Your Consulting Secret Weapon: Instant Customer INSTANT CUSTOMER
Total Page:16
File Type:pdf, Size:1020Kb
Instant Customer Presents... YOUR CONSULTING SECRET WEAPON: INSTANT CUSTOMER INSTANT CUSTOMER 2 ©2013 Instant Customer.com & Traffic Geyser LLC. All rights reserved. REINVENTION TABLE OF CONTENTS Introduction: Your Consulting Secret Weapon ................................... 5 Part 1: How to Set Up Your Business as a Highly-Paid Marketing Consultant .............................................. 7 Step 1: Positioning Yourself and Marketing Consulting Business ........................ 9 Step 2: Developing Your Marketing..................................................................... 13 Step 3: Getting Clients ........................................................................................ 17 Part 2: Traffic Geyser Overview: Tools to Help Customers Get Better Results, Fast .......................... 25 Part 3: Instant Customer Overview: Your Consulting Secret Weapon ........................................................ 27 Account Architecture ........................................................................................... 29 “Manage” Section ............................................................................................... 35 Campaign Planning ............................................................................................. 41 Instant Builder: Building Your List ....................................................................... 51 Evergreen Webinars ............................................................................................ 65 Essential Instant Customer Techniques: Linking Your Domain to Instant Customer .......................................................... 69 3rd Party Integrations .......................................................................................... 80 Support Overview ............................................................................................... 82 ©2013 Instant Customer.com & Traffic Geyser LLC. All rights reserved. 3 INSTANT CUSTOMER Copyright © 2013 Instant Customer.com and Traffic Geyser, LLC. All rights reserved. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION. This manual and associated presentation contain proprietary content and must not be duplicated or distributed without written permission. No portion of this material may be shared or reproduced in any manner under any circumstance whatsoever without advanced written permission from Instant Customer. com and/or Traffic Geyser, LLC. No portion of this material is intended to offer legal, medical, personal or financial advice. We’ve taken every effort to ensure we accurately represent these strategies and their potential to help you grow your business. However, we do not purport this as a “get rich scheme” and there is no guarantee that you will earn any money using the content, strategies or techniques displayed here. Nothing in this presentation is a promise or guarantee of earnings. Your level of success in attaining similar results is dependent upon a number of factors including your skill, knowledge, ability, connections, dedication, business savvy, business focus, business goals, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business, and by your use of these materials, you agree not to attempt to hold us liable for any of your decisions, actions or results, at any time, under any circumstance. The information contained herein cannot replace or substitute for the services of trained professionals in any field, including, but not limited to, financial or legal matters. Under no circumstances, including but not limited to negligence, will Mike Koenigs, MikeKoenigs.com, Instant Customer.com and Traffic Geyser, LLC or any of its representatives or contractors be liable for any special or consequential damages that result from the use of, or the inability to use, the materials, information, or success strategies communicated through these materials, or any services following these materials, even if advised of the possibility of such damages. 4 ©2013 Instant Customer.com & Traffic Geyser LLC. All rights reserved. REINVENTION INTRODUCTION: YOUR CONSULTING SECRET WEAPON Why build your own business as a consultant? There are two ways to look at this: 1 What would you do if you had the time and money? Here are some things that might be on your list: • Spend more time with your family • Volunteer to help others • Buy a new car • Upgrade your house • Buy “that one thing” you’ve always wanted but have never been able to afford • Pay off your debt • Pay for your children’s college education • Travel • Relax and enjoy life more Knowing what you want personally for your life and being associated to this vision on a daily basis is paramount to help you get from where you are to where you want to be. 2 Once you understand this, however, the second question to ask is: what vehicles can help you get there in the shortest period of time with the biggest results? This is what Instant Customer Reinvention is all about: the Marketing Machines you need to build your consulting business rapidly and with proven results. Instant Customer and Traffic Geyser have the tools and services you need to market and sell to big brands, small businesses, entrepreneurs, authors, experts, speakers, consultants, coaches and more. The best part is these tools massively increase your value and help you grow your business as a marketing consultant: • You have powerful software behind you to help business owners grow their business fast. • You have the opportunity to work with others and leverage proven tools that will never become obsolete. • With the advent of 3rd party integrations into Instant Customer, you can tap into an unlimited number of “Marketing Machines” for your clients. This becomes your personalized construction kit for making your own tools, even if you’re non-technical. ©2013 Instant Customer.com & Traffic Geyser LLC. All rights reserved. 5 INSTANT CUSTOMER • You can link together many different solutions to easily and quickly create packages that add value to your clients and increase your bottom line. With Instant Customer Reinvention, you have the ability to link together shopping carts, membership sites, auto-responder servers, mailing lists and huge-branded programs like salesforce.com and many others. Many of these systems are not designed to communicate with each other but now you can leverage Instant Customer’s email, mobile, text, voicemail and other communication system to put all of these together into a single solution for your client. • You can charge your clients once, charge a monthly fee, or charge whatever you want—for as many customers as you want—and you keep all the money. The tools available to you within Instant Customer are designed to create a revolution in marketing for you and your clients. They can literally reinvent the way you do business with infinite possibility and maximum flexibility. Together, along with the proven strategies available in the Top Gun Consulting Toolkit, you have everything you need—and more—to get started and build a profitable business for you and your clients. To support you, this manual contains three valuable resources: 1 How to set up your business as a highly-paid marketing consultant. Specifically, you’ll discover how to set up and leverage your consulting business using Instant Customer as a primary tool. 2 An overview of Traffic Geyser and the proven tools available to you within this system to help you, and your clients, publish content everywhere instantly and increase online influence and visibility. While the focus here is on Instant Customer, Traffic Geyser also provides an arsenal of tools available to you to help capture online traffic. 3 A guided tour of the core tools inside Instant Customer and how you can tap into this powerful system to build, implement and execute Instant Customer campaigns for your, and your clients’ businesses. In addition, understanding these tools will help you take advantage of the new 3rd party integrations you can add to your toolbox. These three resources will help you not only get started, but will help you maximize the leverage and power of these software systems available to you in order to create your own unique business as a successful marketing consultant. 6 ©2013 Instant Customer.com & Traffic Geyser LLC. All rights reserved. REINVENTION PART 1: HOW TO SET UP YOUR BUSINESS AS A HIGHLY-PAID MARKETING CONSULTANT The most effective approach to building your business always starts with these three things: Step 1: Choose an affordably reachable niche market. Step 2: Find a product—your unique mix of marketing based consulting packages—to sell profitably to that market. Step 3: Put this business on autopilot as much as possible and go do the things you’ve always wanted to do but didn’t have the time or money. Here’s an example of how to do this simply and effectively using Instant Customer: • The affordably reachable niche market: choose a businesses in your area. • The product you can sell profitably to that market: automated marketing communication and follow up to help businesses capture, convert and close more customers. There are some variations to this basic approach, but you can take this framework, along with the skills we teach you and the tools we provide and turn them into a substantial part-time or full-time income. Let’s break this down… ©2013 Instant Customer.com & Traffic Geyser