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Betawi Ornament for Interior Furniture in Efforts to Strengthen National International Conference on Social and Political Issues (ICSPI 2016) International Conference on Social and Political Issues (the 1st ICSPI, 2016) “Knowledge and Social Transformation” Volume 2018 Conference Paper Betawi Ornament for Interior Furniture in Efforts to Strengthen National Branding and Entreprenuership in Jakarta Polniwati Salim School of Design, Bina Nusantara University Abstract The study observes Betawi culture the wood material in order for it to be applied into furniture design, exposing the roles of traditional Betawi decorative styles. Most of the ornament decorations in Indonesia simply takes a basic shape and sticks it onto a certain product or media. The opportunity to develop it into a new variation with a touch of design on the furniture product is highly possible to be realized. The market of furniture industry in Indonesia, especially Jakarta, never dies. With that fact on our mind, efforts should be made in developing designs with Betawi Received: 19 March 2018 ornaments, therefore it will be able to promote economic development by the Accepted: 27 July 2018 Published: 29 August 2018 means of additional employment. To address this purpose, the methods used in this study are content analysis, observations, interview, and experimental design, Publishing services provided by Knowledge E proposed by social, cultural and psychological approaches. The results of this analysis showed it is a worthy attempt to improve the potential of the furniture industry Polniwati Salim. This article is distributed under the terms of in general, and wooden industry in particular by developing the Betawi ornament the Creative Commons designs on furniture. These Betawi ornament designs would most likely by manual Attribution License, which carvings, which will ultimately lead to an increase in need of human resources. With permits unrestricted use and redistribution provided that the empowerment in the field of wooden furniture industry based on the decorative original author and source are design of Betawi ornament, it is expected to help the economy and entrepreneurship credited. in our country also the national branding as well. Selection and Peer-review under the responsibility of the ICSPI Keywords: Betawi, culture, furniture, branding, entrepreneurship 2016 Conference Committee. 1. Introduction 1.1. Background Indonesia is an archipelago with such different tribes and ethnicities. This nation is extremely rich in craftsmanship and culture extending from the west of the island toward the east of it. Subsequently it is a direct result of these different societies, How to cite this article: Polniwati Salim, (2018), “Betawi Ornament for Interior Furniture in Efforts to Strengthen National Branding and Entreprenuership in Jakarta” in International Conference on Social and Political Issues (the 1st ICSPI, 2016) “Knowledge and Social Transformation”, Page 557 KnE Social Sciences, pages 557–570. DOI 10.18502/kss.v3i10.2934 International Conference on Social and Political Issues (ICSPI 2016) that it is important to appreciate and preserve them, as they will be passed on to the future eras. Although as we all know that the western culture is fast and aggressively spreading into the state of Indonesia, we must still strive to preserve the Indonesian culture for the years to come. It isn’t common to find a community, which prides a foreign culture and somehow forgets their own. And oddly enough, the foreign countries are more interested in the Indonesian culture than us Indonesians, there are even neighboring countries that claim some of Indonesia’s cultures to be their own. The Indonesian culture, which is a mix of different nearby societies from Sabang to Merauke, is exceptionally remarkable and diverse. It ranges from the specialty of con- ventional moves, functions, customary apparel, signature sustenance, and so on. Our diversity slogan, Bhinneka Tunggal Ika. Lately, tourists have come to know more of the islands of Bali, Jogjakarta, Surabaya, and Bandung compared to the other islands. But they do not know of the fact that there are still plenty of tribal cultures which are just as captivating. One of which the author considers interesting and worthy of preservation is the Betawi culture. Betawi itself is a tribe of Indonesia whose inhabitants generally live in Jakarta. Some said that Betawi tribe comes from mixture between some ethnic and nation in the past. Biologically, those who claim to be descendant of Betawi is a mixture of various tribes and nations which were brought by the Netherlands to Batavia. Actually Betawi should be considered as newcomers in Jakarta. This ethnic group was born from the blend of various other ethnic groups who already lived in Jakarta, such as the Sundanese, Malay, Javanese, Arabic, Balinese, Bugis, Makas- sar, Ambon, and Chinese [3]. The Betawi are known as the locals of Jakarta and are attempting to save their own nearby culture and character to remain alive on the place where there is their predecessors. Ondel-ondel, tanjidor and gambang kromong as the elements of Betawi traditional culture, are becoming rare in Jakarta. There ought to be some activity to be done with a specific end goal to protect the Betawi craftsmanship and culture. On August 18, 2015 Provincial Legislative Council (DPRD) of DKI Jakarta formally approved Local Regulation (Perda) about Betawi Cultural Preservation. The regulation is made to establish the existence of Betawi culture as the host in Jakarta and also proof that Betawi culture is an important and strategic asset to develop tourism in Jakarta. Instructions to build up the Betawi culture and increment open mindfulness about Betawi culture conservation is clearly stated in this rule [2]. Jakarta government had guaranteed to build up the Betawi community and their way of life in the capital city since their presence will bring incredible potential for Jakarta by protecting and developing it. In this manner, Jakarta government has built up a pledge to bolster it by requiring the application of Betawi trimmings on structures in DOI 10.18502/kss.v3i10.2934 Page 558 International Conference on Social and Political Issues (ICSPI 2016) Jakarta, also finish the development of another area in Kampung Betawi Setu Babakan, Jagakarsa, South Jakarta where in the region will be manufactured few extra facilities for example, the organizing space, display and custom Betawi conventional house. The staging space, gallery and custom Betawi traditional house. The Government of Jakarta formed Betawi Cultural Village in Setu Babakan, South Jakarta in order to preserve the culture of the original tribes in this capital city through Jakarta Governor Decree no 92, 2000 about environmental restructuring Betawi Cul- tural Village (penataan lingkungan perkampungan budaya Betawi). The rapid devel- opment of the city should be offset by an increase in cultural values, environmental development and improvement of facilities and infrastructure was in a good man- agement in order to preserve the traditional culture especially Betawi community and enrich the culture of Indonesia (local government regulation, 2005). The Betawi Cultural Village is a neighborhood social life or the built environment with Betawi atmo- sphere, Betawi community inhabited by the fascinating natural beauty, diversity of traditions and culture of Betawi. Beside this, the government does commit to construct Masjid Raya Jakarta which apply Betawi characters on the whole building. Regulation to wear Betawi cloth once a week is also action to show the commitment of reserving Betawi culture [4]. The government’s desire to preserve and develop the traditions and culture of the specified area is proven by the Decree of Indonesian Republic People’s Consultative Assembly no. IV / MPR / 1999 which discusses social issues of Indonesian culture. As one of the cultural heritages that should be preserved, traditional decoration is a potential asset to be developed as an element of interior design, both constructively and decoratively. The application of traditional decorative as one of the elements in interior are often experiencing change and development both in terms of shapes, motifs, materials, manufacturing methods, and different colors. Indonesia’s furniture industry has long been viewed as an export oriented industry. But the fact is private consumption also drives the country’s economic growth and take as a center stage in domestic market. Indonesia has become a highly attractive market as a manufacturing base for furniture companies due to the country’s compet- itive labour wages in addition to the wide availability of skilled carpenters and wood carvers. Since we have such kind of human resource, then adding some more attractive value such us local content to the furniture will increase the entrepreneurship in the furniture industry. Furniture with Betawi ornament could be considered and brought to the local market and international as well. DOI 10.18502/kss.v3i10.2934 Page 559 International Conference on Social and Political Issues (ICSPI 2016) Ornament as one of the most fundamental elements of any culture acts here as a powerful non-verbal communicative tool that can influence significantly the intercul- tural communication process’ essence and content. Symbols of culture, expressed in various forms of aesthetic reality (from applied arts to intangible forms of traditions, customs and folklore), represent a universal resource of communicative and semantic continuum that could actualize the intercultural communication
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