Channel 4 DEA Review

Home , 4Music, 4seven, 5USA, 5 News, BBC Choice, BBC Four

Annex 3: Evidence assessing C4C’s delivery of its media content duties (2010-2013) December 2014 Contents

• Background Slide 2

• Evidence to assess C4C’s delivery of its media Slide 11 content duties

1 Background

2 Introduction

• Section 198C of the Communications Act 2003 (the Act) requires Ofcom to review the extent to which Channel 4 Corporation (C4C) has delivered the media content duties set out in section 198A of the Act. These duties were introduced by the Digital Economy Act 2010 (the DEA).

• This slide pack sets out C4C’s media content duties, and maps the evidence compiled to assess C4C’s delivery of each these requirements across its services comprised of: its TV channels, on-demand and online services, and Film4 Productions.

3 C4C’s media content duties under Section

198A of the Act *The public service objectives are: 4. In performing their duties under 1) to 1. C4C must participate in - (b) that cultural activity in the United Kingdom, and its diversity, are a) the making of a broad range of relevant 3) C4C must - reflected, supported and stimulated by the representation in those services media content of high quality that, taken as a) support the development of people (taken together) of drama, comedy and music, by the inclusion of feature a whole, appeals to the tastes and interests films in those services and by the treatment of other visual and performing with creative talent, in particular – arts; of a culturally diverse society, i. people at the beginning of b) the making of high quality films intended to (c) that those services (taken together) provide, to the extent that is their careers in relevant media appropriate for facilitating civic understanding and fair and well-informed be shown to the general public at the content or films, and debate on news and current affairs, a comprehensive and authoritative cinema in the United Kingdom, and coverage of news and current affairs in, and in the different parts of, the c) the broadcasting and distribution of such ii. people involved in the making United Kingdom and from around the world; content and films. of innovative content and films (d) that those services (taken together) satisfy a wide range of different b) support and stimulate well-informed sporting and other leisure interests; 2. C4C must, in particular, participate in - debate on a wide range of issues, (e) that those services (taken together) include what appears to OFCOM to a) the making of relevant media content that be a suitable quantity and range of material on educational matters, of including by providing access to consists of news and current affairs, material of an educational nature and of other material of educative value; information and views from around b) the making of relevant content that appeals (f) that those services (taken together) include what appears to OFCOM to the world and by challenging to the tastes and interests of older children be a suitable quantity and range of material dealing with each of the established views, and young adults, following, science, religion and other beliefs, social issues, matters of international significance or interest and matters of specialist interest; c) the broadcasting or distribution by means of c) promote alternative views and new perspectives, and (g) that the material included in those services that deal with religion and electronic communications networks of other beliefs include— feature films that reflect cultural activity in d) provide access to material that is (i) material providing news and other information about different religions the United Kingdom (including third party intended to inspire people to make and other beliefs; films), and changes in their lives. (ii) material about the history of different religions and other beliefs; and d) the broadcasting or distribution of relevant media content by means of a range of (iii) material showing acts of worship and other ceremonies and practices 5. In performing those duties C4C (including some showing acts of worship and other ceremonies in their different types of electronic communications must have regard to the desirability entirety); networks. (h) that those services (taken together) include what appears to OFCOM to of - be a suitable quantity and range of high quality and original material for 3. In performing their duties under 1) and 2) a) working with cultural organisations, children and young people; C4C must: b) encouraging innovation in the (i) that those services (taken together) include what appears to OFCOM to a) promote measures intended to secure that means by which relevant media be a sufficient quantity of material that reflect the lives and concerns of people are well-informed and motivated to different communities and cultural interests and traditions within the United content is broadcast or distributed, participate in society in a variety of ways Kingdom, and locally in different parts of the United Kingdom; and b) contribute towards the fulfilment of the (j) that those services (taken together), so far as they include material made public service objectives (as defined in c) promoting access to and awareness in the United Kingdom, include what appears to OFCOM to be an appropriate range and proportion of material made outside the M25 area. section 264A)* of services provided in digital form.

4 Sources and notes Sources • The data included in this pack comes from a range of sources including: - C4C’s annual Statements of Media Content Policy (SMCPs) 2010 to 20131 - Supplementary information provided by C4C, following Requests For Information from Ofcom - Ofcom’s PSB Annual Report, 20142 – output and spend (broadcaster annual returns submitted to Ofcom3), consumption (BARB), audience opinions (Ofcom’s PSB Tracker 2013 and Ofcom’s Online PSB Portfolio Research 2014) and Ofcom’s Online Media Services Report4 - Ipsos MORI research 2014 : Quantitative and qualitative research commissioned by Ofcom for the PSB Review5 - comScore MMX MP, September 2014 (on-demand consumption analysis) - Ofcom’s commissioned research findings in 2014 from Kantar Media on News6 - Additional Ofcom BARB analysis Notes • Please note that all C4C spend data was provided in nominal terms. This has been adjusted to real terms for inflation (i.e. 2013 prices). It is important to adjust for inflation when comparing nominal data at different points in time because, with inflation, increases in nominal figures may simply reflect higher prices rather than increased production or purchasing power. There are limitations with this approach, which are outlined in the main report • Definitions and metrics may also vary between sources. The following slides outline these variations

1 C4C SMCPS : http://www.channel4.com/info/corporate/annual-report/ 2 Ofcom PSB Annual Report 2014: http://stakeholders.ofcom.org.uk/broadcasting/reviews-investigations/public-service-broadcasting/annrep/psb14/ 3 PSB annual returns were collected for BBC One, BBC Two, ITV, ITV Breakfast, Channel 4, Channel 5 and the BBC’s PSB digital channels: BBC Three, BBC Four, BBC News, BBC Parliament, CBBC and Cbeebies. BBC HD and BBC Alba are not included. 4 The Online Media Services report draws upon a number of sources: Ofcom consumer research, third party consumer research, the Mori Study, the Enders Study, and VOD service programme request data. 5 Ipsos MORI research 2014. Published as part of PSB Review: http://stakeholders.ofcom.org.uk/consultations/psb-review-3/supporting-documents/ 6 Kantar Media News Report: http://stakeholders.ofcom.org.uk/market-data-research/other/tv-research/news-2014/

5 Ofcom definitions: Channel groups

Channel group Output & Spend definition TV Viewing Audience Opinion Legal Definition

BBC One, BBC Two, BBC Three, BBC Four, All BBC channels (BBC One, BBC News, BBC Parliament, CBBC, BBC Two, BBC Three, BBC CBeebies, BBC streaming channels, BBC HD BBC One, BBC Two, BBC Three, Four, BBC News , BBC (to March 2013) and BBC Olympics channels BBC Four, BBC News, BBC Parliament ,CBeebies, CBBC, (2012 only). ITV Network* (inc ITV PSB Channels Parliament, ITV/ITV Breakfast, BBC Alba, all BBC HD Breakfast), Channel 4, Channel 5 and S4C Channel 4, Channel 5,, BBC CBBC, channels), the Channel 3 (S4C is added to C4 2008-2009 and excluded CBeebies services (provided by ITV, STV from 2010 onwards post-DSO in Wales). HD and UTV), Channel 4, Channel variants are included where applicable (but 5, and S4C. not +1s). BBC One, BBC Two, ITV Network (inc ITV BBC One, BBC Two, BBC One, BBC Two, ITV/ITV Main five PSB channels Breakfast), Channel 4, Channel 5. HD variants ITV/STV/UTV, Channel 4, Breakfast, Channel 4, Channel 5 are included where applicable (but not +1s). Channel 5 BBC One, BBC Two, BBC Main PSB channels Three, BBC Four , BBC News, combined ITV/STV/UTV, Channel 4, Channel 5, S4C BBC One, BBC Two, BBC Three, BBC/BBC Channels BBC Four, BBC News, BBC Parliament, CBBC, CBeebies ITV/ITV Breakfast, Channel 4, Commercial PSB Channels Channel 5 BBC Three, BBC Four, BBC News, BBC Parliament, CBBC, CBeebies, BBC streaming BBC Three, BBC Four, BBC News, BBC Three, BBC Four, BBC BBC Portfolio Channels channels, BBC HD (to March 2013) and BBC BBC Parliament, CBBC, CBeebies News Olympics channels (2012 only). HD variants are included where applicable. ITV+1 Network (inc ITV Breakfast) , ITV2, ITV2+1, ITV3, ITV3+1, ITV4, ITV4+1, CITV, Channel 4+1, E4, E4 +1, More4, More4 +1, Commercial PSB Portfolio CITV, ITV2, ITV3, ITV4, 4Seven, Film4, Film4+1, 4Music, 4seven, Channel 4 Channels E4, Film4, More4, 5*, 5USA Paralympics channels (2012 only), Channel 5+1, 5*, 5*+1, 5USA, 5USA+1. HD variants are included where applicable.

6 Ofcom definitions: Channel groups Channel group Output & Spend TV Viewing Audience Opinions Legal Definitions

Sky, Viacom, UKTV, BT, All other remaining channels except the main Multichannel sector Discovery, AETN, Turner, five PSB channels, their portfolio of channels Disney, CSC, Baby Network and the regional Channel 3 services.

Channel 3 services/broadcasters ITV, STV, UTV ITV, STV, UTV

ITV+1 Network (inc ITV breakfast) , ITV2, ITV portfolio channels ITV2+1, ITV3, ITV3+1, ITV4, ITV4+1, CITV. HD ITV2 , ITV3, ITV4 variants are included where applicable.

Channel 4+1, E4, E4 +1, More4, More4 +1, Film4, Film4+1, 4Music, 4seven, Channel 4 Channel 4 portfolio channels E4, More4, Film4 Paralympics channels (2012 only) HD variants are included where applicable.

Channel 5+1, 5*, 5*+1, 5USA, 5USA+1. HD Channel 5 portfolio channels variants are included where applicable. BBC One, BBC Two, BBC Three, BBC Four, BBC News, BBC Parliament, CBBC, CBeebies, BBC family BBC streaming channels. BBC HD (to March 2013) and BBC Olympics channels (2012 only). HD variants are included where applicable. ITV, ITV+1 (both Network and including ITV breakfast), ITV2, ITV2+1, ITV3, ITV3+1, ITV4, ITV family ITV, ITV2, ITV3, ITV4 ITV4+1, CITV. HD variants are included where applicable. Channel 4, Channel 4+1, E4, E4 +1, More4, More4 +1, Film4, Film4+1, 4Music, 4seven, Channel 4 family Channel 4, E4 More4, Film4 Channel 4 Paralympics channels (2012 only). HD variants are included where applicable. Channel 5, Channel 5+1, 5*, 5*+1, 5USA, Channel 5 family 5USA+1. HD variants are included where applicable.

7 Ofcom definitions: Online services

Term Definition

A service where its principal purpose is the provision of programmes the form and content of which are comparable to the form and content On-demand programme of programmes normally included in television programme services; access to it is on-demand; there is a person who has editorial service (ODPS) responsibility for it; it is made available by that person for use by members of the public; and that person is under the jurisdiction of the United Kingdom for the purposes of the Audiovisual Media Services Directive (‘the AVMS Directive’). A service is a VOD service if its principal purpose is the provision of video content; access to it is on-demand; there is a person who has Video on Demand (VOD) editorial responsibility for it; and it is made available by that person for use by members of the public. This is as per the definition of on- service demand programme service above, but the person with editorial responsibility need not be under the jurisdiction of the UK for the purposes of the AVMS Directive. Services provided by means of the internet where there is a person who exercises editorial control over the material included in the service, Other internet service (OIS) and which are not television or radio services or video-on-demand services. PSB VOD services These are the BBC iPlayer, ITV Player, 4oD and Demand 5.

Non-PSB VOD services VOD services not provided by the public service broadcasters.

Peak time Peak time is defined as 6:00pm – 10:30pm

8 C4C SMCP definitions: Channel Groups

C4C audience research: channel Channel group Investment and spend Consumption (reach and share) reputations research Channel 4, Channel4+1, Channel4 HD, Main channel Channel 4, 4Seven 4Seven (from 2012), and 3 Paralympic (Channel 4) channels (where appropriate). S4C is not included A combination of investment made outside of the main channel budget (e.g. on channel4.com and cross Digital media platform projects), alongside a small proportion of the main channel budget (primarily investment in new online content for education) The main channel (including 4Seven The main channel (including 4Seven Channel 4 family and the Paralympics channels in and the Paralympics channels in (listed as C4’s TV Channel Portfolio in SMCPs, 2012), E4, More4, Film4 and 4Music. 2012), E4, More4, Film4 and 4Music. but referred to as TV family in this report) Time-shifted +1 channels and HD Time-shifted +1 channels and HD

variants are included where applicable variants are included where applicable BBC One, BBC Two, BBC Three, BBC BBC family Four, BBC Parliament, BBC Choice, (listed as BBC’s TV Channel Portfolio in BBC News, BBC Knowledge, CBBC, SMCPs, but referred to as TV family in this Cbeebies, 24 BBC Olympics channels, report) and all red button services. HD variants

are included where applicable ITV family ITV1, ITV2, ITV3, ITV4, and CITV. (listed as ITV’s TV Channel Portfolio in SMCPs, Time-shifted and HD variants included but referred to as TV family in this report) where applicable

Channel 5 family Channel 5, 5USA, and 5*. Time-shifted (listed as Channel 5’s TV Channel Portfolio in and HD variants are included where SMCPs, but referred to as TV family in this applicable report) Public service broadcaster (PSB) BBC, ITV, Channel 4 and Channel 5 The traditional network channels: BBC Main PSB Channels One, BBC Two, ITV1, C4’s main channel, and Channel 5

9 C4C SMCP definitions: Glossary

Term SMCP definition

Acquisition / acquired A TV programme shown by a broadcaster that it did not commission itself. Acquisitions include feature films, bought-in television programmes from the US and archive British programmes acquired from the original programme-makers (or their distributors).

Buzz Since 10th January 2011, Channel 4 has run a daily audience reaction survey asking approximately 1,000 respondents a day about the previous day’s viewing. One of the questions on this survey asks viewers how they talked about each programme, e.g. face to face, via email, via text, on social networks. “Buzz” refers to the proportion of people who watched each programme who said they talked about it with others in some way.

C4C’s online services Channel 4.com, including Channel 4 News and channel/programme specific sites, micro sites, games and apps

New talent Refers to on- and off-screen talent who are new to television, or who are doing something new. Channel 4’s commitment to new talent – across a wide range of genres, including factual, drama, comedy and entertainment – includes giving young programme- makers (directors, writers, etc.) and performers (actors, presenters, etc.) exposure on mainstream television early in their careers. It also includes providing opportunities to more established talent to develop their skills (e.g. by moving into higher-budget productions) or to move into new areas (encouraging actors to develop their own scripts, writers to move into directing, and so on). Older children Older children are defined as 10-14 year olds.

On-demand Refers to services that enable a range of video content to be accessed at any time. On-demand services are generally delivered through broadband services, to digital TV platforms such as Virgin Media or Tiscali, to PC desktop applications (such as Apple’s iTunes or Channel 4’s 4oD) or to websites such as channel4.com.

Origination / originated All programmes shown on TV are either commissioned by the broadcaster (originated) or purchased (acquired). The main public service broadcasters (Channel 4, the BBC, ITV and Channel 5) are distinguished from the hundreds of digital TV channel operators by the large volume of programmes that are originated, i.e., commissioned by them, on their channels. These commissions may be made in-house by the broadcaster (in the case of the BBC or ITV) or they may be commissioned from external suppliers. Peak time Defined by Ofcom as the evening period between 6pm and 10.30pm

4OD 4OD is C4C’s VOD service which offers access to 30-day catch-up and archived content. It is available to stream and download across a wide range of platforms.

10 Evidence to assess C4C’s delivery of its media content duties

11 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

12 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

PSB network programme spend by channel – real terms (£m)

4000

3500 £3,229m £253m £3,006m £2,963m BBC portfolio 3000 £178m £242m £238m £2,749m £188m £197m £246m Channel 5 2500 £523m £179m £523m £504m Channel 4 2000 £486m £933m

Spend (£m) Spend £855m £836m 1500 ITV/ITV £794m Breakfast £383m 1000 £377m £318m BBC Two £298m

500 £958m BBC One £820m £870m £747m

0 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: figures are expressed in 2013 prices. BBC Portfolio includes BBC Three, BBC Four, CBBC, CBeebies, BBC News, and BBC Parliament. The analysis does not include S4C, BBC Alba or BBC HD. Figures exclude nations/regions programming. 13 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

PSB first-run originations spend by channel – real terms (£m), 2010-2013

3000 £2,715m £2,583m £2,602m £229m £2,413m 2500 £69m £221m £219m BBC Portfolio £100m £102m £353m £224m £88m £395m Channel 5 2000 £392m

£382m

£826m Channel 4 1500 £773m £775m £750m

ITV/ITV Spend(£m) £339m Breakfast 1000 £339m £293m £272m BBC Two

500 £900m BBC One £758m £817m £696m

14 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

C4C spend on all content – real terms (£m)

£637m £624m £624m £597m Total 700 £13m £11m £11m £8m 600 £100m £92m £109m £103m 500

Digital Media 400

Portfolio channels 300 Spend (£m)Spend £524m £522m £505m £486m 200 Channel 4

100

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Figures were provided in nominal terms but have been converted into real terms (2013 prices)

15 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

C4C spend on total originated content (including repeats) – real terms (£m), 2010-2013

£399m £442m £445m £429m Total 500

£11m £11m £8m £13m £38m £37m 400 £36m £30m Digital Media

300

Portfolio Channels

Spend (£m)Spend 200 £393m £397m £385m £356m Channel 4

100

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Figures were provided in nominal terms but have been converted into real terms (2013 prices)

16 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

C4C total spend on originated and acquired programming across the TV family by genre (£m) – real terms

£624m £613m £614m £589m Total 700

£8m Sport £10m £15m £22m 600 £17m £11m £7m £18m £24m £20m £21m £8m Education and Older £23m £24m £23m Children £25m £103m 500 Current affairs £131m £127m £101m £32m News 400 £41m £68m £62m Entertainment £173m

300 £149m

Spend (£m)Spend Comedy £146m £154m

Factual 200 £145m £124m £113m £115m Drama 100 Film £110m £99m £86m £83m 0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Figures were provided in nominal terms but have been converted into real terms (2013 prices)

17 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

PSB first-run originated hours by channel, 2013

7000 6440

6000 5108 5000

4000

2941 Hours 3000 2800

2000 1571

1000

0 BBC One BBC Two ITV/ITV Breakfast Channel 4 Channel 5

Source: Ofcom/broadcasters. The analysis does not include S4C, BBC Alba or BBC HD. Figures exclude nations/regions programming. Output hours are based on slot times.

18 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel 4 first-run originated hours, 2010 - 2013

3400 3305 3300

3200

3089 3100 3010 Hours 3000 2941

2900

2800

2700 2010 2011 2012 2013

Source: Ofcom/broadcasters. Figures exclude nations/regions programming. Output hours are based on slot times.

19 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

C4C average daily hours of first-run originations across the TV family

11 9 9.5 8.6 Total 12

10 Portfolio channels 2.2 (Big Brother) 0.5 0.6 0.8 0.5 8 0.5 Channel 4 (Big

Brother)

6 Hours

9 8.5 Portfolio channels 4 8.1 7.4 (excluding Big Brother)

2 Channel 4 (excluding Big Brother)

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

20 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

C4C hours of first-run originations shown across the TV family by genre, 2010-2013

3998 3300 3488 3133 Total 4,000 425 Sport 0 158 237 Education and Older 607 Children 3,000 511 18 477 775 2 140 Current Affairs 149 21 234 233 156

41 240 News

2,000 1017 Entertainment

1018 779 Hours

Comedy 68 51 58 2151 Factual 1,000 1197 1173 1090 Drama

191 217 194 211 Film 0 20 21 12 25 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

21 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Percentage of output on Channel 4 accounted for by originations and acquisitions: All day

100

26 27 28 30 80

11 Acquisitions - repeat 15 11 9 60 Acquisitions - first run 26 % 26 24 27 40 Originations - repeat

Originations - first run 20 38 34 35 34

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013.

22 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Percentage of output on Channel 4 accounted for by originations and acquisitions: Peak (6pm – 10:30pm) 100%

12% 14% 13% 14% 90%

11% 8% 8% 8% 80% 6% 5% 8% 7% Acquisitions - repeat 70%

60%

Acquisitions - first run

50% %

40% Originations - repeat 70% 73% 73% 70% 30% Originations - first run 20%

10%

0% 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013.

23 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Number of new and one-off programmes shown on the main five PSB channels between 6pm and midnight

300 297 280 268 261 252 249 247 250 230

BBC One 202 200 174 BBC Two 155 159 150 ITV 132 123 127 Channel 4 107 103 100 Number ofprogrammesNumber 80 Channel 5 71 58 50

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Analysis carried out by Attentional, commissioned by C4C.

24 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of the PSB families - All Individuals, 2010-2013

100%

85.8% 85.8% 86.7% 84.2% 80% 75.4% 75.7% Total BBC family 73.9% 73.4%

66.5% 67.4% 65.9% 64.6% 60% Total ITV family

44.6% 44.9% 44.6% 43.5% 40% Total Channel 4

family Average weekly weekly (%) reach Average 20% Total Channel 5 family 0% 2010 2011 2012 2013

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used 25 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of the main five PSB channels - All Individuals, 2010-2013

100% BBC One

79.0% 77.8%

80% 78.6% 75.5% BBC Two

68.0% 66.7% 63.8% 62.7% 60% 55.2% 54.6% ITV 51.8% 49.9% 53.4% 53.3% 50.6% 48.0% Channel 4 40% 40.3% 40.4% 39.0% 36.9%

Average weekly weekly reach(%) Average Channel 5 20%

0% 2010 2011 2012 2013

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. S4C average weekly reach 2013 = 0.5%.

26 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of PSB families split by main PSB channels and portfolio channels – All Individuals, 2013

84.2% 73.4% 64.6% 43.5% Average weekly reach 100.0%

80.0% 5.2%

10.7% 60.0% 16.6% PSB Portfolio channels - Additional reach

40.0% 79.0% 6.6% Main PSB channel average weekly reach 62.7% 48.0% 20.0% 36.9%

0.0% BBC ITV Channel 4 Channel 5

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: BBC main channel reach includes BBC One and BBC Two. Analysis looks at reach of all PSB family channels combined, the main PSB channel and the additive reach from the portfolio channels.

27 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels – All Individuals, 2010-2013

66.5% 67.4% 65.9% 64.6% Average weekly reach

100%

80%

Channel 4 portfolio channels - Additional 14.1% 60% 13.1% 15.3% reach 16.6%

40% Channel 4 - Average weekly reach 53.4% 53.3% 50.6% Average weekly weekly (%) reach Average 48.0% 20%

0% 2010 2011 2012 2013

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all C4C channels combined, Channel 4 and the additive reach from the portfolio channels.

28 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of Channel 4 portfolio channels – All Individuals, 2010-2013

14.4% 12.0% 15.8% 13.3% Channel 4+1 Film4 15.7% 14.3% 14.8% 13.6%

15.2% 2.6% 14.9% 2.7% E4 2010 Film4+1 14.5% 2.8% 14.5% 3.5% 2011 9.5% 3.9% 9.4% 4.2% E4+1 2012 4Music 9.1% 3.9% 9.1% 3.8% 2013 14.4% 15.3% More 4 4seven Average weekly reach (%) reach weekly Average 15.4% 2.5% 14.8% 5.6%

2.6% 2.9% More4+1 2.7% 3.0%

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.

29 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel shares for the main five PSB channels and their portfolio channels – All Individuals, 2010-2013

100% Multichannels 26.7% 26.2% 26.5% 27.5% Channel 5 portfolio channels 80% Channel 5 1.4% 1.5% 1.8% 1.9% 4.5% 4.4% 4.2% 4.1% 5.2% 5.7% 5.9% 6.1% Channel 4 portfolio channels 60% 6.2% 5.9% 5.6% 4.9% Channel 4 5.9% 7.1% 7.4% 7.7% ITV portfolio channels 40% 17.0% 16.0% 14.9% 15.3%

ITV Channel share (%) share Channel 5.5% 5.9% 6.2% 5.6% BBC portfolio channels 6.9% 6.6% 6.1% 5.8% 20% BBC Two 20.8% 20.7% 21.3% 21.0% BBC One 0% 2010 2011 2012 2013

Source: BARB, All Individuals (4+), Network. Note: Channels include HD variants where applicable 30 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel shares for the C4C TV family – All individuals, 2010-2013

11.4 % 11.6% 11.5% 11.0% Family share

12% 0.1% 0.3% 0.3% 0.3% 0.3% 1.1% 1.2% 1.2% 0.3% 10% 1.2% 1.2% 4seven 1.4% 1.5%

1.5% 8% 4Music 1.8% 1.8% 1.8% 1.9% More4 Total 0.8% 0.9% 6% 0.9% 0.9% Film4 Total

Channel share (%) share Channel 4% E4 Total 6.2% 5.9% 5.6% 4.9% Channel 4+1 2% Channel 4 0% 2010 2011 2012 2013 Source: BARB. All Individuals (4+), Network. Note: Channels include HD variants where applicable

31 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel shares for the main five PSBs – All Individuals, 2010-2013, Peak time (6pm – 10:30pm) 70.0%

4.5% 60.0% 4.3% 4.1% 6.4% 3.9% 6.1% 5.8% 5.3% 50.0%

22.3% Channel 5 40.0% 21.2% 19.9% 20.7% Channel 4 ITV 30.0% BBC Two 7.9% 7.8% 7.3% 7.4% BBC One 20.0%

23.5% 10.0% 23.1% 22.6% 22.4%

0.0% 2010 2011 2012 2013

Source: BARB, All Individuals (4+), Network. Peak time = 18:00-22:30.

32 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of the PSB families including main PSB channels – Adults 16-34, 2010- 2013 100%

Total BBC family 80% 78.3% 76.6%

76.8% 74.4%

66.1% 66.7% 64.9% 63.3% 65.5% 66.2% Total ITV family 60% 63.9% 62.7%

38.2% Total Channel 4 40% 37.6% 37.2% 35.4%

family Average weekly weekly (%) reach Average 20% Total Channel 5 family

0% 2010 2011 2012 2013

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used

33 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels – Adults 16-34, 2010-2013 66.1% 66.7% 64.9% 63.3% Average weekly reach

100%

80%

Channel 4 portfolio channels - 60% 15.4% 16.6% Additional reach 18.2% 19.0%

40%

Channel 4 - Average weekly Average weekly weekly (%) reach Average 50.7% 50.1% 46.7% 44.2% reach 20%

0% 2010 2011 2012 2013 Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: Analysis looks at reach of all C4C channels combined, Channel 4 and the additive reach from the portfolio channels.

34 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Average weekly reach of Channel 4 portfolio channels –Adults 16-34, 2010-2013

17.6% 11.3% 18.0% 11.5% Channel 4+1 Film4 17.2% 11.8% 15.5% 11.2%

25.4% 2.3%

24.9% 2.4% E4 2010 Film4+1 24.9% 2.5% 24.2% 2.9% 2011 17.0% 6.7% 16.5% E4+1 2012 7.4% 16.3% 4Music 6.6% 15.8% 2013 6.4% 12.0% 12.5% More 4 Average weekly weekly (%) reach Average 12.4% 4seven 11.0% 2.5% 5.7% 2.4% 2.6% More4+1 2.7% 2.6%

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: 4seven commenced BARB reporting in July 2012.

35 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

PSB families’ viewing share among 16 – 34s and all audiences (%)

35 33.2% 33.2% 33.6% 32.4%

25.7% 25.5% 25.8% 25 23.9% 16 - 34s 23.1% 23% 22.9% 22.3%

19.2% 19.5% 20 18.5% 19%

16.9% 17% 16.9% 16.7% All Share(%) 15

11.4% 11.6% 11.5% 11% 10 5.9% 5.9% 6% 6% 5.5% 5.7% 5.9% 5.9% 5

2010 2011 2012 2013 2010 2011 2012 2013 2010 2011 2012 2013 2010 2011 2012 2013

BBC ITV Channel 4 Channel 5

Source: BARB, Network. All individuals (4+) and Adults 16-34

36 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel 4 share of viewing by year and age 50.0% 6.2% 45.0% 5.9% Adults 65+ 5.4% 5.6% Adults 55-64 40.0% 5.4% Adults 45-54 5.4% 5.1% 4.9% 35.0% Adults 35-44 5.4% 4.1% 5.1% Adults 25-34 6.2% 30.0% 4.3% Adults 16-24

6.0% 5.8% Children 25.0% 6.9% 5.3% 6.2% 20.0% 6.0% Share(%) 5.6% 7.8% 15.0% 7.3% 6.9% 6.7% 10.0% 8.0% 7.3% 6.5% 5.9% 5.0% 5.1% 4.6% 4.3% 3.8% 0.0% 2010 2011 2012 2013

Source: BARB, Network. Includes HD variant.

37 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel shares for the main five PSB channels and their portfolio channels – Adults 16-34

100% Multichannels

Channel 5 portfolio 32.8% 32.3% 33.0% 34.5% channels 80% Channel 5

1.4% 1.6% 1.8% Channel 4 portfolio 4.1% 4.1% 2.0% 4.1% 3.9% channels 60% 9.0% 9.7% Channel 4 10.1% 10.3% 7.9% 7.3% 6.8% 6.4% ITV portfolio channels

Share(%) 5.7% 6.8% 40% 6.9% 7.2% ITV 13.5% 12.7% 11.6% 11.8% BBC portfolio channels 6.8% 20% 7.5% 7.9% 7.1% 4.5% 4.1% 3.5% 3.6% BBC Two

14.4% 13.9% 14.4% 13.2% BBC One 0% 2010 2011 2012 2013

Source: BARB, Adults 16-34, Network. Note: Channels include HD variants where applicable

38 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Channel shares for PSB portfolio channels – Adults 16-34, 2010-2013 30% 5 USA Total 5* Total 0.8% 0.8% Channel 5+1 0.7% 0.8% 25% 0.8% Channel 4 other 0.8% 0.7% 0.7% 0.8% 1.5% 4seven 0.6% 1.4% 1.6% 0.8% 1.2% 4Music 1.2% 0.7% 1.2% Film4 Total 20% 1.4% More4 Total 1.2% 5.0%

4.8% 5.1% E4 Total

Channel 4+1 4.4% 1.4% CITV 15% 1.5% 1.3% 0.9% ITV4 Total 1.4% 1.0% 0.7% 0.9% Share(%) 0.7% 0.7% ITV3 Total 0.9% ITV2 Total 0.7% 4.1% 10% 4.0% 4.3% ITV1 +1 3.8% BBC Other 1.0% CBBC 2.4% CBeebies 2.5% 2.3% 5% 2.3% BBC Parliament BBC News BBC HD 2.8% 3.1% 3.5% 3.3% BBC Four 0% 2010 2011 2012 2013 BBC Three

Source: BARB, Adults 16-34, Network. Note: Channels include HD variants where applicable

39 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Age profile of viewers – Total TV, the main five PSB channels, and C4C portfolio channels, 2013

100% 4.6% 4.4% 6.6% 6.5% 14.2% 21.9% 22.2% 26.5% 27.4% 28.0% 32.2% 13.4% 12.8% 80% 37.9% 39.1% Adults 65+ 16.0%

14.5% 13.6% 18.2% 17.2% Adults 55-64 16.4% 17.1% 19.3% 60% 17.7% 21.6% 17.8% Adults 45-54 19.3% 19.7% % 16.7% 25.3% 19.8% 17.4% 24.8% 18.6% Adults 35-44 40% 18.4% 16.2% 15.0% 13.2% 16.1% 15.7% 13.4% 14.0% Adults 25-34 11.5% 13.4% 15.3% 24.6% 21.8% 15.6% 11.2% 11.0% 20% 10.7% 11.1% 10.7% Adults 16-24 8.5% 10.3% 7.3% 7.3% 7.4% 8.8% 8.4% 10.5% 5.8% 6.6% 4.3% 6.5% 12.5% Children (4-15) 8.6% 4.1% 11.9% 4.1% 5.8% 6.7% 7.1% 4.0% 6.8% 5.9% 0% 3.1% Total TV BBC OneBBC Two ITV Channel Channel E4 More4 Film4 4Music 4seven 4 5 Source: BARB. All Individuals (4+), Network.

40 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Age profile of viewers – Channel 4 portfolio channels, 2013

100% 4.6% 4.0% 4.4% 12.8% 6.6% 6.5% 14.5% 13.1% 6.5% 14.2% 22.2% 28.0% 13.4% 13.5% 12.8% 80% 15.1% 17.4% 18.6% 16.0% Adults 65+

13.6% 15.0% 18.2% 17.2% Adults 55-64 19.7% 19.3% 60% 22.6% 21.6%

20.6% Adults 45-54

% 25.3% 19.8% 25.3% 24.8% 16.6% 18.6% Adults 35-44 40% 16.2% 16.6% 17.5% 14.0% Adults 25-34 16.4% 13.4% 24.6% 15.6% 24.7% 14.8% 11.2% 21.8% Adults 16-24 20% 10.7% 10.3% 11.6% 9.5% Children (4-15) 7.9% 8.4% 10.5% 11.9% 6.5% 12.5% 7.9% 11.1% 8.8% 4.0% 7.1% 6.8% 5.9% 0% Channel 4+1 E4 E4+1 More4 More4 +1 Film4 Film4 +1 4Music 4seven

Source: BARB. All Individuals (4+), Network.

41 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for being youthful 35

30 Channel 4

14 16 20

20 Next highest PSB 33%

15 30% 30% % of respondents % of

10 16% Average of other 14% 13% PSB channels 5 8% 8% 8%

0 2010 2011 2012

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

42 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Socio-economic profile of viewers – Total TV & main five PSB channels, 2013

100%

28.8% 27.4% 34.0% 33.4% 80% 36.9% 40.1%

19.4% 60% 21.3% C2 22.3% 21.7% 24.2% 21.7%

40% 25.8% C1 25.8%

Share by profile (%) profile Shareby 24.5% 24.8% 24.4% 23.5% AB 20% 24.1% 27.4% 19.2% 20.0% 14.5% 14.6% 0% Total TV BBC One BBC Two ITV Channel 4 Channel 5 Source: BARB. All Individuals (4+), Network.

43 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Socio-economic profile of viewers – Channel 4 portfolio channels, 2013

100%

26.4% 30.6% 29.6% 33.6% 32.1% 35.7% 36.8% 80% 40.6% 41.1%

25.3% 60% 22.3% 23.4% 20.1% 21.3% 20.9% 23.6% C2 21.2% 22.3% 40% 27.5% 26.0% 26.2% 25.2% 29.3% Share by profile (%) profile Shareby 25.1% C1 22.6% 22.9% 22.9% 20%

22.2% AB 18.3% 19.8% 20.6% 19.9% 18.5% 15.7% 16.6% 13.7%

E4+1

Film4

More4

4Music

4seven

Film4+1

More4+1 Channel Channel 4

Source: BARB. All Individuals (4+), Network. 44 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on the main five PSB channels - All Individuals, 2013, All day Other 100% Visual & Performing Arts 4.6% 4.5% 7.5% 9.2% 6.4% 8.8% 3.6% Sport 4.4% 4.3% 12.3% 14.7% Religion 7.5% 3.8% 13.8% Party Political Broadcast 3.5% 18.6% Weather 3.1% 18.0% 25.4% 80% 23.5% 17.1% 6.5% News: Other

39.2% 20.4% 7.5% Natl/Intl News 25.0% 18.3% 12.8% Nations & Regions News 12.2% Music: Other 60% 11.5% 3.5% 14.9% 7.3% 3.8% Music: Contemporary 3.6% 2.6% 9.1% 3.6% 24.9% 4.9% 2.9% Music: Classical 5.1% 4.5% 2.6% 4.6% Leisure Interests 11.9% 2.1% 14.7% 11.4% 20.7% Films: Other 40% 11.8% 14.8% 7.6% 19.4% 5.1% 10.8% UK Films Education 1.3% 5.0% 5.6% 3.6% 9.0% Drama: Other 9.9% 17.2% 25.8%

Proportion of viewing viewing of(%) Proportion 8.2% 5.6% 6.8% UK Soaps 1.8% 4.3% 20% 29.7% UK Drama 5.5% 2.7% 5.4% 34.6% 18.9% 9.4% Docs: Other 3.5% 13.9% 21.7% 13.9% 12.0% 6.3% Docs: Sci & Nat His 8.5% 7.4% Curr Aff: Other 7.3% 5.5% 0% 2.1% 2.5% 2.1% Curr Aff: Pol/Econ/Social BBC BBC BBC BBC ITV - ITV - ChannelChannel ChannelChannel Entertainment One - One - Two - Two - Output Viewing 4 - 4 - 5 - 5 - Comedy Output Viewing Output Viewing Output Viewing Output Viewing Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs.

45 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on the main five PSB channels - All Individuals, 2013, Peak time Other Visual & Performing Arts 100% 3.9% 5.5% 5.7% 6.5% 7.7% 7.4% 8.0% 2.9% Sport 17.6% 10.7% Religion 17.6% 9.9% 13.6% Party Political Broadcast 19.4% 12.5% 18.3% Weather 80% 14.3% 23.6% 28.6% 12.1% News: Other 5.5% 12.1% 5.7% Natl/Intl News 2.4% 10.7% Nations & Regions News 29.6% 12.0% 28.6% 6.8% Music: Other 60% 3.0% 3.8% 17.5% 6.2% 23.4% Music: Contemporary Music: Classical 19.7% 21.6% 7.1% 22.2% Leisure Interests 21.4% 2.7% 10.5% 13.0% Films: Other 40% UK Films 5.2% 4.5% 29.0% 8.3% 5.4% 5.0% Education 5.9% 11.3% 22.6% 11.7% 43.0% Drama: Other

Proportion of viewing viewing of(%) Proportion 37.7% 12.4% 9.9% 3.0% UK Soaps 2.2% 3.5% 20% 1.2% 3.2% UK Drama 2.2% 28.0% Docs: Other 16.0% 15.9% 24.8% 14.1% 11.8% 13.5% 14.7% Docs: Sci & Nat His 5.2% 3.9% Curr Aff: Other 3.2% 3.1% 6.0% 4.9% 0% 2.0% 2.2% 2.4% 2.3% Curr Aff: Pol/Econ/Social BBC BBC BBC BBC ITV - ITV - ChannelChannel ChannelChannel Entertainment One - One - Two - Two - Output Viewing 4 - 4 - 5 - 5 - Comedy Output Viewing Output Viewing Output Viewing Output Viewing Children’s Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. Note: output hours are different to output and spend from returns and SMCPs

46 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on the Channel 4 portfolio channels - All Individuals, 2013, All day Other 100% Visual & Performing Arts 8.9% 6.4% 6.4% Sport

12.3% 15.6% Religion

19.1% Party Political Broadcast 22.3%8.2% 22.3% 80% 17.1% Weather 10.8% 47.2% 47.4%48.3% 47.4%52.8% 51.9% News: Other 12.6% 16.0% 6.0% Natl/Intl News 6.5% 6.5% 12.2% Nations & Regions News 6.8% 78.2%76.5% 60% 7.0% 82.4% 82.4% Music: Other 8.6% 8.6%2.8% 86.8% 86.5% 2.9% Music: Contemporary 4.8% 4.8% 9.7%10.4% 9.7% Music: Classical 11.4%19.6% 10.2% Leisure Interests 40% 4.9% 3.8% 4.9% Films: Other 3.9%4.8% 3.9% 3.7% 39.0% 4.6% 34.3% UK Films 17.2% 51.7% 54.0% 47.6% 47.6% Education 17.9% 24.6%23.6% 24.6% 5.3% Drama: Other 20% 21.3% 6.5%

Proportion of output / viewing (%) viewing / outputof Proportion UK Soaps 13.9% 12.8% 17.4% 17.4% 10.3% 4.0%5.2% UK Drama 10.4% 4.3%3.8% 4.3%3.7% 13.2% 13.5% 6.8%5.6% Docs: Other 3.6% 2.9%3.4% 4.2%4.8% 0% Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs 47 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on the Channel 4 portfolio channels - All Individuals, 2013, Peak time Other 100% 0.0%0.0% Visual & Performing Arts 6.4% Sport Religion 19.0% 19.4% 25.1%26.6% 27.5% 20.5% 27.0% 31.4% Party Political Broadcast

80% Weather 2.0% 50.5%49.7% News: Other 2.0% 20.1% 2.4% 1.5% Natl/Intl News 17.0% 7.8% 15.9% 8.2% 7.0% 70.2% 75.0% 75.6%74.5% Nations & Regions News 60% Music: Other 11.3% 91.5% 7.0%6.7% 94.2%95.1% 93.3% Music: Contemporary 2.8% 2.4%1.4% Music: Classical 12.8%13.0% 56.0% Leisure Interests 40% 7.6% 54.1% Films: Other 26.9% 2.4%2.5% UK Films 60.1%60.3% 4.1%5.7% 18.5% Education 47.7%47.8% 7.9% 0.8%1.8% Proportion of viewing viewing of(%) Proportion 1.8%6.3% Drama: Other 20% 4.6% 22.3%21.2% 2.5%2.1% 9.0%9.1% 3.4% 4.2% UK Soaps UK Drama 13.8% 7.8%8.8% 11.6%13.8% 12.5% 12.9%12.7% 2.5%2.2% 8.4% Docs: Other 1.6% 5.8%4.9% 6.7% 3.8%5.5% 0% 2.8%2.8% Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. Note: output hours are different to output and spend from returns and SMCPs

48 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on Channel 4 - All Individuals, 2010 – 2013, All day

Other 100% Visual & Performing Arts 2.6% 3.6% 4.5% 8.5% 4.6% 9.4% 8.5% 8.8% Sport 4.5% 10.4% 4.4% Religion 3.7% 3.7% 4.2% 3.8% 3.7% Party Political Broadcast 80% 19.3% 19.6% 18.6% Weather 10.4% 18.3% 17.1% News: Other

14.2% 16.1% Natl/Intl News Nations & Regions News 12.1% 11.2% 12.9% 12.8% 12.2% 12.8% 12.8% Music: Other 60% 13.1% 3.3% Music: Contemporary 2.5% 2.8% 7.5% 3.8% 2.8% 2.3% 3.6% Music: Classical 2.2% 3.6% 2.9% 2.9% 6.5% 2.2% 4.6% 2.9% 1.1% 1.2% Leisure Interests 2.8% 2.8% 1.2% 1.0% 11.4% Films: Other 15.4% 40% 20.9% 16.0% 19.4% UK Films 17.3% 11.7% 10.3% 1.5% Education 3.5% 1.7% 0.9% 1.9% 2.7% 2.2% Drama: Other Proportion of hours (%) hoursof Proportion 2.1% 17.2% UK Soaps 16.0% 20% 13.5% 13.8% UK Drama 23.1% 21.6% 18.9% 20.4% Docs: Other 13.9% 9.3% 9.4% 9.8% Docs: Sci & Nat His 7.3% Curr Aff: Other 4.2% 4.7% 4.2% 4.8% 4.0% 5.7% 0% 3.6% Curr Aff: Pol/Econ/Social 2010 - 2010 - 2011 - 2011 - 2012 - 2012 - 2013 - 2013 - Entertainment Output Viewing Output Viewing Output Viewing Output Viewing Comedy Children’s Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs

49 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on E4 - All Individuals, 2010 – 2013, All day

Other 100% Visual & Performing Arts 3.0% 2.2% 4.1% 2.4% 1.3% 0.7% 1.1% 0.3% 6.4% Sport 5.7% 9.3% 5.8% 6.3% 11.2% 12.1% 12.3% Religion Party Political Broadcast

22.3% 8.2% Weather 80% 24.4% 18.5% 22.9% 13.2%

29.1% 21.4% News: Other

Natl/Intl News 12.7% 10.4% Nations & Regions News 8.5% 6.9% 6.5% 6.7% Music: Other 60% 1.7% 9.9% 0.9% 1.8% 4.2% 7.0% Music: Contemporary 7.8% 7.1% 8.6% 1.6% 3.2% 14.2% 2.9% Music: Classical 2.7% 4.8% 16.8% Leisure Interests 11.6% 28.0% 16.2% 2.9% Films: Other 40% 2.2% 3.3% UK Films 3.5% Education 2.2% Drama: Other Proportion of hours (%) hoursof Proportion 51.7% 49.4% 47.6% UK Soaps 43.0% 20% 37.8% 36.1% UK Drama 31.3% 28.0% Docs: Other Docs: Sci & Nat His Curr Aff: Other 0% Curr Aff: Pol/Econ/Social 2010 - 2010 - 2011 - 2011 - 2012 - 2012 - 2013 - 2013 - Entertainment Output Viewing Output Viewing Output Viewing Output Viewing Comedy Children’s Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs 50 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on More4 - All Individuals, 2010 – 2013, All day

Other 100% Visual & Performing Arts Sport Religion Party Political Broadcast Weather 80% 39.3% 41.2% News: Other 48.0% 46.4% 47.4% 49.3% 48.3% 53.1% Natl/Intl News Nations & Regions News Music: Other 60% Music: Contemporary 11.3% 11.0% Music: Classical 9.8% Leisure Interests 10.2% 9.7% 10.4% 6.1% 9.8% Films: Other 40% 5.7% 10.6% 3.4% UK Films 6.6% 3.7% 3.9% 4.8% Education 5.8% Drama: Other Proportion of hours (%) hoursof Proportion 23.9% 25.2% 24.4% UK Soaps 20% 22.6% 23.3% 24.6% 23.6% UK Drama 21.4% 1.4% Docs: Other 1.4% 9.9% 1.1% 3.5% Docs: Sci & Nat His 3.3% 5.1% 8.2% 1.4% 4.3% 3.8% 5.0% 2.6% 0.7% Curr Aff: Other 4.0% 2.6% 0.8% 0% 3.2% 2.8% 2.1% 2.7% 3.1% 2.9% 3.4% Curr Aff: Pol/Econ/Social 2010 - 2010 - 2011 - 2011 - 2012 - 2012 - 2013 - 2013 - Entertainment Output Viewing Output Viewing Output Viewing Output Viewing Comedy Children’s Source: BARB, All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs 51 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on Film4 - All Individuals, 2010 – 2013, All day

Other 100% Visual & Performing Arts Sport Religion Party Political Broadcast 80% Weather

News: Other

Natl/Intl News Nations & Regions News Music: Other 60% 80.6% 81.5% 83.1% 82.4% 84.7% 84.5% 86.7% 86.8% Music: Contemporary Music: Classical Leisure Interests Films: Other 40% UK Films Education

Drama: Other Proportion of hours (%) hoursof Proportion UK Soaps 20% UK Drama Docs: Other

18.7% 18.3% 16.6% 17.4% Docs: Sci & Nat His 14.8% 15.5% 13.3% 13.2% Curr Aff: Other 0% Curr Aff: Pol/Econ/Social 2010 - 2010 - 2011 - 2011 - 2012 - 2012 - 2013 - 2013 - Entertainment Output Viewing Output Viewing Output Viewing Output Viewing Comedy Children’s Source: BARB, All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs 52 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Range of viewing by genre versus output range on 4Music - All Individuals, 2010 – 2013, All day

Other 100% Visual & Performing Arts Sport Religion 27.1% 28.8% Party Political Broadcast 80% Weather

News: Other

Natl/Intl News Nations & Regions News 72.7% Music: Other 60% 75.7% 78.2% 76.5% 85.7% 84.7% Music: Contemporary Music: Classical Leisure Interests Films: Other 62.7% 58.5% 40% UK Films Education

Drama: Other Proportion of hours (%) hoursof Proportion UK Soaps 5.3% 20% 6.5% UK Drama 21.6% 18.9% Docs: Other 0.9% 7.2% 12.8% 0.7% 2.3% 8.3% 10.3% Docs: Sci & Nat His 2.1% 0.1% 0.2% 8.5% 1.9% 2.9% 3.7% 6.2% Curr Aff: Other 6.5% 3.6% 4.2% 4.8% 0% 2.5% 2.0% 1.9% 0.4% Curr Aff: Pol/Econ/Social 2010 - 2010 - 2011 - 2011 - 2012 - 2012 - 2013 - 2013 - Entertainment Output Viewing Output Viewing Output Viewing Output Viewing Comedy Children’s Source: BARB, All Individuals (4+), Network. Network programming based on 4+ area filter. Note: output hours are different to output and spend from returns and SMCPs 53 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Hours of programming covering diversity issues on Channel 4 450

400

350 All originated

300

250 First-run originated

424 Hours 200

150 298 305 First-run originated, in peak 225 100 177 169 120 120 110 50 91 103 73

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: C4C defines diversity output as programming that addresses religion, multiculturalism, disability or sexuality

54 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

Total hours of religion/ethics programming across designated PSB channels , 2010-2013

300

254 243 BBC Four 236 229 26 35 16 44 BBC Three 200 13 26 52 18 Channel 5

39 33 22 5 39 2 2 Channel 4 Hours 2 46 50 31 64 100 ITV/ITV Breakfast BBC Two 105 102 102 88 BBC One

0 2010 2011 2012 2013

Source: Ofcom/broadcasters

55 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content

PSB families’ viewing share among BAME audiences and white audiences

34.6% 33.8% 33.9% 33.4%

23.9% 23.4% 23.5% 23.7% 23.9% BAME 23% 23.1% 22.1%

20 White

Share(%) 15% 15.4% 15% 15%

11.4% 11.6% 11.6% 11.1% 10.2% 10.7% 10.7% 10.4% 10

6% 6% 6.1% 6.1% 4.9% 5% 5% 4.9%

2010 2011 2012 2013 2010 2011 2012 2013 2010 2011 2012 2013 2010 2011 2012 2013 BBC ITV Channel 4 Channel 5

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

56 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content Ofcom audience survey findings Channel 4’s performance for the following PSB statements

% Rating for delivery 10/9/8/7 PSBs combined (10 is the highest score and 0 is the lowest score respondents can rate a channel against) News programmes are trustworthy 62% 65%

Helps me understand what's going on in world 57% 63%

Interesting programmes about history/science/arts 48% 52%

High quality soaps/dramas made in UK 40% 51%

*Portrays my region/nation fairly to rest of UK 38% 44%

Shows different kinds of cultures within UK 54% 46%

Shows well-made, high quality programmes 66% 65%

*Shows new programmes, made in UK 49% 53% Shows programmes with new ideas/different approaches 59% 47% Shows programmes that make me stop and think 61% 49% It shows programmes I want to watch 63% 56%

No significant differences from 2012 to 2013 at 99% level Source: Ofcom PSB Tracker 2013. Base: Self-reported regular viewers of Channel 4 (591) *Slightly amended wording of statements since 2011

57 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content Ofcom audience survey findings Extent to which regular viewers to each channel rate the channel for the statement where 10 is the highest and 0 is the lowest. Percentage of respondents rating 10/9/8/7 % Delivery 80 It shows well-made, high quality programmes

50 E4: More4: Film4: It shows new programmes, made in the UK 40 Indicates average of Delivery/ Importance for C4 portfolio channels 30

% Importance 20 20 30 40 50 60 70 80

Source: Ofcom PSB Portfolio Channels research 2014. Base: Regular viewers to each channel (E4 387, More4 229, Film4 329)

58 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for showing different kinds of cultures and opinions

19 14 Channel 4

11 11 20 Next highest PSB channel 34% 32% 15 27% 27%

%respondentsof Average for other 10 main PSB channels 18% 16% 16% 15%

5 10% 10% 11% 10%

0 2010 2011 2012 2013

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013.

59 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for showing the viewpoint of minority groups in society

Channel 4

18 22 20 Next highest PSB channel

32%

15 30% % of respondents % of Average for other main 10 PSB channels

12% 5 10% 7% 7%

0 2012 2013

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2012 – 2013. Note: Metric introduced in 2012

60 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for showing the viewpoint of Best main PSB for showing the viewpoints of different ethnic groups (BAME respondents) different ethnic groups (all respondents) 34% 35 35 32%

30 30 28% 28%

25 25

23% 22% 22% 20% 20 20 17% 17%

15 15 13%

12% % of respondents % of 10% respondents % of 10 9% 10 9% 8% 8% 7% 7% 7% 6% 5% 5 4% 4% 5 4% 4% 4% 3% 3% 3%

0 0 2010 2011 2012 2010 2011 2012

BBC One BBC Two ITV Channel 4 Channel 5 BBC One BBC Two ITV Channel 4 Channel 5

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metrics discontinued in 2012

61 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for showing the viewpoints of Best main PSB for showing the viewpoints disabled people (respondents with disabilities) of disabled people (all respondents) 25 25 23% 22%

20 20

15 15 14% 13% 13% 12% 12% 12% 11% 10% 10% 10 9% 9% 10 9% 8%

% of respondents % of 8% % of respondents % of 7% 7%

5% 5 4% 5 4% 3% 3% 3% 2% 2% 2% 2% 2% 2%

0 0 2010 2011 2012 2010 2011 2012

BBC One BBC Two ITV Channel 4 Channel 5 BBC One BBC Two ITV Channel 4 Channel 5

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metrics discontinued in 2012

62 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for showing the viewpoints of Best main PSB for showing the viewpoints gays and lesbians (homosexual respondents) of gays and lesbians (all respondents) 60 58% 60

50 50 45%

44%

40 40

30 30 28%

22% 22% % of respondents % of % of respondents % of 20 20

10 8% 10 6% 6% 6% 5% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 0% 0 0 2010 2011 2012 2010 2011 2012

BBC One BBC Two ITV Channel 4 Channel 5 BBC One BBC Two ITV Channel 4 Channel 5

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metrics discontinued in 2012

63 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for catering for audiences other channels don’t cater for 30

25 15 11 Channel 4 9

8 Next highest PSB 15 channel 29%

25%

23% %respondentsof 10 21% Average for other main PSB channels

14% 14% 14% 13% 5 11% 11% 11% 9%

0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013.

64 Media content duties: participate in the making of a broad range of relevant media content of high quality that, taken as a whole, appeals to the tastes and interests of a culturally diverse society; participate in the broadcasting and distribution of such content C4C audience survey findings Best main PSB for challenging prejudice

19 C4 16

20 15 14 Next highest PSB

15 30% 29%

25% 25% Average of other

PSB channels % of respondentsof % 10

13% 11% 11% 5 10% 7% 7% 6% 6%

0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013.

65 Media content duty: to promote alternative views and new perspectives

66 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for allowing people an alternative view Best main PSB as a home for alternative voices 35

25 Channel 4

7 14 26 5 5 20 Next highest PSB 35% 32% 15 26% % of respondents % of 24% 24% Average of other 10 19% 19% 19% 18% PSB channels

11% 11% 11% 12% 5 9% 7%

0 2010 2011 2012 2013 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013. Note: First metric discontinued in SMCP in 2012 but tracked alongside “home for alternative voices” in 2013. See 2013 SMCP methodology.

67 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for documentaries that present alternative views 35

25 C4 3 1

20 Next highest PSB 33% 15

% of respondents % of 25% 24% 24% 22% 23% 22% Average of other 10 19% PSB channels

13% 13% 13% 12% 5

0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013

68 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for being provocative 40

30 C4 28 25 25

20 20 39% Next highest PSB 36% 32%

15 % of respondents % of

10 Average of other PSB channels

11% 11% 12% 5 9% 9% 9%

0 2010 2011 2012 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

69 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for provocative documentaries 35

9 C4 25

9 6 20

Next highest PSB

15 29% 28%

% of respondents % of 25%

10 20% 19% 19% Average of other PSB channels

13% 12% 12% 5

70 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for taking a different approach to subjects compared with other channels 40

30 C4 26 23 21 25

19 20 Next highest PSB 36% 33% 32% 15 % of respondents % of 29%

10 Average of other PSB channels

5 10% 10% 11% 10% 10% 9% 9% 8%

0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013

71 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for covering ground other channels Best main PSB for tackling issues other wouldn’t channels wouldn’t

Channel 4 30

24 35 25 23 23 Next highest PSB 20 43% 20 36% 36% 34%

% of respondents % of 15 31% Average of other PSB channels 10

13% 12% 11% 11% 11% 5 10% 9% 10% 8% 7%

0 2010 2011 2012 2013 2013

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013. Note: First metric discontinued in SMCP in 2012 but tracked alongside “tackling issues other channels wouldn’t” in 2013. See 2013 SMCP methodology.

72 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for being experimental

19 17 21 19 25

35% 35% 35% 33% Next highest PSB

15 % of respondents % of Average of other 10 PSB channels 16% 16% 16% 14% 5 7% 7% 7% 7%

0 2010 2011 2012 2013

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013

73 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for always trying something new

25 18 C4

16 13 20

Next highest PSB 32% 15 29%

27% % of respondents % of

10 Average of other PSB channels 14% 13% 14% 5 10% 10% 11%

0 2010 2011 2012 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

74 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for being trend setting 35

14 13

25 C4

20 10

Next highest PSB 31% 15 29%

27% % of respondents % of

10 Average of other PSB 17% 16% 17% channels

5 10% 11% 10%

0 2010 2011 2012

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2012. Note: Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

75 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings Best main PSB for taking risks with programmes that others wouldn’t 50

37 32 36 34

Next highest PSB 49% 48% 45% 46%

20 %respondentsof

Average of other PSB channels 10

12% 13% 12% 12% 6% 7% 7% 7% 0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013

76 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings C4C finding: Extent to which regular viewers of the current affairs programmes listed rate the programmes for the statement shown

44% Unreported World

35% Dispatches

Gives a voice to groups that aren't always heard 35% Question Time

in mainstream media

Watchdog 29%

Exposure % % respondentsof 29%

Source: C4C commissioned research by Ipsos MORI reported in C4C Statement of Media Content Policy 2013

77 Media content duty: to promote alternative views and new perspectives

C4C audience survey findings C4C finding: Extent to which regular viewers of the current affairs programmes listed rate the programmes for the statement shown

44% Keeping Britain Alive: NHS in a Day

44% Unreported World

Made me see something in a different light 40%

Dispatches

36% Panorama

Exposure

% % respondentsof 35%

Source: C4C commissioned research by Ipsos MORI reported in C4C Statement of Media Content Policy 2013

78 Media content duty: to promote alternative views and new perspectives

Ofcom audience survey findings % Delivery 80 Extent to which regular viewers to each channel rate the channel for the statement where 10 is the highest and 0 is the lowest. Percentage rating it as 7/8/9/10 shown. The style of programmes is diffeent to what I'd expect to see on other 70 channels

It shows programmes 60 with new ideas and different approaches

40 E4: More4: Film4:

Indicates average of 30 Delivery/ Importance for C4 portfolio channels

% Importance 20 20 30 40 50 60 70 80

Source: Ofcom Online Portfolio Channels research. Base: Regular viewers to each channel (E4 387, More4 229, Film4 329)

79 Media content duty: support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views

80 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views C4C audience survey findings Percentage of surveyed audience who agree that Channel 4 factual programmes inspired change in their lives 100%

90% It made me think about its subject in new and different ways 80% It made me think about 68% 67% 68% 69% 70% changing something in

my own life

60% I tried something new or different after watching 50% this programme 45% 46% 44% 43% I talked about the 40% programme to other

% of respondents % of people 30% 31% 30% 25% 25% I looked for further information elsewhere 20% 15% after watchng this 13% 12% 11% 8% 11% programme 9% 9% 8% 9% 10% 9% 10% Any inspiring change statement(s) 0% 2010 2011 2012 2013 Source: C4C commissioned research by Ipsos MORI reported in C4C Statement of Media Content Policy

81 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views

Average "buzz" score for Channel 4's ten most talked about programmes

68 69

59 Average ‘buzz’ score ‘buzz’ Average

0 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2011 – 2013. Kantar Media (in 2011 and 2012) and Ipsos Mori (in 2013) commissioned by Channel 4. Base: approx 1000. Note: Buzz measures the proportion of viewers who talked or communicated about the programme in some way. See SMCP methodology documents.

82 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views

Channel 4's ten most talked about programmes 2013

Programme 2013 Buzz (%)

Channel 4 Racing 75% Bank of Dave: Fighting the Fat Cats 74% Crufts 2013: Best in Show 73% Hugh’s Fish Fight (Channel 4) Britain on Benefits: Channel 4 68% • A new foray into social media and campaigning Dispatches documentaries for the independent producer Keo Films. Easter Eggs Live 68% • Aim was to highlight the wasted fish thrown overboard Richard III: The King in the Car • Various levels of interaction: 67% Park . 8 hours of TV on Channel 4: 3m+ viewers . Online petition: 870,000 signatures The Man with the 10-Stone 66% . 220,000 tweets to MEPs Testicles: A Bodyshock Specail . 105,000 iPhone app downloads Hugh’s Fish Fight 66% . Live exhortation to tweet supermarkets in ad break Gok Live: Stripping for Summer 66% . Increased sales of ‘undervalued fish’ + change in EU law The IT Crowd: The Final Episode 65% • By using social media and live interaction Channel 4 were Average Buzz Score for top ten able to extend the impact and reach of the programme 69% programmes beyond the broadcast schedule and across online platforms

Source: Top 10 programmes, C4C Statement of Media Content Source: Fishfight.net Policy, 2013

83 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views

First-run hours of international-themed programming on Channel 4 (excluding news) and True Stories strand on the portfolio channels 200

150

100 Hours

155

120 50

70 54

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: 2010 figure recalculated following change in methodology in 2011. 2010 and 2011 figures include the True Stories documentary strand on More4, 2013 figure includes True Stories on More4 and Film4

84 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views

Genres covered by international-themed originations on Channel 4 as a percentage of total first-run hours

120 155 54 70 Total Hours 100% 10% 90% 29% 27% 23% 7% 2% 80% 6% Other 70% 4% 2% 12% 4% Science 2% 17% 60% 29% 11%

19% History 50% % 9% Religion 40% 14% 18% 30% Documentaries 51% 47% 20% Current Affairs 31% 27% 10%

0% 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: 2010 percentages taken from 2011 SMCP Methodology, 2012 percentages taken from 2013 Methodology

85 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views C4C audience survey findings C4C finding: Extent to which regular viewers of the current affairs programmes listed rate the programmes for the statement shown

57%

Unreported World

34% Dispatches

Shows stories about parts of the world you 30%

would rarely see on British TV This World

26% The Iraq War

BBC News: The Editors

25% % % respondentsof

Source: C4C commissioned research by Ipsos MORI reported in C4C Statement of Media Content Policy 2013

86 Media content duty: to support and stimulate well-informed debate on a wide range of issues, including by providing access to information and views from around the world and by challenging established views Ofcom audience survey findings % Delivery 80 Extent to which regular viewers to each channel rate the channel for the statement where 10 is the highest and 0 is the lowest. Percentage rating it as 7/8/9/10 shown.

50 Its programmes help me understand what’s going E4: More4: Film4: on in the world today

40 Indicates average of Delivery/ Importance for C4 portfolio channels

20 % Importance 20 30 40 50 60 70 80

Source: Ofcom Online Portfolio Channels research. Base: Regular viewers to each channel (Channel 4 530; E4 387; More 4 229; Film 4 329)

87 Media content duty: promote measures intended to secure that people are well-informed and motivated to participate in society in a variety of ways

88 MediaDEA duty content: to promote duty: promote alternative measures views andintended new perspectivesto secure that people are well-informed and motivated to participate in society in a variety of ways

C4C audience survey findings Best main PSB for giving me new ideas

15 C4

8 7

Next highest PSB 10 20% 18%

17% % of respondents % of 12% Average of other PSB channels 5 10% 10% 9% 8% 8%

89 Media content duty: promote measures intended to secure that people are well-informed and motivated to participate in society in a variety of ways

C4C audience survey findings Best main PSB for showing programmes that make me stop and think

25 C4 6 4 5

Next highest PSB 15

26% 24% 24%

% of respondents % of 10 20% 20% 19% Average of other PSB channels

12% 5 11% 11%

90 Media content duty: promote measures intended to secure that people are well-informed and motivated to participate in society in a variety of ways

C4C audience survey findings Best main PSB for making me think in new and different ways 25

20 C4 10 8 10

8 15 Next highest PSB

24% 23% 22% 10 20%

%respondentsof Average of other PSB channels 14% 14% 13% 12% 5 9% 9% 8% 8%

0 2010 2011 2012 2013

Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013

91 Media content duty: provide access to material that is intended to inspire people to make changes in their lives

92 Media content duty: to provide access to material that is intended to inspire people to make changes in their lives

C4C audience survey findings Percentage of surveyed audience who agree that Channel 4 factual programmes inspired change in their lives 100%

90% It made me think about its subject in new and different ways 80% It made me think about 68% 67% 68% 69% 70% changing something in

my own life

60% I tried something new or different after watching 50% this programme 45% 46% 44% 43% I talked about the 40% programme to other

93 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

94 Children’s definitions

• C4C define older children as 10-14s

• With the reduction of the Schools quota to 0.5 hrs per year in 2010, C4C decided to focus delivery of its education remit on content targeted at 14-19 year olds

95 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Approximate C4C spend on UK originated output made for older children and young adults (educational content) across the TV family and online (£m) – real terms

£10.5m £9.9m 10

£8m 8 £7.2m Spend on educational content made for young adults 6 £9.3m £5.8m £9.75m Spend on content Spend (£Millions) Spend £5m made for older 4 children

£2.2m £2.2m £1.2m £148,000 0 2010 2011 2012 2013

Source: Older children’s spend provided in response to an additional request to C4C. Total spent from C4C Statements of Media Content Policy Data 2010 – 2013, and so spend on young adults has been calculated by subtracting older children’s spend from total spend. Note: Spend for older children and total spend have been calculated differently, so treat with caution. Figures were provided in nominal terms but have been converted into real terms (2013 prices).

96 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Approximate hours of UK originated output made for older children and young adults (educational content) shown across the TV family 25

20 18

Hours of educational 15 programming made for young adults 17

Hours Hours of 10 programming made 17.5 for older children

2 4 0 2 0 0.5 2010 2011 2012 2013

Source: Older children’s hours provided in response to an additional request to C4C. Total hours from C4C Statements of Media Content Policy Data 2010 – 2013, and so young adults hours have been calculated by subtracting older children’s hours from total hours. Note: Hours for older children and total hours have been calculated differently, so treat with caution *Educational content includes educational content for 14-19s

97 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Number of unique UK visitors to C4C’s education projects online

1,200,000

1,000,000

800,000

600,000

1,029,000

400,000 828,000 Number of unique visitors of unique Number 631,000

200,000

0 2010 2011 2012 Source: C4C Statements of Media Content Policy Data 2010 – 2012. Note: Metric discontinued in 2012 , 2012 figure reported in the SMCP methodology document only

98 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average time spent on C4C’s education sites by UK visitors, minutes per visit

15.3 Number ofminutesNumber 12.2 5 10.1

0 2010 2011 2012

Source: C4C Statements of Media Content Policy Data 2010 – 2012. Note: Metric discontinued in 2012 , 2012 figure reported in the SMCP methodology document only

99 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for the main five PSB channels and their portfolio channels – Children 4-15

100% Multichannels

Channel 5 portfolio channels 80% 40.1% 40.7% 42.1% 42.8% Channel 5

Channel 4 portfolio channels 60% 0.9% 0.9% 3.6% 3.7% 1.0% 1.1% Channel 4 3.6% 3.4% 5.3% 5.4% 5.6% 5.9% 5.1% 4.6% 4.3% 3.8% ITV portfolio channels

Share(%) 5.6% 6.3% 40% 6.8% 7.7% ITV 11.6% 11.0% 9.7% 10.4% BBC portfolio channels 12.4% 13.4% 12.9% 20% 12.8% BBC Two 3.5% 3.0% 2.8% 2.1% 11.9% 11.1% 11.2% 10.1% BBC One 0% 2010 2011 2012 2013

Source: Source: BARB/InfoSys+ , Children 4-15, Network. Note: Channels include HD variants where applicable

100 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for PSB portfolio channels – Children 4-15 30% 5 USA Total 5* Total 0.5%0.3% 0.3% 0.4% 0.5% 0.4% Channel 5+1 0.5% 25% 0.6% 0.5% 1.3% Channel 4 other 0.4% 1.1% 1.3% 0.6% 0.5% 4seven 0.6% 0.7% 0.7% 0.9% 2.6% 4Music 0.6% 2.2% 2.3% 0.8% Film4 Total 20% 2.3% 0.8% 0.9% 2.7% More4 Total 2.2% 2.2%

0.8% E4 Total

2.0% 0.6% 0.6% 0.5% 0.6% 0.7% 0.6% Channel 4+1 0.6% CITV 15% 0.7% 2.3% 2.8% 3.2% ITV4 Total 2.4% 0.7% Share(%) ITV3 Total ITV2 Total 5.8% 5.1% ITV+1 10% 5.2% 5.4% BBC Other CBBC CBeebies 4.6% 5% 4.3% 4.3% 5.1% BBC Parliament BBC News BBC HD 2.0% 2.2% 2.2% 1.9% BBC Four 0% 2010 2011 2012 2013 BBC Three Source: Source: BARB, Children 4-15, Network. Note: Channels include HD variants where applicable

101 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of the PSB families – Children 10-15, 2010-2013

100%

Total BBC family 80% 76.4% 75.2% 74.5% 71.9%

62.9% 63.4% 60.9% 60.8% 56.3% 60% 56.3% 54.4% Total ITV family 52.4%

40% Total Channel 4 29.2% 29.5% 28.5%

26.0% family Average weekly weekly (%) reach Average 20% Total Channel 5 family 0% 2010 2011 2012 2013

Source: BARB. Children 10-15, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channels include HD variants where applicable

102 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels – Children 10-15, 2010-2013

56.3% 56.3% 54.4% 52.4% Average weekly reach 100%

80%

60% Channel 4 portfolio channels - Additional reach 15.4% 16.6% 17.8% 18.2% 40%

Channel 4 - Average

Average weekly (%) reach weekly Average weekly reach 20% 40.9% 39.8% 36.6% 34.2%

0% 2010 2011 2012 2013 Source: BARB. Children 10-15, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: Channels include HD variants where applicable. Analysis looks at reach of all C4C channels combined, Channel 4 and the additive reach from the portfolio channels.

103 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of Channel 4 portfolio channels – Children 10-15, 2010-2013

12.4% 8.2% 12.7% 9.1% Channel 4+1 Film4 11.8% 10.1% 2010 10.9% 9.4%

16.8% 2011 1.6% 17.4% 1.9% E4 Film4+1 16.6% 2012 2.3% 16.8% 2.6%

10.2% 2013 6.9% 10.7% 7.1% E4+1 4Music 10.9% 5.3% 10.5% 4.2%

6.7% 7.2% More 4 4seven Average weekly weekly (%) reach Average 6.9% 1.4% 6.4% 3.1%

1.1% 1.5% More4+1 1.6% 1.8%

Source: BARB. Children 10-15, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: Channels include HD variants where applicable. 4seven commenced BARB reporting in July 2012.

104 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for the main five PSB channels and their portfolio channels – Children 10-15

100% Multichannels

Channel 5 portfolio channels 80% 38.3% 38.2% 40.3% 39.0% Channel 5

Channel 4 portfolio 1.0% 1.0% channels 60% 1.2% 3.3% 3.3% 1.1% 2.9% 3.0% Channel 4 7.3% 7.4% 7.7% 8.3% 5.5% 6.2% 4.9% 4.6% ITV portfolio channels

Share(%) 6.1% 40% 5.3% 6.4% 7.3% ITV 12.6% 12.5% 11.0% 12.3% BBC portfolio channels 9.1% 20% 10.1% 9.9% 9.4% BBC Two 3.8% 3.2% 2.8% 2.6%

13.1% 12.7% 12.9% 12.3% BBC One 0% 2010 2011 2012 2013 Source: BARB, Children 10-15, Network. Note: Channels include HD variants where applicable.

105 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for PSB portfolio channels, Children 10-15 30% 5 USA Total 5* Total 0.4% Channel 5+1 0.5% 25% 0.4% Channel 4 other 0.5% 0.5% 0.5% 0.6% 0.7% 1.5% 4seven 1.0% 0.5% 1.5% 0.8% 0.6% 1.3% 4Music 0.8% 0.9% 0.8% Film4 Total 20% 1.1% 4.2% More4 Total 0.7% 3.3% 3.6%

E4 Total

3.4% 1.0% 1.0% 1.0% Channel 4+1 1.3% 1.2% 1.0% CITV 15% 1.0% 0.7% 0.7% 0.7% 0.6% 0.7% 1.0% 0.7% ITV4 Total 0.7% Share(%) ITV3 Total 0.7% 2.9% 3.4% 3.8% ITV2 Total 2.9% 10% 0.8% ITV+1 BBC Other

5.0% 4.6% 4.7% CBBC 4.6% CBeebies 5% 0.7% 0.7% BBC Parliament 0.7% 0.9% BBC News BBC HD 2.8% 3.4% 3.5% 3.1% BBC Four 0% 2010 2011 2012 2013 BBC Three Source: BARB, Children 10-15, Network. Note: Channels include HD variants where applicable

106 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of the PSB families – Adults 16-24, 2010-2013

100%

80% Total BBC family 72.0% 70.4% 70.6% 68.2% 61.8% 62.6% 60.0% 59.1% 60% 62.8% Total ITV family 63.2% 60.3% 58.3%

40%33.0% 33.4% 32.2% 31.0% Total Channel 4

family Average weekly weekly (%) reach Average 20% Total Channel 5 family 0% 2010 2011 2012 2013

Source: BARB. Adults 16-24, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: Channels include HD variants where applicable 107 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels – Adults 16-24, 2010-2013

63.2% 62.8% 60.3% 58.3% Average weekly reach 100%

80%

60% Channel 4 portfolio channels - 16.9% 17.9% Additional reach 19.6% 20.0%

40%

Channel 4 - Average weekly

Average weekly weekly (%) reach Average reach 46.4% 44.9% 20% 40.8% 38.3%

0% 2010 2011 2012 2013

Source: BARB. Adults 16-24, Network. Reach criteria: 15 consecutive minutes, full weeks used. Note: Channels include HD variants where applicable. Analysis looks at reach of all C4C channels combined, Channel 4 and the additive reach from the portfolio channels.

108 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Average weekly reach of Channel 4 portfolio channels – Adults 16-24, 2010-2013

17.4% 11.1% 17.1% 10.9% Channel 4+1 Film4 15.5% 10.9% 13.8% 10.7%

27.7% 2.2% 26.1% 2.1% E4 Film4+1 25.8% 2.2% 24.4% 2010 2.9%

19.1% 8.3% 2011 18.0% 8.8% E4+1 4Music 17.1% 7.3% 16.2% 2012 6.7%

10.3% 2013 10.6% More 4 4seven Average weekly weekly (%) reach Average 10.7% 2.2% 9.4% 4.8%

1.9% 2.0% More4+1 2.1% 2.1%

Source: BARB. Adults 16-24, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channels include HD variants where applicable 4seven commenced BARB reporting in July 2012.

109 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for the main five PSB channels and their portfolio channels – Adults 16-24

100% Multichannels

Channel 5 portfolio 33.4% 32.3% 32.4% 33.9% channels 80% Channel 5

1.5% 1.7% 1.9% Channel 4 portfolio 3.9% 3.9% 2.2% 3.7% 3.6% channels 60% 11.5% Channel 4 10.9% 12.0% 11.9%

7.3% 8.0% 6.5% 5.9% ITV portfolio channels

Share(%) 40% 6.3% 7.3% 7.6% 8.0% ITV

13.5% 12.5% 11.7% 12.1% BBC portfolio channels

20% 6.3% 7.6% 7.6% 6.7% BBC Two 3.8% 3.7% 3.1% 3.2%

12.7% 12.4% 13.3% 12.3% BBC One 0% 2010 2011 2012 2013 Source: BARB, Adults 16-24, Network. Note: Channels include HD variants where applicable.

110 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Channel shares for PSB portfolio channels – Adults 16-24, 2010-2013

30% 0.9% 5 USA Total 0.7% 1.0% 0.8% 0.8% 5* Total 0.8% 1.0% Channel 5+1 1.1% 0.8% 25% 1.7% Channel 4 other 0.6% 1.6% 1.8% 0.9% 1.2% 4seven 1.0% 1.2% 1.1% 1.6% 4Music 1.1% Film4 Total 20% 6.4% 6.1% 6.4% More4 Total

E4 Total

5.8% Channel 4+1 1.6% 1.5% 15% 1.4% CITV 1.0% ITV4 Total 0.9% 0.7% 0.9% 1.5% 0.6% 0.7%

Share(%) ITV3 Total 0.9% 0.7% ITV2 Total 4.5% 4.7% 10% 5.1% ITV+1 4.4% BBC Other 1.0% CBBC CBeebies 2.0% 1.5% 1.2% 5% 1.6% BBC Parliament BBC News 4.4% 4.3% 3.3% 3.8% BBC HD BBC Four 0% 2010 2011 2012 2013 BBC Three Source: BARB, Adults 16-24, Network. Channels include HD variants where applicable.

111 Media content duty: participate in the making of relevant media content that appeals to the tastes and interests of older children and young adults

Ofcom audience survey findings Parents’ opinions on Channel 4 (indicative only) for the statement shown, 2011-2013 ‘It provides a wide range of high quality and UK-made programmes for older children’ % Rating 10/9/8/7 2013 2012 2011 PSBs combined*

70 85

Importance rating 56 80

65 81

40 68

Delivery 32 61

44 60

*NB Asked of all children’s PSB channels combined for the similar statement, ‘It provides a wide range of high quality and UK-made programmes for children’ No significant differences from 2011/2012 to 2012 at 99% level Source: PSB Tracker 2013. Extent to which the purpose/characteristics applies to the channel(s), where 10 is the highest score and one is the lowest (% rating 10/9/8/7). Base: All those with a child aged 12-15 that watches C4 (68, 55, 64) – CAUTION SMALL BASE SIZE 112 Media content duty: participate in the making of relevant media content that consists of news and current affairs

113 Media content duty: participate in the making of relevant media content that consists of news and current affairs

C4C spend on originated and acquired programming for news and current affairs across the TV family (£m) – real terms

News £25m £24m £24m £23m £23m £21m Spend (£m)Spend 10 £20m Current Affairs £17m

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Figures were provided in nominal terms but have been converted into real terms (2013 prices)

114 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Volume of hours of UK/National News, all Volume of hours of UK/National News, peak day time

1000 6000 951 5541 5464 907 911 22 5416 5353 886 308 BBC Four 22 23 311 281 23 297 240 154 237 233 98 234 800 117 144

1,052 BBC Three 1,471 1,434 1,193 4000 216 216 211 209

504 Channel 5 600

1,055 919

914 Channel 4

Hours Hours 277 246 400 240 236

2000 ITV/ITV Breakfast 3,397

2,492 2,509 2,533 BBC Two 200 286 288 291 301

BBC One

0 0 2010 2011 2012 2013 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: UK/national News refers to network news and excludes non-network news. Does not include BBC Parliament nor BBC News. 115 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Average weekly reach of ‘National & International’ News genre by channel, Individuals 4+, (millions in bars, % on top)

40 59.5% 59.5% 59.1% 57.4% 2010 2011 2012 2013 35

25 39.4% 36.7% 35.9% 34.7%

Millions 20 22.5 33.9 33.2 21.1 20.6 15 34.0 34.1 17.9% 16.6% 16.5% 15.9% 13.6% 12.8% 13.7% 10 20.1 13.7% 13.1% 11.8% 10.6% 11.1% 10.3% 9.8% 9.2% 9.0% 5 3.3% 9.4 9.2 7.8 7.3 6.8 7.8 2.3% 10.3 9.5 6.1 7.9 6.4 2.0% 2.0% 7.5 5.6 5.9 5.3 5.2 1.3 0 1.1 1.9 1.2 BBC1 BBC2 BBC News ITV Channel 4 Channel 5 Sky News

Source: BARB/TRP AdvantEdge, Individuals 4+, National/International News genre, Network. Reach criteria = 3 consecutive minutes. Note:S4C and ITV News channel excluded from this analysis. Note: Channels include +1s and HD variants.

116 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Average weekly reach of ‘National & International’ News by channel group, adults 16-34, (millions in bars, % on top) 7 2010 2011 2012 2013 41.8% 40.8% 6 39.7% 37.6%

4 25.4%

Millions 22.3% 21.5% 3 6.1 19.3% 6.0 5.8 5.5

2 12.4% 10.7% 10.6% 8.7% 9.6% 9.2% 9.4% 9.4% 2.9 8.5% 8.1% 8.7% 1.8 6.7% 6.8% 7.3% 1 1.4 3.7 1.5 5.0% 4.7 % 3.3 3.1 1.3 1.3% 1.8% 0.9% 1.2 1.3 1.4 1.3% 1.4 1.6 1.3 1.0 0.1 1.3 1.0 1.1 0.7 0.7 0 0.2 0.2 0.3 BBC1 BBC2 BBC News ITV Channel 4 Channel 5 Sky News

Source: BARB, Adults 16-34, National/International News genre. Reach criteria = 3 consecutive minutes for all channels. Note:S4C and ITV News channel excluded from this analysis. Channels include +1s and HD variants

117 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Weekly reach of Channel 4’s 7pm news bulletin and BBC’s Newsnight (all adults, millions) 6

2010

2011

3 5.3 5.1 2012 4.8 4.5 4.6 4.2

2 4 4 Weekly reach (millions) reach Weekly 2013

0 Channel 4 News Newsnight

Source: BARB, Adults 16+, Reach criteria = 3 consecutive minutes. 118 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of viewing to National/International News by channel group – All Individuals, 2010-2013, All day

105.0 106.5 101.3 100.7 Hours per individual/year 100% 6.3% 7.0% 6.4% 6.4% Other 3.6% 3.2% 2.9% Russia Today 3.3% 13.0% 80% 16.0% 13.5% 13.3% Euronews

12.2% Sky News 12.5% 13.9% 12.9% 60% Channel 5

Other Channel 4 portfolio channels 40% Channel 4 Other ITV portfolio channels 59.4% 60.0% 61.5% 63.2% ITV 20%

Proportion of viewing to genre (%) to genre ofviewing Proportion Other BBC portfolio channels

BBC News 0% 2010 2011 2012 2013 BBC One & BBC Two

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to National/International News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. . 119 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of viewing to National/International News by channel group – All Individuals, 2010-2013, Peak time

42.7 42.8 41.1 41.2 Hours per individual/year 100% 3.2% 4.2% 3.4% 3.3% Others

8.7% 8.2% 7.6% 6.9% Russia Today

Sunrise TV 80% 27.2% 25.6% 24.8% 25.5% Euronews Sky News

60% 7.5% Channel 5 7.7% 9.2% 7.8% Other Channel 4 portfolio channels 40% Channel 4 Other ITV portfolio channels 51.4% 50.7% 53.5% 54.5% ITV 20% Other BBC portfolio Proportion of viewing viewing (%) genre oftoProportion channels BBC News

0% BBC One & BBC Two 2010 2011 2012 2013

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time is defined as 6pm-10:30pm. Shares are based on total minutes of viewing to National/International News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. . 120 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of viewing to National/International News by channel group – Adults 16-34, 2010-2013, All day

46.2 43.9 38.4 36.6 Hours per individual/year 100% Other 8.2% 8.9% 6.4% 6.5% Russia Today 7.3% 6.2% 6.1% 5.5% 80% Euronews 14.1% 14.2% 16.4% 13.7% Sky News 11.1% 12.6% Channel 5 60% 11.2% 15.4% Other Channel 4 portfolio channels Channel 4 40% Other ITV portfolio channels 56.9% 59.0% 53.9% 52.9% ITV 20%

Proportion of viewing to genre (%) to genre ofviewing Proportion Other BBC portfolio channels

BBC News 0% BBC One & BBC Two 2010 2011 2012 2013

Source: BARB. Adults 16-34, Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to National/International News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. 121 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Proportion of viewing to national news programmes on the main five PSB channels accounted for by 16-34s 25%

22%

20% 19% 18% BBC1 17% 17%

15% BBC2 15%

12% 12% 12% 12% 12% ITV1 11% 11% 11% 10% 10% 10%

10% 9% 9% 9% Channel 4 Proportion of viewing viewing of(%) Proportion Channel 5

0% 2010 2011 2012 2013 Source: BARB. Note: Data for BBC1 and ITV include HD. 122 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of viewing to National/International News by channel group – BAME Individuals, 2010- 2013, All day

67.9 70.8 62.5 62.0 Hours per individual/year 100% Others 14.8% 16.3% 12.7% 13.5%

The Africa Channel

5.7% 5.5% Russia Today 80% 5.9% 5.6% 10.8% 9.9% 11.1% 10.6% Sunrise TV Euronews 60% 21.0% 21.0% Sky News 21.8% 24.5% Channel 5 40% Other Channel 4 portfolio channels Channel 4

45.7% 46.1% Other ITV portfolio channels 20% 44.4% 40.8%

ITV Proportion of viewing viewing (%) genre oftoProportion Other BBC portfolio channels 0% BBC News 2010 2011 2012 2013 BBC One & BBC Two Source: BARB. BAME Individuals (4+), Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to National/International News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. . 123 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Proportion of viewing to national news programmes on the main PSB channels accounted for by BAME viewers 14% 13%

12% 12% 11%

10% BBC1 10%

8% BBC2 8% 7% 7% 7% 7% 7% ITV1 6% 6% 5% 5% 5% 5% 5% 5% Channel 4 4% 4% 4% 4% Proportion of viewing Proportionviewing of(%) Channel 5

0% 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

124 Media content duty: participate in the making of relevant media content that consists of news and current affairs

C4C spend on online news provision – real terms (£)

1,000,000

800,000

600,000

£900,828

Spend (£) Spend £859,000 400,000 £737,255

£580,855

200,000

0 2010 2011 2012 2013 Source: C4C response to Ofcom information request, Note: Figures were originally provided in nominal terms and have been adjusted into real terms.

125 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Methods used by C4C to deliver News beyond TV 2010-2013

2010 2011 2012 2013

Website ✓ ✓ ✓ ✓

Twitter ✓ ✓ ✓ ✓

Facebook ✓ ✓ ✓ ✓

RSS feeds ✓ ✓ ✓ ✓

YouTube channel ✓ ✓ ✓ ✓

Snowmail ✓ ✓ ✓ ✓

Channel 4 News apps (launched on Android and IoS) ✓ ✓ ✓

4oD ✓ ✓ ✓

Mobile site ✓ ✓

Instagram ✓ ✓

Audioboo ✓ ✓

Vine ✓

Google+ ✓

Tumblr ✓

Syndication: Huffington Post ✓

Source: C4C response to Ofcom information request

126 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Online consumption of Channel 4 News

18,000,000 17,861,933

16,000,000 Unique visitors 14,000,000

12,367,238 11,428,895 12,000,000 Video views 9,200,249 9,503,587 10,000,000 8332,839 8,000,000 7,197,877 Social referrals 5,429,017

6,000,000 Views/referrals/visitors 4,119,322 3,182,933 4,000,000 YouTube (total 2,675,296 views) 1,818,155 2,000,000 279,507 921,938 89,844 0 2010 2011 2012 2013

Source: C4C response to Ofcom information request. Note: Unique visitors data not available for 2010

127 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Ofcom audience survey findings Attributes for television news sources among those who use each source - Proportion of users who rated the source highly (7-10) (%)

0% 20% 40% 60% 80%

61% 51% 58% BBC Television Importance 42% 33% 47% 65% 60% ITV Accurate & Reliable 64% 59% 43% 50% Sky News 63% 58% Channel 63% Trustworthy 63% 44% 53% Channel 4 (TV Channel) 51%

% of respondents % of 51% 54% Impartial & unbiased 55% Channel 5 45% 42% 55% 53% 58% Al Jazeera Offers range of opinions 58% 49% 53%

Source: Kantar Media News Omnibus 2014. Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels

128 Media content duty: participate in the making of relevant media content that consists of news and current affairs

C4C audience survey findings Percentage of regular viewers to news programmes who agree with the statement “It is independent from government” 100%

90% 84% 83% 82% 79% 78% 80% 77% BBC News 74% 75% 72% 72% 72% 71% 72% 69% 69% 69% 70% 65% 65% ITV News 63% 64% 60% Channel 4 News

50% Channel 5 News

40%

% of respondents % of Sky News 30%

20%

10%

0% 2010 2011 2012 2013 Source: C4C commissioned audience research reported in Statements of Media Content Policy 2010 – 2013.

129 Media content duty: participate in the making of relevant media content that consists of news and current affairs

C4C audience survey findings Percentage of regular viewers to news programmes who agree with the statement “it is independent from the influence of big business” 100%

90%

80% 75% 74% 72% BBC News 69% 69%

70% 68% 68% 68% 68%

61% 61% 61% 59% 60% 60% 59% ITV News 57% 57% 60% 55% 56% Channel 4 News 50%

40% Channel 5 News % of respondents % of 30% Sky News

20%

10%

0% 2010 2011 2012 2013

Source: C4C commissioned audience research reported in Statements of Media Content Policy 2010 – 2013.

130 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Volume of hours of Current Affairs, all day Volume of hours of Current Affairs, peak time

1793 1779 499 493 1800 1748 500 486 475 1668 157 115 114 BBC Four 161 147 191 129 113 113 1500 259 121 400 212 BBC Three

47 540 42 49 1200 534 56 474 Channel 5 22 374 30 34 300

900 Channel 4

245 140 Hours 216 218 217 Hours 126 136 142 200 144 130 127 137 ITV/ITV 600 Breakfast 39 40 37 44 328 287 291 394 BBC Two 100 300 82 66 71 61

271 264 BBC One 247 194 45 53 50 52 0 0 2010 2011 2012 2013 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: UK/national News refers to network news and excludes non-network news. Does not include BBC Parliament nor BBC News. 131 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of viewing to Current Affairs: Political/ Economic/ Social by channel – All Individuals, 2010-2013, All day All other channels Main 'other' channel 100% 1.3% 5 USA +1 4.3% 3.5% 4.3% 5 USA 5* +1 8.3% 5* 8.7% 7.1% 10.5% Channel 5+1 3.3% 2.4% 4seven 80% 2.7% 4Music 8.5% 6.8% 3.0% Film4 +1 7.1% Film4 8.3% More4 +1 More4 E4+1

25.0% 25.5% E4 60% 26.0% Channel 4 +1 25.1% CITV ITV4 +1 ITV4 ITV3 +1 ITV3 Share(%) 40% ITV2 +1 ITV2 ITV +1 Other BBC channels 49.5% 48.9% CBBC 45.9% 43.7% CBeebies 20% BBC Parliament BBC News BBC HD BBC Four BBC Three Channel 5 0% Channel 4 ITV 2010 2011 2012 2013 BBC Two BBC One

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. Current Affairs: Political/Economical/Social– Main ‘other’ channel = Sky News.

132 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Hours of viewing to Current Affairs: Political/ Economical/ Social by channel – All Individuals, 2010-2013, All day

21.3 19.2 20.9 18.1 18.4 16.7 Hours per individual/year

All other channels Main 'other' channel 25 5 USA +1 5 USA 5* +1 5* Channel 5+1 4seven 20 0.3 4Music 1.7 Film4 +1 Film4 0.7 0.8 0.7 More4 +1 1.8 More4 1.6 1.3 0.7 E4+1 15 0.4 E4 0.5 1.3 1.8 Channel 4 +1 1.3 0.5 CITV 5.2 ITV4 +1 1.4 ITV4

Hours 4.7 4.7 ITV3 +1 10 ITV3 4.2 ITV2 +1 ITV2 ITV +1 Other BBC channels CBBC 5 10.3 CBeebies 8.3 9.0 BBC Parliament 7.3 BBC News BBC HD BBC Four BBC Three 0 Channel 5 Channel 4 2010 2011 2012 2013 ITV BBC Two

133 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Share of peak time current affairs viewing (based on total minutes), by main five PSBs, 2010- 2013 100.0%

0.0% 0.0% 8.9% 0.0% 0.0% 80.0% 8.1% 7.6% 8.6% 20.5% 19.7% 21.3% 22.6%

60.0% Channel 5 Channel 4 17.2% 15.1% ITV

Share Share (%) 20.0% 40.0% 18.6% BBC2 BBC1

20.0% 41.2% 40.1% 32.8% 31.6%

0.0% 2010 2011 2012 2013

Source: BARB. Peak time is defined as 6pm-10:30pm

134 Media content duty: participate in the making of relevant media content that consists of news and current affairs

Total hours of peak time current affairs programming viewed per individual per year, by main five PSBs, 2010-2013 7.0

0.0 6.0 0.6

5.0 1.5 0.0 0.0 0.4 0.0 Channel 5 4.0

0.4 0.4 Channel 4 1.2 1.1 ITV

Hours 1.0 3.0 1.1 BBC2 BBC1 1.1 0.8 2.0 0.9 2.9 1.0 2.0 1.8 1.6

0.0 2010 2011 2012 2013

Source: BARB. Peak time is defined as 6pm-10:30pm

135 Media content duty: participate in the making of relevant media content that consists of news and current affairs C4C audience survey findings C4C finding: Extent to which regular viewers of the current affairs programmes listed rate the programmes for the statement shown

61% Dispatches

60% Watchdog

Panorama Uncovers the truth 58%

Crimewatch % of respondentsof % 52%

Unreported World

50%

Source: C4C commissioned research from Ipsos MORI reported in C4C Statement of Media Content Policy 2013

136 Media content duty: participate in the making of relevant media content that consists of news and current affairs C4C audience survey findings C4C finding: Extent to which regular viewers of the current affairs programmes listed rate the programmes for the statement shown

50% The Iraq War

50% Panorama

Covers things in great depth 48% Dispatches

% of respondents % of Newsnight 45%

Unreported World 42%

Source: C4C commissioned research from Ipsos MORI reported in C4C Statement of Media Content Policy 2013

137 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

138 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Reach of the main PSBs’ catch-up websites among total digital audience, September 2014

16.0

14.0

12.0

10.0

8.0

14% Reach (%) 6.0

4.0 5.9% 2.0 4.5%

1.5% 0.0 BBC iPlayer ITV Player Channel4 4oD Channel 5 - Demand 5

Source: comScore MMX MP, September 2014. Base: Total Digital Population (n = 47,312,000). Note: This only includes the catch-up websites via browsers

139 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

PSB VOD service programme requests: 2010 - 2013 Requests (millions) 3500 3,049m 3000 2,541m 2500 2,213m 2000 1,711m 1500

1000

500

0 2010 2011 2012 2013

Source: Broadcaster data. Note: on-demand programmes only, no simulcast data is included. Offline downloads are counted as one request.

140 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Services used for monthly online/on-demand TV and film consumption, 2014, all adults 16+

All adults (%)

40 35

17 20 16 15 14 12 10 8 7 5 5 3 2 2 2 2 2 1 1 1 1 1 1 1 0

Source: Ipsos MORI research, 2014. Base: All Adults 16+ n = 2026. TO14 Which, if any, of the following services do you use to watch television programmes or films online or on demand? Please tell me which services you use at least once a month or more often?

141 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Services used for monthly online/on-demand TV and film consumption, 2014, adults 16+ who are regular users of VOD services

Monthly VOD service users (%)

80 70

34 40 33 29 27 23 20 15 13 10 9 7 4 4 4 4 4 3 3 2 2 2 2 2 1 1 0

Source: Ipsos MORI research, 2014. Base: Adults 16+ that use online/on-demand TV and film services at least once a month n = 1017 TO14 Which, if any, of the following services do you use to watch television programmes or films online or on demand? Please tell me which services you use at least once a month or more often?

142 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Availability of 4oD across platforms and devices, 2010-2013 2010 2011 2012 2013

Channel4.com ✓ ✓ ✓ ✓

YouTube ✓ ✓ ✓ ✓

PS3 ✓ ✓ ✓ ✓

SeeSaw* ✓

BT Vision ✓ ✓ ✓ ✓

Virgin Media ✓ ✓ ✓ ✓

iPad ✓ ✓ ✓

iPhone ✓ ✓ ✓

iPod touch ✓ ✓ ✓

xbox360 ✓ ✓ ✓

Flash mobile ✓ ✓

YouView ✓ ✓

Windows ✓ ✓

LoveFilm ✓ ✓

Netflix ✓ ✓

Sky Anytime ✓

SkyPlayer ✓

Samsung ✓

Android ✓

Freesat ✓ Source: C4C response to Ofcom information request *closed down in 2011 143 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Number of registrations to 4oD (millions)

10.2m

6.3m Number of registrations (millions)ofregistrationsNumber 2

1.9m

0 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2011 – 2013.

144 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Full length programmes views initiated on C4C on-demand services, 2010-2013 (millions)

500

400

300

476m 450m 429m 200 372m

100 Number of programme views (millions) ofviews initiatedprogrammeNumber

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Data includes simulcast viewing in 2013, and is across all platforms on which C4C makes its content available

145 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks Ofcom audience survey findings

Change vs. 2012 Catch-up service usage in last month 44% +4

17% = BBC iPlayer 52% - no service used

4OD

Satisfaction with the service +1 89% All who used the service in last month 80% -7 % Rating 10/9/8/7

Shows direction of significant differences from 2012 to 2013 at 99% level

Source : Ofcom PSB Tracker 2013 Q Which of the following catch-up services have you used in the last month? Base: All (3028) Q And how would you rate your overall satisfaction with ? Base: All that have used this service in the last month (BBC iPlayer 1307, 4OD 495, S4C Click – base too small to chart – 18).

146 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks Ofcom audience survey findings

Change vs. 2012

Importance of BBC / Channel 4 71% = providing a website with high quality content that you can trust 53% = % Rating 10/9/8/7

bbc.co.uk -6 Used website in the last month 49% All with internet access 9% -3 channel4.com

Satisfaction with the website = 91% All that have used the website in last month % Rating 10/9/8/7 82% +1

Shows direction of significant differences from 2012 to 2013 at 99% level

Source: Ofcom PSB Tracker 2013 Q27/Q28/Q29/Q30 Base: All (3028), All with internet access (2417), All that have used this website in last month: (bbc.co.uk 1165 channel4.com 210). 147 Media content duty: participate in the broadcasting or distribution of relevant media content by means of a range of different types of electronic communications networks

Total visits to C4C's websites, mobile sites and apps (millions)

506m 537m Total

600

186m 150m Visits to apps

400

Visits (millions) Visits 200 Visits to 356m 351m websites and mobile sites

0 2012 2013

Source: C4C Statements of Media Content Policy Data 2013. Note: Restated 2012 figures taken from 2013 SMCP. There were 360 million visits to C4C’s websites in 2010, and 361 million visits in 2011 – metric changed in 2012.

148 Media content duty: have regard to the desirability of encouraging innovation in the means by which relevant media content is broadcast or distributed

149 Media content duty: have regard to the desirability of encouraging innovation in the means by which relevant media content is broadcast or distributed

Number of digital agencies supplying C4C

200

150

100

150 154 Number ofagencies digital Number 50 103 91

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

150 Media content duty: have regard to the desirability of encouraging innovation in the means by which relevant media content is broadcast or distributed

Examples of new C4C apps, online games and other multiplatform projects…

2010 2011 2012 2013

• Million Pound Drop – online game, • Hippo: Nature’s Wild Feast – • Paralympic Games – 350 hours • 4Now app – companion app for accompanying the TV programme, programme recording a dead of live coverage online, and registered users, giving access to attracted nearly 1 million individual hippo’s absorption back into the dedicated apps for mobile and real-time polls, votes and quizzes players in the second series food chain. Live online streaming tablet devices • Made in Chelsea, The Game: • Seven Days – docusoap which allowed launched a week ahead of main • Hollyoaks: DocYou – website allows players to create their own viewers to interact directly with the on- broadcast showing Hollyoaks character 3D character. Became the number screen characters through social media • Nightmare High – online game suffer online abuse by her peers in 2 game app in the country, downloaded 264,713 times in 2013 • Superme – interactive game aimed at aimed at helping 10-14 year olds real-time young people, exploring mental health cope with major life changes • 4 Goes Mad: mental health series • D-Day: As it Happens - retelling of and resilience • Beauty Town - C4C’s first supported by Mad World website the event, played out in real-time across TV, mobile, the web and • Privates – downloadable sex education Facebook game allowing players • Foxes Live – website allows social media game designed to teach users about STIs to develop their own beauty salon users to watch live streams from and contraception • Random Acts – short films of fox dens and follow GPS tracked • Easter Eggs Live – website showed 24 hour streaming of eggs • Battlefront – project following a group of spoken word and other performing foxes on an interactive map hatching, complementing two teenagers campaigning on different arts with supporting online gallery • Live from the Clinic and Food minute bulletins on the main issues, featuring an online hub including Hospital - programmes launch • New user registration system channel blogs, videos, Facebook and Twitter introduced on 4oD. Registered new health apps • No Fire Zone – C4C distributed the activity users able to watch online • The Snowman and the Snowdog controversial film internationally as • The Curfew – game set in a fictional premieres of programmes such as - children’s game and audio e- an app via the Apple and Android modern Security State, aiming to Fresh Meat, as well as some book accompany broadcast film app stores. First time a film had introduce young people to issues of exclusive episodes of shows including Misfits • New digital commissioning arm been distributed in this way. privacy and civil liberties Film4.0 launches • Viewers who sign in to 4oD can • A Field in England - first film to be • Channel 4 News launches improved • New channel 4Seven shows also add their favourites and released in cinemas, Freeview, website and a forum for online comment social media comments about its create bespoke playlists DVD and VoD on the same day on its programming programmes • First episodes of the new series of The IT Crowd premiered online

Source: C4C Statements of Media Content Policy Data 2010 – 2013. 151 Media content duty: have regard to the desirability of encouraging innovation in the means by which relevant media content is broadcast or distributed Digital media awards won over the review period

2010 2011 2012 2013

• 5 British Interactive Media • 1 BAFTA Children’s Award • 2 BIMA Awards • 1 BAFTA Television Craft Association (BIMA) Awards • 1 BAFTA Television Craft • 5 Broadcast Digital Awards Award Award • 7 Broadcast Digital Awards • 1 Broadcasting Press Guild • 1 BANFF – Rockie Award • 1 Green Web Award • 3 BIMA Awards TV and Radio Award • 4 BIMA Awards • 3 MediaGuardian Innovation • 2 Broadcast Digital Awards • 1 Herald Scottish Digital • 5 Broadcast Digital Awards Awards • 1 Edinburgh International Business Award • 2 Dadi Awards TV Award • 1 New Media Effectiveness • 1 Impact Media Award Award • 1 International Digital Emmy • 1 IVCA Clarion Award • 2 South by Southwest • 1 MEGA (MediaGuardian • 6 Online Media Awards Interactive Awards Innovation Award) • 1 RTS CRAFT and Design • 1 New Media Age Award Award • 1 RTS West of England • 1 RTS Midland Award Award • 1 The Digitals Award • 1 Wpped Cream Award

Source: C4C Statements of Media Content Policy Data 2010 – 2013. 152 Media content duty: have regard to the desirability of promoting access to and awareness of services provided in digital form

153 Media content duty: have regard to the desirability of promoting access to and awareness of services provided in digital form

Methods used by C4C to promote its digital services over the review period

On-screen promotion Digital promotion • C4C sought to encourage consumption of digital • Since the creation of its viewer registrations services through multiplatform content based database in 2011, C4C has sent direct email around TV brands, such as the Million Pound communications to all registered users, Drop and Made in Chelsea games. containing personalised recommendations for • In 2011 Channel 4 launched “Delivered to you”, a 4oD content. major television marketing campaign to promote • In 2013 C4C increased the personalisation of 4oD. weekly emails, which 1.24 million of registered • In 2013 it also ran TV adverts to raise awareness users received. It reports that using of the availability of 4oD on multiple devices. demographics and viewing behaviour to tailor email communications meant that click-through • Since 2011 C4C have used social media rates doubled. “hashtags” in programming and the 4 Seven channel (launched in 2012) shows social media • By the end of 2013, 29.5% of all VoD viewing comments about the programmes it is came from logged in registered users. 18% of broadcasting. 4oD views came from mobile devices.

Source: C4C response to Ofcom information request

154 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

155 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

C4C spend on feature film production and development (£m) – real terms

10 £18.4m

Spend (£m)Spend £16.5m £15.3m £12.8m

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: Figures were provided in nominal terms but have been converted into real terms (2013 prices)

156 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Number of film production companies C4C worked with

100

40 81 Number ofcompaniesNumber

0 2012 2013

Source: C4C Statements of Media Content Policy Data 2012 – 2013. Note: No figures provided for 2010 and 2011.

157 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Number of Film4 films that received UK theatrical release

12 Number offilmsNumber 5 8 6

0 2010 2011 2012 2013

Source: C4C response to Ofcom information request

158 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Channel 4 Films receiving UK theatrical release 2010-2013

Year Title Distributor Release date

2010 The Lovely Bones Paramount International 19/02/2010

She, a Chinese Studiocanal 26/02/2010

The Scouting Book for Boys Warner Bros. International 19/03/2010

Four Lions Studiocanal 07/05/2010

Another Year Momentum/Alliance 05/11/2010

Chatroom Revolver 24/12/2010

2011 127 Hours Warner Bros. International 07/01/2011

NEDS eOne 21/01/2011

Submarine Studiocanal 21/01/2011

Never Let Me Go Fox International 11/02/2011

The Eagle Universal International 25/03/2011

Attack the Block Studiocanal 13/05/2011

The Inbetweeners Movie Entertainment 17/08/2011

One Day Universal International 24/08/2011

Kill List Studiocanal 28/08/2011

Tyrannosaur Studiocanal 07/10/2011

The Future Picturehouse Entertainment 04/11/2011

Wuthering Heights Artificial Eye 11/11/2011

The Deep Blue Sea Artificial Eye 25/11/2011

Dreams of a Life Dogwoof 16/12/2011 Source: C4C response to Ofcom information request

159 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Channel 4 Films receiving UK theatrical release 2010-2013 continued

Year Title Distributor Release date

2012 The Iron Lady Pathe 06/01/2012

Shame Momentum 13/01/2012

The Woman in the 5th Artificial Eye 17/02/2012

The Imposter Revolver/Picturehouse Entertainment 24/08/2012

Berberian Sound Studio Artificial Eye 31/08/2012

On the Road Lionsgate 12/10/2012

Sightseers Studiocanal 30/11/2012

Seven Psychopaths Momentum/Alliance 07/12/2012

2013 Hyde Park on Hudson Focus Features/Universal 01/02/2013

The Spirit of ’45 Dogwoof 15/03/2013

Trance Fox International 29/03/2013

The Look of Love Studiocanal 26/04/2013

The Stone Roses: Made of Stone Picturehouse Entertainment 05/06/2013

A Field in England Picturehouse Entertainment 05/07/2013

The Pervert’s Guide to Ideology Picturehouse Entertainment 04/10/2013

For Those in Peril Soda Pictures 04/10/2013

How I Live Now eOne 04/10/2013

Le Week-end Artificial Eye 11/10/2013

The Selfish Giant Artificial Eye 25/10/2013

In Fear Studiocanal 15/11/2013 Source: C4C response to Ofcom information request

160 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Hours of first-run originations of film across the TV family 30

Hours 25

21 10 20

0 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013.

161 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Total hours of feature films across designated PSB channels , 2010-2013

5000 4668 4653 4552 182 129 119 4269 107 4000 BBC Four 1077 1060 1035 927 BBC Three 3000 Channel 5 1,137 1,258 1,267 1,209

Hours Channel 4 2000

853 791 709 519 ITV/ITV Breakfast 1000 BBC Two 663 733 794 782 BBC One 504 466 400 495 0 2010 2011 2012 2013

Source: Ofcom/broadcasters

162 Media content duties: participate in the making of high quality films intended to be shown to the general public at the cinema in the UK; participate in the broadcasting and distribution of such films

Hours of first-run originated feature films across designated PSB channels, 2010-2013

43 40 40 BBC Four

32 BBC Three 21 30 2 29 25 Channel 5

Hours 12 Channel 4 20 18 ITV/ITV Breakfast 20 10 BBC Two 17 15 12 BBC One 0 2010 2011 2012 2013

Source: Ofcom/broadcasters

163 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

164 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

Percentage of output on Film4 channel by region of origin

100%

15% 15% 15% 90% 18%

80%

70% Rest of World 60% 61% 60% 63% 60%

50% USA %

40% UK 30%

20%

25% 25% 10% 22% 22%

0% 2010 2011 2012 2013 Source: C4C Statements of Media Content Policy Data 2010 – 2013. Note: From 2010 to 2012, the “Rest of the World” category was split out into “Rest of Europe” and “Rest of the World”. The corresponding percentages for these were 6% and 9% each year

165 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

Range of viewing by genre across Film4 – All Individuals, 2010-2013, All day

100%

80%

60% 84.7% 84.5% 86.7% 86.8%

40% Films: Other UK Films Proportion of viewing viewing of(%) Proportion

20%

14.8% 15.5% 13.3% 13.2% 0% 2010 2011 2012 2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter

166 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

Share of viewing to UK Films by channel – All Individuals, 2010-2013, All day

All other channels Main 'other' channel 100% 5 USA +1 9.9% 5 USA 13.4% 10.8% 13.8% 5* +1 5* Channel 5+1 4seven 80% 4Music 11.8% 14.3% Film4 +1 13.5% 13.1% Film4 More4 +1 More4 3.7% 4.5% E4+1 3.5% 2.6% E4

5.3% 60% Channel 4 +1 6.0% 6.8% 5.9% 7.6% CITV 4.7% ITV4 +1 5.3% ITV4 6.1% ITV3 +1 3.8% 7.1% ITV3 Share(%) 40% 9.0% ITV2 +1 9.5% 7.5% ITV2 4.8% ITV +1 6.7% 7.2% Other BBC channels CBBC 21.4% CBeebies 19.5% BBC Parliament 20% 13.0% 14.6% BBC News BBC HD BBC Four 11.5% BBC Three 11.0% 11.6% 9.6% Channel 5 Channel 4 0% 3.6% 2.5% 2.7% 3.5% ITV BBC Two 2010 2011 2012 2013 BBC One Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. UK Films – Main ‘other’ channel = Sky Movies Greats. 167 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

Hours of viewing to UK Films by channel – All Individuals, 2010-2013, All day

16.7 17.2 16.7 15.7 Hours per individual/year

20 All other channels Main 'other' channel 5 USA +1 5 USA 5* +1 5* Channel 5+1 1.9 4seven 2.2 2.3 4Music 15 1.6 Film4 +1 Film4 2.5 More4 +1 2.0 More4 2.3 E4+1 2.1 E4 0.6 0.8 Channel 4 +1 0.6 0.9 CITV 10 1.0 0.4 ITV4 +1 1.0 ITV4 Hours 0.8 1.3 1.1 ITV3 +1 1.0 ITV3 0.7 1.2 0.8 ITV2 +1 1.5 ITV2 1.6 ITV +1 0.8 1.2 Other BBC channels 5 1.1 CBBC 1.1 CBeebies 3.6 3.4 BBC Parliament 2.2 BBC News 2.3 BBC HD BBC Four 1.9 BBC Three 1.9 1.9 1.5 Channel 5 0.6 Channel 4 0 0.4 0.5 0.6 ITV BBC Two 2010 2011 2012 2013 BBC One Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. UK Films – Main ‘other’ channel = Sky Movies Greats. 168 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films)

Hours of viewing to UK Films by channel group – All Individuals, 2010-2013, All day

16.7 17.2 16.7 15.7 Hours per individual/year 20 Multichannels

2.0 2.3 2.4 15 Channel 5 portfolio 1.9 channels 2.9 3.5 3.3 Channel 4 portfolio 3.4 channels 10 2.6 3.2 Hours 4.1 3.0 ITV portfolio channels

BBC portfolio 5 channels 8.6 8.0 6.5 6.7 Main five PSB channels 0 2010 2011 2012 2013 Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre.

169 Media content duty: participate in the broadcasting or distribution by means of electronic communications networks of feature films that reflect cultural activity in the UK (including third party films) C4C audience survey findings Best main PSB for modern independent film 35

Channel 4 19 20 19 22

20 Next highest PSB

33% 33% 34%

15 30% % of respondents % of Average for other 10 main PSB channels

14% 13% 11% 12% 5 9% 9% 9% 9%

0 2010 2011 2012 2013 Source: C4C commissioned channel reputations research reported in Statements of Media Content Policy 2010 – 2013.

170 Media content duties: support the development of people at the beginning of their careers in relevant media content or films; support the development of people involved in making of innovative content and films

171 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

First-run originated programming dedicated to new talent across C4C TV family

200

150

Slots

100

184 Hours/slots Hours

50 101

28 31 21 0 2010 2011 2012 Source: C4C Statements of Media Content Policy Data 2010 – 2012. Note: Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

172 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

First-run originated programming dedicated to new talent across C4C TV family

2010 2011 2012

Slots Hours Slots Hours Slots Hours

Channel 4 (main channel)

3 Minute Wonder 36 3

First Cut 18 8 16 7 12 6

Coming Up 7 4 7 4 7 4

Comedy Labs 7 4 6 3

The Morgana Show 5 3

Random Acts 59 5 143 11

Comedy Showcase 5 3 2 1

BLAPS 10 1

Stand up for the week 10 8

Show and Tell 8 7

Total 73 21 101 28 184 31

Source: C4C Statements of Media Content Policy Data 2010 – 2012. Note: Metric discontinued in 2012 . 2012 figure taken from 2012 SMCP Methodology

173 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

2011 2012 2013

• C4C’s Creative Diversity department • By the end of 2012, 51 companies • After receiving funding prior to its first provided funding to 82 initiatives, more than supported by the Alpha Fund had gone on commission My Tattoo Addiction, Welsh 50% of which came from outside London to win network commissions company Rondo Media was re- commissioned for a three-part series. • Hey Buddy, an emerging BAME led • BAME production company Maroon This was broadcast in peak time in company, gained three commissions within 6 Pictures received funding in 2011 to September and October 2013, with an months of receiving support from the Alpha develop Michael Johnson: Survival of the average audience share of 10.8% Fund Fastest, a film about African American and Carribean athletes. The film was then • Timeline Films, a new Scottish company, commissioned by Channel 4 in early 2012 received initial funding from the Alpha Fund for a documentary idea that was then • ACME Films, a new production company commissioned by Channel 4 supported by the Alpha Fund, won Company of the Year at the Creative • Factory Fifteen, a digital arts agency, was Diversity Network Awards in 2012 and funded to make a film for the Random Acts were commissioned for a major four-part Strand drama for Channel 4 • Glasgow-based pop musician Stuart Murdoch also received funding when developing his first film God Help the Girl, which later won the Special Jury Award at the Sundance Film Festival in 2014

Source: C4C Statements of Media Content Policy 2011 – 2013.

174 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

The number of people engaged in 4Talent activity, 2010-2013

2010 2011 2012 2013 Total Apprenticeships Data not available 8 placements 13 placements 6 placements 27

Internships 14 placements 12 placements 12 placements - 38

Work experience Data not available 120 placements 140 placements 91 placements 351

Graduate programme - - 2 placements 3 placements 5

Open days Approx 1300 attended Data not available 6 open days, total of 11 open days, total of 3600 900 people (based on 1400 people (based on average of 150 people average of 150 people attending each event) attending each event) Scholarship programme - - 1 placement 1 placement 1 (continued) 4Crew - - 4 placements 4 placements 8 Investigative journalism - - 10 placements 10 placements 20 programme Production training 12 placements 12 placements 12 placements 12 placements 48 programme Fuel 4 placement - - 9 placements - 9 programme

Source: C4C response to Ofcom information request

175 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

C4C investment in external training organisations 2010-2013 Year Total investment (£) – Funded organisations real terms

2010 £869,175 • Skillset • Research Centre • National Film and Television School • Broadcast Journalists Training • Rory Peck Trust

2011 £808,976 • Skillset • Research Centre • National Film and Television School • Broadcast Journalists Training • Rory Peck Trust

2012 £819,883 • Skillset • Research Centre • National Film and Television School • Broadcast Journalists Training • Rory Peck Trust • Women in Film and TV

2013 £830,600 • Skillset • Research Centre • National Film and Television School • Broadcast Journalists Training • Rory Peck Trust • Women in Film and TV

Source: C4C response to Ofcom information request. Please note spend figures were provided in nominal terms and have been adjusted into real terms.

176 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

Number of content suppliers that worked with C4C for the first time

150

100

136

50 Number ofsuppliersNumber

0 2012 2013

Source: C4C Statements of Media Content Policy Data 2012 – 2013. Note: Data not available for 2012 and 2013

177 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

The number of independent TV production companies which C4C worked with

300

200

274 265 261 240

100 Numberofcompanies

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

178 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

Number of digital agencies supplying C4C

200

150

100

150 154 Number ofagenciesNumber 50 103 91

0 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010 – 2013.

179 Media content duties: to support the development of people at the beginning of their careers in relevant media content or films; to support the development of people involved in the making of innovative content and films

Number of companies working with C4C across TV, film and digital media 500

400

300

460 200

367 Number ofcompaniesNumber

100

0 2012 2013

Source: C4C Statements of Media Content Policy Data 2012 – 2013. Note: Data not available for 2012 and 2013

180 Media content duty: have regard to the desirability of working with cultural organisations

181 Media content duty: have regard to the desirability of working with cultural organisations

Examples of C4C partnerships with cultural organisations

• Random Acts, the short-form digital and television arts strand, worked with organisations including the Tate, Saatchi Gallery and the ICA (Institute of Contemporary Arts) • Other programmes also worked with charities on their specific subject matter – for example the Great British Property Scandal worked with Empty Homes in 2011 and the 4 Goes Mad season worked with the Mental Health Foundation and Time to Change in 2012

• Film4’s investment in feature films also largely takes place as part of a partnership with other organisations; C4C reports that it has made 22 films in partnership with the BFI since 2010.

• 4Talent also partnered with a range of charities, educational organisations and youth groups to delivers its open days and other initiatives – from 2010 – 11 it worked with approximately 18 partner organisations and from 2012-2013 it worked with approximately 24 partner organisations

Source: C4C response to Ofcom information request

182 Media content duty: have regard to the desirability of working with cultural organisations

Number of organisations partnered with by C4C Events

20 40 Number oforganisationsNumber 10 15 11 10

0 2010 2011 2012 2013

Source: C4C Statement of Media Content Policy Data and C4C response to Ofcom information request

183 Media content duty: contribute towards the fulfilment of the public service objectives

184 As defined in section 264A of the Communications Act 2003, introduced by the DEA, the public service objectives applicable to all of C4C’s services are those set out in section 264(6)(b)-(j): a) . g) that the material included in those services that deal with b) that cultural activity in the United Kingdom, and its diversity, are religion and other beliefs include – reflected, supported and stimulated by the representation in those i. material providing news and other information about services (taken together) of drama, comedy and music, by the different religions and other beliefs; inclusion of feature films in those services and by the treatment of ii. material about the history of different religions and other visual and performing arts; other beliefs; and

iii. material showing acts of worship and other c) that those services (taken together) provide, to the extent that is ceremonies and practices (including some showing appropriate for facilitating civic understanding and fair and well- acts of worship and other ceremonies in their entirety); informed debate on news and current affairs, a comprehensive and authoritative coverage of news and current affairs in, and in h) that those services (taken together) include what appears the different parts of, the United Kingdom and from around the to OFCOM to be a suitable quantity and range of high world; quality and original material for children and young people;

d) that those services (taken together) satisfy a wide range of i) that those services (taken together) include what appears different sporting and other leisure interests; to OFCOM to be a sufficient quantity of material that reflect

the lives and concerns of different communities and cultural e) that those services (taken together) include what appears to interests and traditions within the United Kingdom, and OFCOM to be a suitable quantity and range of material on locally in different parts of the United Kingdom; educational matters, of material of an educational nature and of other material of educative value; j) that those services (taken together), so far as they include

material made in the United Kingdom, include what f) that those services (taken together) include what appears to appears to OFCOM to be an appropriate range and OFCOM to be a suitable quantity and range of material dealing proportion of material made outside the M25 area. with each of the following, science, religion and other beliefs, social issues, matters of international significance or interest and matters of specialist interest;

185 Media content duty: contribute towards the fulfilment of the public service objectives C4C’s contribution to the PSB objectives outside of the main channel • As the PSB Review assesses the main channel’s performance in meeting the PSB Objectives, this section focusses on C4C’s delivery of the objectives via its other services (e.g. the portfolio channels and online).

• There are a number of areas of cross-over between the PSB Objectives and C4C’s Media Content Duties (e.g. provision of news and current affairs, content for children and young people etc.). As such, this section focusses on the key finding which have not already been covered in assessing C4C’s performance in meeting its Media Content Duties.

Key Findings: • Some of C4C’s portfolio channels scored well in Ofcom’s research on the main PSBs portfolio channels, for programmes which reflect UK culture. More4 in particular was well regarded for broadcasting programmes which “show different cultures in the UK” and for showing “different parts of the UK”. • Regarding specific programme genres, E4 was well regarded for showing “high quality comedy” however this statement does not distinguish between UK originated comedy (PSB) and imported programming. • The portfolio channels perform less well for showing interesting programmes about history, sciences or the arts. • C4C’s total spend across its TV family on programming which included content of an educational nature (including dramas, history programming, and specialist factual content e.g. cookery shows) increased by 9.3% from £92.4m in 2010 to £101m in 2013, peaking at £109.8m in 2011. Corresponding hours more than doubled from 5,458 hours in 2010 to 11,794 hours in 2013. It is likely that some of this output will have contributed towards the public service objective to provide ‘a suitable quantity and range of programmes on educational matters, of programmes of an educational nature and of other programmes of educative value’, but it has not been possible to determine the proportion of hours and spend allocated to the main channel versus the portfolio channels, or what proportion of this output was UK-originated. • C4C spent £173m on content from outside London in 2013 for its family of channels, up by approximately 7% in real terms from 2012. Again, the data do not enable us to determine what proportion of TV spend was attributable to services beyond the main channel. But we do know that 33% of the online budget was spent outside London in 2013, demonstrating the contribution of C4C’s broader services towards the public service objective to: ‘so far as they include material made in the United Kingdom, include what appears to Ofcom to be an appropriate range and proportion of material made outside the M25 area’.

186

Public service objective: that those services (taken together) include what appears to Ofcom to be a sufficient quantity of programmes that reflect the lives and concerns of different communities and cultural interests and traditions within the UK, and locally in different parts of the UK Ofcom audience survey findings % Delivery 80 Extent to which regular viewers to each channel rate the channel for the statement where 10 is the highest and 0 is the lowest. Percentage rating it as 7/8/9/10 shown.

Its programmes show 50 different kinds of cultures within the UK

E4: More4: Film4: 40 It shows different parts of the UK

Indicates average of 30 *It portrays my region/ Delivery/ Importance for C4 Scotland/ Northern portfolio channels Ireland/ Wales fairly to the rest of the UK % Importance 20 20 30 40 50 60 70 80 Source: Ofcom Online PSB Portfolio channels research 2014 Base: Regular viewers to each channel (Channel 4 530; E4 387; More 4 229; Film 4 329) *Dependent on location of participant 187 Public service objective: that cultural activity in the United Kingdom, and its diversity, are reflected, supported and stimulated by the representation in those services (taken together) of drama, comedy and music, by the inclusion of feature films in those services and by the treatment of other visual and performing arts Ofcom audience survey findings % Delivery Extent to which regular viewers to each channel rate the channel 80 for the statement where 10 is the highest and 0 is the lowest. Percentage rating it as 7/8/9/10 shown.

50 It shows high quality soaps or dramas made in E4: More4: Film4: the UK It shows high quality 40 comedy

Indicates average of 30 Delivery/ Importance for C4 portfolio channels

% Importance 20 20 30 40 50 60 70 80 Source: Ofcom online PSB Portfolio channels research Summary % of respondents rating 10/9/8/7. Base: Regular viewers to each channel (E4 387, More4 229, Film4 329) 188 Public service objective: that those services (taken together) include what appears to Ofcom to be a suitable quantity and range of programmes dealing with each of the following, science, religion and other beliefs, social issues, matters of international significance or interest and matters of specialist interest Ofcom audience survey findings % Delivery Extent to which regular viewers to each channel rate the channel for the statement 80 where 10 is the highest and 0 is the lowest. Percentage rating it as 7/8/9/10 shown.

50 E4: More4: Film4: It shows interesting programmes about history, sciences or the 40 Indicates average of arts Delivery/ Importance for C4 portfolio channels

Spend on programming including content of an educational nature across C4C TV family (£m) – real terms 115

110

105

100

95 £109.8m £104.6m

90 £101m Spend (£millions)Spend

£92.4m 85

80 2010 2011 2012 2013 Source: C4C response to Ofcom information request. Note: Figures were provided in nominal terms and have been adjusted to real terms. Educational content is based on Channel 4's internal reporting genres, which includes relevant educational daytime, documentaries, drama, schools, factual entertainment, features, history, science and specialist factual programming, all of which seek to inform viewers about matters ranging from historical and contemporary social issues through to health information and cookery tips. 190 Public service objective: that those services (taken together) include what appears to Ofcom to be a suitable quantity and range of programmes on educational matters, of programmes of an educational nature and of other programmes of educative value

Hours of programming including content of an educational nature across across C4C TV Family 12,000

10,000

8,000

6,000 11,794 Hours

9,165 4,000 6,520 5,458 2,000

0 2010 2011 2012 2013

Source: C4C response to Ofcom information request. Educational content is based on Channel 4's internal reporting genres, which includes relevant educational daytime, documentaries, drama, schools, factual entertainment, features, history, science and specialist factual programming, all of which seek to inform viewers about matters ranging from historical and contemporary social issues through to health information and cookery tips. 191 Public service objective: That those services (taken together), so far as they include programmes made in the UK, include what appears to Ofcom to be an appropriate range and proportion of programmes made outside the M25 area

Percentage of C4C’s spend across the TV family outside London by region

137.8 160.3 161.1 173 Total spend (£m) – real terms

100.00% 2% 2% 4% 11% 10% 13% 90.00% 12% Multi-region

80.00% 30% 70.00% 36% 29% 28% Nations (Scotland, Wales and Northern Ireland) 60.00% 4%

8% 6%

50.00% 4% South of England %

40.00%

30.00% Midlands 54.00% 49.00% 49.00% 50.00% 20.00%

10.00% North of England

0.00% 2010 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2010-2013. Note: Spend figures were provided in nominal terms and have been adjusted to real terms

192 Public service objective: That those services (taken together), so far as they include programmes made in the UK, include what appears to Ofcom to be an appropriate range and proportion of programmes made outside the M25 area

Proportion of online commission budget spent outside London

40 Proportion spent outside of London 34.7% 33%

6.7% 4.0% 30

Proportion spent in 47% Nations 20

Proportion of budget (%) budgetof Proportion 28% 29%

10 Proportion spent in English regions

0 2011 2012 2013

Source: C4C Statements of Media Content Policy Data 2011-2012. Metric discontinued in 2012, 2013 data provided in informal request

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