Brigham Young University BYU ScholarsArchive Theses and Dissertations 2019-06-01 A experiência machadiana: Experience Design Theory in Dom Casmurro Dania Genine Ellingson Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd BYU ScholarsArchive Citation Ellingson, Dania Genine, "A experiência machadiana: Experience Design Theory in Dom Casmurro" (2019). Theses and Dissertations. 8546. https://scholarsarchive.byu.edu/etd/8546 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact
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[email protected]. A experiência machadiana: Experience Design Theory in Dom Casmurro Dania Genine Ellingson A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts James R. Krause, Chair Anna-Lisa Halling Marlene Esplin Department of Spanish and Portuguese Brigham Young University Copyright © 2019 Dania Genine Ellingson All Rights Reserved ABSTRACT A experiência machadiana: Experience Design Theory in Dom Casmurro Dania Genine Ellingson Department of Spanish and Portuguese, BYU Master of Arts The intricate and complex writing style of Machado de Assis’ novel Dom Casmurro create a unique and powerfully engaging reader experience. While much has been discussed with regard to narratology and reader-response theory in Dom Casmurro, Machado’s writing recalls many principles found in the cross-disciplinary field of experience design. Through an analysis of the novel using flow and co-creation theories, we see that Machado designs an extraordinary reader experience through narrational scaffolding and co-creative invitations.