J. WVLTER THOMPSON COMPANY NEWS
VOLUME XXII, NO. 17 FOR STAFF MEMBERS ONLY MAY 5, 1967
Pakistan promotes 'The Pill' Kraft marks KARACHI—Pakistan has The Pill. And JWT-Karachi, which has the ac 20th year on TV count, achieved a record amount of edi NEW YORK—Kraft Foods marks its torial coverage on the world-shaking birth 20th year as a television sponsor on control product through the efforts of its May 7. public relations staff. Undisputed pioneer in video sponsor The client here is G. D. Searle & Co., ship, it is the only advertiser which has the Chicago pharmaceutical house which run commercials 52-weeks-a-year for two first developed an oral contraceptive. Searle decades. In a sense, JWT can share the has built a plant in Karachi to make spotlight, too, for Thompson has always the pill. The brand being marketed here is been Kraft's agency of record for radio Ovulen. and television. Kraft commercials have long been The marketing problem was not a simple counted among the most successful and one. Pakistan is making efforts to control convincing in the food area on television. its rising population. However, Ovulen, be Their basic purpose: to tell and show ing an ethical product, is sold only via viewers how to use Kraft products. They doctor's prescription at chemists (phar have been significant sales-producers and macies to you Americans). It is not ad prize-winners. vertised to the public—only to physicians. Kraft's program policy has been to At the same time, it was important offer shows geared to family entertain to reach the country's millions of women ment. The first was KRAFT TELEVISION to tell them about the pill's promise of (Continued on page 2) complete safety from pregnancy with vir tually no side effects. The Karachi office launched a nation This Kodak full page in December 23 Life has been voted First of Category at the Annual Exhibition NYO art exhibit tied to wide public relations campaign to do the of the New Jersey Art Directors Club and has been job via press, radio and televison. The re selected for exhibition by the New York Art Direc Canada's centennial sult : in press media alone, in every local lan- tors Club. For news of other JWT efforts selected by these panels, see page 4. NEW YORK—In recognition of both (Continued on page 3) Canada Week (ending tomorrow) and the Canadian Centennial (all year), JWT's New York Office this week opened a handsome exhibit of Cana dian art. It runs for two months on the 11th floor and World Gallery. Most striking about the display is its variety of style. A spectrum of the contemporary art scene from all parts of Canada is represented in works by 40 artists. Op. pop, abstract and lyrical expressionism, geometrical painting as well as classic and experimental genres are included. Eskimo art, a native Cana A new world dian art form, is represented by prints offlight and sculpture. The entire collection was selected will begin in 1969. personally by Dione Guffey, art edi tor. New York Office. And Pan Am will begin it
World's most experiencedairline
LOOK UP-IT'S TOMORROW-NYO writer Warren Pfaff and art director Doug Taylor created this dramatic approach to position Pan Am's leadership in air- travel service. Copy defines Pan Am's role as an innovator in employing new aircraft designed with the public's needs and wants in mind. Pan Am announced this week that it expects to cross the $1 billion sales mark in 1967. Kraft takes ABP award 7th year out of 8 CHICAGO—For the 7th time in 8 years, Ideas from Famous-for-Food Places"; 2) Kraft Foods has won the American Busi two multi-page product-service inserts ness Press annual award for excellence titled FOODKRAFT. of food-service advertising. Advertising was judged on the basis of Competition for the award included all clarity of objectives, service to the reader, advertisements appearing in institutional technical excellence and results. publications directed at hotels and motels, The Kraft citation stated that "the cam hospitals, restaurants and other types of paign continually attracted high reader food serving facilities. ship, generated literally thousands of re SCRIPT READING-A group involved in two 1953 KRAFT TELEVISION THEATRE productions gathered The award to Kraft was based on dual quests for recipes and product information, for the first reading of scripts in a JWT confer campaigns for 1966—1) a prestige series and furnished many leads for Kraft sales ence room. Productions the first 10 years were of three 6-page full-color inserts on "Food men." done physically at JWT. Left to right: Al Durante (back to camera), then JWT's broadcast publicity director; actors Francis Compton, Anthony Kemble- Cooper and Michael Higgins; Maurice Holland, JWT director, later producer; William Guyon, NBC as sistant director; and cast members John Baragrey, Valerie Cossart and Ian Keith. Higgins starred in "Keep Our Honor Bright," October 14, 1953 and Baragrey was the star of "The White Carnation," November 26, 1953. Baragrey also starred in the first production, "Double Door" on May 7, 1947.
Kraft marks 20th year on TV (com.) THEATRE, which bowed in on May 7, 1947 (one of two programs presented on a limited evening schedule of only two Now with Kraft's Two New Potato Salads hours a night). It ran for 11 years. There's No Reason at All to Make Your Own Viewers may recall the others, listed chronologically: KRAFT MYSTERY THEA TRE; Milton Berle Stars in the KRAFT Not krr:*iTEC thtta . . Sludr Shoos High Tim* md Letwf Kin/than the feu i . • torn . : , . , :.„ ,. , ,,., .„,.,. MUSIC HALL; KRAFT MUSIC HALL PRESENTS !>.-• THE DAVE KING SHOW; Perry Como's KRAFT , ::. js.EEE '••'•-*. •.':crr>. 1ES11:, • • n.ajner When cod enouft) to hindlc. i»ia- 1 • E'okrd KiKfcr IOM »-rr* >ml«i. dmd. Eii:.r<; *ith .-.••i.-. E:..;E-.1-.11'. .IJ .! I,s.;i,..t OH, s'ulli*. MUSIC HALL; BAT MASTERSON; HAPPY (sit '•'•'• >"»'•• •• IE iii I uation comedy); TATE (western); KRAFT Kith ISV foodCtsettsslM pi Kiaft I -'I«E.J,!i*i"n!-,iW „•,!;.,. \EidE-li-n-nii:e •
SUSPENSE THEATRE; THE ANDY WILLIAMS • SHOW; KRAFT SUMMER MUSIC HALL Star ring John Davidson, and THE ROAD WEST. FOODKRAFT INSERT—This 4-color insert carries from 4 to 8 pages of individual advertisements bound JWT handled the KRAFT TELEVISION in an 8V2 x 11 editorial format to provide dominance in publications. Because the inserts are pre THEATRE with Thompson directors and printed and run at black-and-while rates, there is also a considerable saving in plate, mechanical and producers from 1947 to 1958. Two vet space costs. erans who remember the problems of the early days as producer-directors are Harry Herrmann, now in charge of production on Kraft commercials, and Maury Hol land, a JWT vice-president and member rrsTHe senTimerrraL season...& RCA VICTOR of the broadcasting department, both Has'THeGiFfmar Keeps on GivinG" •=— NYO. The NYO premises were used for auditions and occasionally for readings (see photograph above). There were many "firsts" in Kraft tele vision history: • first commercial network show on television; • first program to present more than 100 dramas in one year; • first sponsored show to go on the / coaxial cable to the Midwest; • first full-hour dramatic show in color; • first regular network show to be 8f2 - 1 taped in color; • first to sponsor a repeat live drama | • EaS^Kh-aSSS^^^^M-
m with the original cast (Rod Serling's •* •••^^__^!!^"!"" ^s^lt •BBS "Patterns" with Richard Kiley, Everett Sloane and Ed Begley). Kraft shows were aired one year on ABC but NBC has telecast Kraft pro grams since the very beginning. In fact, Kraft and NBC have the longest continu ing sponsor-network relationship in broad casting history, beginning on NBC radio GIFT PROMOTION — One NYO answer to gift-giving needs for Mother's Day, with "Woman's Magazine of the Air" on Father's Day and June wedding & graduation days is wrapped up in this 4-color March 5, 1929. spread for RCA, scheduled for May 12 issue of Life. Pakistan promotes 'The Pill' (Continued) guage including English, Urdu. Bengali, campaign. Syed Darbar Ali Shah, Com family planning officials and leading doc Gujerati. Sindhi, Punjabi and Pashtu, missioner of Karachi, Searle Family Plan tors and city residents also attended this some 1,848 column inches of editorial ning Delegations from the United King dinner. space were counted—a record in Pakistan dom and the United States, prominent The campaign was coordinated by Nus —talking about the pill. rat A. Bokhari, manager of the Karachi As a starter, Dr. Bryan Harlow, member office, with the assistance of PR head of Searle's medical department in London, Patrick Gonsalves and representatives Fred Hubbard of London, public relations Hasan and Nafees Ghaznavi. director, and Peter Lee, Searle's general manager in Pakistan, arrived in Karachi to talk to the press. Press conferences and interviews were held in Karachi (where there is no television), Lahore (where the televised interviews were made), West Pakistan's most densely populated cities, as well as in Dacca, capital city of East Pakistan. The Searle officials were accom panied by Masudul Hasan, JWT-Karachi representative. It was estimated that the 10-minute radio interviews and the televised press conference exposed millions of listeners and viewers to the pill's message. (I. to r., foreground) G. K. Panjwani, director, Begum Khaliquzzaman, Pakistan's Pro Searle (Pakistan) Ltd.; K. C. Panjwani, vice chair man, Searle (Pakistan) ltd.; Begum Khaliquzza Millions of Ovulen tablets have already been pro vincial Minister for Health and Social man; Syed Darbar Ali Shah, Commissioner, Kara duced for distribution throughout Pakistan. The Welfare, was honored guest at a dinner chi; K. E. Hodge, Searle delegate from the United tablets are packaged in wallets. Each wallet con in Karachi given by Searle during the PR Kingdom. tains 21 tablets—a month's supply.
Royal Desserts turn a page in Reader's Digest International history
OPEN - AND - SHUT AD NEW YORK—Latest figures show that VERTISEMENT — At first in the Central and South American coun glance (left), it's a 2- tries, Standard Brands Royal Desserts page spread in Reader's have between a 75% and 85% share-of- Digest Caribbean Edition. The headlines read: market. "Carnival of Flavor." One reason for this startling figure is "Mountain of Flavor." exemplified in this new, dramatic four- Turn the "Nevado de page Royal Dessert advertisement sched Sabo ' page and the uled to run in the May issue of Reader's spread opens out to be Digest Caribbean Edition, which has a come the 3-page adver circulation of 400,000. The ad will be a tisement below, exposing first for Reader's Digest International— the headline "Explosion marking the first time a gatefold has been of Flavor!" and the two pages of copy that fol used for this edition. Other versions of low. this advertisement will appear in Life en Espahol, Vanidades, Hablemos, Buen Hogar and military publications overseas. The poster headlines, striking use of color, simplicity of design, product em phasis and use of recipes to illustrate ver satility are some of the techniques used by Standard Brands in Latin America as effectively as they are in the U.S.A. Copy points stress the fact that Royal Desserts come in many different and delicious fla vors, appeal to both children and adults, are economical and easy to make. Standard Brands Royal Desserts is a JWT client in Latin America, Central America, South Africa, the Far East and Europe. JWT billings for Standard Brands are $3 million outside the U.S., and have increased about 40% over the past three years. Overseas operations for this account are coordinated from the New York Of fice. Jim Wade is management supervisor. Herman Raichle, account representative. Copy for this Royal Dessert ad was pro duced in Harriet Rex's group with George Schoenberger responsible for art work. THE LIGHT TOUCH—The Blue Chip Stamp Company, a JWT-LA client, uses humor with the copy theme, ". . . the things you get with Blue Chip Stamps," to launch its 1967-68 campaign. Again this year. Blue Chip's entire advertising budget is committed to outdoor throughout California and Nevada and posters like those above will appear in a total of 150 different locations during the next twelve months.
Art directors cite 7 JWT projects
NEW YORK—JWT advertising has taken paper advertisement "Help Stamp out Hap honors at the Annual Exhibition of the piness" for the Henry Street Settlement. New York Art Directors Club and the Two cookbooks prepared by JWT for New Jersey Art Directors Club. Standard Brands were selected by the New Kodak's Life ad, "What's Life Without Jersey jury for exhibition. They were "The Pictures," scored in both shows. It was Song of Songs Cookbook" and "Festive What's behind the commercial? voted First of Category in New Jersey and Manna," designed by Irwin Kirz and writ NEW ORLEANS—The smile on the face selected for exhibition in New York. The ten by Rachel Rabinowicz under the pen of Miss FDAF is there because she's en art director was Tom Ruriani and the name of Miriam Field. joying a vacation with the money she writer Art Richmond. Other JWT selections by the New York saved on the purchase of a specially American Gas Association's TV commer jury were Chesterfield's international mag equipped Mustang Sport Sprint. cial "White Dress," a winner of previous azine advertisement "Thoroughbred" from That's the theme of seven 60-second trophies and citations, received New York's art director Jack Lardis and writer John commercials shot on location at the Gulf award of Distinctive Merit. Carter; and Scott's TV commercial "Na of Mexico and Fort Pike Confederate Selected for exhibition by both New poleon," the work of Bernard Owett. Har Memorial in Louisiana for the New Or York and New Jersey juries was the news- riet Rex and Katherine Ames. leans District FDAF (Ford Dealer Ad vertising Fund). Shown at the Fort Pike shooting with Help stamp out happiness on the I ,ower East Side. (Ik-Stingy.)
Miss FDAF (what a name!) are Berney Jones. NYO television producer (he's brandishing the script), and Blaise New man, our New Orleans office manager. Theme for this commercial, which is now in use in a three-state southern area, was developed by Don Ripke of the NYO creative force on FDAF, who scored the visuals to the "Ford Country Folk Rock" radio commercial. Ersel Killen of the NYO broadcasting contract section conducted the special ne gotiations with the music publishers that enabled JWT to gain the televison "use JP orxro rights" to the music. All in a day's work. -^COOKBOOK JWT-Frankfurt has a 'happening' in Berlin
JWT-Frankfurt manager Peter Gilow welcomes the guests. View from the 19th floor of Berlin's Europa Center, scene of the happening.'
BERLIN — What they'll be wearing in apparel in a bald pate and turquoise 2,000 was the theme of a jam-packed goatee. Christian, Esterel's male model, cocktail happening staged by JWT-Frank sported a flaming red plastic wig. Futuris furt last month on the 19th floor of Ber tic fashions created specially for JWT pro lin's posh Europa Center. jected a drastic change in the traditionally It made 500 people (450 more than the separate roles of the sexes. It gave every invited 50) sit up and take notice. body something to think about. As conceived by bizarre designer and Peter Gilow, manager of JWT-Frank songwriter Jacques Esterel of Paris, 21st furt, introduced Esterel to members of the Century fashion made guests shudder, fashion world, trade, industry and the cringe, gasp . . . and applaud. press. Gilow noted that it was JWT's pre Esterel, whose narrative was simultane war Berlin office that created the cosmetic ously translated, illustrated a ''Uni-Sex" testimonial ads with Marlene Dietrich. He concept. And if you think today's mod called Berlin an "absolutely ideal place for mode has females confused with males via meetings between those responsible for haircuts, Esterel goes it a step further. making, interpreting and selling fashions." Bibelot, his star mannequin, modeled
Jacques Esterel and mannequin Bibelot, with two versions (above and below) of what the fashion- conscious woman will wear in the year 2000.
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A-' UJ PEPSI IN MOSCOW—U.S. companies will be exhibiting this month at a trade fair to be held in Moscow, and the Pepsi- Cola pamphlet shown above was designed and produced by the marketing-merchandising department of JWT-New York for distribution at the fair. Front cover says: "Worldwide Refreshment for Friends." Inside of pamphlet is tabular pres entation of Olympic Games winners since 1952. Pepsi is a JWT client in a number of international offices. The theft-proof wallet. Are Our Cities Dying? it's issseci avail: Miisiiaiusii S.s ursi -s First National City Travelers Checks NO. 2—Shown above is the second in the new series of corporate advertisements sponsored by Alcan Aluminium Limited. The series was inaugurated this month 'TRAVELERS, FRIEND_This advertisement out of the" by U Thant. The essay by Edward Logue, Administrator of Redevelopment in New York offiee is schedu|ed for Nar;ona/ Geo. Boston, will appear in the late May issues of six publications. graphic. J. WALTER THOMPSON COMPANY New York News NEWS May 5, 1967 FOR STAFF MEMBERS ONLY JWT Charity Drive Canada Week: Canadian art on view at NYO The New York Office this week To Run May 15-19 launched an art event to spotlight the , Preparations for JWT's once-a-year contemporary art scene of our neighbors charity drive will move into high gear to the north. next week, as wing captains and solicitors The exhibit opened Wednesday as part make plans to break all previous records. of a series of events throughout New The 1967 campaign, offering over 300 York City in honor of Canada Week prizes, will be held from May 15 through (ending tomorrow) and ties in also with May 19. the Canada Centennial which is a year The '67 theme "Sweet Charity," was long celebration. chosen to emphasize the goodness done Thompson's exhibit, through the contributions and the good feauring the work of feeling experienced by JWTers who give 40 Canadian artists, runs two months on the 11 th floor and World Gallery. Following the offi cial opening within Sonata No. 2: Zigy Blazeje the portals of the Graybar Building JWT played host to representatives of the Canadian govern ment and the press at a reception in The Totem Figure: Sky Club at the Pan Sapeeak Am Building. The pictures shown here are among the works on display. The collection person ally selected by d art editor Dione e* Guffey. represents 1 i Your dessert money a striking variety The Family: Etrog of styles. In addi rone month could tion to Op, pop, /e this disturbed girl abstract and tra ditional ap Junseling in a mental proaches. Eskimo s'ss sssa-al ll ;s Is) Bias;. art. a native Ca salth clinic*:^ asstttjDrive M:»>. 15EES nadian form, will be on view via •o the campaign. prints and sculp To carry out the theme, those who con ture. tribute will receive a ticket which they *j*n turn in for a sweet or '"goodie" from All the works J"* coffee cart or any 20 cent dessert of art on sale. 'rom the Century Room. Serigraph: Prices range from °n the same ticket. JWTers may desig Gordon Rayner $50 to $5,000. nate the Greater New York Fund'(which supports over 400 different charities), the ceive one ticket, a JWTer must give a Peon: Burrel Schwartz American Red Cross or any charity of minimum contribution of $5 to $14. and "»eir choice as the recipients of their the amount must be no lower than last ©nations. Contributions can be made bv year's donation. A contribution of $15 or •*«». check or payroll deductions. more, that again is not lower than last A drawing for prizes will be held on year's donation, will entitle a JWTer to rriday. May \9. With about 1600 per two tickets. For a contribution 10^ sons in the New York office, about one greater than last year's a Thompsonite «i of every five staff members could can also receive a bonus ticket. So. if * elig,b|e for a prize The variety of you give from the heart to Sweet Charity, •j^zes is greater than ever—an RCA color it is possible to have three stubs in the mm and cr ^er portable stereo-phonograph prize drawing! v»pa»- different prizes of one paid Heading this year's committee is Jack a tBH0n day lead the list- Those who win Morrisey. In charge of solicitations are mor- i >Xacation day can extend the Me- John Andersen. Bill Thompson and Dave Mav ?J: 3y hialus h>' takin? h on Fr'dav. Hood. Responsible for the creative end May 26. are Joyce Noble. Vivian Graham and h»Th ..e stusi h of each "goodv" ticket will Karl Steinbrenner. Hark Cram and Jack entered in the "prize drawing. 1 Burke rounded up the prizes. Optical Stamp: Harold Town FOR RENT: 3-bedroom ranch-Mvle house in Stamford, Conn, located within 5 miles of the Stamford station. Living room, pine-paneled room den. kitchen, garage on U acre. Avail William Croke able between May 15 and June 1 for a l.'i year sublet. Contact Bill Kenny X3481. is a new addition to FOR SALE: A custom-made cabinet for hi-fi JWT's media depart equipment and speakers. Sizr: 84" long. 35" ment where he wil high. 18" deep. Beautifully finished fruitwood. he a planner on Men- Room for amplifiers, tuner, turntable, T.V. set, iholatum. Mass Mutual and U.S. Play. and speaker assemblies. Also has a small bar. Original cost $700. Must sell fast, therefore will ing Cards. Previously. Bill was advertising accept best offer. X3630. ANNIVERSARY-Celebrating hij 25lh year with Pan product manager for one year on Newport American, John Henry (c), manager, passenger cigarettes at P. Lorillard & Co.. an as FOR SALE: Table lamp. 30" high, black base advertising international, receives gold anniversary sistant account executive for 2 years on with off-white shade. Perfect condition. See it pin from Norman P. Blake, Pan Am's senior vice and make an offer. X3630. Procter & Gamble at Dancer-Fitzgerald president. Others attending JWT luncheon were: Sample, and for VA years was assistant LEBENSRAUM NEEDED: Married couple in (1-r) Charles Rheinstrom, Harry Treleavan, John search of a one-bedroom apartment in Manhat Little, John W. Miflin, manager passenger adver advertising manager at Liggett & Myers tan. Prefer East Side, from the 30's up. June 1 tising North America for Pan Am, and Robert where he worked on L&M and Lark. or July 1. Call BUI, X2946. Weikart. Bill graduated from St. John's University in 1959 with a degree in marketing. fj MOTHERS' HELPERS: JWT staff members e daughters, 17 and 15, experienced travelers. completed his hitch with the Army and seek interesting summer employment. Available currently resides in New Canaan, Conn. June 30-August 15. X2572. with his wife Betty and their one-year-old' FOR SALE: One complete set of Slingerland son William H. Ill, X3487. drums, 3 drums, white pearl, dual tension snare, high hat stand, crash cymbal, stands, sticks, etc. Price $300. Getting married. X3321. TOP THIS! HAIR RAISING DISCOUNT TO JWTERS — Custom made human hair wigs. wiglets, falls, bangs, curls. Call 421-3090. ask Robert Stein for Miss Dee and make an appointment with Mr. John Corbo. is administrative as sistant in Thompson's VACATIONERS! — Rent a colonial farm on mountainside at Shrewsbury, Vt. Fully equip auditing department. ped, near everything. Available by the week. Prior to joining JWT $75. X2314. he was a senior accountant at Price Water, WANTED—Farm vacation for 9-year old boy. house & Co. for four years and spent 1V4 He wants to feed animals, ride pony, partici years in Tokyo as a salesman for the pate in farm life. If you know of either a American Oil Company. Bob graduated farm-camp or a farm that would take a young from Lafayette College in 1958 with a paying guest for the latter part of August, call Harriet Rex. X3521. B.S. in business administration. He served with Army intelligence for two years in APARTMENT WANTED — Quiet, 2-bedroom Poitiers and Orleans, France. A member apt., preferably in East 80's or 90"s, near Park. Would like high, sunny floor and older build of the Asia Society. Bob has travelled ex ing with doorman. Minster. X3488. tensively in East Asia. He and his wife Faith make their home in Brooklyn EXPERIENCED PAINTERS & DECORATORS Heights. X2275. —Reasonable prices, free estimate. For prompt service, call 522-3890. FOR RENT—6-room duplex with 2 baths in in ternational garden community in Queens. Beauti ful, $265. Call Carol Ethan, X2019 or OL 7- SEIBERT DAY—This is what creative supervisor Wil 1229. son Seibert, Jr. saw from his office window on Robert Young Tuesday, May 2nd, his birthday. The signs across URGENT—FURNISHED APARTMENT wanted the street say, "Happy Birthday Bill Seibert— is a supervisor in for orderly young Swiss for one year. One. Happy Birthday to You." Sid Einhorn painted the preferably two rooms, kitchen, bath. Area JWT's auditing group. open. Around $150.00. Contact Ext. 3254. signs; the Seibert group prevailed on Alvin H. Prior to joining Johnson & Company to display them in their win Thompson he spent SUMMER SUBLET—East 86th St. — May 26 dows in the Franklin Society Federal Savings Build seven years with Price Waterhouse. Bob through September 5 — 5 rooms including liv- ing. ing room, modern kitchen, 2 bedrooms, 2 baths, received his A.B. degree from Columbia terrace, 21st floor view, central air condition College in 1957, and in 1960 received ing. Nicely furnished — $950 or $325/month. Inside stuff on sports, or: his M.S. in finance from the Columbia Call X3294 or (212) 722-2209. Graduate School of Business. A C.P.A.. HONDA 1966—OB. 160—1200 miles. Will sac Melancholy notes from the Bob also spent two years in the Infantry rifice—$425 or best offer. Call between 9 and other side of the howling hall stationed in Panama. He and his wife 5: 363-4546. Clare and their four-year-old daughter re With only two more weeks left to the WANTED: Experienced Corinthians, particularly side in Manhattan, and spend summers in the agile foredeck category, who would be season. Mike Speciale reports spirits are at their home on Fire Island. X2274. interested in racing on a Cal 36 this summer. high among the JWT Swingers. This is Tom Lane, X2544-5. noteworthy because the Swingers are battling to upgarde their rank in the Ad Also welcome to: Classified ads are published without vertising Agency League: They're in Lora Goldman (Art): Mary Donovan charge as a service to JWT staff mem eighth place among eight teams. Tro (Cost Accounting): Fronza Woods (Edi bers. Copy must be filed at the JWT phies will be given to leading teams torial): Ina Lieberman (Media): Alsin NEWS office, 14 NE, before 3 p.m. Mon May 18. Horowitz (.Mailing & Shipping); Judith day for publication the next Friday. Did somebody say good guys finish Scott (Personnel): Krissel Thompson Please include name with ad copy. last? (Public Relations): Robert Poff (Repro duction): Enrique Perez (Traffic). -