Break out Your Black Turtle Neck Jumper: It’S Time to Talk About Design
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Break out your black turtle neck jumper: it’s time to talk about design ADAM DAVIES, PRINCIPAL 19 September 2017 Some people think design means how it looks. But of course, if you dig “deeper, it’s really how it works. - Steve Jobs, former CEO, Apple For places to be well-used and well-loved, they must be safe, comfortable, varied and attractive. They also need to be distinctive and offer variety, choice and fun - Urban “Design Compendium Randwick Health and Education Super Precinct Positioning Strategy, HASSELL, 2016, Sydney UK Design Renaissance 1999 The majority of new developments remain poorly designed, with public realm and buildings of low“ quality… too many housing projects… lack the core social and commercial institutions that sustain urban life and a sense of place and beauty… The Urban Renaissance Task Force, 1999. CABE COMMISSION FOR ARCHITECTURE AND THE BUILT ENVIRONMENT CABE DESIGN VALUE EXCHANGE VALUE IMAGE VALUE > Book value > Brand awareness > Return on capital > Prestige > Rental Yield > Identity > Design excellence > Public relations SOCIAL VALUE ENVIRONMENTAL > Place making > Sense of community TYPES OF > Environmental impact > Civic pride VALUE > Whole-life-value > Neighbourly behaviour > Ecological footprint > Safety and security > Inclusiveness USER VALUE CULTURAL VALUE > User satisfaction > Contribution the city and society > Teamwork > Relationship to location and context > Productivity > Symbolism > Profitability > Inspiration > Retail footfall > Aesthetics > Educational attainment Design value RETURN ON INVESTMENT 1 : 5 : 200 Setting Design Direction EARLY ADVICE AND ACTION $ Cost of change increases MORE EARLY STAGES OF PROJECT MOTIVATION LESS ABILITY Ease of change decreases TIME TIME SENSITIVITY DIAGRAM CABE HELPING CLIENTS PREPARE AND DELIVER BETTER DESIGN OUTCOMES RESEARCH ADVOCACY AND POLICY Providing evidence to build the case for Developing policy positions and advocating to design value and better design outcomes Government, its agencies and the private sector FRAMEWORK AGREEMENTS DESIGN REVIEW Entering into paid service agreements with Providing design review services to important government departments and agencies (e.g projects NHS Boards, Schools and regeneration HELPING programs) to provide design programs CLIENTS CABE SPACE ARCHITECTURE CENTRES NETWORK Dedicated program focusing on broader landscape, Supporting and providing funding to a national open space and the public realm network of architecture centres DESIGN CHAMPION NETWORK ENABLING Supporting design champion networks Helping clients embed design excellence into in different sectors procurement processes John Prescott DESIGN CHAMPIONS PLAY A CRITICAL ROLE State of play in the UK THE ORGANISATIONS STILL EXIST, SOME IN NEW FORMS Relevance to the higher education sector A campus is more than just a convenient collection of buildings for teaching and learning. It says a lot about a university’s past and its mission, values and future aspirations. Australian Higher Education Sector A UNIQUE POSITION AND APPRECIATION OF THE VALUE OF DESIGN Daryl Jackson Award 2016 Daryl Jackson Award 2015 Sir Zelman Cowen Award for Public Architecture 2014 University of Queensland Oral Health Centre (QLD) Melbourne School of Design, The University of UQ Advanced Engineering Building (Qld) by Cox Rayner Architects with Hames Sharley and Melbourne (Vic) by John Wardle Architects & NADAAA by Richard Kirk Architect Hassell Joint Venture. Conrad Gargett Riddel. Image: Christopher Frederick Jones in collaboration. Image: John Golling Image: Peter Bennetts A sector under constant disruption THESE CHALLENGES ALL HAVE A SPATIAL OR PHYSICAL CONSEQUENCE HIGHER EDUCATION CAMPUS EXPERIENCE CHANGING CURRICULUM & FUNDING PEDAGOGICAL PRACTICE PHILANTHROPIC CAMPUS UTILISATION INVESTMENT CONSTANT ENVIRONMENTAL DISRUPTION COMPETITION FOR SUSTAINABILITY RESEARCH FUNDING COMPETITION FOR ON CAMPUS STAFF AND STUDENTS PARTNERSHIPS ENERGY SECURITY DIGITAL DISRUPTION Many universities have various tools and processes in place to foster a culture of design excellence and its delivery The University of Queensland, Student Union Design Competition, HASSELL, 2017, Brisbane Delivering design excellence DO WE HAVE ALL THE RIGHT TOOLS AND PROCESSES IN PLACE? PRACTICE KNOWLEDGE PROCUREMENT CULTURE COLLABORATION AWARENESS Delivering design excellence IS THERE A ROLE FOR TEFMA? VISION TEFMA will be the pre-eminent organisation for the promotion and support of excellence in the management and development of the facilities portfolio in the Australasian tertiary education sector. MISSION TEFMA supports excellence in teaching, learning, research and community en- gagement in the tertiary education sector through: > Leadership and professionalism; > Collaboration and knowledge sharing; > Professional Development; and > Promotion of innovation; in strategic and operational facilities management. A TEFMA independent design advisory function to help the sector deliver design excellence Some people think design means how it looks. But of course, if you dig “deeper, it’s really how it works. - Steve Jobs, former CEO, Apple.