DOCSLIB.ORG

The Power of Mobile to Accelerate Digital Transformation in Pakistan

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Power of Mobile to Accelerate Digital Transformation in Pakistan The power of mobile to accelerate digital transformation in Pakistan Copyright © 2019 GSM Association The GSMA represents the interests of mobile GSMA Intelligence is the definitive source of global operators worldwide, uniting more than 750 mobile operator data, analysis and forecasts, and operators with over 350 companies in the broader publisher of authoritative industry reports and mobile ecosystem, including handset and device research. Our data covers every operator group, makers, software companies, equipment providers network and MVNO in every country worldwide and internet companies, as well as organisations in – from Afghanistan to Zimbabwe. It is the most adjacent industry sectors. The GSMA also produces accurate and complete set of industry metrics the industry-leading MWC events held annually in available, comprising tens of millions of individual Barcelona, Los Angeles and Shanghai, as well as the data points, updated daily. Mobile 360 Series of regional conferences. GSMA Intelligence is relied on by leading operators, For more information, please visit the GSMA vendors, regulators, financial institutions and corporate website at www.gsma.com third-party industry players, to support strategic decision-making and long-term investment Follow the GSMA on Twitter: @GSMA planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading research reports across a range of industry topics. www.gsmaintelligence.com [email protected] This report was authored by Kenechi Okeleke, Lead Analyst This document has been financed by the Swedish International Development Cooperation Agency, Sida. This material has been funded by UK aid from the UK Sida does not necessarily share the views expressed in government; however the views expressed do not this material. Responsibility for its contents rests entirely necessarily reflect the UK government’s official policies. with the author. THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN CONTENTS Executive summary 4 1. Pakistan: Government socioeconomic aspirations in context 8 2. Digital transformation in Pakistan and the role of mobile technology 12 2.1 Digital transformation initiatives 12 2.2 Mobile technology – a key enabler of digital transformation 15 2.2.1 Connectivity 15 2.2.2 Digital financial services 18 2.2.3 Tech innovation 20 3. Mobile technology contribution to social and economic progress in Pakistan 25 3.1 Contribution to economic growth 25 3.2 Contribution to national development aspirations in Pakistan 28 3.3 Assessing the impact of mobile across key sectors in Pakistan 30 4. Opportunities ahead to accelerate the impact of mobile-enabled digital transformation on socioeconomic progress 43 4.1 Enhance digital and financial inclusion 46 4.2 A holistic approach to digitisation 52 4.3 Leveraging mobile technology in implementing national development plans 53 3 THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN Executive summary Pakistan is on a national development journey, rooted in the government’s commitment to national and global development goals. Several of these, including the UN Sustainable Development Goals (SDGs), will conclude by the end of the next decade. This underlines the urgent need for the government and other stakeholders to accelerate social and economic development in the country. In recent years, digital technologies have become registration initiatives, digital health solutions and vital tools to drive social development and economic digital learning platforms in the country. For example, growth in Pakistan. Digital transformation is underway mobile-enabled branchless banking services have in the country, with government and public institutions grown significantly over the last decade, reaching 47.2 as well as private and development organisations using million registered accounts as of December 2018, while digital platforms to increase engagement and improve digital birth registration has recorded 740,000 children service delivery to citizens. In recognition of the impact since 2017. of digital technologies, the government’s digital policy aims to transform Pakistan into a knowledge- Mobile’s role in growth and development based economy, while the planned National Digital Transformation Initiative aims to encourage a more The mobile ecosystem in Pakistan plays an increasingly consistent approach to the use of digital technologies important role in economic growth, through its direct to deliver good governance. contribution to GDP and through driving productivity and efficiency gains across different sectors of the Mobile at the centre of transformation economy. In 2018, the total value added generated by mobile operators alone – taking into account direct, Mobile technology is at the heart of digital indirect and productivity effects – was around $16.7 transformation in Pakistan. At a foundational level, billion, equivalent to 5.4% of GDP. Mobile operators it is the bedrock of fast, reliable and affordable and the ecosystem also provided direct employment connectivity. Mobile broadband networks now cover to around 320,000 people in Pakistan in 2018, while 80% of the population, and 97% of internet connections economic activity in the mobile ecosystem continues to are based on mobile connectivity. Mobile technology is generate jobs in other sectors. also enabling the application of the Internet of Things (IoT) across areas including agriculture, clean energy Despite this progress, Pakistan still has much to do to and safe water solutions. Pakistan has nearly 700,000 realise its development aspirations. The country lags cellular IoT connections. behind many of its neighbours in South Asia on several key human development indicators (HDIs), including Beyond connectivity, mobile services such as education, health and gender equality. Meanwhile, messaging and mobile money are enabling the rapid population growth – at nearly double the average effective and efficient delivery of life-enhancing for South Asia – could increase the pressure on existing services to individuals and communities across infrastructure and services, and undermine efforts to Pakistan. Today, mobile technology is the primary enhance social development. channel for digital financial services, digital birth 4 THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN 55 THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN A call for further collaboration To fully realise the opportunity mobile technology increase access to mobile connectivity and accelerate presents to achieve Pakistan’s national development its impact on the lives of individuals and communities. aspirations, there is a need for key stakeholders on the country’s development journey (government, the We have identified three distinct but interrelated development community, civil society organisations, actions for stakeholders to enhance the impact of the mobile ecosystem and the private sector) to mobile-enabled digital transformation on Pakistan’s collaborate on key initiatives and actions that can development aspirations. See Figure 1. Figure 1 Key actions for stakeholders to enhance the impact of mobile-enabled digital transformation Leverage mobile platforms for national development plans Take a holistic approach to digitisation Enhance digital and financial inclusion 6 THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN • Enhance digital and financial inclusion: The agencies and development organisations and majority of Pakistan’s population still do not donors often leads to wastage and inefficiency use mobile internet or have access to formal in the use of resources. A whole-of-government financial services, putting them at risk of missing approach to the planning and implementation of out on the socioeconomic benefits of digital digital initiatives could facilitate interoperability transformation. The exclusion gap cuts across of digital services for citizens and increase their gender, geographic, economic and literacy overall impact on society. lines. For example, women are 37% less likely than men to own a mobile phone in Pakistan. • Leverage mobile platforms for national Addressing the access and usage challenge to development plans: Pakistan’s 12th Five-Year these services is essential to maximising the Development Plan will run from 2019 to 2024. impact of mobile-enabled digital transformation There is a significant opportunity to incorporate in Pakistan. mobile technology into the implementation of the plan, particularly on efforts to improve key HDIs, • Take a holistic approach to digitisation: The such as gender equality, health, education and fragmentation of digital services by government poverty reduction. 7 THE POWER OF MOBILE TO ACCELERATE DIGITAL TRANSFORMATION IN PAKISTAN 1. Pakistan: Government socioeconomic aspirations in context The next decade will represent a pivotal stage in Pakistan’s national development journey. During this period, the Pakistan Vision 20251 aspiration and efforts to achieve the UN Sustainable Development Goals2 (SDGs) will reach a conclusion. The government of Pakistan will also be implementing a number of medium-term development plans, including the 12th Five-Year Plan and the Pakistan One United Nations Programme III (OP III)3 in the first half of the decade. Pakistan has seen some improvement in key social as access to water, energy and sanitation, are also
Load more

Recommended publications
  • Alibaba Kicks Off 2019 11.11 Global Shopping Festival Focus on “New Consumption,” “New Business” & “Green Action”
    Alibaba Kicks Off 2019 11.11 Global Shopping Festival Focus on “new consumption,” “new business” & “green action” Shanghai, October 21, 2019 – Alibaba Group Holding Limited (NYSE: BABA) today kicked off its 2019 11.11 Global Shopping Festival, taking the annual celebration into its second decade with a focus on “new consumption,” “new business” and actively contributing to a greener society. “Our goal is to stimulate consumption demand and support lifestyle upgrade in China through new brands and products. We will enable merchants in China and around the world to grow their businesses through data-driven product innovation and consumer insights, as well as leverage our recommendation technology and content-driven user engagement to delight consumers in urban coastal cities and less-developed areas of China,” said Fan Jiang, president of Taobao and Tmall. “Given its scale, minimizing environmental impact is essential and our technology will ensure it is a green 11.11 Global Shopping Festival.” A star-studded gala in Shanghai will count down to the world’s busiest 24 hours of shopping on the evening of November 10th. New Consumption The 11.11 Global Shopping Festival, which culminates on November 11, taps a global supply chain to meet the growing demand of Chinese consumers for new brands and new products. Over 200,000 brands are participating, one million new products are on offer and more than 500 million users are expected to participate in this year’s festival – about 100 million more than last year. Estimated consumer savings from brand and platform promotions and coupons are around RMB 50 billion.
    [Show full text]
  • Term Report (Daraz.Pk)
    Ter m Report (Daraz.pk) By M. Farhan Jawaid (18529) Supply Chain Management Submitted To: Sir Faisal Jalal TABLE OF CONTENTS COMPANY INTRODUCTION ................................................................................................................... 2 WAREHOUSING AND LOGISTICS .......................................................................................................... 3 CHALLENGES ............................................................................................................................................ 3 PAYMENT COLLECTIONS AND DISTRIBUTION TO SELLER........................................................... 4 DELIVERY OF WRONG PRODUCTS....................................................................................................... 6 ROLE OF IT ................................................................................................................................................. 7 CONCLUSION ............................................................................................................................................. 7 REFERENCES ............................................................................................................................................. 8 1 COMPANY INTRODUCTION Daraz.pk is the pioneer of the online retailing in Pakistan. It has its operations spanned over five countries including Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal. Back to the date, Daraz.pk started as an online fashion retailer started by a group of friends wanting
    [Show full text]
  • Targeting Plan for Attracting the Top Tech Companies to GM
    Targeting Plan for Attracting the Top Tech Companies to GM Andrew Toolan, Head of Creative Digital and Tech, MIDAS September 2018 Contents Executive Summary……………………………………………………………………………………………………………….p1 Which Companies to Target ……………………………………………………………………………………………….p2 Top 21 Companies……………………………………………………………………………………………………………….p3 Type of Information Researched………………………………………………………………………………………….p4 Other Tech Targeting Campaigns……………………………………………………………………………………….p7 Planning Stages and Deadlines…..……………………………………………………………………………………….p9 Appendix: Company Profiles: GAFAM……………………………….………………………………………………………………….p10 Company Profiles: NATU…………………………….……………………………………………………………………….p31 Company Profiles: BAT…………………………….…………………………………………………………………………..p48 Company Profiles: Forbes 2018 List………………………………..…………………………………………………..p61 Executive Summary This paper sets out a plan for building more strategic relationships between Greater The new opportunities could come from innovation driven projects that address a company’s Manchester (GM) and the worlds largest tech companies. The aim is that closer collaboration focus, areas of interest and their challenges. It could also come via market opportunities by will ultimately lead to increased levels of partnerships, investment and job creation. partnering with GM and its various institutions on areas such as ‘digitisation and delivery of public services’. These opportunities will be positioned with the inward investment pitch but MIDAS have selected 21 companies that in 2018, were either the largest tech firms by market help GM stand out from our competitor locations by being more tailored to company needs. capitalisation, major brands or the key employers/job creators within their sector. In order to This Top 21 campaign will run in parallel (and compliment) other tech targeting campaigns develop a more strategic approach we need to get a better understanding of these such as the CDT Sub-Sector Campaign; NexGen Campaign and Emerging Tech/Data City companies in terms of their goals, challenges and areas of focus.
    [Show full text]
  • Internship Report on Daraz.Com.Bd
    Internship Report On Daraz.com.bd Topic: “Takeover of Daraz Bangladesh by Alibaba Group and change in vendor acquisition process at Daraz Bangladesh” Supervised By: Mr Saif Hossain Assistant Professor BRAC Business School BRAC University Dhaka, Bangladesh Submitted By: Md Shakir Uddin Dipta ID: 14304110 BRAC Business School BRAC University Dhaka, Bangladesh Submission Date: 13th December 2018 13th December 2018 Mr Saif Hossain Assistant Professor BRAC Business School, BRAC University Subject: Submission of Internship Report Dear Sir, With due respect and admiration, I am delighted to state that, I am submitting my internship report on “Takeover of Daraz.com.bd by Alibaba.com and change in vendor acquisition process at Daraz.com.bd”. I have successfully completed my three months internship in an online retail platform-based company named Daraz Bangladesh, under the supervision of Md Sahid Alam, Acquisition Manager of Commercial Department. In my whole internship period I was responsible for vendor acquisition under commercial department, which is a process of new seller acquisition and keep update the Daraz vendor. Moreover, I was able to communicate with different corporate person who are responsible for marketing sector of a particular company or store. During formulating this report, I always make sure that this report must be informative and resourceful. I would take the opportunity to thank you sir for the support and guidelines that you have provided, which I hope to continue getting in the future. Sincerely yours, Md Shakir Uddin Dipta ID: 14304110 BRAC Business School BRAC University Acknowledgement In the first place, I would like to thank Almighty Allah for all strength and with the help of Almighty Allah and my parents’ blessings finally I have successfully done my three months ling internship at Daraz Bangladesh.
    [Show full text]
  • Ryan Green Sr
    Commerce Obsessed: How to Map a B2C Customer Journey #MLEU Ryan Green Sr. Manager, Commerce Product Marketing @Greener250 #MLEU #CommerceObsessed [email protected] #MLEU You’ve got to start with the customer CUSTOMER TECHNOLOGY experience and work back toward Flash the technology – not the other way around. Steve Jobs Boxed Software #MLEU My Commerce Experiences & Trends #MLEU Sometimes We Make it Too Easy… #MLEU B2C to B2B…pop up? #MLEU Uber Humanizes My Experience John 4.93 Red Nissan | AET112 Change color Your driver is deaf or hard of hearing. To help you spot your ride, you can change the icon glowing in your driver’s windshield #MLEU Dating Push Notification HINGE HINGE 5m ago 5m ago 19 people from Binghamton joined Hinge in NYC. BINGHAMTON You’re19 75% people more likely from to connect Binghamton with joined Hinge in NYC. hometowners!You’re 75% more likely to connect with HOME Slide for more hometowners! Slide for more NEW YORK CITY LIVE #MLEU Banking & Shopping #MLEU Marketplaces… #MLEU Competition from all angles [Patent Pending] Fulfillment Tmall / Taobao / AliExpress / Online Multi-level for UAVs Rail-borne Lazada / Alibaba.com / Amazon.com Marketplace 1688.com / Juhuasuan / Daraz Physical Whole Foods / Amazon Go / Intime / Suning* / Hema Retail Amazonbooks Ant Financial* / Paytm* Payments Amazon Payments Airborne Underground Youku / UCWeb / Alisports Amazon Video / Amazon Music Digital /Alibaba Music / Damai / Alibaba / Twitch / Amazon Game Studio Entertainment Pictures* / Audible Ele.Me (Local) / Koubei (Local) / Alimama
    [Show full text]
  • Table of Contents FORM 20-F Alibaba Group Holding Limited
    Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(B) OR 12(G) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 ☒ For the fiscal year ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report…………… For the transition period from to Commission file number 001-36614 Alibaba Group Holding Limited (Exact name of Registrant as specified in its charter) Cayman Islands (Jurisdiction of incorporation or organization) 26/F Tower One, Times Square 1 Matheson Street, Causeway Bay Hong Kong (Address of principal executive offices) Timothy A. Steinert, Esq., Company Secretary Telephone: +852-2215-5100 Facsimile: +852-2215-5200 Alibaba Group Holding Limited 26/F Tower One, Times Square 1 Matheson Street, Causeway Bay Hong Kong (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of each class Trading Symbol(s) Name of each exchange on which registered Ordinary Shares, par value US$0.000003125 per share 9988 The Stock Exchange of Hong Kong Limited American Depositary Shares, each representing BABA New York Stock Exchange eight Ordinary Shares Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report: 21,491,994,944 Ordinary Shares Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
    [Show full text]
  • Theme 1 Answers Chapter 1 Case Study
    THEME 1 ANSWERS CHAPTER 1 CASE STUDY: MARS AND BANCO SANTANDER 1. Suggest two raw materials that might be used by Mars. Answers may include: cocoa, sugar, milk, dried fruit, nuts and wrapping materials. 2. Suggest two examples of different workers that might be employed by Mars. Answers may include: factory workers, machine operators, production line workers, supervisors, managers or quality inspectors. 3. Suggest two services that might be provided by Banco Santander. Answers may include: the provision of current accounts, insurance policies, loans and overdrafts, credit cards or savings accounts. 4. Discuss in groups the possible reasons why Mars may use more machinery in its operations than Santander. The provision of services such as banking often requires more people in production. This is because the service industry often involves carrying out tasks for customers that are likely to be done by people. In contrast, Mars is a manufacturer and many of its products are produced on production lines in highly automated factories. Most of the processes used to make chocolate bars, including wrapping and packaging, can be carried out by machines. The use of labour is not significant in relation to the amount of machinery. However, with more and more people using online banking, the numbers of people employed in the provision of financial services is falling. An increasing number of financial services can be provided online with a small amount of contact between bank employees and customers. ACTIVITY 1 CASE STUDY: JINDAL STEEL AND POWER 1. What is meant by the term manufacturing? One important aspect of production is manufacturing.
    [Show full text]
  • Amjad Ahmad: You're Listening to a Leading Voice in Shaping Middle East Business and Economy
    Amjad Ahmad: You're listening to a leading voice in shaping Middle East business and economy. I'm Amjad Ahmed and this is EmpowerMe Conversations. Let's jump in. Hi, everyone, and thanks for joining us. Today’s EmpowerMe Conversations is with a seasoned operator who has managed e-commerce businesses in the challenging markets of Africa and Pakistan. He is now a rising star in his home country, building the largest home furnishings business in the Middle East- Homzmart. Welcome Mahmoud. Mahmoud Ibrahim: Thank a lot Amjad. Thanks a lot for having me today, and it's always great to catch up with you and talk about the ecosystem in the region. Thanks a lot. Amjad Ahmad: Good to see you. So tell me, aside from a few years at Cisco, you've been a risk taker and worked and founded startups, what made you choose that path? Mahmoud Ibrahim: Yeah, okay. I think I was there since the beginning, I think I was this kind of guy that I want to start very early in my career, not sure why. I should have enjoyed my life more than this, but I think I started really early. I think I was like 17, 18. And then soon I decided that I want to do something different. Like, of course, the school and corporate life is really good and it gives you the whole stuff in a different way and on a bigger scale. But at the same point, like building stuff from scratch give you self satisfaction somehow to some people that I wanted to see it myself and have an impact on this.
    [Show full text]
  • What's New This Year?
    OVERVIEW ▪ Alibaba’s 11.11 Global Shopping Festival, ▪ What truly sets 11.11 apart is how Alibaba hosted annually on November 11, is the leverages its innovative technologies to world’s largest 24-hour online shopping redefine the commerce experience for both event in terms of GMV. brands and consumers within the Alibaba digital economy. ▪ The event began in 2009 with a total of RMB52 million (US$7.8 million) in GMV. It ▪ This year will focus on “new consumption,” has evolved from a 24-hour sales day to a “new business” and green action. More than global shopping and entertainment 200,000 brands from 78 countries and celebration, generating RMB213.5 billion regions will participate in 11.11 this year, (US$30.8 billion) in GMV in one day in 2018. with one million new products on offer. WHAT’S NEW THIS YEAR? NEW CONSUMPTION, NEW BUSINESS Alibaba is leveraging its technologies to create redefined consumer experiences and meet the growing demand of Chinese consumers for new brands and new products. o New products: One million new products will be on offer and 215 leading international brands such as Lancôme, SK-II, YSL Beauté, Givenchy and Shiseido will debut more than 240 11.11-themed special edition products. o Tmall 2.0: Thousands of brands and merchants will roll out their upgraded stores, called the Tmall Flagship Store 2.0, during 11.11. The stores offer brands more tools and opportunities for customization to deepen engagement and interaction with their consumers. GLOBAL REACH o More than 22,000 international brands from 78 countries and regions will participate in this year’s 11.11 on Tmall Global, Alibaba’s dedicated channel for cross-border e-commerce, providing an expansive international product selection for consumers.
    [Show full text]
  • Alibaba Kicks Off 2019 11.11 Global Shopping Festival Focus on “New Consumption,” “New Business” & “Green Action”
    Alibaba Kicks Off 2019 11.11 Global Shopping Festival Focus on “new consumption,” “new business” & “green action” Shanghai, October 21, 2019 – Alibaba Group Holding Limited (NYSE: BABA) today kicked off its 2019 11.11 Global Shopping Festival, taking the annual celebration into its second decade with a focus on “new consumption,” “new business” and actively contributing to a greener society. “Our goal is to stimulate consumption demand and support lifestyle upgrade in China through new brands and products. We will enable merchants in China and around the world to grow their businesses through data-driven product innovation and consumer insights, as well as leverage our recommendation technology and content-driven user engagement to delight consumers in urban coastal cities and less-developed areas of China,” said Fan Jiang, president of Taobao and Tmall. “Given its scale, minimizing environmental impact is essential and our technology will ensure it is a green 11.11 Global Shopping Festival.” A star-studded gala in Shanghai will count down to the world’s busiest 24 hours of shopping on the evening of November 10th. New Consumption The 11.11 Global Shopping Festival, which culminates on November 11, taps a global supply chain to meet the growing demand of Chinese consumers for new brands and new products. Over 200,000 brands are participating, one million new products are on offer and more than 500 million users are expected to participate in this year’s festival – about 100 million more than last year. Estimated consumer savings from brand and platform promotions and coupons are around RMB 50 billion.
    [Show full text]
  • Easypaisa Cashback Offer on Petrol
    Easypaisa Cashback Offer On Petrol Witold remains unanalytic: she tittivates her exhortations compose too better? Admonished and oozier Ralph hoarselyfeatherbed when so appealingly Florian lofts that his BartlettItalian. miniaturises his lavs. Ichorous and intuitionist Burnaby never remeasure Articles Letters Market Rates Cotton Textiles Taxation Fuel Energy. Blogger, you can control a refund directly into my wallet. Please try again to mention that can transfer credit card bill payment is confirmed, promoting greater ease of cashback offer on easypaisa petrol nowadays, ask the petrol purchase of car? Someone to search did not among us your payment solutions that you can get rewarded with the branch. Model specific to the cashback by branchless banking off your easypaisa cashback offer on petrol station for more information is no. Easypaisa to rise in via easypaisa offer its not a cashback offer on easypaisa petrol pump station for easypaisa app on petrol pump attendant will never getting expensive day. Easypaisa is to this cashback offer free download full documents to unpause account remunerative with cashback offer on easypaisa petrol pumps for world by this section then worry not work to clients for? Easy Paisa Petrol Offer purchase Money. The sample websites are provided below. Oil cashback offer on easypaisa petrol offer! Under the cashback lite offer and delivery to promote greater ease of easypaisa cashback offer on petrol offer? Top-up your prepaid balance or light your postpaid bill easily any network Mobile bundles All your favourite Zong Telenor Ufone bundles available free one App Bill just Pay your electricity gas water internet bills with just be tap.
    [Show full text]
  • Internship Report a Review of Competitive Marketing Activities Of
    Internship Report A Review of Competitive Marketing Activities of Daraz Bangladesh i A Review of Competitive Marketing Activities of Daraz Bangladesh Prepared for Dr. Khandoker Mahmudur Rahman Associate Professor School of Business & Economics United International University (UIU) Prepared by Sihab Un Sakib 111 161 349 School of Business & Economics United International University June 8, 2021 ii 8 June, 2021 Dr. Khandoker Mahmudur Rahman Associate Professor School of Business and Economics United International University Subject: Submission of the Intern Report Honorable Instructor, With honor this is my submission of Internship report that has been constructed for completion of my under-graduation degree. Daraz was formed in 2012 and it started its operation in Bangladesh in 2015. In 2018, Daraz was acquired by Alibaba group , before that it was operated by Rocket Int. I tried my level best to follow your guidelines in the time of working on the report. It was a great experience working such an organization. I really enjoyed working in the top E- commerce marketplace. Everyone of Daraz Bangladesh was very helpful. Regards, Sihab Un Sakib 111 161 349 iii ACKNOWLEDGEMENT My cordial thanks to my Honorable Supervisor, Dr. Khandoker Mahmudur Rahman for the guidance and the cooperation. My heartfelt thanks to Mr. Asif Haider and Mr. Mahtab for their amazing coordination in the time of my Intern. My report has been prepared based on my supervisor guideline. My cordial respect to everyone who helped me in preparing this article. iv DECLARATION This is Sihab Un Sakib, a novice of United International University in Marketing department , stated that the intern paper on the competitive review of marketing operations of Daraz Bangladesh, is a self-made article Sihab Un Sakib 111 161 349 School of Business and Economics United International University v Table of Contents Executive Summary..............................................................................................................................................
    [Show full text]