DOCSLIB.ORG

Asia-Pacific Yearbook 2014

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Asia-Pacific Yearbook 2014 2200 people 24 offices 17 markets The premier global non-profit trade association representing all players in the mobile marketing value chain CREDITS Rohit Dadwal, Managing Director, MMA Asia Pacific Jasveen Kaur, Senior Regional Membership & Marketing Manager, MMA Asia Pacific Ammita M, Consultant, Strategic Projects, MMA Asia Pacific Tam Phan Bich, Country Manager, MMA Vietnam LE Thi Ngoc Yen, Assistant to Country Manager Vietnam, MMA Vietnam Amanda Guan, Membership Manager, MMA China Maggie Qin, Marketing Manager, MMA China Madanmohan Rao, Yearbook Editor First published 2014 Copyright © 2014 Mobile Marketing Association Published by Mobile Marketing Association APAC Headquarters E-mail: [email protected] Website: www.mmaglobal.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publishers. Designed and produced by Reality Premedia Services Pvt. Ltd. MMA Asia-Pacific Yearbook, 2014 Foreword ...............................................................................4 Mobile Marketing and Content Consumption ....................................50 Welcome Letter ....................................................................5 Making Magic in the Moment: How Symbiosis Drives Mobile Ecosystems .......................................54 Executive Summary ..............................................................6 Philae Moment! ...............................................................................56 Part 1 5 Mobile UX Mistakes to Avoid .........................................................60 Mobile Marketing – Consumers and Brands .......................9 Global Initiatives, Local Mandate: Mobile Marketing Agenda .............63 Mobile: The Queen of Queens...........................................................10 Metrics and Accountability in Mobile Marketing................................65 Mobile as a mindset not just a channel ............................................12 Reaching Africa’s Masses through Feature Phones ...........................67 Creating Value for Media on Mobile and its Impact ...........................15 Dynamics of Australia’s Growing Mobile Market ...............................72 Why should Mobile Marketing be the most No Mobile, No Marketing .................................................................74 Strategic Imperative to Marketers? ..................................................18 Unlock the Potential of Mobile Marketing .........................................76 Big data meets mobile: How choice engines will shape the future ...........................................................21 The Landscape of Mobile in Vietnam: Critical Insights for Approaching M-consumers ................................78 It’s a Mobile World and APAC is Leading the Way ..............................23 ‘Mobile First’ approach: A do or die situation for global businesses .........................................................25 Part 3 MMA Board of Directors .....................................................80 The Real Challenge: Mobile Advertising and Attribution ....................27 How Location Reveals the True Potential of Mobile Marketing ..........29 Part 4 Challenges and Opportunities of Measurements in Mobile................32 MMA Membership ..............................................................84 Part 2 Part 5 Trends and Impacts ............................................................34 Award Winners: The Smarties ............................................92 Education: the evolutionary necessity...............................................35 Asia-Pacific China From Mobile to Mobility – the third wave in mobile marketing ..........37 India Indonesia Can Creative Ideas Maximize the Potential of Vietnam Mobile Media Buying?......................................................................40 Mobile Magic: What it takes to be a SMARTIES Winner ...................101 The small screen needs big ideas ....................................................42 Not your average text message ........................................................44 Part 6 Mobile’s Marketing Power across Search and Video ........................46 Data Points ........................................................................104 MMA APAC 2014 Yearbook FOREWORD Most brand marketers agree: Mobile is transforming creatively execute against and add inspiration to marketing and businesses like nothing else we have their mobile efforts. seen or will likely see in our generation. In just the last couple of years, we have witnessed how marketers The MMA has also developed a thorough learning are tapping into the power of mobile at an accelerated agenda aiming to provide its members and the rate to drive real business growth and profitability - industry with solid insights that promote the all while leveraging the unique intimacy only mobile understanding and success of mobile marketing for delivers getting them closer to their consumers than those in marketing and those who provide mobile ever before. solutions. From mobile data to wearable technology and from CMO interviews to the Mobile Playbook - Frankly, it feels like this moment is the most exciting and of course this Yearbook - each is designed to time to be in marketing. And it’s about to get even provide thought leadership for mobile marketing. more exciting as Mobile, and the MMA for that matter, is just getting started. MMA’s Smarties awards seek to find and acknowledge the most creative and effective mobile campaign in In May 2014, we released the globally adopted new the marketing industry today worldwide. In fact, we MMA mission: to accelerate the transformation and had more submissions in 2014 (half of which came innovation of marketing through mobile, driving from the APAC region) than even the prestigious business growth with closer and stronger consumer Cannes Lions Mobile Awards. engagement. Anchoring this mission are our core pillars all focused on delivering the highest level of So I encourage you to join us at any of our 15 value to our members: events next year (nearly a third in APAC), our over 75 webinars worldwide, the dozens of dinners and 1. Demonstrating Measurement & Impact: Proving educational sessions. Nearly 15,000 participants did the effectiveness and impact of mobile through so this year. research providing tangible ROI measurement and other data. In short, the MMA, as the world’s leading global 2. Cultivating Creativity & Inspiration: Guiding best non-profit trade association with 800+ member practices and driving innovation companies from nearly 50 countries, has never been 3. Building Capability for Success: Fostering know- better positioned to lead our diversified membership how and confidence within the marketer’s orga- of major marketers, ad agencies, mobile technology nization. platforms, media companies and operators. And we appreciate and further invite you to join the membership and staff of the MMA on this incredibly Put more simply, the MMA’s primary role is help exciting and world changing journey! marketers succeed in Mobile. And we are confident and committed that we have a powerful and aligned agenda in 2015 to accomplish this. MMA’s SMoX (Cross Marketing Optimization), our proprietary research initiative, will provide, for the very first time ever, real data on the effectiveness of mobile in the marketing mix as well as scientifically tell us the optimized level of mobile. There will be additional insights around the value and role of the many mobile elements, such as audio, video, native and location. These insights will be extracted from actual real world campaigns with Coca-Cola, AT&T, MasterCard, Walmart, Unilever and others in the U.S., UK, China and Brazil. MMA’s Mobile Inspiration Case Study Hub is currently Greg Stuart at 500+ curated case studies but will grow to well over 1,000 in 2015. That’s more mobile insight from CEO more countries behind more marketer objectives than available anywhere else. Our members can use Mobile Marketing Association these case studies as a way to understand how to New York • Singapore • London • Sao Paulo 4 WELCOME LETTER We are big believers in the power of mobile and its I hope that you enjoy this edition of the Yearbook. Do ability to drive transformation and innovation for the let us know if you have any feedback so that we can advertising industry. I know that you are too. make next year’s even better. Globally, there are more people who own a mobile phone than those who own a toothbrush! Today, Happy Reading! mobile is not simply a nice-to-have or must-have. Mobile is a must-do-well for brands and their agencies. This is the second edition of the MMA Yearbook in Asia- Pacific and we hope that you find it to be a valuable and comprehensive resource on all issues related to mobile marketing. This year’s edition includes essays by brand marketers, agency leaders, data and research providers, and social media companies on emerging mobile technologies, industry trends, and creating shared value for customers and brands through mobile. I’d like to thank all those who’ve contributed their expertise and have been instrumental in helping us put this together. Your participation is a critical factor in the success of all MMA’s activities from this Yearbook to our annual Forums. Rohit Dadwal In the year to come,
Recommended publications
  • QUESTION 20-1/2 Examination of Access Technologies for Broadband Communications

    QUESTION 20-1/2 Examination of Access Technologies for Broadband Communications

    International Telecommunication Union QUESTION 20-1/2 Examination of access technologies for broadband communications ITU-D STUDY GROUP 2 3rd STUDY PERIOD (2002-2006) Report on broadband access technologies eport on broadband access technologies QUESTION 20-1/2 R International Telecommunication Union ITU-D THE STUDY GROUPS OF ITU-D The ITU-D Study Groups were set up in accordance with Resolutions 2 of the World Tele- communication Development Conference (WTDC) held in Buenos Aires, Argentina, in 1994. For the period 2002-2006, Study Group 1 is entrusted with the study of seven Questions in the field of telecommunication development strategies and policies. Study Group 2 is entrusted with the study of eleven Questions in the field of development and management of telecommunication services and networks. For this period, in order to respond as quickly as possible to the concerns of developing countries, instead of being approved during the WTDC, the output of each Question is published as and when it is ready. For further information: Please contact Ms Alessandra PILERI Telecommunication Development Bureau (BDT) ITU Place des Nations CH-1211 GENEVA 20 Switzerland Telephone: +41 22 730 6698 Fax: +41 22 730 5484 E-mail: [email protected] Free download: www.itu.int/ITU-D/study_groups/index.html Electronic Bookshop of ITU: www.itu.int/publications © ITU 2006 All rights reserved. No part of this publication may be reproduced, by any means whatsoever, without the prior written permission of ITU. International Telecommunication Union QUESTION 20-1/2 Examination of access technologies for broadband communications ITU-D STUDY GROUP 2 3rd STUDY PERIOD (2002-2006) Report on broadband access technologies DISCLAIMER This report has been prepared by many volunteers from different Administrations and companies.
  • The Innovative Use of Mobile Applications in the Philippines – Lessons for Africa

    The Innovative Use of Mobile Applications in the Philippines – Lessons for Africa

    SEPTEMBER 2007 • SHAWN MENDES, ERWIN ALAMPAY, EDWIN SORIANO AND CHERYLL SORIANO The innovative use of mobile applications in the Philippines – lessons for Africa Table of Contents Acknowledgements...................................................................................3 1. Introduction ..........................................................................................5 Background...........................................................................................5 The.potential.of.m-Commerce.............................................................6 2. m-Commerce in the Philippines...........................................................8 History of ICTs in the Philippines ............................................................ 8 Policy .................................................................................................... 9 Growth in ICT access ............................................................................ 12 Public access: PCO service/telecentres and payphones ................................ 13 Cellular/mobile coverage ........................................................................ 14 Internet access ....................................................................................... 16 Impact of Technology & Market Innovations .......................................... 16 Expansion ............................................................................................ 17 Affordability & choice …the impact of SMS and prepaids ........................ 17 Short
  • Nigeria's Creative Industry Potential Is Huge,Says

    Nigeria's Creative Industry Potential Is Huge,Says

    Global ad spend to hit $579 billion in 2021, says report MARKETINGPromoting the brand idea.: Issue 69, January/February 2021 N2000 US$ 6.5 ISSN 1597-1201EDGE www. marketingedge.com.ng: mediaReach MAKES HISTORY BECOMES FIRST AFRICAN MEDIA AGENCY TO WIN AT FESTIVAL OF MEDIA GLOBAL AWARDS Nigeria’s Creative Industry potential is huge, says Jane Maduegbuna (Afrinolly Boss) INSIDE JPMorgan Chase MARKETING EDGE TVC News wins Unilever global consolidates $400 unveils world- prestigious Nigeria media account million global media class website Media Merit Award on toss account with WPP for Best TV Station of and Dentsu the Year CONTENTS MARKETING EDGE 48 SPOTLIGHT Address all editoral, business and production correspondences to MARKETING EGDE, 11, Fadeyi Aladura Street, off Balogun Street, off Awolowo Way, Balogun Bus/stop, Ikeja, Lagos. Submissions of manuscripts, photographs, artworks, or other materials to MARKETING EDGE should be delivered by hand or via e-mail to [email protected]. While every effort has been made to ensure the correctness of all information, however, MARKETING EDGE is not responsible for advertising, errors or omissions. MARKETING EDGE is a publication on the platform of MEDIA EDGE Limited with ISSN 1597-1201. All rights reserved. Reproduction in full or part of any content from MARKETING EDGE without the prior written consent of the publisher is strictly prohibited. Our goal is to make Amber a legacy brand -Titilola Adedeji Hot advert lines: 08023243054, 08023039359, 08066879292 8 Local News 61 TOP OF THE MARKET
  • The State of Broadband 2020: Tackling Digital Inequalities a Decade for Action

    The State of Broadband 2020: Tackling Digital Inequalities a Decade for Action

    The State of Broadband: Tackling digital inequalities A decade for action September 2020 The State of Broadband 2020: Tackling digital inequalities A decade for action September 2020 © International Telecommunication Union and United Nations Educational, Scientific and Cultural Organization, 2020 Some rights reserved. This work is available under the Creative Commons Attribution- NonCommercial-ShareAlike 3.0 IGO license (CC BY-NC-SA 3.0 IGO; https:// creativecommons .org/ licenses/ by -nc -sa/ 3 .0/ igo). Under the terms of this license, you may copy, redistribute and adapt the work for non-commercial purposes, provided the work is appropriately cited, as indicated below. In any use of this work, there should be no suggestion that ITU or UNESCO endorses any specific organization, products or services. The unauthorized use of the ITU or UNESCO names or logos is not permitted. If you adapt the work, then you must license your work under the same or equivalent Creative Commons license. If you create a translation of this work, you should add the following disclaimer along with the suggested citation: “This translation was not created by the International Telecommunication Union (ITU) or the United Nations Educational, Scientific and Cultural Organization (UNESCO). Neither ITU nor UNESCO are responsible for the content or accuracy of this translation. The original English edition shall be the binding and authentic edition”. Any mediation relating to disputes arising under the license shall be conducted in accordance with the mediation rules of the World Intellectual Property Organization (http:// www .wipo .int/ amc/ en/ mediation/ rules). Suggested citation. State of Broadband Report 2020: Geneva: International Telecommunication Union and United Nations Educational, Scientific and Cultural Organization, 2020.
  • Ott/Iptv Consulting and Development Company

    Ott/Iptv Consulting and Development Company

    NEW IT VENTURE OTT/IPTV CONSULTING AND DEVELOPMENT COMPANY "ACCESSING INFORMATION ANYWHERE, ANYTIME" ABOUT US New IT Venture(NITV) is an OTT/IPTV consulting and development company which provides top notch OTT/IPTV solutions to Cable operators, ISP, Media houses or anyone who wants to join the video streaming industry. NITV has wealth of experience in IPTV domain which enables it to create scalable IPTV/OTT application from ground up with highly intuitive and appealing UI/UX. We have already provided top notch IPTV/OTT solution through NET TV in Nepal through leading ISP and Telcos in Nepal which already has 70,000+ IPTV Subscribers and 500,000 OTT Subscribers and through Worldondemand STB App with 150,000 users in Japan We have had pleasure working with clients like Bharat Sanchar Nigam Limited (BSNL), Axiata, BSNL, OOKTEL, Nepal Telecom, Softbank, NTT, YokozunaNet to name few.NITV has created cutting edge Video streaming application from ground up as well as adding a layer in existing system such as:- giving facelift to their existing app, adding monetization capabilities, multiple platform for their existing application, data visualization and analysis, and many more. Whether you are already a big player who is looking to tap the video streaming market or a startup looking to join the lucrative OTT/IPTV and build a next big live TV, video streaming application, we are here to escort you.NITV Corporation is an OTT/IPTVConsulting and implementing company established in 2004. NITV Team profile includes: IPTV/OTT platform development, with a transcoding solution, middleware platform, and client apps(Smart TV Apps, STB Apps, Amazon Fire TV, Roku, Apple TV,Android, IOS, Web App) IPTV/OTT platform development, consulting, implementation and customization UI/UX design branding and customization Third party integration(billing, payment system, AES 128 bit Encryption , CDN).
  • Informa Africa Telecoms Outlook

    Informa Africa Telecoms Outlook

    Your global research partner Africa Telecoms Outlook 2014 Maximizing digital service opportunities www.informatandm.com @informatm Contents Welcome ...............................................................................................................................................................................................3 Rapid rises in international connectivity and mobile broadband drive data growth in Africa .........................8 Low-cost smartphones are the key enabler of mobile data access in Africa .........................................................11 Advancing data take-up powers demand for digital services in Africa ...................................................................13 Digital music services juggle the OTT and MNO routes to market in Africa ..........................................................17 A view from the industry – maximizing digital services as a business opportunity ...........................................20 Contributors The following analysts contributed to this report and are present at AfricaCom 2013: Matthew Reed Nicholas Jotischky Mark Newman Principal Analyst Principal Analyst Chief Research Officer Middle East and Africa telecoms Emerging market trends and Operator business strategies, markets and trends including innovation, connecting rural partnership models regional operator strategy communities, m-government opportunities, CEM Thecla Mbongue Guillermo Escofet Senior Analyst Senior Analyst Telecoms trends and developments Digital content and applications,
  • List of Non-Governmental Organizations in Consultative Status with the Economic and Social Council As of 1 September 2018*

    List of Non-Governmental Organizations in Consultative Status with the Economic and Social Council As of 1 September 2018*

    United Nations E/2018/INF/5 Economic and Social Council Distr.: General 31 October 2018 Original: English List of non-governmental organizations in consultative status with the Economic and Social Council as of 1 September 2018* Note by the Secretary-General The non-governmental organizations that are in consultative status as at 1 September 2018, including those added as a result of action taken by the Economic and Social Council at its coordination and management meetings held in 2018, are listed below. * There are 138 organizations in general consultative status, 4,052 in special consultative status and 971 on the Roster, for a total of 5,161 non-governmental organizations listed. The consultative status of 1 organization in general consultative status and of 151 organizations in special consultative status is currently suspended (see chap. IV). The year in which an organization was granted status with the Council is given in parentheses, after the organization’s name, except where that information is not available. 18-18286 (E) 201218 *1818286* E/2018/INF/5 Contents Page I. General consultative status ....................................................... 3 II. Special consultative status ....................................................... 7 III. Roster ........................................................................ 121 A. Organizations placed on the Roster by virtue of action taken by the Economic and Social Council on the recommendation of the Committee on Non-Governmental Organizations ............................................................. 121 1. Pursuant to Council resolutions 1296 (XLIV) and 1996/31 .................... 121 2. Pursuant to Council decision 1996/302 .................................... 133 B. Organizations placed on the Roster by action of the Secretary-General .............. 136 C. Organizations placed on the Roster by virtue of their consultative status with other United Nations bodies or the specialized agencies ...............................
  • Diaspora As Historical/Political Trope in Philippine Literature by Rolando

    Diaspora As Historical/Political Trope in Philippine Literature by Rolando

    Diaspora as Historical/Political Trope in Philippine Literature by Rolando B. Tolentino University of the Philippines Film Institute Roland B. Tolentino is Associate Professor at the University of the Philippines Film Institute and currently a Visiting Professor at the National University of Singapore. He received his Ph.D. from the University of Southern California. He is co-editor of Transglobal Economies and Cultures: Contemporary Japan and Southeast Asia (2004). Other publications include National/Transnational: Subject Formation and Media in and on the Philippines (2001) and Sa loob at labas ng mall kong sawi/kaliluha'y siyang nangyayaring hari: Ang Pagkatuto at Pagtatanghal ng Kulturang Popular [Inside and outside my shattered mall/confusion reigns supreme: Pedagogy and Performance of Popular Culture] (2001). In the last forty years, the Philippine national economy has been increasingly fueled by remittances of OCWs (overseas contract workers). I prefer the term OCW to OFW (overseas Filipino worker) as the former highlights the nature of overseas work— contractual or forming the core of the latest labor imperative in postindustrial capitalism, flexible labor. OFW, on the other hand, represents the rhetoric of the Philippine state— “bagong bayani” or “new heroes” as signified by the growing abundance of its national labor abroad. So massive is the export of subcontractual human or Filipino/a labor that eight million OCWs accounted for some US$9 billion remittances in 2005. The amount is roughly 52 percent of the 2005 Philippine national budget of P957.56 billion, and could have covered three-fold the Philippine government’s national deficit of US$3.2 billion for the same year.
  • Faculty of Applied Economics

    Faculty of Applied Economics

    Faculty of Applied Economics EXTENDED CINEMA IN KENYA AND TANZANIA. TECHNOLOGICAL INNOVATION AND RELATED TRENDS IN LOCAL AUDIOVISUAL STORYTELLING. Ann Overbergh, Antwerpen, November 2014 Proefschrift voorgedragen tot het behalen van de graad van doctor in de Toegepaste Economische Wetenschappen aan de Universiteit Antwerpen te verdedigen door Ann Overbergh Promotoren: Prof. Dr. Arjen van Witteloostuijn Prof. Dr. Annick Schramme DOCTORAL JURY Prof. Dr. Arjen van Witteloostuijn (supervisor) University of Antwerp, Tilburg University – Tilburg School of Economics and Management Prof. Dr. Annick Schramme (supervisor) University of Antwerp, Antwerp Management School Prof. Dr. Luuk Van Waes (chair) University of Antwerp Prof. Dr. Philippe Meers University of Antwerp Dr. Lizelle Bisschoff University of Glasgow Dr. Alessandro Jedlowski University of Liège ACKNOWLEDGEMENTS ASANTENI! I would not have been able to start or finish this project without the help of a large number of people. First and foremost, infinite gratitude to three of the most generous people I know: Dirk De Wit, Sam Eggermont, and Pieter Leenknegt. For hospitality, encouragement, friendship and laughs. Many thanks to my supervisors, Prof. Arjen van Witteloostuijn and Prof. Annick Schramme, for four years of moral support, reading, and discussion, on a topic which I know was not part of your day-to- day interests. Annick was the first to think of me as a PhD candidate, and to give me the call that kick- started everything. Arjen followed up by arranging a meeting and convincing me to take the leap. The four years that followed seemed like an unlikely endeavor, but together we made it work. Many thanks also to my doctoral committee and jury members, for attentive reading and constructive feedback: Prof.
  • Enhancing the Use of the Mobile Infrastructure in Cameroon the Case of Bayam Sellam

    Enhancing the Use of the Mobile Infrastructure in Cameroon the Case of Bayam Sellam

    Enhancing the Use of the Mobile Infrastructure in Cameroon The Case of Bayam Sellam PhD Thesis Dipl.-Inf. Paul Dayang 18.11.2013 Fachbereich Mathematik / Informatik Studiengang Informatik 1. Supervisor: Prof. Dr. Karl-Heinz R¨odiger 2. Supervisor: Prof. Dr. Frieder Nake Acknowledgements While completing this PhD Thesis, I have benefited from the love and support of many people in different ways, through advice, both technical and personal, encouragement and patience. Now, I would like to express my deep-felt gratitude to my parents and the following persons: Dan´e Djouwa Dayang, Gaywa Dague Dayang, H´el`ene-Laure Dayang, Andr´e Djonga, Christelle Dimegni Ndjouwa, Sidoine Ghomsi, Berthold Hoffmann, Kolyang, Mbere Kou´e, Victor Kou´e, Frieder Nake, Mich`ele-Laure Watat ´epse Nouga, Rose Ma¨ıtchie, Justin Man-Igri, Oscar Mourbare, Karl-Heinz R¨odiger, Rebecca Siafaka. i Abstract The expansion and the reliability of mobile technology in Sub-Sahara Africa - as well as elsewhere - opened up diverse opportunities. For instance, the access to learn- ing material, conduction of commercial activities, promotion of agricultural activities, enhancement of governmental transparency, support of healthcare practices, etc. To harness the existing mobile infrastructure, diverse users are looking for effective and efficient ways, for instance, the Bayam Sellam in Cameroon. Bayam Sellam refers to people engaged in trade between rural and urban markets. This work analyses the usage and development of information and communication tech- nology in Sub-Sahara Africa in general, and the mobile technology and its constraints in particular. An efficient use of the mobile technology depends on appropriate mobile services and applications.
  • Best Global Brands 2015 Brands at the Speed of Life

    Best Global Brands 2015 Brands at the Speed of Life

    BEST GLOBAL BRANDS 2015 BRANDS AT THE SPEED OF LIFE Better choices, richer experiences, more meaningful narratives, new form factors, and individualized attention. Today’s Best Global Brands are meeting rising expectations— and moving at the speed of people’s lives. 2 bestglobalbrands.com #BGB2015 3 It’s why we hold brands to such high That means the most successful Brands at the Speed of Life expectations—for better choices, richer brands—the ones with the most By Jez Frampton, Global CEO experiences, meaningful narratives, presence in a person’s life—are one-on-one attention, new form factors. designed to live in moments, even as As data and technology have helped they scale, try new things, and push optimize every experience, as GAFA boundaries. They often stand out by The Age of You began with an age- brands (Google, Apple, Facebook and blending in, because people measure Amazon) have changed the definition the entire experience by how much old truth: people want to be in control of service and connectivity, as people it adds to their lives and how little it have gained access to greater and more disrupts it. They empathize with an of their lives and, specifically, to nuanced choices, our expectations have individual’s priorities, figuring out how been fundamentally retrained. Brands to meet people exactly where they are, personally design the life they want to are now expected to move at the speed and when they want it, and tailor to how of people’s demands—at the speed of people move through their worlds.
  • M-Government Projects Compendium – 119

    M-Government Projects Compendium – 119

    ANNEX A. M-GOVERNMENT PROJECTS COMPENDIUM – 119 Annex A M-Government projects compendium G2C – Government to Citizens 1. Information and Education Services (Push services) General information for citizens (e.g. weather, tourism, recreation, contact information) Ź Wireless Portal of the Government of Canada Country: Canada www.m4life.org/proceedings/2005/PDF/42_R355CN.pdf; www.parl.gc.ca/common/index.asp?Language=E; A service designed for the public, available by cell phone, to access the Member of Parliament directory service; clients simply punch in their postal code on the wireless device to obtain the up-to-date contact informa- tion for their MP, etc. As years pass and MPs change or change location, this service keeps citizens in touch with their representatives. Moreover, this wireless portal of the Government of Canada provides airport info, passport services, etc. These are made available through cell phone menus. M-GOVERNMENT: MOBILE TECHNOLOGIES FOR RESPONSIVE GOVERNMENTS AND CONNECTED SOCIETIES – © ITU, OECD 2011 120 – ANNEX A. M-GOVERNMENT PROJECTS COMPENDIUM Ź Mobile Information Gateway Country: Bahrain www.ega.gov.bh/downloads/resources/Strategy-English.pdf The Mobile Gateway will provide selected information services for visi- tors to Bahrain, like National Contact Centre numbers, selected hotels and restaurants available in Bahrain, places to visit in Bahrain, regula- tions for visitors in Bahrain, etc. (P.168) Ź E-Government Gateway Country: Turkey www.aradiom.com/QuickGovernment/mobile- governmentmgovernment-city-municipality.htm; www.prlog. org/10368698-turkeyreleases-aradioms-m-government-application. html; www.aradiom.com/index.html; https://www.turkiye.gov.tr/ bilgilendirme?konu=mobil m-government (mDevlet), a new mobile application developed by Aradiom (Aradiom Mobile Framework™.