Head-Of-Marketing-Communications

Visit Belfast Recruitment Pack Head of Marketing & Communications Full time, Permanent Post visitbelfast.com Closing 5.00pm, Tuesday 15th June 2021

03 / Be part of it 04 / Details 05 / Structure 06 / Job Description 09 / Criteria 10 / Notes & Information

VISIT BELFAST 03

Be part of it

Head of Marketing & Communications Visit Belfast Closing Date: 5.00pm, Tuesday 15th June 2021

To support Visit Belfast’s ambitious plans to drive further tourism growth to the city and region, we have an exciting opportunity for a Head of Marketing & Communications to join the Marketing and Communications Team.

Job Overview

Reporting to the Senior Director of Marketing and Communications, responsibility for the management, coordination, development and delivery of web, digital, communications & marketing campaign plans, working across the organisation promoting Belfast as an international business and leisure tourism destination, contributing to increased web and digital footprint and bed nights and day trips in line with those set out in Visit Belfast’s 3-year Recovery Strategy “Rebuilding City Tourism” and 2021-22 Operational Marketing plans.

This is a full time, permanent position.

Please refer to the full job description and specification for further details of the post.

Remuneration

The salary range for this position is £36,786 to £46,599.

Location

This position is based in our corporate office opposite Belfast City Hall. In line with Government guidance working from home has been facilitated for many staff and plans are in place for a hybrid return to office as soon as the guidance permits.

Visit Belfast’s corporate office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB.

Hours of Work

This is a full time position which will require you to work occasional weekends, Bank Holidays and evenings as required, as well as working off-site at airports, Belfast Harbour or events.

Annual Leave

The leave year runs from 1 January to 31 December. Annual leave entitlement is 25 days per year pro rata, with an additional 11 customary public holidays. After 5 years continual service leave entitlement will increase to 30 days per year. Pensions

Visit Belfast is a member of the NI Local Government Officers’ Superannuation Committee (NILGOSC) pension scheme, with a 20.5% employer contribution.

Other Benefits

Visit Belfast participates in a number of HMRC approved salary sacrifice schemes which allow employees to benefit from goods and services through monthly payroll deductions which provide tax and national insurance savings.

About Visit Belfast

Visit Belfast (formerly Belfast Visitor and Convention Bureau) is a public/private sector partnership funded and supported by Belfast City Council, Tourism Northern Ireland and the private sector. It is the official tourism marketing agency for the Belfast City Region, dedicated to promoting Belfast as a city break, conference and cruise ship destination. It is also responsible for the operation of three gateway tourist information centres, and the Visitor Information desk at the Cruise Welcome Hub.

Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers.

It provides an extensive range of marketing platforms for tourism businesses to promote their products and services to travel trade and consumers.

In marketing Belfast as a world class destination, we are keen to work with businesses that reflect the best of what the city has to offer potential visitors.

Visit Belfast’s core purpose is “to create and service visitors for Belfast and Northern Ireland in order to generate an economic benefit for the city region, creating jobs and wealth”.

More information about Visit Belfast can be viewed here About Us.

Organisational Structure

VISIT BELFAST JOB DESCRIPTION

POSITION GUIDELINES

POSITION: Head of Marketing and Communications

DEPARTMENT: Marketing and Communications Department

REPORTING TO: Senior Director of Marketing and Communications

RESPONSIBLE FOR: Marketing and Communications team

PURPOSE:

KEY DUTIES AND RESPONSIBILITY:

1. To work with the Director to coordinate and implement Visit Belfast’s corporate planning process across the marketing and communications department including assisting and co- ordinating the development of the department’s annual business and marketing plans and identifying monitoring performance KPI’s against agreed plans.

2. Reporting to the Director to develop, co-ordinate & oversee Visit Belfast’s marketing and communications plans and related marketing & digital activity to market Belfast as a leisure and business tourism destination and provide support as required to the Business Tourism Team & Visitor Servicing Team.

3. Working with the Director and across the organisation to identify, develop and co-ordinate joint marketing promotional activity with private and public sector partners.

4. To co-ordinate and oversee research and monitoring of all marketing and promotional activity and identify new measurements and methods.

5. To oversee the management and co-ordination of Visit Belfast’s web presence, digital and online marketing activity and visitbelfast.com websites and social media channels.

6. To support the Director in the coordination & implementation of Visit Belfast’s PR & digital communications plan including press & online activities.

7. Reporting to the Director to oversee and manage the teams budgets as assigned to department managers, requiring constant monitoring of income and expenditure against budget management and department reporting processes

8. To oversee & coordinate the implementation of Belfast brand place positioning strategy for use within tourism digital advertising, marketing & promotion, including integration / use of Tourism NI’s Embrace a Giant Spirit Brand as appropriate and agreed.

9. To support the Director in developing and securing new strategic sponsorship & funding agreements for Visit Belfast & to assist in managing strategic relationships contributing to core funding.

10. To ensure that Belfast is positioned effectively in all areas of Regional & National marketing, working with national tourism organisations and industry partners.

Marketing / Communications

1. Drive innovation in Visit Belfast’s competitive positioning and approach to brand deployment, creative design, digital marketing and strategy.

2. To assist the Director in the development, management and monitoring of the departments digital marketing and promotional plans which reflect the key result areas, the strategic marketing objectives and key activities as outlined in the operational business plans.

3. Reporting to the Director to be responsible for the planning, organisation and control of a schedule of agreed digital and content marketing activities and outputs to ensure the achievement of set marketing objectives.

4. To oversee the development of joint marketing & promotional initiatives with commercial & industry partners and public sector funding opportunities for Visit Belfast’s identified priority sectors, segments and geographic markets as identified in the operational business plan.

5. To support the Director in identifying new commercial opportunities and to initiate and develop projects and programmes to generate income and revenue for the organisation’s sales & marketing activity.

6. To deputise for the Director as required, and to ensure appropriate representation at in-house and external meetings, at trade, and consumer facing events domestically, nationally and internationally promoting and selling Belfast’s products and services.

7. Ensure appropriate monitoring and evaluation of the marketing & communications plans.

Specific Tasks

Relationships

1. Contributing to further development and maintenance of established relationships with partner businesses & organisations in Belfast and City Region in both public and private sectors to develop and co-ordinate integrated marketing of the city region as a world class destination for business and leisure. Ensuring maximum benefit from their investment and association with Visit Belfast

2. To foster mutually beneficial relationships with Visit Belfast’s partners and with Tourism Ireland, Tourism Northern Ireland, Belfast City Council, other Councils in Belfast City region, Strategic Partners and other public bodies in the tourism industry, locally, nationally and internationally.

3. To assist the Director with the development & management of the relationship with sponsors & funders.

Management and Supervision

1. To recruit, manage & develop marketing and communications staff, undertake appraisals as appropriate and identify training needs for the staff allocated.

2. Manage internal processes to ensure the efficient and effective management of team workload and output.

3. Line management of a growing team of Digital, Social and Content & Marketing Managers and executives

4. To participate fully and effectively in the leadership and management of the Marketing and Communications team and that of the wider Visit Belfast teams- relating to marketing and communications activity and contributing as required to other areas of work.

5. Reporting to the Director oversee, prepare, monitor and control the budgets of the key result areas within the marketing and communications team (campaigns, web & digital communications)

6. Prepare reports & submissions as required by the Director including those for the Board and its committees and the CEO.

Other

1. To undertake work out of normal office hours as required.

2. To carry out all duties with full regard to Visit Belfast’s equal opportunities and fair employment policies.

3. Travel on behalf of Visit Belfast as required

4. Clean driving license and access to a car for work purposes is desirable.

5. To undertake any other duties as required by Visit Belfast.

PERSONNEL SPECIFICATION

Essential Criteria Desirable Criteria Qualifications  Degree level qualification, or  Degree level qualification or post equivalent or graduate award in a relevant  6 years’ experience in a similar discipline ie. marketing, digital, position / level and area of communications, business. responsibility

Relevant  At least 3 years’ experience of  Expert level analytics reporting Experience working within an appropriate and insights skills (Google or marketing and communications Adobe Analytics) discipline, including a digital remit.  Advanced experience in the  Demonstrated ability to work usage of Microsoft and Apple collaboratively with marketing, and packages such as Excel, Sheets, digital communications team and Keynote, Pages etc /or with wider company teams  Technical SEO / Link building  Some multi-disciplinary experience knowledge (having worked across projects  Social (Paid & Organic) across including advertising, design, brand LinkedIn, Twitter, Instagram, and web development) Facebook etc  Experience of people management

Special Aptitudes  Confident management style with  Excellent communication and excellent presentation skills. copywriting skills  Entrepreneurial skills, self-starter  Ability to handle challenging with energy, drive, enthusiasm & conversations and deal with team player. issues efficiently  Leadership and staff management  Some experience in skills. programmatic advertising /  Ability to initiate, build and develop digital media buying strategy relationships.  Marketing / Digital Marketing  Analytical, planning, organisational qualifications / accreditations skills.  Goal orientated, innovative and creative.  Problem solving skills, solution- orientated.  Fully proficient in all key Microsoft packages.  Ability to multi-task in a fast paced environment

Circumstances  Available to work outside normal  Clean driving licence and access working hours and at weekends. to own transport.  This role may require UK and International travel.

Information for Applicants

Receipt of Applications

 CV’s must be received by 5pm, Tuesday 15th June 2021 to [email protected]  Please note that it is your responsibility to ensure that your application is submitted and received by the closing date and time.  Applications received after the closing date will not be accepted.  Should your contact details change after submitting your application form, please email your new contact details to [email protected]

Feedback

 Due to the high volume of applications received, Visit Belfast is unable to provide individual feedback on why applications have been unsuccessful at shortlist stage.  Following interview stage feedback can be provided, by request, once the recruitment process is complete.

Pre-Employment Checks

Prior to taking up the post the person recommended for appointment must:

 Enter into an agreement which sets out the main terms and conditions of employment.  Provide evidence of the right to work and reside in the UK via a passport and proof of a national insurance number (for example, national insurance card, P45 or payslip).  Produce official evidence of your qualifications as required.  This appointment will be subject to Visit Belfast receiving at least two satisfactory work references.

Job Applicant Privacy Notice

 Visit Belfast is the Data Controller under the General Data Protection Regulations (GDPR) for the personal data it processes relating to job applicants.  Processing data from job applicants allows Visit Belfast to manage the recruitment process, assess and confirm an applicant’s suitability for employment and decide to whom to offer a job.  In some cases, Visit Belfast will also need to process your data to ensure it is complying with its legal obligations. For example, to monitor applicants’ sensitive personal data for equal opportunities purposes, to check qualifications and to check applicants’ eligibility to work in the UK before employment starts.  All data relating to job applicants is held for no longer than is required by statute.  If you require further information about how we are processing your personal data, you can contact us by emailing [email protected] or by writing to: Human Resources, Visit Belfast, 9 Donegall Square North, Belfast, BT1 5GB

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