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JIA LIU LSK4051, Hong Kong University of Science & Technology Clear Water Bay, Hong Kong Jialiu@Ust.Hk +852 2358-7709 (Updated September 2020) JIA LIU LSK4051, Hong Kong University of Science & Technology Clear Water Bay, Hong Kong [email protected] +852 2358-7709 (Updated September 2020) EDUCATION Columbia University, New York, NY Ph.D. in Marketing, 2017 M.S. in Marketing, 2011 Michigan State University, East Lansing, MI M.S. in Statistics, 2010 Tianjin University, Tianjin, China B.S. in Mathematics, 2008 ACADEMIC POSITIONS Hong Kong University of Science & Technology, HK Assistant Professor in Marketing, Aug. 2018 - present PROFESSIONAL EXPERIENCE Microsoft Research, New York, NY Postdoctoral Researcher, mentored by Duncan Watts, Aug. 2017 - June 2018 Research Intern, mentored by Shawndra Hill, May - July, 2016 Consulting Researcher, Computational Social Science Group, February - April, 2016 Advertising Research Foundation, New York, NY Research Intern, under the supervision of Dr. William Cook, May-Aug. 2011 RESEARCH INTERESTS Substantive: Consumer Online Search, Search Engine Marketing, TV Advertising, Cross- Channel Advertising, Loyalty Programs, Behavioral Economics, Recommendation Sys- tem, User Generated Content, Social Media Methodological: Topic Modeling, Natural Language Processing, Machine Learning, Deep Neural Network, Bayesian Methods, Causal Inference, Lab/Field Experiments Jia Liu j 1 PUBLICATIONS(∗INDICATES EQUAL AUTHORSHIP) Liu, Jia, Olivier Toubia, and Shawndra Hill (2020), “Content-based Model of Web Search Behavior: An Application to TV Show Search.” forthcoming at Management Science. - Best paper award at the 2018 China Marketing International Conference Liu, Jia, and Asim Ansari (2020), “Understanding Consumer Dynamic Decision Making Un- der Competing Loyalty Programs.” Journal of Marketing Research, 57(3), 422-444. [Link] Liu, Jia∗, and Olivier Toubia∗ (2020), “Search Query Formation by Strategic Consumers.” Quantitative Marketing and Economics, 18, 155-194. [Link] Liu, Jia, and Olivier Toubia (2018), “A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.” Marketing Science, 37 (6), 930-952. [Link] - Winner, 2018 John Little award for best marketing paper published in Marketing Sci- ence, Management Science, or other INFORMS journal - Finalist, 2018 Frank M. Bass outstanding dissertation award - Chosen for INFORMS press release by Editor-in-Chief of Marketing Science WORKING PAPERS (∗INDICATES EQUAL AUTHORSHIP) Liu, Jia, and Shawndra Hill (2020), “Moment Marketing: Measuring Dynamics in Cross- channel Ad Effectivenes.” Accepted at Marketing Science Liu, Jia, and Shawndra Hill (2020), “Synthetic Control Estimation in the Presence of Interfer- ence.” In preparation for submission Liu, Jia, Asim Ansari, and Leonard Lee (2019), “The Joint Effect of Revenue-based Loyalty Programs and Promotions on Consumer Purchase Behavior.” In preparation for submission Cong, Ziwei, and Jia Liu (2020), “The Daily Me versus The Daily Others: The Effect of Recommender System on User Interests.” In preparation for submission Cong, Ziwei, and Jia Liu (2019), “Can Recommendation Systems Foster User-Generated Con- tent? Evidence from an Online Knowledge Sharing Platform.” Jia Liu j 2 WORK IN PROGRESS (∗INDICATES EQUAL AUTHORSHIP) Liu, Jia, and Ziwei Cong, “A Semiparametric Approach to Orthogonal Random Forest: Esti- mating Heterogeneous Price Elasticities in P2P Markets.” In preparation for manuscript Liu, Jia, and Kohei Kawaguchi, “Location-Based Market Structure: A Dynamic Analysis of Product Assortment and Consumer Purchases in Panel Data.” Model development in progress Huang, Xindie, and Jia Liu, “What Happens After the Party? The Effect of Social Media Lottery on User Engagement.” Data analysis in progress Wang, Xuewen, and Jia Liu, “Modeling Consumer Sequential Search with Refinement and Click-Stream under Non-Compensatory Decision Rules.” Model development in progress Liu, Jia∗, Tejvir Singh Sekhon∗, Oded Netzer, and Remi Trudel, “Social Health Learning Through Crowd-Sourced Feedback.” HONORS AND AWARDS Winner, 2018 John Little award for best marketing paper published in Marketing Science, Management Science, or other INFORMS journal Finalist, 2018 Frank M. Bass outstanding dissertation award Best paper award at the Sixth China Marketing International Conference, 2018 Fellow, AMA Sheth Foundation Doctoral Consortium, 2016 Fellow, Marketing Science Doctoral Consortium, 2015 Fellow, Quantitative Marketing & Structural Econometrics Workshop, Duke University, 2013 Student Representative, UH Annual Doctoral Symposium, University of Houston, 2015 Best Discussant Award, Haring Doctoral Symposium, Indiana University, 2014 Student Representative, Haring Doctoral Symposium, Indiana University, 2014 Luxury Education Foundation Award ($14,000), Columbia Business School, 2015 Deming Doctoral Research Fellowship ($10,000), Columbia Business School, 2014 Full Graduate Fellowship, Columbia University, 2011-2016 Full Scholarship, Michigan State University, 2008-2010 Summer Fellowship, Michigan State University, 2008 GRANTS Early Career Grant (HK$555,992), PI, Research Grants Council, HK, 2019-22 School-based Initiatives (HK$35,000), HKUST, 2019 UGC Block Grant (HK$100,000), HKUST, 2018 Jia Liu j 3 INVITED TALKS Jet.com, NJ, June 2018 Microsoft Research New York Lab, NY, April 2017 University of Oxford, UK, Nov. 2016 National University of Singapore, Singapore, Nov. 2016 Hong Kong University of Science & Technology, Hong Kong, Nov. 2016 Nanyang Technological University, Singapore, Nov. 2016 Dartmouth University, MA, Oct. 2016 Carnegie Mellon University, PA, Oct. 2016 University of Southern California, CA, Oct. 2016 University of Chicago, IL, Oct. 2016 Yale University, NH, Oct. 2016 University of Maryland, College Park, MD, Oct. 2016 Emory University, GA, Sep. 2016 Southern Methodist University, TX, Sep. 2016 CONFERENCE PRESENTATIONS Marketing Science Conference, Online, 2020 Chinese Marketing International Conference, Shanghai, 2018 Marketing Science Conference, Philadelphia, 2018 The 12th Frank M. Bass FORMS Conference, Dallas, 2018 Marketing Dynamics Conference, Hong Kong, 2017 Marketing Science Conference, Baltimore, 2015 UH Annual Doctoral Symposium, Houston, 2015 TEACHING EXPERIENCE Instructor, HKUST Marketing Research (Undergraduate) Spring 2019-20 Recitation Instructor, Michigan State University Statistical Methods (Undergraduate) 2009-10 Teaching Assistant, Columbia University Research to Revenue; Managing Marketing Programs (MBA); Marketing Research (MBA); Rajan Sambandam; Managing Marketing Programs (MBA); Introduction to Marketing (Un- dergraduate); Bayesian Modeling and Computation (PhD); Empirical Methods in Marketing (PhD); Applied Multivariate Statistics (PhD) Jia Liu j 4 PROFESSIONAL SERVICES Editorial Board Journal of Marketing Research, 2019-present Ad Hoc Reviewer Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Marketing Research, Journal of Consumer Psychology STUDENT ADVISING Ph.D. Thesis Advisor Ziwei Cong, HKUST Marketing Department (Co-advisor) – 5th year M.Phil. Thesis Advisor Xindie Huang, HKUST Marketing Department, 2020 Xuewen Wang, HKUST Marketing Department, 2020 Ph.D. Thesis Committee Member Qiang Zhang, HKUST Marketing Department – CUHK Shenzhen Jia Liu j 5.
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