Recovery Plan Agenda

RECOVERY PLAN AGENDA

LOOKING TOWARDS THE POST COVID-19 FUTURE

CHANGES IN CONSUMER BEHAVIOUR

CHANGES IN CONSUMER PURCHASES

CHANGES IN MEDIA CONSUMPTION LOOKING TOWARDS THE POST COVID-19 FUTURE NOBODY KNOWS WHAT WILL HAPPEN. THERE ARE NO PREVIOUS HEALTH EMERGENCIES OF THIS NATURE AND SCOPE, AND THEREFORE THEIR IMPACT ON THE REAL ECONOMY HAS NOT BEEN HISTORICALLY PROVE GLOBAL ECONOMY HAS SUFFERED, AFTER 3 MONTHS THE PANDEMIC HIT CHINA, THE ACTIVITY IS STARTING TO RESUME

Source: PWC / Deloitte Economic evolution in past crises

March – May 2003 May – Aug 2015 IN PAST HEALTH CRISES, ACTIVITY GENERALLY Industrial production RESUMES WITHIN TWO Retail MONTHS AFTER THE REDUCTION IN THE Passenger traffic NUMBER OF INFECTIONS Retail

No. of newly No. of newly infected infected

Source: PWC / Deloitte Recovery after crisis 2008 vs COVID /2019

ECONOMY EXPERTS DO NOT CONSIDER THAT THIS CRISIS HAS A SCOPE AND IMPACT 7 quarters 11 quarters SIMILAR TO THAT OF 2008 1 – 2 quarters

2008 COVID

Source: PWC / Deloitte Intermittent social distancing scenarios with current and expanded critical care capacity

OTHER EXPERTS FORECAST THAT WE COUD LIVE IN A INTERMITTENT SOCIAL DISTANCE UNTIL 2024

HOW RECOVERY LOOKS IN DIFFERENT INDUSTRIES - REVENUE DECLINE VS 2019 Deloitte : PWC / PWC : Source 10

2021 2

OUR REGION WILL 0

COME BACK ON region in -2

3.5 – 7.5% trend -4 -6 GROWTH LEVEL IN GDP -8

2021 -10 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Bosnia and Herzegovina 5.6 -0.8 0.8 0.9 -0.7 2.4 1.1 3.1 3.2 3.1 3.6 2.7 -5 3.5 Bulgaria 6.1 -3.4 0.6 2.4 0.4 0.3 1.9 4 3.8 3.5 3.1 3.4 -4 6 Croatia 1.8 -7.4 -1.5 -0.3 -2.2 -0.5 -0.1 2.4 3.5 3.1 2.7 2.9 -9 4.9 Serbia 5.7 -2.7 0.7 2 -0.7 2.9 -1.6 1.8 3.3 2 4.4 4.2 -3 7.5 Slovenia 3.5 -7.5 1.3 0.9 -2.6 -1 2.8 2.2 3.1 4.8 4.1 2.4 -8 5.4

Bosnia and Herzegovina Bulgaria Croatia Serbia Slovenia

Source: IMF 1/3 OF G7 COUNTRIES’ RESIDENTS SAID HOW THEIR PERSONAL INCOMES ARE ALREADY AFFECTED WITH COVID-19 CRISIS

Source: PWC / Deloitte Search: Deferred Payment

120

100

IN SERBIA SEARCH FOR 80

TERM ‘DEFERRED PAYMENT’ 60 IS INCREASING 40

0 8/18/19 9/18/19 10/18/19 11/18/19 12/18/19 1/18/20 2/18/20 3/18/20

Deffered Payment

Source: Google Estimated distribution of disposable income per capita in Spain (%)

IN 2021 SOME OF THE CONSUMERS’ PRIORITIES WILL CHANGE. EXAMPLE IS SPANISH SPENDING

Precrisis Isolation 2021

Source: IMF 3.1% 8.70% 7.0% 4.5% 14.7% 3.90% 4.9% 6.3% 3.90% 5.1% 4.1% 5.2% IN OUR REGION 5.2% 9% 6.7% 7.8% 5.3% 2.30% 8.3% 4.8% EXPENDITURE ON 4.70% 5.9% 3.2% 4.0% FOOD IS ALREADY 11.4% 9.3% 4.1% 7.1% 7.2% 13.3% 16.7% HIGHER THAN 13.20% 9.7%

EUROPEAN 19.9% 16.8% AVERAGE 24% 34.3% PERSONAL EXPENDITURE PERSONAL In Serbia, we spend 18.8% 19.0% 11.0% 3 times more on 2018 EU 2018 Srb 2018 Cro 2018 Bug

food FOOD AND DRINK HOUSING TRANSPORT OTHER PERSONAL OBJECTS AND SERVICIESS CLOTHING COMMUNICATIONS RECREATION AND CULTURE ALCOHOLIC DRINKS AND TOBACCO HEALTH EDUCATION RESTAURANTS AND HOTELS HOUSEHOLD EQUIPMENT

Source: Eurostat LOOKING CLOSER TO THE CATEGORIES THAT WILL INCREASE IN THE NEW NORMAL

SALES INCREASE (+)

Food & Beverages Medical / Life Insurance Indulgence Beauty Personal care products Outdoor gym Nutritional support Pharma Online entertainment (e-games, OTTs, Household cleaning streaming…) Food & Beverages Household cleaning Mobility solutions Pharma Toys Online entertainment DURING AFTER COVID-19 COVID-19 Apparel Alcohol OOH Entertainment Appliances OOH Dining Consumer electronics Flights Gym Automotive Beauty Luxury Fuels / oil Tourism Automotive OOH Dining OOH Entertainment Luxury (-) Tourism SALES DECREASE Flights

Source: Spotlight Covid-19 IPG Mediabrands *Sales increase & decrease comparing to a normal period, not during the crisis CHANGES IN CONSUMER BEHAVIOR CONSUMER BEHAVIOUR ROADMAP

As a result of the pandemic, consumers have adapted to this new environment, emerging new behaviors as a result of confinement. Some of them, will stay in the long term, and we need to seize the opportunities that this new behaviors bring to brands.

DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL

I DIGITAL COMMUNITIES II PLAY WITH ME III VIRTUAL LIFE IV DO IT YOURSELF

BALCONING

HUMOR FIRST CONSUMER BEHAVIOUR THAT WON´T CONTINUE AFTER COVID-19

BALCONING The new way to socialize with your community

Once the quarantine is over, people will be back to socialize with their regular friends and won´t have the need to interact with their community... Yet, in our region, we have special relationship with neighbors. CONSUMER BEHAVIOUR THAT WON´T CONTINUE AFTER COVID-19

HUMOR FIRST

Humor has an exit route

We are already seeing a decrease in the number of memes and jokes shared and this will end once the crisis is over. Consumers will look for different approach in the messages. CONSUMER BEHAVIOUR THAT WILL BE PART OF THE NEW NORMAL

I DIGITAL COMMUNITIES Digital connections are more important than ever When we go back to normal, we will not stop getting physically together for important things or celebrations... but many social relationships can become much more digital and remote or simply we´ll do them at home with a reduce group of friends. CONSUMER BEHAVIOUR THAT WILL BE PART OF THE NEW NORMAL

II PLAY WITH ME

The e-games communities grew during the confinement specially in the e-sports category. In the new normal, we´ll se a drop in the hours of time spent on videogames (people will have other responsibilities to attend) but the number of users will continue growing and this will be an important opportunity for brands. E-GAMING STARTS TO CHANGE SPORT AS WELL AS OTHER SOCIAL ACTIVITIES

Sports viewers worldwide, by League 2018

NHL 65

MLB 114

ESPORTS 167 Millions Millions $

NBA 231

NFL 270

0 50 100 150 200 250 300 IT’S PLACE OF GATHERING FOR MANY GENERATIONS. OUR REGION IS FOLLOWING THR TREND

47%

21% 26% 27% 26% 22% 24% 24% 22% 16% 20% 19% 15%

WAVE X: Took part in online multi-player game in last 24 hours, 16-54

CONSUMER BEHAVIOUR THAT WILL BE PART OF THE NEW NORMAL

III VIRTUAL LIFE

Leisure brought to online world The Louvre Virtual tours, livestreams, have become popular ways of allowing Solomon R. Guggenheim Museum people to still experience leisure. Van Gogh Museum Getty Museum.... After the isolation period, we´ll Novembar Galerija... see how this digital experiences will be more important than ever. The streaming and immersive technology will play a vital role. CONSUMER BEHAVIOUR THAT WILL BE PART OF THE NEW NORMAL

IV DIY Unleash the creativity of consumers

With many businesses closing during the quarantine, services that were typically outsourced are left to consumers to find alternative solutions. People have find out how creative and resourceful they can be at home, and although they´ll go out to do some of these activities, they´ll complement them with the ones at home. DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL IMPLICATIONS & OPPORTUNITIES FOR BRANDS

When the quarantine is over, the new normal will adapt some of the behaviors that we´ve see through this period and incorporate them into their routines.

DIGITAL PLAY WITH VIRTUAL DO IT COMMUNITIES ME LIFE YOURSELF

Deliver something that makes the Bring together friends & special Capitalize new leisure moments Boost creativity to allow audience’s experience better than consumption moments at home at home. consumers go one step further it would have been without your around brand products. in their DYI activities. brand’s involvement. Partner with other institutions Create virtual-based revenue to sponsor experiences & Offer packs & promotions to Add value doing something that streams such as app-based activities. ease this activities. benefit the “space” not just the services. brand. Use streaming and immersive Content and tutorials to help Use the new channels as a new technologies to create consumers develop their DIY Understanding your audience’s touch points where consumers meaningful experiences with activities. motivations and identify how you interact in their digital consumers. can actively enhance their communities. enjoyment. CHANGES IN CONSUMER PURCHASES CONSUMER PURCHASE ROADMAP

Due to the health crisis, consumers have adapted the way they shop and have changed their priorities. Once the pandemic is over, they will maintain some of this habits and boost other to help them go through the “new normal”, where health and security are the main drivers. DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL

STOCKPILING

INDULGENCE

I ONLINE SHOPPING II PROXIMITY, CONVENIENCE & VALUE FOR MONEY III TRUSTED BRANDS

TRY NEW PRODUCTS

DEVICES FOR HOME ACTIVITIES IV HEALTHY PRODUCTS / EXPERIENCES V SANITATION / PREVENTION / PRODUCT SECURITY VI ENVIRONMENT FRIENDLY DURING THE CONFINEMENT, CONSUMERS EXPERIENCED TWO PURCHASE PHASES THAT WON´T CONTINUE AFTER COVID-19

STOCKPILING INDULGENCE

After some first purchases more The Coronavirus crisis has motivated by fear, now citizens prompted consumers to make have accepted and de-dramatized "Panic Purchases". this fact and we are beginning to manage their consumption more The first weeks of the rationally and they increased the confinement, people increased purchase of indulgence products. their shopping in certain categories (+250% hand soaps, Sales of beer in Spain went up to +122% canned food, +119% 78%, alcohol up to 24%, and dairy products…) +23% in chocolate.

Source: Kantar Worldpanel THE LOCKDOWN HAS MADE CONSUMERS TO TRY NEW PRODUCTS AND EXPERIENCES BUT THIS WON´T CONTINUE AFTER THE CRISIS

TRY NEW DEVICES HOME PRODUCTS ACTIVITIES Consumers tried new product Consumers increased the buying categories & brands of home devices As a result of the confinement, the We saw hoy the sales of certain availability of time & sometime the products increased: +450% in sales of problems with the stock, 84% of static bikes, +100% in laptops and consumers said they tried new +47% of printers. products during the isolation period. But as we go back to normal, Although they will continue with their consumers will shift to brands they in-house activities, They have already trust and products they already know. equipped their homes, so they won´t need to buy more items.

Source: Kantar ONLINE TRANSACTIONS WILL INCREASE

I Search: Supermarkets ONLINE 120 SHOPPING 100

We have already seen how transactions through 80 the web have significantly increased during the crisis tripling its growth rate in developed EU 60 countries.

40 Nearly 40% of current online grocery shoppers made a first online grocery purchase in March. After the crisis, online transactions are expected 20 to continue to increase, especially for certain 0 categories such as skin care, makeup or personal 1/5/20 1/12/20 1/19/20 1/26/20 2/2/20 2/9/20 2/16/20 2/23/20 3/1/20 3/8/20 3/15/20 3/22/20 3/29/20 4/5/20 4/12/20 care, although physical commerce will continue to have relevance especially for the food maxi buy online: (Serbia) idea buy online: (Serbia) category. vero buy online: (Serbia) univerexport buy online: (Serbia) lidl buy online: (Serbia) konzum buy online: (Croatia) Bulgaria Croatia Serbia

INTERNET USERS IN OUR REGION USE ONLINE SHOPPING LESS THAN IN 31% 57% 44% OTHER COUNTRIES. SOME EUROPEAN COUNTRIES, DESPITE ALL GOOD CONDITIONS THEY HAVE FOR ONLINE SHOPPING, ARE NOT ON THE LEVEL UK Germany Denmark Sweden OF MOST DEVELOPED MARKETS DUE TO DIFFERENT CLIMATE AND CULTURE 91% 84% 86% 84%

Italy Greece Portugal Spain

49% 51% 51% 64%

Source: EMARKETER ONLINE SHOPPERS SEGMENTS BY AGE

29% 37% 36% 33% 29% IN EU ONLINE SHOPPERS ARE MOSTLY AGE 25-44 18-24 25-34 35-44 45-54 55-64

• CLOTHING • HOUSE STUFF ONLINE SHOPPERS SEGMENTS BY GENDER • TICKETS • TRAVEL • ENTERTAINMENT • FOOD 30% 36%

Female Male

Source: RBS UM 74% Serbia 60% 59% 56%57%

42% 39% 36% 37%

23%

IN SERBIA AND CROATIA, 4% 4% 2% 1% 3% 1% BEFORE COVID-19, 0% 0% 0% 0% GROCERIES WERE BOUGHT BY 62% 4% -12% OF 59% 59% Croatia 54% 53% POPULATION18+ 39% 35% 37% 32% 30%

12% 10% 7% 6% 6% 0% 0% 0% 0% 0%

WEBROOMING ONLINE SHOPPERS STORE-SHOPPERS SHOWROOMING INSPIRATION ONLINE, BUY IN STORE INSPIRATION ONLINE, BUY ONLINE INSPIRATION IN STORE, BUY IN STORE INSPIRATION IN STORE, BUY ONLINE

18-24 25-34 35-44 45-54 55-64 Source: RBS POLARIS 79% 77% 71% 67% Serbia 58%

35%

21% 22% 16% 18% 10% 3% 4% 4% 6% 5% COSMETICS WAS 0% 1% 1% 1%

BOUGHT BY 4% - 72% 70%70%67% 12% Croatia POPULATION 54% 18+ 36% 23% 21% 15% 14% 13% 9% 7% 9% 7% 6% 4% 0% 2% 0%

WEBROOMING ONLINE SHOPPERS STORE-SHOPPERS SHOWROOMING INSPIRATION ONLINE, BUY IN STORE INSPIRATION ONLINE, BUY ONLINE INSPIRATION IN STORE, BUY IN STORE INSPIRATION IN STORE, BUY ONLINE

18-24 25-34 35-44 45-54 55-64 Source: RBS POLARIS Search: Pay Online Search: Home Delivery

DURING 120 120 + 80% CONFINEMENT, + 80% 100 100 increase from increase from WE HAVE BEEN Feb to March Jan to March 80 TRYING TO 80 60 FIND SOLUTION 60

40 FOR ONLINE 40

GROCERY 20 20

SHOPPING AND 0 0 ONLINE PAYMENT

Serbia Croatia Serbia Croatia

Source: POLARIS CONSUMERS WILL BE DRIVEN BY CONVENIENCE AND VALUE FOR MONEY

At what places do you usually make your grocery purchase? (both small and big purchases included) II SERBIA 70 Supermarkets PROXIMITY, CONVENIENCE & 65 66 62 VALUE FOR MONEY Minimarkets 60 56 Consumers adapted their buying habits and Hypermarkets started shopping in the proximity 50 47 47 45 Traditional / Local stores establishments . 43 46 42 43 40 40 43 42 Specialized stores (bakeries, meat stores..) For a very important segment of the 30 29 28 population, this crisis has brought serious 30 Drugstores (Lilly, DM...) 28 24 economic consequences and they will look 21 22 Discounters (Lidl..) for products and formats that help them 20 22 22 16 13 save money. 13 14 Healthy food stores 10 13 10 4 Cash&Carry 2 4 4 4 4 2 0 May 2018 Nov 2018 May 2019 Nov 2019

Source: Kantar / McKinsey/ Ipsos BrandPuls CONSUMERS WILL STICK TO BRANDS THAT HELPED THEM TO GET THROUGH THIS CRISIS

III TRUSTED BRANDS As consumers change to adopt new behaviors and habits, they’re sticking by the brands they’ve long trusted to get them through and beyond the crisis.

The consumer wants to keep in touch with the brands and demands a communication that is specific to the moment we live in, that will give them confidence.

When the Covid19 crisis ends, the relationship with brands will be strengthened, with those brands that performed better during this crisis

Source: Kantar / McKinsey/ THE WIDESPREAD OF THE VIRUS HAVE PUT HEALTH AND SECURITY ON TOP OF MIND FOR CONSUMERS

IV V HEALTHY LIFESTYLE SANITATION / PREVENTION / PRODUCT SECURITY Consumers will be seeking greater There is need to boost immunity, assurance that the products they buy are exercise more and eat healthy... free of risk and of the highest quality when it comes to safety standards and efficacy, particularly with respect to cleaning All health related categories will go to products, antiseptics and food items. the top of mind of consumers; insurance, nutrition and sports look to FMCG brands and retailers can deliver grow in the mid-long term. these quality and safety assurances by communicating, or highlighting, the steps that were taken to ensure healthy, hygienic, and safe provision of products, especially fresh ones.

Source: Kantar / Toluna/ Boston Consulting Group A FOCUS ON NATURE COULD PROVIDE OPPORTUNITIES TO RECOVER FROM THIS PANDEMIC

ENVIRONMENT FRIENDLY

The crisis has caused many consumers to change their perception of the environment.

We should expect consumers to gravitate even more to locally sourced products to minimizing possible exposure to COVID-19

Adopting sustainable practices during a time when most consumers are watching could help establish you as an industry pioneer and a responsible brand.

Source: Kantar DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL IMPLICATIONS & OPPORTUNITIES FOR BRANDS

When the quarantine is over, the new normal will adapt some of the behaviors that we´ve see through this period and incorporate them into their routines.

ONLINE PROXIMITY, CONVENIENCE TRUSTED HEALTHY SHOPPING & VALUE FOR MONEY BRANDS LIFESTYLE

Embrace ecommerce in other Offer more than just a affordable Work on benefit programs and Opportunity for new online categories and boost mobile price and focus on the consumer other incentives that drove services such as telemedicine, commerce & social commerce. experience. loyalty. nutrition, sports…

Accelerate the innovation efforts Rethink the assortment of brands Create value for consumers in Focus on the health benefits of to stay ahead of the curve. in regional supermarkets and high-priority areas. brands & products. empower local brands. New customer experiences that Reframe the appeal of the Promote healthy lifestyle line up with remote, digital, or Take care of the stock and be brand to reflect the developing among consumers. home delivery trends. present in most establishments. concerns of the target audience. DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL IMPLICATIONS & OPPORTUNITIES FOR BRANDS

SANITATION / PREVENTION ENVIRONMENT / PRODUCT SECURITY FRIENDLY

Adopt sustainability initiatives that Communicate why the brand´s products and integrate well with your digital presence supply chains should be trusted. and engage with customers. Bringing existing practices and precautions to Share sustainability journeys, clean living the forefront to allay shopper concerns. tips, and provide consumers a climate- friendly user experience while shopping Offer contactless and save checkout options. MEDIA CONSUMPTION CHANGES MEDIA CONSUMPTION ROADMAP

Media consumption has been one of the habits that have changed the most due to the quarantine. Many of the consumption habits that we have seen intensified during this time were already on the rise in the times before the health crisis, but this situation has pushed them.

DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL

+ TV

+ TV DAY TIME

I + STREAMING SERVICES +SMART TV

+ ONLINE MUSIC (SPOTIFY, DIZER…)

II + ONLINE PRESS III + VIDEO CONFERENCING APPS IV +SOCIAL NETWORKS

Source: IPG MEDIABRANDS / MEDIA CONSUMPTION THAT WON´T CONTINUE AFTER COVID-19

Serbia TV Croatia During first 2 weeks of confinement TV THE HIGH CONSUMPTION OF Total increase in Croatia was viewership increased by 33% on 4+ vs TELEVISION DURING THE 23%. Channels broadcasting 2019. The biggest growth was on TA online school classes increased age 4-17 and 18-24. Channels that CONFINEMENT WILL NOT BE 3x - HRT3, HRT4 and N1. informed audience about current SOMETHING THAT WILL LAST IN Leading channel Nova TV had situation had highest increase - RTS TIME BECAUSE IN THE NEW 4% decrease. and Pink and RTS cable that HRT1 and RTL increased 23% i broadcasted online school classes NORMALITY WE WILL RETURN, 34%. (+475%). PROGRESSIVELY, TO HAVE THE DT increased 31% . 34% was DT increase. SAME SCHEDULES AS BEFORE

Source: POLARIS MEDIA CONSUMPTION THAT WILL BE PART OF THE NEW NORMAL Search: Netflix

120

100

80 I 60 40

ONLINE 20

ENTERTAINMENT 0 (OTTs, Smart TV, Online music)

Migration from linear to digital TV Netflix: (Croatia) Netflix: (Serbia) consumption & rise of streaming music

8 out of 10 new users of the audiovisual Search: Online TV content platforms (Netflix, HBO, Amazon 120 Prime Video…) think of keeping their 100 subscription after the crisis. In the new reality, we see a maintenance of this service, 80 although with a reduction of platforms per 60

individual or plan adjustment. It’s the same 40 with streaming music services (Spotify, Prime Music, Apple Music…) 20 0

Online tv: (Croatia) Online tv: (Serbia)

Source: POLARIS MEDIA CONSUMPTION THAT WILL BE

PART OF THE NEW NORMAL 120 Search: Vecerniji List 100

60 II 40 20

ONLINE PRESS 0

Increased need to stay informed The online press is, as we have seen, one of Vecernji List: (Croatia) Vecernji List: (Serbia) the leading media during this crisis. The whole situation around the global health crisis has led to a need to be informed and Search: Blic updated on all changes and measures 120 taken. 100 80 We observe increase in the consumption of digital information platforms, which will 60 endure in the new reality as a new media 40 consumer habit… but there is also a 20

decrease in Ser and Cro after the 0 quarantine.

Blic: (Croatia) Blic: (Serbia)

Source: POLARIS MEDIA CONSUMPTION THAT WILL BE PART OF THE NEW NORMAL

III VIDEO CALL APPS

The media that most increase its consumption are those that allow us to be connected with our family and friends.

All digital communities behaviors that has appeared during the COVID-19, will be closely related to the use of applications to make video calls.

Source: IPG MEDIABRANDS / More Than Research + Toluna MEDIA CONSUMPTION THAT WILL BE PART OF THE NEW NORMAL

IV SOCIAL NETWORKS Important growth of short video social networks These media are being the great allies.

Closely linked to the need to be entertained at home and to stay connected with your loved ones, the time we spend on social networks and the number of new users has increased. The time we spend on them, will return to normal with the return to work, school, high school… but the new users will endure in the new reality.

Source: IPG MEDIABRANDS / More Than Research + Toluna DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL

IMPLICATIONS & OPPORTUNITIES FOR BRANDS When the quarantine is over, the new normal will adapt some of the behaviors that we´ve see through this period and incorporate them into their routines.

ONLINE ONLINE PRESS ENTERTAINMENT

The number of connected televisions will have increased as a result of the high Perfect opportunity to take advantage of the growing confidence of the audiovisual consumption during the quarantine. This fact will boost all the newspaper platforms. In an era with so much fake news, it is those traditional actions of addressable TV. We must discover the opportunities of new newspapers that represent "truthfulness“. Brands must be present in these technologies to connect with our consumers and take full advantage of all the environments in a native way and providing valuable content to capitalize data obtained during this time (interests, content, kind of household...) and consumers' concerns and worries. begin to cluster consumers. It will be important to work on a ‘Single customer view’ touching the right data Possibility to start using the big screen for shopping. drivers and make advertising much more addressable, less intrusive and more personalized. Smart TV new advertising opportunities (HBBTV, more product placement, shoppable tv ads…)

The era of podcasts & branded playlists. DURING COVID-19 | CONFINEMENT AFTER COVID- 19 | THE NEW NORMAL

IMPLICATIONS & OPPORTUNITIES FOR BRANDS

VIDEO SOCIAL CONFERENCING APPS NETWORKS

Learn how to use it as another touchpoint in two ways: Social marketing.

1. Creating online communities between brand and consumers where brands Strengthen the strategy of influencers to associate with those who have can have branded content and provide a good user experience. generated a positive impact on society.

2. Evolve the communication channels to this new way of relating to the Reforce omnichannel experience making bigger your social networks through consumer. Closer and more interactive communication. online product launches. Turn this platform into a high audience container and not limit actions to on or off, let them to coexist naturally.

Review the interests and contents related with the new data collected. THANK YOU