International Journal of Religious Tourism and Pilgrimage Volume 4 Issue 6 Pilgrimages in India: Celebrating Article 10 journeys of plurality and sacredness 2016 The Politics of Pilgrimage Through the Prism of Mass Media Alokparna Das Guru Gobind Singh Indraprastha University,
[email protected] Follow this and additional works at: https://arrow.tudublin.ie/ijrtp Part of the Tourism and Travel Commons Recommended Citation Das, Alokparna (2016) "The Politics of Pilgrimage Through the Prism of Mass Media," International Journal of Religious Tourism and Pilgrimage: Vol. 4: Iss. 6, Article 10. doi:https://doi.org/10.21427/D7J13N Available at: https://arrow.tudublin.ie/ijrtp/vol4/iss6/10 Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. © International Journal of Religious Tourism and Pilgrimage ISSN : 2009-7379 Available at: http://arrow.dit.ie/ijrtp/ Volume 4(vi) 2016 The Politics of Pilgrimage Through the Prism of Mass Media Alokparna Das Guru Gobind Singh Indraprastha University, Delhi
[email protected] Pilgrimage involves the movement of people either as individuals or as groups in search of what can be described as the sacred. Since pilgrimage is an integral part of Indian culture and has significant participation, pilgrimage sites and centres are being used by political and corporate organisations to communicate specific messages. The political relevance of religion in our contemporary world cannot be disputed, particularly in the context of a growing consumerist culture and the divisive tactics of most political organisations. In such a scenario, pilgrimage traditions and centres are periodically taken over by political groups.