MesseCity We combine space into a lively neighbour- hood – a versatile address around the focal point of the Exhibition Plaza. 4 & 5 Editorial Creating Connections – Experiencing Space. With its cathedral, bridges over the River and renowned city skyline, Cologne offers a wealth of outstanding locations that are rooted in the long history of the city and evoke the memory of every visitor.

Since the construction of the Hohenzollern Bridge more than 100 years ago, European rail traffic was directed from the north to south of the city via the Deutz intersection. Some years later, the imposing exhibition halls of the koelnmesse dating back to the 1920s emerged as a landmark at the city’s former gateway and left a distinct impression in the memory of every visitor to Cologne.

The significance of the exhibition hall entrance as a magnet and lively centre of a new city district with a large number of visitors unveils the opportunity of writing a new successful chapter in the city’s history at this particular location.

6 & 7 Near & Far &

10 & 11 Location & Connections One feature that distinguishes MesseCity is its ideal connection with transport net- works, including Cologne-Bonn Airport, and­ its integration within the city district ­of Deutz close to the city centre and with an impressive view of Cologne’s cathedral.

This connection between mobility and iden- tity makes this site an attractive office loca- tion in a very pleasant environment.

12 & 13 London in 5 hours 15 minutes Location & Local Connections

Integration of Urban Space and District – between Veedel (local district), Lanxess Arena and RTL

The plot is located on the site of the for- lities. Moreover, the Deutz-Mülheimer mer Barmer district between the tracks Straße opposite the eastern koelnmesse of the Deutz railway station in the south entrance ­has become a popular hotel and the koelnmesse exhibition halls in location (Dorint, Radisson SAS, Ibis). the north. To the west are the former The connection for vehicle traffic to the Rheinhallen, today used by broadcasting development is via the Deutz-Mülheimer company RTL and insurance group Talanx. Straße to the ­east of the site. A pedestrian South of the public passenger transport link to Cologne’s city centre is being plan- intersection, the Deutz railway station, ned via the Hohenzollern Bridge. Distinc- lies Cologne’s popular neighbourhood dis-­ tive to the site are its strong visual axes trict Deutzer Freiheit, which besides its­ to Cologne’s cathedral and the exhibition central shopping street offers many hall tower, which give significant spacial gas­tronomic and infrastructural faci- identity to its design.

16 & 17 Lively & Versatile &

20 & 21 Urban Planning The central idea of the urban planning ­concept is a living district – a versatile ­development around the Exhibition Plaza. This is created by its multitude of connec- tions and networks as well as an appealing architecture.

22 & 23 Urban Planning & Connections create interchange … … and a versatile address.

24 & 25 Since the urban block development lies on the periphery of the central location, the historical core within the Deutz district will be preserved and the atmosphere, the vita- lity and the quality of the area will continue to thrive. Furthermore, the structural forms selected for the development optimise both the interchange and the spatial rela­ tionships between the individual buildings.

26 & 27 Urban Planning

Layout and Address: South / West Exhibition Plaza

The south/west area of the development From the west, the urban concept offers As “Primus Inter Pares” the substructured shows both the visual and view dimen­ excellent views of Cologne’s city centre Exhibition Plaza forms the heart of the sions of the new district. In the south, the and cathedral. The detached, highest point new district. A spacious area is being cre-­ rhythmical structured façade design bor- at the Exhibition Plaza follows this prin- ated for public use offering a view of ders both the railway line on one side and ciple with its elevated ground levels in the Cologne’s cathedral and a place in which the public plaza on the other side leading south and creates viewpoints, orientation to relax and unwind. The integrated use of to Deutz railway station. and conciseness. space comprises an area to hold events and conferences, which can be utilised by koelnmesse as well as neighbouring occupants.

28 & 29 Urban Planning

Layout and Address: North / East Blocks Highest Points

The eastern side of the development forms­ Along the access road, the façade design The urban planning concept in accordance The highest points defined in the initial a boundary with its ten storeys on Deutz- of the Exhibition Plaza analogous to the with the development parameters envisa- concept are to be accentuated by creating Mülheimer Straße / corner of Neue Barmer south side, with its protrusions and reces­ ges a seven-storey structure, which will detached structures. Each structure in Straße that in turn form the entrance to ses accentuates the verticality and inte- intensify the impact of the architectural the vertical definition will blend in with the new neighbourhood. The building with grates the Exhibition Plaza into a public boundary within the ensemble and will its neighbour in order to create a design its cantilever structure is one of the high- area. The remaining façades create a con- thus create a well-balanced urban picture. in harmony with the structures along a lights that can be observed when approa- tinuous feeling of movement thus creating continuous street boundary near to Neue ching from the north side and blends in a spacial contrast to the stringency of the Barmer Straße. well with the design of the overall deve- Exhibition Hall façades. The highest point lopment. in the west, is complemented by the Exhi- bition Hall Tower and Cologne’s cathedral.

30 & 31 Access

MesseCity Cologne can be easily reached of the highest point East or the Exhibition by different transport modes from various Plaza has been created, which enables sides. The site can be accessed by road traffic to flow in a loop in the area. All other from the north and by pedestrians from connections mainly serve as pedestrian the south. access and create via a simple network of paths, an ideal connection with Messe­ A street area lies only in the vicinity of City Cologne from the individual areas of Lenneper Straße to the south of the eas- koelnmesse, Deutz railway station and tern building development where access Cologne’s city centre. to potential hotel and congress facilities

32 & 33 34 & 35 Concise & Prominent &

38 & 39 Development Sites The Exhibition Plaza located in the centre­ of the site, connects the eastern and wes­ tern development sites and forms a lively district as a result of its public use of space. Accessed mainly via the Neue Bar- mer Straße in the north, the buildings form a distinctive address and internal areas that offer a very comfortable occupancy.

The diversity of the surrounding area conti- nues with diverse spaces and ambiance in the urban concept.

40 & 41 Development Sites

+25,50

Konferenz...

+ 4,50m Foyer Restaurant

+/- 0,00m Gastronomie Lobby +/- 0,00m

Tiefgarage Veranstaltung / Ausstellung Parken ICE Trasse / 4 Gleisige Erweiterung Deutz-Mühlheimerstraße

Layout and Address: Western Plots

The western plot of the development is Neue Barmer Straße. The street and plaza dominated by the public open space in the areas will predominantly remain free of south and by the Neue Barmer Straße in vehicle traffic. An atrium as a unifying ele-­ the north. In order to connect these two ment functions as a representative en­ areas of different character, the pathways trance with a view of the Cologne’s cathe- are to be widened at each end so that the dral. Flushed with the adjacent highest connected spaces will have a concise con- point, the glass atrium forms a continuous tour as well as a distinctive address. Un- edge, and thus a clear definition of the derground parking access is planned via district to the railway line in the west.

42 & 43 Development Sites

+60.00

+25,50

Konferenz...

+ 4,50m Foyer Restaurant

+/- 0,00m Gastronomie Lobby +/- 0,00m

Tiefgarage Veranstaltung / Ausstellung Parken ICE Trasse / 4 Gleisige Erweiterung Deutz-Mühlheimerstraße

Layout and Address: Eastern Plots

Two buildings are located on the eastern to­ the Exhibition Plaza as a flexible event plot. The development on Deutz-Mülheim centre enables a close functional and Straße accentuates the entrance to the spatial link between these two proper- neighbourhood with its the ten-storey ties. Catering facilities are envisaged for structure and the cantilever design poin- the first floor, which will stimulate the ting northwards. The spacious façades atmosphere within the Exhibition Plaza. facing the Cologne’s cathedral clearly dis­- Lenneper Straße to the south of the deve­ tinguish the special location, providing lopment offers separate access to the both high-quality space for offices and entire eastern plot. By returning the lower hotels directly adjacent to the exhibition floors of the highest point on two sides, a hall entrance. In addition, the proximity prestigious address will be attained.

44 & 45 +1

0

-1

Exhibition Plaza

The new MesseCity Cologne district parti­- bition Plaza can be used for musical and cularly stands out as a result of its diverse theatrical performances, corporate events surroundings. The exhibition halls in the and conventions. If required, the areas can north, the Deutz railway station in the also be connected to one another. The spa- south and Cologne’s city centre in the west. cious opening to the bridge offers views The Exhibition Plaza, as the interface with­ and allows a natural source of light into in this spectrum, creates a contentual and the internal area. By means of access on spatial link. As a public space with a very both sides via the stairway from the north pleasant atmosphere, it is the pivot and and south, a public space can be linked hub for routes between the railway station, at different levels. These access options exhibition halls and the city as well as a as well as the the diversity of spatial use traverse within the office landscape with within the internal area stimulate both a space for gastronomic facilities. The event lively atmosphere and provide an intercon- area within the lower levels of the Exhi- nection of the eastern and western areas.

46 & 47 Development Sites

M Sky Lounge L Sky Lounge

+25,50

Zimmer Zimmer

Konferenz Konferenz

Foyer Restaurant Foyer Restaurant

Gastronomie Wirtschaft Lobby Vorfahrt Gastronomie Variabel Variabel Wirtschaft Lobby Vorfahrt

Veranstaltung/ Ausstellung Technik Parken Veranstaltung/ Ausstellung Technik Parken

SchaufensterM esse SchaufensterM esse Anlieferung Anlieferung

Nebeneingang Nebeneingang

Bestuhlung Bestuhlung Musicalver anstaltung Musicalver anstaltung

Bühne Bühne

Luftraum Luftraum - 6.00 - 6.00

Foyer Foyer 0.00 0.00

Eingang Eingang

Exhibition Plaza Plots M L

The Exhibition Plaza as a spacial centre accessible roof-top area and the glass This variant, accessible via a deeper under­- Compared to the previous variant, an opti- of the new district is characterised in its lobbies located in the north and south. ground connection foresees the construc- on is planned for a functional intersection contentual design by the adjacent sur- In order to develop its full potential, the tion of a two-storey hall with a one-sided to the adjacent buildings. In the case of roundings. It is a diverse usable space, koelnmesse company is to be involved connecting gallery. The rooms located a potential space usage for hotels of the which is able to be used for different pur­ in the further coordination regarding the below the gallery can be used as an exten- highest point in the east and of large- poses such as a musical or congress hall segments for use already presented. sion area to the main hall and offer a wide scale user in the west, a functional and to use as a transfer space for exhibitions. range of exhibition possibilities to tiered spatial connection with the changing use The concept of the area foresees variants room-sizes suitable for the use of confe- of space for events, musicals and con- of differing scales. Common to both is the rences. gresses is planned.

48 & 49 Relaxing & Natural &

52 & 53 Open Space The open space concept describes a versa- tile external area referring to the new deve- lopment and thus creates a balanced urban overall picture. With regard to the configu- ration of various partial areas, the design focuses on an interplay of the most diverse parameters and uses of space.

54 & 55 N

Structure of the Open Space Concept

56 & 57 Open Space

Public Area – East / West Connection The Paths to the North / South Connection Central Exhibition Plaza

The chosen concept is divided into three The paths on the western plot comple- The Exhibition Plaza is orientated towards The symbiosis of steps and ramps on the topographical segments of varying inten- ment the public open spaces. Lines of the views of the new building blocks and edge of the Exhibition Plaza not only serve sity. trees direct the visitor to the area in the forms the focus of the design. The south as unimpeded access, but also invites south and offer additional seating pos­ entrance to the Exhibition Halls includes visitors to enjoy the view of the Cologne’s The public areas to the south are essen- sibilities. Flowerbeds mark a place to re- an imposing forecourt as a result of this cathedral. There is also the option to to tially an assembly of plazas and grassed lax and unwind and are planted at varying spacial extension. In addition to external install a lift in the adjacent buildings to areas, where the shapes created reflect distances allowing unimpeded access catering facilities, the Exhibition Plaza will the Exhibition Balcony. the geometry of the façade design, thus in between the buildings. be enlivened by central water fountains, harmony with the project design. The in- which can be turned off on whenever there dividually sculptured grassed areas offer is a high volume of visitors. This will con- seating possibilities and the continuity of tribute to the universal and flexible use of the landscaped area is intermingled with the forecourt. a small area of space allowing playground facilities for children.

58 & 59 Attractive & Timeless &

62 & 63 Marketing & Outlook The realisation of the MesseCity Cologne development project offers a unique opportunity to develop the previously untapped potential of Cologne’s limited useable space today. The attraction of the exhibition halls and the appeal of the new development with a view of the Cologne’s cathedral benefit the planned hotel and conference use and will also attract renowned companies.

At the end of this process, a successful development project will be completed for Cologne that will enrich the city’s life.

64 & 65 STRABAG Real Estate Assets for Generations

STRABAG Real Estate GmbH (SRE) ranks Hamburg-based ECE develops, plans, among the leading project development realizes, leases out and manages large companies in and Europe and is commercial real estate, including corpo- part of STRABAG SE, a European-based rate headquarters, office towers, traffic technology group for construction ser- properties, industrial buildings, logistics vices as well as a leader in innovation centers, and shopping centers since 1965. and financial strength. In addition to its ECE has developed more than 977,000 m² headquarters in Cologne, SRE is repre- of office space to date and manages more sented with locations in the main Ger- than 375,000 m² of office space. man business centres, in Poland, in Austria and in Romania. The company’s The ongoing construction and planning range of services covers all phases of volume of the ECE group, which operates project development – from initiation, in 14 countries, amounts to 2.8 billion euros. planning and realization, right through With 199 centers under management, ECE to leasing and sale. SRE’s wide-ranging is European market leader in the develop- portfolio includes the development and ment, construction, and operation of shop- realization of office, business and com- ping centers. mercial real estate projects, also covering housing, hotels and special-type properties.

In addition to its own project develop- ments, the company offers its range of services also to third parties. Since its establishment in 1965 the company has completed real estate properties with a volume totalling over 7 billion Euro and including such prestigious projects as the MILANEO in Stuttgart which was named “Best Futura Mega Project” at the 2013 MIPIM and “Best New Shopping Centre” at the 2015 MAPIC, the UPPER WEST in Berlin, the Dancing Towers in Hamburg, which was awarded with four renowned national and international property awards, and the Forum Mittel- rhein in Koblenz which was proclaimed winner of the 2013 immobilienmanager Award.

Editor

Messe City Köln GmbH & Co. KG Heegbarg 30 22391 Hamburg Tel. +49 40 60606-0 [email protected] www.messecity-koeln.de Leasing and Contact

STRABAG Real Estate GmbH Siegburger Str. 229c 50679 Köln Herrn Rainer Maria Schäfer Tel. +49 221 824-2010 Fax +49 221 824-3079 [email protected] Version: March 2015 www.messecity-koeln.de