Africa Core Focus
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Language | Technology | Business October/November 2013 Region Focus: Africa Africa, the final economic frontier TWB Kenya addresses translation needs Localization for the long tail in Africa Core Focus: Localization Management In-house translation teams — still worth the investment? Localization vendor management Managing localization while ensuring your global image Exploring TMS pricing structures Quantifying and measuring linguistic quality 01Cover#139AfricaYorubaKingCrown.indd 1 9/17/13 12:34 PM Purchase or upgrade to SDL Trados Studio 2014 today Easier, smarter, faster … enjoy translation www.sdl.com/Studio2014 www.translationzone.com/Studio2014 2-3 MLC.com #139.indd 2 9/17/13 12:34 PM on the web at www.multilingual.com Events at a glance MultiLingual Silicon Valley, October 9-11, 2013 Know-how for Global Success #139 Volume 24 Issue 7 October/November 2013 Editor-in-Chief, Publisher: Donna Parrish Managing Editor: Katie Botkin Proofreaders: Bonnie Hagan, Bernie Nova News: Kendra Gray Production: Darlene Dibble, Doug Jones Find events that contain sessions or discus- Cover Photo: Doug Jones sions on language, technology, internation- Technical Analyst: Curtis Booker alization, localization or linguistics at www. 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October/November 2013 MultiLingual | 3 2-3 MLC.com #139.indd 3 9/17/13 12:35 PM October 6-8, 2010 24-26 February 2014, Millennium Hilton Hotel, Bangkok 4-6 June 2014, The Convention Center, Dublin Sponsorship and exhibit information available on request. [email protected] • [email protected] Localization World Conferences are produced by www.localizationworld.com 4-5 Postediting #139.indd 4 9/17/13 12:35 PM Katie Botkin Post Editing Out of Africa It seems as if Africa has a special place management. Jeremy Coombs gives general dilemma, wherein the skills needed to in the hearts of localization professionals. advice on global image and localization found a company are not necessarily IIt arises often in our discussions of the management and Benjamin B. Sargent the same skills needed to manage a future. Though we may not have made explores translation management system corporation in the long term. the case to ourselves that localizing for pricing structures. Finally, Jason Arnsparger Africa is the cradle of our humanity, all of Africa will be an immediate reality, outlines the systems and requirements for and perhaps this is another reason we we are sure that the market will expand measuring linguistic quality. romanticize it — it is exotic in a way that for a number of reasons, including For commentary, Terena Bell has a only places that are very diffcult to adapt economic development and the increasing involvement of many African prosumers column on women in business, and Lori to can be. But we will try nonetheless, W that in the end will meet the needs of the Thicke’s Takeaway covers the founder’s because adaptation is our calling. long tail of language. After all, as Afaf and Yasin Steiert point out in this issue’s focus, it’s the world’s fnal economic frontier. South Africa has emerged as the strongest of the continent’s economies, followed (in terms of gross domestic product and as of 2009) by Nigeria and Egypt. Africa is also everyone’s favorite charity cause, and although this can be a bit misguided for a number of reasons, nonprofts such as Translators without Borders can help improve the job market and the region’s health care — in this case through training native translators and health care workers, as outlined in our second focus article. The complexity of the African language situation also gives the continent a certain amount of intrigue for linguists, and David Filip and Jama Musse Jama have compiled the data for the top 29 languages and then taken Somali as a case study for commercial development, which will likely affect the localization market. In our core focus, we go in a slightly different direction and look at some basics for localization management. Leona Frank outlines a few benefts of an in-house translation team, and then Anna Maya Tomala writes about localization vendor www.multilingual.com October/November 2013 MultiLingual | 5 4-5 Postediting #139.indd 5 9/17/13 12:35 PM REGISTER EARLY October 21-23, 2013 TO SAVE! Hyatt Regency Hotel, Santa Clara, CA USA The Internationalization and Unicode Conference (IUC) is the premier event covering the latest in industry standards and best practices for bringing software and Web applica- tions to worldwide markets. This annual event focuses on software and Web globalization, bringing together internationalization experts, tools vendors, software implementers, and business and program managers from around the world. Expert practitioners and indus- try leaders present detailed recommendations for businesses looking to expand to new international markets and those seeking to improve time to market and cost-effciency of supporting existing markets. 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All other marks are the property of their respective owners. 6-7 TOC #139.indd 6 9/17/13 12:36 PM Language | Technology | Business October/November 2013 #139 Volume 24 Issue 7 n Up Front n Feature Articles n 3 multilingual.com n Region Focus: Africa n 5 Post Editing 15 Africa, the final economic frontier n News — Afaf Steiert & Yasin Steiert n 8 News 19 TWB Kenya addresses translation needs n 11 Calendar — Katie Botkin n Columns and Commentary 23 Localization for the 12 Macro/Micro — Terena Bell long tail in Africa Up Front 58 Takeaway — Lori Thicke — David Filip & Jama Musse Jama n n 50 Basics Core Focus: Localization Management n 51 Buyer’s Guide 29 In-house translation teams — 57 Advertiser Index still worth the investment? — Leona Frank 34 Localization vendor management — Anna Maya Tomala About the cover 38 Managing localization while ensuring This beaded king’s crown made by your global image the Yoruba people of Nigeria is on — Jeremy Coombs display at the Snite Museum of Art on the campus of Notre Dame. The 42 Exploring TMS pricing structures bird heads, faces and conical shape all symbolize the tribe’s religious — Benjamin B. Sargent and social structures, as well as the royal authority of the king. 44 Quantifying and measuring linguistic quality — Jason Arnsparger www.multilingual.com October/November 2013 MultiLingual 7 News Financial Facebook acquires resources and marketing duties.