2020 FLAVOR WATCH LIST Assertions About Flavor Trends Can Sometimes Seem Heavy on Intangibles and Light on Data
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2020 FLAVOR WATCH LIST Assertions about flavor trends can sometimes seem heavy on intangibles and light on data. To fill this gap between theory and fact, FONA developed Flavor Radar®, a flavor mapping methodology that trends flavors from novel idea to everyday pantry staple. FONA’s Flavor Radar uses a mix of current data points from industry-renowned databases and in-depth analysis on how a flavor trend is affecting the food industry. Flavor Radar encompasses four categories: Novel, Up & Coming, Mainstream and Everyday. These categories are driven by FONA’s expert analysis of a comprehensive set of indicators including restaurant menus, new product introductions and print media data. 1900 Averill Road, Geneva, IL 60134 Sources: Mintel Menu Insights, The New Food Lover’s Companion, Mintel GNPD, Thompson & Morgan Edible 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com Flower Guide, Epicurious, Oxford Dictionary, Martha Stewart, Specialty Produce, Food & Wine, Chowhound, 630.578.8600 • www.fona.com Food.com, Australian Superfoods, Epicentre.com Flavor Radar 1 2020 FLAVOR WATCH LIST TAKE A PEEK AT THE FLAVORS WE WILL Assertions about flavor trends can sometimes seem heavy on intangibles and light BE KEEPING A CLOSER EYE ON IN 2020. on data. To fill this gap between theory and fact, FONA developed Flavor Radar®, a flavor mapping methodology that trends flavors from novel idea to everyday pantry staple. FONA’s Flavor Radar uses a mix of current data points from industry-renowned NOVEL MAINSTREAM databases and in-depth analysis on how a flavor trend is affecting the food • Jackfruit • Elderflower industry. • Tiger Nut • Harissa Flavor Radar encompasses four categories: Novel, Up & Coming, Mainstream and Everyday. These categories are driven by FONA’s expert analysis of a • Wattle Seed • Matcha Green Tea comprehensive set of indicators including restaurant menus, new product • Quandong • Rose introductions and print media data. Need more? Stay tuned to our Flavor Insight • White Peach reports this year! Count on in-depth and action-focused details on the tastes making big moves. • Jasmine UP & COMING EVERYDAY • Marionberry • Lavender • Orange Blossom • Hibiscus • Baharat • Key Lime • Plum • Rosé Wine • Roasted Garlic 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com NOVEL FLAVOR DESCRIPTION ON THE RESTAURANT MENU PRODUCTS OF NOTE FLAVOR PAIRINGS JACKFRUIT This huge relative of the breadfruit Fine Dining: Sunda Sundae with Jackfruit at Sunda in Organic Jackfruit Burgers | Hungary Curry and the fig can weigh up to 100 Chicago, IL pounds, which is how it earned its reputation as the world’s largest fruit. This ripe fruit is usually Casual Dining: Coconut-Jackfruit Ice Cream Sandwich at Plant Pioneers Shroomballs with Jackfruit & Chili consumed raw, either in salads, Pok Pok in Portland, OR Mushrooms | UK desserts or out of hand. Fine Dining: Jackfruit Sorbet at Hugo’s in Portland, ME Ecoideas Organic Original Jackfruit Shreds | Canada Guava TIGER NUT Tiger nuts are not actually nuts. They are the edible tuber of a plant Too novel for the menu. Organic Gemini Chocolate TigerNut Smoothie Mix, Canada Chocolate called nutsedge, which is a weedy groundcover. Appreciated for their high fiber content, tiger nuts are about the size of chickpeas but Tiger Nut Horchata Vegetable Dessert | Spain Blueberry with a very different texture. With a crisp outside and soft, chewy center, these sweet, earthy-flavored Erbology Sea Buckthorn & Aronia Berries Tigernut Cinnamon tubers are wonderful for more Granola | UK thoughtful munching. WATTLE SEED Traditionally ground and used to Haigh’s Native Quartet Box Chocolates with Wattle Seeds Too novel for the menu. Chocolate make flour, the wattle seed is a | Australia nutritious roasted grain that is high in protein. Wattle seeds have a slightly bitter coffee-like aroma Philadelphia Fig & Fennel with Wattleseed Cheesboard Cinnamon and a taste that is a combination Pourover | New Zealand of nutty, coffee, and chocolate and can be used in both savory and sweet dishes. Outback Chef Outback Bush Curry Powder with Wattle Cardamom Seeds and Mountain Pepper | Australia Sources: Mintel Menu Insights, The New Food Lover’s Companion, Mintel GNPD, Thompson & Morgan Edible 1900 Averill Road, Geneva, IL 60134 Flower Guide, Epicurious, Oxford Dictionary, Martha Stewart, Specialty Produce, Food & Wine, Chowhound, 630.578.8600 • www.fona.com Food.com, Australian Superfoods, Epicentre.com Flavor Radar 3 NOVEL FLAVOR DESCRIPTION ON THE RESTAURANT MENU PRODUCTS OF NOTE FLAVOR PAIRINGS QUANDONG Native to Australia, quandong The Australian Superfood Co. Cacao Coconut Crunch Paleo Too novel for the menu. Coconut or ‘wild peach’ is a member of Granola with Quandong | Australia the Sandalwood family and is grown for its fruit and nuts. The nutritious, red, pulpy flesh of the fruit has a unique flavor that is OutbackChef Quandong with Apple Fruit Paste | Australia Raspberry both sweet and sour and is used in jams, pies and chutneys and the nuts are roasted. Haigh’s Australian Selection Chocolate Assortment with Apple Quandong | Australia Sources: Mintel Menu Insights, The New Food Lover’s Companion, Mintel GNPD, Thompson & Morgan Edible 1900 Averill Road, Geneva, IL 60134 Flower Guide, Epicurious, Oxford Dictionary, Martha Stewart, Specialty Produce, Food & Wine, Chowhound, 630.578.8600 • www.fona.com Food.com, Australian Superfoods, Epicentre.com Flavor Radar 4 UP & COMING FLAVOR DESCRIPTION ON THE RESTAURANT MENU PRODUCTS OF NOTE FLAVOR PAIRINGS MARIONBERRY A hybrid of two types of Casual Dining: Deschutes Marionberry Lavender Sour Beer McConnell’s Fine Ice Creams Eureka Lemon & Cheddar Cheese blackberries, the Chehalem and at Slater’s 50/50 in San Diego, CA Marionberries Ice Cream | USA Ollalieberry, the marionberry was developed in Oregon. It is often described as the “king Casual Dining: Incline The Scout Hopped Marionberry Tillamook Cheeseboard Sharp Berry Crunch with Honey of blackberries,” they’re still Cider at Westward in Seattle, WA Marionberry Spread | USA exclusively grown in Oregon. They have a complex, rich and earthy flavor that is both sweet and tart. Casual Dining: Swift Cider Marionberry at Pizza Schmizza Blueberry in Porland, OR ORANGE The blossom of the orange tree is Fine Dining: Orange Blossom Crème Brûlée at Medina Oven Pure Leaf Ginger with Orange Blossom Herbal Tea | Canada Ginger BLOSSOM one of the most fragrant flowers & Bar in Dallas, TX and the state flower of Florida. It is used in perfume and the petals can be made into delicately scented Casual Dining: New-Groni Spritz with Orange Blossom Orange Blossom Navette Biscuits from The Alps | France Peach orange flower water. Orange Vodka at Mora Italian in Phoenix, AZ blossom is used as an ingredient, most commonly in French and Middle Eastern cuisine. Casual Dining: Bourbon & Orange Blossom Honey at the Danone Peach and Orange Blossom Flavored Thick Lemon Cheesecake Factory, Nationwide Thermostatic Yoghurt | Russia BAHARAT A common spice blend in Middle Eastern cooking. The spices vary Casual Dining: Crispy Lemon Baharat Fried Chicken at LaSelva Baharat Tomato Sauce with Oriental Spices Beef depending on the region, but it Zaytinya in Washington, DC | Germany generally includes black pepper, coriander, paprika, cardamom, nutmeg, cumin, cloves and cinnamon. Baharat is often used Casual Dining: Greek Yogurt & Baharat Granola at Quick Frozen Baharat Spiced Meatballs | Turkey Chicken to season meats, a dry rub or Claudette in NYC marinade and used to flavor soups, stews and rice dishes. Baharat is a blend of both sweet, savory and smoky flavors that adds complexity Fine Dining: Butternut Squash Soup topped with Baharat New York Shuk Baharat Premium Middle Eastern Spice Potato to any dish. Pistachios at Harvest in Louisville, KY Blend | US Sources: Mintel Menu Insights, The New Food Lover’s Companion, Mintel GNPD, Thompson & Morgan Edible 1900 Averill Road, Geneva, IL 60134 Flower Guide, Epicurious, Oxford Dictionary, Martha Stewart, Specialty Produce, Food & Wine, Chowhound, 630.578.8600 • www.fona.com Food.com, Australian Superfoods, Epicentre.com Flavor Radar 5 MAINSTREAM FLAVOR DESCRIPTION ON THE RESTAURANT MENU PRODUCTS OF NOTE FLAVOR PAIRINGS ELDERFLOWER Elderflower is a small white flower Fine Dining: Warm Salad with Grilled Peaches and Actimel Blood Orange, Mandarin & Elderflower Apple from the Elder plant and is used for Elderflower Honey at Westend Bistro in Washington, DC Yogurt Drink | Austria medicinal and flavor applications. It is rich in antioxidants. Elderflower can be dried or may be cooked Fine Dining: Meringa with Apricots, Plums and Elderflower Hansen’s Elderflower Sorbet | Denmark Lemon down into a sweet, floral drink. Sorbet at Marea in NYC Casual Dining: Salty Perro Margarita with St. Germain Two Chicks Vodka Fizz Sparkling Vodka, Pear & Elderflower Lime Elderflower Liqueur at Blazing Onion in Mill Creek, WA Cocktail | US HARISSA A garlicky chili paste from North Casual Dining: Breakfast Empanadas with Harissa Sour Woolworths Food Good To Go Chicken & Grain Salad with Chicken Africa that blends hot chili peppers Cream at San Chez in Grand Rapids, MI Harissa Dressing | South Africa (which are often smoked), garlic, olive oil and spices, like cumin, coriander, caraway and mint. Casual Dining: Chocolate Pot de Creme with Harissa Hummus Nature’s Nectar Harissa Spiced Mango Juice Cocktail | USA Tomatoes and rose petals are also Whipped Cream at Claudette in NYC (chickpeas) common ingredients. It packs quite