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Press Releases, Please Send an E-Mail to Pr.Kul@Aviareps.Com FOR IMMEDIATE RELEASE RHAETIAN RAILWAY APPOINTS AVIAREPS AS MARKET REPRESENTATIVE IN MALAYSIA. Kuala Lumpur, Malaysia (March 28th, 2018) AVIAREPS, the global leader and expert in developing and shaping international tourism and aviation demand and spend, with 65 offices in 47 countries around the world, has been appointed, by Rhaetian Railway, the largest Swiss operators of private rail networks and operator of renown Swiss scenic train such as Glacier Express and Bernina Express, as the Market Representative in Malaysia. The announcement, which came into effect on January 1st, 2018, sees AVIAREPS responsible for the rail’s sales promotions and marketing activities in the Malaysia market. The Rhaetian Railway serves a number of major tourist destinations, such as St Moritz and Davos. One of the RhB lines, the Bernina Railway, crosses the Bernina Pass at 2,253 metres (7,392 ft) above sea level and connects with the Italian railway network at Tirano, Lombardy which are all popular route for Malaysian travellers. “Malaysian travelers are hungry for adventure and are constantly exploring new travel destinations. The Bernina Express and the Glacier Express offer the perfect scenic railway experiences for our beloved friends from Southeast Asia.” Sebastian Blaettler, Market Manager Asia-Pacific at Rhaetian Railway, is delighted to grow the collaboration with AVIAREPS: “AVIARPS’ extensive network to the Malaysian travel trade will help us to successfully promote our products and therefore provide our Malaysian friends with an outstanding travel experience to pristine and picturesque Switzerland. Our mission is to bring the two countries closer together!” Sebastian Blaettler has been educated at Xiamen University. The Chinese university has set up a campus in Kuala Lumpur in 2015 – Rhaetian Railway’s Market Manager therefore enjoys close personal and emotional ties to Malaysia. Rhaetian Railways’ appointment of AVIAREPS in Malaysia and Singapore follows the ongoing successful representation of the railway by AVIAREPS in India and China. Says Kelvin Ong, Director Southeast Asia, AVIAREPS: “We are honored to be representing one of the most source Swiss scenic train operator, Rhaetian Railway in Malaysia. Our appointment is a perfect reflection of AVIAREPS’ specialized offering of localized expertise and networks, supported by international best practice, to expand the international market share and sales of our partners.” For further information about Rhaetian Railway visit: https://www.rhb.ch/en/home Or contact our Sales & Marketing Office: Rhaetian Railway C/o AVIAREPS MALAYSIA Suite 2701, Level 27, Central Plaza, 34, Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia T: +603 2148 8033 F: +603 2148 9033 E: [email protected] -End- About Rhaetian Railway Founded in 1889, Rhaetian Railway’s network is home to the world-famous scenic railway lines of the Glacier Express and the Bernina Express – Europe’s prime scenic railway journeys. Not only are the Glacier Express and the Bernina Express experiencing booming interest from Southeast Asia, but since 2008 Rhaetian Railway’s Albula and Bernina lines are moreover listed as UNESCO world heritage sites. So far, only three railway networks worldwide have received this honour. Rhaetian Railway is striving to strengthen its ties to the Malaysian travel trade and is open to partnerships with local railway providers. https://www.facebook.com/rhaetischebahn https://www.facebook.com/glacierexpress.ch/ About Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 65 self-owned offices across 47 countries, the AVIAREPS Group is the world’s leading airline and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion. For further information, please visit www.aviareps.com, or follow us on: https://www.facebook.com/Aviareps.Malaysia https://twitter.com/Aviareps_Group https://www.linkedin.com/company-beta/67321/ Notes to Editor: Image 1: Sebastian Blaettler, Market Manager Asia-Pacific, Rhaetian Railway Image 2: Kelvin Ong, Director Southeast Asia, AVIAREPS Image 3: Bernina Express ### For high resolution images and logos please contact: [email protected] We would kindly appreciate a sample copy of any reprints. If you do not wish to receive further press releases, please send an E-Mail to [email protected] PRESS INQUIRIES AVIAREPS MALAYSIA [email protected] +603 2148 8033 .
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