How Rupert Murdoch's Empire of Influence Remade The
Total Page:16
File Type:pdf, Size:1020Kb
HOW RUPERT MURDOCH’S EMPIRE OF INFLUENCE REMADE THE WORLD Part 1: Imperial Reach Murdoch And His Children Have Toppled Governments On Two Continents And Destabilized The Most Important Democracy On Earth. What Do They Want? By Jonathan Mahler And Jim Rutenberg 3rd April 2019 1. ‘I LOVE ALL OF MY CHILDREN’ Rupert Murdoch was lying on the floor of his cabin, unable to move. It was January 2018, and Murdoch and his fourth wife, Jerry Hall, were spending the holidays cruising the Caribbean on his elder son Lachlan’s yacht. Lachlan had personally overseen the design of the 140-foot sloop — named Sarissa after a long and especially dangerous spear used by the armies of ancient Macedonia — ensuring that it would be suitable for family vacations while also remaining competitive in superyacht regattas. The cockpit could be transformed into a swimming pool. The ceiling in the children’s cabin became an illuminated facsimile of the nighttime sky, with separate switches for the Northern and Southern Hemispheres. A detachable board for practicing rock climbing, a passion of Lachlan’s, could be set up on the deck. But it was not the easiest environment for an 86-year-old man to negotiate. Murdoch tripped on his way to the bathroom in the middle of the night. Murdoch had fallen a couple of other times in recent years, once on the stairs while exiting a stage, another time on a carpet in a San Francisco hotel. The family prevented word from getting out on both occasions, but the incidents were concerning. This one seemed far more serious. Murdoch was stretchered off the Sarissa and flown to a hospital in Los Angeles. The doctors quickly spotted broken vertebrae, which required immediate surgery, as well as a spinal hematoma, increasing the risk of paralysis or even death. Hall called his adult children in a panic, urging them to come to California prepared to make peace with their father. 2 Few private citizens have ever been more central to the state of world affairs than the man lying in that hospital bed, awaiting his children’s arrival. As the head of a sprawling global media empire, he commanded multiple television networks, a global news service, a major publishing house and a Hollywood movie studio. His newspapers and television networks had been instrumental in amplifying the nativist revolt that was reshaping governments not just in the United States but also across the planet. His 24-hour news-and-opinion network, the Fox News Channel, had by then fused with President Trump and his base of hard-core supporters, giving Murdoch an unparalleled degree of influence over the world’s most powerful democracy. In Britain, his London-based tabloid, The Sun, had recently led the historic Brexit crusade to drive the country out of the European Union — and, in the chaos that ensued, helped deliver Theresa May to 10 Downing Street. In Australia, where Murdoch’s power is most undiluted, his outlets had led an effort to repeal the country’s carbon tax — a first for any nation — and pushed out a series of prime ministers whose agenda didn’t comport with his own. And he was in the midst of the biggest deal of his life: Only a few weeks before his fall on Lachlan’s yacht, he shook hands on a London rooftop with Robert A. Iger, the chief executive of the Walt Disney Company, consummating a preliminary agreement to sell his TV and film studio, 21st Century Fox, to Disney for $52.4 billion. But control of this sprawling empire was suddenly up in the air. 3 The Murdoch Family, 1973: Lachlan, Rupert, Elisabeth, Anna, James. The four grown children had differing claims to the throne. The 61-year-old Prudence, the only child of Murdoch’s first marriage, to the Australian model Patricia Booker (whom he divorced in 1965), lived in Sydney and London and kept some distance from the family business. But the three children from Murdoch’s second marriage, to Anna Mann (whom he divorced in 1999), had spent at least parts of their lives jockeying to succeed their father. Elisabeth (50), Lachlan (47) and James (46) all grew up in the business. As children, they sat around the family’s breakfast table on Fifth Avenue, listening to their father’s tutorials on the morning papers: how the articles were selected and laid out, how many ad pages there were. All of them had imagined that his ever-growing company might one day belong to them. As friends of the Murdochs liked to say, Murdoch didn’t raise children; he raised future media moguls. It had made for fraught family dynamics, with competing ambitions and ever-shifting alliances. Murdoch was largely responsible for this state of affairs: He had long avoided naming one of his children as his successor, deferring an announcement that might create still more friction within his family, not to mention bringing into focus his own mortality. Instead, Murdoch tried to manage the tensions, arranging for group therapy with his children and their spouses with a counselor in London who specialized 4 in working with dynastic families. There was even a therapeutic retreat to the Murdoch ranch in Australia. But these sessions provided just another forum for power games and manipulation. Over the years, Lachlan and James had traded roles, more than once, as heir apparent and jilted son. It was no secret to those close to the family that Murdoch had always favored Lachlan. (“But I love all of my children,” Murdoch would say when people close to him pointed out his clear preference for Lachlan.) But it was James who spent the first decades of the 21st century helping reposition the company for the digital future — exploiting new markets around the world, expanding online offerings, embracing broadband and streaming technology — while his older brother was mostly off running his own businesses in Australia after a bitter split from their father. When Lachlan finally agreed to return to the United States in 2015, Murdoch gave him and James dueling senior titles: All the company’s divisions would report jointly to them. It was an awkward arrangement, not only because they were both putatively in charge of a single empire. James and Lachlan were very different people, with very different politics, and they were pushing the company toward very different futures: James toward a globalized, multiplatform news-and-entertainment brand that would seem sensible to any attendee of Davos or reader of The Economist; Lachlan toward something that was at once out of the past and increasingly of the moment — an unabashedly nationalist, far-right and hugely profitable political propaganda machine. Only one of Murdoch’s adult children would win the ultimate prize of running the world’s most powerful media empire, but all four of them would ultimately have an equal say in the direction of its future: Murdoch had structured both of his companies, 21st Century Fox and News Corp, so that the Murdoch Family Trust held a controlling interest in them. He held four of the trust’s eight votes, while each of his adult children had only one. He could never be outvoted. But he had also stipulated that once he was gone, his votes would disappear and all the decision-making power would revert to the children. This meant that his death could set off a power struggle that would dwarf anything the family had seen while he was alive and very possibly reorder the political landscape across the English-speaking world. 5 As the children hurried to their father’s bedside in Los Angeles, it seemed as if that moment had finally arrived. 2. ‘I’VE NEVER ASKED A PRIME MINISTER FOR ANYTHING’ Media power has historically accrued slowly, over the course of generations, which is one reason it tends to be concentrated in dynastic families. The Graham family owned The Washington Post for 80 years before selling it to Amazon’s founder, Jeff Bezos. William R. Hearst III still presides over the Hearst Corporation, whose roots can be traced to his great-grandfather, the mining-baron-turned-United-States-senator George Hearst. The New York Times has been controlled by the Ochs-Sulzberger family for more than a century. The Murdoch empire is a relatively young one by comparison, but it would be hard to argue that there is a more powerful media family on earth. The right-wing populist wave that looked like a fleeting cultural phenomenon a few years ago has turned into the defining political movement of the times, disrupting the world order of the last half-century. The Murdoch empire did not cause this wave. But more than any single media company, it enabled it, promoted it and profited from it. Across the English-speaking world, the family’s outlets have helped elevate marginal demagogues, mainstream ethnonationalism and politicize the very notion of truth. The results have been striking. It may not have been the family’s mission to destabilize democracies around the world, but that has been its most consequential legacy. 6 Rupert Murdoch In New York, 1977. Over the last six months, we have spoken to more than 150 people across three continents about the Murdochs and their empire — some who know the family intimately, some who have helped them achieve their aims, some who have fought against them with varying degrees of success. (Most of these people insisted on anonymity to share intimate details about the family and its business so as not to risk retribution.) The media tend to pay a lot of attention to the media: Fox News is covered almost as closely as the White House and often in the same story.