“Pathway for Success 2011 – 2016” “Pathway for Success” 2011–2016 Our Vision

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“Pathway for Success 2011 – 2016” www.ladiesgaelic.ie “Pathway for Success” 2011–2016 Our Vision – and getting there

Ladies Gaelic Football Association Croke Park Dublin 3 www.ladiesgaelic.ie 2 3 Contents

Message from Our President and CEO 4 Theme 1 – Our Growth Engine 24

Mission 10 Theme 2 – PR, Marketing and Funding 26

Methodology 12 Theme 3 – Communications and IT 28

What This Plan Means For You... The Benefits 18 Theme 4 – Games Development 30

What We Heard, What We Discovered 20 Theme 5 – Living Our Vision, Mission and Values 32

Guide to Using the Plan 23 Theme 6 – Leadership and Teamwork 34

Where and How We Want to Be in 2016 23 Theme 7 – Internationalisation 36

1. Growth Engine – What we will have achieved 23 How We Are Going To Get There 38

2. PR, Marketing and Funding – What we will have delivered 23 “Our Vision … and Getting There … Together” 44

3. Communications and IT – Role in our Association 23 Benchmarking Where We Are Now and Where We are Going 43

4. Games Development – Our work over the 5 years 23 Ladies Gaelic Football – A Worldwide Sport 48

5. We are Living our Vision, Mission and Values 23

6. Developing Leadership and Teamwork 23

7. Internationalisation 23 4 “The launch of this strategic plan ‘Pathway for Success, 2011-2016’ is a massive event for the Association as we enter this exciting new era. ” Helen O’Rourke 5 Message from our CEO

This is hugely important occasion for the Ladies Gaelic We have pioneered rule changes and embraced Football Association as we launch our six year strategic new ways of thinking and we rightly celebrate and plan, “Pathway for Success, 2011-2016”. acknowledge the brilliance of our elite footballers. The Association has travelled a long way since its In order to accommodate continued growth and to foundation in Hayes Hotel in 1974, some 90 years after ensure that we do not stand still, it was vital that we the foundation of the GAA. In that short period of 37 conducted a full and comprehensive review to put years, we have played an influential role for girls and structures in place to ensure that we continue to women of all ages in Irish society. The phenomenal thrive. We acknowledge all those who played such an and exponential growth of Ladies Football in the last important role to get us to where we are and now we decade in particular is highlighted as one of the major must look forward and be ambitious. success stories in Irish Sport. We have listened to over 2,000 voices from players to Today, the Association is a vibrant and dynamic referees to officers at all levels to overseas units and organization, with over 142,000 members in every sponsors and have taken recommendations on board county of Ireland and all over the globe. We are the to refine and define our mission, vision and values. This largest female sporting organisation in Ireland and our is a strategic plan developed by members for members. All-Ireland finals continue to attract in the region of The task of pulling all this information together and 25,000 spectators every September. We have fantastic developing the plan for the future fell to Peter Hanan and proactive sponsors who invest in our sport and and Paul O’Kelly of OKellySutton Consultants along work with us in a culture of partnership and who with a committed and dedicated Steering Group. believe in our values. I would like to thank them for helping us arrive at Our Association’s success is in many ways attributable a vision for the Association for the next six years. to the great work of our volunteers, the superb The launch of this strategic plan “Pathway for Success, ambassadors we have who play our game at the 2011-2016” is a massive event for the Association as we highest level and all those who have worked tirelessly enter this exciting new era. to bring Ladies Football to where it is today. 6 Strategic Plan | Message From Our President And CEO

Our challenges are very different now than what they Our talented and committed volunteers need to be were almost four decades ago and indeed only a respected and catered for and all those who work number or years ago due to the rapid rate of growth. with us must experience our values and be touched In many ways our challenges stem from our success. by our vision. We are growing in Ireland and Internationally at a rate The growth of the Association and Ladies which shows no sign of abating. Our players are starting Football internationally has been nothing short younger and playing longer and our participation of exceptional and this growth needs to be sustained programmes have brought new recreational and social and all those who wish to play should be allowed members into our Association. However, these members to do so within our structures and framework. must be looked after and we need to ensure the This exciting Strategic Plan is the fruit of 18 months Association can cater for the demand at all levels. of research and debate and is a vital blueprint for We have a new identity and logo which reflects our the Association as we enter a new era. We want to modern, skilful, vibrant and athletic image and which be an Association with a membership of 200,000 we can all be proud of. across all levels which will have huge knock on affects for us in terms of participation, attendances, In essence, we need to ensure that we can facilitate revenue and infrastructure. continued growth in Ireland and Internationally at competitive and social levels. I would like to thank everyone for their input into this vital document and for all those who have We must continue to promote ourselves and work worked tirelessly to make us one of the best sporting to attract investment from outstanding sponsors and organisations in Ireland. commercial supporters. We can look forward to the future and the almost We must invest in participation programmes and limitless potential of this great Association. support our players, referees, coaches and officers to ensure we are the most attractive and enjoyable field game for women to play.

Helen O’Rourke CEO 7 Message from our President

I am delighted and honoured on behalf of Cumann Peil Asia, Australia, Britain, Canada, Europe, Middle East, will be made readily available through our online portal. Gael na mBan to present our Association’s Strategic New Zealand and USA. There is an onus on us all Our units whether in Ireland or at International level Plan covering the period from 2011 to 2016. This plan to endeavour to support each other and our units, are more than sporting organisations, they provide has been compiled following widespread consultations through advice, communication, guidance, practical a reference point for members to meet and develop with more than 2,000 members in Ireland and support and games development and that we will be friendships and memories, they provide solace and our Overseas Units who give it an International able to measure the progress made on an annual basis. peace of mind for parents and siblings irrespective of dimension. Every club and County in Ireland, Provincial I believe this plan meets these criteria. nationality, knowing that their loved ones are in a safe Councils, colleges, coaches, players, parents, referees, We have identified seven key areas in our plan covering environment and looked after in a caring way. This administrators, staff, and sponsors as well as our units the Growth, Marketing, Communications and IT, plan provides the structure to sustain and develop the in Britain, Europe, Canada and North America were Games Development, Vision and Mission Values, given the opportunity to contribute to this plan. In growth of our Association in Ireland and Internationally keeping with the times we live in we also conducted Leadership/Teamwork and International Dimension working in co-operation with other units of our gaelic a web survey and we are confident that we have a of our game. games family to enhance these aims. roadmap that will be representative of the views and I am happy that this plan meets these objectives. The value of sport in our daily lives cannot be aspirations of all concerned. We have rebranded our Association with its new underestimated. It provides us with a wonderful I would like to express my appreciation and thanks logo that represents an Association that is modern, education of physical and mental health along with to the Steering Committee of CEO Helen O’Rourke, vibrant, inclusive, athletic and feminine and that is exercise and diet. It gives us a sense of appreciation Paula Prunty National Games Development Officer, easily identifiable as ladies gaelic football. The Ladies and worth, develops social skills and self esteem, former GAA President, Nickey Brennan, Finbarr Gaelic Football Association is recognised as the leading overcomes apprehensions and fear and develops Crowley Chairman IRFU Management Committee, womens’ sports and recreation brand in Ireland. It confidence and teamwork all of which are valuable Marian Bergin HR Specialist, Michaela Downey Down has attracted outstanding partners to support its assets that are requirements for our daily life. growth and positive image. This rebranding will further Intercounty player, and Sinéad McNulty Head of Sport This plan is structured in such a way that it provides enhance this image along with the redesigning of our in DIT with whom I had the pleasure of working with a model that all our units can work off of without new web site. and who acted as an advisory team in the design, recourse to redrafting their own Strategic Plans. It is vision and planning process. Also to Peter Hanan We have seen a phenomenal growth in our game challenging, yet its targets are achievable through co- and Paul O’Kelly of O’Kelly Sutton Consultants who at International level to a stage that by 2016 we operation, understanding and good communication. consulted widely and who compiled the Plan. will have made significant progress towards a world There is a strong focus of development at ground Our Association has made great strides since its wide competition. It is imperative that we provide level through training of officers, coaching, referees foundation in Hayes Hotel Thurles Co Tipperary in these units with access to all resources and support and games development along with developing closer 1974 when eight counties participated in the All structures that are available to our units in Ireland. We working relations between schools, colleges, clubs, Ireland championship of that year to where it has have already translated our playing rules into several County boards, Provincial councils and at National level. over 142,000 members today and is played in Africa, languages and this will continue on a phased basis and Already we have had a number of productive meetings 8

with our Provincial Presidents and Administrators who in Ireland gives to our Association, which greatly supports turn will be working closely with all units under their control. and enhances the programmes that we implement. An exciting and tangible development is the Merit Based This plan is designed to be innovative and dynamic Funding available to County Boards through National and provide leadership with pride on the way we and Provincial Councils to assist them with Development develop our sport for the future. It strikes a balance at ground level. Considerable emphasis is put on the between achieving elite performance and participation provision of adequate games for our players at all levels for fun in meeting the needs of the communities which and especially at club level. Another exciting venture is we serve. We have worked on its content and structure the proposed inclusion of a current player as one of three in ensuring that all our units can identify with it and delegates to County Board, Provincial and Central Council I hope that you will find it challenging and ambitious, meetings. This ensures that the most important people in yet rewarding in implementing its initiatives to enable our Association our players, are represented and have an our Association reach its potential over the next five input at our meetings and decision processes. years. Exciting and challenging times lie ahead for us A huge emphasis is put in the value and support of our dedicated volunteer base on which we depend to implement this plan in conjunction and working in tandem with our full time staff in Croke Park and in the Provinces to ensure that we reach our goals. One of the great Pat Quill strengths of the Gaelic Games Family lies in the community spirit that exists and the pride in wearing your school, club, Uachtarán college or County, Provincial or National jersey. We have to nurture and build on this by recognising and promoting our heroines so that those who follow in their footsteps have role models to look up to. I would like to thank the GAA for their support at all levels and we will continue to work with them along with the Camogie, Handball and Rounders Associations to ensure that there is a collective approach through sharing facilities and programmes to the mutual benefit of our games and the Gaelic games family. We appreciate the support that The Irish Sport Council and the Sports Council of Northern 9 10 “Building our sport to enhance the lives of players and communities” Our Mission

“The Sport for Females, The Game for Fun, The Place for Community” Our Vision 11 Our Values

Value What this means

Integrity We operate to the highest standards in our dealings with ourselves and all those we work with.

Inclusiveness We provide appropriate opportunity for all to take an active and satisfying role in our Association.

Encouraging We provide the culture, structures, supports and resources to bring out the best in all our members.

Respect We promote mutual respect for all, between players, officials, units and for our systems and processes.

Pride We take pride in the quality and positive impact of all our activities, honouring outstanding achievement at all levels.

Leadership We seek to bring out the best in members today and we work together to create the best future for our members and our Association.

Innovation We harness the creativity, practicality and energy of our members.

Fairness We build accountability and transparency into all activities of the Association and are just and impartial in our decisions.

Dynamism We value positive thinking, learning, decisiveness and action. 12 Methodology 13

Listen, Learn, Reflect, Plan, Do...

Ladies Gaelic Football has delivered the Vision A Steering Committee was established which included: expressed in the 2003 strategic plan by becoming “one Pat Quill President, LGFA of the leading, dynamic, and highest profile sporting organisations in Ireland”. The 2003 Mission, “Enhancing Helen O’Rourke CEO, LGFA lives and communities for over 100,000 players” is being Nickey Brennan Former President of the GAA lived today in towns, villages and colleges all over Ireland. Our Association continues to grow in numbers, standards Finbarr Crowley Chairman of the IRFU of performance and profile. The age range of our Management Committee members is expanding. Players are starting younger Marian Bergin Human Resource Specialist and programmes such as Gaelic4Mothers contributes to retaining players in the game and attracting new Michaela Downey Inter-County Player (Down) participants often in developing areas for the Association. Sinéad McNulty Head of Sport, DIT Spontaneously, teams are emerging all over the world. Peter Hanan O’Kelly Sutton Strategic Consultants Internationally teams and Clubs are a dynamic mix of Irish, members of local communities and people Paul O’Kelly O’Kelly Sutton Strategic Consultants of all nationalities. Our game is now played in more than Paula Prunty National Games Development Officer 60 countries. Players and supporters are being attracted LGFA to Ladies Gaelic Football by the excitement and quality of our game, and our unique culture of elite sport, fun, The Steering Committee acted as an Advisory Team participation and community. in the design and implementation of the visioning and When the leadership of the Association decided it was development planning process. time to develop a new vision, and development plan for the future, they invited O’KellySutton, transformation and strategy consultants, to design and manage the process. 14 Strategic Plan | Methodology

Working with the leadership and the Steering The process was built around workshops which were Committee, O’KellySutton designed an Appreciative designed to give every person attending their full voice. Inquiry process which required the active involvement Every experience, opportunity, aspiration and dream of more than 2,000 members, potential members and expressed or documented during the process was other stakeholders in Ireland and internationally. included in the strategic thinking and planning process.

The process was designed to: Workshops were held with: • Build on the Association’s values and principles • Provincial Officers • Listen to 2000 plus members and non members • County Officers to fully understand the strengths and expectations • Club Officers of the Association in Ireland and internationally. • Players and Club Members from every County • Identify and understand the positive core of the • Players Association to fully understand the cause of the momentum for growth and expansion of the game. • Coaches • Learn from the innovation, dynamism and • Referees commitment of visionary leaders, players, officers • Teachers and members at all levels since 1974. • Third level colleges • Identify the best opportunities to improve the day • Full time staff at National and Regional level to day experience, enjoyment and value for all • Players at All Ireland Club 7’s competition members and those we co-operate with in the • Great Britain Units GAA family of games and other organisations. • European Units in co-operation with GAA • Through listening to those directly involved in the International Committee game at all levels, establish the short, medium and long term aspirations for the Association; and refine • North American Units in co-operation with GAA the Vision and Mission. International Committee • Establish clearly how to measure success in future, • Canadian Units in co-operation with GAA how to track progress, decide how to bring the International Committee learning from the past and experience of others • Sponsors into designing the means and methods for • Developers of new branding and members implementing the plan. 15 Strategic Plan | Methodology

During the consultative process Workshops were is important for their Clubs, their counties and the and plans were reviewed, built on, refined and held in every Province and every County took future of the Association. enhanced through a series of workshops part and every Club in the Association had the involving players, members, officers, the fulltime Each workshop identified every opportunity the opportunity to contribute; and members of all ages team and expertise from outside the participants could see to make an immediate organisation where required. and abilities took an active role in the reflecting, or long term difference to the Association’s thinking, learning, decision making and planning. performance at all levels. The Ladies Gaelic Football Association has now a process in place that engages the entire A web survey was completed which captured the The aspirations and dreams for the practical organisation in Ireland and internationally in an views of parents and players from all over Ireland development and most visionary future of the open, transparent and innovative planning and and the world who were unable to attend the Association were explored through the individuals, management process. The opportunities to refine workshops, an excess of 1,000 people were included small groups and through the full participation structures, reporting, and accountability and in the process. of the large workshops. decision making processes that emerged through One of the priorities Dozens of workshops often involving “ Officers and the fulltime the process will enable the Association to grow identified by the Steering more than 100 people were held team at all levels worked and prosper effectively and efficiently. Committee was the need throughout Ireland and abroad. together to identify The methodology employed in the development to build up planning and ” the developments in of this plan was challenging and highly demanding facilitation skills within the Association. The role structures, processes, performance management and on the leadership, officers at all levels, volunteers of “Plan Sponsor” was created. The Plan Sponsors communications that are required to deliver the plan. were trained in facilitating meetings at Club level and full time staff who contributed. In all the workshops and meetings in Ireland and to gather the views and aspirations of a broad One of the core values identified in the 2003 plan beyond, participants were enthusiastic in identifying representation of Clubs. In addition the Plan said we will “Be innovative, dynamic and make our practical steps to enhance the Association and very Sponsors took part in larger group workshops members proud of the way we lead and develop ambitious for the long term future of the game in and are being prepared to facilitate the our sport”. This value was fully honoured by all Ireland and beyond. In the workshops, common implementation process in every County. those who contributed. opportunities began to emerge. As people looked to Dozens of workshops often involving more than the future, similar aspirations emerged in workshops. 100 people were held throughout Ireland and These common themes were developed into 7 abroad. Participants engaged in deep reflection strategic outcomes. Each theme was expanded to on their experience of the Association, on what is include initiatives and milestones which will deliver important to them as individuals or families, what the organisation of the future. These draft themes 16 Our Identity

A review of Ladies Gaelic Football Association brand • Members and participants can relate to and was undertaken as part of the process. The review have pride in involved research within the Association, amongst • Reflects the nature of the organisation and the potential members, sponsors, media and the market exciting future it has in general. Extensive consultation with members • Reflects the heritage and position in Irish life was undertaken through the workshops, including reflecting on several options for a new brand. The • Reflects an organisation of excellence and outcome of this work is the identity and branding international standing used in this document. • Captures the momentum and passion of the LGFA The research found that the existing logo of Through the work on the identity the following brand Association had become dated, and did not serve the values were identified, these are the words that people, purpose of representing the Ladies Gaelic Football members and the general public associate with the Association as we are today. The consultation process Ladies Gaelic Football Association. identified that we wish to have an identity that: 17 Irish Inclusive Professional Modern Athletic Competitive Feminine Community Vibrant Healthy Skilful 18 What This Plan Means For You... The Benefits

Clubs County Provincial Clubs will have access to a set of “My First Guides Counties will be recognised and rewarded for Provinces will be recognised and rewarded for the to”...Meeting, Training session, preparing a Club delivering excellence in the area of Games achievement of delivering excellence in the area of budget, etc. to assist volunteers to take on new Development within their County through Games Development within their Province through responsibilities and challenges within the Club. a Merit Based Funding Program. the Merit Based Funding Process. Clubs will be issued with a practical guide Counties will be provided with a Leadership and Provincial structures will provide greater access to fundraising that will be developed from Teamwork framework to support the work and to Club members and in particular players through identifying what works really well in raising contribution of volunteers at County level. the new structure for representation. funds within other Clubs in the Association. Counties will receive guidelines to assist the Each Province will have in place a dedicated Clubs will be provided with practical guidelines development of County Games Development Provincial Development Officer to assist the to assist Clubs in developing their own Club plan Plans allowing them to leverage off the work Counties in the Provinces in promoting the game to assist each Club reach their potential within being completed at all levels of the Association. and increasing the standards within each County. the Association. Counties will be provided with assistance in how Each Province will have established a regular Clubs will be supported by a new fixture planning to promote and grow the game within their rhythm of communications and consultation process that will deliver an optimal number of County and to support that growth with the with both National and County units maximising games for players at all levels. achievement of financial excellence. transparency and cooperation. Clubs will be provided with a model to assist the voluntary integration of their Club with co-located Clubs who are part of the GAA family of games. Clubs members will get a greater voice in the Association through increased representation for players and Club members at County, Provincial and National bodies. 19

National The Association will annually develop a National Games Development Plan that will allow each unit focus on a set of key priorities that will give assistance to each player, coach, referee and team to reach their potential. The Association will develop a Leadership and Teamwork workshop to allow our coaches, volunteers and mentors to continue to contribute to the growth and development of Ladies Gaelic Football. The Association will provide guidelines for achieving excellence in financial governance and assist Club and County units in the important area of fundraising by producing a best practice fundraising toolkit. The Association will hold a bi-annual National forum that will allow the Association consult with its members at all levels of the Association in identifying priorities for the future. Ladies Gaelic Football Association will introduce a fixture planning training program to deliver the optimal number of games for each player. The Association will introduce a National Merit Based Funding program to recognise excellence at County and Provincial level. 20 What We Heard, What We Discovered

“The structure of “All National and “Ladies Gaelic our games provides Secondary schools introduced me to opportunities for should have Ladies new friends away women of all ages, from home, team from Gaelic4Girls Gaelic coaches work, team spirit to Gaelic4Mothers” driving the game” and friends for life”

“Integration with “Optimise the “Non-competitive our Men’s Club link between our games should be helped with our Clubs and Schools continued as far as and develop the possible so participation success on and is the key focus” off the field” communication” 21 “Each County’s “Our parents and “70% of our website should be players can contribute referees built from the same so much, further involvement should should be template as the be encouraged” National site” female”

“There is a requirement “Our PRO’s would like “The whole for our Clubs to have training to provide organisation is like greater guidance when an accurate profile a family, everyone it comes to finance and fundraising” to the media at is there to help local level” one another”

“Ladies Gaelic provides “Our Club’s “Workshops like these opportunities for generate fresh ideas and dynamic females to focus is on are welcome. These workshops travel all over Ireland participation can enable our younger and Internationally” members to have a voice and inclusion” want to be heard” 22 23 Where and How We Want to Be in 2016

Growth Engine referees, player performance, coaching standards Guide to Using the Plan We will have achieved: The organisation is structured and enjoyment. Our participation levels continue to support the sustained growth of Ladies Gaelic to grow through a balanced program of recreational Football in Ireland and Internationally. The leadership, and competitive games. management and structure of Ladies Gaelic Football In each section of the plan we will: ensures that it is consistently the fastest growing • outline what we are going to achieve recreational and competitive sport whilst providing We are Living our Vision, Mission and Values and by when a social and networking outlet for women of all ages. Our players, members, officers, referees, full time staff, • how we are going to achieve it supporters and sponsors experience an Association • who is responsible at Club, County, PR, Marketing and Funding which fully lives up to its Vision, Mission, Values. Provincial and National level We will have delivered: Ladies Gaelic Football Association is recognised as the number one women’s • how we will measure our progress Developing Leadership and Teamwork throughout sports and recreation brand in Ireland. It has the most on an annual basis the Association positive reputation in attracting outstanding partners The Ladies Gaelic Football Association provides to support its continued growth in Ireland life-long opportunities for girls and women of all and internationally. ages to develop and practice outstanding teamwork, leadership and organisation skills– on and off the field Communications and IT in developing, players, people, teams, Clubs and vibrant Role in our Association: Ladies Gaelic Football is communities and networking opportunities. successfully utilising traditional media and systems, This means that the Ladies Gaelic Football Association and the most effective new media and technology sets the highest standards in how it conducts its affairs, to provide members, supporters and sponsors with the seeks innovative ways to utilise the wisdom of the most communications and IT systems to deliver outstanding experienced members and attracts the most talented services and information to all members of the and committed volunteers to support the continued Association in Ireland and internationally. growth of our game.

Games Development Internationalisation Our work over the 6 years: Ladies Gaelic Football We have put in place structures and frameworks, is the most attractive and enjoyable field game for in close co-operation with the GAA family of games, women to play, coach and attend. The systems and which support the sustained growth of our game resources are in place at Club, County and Provincial internationally and gives our players international level to continuously support the development of our playing opportunities. Theme 1 24 Our Growth Engine

Outcome What are we going to do?

The organization is structured to support the accelerated Initiative 1 Initiative 3 growth of Ladies Football in Ireland and internationally. Online Resources: The Association makes all its resources, My First...: A dedicated First Steps guide is in place to The leadership, management and structure of Ladies Gaelic services and support systems available online. support new and existing volunteers for all essential roles Football ensure that it is consistently the fastest growing in the Association. Measurements of Performance recreational and competitive sport whilst providing a social • My First Club Meeting and networking outlet for women of all ages. Using systems provided centrally from the Ladies Gaelic • My First AGM Football Association, all Clubs and Counties have access to • My first training session online resources to support excellence in the following areas: • My First Registration • Coaching and Skill Development • My First time to recruit volunteers • Club and County Administration • My First time processing an injury fund claim • Registration • My First time approaching a sponsor • Child Protection • My First time preparing a Club Budget • Finance • My First time approaching a Primary/Secondary Initiative 2 School in our area Club/Team Start Up Support: The Association provides Measurements of Performance all the expertise and mentoring to assist new Clubs and teams to become established. A designated person • The “My First”... guide is to recruit more volunteers, within the National team is responsible for supporting the give them practical steps and training to becoming County Development Officer to support the development efficient and competent in their new role, and to help needs of the County. Clubs to retain volunteers at Club and County level. Measurements of Performance • Each County has a County Development Officer in place and utilizes a standard start up tool kit for new teams and Clubs. Major Milestones 2011/12 2013 2014 2015 2016 All Officer roles and responsibilities, profiles and training Online Registration System in place A minimum of 85 teams participating Phase 1 - National “My First Guide” Launched guidelines in place Networking pilot established in 3rd level competitions Each County and International unit has dedicated start All International units have localised support Develop online resources and Club Start up Pack Second level Schools review launched 50% of colleges participating in Lady GAGA program up person in place. materials in place 5000 new members in place as a consequence of G4G 10,000 number of women participating Launch volunteer recruitment workshop Female participation at Summer camps is 40 % 2000 new volunteers recruited (50% under 35 years of age) and G4M in Gaelic4Mothers 25

Initiative 4 Measurements of Performance Initiative 6 Post-Primary Schools: All Post-Primary schools in Ireland Urbanisation Projects: Maintain the 4 dedicated Urban • Number of Colleges/Universities with are supported in the promotion of recreational and Development Officers that are in place to support our ‘Lady GAGA’ Program competitive games. All second level schools who wish to continued growth in Urban areas depending on the • Number of teams competing at 3rd level participate have access to recreational and competitive availability of funding • Number of qualified coaches in the 3rd level system games fully supported by the local Club(s) and the Ladies Measurements of Performance Gaelic Football Association. Initiative 5 • Delivering 10,000 new members over the duration Measurements of Performance Volunteers: The Association is expert in inviting, training, of the plan. and retaining volunteers to enable growth and enrich the • 40 new Clubs established in targeted Urban areas. • Number of schools with Ladies Gaelic Football in the PE Association. • Gaelic4Girls and Gaelic4Mothers growth Program/recreation program A program is put in place which provides each Club and • Number of schools participating in school Competitions County with a system and support materials that will Initiative 7 • Number of qualified coaches involved with school teams attract and retain committed volunteers to support our International: All appropriate guides, resources and continued growth. materials are localised as required to meet the needs rd Ladies Gaelic football is the Primary 3 Level Institutions: of our members, potential members, Clubs/teams as female recreational and competitive team sport established Measurements of Performance we implement our internationalisation plan. rd at 3 level. • Development of materials to support Ladies Gaelic Measurements of Performance Every 3rd level Institution in the Country is actively involved Football Association volunteers being recognised for in recreational games and has the opportunity embracing the “Leadership and Teamwork” standards. • Every International location is equipped with the to participate in Regional and National competition. • A volunteer recruitment workshop is held in each county appropriate localised support material and in • Number of young adult volunteers recruited (18-30 yrs) conjunction with the GAA to promote Ladies Gaelic Football Association in their region. • A named individual within the National Team is responsible for availability of these resources.

2011/12 2013 2014 2015 2016 All Officer roles and responsibilities, profiles and training Online Registration System in place A minimum of 85 teams participating Phase 1 - National “My First Guide” Launched guidelines in place Networking pilot established in 3rd level competitions Each County and International unit has dedicated start All International units have localised support Develop online resources and Club Start up Pack Second level Schools review launched 50% of colleges participating in Lady GAGA program up person in place. materials in place 5000 new members in place as a consequence of G4G 10,000 number of women participating Launch volunteer recruitment workshop Female participation at Summer camps is 40 % 2000 new volunteers recruited (50% under 35 years of age) and G4M in Gaelic4Mothers Theme 2 26 PR, Marketing and Funding

Outcome What are we going to do?

Ladies Gaelic Football Association is recognised as the Initiative 1 Initiative 3 number one women’s sports and recreation brand in Launch of New Brand and Image: To achieve the image Marketing and Commercial Plan Ireland which attracts outstanding partners to support which demonstrates a dynamic balance between an including Sponsorship Profile: Develop and implement a its continued growth in Ireland and International. elite high performance sport and fun recreation and comprehensive sponsorship model offering opportunities networking for Women of all ages. which give an outstanding return to sponsors.

Measurements of Performance Measurements of Performance 100% conversion to new branding within 24 months at • Recruit a dedicated PR and Marketing Manager to National, International, Provincial, County and Club levels support the growing needs of the Association. with Strategic Partners. • Grow the revenue to the Association from International, National, Provincial, County and Club sponsorship. • Total Attendance at games growing 10% per annum Initiative 2 Evaluate and Implement Apparel, Products and • Qualitative measure of the quality of match day Merchandise License program: Comprehensive range presentation of leisure products available in the Irish Market and Internationally via online sales Initiative 4 Increase Media and TV Profile: with Strategic Partners, Measurements of Performance create a flow of high quality content which is very attractive • In 6 years 2% of Revenue comes from Licensing to our target audiences in Ireland and International. This includes creating an up to date online resource Nationally • Value of sales of Ladies Gaelic Football Association and Internationally on teams, players, and officials; to Merchandise e.g. All-Stars, Leisurewear line provide the media with the information they require to • Measured Brand awareness profile and comment on the game effectively. • Number of Clubs who are utilising the online store to market products Major Milestones 2011/2012 2013 2014 2015 2016 Launch the new brand and Strategic Plan Every Club in the organisation compliant New Brand fully adopted by all units Launch of Online Store 2% of Revenue comes from Licensing Smartphone e.g. iPhone application in place with Financial checklist PR and Marketing Manager appointed – commercial Attendance promotion kit launched by all counties 35,000 attendance at National Finals strategy in place National to pilot Merit Based Funding with Fundraising and financial management toolkit issued Provinces and Counties to all Clubs Heroes program in place 27

Measurements of Performance • Effectiveness of the program in supporting the needs of sponsors • Grow the hours of coverage from the current base of 23 televised games. • Impact of program in attracting new membership and • Viewership increase Nationally and internationally sponsorship support. (this includes all mediums, TV, Digital streaming, etc) • Develop online monthly newsletter and track Initiative 6 readership. Funding: To ensure our flow of funds is managed using • Apple iPhone Application specific to Ladies Gaelic best practice governance principles, whilst ensuring we Football. create a ‘value for money’ culture at all levels of the organisation. Initiative 5 Measurements of Performance Heroes and Ambassadors Program: • Introduction of National Merit Based Funding to Ladies Gaelic Football identifies a number of Role Models Provincial Councils and County Boards within the who capture the essence of excellence in Ladies Gaelic Association. Football Association. They will endorse the game with our own membership, make the game very attractive • County and Club Financial planning, governance and to potential members and actively support the activities excellence checklist created of our sponsors. • Fundraising and financial management toolkit issued Measurements of Performance to all Clubs • Select participants for the hero’s/ambassador’s program and promote their association with the Ladies Gaelic Football Association

2011/2012 2013 2014 2015 2016 Launch the new brand and Strategic Plan Every Club in the organisation compliant New Brand fully adopted by all units Launch of Online Store 2% of Revenue comes from Licensing Smartphone e.g. iPhone application in place with Financial checklist PR and Marketing Manager appointed – commercial Attendance promotion kit launched by all counties 35,000 attendance at National Finals strategy in place National to pilot Merit Based Funding with Fundraising and financial management toolkit issued Provinces and Counties to all Clubs Heroes program in place Theme 3 28 Communications and IT

Outcome What are we going to do? Ladies Gaelic Football is successfully utilising Initiative 1 Initiative 2 traditional media and systems, and the most modern Establish a Global Website: New Look/New Feel which Evaluate an Online Membership Management System: technology to provide members, supporters and is the central resource for communications for members Under the full control of the Ladies Gaelic Football sponsors with the communications and IT systems of all ages, governance and accounting systems, Association. This allows full tracking of membership to deliver outstanding services and information to all membership, education and online commerce with access and enables two way global communications for the members of the Organisation. to current and archived games and events. entire membership.

Measurements of Performance Measurements of Performance • Establish an Online shop to sell merchandise via • 100% membership linked via email and mobile the Ladies Gaelic Football Association to central administration • Set and monitor targets for Web Traffic, game • All counties and units enabled for 100% utilization and event viewership of the system • Set and monitor targets for Advertising Revenue • All members register via the online system. at National level • Blending of International, Provincial, County websites; all Club and team sites linked to ladiesgaelic.ie

Major Milestones 2011/12 2013 2014 2015 2016 50% Membership linked via email through the New Website Launched Commercial strategy for the Web County panellist profile available online Commence a Review of the overall Strategic plan. registration scheme 100% Membership linked via email through the Communications and IT Strategy developed Bi-Annual National Club Forum All County websites active All units have a full online presence registration scheme Communications calendar in place Bi-Annual National Club Forum Rhythm of Communications and Meeting Structures with National and County units in place County PRO Training in place 29

Initiative 3 Initiative 4 Establishment of Ladies Gaelic Football Association Proactive PR Strategy: Strategy to increase Communications Strategy: The Ladies Gaelic Football Ladies Gaelic Football as the highest profile female Association will benchmark the existing reputation in the field sport in Ireland. market (members and target audience) satisfaction levels and put in place an organisation wide plan to bring the Measurements of Performance highest standards of communications. • County, Provincial and National press bulletins to be circulated to media partners on a weekly basis during Measurements of Performance the playing season. • All County and Provincial PRO’s fully understand the • National Communication calendar in place communications strategy and receive appropriate • All Counties and International units have website in training place built on National Template • Ladies Gaelic Football Association – membership • Fully updated profile of Adult County panellist satisfaction regarding communications within the available online to the press on an annual basis organization and in the media. • Bi-Annual National Club Forum

2011/12 2013 2014 2015 2016 50% Membership linked via email through the New Website Launched Commercial strategy for the Web County panellist profile available online Commence a Review of the overall Strategic plan. registration scheme 100% Membership linked via email through the Communications and IT Strategy developed Bi-Annual National Club Forum All County websites active All units have a full online presence registration scheme Communications calendar in place Bi-Annual National Club Forum Rhythm of Communications and Meeting Structures with National and County units in place County PRO Training in place Theme 4 30 Games Development

Outcome What are we going to do? Ladies Gaelic Football is the most attractive and enjoyable Initiative 1 Initiative 2 field game for Women to play, coach and attend. The Coach Education: Collaborating with existing coaching Referee Education: LGFA refereeing systems, processes support systems are in place at Club, County and systems, processes and the international governing and the international governing bodies of Women’s sports, Provincial level to continuously support the development bodies of Women’s sports, create a Standard pathway to create a standard pathway for referees of our referees, player performance, coaching standards for coaches. This pathway strikes a balance between Measurements of Performance and enjoyment through a balanced games program. achieving elite performance and fun participation. National and International list of currently qualified • Identified referee pathway in place coaches at all levels to be maintained. Introduce a 5 Year • Recruitment plan in place to migrate retiring players re-certification program. Develop a coaches discussion to referees forum moderated by the top 3 coaches in physical • 40% of trained referees are female officiating at County preparation, communication and Psychology. levels and 30% officiating at National Level by 2016 • Provincial and County referee assessors in place by 2014, Measurements of Performance county by 2016 • Coaching Standard identified and plan in place • Develop the referee database • Recruitment plan in place to migrate retiring players Initiative 3 to coaches Go Games/Summer Camps: In partnership with the GAA, • 100% of Clubs have fundamental coaches at the end we will provide Go Games for all of our players up to 12 of the plan years of age and summer camps in line with the existing • County and development squads coached by certified GAA camp structures. level 1 coaches 2011 – 25% Measurements of Performance 2012 – 50% • By 2016 30,000 girls are participating in the camps 2013 – 100% • Children in every area served by our Association have the Major Milestones opportunity to participate in Go Games/Summer Camps 2011/2012 2013 2014 2015 2016 Recruitment plan to encourage players to participate in 60% of all active referees are female at County level 30% at Fixture Planners in place at National and in each County coaching activities National In conjunction with the GAA and with Education Games Development Plan in place in each Provincial Development Officer in place in each Province 2012 authorities evaluate the potential of an in-service 30,000 girls participating in Summer Camps Every team has a FUNdamentals coach in place. County and Province program aimed at attracting 1000 teachers. National Games Development Plan in place and a Plan in All County and development squads have Level 1 coaches. each County, including participation targets for each unit. Targets in place via fixture planners for frequency of Targeted average participation rate to be achieved in each Master fixture plan in place for each County Referee development plan in place Target of 20 games per adult player per season games for player at all levels County 31

Initiative 4 This will result in targets being set as to the number Measurements of Performance Transition Year/AS Coaching, Refereeing and Education of games for players so that every player in every unit • Target a percentage of primary schools in each Program: Establish a rigorous coach education program will have the optimum number of games at their own County participating in Ladies Football for students, this enables them to successfully coach standard. The program will integrate County, Club, • Set Targets for membership and number of teams of underage children. Whilst learning more about the game schools, and 3rd level competitions. each County and each unit internationally. themselves as players and preparing them for eventual roles as players, coaches, and administrators in the future, Measurements of Performance • Ratio of membership numbers in the Ladies Gaelic Football Association in each County as a percentage build leadership and team working, and networking skills • Fixture planner is in place in each County of the population. into all programs. • Number of games for players at all grades in all units Measurements of Performance • Through the County fixtures planners, develop a system for collecting, reporting and monitoring games Initiative 7 • Number of coaches who successfully complete the activity in all counties. (Servasport) Provincial Development Officers: Appoint Provincial program (program includes 20 hrs active coaching) • Annual review completed with recommendations by development officers dedicated to assisting the • Number of TY/AS coaches who migrate to adult the fixtures planning advisory team. Counties in each Province to achieve their annual games coaching or refereeing programs. development targets and to facilitate each County reach • Number of schools adopting the program and ratio of their potential. TY/AS coaches to under 14 playing population. Initiative 6 ‘A Game for Every Girl’: each County creates and supports Measurements of Performance the flexible development of Clubs or teams in every area • Provincial Games Development Officer in each Initiative 5 of their County, so that every girl has the opportunity to Province Master Fixture and Games Opportunities: Ladies Gaelic take part in our game. (In many areas this will mean the • Annual targets in place for each Province/County Football Association will develop its own structures and establishment of Clubs or teams to spread over a number resources to review the quality and quantity of fixtures of parishes). • Games Development Plan in place in each Province/ provided for players at all levels within the Association. County

2011/2012 2013 2014 2015 2016 Recruitment plan to encourage players to participate in 60% of all active referees are female at County level 30% at Fixture Planners in place at National and in each County coaching activities National In conjunction with the GAA and with Education Games Development Plan in place in each Provincial Development Officer in place in each Province 2012 authorities evaluate the potential of an in-service 30,000 girls participating in Summer Camps Every team has a FUNdamentals coach in place. County and Province program aimed at attracting 1000 teachers. National Games Development Plan in place and a Plan in All County and development squads have Level 1 coaches. each County, including participation targets for each unit. Targets in place via fixture planners for frequency of Targeted average participation rate to be achieved in each Master fixture plan in place for each County Referee development plan in place Target of 20 games per adult player per season games for player at all levels County Theme 5 32 Living Our Vision, Mission and Values

Outcome What are we going to do? Our players, members, officers, full time staff, supporters Initiative 1 Initiative 2 and sponsors experience an Association which fully lives Vision, Mission, Values, And Leadership Principles: these Players Charter: Ladies Gaelic Football Association will up to its Vision, Mission, Values and Leadership Principles. are included in the plans for all units and clearly publicised develop a charter which defines the relationship between as appropriate on all websites, and materials. A detailed players, coaches, managers, referees, Clubs, Counties and plan is put in place to have this delivered. the Association.

Measurements of Performance Measurements of Performance • Vision, Mission, Values, Leadership Principles published • Charter adopted by Counties on National, International, County and Club Websites • Charter adopted by Clubs • Performance Management Process and training needs in place supporting the “Vision, Mission and Values” for all full time staff • Included in all training and development materials for coaches, officers and staff and volunteers

Major Milestones 2011/12 2013 2014 2015 2016 Performance Management Process in place for all full time “Vision, Mission and Values” published on all unit Players Charter adopted by all Clubs and staff within the Association websites and integrated into all materials international units Child Welfare Charter adopted by all units in the Association Players Charter adopted by all counties Association to explore the establishment of a One Club Model in conjunction with GAA Family of Games Launch the Vision, Mission and Values of the Association and all materials and documentation to include the “Vision, Mission and Values” 33

Initiative 3 Initiative 4 Child Welfare: Ladies Gaelic Football finalises its Define the Strategic relationship between Ladies Gaelic development of the Code of Ethics and Good Practice for Football Association and the GAA, Camogie, Handball Young Players in consultation with its sister organisations and Rounders: To ensure the sustained development of and extends the Code of Best Practice in Youth Sport all our games Nationally and Internationally through a structured plan to meet the required standards in all international units. Measurements of Performance • Participate in the feasibility assessment of a One Club Measurements of Performance Model with the GAA and Camogie. • Annual training and awareness seminars for Children’s • National and Provincial plans in place to promote Officers greater co-operation between LGFA and Camogie • Investigating and development of a joint Code of • Annual fixtures optimisation process with the GAA Ethics with Gaelic Families at National Level family of Games • All relevant coaches, volunteers and officials meet regulatory requirements and adopt the Code of Best Practice in Youth Sport. • Garda Vetting of all coaches, officers and officials by 2016

2011/12 2013 2014 2015 2016 Performance Management Process in place for all full time “Vision, Mission and Values” published on all unit Players Charter adopted by all Clubs and staff within the Association websites and integrated into all materials international units Child Welfare Charter adopted by all units in the Association Players Charter adopted by all counties Association to explore the establishment of a One Club Model in conjunction with GAA Family of Games Launch the Vision, Mission and Values of the Association and all materials and documentation to include the “Vision, Mission and Values” Theme 6 34 Leadership and Teamwork

Outcome What are we going to do? The Ladies Gaelic Football Association provides life-long Initiative 1 Initiative 2 opportunities for girls and women of all ages to develop The Ladies Gaelic Football Association adopts a The Ladies Gaelic Football Association puts in place a and practice outstanding teamwork, leadership and “Leadership and Teamwork” education and behaviour practical ongoing planning and implementation system organisation skills– on and off the field in developing, model which is applied through the Association: designed to engage the maximum number of members players, people, teams, Clubs and vibrant communities This model and ongoing training includes the Values, and potential members on an annual basis: This means that and networking opportunities. Standards and Leadership principles of the Ladies Gaelic every unit of the Association will have in place a current plan Football Association and applies to all levels of the for the future which is linked with the Ladies Gaelic Football This means that the Ladies Gaelic Football Association Association including officers, coaches, volunteers and Association plan and the plans of the other units. There will sets the highest standards in how it conducts its affairs, fulltime staff. This model includes the opportunity for be common focus areas and measures across every unit, with seeks innovative ways to utilise the wisdom of the most members to become “Certified” for positions. Implement the opportunity for each unit to add areas of special focus to experienced members and attracts the most talented a “5 Year Rule” for all officer positions. meet local opportunities. and committed volunteers to support the continued growth of our game. Measurements of Performance Measurements of Performance

• Develop leadership and training workshop and include • Assign responsibility for the implementation of the plan this module in training for officers and volunteers throughout the Association. • Planning model adopted by the Ladies Gaelic Football • Completion of training for Central Council and Full Association with Plan Sponsors identified in every County Time Staff and unit Internationally. • County and Club Officer and Volunteer Training • Develop a planning model to assist Clubs reach their full including certification process potential • 50% of attendees at Club, County, National, and International forums are non officers. 25% of attendees are current players. • Develop annual goal setting reviews with the Provinces Major Milestones linked to National Plan. 2011/12 2013 2014 2015 2016 Introduce 3 Club delegates including one current player Introduce 3 County delegates including one ex or current Leadership and Teamwork Certification program in place Leadership and Teamwork Certification program in place Leadership and Teamwork Certification program in place to represent the Club at the County Board County player to represent the County at Central Council. for all office positions at National and Provincial level for all office positions at County level for all office positions at Club level Introduce 3 County delegates including one current Achieve a representation of 40% of delegates under 40 Complete a review of the appeal and discipline structures Every unit in the Organisation to have a current player to represent the County at the Provincial Council years old on Provincial and National committees at all levels. Develop a set of recommendations. strategic plan in place National Strategic Implementation Committee Complete a Review the composition of all Standing appointed to deliver the plan. Committees at National and Provincial level Development of the “Leadership and Teamwork” program 35

Initiative 3 Initiative 4 Deliver the active participation of players and past Review the composition of all standing committees at players in the development of an administration Provincial and National Levels, including the provision of the Association. of Disciplinary and Appeals Committees at Club, County Provincial and National levels. Measurements of Performance Measurements of Performance • Quota of 3 Club delegates including one current player to represent the Club at the County Board • Complete a review of all existing standing committees • Quota of 3 County delegates including one current at Provincial and National Level player to represent the County at the Provincial • Develop a set of recommendations for Provincial and council National committee structures. • Quota of 3 County delegates including one ex or • Complete a review of existing appeal and discipline current County player to represent the County at review structures at all levels of the Assoc. Central Council. • Develop a disciplinary training module for counties • Deliver a greater representation of young female to enable them to become more self-sufficient in the delegates on Provincial and National committees. management of disciplinary matters in their area.

2011/12 2013 2014 2015 2016 Introduce 3 Club delegates including one current player Introduce 3 County delegates including one ex or current Leadership and Teamwork Certification program in place Leadership and Teamwork Certification program in place Leadership and Teamwork Certification program in place to represent the Club at the County Board County player to represent the County at Central Council. for all office positions at National and Provincial level for all office positions at County level for all office positions at Club level Introduce 3 County delegates including one current Achieve a representation of 40% of delegates under 40 Complete a review of the appeal and discipline structures Every unit in the Organisation to have a current player to represent the County at the Provincial Council years old on Provincial and National committees at all levels. Develop a set of recommendations. strategic plan in place National Strategic Implementation Committee Complete a Review the composition of all Standing appointed to deliver the plan. Committees at National and Provincial level Development of the “Leadership and Teamwork” program Theme 7 36 Internationalisation

Outcome What are we going to do? The Ladies Gaelic Football Association is creating the Initiative 1 Initiative 2 support structures and frameworks to allow our presence Assign an International Contact Resource: This National Strategic Plan in place for developing the game in International territories continue to grow exponentially team member is fully accountable for delivering service internationally: Ladies Gaelic Football will work with the in terms of Clubs, membership and participation levels in and support to Clubs and players Internationally GAA in the development of the Internationalization plan over 60 countries. for the GAA family of games. Measurements of Performance Measurements of Performance • 20% growth in International membership per annum for the duration of the plan. • Internationalization plan in place, which integrates • Membership, players, coaches, and administrators’ into and builds on this strategy. satisfaction levels equal to that experienced to • Specific plan in place for each International unit with members living in Ireland. metrics aligned to the National plan and additional metrics and objectives to meet local strategic needs.

Initiative 3 World Participation Day: In conjunction with the GAA, evaluate the potential of hosting a world participation day to bring the maximum number of members, supporters and sponsors and potential members together to promote active sustained participation. (This will be on a fixed “iconic day” for 3 years trial period). Promoting GoGames, Cul Camps, Gaelic4Mothers, coaching and Refereeing. Major Milestones 2011/12 2013 2014 2015 2016 Strategic Plan in place for all International units aligned Assign an International Contact Resource Online Internationalisation complete Double the numbers of Clubs and members with GAA family of games. Core standard coaching modules available in partnership with the GAA for all International Units 37

Measurements of Performance Initiative 5 International Standard Coaching: The Ladies Gaelic • Evaluation completed with the GAA Football Association will work with the GAA to integrate • Pilot agreed if appropriate Ladies Gaelic Football Association coaching standards with the National standards in each country it operates. Initiative 4 (Standards in Ireland will be continuously developed to One Standard of Support: Ladies Gaelic Football will meet the highest European standards). Our coaching provide every member around the world with access to all ethos will combine a focus on fun, participation, and the resources and supports that are available to members achieving elite performance; which means our members in Ireland. On a phased basis relevant materials will be will stay with our games for fun or to achieve their full translated and localised and made available online for potential as International competitors. each country in association with the GAA. Measurements of Performance Measurements of Performance • Detailed agreement in place with the GAA to deliver • Materials available in the Language of the teams this outcome • Evaluate the potential, in conjunction with the GAA for • Partnership established with country accreditation accreditation of Referees, Coaches, and officers. body in chosen countries

2011/12 2013 2014 2015 2016 Strategic Plan in place for all International units aligned Assign an International Contact Resource Online Internationalisation complete Double the numbers of Clubs and members with GAA family of games. Core standard coaching modules available in partnership with the GAA for all International Units 38 39

How Are We Going To Get There? 40 Strategic Plan | How are we going to get there?

Who Theme 1 Theme 2 Theme 3 Theme 4 Theme 5 Theme 6 Theme 7 Growth Engine PR, Marketing and funding Communications and IT Games Development Living Our Vision, Mission and Values Leadership and Teamwork Internationalisation

Club • My First Guides utilised Club school link in place • Brand in place • Standardised website in place • Recruitment plan in place to migrate retiring • Vision, Mission, Values and Leadership • Volunteer certification program available • In conjunction with the GAA each players to coaches Principles communicated via website and other Club will have a strategic plan in place • Urban Clubs linked to Urban Development Officers • Utilisation of online merchandise outlet • All members registered via the online system • Completion of Leadership and teamwork Workshop communications • Fundamental Coaches in place for all teams • Participation in the leadership and teamwork workshop • Attendance promotion initiative in place • Club planning checklist • Players Charter adopted that incorporated volunteer recruitment • All Clubs promoting Summer Camps • Promotion of Hero’s/ambassador program • Discipline awareness program available • Annual Child Protection Awareness training • Successful roll out of the National Strategic Plan • Club School link in place to drive TY/AS Program • Financial governance and fundraising toolkit in place • All Clubs to adopt the Code of Ethics and Good Practice for Young Players

County • County Development Officer training in place • Brand in place • Standardised website in place • Recruitment plan in place to migrate retiring • Vision, Mission, Values and Leadership • Completion of Leadership and Teamwork Workshop • In conjunction with the GAA each players to coaches Principles communicated via website and Region will have a strategic plan in place • County Games Development Plan in place • Attendance promotion initiative in place • Club PRO training in place • Volunteer certification program available other communications • Level 1 coaches in place for all County teams and • Leadership and Teamwork Workshop completed • Promotion of Hero’s/Ambassador Program • County panellists profiles available • County Board one player delegate per Club in place development squads • Players charter adopted • Volunteer recruitment workshop completed • Participate in Merit Based Funding pilot • Rhythm of communication and meeting structures • Discipline awareness program available • Referee Assessors trained and in place • Annual Child Protection Awareness training with National and County units in place • Financial governance and fundraising tool kit in place • All counties promoting Summer Camps • County plan for co-operation with sister organisations • County Fixture Planners in place

• Target % of primary schools in each County participating in Ladies Football

• Games Development Plan in place in each County

• Annual participation Targets in place 41 Strategic Plan | How are we going to get there?

• Target % of primary schools in each County participating in Ladies Football

• Games Development Plan in place in each County

• Annual participation Targets in place 42 Strategic Plan | How are we going to get there?

Who Theme 1 Theme 2 Theme 3 Theme 4 Theme 5 Theme 6 Theme 7 Growth Engine PR, Marketing and Funding Communications and IT Games Development Living Our Vision, Mission and Values Leadership and Teamwork Internationalisation

Provincial • Complete volunteer recruitment workshop • Brand in place • Standardised website in place • Recruitment plan in place to migrate retiring • Vision, Mission, Values and Leadership • Completion of Leadership and Teamwork Workshop players to coaches Principles communicated via website and other • Successfully roll out Strategic Plan in the Province • Attendance promotion initiative in place • Rhythm of communication and meeting structures • Develop proposals to introduce 3 club delegates communications with National and County units in place • Referee Assessors trained and in place including one current player to represent the club • Promotion of Hero’s / Ambassadors program • Performance management process in place linked at County Board • All Provinces promoting Summer Camps • Financial governance and fundraising toolkit in place with Vision, Mission and Values • Develop proposal to introduce 3 County delegates • Provincial Games Development Officer in each • Participation of the Merit Based Funding pilot • Provincial plan for co-operation with sister including one current player to represent the county Province organisations at Provincial Council • Annual Targets in place for each Province/County • Review of all existing standing committees

• Goals of the National plan to be incorporated into existing Provincial Plans

National • Develop online resources / Start Up Pack developed / • Brand in place with commercial strategy • New website in place • Coach pathway developed • Formally launch the Vision, Mission and Values and • Development of a Leadership and • Assign an International contact resource My First Guides developed leadership principles of the Association Teamwork workshop • National licensing agreements in place/online • Evaluate online Membership System • Referee Pathway developed • In conjunction with the GAA develop a strategic • National Games Development Plan Leadership and merchandise outlet • Performance management process in place linked • National planning resource identified plan for the game internationally • County PRO Training in place • Recruitment plan in place to migrate retiring Teamwork workshop developed with Vision, Mission and Values • PR / Marketing Manager recruited players to coaches • National Club planning checklist developed • In conjunction with the GAA evaluate a world • Bi-Annual National Forum in place National • Designated person responsible for International within • All Training material to incorporate Vision, Mission participation day • Attendance promotion initiative toolkit in place Communication calendar in place • Assessor training program in place to support • National County and Club officer and Volunteer the National Team and Values on each of the principles Provincial and County Assessors certification program developed • In conjunction with the GAA develop a one • Development of the Hero’s/ambassador’s program • Gaelic4Girls and Gaelic4Mothers growth • Players Charter agreed standard of support for Clubs internationally • Fixture planning training program in place • Develop proposals to introduce 3 club delegates • Financial governance and fundraising • Develop Referee database • Investigating and development of a joint Code including one current player to represent the club • In conjunction with the GAA develop an toolkit developed • Set Targets for membership and number of teams of Ethics at National Level at the County Board international coaching standard of each County and each unit internationally • Provincial Merit Based Funding program in place • Evaluate feasibility of One Club Model • Develop proposal to introduce 3 County delegates including one current player to represent the county • Annual fixtures optimisation process with the GAA at the Provincial council family of Games 43 Strategic Plan | How are we going to get there?

• Goals of the National plan to be incorporated into existing Provincial Plans

Learning and building as we go: designated resources from the full time team, will link This Plan was developed by the members, for the with the administration committees in each one of the members. It is designed to ensure that our Association Counties and Provinces to ensure a cohesive/consistent approach is being taken to achieve all the components develops and grows in an energised and healthy way of the Plan. This Committee will produce an annual over the next five years. The plan is a tool for the Leaders report for Central Council and Congress. This report will at each level in the organisation. It identifies the key track progress and make specific recommendations for priorities and focus areas for Clubs, Counties, Provinces, enhancing the implementation of the plan. nationally and internationally. Every two years The leadership of the Association is committed to Listening, Learning, Refining: a full review of the plan will be completed under keeping the plan alive, to regularly monitoring progress the leadership of the National Strategic Planning at all levels, to learning from our experience as we go, Committee. The Association will host a bi annual Forum and to refining and enhancing the plan on a regularly. with 150 plus participants. The forum will be similar to We will achieve this through: those utilised in the formulation of this plan, and will involve players, coaches, referees, officers, members, Rollout: A detailed roll out plan has been developed parents, sponsors and other stakeholders. The forum which commences with the launch of the plan nationally. will learn from the participants what is working, identify This involves a dedicated information evening for the opportunities to improve performance, set new targets, Clubs, a launch of the plan and County planning process and define what is required to deliver the best experience in each County, and a launch in each International unit for all our members. in co-operation with the GAA family of games. Based on the work of the 2 bi-annual Forums the plan This process will outline the role that each County/unit and implementation process will be refined at all levels will play in delivering its components of the plan, who of the Association. will be responsible and detail the backup, support and resources available to support implementation. This plan was developed by the membership of Ladies Football for its membership today and to meet the Monitoring Implementation: A National anticipated needs of the many thousands of new Strategic Planning Committee will be appointed members who will join us over the next few years. This by Central Council. This committee will oversee the process ensures that we will at all times to continue to implementation of the Strategic Plan at all levels listen to our members needs and adapt and modify with the Association. The Committee, which will have our plans accordingly. 46 Benchmarking Where We Are Now and Where We Are Going

Recreational Game G4G sites – 70 2016 – 120 G4M sites – 122 2016 – 250 Lady GAGA sites – 3 2016 – 15

Participating Units Finances and Attendance Irish Clubs – 1108 2010 Finals – 21,750 2016 Target – 1200 2016 Target – 40,000 Post-Primary schools – 414 Sponsorship – €330K 2016 Target – 460 2016 Target – €600K Current Membership 3rd level Institutions – 30 in Ireland 2016 Target – 38 138,791 2016 Target 200,000

Coaching International FUNdamentals – 5,000 2016 Target – 8,000 Clubs – 148 2016 Targets – 250 Level 1 – 239 2016 Target – 500 Members – 6,328 2016 Target – 12,000 Tutors – 27 2016 Target – 50 47 48 Ladies Gaelic Football A Worldwide Sport

Ireland • Britain • Europe • New York • North America • Canada • Asia • Africa • Australia • New Zealand • United Arab Emirates www.ladiesgaelic.ie ‘The Sport for Females, the Game for Fun, The Place for Community”

Ladies Gaelic Football Association Croke Park Dublin 3 www.ladiesgaelic.ie