sign in sign up
<<
Home , Aicha Evans, Andrej Karpathy, Angela Ahrendts, Body Labs, Braeburn Capital, Chief content officer

Targeting Plan for Attracting the Top Tech Companies to GM

Andrew Toolan, Head of Creative Digital and Tech, MIDAS September 2018 Contents

Executive Summary……………………………………………………………………………………………………………….p1

Which Companies to Target ……………………………………………………………………………………………….p2

Top 21 Companies……………………………………………………………………………………………………………….p3

Type of Information Researched………………………………………………………………………………………….p4

Other Tech Targeting Campaigns……………………………………………………………………………………….p7

Planning Stages and Deadlines…..……………………………………………………………………………………….p9

Appendix:

Company Profiles: GAFAM……………………………….………………………………………………………………….p10

Company Profiles: NATU…………………………….……………………………………………………………………….p31

Company Profiles: BAT…………………………….…………………………………………………………………………..p48

Company Profiles: Forbes 2018 List………………………………..…………………………………………………..p61 Executive Summary

This paper sets out a plan for building more strategic relationships between Greater The new opportunities could come from innovation driven projects that address a company’s Manchester (GM) and the worlds largest tech companies. The aim is that closer collaboration focus, areas of interest and their challenges. It could also come via market opportunities by will ultimately lead to increased levels of partnerships, investment and job creation. partnering with GM and its various institutions on areas such as ‘digitisation and delivery of public services’. These opportunities will be positioned with the inward investment pitch but MIDAS have selected 21 companies that in 2018, were either the largest tech firms by market help GM stand out from our competitor locations by being more tailored to company needs. capitalisation, major brands or the key employers/job creators within their sector. In order to This Top 21 campaign will run in parallel (and compliment) other tech targeting campaigns develop a more strategic approach we need to get a better understanding of these such as the CDT Sub-Sector Campaign; NexGen Campaign and Emerging Tech/Data City companies in terms of their goals, challenges and areas of focus. This will enable us develop a Project. At the end of this we want this activity to have achieved the following: more tailored solution that addresses their areas of interest. This paper contains in-depth analysis of 21 companies on topics including: Operational Footprint, Recent News 1. Increased levels of investment and job creation from the target tech companies. (Aim to Announcements, R&D focus as well as Key Contacts to target. secure investment from further 5 of these companies within 2 years).

The list includes companies already in GM as well as target firms. Existing employers present 2. Increased collaboration between Greater Manchester’s academic and research strong potential for re-investment and so may be more likely prospects in the short-medium institutions and these tech companies in innovation led-projects/student placement. term. Other companies may have invested in in recent years, taking out long leases and so will be making those sites the primary focus for UK growth. However, as they scale and 3. Increased collaboration between Greater Manchester’s local authorities and these want to spread their risk they may consider new locations so will be more medium-long term companies, leading to smarter and more efficient ways of delivering public services. targets, nevertheless both groups will be proactively targeted. Its also hoped this paper (with stakeholder feedback) will strengthen our proposition, allowing us to create new opportunities 4. Contributed and helped drive forward GMCA’s plans with the Local Industrial Strategy. for companies. Also, by adopting a more strategic ‘Team Manchester’ approach, collective Also, this should play a key role in the Mayors digital agenda and ambition to position networks can be pooled making engagement with target companies easier. GM as one of the smartest and Top Digital Cities by 2020.

1 Which Companies to Target

Top 21 Tech Companies Tech Companies appearing in Forbes 2018 List

By comparing the list of the worlds largest companies (by market cap) in 2006 and 10 years This includes companies such as: Huawei; Samsung; Oracle; IBM; Cisco; HP; ; Dell. ( later (see Figure 1.0) it is evident it has changed significantly with only two companies still in which doesn’t appear in this list has been added given its profile). the Top 10 (ExxonMobil and JP Morgan Chase). The most valuable companies in 2016 based purely on market cap were Apple, Alphabet/Google, and Facebook, which all The GAFAM; NATU and Forbes list’s provides 21 companies to target as a starting point. appeared in the Top 6 of firms. In addition, there are also other well established tech Collectively, these firms are the tech industry's largest employers/job creators as well as the companies and fast growing younger firms and all of these will be the focus of this campaign. biggest spenders on R&D and innovation. More detail on these groups is covered below. Figure 1.0: Largest Companies by Mark-Cap 2006 Vs 2016 Source: Forbes

GAFAM: Acronym for the five most popular US tech stocks: Google, Apple, Facebook, Amazon and . The GAFAM companies have a joint market capitalisation of approx. $4.1 trillion as of July 2018. These companies have evolved a great deal over the last 10 years. Google is part of the wide ranging technology group Alphabet; Apple offers a wide range of cloud based services in addition to iPhone and ; Facebook is an and media giant that’s been built around a social network; Amazon has developed from an online book reseller to moving into multiple new industries such as Cloud Services, Food and Health.

NATU: The above tech giants are now being closely followed by new heirs to the throne; Netflix; ; Tesla and Uber.

BAT: Acronym for the large Chinese tech companies; ; Alibaba and .

2 Top 21 Companies

Figure 1.1: Top Tech Targets and MIDAS lead Top 21 List - ‘Team Manchester Approach’ Companies

In order to be more strategic in our approach with these companies we need to get into their ** Existing GM Investor DNA and better understand their focus, areas of interest and challenges. We need to look at **Google Twitter where they are spending on R&D, what technologies and partnerships are of interest, recent Apple **Microsoft news announcements, and build up a knowledge of their investment patterns and operational footprint. We then need to determine what’s taking place in GM that will compliment Facebook **IBM this/present as an opportunity for the client. This needs to be done in partnership with **Amazon **Dell stakeholders so we better understand the GM offer, which can then be developed into a Netflix Samsung tailored proposition. In addition, sharing our list of key targets with stakeholders will help Uber Huawei identify who within the GM network has warm relationships with these companies. The profiles Airbnb Baidu on each of the Top 21 Companies has been complied through research from: HP / Hewlett Packard Enterprise Alibaba

• Annual Shareholder Reports / Company Papers Tencent Intel • Company announcements and press articles linked to them **Cisco **Oracle • Company website information • Linkedin / FAME / Employer Register Data MIDAS Lead MIDAS Lead Andrew Toolan, Head of Creative & Tech Audrey Peers, Business Development Mgr. The MIDAS CDT team will be responsible for driving engagement with the target companies [email protected] [email protected] 07738 027 186 07792 015 616 and act as overall lead. (See Figure 1.1 )with the exception of Tesla which will sit with David Hilton, Sector lead for the Industrial/Advanced Manufacturing sectors.

3 Type of Information Researched

Six Degrees of Separation / Greater Manchester Connections Key Contacts: Each of the contacts identified will receive an approach from MIDAS over the 3 months, with the CEO receiving a letter from the Mayor/senior civic leadership team. The LinkedIn URL’s of target contacts have been included. This provides not only a list for This letter will outline GM’s wish to build a strategic dialogue with the company in terms of MIDAS but one stakeholders can analyse to identify known persons directly or through mutual future collaboration. Running parallel to this, MIDAS will be contacting other key contacts with connections, creating the potential for warmer introductions. In addition, where possible we’ve the aim of securing a meeting/initial call. Ten contacts at each company have been identified researched the background of the contacts to see if they have any affiliation with GM and (see Figure 1.2 below) providing multiple people to approach and where necessary new there are some surprising results. For example, Nicola Mendelsohn, Facebooks EMEA Head of contacts will be added. The aim is that by the end of December 2018 all of these contacts will Operations attended Manchester School for Girls and so is likely from GM/a link we should have had an initial approach from MIDAS/GM. look to leverage. Figure 1.2: Example of Top Tech Target Contact Profile

Using Linkedin, its also possible to identify GM university alumni from target companies. We can leverage this, working with the universities direct and MIDAS Sector Marketing Team to push relevant content (via Linkedin) to senior target contacts, thereby building up greater awareness of GM’s key messages and updates. For example, Facebook has 54 alumni from the University of Manchester and we’ll do this with all GM universities

4 Type of Information Researched: Areas of Interest/R&D

4. Project Baseline – a huge longitudinal study One of the company topics we look into is their areas of interest/R&D spending which will help This was announced in April 2017 and its scope makes it the most interesting project that Verily has worked us develop more relevant bespoke propositions. For example Google are investing in Artificial on. 10,000 volunteers will be monitored over four years, building a whole range of datasets using in-clinic testing and continuous data collection via a Baseline app and the Study Watch. The study is predicted to Intelligence and Health. Alphabet subsidiaries Verily Life Sciences and DeepMind Health have take a decade to complete (due to the time needed to find enough participants) and cost more than $100m, with the ultimate aim of finding predictors of conditions such as heart disease and cancer. Participants will announced some of the most exciting digital and tech projects in healthcare of late. Below are undergo x-rays, heart scans, genome sequencing and blood tests, alongside the continuous tracking of activity data and sleep patterns (using an electric loop placed under a mattress). With such a variety of data, six examples of how Alphabet/Google is innovating in healthcare. Verily is ‘creating an infrastructure that can process multi-dimensional health data – much of which has never been combined for an individual.

1. Streams – a secure clinical app 5. An eye-scanning algorithm to diagnose eye disease

The Streams app was built by DeepMind Health and digital product studio to provide real-time information One emerging area of medical research is the use of machine learning to assist with diagnosis, as well as to clinicians, enabling them to more easily prioritise patient care in hospitals. Patient alerts will provide some practical parts of medicine (such as the careful segmentation process during radiology). DeepMind doctors and nurses with the data they need and the app will allow clinicians to communicate about next Health is innovating in these areas and received publicity for its work in ophthalmology. Since 2016, actions. This will free clinicians from juggling multiple pager, desktop-based, and paper systems and help DeepMind has worked with Moorfields Eye Hospital London in training computers to assist with screening redirect more time away from admin towards patient care. Streams has been in use at the Royal Free for diabetic retinopathy (DR). The algorithm was trained using 128,000 retinal images that had already been London hospital since 2016 and helping to treat patients with acute kidney injury. classified by ophthalmologists. In testing, the algorithm then matched or exceeded the performance of experts, not only in identifying DR but also in grading its severity. 2. Verifiable Data Audit – a ‘blockchain’ system to track health records 6. Miniaturized continuous glucose monitors (CGMs) Some critics of the Streams App have said Google’s five year partnership with the NHS gives it too much access to NHS data without appropriate oversight. That’s where DeepMind’s next big project comes in. Verily is working with Dexcom to develop CGM’s for those with Type 2 diabetes. The monitors are predicted DeepMind Health is working to bring scrutiny to the use of medical data. Verifiable Data Audit is a to be ready by 2020, and will help to make continuous monitoring less expensive and less disruptive, using blockchain-style system that will give partner hospitals an additional real-time mechanism to check how data wireless connectivity and precluding the need for measurement with the traditional finger stick. Fewer than is being processed. Where authorisation and patient consent is needed, the system will show who is one in 5 people with Type 2 diabetes use continuous glucose monitors. This new technology may make the accessing data. As with blockchain, the system will not allow for any data record to be erased, with third practice affordable and convenient for more. parties able to verify if data is uncompromised. However, the system will not be as complex or expensive as blockchain, nor will it be decentralized, as it will rely on hospitals and national bodies to act as verifiers.

3. The Study Watch – an everyday wearable

Verily Life Sciences, has developed a health tracking watch which differs from wearables on the market. It is designed for everyday use in medical studies, ensuring study participants don’t neglect to wear it. The watch’s software can be updated wirelessly and a processor encrypts the data collected, which includes: Heart rate; Electrocardiograms; Movement data; Electrical conductance of the skin and Ambient light and sound. The Watch is being used in several of Verily’s studies which aim to collect a wide variety of data. One such study began in 2017 June at Radboud University Medical Centre, Netherlands. 650 volunteers used the watches, as well as having brain scans and blood tests.

5 Type of Information Researched: Headcount Growth 2) Employer Register - This data on UK headcount of the tech companies can be used to make certain inferences rather than absolutes about growth projections. Many multinational As part of our analysis of the Top Tech companies, we’ve carried out research into their tech firms tend to have large and often complicated corporate structures with many of the headcount growth trajectory as well as provided a breakdown of key functions. This helps us below companies having an Irish partner company of the same name that often reports ten understand whether the company is in growth mode or contracting, but both can provide times the turnover and yet a fraction of the employment. There may be some cross over opportunities for GM as the latter can create consolidation projects. Having a good between UK and Irish employee . The table below compares 2013-2018 data on UK understanding of the key functions within the companies helps us identify the type of skills employee headcount. Those highlighted in green have seen significant growth over the last they’re looking for and GM’s strengths/weaknesses in these areas. Having insight into a 5yrs, therefore should be a key priority as they’re more likely to outgrow space they’ve taken if company’s staff growth trajectory (along with knowledge of their operational footprint/lease they continue at the current trajectory commitments), enables us to extrapolate when they may have future requirements for new Figure 1.4: Top Tech Companies UK Headcount : Source Employer Register:/FAME UK Employment UK Employment 5 year Company office space. In this study we have looked at two sources of data: 1) Linkedin and 2) Employer Number (2013) Number (2018) Change +/- Register/FAME. It should be noted that the different sources sometimes give different data sets Google 1,613 3,280 +103% around employee numbers. This could be due to a number of factors, one being how perm Apple 4,452 4,911 +10% Facebook 90 960 +967% and contract employees are recorded by companies and third parties. Amazon 4,191 19,749 +371% Netflix - 14 - 1) Linkedin – tracks changes in staff headcount over 2 years (in this case Sep 16-Sept 18). Uber - 199 - Airbnb - 49 - Important to note, this is across the whole business, not just the UK operations. It also provides HP / HPE 4,308 2,871 -33% a breakdown of functions within the company and changes over 6/12 months. Tencent - - - Cisco 203 3,178 +1,466% Figure 1.3: Linkedin Company Employee Data Twitter - 187 - Microsoft 2,852 3,046 +7% IBM 16,026 13,212 -18% Dell 2,052 1,704 -17% Samsung 1,005 1,129 +12% Huawei 768 1,061 38% Alibaba 5 20 300% Intel 947 872 -8% Oracle 4,680 4,622 -1%

6 Other Tech Targeting Campaigns

Whilst this paper focuses on the Top 21 Tech Companies (and in-depth analysis on each is Figure 1.5: Sample of target companies within the CDT subsectors. covered from p10 onwards), in addition, we’ve also started to list the key companies to target Cyber Security eCommerce Software / A.I / in each of the CDT sub-sectors, known as ‘CDT Sub-Sector Campaign’. An overview of these Gaming campaigns are listed below. Lists of key contacts at these companies will also be collated and CyberArk Groupon Salesforce approached by MIDAS. FireEye ASOS SAP

CDT Sub-Sector Campaign: Here we’ve identified the largest and fastest growing companies Checkpoint Software JD.COM VMware in each of the CDT subsectors (See Figure 1.5 and p7). A spreadsheet is being created to Symantec Priceline Group Intuit record and track progress against targets. Key contacts at these companies will be sourced DarkTrace Deliveroo SAS through LinkedIn and other databases MIDAS subscribes to, they’ll then receive an approach Trend Micro eBay Sage from MIDAS to establish a relationship and hopefully identify new projects. Fortinet FlipKart Hitachi

Proofpoint Otto Fiserv NextGen Campaign: This targets young, high-growth profitable companies in MIDAS’s key target sectors and markets. The aim is to establish early relationships with companies who Imperva Rakuten Darktrace could be the next Amazon or Google and therefore the large future job creators. AVG Technologies Trip Advisor Ubisoft

Herjavec Group Delivery Hero Sony Emerging Tech Campaign: This aims to target non-tech companies going through digital Mimecast Walgreens Boots Nintendo transformation and thus evolving their business model, affecting the type of talent they recruit KnowBe4 Costco Sega and way they deliver services to clients. This process can create expansion, consolidation or Sophos Etsey Activsion relocation projects. MIDAS/GMCA have commissioned DataCity to carry out research which will provide a list of target companies as well help inform and develop the GM proposition. DarkTrace Zalando Rockstar

7 CDT Sub-Sector Targeting Companies These companies have been identified by GP Bullhound, a Manchester-based investment

Source: GP Bullhound 2018 banking firm that specialise in the tech sector as Europe's largest tech companies by market-capitalisation.

These companies will also be targeted via Linkedin, direct mails and through events and lead generation activity MIDAS will be carrying out.

MIDAS will also use similar reports focussed on GM’s other priority markets such as USA; India and China

These projects may provide more opportunities in the short medium term as they are in high growth mode.

8 Planning Stages and Deadlines

•Share and agree company target list with GM stakeholders Stage 1 •Deadline for Completion: 7th November 2018

•Bespoke Proposition Development Stage 2 •Deadline for Completion: Ongoing (Will have better intelligence after DataCity report which is expected by January 2019)

•MIDAS Outbound Campaign (Linkedin / Email / MM Activity ) Stage 3 •Deadline for Completion: Ongoing (All key contacts to be contacted by Dec 31st 2018)

•Linkedin Activity delivering sponsored content to senior alumni contacts at target companies Stage 4 •Deadline for Completion: Ongoing but initial push by 14th December 2018

•Mayoral Letter to Company CEO’s Stage 5 •Deadline for Completion: Dec 14th 2018

•121 Meetings in London or companies UK HQ Stage 6 •Deadline for Completion: Ongoing but March 31st 2019 all companies to have been met/conference call taken place

•Host Senior Visitors in Manchester Stage 7 •Deadline for Completion: Ongoing but aim to bring individual companies or delegations to GM by September 2020

9 Appendix: Company Profiles

(Google; Apple; Facebook; Amazon; Microsoft)

10 Summary Operational Footprint Intelligence

• Business: Internet related services and products (but increasingly moving to hardware) • Number of locations: US (26) Europe (29) Asia Pacific (17) Latin America (6) • Founded: 1998 • Global FTE: 93,639 • London: 4 Offices – Victoria (where most of the Sales team are based) Covent Garden (160,000 sq ft) Google • Global offices: 70 offices in 50 Countries are building a new 870,000 sq ft super HQ in King Cross which opens in 2021. The 11 storey office (along with • CEO: Sundair Pichai, CEO (Larry Page CEO of Alphabet) the already open Building 6 Pancras Square and a third space) will create a campus capable of housing up to • HQ: 1600 Amphitheatre, Mountview, Silicon Valley, CA 97043, USA 7,000 staff. Alphabet subsidiary DeepMind is already in Kings Cross along with their R&D Centre for Android. • Revenue: $110bn (2017) • Products: 1) Web Based (Search Tools, Advertising; Communications & Publishing • Dublin: This is the location for their registered EMEA HQ and opened in 2003 initially creating 200 jobs. Google Services: 2) Developer Tools 3) Operating Systems 4) Desktop/Mobile Apps now employ 7,000 people in Ireland across 7 locations. In 2018 they announced they were opening a new 5) Hardware 51,000 sq ft office which will house the Enterprise & Cloud teams servicing EMEA. It will also be home to • Alphabet subs: Google; Calico; Capital G; Deep Mind; Chronicle; Google Fibre; GV; Jigsaw; Loon; Google’s Advanced Solutions Lab as well as Marketing, Finance and key Engineering functions. Google also Sidewalk Labs; Verily (Health Business) and Waymo leased 52,900 sq ft of office space in Sandyford, Dublin. • Mission: Organise the worlds information and make it universally accessible and useful

• Manchester: Location of Google Digital Garage and a small sales function. Key UK & Ireland Operations 12,000 staff • Other: R&D Centres: Sydney (Birthplace of Google Maps) London (Android Development). (UK 3,280-5,000 • European Data Centres: Belgium; Finland; Ireland; Netherlands. Manchester Ireland 7,000) • Hyderabad: In 2015 Google opened a key centre here, their largest outside the US with 13,000 staff.

The strategic reasons for a new office are largely driven by the specific needs of our business in that area. The Dublin ability to attract talent is paramount for a knowledge-based company, and we aim for offices in vibrant and creative neighbourhoods that inspire our employees. To do this, a building must be very well connected to the EMEA HQ London (4 offices) city’s mass transit system, both above and below ground. Plus safe and easy access to the city’s cycle routes, communal bike network and any other environmentally sustainable transport system. Within EMEA, where Google is predominantly a CBD employer, there is little emphasis on cars and parking as a decision driver”

Joe Borrett, Head of UK Real Estate, Google

11 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Majority of current functions are in Engineering and IT, closely followed by Sales and Marketing.

• Number of new job openings for Engineering and IT positions is up 102% and 104%% from 12 months ago.

• In two years, employee headcount has increased 19% across the entire business. With UK headcount now approx. 5,000, if Google continue at this rate for the UK they will add circa 950 staff / year.

• The current UK operations is future proofed for approx. 10/11,000 staff which means they may start to run out of space in approx. 5 years and therefore need to look at new offices. UK Employment Register shows headcount has increased 103% between 2013-18 (1,613-3,280). Taking this growth rate forward means they will run out of space sooner.

12 Areas of Interest / R&D Investment / Challenges Recent News

• Quantum Computing; AI; Health; Medical Diagnostics; Driverless Cars; Drone Technology; Photo • Sept 2013: Launched Calico, R&D biotech company with the goal of combating ageing and associated diseases Analysis; Language Translation; Data Centre Efficiency; Google Home products. • August 2015: Announced plans to reorganise business interests into one conglomerate called Alphabet. Google • Healthcare: Verily looking at Blockchain to track patient records; Health Monitor Watch; DeepMind is is Alphabet's leading subsidiary. Sundar Pichai appointed Google CEO, Larry Page, Alphabet CEO. developing an algorithm to diagnose eye disease; Project Baseline (In-Clinic Testing) Glucose testing hardware; Streams is an App that is designed to help clinicians reduce admin time. Calico is a R&D • Jan 2016: Verily (Google Life Sciences) and MSD team up with the NHS on a ‘Long Term Conditions Early company whose mission is to harness advanced technologies to increase our understanding of ageing. Intervention’ programme. Pilot will look at new approaches to improve healthcare. Project run in collaboration with the NHS clinical commissioning group in Heywood, Middleton Rochdale, Greater Manchester. • Social impact of new technology in the workplace and society; AI and Ethics; Fairness in Society. • Sept 2016: Alphabet Subsidiary Verily announces partnership with Sanofi to develop comprehensive Diabetes • Developing Digital Skills – In 2017, Google CEO announced the company would offer 5 hours of free platform. digital skills training to all UK residents to be rolled out, both online and in 100 locations around the country. It’s an expansion of the company’s Digital Garage initiative. • March 2018: Alphabets driverless car business “Waymo” announces long term partnership with Jaguar Land Rover, starting with self-driving Jaguar I-Pace. Up to 20,000 vehicles will join Waymo’s fleet in the first two years • Recruitment: Google often talk about hiring ‘smart creatives’ - people who are curious, like the concept of production of change, like tinkering with things and understanding how they work and trying to change them. • August 2018: Google Building Smart City in Toronto. Coalition of Toronto government with Sidewalk Labs • In terms of challenges, Google is being criticised for its data collection practices and the spread of (Google Co,) to reimagine Toronto’s derelict waterfront as “the world’s first neighbourhood built from the misinformation. internet up.”

GM Offer / Proposition and Opportunities GM Links

• Ageing research • Ruth Porat met Andy Burnham during 2017 visit to open Google Digital Garage

• Jaguar land Rover Partnership with Waymo, Google’s autonomous vehicle business given JLR have their • Google already have small Sales and Marketing function in Manchester. innovation centre in Manchester. • MSD/Verily/Rochdale NHS partnership – this should be leveraged for further collaboration/key contacts. • Health Innovation Manchester / Opportunities through healthcare devolution. • DIT is Mahesh Nandha [email protected] • Access to Talent as they scale beyond London office.

13 Key Contacts

Name Position Name Position

Sundar Pichai CEO Joe Borrett Head of Real Estate UK

Joined in 2004, originally from Chennai. Studied material science and Oversees real estate strategy and currently working on the new campus semiconductor physics at Stanford University. Previously with Mckinsey and being built at King Cross St Pancras. succeeded Larry Page as CEO when Google reorganised to Alphabet. He led development of Google Chrome and overseas all new Google products, https://www.linkedin.com/in/joe-borrett-5497274/?originalSubdomain=uk including Ads, Android, Apps, Maps, Search and YouTube.

Ruth Porat Theo Bertram Pubic Policy Lead EMEA

Born in Sale, Manchester. Family moved to US when she was 6. Spent large Joined in 2011, previously with O2 and also served as a Special Advisor in part of her career at Morgan Stanley. Joined Google in 2015. In addition to the Office to the Prime Minister. Based in London. Finance, Ruth also runs Business Operations, People Ops, HR, Real Estate and Workplace Services. Came to Manchester in 2017 to open the Digital Garage. https://www.linkedin.com/in/theo-bertram- 4451b75a/?originalSubdomain=uk

Ronan Harris UK & Ireland Managing Director Daniel Alegre President Global Partnerships

Joined Google in 2005. Graduate from University of Dublin, worked in several Joined in 2007. Also served as Director of the Sleep Number Corp. since start-ups and as an Engineer for Mitsubishi Chemicals in Japan. Has a passion 2013. Was President of Asia Pacific and Japan at Google Inc. He is based for supporting SME’s. Based in London. in San Francisco.

https://www.linkedin.com/in/ronanharris/ https://www.linkedin.com/in/daniel-alegre-a906954/

Matthew Brittin President EMEA Julian Chappuis Global Technology Lead

Joined in 2007. Passionate about Digital Skills. Also Non Exec Director at Joined in 2018, technologist previously worked with Nestle in Switzerland Sainsburys, Trustee at Climate Group. Keen Sports enthusiast/Cyclist and but is now based in London. Rowed for GB in 1986 Olympics. Based in London.

https://www.linkedin.com/in/matt-brittin-5aa6391/ https://www.linkedin.com/in/julienchappuisbidault/

Benjamin Fried Chief Information Officer Alina Dimofte Public Policy and UK Government Relations Manager

Joined 2008. Computer Science graduate from Columbia University then Joined in 2017, initially in communications as had previously experience worked at Morgan Stanley for 13 years, rising to the role of IT Managing working with PR companies. Based in London. Director. Based in New York.

https://www.linkedin.com/in/befried/ https://www.linkedin.com/in/alina-dimofte-990ab22b/ 14 Summary Operational Footprint Intelligence

• Business: Consumer electronics, software and online services • Apple owned 13.4m sq ft and leased 23m sq ft of office space as of 2017. Total future lease payments were • Founded: 1976 $9.5bn as of 2017. Company stores and offices typically have leases not exceeding 10 years and contain • Global FTE: 123,000 (2017) multi-year renewal options. • Global offices: 500+ Retail Stores and Offices • US: New Apple HQ ‘’ can house 12,000 people and is more than 260,000 sq metres. • CEO: • London: The new Battersea office (550,000 sq ft) opens in 2021. There will be 1,400 staff in this to start but • HQ: Apple Park, 10600 North Tantau Avenue, Cupertino, Silicon Valley, CA 95014 room for 3,000 employees. Apple are consolidating from eight sites across London into one location and • Revenue: $229bn (2017) occupy all six floors of the PowerStation. All Apples central functions such as Finance and HR will move here. A • Products: Mac; iPhone; ; iPad; Apple TV; Homepod; iOS; Garageband; Final Cut new tube station next to the site will also open. Apple has approx. 2,530 staff in London which includes circa • Services: ; ; iTunes; ; Apple , iCloud; Mac Store; iBook’s 1,100 working across their retail stores. Apples' biggest London office currently is Hanover Street in Mayfair • Subsidiaries: ; ; ; Apple Energy; ; ; near its flagship Regent Street Store but Apple have 7 other sites across Greater London, a key one being • Mission: Apple Macs, the best personal computers in the world, along with OS X, above their Covent Garden Store. iLife, iWork and professional software. Apple leads the digital music revolution with • St Albans: R&D Centre working on silicon products. Established in 2017, leasing a 22,500 sq ft office to develop its and iTunes online store new graphics technology as it moves away from their supplier Imagination Technology (also in St Albans). • Cambridge: Opened in 2015, R&D Centre working on – located here due to Apple’s acquisition of a Key UK & Ireland Operations Cambridge University Spin out (VocalIQ) which uses AI to develop a system that would allow humans and 7,400 Staff computers to communicate more naturally. 30 staff are based here, including former VocalIQ staff. Apple have (1,400 UK HQ but 4,911 incl 38 retail stores 6,000 Ireland) another similar R&D centre in Boston, USA that also works with MIT researchers to look at applications for A.I Dublin • Cork: European HQ with 6,000 people (plus plans to add another 1,000 staff in 2018). Site opened in 1980 with St Albans (R&D) 60 staff as a manufacturing site but these functions later moved to China. 1,000 AppleCare employees are

Cambridge (R&D) based here as well as Retail Operations, Government functions; PR; Enterprise Sales; Logistics; Testing, The Mac Cork (EMEA HQ) Assembly Plant with 360 staff. Components come from China and workers here assemble them in Cork for EMEA markets, hence why they are not manufactured in China/lower shipping costs. 65% of employees are

London assigned to quality testing.

15 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Engineering is a key growth function, up 9% from the previous 12 months. Apple have recruited less roles in IT (down 9%) and Sales (down 38% ) compared to 12 months ago.

• Apple have increased headcount across the business by 5% over 2 years. The new HQ will initially hold 1,400 staff but has room for 3,000. At current growth rates the office space should suffice for the foreseeable future.

• If they continue to grow at 5% they’ll add 70 staff every 2 years, therefore it could be a couple of decades before this is at capacity. This doesn’t take into account future acquisitions or an increase in growth rates.

• UK Employment Register shows headcount has increased 10% between 2013-18 (4,452-4,911).

16 Areas of Interest / R&D Investment / Challenges Recent News

• R&D spend in 2017 was $11.6bn • May 2016: Apple invested $1 billion in Didi, a Chinese ride-sharing company that competes with Uber. • Project Titan (Driverless Cars) • Sept 2016: Apple to move to new London HQ in Battersea Power Station, 1,400 staff from 8 London sites. • Immersive Technologies (AR/VR) and Media/TV • Oct: 2017: Apple Hires Jay Hunt as its European from C4, signalling their ambitions in TV. • 5G Technology (to support AR products which require lots of data/good digital infrastructure) Also interested in the use of AR in Smart Cities. For example, communicating information to the public like • Feb: 18: Apple pushes forward with healthcare ambitions. Apple is preparing to launch a network of medical clinics for its employees and their families, in what could be a way for the tech company to test out its broader directions, superimposing AR on street views, arrows pointing to the nearest station etc. It could also ambitions in healthcare. provide information on planning/where a new building will be/what it would look like. • April 2018: Apple is now powered globally by 100% renewable energy As part of its commitment to combat • Dark Data/unstructured data climate change and create a healthier environment, Apple announced its global facilities are powered with • Health: Wearables; Glucose sensor, Apple Watch 100% clean energy. This achievement includes retail stores, offices, data centers and co-located facilities in 43 countries • MIDAS Apple contact Sam Sharples expressed interested in public services partnerships with Tech Co's • Apple currently has 25 operational renewable energy projects • June 2018: Apple has decided to work with Volkswagen for some of its self-driving car efforts. The plan, is to turn some of Volkswagen’s T6 Transporter vans into autonomous shuttles for employees. Apple’s lengthy talks “Simply put, we believe augmented reality is going to change the way we use technology forever,” pertaining to partnerships with manufacturers like BMW and Mercedes-Benz have also ended. Tim Cook, CEO Apple 2018

GM Offer / Proposition and Opportunities GM Links

• Health Innovation / Diabetes research • AT / TN Spoken with Sam Sharples, UK Head of Government Affairs August 2018 • AR / VR / Immersive Technologies • visited Manchester 2015 • Energy projects / Heat Networks / Low Carbon Agenda • 88 Alumni from the Manchester Metropolitan University • Graphene / Advanced Materials and Semi-conductors • 50 Alumni from the University of Salford • Battery technology • 13 Alumni from the University of Bolton • Media – Apple signalled ambitions in TV • DIT Account Manager is Mahesh Nandha [email protected] • MediaCity / Vodafone 5G pilot project • Previous work with city on Project ‘Tomorrow’

17 Key Contacts

Name Position Name Position

Tim Cook John Giannandrea Chief of Machine Learning and AI Strategy

Before being named CEO in 2011, Tim was Apple’s Graduate from University of Strathclyde and joined in 2018 overseeing the and responsible for all of the company’s worldwide sales and operations, A.I strategy across the company and development of Core ML and Siri including end-to-end management of Apple’s supply chain, sales activities, technologies. He previously led the A.I research team at Google. and service and support in all markets and countries. https://www.linkedin.com/in/johngiannandrea/

Jeff Williams Chief Operating Officer Deirdre O’Brien . People

Since 2010 has overseen Apple’s entire supply chain, service and support, Joined in 1988, responsible all HR functions including talent development and the social responsibility initiatives. Also oversees the development of and analytics, recruiting, benefits, pay compensation and business Apple Watch and is driving Apple’s health initiatives including ResearchKit, support; Deirdre will also oversee . aimed at simplifying medical and health research. Played a key role in the launch of iPhone, and has led worldwide operations for all products. https://www.apple.com/uk/leadership/deirdre-obrien/

Angela Ahrendts Senior Vice President, Retail Peter Engrob Nielsen Country Manager UK & Ireland

Joined in 2014, responsible for strategy, real estate & development and Joined in 2004 and has held a variety of Country Manager roles in Russia operations of Apple’s physical stores, Apple’s online store and contact and Denmark before being appointed UK Country Manager in May 2018. centers. Based in Cupertino. https://www.linkedin.com/in/pederengrob/?originalSubdomain=uk https://www.linkedin.com/in/angelaahrendts/

Jonny Ive Chief Officer Sam Sharps Head of Government Affairs, UK & Ireland at Apple

Joined in 1996 and responsible for design at Apple, including the look and Joined 2015 and took on current role in April 2018. Previously was with feel of Apple hardware, user interface, packaging, major architectural projects Portland Communications and the Department of Culture Media and such as Apple Park and Apple’s retail stores, as well as new ideas and future Sport and Department for Business Innovation and Skills. He is based initiatives. Originally from London and earned a Bachelor of Arts degree at London. Newcastle Polytechnic. Lives in San Francisco. https://www.linkedin.com/in/sam-sharps-21a21175/

Luca Maestri Chief Financial Officer John Hatch Managing Director, North of UK and Sweden

Joined in 2013, previously spent 20 years with General Motors where he Joined in 2013 as Switzerland lead, took on current role in 2015. established GM’s regional Asia Pacific operations, including manufacturing Based in Manchester. investments in China and Thailand. https://www.linkedin.com/in/luca-maestri-082238/ https://www.linkedin.com/in/john-hatch-b8b09139/ 18 Summary Operational Footprint Intelligence

• Business: Social Media and Networking Service • US: Own and lease approx. 3m sq ft of office buildings for their corporate headquarters plus 130 acres of land • Founded: 2004 could accommodate future growth. They also have 5m sq ft of leased office space globally. • Global FTE’s 30,275 (2018) • Current lease periods expire between 2018-2038. Operating lease expenses were $363m as of 2017. • Global offices: 30 countries • London: First opened in 2007 with 5 staff; Currently have offices in Fitzrovia (Rathbone Place 247,000sq ft) and • CEO: Mark Zuckerberg Regents Place (Brock Street 219,000 sq ft). The new Kings Cross office will see FB lease 610,000 sq ft across • HQ: 1601 Willow Rd; Menlo Park, California 94025 three offices and opens in 2021. The move will see FB double its current floorspace and have 6,000 • Revenue: $40.6bn workstations. Teams include Engineers and Developers that develop key FB products like ‘Workplace’ (started • Products: Facebook; Instagram; Messenger; WhatsApp; Oculus VR; Watch in 2015 designed for businesses and their staff) ‘Roomapp’ (a social hangout in Cyberspace) and Oculus VR. • Subsidiaries: Instagram; WhatsApp; Oculus VR The team will use A.I to identify hate speech/what content should be blocked. Also, engineers will work on • Users: 2.2bn monthly active users (2018) integrating Oculus Go VR mobile headset into the FB platform. This is facebook's largest engineering team • Mission: Give people the power to build community and bring the world closer outside the US. London is also the location of the ‘LDN Lab’, a new facebook incubator for start-ups. • In 2016, Facebook signed a 15 year lease for their Fitzrovia office paying £16.9m/year with 30months rent free from Great Portland Estates. This investment will create 1,500+ new UK jobs. • Hyderabad: Opened in 2010 which was their fourth office in India that houses online advertising and developer Key UK & Ireland Operations support teams. The centre also provides round the clock multi-lingual support to users/advertisers. 2,300 UK Staff • Data Centres: Located in Oregon; North Carolina; Sweden; Iowa; New Mexico; Singapore (opens 2022) • Cambridge Massachusetts: Facebook announced they were opening a new office here which will be home to Dublin EMEA HQ ‘facebook’s connectivity lab’ focussed on bringing internet access and technology to the 4bn people who don’t have it. • Dublin: Currently have 1,500 staff, facebook has been located in the Grand Canal area of Dublin for several London (3 offices) Cork years and is now apparently looking for 700,000 sq ft for 5,000 staff. The slow pace of new build housing in Dublin is a problem for a lot of the big tech companies trying to attract staff. • Cork: Hardware Engineering teams; Oculus VR Research including development of LED displays and screens.

19 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin, Sept 2018)

Conclusions

• Key growth of functions include: HR, followed by Engineering and IT. They’ve also been recruiting significantly in Project Management and Sales positions.

• Facebook have increased headcount across the company by 67% over two years. If they continue to grow at this rate they’ll add another 1,541 staff by 2020 (bringing the total UK headcount to 3,841). A growth of 67% again would add another 2,573 staff bringing headcount to 6,414 by 2022.

• In 2021, Facebook will move into a new 600,000 sq ft office that will house 2,300 staff but if the growth rate continues they’ll be running out of space by 2022. Given the UK Employment Register shows headcount has increased 967% between 2013-18 (90-960 staff), this means facebook will highly likely need new office space much sooner.

20 Areas of Interest / R&D Investment or Challenges Recent News

• R&D: AR/VR; A.I (Languages; Chatbots Video and txt mining/analysis; Tools to improve mental health; • June: 2018: FB fined for its role in the Cambridge Analytica scandal.

5G Technology to deliver better engagement (they helped spear the Telecom Infrastructure Project). • July 2018: FB doubles office space in London despite Brexit uncertainty for tech firms. The company will have space for 6,000 workers at the new Kings Cross site opening in 2021, which will be three times their current • Spent $7.8bn on R&D in 2017, a 32% jump on 2016, partly due to investing in new engineering and workforce (set to reach 2,300 by the end of 2018). Facebooks Northern Europe MD Steve Hatch also reaffirms tech functions for their R&D centre ‘Building 8 Lab’. This is part of effort to push into hardware, a new the company’s commitment to the UK despite Brexit. area for the business. Robotics expert Frank Dellaert is based here. Other rumours about work carried • July 18: Facebook ups A.I research with navigation tests. Facebook is teaching an AI system to navigate through out here research into Camera and AR Technology; Drones to increase internet coverage for remote areas of New York City through the context of its surroundings as part of a project to help the system understand human language. The research will help make A.I more reactive to human users, which could have areas; Brain scanning technology for medical devices and prosthetics. implications for systems like smart networks. • Challenges: • Sept 18: FB is hiring Human Rights Director following the Rohingya abuses after UN investigators accused • Must continue to retrain users and increase their level of engagement Facebook’s platform of being used to incite racial hatred against 's Rohingya minority. • Increasing scrutiny of social media’s role on mental health • Revenue heavily dependent on advertising which is a risk • Sept 18: FB introducing a new tool that will help the company to fact-check photos and videos. It's part of the • User growth and engagement is heavily dependant on use through mobile and 3rd parties (which may change and impact them) firm's latest efforts to stop fake news and misinformation from spreading on its site. • Actions by Governments to restrict facebook access (e.g. China) • Brand damage: Facebooks role in the spread of Fake News; Cambridge Analytica Scandal and their role in the 2016 US election • Sept 18: FB UK boss: “We want to give users more control and could do a much better job of helping users • More competitors platforms that replicate FB capabilities (e.g. Google has integrated social functionality across search; video; Android) control their experience on the site to address data and privacy concerns”.

GM Offer / Proposition and Opportunities GM Links / Discussions

• Andrew Toolan met Steve Hatch, UK MD in 2016 • Immersive technologies (AR/VR) • Social impact of technology – University of Manchester have conducted studies on the connections • Facebook’s EMEA Head of Operations Nicola Mendelsohn went to Manchester School for Girls between social media use and mental health • 88 Alumni from the Manchester Metropolitan University • Smart Cities • 5 Alumni from the University of Salford • Access to tech talent: Diversifying risk, scaling outside London as may soon outgrow their offices • MediaCity / Vodafone 5G pilot project • 1 Alumni from the University of Bolton

• DIT Account Manager is Mahesh Nandha [email protected]

21 Key Contacts DIT Account Manager

Name Position Name Position

Mark Zuckerberg Chairman and Chief Executive Steve Hatch UK and Ireland MD and VP Northern Europe

Mark founded the company in 2004 and is responsible for setting the overall Joined 2014 as UK and Ireland lead, promoted in 2016 as Northern direction and product strategy for the company. He leads the design of Europe’s Regional Director. Also on the board of Trinity Mirror as a non- facebook's service and development of its core technology and infrastructure. exec and the chair of CBI Tech Group Based in London. Email: [email protected] https://www.linkedin.com/in/steve-hatch-26901b14/

Sheryl Sandberg Chief Operating Officer Rob Cookson Head of Global Real Estate

Oversees the firm's business operations and was previously with Google and Joined in 2014. Previously with DTZ working in corporate real estate. Chief of Staff for the US Treasury Department under President Clinton,. Was Director at Llewelyn Davies responsible for Urban Regen of Newcastle City also with McKinsey & Company as a Management Consultant. Centre. Email: [email protected]

https://www.linkedin.com/in/sheryl-sandberg-5126652/ https://www.linkedin.com/in/rob-cookson-1063564/

Dave Wehner Chief Financial Officer Nicola Mendelsohn Vice President for EMEA Operations

Joined in 2012 and leads the finance, facilities and information technology Joined 2013, has particular focus on developing digital marketing teams. Previously served as CFO of Zynga and MD at Allen & Company, an solutions + strengthening relationships with marketing and advertising investment bank focused on Media and Technology. Based in San Francisco. communities. Also leads on developing resources for fast-developing markets. Leeds University Grad / attended Manchester School for Girls https://www.linkedin.com/in/dwehner/ https://www.linkedin.com/in/nicolamendelsohn1/ London based.

Mike Schroepfer Leigh Thomas Head of Ecosystems Partnerships

Leads the development of the technology strategies and made significant Joined in 2017 and is helping establish and build the partner ecosystem breakthroughs in fields like A.I and VR. Previously with Mozilla where he led across EMEA. the global and open product development process behind Firefox. Based in San Francisco https://www.linkedin.com/in/schrep/ https://www.linkedin.com/in/erasahni/

Chris Cox Ranwa Sarkis Director of Global Operations, Worldwide Workplace

Chris leads the FB family of apps: Facebook, Instagram, WhatsApp, and Joined in 2011, previously with Google and Booz Allen. Messenger. After earning his bachelor’s degree in symbolic systems from Stanford University, Cox joined Facebook in 2005 https://www.linkedin.com/in/ranwa-sarkis-110185/ https://www.linkedin.com/in/chris-cox-2896b841/ 22 Summary Operational Footprint Intelligence

• Business: Electronic commerce; Cloud Computing • Have 12,000,000 sq ft of office space in North America and 7,466,00 sq ft of office globally • Global FTE: 566,000 (2017) • Operate 131,149,000 sq ft of fulfilment space in N America and 67,832,000 sq ft of fulfilment space globally • Global offices: 70 Offices in 50 Countries US (26) Europe (29) Asia Pacific (17) L America (6) • Own/lease corporate office fulfilment, sortation, delivery, warehouse operations, data centre, customer service , • CEO: physical stores and other facilities in N America, Europe and Asia • HQ: 701 5th Ave, Seattle, Washington State 98104, USA • As of 2017, Amazon now have 465 Whole Food Market Stores in US and 7 Internationally • Revenue: $117bn (2017) • UK: 6,500 corporate and R&D roles by end of 2018 – these teams look at cutting edge technology to create • Products/Services: Key Business Pillars are 1) AWS (most profitable) 2) Online Marketplace and innovations for customers. Roles include software engineers; data scientists; technical and programme 3) . Others include: ; Echo; Kindle; Video; managers; UX designers; Cloud Computing Specialists; Flight operations. Comixology; Alexa; Firestick; Whole Foods; . • London: UK operations started in 1998, originally in Slough and have invested £6.4bn in UK since 2010. • Key subsidiaries: 40 including AWS; Whole Foods; Body Labs; ; ; Currently 3 offices: Shoreditch, Holborn and Barbican. Houses software engineers and programmers working • Mission: Our vision is to be earth's most customer-centric company; to build a place where across Amazon video service to support product development for living room devices, web and mobile apps. people can come to find and discover anything they might want to buy online Also has AWS team. In 2017 a new 600,000 sq ft HQ opened at Principle Place building, Shoreditch doubling centre capacity from 450-900 tech staff plus corporate roles. 2018 Amazon said they’d create an additional 5,000 UK jobs bringing workforce to 24,000. Shoreditch also site of ‘Fashion Photography Studio’. • Cambridge: Team help to build and improve knowledge systems within Alexa, cloud based voice service used Key UK & Ireland Operations Edinburgh on devices like , Echo Dot; Amazon Tap; Fire TV Stick. Thy also work on Prime Air, delivery 19,000 Staff UK and Ireland 16 Fulfilment Centres system to get packages to customers in 30mins using drones. 6,500 Corporate and R&D roles Manchester • Edinburgh: First development (innovation) centre outside US, opened 2002. Houses developers, designers 2,500 Ireland Team builds algorithms that power Amazon’s search capabilities to personalise shopping experience. • Fulfilment Centres: 16 in UK including: Dunfermline; Doncaster; Leicester; Peterborough; Manchester; Bolton; Dublin (AWS) Cambridge (Development Centre) Rugeley; Swansea; Coventry; Daventry; Milton Keynes; Tilbury; Hemel Hempstead; Dunstable; Gourack. People are employed in a range of positions, from operations to engineers HR and IT roles to employees handling London (3 offices UK HQ & customer orders. There are 40 fulfilment centres across EU (2018) Development Team) • Dublin: 2 locations and contains AWS

23 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Current key functions in the business are Operations; Engineering then Sales.

• They number of new job openings is down by 45-50% across most functions.

• Employee headcount across the business is up 28% from 2 years ago. There is a discrepancy between LinkedIn data on total headcount and the researched information. This is likely due to differences between perm and contract staff.

• UK Employment Register shows headcount has increased 371% between 2013-18 (4,191-19,749). This large jump could be due to the number of new Amazon Fulfilment centers rather than HQ/Office staff.

24 Areas of Interest / R&D Investment / Challenges Recent News

• R&D: Spent $22.3bn in 2017 (Largest of the US Tech companies) • June 2017: Amazon acquire whole foods for $13.7bn. Amazon first move into food industry was 2008 with the launch of where customers could order fruit and vegetables online to home delivery for monthly • Drones + Driverless car technology to aid drone deliveries. fee. Amazon now wants to expand its presence in food distribution and has also have developed ‘walk out • Health: tackling problem of rising employee health care costs. Also bringing voice technologies into the technology’ where customers just place their items in the basket. The first AmazonGo store opened in Seattle in 2018 and if successful they plan to open 2,000 in the US then Australia. home as well as the hospital and the clinic. Partnered with Merck for a challenge to inspire Alexa Developers to create skills to help people with diabetes manage their condition. Amazon also expected • September 2017: HQ2: Announced competition for a new US HQ to supplement the existing HQ in Seattle. Over 200 cities in US, Canada and Mexico put in bid, the centre will house 50,000 workers. Current estimates do something big in the pharmacy space. Amazon VP Babak Parviz looking at how technology can help are it will be in Washington DC. Announcement expected late 2018. ageing. Also looking at medical records companies, important for clinical trials. This could indicate • Jan 2018: Amazon announces partnership with Berkshire Hathaway and JP Morgan Chase. The goal is to potential plans like making recommendations to physicians around drug pricing create solutions that benefit US employees and will initially serve employees of the three companies. Amazon • Food Retail – checkout free stores already sells medical equipment and supplies to clinics and hospitals and forged other partnerships with distributors. • Machine Learning / AI • Automation / robotics • June 2018 – Pledged to create 5,000 new perm roles across UK bringing workforce up to 24,000. These will be across its HQ in London, 3 Development Centres in Cambridge, Edinburgh and London Customer Service • Space exploration Centre in Edinburgh and 30 fulfilment centres across the country. Also a Fashion photography studio in Shoreditch

GM Offer / Proposition and Opportunities GM Links

• Mayor Andy Burnham and Tim Newns have met Doug Gurr • Combating Ageing population health studies • Project Forrest (ongoing potential investment for new 90,000 sq ft campus)

• Access to tech talent as it scales • DIT Account Manager is [email protected]

• University of Manchester A.I research

• MediaCity / Vodafone 5G pilot project

25 Key Contacts

Name Position Name Position

Jeff Bezos President, Chief Executive Officer and Chairman of the Board Doug Gurr UK CEO

Founded Amazon 1994. Bezos is also the founder of aerospace company Joined in 2011 and leads Amazon’s business in the UK. Became UK Blue Origin, which is working to lower the cost and increase the safety of Country Manager in 2016 having led the business in China. Previously spaceflight so that humans can better continue exploring the solar system. held roles at McKinsey and Asda. Graduated FROM Princeton in electrical engineering and computer in 1986. https://www.linkedin.com/in/douglas-gurr-7590346/

Brian Olsavsky Senior Vice President and Chief Financial Officer Xavier Garambois Vice-President, European Consumer Business at Amazon

Joined 2002 and oversees the company's overall financial activities, including Joined 2004 and has held a Varity of senior roles, now responsible for controllership, tax, treasury, analysis, investor relations, internal audit and Amazon's retail business across Europe. financial operations. Amazon's Worldwide Operations . https://www.linkedin.com/in/xavier-garambois-b8549/ https://www.linkedin.com/in/brian-olsavsky-601ba1/

Werner Vogels Chief Technoloy Officer Nick Deeks Director of Real Estate, EU

Joined in 2004, Werner is in charge of driving technology innovation within Joined in 2016, was previously Director of Real Estate for Costco. the company. Vogels has broad internal and external responsibilities. He is Based in St Albans. based in Seattle.

https://www.linkedin.com/in/wernervogels/ https://www.linkedin.com/in/nick-deeks-10704b96/

Beth Galetti Senior Vice President, HR Stefano Perego Head of UK Customer Fulfilment Centres Joined 2013 and responsible for HR across Amazon’s business. Based in Seattle. Joined 2011 and responsible for the performance the UK Fulfilment Centres, leading and supporting operational teams. https://www.linkedin.com/in/beth-galetti-60b1106/ https://www.linkedin.com/in/stefanoperego/

Andrew Jassey Chief Executive, AWS Louise May Director of Talent Acquisition EMEA - Corporate at Amazon

Joined 1997 “Jeff Bezos right hand man” and runs Amazon’s cloud Joined 2015 and responsible for corporate recruitment across EMA computing business Based in London.

https://www.linkedin.com/in/andy-jassy-8b1615/ https://www.linkedin.com/in/louise-may-61430b/?originalSubdomain=uk 26 Summary Operational Footprint Intelligence • Business: Computer software consumer electronics, personal computers, related services • Global FTE 124,000 (73,000 in US / 51,000 Internationally) • Committed $1.1bn towards constructing new buildings, building improvements and leasehold improvements. • Global offices: Operate in 190 countries • Have operating leases for most of the US and international sales and support offices; datacentres; R&D • CEO: facilities; manufacturing facilities; retail stores. • HQ: 410 Terry Avenue, Redmond, North Seattle, Washington, USA (40,000 staff) • Rental expense for facilities operating leases was $1.3bn in 2017. • Revenue: $110bn (2018) • 124,00 staff breakdown: 39,000 ops, manufacturing, distribution, product support, consulting, 40,000 R&D, • Products: Windows; Office 365; Skype; Visual Studio; Dynamics; Surface; Servers; ; • Reading: UK HQ (2,500 staff) In 2010 signed a 15 yr. lease at Thames Valley Park. They achieved a 25% Mobile; HoloLens; Cortana reduction in rent at the time, leaving a rent of £5.66m/yr. for 3 buildings totally 246,000 sq ft. • Services: Azure Cloud Computing; Bing; Linkedin; MSDN; Outlook; OneDrive; Wallet; • Dublin: Software Development & Testing Finance, HR, Sales & Marketing (2,500 staff) Sept 2018 - Store; TechNet; Xbox Live announced it was going to create 200 jobs at its European HQ in Dublin. Half of the new roles will be in high- • Mission : Empower every person & organisation to achieve more. We strive to create local skilled engineering positions, with the remainder in sales, data centre operations as well as graduate and intern growth and impact every country in the world. Strategy is to build best in class positions. Microsoft has had operations in Ireland for over 30 years and opened a new €134 million campus in platforms, productivity services for intelligent cloud and intelligent edge fused A.I Leopardstown in Dublin earlier this year. It currently employs 2,500 people in Ireland and of the new 200 to be recruited, 100 will join the engineering team to work in areas such as and machine learning for customers around the world. Key UK & Ireland Operations • Cambridge: Established 1997 with 3 staff, now has 130 engineers and researchers Edinburgh 7,000 FTE UK & Ireland • Manchester: Collaborative client and partner workspace (100 Staff) Manchester • London: Consolidated several businesses to Paddington in 2017, teams include HoloLens, Xbox, SwiftKey Bing Cambridge Research Centre They closed London Skype office in 2016 and absorbed 400 staff into Paddington. Sept 18 Linkedin took new 83,000 sq ft in Farringdon. Dublin Regional EMEA Centre London (4 offices) • Edinburgh: signed 15 yr. lease in 2007 (£31/sq ft) • Regional supports Centres : Ireland (EMEA) Singapore (Asia) North Dakota/Florida Puerto Rico, Nevada (N America and Latin America) Reading (UK HQ)

27 Employee Distribution (Source: Linkedin Sept 2018 ) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Total employee growth rate was up 3% over 2 years.

• New Sales role openings were down 45% on the previous year.

• New Engineering role openings were down 18% on the previous year.

• UK Employment Register shows headcount has increased 7% between 2013-18 (2,852-3,046).

28 Areas of Interest / R&D Investment or Challenges Recent News

• Spent $13bn on R&D in 2017. • April 17: Tetra Pak teams up with Microsoft for digital transformation. • Modern Workplace: This is transforming, not just at work but in schools but homes, Interested in how you improve productivity levels and experience. • July 2018: Partnering with Boeing who are using HoloLens for 3D Visualization employee training and using Cortana and Azure IoT to harness aircraft data. • Applications and Infrastructure: Cloud Computing. • Data and A.I: Looking at how data driven A.I can support businesses and infusion of A.I into Microsoft • April 18: Microsoft investing $5bn in IoT over the next 5 yrs. Will support R&D spending on IoT, development tools and intelligent services for IoT, as well as investments to grow the company’s partner ecosystem. product and Services (E.g. Skye Language Translator; Linkedin newsfeed). • Gaming: Undergoing massive transformation end to end – from how games are created, distributed, • Sept 18: Microsoft announced plans to set up an arm of its Asian research house in Shanghai that will look at A.I. "helps drive innovation.“ played and viewed. Interested in how develop gaming experience, streaming to mixed reality across multiple devices. Investing in cutting edge research in A.I, Mixed Reality, Quantum Computing. • Sept 18: LinkedIn take 83,000 sq ft in Farringdon, Central London.

• In terms of challenges, in 2018 Microsoft’s revenues were up compared to its biggest competitors but • January 17: Re: Brexit, have said further investment could be at risk, especially in data centres – if all of a sudden the mindset of its perceived market share is down amongst investors. Satya Nadella is still going through there are huge import [tariffs] on server racks from China or from Eastern Europe, where a lot of them are actually assembled. They may build out data centres across other European countries. the process (and pain) of reinvention, morphing the firm from the PC based/Office centric business that everyone knows, to the Cloud based Azure and A.I services investors want to see more of.

GM Offer / Proposition and Opportunities GM Links

• James Akrigg, Head of Technology Partners (Manchester based) • IoT / Smart Cities • Access to Talent • Steven Gatenby – Formally with Barclays, now FS innovation lead at Microsoft Manchester (MIDAS knows) • Gaming / MediaCityUK / Landing testing Labs • MediaCity / Vodafone 5G pilot project

29 Key Contacts

Name Position Name Position

Cindy Rose UK CEO Michael Wignall Chief Technology Officer, Microsoft UK

Appointed CEO in 2016, responsible for all product, service and support Joined in 2008 and looks after all aspects of technology strategy, offerings across the UK. Previously UK MD for Vodafone including implementation of tech in commercial and public sector Based in London, Huge tennis fan and passionate about Women in Tech. organisations. Studied Computer Science at Liverpool.

https://www.linkedin.com/in/cindy-rose-63288424/ https://www.linkedin.com/in/michaelwignall/

Michael Van Der Bell President EMEA Chris Perkins Pubic Sector Director

Responsible for 20,000 employees and 32 subsidiaries across EMEA – Based Joined in 2009 and responsible for forging partnerships with government in the Hague, Netherlands. Was UK CEO until 2016. Passionate sports health and education customers to manager their digital transformation. enthusiast and aspiring pianist. Cambridge graduate. Based in London. Keen football fan and skier.

https://www.linkedin.com/in/michelvanderbel/ https://www.linkedin.com/in/chris-perkins-9318059/

Jean-Philippe Coutois President of Microsoft International – Sales and Operations Andrea Winfield HR Director, Microsoft UK

Part of the executive team, Leads global sales, marketing, and services and 20 yrs with Microsoft and became HR Director in 2017, lives in Henley on operations for 122 subsidiaries worldwide, driving strategic planning, running Thames with Husband who works in the Creative industry. Based in global operations, and shaping growth initiatives. Reading HQ.

https://www.linkedin.com/in/jpcourtois/ https://www.linkedin.com/in/andreawinfield/

Clare Barclay Chief Operating Officer, UK Paul Benjamin Finance Director, Microsoft UK

Remit covers sales, marketing, and services resources in each of the business 8 yrs with Microsoft appointed FD in 2017, responsible for all finance and groups. Also responsible for helping SME’s and corporates speed up digital accounting operations in UK subsidiary member of the leadership team, transformation thorough cloud technology. Based in London. Based in Reading.

https://www.linkedin.com/in/clarecur/ https://www.linkedin.com/in/psbenjamin/

Tom Morrison Bell UK Government Affairs and Public Sector Manager Hugh Milward Director, External Corporate Affairs, UK

Been with business 10 years, previously with Tech UK and Google in similar 6 yrs with Microsoft, leads corporate legal and external affairs which roles. includes policy work, government relations, CSR and charity work. Based in London. https://www.linkedin.com/in/tom-morrison-bell- 6820a126/?originalSubdomain=uk https://www.linkedin.com/in/hughmilward/ 30 Appendix: Company Profiles

(Netflix; Airbnb; Tesla; Uber)

31 Summary Operational Footprint Intelligence

• Business: On demand video streaming • USA: Winchester (HQ); Salt Lake City; Washington DC; Las Vegas; L.A; New York. • Founded: 1997 • Global FTE: 5,400 • Latin America: Sao Paolo; Alphaville and Paraisio (Brazil). • Global offices: 190 Countries • CEO: Reed Hastings, Chairman and CEO • Asia Pacific: Manilla; Singapore; Seoul; Taiwan; Mumbai; Tokyo and Minato (Japan). • HQ: 121 Albright Way, Los Gatos, California, USA • Revenue: $11.6bn (2017) • Europe: Netherlands (EMEA HQ) Berlin; Brussels. • Products: Streaming Media; Video on Demand • Users: 130m (2018) UK service launched in 2012. • London: In 2017, Netflix opened a new London office signing for 12,000 sq ft of space at the Fitzroy • Mission: Becoming the best global entertainment distribution service. Licensing development near Oxford Circus, it was relocating from nearby smaller offices. Their location is owned by entertainment content around the world. Creating markets that are accessible to Aviva Investors. CBRE and JLL acted on the deal. In 2018, a new team was set up in this office that will filmmakers. Helping content creators around the world to find a global audience commission European original documentaries.

Key UK Operations Approx. 14-100 UK Staff

London

32 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Current Key functions include: Marketing; Engineering and Media/Comms.

• Employee headcount across the business has increased 34% over two years.

• 97% increase in the number of new Marketing jobs advertised compared to last year.

• UK Employment Register shows 2018 headcount is 14.

• In 2018, Netflix signed for 12,000 sq ft of new office space so they could expand to 100 staff. At the current growth rate (34%) they could outgrow this in approximately 5 years but that is taking the total company rate and UK is likely to be smaller.

33 Areas of Interest / R&D Investment / Challenges Recent News

• Netflix is expected to spend $13bn on R&D in 2018. • Sept 2017; Netflix to establish production hub in Canada; The Canadian government on Thursday announced Netflix Canada, which will see the streaming titan open its first non-US production company and commit CAD • Netflix want to heavily invest in their own productions in Europe - that’s why they have set up the office $500m (US $403m) to original Canadian film and TV over five years there. They will continue to buy a few titles for worldwide and the rest will focus on original content • Kate Townsend leaves BBC’s ‘Storyville’ for Netflix (Storyville HQ in Salford Quays) • Netflix is looking to roll out a similar strategy in the UK to what they did in Canada, setting up a production hub, where it is thought to be also working up separate plans for an in-house production • June 2018: Netflix appoint new Director for Original Documentaries in New London Office. hub to feed its growing levels of investment in original content. The business made its first UK acquisition last year, buying Scottish comic book firm Millarworld. • June 2018: Netflix to open London commissioning base. Diego Bunuel will be based in London commissioning original documentaries in Europe, but there are no immediate plans to hire London-based staff to commission • Making high investment in video streaming optimisation technology. films or drama series in the near future.

• A.I • June 2018: Rumours emerging that Netflix could be looking at second UK based at MediaCity to handle post production. • Data Analytics • Sept 2018: Netflix partnered with Channel 4 on dark comedy “The End of the F***ing World,” which see • In terms of challenges, the sector Netflix operate in is becoming more and more crowded with productions play in their home market via broadcast partners and everywhere else on Netflix. However, many increasing competition from newer entrants and large corporates (Amazon Prime). U.K. producers have recently voiced concerns that Netflix planned to stop this type of partnership as it got increasingly into local production

GM Offer / Proposition and Opportunities GM Links

• Centre for production and content creation • 88 Alumni from the Manchester Metropolitan University

• Offer as second UK base for Post Production • 2 Alumni from the University of Salford

• 5G – faster connectivity and streaming - MediaCity / Vodafone 5G pilot project • Aviva Investors (possible MIDAS partnership partner) is the landlord of their Fitzrovia development

• User experience • Kate Townsend, Netflix Director based in London was formally with BBC Documentary division Storyville which is headquartered at BBC MediaCityUK. • Animation • In June 2018 a “Working with Netflix Event” was held at MediaCityUK.

34 Key Contacts

Name Position Name Position

Reed Hastings Chief Executive Officer Bill Holmes Chief Business Development Officer

Reed is an active educational philanthropist and also a board member of Bill's primary focus is developing global partnerships across the consumer Facebook and Microsoft. Received an MSCS in Artificial Intelligence from electronics, gaming, operator, service provider and retail markets. Under Stanford. Based San Francisco. his leadership, Netflix has partnered with many of the world’s leading consumer electronics companies including Apple, LG, Microsoft. https://www.linkedin.com/in/reedhastings/ https://www.linkedin.com/in/bholmes/

David Wells Chief Financial Officer Greg Peters Chief Product Officer

CFO since 2010 and responsibilities include a number of operating duties Took on role in 2017 and leads the product team, which designs, builds such as customer service, real estate, and employee technology. He spent 2 and optimizes the Netflix experience. Previously, Greg was International years building up Netflix's European operations. Previously with Deloitte. Development Officer for Netflix, responsible for the global partnerships.

https://www.linkedin.com/in/david-wells-3130915/ https://www.linkedin.com/in/bholmes/

Jessica Neal Chief Talent Officer Maria Ferreras VP Business Development EMEA President Global Partnerships

Netflix veteran and overseas HR for the 2000-person product engineering 20 years of experience in the Internet and Audio-visual industry. team responsible for continuously improving the Netflix consumer experience. Also on the of the Association for Talent Development.

https://www.linkedin.com/in/jeneal/ https://www.linkedin.com/in/maria-ferreras-549292/

Ted Sarandos Diego Bunuel Director – Original Documentaries (based in London)

One of Time Magazine’s 100 Most Influential People and oversees the teams Diego is joining the London office to oversee factual programming out of responsible for the acquisition and creation of both original series and original its new London office. films, globally. Ted has 20 years' experience in home entertainment.

https://www.linkedin.com/in/ted-sarandos-40627252/ https://www.linkedin.com/in/diego-bu%C3%B1uel-75097046/

David Hyman Kate Townsend Director

Responsible for all legal and public policy matters since 2002 and also serves Before Netflix, Kate ran the BBC’s feature doc Storyville. Joined in 2017 as the company’s Secretary. and in 2018 announced was relocating to London as the company grows its presence outside of the US. Will be part of Netflix’s doc team working with British/European producers as it expands its original factual titles. https://www.linkedin.com/in/dhymansf/ https://www.linkedin.com/in/kate-townsend-11697a163/ 35 Summary Operational Footprint Intelligence

• Business: Online Marketplace and Hospitality Service • Founded: 2008 • HQ: San Francisco • Global FTE: 3,100 (2017) • Airbnb also have an innovation lad near their HQ Campus. The operation is called ‘Samara’ and is the • Global offices: 20 company's version of Google X – an R&D outfit tasked with looking at ambitious blue sky projects. • CEO: Brian Chesky • Has 20 offices in following cities • HQ: 888 Brannan Street, San Francisco, California • International • Revenue: $2.6bn • Users: 50m • Mission: Live in this world where one day you can feel like you're home anywhere and not in • North America: Miami; Portland Oregon;’ San Francisco; Toronto a home, but truly home, where you belong. To live in this world where you can be • Europe: Amsterdam; Barcelona; Berlin; Copenhagen; Dublin; London; Milan home, you have to provide hospitality and hosts provide hospitality .. • Asia Pacific: Beijing; New Delhi; Singapore; Seoul; Sydney; Manila

• UK: London – Opened in 2011 which at the time was its second international office. Operations, Talent Development and Marketing based here Key UK & Ireland Operations • Dublin: EMEA HQ – In 2015, announced they were taking a 20 year lease on a site by Dublin's Docklands area. Approx. 500 Staff UK and Ireland The two storey building of 38,471 sq ft will house their 400 plus staff Teams include Customer Experience; 49 Staff UK Partnerships; Analysts London Dublin

36 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Airbnb have grown employee headcount by 31% over two years.

• The number of new job openings in Operations and Community/Social Services has grown by 108% and 100% respectively compared to 12 months ago.

• The number of new Engineering roles be advertised is up 30% compared to 12 months ago.

• UK Employment Register shows 2018 headcount is 49 which may be conservative as probably doesn’t include contractors.

37 Areas of Interest / R&D Investment / Challenges Recent News

• Innovation lab is headed up by UK national Cameron Sinclair and has been looking at how they solve • January 2017: Offered free housing to refugees and others not allowed into the USA due to Donald Trumps travel ban homeless and refugees. In 2000 there were 20m refugees in the world and today there are 65m. With natural disasters it is expected that by 2047 there will be 325m refugees. The resettlement process for • February 2017: Acquired Tilt, a special payment start-up which will allow users to split payments.

refugees isn’t quick. It takes an average of 17 years for a person displaced from her home to settle into • November 2017: Airbnb CEO announced the business was considering launching an airline a new community. Sinclair’s team tapped many resources, including the US State Department, to figure • December 2017: CEO launched ‘Experiences Local Adventures that extend Airbnb based hospitality into tours out where Airbnb could be most useful. Sinclair told us that very often, housing options in the US fall and multiday itineraries. The service creates a potential lucrative revenue steam and marks the next hop in the through by the time a refugee family arrives, and the government often pays top dollar to put families Airbnb journey to reimagine travel.

up in hotels. Said Sinclair, “We spend $40 million in tax money a year for refugees to spend their first • May 2018: Announces that may launch an IPO in 2019 nights in our country in a crap motel by the .” So, Sinclair’s team thought, we can get Airbnb hosts to volunteer a warm first welcome to the country instead. • Extending user experience to Travel. • In terms of challenges, key ones the company face are increased competition and regulation of the short term rental industry for new providers.

GM Offer / Proposition and Opportunities GM Links

• 88 Alumni from the Manchester Metropolitan University. • Working with Mayor on tacking GM homelessness agenda – Contact is UK born Cameron Sinclair. • Jonathan Mildenhall, until recently was for Airbnb, was MMU alumni.

• Greater Manchester’s tourism strengths/one of the most popular visited cities in UK and Europe. • 50 Alumni from the University of Salford.

• User experience

38 Key Contacts

Name Position Name Position

Brian Chesky Co – Founder and Chief Executive Officer James McClure Northern Europe

Named as Times most influential people 2015. Based in San Francisco. Based in London, leads Airbnb's business across UK and Northern Europe.

https://www.linkedin.com/in/fallon-o-connor-6b48889/ https://www.linkedin.com/in/brianchesky/

Joe Gebbia Co - Founder and Chief Product Officer Fallon O’Connor Head of International Public Relations

Also joined Warren Buffet Giving Pledge. Select group of billionaires that will Joined in 2015, based in San Francisco. give away their wealth to charity. Based in San Francisco. https://www.linkedin.com/in/fallon-o-connor-6b48889/ https://www.linkedin.com/in/jgebbia/

Nathan Blecharczyk Co - Founder Emma Rogers Strategic Partnerships

Based in San Francisco. Joined 2014, based in London.

https://www.linkedin.com/in/emma-rogers-7301a231/ https://www.linkedin.com/in/blecharczyk/

Belinda Johnson Chief Operating Officer Julian Persaud Global Head of Operations, Airbnb Experiences

Referred to as Airbnb's Sheryl Sandberg. Started with company in 2011 and Joined in 2017 and based in London. became COO in 2017. Her roles also overseas the Trust; Payments and Customer Service teams. https://www.linkedin.com/in/julianpersaud/ https://www.linkedin.com/in/johnsonbelinda/

Chris Lehane Head of Global Policy and Communications Andrew Ratcliff Market Manager – Airbnb Work UK and Ireland

Joined 2014 and studied at University of Manchester, now in London. Joined in 2015 and based in San Francisco. https://www.linkedin.com/in/andrew-ratcliffe-2b815121/ https://www.linkedin.com/in/chris-lehane-2562535/

39 Summary Operational Footprint Intelligence

• Business: Electric Vehicles, Lithium-ion battery storage and solar panel manufacturing • Founded: 2003 • HQ: Paolo Alto - Tesla was founded in San Carlos California. Tesla's first retail stores were in LA, in Menlo Park, California and in Manhattan's Chelsea district, followed by others in major US cities. In 2010, Tesla moved its • Global FTE: 37,543 (2018) HQ and opened a powertrain development facility in Palo Alto. • Global offices: 32 • In addition to its corporate headquarters, the company operates multiple large factories for making vehicles • CEO: , Chairman and CEO and their components. The company operates, showrooms and galleries around the world. Tesla's first assembly plant (known as the Tesla Factory is in California. The 370-acre (16,000,000 sq ft;) site includes a • HQ: 3500 Deer Creek, Palo Alto, CA 94304, USA 5,500,000-square-foot (510,000 m2) building complex. In 2015, Tesla acquired Riviera Tool & Die (with 100 • Revenue: $11.8bn employees in Michigan). Tesla occupies a second factory in Fremont. The building is more than 500,000 sq ft (46,500 m2). The location is next to a SolarCity facility, a few miles from the original Fremont plant. • Key Products: Electric Vehicles; • Mission: Tesla’s mission is to accelerate the world’s transition to sustainable energy through • Europe increasingly affordable electric vehicles and energy products. • Tesla opened its first European store in 2009 in London. • Tesla's European HQ is in Amsterdam - A 62,000 sq ft European service centre operates in Tilburg, Netherlands along with a (835,800 sq ft) assembly facility • As of February 2018, Tesla is building a small research and development office in Athens, Greece. • In July 2018, it was reported that Tesla was exploring building its first major European factory in Germany or the Netherlands. Key UK & Ireland Operations (N/A) • Asia Pacific

• In July 2018, Tesla has signed an agreement with Chinese authorities to build a factory in Shanghai and will be Tesla's first Gigafactory outside of the

• Opened a showroom in Sydney in 2010 followed by a showroom and service centre in Melbourne in 2015

London Giga Factory • Gigafactory 1: Reno, Nevada, it occupies 1.9 million sq ft and produces Powerwalls and Powerpacks as well as battery cells. It also produces Model 3 battery packs and drivetrains. • Gigafactory 2: Buffalo, New York. It is operated by Tesla's SolarCity unit, employs 500 workers.

40 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Operations and Business Support Functions make the majority of positions within the company.

• Total headcount across the business has increased 48% over 2 years.

• The number of new Operations roles being advertised is up 63% compared to 12 months ago.

• The number of new Engineering roles being advertised is up 55% compared to 12 months ago.

41 Areas of Interest / R&D Investment / Challenges Recent News

• Spent $1.4bn on R&D in 2017 • November 2016: Elon Musk confirmed Tesla’s long-term plans to build a car and battery gigafactory in Europe, which several countries have campaigned to host. • Areas of R&D interest are • February 2018: Tesla is building a small R&D office in Athens, Greece • Electric Lithium Ion Battery Cells / Battery Cell Technology • Electric Vehicle Technology • July 2018: Tesla to open Shanghai electric car factory, doubling its production. Elon Musk says first facility outside the US will build 500,000 cars a year. • Solar Technology • Autonomous Vehicles • July 2018: Reported that Tesla was exploring building its first major European factory in Germany or the Netherlands.

• In terms of challenges, there have been PR issues relating to Elon Musk’s sometime erratic behaviour • August 2018: Tesla looking for COO and the financial health and ability of the company to build cars at scale. Tesla may be at an inflection • September 2018: SEC announce charges against Elon Musk and that he will step down as Chairman but remain point. CEO.

GM Offer / Proposition and Opportunities GM Links

• 17 Alumni from the University of Manchester • Battery Storage • 10 Alumni from the Manchester Metropolitan University • Graphene • 3 Alumni from the University of Bolton • Advanced Materials / Composites • 5 Alumni from the University of Salford • Energy storage

42 Key Contacts

Name Position Name Position

Elon Musk CEO Steven Altmann-Richer Government Affairs & Relations Manager, UK & Ireland

Co-founded Tesla and continues to oversee the company's product strategy Joined 2017, previously with CBI and base in London. including the design, engineering and manufacturing. https://www.linkedin.com/in/steven-altmann-richer-a1755b35/

Deepak Ahuja Chief Financial Officer Josh Hedges Senior Director of HR

20 years of global automotive financial experience. Joined 2017 and based in San Francisco.

https://www.linkedin.com/in/deepak-ahuja-9532b69/ https://www.linkedin.com/in/joshhedges/

JB Staubel Chief Technical Officer Myriam Attou Director – Tesla UK Sales

JB focuses on technical direction and engineering design including battery Joined from . technology, power electronics, motors, software, firmware and controls. https://www.linkedin.com/in/myriam-attou-1ba97519/ https://www.linkedin.com/in/jb-straubel-b694981/

Heather Murphy UK Delivery and Operations Manager Director of AI at Tesla

3 years with the business and University of Manchester graduate. Joined 2017 and based in San Francisco.

https://www.linkedin.com/in/andrej-karpathy-9a650716/ https://www.linkedin.com/in/heather-murphy-a43453104/

Gabrielle Toledano Chief People Officer Reyna Ortiz Executive Assistant, Office of the CEO at SpaceX and Tesla

Joined 2017 and based in Los Angeles Joined 2017 and based in San Francisco

https://www.linkedin.com/in/gabrielletoledano/ https://www.linkedin.com/in/reyna-ortiz-4b316a102/ 43 Summary Operational Footprint Intelligence

• HQ: San Francisco • Business: Peer to Peer ride sharing; Food Delivery • Founded: 2009 • US: Major operations in New York City; Chicago; Washington DC; Seattle; Los Angeles • Global FTE: 16,000 (2017) • International: London; Sao Paolo; Mexico City; Amsterdam • Global offices: In 65 countries plus service in 600 cities worldwide • London: In 2015 Uber leased 40,000 sq ft in Aldgate, doubling its previous office size that was in Kings Cross. • CEO: Dara Khosrowshahi • HQ: 1455 Market Street, Number 400, San Francisco; CA 94105, USA • Limerick: 2016 Signed 10 year lease opening new CoE housing 300 jobs that support European operations. • Revenue: $6.5bn • R&D division ‘Advanced Technologies Group’ that looks into innovation on self driving cars has locations in • Subsidiaries: Uber Eats; Jump Bikes; Otto Pittsburgh;, San Francisco; Phoenix; Toronto. Functions include Software and Engineering; Hardware Engineering and Vehicle programs; Product and Design; Safety and Systems Engineering; Testing and Road • Users: 73m riders and 3m drivers Operations and General Admin Support teams. • Mission: To bring transport to everyone, everywhere.

•

Key UK & Ireland Operations Approx. 800 staff UK and Ireland 200 UK

London Limerick

44 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Engineering and Sales make up the majority of functions within Uber according to Linkedin.

• Total headcount across Uber has increased 25% over 2 years.

• The number of Operational and Educational roles advertised is up over 1,000% compared to 12 months ago and the number of new Engineering roles is up 55%.

• In 2015 Uber leased 40,000 sq ft of office space. The UK Employment Register tells us 2018 headcount is 199 so if they grow at their current rate of 25% / year (group wide rate) they could run out of space in approx. 5 years.

45 Areas of Interest / R&D Investment / Challenges Recent News

• Since the initial focus on transport, Uber has started tackling even greater challenges - making transport • May 2015: Uber CEO said the company planned to create 5,000 jobs in Europe.

safer with self-driving cars, delivering food quickly and affordably with Uber Eats, and reducing • June 2015: Uber leases 40,000 of office space in London, doubling their previous office size in Kings Cross. congestion in cities by getting more people into fewer cars. • January 2016: Uber opens centre of excellence with 100 initial jobs in Limerick that supports the firms activities • Self driving Cars across Europe. When fully operational it will house 300 staff. Uber took a 10 year lease on a building, the deal • Food delivery was supported by the Irish government. • Reducing Congestion • R&D division which looks into Autonomous vehicles is called ‘Advanced Technologies Group’ which • October 2017: Uber unveils former banker as new UK chairwomen.

looks into self driverless cars; mapping and vehicle safety innovation. • Sept 2018: Uber making bid for Just Eat. • Uber faces increased competition and regulation which pose key challenges for the business. There are also legal and tax hurdles they face over questions around the employer/employee relationship. More tax legislation could present issues for Uber’s growth plans.

GM Offer / Proposition and Opportunities GM Links

• UK Laurel Power-Freeling is a Director of Atom Bank who MIDAS know. • Partnering with TGFM

• Access to tech talent

46 Key Contacts

Name Position Name Position

Dara Khosrowshahi Chief Executive Officer Laurel Powers-Freeling Chair, UK Operations

Dara manages the company’s business in 65 countries around the world and Appointed 2017, also Bank of England adviser . Oversees operations for leads a global team of more than 16,000 employees. the 5,000 UK customers. Laurel is also Director at Atom Bank.

https://www.linkedin.com/in/dara-khosrowshahi-70949862/ https://www.linkedin.com/in/laurel-powers-freeling-2931173/

Barney Harford Chief Operating Officer Tom Elvidge General Manager, UK

Responsible for global ridesharing strategy, operations, marketing and Joined 2014, previously with Goldman Sachs. customer support. He is also responsible for the company's food-delivery business, Uber Eats. https://www.linkedin.com/in/tom-elvidge-0b2b1514/ https://www.linkedin.com/in/barneyharford/

Thuan Pham Chief Technology Officer Pierre-Dimitri Gore-Coty Vice President & Regional General Manager EMEA

He is scaling Uber's Engineering team to address the challenges that arise Based in Amsterdam, Pierre heads Uber’s operations across Europe, with Uber's rapid growth. Middle East and Africa overseeing the company’s growing business across 45 countries and over 120 cities. https://www.linkedin.com/in/thuanqpham/

Jill Hazelbaker Senior Vice President, Communications and Public Policy Olly Hadden Paton Head of National Partnerships – UK and Ireland

Based in San Francisco Jill leads government and policy teams. Joined 2013 and based in London.

https://www.linkedin.com/in/jill-hazelbaker-3aa32422/ https://www.linkedin.com/in/olly-hadden-paton-1b320a27/

Eric Meyhofer Head of Advanced Technologies Group Benjamin Bell Head of Public Policy, UK and Ireland

Eric spent eleven years at Carnegie Mellon University’s Robotics Institute, as a Joined 2016 and based in London. Special Faculty member with a focus on commercializing technology. https://www.linkedin.com/in/benjamin-bell-699510102/ https://www.linkedin.com/in/eric-meyhofer-9638b51/ 47 Appendix: Company Profiles

(Baidu; Alibaba; Tencent)

48 Summary Operational Footprint Intelligence

• Business: Internet and Artificial Intelligence - Business segments include: 1) Search Services 2) • HQ: Beijing which has all key functions. In 2009, Baidu announced the relocation of its headquarters to Transaction Services and 3) iQiyi (online video platform with a content library that Shangdi, an area designated by the Beijing municipal government as the centre of the city's information includes licensed movies, cartoons and other programs). technology industry. The new facility, called Baidu Campus, occupies 91,500 square meters of gross floor area • Founded: 2000 and currently houses approximately 3,000 of Baidu's employees. • Global FTE: 42,000 (2017) • Global offices: 4 • USA: Bellevue (Washington State) Sunnyvale, Santa Clara, California. • CEO: Robert Lin • HQ: 58 North West 4th Road, Beijing, China. • US operation is home to Baidu Intelligent Driving Group US, Baidu Research US, Baidu USDC and Duer US. • Revenue: CNY 84bn • Key Services; Maps; Wangpan (Cloud Storage) News; Tieba (Search) Space 9Social Networking) • Baidu USDC develops Internet-related business opportunities and advanced technologies in areas such as Baike (China’s largest online Encyclopaedia; Web Analytics; Entertainment; TV advertising, security, big data and cloud computing. • Users: 2bn • Mission Provide the best and most equitable way for people to find what they're looking for. • Duer US is focused on developing leading edge conversational OS for everyone and everywhere. Baidu

Key UK & Ireland Operations Research brings together global research talent to work on fundamental technologies in areas such as image Not in the UK yet recognition and image-based search, voice recognition, natural language processing and semantic intelligence.

• Baidu Research comprises three labs: the Silicon Valley AI Lab, the Institute of and the Big Data Lab. The latter are based in Beijing, China.

49 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Headcount has increased 3% across the business over 2 years

• There were small increases in the number of new job openings for Engineering roles (2%)

50 Areas of Interest / R&D Investment / Challenges Recent News

• July 2017: China's Baidu enters strategic partnership with PayPal to tap Chinese tourists. Under the agreement, • Self driving Cars - Baidu Apollo Project is one of the worlds leading autonomous driving and AI Baidu’s payment platform (Baidu Wallet) will be accepted by roughly 17 million PayPal merchants globally, the Chinese firm said in a statement on Thursday. Programs with one of the largest partner ecosystems and 100 global partners such as Microsoft; Intel; ZTE; Ford; Hyundai; Honda. • June 2018: Baidu spins out its global ad business to sharpen its focus on artificial intelligence. Baidu is spinning • Investing heavily in Deep Learning research and is integrating new deep learning though into its apps out its business unit responsible for utility apps and its mobile ad business to sharpen its focus on artificial and products. intelligence. • Applied for a utility patent in the UK for its proprietary site wise search technology, available in China. • August 2018: Baidu sets its sights on taking A.I. and self-driving cars outside China. Online search • Recently acquired PPStream and iQIYI – online video Qunar (online travel provider) Rajax (Cloud / IoT). provider Baidu — referred to as the Google of China — has been expanding aggressively into cutting edge technology such as artificial intelligence and autonomous vehicles. The Chinese tech titan is one of the largest • Payment Innovation. internet companies in the world with a strong user base, thanks in no small part to China's massive population • In terms of challenges, a key one Baidu faces is the decreasing time spent on search. Users are spending of 1.4 billion people. About 70% percent of China's internet searches go through Baidu. The Chinese-language search platform is one of the most visited websites in the world, with its traffic surpassed only by Google, less time on search due to large number of mobile Apps. This is because users can search for location YouTube and Facebook based data on the Apps instead of their search engine. If this trend continues, it could impact their • September 2018: WABCO and Baidu Sign Strategic Agreement to Collaborate on Solutions to Realize growth. There is also a low monetization rate on mobile. Autonomous Driving Level 4 for Commercial Vehicles

GM Offer / Proposition and Opportunities GM Links

• 15 University of Manchester Alumni • Large population of Chinese tourists, students and nationals in GM

• FinTech sector

• University of Manchester A.I research

51 Key Contacts

Name Position Name Position

Robin Li Co-Founder, Chairman and Chief Executive Officer Hailong Xiang Senior Vice President – Search Business

Robin oversees the company's overall strategy and business operations. As Hailong Xiang is in charge of search related business products and sales one of the pioneers and leading figures in China’s Internet industry, Robin’s force management. achievements are widely recognized.

https://www.linkedin.com/in/robin-li-00864/ https://www.linkedin.com/in/xiang-hailong-4424794b/

Herman Yu Chief Financial Officer Haifeng Wang Senior Vice President- A.I Division

Herman Yu has served as chief financial officer since September 2017 and is In charge of Baidu’s Artificial Intelligence Group and Research, overseeing in charge of the overall finance functions. development efforts in machine learning, big data, computer vision, natural language processing, speech technology, knowledge graph, https://www.linkedin.com/in/herman-yu-13816/ robotics, augmented reality and maps. https://www.linkedin.com/in/haifeng-wang-4b55aa84/

Ya-Qin Zhang President – Technology Group Lu Wang Vice President – Strategic Partnerships

Overseeing the Intelligent Driving Group, Emerging Business Unit and He is in charge of Baidu’s strategic partnerships, marketing, public Technology Group. Prior to joining Baidu relations and government relations functions.

https://www.linkedin.com/in/ya-qin-zhang-070b9/

Lee Liu Senior Vice President – HR Qi Lu Vice Chairman

Lee Liu currently serves as the senior vice president in charge of human Qi Lu has served as vice chairman of Baidu’s board of directors since resources functions. February 2017, and previously served as COO from January 2017 to June 2018. https://www.linkedin.com/in/lee-liu-6bb6887/ https://www.linkedin.com/in/qilu1/

Victor Liang Vice President and General Counsel Wei LIU CEO of Baidu Ventures

Victor Liang joined Baidu in June 2005, and became vice president and Baidu Ventures (BV) is an early stage investment fund focused on general counsel in June 2011. Mr. Liang leads overall legal functions. expanding the horizons of what AI and technology is capable of.

https://www.linkedin.com/in/liuweicam/ 52 Summary Operational Footprint Intelligence

• China: Hangzhou (HQ and location of Ant Financial HQ) Hong Kong; Taiwan • Business: e-commerce, retail, Internet, AI and technology • USA: San Mateo • Founded: 1999 • Asia Pacific: Tokyo; Mumbai; Melbourne • Global FTE: 64,421 • London: In 2009 opened a London office which will act as its European HQ and initially had 14 staff . The • Global offices: 13 office acts as a regional hub as it aims for it to become a “gateway to China” for international sellers. In 2018 a • CEO: (Chairman) (CEO) team of 60 relocated to a new office in Covent Garden. • HQ: 969 West Wen Yi Road, Yu Hang District, Hangzhou, Zhejiang, 311121, China • Europe: Italy; Paris; Munich; Amsterdam - Has opened in these markets and the teams help international • Revenue: $40bn merchants identify the best products for the Chinese market and assist with logistics and online payments. • Subsidiaries: Ant Financial; Alibaba.com, Guangzhou Evergrande FC, , Taobao, • Data Centre locations: offers an expanding network of CDN nodes and deployment regions, UCWeb, , AliExpress, Juhuasuan.com, 1688.com, including the first public cloud data centre regions in the Middle East (Dubai) and Indonesia, a string of Alimama.com, , Lazada, , Alibaba Cloud strategic data centers in Asia, and a strong presence in North America, Europe, and Australia. • Mission: We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.

Key UK & Ireland Operations 60 Staff

London (Europe HQ)

53 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key Functions include Engineering with Sales, IT and Operations jointly following.

• Total headcount across the business has increased 17% over 2 years.

• Main increase in new openings were Engineering and IT.

• Number of hires has decreased since two years ago but peaked in 2017.

• UK Employment Register shows headcount has increased 300% between 2013-18. Although this sounds high the actual numbers were 5 staff in 2013 to 20 staff in 2018.

54 Areas of Interest / R&D Investment / Challenges Recent News

• For Europe Alibaba are focussing on two main objectives: • January 2017: Alibaba on conquering Europe in a ‘different way’ • 1) Connect more businesses and brands in Europe with consumers in China. “We’re not doing what you’d expect us to do. We’re not going toe-to-toe with local ecommerce players or • May 2018: Alibaba wants to build logistics network that can handle 1 billion packages a day. This also would challenging ASOS or Amazon. We have staff with great expertise in what those Chinese require an investment of more than (US$15.58 billion), in order to develop the "technical backbone for a smart logistics network", said its co-founder and executive chairman Jack Ma. Specifically, Alibaba would aim to consumers are looking for. We have a logistics network which helps get your product from the UK provide 24-hour delivery across China and 72-hour delivery for international markets. to China. And we have an advertising platform that helps build your brand in China.” In Asia, we • September 2017: Alibaba operates its own logistics business, Cainiao Network. Currently processing 100 million have 552m active consumers, and that grew by 37m last year. It’s honestly quite hard to even find packages a day, Cainiao had been able to bring down cross-border shipping time from an average 70 days to 37m consumers in the UK.” David Lloyd UK MD 10 days for some countries, according to Alibaba. • 2) Get more of its services working in Europe, not for locals, but for Chinese tourists. In China, one of the fastest-growing payment methods is mobile payments, which work by scanning a • June 2018: Alibaba eyes European expansion. Alibaba is growing its teams across Europe, recently relocating to Covent Garden in London with a newly expanded staff of 60. Aggressive growth goals have been set for shop’s QR code with a smartphone. Alibaba’s , which boasts 520m users in China, isn’t Alibaba over the next decade. With plans to hit $1 trillion in gross merchandise value by 2020 and 2b recognised across most of Europe, but David and his team are working to change that, with customers by 2036, Alibaba could effectively become the world’s fifth-largest economy, selling to one in every five people on earth. Harrods, Selfridges, the Body Shop all currently accepting Alipay.

GM Offer / Proposition and Opportunities GM Links

• 18 Alumni from the University of Manchester • eCommerce • 1 Alumni from the Manchester Metropolitan University

• Greater Manchester Logistics offer • DIT Account Manager is Pesheya Swift [email protected]

• Large population of Chinese tourists, students and nationals in GM

• FinTech / Payments

55 Key Contacts

Name Position Name Position

Jack Yun Executive Chairman David Lloyd Managing Director of Alibaba in the UK and Nordics

Founded business in 1999 and served as CEO until 2013. Also board member Joined 2016 and promoted 2017. Was previously with Google. of Foundation board of World Economic Forum and Chairman of the China Entrepreneurial club. https://www.linkedin.com/in/cecilia-kwok-085986114/ https://www.linkedin.com/in/david-lloyd-616a013/

Daniel Zhang Director and Chief Executive Officer Cecilia Kwok Office of Executive Vice Chairman at

Joined 2007 and named CEO in 2015. Working in the executive teams office.

https://www.linkedin.com/in/cecilia-kwok-085986114/

Eric Xiandong Jing and CEO of Ant Financial Kenny Ho Chief of Staff, Office of Executive Vice Chairman, Alibaba

Director since 2016, was previously COO of Ant Financial. Working in the executive teams office.

https://www.linkedin.com/in/kenny-ho-21a2b0/

Joseph C. TSAI Executive Vice Chairman Yana Geng Head of UK & Ireland at Alipay

Joined 1999, now overseas strategic investments and acquisitions. Joined in 2015 and overseas payment ops and relations.

https://www.linkedin.com/in/joe-tsai-4a9120102/ https://www.linkedin.com/in/yanggeng/

J. Michael Evans Director and President –Public Affairs and Special Advisor to CEO on Mei Fang Internal Business Strategic Initiatives in international markets. Working in the Globalization team that looks at Strategic Partnerships Responsible for spearheading public affairs across Europe and Americas. Previously held roles where he led growth in international markets https://www.linkedin.com/in/meicn/

56 Summary Operational Footprint Intelligence

• HQ in Shenzhen; among the other notable sites are a 48,000 sq metre compound that houses R&D centre in • Business: Internet based technology company and cultural enterprise. There are two key Chengdu Hi-Tech Industrial Development Zone; a Data and R&D centre in Tianjin's Binhai Service Outsourcing Park and 17,646 sq metre of Shanghai office space. Tencent Cyber (Tianjin) business segments 1) Social Platforms 2) Digital Content

• Founded: 1998 • All locations: Shenzhen; Chengdu; Haidian; Palo Alto; Seattle; LA; • Global FTE: 44,796 (2017) • Tencent America: Located in Palo Alto, California, Tencent America’s team focuses on gaming and mobile • Global offices: 6 experiences to users. We are small and nimble, but growing rapidly and looking for top talent to propel us forward. Also have offices in LA; Washington; • CEO: , Chairman and CEO • HQ: Tencent Binhai Mansion, Nanshan District, Shenzhen, 518057, China • Tencent Korea: Founded as a field office in 2006 with 1 employee, Tencent Korea has grown to more than 20 people and been responsible for bringing top quality online games to China such as Dungeon Fighter and • Revenue: CNY $237bn Crossfire. Tencent Korea has also started publishing Chinese games in Korea, its first being the web game, • Key Products: WeChat; Weixin; QQ Seven Heroes. While continuing to strengthen its role of securing top quality internet content for the China market, Tencent Korea will also expand into finding content for Tencent to publish in the global market as well • Users: 1bn on WeChat as pursue other business opportunities. • Mission: Improve the quality of life through internet value-Added services

Key UK & Ireland Operations (N/A) •

57 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Total headcount across the business increased 2% compared to two years ago.

• The main function is Engineering roles according to Linkedin.

• There was minimal increases (up 1%) in the number of new Engineering and Art and Design roles.

• There is no data on the UK Employment Register, which confirms they don’t have a UK presence at this point.

• The number of new senior management hires in Sept 2018 is similar to Sept 2016 levels, although there was a high in mid 2017.

58 Areas of Interest / R&D Investment or Challenges Recent News

• 50% of Tencent employees are R&D staff. • March 2018: Tencent is threatening Apple and Spotify’s dominance, especially in South East Asia, also expanding aggressively in India • Investing in areas such as Instant Messaging; e-commerce; Online Payments; search; Gaming. • Also interested in Cloud Computing; Big Data; Artificial Intelligence. • May 2018: Tencent expands Silicon Valley footprint three-fold with new Palo Alto office

• It is driven by China’s Internet Plus Strategy, creating strategic partnerships through open platforms. • May 2018: Tencent expands UK presence with collaboration in cultural industries. Tencent signed a • A key objective is to use technology to accelerate the development of public good. memorandum of understanding with the UK Department of International Trade. The pact is aimed at deepening ties between the social media-to-gaming giant and Britain. The collaboration will cover the cultural • Partners with a range of digital enterprises to lead digital transformation across key industries such as industries, which include a three-year partnership between the BBC and the Chinese company’s film production Manufacturing; Healthcare; Retail and Education. arm, Tencent Penguin Pictures, on co-production, content development, business licensing, and marketing and distribution of documentaries. Tencent already has a prior working relationship with the BBC. Blue Planet II, co- • Smart Retail. produced by /BBC, amassed a record-breaking 220 million views on Tencent’s video streaming site Tencent Video. Tencent will also introduce a British version of the “QQ Speed Mobile Game”, a 3D mobile racing game launched in 2017 that has 100 million registered users. Together with Oxford University, The • In terms of challenges, Tencent is facing increasing government regulation. China has also cracked company will also establish strategic partnership with the British Fashion Council, and team up with British down on online gaming. fashion designers to integrate artificial intelligence technology and big data analysis into fashion design.

• September 2018: Tencent Announces Restructuring as Challenges arise. Tencent will consolidate three business groups to one and create a new group for Cloud and Smart Industries.

GM Offer / Proposition and Opportunities GM Links

• Manchester China Forum have engaged with Tencent. • eCommerce • Logistics • 18 Alumni from the University of Manchester • Strong gaming sector • 2 Alumni from the Manchester Metropolitan University • The Landing – testing labs. • Strong adoption of WeChat across Greater Manchester • Large population of Chinese tourists, students and nationals in Greater Manchester. • FinTech / Payments

59 Key Contacts

Name Position Name Position

Ma Huateng Chairman David Wallerstein Chief Exploration Officer, Senior Executive Vice President

Mr Ma has overall responsibilities for strategic planning and positioning and management of the Group and one of the co-founders and has been 18 years with Tencent, the unusual title reflects his mission: Find moon- employed by the Group since 1999. shot investments that could lead to big payoffs down the road.

https://www.linkedin.com/in/ma-huateng-b00b05152/ https://www.linkedin.com/in/david-w-9ba600

Lau Chi Ping (Martin Lau) Executive Director LU Shan Senior Executive VP and President of Technology and Engineering Group

Joined in 2005 as the Chief Strategy and Investment Officer. In 2006 was LS has been responsible for overseeing the Operations Platform System promoted as President of the Company to manage the day-to-day operation of the Company. Since May 2012, LS has been in charge of management of the Company. of the technical and operational platform, search related products, technology development and operations. https://www.linkedin.com/in/martin-lau-84065a2/

XU Chenye (Daniel Xu) Co-Founder, Chief Information Officer Zhang Zhidong (Tony Zhang) Chief Technology Officer

Based in Shenzhen and oversees the company’s strategic planning and Core Founder and Advisor Emeritus of Shenzhen Tencent Computer development of website properties and communities, customer relations, and System Company Limited since September 2014. Mr. Zhang served as the public relations. Chief Technology Officer of Shenzhen Tencent Computer System Company. https://www.linkedin.com/in/daniel-xu-7575172/

REN Yuxin (Mark Ren) COO, President of Interactive Entertainment Group, Mobile Internet Group Dan Xi SVP of HR and Talent Development and Online Media Group Joined 2002 and has been responsible for overseeing talent development Promoted to Chief Operating Officer in 2012. and functional management since 2008.

https://www.linkedin.com/in/mark-ren-922097b/ https://www.linkedin.com/in/xi-dan-35407b14/

James Mitchell Chief Strategy Officer, Senior Executive VP Zhang Xiaolong Senior Executive VP and President of Weixin Group at Tencent Holdings

Joined in 2011 and was previously with Goldman Sachs.

One of the key creators behind WeChat. https://www.linkedin.com/in/james-mitchell-4b7749/

60 Appendix: Company Profiles

(Remaining Tech Companies in Forbes Top 20 List 2018

61 Summary Operational Footprint Intelligence

• Business: Social Networking • International • Founded: 2006 • Global FTE: 3,372 (2017) • 35 locations globally • Global offices: 35 Offices • 12 Offices in USA; 8 in EMEA; 9 in Asia Pacific; 4 Latin America • CEO: Jack Dorsey • HQ: 1355, Suite 900, Market Street, San Francisco CA 94103 • As of December 2017, Twitter leased 1.6m sq ft of space around the world, including approx. 760,000 sq ft for • Users: 335m (2018) HQ in San Francisco. Also lease data centres in the US and co-location models with partners. During 2016 they • Revenue: $2.4bn entered into several sublease spaces that they are not using. • Products: Twitter • Key Subsidiaries: Vine; Periscope; MoPub; Square (Payments). • London: Teams include: Data Analytics; Design and Research; Machine Learning; Sales, Marketing and • Mission: Reach the largest daily audience in the world by connecting everyone to their Partnerships; MoPub; Market Research; Media Partnerships; Software Engineering; This office contains world via our information sharing and distribution platform products, and be one of largest engineering team outside the US. Jack Dorsey’s payment business square also based here. the top revenue generating Internet companies in the world."

• Dublin: EMEA HQ – teams include: Legal & Policy; Marketing and Communications; HR/People; Sales & Key UK & Ireland Operations Approx. 1,000 Staff UK and Ireland Partnerships; Software Engineering; Trust and Safety; User Services. In 2015 Twitter moved into a new 85,000 187 UK sq-foot office in Dublin, signing a 20 year lease for Cumberland House. Paying an initial rent of €4.6 million per annum, equating to an average of €50 per sq-foot for the office space. It took all of the office accommodation in Cumberland House, with the exception of the fifth and sixth floors, and will take approximately 140 car parking spaces on the 20 year lease, with tenant-only break options after 12 and 15 years. Dublin EMEA HQ London

62 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key functions within the business include Engineering and Sales.

• Total headcount across the business has decreased by 2% over the last 2 years. In 2017, Twitter announced they were cutting 9% of their global workforce to become more profitable so this will continue to go down.

• There was a 13% increase in the number of new Engineering roles being advertised and a 67% increase in the number of new Marketing roles compared to 12 months ago.

• UK Employment Register shows 2018 headcount was 187 (no 2013 figures so have invested in the UK since).

63 Areas of Interest / R&D Investment / Challenges Recent News

• R&D areas include: • July 2018: Twitter's stock plunged when its quarterly earnings report showed a decline in user growth, which the company attributed to its efforts to clean up the site, akin to “gardeners removing weeds”. • Verification process, Identification • Blockchain • August 2018: Twitter CEO commits to fixing the platform's 'toxic' content problem, but gives no timetable. The social networking site that has been overrun by spam, abuse and misinformation. Jack Dorsey said he and his • Tackling bots team are working extensively behind the scenes to stamp out some of the harassment and hate speech that • Key Challenges: How to police, control abusive content, fake news, spam. Social impact of what they do. has generated bad headlines lately.

Jack Dorsey wants Twitter to be much more "transparent“ and open about its actions. • August 2018: Jack Dorsey said that he wants to break the way people follow accounts on the platform to tackle • 5G Technology to support live developments in live streaming bias and break users out of the so-called "echo chamber.“ Such a change could massively change the way Twitter works. • Twitter needs to improve platform safety, combat trolls and and invest in video content. • Sept 2018: Twitter announced it will display live streams more prominently, bumping them to the top of users’ timelines. "How do we earn peoples' trust?" and "How do we guide people back to healthy conversation?" • Sept 2018: Twitter is the second-worst S&P 500 performer. Ratings agency argues that cost growth should Twitter CEO - Jack Dorsey on how to address challenges around content on its platform accelerate. For a business locked in competition with industry giants and under siege from regulators, reported operating expense growth has been amazingly low. Costs aren't likely to retreat anytime soon, Nathanson added, pointing to Twitter's "dire need to improve platform safety" and invest in video content.

GM Offer / Proposition and Opportunities GM Links

• University of Manchester Research into Impact of social media and mental health • AT met Sarah Harvey who runs Square, Twitter Payment business • FinTech / Payments • 18 Alumni from the University of Manchester • Advertising Industry • 6 Alumni from the Manchester Metropolitan University • Analytics • 2 Alumni from the University of Salford • MediaCity / Vodafone 5G pilot project • DIT Account Manager is [email protected]

64 Key Contacts

Name Position Name Position

Jack Dorsey Chief Executive Officer, Chairman Dara Nasr Managing Director UK

Co-founded Twitter in 2006, and returned as chief executive officer in 2015. Joined in 2012 to run the sales operation then in 2015 became UK MD. Additionally, Jack co-founded Square, where he serves as CEO and Chairman. Previously worked with Google.

https://twitter.com/@jack https://uk.linkedin.com/in/dara-nasr-33396a6 https://twitter.com/daranasr?lang=en

Ned Segal Chief Financial Officer Bruce Daisley Vice President, EMEA

Oversees all ​accounting, business development, corporate development, Bruce's team is responsible for the development of Twitter across EMEA. corporate security, financial planning and analysis, investor relations, internal He also runs the top Business podcast, Eat Sleep Work Repeat. audit, real estate and workplace, and tax and treasury. Based in SF. https://www.linkedin.com/in/brucedaisley/ https://twitter.com/@nedsegal

Parag Agrawal Technology Lead Chris Bailes Head of Agency Sales at Twitter

Responsible for Twitter’s technical strategy and overseeing machine learning Currently Head of Trading for Twitter, responsible for driving revenue with and AI across the consumer, revenue, and science teams. bespoke partnerships.

https://twitter.com/paraga https://www.linkedin.com/in/chris-bailes-9a47b116/

Leslie Berland People and Marketing Lead David Wilding Director of Planning, Twitter UK

Responsible for Twitter’s Products, Sales & Marketing; Communications. As Joined in 2014, University of Liverpool graduate. head of people, Leslie leads Twitter’s HR, Recruitment, and learning and organisational development teams. https://www.linkedin.com/in/davidwilding/ https://twitter.com/@leslieberland

Grace Kim Design and Research Lead Sam Hodges Head of Communications at Twitter

Leads product design and research efforts. Joined Twitter in 2015, previously worked for BBC and Channel 4, graduate from Lancaster University. Based in London.

https://twitter.com/@gracie https://www.linkedin.com/in/samhodgescomms/ 65 Summary Operational Footprint Intelligence

• 46% of Huawei’s employees are engaged in R&D • Business: Telecoms

• Founded: 1987 • Huawei operates a global network of 21 R&D facilities including: • Global FTE: 180,000 (51,000 outside China)

• Global offices: 140 Countries • Munich, Germany – All-IP Network, Core Network, High-speed Transmission • CEO: Howard Liang • Paris, France – Telecom Standard, GSM-R • HQ: Bantian Huawei Base, Longgang District, Shenzhen, 518129, Guangdong, China. • Milan, Italy – Microwave • Revenue: $92bn • Moscow, Russia – Wireless Algorithm, Application and Software • Products: 1) Telecom Carrier Networks 2) Enterprise Building/Software Services 3) Devices • Bangalore, India – Software • Key Subsidiaries: HiSilicon; Honor • Dallas, USA – ASIC Technologies and Wireless Algorithm • Mission: To focus on our customers’ market challenges and needs by providing excellent • Ottawa, Canada – Wireline, Wireless, Optical, and IP networking ICT solutions and services in order to consistently create maximum value for our • In addition, Huawei has established more than 20 innovation centres, jointly operated with customers that are customers. focused on developing tailored solutions to meet business challenges.

• UK: 15 Offices employing 1.400 staff . 4 R&D Centres, key sites include Key UK & Ireland Operations • Reading : UK HQ, have been in Reading since 2001. In 2012, Huawei signed up for 139,239 sq ft on a 10 year 1,400 UK Staff lease paying £23/sq ft at Green Park business park. • Ipswich: R&D Centre - Photonic Centre, looking at Ultra High Speed Communications, working towards 5G.

Cambridge • Bristol: R&D Centre looking at microprocessors. • London: R&D Centre looking at Artificial Intelligence (opened Jan 2018). Ipswich • Cambridge: R&D Centre, located on Cambridge Science Park. Originally came here in 2015. Mainly looks at IoT research. 101 staff based across two sites. Also have 40 in team based in Shanghai.

Reading HQ London

66 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key functions are Engineering, followed by IT and then Sales and Operations.

• Total headcount across the business has decreased 1% over 2 years

• UK Employment Register shows headcount has increased 38% between 2013-18 (768-1,061).

• Overall, the number of senior management hires has also decreased

67 Areas of Interest / R&D Investment / Challenges Recent News

• $12bn spent on R&D projects (2017) • 2012-2016 : Acquired Neul, the Cambridge-based IoT company, opened a Narrowband IoT Open Lab with • Huawei invests an average of 10% of annual revenues into R&D Vodafone, helped roll out 4G and broadband networks around the UK for customers including EE and BT, and • Huawei focuses on three domains: begun pioneering the development of 5G technologies 1. Fully-connected networks • 2012: Signed for 140,000 sq ft of office space in Reading as their new HQ. This is part of plan to invest £3.5bn 2. Intelligent computing in the UK over the next few years and increase UK headcount from 800 to 1500 by 2017. 3. Device innovation • 2016: Huawei celebrated 15 years in the UK and launched the Huawei P9, co-engineered with LEICA. Also • Huawei has established joint ventures with Nokia-Siemens Networks in TD-SCDMA solutions, Symantec entered a partnership with BT to research network slicing, and signed a 3 year MoU with Department of International Trade. in security and storage appliances and Global Marine in submarine network solutions. Additionally, Huawei partners with industry leaders through joint labs with companies such as Intel, , • Feb 2018: Huawei announced they were making a £3bn investment into the UK over 5 years for UK technology, IP and Services. Deal was confirmed by Huawei Chairperson and Theresa May during her visit to Microsoft and Infineon, amongst others. Beijing. • Established R&D partnerships with 10 British universities, working together to develop cutting-edge technologies. This includes projects with Universities of Cambridge, Oxford, Cardiff and Imperial College.

GM Offer / Proposition and Opportunities GM Links

• Smart Cities • 18 Alumni from the University of Manchester • IoT • 8 Alumni from Manchester Metropolitan University • Assisting GM in deploying 5G precommercial systems • MediaCity / Vodafone 5G pilot project • 20 Alumni from the University of Salford • 3 Alumni from the University of Bolton

• DIT Account Manager is Aniekan Effanga [email protected]

68 Key Contacts

Name Position Name Position

Liang Hua (Howard Liang) Chairman Anson Zhang UK Managing Director

Mr. Liang holds a doctorate degree from Wuhan University of Technology Anson heads up Huawei's consumer business in the UK. Zhang joined the and joined Huawei in 1995 and held a variety of leadership roles. company as its Finland MD in 2009 before taking up a similar position in the Czech Republic. Based in Reading.

https://www.linkedin.com/in/anson-zhang-a5857713/

Ms. Meng Wanzhou (Sabrina Deputy Chairwoman, CFO Jason Li CFO of Huawei UK Meng) Among other roles, led the founding of five shared service centers around the world, and also promoted the completion of the Global Payment Centre in Been with the business since 2012. Shenzhen, China. https://www.linkedin.com/in/jason-li-09706970/

Chen Lifang Director, President of the Public Affairs and Communications Dept. Don Kelly COO Huawei Technologies UK

Joined in 1995 and has served as Chief Representative of the Beijing Joined 2016, Based in St Albans. Representative Office, Vice President of the International Marketing Dept. Deputy Director of the Domestic Marketing Management Office. https://www.linkedin.com/in/don-kelly-108a883/

Mr. Li Yingtao Director, President of the 2012 Laboratories Victor Zhang President of European Public Affairs and Communication Office

Joined 1997 and has served as Chief of the Sweden Research Centre, Director Responsible for establishing and expanding the strategic relationship of the Product Mgmt Dept of Wireless Marketing, Director of the Research between Huawei Technologies, European institutions and the European Dept of Products & Solutions, Director of the General Technology Office of ICT industry. Was previously Chief Executive for UK and Ireland. Products & Solutions, President of the Central Research & Development Unit. https://www.linkedin.com/in/nickcgraham/

Mr. Peng Zhongyang Director, Vice President of the Corporate Leadership Mgmt Dept Henk Koopmans Chief Executive Officer at Huawei Technologies Research & Development (UK) Joined 1997 and has served as Technical Service Engineer of the South China Area, Transmission Project Manager and Development Engineer of the Russia Joined 2017, based at the Cambridge R&D Centre. Representative Office, General Manager of the Yemen Representative Office, Assistant to President of the Middle East and Northern Africa Region. https://www.linkedin.com/in/henkkoopmans/ 69 Summary Operational Footprint Intelligence • Business: Consumer electronics; Semiconductors; Home Appliances • Founded: 1938 • General: 15 Regional Offices; 39 Production Sites; 35 R&D Centres; (Cambridge & Edinburgh) 7 Design Centres • Global FTE: 320,671 (Group) 74,837 (Electronics) (San Francisco; Seoul; Milan; Tokyo; Delhi; Shanghai). • Global offices: 80 Countries • Employee Breakdown: Korea (96,458) Europe/CIS (14,711) Southeast/west Asia & Japan (145,577) China • CEO: Lee Kun-hee (34,843) North, Central & Latin America (25,814) Middle East & Africa (3,268). • HQ: Samsung Digital City, Samsungno, 139, Maetandong, Suwon, South Korea • London: 2018 announced plans to open a 20,000 sq ft digital playground in Kings Cross called Samsung KX • Revenue: $211bn (2017) LDN. An important consumer touch point and brings latest technology to life with curated experiences • Products: LCD/LED Panels; Mobile Phones; Semiconductors; TV’s; Cinema; Cameras • Samsung has started opening dedicated stores to showcase goods. • Key Subsidiaries: Samsung Medison (Ultrasound manufacturer) Telecommunications; Harman • Samsung SDI – business focussed on creating energy and cutting edge materials. Manufacturer of Industrial industries (Automaker products) rechargeable batteries for IT industry, automobiles, technology. HQ & R&D centre in Korea and a • Mission: Vision 2020 "Inspire the World, Create the Future". The Vision 2020 is at the core manufacturing plant for large sized batteries. Also plants in Michigan for automotive business, Battery Sales of our commitment to create a better world full of richer digital experiences, Division in San Jose. Production facility for automotive in Austria & China. Corporate Management in Hong through innovative technology and products. The goal of the vision is to become a Kong. beloved brand, an innovative company, and an admired company.

Key UK & Ireland Operations Edinburgh 1,129 UK Staff

Cambridge

London

70 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Total headcount across the business has remained static over the last 2 years. There is large difference in the Linkedin Data and the Company Data we sourced from the website. This could be due to the electronics business and group numbers.

• There has been a 1% drop in the number of Sales and Marketing staff compared to 12 months ago.

• Overall the number of senior management hires has also decreased.

• UK Employment Register shows headcount has increased 12% between 2013-18 (1,005-1,129).

71 Areas of Interest / R&D Investment / Challenges Recent News

• September 2017: Samsung AI speaker launching next year. • R&D spend 16.8tn KRW (2017) • June 2018: Samsung to invest $22bn on 5G, A.I and Semiconductors. • Areas of interest include; • 5G • August 2018: Samsung expects to create 40,000 new jobs over the next three years. • Artificial Intelligence • Sept 2018: Samsung plans lower chip growth amid price concern. Samsung is planning to curtail growth in • Semiconductors memory chip output next year to keep supplies tight amid an expected slowing in demand, according to people briefed on the matter. The move would help maintain or drive up semiconductor prices, the people said, • Education and employment; have a number of programmes such as 1) Smart School 2) Tech asking not to be identified discussing the plan. Institute 3) Solve for Tomorrow School Competition Project • September 2018: Announce cybersecurity requirements for third-party IoT devices on its cloud system. • Energy and cutting edge materials. • Battery Technology. • September 2018: After opening world's biggest factory, Samsung now plans to stop TV manufacturing in India. Just months after Samsung inaugurated its new mobile phone manufacturing facility in Noida, which is also the • Audio Visual Technology; AR / VR world’s largest mobile factory, the tech giants is reportedly exploring a plan to move its TV production unit out • Microprocessor of India. Samsung is reportedly looking to shift its Chennai facility and plans to start importing TV units from Vietnam. • Energy Efficiency

GM Offer / Proposition and Opportunities GM Links

• 18 Alumni from the University of Manchester • AR VR / Immersive Technologies • 16 Alumni from Manchester Metropolitan University • Advanced Materials • Graphene • 2 Alumni from the University of Bolton • 5G - MediaCity / Vodafone 5G pilot project • 12 Alumni from the University of Salford • Digital Skills Partnership • Argent were Landlord when leased space at Kings Cross • User Experience • DIT Account Manager Neil Quinlan [email protected]

72 Key Contacts

Name Position Name Position

Kim, Ki Nam President and CEO and Chairman Dr Federico Casalegno Chief Design & Innovation Officer at SDIC Samsung Electronics

Appointed President & CEO 2018. Since early 1994, I've led advanced research and worked on strategic design innovations in a wide range of areas and industry sectors.

https://www.linkedin.com/in/federicocasalegno/

Moon Soo (MS) Kim President and CEO, Europe Conor Pierce Samsung Vice President, IT & Mobile. United Kingdom & Ireland

Appointed to role in 2017 and joined business in in 1988, MS has held a Full multi-billion P&L responsibility for Samsung handsets, wearables, variety of roles across the organisation, including corporate, product and accessories, tablets and the IoT Smart Things business. Leading a team of product marketing senior leadership positions. 300 people through a business and digital transformation.

https://www.linkedin.com/in/conorpierce/

Hadrian Baumann President and CEO, Samsung Electronics UK and Ireland Aleyne Johnson Director of Government and External Relations at Samsung Electronics

Appointed as President of Samsung Electronics UK and Ireland in May 2017. Prior to this role Hadrian headed up Samsung Electronics’ local operations. Joined 2014, also Board member Tech UK.

https://www.linkedin.com/in/aleynejohnson/

BK Yoon CEO of the Consumer Electronics Tess Smillie Vice President Human Resources, Samsung UK & Ireland

He currently heads Samsung’s Visual Display, Digital Appliances, Printing Joined 2013. Solutions and Health & Medical Equipment Business. In addition, he also acts as the company’s . https://www.linkedin.com/in/tesssmillie/?originalSubdomain=uk

Dr. Kinam Kim President & CEO – Semiconductor/Electronics Device Solutions Division Gregg Hardie Head of Public Sector at Samsung

Runs their overseeing global operations of the Memory, System LSI and Building and running a team to drive business across the entire range of Foundry business units and semiconductor business. Samsung's B2B products across all public sector verticals.

https://www.linkedin.com/in/kinam-kim-4b17368b/ https://www.linkedin.com/in/gregg-hardie-6201b71/

73 Summary Operational Footprint Intelligence

• Business: Enterprise Cloud Computing, Software • Global Corporate Offices: 26 Americas; 35 Europe; 24 Africa; 12 Middles East; 24 Asia Pacific • Founded: 1977 • Employment: 138,000 breakdown • Global FTE 138,000 • 40,000 Developers and Engineers • Global offices: 97 countries • 16,000 Support and Service specialists • CEO: • 19,000 Implementation Consultants • HQ: 300 Oracle Parkway, Redwood Shores, California 94065, USA • EMEA Offices: Reading; Bucharest; Johannesburg; Malaga; Nairobi; Potsdam; Germany. • Revenue: $39bn (2018) • Reading: UK HQ Based across 5 buildings. • Products: Applications; Database; Enterprise Manager; Fusion Middleware; Workstations. • Scotland, West Lothian: Customer Visit Centre EMEA. • Services: Business Software; Cloud Computing; Applications; Consulting; SaaS; laaS; DaaS • Field Offices: Each Oracle field office provides specific services to customers, from sales and consultation to • Mission : Speed information delivery with integrated systems and a single database. education and support. These are located in: London, Manchester, Reading, Birmingham, Reading, Bristol, Reduce cost and maintenance cycles with open, easily available Leeds, Linlithgow. components. Improve operational efficiency with technology and best practices

Key UK & Ireland Operations Linlithgow 4,622 Staff, UK

Belfast Leeds Manchester

Birmingham Dublin London

Bristol Reading

74 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key functions include Engineering; IT Sales and Consulting.

• Total headcount across the business has decreased by 1% over the last 2 years.

• There is a very small (1%) increase in the number of new Consulting roles being advertised.

• The number of senior management hires has decreased compared to two years ago.

• UK Employment Register shows headcount has modestly decreased (1%) between 2013-18 (4,680-4,622).

75 Areas of Interest / R&D Investment / Challenges Recent News

• R&D spend was $6.1bn in 2017 • August 2018: Oracle Construction and Engineering today unveiled its Innovation Lab, Oracle Construction and • Areas of interest include: Engineering today unveiled its Innovation Lab, a unique facility designed to accelerate efforts to help project- • Connected devices and asset-intensive explore the latest technologies and drive digital transformation. • Cloud Technology • September 2018: Oracle Will Ride Two Strategic Products Into Cloud Leadership. Emphasizing strong • Autonomous vehicles momentum in the “two strategic products that will determine our future,” Oracle Executive Chairman and CTO Larry Ellison said during Oracle’s first-quarter earnings call that the company is “well on its way” to becoming • Drones the world’s largest cloud application vendor and is poised to gain share in the cloud infrastructure segment • Augmented reality; visualization “very, very rapidly”. Those two strategic products? Cloud-based ERP and Oracle Autonomous Database Cloud Service. ERP (enterprise resource planning), which encompasses applications that manage financial, inventory, • Artificial intelligence tools and other core business processes, is the largest segment of the enterprise application market. Oracle • Big Data Database is already the world’s most popular and technically advanced database, Ellison said. And as an autonomous cloud service, Oracle Database is now self-managing and self-patching, so it not only performs • Blockchain substantially better than comparable products, he said, but it’s also more reliable, more • IoT secure, and much less expensive to operate. • Cyber Security

GM Offer / Proposition and Opportunities GM Links

• Immersive Technologies • DIT Account Manager [email protected] • IoT / Smart Cities • Data Analytics • Cyber Security / GCHQ announcement

76 Key Contacts

Name Position Name Position

Larry Ellison Chairman and Chief Technology Officer Loïc Le Guisquet President, EMEA and Asia Pacific

Co-founder, Executive Chairman and Chief Technology Officer Manages the company’s operations in these regions and sits on Oracle’s Executive Management Committee.

https://www.linkedin.com/in/larry-ellison-5a4a84157/ https://www.linkedin.com/in/loic-le-guisquet-83ab497

Safra Catz Co-Chief Executive Officer Joyce Westerdahl Senior Vice President, Cloud Systems for the EMEA region

Has been an executive since 1999, and a board member since 2001. Joined Oracle in 1997 and held MD Ireland and Israel and Country Leader for the UK.

https://www.linkedin.com/in/safra-c-96780667/ https://www.linkedin.com/in/dermot-o-kelly-70045b/

Mark Hurd Co-Chief Executive Officer David Donatelli Executive VP, Cloud Business Group

Member of Oracle’s board of directors. Mark joined Oracle as president in Dave is executive VP for the worldwide sales and marketing strategy for 2010 and became CEO in 2014. Oracle Cloud solutions, reporting to CEO.

https://www.linkedin.com/in/markvhurd/

Mark Sunday Chief Information Officer Alain Blanc Senior VP EMEA

Mark is responsible for providing the global communications, computing, and Oracle’s EMEA Applications team is at the vanguard of digital security infrastructure that enables Oracle’s internal business operation transformation, as businesses make the switch from on-premise to cloud solutions. https://www.linkedin.com/in/marksunday/ https://www.linkedin.com/in/alain-blanc-49b284a/

Mary Ann Davison Neil Sholay Vice President Digital Innovation

Has served on the Defence Science Board and was a member of the Centre Responsible for Oracle’s go to market strategy and thought leadership for for Strategic and International Studies Commission on Cybersecurity for the Innovation in the Digital marketplace. 44th Presidency

https://www.linkedin.com/in/mary-ann-davidson-235ba/ https://www.linkedin.com/in/neilsholay/ 77 Summary Operational Footprint Intelligence

• Business: Computing, Cognitive and Cloud Computing • US HQ: Located on a 283,000 sq ft main base on a 432 acre campus called the CHQ. There are two other • Founded: 1911 buildings close to this. In New York City IBM has several offices including the IBM Watson HQ in Manhattan. • Global FTE 380,000 Outside New York, major campuses in the US include: Austin, Texas, Research Triangle in Rayleigh; Minnesota • Global offices: 177 countries and Silicon Valley. • CEO: Gina Rometty, Chairman and CEO • UK Operations: Portsmouth (HQ with approx. 6,000 staff); Bedfont; Bristol; Cambridge; Edinburgh; Greenford; • HQ: 1 New Orchard Road, Armonk, New York, 10504, NY, USA. Greenock; Hursley; Leeds; Milton Keynes; Newcastle; Portsmouth; Nottingham; South Bank; Warwick; Woking. • Revenue: $79bn (2017) Manchester (Location of the IBM Manchester Lab with 42 staff (Blackfriars House City Centre and Sale) • Products: Cloud; Cognitive Computing; Analytics; IoT; IT Infrastructure; Mobile; Security • International: IBM IoT Watson opened in Munich in 2017 and new AI 400 Centre opening in Paris in 2018. • Services: SaaS: PaaS; IaaS. • IBM Research Labs/facilities: 12 locations, HQ in New York; plus California; Austin; Melbourne; Sao Paolo; • Mission: Dedication to every client's success. Innovation that matters – for our company and Beijing; Shanghai; Dublin; Israel; Delhi; Bangalore; Tokyo; Zurich; Nairobi. for the world. • Have 40 Datacentres Worldwide. Key IBM Centres

Key UK & Ireland Operations 13,212 Staff UK

Manchester

Dublin London

Portsmouth (UK HQ)

78 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key functions within the group include IT and Engineering with Sales and Consulting following after.

• Total headcount across the business has decreased by 2% over the last 2 years.

• The number of IT people employed has decreased by 1% compared to 12 months ago.

• The overall number of senior management hires has decreased over the last 2 years.

• UK Employment Register shows headcount has decreased 18% between 2013-18 (16,026-13,212). In 2018 further job cuts were announced, mainly in Sales functions.

79 Areas of Interest / R&D Investment / Challenges Recent News

• Invests 7-8% of its annual revenues back into R&D focussing on high growth, high value opportunities. • October 2011: IBM names Virginia Rometty as first female CEO • R&D Areas of interest • April 2017: IBM is making big investments in the cloud space and announced the opening of four new cloud • Artificial Intelligence data centres in the US, which was followed by news that the company is set to buy Verizon’s cloud and hosting service. • Quantum Computing • Blockchain • May 2017: IBM name Bill Kelleher as UK and Ireland CEO. In the same move, former chief executive David Stokes is stepping into a new role as Chief Operating Officer for IBM Europe. • Cyber Security • Cloud Technology • February 2017: IBM open worldwide Watson IoT HQ in Munich. IBM is investing over $3 billion to bring Watson to IoT – including $200 million to the new Munich centre. Here, the Internet of Things comes of age with • Silicon; and Post Silicon Computer Architecture Nanotechnology advanced Watson cognitive computing technologies and the world’s first state-of-the-art client • Interested in applying above technologies to IoT; Education; Financial Services; Healthcare. ‘collaboratories’. • 12 Global Research Labs. • June 2018: IBM Creates AI robot to debate with humans • Education – IBM keen to support ‘New Collar’ jobs, and help develop the skills for the jobs of the future. • October 2018: IBM Launch new search for London HQ – BNP Paribas advising them, looking for 200,000 sq ft Have an education programme called P-TECH which helps schools develop computer skills. It started in to move into new space by 2022 2010 and now operates across 4 continents.

GM Offer / Proposition and Opportunities GM Links

• Cyber Security • Robin Findlay, Manager of the Manchester Storage Development Lab, [email protected]

• Graphene / Advanced Materials / Semi-Conductors • Mike Broomhead, Healthcare & Life Sciences Industry Architect &CTO, [email protected]

• DIT Account Manager is Neil Quinlan [email protected] • High performance computing / AI

• Supporting Digital Skills

80 Key Contacts

Name Position Name Position

Ginni Rometty Chair and CEO Bill Kelleher Chief Executive, UK and Ireland

Became CEO in 2012, the first woman to head IBM. Bill is responsible for IBM’s operations across the UK and Ireland.

https://www.linkedin.com/in/bill-kelleher-857ab318/

Fletcher Previn Chief Information officer Dr Graham Spitttle Chief Technology officer Europe & VP Software Group

Creating secure global IT, at scale, for 400,000+ IBM employees worldwide. Appointed IBM's Chief Technology Officer and Vice President, Software Group in January 2010, having joined IBM in 1985.

https://www.linkedin.com/in/fletcherprevin/

James Kavanaugh Senior Vice President and Chief Financial Officer Tosca Maria Colangeli General Manager IBM Global Technology Services UK, Ireland

Responsible for leading IBM’s worldwide financial operations. Based in London and been in role 2 years. https://www.linkedin.com/in/james-j-kavanaugh-780629b2/ https://www.linkedin.com/in/tosca-maria-colangeli-b3147510/

Tom King Director Government and Regulatory Affairs at IBM United Kingdom Ltd David Stokes Chief Operating Officer, IBM, Europe

Joined 2014 and leads government affairs. David is responsible for day to day operations as well as leading major strategy and transformation programmes. https://www.linkedin.com/in/tom-king-04a29b7/

https://www.linkedin.com/in/david-stokes-672b6449/

Vineet Khurana CFO - IBM Europe at IBM Gary Kildare Chief Human Resource Officer for IBM Europe

Joined 2016, was previosuly Vice President & CFO - IBM UK & Ireland. Looks after HR across Europe.

https://www.linkedin.com/in/gary-kildare- https://www.linkedin.com/in/vineet-khurana-17b20a6/ 3685741/?originalSubdomain=uk

81 Summary Operational Footprint Intelligence

• Business: Develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products • HQ: San Jose - Business organised into 3 geographies 1) Americas 2) EMEA 3) Asia Pacific • Global FTE: 72,720 (2017) • Founded 1984 • US: Employ 37,000. Key sites in Research Triangle Park (North Carolina) Texas; Georgia; Massachusetts. • Global offices: 380 • CEO: Chuck Robbins • International: Employs 35,900 - EMEA HQ is in Amsterdam and APJC HQ is in Singapore – Bangalore • HQ: 170, West Tasman Drive, San Jose, California, 95134-1706 USA (Globalisation Centre East Campus) Other key locations in Belgium; China; France; Germany; Israel; Poland; UK • Revenue: $48bn • Products Segments: 1) Enterprise and Service provider 2) Small Business 3) Home. • UK & Ireland: UK HQ in Twickenham (opened 1992) . 14 UK locations, key sites in London; Reading; Dublin; • Mission: Shape the future of the Internet by creating unprecedented value and opportunity Galway; Edinburgh; Motherwell (Scotland) in corporate sales and technical functions. In 2009 Cisco signed for for our customers, employees, investors, and ecosystem partners. 27,500 sq ft in Silicon Roundabout that will house 300 staff.

Key UK & Ireland Operations Motherwell 5,000 Staff UK Edinburgh Manchester

Dublin London

Galway

Reading Twickenham (UK HQ)

82 Employee Distribution (Source: Linkedin Sept 2018 Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• The key functions in the business are Engineering; IT; Sales and Project Management.

• Total employee headcount across the business is down 4% compared to two years ago.

• UK Employment Register shows headcount has increased 1,466% between 2013-18 (203-3,178).

• The number of senior management hires is down compared to 2016 levels.

83 Areas of Interest / R&D Investment or Challenges Recent News

• R&D spend $6.1bn (2017) • November 2015: Cisco is opening a new office for 300 staff near London’s silicon roundabout. The company • Current primary interests include: said it will house a major part of Cisco's cloud-based technology division, which is largely focused on mobility and security. It includes Meraki Networks, one of the fastest-growing business areas within Cisco since it was • IoT acquired in 2012.The new London location is in addition to the Finsbury Circus office that was opened in • Domain Security 2009.Cisco's CEO had said in July that Cisco would invest over $1 billion (£660 million) in the UK over the next three to five years. • Analytics • June 2016: Cisco announce Manchester will be its partner for the UK smart cities demonstrator. The project saw • Energy Management 20 organisations ranging from the city council, universities and hospitals, to transport bodies and private businesses – collaborate to embrace the technology and provide data to make Manchester an even better • Key 2017 acquisitions: include companies in AI; Cloud Security; Analytics; Workplace Productivity place to live, work, play and learn, locating activity along Manchester’s Oxford Road Corridor.

• September 2018: Cisco stepping up investments in the India Tech market as part of its second phase of its • Country Digital Acceleration Project: This is a programme focussed on accelerating innovation in a Country Digital Acceleration Programme. This is focussed on innovation and entrepreneurship, 5G use for long-term partnership with national leadership, industry & academia. By accelerating the national Citizens as well as transport modernisation. It already committed $100m in the first phases where it completed 50 projects. digitisation agenda, the country will grow GDP, create new jobs and provide innovation and education across public & private sectors. • June 2018: Successful completion of Smart City IoT Demonstrator, CityVerve

GM Offer / Proposition and Opportunities GM Links

• IoT (Already worked with GM on Cityverve project) • Nick Chrissos, Director of Innovation for Cisco Europe and who led the CityVerve project • Cyber Security / Healthcare • Andy Chew, MD Cisco, UK and Ireland (involved in Cityverve) • Smart Cities / Digitisation about Urbanisation • 30 Alumni from Manchester Metropolitan University Taken from the Cisco website about Manchester “As a critical component of a larger UK effort to improve the lives of urban citizens, Manchester is making key investments in the realm of IoT and healthcare. We're • 25 Alumni from the University of Salford building a model that's based on citizens' real-life needs. This 'bottom-up' approach ensures this smart city is real and relevant to its citizens.” — Andy Chew, MD Cisco UK and Ireland • 5 Alumni from the University of Bolton

84 Key Contacts

Name Position Name Position

Chuck Robbins Chairman and CEO Scot Gardner Chief Executive, Cisco UK and Ireland

Assumed the role of CEO in 2015 and was elected Chairman in 2017. Chief Exec since 2016 overseeing all operations.

https://www.linkedin.com/in/chuck-robbins-9b47a195/ https://www.linkedin.com/in/scot-gardner-57a74216/

Kelly A. Kramer EVP and Chief Financial Officer Mark Patterson SVP, Global Strategy, Planning and Operations

Kelly manages the financial strategy and operations of a company with more As a member of the Sales and Marketing Senior Leadership Team, he is than 73,000 employees. responsible for accelerating strategy to execution. His focus includes simplification to drive growth, transformation, and culture.

https://www.linkedin.com/in/kelly-kramer-2aa8866/ https://www.linkedin.com/in/mark-patterson-009b2355/

Ruba Borno VP, Growth Initiatives and Chief of Staff to CEO Francine Katsoudas EVP and Chief People Officer

As a member of the Executive Leadership Team, Ruba leads business strategy She plays a major role in the company's overall performance, leading and planning across the company, provides market insights to support organisational strategy, promoting operational effectiveness, and Cisco's investment and technology strategies, and informs the CEO agenda. elevating team performance through innovative leadership.

https://www.linkedin.com/in/rubaborno/ https://www.linkedin.com/in/fkatsoudas/

Chris Dedicoat Advisor, Office of the Chairman & CEO Guillermo Diaz Jr SVP and Chief Information Officer

Chris oversees a number of strategic initiatives for Cisco Chairman and CEO Responsible for Cisco's global Information Technology organization and Chuck Robbins. Based in Twickenham. services.

https://www.linkedin.com/in/chrisdedicoat/ https://www.linkedin.com/in/guillermo-diaz-6955b12a/

Michael Timmeny SVP and Chief Government Strategy Officer Joe Cozzolino Advisor, Office of the Chairman and CEO

He manages a global team charged with advancing issues that support Responsible for Cisco’s growing $12 billion global services business. Based Cisco's robust corporate and technology policy agenda worldwide. in Boston.

https://www.linkedin.com/in/michael-timmeny-72bb286/ https://www.linkedin.com/in/joecozzolino/ 85 Summary Operational Footprint Intelligence

• Business: HP Develops PCs, printers and related supplies, 3D Printing solutions. Hewlett • 100+ offices globally Packard Enterprise has 2 divisions: Enterprise Group, which works in servers, storage, networking, consulting and support, and Financial Services. • International • Founded: 2015 (after split with Hewlett Packard) • Global FTE: 55,000 (HP) 66,000 (Hewett Packard Enterprise) • Africa – 3 offices • Global offices: 100+ • America – 12 offices • CEO: Dion Weisler (HP) Antonio Neri (Hewett Packard Enterprise) • Asia Pacific - 16 • HQ: 3000 Hanover Street, Palo Alto, California 94304-1185, USA. • Europe - 42 • Revenue: $52bn (HP) $66bn (Hewett Packard Enterprise) • Middle East - 50

• UK: Bracknell (HQ) London; Warrington; Erskine, Bristol

• Research Labs - HP have 4 Research Labs • Palo Alto: Opened in 1996 and the largest of its kind. There are three labs located here: Key UK & Ireland Operations 2,871 Staff UK • 1) Print Lab • 2) Emerging Computer Lab which researches technologies, applications and services Warrington • 3) Immersive Experiences Lab, headed up by Site Director Shane Wall.

Dublin Bracknall

London

86 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin)

Conclusions

• IT, Sales and Engineering are the key functions within the business.

• Employee headcount across the business is down 13% compared to two years ago.

• The number of new senior management hires is down compared to two-years ago.

• UK Employment Register shows headcount decreased 33% between 2013-18 (4,308-2,871).

87 Areas of Interest / R&D Investment / Challenges Recent News

• R&D business called HP Labs and focuses on: • August 2015: HP, formed in 2015 when the then Hewlett-Packard Co was spilt into two. • Emerging Compute - researches the technologies, applications, and services that will drive a new era of immersive, seamless collaboration and persistent connectivity at home and at work. It aims to unlock • September 2018: HP plans entry into refurbished market in India. HP Inc is exploring entry into the refurbished human potential by looking at the ways ambient computing, sensors, natural language detection, market for personal computers in India, as part of its push to make affordable products. audio/video analytics, and new information displays to deliver experiences that enhance peoples’ lives.

• Immersive Experiences - Driven by megatrends such as wide-scale urbanization, IoT and shifting • June 2018: HP sees up to 5,000 job cuts as part of restructuring plan. HP Inc. now expects 4,500 to 5,000 populations, the Lab’s mission is to understand people and their practices in order to craft the best employees to leave the company by the end of fiscal 2019.The layoffs are part of an ongoing restructuring plan, the PC maker said. experiences with future technologies.

• September 2018: HP Pitches 3-D Metal Printer in Bid to Expand in Manufacturing. The largest maker of • Print Adjacencies & 3D - The sciences applied to advanced printing technology are already making 3D personal computers, is making a big push into the manufacturing industry with its first printer that can churn printing less expensive, faster and open. Now, the same technologies are being used to innovate in out 3-D metal parts. HP is unveiling the Metal Jet printer, and some early customers, at a manufacturing trade areas not yet imagined, from medical diagnostics to next-generation manufacturing. show in Chicago on Monday. Engineering firm GKN Plc are using the printers in its factories to produce parts for companies including Volkswagen AG, one of the biggest automakers. • Security - Ensuring connected devices – PCs, smartphones, printers, home appliances and emerging technologies that blend the physical and digital worlds – remain trustworthy and resilient.

GM Offer / Proposition and Opportunities GM Links

• 43 Alumni from the University of Manchester • 3D Printing • 12 Alumni from Manchester Metropolitan University

• Cyber Security • 5 Alumni from the University of Bolton

• DIT Account Manager is Neil Quinlan [email protected] • Immersive technologies

• Connected devices / smart city / smart workplace

88 Key Contacts

Name Position Name Position

Dion Weisler President & Chief Executive Office HP Nick Lazaridis President, EMEA Region HP

Dion became President and CEO of HP Inc. In 2015 after leading the He is responsible for managing all of HP’s operations, growth, and company through one of the largest and most complex separations in profitability throughout the EMEA region. corporate history. https://www.linkedin.com/in/nicklazaridis/ https://www.linkedin.com/in/dion-weisler-4355183/

Steve Fieler Chief Financial Officer HP Kim Rivera Chief Legal Officer and Government Affairs HP

Responsible for all aspects of financial operations including accounting, In this role, she manages the worldwide legal department, responsible for financial planning and analysis, business decision support, tax, audit, treasury all aspects of legal, government affairs, compliance and ethics. and investor engagement.

https://www.linkedin.com/in/stevefieler/ https://www.linkedin.com/in/kimrivera/

Cathie Lesjak Interim Chief Operating Officer HP Nick Brown Executive Team (formally Chief of Staff to UK and Ireland CEO)

Leads corporate strategy and development, sales strategy and operations, Leading strategy, profitable business growth and partner experience for customer support, indirect procurement, and real estate and workplace the Hewlett-Packard Enterprise Channel Business in the EMEA region. functions. https://www.linkedin.com/in/nickbrownprofile/

Tracy Keogh Chief Human Resources Officer HP Marc Walters Managing Director, UK and Ireland, Hewlett Packard Enterprise

She leads all aspects of HR, including workforce development and Took on this role in 2016 and responsible for all country operations and organization effectiveness, benefits and compensation, staffing, global oversees a portfolio that spans Hybrid IT, IntelligentEdge and Pointnext inclusion and diversity, and HR processes and information management. Services.

https://www.linkedin.com/in/tracy-keogh-354a8514/detail/photo/ https://www.linkedin.com/in/marcwaters/

Shane Wall Chief Technology Officer HP Antonio Neri Chief Executive Officer Hewlett Packard Enterprise

In this role, Shane drives the company’s technology vision and strategy, new During his 20+ years at Hewlett-Packard, he has held numerous business incubation and the overall technical and innovation community. leadership positions. Most recently, he served as Executive Vice President and General Manager of HPE’s Enterprise Group. https://www.linkedin.com/in/shanewallcto/ https://www.linkedin.com/in/antonio-neri-6079bb6/ 89 Summary Operational Footprint Intelligence

• Global: As of Dec 2017 Intel own 49.2m sq ft of facilities (31.3m sq ft US and 17.9m sq ft Globally) plus 7.9m sq • Business: Worlds second largest semiconductor chip maker by revenue (Samsung No.1) ft leased (1.6m sq ft US and 6.3m sq ft Globally) • Founded: 1968 • Manufacturing footprint: Most WAFER manufacturing (microprocessors/chips) is conducted in the US from • Global FTE: 106,000 (2017) their Santa Clara HQ plus Oregon, Arizona and New Mexico but also have locations in Ireland, Israel, Malaysia, • Global offices: 63 countries Vietnam, Chengdu and Dalian (China) and Vietnam (see below). • CEO: Robert Swan • Largest workforce is concentrated in Washington, Oregon with 18,600 employees at several facilities. • HQ: 2200 Mission College Blvd, Santa Clara, California, 95052, USA. • Ireland: Locations in Shannon (200 staff) Belfast and Wicklow (200) with rest of 4,500 in Leixlip Kildare. Began • Revenue: $63bn operations in 1989 and since invested over £13.9bn in the 360 acre site. The Kildare campus is home to the • Products: CPU’s; Microprocessors; Modems; Mobile Phones; Chipsets; Vehicle Automation semiconductor WAFER fabrication facility which produces the latest silicon microprocessors. Today more than • Subsidiaries: Mobileye; McAfee; Here. 4,500 staff work on the site. The site also has R&D activities such as: Silicon Nanoelectronics Research Team • Mission: Delight our customers and shareholders by relentlessly delivering the platform and and the Innovation Open Lab. In 2014 announced they were investing $5bn in upgrade of the campus. technology advancements that become essential to the way we work and live. • UK: Swindon (1,000 FTE EMEA HQ Contains Sales & Marketing; HR, Finance; Corporate Relations and IT. London (Intel Solution Centre which provides enterprise consulting). Manufacturing Sites Key UK & Ireland Operations 4,500 Staff Ireland Approx. 1,000 UK Belfast Kildare

Shannon London (Canary Wharf)

Wicklow

Swindon, Wiltshire, UK HQ

90 Employee Distribution (Source: Linkedin Sept 2018) Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Key functions include Engineering, followed by Operations, IT then Quality Assurance.

• Total employee headcount across the group has slightly increased across the group (1%) compared to two years ago.

• UK Employment Register shows headcount has decreased 8% between 2013-18 (947-872).

• The number of senior management hires has dropped significantly compared to two years ago.

91 Areas of Interest / R&D Investment / Challenges Recent News

• R&D spend in 2017 was $12.1bn. • September 2018: Intel CEO List Eyes Outsiders in Break With Tradition. Intel has begun narrowing its search for a new chief executive officer and could bring in an outsider to lead the world’s second-biggest chipmaker for • Areas of interest include: the first time. More than two months after the abrupt ouster of Brian Krzanich, Intel has made initial contact • Development of new microarchitectures with several candidates, identifying some that want the role and others who aren’t interested. • Advancing manufacturing process technology • A.I • September 2018: Intel and Alibaba announce new partnership. Alibaba announces A.I chip unit, new Intel IoT • 5G Wireless connectivity edge partnership is to set up a dedicated chip subsidiary. It aims to launch its first self-developed AI inference • Autonomous vehicles chip, which could be used for autonomous driving, smart city applications, and logistics, in the second half of 2019, the company said this week

• In terms of challenges, Intel has announced major redundancies in the last couple of years as it realigns the business away from the PC market and more towards Data and IoT. • September 22018: Intel opens in Toronto. Chip-maker Intel is getting back into making dedicated graphics processing units (GPUs) for the first time in two decades. Announced that the key engineering and design work for the project will happen in Toronto creating double digit job numbers.

GM Offer / Proposition and Opportunities GM Links

• 69 Alumni from the University of Manchester • Graphene • Advanced Materials • 16 Alumni from Manchester Metropolitan University • Semi-conductors • 15 Alumni from the University of Salford • A.I • 23 Alumni from the University of Bolton • MediaCity / Vodafone 5G pilot project • DIT Account Manager is Magnus Oman [email protected]

92 Key Contacts

Name Position Name Position

Robert Swan Chief Executive Officer Videsha Proothveerajh EMEA Strategic Growth Director

Appointed CEO in 2018. Was previously CFO. Nine years with the business leading EMEA growth. https://www.linkedin.com/in/robert-swan-021512168/ https://www.linkedin.com/in/videshaproothveerajh/

Greg Pearson Global Policy Officer / Government Affairs Lead Matthew Smith Chief Human Resource Officer

With technology at the centre of every policy discussion, it is essential for Intel to engage with governments and regulatory authorities across our major 21 years with the business lead all group HR function. markets and operating sites. https://www.linkedin.com/in/matt-smith-63788213/ https://www.linkedin.com/in/gregpearsonintel/

Ian Jones General Manager, Intel Technology UK Allon Stabinsky General Counsel

Ian is currently General Manager, Intel Technology UK with responsibility for Leads Legal Department, a worldwide organization of approximately 500 the strategic relationship with UK government and industry. talented legal professionals.

https://www.linkedin.com/in/ian-jones-2462714?originalSubdomain=uk https://www.linkedin.com/in/allon-stabinsky-572944117/

Paul Tolliver Chief Information Officer Aicha Evans Chief Strategy Officer

Responsible for more than 6,000 worldwide IT professionals who are Responsible for driving Intel’s long-term strategy as we transform from a advancing Intel's digital transformation. PC-centric company to a data-centric company, as well as leading rapid decision making and company-wide execution of the strategy. https://www.linkedin.com/in/paula-tolliver-57059911 https://www.linkedin.com/in/aicha-evans-4365731/

Dr Michael Mayberry Chief Technology Officer and MD Intel Labs Thomas Lantzsch General Manager IoT Group

He is responsible for Intel’s global research efforts in computing and Responsible for Intel® architecture computing solutions across IoT market communications. In addition, he leads the Corporate Research Council, which segments, including manufacturing, industrial, retail, transportation, smart drives allocation and prioritization of directed university research across Intel. buildings and homes, and aerospace.

93 Summary Operational Footprint Intelligence

• Business: Develops, sells repairs and supports computers and related products. • US: HQ in Red Rock Texas (14,000 staff across 2,100,000 sq ft of space) and regions largest employer. Also • Founded: 1984 have major offices in Nashville; Tennessee; Oklahoma City; Illinois; Portland; North Carolina; Minnesota; • Global FTE: 101,800 (2017) Kentucky; Nebraska; Miami. US and India are the only countries that have all of Dells business functions; and • Global offices: 32 provide support globally – R&D; Manufacturing; Finance; Analysis; Customer Care. • CEO: Michael Dell • HQ: One Dell Way, Red Rock Texas, 78682, USA • International: Malaysia; Xiamen (China) Manila; Chennai, Hyderabad and Noida (India) Brazil; Bratislava; • Revenue: $54bn (2017) Poland; Panama; Casablanca; Montpellier (France). • Products: Personal computers; data storage devices; software; HDTV’s; network devices • Key subsidiaries: Alienware; Dell Boomi; Dell Force10 • Ireland: Dublin; Limerick – Dell computers for EMEA are assembled in Limerick and at its peak employed 4,500 • Mission: To be the most successful IT systems company in the world by delivering the best people but in 2009 made massive cuts by shifting 1900 jobs to Poland. In 2015 it announced it was creating customer experience in all markets we serve. In doing so, Dell will meet customer 100 R&D roles Limerick where 1200 are still employed expectations of the highest quality. • UK • Bracknall: UK HQ - In addition to the main UK sites, the team also has a large percentage of its workforce Key UK & Ireland Operations Glasgow 2,500 Staff in UK based as remote workers. 2,300 Staff in Ireland • London: Sales and Sales Support Edinburgh • Nottingham: This is the location of the flagship Dell Services UK office. • Edinburgh: Teams here look after Dell SecureWorks operations. The office is home to 70 staff working across Nottingham Sales, Sales Support and Services Support. Dublin London • Glasgow: Opened in 2005, UK EMEA and Global customers are serviced here by Sales and Sales Support and Service Functions. 600 staff are based here. Limerick • Manchester: 200 staff, mainly sales support. Bracknell HQ

94 Employee Distribution (Source: Linkedin Sept 2018 Two-Year Employment Growth Trajectory (Source: Linkedin Sept 2018)

Conclusions

• Total headcount across the business has decreased by 7% over 2 years.

• Dell employees do tend to stay with the company a long time with the average tenure 8 years.

• Dell have 1% less IT staff than they did 12 months ago. The number of senior manager hires has also decreased significantly compared to 2016 levels.

• UK Employment Register shows headcount decreased by 17% between 2013-18 (2,052-1,704).

95 Areas of Interest / R&D Investment / Challenges Recent News

• R&D spend was $4.5bn • Main areas of interest include: • October 2016. Dell buys EMC. Dell announced it was buying EMC for an astonishing $67 billion, a record price for a tech acquisition. Dell faced several major legal and regulatory hurdles along with EMC and VMware stock • High Performance Computing holder scepticism along the way, but last week when Chinese authorities gave the go-ahead, the deal was • IoT finally all-systems-go.

• Data Centre • June 2018: Dell Wants to Go Public Again. Dell Technologies wants to buy up the tracking stock for its VMware • Cyber Security unit in a multibillion-dollar cash-and-stock deal that would end its run as a private company. The market is signalling that Dell may have to pay more to complete the transaction. That would end Dell’s five-year run as a • Cloud Technology private company, which began when founder and CEO Michael Dell and Silver Lake Partners did a leveraged • Desktop Visualisation buyout of the company.

• September 2018: Dell EMC is terminating the contract it had with electronics manufacturer Celestica to take • In terms of challenges, Dell is facing a decline in use of PC’s as the industry and users move towards production in-house at its Cork-based facility in Ireland, with hundreds of jobs said to be at risk. Celestica was providing various services for Dell including server builds and labelling hard drives from its Galway site. mobile. Dell’s strategy is to create a one stop shop for enterprise which falls in line behind companies like IBM that have favoured services over software for years. The acquisition of EMC has placed a huge • September 2018: Dell Invests in India R&D Centre. amount of debt on Dell’s balance sheet.

GM Offer / Proposition and Opportunities GM Links

• MIDAS contact is Michael Labarlastier, District Manager for Enterprise North. • Cyber Security (Michael Labarlastier, GM Contact expressed interest in our work here) • 69 Alumni from the University of Manchester • High Performance Computing • IoT • 7 Alumni from Manchester Metropolitan University

• 15 Alumni from the University of Salford

• 19 Alumni from the University of Bolton

• DIT Account Manager is [email protected]

96 Key Contacts

Name Position Name Position

Michael Dell Chairman and Chief Executive Officer Claire Vyvan Senior Vice President - UK & Ireland Commercial Business

Michael is an honorary member of the Foundation Board of the World Based in Reading and responsible for UK & Ireland. Economic Forum and is an executive committee member of the International Business Council. https://www.linkedin.com/in/clairevyvyan/ https://www.linkedin.com/in/mdell/

Tom Sweet Chief Financial Officer Adrian McDonald President, Dell EMC EMEA

Responsible for all aspects of the company's finance function. Joined in 1988, leads EMEA and based in Brentford.

https://www.linkedin.com/in/tom-sweet-1690929/ https://www.linkedin.com/in/adrian-mcdonald/

Jeff Clarke Vice Chairman – Products and Operations Rich Rothberg General Counsel and Government Affairs

In this role, he oversees the global legal department and manages Leads operations, based in Austin and been with business since 1987. government affairs, compliance and ethics.

https://www.linkedin.com/in/jeff-clarke-b592451b/ https://www.linkedin.com/in/richard-rothberg-99623645/

Steve Price Chief Human Resource Officer Lydia Kenney Director Global Real Estate

Leading HR for the world's largest privately-controlled technology company. Responsible for managing and directing real estate transactions.

https://www.linkedin.com/in/stevepricedell/ https://www.linkedin.com/in/lydia-kennedy-53177ab/

Rory Read Chief Operating Officer John Scimone SVP, Chief Security Officer

Rory is responsible for overseeing the strategic direction of the company. Joined in 2017 and based in Austin.

https://www.linkedin.com/in/rory-read-2433218/ https://www.linkedin.com/in/john-scimone-0b2041a1/

97 To discuss further please contact:

Andrew Toolan, Head of Creative, Digital and Tech, MIDAS [email protected] / 07738 027 186

100