Fall 2011 Vol 16 • No. 3

[email protected]. As always, the in-state and federal hotlines are FREE to MBA members. MBA to FREE are hotlines federal and in-state the always, As [email protected]. IN THIS ISSUE

To reach the in-state hotline you can call Attorney Murray at 413.736.1852 or email him at at him email or 413.736.1852 at Murray Attorney call can you hotline in-state the reach To The MBA’s federal hotline with Pillsbury Law remains the same. the remains Law Pillsbury with hotline federal MBA’s The Letter from the Editor

business matters since 2001. since matters business MBA Awards Eleven

Paper Company and has been in private practice in Springfield with a focus on corporate and and corporate on focus a with Springfield in practice private in been has and Company Paper Scholarships Fitzgerald, Sabella & Donahue, as Executive Vice President and General Counsel at the Sullivan Sullivan the at Counsel General and President Vice Executive as Donahue, & Sabella Fitzgerald,

Mutual Life Insurance Company, the firm of Allen, Cohen & Fitzgerald, as a partner at Murray, Murray, at partner a as Fitzgerald, & Cohen Allen, of firm the Company, Insurance Life Mutual MBA Donates $2,500 to

from Duke University Law School in 1970. Mr. Murray has worked as an attorney at Massachusetts at attorney an as worked has Murray Mr. 1970. in School Law University Duke from Salvation Army

Mr. Murray graduated from College with a bachelor’s degree in economics. He graduated graduated He economics. in degree bachelor’s a with College Boston from graduated Murray Mr.

FROM THE EDITOR privacy. of invasion and defamation libel, taxes, state restraint, prior Mass Broadcasters Hall of

the phone when you have questions about advertising law and regulations, employer/employee law, law, employer/employee regulations, and law advertising about questions have you when phone the AIRWAVES Fame Inducts New Members the in-state legal hotline. Attorney William J. Murray, located in Springfield, will now be answering answering be now will Springfield, in located Murray, J. William Attorney hotline. legal in-state the

As Tom Cruise once said in Jerry Maguire, for counsel new retained has Association Broadcasters Massachusetts the 2011, 1, September of As

“help me…help you.” I’m asking for your help in the fourth quarter of 2011 attorney hotline legal

and beyond in playing the MBA’s NCSA

spots. The NCSA (non-commercial Sound Bites 2011 – MBA retains new in-state in-state new retains MBA November 2! sustaining announcement) program Sound Bites 2011, was created as a way to produce After the seminar is the MBA’s Annual Meeting Don’t miss out on a great opportunity for you and extra revenue for State Broadcasters Spectrum threat still looming the Massachusetts followed by a cocktail reception with hors your stations! Associations. Since the early 2000’s Broadcasters d’ouevres, food stations, and a perfect chance to the MBA has used NCSA’s to support Association’s Annual chat and network. Mike Mullen from the National RSVP today: email [email protected] the majority of our programs – state for broadcast television Meeting and Mingling Association of Broadcasters Government Relations or call the MBA at 800-471-1875. Attendance is and federal legal hotlines (free to While broadcasters to date have been successful in protecting their airwaves, the fight to protect event is quickly department will be on hand to update members on FREE to all MBA members and $10 per person members), LocalBroadcastSales.com broadcaster’s spectrum is ongoing and will intensify in the next few months. for non-members. (our 24/7 online sales training website), approaching! broadcast spectrum. the Alternative Broadcast Inspection Broadcasters from across the country united in late July and early August to eliminate language Program (ABIP) which keeps the FCC The day starts at 2pm At 6:30 the fun really starts when the Adam Ezra from Senate Majority Leader Harry Reid’s debt ceiling legislation which gave no protection from randomly inspecting your station with the seminar Group takes the stage for an energetic show. The to broadcasters if the FCC were to hold spectrum auctions. The National Association of for a three year period, seminars and PRSRT STD “Jumpstart Your Boston Phoenix has called the Adam Ezra Group Broadcasters (NAB) distributed PSA’s urging viewers and listeners to contact their members of appreciation nights (like Sound Bites U.S.POSTAGE PAID Digital Sales,” presented by Stephen Warley, founder “Boston’s new voice in acoustic rock!” 2011 on November 2) and much more. Congress to save over-the-air broadcast television. Ads were run over 50,000 times from July PERMIT NO. 417 of LocalBroadcastSales.com, the MBA’s online 15-August 2, over 125,000 telephone calls and emails were generated to Congress and every The MBA currently has two major NCSA MANCHESTER, NH training website. Stephen will help you and your single Senate office was contacted. sponsors, the Massachusetts Army station make money from all things digital – mobile, National Guard and the United States Facebook, Twitter and more. You can even get The focus now turns to the Joint Select Committee on Deficit Reduction. This “super committee” Coast Guard. The NCSA program your specific question answered at the seminar by is critical for these branches of the is responsible for finding a way to reduce U.S. spending by at eastl 1.2 trillion dollars. It is emailing Stephen your question before the event! military to reach recruitment goals widely assumed that a spectrum auction will be included in the committee’s recommendations. vISIT US ONLINE AT WWW.MASSBROADCASTERS.ORG Email [email protected]. each year and their dollars support Massachusetts Senator John Kerry has been named to the Committee. Job Banks | Member Lists | Legal Information | Everything You Need To Keep Your Station Up-To-Date the MBA’s vast array of services. So Stephen has consulted with local media companies please take a few minutes to see if your On September 22, State Broadcaster Association Executives from all states with a representative throughout the U.S. on their digital media strategies, station is playing these NCSA spots. If on the committee, including Massachusetts, sent a letter urging them to include broadcaster you are, thank you for supporting us! If including WBZ-TV, as the Executive Director of protections in any spectrum auction recommendations. The letter reminded the Committee that you aren’t and would like to contribute Digital Media at 602 Communications. He founded broadcasters aren’t opposed to a voluntary incentive auction as long as “authorizing legislation to the programs we currently run and LocalBroadcastSales.com in 2007 with the vision some of the exciting programs and maintains specific safeguards to ensure that: (a) viewers who currently rely on and can view local of revolutionizing how local broadcasters and services we’re looking to offer in 2012 television stations today continue to have access to those stations…and (b) broadcasters who advertisers learned about new marketing trends and and beyond, please contact our office choose not to volunteer are held harmless by the process.” and ask how you can participate. On opportunities. behalf of the dozens of stations and If the FCC’s National Broadband Plan is implemented without the proper viewer protections, station personnel that currently utilize service disruption, confusion and inconvenience for local television viewers could dwarf the the MBA’s services, I thank you. viewer impact of the 2009 DTV transition. IN THIS ISSUE Sincerely, The NAB continually updates the spectrum issue talking points on www.nab.org. Stations that MASS have the opportunity to speak with Senator Kerry or a member of his staff are encouraged to bring BROADCASTERS MBA AWARDS MBA DONATES HALL OF FAME up the issue of broadcaster protections regarding spectrum incentive auctions. LETTER FROM ELEvEN $2,500 TO INDUCTS NEW THE EDITOR SCHOLARSHIpS SALvATION ARMy MEMBERS OFFICIAL NEWSLETTER OF THE MASSACHUSETTS BROADCASTERS ASSOCIATION

MBA 985 Airwaves Fall 2011.indd 1 10/7/11 11:27:31 AM MBA awards eleven scholarships MBA donates $2,500 to 98.5 The Mass. Broadcasters Hall of Fame On July 12 and 13 the Massachusetts Broadcasters WCVB: Back l-r: Salvation Army for Sports Hub inducts new members Association awarded its 2011-2012 Student Mathew McCarthy, Broadcaster Scholarships. Awarded annually MBA Executive The Massachusetts Broadcasters Hall of Fame luncheon drew nearly 300 in the amount of $2,000, the scholarships are Director Jordan tornado relief takes home to the Boston Marriot Quincy Hotel on September 15 to honor some of given to students pursuing a career in over-the- Walton, front l-r: On July 13 the Massachusetts Broadcasters Massachusetts most illustrious broadcasters. air broadcasting and are enrolled in a broadcast Phillip Spencer, Association (MBA) presented a check in the Melissa McKinnon, Among those honored this year were pioneer sports/ host Eddie program at a two- or four-year accredited school. amount of $2,500 to the Salvation Army’s a Marconi Jessica Dyer, Andelman, 32-year WBZ-TV News veteran Charles Austin, Emmy This year the MBA was able to double the amount Springfield Corps for use in tornado relief. Mackenzie Maynard, award-winning news reporter, commentator and humorist Dick Flavin, of scholarships awarded. Ten Bay State residents The check was presented to Major Tom Shakala Alvaranga, 35-year WCVB-TV news anchor Natalie Jacobson, visionary TV and radio were selected from over 75 applicants. Winners Perks by WWLP General Manager and Phuong Diep and executive Paul LaCamera, Tom & Ray Magliozzi, aka Click and Clack the were chosen based on financial need, academic MBA Chairman Bill Pepin, WMAS-FM and Nicholas Riebesehl. Tappet Brothers of Car Talk on WBUR-FM and heard nationally on NPR, achievement, extracurricular and community WHLL-AM General Manager Craig Swimm radio station owner and general manager Tom McAuliffe, popular long-time involvement and an essay about their interest in and MBA Executive Director Jordan Walton. producer and broadcaster Ken Meyer and former co-anchor of Chronicle and broadcasting. “The Salvation Army was able to provide news anchor, Mary Richardson. The following recipients and their families were over 3,460 individuals with Emergency Also honored were several deceased members of the broadcast media: early part of a brief presentation at WCVB-TV on Needs (food, clothing, baby supplies, personal TV newsman Jack Chase, TV and radio columnist Anthony LaCamera, July 12. WCVB President and General Manager WWLP: From l-r: care items and much more), 100 beds for people moving out of the shelters into permanent housing, back to pioneering talk show host from the ‘40s Bill Fine handed out scholarships to Phuong Al Sprague Memorial school uniforms, backpacks and supplies and other needed items to over 450 students,” said Major Perks. WBZ-FM Program Director Mike Thomas (right) poses with the 2011 Sports Station of the and ‘50s Sherm Feller, the first female Diep from Dorchester, a student of Salem State Scholarship winner One mother was asked what the assistance meant to her and her family, she stated, “We had nothing and Year Marconi Radio Award in Chicago. announcer in Massachusetts radio Natalie Jacobson (center) University; Nicholas Riebesehl from Wasquoit, Myles Goldman, nowhere to go, it was like being held under water. When we came to the Salvation Army, it was like bursting history Eunice Randall Thompson, poses with her Massachusetts Shakala Alvaranga of Haverhill and Jessica Dyer WWLP General Manager and MBA through the surface and taking a deep breath. Now we breath and will be OK.” founder of WNAC (today WRKO) Broadcasters Hall of Fame plaque of Plymouth, all attending Emerson College; CBS Radio’s WBZ-FM, 98.5 The Sports Hub Chairman Bill Pepin, and the John Shepard with Dr. Charles Wall, President Melissa McKinnon from Quincy, attending took home a Marconi Radio Award for Best Sports Michael Theroux, MBA Market Manager Craig Swimm talked about his stations association with the Salvation Army III and Boston Red Sox long-time of Massasoit Community College Franklin Pierce University; Matthew McCarthy Station at the 2011 event held in Chicago on Executive Director by saying that the Salvation Army was “one of the first organizations on the ground after the tornado, and sportscaster Ned Martin. (left) and Art Singer, President of from Carver, attending Ithaca College, Phillip September 15. It was the first Marconi for WBZ- Jordan Walton and continues to serve those in need.” Swimm added, “I’m so proud of the local connection Cumulus Media has the Hall of Fame (right). FM and the second year in a row that CBS Radio Spencer of Billerica attending Bentley University; Aaron Carr. with the Salvation Army—94.7 WMAS prides itself on being community driven, which makes the Salvation “I can’t think of more qualified Boston took home an award. WBZ-AM won the and Mackenzie Maynard of Billerica, a student of Army a perfect partner.” individuals for the Hall of Fame than UMass Amherst. Legendary Station of the Year Marconi in 2010. this year’s inductees. They represent Executive Director Jordan Walton noted that the decision to donate to the Salvation Army was unanimous by achievement at the highest levels of Receiving their awards at WWLP-TV in When asked about the reason for his stations the MBA Board of Directors. “We truly felt that the Salvation Army was in the best position to help tornado radio and television, at the community, Springfield, MA on July 13 from MBA Chairman success, Sports Hub program director Mike victims immediately. The MBA was lucky to be in a position to help,” said Walton. regional and national levels,” noted and WWLP-TV General Manager Bill Pepin were Thomas said, “Everything we have accomplished Art Singer, President of the Mass. Michael Theroux from Gardner, attending UMass WWLP: Scholarship is due to our on-air hosts. This award is for them. Broadcasters Hall of Fame. Amherst and two-time scholarship winner Aaron winner Aaron Carr is They create compelling and engaging content Carr from Athol, a student of Penn State University. interviewed by WWLP every day. I couldn’t be more proud.” Since its inception in 2007, eighty of weekend anchor and Massachusetts’ finest broadcasters have Former WMRC owner, Tom McAuliffe, Sr. (center) with For the third year, an additional scholarship fund morning live reporter EAS/CAP deadline 98.5 The Sports Hub is barely two years old, been inducted into the Massachusetts the President of Massasoit Community College (left), the was given in memory of the late Al Sprague, Laura Hutchinson. debuting on August 13, 2009 as the first FM Broadcasters Hall of Fame. The hall of permanent home of the Massachusetts Broadcasters Hall of former president of the Massachusetts Broadcasters sports station in Boston. The Sports Hub is the extended again by FCC Fame luncheon is an annual event and Fame and Art Singer, Hall of Fame President. Association. The Al Sprague Memorial Flagship Station for the Patriots, its exhibition is permanently located at Scholarship was increased to $3,000 and was On September 16, responding to a petition from The FCC plans to adopt the new CAP rules in a the Boston Bruins and the New England Massasoit Community College in Brockton. presented to Myles Goldman of Westborough, a broadcasters, the Federal Communications future order and expects the rules to be out well in Revolution. Commission extended the deadline for all advance of the June 2012 deadline. student at George Washington University. The Massachusetts Broadcasters Association is a proud partner of the Hall broadcast stations to come into compliance with The NAB Marconi Radio Awards Dinner & of Fame. For more information or to nominate a broadcaster for the class of Student and station applications will be available the new EAS/CAP (Common Alerting Protocol) The FCC’s order also urges stations that have Show was hosted by Premiere Network’s Elvis 2012 please visit www.massbroadcastershof.org. Massachusetts Broadcasters Hall of for the 2012-2013 academic year early in 2012. rules. The deadline had been set for September already purchased or are planning on purchasing Duran from Z100 in New York. The show also Fame inductee Tom McAuliffe, Sr. Stations that are interested in participating and 30, 2011 but was pushed back nine months to new CAP compliant equipment to check with featured a performance by Arista Nashville speaks to the crowd of over 300 after receiving EEO credit should contact the MBA June 30, 2012. the manufacturer and make sure that the device artist Ronnie Dunn. his induction. office. complies with all FCC rules.

Photos courtesy of James Lynch, Massasoit Community College

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MBA 985 Airwaves Fall 2011.indd 2 10/7/11 11:28:00 AM