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Israël L'édition En Israël Février 2015

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Israël L'édition En Israël Février 2015 L’édition en Israël Étude réalisée par Karen Politis Département Études du BIEF Février 2015 Remerciements Je remercie les professionnels du livre que j’ai rencontrés à Tel-Aviv et Jérusalem d’avoir accepté de me recevoir et de m’avoir consacré un peu de leur temps. Je les remercie très sincèrement pour la qualité de nos échanges, pour leur enthousiasme à me parler de leur métier et pour leur vision éclairée du marché du livre en Israël. 2 Sommaire INTRODUCTION ....................................................................................................................... 5 SYNTHESE ................................................................................................................................ 6 INDICATEURS SOCIOECONOMIQUES, DEMOGRAPHIQUES ET LINGUISTIQUES ........................ 7 LA NOUVELLE LOI SUR LE PRIX DU LIVRE ................................................................................. 9 A. RAPPEL DU CONTEXTE ENTRE 2008 ET 2013 .......................................................................... 9 B. LA LOI ET SA FILIATION FRANÇAISE ........................................................................................ 10 C. LES GRANDS PRINCIPES DE LA LOI ......................................................................................... 11 D. MISE EN ŒUVRE DE LA LOI .................................................................................................. 13 LES ACTEURS DU MONDE DE L’EDITION EN ISRAËL ................................................................ 16 A. LE PAYSAGE EDITORIAL ....................................................................................................... 16 1. Les maisons d’édition ................................................................................................ 16 2. Organisation de la profession.................................................................................... 18 B. LES « BIG 4 » ................................................................................................................... 20 C. LES DEUX MAISONS D’EDITION « HISTORIQUES » ................................................................... 23 D. LES PETITES ET MOYENNES MAISONS D’EDITION ..................................................................... 24 LES PRINCIPALES CARACTERISTIQUES DE LA PRODUCTION EDITORIALE ................................. 28 A. L’EDITION PAPIER .............................................................................................................. 28 1. La production éditoriale en 2013 .............................................................................. 28 2. Tirages moyens, piratage, habitudes de lecture ........................................................ 29 3. La production éditoriale par secteur ......................................................................... 29 B. FICTION ET NON-FICTION .................................................................................................... 30 1. La fiction pour adultes ............................................................................................... 30 2. La non-fiction ............................................................................................................ 30 C. LA JEUNESSE ET LE SCOLAIRE ............................................................................................... 31 1. La jeunesse : un secteur en plein essor ...................................................................... 31 2. Le scolaire ................................................................................................................. 33 D. L’EDITION UNIVERSITAIRE ................................................................................................... 34 1. Les presses universitaires .......................................................................................... 35 2. Diffusion et distribution ............................................................................................. 36 E. LES MEILLEURES VENTES ET GRANDES TENDANCES .................................................................. 38 F. L’EDITION NUMERIQUE ....................................................................................................... 40 1. Un marché encore embryonnaire .............................................................................. 40 2. La distribution des livres numériques en Israël ......................................................... 41 LES PARTICULARITES DE LA DISTRIBUTION ISRAELIENNE ....................................................... 44 A. PROMOTION ET DISTRIBUTION ............................................................................................. 44 B. LES LIBRAIRIES ................................................................................................................... 45 1. Situation générale ...................................................................................................... 45 2. L’importance des deux grandes chaînes du pays....................................................... 46 C. LES AUTRES CANAUX DE VENTE ............................................................................................ 48 3 FRANCE – ISRAËL : PARTENARIATS, ECHANGES ET COOPERATIONS ....................................... 50 A. LES TRADUCTIONS EN ISRAËL ................................................................................................ 50 1. Les traductions dans la production éditoriale israélienne ......................................... 50 2. Les traductions de titres français ............................................................................... 53 3. La traduction d’œuvres israéliennes .......................................................................... 56 B. FRANCOPHONIE ET PRESENCE DU LIVRE FRANÇAIS ................................................................... 57 1. Francophonie et apprentissage du français ............................................................... 57 2. Exportations de livres français et librairies françaises .............................................. 58 CONCLUSION ......................................................................................................................... 60 ANNUAIRE ............................................................................................................................. 61 A. MAISONS D’EDITION ............................................................................................................ 61 B. PRESSES UNIVERSITAIRES ..................................................................................................... 64 C. INSTITUTIONS ISRAELIENNES ................................................................................................. 65 D. AGENCES LITTERAIRES ......................................................................................................... 65 E. LIBRAIRIES ISRAELIENNES ..................................................................................................... 66 F. LIBRAIRIES FRANÇAISES........................................................................................................ 66 G. INSTITUTIONS FRANÇAISES ................................................................................................... 66 4 Introduction « Il faut être fou ou être riche pour être éditeur en Israël », tel est l’avis d’un jeune auteur israélien, Moshe Sakal1, à qui le BIEF avait confié, en 2008, la réalisation d’une première étude sur l’édition en Israël. Ce constat, s’il semble un brin provocateur, n’est pourtant pas dénué de fondement. Certes, l’appétit pour les livres est fort dans ce pays à l’origine du monument littéraire qu’est la Bible : 7,8 millions d’habitants achètent quelques 35 millions de livres chaque année. 7 863 titres ont été publiés en 2013 et le chiffre d’affaires de l’édition avoisine 400 millions d’euros2. Avec 18% de titres traduits (jusqu’à 35% en fiction et 42% en jeunesse), le marché offre également de belles opportunités aux éditeurs étrangers. Mais cette apparente bonne santé ne doit pas voiler une réalité plus complexe. Le marché éditorial israélien, est, en réalité, à un moment charnière de son histoire, contraint d’absorber et de réguler l’impact des secousses provoquées par deux événements majeurs : 1. Le changement de son environnement législatif, avec la promulgation d’une loi instaurant un prix fixe du livre. 2. Les difficultés financières de Steimatzky, première chaîne de librairies du pays, dans l’incapacité de régler les éditeurs ces derniers mois. Dès lors, quel avenir pour le marché éditorial israélien dans un contexte où les règles du jeu changent ? Cette étude a pour objectif de donner des éléments d’éclairage sur les spécificités du paysage éditorial israélien et notamment : son étonnant niveau de concentration, l’emprise du duopole de libraires sur l’ensemble de la chaîne du livre, les grandes tendances de sa production éditoriale, et les opportunités en termes d’échanges de droits de traduction. 1 Son premier roman, Yolanda, a été traduit chez Stock en 2012. 2 Le chiffre de 2 milliards de shekels est avancé par la profession car il n’existe pas de statistiques officielles. Taux de change arrondi à € 1 = NI$ 5 pour cette étude. 5 Synthèse• Le marché israélien se caractérise par sa concentration éditoriale et par son intégration verticale : édition / distribution / vente au détail : les 4 plus grands groupes d’édition sont des « partenaires stratégiques » du duopole de chaînes de librairies Steimatzky et Tzomet
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