THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS PRESS RELEASE_ 18 APRIL 2018 © Construire, Encore Heureux, BASE. Press Contacts: Perrine Dijoux: + 33 6 82 79 10 23 - [email protected] Florence Marchand: + 33 6 08 01 16 35 - fl[email protected] EDITORIAL_ IBRINGING THE CARMES SITE INTO A NEW ERA: A VISION SHARED BY CLERMONT-AUVERGNE-MÉTROPOLE AND MICHELIN The crucible in which Michelin was forged and A new stage in the urban transformation of dynamic hub of Clermont-Ferrand, the Carmes site Clermont-Ferrand, indicative of the progressive has symbolic resonance. Its urban transformation outlook of a metropolitan area with international today reflects how the ambitions of Métropole and scope, and with innovation in its DNA, this project Michelin are converging, pointing toward a shared also underlines the solid place of Michelin in the future vision. Clermont landscape. This once rural zone, situated on the historic city outskirts, was initially a In both the architecture and the running of the project, the transformation of the Carmes site place of industry. Service activities expresses the new way in which Michelin is opening then gradually began to predominate, up to the town and to the world. making it the ideal location for the Jean-Dominique Senard, CEO of Michelin Group Group’s head office. In terms of town planning and architecture, this long process has culminated in a somewhat disparate complex, The trust built up over many years between the suffering from a lack of identity. Michelin Group and Clermont-Auvergne-Métropole has once again made it possible to establish a Conceived in the round, the metamorphosis of public-private partnership for developing a large- Carmes seeks to reflect the extensive influence of scale project which embodies a true community of the headquarters of this global group that Michelin purpose. has become, while offering a new living space to local residents, the people of Clermont-Ferrand and We are building a harmonious city of the 21st century, all the citizens of the a metropolitan area proud of its past and of its values, metropolitan area. The as a launching pad for our common future. redevelopment is based Olivier Bianchi, President of Clermont-Auvergne-Métropole, Mayor of Clermont-Ferrand on a subtle sequencing leading from the Metropolitan public space to the Balanced, green, airy, with the soothing waters of private space of the Carmes Campus. the fountains and water wall, the Place des Carmes will constitute a new emblematic link in the town A powerful sign of this change is the creation of planning chain suited to the expectations of the a totally revamped facade for the Michelin Group 21st century, focusing heavily on ecological modes head office on the Place des Carmes, to serve as of getting around and sustainable development. both a frontier and a point of passage between Michelin and the Métropole thus intend to write exterior and interior. Fundamentally restructured a new chapter in the history of Clermont-Ferrand. from top to bottom, the emphasis for the new reception building will be on transparency and proximity, marking a break with the image of a climate of secrecy, too often suggested in the past. THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 2_ A completely revamped square and a new reception building THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 3_ CONTENT_ 6 12 18 LA PLACE NEW RECEPTION CAMPUS CORE_ DES CARMES_ BUILDING_ THE TIRETAINE RIVER_ 19 20 21 ALMOST TWO CENTURIES MICHELIN PANORAMA_ OF HISTORY_ IN THE MÉTROPOLE_ 22 24 25 PROJECT ABOUT PORTFOLIO_ MANAGEMENT_ CLERMONT AUVERGNE MÉTROPOLE AND MICHELIN_ THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 4_ Michelin factory exit in 1929 Planned project THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 5_ LA PLACE DES CARMES_ A PUBLIC METROPOLITAN SPACE AT THE GATEWAY TO THE INNOVATION DISTRICT One square, seven water features THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 6_ AN AMBITIOUS TOWN PLANNING A place of vegetation PROJECT IN TWO PHASES The monumental trees will be preserved, while the number of conifers will be reduced in favour The Place des Carmes is currently a patchwork of flowering trees. The lines of plane trees will be configuration reflecting its usages: the esplanade, the preserved and completed. square per se, the single pedestrian pathway, the car park, the monopoly of the car. There will be a variety of species: plane trees, pines, After its two-phase redevelopment, this entire hornbeam, alder, amelanchier and Indian lilac shrubs, square will become a true living space, through existing deciduous trees. the various cultural events that can be held there, The aesthetics will be meticulous, with the three traffic circulation favouring ecological modes of terraces each benefiting from an island of different- travel (cycles and pedestrians), and a quality terrace coloured shrubs. environment for the traders. It will indeed be divided into three ”terraces” and a central square, with pride of place given over to natural elements: water and Three terraces with their own specific identity, vegetation. linked by a central, uniform and verdant space The esplanade, the festive terrace and the heritage terrace will be adorned with water features, a water AN OPEN AND AIRY PEDESTRIAN SQUARE wall and a misting system. The presence of water The core of the square will be bright and tree-lined. An isle of freshness evoking the proximity of the The traffic flows around the viaduct, on boulevard Tiretaine River, the new Place des Carmes will contain Jean-Baptiste Dumas and rue Henri Barbusse, will be several water features: modified to take greater account of greener modes > a central water feature (20 x 18 metres), divided of travel. into six water features of different sizes. > a water wall (4.22 metres high x 32 metres long, extended by a 6 m-long water curtain), with integrated misting system. A true reflection of local materials and know-how, the water features will be hewn from dark Volvic stone, illuminated by the brightly glinting waterfall. THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 7_ CHANGING HABITS: The viaduct is transformed into a viewing platform. GETTING AROUND DIFFERENTLY The different viaduct traffic flows will undergo Greater balance and greater importance will be some major changes, with the addition of a accorded to greener modes of travel: pedestrian promenade and the suppression of > pedestrians will be able to walk around freely, the two access-exit ramps. with no defined pathway; > bikes will be able to be ridden on stabilised surfaces on and around the square, and will benefit from two cycle paths on boulevard Jean-Baptiste Dumas; > tram access will be facilitated by three staircases (with built-in bike ramp); the tram station platform will be expanded; > a meeting place will be created, in particular around rue Henri Barbusse, with priority for pedestrians. THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 8_ 1ST PROJECT PHASE_ TWO TERRACES AROUND A TRUE CENTRAL SQUARE 4 2 1 3 5 CENTRAL SQUARE • Greenery and water features in Volvic stone for aesthetic effect Beauty and restraint for this bright 1 Central Square and airy central square 2 Michelin esplanade terrace • From mineral to vegetal 3 Festive and aquatic terrace Pathways will be made more easily accessible for 4 Cultural heritage terrace persons with reduced mobility. People making their 5 South-west section of the square way to the central square will pass progressively from concreted zones to ever greener spaces. • Requalification of boulevard Jean-Baptiste Dumas Changing from 2x2 lanes to 2x1 lane, a secure and distinct cycle path will be created, in line with the metropolitan cycling scheme. THE TERRACE IN FRONT OF THE ESPLANADE OF THE MICHELIN GROUP HEADQUARTERS The presence of several green plots will offer a way of controlling the effects of the heat on a south-facing esplanade. THE REDEVELOPMENT OF THE PLACE DES CARMES & THE TRANSFORMATION OF THE MICHELIN GROUP HEADQUARTERS 9_ A FESTIVE AND AQUATIC TERRACE • Creation of a quality shaded area for trader terraces • Creation of an isle of freshness The square will be embellished at night by spectacular The significant presence of water in this part of lighting effects. the square allows it to be qualified as a pilot site in combating the effects of town centre heat islands: > the water wall (reduced flow during the winter); THE CARMES VIADUCT BECOMES A VIEWING POINT > the central water feature, with waterfall against Volvic stone backdrop (chic and refined); • Creation of a pedestrian promenade on the viaduct, with three pedestrian accesses to the square > a built-in misting system in the ground (three staircases, including one monumental staircase) (adjustable according to season). • Creation of a cross-platform between • Creation of a monumental staircase ”the two viaducts”: Situated beneath the viaduct, this staircase will be The tram tracks and the roadway will be linked by a 36 m wide by 10 m deep, with 33 central steps deck for pedestrians to cross, at the station exit. extended either side into terracing. It will offer both access to the top of the viaduct and places for users of the square to take a seat near to the shady spots or during special events. PROVISIONAL SCHEDULE FOR PHASE 1 WORK COST OF PHASE 1: €8 MILLION INCLUSIVE OF VAT (not including archaeological digs) Summer 2019: September 2019: Summer 2020: Work on Viaduct Public square and patios Inauguration May 2018: Spring 2019 (start of work): Spring 2020: Selection of operator Ramps and Boulevard Jean-Baptiste Dumas Forecourt and Rue Henri Barbusse and conduct of archaeological digs A 32-metre long water wall and a 20 x 18-metre water mirror.