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Portland Public Library Portland Public Library Digital Commons

The Maine Broadcaster Local History Collections

3-1947

The Maine Broadcaster : March 1947 (Vol. 3, No. 3)

Maine Broadcasting System (WCSH Portland, ME)

Follow this and additional works at: https://digitalcommons.portlandlibrary.com/mainebroadcaster TBE MAINE BROADCASTER Affiliate PUBLISHED AS AN AID TO BETTER RADIO LISTENING Vol. I I I , No. 3 Por tland, Maine, March, 1947 Price, Five Cents .MeBS TO AIR HIGH SCHOOL HOOP FINALS Former Lewiston Girl 'Featured East And West Playoffs, Championship Tilt Booked On NBC's Borge-Goodman Progran1 Thousands of M uinc basket.):,a!I de~ 'l'his game will be aired by \ VLBZ, votccs urrnblc• to attend the scctionu I l3nngor and WHDO. Aug11sta. Hal play.offs and finals nf the State ln­ Dyl'r, WCSII sportscaster, will ossist Jeannie Mcl(eon tcrsc:holastic Basketball tournament, J\fornn in Portland, while Eddie Owen M,m.:h 8 and 15 respectively, will be of the WLBZ stall' will work with Mc­ In Great Demand nhle to IH'or piny-by-piny accounts of Keroun nt Orono. As i.n years past, the contests over the three stations of the broadca.sts will ,be sponsored by On West Coast tbe Maine Broadcasting System. This Cole Express of Bangor and l'ortland. year, for the first time, Eastern and Take a pretty girl-preferably a Moran will have the ussip:nment on Western play-offs or scmi-linnl con­ March 15 in the State championship Maine girl-add a lovely voice, a won­ tests, will he hrondcast on the same derfu.l disposiition, ,enthusiasm and gmne when the East<'rn and "\Vestern evening. To serve scctio1111l interests, victors meet ut Orono. This will b·e an expert kuowledgc of music ... and the MeBS nel\,;rork will be "split". aired over all three stations, and you have one of the top song stylists Jack Mor11n, regular Mc:BS sports of WAGM,Presque Isle, will he tied in the USA ... Jeannie McKean. She's reporter, will be in Porthrnd for the the former Lewiston girl who recently if a northern Maine team is involve

BROADCASTERS HOSTS TO LAWMAKERS Sweethearts Of The Air Have Long Been Associated In Radio

MeBS EXECUTIVES HOBNOB WITH MAJNH'S STAT ESMEN- Recently the New England Regional Net­ work, of which the three Maine Broadcasting System stations are members, staged a testimonial dinner to New Eng. land $-enators and Congressmen, in appreciation of the latters' various appearances on New England Forum of the Afr, heard Saturdays at 6.30 p. m. Tbe party was held in Washington's swank Mayflower Hotel, and eoch state dele­ g11tion was photographed with the representotiv~ present from the NERN radio station affiliate or affiliutes of thut stute. Shown here are: Seated, I. to r.- Rcp. Robert Hale of the First Maine Distriot, Rep. Margaret Chase Smith of the S-econd District, Senator Wulluce H. White of A uburn nnd Senator Owen Brewster of Dexter. Stunding-Edward E. G uernsey, WLBZ manager, Bangor; Jack S. Atwood, WRDO manager, Augusta; William H . Rines, managing direc­ tor WCSH, Portland and MeBS monoger; and A rthur Owens, WC~H program di rector. Rep. Frank Fellows of the Third Maine District was unoble to ottend the dinner. Bazooka Born In ~~M-m-m!" Girl Sings Plun1bing Shop And Joins In Fun

Tony and Juanita, as they ap;:iea r on personal tour, end heard doily except Sundays over WCSH and WLBZ.

Troupers b the word for Tony and About this time Juunita arrived ia ,Juanita! These sweethearts of the Boston, too. She hud hcen a member uir - they still urc, thtJugh u1arricd - of the Arkansas Travelers with her have spent ruost of their adult lives in brother find sister, Buddy and Celia .,how-lmsinc,., pur tlc.1110.rly radio. Muc. Tl,cy fl!"l grtiucd rccvgnitfon Tony and ,Juanita rise with the sun • in the old WLS Barn Dance program, before the sun, 1\ good part of the year Chicago, latc'r ILlOving to Nashville - to sercnaclc listeners of WCSH and for tlw Grund Ole Opry program out WLBZ in their homes fr(lm Ci.Oli to 6.25 of WS~I. H's still on the ai r over a. m. each wcckduy, smtl return a full NDC. Budd)' wus the fiddler of the 12 hours later to do a supper-time trio, und Junnita says he's still the show for the WCSH audience from clrnmpion old-time fiddler of T ex.as. 6.30 to 6.45 Monday through Frid11y. After their 11111rriugc, Tony and 'l'o cap tl1cir week's efforts, they direct Juanita worked together in radio in and toke part in the Down Maine Boston for seven years, five of them H oedown Saturday c:v~ni ngs, a live o,,er WBZ. Then they Clime to Maim: 5how produced nt IPr!'scnt outside and have n·niuined here since, with the P ortland, and l,ro1Hlcast frotu 7.oO lo cxceplion of a hiatus in NevadLl whel'e 8.00 p. n,. over WCSI-I. During the they went to recupcrnte after sinus summer s,·ascm they operate the C­ op1•rations, botl1 of thcrn. Merily,n Maxwell Bar.C Ranch a.t nearby North Wind­ llul M,line is borne to them now. They like it here better than anywhere They call her the "M-m-m !'' girl ham ,vhcrc week-ends bring many spectators lo sec their ouldoor shows. else, they say. Tl1ey have purchased out in H ollywood- and not only be­ Richard Harkness Bob Burns u summer cott11ge at Sebago Lake and cause of her name, Marvel Marilyn T ony is a PMl11dephinn, Juanita a One evening, about 35 years ago, the native of El Puso, T ex.as. They wc·re ~pend as much time there os possible. Maxwell. To her radio and movie Harkness Heard Tony is a n ardent fisherman and is Silver Tone Cornet Band was prac. married in Boslun in l!l35 when both funs she is known ns Marilyn. She especially devoted to bass fishing. He ticing in the town plumbing shop. 'fhe dropped the first name after she went Over WLBZ Mike were working with other radio acts. advocates 1l change in the bass season, young nrnndolin player put 11sidc his to Hollywood. Both huvc had vaudeville experience. instrument, picked up two pieces of W LBZ played host to a distin­ 'µ,inks ill ou,rht tu be lengthened, Marilyn now is the fcutured vocalist To go buck a bit, U yc«rs ago 1'ony gas 1,ipc, slid them together and blew. guished radio news annlyst recently throu~h October when the finny on Nl3C's Abbott and Costello Show when NBC's Richurd Harkness of was a member of the Bachelors Quar­ fighters urc near the surface of th'e Sounds reminisc1:nt of music came out. heart! Thursdays ut 10:00 P. m. tet, singing for the Lucky Strike .He udded a fum1cl to the thing and Washington visited the Queen City lakes and gamy, and would be fine In addition to !,er singing, she gives on a spraking engagement, and ful­ Hour over NBC, and wilh a separate ,port for tl1c outside visitors who come culled it the "liazooku" ...... nn in- the pro~rnm the b1dancc tl111t a good show over ,vort, New York. On one slrnment that was to help make him fillctl his network cormnihuents thru to Maine during the! colorful season show nl'eds. Bud Abbott, the straight of these shows were such other as famous as he has mude his ''kin. the WLBZ facilities. when the foliage is turning red and man for the comedy team, is usually 1-lu.rkness is he,1rd Monday througl, not11blc names us Frances Lungford gold. folk" and his home town of Vnn quiet nnd reserved. Lou C

Del Castillo ANDY'S OJ\OY-Mr. 1111d Mrs. C harl1:s Corr"tt proudly present their :-.'cw Enghmd bMkgrounds are ~ riew sun, John J oseph, in his first comera appeurunoe. He wos born in August 00111111011 1ww11g outstanding fignl'es of 1946. Correll is Andy of the famous Amos 'n' Andy team, heord over the throe stug-e, screen and radio ns they a.to NBC stations iu Mnine T uesdays at 9.00 p. m. 1u11011g hmdrrs in politics, lnw, mcdl­ cint, or ,my other nrt or profession. "1 '11 uc Amos'', said Gosde.11. 1.llly morning il is pul inlo synopsis But Del Costillo, m11sir. director of "Okay", replied Correll. "I'll take for111 l,dor,· 11ny clialoi;uc Is at­ lt:n,ptetl. the Skippy Pc11nut Butter radio p ro­ Antly for 11::ne", ltOYALTY FROM W ISTFUL VISTA - The King's Men have been singing grum, Skippy Hollywood Theater, is 'l'hnt conversation Look place on "Thi~ is U,c l)olL1(•11cck", suys ('.Qs,­ en the Fibber McGee program since 1940. Left 10 right: Ken Darby, Bud Linn, somcwhut umrsuul among New Eng­ Murch 19, 1928 when two black-face n•ll. "\Ve not ,mly h11ve lo have 11 lllUSt Rad Robinson and J on Dodson. landers in the t'r,tcrtainment Wl)tld in C01m:di1111s were ridiug in an elevator phwsil,h; story, t,ut we weigb that h~ hud e11joyr.d u.. highly success­ to the studios of WMAQ, Chicago, to every s1•e111• for pnt1'11tl11l comecly so ful career on his horn:c grounds, _parti­ start ti new se.i•jes of r11dio programs. lh:1t the scene n(lt only motivates the Where do they get those nnmes? plot hut is cntcrt11ining as well''. The Gordonaircs and the Fountllin­ culurly Boston, before going to Holly­ The age of the An,u~ 'n' A11dy pro­ 1t t11kes 1111 11vcr111se of 10 hours t.o aires, and the Dixie D011s rmd lhe Roy Rogers Turns Wl)Od. irom should b,: obvio11s from tlwt dote. )!•·t the slrory i11t\l synuJ,s ig, The.a Sons of the Pioneers, the Deltn Beginning his ,nusicnl career dming The birth of Amos 'n' Audy coincided lhc story i~ divirli,d into lhrl!e act& Rhyt hm Boys, the Hoys anf student •l an Cll.'JlCrin1ente.l uany vocal gr<>ups. Un ,e for a Monday night ri:a.dh,g by toured for two sc:ison.~ .,s cv1opos-er station in New Orleans-and to their Each has it6 ow11 bnckground story. lh,, ,:usl in ~he studio, The reading a11d rnuskul director of the pnge1tnt­ k1101vlctlgti onlJ ptrson For instance - the King's Men, whl, one hc&Td is rc,•,11•lctc dtesa Slf,lcs, Del w11s featured for the next king's men couldn't put togctlwr. shvw is 4;ut Iv the lu)ne. ()n..: ,,r Lho retw11rsol, wlt,h cnst, orrhcstra, an­ ten years by Para,11ount-Puhllx 'l'hca. present half-ho11r shows would l,ovc Bud Linn is general!y credited with ters us orgu11isl and cvnduclor in lead­ nouncer, quurlcllu and sound etreet:s. ata.rtii1g the quartet. Back io April, givston. When the sta­ joined lhern there. Since then, tb1:y tion WU$ purchased by the Col11111bia Onie Evans Crowns have been kept busy with p·crso11n.J D1•oadcasling System i11 1937 he wos appearance dates, RCA Victor rec• floy ' King' Rogers uppointcd produC'lio11 111r11iager, 111Hl a ~ rds, radio work, nnd vecasionally in yc11r later, progMm tlircctor. resigning motion pictures. Wh,\n Hoy Rogers first went to in 1!l4o3 to move to Los Angeles. Cnlifomii1 J'rv111 Duck Run, 0., his During Llic post lwv ycnrs Del Cas• guit1,r- Jol11ying onil horseback.riding lillo has hccn musical di rector for Style Notes Gleaned were luxuries to be indulged in only some of the best-known shows on the aflt:r wurkillg hours. uir w111•es, including Sta.rs Over Holly. Around NBC Studios Now tlll'se luxuries have turned into wood, l.Jcsidrs guiding the musical a rr11J11rkttble career fol' U,e lean young s1:1•tio11s of Skippy Hollywood Thea­ Mnrch winds won't find Milena Mil­ man who h,•ads the cast of NBC's ler, "Kraft Music Hall" voeAlist, u11- k r, one of lite top-fliiht dramatic Saturast pro­ of CMI illo's cur1·11nt broadcasts, Thea­ ter of Famous Radio Plavcrs, is wears over n pair of red leather c11sual grt1111, Hvgers !ins come a long way avail11l)ie to WSCii lislcncrs 1'l;ursdays shotlB . .Louise Erickson compl\ri11~ from his pcach-pickinit da,sts in T ulare, at 1.30 p. n,, bq,;inning this ,wmth, notes· about 'colric.s wilh Nun-cy Gates Cul., whel'e he 1i11t,irtainetl fellow at Santa Anita. Louise, wlio js Judy workers hy J)l11,yini:; sentimental \Vest.. on "A Date WiU1 Judy'' was wearing 1t 11way. She saves Nuys, C11J,. rnneh, is one of the best students in its llste11ing area were role, ond Vivian Smolen, who plays Laurel, in rhe N BC daily serial Stella t hem und with t he addition of flowers trained 1rnin1nls in filmdom. Tt was fully info11mr.cl of the benefits and Dallas, heard over Maine Brondco~ting System stations at 4.1S fl, m. Mi~s and hright ribl,ons makes gay little because of Trigger and his abnity to rules of the contest . Elstner is a native of Louisiana, formerly played the part of a £1outhern belle. b onneli; tor the youngsters in her do tri1•ks thA.t Ttogcrs started 11 rodeo School superintend ents and prin­ Miss Smolen's hobby is modern dancing. The serial hus been on the ai~ more troupl', which he takes on tour once 11 aparttncnt hc>use , .• Pert Elaine Rost cipals io Central Maine w1•re con­ than nine years. ays you never co,n tl!U what you will year. tacted personally by Don Powers nnd l>e asked to pose in for pictures. ln It wasn't long llfter hls first star­ Le6Ue Hubley in churgc of contest pur1puign conducted sir11u~·111cously cnces AS to colleges und Cfmrses lo one day she was t>hotographed in a ring movie that Republic nnmed him promotion o.t the Aul(Ustn station. from WRDO 1111s been a series of Wue s-ealskin bathing suit, a Ceil Chap­ the event thc·y were lhc "wi1111ing King of the Cowboys, and tlle popular­ TI1cy report enU1usiastic response to interviews with Centrttl Mn.ine teachers teacher". man formal. a costu1ne mnde out of ity of Roy R ogers recordings, toys the contest, with school officials nnd representing various grnde~. schools Cite pages of a sport magazine a nd a Other promotion of the cont est in­ and comic books uttest lo his right students lending ready cooperation. and locnlities. During the i11terviews, clud('tl tulks by WRDO personnd ~k coat. to the title. One of the highlights of the air the t~achers ~xpressccl their prefer- nt school assemblies. March, 1947 THE MAINE BROADCASTER Page Seven Burns And Allen Complete [~ur Announcer 1] 15 Years As Radio Team

George ond Gracie Gracie Allen, always the optimist, funnier if he plllyed straight man t. Jim McConnochie reminisces with George about their her fluffy comedy A1mouncer Jim McConnocbJe of the early day6 on lhe air as they m11rk Their first radio engagement wu WCSH stuff-the '.l'ello-T esl voice­ lo years with their own show. They in London, in 1980. The followinc gained most of his radio experience are heard on the Maxwell H ouse year Gracie mad e a hit as guest oa SPEAKJNG OF A DOG'S LIFE-Charlie McCarthy examines lucky while a member of the armed forces. Coffee Time show, Thursdays at 8.30 the Eddie Contor show. Soon attu. anine on actress Jane Wyman's necklace, and despite Edgar Bergen's attentive Soon llfter entering the Army in 1941 p.m. over the three NBC stations in both she and George were heard oa Maine. ear, tells her what he thinks of bis guardian's meager weekly allowance. he was placed in charge of the radio the Rudy Vallee and Guy Lombara. dcpnrtment of the 27th Division's Says the comedienne, "Remember programs, and it wasn't long befo.­ the old dnys when I was such a public relations office, where he pro­ t.hey hacl their own show. crazy nitwit? My, how I've chang­ duced several programs }lllr week oo Now they Jive permanently fa Don Wilson Amazed By Changes ed since then!" local radio stations. Hollywood. George maintains ~ After Pearl Harbor Jim obtuinecl a I t wouldn't be cricket to record ulor office hours during the wreJr. her husband's reply. tra nsfer to the AAF and there his 1working ou the script and otha­ In Radio In His 24-Year Career The comedy duo established their rndio work took him to Guam, H awaii, problems concerned with their p~ act in vaudeville some years previous Don Wilson, announcer on the J ack cloth or ony other sound-deadening Iwo Jiron and Tokyo where he pro­ gram. Gracie confines herself to material. The finishing touch was a to t heir rndio debut when George, B enny 6how, looks back on 2'1 years duced and wrote service shows that housdkeeping, except for rehearsal in radio ancl finds himself amazed by carbon mike suspended from the ceil­ were aired in t he st11tes. Among the who hncl hired Gracie as a foil, re­ and broadcast tlme. it nll. ing by a wire." nationally-known shows to which be versed the order. H e found it was " Raclio changed from a fod to a Wilson thinks not only t he studios, contributed were The Army Hour, _giant industry before my eyes,'' the but announcers as well, have changed Flight to the Pacific and The Fighting rotund announcer said, ''ancl when I for the better since then. AAF. Hobby Pays Off For Miss Duffy -think of how things were in the begin­ "Announcers today have finer Before entering the service how­ ning, l am astonished that the tra ns­ diction and a much greater command ever, Jim had been oriented to broad­ RUNS JEWELRY PLANT INTO BIG BUSINESS, it-ion came about so smoothly. of the language. 'fhey must have casting by a job in tl1e Guest R ela­ THEN TURNS TO RADIO "When I started dabbling in radio in more than a g<1od voice and a know!.. tions Dept. of NBC in New York. 1923 we weren·t as meticulous about edge of pronuncialion. They must There, under the instruction of some production, sound and liming as we have a ''selling" voice and an obility of raclio's top-flight anno1mccrs, he ~ re now. Before commemcial radio to project thut voice over the micro­ studied production and worked in tele­ It's a little portraying a total of 67 different it didn't u1ake much difference if we phone coupled with nn acceptable vision shows that were produced by diflicnJt to be­ parts, ran ­ ter of fact, we didn't have anything grentest detector of insincerity. It re,, ness manager and part owner of a pro. dra Gould - tinct changes in her life. She mar­ to put on the ai1·, or if someone foiled fleets, by the same token, honesty and gram production and transcrip tion who plays Miss ried Larry Berns, rudio producer~ 1o show up for a broadcast, U1c stalion sincerity in the announcer's voice." compuny, known a-s RacJjo Bouse, Inc. Duffv on NBC's und decided to retire from the stR(le­ just signed off for a while. As one \Vllson counsels youngsters who Jim's educational background in• Duffy's T avern Dut for one who had been so bu11:r might guess, there wasn't much money want to be announcers to ''he your na• eludes an AB degree in English from show Wednes­ for so long, she realized that she in it, but there was u lot of fun and tural self. Don't try to mimic. Your Principia College in Elsah, Ill. He day at 9:00 p.m. must have an avocation, and r;he -we learned as we went Along." own personality is your greatest asset. spent his freshman ycor at Harvard, -is a graduate turned to making costume jewelry Sandra Gould of t he American Most people got into early radio, Hnl'e an houcst enthusiasm about the transferring to Principia in order to for herself. Academy of Dramatic Arts. And in accordi11g to " 'ilson, because they _product you're selling and your voice study under his professor of literature. When a friend suggested that she only one way does she resemble the were music11Uy inclined, either instru. will register it." Listeners to , vcSH hear Jim COllllllercinlize her hobuy, S:rndra character she plays - she really has mcntully or vocally. Practically all The genial Wilson lms been with regularly on lhe Mainc-Central-Fi­ tuok a few samples to a dep11rt1r1,.nt a slight Brooklyn accent. She was .-adio programs consisted solely of Jack Benny for 13 ycni-s. For 10 lene's Tello-Test p rogram each morn­ store. The jewelry buyer there took born in New York aud raised in music. Wilson himself s tarted out as successive years he hns won various ing (:Mon. thru s·at.) at 9.lo. H e also one look and said, ''I'll take ~Ill Brooklyn. as n singer over a Denver trl\ns mitter, populllrity polls picking hirn as is featured as newscaster of Maine gross.'' S"andra soon had a plant Sundra had no theatrical back­ and it wasn't for some years that he favorite unnounccr. events r1t 6 :25 each evening. -turning out the jewelry for 600 s lnrl$ ground. However, she began enter­ took up sportscasting and then an. The veteran of 11.lmo~t a quarter of A n avid sportsman, Jim ran up an across the country. When the Unit"d taining when she was five years old, 11ouncing. a century in radio has no fears about outstanding reco1·d while in college. Stoles entered the war, the plant and when she was 10 was doing "The early rlays provided a great the impact of television on his craft. He lettered in football and track aud made dushbo11.rds for airplanes. shows on t he "borscht circuit." At training ground. We did everything "lily own opinon," he declares, "is captained a n undefeated track team " About th,1t time I decided that I that tclevision will be cruel to certain U she won an urt scholurship, but ourselves-mo the gain on the trans­ in his senior ye111·. College dramatics wns getting pretty far away from the people, just as talking pictures were love of acting was so strong by then mitters and spun the records. The also cnpturcd his interest. sort of thing 1 really want,·d t» dn.,. t1ighly developed science of acoustics cruel. Again, though, I believe the J im is one man who c1111 be culled a that she decided to continue ht•r the­ atrical career ra.Lher than go to Paris snys Sandra, "so l sold 111y inlerl'l't was comparatively unknown. The personality and interpretiug ability of "globe-trotter'' in the full meaning of in lhe firm a nd turned to rad,o act­ the a nnouncer, plus his honesty aud a nd paint. st111lio was lhe livingroom of the sta­ the term. As a youth in 1934, he ing." tion owner's home, with the walls and enthusiasm, will mark the difference sbi1>11ed by freighter to Belgium, H er first big hreak came when she When her hushnnd was t rHnsferr..d even the ceiling draped with monk's between success and failure. visiting Antwerp, Brussels, Lieges was offered a part in New Fuces In 193-1,. From thut she went on to a to Hollywood in 1944, she went w ith and \ Vaterloo. L ater, Army service him 1111d within a month was 11i,mf'd took him to the Pncific and the Far succession of Broadway plays. Sum. Doin' What Comes Naturally In Drama East. He also has travelled exten• mers she played in stock companies, for the purl of Miss Duffy. sively in tbc United Stutes and Can­ Although J ean R ouverol is a talen­ ada. ted young actress with theatrical ex.• Jim is unm11rricd, a t11U, husky, blue­ Without Sound Effects by Dan Kelly perience tbat Includes stage, film and eyed young mun of happy disposition I radio wor k, she flncls that in playing and careful attire. H is cl1aracteristic Betty Curter Barbour in One Man's p leasantries at the Portland station [ONTMEAIR.) Family Sundays at 8 :30 p. m., she bas ancl on tl1e a ir have won for him many Httle to do but act natural. friends and count less fans. J can in real life is much the sn me I) girl ns the churncter s he plays. Like Betty, she is happily marr ied: her Gayne Whitman, Cavalcade of husband is Hugh Butler, screen writer. America announcer, in New York for the first time in 80 years, hailed a taxl J eon's home is St. Louis, Mo. She cnme by her acting talent naturally, and wnited for the driver to open the for her mother, Aurani1i Rouverol, was door, as they d o in Los Anl(t>les. on the s tage before she turned to play­ While he waited, a party of hardenrd writing, and It was s he who first Manbattanites jumped in und rode conched Jean in dramatics. In ur&a, away. Jean was cl1osen by Cnrlton E. Morse to play the role of Betty Carter after D ale Evans, songstress on Saturday 100 other girls had been tested for the Night Roundup, was startled by her part. It wus her first Important la.test fan gift. She received a p11lr -- assl~ment, and she has been playing of parrots, and the attaclwd om! ex­ - -and living-the part of Betty ever plained that one bird spoke Port. since. uguese and the other interprett.-d.

The ntillii:y to speak several Jan­ Dennis Day's RCA Victor alhum, --guages· Is-·an asset, but to be able to Shamrock Melodies, Is the No. I album ~aid your . ~ngue In one language ls ln 511les •·for the third consecutive }>'rieel~s~ ~ :n_p, -P~ld. month In 'Dublin. I See. S79, P. L. ,t R. (Check one) TO THE MAJNE BROADCASTER: U.S. POSTAGE I wish to renew my subscription for- PAID Portland, Maine 0 O ne Y ear - S0c Permit No. 1009 0 Two Years-$1.00

P age Eight THE MAINE BROADCASTER March, 1947 TRADING POST OFFER -SWAMPS GORHAM MAN Poultry Dealer W aring T roop Snowed Under By H its Open Road Grain Bag Calls Striking cv'idence or the c1ld slogan "It pays to ;ldvcrtise'' hns come to li ght twice recently during The 'l'rncl­ ing Post program aired by WCSH Monday thrvugh l•'ridc1y at 9.00 a. m., when "Uncle Hc1.1.ie's" fumiliar ''I'll sw11p ye!" soundij the opening of the L1ro11dcusts. Lutcst and most striking instance of the progrnru's impact upon listeners came to light early last month, when Ernest Cressey, Gorham poultry dciular.'' "1 have been offered everything frm~ reaches a v11st, new audience. His for. have been a cloctor. a ladies' Nu-Life hell with four g;ir­ mer NBC ser ies, in the e11rly evening, For when he wa11 sh1dying at 1owa tcrs to an au tomobile in cxchnng-! for attracted a totttl of more th1111 1,000, St11te Unh'ersity, Boll was a 11re­ co.lorcd grain l.>ags. T bet J have 000 guests i11 the studio audience alone. medic11l student. And when he was or1krs here for over 2,000 grain bng~.'• But Waring point!; out that is nut the grudu11ted from Lhc university, with Then Mr. Cressey went on to outline $8.lllC as o.n uudience on tour. 111 New a Phi Bctn Kuppt~ key, 1111 was al­ a new "swap" he'd like to 11 rrun~c­ York War ing was hosl, hut on the road ready enrolled in the University's through the Tr11.ding P ost. H e was he fe'els he i$ in someone dse•~ home. mediC'al schoof. badly in need of a typewriter, he said,. Wa ring is currently touring 13 more But t hat was where the necessity 11nd \\ oulcl be willing to trndc day­ cities (Feb. 27 through Mar. 4., and of earning a livhlg arose, and turn­ old male chicks for II typewriter or­ M a r. 12 th rough Mur. 21). ed II potential physici1rn into, first, H. A. Kent, President "whnl huve you'". He c..._pJnined, tllllt Managers have reported to Wuring a truck driver ; second, a night club P. Lorillard Company in 1·Pplying to grni n-bag seekse rs, he: that as u result of his successful full cashier; third, 11 plaster salesnutn; and hud "worn out 1111 the pens on tht,­ tou r antl the advance interest in tll'e 110 forth. Celel.>ruting the fi fth nnniversury of place." ,present one, the road is now cager for H. A. Kent ns president of P. Lorill­ Bob l1egan his newspnper career The second inst11nce of the pro­ J>OJ>Ular concl!rt org1111izulions. While ard Company, whose Sunduy evening in \V'ashin~ton, as a copy boy for gram's ll]>pcal occurred e11rlicr, when ~ther orchestras 1Jre cutting down, PO LAR REPO RTER - Bob Reuben prob"1'aro, Med Me At Pu.rky's, is Unilt>d Press in 1939, und soon ud. a listener offcrrd to ·exchange n home W a ring collt inucs to udd new fca. is N RC's correspondent on Ad'miral heard over Uu• M,dnc NBC stations nt v11ncl'd to reporter. lu I 9,1"3 he be­ movie projector for smne sort o'f" tures to l1iJ,; tuleut roster. Recent ad­ Byrd's expedition to Ant 11rctica. H e 10.30 p. m., the entire Lorillard or­ enm e Wushingto11 correspondent for p~dal-propellcd Citr for his young ditions include Joe Mririnl!, h11ritone; will report frequently on N BC News ganiMtlon has set aside March ns the Reuters, the British ucws agency. son. Uncle Hezzie unnou.ncecl the de­ Gloria Muddell, snpruno, and ,Joe profolrams. President's Old Gold month and is Later that yeiir he went to F.urope s ired "swnr'' ju~t one