Scandinavia's Leading Sustainable Living Event

13-14 November 2019

Scandinavia’s leading sustainable CO-LOCATED living event WITH NOW INCLUDING

Online at www.nordicorganicfoodfair.com INTRODUCTION

Denmark Why Nordic Organic Food Fair? Nordic organic market overview • Organic products were sold for €1.5 billion in 2017 in ExhIbITOr CaSE STuDy GINGER DIAMONDS The Nordic region is known throughout the world retail (Danmarks Statistik) for its commitment to clean living, natural health I chose to participate at the event as I • Public kitchens purchased find it the best way to get in contact and organic food, making it one of fastest organic food for €1.1 million with new leads from across the growing and most exciting markets to be part of! in 2017 (Danmarks Statistik) world. It’s a great opportunity to • Copenhagen has a 90% meet new people, get new organic share in the public ideas and follow new trends. The organic market share in 2017 reached: sector (Organic Denmark) Our main goal for exhibiting at the show was to generate new Denmark 13.3% (Økologisk Landsforening) business opportunities which Sweden was achieved! We went into 9.1% (EkoWeb) • Swedish organic sales further conversation with Holland & Sweden increased by 2.6 billion in Barrett Sweden and after the fair I have 2.3% (Pro Luomu) 2017 been bombarded with requests from many Finland • 1539 eateries are certified companies around the world wanting to do business with us. 2% (First half of 2018, Landbruksdirektoratet) organic (KRAV) The results have been phenomenal! Norway

Martin Chab, founder of Ginger Diamonds Sweden ab Finland Organic food sales in Sweden, Denmark, Norway and Finland reached • 86% or organic purchases are €5.2 billion in 2017* made in retail (TNS Truly the most Gallup/Organic barometer) important Fair, Sweden €2.7 billion • Between 2012-2017 organic and so many sales grew by over 50% (Pro Denmark €1.9 billion Luomu) ‘‘interesting organic products! I really Finland €309 million (Based on conservative Norway love that projections) everything is Norway €288 million • Organic food sales increased sourced from by 9% in retail during the first *EkoWeb, Økologisk Landsforening, Pro Luomu, Landbruksdirektoratet half of 2017-first half of 2018 organic raw • The governments have set targets for the amount of organic food that material. • Organic products were sold has to be served in the public sector – Finland 20% by 2020, 60% in for €144 million in the first Wonderful fair Sweden by 2030 and 60% in Denmark by 2020. half of 2018 (total sales in with helpful • There are currently over 4205 certified organic eateries across 2017 was €268 million) - All people.” Scandinavia (KRAV, Okologisk-spisemaerke & Debio) a 4% increase stats above from: EXHIBITOR, 2018 from 2017. Landbruksdirektoratet Creative Exhibiting Ideas: Stand Make your stand eye catching and have Dressed for Success! your wooden walls painted from as little as how you present your stand and engage with potential customers €35 per panel – 1m x 2.5m. during the show, are all crucial elements of maximising your You can hire out some great furniture and investment and getting the best out of your exhibition. Packages shelves from our onsite contractors – they Along with various options on packages, we provide a whole host of have a catalogue full of ideas! additional FREE marketing and PR services that will help you create a real buzz and make you stand out. In addition to this look out for Want to add some nature to your stand? – some fantastic sponsorship opportunities available! Stand package includes: Walls, you can also hire out plants and flowers. name board, carpet, lighting, You can bring your own banners, stickers electricity and table & 2 chairs. and posters to brighten up the walls.

You can change the colour of the carpet or WeRates offer two mainand stand choices:Packages have different flooring for an additional charge, starting from €10 per square metre. Full Stand Package: A hassle-free package including the stand With a bit of creativity you can easily make your shell 1 build, walls, name board, electricity, lighting, table and chairs scheme look great. Get some stickers, backdrops, a different Need local contacts for prints, stickers, carpet colour or get your walls painted – spend a bit extra and etc.? Let us know! Space Only Package: Gives you the opportunity to design and stand out from the rest. 2 build your stand yourself (minimum size is 12sqm)

Stand Option Cost per square metre: Full stand package €390 Space only package (Available to companies taking €360 12sqm or more)

Corner Stands + 10%

Innovation from Scandinavia This is a dedicated area for Scandinavian enterprises looking to expand their business on the Nordic market. Designed to promote and encourage new product ideas with a special stand package, this area is aimed for small and new business ventures. A place costs just €999 and includes a 1.5m x 1.5m space with a branded back wall, podium, carpet, electricity, spotlight, standard showguide entry, insurance, data capture app and daily cleaning. Criteria for entry: business must be registered in Sweden, Denmark, Norway, Finland or Iceland. If you want to apply for one of these places, please contact the sales team. ShOW FEaTurES

What’s happening in 2019?

The Organic Theatre will once again host a world class education programme and will bring together high profile industry speakers who will Successfully Holland & Barrett LIVE Pitch cover a wide range of topics including innovation and product run for the development, organic in the foodservice sector, market overviews and first time in 2018, understanding the retail industry in the Nordic region. the Innovation Pitch will return in 2019. Six companies will have the exclusive opportunity to pitch their product in front of a live audience and the senior buying team at H&B Sweden.

The Organic Theatre After such a boom worldwide in vegan products, Vegan Scandinavia will be a NEW feature in 2019 to showcase the very best vegan friendly products for retailers to source.

Enterprise Europe Network Naked Drinks Innovation Zone & Natural & Organic Awards

Enterprise Europe Network will be joining us again to facilitate and organise buyer- We are launching a NEW area dedicated The Natural & Organic producer, face to face meetings. The to bringing the very best ethical alcohol Awards Showcase is where exhibitors matchmaking event was first hosted in from across the world to the Nordic region. will be showcasing their latest products and where 2018 and after such a success will be Following growing interest from consumers the voting takes place for The Natural & Organic assisting exhibitors again in 2019 to find to buy ethical alcohol we will be showcasing Awards Scandinavia. These products will also feature international business partners through an array of organic, biodynamic, natural, free in a separate booklet handed out to visitors at the pre-booked B2B meetings. from and vegan wines, beers and spirits. show and promoted on social media. Vegan Scandinavia Top tips for exhibiting success Excellent industry feedback What we can do for you... We have a dedicated marketing team who will help you with the following and much more: Nordic Organic Food Fair is a great place to explore retail buyers Guide – We design and print a brochure with the latest and most trends, meet colleagues in 1 innovative products at the show. We send this to VIPs and senior retailers. Send us your product details and we will do the rest. ‘‘ the business and create beneficial networks for Invitation postcards and visitor brochures – We’ll design, print and post these to you 2 so you can send them out to buyers you want to invite to the show. Holland & Barrett. I’m looking forward to VIP Campaign – We run a hosted buyer programme to fly international buyers into 3 the show. You can also nominate high profile buyers/retailers for us to invite to the show finding and exploring as VIPs. new, innovative and “See us at the show” logos – Designed by us to be used on your website, interesting products that 4 email signatures and in newsletters. can help people to easily – Download these from our website with a link choose a healthier 5 Event banners taking people straight to the registration page for the show. lifestyle; preferably 6 Personalised email invitations products that are unique – Send these to your existing customer base. in our field.” Press releases – If you have a new product or brand you want to shout about SUNNIVA ÅHLSTAD, CATEGORY MANAGER, 7 then send us your press release. We can put it in our newsletters to our visitor database, HOLLAND & BARRETT SWEDEN use it on the show website and it could even be included in our press releases.

What you can do... Make sure people know you will be there – Send out VIP invites, email them, add Our goal at this year’s exhibition was to identify potential 1 details to your email signature, call up new and existing clients to arrange meetings at distributors for Sweden and Norway since we already export the show. to Finland and Denmark. We now have the luxury to choose Go crazy on social media – Tweet about it, post pictures on Instagram, ‘‘ between a few distributors for Sweden and Norway, so we’re 2 create a buzz on Facebook or integrate it with your blog and your website – very pleased with the result.” #NOFF19 #NordicOrganic @NordicOrganic JACOB THUNDIL, DIRECTOR, COCOFINA Stand out – A great stand design helps deliver your exhibition objectives. You can do 3 some very creative things with a stand package.

Train your staff – 80% of the success of your stand is down to your staff, so 4 train them. Use approachable people who are fully briefed and can speak Given, that nowhere in Europe has a higher percentage of confidently about your business. organic retails sales, the Nordic Organic Food Fair is a very Don’t – Eat on the stand, sit down, have your back to the aisle, have a messy stand or important and interesting show for organic companies. In 5 have tacky giveaways. ‘‘ 2017 we visited the fair and decided to exhibit in 2018. The Collect leads – With the mandatory data app you can easily collect all your leads. The level of products showcased are professional and it’s a great 6 more quality leads you leave with, the higher your chances of winning big business! way to meet existing partners and to start new partnerships. Follow-up – If you don’t follow-up your leads, why invest in the exhibition to begin with? It’s simply great to be part of it.” 7 You would be amazed how many exhibitors don’t follow-up their leads! Make sure you MICHAEL THEINER, BRAND COMMUNICATION, BIOSÜDTIROL contact all of your leads at least six times after the show. Sponsorship Opportunities

Increase your brand awareness and lead generation at Eco life Scandinavia by sponsoring the show. We can create tailor-made packages designed specifically for you. We can adapt to any budget to make sure you have the best visibility before during and after the show.

I was impressed with the Exclusive opportunities include planning of the event, the • Show bag calibre of exhibitors and the • Central café ‘‘ impressive visitor names across the show floor. The • Entrance café program was fully booked • Entrance wardrobe with a lot of captivating presentations and seminars. We also have limited opportunities in the run up to the show to raise awareness about your brand I must say it is the place to before you hit the show floor. We can include your be if you want to be in the company banners on our website. We have organic business.” sponsorship opportunities in our monthly EMMA BERGQVIST, FOUNDER, TREE OF BRANDS newsletter which is received by over 15,000 & PRESIDENT, NOC SWEDEN industry professionals. Who’s who at the show... If you have any further questions about exhibiting at Nordic Organic Food Fair, please contact the relevant team below:

EVENT TEaM: FOR INFORMATION ABOUT YOUR STAND, SPONSORSHIP FOR ECO LIFE AND OPPORTUNITIES, AND THE CONFERENCE PROGRAMME. NATURAL BEAUTY CONTACT:

Fiona allen Melina Viking Sophie bresnahan Siobhan Thompson Event Director Sales Manager Sales Executive Senior Sales Executive Tel: +44 (0)1273 645224 Tel: +44 (0)1273 645 141 Tel: +44 (0)1273 944 452 Tel: +44 (0)1273 063 844 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected]

MarKETING: FOR ANYTHING MARKETING AND PROMOTION RELATED - YOU CAN ORDER VIP INVITES, POSTCARDS, SHOW LOGOS, WEBSITE BANNERS, ETC.

Vicky holman Caroline Sommerfelt Pernille Gibson Group Marketing Manager Marketing Manager Marketing Executive Tel: +44 (0)1273 645117 Tel: +44 (0)1273 645 159 Tel: +44 (0) 1273 063 846 Email: [email protected] Email: [email protected] Email: [email protected]

Pr: OPEraTIONS: Organised by LET THE PR TEAM KNOW OPERATIONS ORGANISE THE LOGISTICS OF THE SHOW AND ALL THE HEALTH AND OF ANY NEW PRODUCTS SAFETY FORMS. THEY WILL SEND YOU YOUR ONLINE EXHIBITOR MANUAL FROM OR SHOW HIGLIGHTS. [email protected] 3-4 MONTHS PRIOR TO THE SHOW.

Sharna Waid helen Trott First Floor, Nile house, Nile Street, brighton bN11hW, uK PR Manager Operations Manager Tel: +44 (0)1273 645110 Tel: +44 (0)1273 645144 Tel: +44 (0)1273 645122 Fax: +44 (0)843 2909036 Email: [email protected] Email: [email protected] Email: [email protected]