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SEOUL, the City of Traditional Culture

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SEOUL, the City of Traditional Culture Vol. 4 Aug. 20, 2012 SEOUL, the city of traditional Culture Experience Traditional Activities 1. Museum of Korea Straw and Plants Handicrafts 2. Dangchomoon Kim In-ja Hanbok 3. Traditional Forge Experience Museum of Korea Straw and Plants Handicrafts 1 : Make household items with straw Museum of Korea Straw Destination Maximum no. of visitors 100 and Plants Handicrafts Tel 82-2-743-8787 Contact Homepage www.zipul.co.kr Program details Duration Fee (per person) Exhibition + household item making with straw Around 50~60 min (bokjori, coaster, egg wrapper, doll, fan, etc.) 9,000~12,000 won (exhibition + experience) *Guests may choose among several programs. Mondays, January 1, Lunar New Open hours 10:00~17:30 Closed days Programs Year’s Day, Chuseok Foreign language None assistance Payment Cash or credit card (including Visa Card, MasterCard and other international cards) method Reservation Reservation via telephone or homepage Images Address: 8-4 Myeongnyun-dong 2-ga, Jongno-gu Directions: Get off Exit 4 at Hyehwa Station of Seoul Subway Line 4. Pass by Baskin-Robbins and go straight for 150m to reach Hyehwa-dong Rotary. Cross the street towards Paris Baguette and go Location straight for 60m to the Hyundai Motor Company building. Turn right and walk for 50m. Parking information: Street parking around the Hyehwa-dong Rotary (parking space available for three large-sized buses) Traditional straw artifacts and contemporary works are exhibited in the museum consisting of a traditional Korean house and a modern building. (Straw and plants handicrafts refer to handicrafts of various household items including thatched roof, clothes, farming tools, etc. using straw and Editor’s Tip other plants) Visitors are requested to take off their shoes when entering the museum in the traditional building to experience the Korean house in an authentic way. More than 40 different types of items can be made with straw and other plants even by beginners. Broad experience space can accommodate large groups. Product Recommended for elementary, middle and high school students on their school trips Development Various experience programs present a wide array of choices for visitors. Tip A product linked with a performance in Daehak-ro may be developed. Nearby Daehak-ro, Naksan Park Attractions Changdeokgung Palace 2 Dangchomoon Kim In-ja Hanbok: Lucky bag making Destination Dangchomoon Kim In-ja Hanbok Maximum no. of visitors 20 Contact person Director Kim In-ja Contact Tel 82-2-535-4333 e-mail [email protected] Program details Duration Fee (per person) 10,000 ~ 50,000 won Sewing experience 30~40 min (differs according to the type of (bokjumeoni :lucky bag making) embroidery) Trying on of royal costume 30 min 50,000 won Programs Open hours 09:30~18:00 Closed days Sundays Foreign language English assistance Payment method Cash (credit cards are not accepted) Reservation Telephone reservation Images Address: 12 Gahoe-dong, Jongno-gu Directions: Get off Exit 2 at Anguk Station of Subway Line 3. Pass by the Constitutional Court and enter Bukchon-ro. Go straight for 200m and it Location is located on the right-hand side of the street. Parking information: Public parking lot at Gyeongbok-gung Palace (parking space available for about 40 large-sized buses) Its location at the center of Bukchon-ro facilitates visits by group tourists (convenience in boarding vehicles including buses). Editor’s Tip A neat experience environment in a contemporary building Visitors can view and purchase various accessories for traditional royal costumes. Visitors can choose from a wide variety of experience programs. Suitable for tourists interested in traditional costume, as the place presents an in-depth introduction Product to traditional Korean clothing. Development Diverse programs may be developed due to its easy accessibility and location of numerous tourist Tip attractions nearby. Suitable for Japanese tourists who prefer small and decorative items Gyeongbokgung Palace Nearby Changdeokgung Palace Attractions Insa-dong, Samcheong-dong 3 Traditional Forge Experience Destination Seoul Land Maximum no. of visitors 100 Contact Lee Dae-hoon Tel 82-2-509-6286 Contact e-mail [email protected] Homepage www.seoulland.co.kr Program details Duration Fee (per person) Forge experience (Safety and basic theory instruction → fire making → blowing with the bellows → 60 min 5,000 won tempering → engraving → completion of a necklace in the figure of one of the 12 Programs animals from the oriental zodiac) Open hours 10:00 ~ 15:30 Closed days Open throughout the year Foreign language English assistance Payment method Cash or credit card (including Visa Card, MasterCard and other international cards) Reservation Telephone reservation Images Address: Seoul Land, 33 Makgye-dong, Gwacheon-si, Gyeonggi-do Directions: Enter Seoul Land through the front or east gate. Go to the traditional forge experience site Location located in Samchulli Land (near the lotus fountain). Parking information: Parking lot at the east gate of Seoul Land (parking space available for 50 large-sized buses) An experience site reproducing a traditional Korean forge Editor’s Tip Visitors can learn how to make traditional Korean farming tools through the experience. Visitors can make souvenir necklaces by themselves. A product linked with free performances, events and parades at the theme park may be developed. Product Combination of entertainment at the theme park and the traditional experience recommended for Development student groups (theme park fee excluded) Tip A Hallyu-related product may be developed as the place frequently appears in the episodes of popular TV shows such as ‘Running Man’ and ‘We Got Married.’ Nearby Seoul Grand Park, National Museum of Contemporary Art Attractions Gwacheon National Science Museum, Seoul Race Park Enjoy Traditional Performances 1. City Pungryu 2. World Beat Vinari 3. Deoksugung PungRyu(Performance) 1 City Pungryu Maximum no. of Destination Seowan Theater 108 visitors Tel 82-2-926-4937 Contact Homepage blog.naver.com/citymusic22 Period June 22 ~ Sept. 22, 2012 Time Wednesday through Friday at 8:00 PM and Saturday at 7:00 PM Details Duration Around 80 min 20% discount for groups with 10 or more people Fee 20,000 won (all seats) 40% discount for groups with 20 or more people Harmony between traditional Korean and contemporary music generated by Korean instruments of daegeum, haegeum, gayageum and janggu as well as Western instruments of piano and drums. Each music piece, based on sanjo (instrumental solo accompanied by janggu) and jeongak (classical music of the elite), presents the essence of traditional Korean music. Music and images are joined to enable the audience to enjoy beautiful images, poetry and music at the same time. Programs Address: First basement level, Hanyang Bldg., 21- 23 Myeongnyun 2-ga, Jongno-gu Directions: Get off Exit 4 at Hyehwa Station of Subway Line 4. Enter the alley at the front (next to Location Baskin Robbins) and it is located at about 50m down the KFCC (Saemaeulgeumgo) alley to the left. Parking information: Street parking around the Hyehwa-dong Rotary (parking space available for 3 large-sized buses) Neat, Korean-style interior design Images of Seoul’s landscapes and the lives of its citizens from the 1970s up to the present are shown on a large screen, as music arranged to go along with the images is played. Editor’s Tip Energetic performances by young artists Traditional Korean music is combined with contemporary music to facilitate understanding by foreigners. Product Recommended for student groups and groups with interest in traditional music Development A product joined with programs in cultural institutions around Daehak-ro may be developed. Tip Nearby Daehak-ro, Naksan Park Attractions Changdeokgung Palace 2 World Beat Vinari Vinari Hall (Hall 2) Destination Maximum no. of visitors 350 at Jongno Cine Core Theater Tel 82-2-744-6800 Contact Homepage www.dulsori.com Duration Aug. 18, 2012.8.18 ~ Open run Time Weekdays at 8 PM/weekends at 4 PM Closed days Mondays Details Duration Around 80 min VIP seats: 60,000 won/ R seats: 50,000 won/ S seats: 40,000 won Fee (discount for groups with 10 or more people) Vinari means ‘wishing for happiness in the future,’ and World Beat Vinari presents traditional Korean music based on the theme of delivering a message of prosperity in everyone’s future. Dynamic percussion music and powerful vocals are harmonized in praying for the realization of the wishes. The performance toured 53 countries around the world and was placed No.1 in the list of support programs for outstanding performances as new tourism content in 2012 by the Korea Tourism Organization. Programs Address: Vinari Hall, 4th fl. Jongno Cine Core Theater, 33-1 Gwancheol-dong, Jongno-gu Directions: Get off Exit 4 at Jonggak Station. Cross Location the street at the intersection and walk for 3min toward Cheonggyecheon Stream. Parking information: Public parking lot at Tapgol Park (parking space available for 3 large-sized buses) Traditional Korean percussion music, instrumental music, pansori (epic chant) and folk songs are reconstructed to create a cheerful and exciting performance. Exhilarating rhythms and melodies add to the amusement of the audience, who get absorbed in the Editor’s Tip performance through communication with the performers. By inducing the participation of the viewers and giving them a sense of belonging, the performance provides them an opportunity for a different kind of traditional cultural experience. Recommended for tourists from the Americas or Europe who prefer dynamic rhythms Product Recommended for tourists in their 20s and 30s as the performance is quite exciting rather than Development solemn, as in the case of most traditional music performances Tip Easy accessibility and possible development of a product linked with sightseeing of nearby areas, including Jongno and Cheonggyecheon Stream Jongno, Cheonggyecheon Stream Nearby Insa-dong, Myeong-dong Attractions Namsan, Namsangol Hanok Village 3 Deoksugung PungRyu(Performance) Jeonggwanheon Hall Destination Maximum no.
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