunning. Simply put, a well-made corset is romantic and stiroulating. lt is iroportant to a work of true craftmanship and art. lndividuals note that this doesn't always have to equate to today are bestowed with the choice of wearing sexy - corsets can still be perceived as bedroom a corset - whether that's in the comfort of wear. However, a well-fitted, in-built corset can their own spaces, or as fashionable outerwear Blue denim actually Iook incredibly professional and smart. corset shirr · which is the most compelling signifier that W hen composing pieces for our oontemporary this beautiful garment is still as relevant as corsetry range, we feit it was important that ever. •

"Ultimately, the corset is in a permanent state of reinvention, ready to be seized upon by the next generation. "

I 6 CoRSET STORI ES /ssue 2 /ssue 2 CoRSET STORIES 7 sto

The corset has one ofthe richeß.' most di9erse, Iongest spanning and most controversial histories ofan:y item ofclothing

s thcrc anothcr garmcnt throughout thc torso, making usc of a rigid bodicc and lace Snake GoddessJrom the history that can boast the staying pow­ Knossos Temple Reposl­ in order to tighten the body inside. Corsets er ofthe corset?We think not. Other, wries. Minoan polaces were (and are) tight-fitting, and have enjoyed Knossos is the laraest ar· once thought indispensable, items of time in the spotlight as both undergarments chaealoaica/ siu '?[ a/J the clothing from the days of yore have paleces in A-fediterranean and outerwear. fallen away from contemporary con­ lsland of CretJJ. Isciousness · think crinolines and petticoats EARLY ADOPTERS · but not the eternal corset. lt's true that the While it is true that corsets were popularised function of a corset has changcd ovcr time; a by the likes of Catherine de' Medici (the wife corset is primarily used for little more than ofKing Henry II of France) in the 16th century, aesthetic purposes nowadays, despite depend­ the origins of corset-like garments can be ence on corsets in the past to improve wom­ traced back to the time of Minoan people en's posture and provide back support. Thus that's 1600 B. C. Fashion historians their history is not without controversy, posit that etchings on ancient pottery, but perhaps that has only contribut- which show both men and women ed to their longevity, as weil as wearing specially-crafted belts and the corset's ability to be styled vests that constrict the middle, and conform to modern fashion. demoostrate that Minoans Where did corsets originate from? How did culturally valued and desired small waists. This they remain so popular as different clothing may have been for reasons of fertility - women styles marched ahead? Does their history tel! were portrayed exposing bare breasts - or us anything about why they're still a must-have simply an aesthetic choice. item for those interested in fashion? The tale Again, prior to the 16th century, corsets of corsets through time is a story that reveals were used by certain Caucasus tribes, such as much about what societies in the past valued the Circassians and Abkhaz, albeit for slightly aesthetically, and equally woven into their tale more controversial and contentious reasons. the gradual Iiberation and independence of Circassians, for example, made women wear women in history can be feit. a light leather corset from childhood through Firstthings first: what do we mean when we to her wedding night. This was to ensure she say 'corset'? kept a thin figure, but it also had a symbolic The word 'corset' comes from the Old meaning: after the wedding night, the groom French word corps, meaning body. We would present his new wife with the generally understand corsets to cover and hold corset still in-tact, as a sign that he had

I 8 CoRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES 9 "In the 1700s, stiffer material was used to produce maximal effect: rows were closely stitched together encasing whalebone or cane-like materials"

exhibited self-control. It is no wonder the began to emerge in different places, with corset attracts such polarising opinions the corset as the primary component of when one considers its origins. the Iook. Despite the huge surge in During the middle ages, it is popularity, the corset was not for more difficult to ascertain if and everyone. Mary, Queen of Scots, how a corsct ( or similar garmcnt) was not fond of wcaring corsets. was used, as women dressed The eigbteenth and from bead-to-toe in modest nineteenth oenturies brougbt clothing, usually long rohes. lt yet more chaoges to the now is thought by fashion historians dassie corset. In the I 700s, that instead of having a separate stiffer material was used to corset to take on and ofT, wooden produce maximal effect: rows slats or bones were sewn into the were closely stitched together robe or gown to providc support. cncasing whalebone or cane-like Yet evidence exists that bandages materials. This was primarily to may have beeo used to slim the waist create a centrast effect, whereby the as far back as the fourteenth century, torsowas as slim as possible (usually in showing that the coveted and desirable an inverted conical shape), and the lower small waist is a phenomenon that's existed half was as exaggerated as possible with heavy, almost as long as clothing hasl full skirts that puffed out. Corsets also ensured Above: Portrait rj correct posture and a high, fuller bosom. We TUE SIXTEENTU Catherine de' Medici by would recognise this style in beloved British Jeon Cloue< CENTUR.Y BOOM period dramas. Perhaps surprisingly, a well­ Fast-forward to Catherine de' Medici's time, fitted corset in this time posed no breathing who in the !550s enforced a ban on thick difficulties and they were recorded as being waists at court attendance. The image of the quite comfortable. corset was solidified in de' Medici's era, and the wearing of corsets became equated with TUE INDUSTRIAL wealth. The influence of the shape created REVOLUTION AND BEYOND by corsets trickled down into fashion more As society progressed and monumental generally, as the bodice became a separate changes continued apace, so too did the corset article of clothing to be worn underneath the to keep up with fashionable norms at the time, dress and was laced up at the back to promote yet remained a staple in a women's wardrobe. a thinner waist. This style became fashionable During the transition to the Victorian period, all across Europe. A woman with a slim waist the term corset was used for the first time. encased in a corset became a seminal image in Further, where the corsets of the past used paintings and art at that time, solidifying the whalebone or even ivory to make the busk ) 1\iaht: Fittins a Carset. corset's place in fashion history. Various styles Date: circa 1830 (to stifTen the front of the bodice), it was now

I 10 CoRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES II common to use steel. A turning point here appearance, but their message as instruments of was the creation of the front-fastening busk female oppression. In her rebirth of the corset, in 1848, which granted women the ability to she dared to reimagine the corset as a symbol easily put on the corset by herself - she didn't of female empowerment. Jean-Paul Gaultier, need someone eise to lace it up at the back. Thierry Mugler, Stella McCartney, Yves Saint Corsets of this era were also tailored with a Laurent are but a handful of names who have curve, which sat comfortably with the natural sought to transform the dassie image of the curves of the body. corset, subverting its controversial history and As we moved through the 20th century celebrating the garment as an expression of and women made enormaus gains socially, female sexuality. Madonna famously donned a economically and politically, corsets began corset as part of her Blond Ambition tour in to shed some of their pre\'ious patriarchal 1990, pairing it with a conical bra, to hark back associations. For example, in the Edwardian to previous generations when wome.n were era, a new busk was created to accommodate required to wear these garments. For Madonna, the now incredibly fashionable S-silhouette it was all about choice, self-expression and shape (where the curves of a woman's figure creativity. This is how we understand modern resembled the Ietter 'S'), and was specially corsetry. designed so as to not harm any of the wearer's And here we are in the 21st century: the internal organs. Corsets here could also corset endured, and continues to endure. bc trimmed shortcr and had a nurober of Modern pop divas like Bcyonce and Lady Gaga decorations and adornments included to add have incorporated the corset into their on­ charm. stage Iooks more than once. We have come to The S-shaped silhouette dominated associate the corset with drama, femininity, throughout the 20th century, and the traditional passion; which perhaps is why so many women corset began to fall by the wayside as women are still drawn to the allure of the corset. sought out alternative support garments such Gold Lonolint Burlcsqut However, the corset of the 21st century is as girdles, compression underwear, and bras. Overbust Gorset a different beast compared to its traditional However a smaller waist rcmained a desirable anccstors, as women now choose corscts figure, but with more independence and for their own aesthetic pleasure, as a way to freedom, the focus shifted to diet and exercise enhance their silhouette on their own terms (and even plastic surgery) for more long term and simply because there is something so results. This is still very much the case today timelessly charming about a corset. It's across the world. controversial history also makes it irresistible for some. There's a reason that corsets FASHION FORWARD: transitioned from underwear to outerwear. CORSETRY TODAY We believe in the modern day they are However, beginning in the for wearing loud and proud. Corsets are the corset experienced a fashion catwalk and fashion photograpby staples renaissance. Dame and come in so many different designs and Westwood, the high priestess sizes, that there's something for everyone of punk, seized the corset for and every body The corset is not only ~DE use in her high-fashion punk truly here to stay, but to be enjoyed and aesthetic. Dame Westwood embraced . • adored corsets, not only for their

"Corsets of this era were also tailored with a curve, which sat comfortably with the ) natural curves of the body "

I 12 CoRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES 13 TH E IMPORTANCE of 1

2

When it comes to choosing a corset, e

e

5

--- his article Iooks at While fabrics such as satin and mesh may two key elements of adorn the outside of the corset, these fabrics sizing: the measure· are strengthened with steel bones which allow 6 ment of your waist, for efTecti ve waist cinching. Almost all corsets and the length of the lace up the back to make sure they fit just right, corset. The latter is and this also means that getting the right waist often overlooked, but measurement is key. If you measure too big, it's a huge part of what the waist modification won 't be as effective. makes an efTective oorset. However, if you measure too small, this could 7 cause discomfort and pain. In short, corsets are WHY IS SIZING IMPORTANT? serious about what they do, but this is part of We understand corsets as an item of clothing what makes them so beautiful. to help pull in the waist, which creates the If you 're looking for a slightly more casual famed hourglass silhouette. However, because corset experience, you may opt for a corset corsets have the efTect of slimming down top. These are typically not worn very tightly, a particular part of the body, it is crucial but still provide the benefits of a corset. Our 8 that the waist measurement is as accurate corsets are fully adjustable across the bust, as possible when selecting a corset. Don't waist and hips. When it comes to a corset top be tempted to run your waist measurement and corsets worn as fashionable outerwear, lower or higher than it really is, as this could we recommend a 2-4" gap at the back of the seriously afTect how efTective and comfortable garment. This will provide both a noticeable ) your corset is. visual effect, but retain enough comfort for the 9 Corsets are delicate but strong garments. garment to be worn alt day.

1 14 CeRSET STORIES /ssue 2 /ssue 2 CeRSET STORIES 15 C<>rset Swry reaular lenath paturn wlth sluves and tle shoulder Lonallne ouurwear corset, Model Is Sfi I 0" C/assic mesh wapsie by Cerset Swry Fan lacina underbust corset bein9 worn with suaps. Model is 5ji 5" a comjimable 4"aap

WAIST MEASUREMENTS: undertaking - we recommend speaking to a Some corsets are made Ionger than others, of your torso. Secondly, and very importantly, HOWTO medical professional before beginning waist known as 'longline corsets.' Longline designs if the corset runs too long over your hips and What's the best way to measure your waist? training for more permanent results to ensure are appealing for some, as they imply that the hip bones, this could result in the unfortunate Weil, it's with a good old fashioned fabric tape that the process is right for you. Good corsetry slimming effect will run Ionger on the body. predicament of being unable to bend at the measure! Using the tape, measure the narrowest is about knowing your body, so we consider However, this is a common misconception, hip. Lastly, choosing the wrong size of anything part of your waist. This is usually where the this an essential step in the corset journey. and means that if your body isn't suited to a is just plain uncomfortable. This will take away natural bend in your torso sits (sometimes longline fit, the corset will fit incorrectly. from your enjoyment of wearing a corset and referred to as a 'natural waist' measurement). ...AND DON'T FORGET As a rule of thumb, if you are Sft 7" and won't be very fun! You don't want to risk Lay the tape flat against your skin, but don't THELENGTH! above, a longline pattern will be better suited being unable to sit down, or having your corset pull too hard. While the measurement needs When it comes to the length, this is usually to your shape. The flipside of this is that if you ride up into your underarms, or dig into to be accurate, the tape shouldn 't be so tight the most confusing element of sizing a corset are under Sft 7", your body is better suited to a the top of your thighs - remernher to double against your skin that you are unable to slip a for the first time. We understand the necessity regular-length corset. check the length of any corset before taking finger underneath it. This is the sweet spot of of a correct bust, hip and waist measurement, The length of your corset is important for the plunge! waist measurements! but how do we make an effective length several reasons. The first is your proportions. To sum up, when it comes to both waist The same goes for those looking for a more measurement? Each of our corsets have the For example, if you choose an overbust corset, and length measurements, don't be afraid to intense corset experience. If you're serious busk length detailed in the product description. it is designed to cover your bust. It does this take some time to ensure your numbers are about waist training, you should consider The best way to get a torso measurement is by dipping in slightly at the centre to create a correct. It will only serve to ensure that you looking for a corset that's anything from to simply place a tape measure against your cup. If the corset is too long for you, the fit have the best possible corset experience and four to five inches smaller than thc sizc of body and measure from abovc thc bust (if an will be too tight around the bust area - it might guarantee great results. A good corset is an your natural waist. Do bear in mind though overbust corset) or under (if it's an underbust) Iook a little strange too! Essentially, the fit invesonent, and a properly-fitting corset will that waist training corsets are a considerable to where your hips sit. would be misplaced across the entire length continue to delight for years to come. •

I 16 CoRSET STORI ES lssue 2 lssue 2 CoRSET STORIES 17 ----o BINDING

MODESTY PANEL OVERBUST CORSET

Binding -This refers to the material that Grommets -These are the small metal pieces sits on the top or bottom edge of the corset. that are added to the corset to strengthen the Binding provides extra security for the boning lacing holes. This ensures your corset sits flat (sec below), making surc thc boning stays in and ncatly onoc it's alllaced up (as opposed placc and docsn't poke out and dig into your to banehing up). Grammets also cnsurc skin. the oorset doesn't rip when the laces arc BUSK tightened. Boning/bones - Boning refers to the rigid GROMMETS pieces that slot into the channels to provide Hip Gores - These are darts sewn into the corset with extra structure. The 'bones' the hip region of the pattern. A hip gare keep the shape of the corset and are the key creates a )arger hip measurement than the component of waist reduction. In the past, waist of the corset and is essential for the traditional boning was made from whalcbone corsct to fit snugly ovcr thc hip bones

(hence the name), but nowadays high quality whilst woro tightly arouod the waist. corsets usually use steel boning. Hip Panels - A hip panel has the same Busk -The busk is the opening at the front fuoctionality as the hip gore in that it allows LACING of the corset. Typically this is made from two the pattern to fit more comfortably between steel bones ( see steel bones below) paired the waist and thc hip. A hip panel is a semi­ with a row of hooks which allows you to close circular piece of fabric which also creates a the corset. A busk isn't a universal feature of a little padding over the hip. Hip panels add a corset, but most styles do include them. contour, resulting in a more profound hip/ waist curve. A corset with hip panels is slightly Channels -The channels of a corset are harder to conceal under clothing. what keeps the boning secure and in place. Channels are sewn into the fabric of the Lacing - Lacing refers to the cords that are corset, into which the boning is inserted. used to tighten the corset and are essential for Strong channels ensure the corset keeps its achieving waist reduction. Laces are typically shape and lasts much longer. placed at the back of a corset, but it can be at CHANNELS the front or both the back and front too. The HIPPANELS CorsetTop -A corset top is a more laces are used to pull the panels of the corset contemporary garment, where a corset is together, to create the shaping effects and an typically sewn into a top and is designed to hourglass shape. As laces are usually tightened bc warn for evcryday purposes. Corset tops behind thc back, they can bc a little tricky to provide great shaping for everyday use and do up to start with, but you can easily master ensure maximum comfort. this with a little practice.

I 18 CoRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES 19 comfortable and durable as possible, a corset with steel boning is ideal. Spiral steel bones are the premier choice for eorsetry as they can mould to the body without any resistance. See also boning.

Suspender Loops - Suspender loops help the wearer to attaeh old-style stoekings with minimum fuss, typically arranged on the bottom of the eorset.

SweetheartBust - A corset top with a sweetheart bust will give you that famed, show-stopping, plunging cleavage. Think of the dassie Iove-heart shaped front, whieh eovers your ehest but emphasises their shape. The alternative is a Straight-cut neckline.

Underbust - An underbust eorset is a pattern that sits beneath the bust. These eorseu allow more flexibility if worn for long periods of time, and are often worn on the outside of outfits as accessories. Similarly howe,er, an underbust eorset is often the focal point of a Iingerie ensemble. See also overbust.

WaistTraining - No two corsets are the UNDERBUST Modesty Panel - A panel behind the criss­ same. Given the avallability of different styles, CORSET cross lacing at the back of your corset . As there are also a whole host of effeets and the name suggests, this covers your modesty, benefits that eorsets can offer the wearer. however you can easily fold the panel Some gent.ly reshape the waist, some are underneath the corset if you would prefer fashionable outerwear, and some offer some your back to be exposed through the lacing. radical reshaping: waist training corsets. Waist training does work, but it is a form of body Overbust - Overbust corsets support, shape, modification so we always recommend that and Iift the bust. They can be wom with a top you gct advioe from a medical expert before or on their own. Overbusts run from the hips beginning. to the bust. Waspie - A waspie is a shorter corset, Shell -The shell is the fabric exterior of the sometimes referred to as 'waist cinchers' or eorset. Strong materialsandtextiles should 'belt corsets.'These sit areund the waist, be used to ensure longevity, such as brocade, henee the 'belt' association. Waspies can be satin, and durable and breathable mesh. worn underneath the clothing, but in reeent ycars therc are sevcral waspie designs Stecl Bon es - ln order to effectively pull in that can be worn over clothes as a the waist, offer support to the bust, and be as fashion Statement.•

20 CoR>lT SToRIE> /tsu• 2 Corset StolJ Lonaline Mesh Underbust style with B'Tempt'd Ajur Hourslin[J

the same time we are not afraid to take design risks and for other corset brands. From the get-go we wanted to be involved in create garments which are truly one-of-a-kind and world designing, developing and producing our corsets, overseeing the process SHOP THE LOOK llrsts. Look no further than our corset shirt and jacket from the spark of an idea to its physical completion. ranges, which were both a labour of Iove and a desire for us, the dream is simple, but big. We believe that if you see a design to ensure the legacy of corsetry thrives in the world of on our website, and you want, then it should be available in your size. We contemporary fashion. Wben we begin brainstorming understand that quality takes time. We're working towards ensuring all new ideas and designs, we do so without any real of our new corset patterns are extra comfortable and easy to put on and idca of whether or not a markct exists for these takc ofT by yoursclf, as weil as looking absolutely gorgeous. Our new garmcnts. For us, wc makc thcm bccausc pattcrns will bc availablc in thrcc shapcs (hourglass, straight and pcar) and we are fascinated by what is possible three lengths (longline, regular and petite). lt's our aim to make every in the world of corsets. This is what corset listed on our website available in these different combinations. This makes us one of the leading design· isn't an overnight process, but it's one that we're committed to seeing led brands · we design corsets with no through as we want corsetry to be easily available to everyone. And if limitations in place, and then we try to our customers can 't fmd their perfect size on the website, we ensure that work out how our production lines would there will be the option to pre-order and have the item custom-made to actually make these designs and bring them their size. There's no automated service or processes at Corset Story; just Ajur Hours Braleu.e to lifc. This is in contrast to solcly dcsigning humans who want to sharc thc joy of corsctry. production-defined designs, which at face As part of our ongoing research, we know that our customers are value are much easier to produce, but thal interested in sourcing full outfits that will rnatch their desired corsets. We sirnply doesn 't capture the Corsel Story are currently investing in developing all new, non-corset garments so that ethos. you will be able to put together and buy complete outfits · Iingerie and beyond. Using our 'Shop the Look' feature, you can easily find matehing l\IARKET LEADERS pieces, making it efTortless to put together a truly dreamy ensemble. We At Corset Story, we are proud to be strive to make our collections as affordable and accessible as possible, as we the markct Ieaders. The current corset want evcryonc to cxpcriencc the sensation of fceling irresistible. market is quite small, made up of a PersonaUy, we believe that there is a corset for everyone. But we have clutch of brands. Thanks to our fearless no intention of using slick marketing messages to convince you to try our designs, we are the innovators. In recent corsets, or otherwise invest in something you're not absolutely certain years, a small percentage of other brands about. Instead, we are going to continue to invest in developing more After Hours bophorrs in our market have attempted to copy comfortable, more desirable and more practical corsets which fit in with what we are doing. This is clone by Iifting your Iifestyle as seamlessly as possible. On our website, we make sure irnages from our website to appeal to the each corset comes with an in -depth detailed profile to help you make the customer, but ultimately selling an inferior version of our designs. These perfect choice, induding: companies can only poorly replicate sections of our catalogue, and do not e A waist reduction guide advising you on how many inches come close to our high quality production or accoroplished custorner r eduction you can expect. Look out for the golden badge service. We're aware that this happens, and although it is unfortunate that signifies it's an ultimate waist reduction corset. (everybody loses out with fake designs), we see it as confirmation e A disguise rating, letting you know h ow visible yo ur oorset that we're driving the corset market in the right direction. will be underneath clothing. We offer styles that can be worn Over the years, we have developed dedicated production as underwear or outerwear, so you'll be spoiled for choice. lines. We invest heavily in our tailors, many of which have e A comfort rating, informing you of the outer material been working with us since we formed the company over u sed, how adjustable the corset is, and the type of lacing the I 0 years ago. Our tailors are one of our greatest assets, corset boasts. as we are safe in the knowledge that we're continually In shor t, it's irnportant to us that our customers fully understand what Holdups producing high quality work. Corsetry demands they're spending tbeir hard-earned money on. That's wby you'll also find byPourMoi attention to detail, meticulous planning, and an all you need to know to begin making an informed choice on owning a enthusiastic and skilled set of tailors to make things corset on our website, from design ideas to caring for your corset, to happen.We decided in the earlieststages offounding information on safety and health oonce.rns. Corsetry is fun, beautiful, Corset Story that we didn't want to buy garments and the seemingly endless range of designs can make owning a corset a from overseas factories, which can be the practice wonderful experience to have time and time again. •

Jssue 2 CoRSET STORJES 23 HOWTO

ACORSET

There :~ a common müconception that corsets belang exclusively to the realm of Iingerie, orthat corsets carry implications ofbeing 'skimpy' or 'revealing'. While it

ü entirely possible to find corsets that are these things, the world ofcontemporary corsets have a wealth ofstyling optz"ons, with somethingfor every taste.

orsets act as a versatile, yet functional, top-half. A corset can give you the best of both worlds: corsets made with shiny, luxurious fabrics can be dressed up in no time at all to create glamorous Iooks for special occasions. A Iot of our customers opt for a corset to complete an extra·special piece of occasionwear. On the other hand, if you're looking to dress down a corset, this can sometimes feel a bit more of a task. We are so used to equating corsetry with decadence and more formal stylesthat it can take some readjusting to see corsets through the Jens of modern fashionl A corset is a feminine and intricate garment. lt has its own paneled structure, including a corset busk and modesty panel, finished with criss· cross lacing. These elements are themselves eye-catching and elegant. Further, a corset oozes personality and craftsmanship, even when fmished in more muted fabrics. This makes creating outfits much easier, as a block colour corset can be paired with almost anything. For example, you could pair a block colour corset with shorts (in the ) spring and summer), contrasting prints on a skirt, or a pair of jeans for a more relaxed Iook. Our pastel-coloured corset tops work especially

I 24 CoRSET STORI ES /ssue 2 /ssue 2 CoRSET STORIES 25 "you could pair a block colour corset with shorts (in the spring and summer), contrasting prints on a skirt, or a pair of jeans for a more relaxed Iook. Our pastel-coloured corset tops work especially weil with jeans. "

weil with jeans. Foramore dressy feel, a skirt does wonders. The oorset remains a Statement piece, whatever you choose to pair it with. We understand that not all of our customers may feel comfortable wearing only an overbust corset as a top, as this leaves the neck area and upper arms bare. 'vVith this in mind, we've created a range of corsets that have shoulder straps and sleeves to 'break up' this area and which have thc appcarancc of a complctc top - whilc still bcing a bcautiful corsct, of coursei You could also consider styling an overbust corset with a blouse underneath, which would oover the arms and ehest, but also make for a show-stopping Iook. A blouse isn't the only solution to creating greater coverage when wearing a corset. In addition, you could also consider styling a corset of your choice with a cropped cardigan, cape, shrug, bolero or even a short jacket. Sometimes a little layering is all you need to feel confldent and comfortablc with your style, and layers make all corset stylcs accessiblc to everyone. At Corset Story, we also have a range of'full coverage' corsets, which include corset shirts, blouses and dresses. Essentially, these are gorgeous fashion pieces with a corset sewn-in to the garment. They can be paired with suits, skirts, or trousers in a number of settings: work, as formal wear, for events, and for day-to-day wear. We have everything from relaxed, summer prints to moreformal fmishes, so you're bound to fmd i something you Iove. & Another well-loved trick is using an underbust or waspie corset as -.., ; ' ··~ ,, an accessory or belt to Iiven up an outfit. This particular style has seen """,...,..., a revival in the past year, with celebrities such as Kylie Jenner and the .. ·· ~ Hadid sisters choosing to layer a corset over a dress, shirt, or t-shirt . - .. for a glamorous Iook. Wehave plenty of smaller corsets that are perfect ._. - ... :- ····-··~·: :' i for this, and it's also a fantastic way to ease yourself into the wonderful - ..; world of corsetry. This is a style that comes into fashion time and time == .~I. .. . again, and for good reason - it's a great way to express yourself and help - := ! .• - a create a stunning silhouette. ..=- - =t .. ...s ij .. We Iove to share the joys of corsetry at Corset Story, which is why : : : we strive to make our pieces as inclusive as possible. It's easy to make a : ... : :: : .. : •.. :: .. corset not only Iook stylish, but in a way that matches your personality ,, - : : : :: : -- ..... :: .. "' .. and reflects your tastes. Our product pict.ures and descriptions are a ~ - ... i - ...... great place to start for inspiration! lt's all about feeling confident in your "" ....- .. :: ~~ . "" .. -"" .... \ own skin, setting your own boundaries and following what feels best for ) ~ - ~~ .. f = ~ ~ - you as an individual. •

I 26 CeRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES 27 en we think of significant eras where smaller waists were in vogue, our minds cast back to the glamorous 1950s where the likes of Marilyn Monroe and Bettie Page were setting the standard for silhouettes. Corsets were an important part of their ensemblc, providing not just the silhouette, but also the provocative attitude and p layfulness that accompanied their image. However, it would be apt to say that we are currently Ii ving through a time when waists are 's difforence? once again the focus of fashion's attention. Kim whot the Kardashian West and her super social media clan are largcly to thank for popularising the cinched waist once more. The reaUty TV star It would be true to say that it is not only the corset that has sur(Jived has heralded the resurgence of shapewear in recent years, including releasing her own range throughout several centuries, but also the ejfect ofa corset Waist training in 2019. Does this spell the end of corsets? For those in the know and who have extensive and waist reduction have been on the periphery as long as modernfashion experience with all kinds of shapewear, the answer is: No. The corset has been around for has existed. And as is always the case with.fashion, certain trends ehb and centurics, and for good reason: there is still nothing eise quite like it when it comes to jlow, coming hack time and time again. waist and figure enhancement.

WHAT IS WAIST TRAI~ING AND MODERN SHAPEWEAR? There is no medical or scientific definition of what 'waist training' constitutes, despite it being a practice that has thrived for decades. In very short terms, waist training is the act of'training' the waist. Training in this sense means gradually slimming the waist, usually with the aid of a piece of clothing designed for this purpose. There's a reason that corsets are not shapewear and vice versa - they are actually two very different things! Shapewear can come in many forms, fl"om waist trainers to bodysuits, to control top tights. lf you Iook up 'waist training' online, a corsetis unlikely to be the first result that pops up. There is a specific piece of clothing known as a 'waist trainer' that sits around the waist, like a belt. This is Cerset Story lar.u undabwt. More convenient than a tmdit.ioatJJ con« the type of shapewear that Kim Kardishian but the wearer has r.o etm~prlu on ) Kim Kardashion West has heralded the resuroence ~ shapeweJJ.r in recent years, indudin9 releaslno her own rano•· control and adjiUtllbility.

I 28 CoRSET STORIES /ssue 2 29 stay with its wearer for a very long time! driven process vs a quick-fix solution. There are other beneflts from choosing a We deal in honesty here at Corset Story. dassie corset over stretchy shapewear. These Waist reduction and training does not happen include better posture, improved oonfidence overnight. A solid-fltting corset can be a (isn 't it so indulgent to wear such a beautiful comfortable way to reduce your waist si:Ge item of clothing, even if it's just sitting pretty by up to two or three inches. While corsets under your clothes?) and the breadth of styling can also be used to reduce waist size by four options. Corsets don't have to be hidden away or five inches, we do not advise this. Waist under clothing. Nowadays, therc arc a range of size reduction through corsets works in part stylcs that arc availablc that intcgratc corscts by applying prcssurc to thc stomach, thus into their designs. For example, Corset Story reducing your appetite. It's therefore essential have created a range of everyday corset Iooks, to be as informed as possible before embarking from dresses to shirts, all designed to bring on your waist reduction journey. For more out the beauty of corsetry in contemporary permanent results, there's no better pathway An "oll Jn one" ccrset dress fashion. Our fantastic selection offers the jrom Corset Story,junction than a healthy diet and regular exercise perfect pieces for absolute beginners and andfos hion in harmon1. combined with wearing a well-fitting corset. • seasoned corset-wearers alike to get the most "There are upsides to modern shapewear out of waist rcduction. 0 f course, a corset is oonsidered a more too, of course! They are often much easier luxurious item and therefore is often more costly than modern shapewear options. to clean than their corset-counterparts, However, this is because corsets are made from flexible fabric (such as cotton, satin or and are easier to put on and take off. " leather) and reinforced with steel boning. These materials can be more expensive to producc, but last inflnitcly Ionger and are altogether more supportive of the waist area. has popularised. Some people opt for waist Control Shorts are a bad thing if you're looking to slim down The age-old maxim that you get what you pay trainers to wear for support while exercising - espedally aood at momentarily to fit into a piece of clothing. But for rings especially true for good corsetry. Jt's smoothin9 out the lower exercising while wearing a corset is something for those seeking Ionger-term results, a waist wise to consider a decent, good-fitting corset abdomen.A troditional we do not recommend! corse.t jocuses on tbe waist trainer isn't likely to fit the bill. an investment piece: when cared for and Waist trainers are usually made of some and bust. Wear them A corset is a much more efficient and looked after, it will be your waist-slimming form of Iatex or rubber. These are non­ r.ogether jor oll over reliable option for effectively reducing waist companion for many years to come. support. breathable materials, and have been known size. Traditional and best, corsets make use of There are upsides to modern shapewear too, to cause skin irritation when worn for Ionger steel bones (that's what makes them so strong of course! They are often much easier to clean periods of time. They may give the wearer the and substantial! ) and breathable fabrics, such as than their corset-counterparts, and are easier temporary illusion of a slimmer tummy, but cotton, to create an adjustable and comfortable to put on and take off. It's important that you this is often at the expense of other body parts, route to waist reduction. Corsets give a much really consider what it isthat you're looking for or the 'fat' may be displaced elsewhere, such as frrmer fit and give the wearer enbanced control in a waist training garment, and weigh up the at the top of the waist trainer or underneath. over their waist and silhouette. Many wearers pros and oons of each. say this gives them more confidence as they WHAT'S THE DIFFERE NCE? can rest easy knowing that their corset won 't THE VER.DlCT WHY DOES IT MATTER? result in any uncomfortable overspilling, or If you are serious about waist training, there's A 'waist trainer' can actually have lots of 'squished' feeling. A further benefit of a corset really no competition when it comes to the different names: a cincher, a belt, or can is that they can be tightlaced, meaning that corset. When worn properly over time, simply be referred to as 'shapewear' in it's easier to fit your corset around your true corsets will slowly pull in your waistline general. Waist trainers and shapewear can shape. If you were to lose weight, you may fmd (some have likened the process to teeth being be used to cinch the waist by one or two yourself lacing the oorset up more tightly, and straightened by braces), rather than holding ) inches, but ultimately this is an artificial and vice versa if you were to put on some weight. everything in all at once with a waist trainer. short-term solution. This isn't necessarily This is part of the reasons why a corset tends to It can help to think of it as a natural, results-

! 30 CoRSET STORI ES /ssue 2 /ssue 2 CoRSET STORIES 31 HOWTO

the PERFECT CORSET

owadays, there are so many corset won 't leave you with any unsigbtly different types of corsets bumps or bulges, and above all it should on offer, embarking support you without squashing you. on your corset buying It is typically the case that a steel boned journey may seem like a corset will be four inches less than the wearer's daunting task. A cursory natural waist size. This means that if you are glance at Corset Story's website reveals just naturally a 28-inch waist, a 24-inch corset how many occasions and styles are available in would be suitable. Tbe exoeption to this rule the world ofcorsets. But don'tfeel intimidated! for Corset Story is our Instant Shape range, Even the most seasoned corset-wearers take which are available in dress sizes. Dress sizes stock and consider their next corset purchase do vary remarkably between brands so carefully. As you likely already know, a corset we recommend that you check your waist is an investment piece, so it pays (in every measurement against our size guide even when sense of the word) to do your research to p urchasing an Instant Shape corset. Jade Green beaded corset ensure that you secure a corset that is perfect wlth zip front for you. Here are some questions to bave a WHERE AND HOW DO think about, whether you're making your first Parision linaerie corset I WANT TO WEAR THIS with hip ponel daoiling corset purchase or your futh. CORSET? If you 're looking for the best variety of WHAT SIZE AM I? sty Ies and design of corsets, you have come First things first, it's absolutely essential that to the right placel At Corset Story, we've your waist measurement is as accurate as carefully curated a gorgeous range of corsets possible. Measure it a few tim es, just tobe sur e, for almost every occasion. We have pretty and no breathing in! To really get the mostout and daring pieces for behind closed doors of your corset it has to be as comfortable as and vivid and exciting designs to delight as possible. Don't worry about trying to make formalwear - these corsets are designed your waist seem smaller than it is - that is to be worn loud and proudl We've even the job of a corset, after all! Gctting your built-in our well-loved corsets into shirts waist measurement correct determines and dresses, which are perfect for spicing the e!Tectiveness of the corset. A good up your workwear wardrohe or having

I 32 CoRSET STORI ES /ssue 2 /ssue 2 CoRSET STORIES 33 "We live by the belief that there' s a corset out there for everybody, no matter their tastes and preferences, and we strive to have our collections reflect this. "

all eyes on you at a party or event. statement. If your bra cup size is DD We live by the belief that there 's a or greater, you might like the extra corset out there for everybody, no support provided by an overbust. An matter their tastes and preferences, and underbust corset classically would be we strive to have our collections reflcct more practical for wearing on a day to day this. Cersets are extremely versatile, and basis. Underbusts are not as heavy as their have been for centuries. They are used for overbust Counterparts and allow a litde waist reduction, worn as outerwear and more flexibility. underwear, and well-loved by ladies who You'll also want to think about Iove to dress up. The important thing is the length of the corset. At Corset to have fun and feel great! Story, we provide regular length If you 're looking for a corset for a and longline corsets. It's a good idea more functional purpose, our range to measure thc lcngth of your torso of underbusts in neutrals and lighter when you take a waist measurement colours are more comfortable for Ionger Hiswric inspirtd sometimes this eleroent is neglected when periods of wear. We also have specialised linaerie corset buy ing a corset! 0 ur longline underbust corsets corsets that are perfect for brides-to-be, and a accentuate the waist and work fantastically for range of seasonal corsets for special occasions, Ionger torsos. like Valentine's Day and Christmas. In short, Spring/Summer '20 you'll be spoiled for choicel Corset Story Steampunk FOR 1lOW LONG DO I WANT design, TO WEAR THIS CORSET? WriAT TYPE OF CORSET As with any dothing purchase, perhaps even AM I LOOKil\G FOR? more so with corsets, comfort is always Aswellas anumberofstyles ofcorset, there a factor that should be taken into are a nurober of different corset types. For account. As we 've already stressed, example, underbust and overbust corsets. making sure your measurements are all As the name suggests, an underbust sits as accurate as possible is the flrst step in underneath the bust, pulling in and drawing corset comfort. all of the focus upon the waist. You can wear lt may be surprising, but a corset your own bra with an underbust corset. An constructed from a good pattern and overbust, on the other hand, also provides bust materials is more comfortable than you support. It could be said that an overbust is may realise! Wearing one for the first time more of a statement piece. Of course, they can be a new sensation but lots of our can be worn underneath clothing, but aren't customers quickly relate to this feeling. as easy to disguise as an underbust. Equally In fact, we often receive feedback however, it is not uncommon to wear an about how supported and confident underbust corset over dothing as a fashion our custoroers feel when wearing

! 34 CeRSET STORIES /ssue 2 /ssue 2 CoRSET STORIES 35 "we only produce corsets using the highest quality materials - our customers' satisfaction, comfort, and experience is paramount to us. "

our corsetsl A Fll\AL TIP ... Regardless of the fmishing fabric used in Buying a corset is a fun and exciting purchase. corsets (such as satin or cotton), a good corset A good, well-made corset can be a companion should always have a brcathablc twill lining. for lifc. lt may bc tcmpting to shop around This is the fabric that will be against your for a bargain, but we advisc against this. skin while wearing your corset (unless A solid corset will be made of strong, you're wearing it over another item sturdy fabrics and ideally use multiple of clothing). For added comfort on layers of fusing to ensure strength. our Waist Taming and Expert Waist They will use spiral steel boning, Training corsets, you will also find the which allows the corset to mould around additional "Hip Gorcs& or "llip Panels." your body, rcgardless of your shape. Gores and Panels arc two different A good corset will also come with a solutions to cnsurc additional nair at modesty panel, which will allow you to the bottom of your corsct, and gives the hide or show ofT your back as you wish. corset more room to fit comfortably over We know this because each element listed here the top of the hips. and more goes into a Corset Story corset. Yes, Bladt mesb suzr fabrlc we know our corsets aren't the cheapest on the WHAT EFFECT DO I WAJ'IT corsa oeslgn wir.h layered market. But this is because we only produce FR.0'\1 \1Y COI\SET? fri/1 hip panel corsets using the highest quality materials - Lastly, it's a good idca to consider what our customcrs' satisfaction, comfort, and you want your body to Iook like when experiencc is paramount to us. you wear you r corset. For example, if lf you 'rc in a pinch, our advicc is to you're considering waisl tr3ining, we have check out the Corset Story Sale section a specialised range of WaistTraining corsets (fmd this under 'OfTers' on our website), that have a more accentuatcd effect than our sign up to our newsletter, or follow us on standard corsct rangc. Wc rccommcnd that Faccbook to gct acccss to Corset of the Day you consult witb your medical specialist deals as they happen. Above all, while we before undertaking any kind of waist hope you'll Iove your new corset, we training, as health always comcs first. ofTer frec rcturns so you 're always in lf you're looking for more subtle good bands. (but still very effecti ve !) silhouette So there you bave itl Good lud< on enhancement, our Instant Shape your corset journey, no matter what range offers a fantastic selcction of / stage you are at. A great corset doesn't contemporary corsct tops, dresses, and corsets just givc you a morc nauering outline: it Lau ovula,y. mesh that Iook gorgeous whcn paired with jackets or corm undtrbus:tJrom boosts confidcnoc, adds a nair of the dramatic, your own sbirt or blouse. U>mt Sro'J' and improves posture. Go forth and enjoy! •

36 CoR>lT S o•• > ltsu• 1 /ssu• 1 eo., SlORI s 37