SMITHSONIAN center for folklife and cultural heritage leadership Message Our gOAl For halF a century, we have brought Campaign, as we pursue an exciting new millions of people together in celebration vision — a world that honors the principles $4 million of cultural heritage through the annual of cultural democracy, where the arts Smithsonian Folklife Festival. We have that people create help them determine shared more than 44,000 songs and their future. Our mission is to promote the understanding 3,000 albums through Smithsonian We see a future in which our staff, fellows, and sustainability of traditional culture and Folkways Recordings. and interns deepen their commitment to the vitality of grassroots communities in Our work in cultural heritage policy and and participation in the dynamic exchange Michael atwood Mason, at the Ralph Rinzler Folklife Archives and of ideas, traditional culture and artistic the and around the world. Ph.d. expression. Our storied past — including a DiReCTOR Collections has resulted in substantive We integrate high-quality scholarship and Center for folklife and collaborations with hundreds of diverse who’s who of the world’s most iconic folk Cultural Heritage public programming with strong community communities. These combined efforts artists and musicians — is the foundation have positioned the Smithsonian as an on which we base this marvelous future. participation and educational outreach. innovative leader in preserving traditional Please help us safeguard what we have The Smithsonian Campaign will enable us culture and music. achieved and expand public engagement to build on our distinguished legacy by using new media to reach people everywhere. The Center for Folklife and Cultural expanding collaborations to promote cultural Heritage strengthens understanding, Your collaboration is key and we invite you appreciation and sustainability of diverse on this exhilarating journey. scholarship, artistry and participation as cultures of, by, and for the people. Join forms of civic engagement. us by participating in the Smithsonian

1 case for support Expanding Cultural understanding

The festival is a The Center for Folklife and Cultural Heritage is immigraTion and migraTion remarkable cultural deeply engaged in collaborative research and the We seek to better understand how the forces of continuity of traditional knowledge and artistry of immigration, migration and cultural identity are crossroads for diverse contemporary communities. We present transforming contemporary communities. musicians, artists, this cultural scholarship through music, exhibitions, A new program fund will support projects such as scholars and all the documentary films, symposia, publications, educational materials and major national events. Folklife 360, a year-round extension of innovative visitors who embrace Folklife Festival programming and The Social the opportunity to Our Smithsonian Folklife Festival, now in its Power of Music, which includes the acquisition broaden their cultural fifth decade, connects visitors with exemplary of 6,500 recorded tracks of zydeco, folk, global horizons. practitioners of diverse, authentic, living traditions, and other music, new multimedia lesson plans on old and new. We will expand these offerings and our website, new teacher certification workshops —YO-YO MA, add important works to Smithsonian Folkways in world music and the publication of original CelliST AnD Recordings, which document “people’s music,” ARTiSTiC DiReCTOR recordings with cultural and social significance. spoken word, instruction and sounds from the THe Silk ROAD PROJeCT, inC. United States and around the world. CulTural susTainabiliTy Training CulTural HeriTage Professionals Gifts to this new fund will enable us to create Campaign gifts will enable us to advance the sustainable livelihoods for traditional artists. 2014 smithsonian Folklife Support is needed for cultural leadership training Festival on the national Mall. scholarship of fellows and interns who enliven this educational presentation the center with new energy and ideas. Our in the communities with which we partner. Our featuring community-based scholarship, strong community participation and goal is to increase the vitality and visibility of cultural exemplars is free to educational outreach lead to activities that affect culture bearers, artists and traditions as we the public and takes place for two weeks every summer. it draws cultural heritage policies and practices locally, promote cultural expression critical to human hundreds of thousands of visitors. nationally and globally. well-being and community health.

2 3 Our Campaign Priorities

Your campaign gift endow fellowsHiPs and inTernsHiPs The Smithsonian Campaign We seek a total of $1 million to establish an endowment to train will transform a national is an investment in the next generation of cultural heritage leaders. Gift opportunities treasure into a catalyst sustaining cultural include $100,000 to support 50 interns for a summer term. We for change. Please join us heritage and diversity also seek funding to create a Junior Curators Program and to as we raise $1.5 billion in communities offer stipends to our fellows and internships to young students in to spark discovery, tell everywhere. underserved communities in Washington, D.C., and beyond. America’s story, inspire iMMigration and Migration PrograM Fund investments totaling $1 million will enable us to create this fund lifelong learning and reach and will support research, mini-documentaries, music-related people everywhere. projects, women’s cultural heritage forums, events, publications and partnerships across the Smithsonian and with other The Center for Folklife organizations. Gift opportunities start at $25,000. and Cultural Heritage is

cultural sustainability Fund raising $4 million of the Gifts totaling $2 million will enable us to produce Folklife Smithsonian Campaign’s smithsonian Folkways recordings is Festival programs focused on the revitalization of endangered overall goal. our nonprofit record label dedicated cultural traditions. We seek $100,000 to train emerging scholars to cultural diversity, education and from diverse disciplines. Gift opportunities include $200,000 lively engagement with the world of sound. as a condition of our for archival digitization and preservation and $200,000 for acquisition of it from founder Moses training of culture bearers through artisan initiatives. asch, the smithsonian agreed that virtually all titles would remain in print forever. our collection FOR MORe inFORMATiOn, CAll 202.633.1110 continues to grow. OR ViSiT SMiTHSOniAnCAMPAiGn.ORG.

4 CoVer this practitioner of the gullah tradition of sweetgrass basket weaving, from charleston, s.c., was a participant in the Forest service program of the 2005 smithsonian Folklife Festival. PHOTO JOHn kORb

Smithsonian Center for Folklife and Cultural Heritage folklife.si.edu oFFice oF develoPMent 600 Avenue SW, Suite 2001 Washington,DC 20024 202.633.1110 [email protected]