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Professional Pasta PASTATREND PREVIEW , the forward-looking Pasta7-10 April Trend Preview Verona (Italy) A rich preview of Pasta International Expo by Delia Sebelin asta and its supply chain - from production technologies to sauces and seasonings - will be presented Pto Food service industry and specialized distribution operators in Verona, from the 7th to the 10th of April, together with a great preview of PastaTrend, the Pasta International Expo. PastaTrend Preview, in the C hall of Veronafiere, will be a special guest of Vinitaly (International wine and spir- its Exhibition) and will be presented together with the brands of the most famous international agro-food exhibi- tions: Enolitech and Sol&Agrifood. In a unique environment, the city of Verona will offer a prestigious showcase that will promote, along with Vinitaly that takes place on the same days, the Italian agro-food excellence on both national and international markets. A unique opportunity that PastaTrend organizers wanted to seize in order to Alfredo Tesio, journalist, writer and tive companies for the whole pasta sup- present the Pasta International Expo advisor for PastaTrend International ply chain; finally 34 companies will be that will take place in 2014. Therefore, communication - Originally, the idea present, with Confartigianato represent- PastaTrend Preview is a foretaste of tra- was to bring pasta - the staple food of the ing 17 other companies». Also the exhi- ditional PastaTrend. Mediterranean diet - closer to wine for a bition area was supposed to be restricted well-balanced and healthy completion of to 250 square meters, but it will actually Much more than a preview Italian wine and food culture. The idea cover 500 square meters «and someone «It looks like the Verona Preview will be was to restrict the number of exhibitors said it was enough - says Tesio - or the much more than just a foretaste -explains and invite only the most representa- foretaste will turn into a whole meal». 28 Professional Juanuary/March 2013 PASTA PASTATREND PREVIEW the forward-looking pasta industry rend Preview, situation, pasta and its allied industries In this article, some photos of the event signed PastaTrend. «represent a certainty both for produc- ers and consumers ». Pasta and wine pairing Why will PastaTrend be Vinitaly spe- cial guest? Pasta and wine pairing has already been greatly appreciated by specialized operators abroad, when the Pasta International Expo was presented during the most important interna- tional events focused on wine. Last November, for instance, a tasty PastaTrend Preview was featured in Hong Kong, at the International Wine and Spirits Fair - the most important International Expo in Asia dedicated to wine - in cooperation with Vinitaly in the World (the Veronafiere tour for the promotion of Italian wine excellence in the world). Its aim is to celebrate the finest Italian cuisine and the excellence of made-in-Italy wine. An outstanding success. «The matching of two Italian gastro- nomic realities, pasta and wine - con- firms Vito Ligorio from Pasta Ligorio - Al Mattarello, which was in Hong Kong and will also be in Verona - is very interesting: based on the experi- ence acquired after the first step in Asia last November, I think that we could reach excellent results in Verona». Business & taste Let us go back to the Verona Preview now. This preview will give PastaTrend PastaTrend Preview will be a concise pres- and Health”, the Scientific Committee companies acting as “ambassadors” the entation of the pasta production industry. of PastaTrend”). «The scientific theory opportunity to meet and get in contact Beside raw materials, the preview will cov- - says Tesio - will be supported by gas- with buyers from all over the world. An er fresh pasta, ready-to-eat dishes, the best tronomic events that pasta traditionalists opportunity not to be missed for Ital- seasonings and sauces - “horsemeat-free will enjoy as much as modern “foodies” ian firms working in the pasta supply for sure” - says ironically the journalist. who are always looking for new culinary chain, especially export-oriented small The scientific and healthy aspect of this emotions». and medium-sized companies that Preview will be completed by the confer- Therefore, this Preview «is forward- hardly find a place within important ence “Diet and Health” (by “Medicine looking». Under the current difficult exhibitions. Juanuary/March 2013 Professional 29 PASTA PASTATREND PREVIEW The commodities presented at the Pre- we will meet in Verona». Giacomo Deon, view offer a complete outline of pasta the Italian Short-listed exhibitors industry: from fresh and dry pasta president of of this preview will offer production to spiced and baked pasta, Confartigianato an interesting and var- from ready-to-eat dishes to deep-frozen Alimentazione. ied cross-section of Ital- food and technologies. From flours to ian entrepreneurship, semolina, from sauces to salami and for companies will come sausage production and from catering from all over Italy: Vene- to cookery schools. tian homemade pasta fac- Within Vinitaly, an International and tories, Emilia Romagna prestigious event featuring a short-list companies, Tuscany pasta of 34 companies, PastaTrend Preview masters, Chianti oil, Bel- offers an overall view of the excellence luno typical casunziei, of the Italian pasta supply chain, where tortellini from Valeggio Italy is the leading country both for its sul Mincio, Apulia his- know-how (Italian mills as well as plant torical pasta factories, and technology manufacturing compa- Campania buffalo moz- nies are the best in the world) and for zarella, Venetian sausages its product quality. «Companies will meet buyers and cheese, Genoa pesto The aim of PastaTrend is to promote and tomato sauces, pasta and enhance this leadership, and also from all over the world» maker manufacturers, to create new business, development mills and tablecloths. and growth opportunities. This can be factory from Borca di Cadore (Belluno, 17 companies from all over Italy will be especially true if made-in-Italy excel- Italy) - going international with typical present in the “Confartigianato Verona lence is promoted in front of foreign tastes and flavours is a crucial factor for e Artigiano del Gusto” area; in this area, markets that are hungry for Italian pas- the Italian cuisine promotion. Interna- a real lab for fresh pasta production will ta and the way in which it is produced. tionalization is one of the decisive steps be set up and will organize delicious «Pasta Cuniola could not miss Pasta- for the growth and development of our tastings every day. «Enhancing typi- Trend 2013 - says Ottavio di Canossa, industry». cal products is Confartigianato’s main the manager of this company that is «We decided to take part in the Pre- mission - underlines Giacomo Deon, based in San Martino (Fe) - since this view - confirms Luca Fontaneto from the National president of Confarti- Preview is a perfect showcase where we Fontaneto, a company based in Fon- gianato Alimentazione - We strongly can present not only our pasta produc- taneto d’Agogna (Novara) - since this believe that excellence and aggregation tion, but first and foremost our pro- exhibition is important and is attended are two factors that can be successfully duction supply chain that is strictly by many foreign companies. Our goal associated with promotion. However, bound to the land and the local wheat is to increase exports, especially outside promotion must be effective. In this seasonal cycle, that we carefully follow Europe». perspective, PastaTrend Preview offers a from sowing season throughout all the The importance of getting in contact remarkable opportunity to companies different processing steps». with foreign buyers is stressed by the which are excellence-based». words pronounced by Claudia Ferri PastaTrend “ambassadors” from La Lanterna of San Matteo del- Tasteful events The international value provided by la Decima (Bologna), who attended In order to make its production char- the Verona event is crucial for Pasta- the PastaTrend event in Hong Kong: acteristics and excellence known, Pasta- Tre n d Preview exhibitors. «Thanks to «Tortellini are well-known all over the Trend is not only expected to be a pres - Italian passion for pasta, along with world - explains Ferri - but in order tigious showcase, but it will also offer a Italian close relationship with the land to appreciate the real ones and know well-organized program of gastronomic and the natural bent for tourism - says the difference, it is necessary to taste events focusing on the “culture of the Luca da Corte Croera, the National them. In Asia people fell in love with product”. That is the reason why tasting president of Confartigianato Pasta our egg pasta and now we expect to be is important and is scheduled also during fresca and the owner of Croera pasta successful with the foreign companies the Verona Preview: in a dedicated area, 30 Professional Juanuary/March 2013 PASTA PAST O -DRYER O N LY O N E M A C HI N ERY D O U BLE T E C H N O L O G Y - Pasteurizing - Pre-drying Ab l e t o t hermic t rea t men t s o f f resh pas t a t o b e pack ed in AT M. - Increasing markets and sales distribution - Minimal investiment - Minimal amount of space - Hight quality of the finish product - Easy to clean via Foggia 71/ 73 - 76121 Barlet ta Italy - tel. +39 0883 510672 fax +39 0883 510741 [email protected] www.zindo.it PASTATREND PREVIEW in the C hall, show cookings are sched- uled; they are meant to show how to pre- pare delicious dishes and people can taste the excellence of products prepared by highly experience pasta masters. For instance, Cristian Broglia, a pres- tigious chef and teacher of Alma, the International School of Italian cuisine based in Colorno (Parma), will prepare tasty dishes with some delicacies sup- plied by exhibiting companies.
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