Geliş Tarihi: Kaynakça Gösterimi: Yildiz, O. (2021). Is there a relationship 13.07.2020 between the institutional success of universities in Kabul Tarihi: webometric ranking system and their popularity on 02.06.2021 Facebook? A holistic case of Turkish universities. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, Yayımlanma Tarihi: 40(20), 310-330. doi: 10.46928/iticusbe.768930 25.06.2021 IS THERE A RELATIONSHIP BETWEEN THE INSTITUTIONAL SUCCESS OF UNIVERSITIES IN WEBOMETRIC RANKING SYSTEM AND THEIR POPULARITY ON FACEBOOK? A HOLISTIC CASE OF TURKISH UNIVERSITIES Araştırma Orkun Yildiz Sorumlu Yazar (Correspondence) Izmir Democracy University
[email protected] Orkun Yildiz is a faculty member in the Department of Management Information Systems at Izmir Democracy University, Turkey. He teaches and publishes scientific research in the fields of business value chain digital transformation, e/m commerce, enterprise business systems, and human-computer interaction. 310 IS THERE A RELATIONSHIP BETWEEN THE INSTITUTIONAL SUCCESS OF UNIVERSITIES IN WEBOMETRIC RANKING SYSTEM AND THEIR POPULARITY ON FACEBOOK? A HOLISTIC CASE OF TURKISH UNIVERSITIES Orkun Yildiz
[email protected] ABSTRACT Purpose: Social media is among the most important digital platforms that bring individuals and institutions together. In the digital age, universities use social media to share news and updates about the institution, research, teaching and social activities. Perhaps, one of the most critical indicators of success in the university account management process in social media might be the number of followers. Hence, this study examined whether there is a relationship between universities’ Facebook official account follower counts and universities’ position in the Webometrics university success ranking scale, which is an indicator of universities' institutional success.