Introduction

Approach

Core Values

System Design focus points:

> development of a toolkit to build up a common threat, a consistent design language for the whole brand presence.

> a balance of informative and emotional elements to get the message and brand values across

> material icons and color codes to make product distinctions clear

> additional mood images on the packaging to give guidance for product use

> reduction of material and information, focus on the essence

> optimization of the existing header system to guarantee easy packaging in the factory, damage-free delivery and perfect presentation in the store. Quality aspects Cocoon

Core Values

These are the core values of the brand cocoon. Light Weight Compact Original Both, the quality aspects and the emotional aspects, should come across in the new brand design and packaging.

Quality Fair Mobile Bed

Emotional aspects

Cocoon as shelter Traveler first Cocoon

Packaging System

Explanation of the design system on the example of black is travel sheet logo update material description black area contains the technical product description grey is mummy liner with icon and material color information, e.g. the very important a silk travel sheet. comparison chart

SLEEP SACK OR SLEEPING BAG LINER EXTREMELY LIGHTWEIGHT AND ROOMY Use: 100% Silk • in hotels, youth hostels, 100 % Seide huts and on boats Features: 100 % Soie ®

160 g • side opening with Velcro closure 5.6 oz. what is it? 86” x 35” 100 % Seda • pocket for pillow insert 220 x 90 cm 100 % • completely double-stitched with reinforced gussets LEICHT-REISESCHLAFSACK ODER INNENSCHLAFSACK EXTREM LEICHT UND GERÄUMIG 100% size weight Verwendung: Travel • in Hotels, Jugendherbergen, TM silk auf Berghütten und Booten 220 x 90 cm 160 g TM Ausführung: Travel Sheet premium quality 86” x 35” 5.6 oz. Sheet • Seiteneinstieg mit Klettverschluss • Einschubtasche für Kissen • spezielle Verstärkung und Doppelnähte

SAC DE COUCHAGE OU DOUBLURE DE SAC material added temperature * weight LÉGER ET SPACIEUX Utilisation: silk +5.3˚C +9.5˚F 160 g 5.6 oz. • hôtel, auberge de jeunesse, voyages silk cotton +4.8˚C +8.6˚F 220 g 7.8 oz. Caractéristiques: • ouverture latérale avec fermeture velcro® microfiber +3.0˚C +5.5˚F 290 g 10.2 oz. • poche pour l’oreiller egyptian cotton +3.9˚C +7.2˚F 260 g 9.2 oz. • coutures renforcées cotton +2.9˚C +5.3˚F 410 g 14.5 oz. SACO SÁBANA polycotton +2.6˚C +4.7˚F 408 g 14.4 oz. EXTREMADAMENTE LIGERO Y ESPACIOSO Uso: cotton flannel +6.7˚C +12.1˚F 530 g 19.0 oz. • en hoteles, hostales, coolmax +4.7˚C +8.4˚F 305 g 10.8 oz. refugios de montaña, barcos Características: • apertura lateral con cierre de velcro® A COCOON liner adds *˚C/F to the temperature rating of your sleeping bag. • funda para almohada what for? • costuras dobles reforzadas

非常に軽量で、広々サイズのスリーピングサック・ スリーピングバッグライナー www.cocoon.at 使用： www.cocoonusa.com • ホテルや簡易宿泊施設、山小屋、船旅 機能： • ベルクロによる側面開閉。 Made in China RECYCLABLE • 枕用ポケット付き.。 ST30 ST30 • ゆとりを与えるためのまちと、縫い合わせ部分を ニ重縫いで補強。 natural silk natural

pay-off sleep gear for adventurers

show product in use mood image retail infos always in the material code color Color code Material Symbols Overview P size P size P size double size/coupler P A P A P A P size XL antone 2665 antone 7416 antone 159 antone 877 antone 568 antone 3145 antone 2736 ccessories Ni ccessories P ccessories P L M S illow illow C C C ghtwear C C C C s s

Pantone 347 C cotton Sy mbol A

ccessorie Pantone 624 C organic cotton s

Pantone 3275 C polycotton

Pantone Warm Gray 4 C egyptian cotton

Pantone 103 C silk cotton

Pantone 1225 C silk

Pantone 142 C R ripstop silk

Pantone 159 C silk cotton seacell

Pantone 5503 C

Pantone 271 C

Pantone Process Blue C coolmax

Pantone 312 C coolmax outlast

Pantone 263 C

Pantone 621 C nylon

Pantone 186 C expedition liner / ripstop silk Applications

Travel sheets Mummy Liner

Accessories

Nightwear ML & TS

Example Mummy Liner CMM 35 ML & TS R 125 g Example Mummy Liner 4.3 oz. 89” x 35”/22” 225 x 88/56 cm SM24-RS 100% TM silk ripstop Mummy Liner premium quality

R 100% silk ripstop ML & TS

Example Travel Sheet MFT 85 ML & TS

Example Travel Sheet SCT 24 ML & TS

Example Travel Sheet size XL

CT 14-XL ML & TS

Example Travel Sheet double size

ECD 24 ML & TS

Example Travel Sheet coupler

ST 50-C ML & TS

Example Travel Sheet insect shield

ICMT 93 ML & TS

Example Kid Sack

FK 23 ML & TS

Example Expidition Liner

SMX-RS2 Accessories

Microfleece Mummyliner

PFM 37 variations Accessories

Microfleece Mummyliner

PFM 37 variations ML & TS Accessories Overview

Sleeping Bags sleep gear for adventurers