90% by Revenue
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Key performance indicators We measure our performance through a series of financial and non-financial key performance indicators. 1 Focused and disciplined bidding in our contract businesses First Student and First Transit contract retention In our North American contract businesses we typically expect to maintain contract retention levels (%) of around 90% by revenue. In First Student, our contract retention rate during the 2014 bid season was 90% of all contracts up for bid, towards the upper end of our expectations given our focus on improving contract returns, >90% which yielded an average price increase of 4.5%. In First Transit, our contract retention rate was just Target~90% below 90% in the year, after adjusting for the loss of one of our larger contracts which was delivering margins below the divisional average. 2 Driving growth through attractive commercial propositions in our passenger revenue businesses Greyhound, UK Bus and UK Rail change in like-for-like revenue Like-for-like revenue adjusts for changes in the composition of the divisional portfolio and other (% growth year-on-year) factors that distort the underlying year-on-year 10 trends in our passenger revenue businesses. Greyhound 8 Greyhound’s like-for-like revenue decreased by UK Bus 0.1% in 2014/15, due to the adverse effect on 6 UK Rail customer demand from sharply lower fuel prices. 4 UK Bus like-for-like passenger revenue increased 2 by 2.3% in 2015, as a result of further passenger volume growth and some yield from local 0 market-based pricing strategies. UK Rail like-for-like -2 revenue (up 6.7%) continued to benefit from growth 2011 2012 2013 2014 2015 in passenger volume. Group revenue Reported Group revenue decreased by 9.9% in the period to £6,050.7m, although adjusting for UK Rail (£m) franchise changes, non-recurring revenues from UK 2015 6,050.7 Bus operations sold or closed in the prior year and foreign exchange translation, underlying Group 2014 6,717.4 revenue increased by 4.1%. 2013 6,900.9 2012 6,678.7 2011 6,416.7 16 FirstGroup Annual Report and Accounts 2015 Strategic report Strategic objectives 1 Focused and disciplined bidding in our contract businesses 2 Driving growth through attractive commercial propositions in our passenger revenue businesses 3 Continuous improvement in operating and financial performance 4 Prudent investment in our key assets (fleets, systems and people) 5 Maintain responsible partnerships with our customers and communities 3 Continuous improvement in operating and financial performance Punctuality Greyhound’s on time performance (percentage of services leaving within 15 minutes of scheduled Greyhound on time performance UK Bus punctuality departure from origin) improved during 2014/15 as (%) (%) we introduced service processes modelled on best practice at Greyhound Express. Enhanced boarding 2015 91.0% 2015 91.7% processes and new technology will also drive this 2014 89.3% 2014 93.0% measurement going forwards. 2013 91.4% 2013 92.2% Our UK Bus punctuality (percentage of services 2012 89.1% 2012 92.2% no more than one minute early or five minutes late) 2011 87.1% 2011 90.5% has been affected by road repair programmes in a number of urban areas. We are working with local authorities on these temporary issues, and in the worst affected areas we have increased the number UK Rail Public Performance Measure (PPM) of buses and drivers deployed. (% moving annual average) 95 Our UK Rail PPM scores of punctuality and reliability First Great Western suffered from disruption caused by infrastructure First TransPennine Express failures affecting our networks, whilst First ScotRail 90 First ScotRail was also affected by congestion during the First Capital Connect Commonwealth Games. First TransPennine Industry average Express’s score was affected by service issues 85 following the implementation of a new timetable, but by the end of the year performance had recovered. 80 2010 2011 2012 2013 2014 2015 Safety Our lost time injury rate reduced by 3% to 8.1 instances per 1,000 employees in 2014/15. This Employee lost time injuries Passenger injury rate was better than target in all divisions except UK (per 1,000 employees per year) (per million miles) Bus, where this KPI remains an important focus. 2015 8.1 2015 4.5 The rate of passenger injuries per million miles 2014 8.4 2014 4.3 improved significantly across all of our North 2013 8.3 2013 4.1 American divisions in 2014/15, but was below target in the UK, resulting in an overall adverse trend 2012 8.9 2012 4.1 of 5% year on year. Plans for augmenting our safety 2011 10.8 2011 3.8 culture are ongoing, led in the coming year by a programme to reinforce safety as a personal core value for all employees throughout the Group. Financial performance Adjusted operating profit and adjusted EPS highlight the recurring financial results of the Group before Adjusted operating profit Adjusted EPS amortisation charges and certain other items (as (£m) (p) set out in note 4 to the financial statements) which 2015 303.6 2015 9.8 distort year-on-year comparisons. 2014 268.0 2014 7.5 Group adjusted operating profit increased by 2013 254.1 2013 11.0 13.3%, while adjusted EPS increased by 30.7%, reflecting increased operating profit and lower net 2012 361.0 2012 24.4 finance costs, partly offset by the increased number 2011 403.1 2011 26.6 of shares in issue following the rights issue completed in the prior year. FirstGroup Annual Report and Accounts 2015 17 Key performance indicators continued 4 Prudent investment in our key assets (fleets, systems and people) Employee engagement Employee engagement, as measured through our ‘Your Voice’ employee survey and pulse Your Voice employee engagement score checks, has continued to increase year-on-year. (%) Our Group-wide engagement score is now at 72%, demonstrating our commitment to listening and acting on employee feedback. 15 point 72% A number of parts of the Group are above the norm increase for employee engagement, including in Greyhound, from 2011 who were listed for the first time in the Forbes magazine ‘America’s Best Employers’ list in 2015. Average fleet age In First Student our average fleet age remains around 7.5 years, with the cost of our continued (Years) investment in our fleets partially offset by cascading 0 0 . some buses released from completed contracts to 10 10 10.0 10 9.9 9.4 9.0 fulfil roles elsewhere in the division. 8.8 8.8 8.6 8.4 5 3 0 8 9 7. 7.5 7. 7. 6. The vast majority of Greyhound’s active fleet is either 6 new or has been extensively refurbished in recent 4 years – such that while the reported age is 10.0 2 years, the effective average age is 7.9 years. 0 Having increased with the disposal of our London operations in 2013/14, UK Bus average fleet age 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 has begun to reduce in 2014/15, reflecting ongoing First Student Greyhound UK Bus reinvestment in our fleet. Group ROCE Reported return on capital employed (ROCE) is calculated by dividing adjusted operating profit (%) after tax by net assets excluding debt items. 2015 7.8% Group ROCE was 7.8% in 2015, reflecting 2014 8.2% increased adjusted operating profit offset by an 2013 7.0% increase in capital employed as translated at 2012 10.5% year-end currency rates. On a constant currency basis, ROCE improved to 8.5% in the year. 2011 10.8% 5 Maintain responsible partnerships with our customers and communities Customer and passenger satisfaction Customer satisfaction in both First Student and First Transit has continued to increase, with First Student First Student First Transit making gains for the sixth year in a row. (average rating out of ten) (average rating out of ten) As well as strong overall satisfaction scores, both 2015 8.38 2015 8.82 divisions saw continued gains in other key metrics, 2014 8.36 2014 8.74 such as likelihood to recommend, commitment to 2013 8.34 2013 8.65 safety and satisfaction with local teams. 2012 8.27 2012 8.88 2011 8.16 2011 8.57 18 FirstGroup Annual Report and Accounts 2015 Strategic report Strategic objectives 1 Focused and disciplined bidding in our contract businesses 2 Driving growth through attractive commercial propositions in our passenger revenue businesses 3 Continuous improvement in operating and financial performance 4 Prudent investment in our key assets (fleets, systems and people) 5 Maintain responsible partnerships with our customers and communities Customer and passenger satisfaction, continued Satisfaction with our Greyhound brands remained high in 2014/15, particularly in Greyhound Express, Greyhound UK Bus with a majority of passengers across Greyhound (% of passengers who would recommend (% very or fairly satisfied) stating that they would recommend our services our services) to others. Nonetheless, bad weather again affected scheduling this winter which reduced levels of ‘Traditional’ Greyhound Overall satisfaction customer satisfaction, especially in the 2015 64.7% 2015 86.0% traditional business. 2014 68.2% 2014 86.0% Our UK Bus division achieved an 86% overall 2013 69.3% 2013 81.0% passenger satisfaction score. This equals 2012 63.9% our record, following a 5 percentage point rise in 2013. We also scored record value for money satisfaction, which is key to our strategy, increasing Greyhound Express Satisfaction with value for money 17 percentage points over two years to 65%, which 2015 85.0% 2015 65.0% is 2% above the national average.