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Strong, Vigorous, Still Growing DOCUMENT RESUME ED ono 042 CS 200 903 TITLE Your Future in Daily Newspapers. Revised Edition. I71STITUTION American Newspaper Publishers Association Foundation, Washington, D.C. PUB DATE Sep 73 NOTE 27p. AVAILABLE FROM American Newspaper Publishers Association Foundation, P.O. Box 17407, Dulles International Airport, Washington, D.C. 20041 (Single copies free, multiple copies $0.40) EDRS PRICE MF-$0.75 HC-$1.85 DESCRIPTORS Administrative Policy; *Career Opportunities; *Career Planning; Degree Requirements; Editing; Editorials; Employment Opportunities; Higher Education; *Journalism; *Newspapers; *News Reporting; Production Techniques; Publicize; Secondary Education; Technological Advancement ABSTRACT The purpose of this booklet is to examine the nature and growing responsibilities of the daily newspaper in an era ci ferment and change. It is intended primarily as an instructive guide to upperclassmen in high school, where career decisions begin to take shape, but it is also of value to college students and researchers. Career opportunities on the daily newspaper, educational requirements for reporters, salaries for beginners and professionals, and chances for advancement are discussed. Chapters include: "Health Report: Strong, Vigorous, Still Growing," "The nitorial Side: Getting the News for the Newspaper," "The Business Side: You Can't Publish with Red Ink," "From Typewritter to Reader: An Era of Technological Change," and "The Big Question: A Newspaper Career for You?" (RB) U.S. DEPARTMENT OF HEALTH, EDUCATION & WELFARE NATIONAL INSTITUTE OF C.) EDUCATION THIS DO-UMENT HAS BEEN REPRO DUCED E-1CTLY AS RECEIVED FROM THE PERSON OR ORGANIZATION ORIGIN W AT iNG IT. POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRE SENT OFFICIAL NATIONAL INSTITUTE OF EDUCATION PO5111054 OR POLICY wCD Your Future Daily Newspapers n,Rd g\\, FOUNDATION Prepared by the American Newspaper Publishers Associat ion Foundation P.O. Box 17407 Dulles International Airport Washington. D.C. 20041 Single copies free. Revised, September 1973 multiple copies 40t each Foreword While this booklet is intended primarily as an instructie guide to upperclassmen in high school, where career decisions take form and shape. we hope that its factual content will also be of value to college. students and researchers seeking a general understanding of the structure, nature and growing responsibilities of the daily newspaper in an era of ferment and change. We are grateful !o the Associated Press, Harris- I ntertype Corporation. the Richmond (Va.) Newspapers, the South Bend ( hid.) Tribune. the St. Petersburg ( Ha.) Times and independent, the Washington (D.C.) Post and the office of the Hon. Edward M. Kennedy for their cooperation in providing this booklet's illustrations. We are also grateful to The Newspaper Fund for their help- incopyrevision and updating. dl ! INTRODUCTION: YOUR DECISION OF A LIFETIME 7 I. HEALTH REPORT: STRONG, VIGOROUS, STILL GROWING 9 How and why the daily newspaper field has experienced consistent growth since World War 11 II. THE EDITORIAL SIDE: GETTING THE NEWS FOR THE NEWSPAPER 11 Requirements for modern reporting; how the reporter operates; a reporter's satisfactions; copy editing is an art; increased opportunities for women; the matter of pay and advancement; a "who's who" tour of the newsroom; photojournalism; the indispensable library; educationaland,incidental preparation; summer internships; postgraduate education on-the-job Ill. THE BUSINESS SIDE: YOU CAN'T PUBLISH WITH RED INK 24 The publisher's dual editorial-business role; a tour of the business side and the realms of advertising, circulation, management, promotion and research; educational preparation for a business-oriented newspaper career IV. FROM TYPEWRITER TO READER,: AN ERA OF TECHNOLOGICAL CHANGE 30 Breakthrough in the swifter production of bigger, better newspapers; what computers can and can't do; an assortment of additional job opportunities V. THE BIG QU'r.SVION: A NEWSPAPER CAREER FOR YOU? 33 Steps to take now if the answer is yes. 7 Your decision of a lifetime It's a fair assumption that, having opened this booklet, you are at least tentatively interested in a newspaper career. It's an equally fair assumption that you would like candid, objective answers to some important questions. Such as: What exactly is a newspaper report- er's job like? What are the educational requirements for a reporter? What are the other newsroom jobs like? How is the pay for a beginner? For an experienced pro? How strongarethe chancesfor advancement? What are the limits? What are the career opportunities in other departments of the daily news- paper? How healthy is the daily newspaper field? Is it expanding? Is television out- dating the newspaper? Long chapters indeed, volumes could be and have been written on some of those questions. But we will try within ; these pages to supply the main facts you need and deserve in weighing your per- sonal decision of a lifetime. I. Health report: strong,vigorous, still growing Daily newspapers today are in the midst The newspaper business is larger than of their most dynamic 'expansion in his-most manufacturingindustriesinthe tory. They rate high among the growthUnited States. Newspaper employment industries of the United States. of 380,500 in 1972 compares with 248,500 The significant barometer is not thein 1947. That's a gain of 53 per cent consolidation that has taken place inwell above the 41 per cent rise in U.S. some central city areas, but rather theemployment generally. phenomenal growth of newspapers in More to the point, all the respectable gateral and of suburban and small andpredictions indicate a continuing upward medium-sized urban dailies in particular.trend. Since World War II, and with only Forecasters at the Bureau of Census minor fluctuations, the number of dailye::pect the number of American house- newspapers inthe United States has ! holds to increase by perhaps as many as remainedstable atapproximately17 million by 1985. 1,750. That would mean 17million more But within that framework of stabilitypotential customers for daily newspapers. there has been tremendous, continuous The optimistic view, and not unduly growth: so, is that those 17 million potential cus- From 1946 to 1972 total circulationtomers may buy more than 17 million rose from 50.9 million to 62.5 million, acopies of dailynewspapers.Multiple gain of more than 22 per cent. readership that is, the habit of reading Newspapers stillattract the largestmore than one newspaper is expected portion of the advertising dollar. In 1972to increase because of at least three that portion was 30.0 per cent. This istrends: an increasingly better educated much larger than the sum of the sharespopulation;apopulationwithmore of television and radio, 17.2 and 6.7 perleisure time; and the renaissance of mass cent. transportation, where one can read while Between 1946 and 1972 the averageriding. number of pages indaily newspapers By any measurement, the health of the doubled. U.S. daily newspaper field is excellent. Capital outlay by daily newspapers Tomorrow's prospects look even better. that is, investment in expansion, modern-Especiallyisthistrue of newspaper ization, new equipment and machinery,employment, both in opportunities and and entire new plants now exceedsrewards. Itis conservatively estimated $250 million a year. that 3,500 openings occur each year in The new technology and equipmentdaily newspaper editorial departments. now being put into use by the newspaperMany analysts peg the figure closer to business promise better newspapers in5,000 and expect it to increase in the next the future. decade. to Why newspapers are growing Underlying this impressive pattern of vi- tality and growth is the central strength of the daily newspaper: its uniqueness. More than two decades of competition from television have served to reaffirm and reinforce that uniqueness. As a matter of fact, both radio and TV havemadeaudiencesmorenews- conscious, stimulating their curiosity and causing them to look to newspapers for detailsaswellasbackgroundand interpretation. What substitute, after all, could there be for the newspaper's capacity to con- vey world, national, state, regional and especially local news in depth, breadth and variety for perusal at the reader'scasts,fora15-minutenewscastis convenience in time and place? scarcely equivalent to three columns of The same, of course, applies to thenews in any newspaper. convenience in presentation and absorp- It is this capacity of the printed word tion of the advertiser's message. to provide breadth of information that has Nowhere is the daily newspaper moremade reading newspapers such a. daily indispensablethaninreportinglocalnecessity for the person who wants to be news. If it weren't for newspapers, thetruly informed. lives of most communities would be At the same time the complexity, pro- chronicled only sketchily, rarely or, morefusion and confusion of news from all probably, not atall. No other newsover from the civic battleground of a medium, including broadcasting, can ful-zoning controversy to the jungle terrain fill this function. of a distant war has imposed greater The reason is simply one of words.demands and responsibilities on the daily The average newscaster on radio or TVnewspaper. speaks at a rate of 150 words a minute. But the daily newspaper has responded A 15-minute newscast might have asto these demands through improvements much as 11 minutes of news, after thein both personnel and technology, with time necessary for
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