Vol. 4 Aug. 20, 2012
SEOUL, the city of traditional Culture
Experience Traditional Activities
1. Museum of Korea Straw and Plants Handicrafts
2. Dangchomoon Kim In-ja Hanbok
3. Traditional Forge Experience
Museum of Korea Straw and Plants Handicrafts 1 : Make household items with straw
Museum of Korea Straw Destination Maximum no. of visitors 100 and Plants Handicrafts Tel 82-2-743-8787 Contact
Homepage www.zipul.co.kr Program details Duration Fee (per person) Exhibition + household item making with straw Around 50~60 min (bokjori, coaster, egg wrapper, doll, fan, etc.) 9,000~12,000 won (exhibition + experience) *Guests may choose among several programs. Mondays, January 1, Lunar New Open hours 10:00~17:30 Closed days Programs Year’s Day, Chuseok Foreign language None assistance Payment Cash or credit card (including Visa Card, MasterCard and other international cards) method Reservation Reservation via telephone or homepage
Images
Address: 8-4 Myeongnyun-dong 2-ga, Jongno-gu Directions: Get off Exit 4 at Hyehwa Station of Seoul Subway Line 4. Pass by Baskin-Robbins and go straight for 150m to reach Hyehwa-dong Rotary. Cross the street towards Paris Baguette and go Location straight for 60m to the Hyundai Motor Company building. Turn right and walk for 50m. Parking information: Street parking around the Hyehwa-dong Rotary (parking space available for three large-sized buses) Traditional straw artifacts and contemporary works are exhibited in the museum consisting of a traditional Korean house and a modern building. (Straw and plants handicrafts refer to handicrafts of various household items including thatched roof, clothes, farming tools, etc. using straw and Editor’s Tip other plants) Visitors are requested to take off their shoes when entering the museum in the traditional building to experience the Korean house in an authentic way. More than 40 different types of items can be made with straw and other plants even by beginners. Broad experience space can accommodate large groups. Product Recommended for elementary, middle and high school students on their school trips Development Various experience programs present a wide array of choices for visitors. Tip A product linked with a performance in Daehak-ro may be developed. Nearby Daehak-ro, Naksan Park Attractions Changdeokgung Palace 2 Dangchomoon Kim In-ja Hanbok: Lucky bag making
Destination Dangchomoon Kim In-ja Hanbok Maximum no. of visitors 20 Contact person Director Kim In-ja Contact Tel 82-2-535-4333 e-mail [email protected] Program details Duration Fee (per person) 10,000 ~ 50,000 won Sewing experience 30~40 min (differs according to the type of (bokjumeoni :lucky bag making) embroidery) Trying on of royal costume 30 min 50,000 won
Programs Open hours 09:30~18:00 Closed days Sundays Foreign language English assistance Payment method Cash (credit cards are not accepted) Reservation Telephone reservation
Images
Address: 12 Gahoe-dong, Jongno-gu Directions: Get off Exit 2 at Anguk Station of Subway Line 3. Pass by the Constitutional Court and enter Bukchon-ro. Go straight for 200m and it Location is located on the right-hand side of the street. Parking information: Public parking lot at Gyeongbok-gung Palace
(parking space available for about 40 large-sized buses)
Its location at the center of Bukchon-ro facilitates visits by group tourists (convenience in boarding vehicles including buses). Editor’s Tip A neat experience environment in a contemporary building Visitors can view and purchase various accessories for traditional royal costumes. Visitors can choose from a wide variety of experience programs. Suitable for tourists interested in traditional costume, as the place presents an in-depth introduction Product to traditional Korean clothing. Development Diverse programs may be developed due to its easy accessibility and location of numerous tourist Tip attractions nearby. Suitable for Japanese tourists who prefer small and decorative items Gyeongbokgung Palace Nearby Changdeokgung Palace Attractions Insa-dong, Samcheong-dong 3 Traditional Forge Experience
Destination Seoul Land Maximum no. of visitors 100 Contact Lee Dae-hoon Tel 82-2-509-6286 Contact e-mail [email protected] Homepage www.seoulland.co.kr Program details Duration Fee (per person) Forge experience (Safety and basic theory instruction → fire making → blowing with the bellows → 60 min 5,000 won tempering → engraving → completion of a necklace in the figure of one of the 12 Programs animals from the oriental zodiac) Open hours 10:00 ~ 15:30 Closed days Open throughout the year Foreign language English assistance Payment method Cash or credit card (including Visa Card, MasterCard and other international cards) Reservation Telephone reservation
Images
Address: Seoul Land, 33 Makgye-dong, Gwacheon-si, Gyeonggi-do Directions: Enter Seoul Land through the front or east gate. Go to the traditional forge experience site Location located in Samchulli Land (near the lotus fountain). Parking information: Parking lot at the east gate of Seoul Land (parking space available for 50 large-sized buses)
An experience site reproducing a traditional Korean forge Editor’s Tip Visitors can learn how to make traditional Korean farming tools through the experience. Visitors can make souvenir necklaces by themselves.
A product linked with free performances, events and parades at the theme park may be developed. Product Combination of entertainment at the theme park and the traditional experience recommended for Development student groups (theme park fee excluded) Tip A Hallyu-related product may be developed as the place frequently appears in the episodes of popular TV shows such as ‘Running Man’ and ‘We Got Married.’
Nearby Seoul Grand Park, National Museum of Contemporary Art Attractions Gwacheon National Science Museum, Seoul Race Park
Enjoy Traditional Performances
1. City Pungryu
2. World Beat Vinari
3. Deoksugung PungRyu(Performance)
1 City Pungryu
Maximum no. of Destination Seowan Theater 108 visitors Tel 82-2-926-4937 Contact Homepage blog.naver.com/citymusic22
Period June 22 ~ Sept. 22, 2012
Time Wednesday through Friday at 8:00 PM and Saturday at 7:00 PM Details Duration Around 80 min 20% discount for groups with 10 or more people Fee 20,000 won (all seats) 40% discount for groups with 20 or more people Harmony between traditional Korean and contemporary music generated by Korean instruments of daegeum, haegeum, gayageum and janggu as well as Western instruments of piano and drums. Each music piece, based on sanjo (instrumental solo accompanied by janggu) and jeongak (classical music of the elite), presents the essence of traditional Korean music. Music and images are joined to enable the audience to enjoy beautiful images, poetry and music at the same time.
Programs
Address: First basement level, Hanyang Bldg., 21- 23 Myeongnyun 2-ga, Jongno-gu Directions: Get off Exit 4 at Hyehwa Station of Subway Line 4. Enter the alley at the front (next to Location Baskin Robbins) and it is located at about 50m down the KFCC (Saemaeulgeumgo) alley to the left. Parking information: Street parking around the Hyehwa-dong Rotary
(parking space available for 3 large-sized buses)
Neat, Korean-style interior design Images of Seoul’s landscapes and the lives of its citizens from the 1970s up to the present are shown on a large screen, as music arranged to go along with the images is played. Editor’s Tip Energetic performances by young artists Traditional Korean music is combined with contemporary music to facilitate understanding by foreigners.
Product Recommended for student groups and groups with interest in traditional music Development A product joined with programs in cultural institutions around Daehak-ro may be developed. Tip
Nearby Daehak-ro, Naksan Park Attractions Changdeokgung Palace 2 World Beat Vinari
Vinari Hall (Hall 2) Destination Maximum no. of visitors 350 at Jongno Cine Core Theater Tel 82-2-744-6800 Contact Homepage www.dulsori.com Duration Aug. 18, 2012.8.18 ~ Open run Time Weekdays at 8 PM/weekends at 4 PM Closed days Mondays Details Duration Around 80 min VIP seats: 60,000 won/ R seats: 50,000 won/ S seats: 40,000 won Fee (discount for groups with 10 or more people) Vinari means ‘wishing for happiness in the future,’ and World Beat Vinari presents traditional Korean music based on the theme of delivering a message of prosperity in everyone’s future. Dynamic percussion music and powerful vocals are harmonized in praying for the realization of the wishes. The performance toured 53 countries around the world and was placed No.1 in the list of support programs for outstanding performances as new tourism content in 2012 by the Korea Tourism Organization.
Programs
Address: Vinari Hall, 4th fl. Jongno Cine Core Theater, 33-1 Gwancheol-dong, Jongno-gu Directions: Get off Exit 4 at Jonggak Station. Cross Location the street at the intersection and walk for 3min toward Cheonggyecheon Stream. Parking information: Public parking lot at Tapgol Park (parking space available for 3 large-sized buses)
Traditional Korean percussion music, instrumental music, pansori (epic chant) and folk songs are reconstructed to create a cheerful and exciting performance. Exhilarating rhythms and melodies add to the amusement of the audience, who get absorbed in the Editor’s Tip performance through communication with the performers. By inducing the participation of the viewers and giving them a sense of belonging, the performance provides them an opportunity for a different kind of traditional cultural experience. Recommended for tourists from the Americas or Europe who prefer dynamic rhythms Product Recommended for tourists in their 20s and 30s as the performance is quite exciting rather than Development solemn, as in the case of most traditional music performances Tip Easy accessibility and possible development of a product linked with sightseeing of nearby areas, including Jongno and Cheonggyecheon Stream
Jongno, Cheonggyecheon Stream Nearby Insa-dong, Myeong-dong Attractions Namsan, Namsangol Hanok Village 3 Deoksugung PungRyu(Performance)
Jeonggwanheon Hall Destination Maximum no. of visitors 100 at Deoksugung Palace Tel 82-2-3011-2153 Contact
Homepage www.chf.or.kr
Duration May 10 ~ Sept.20, 2012 Time Thursdays at 19:00 Details Duration Around 60 min Fee Free (excluding 1,000 won entrance fee to Deoksugung Palace) Date Programs
Aug. 30 Daegeum sanjo (flute solo), Dalgubeolipchum (solo dance), pansori (epic chant)
Sept. 6 Yeominrak (court song), Chunaengjeon (solo court dance), gagok (vocal music)
Sept. 13 Sinawi (musical ensemble), Hallyangmu (dance of hallyang), pansori
th Program for Sept. 20 Performance celebrating the 50 anniversary of Deoksugung Pungryu this month
Address: 5-1 Jeong-dong, Jung-gu
Directions: Get off Exit 1 or 2 at the City Hall Station of Subway Line 1. Enter Deoksugung Palace, pass by Junghwajeon and follow the pass Location on the right-hand side.
Parking space: Parking lot of Lotte Hotel (space available for 30 large-sized buses) or street parking in
Taepyeong-no (parking space available for 10 large-sized buses) Night concert of traditional arts that can be enjoyed in the quiet palace located at the city center Editor’s Tip It is held at Jeonggwangheon, where Emperor Gojong savored coffee and held banquets, which provides a background story for the concert.
Product Visitors can both attend the performances and enjoy sightseeing of the palace. Development Easy accessibility and possible development of various products linked with nearby tourist Tip attractions
Nearby Gwanghwamun, City Hall Attractions Cheonggyecheon Stream
Seoul Traditional Markets
1. Seoul Jungang Market
2. Suyu Market
3. Donam Jeil Market
1 Seoul Jungang Market
Destination Seoul Jungang Market Address 409 Hwanghak-dong, Jung-gu Contact Tel 82-2-2232-9559 Open hours 08:00~19:00 Closed days Third Sunday of each month
Where to go
Sindang Creative Arcade Raw fish center at the underground arcade Arts and crafts studios were formed after Over 20 raw fish shops line the underground remodeling empty shops at Sindang Underground arcade of Jungang Market, offering a wide variety Shopping Center, and visitors can view works of fresh raw fish cuts to visitors. displayed in open studios of artists chosen by the Seoul Metropolitan Government.
Images
Address: 409 Hwanghak-dong, Jung-gu
Directions: Get off Exit 2 at Sindang Station of Subway Line 2. Go straight for 100m. Location
Parking information: Public parking lot of Seoul Folk Flea Market in Sinseol-dong (parking space available for 30 large-sized buses)
One of the three major traditional markets of Seoul composed of 600 different shops where visitors can buy virtually anything Editor’s Tip Comfortable market environment created after refurbishing market interior and signboards Traditional paper lamps decorating the ceiling of the arcade add a distinctive mood to the market.
Market experience program linked with a visit to Sindang Creative Arcade may be developed Product (For further information on Sindang Creative Arcade: 82-2-2232-8833). Development There are around 10 traditional markets around this one, including Hwanghak-dong Kitchen Tip Supplies Street, Furniture Market and Yeongmi Shopping Center.
Nearby Sindang-dong Tteokbokki Town Attractions Dongdaemun, Jongmyo Royal Shrine 2 Suyu Market
Destination Suyu Market Address 54-5 Suyu-dong, Gangbuk-gu Tel 82-2-989-4730 Contact
Homepage www.suyumarket.com Open hours 09:00~18:00 Closed days Saturdays and national holidays
Where to go
Images
Address: 54-5 Suyu-dong, Gangbuk-gu
Directions: Get off Exit 8 at Suyu Station of Location Subway Line 4 and go straight for 300m.
Parking information: Outdoor parking lot of Suyu Market (parking space for one large-sized bus)
Modernized convenience facilities including LED street lamps, large TV screen and convenient rest rooms Water spray and air conditioning systems for cooling help provide pleasant market environment. Editor’s Tip Rest areas for customers (Saengsaeng Club) enable a moment of relaxation while shopping. A large market complex consisting of building and alley-style markets A highly popular shopping destination for local residents A shopping product may be developed with this key traditional market honored with a presidential Product citation, which offers a wide variety of goods at reasonable prices. Development A large store of a major supermarket chain (Lotte Mart) is placed in the market, helping visitors to Tip experience shopping in both traditional and contemporary ways.
Nearby Northern Seoul Dream Forest Attractions Sungshin Women’s University district in Donam-dong 3 Donam Jeil Market
Destination Donam Jeil Market Address 59-1 Dongsomun-dong 5-ga Seongbuk-gu Contact Tel 82-2-926-5133 Open hours 09:00~18:00 Closed days Sundays
Where to go
Images
Address: 59-1 Dongsomun-dong 5-ga, Seongbuk-gu
Directions: Get off Exit 3 at Sungshin Women’s Univ. Station of Subway Line 4. Turn right at the first alley Location and the market is located after a large vegetable shop.
Parking information: Street parking around Sungshin Girls’ Middle School (space available for two large-
sized buses)
Easily accessible due to proximity to the subway station Editor’s Tip Neat market environment provided after refurbishing of the arcade and signboards
Product A product linked with shopping at Rodeo Street near Sungshin Women’s University may be Development developed. Tip An eatery experience product may be developed with various snack bars and jeon shops.
Daehak-ro Nearby Naksan Park and Bugak Skyway in Seongbuk-dong Attractions Jeongneung Royal Tomb
Special Recommendation
Seoul Land
1 Seoul Land
Destination Seoul Land Address 33 Makgye-dong, Gwacheon-si, Gyeonggi-do Contact Chief Lee Dae-hun Contact Tel 82-2-509-6286 e-mail [email protected] Homepage www.seoulland.co.kr Open hours 09:30~22:00 Free pass: 32,000 won for adults/ 28,000 won for teenagers/ 25,000 won Please call for Details for children Fee special group Big 5 pass: 29,000 won for adults/ 25,000 won for teenagers/ 22,000 won discounts for children
Four seasons of Seoul Land Summer Spring Winter Summer events including stunt Fall Spring flower festival Snow sledding and diving show and Water Wars; Halloween festival and amidst cherry blossoms Christmas festival with world festival; and fun at the chrysanthemum festival and tulips in full bloom various activities outdoor swimming pool
More than 40 thrilling rides What to enjoy in the Seoul Land
Kids Land Top quality performances and parades Children’s playground created with an undersea world theme Colorful parades by popular characters presented daily
Product Special package price offered (please call for further information) Development A product linked with nearby attractions including Seoul Grand Park, National Museum of Contemporary Art, Tip Seoul Race Park, Mt. Cheonggyesan, etc. may be developed.
Directions: Get off Exit 2 at Daegongwon/Seoul Land Station of Subway Line 4. Go straight toward Seoul Land. Parking information: Parking lot at the east gate of the Seoul Land (parking space available for 50 large- Location sized buses) Elephant Train: Shuttle that travels to Seoul Land, Seoul Grand Park and the National Museum (fee: 800 won for adults/ 600 won for teenagers/ 500 won for children)
Seoul, the City of Traditional Culture Vol. 4
Date of Publication: 20 August 2012 Publishing Organization: Seoul Tourism Organization Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga, Jung-gu, Seoul 100-748 Korea T. +82-2-3788-0878 E. [email protected]