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Masterarbeit Tobias Betz 2016 10 12.Pdf Das Making-of als Dokumentarfilm und sein Vermarktungspotential Masterarbeit im Studiengang Elektronische Medien in der Vertiefung Audiovisuelle Medien vorgelegt von Tobias Betz Matr. Nr.: 29163 an der Hochschule der Medien Stuttgart am 12. Oktober 2016 zur Erlangung des akademischen Grades Master of Arts Erstprüferin Prof. Dr. Eva Stadler Zweitprüfer Prof. Stefan Grandinetti Erklärung Hiermit versichere ich, Tobias Betz, ehrenwörtlich, dass ich die vorliegende Masterarbeit mit dem Titel: „Das Making-of als Dokumentarfilm und sein Vermarktungspotential“ selbstständig und ohne fremde Hilfe verfasst und keine anderen als die angegebenen Hilfsmittel benutzt habe. Die Stellen der Arbeit, die dem Wortlaut oder dem Sinn nach anderen Werken entnommen wurden, sind in jedem Fall unter Angabe der Quelle kenntlich gemacht. Die Arbeit ist noch nicht veröffentlicht oder in anderer Form als Prüfungsleistung vorgelegt worden. Ich habe die Bedeutung der ehrenwörtlichen Versicherung und die prüfungsrechtlichen Folgen (§26 Abs. 2 Bachelor-SPO (6 Semester), § 24 Abs. 2 Bachelor-SPO (7 Semester), § 23 Abs. 2 Master-SPO (3 Semester) bzw. § 19 Abs. 2 Master-SPO (4 Semester und berufsbegleitend) der HdM) einer unrichtigen oder unvollständigen ehrenwörtlichen Versicherung zur Kenntnis genommen. Stuttgart, den 12. Oktober 2016 _____________________ Tobias Betz Kurzfassung Diese Arbeit befasst sich mit Making-ofs zu Filmen und ergründet deren Geschichte und Einsatz im Laufe der Zeit. Dabei werden sowohl die dokumentarischen Qualitäten als auch das Potenzial als Marketinginstrument untersucht. Hier werden verschiedene Arten von Making-of differenziert und anhand von Beispielen genauer erläutert. Der Herstellungsprozess von Making-ofs und deren Einsatz wird detailliert erklärt. Im Besonderen werden einige lange Making-ofs auf ihre dokumentarischen Qualitäten untersucht. Es wird dargelegt, welches Potential diese als eigenständige Dokumentarfilme haben, die ihrerseits vermarktet werden können. Dazu werden die Grundzüge des Filmmarketings besprochen und anhand eines Fallbeispiels erläutert, wie die verschiedenen Arten des Making-of bei einer Filmproduktion zum Einsatz kommen können, um den größtmöglichen Nutzen daraus zu ziehen. Abstract This thesis focuses on „Making-of“. Videos generally used for documenting the production process of a film. It covers the history of this accompanying product of film which is mostly used for advertising. Furthermore, a Making-of's importance for documentation and as a tool for marketing is analyzed and various types of Making- ofs are reviewed. The production process of Making-ofs is explained in detail. A representative selection of Making-ofs with longer than usual runtime are considered and studied with respect to their value as documentary films. The potential of Making-ofs to be published as independent films is studied. In this regard, the basics of film marketing are covered. The thesis concludes with a case study to illustrate the range of possible uses of Making-ofs in the course of film making. Inhaltsverzeichnis 1. Einleitung...................................................................................................................1 2. Was sind Making-ofs?...............................................................................................2 2.1 Inhalte des Making-of..........................................................................................6 2.2 Geschichte und Entwicklung des Making-of.......................................................8 3. Verwendung von Making-ofs...................................................................................12 3.1 Das Making-of als Werbung und Bonusmaterial..............................................12 3.2 Die Produktion von Making-ofs.........................................................................14 3.3 Werbliche Making-ofs........................................................................................17 3.3.1 Simultane Making-ofs................................................................................17 3.3.2 Retrospektive Making-ofs..........................................................................20 3.3.3 DVD Making-of...........................................................................................23 3.3.4 Das Making-of im Fernsehen.....................................................................29 3.3.5 Das Making-of als Bedeutsamkeitsmaschine............................................31 4. Dokumentarische Making-ofs..................................................................................33 4.1 Analyse dokumentarischer Making-ofs.............................................................34 4.1.1 Lost in La Mancha......................................................................................36 4.1.2 Hearts of Darkness: A Filmmaker's Apocalypse........................................43 4.1.3 Full Tilt Boogie...........................................................................................53 4.1.4 Lost Soul: The Doomed Journey of Richard Stanley................................59 4.1.5 Burden of Dreams......................................................................................65 4.2 Schlussfolgerungen aus den Analyseergebnissen...........................................70 4.3 Einordnung in die Dokumentarfilmlandschaft...................................................74 5. Filmmarketing und Filmfinanzierung.......................................................................77 5.1 Faktoren erfolgreicher Filme.............................................................................77 5.2 Die Filmmärkte..................................................................................................79 5.3 Filmfinanzierung und Making-ofs......................................................................80 5.4 Die Verwertungskette eines Films und die Rolle des Making-of......................83 5.5 Video on Demand und das Making-of...............................................................85 5.6 Werbemaßnahmen...........................................................................................87 5.7 Die Auswertung eines dokumentarischen Making-of........................................90 6. Elemente eines guten dokumentarischen Making-of..............................................92 7. „The Dark Tower“ - Ein Konzept zur möglichen Verwendung von Making-ofs..................................................................................95 7.1 The Dark Tower.................................................................................................95 7.2 Voraussetzungen für die Making-of Produktion................................................99 7.3 Produktionsablauf des Making-of....................................................................100 8. Zusammenfassung, Fazit und Ausblick.................................................................107 8.1 Zusammenfassung..........................................................................................107 8.2 Fazit.................................................................................................................108 8.3 Ausblick...........................................................................................................109 9. Literaturverzeichnis................................................................................................110 10. Abbildungsverzeichnis.........................................................................................117 11. Tabellenverzeichnis..............................................................................................117 12. Mediagraphie.......................................................................................................118 13. Anhänge..............................................................................................................121 13.1 Interviews......................................................................................................121 13.1.1 Trüby Larissa.........................................................................................121 13.1.2 Wagner, Stephanie................................................................................125 13.1.3 Windelboot, Petra..................................................................................134 13.2 E-Mail-Korrespondenz..................................................................................139 13.3 Tabelle zur Auswertung von Making-ofs.......................................................144 13.4 Diagramme zur Making-of-Analyse...............................................................146 13.4.1 "The Hamster Factor and other storys of Twelve Monkeys".................146 13.4.2 "Lost in La Mancha"...............................................................................147 13.4.3 "Hearts of Darkness".............................................................................148 13.4.4 "Full Tilt Boogie".....................................................................................149 13.4.5 "Lost Soul".............................................................................................150 13.4.6 "Burden of Dreams"...............................................................................151 1. Einleitung 1. Einleitung Das Making-of bietet die Möglichkeit, vieles über die Filmproduktion zu erfahren. Dabei werden nicht nur technische Details erläutert, sondern der Zuschauer bekommt darüber hinaus auch die Möglichkeit, die Macher ein
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