Consciencialização Dos Operadores Turísticos Para a Consulta Do Viajante

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Consciencialização Dos Operadores Turísticos Para a Consulta Do Viajante Consciencialização dos Operadores Turísticos para a Consulta do Viajante 1 Sandra Cristina Coimbra do Nascimento Escola Superior de Comunicação Social – Instituto Politécnico de Lisboa Trabalho de Projeto Mestrado em Gestão Estratégica das Relações Públicas 2011 - 2013 2011 - 2013 Orientadora: Prof. Doutora Mafalda Eiró Gomes Escola Superior de Comunicação Social – Instituto Politécnico de Lisboa Projeto de Consciencialização dos Operadores Turísticos para a Consulta do Viajante | Sandra Nascimento Consciencialização dos Operadores Turísticos para a Consulta do Viajante Trabalho de Projeto Sandra Cristina Coimbra do Nascimento Escola Superior de Comunicação Social – Instituto Politécnico de Lisboa 2 Projeto de Consciencialização dos Operadores Turísticos para a Consulta do Viajante | Sandra Nascimento DECLARAÇÃO Declaro ser a autora deste trabalho, parte integrante das condições exigidas para a obtenção do grau de Mestre em Gestão Estratégica das Relações Públicas, que constitui um trabalho original e inédito que nunca foi submetido (no seu todo ou em qualquer das suas partes) a outra instituição de ensino superior para obtenção de um grau académico ou qualquer outra habilitação. Atesto ainda que todas as citações estão devidamente identificadas. Mais acrescento que tenho consciência de que o plágio poderá levar à anulação do trabalho agora apresentado. Lisboa, ___ de ___________ de 2013 3 Projeto de Consciencialização dos Operadores Turísticos para a Consulta do Viajante | Sandra Nascimento AGRADECIMENTOS A realização deste trabalho contribuiu claramente para o meu conhecimento sobre questões relacionadas com o Turismo em Portugal e o seu impacto cada vez maior a nível mundial, tornando-se numa das maiores fontes de riqueza para muitas economias. Mas acima de tudo despertou em mim um sentimento de solidariedade e compaixão para com aqueles que de tanta ajuda necessitam. Falo de Países em desenvolvimento que vivem, em pleno século XXI, com falta de condições básicas como saneamento e infraestruturas. Países onde as doenças infeciosas provenientes dos climas tropicais ou das precárias condições de vida juntamente com a escassez de meios hospitalares são fatores de agravamento. Todo este conhecimento contribuiu de uma forma enriquecedora para a minha experiencia, no entanto só foi possível contando com o precioso apoio de todos os que puderam dar o seu contributo. Agradeço à Profª. Doutora Mafalda Eiró Gomes pela dedicação e disponibilidade que sempre demonstrou como Orientadora deste Trabalho, bem como toda a paixão pela Comunicação que contagiou. Ao Prof. Doutor Jorge Atouguia, Médico Especialista em Medicina do Viajante no Instituto de Higiene e Medicina Tropical, fonte inestimável de saber. Ao Dr. Francisco Patrício, na qualidade de Diretor Comercial do Operador Turístico Lusanova, agradeço a disponibilidade de me conceder uma entrevista. A todos os Operadores Turísticos que responderam aos inquéritos. O meu muito obrigado. E não poderia deixar de agradecer o apoio da minha família e amigos mais próximos. A todos o meu sincero agradecimento. 4 Projeto de Consciencialização dos Operadores Turísticos para a Consulta do Viajante | Sandra Nascimento ÍNDICE Resumo ........................................................................................................................................................ 8 Abstract ...................................................................................................................................................... 9 Lista de Abreviaturas .............................................................................................................................. 10 Introdução ................................................................................................................................................. 12 I Parte Capitulo I - Turismo .............................................................................................................................. 20 1.1. Turismo Mundial ......................................................................................................................... 23 1.1.1. Organização Mundial de Saúde ................................................................................. 23 1.1.2. Associação Mundial de Agências de Viagens e Turismo ........................................... 25 1.2. Turismo em Portugal................................................................................................................... 26 1.2.1. Turismo de Portugal ................................................................................................... 28 1.3. Turismo Sustentável .................................................................................................................. 31 1.4. Turismo e as Cidades ................................................................................................................ 32 1.5. Turismo e Comunicação ............................................................................................................ 33 1.5.1. Canais de Distribuição de Informação no Turismo .................................................... 39 1.6. Operadores Turísticos ............................................................................................................... 41 1.6.1. Tipos de Operadores Turísticos ................................................................................. 43 1.6.2. Identificação dos Operadores Turísticos ................................................................... 44 Capitulo II – Saúde do Viajante ........................................................................................................... 46 2.1. Consulta do Viajante ................................................................................................................... 47 2.1.1 Aconselhamentos antes durante e depois a viagem ..................................................... 48 2.2. Organização Mundial de Saúde .................................................................................................. 51 2.2.1 Regional Office for Europe ............................................................................................. 53 2.3. Centros de Controlo e Prevenção de Doenças – CDC .............................................................. 54 2.3.1. Estados Unidos .............................................................................................................. 55 2.3.2. Europa - Estocolmo ....................................................................................................... 55 2.4. A Saúde em Portugal ................................................................................................................. 58 2.4.1. Ministério da Saúde Português ..................................................................................... 58 2.4.2. Instituições e Centros de Medicina do Viajante ............................................................. 62 2.5. Doenças do Viajante .................................................................................................................. 64 5 Projeto de Consciencialização dos Operadores Turísticos para a Consulta do Viajante | Sandra Nascimento 2.5.1. Doenças ........................................................................................................................ 65 2.6. Cuidados especiais com ............................................................................................................ 66 2.7. Doenças mais frequentes nos viajantes .................................................................................... 66 Capitulo III – Comunicação em Saúde ................................................................................................ 67 3.1. Saúde Pública ............................................................................................................................ 68 3.1.1. Conceito ..................................................................................................................... 68 3.1.2. Advocacia ................................................................................................................... 69 3.1.3. Educação em Saúde .................................................................................................. 69 3.2. Literacia em Saúde .................................................................................................................... 70 3.2.1. Grau de Literacia em Saúde e as suas influências ...................................................... 72 3.3. O Papel da Comunicação .......................................................................................................... 74 3.3.1. Diferentes Públicos para a Comunicação em Saúde ................................................. 76 3.3.2. Campanhas de Comunicação como promoção da Saúde ......................................... 77 3.3.3. Comunicação em Saúde ............................................................................................ 78 3.4. Excesso ou escassez de informação ......................................................................................... 78 II Parte Projeto de Comunicação: A Saúde do Viajante… para além do obrigatório .................................. 83 4.1. Planeamento ....................................................................................................................................... 83 4.1.1. Análise da Situação ......................................................................................................
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