FRANKSTON PLANNING SCHEME 21 MUNICIPAL STRATEGIC STATEMENT 19/01/2006 VC37 21.01 Municipal Profile 19/01/2006 VC37 21.01-1 Introduction 19/01/2006 VC37 Frankston City is situated on the eastern shore of Port Phillip approximately 42 kilometres south of Melbourne. The City covers an area of approximately 131 square kilometres from Seaford Wetlands in the north to Mount Eliza in the south and east to the Western Port Highway. The western boundary of the City consists of approximately 9.5 kilometres of Port Phillip coastline. (Refer to the Context and Regional Influence Map.) Frankston City Council was created by Order of the Governor in Council on 15 December 1994. The Council area consists of the former City of Frankston (less the Mt Eliza and Baxter District), the Carrum Downs District of the former City of Springvale and the Carrum Downs, Langwarrin and Skye Districts of the former City of Cranbourne. These districts and their communities combine to create a City of considerable physical, social, economic and cultural diversity. Frankston City is a place which, for various reasons, is perceived by people in many different ways. Michael Jones in his book “Frankston Resort to City” (1989) outlines the paradox of Frankston which is still applicable to our new City: “The township, established in 1854, has never quite been able to decide whether it is a country town servicing its hinterland, a pleasure resort, a dormitory suburb for Melbourne, the gateway to the Mornington Peninsula or a self-contained City with its own employment and retail centres.” (p19;1989) The City, through the leadership of its Council, has the responsibility for establishing, guiding and managing the development of Frankston City to establish a clear sense of place and identity. 21.01-2 Regional context 19/01/2006 VC37 Frankston City contains a substantial number of regional facilities and, as a consequence, has an influence that extends into the southern metropolitan and Mornington Peninsula regions. A number of factors, including Frankston City’s bayside location, its transport infrastructure and the size of the Frankston Central Activity District (CAD) provide Frankston City with a competitive advantage in attracting large scale developments, including those of a retail, health, entertainment and sporting nature. The City also has large tracts of vacant industrial land and, as Melbourne’s population growth and associated employment market move further southward, this land will provide employment and economic opportunities for residents and businesses in the region. MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 1 OF 7 FRANKSTON PLANNING SCHEME CONTEXT & REGIONAL INFLUENCE MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 2 OF 7 FRANKSTON PLANNING SCHEME Some of the regional facilities that currently exist in the City are: Retail Frankston CAD: 111,000 m² leasable floor area with major traders including Myer, Coles, Target, Rebel Sports, Toys R Us. Health Mornington Peninsula Public and Peninsula Private Hospitals. Education Monash University, Peninsula TAFE College. Culture Frankston Cultural & Entertainment Centre, McClelland Gallery, Ballam Park Homestead, George Pentland Botanic Gardens. Recreation and Foreshore Reserves, Seaford Wetlands, Peninsula, Long Island and Nature Centenary Park Golf Courses, Ballam Park, Langwarrin and Pines Conservation Flora and Fauna Reserves, Kananook Creek and other reserves. Transport Frankston Public Transit Interchange. Commerce 5,000 small businesses. Industry Nylex, Inductotherm, Australian Arrow, Ingersoll – Rand. Extractive industry supplying fine and concrete sand. Public Sector Frankston Magistrates Court, Regional Police Complex, Community Services Office, Social Security and Centrelink offices. 21.01-3 Population 19/01/2006 VC37 Frankston City has a younger age structure than metropolitan Melbourne, with proportionally more children (0-17 year olds) but fewer young adults (18-34 year olds). This age structure is characteristic of many outer suburbs where young adults often move closer to the City for education, employment and lifestyle reasons. Compared with metropolitan Melbourne, Frankston City has a low proportion of its population born overseas. Frankston City has a significantly higher proportion of its residents attending primary school and a significant lower proportion of its residents attending university than metropolitan Melbourne. The average household size for Frankston between 1996 and 2011 is projected to decline, consistent with metropolitan Melbourne. Declining average household size is typically the main cause of population loss in established urban areas. Frankston City’s population is forecast to increase to about 130,600 by 2011 from a base of 109,000 in 1996. The majority of this population growth will occur in the outlying suburbs of Langwarrin and Carrum Downs, with marginal population increases expected around the Frankston CAD. MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 3 OF 7 FRANKSTON PLANNING SCHEME MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 4 OF 7 FRANKSTON PLANNING SCHEME 21.01-4 Residential areas 19/01/2006 VC37 The topography, landscape and a diversity of lot sizes provide a variety of residential environments within Frankston City. The residential subdivisions generally to the south and south east of the Frankston CAD provide residents with some of the best views of Port Phillip Bay and Western Port Bay within metropolitan Melbourne. The undulating, well treed areas of Carrum Downs, Langwarrin and Baxter provide residents with a semi rural setting. Kananook Creek and Seaford Wetlands provide unique living environments for residents in parts of Seaford and Frankston. Proximity to the Frankston CAD, Golf Courses and Pines Flora and Fauna Reserve provide the residents of Karingal and North Frankston with good access to a range of recreation and entertainment opportunities. 21.01-5 Economic development 19/01/2006 VC37 Frankston City has large retail/wholesale, community service and finance sectors providing services to the residents of Frankston and the wider community. These services are utilised by residents of the surrounding region, particularly those from the Cities of Greater Dandenong, Kingston and Casey and the Shire of Mornington Peninsula. Over 5,000 small businesses are located in Frankston City. In 1996 approximately 27,000 jobs were located within the Frankston municipality and the City had a resident workforce of almost 45,000. Approximately 33% of the Frankston workforce worked within the City. MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 5 OF 7 FRANKSTON PLANNING SCHEME In terms of numbers of jobs provided, the four largest industry sectors in the City in 1996 were: Retail/Wholesale sector 26% Community Service sector 24% Manufacturing sector 13% Finance sector 10% In the retail sector, the Frankston CAD recorded revenue figures in excess of $300 million in 1993-94. With a leasable floor area of about 111,000 m², the Frankston CAD is one of the largest centres outside Melbourne City. As the population growth of metropolitan Melbourne moves further to the south east, Frankston City, with large holdings of vacant industrial land adjacent to major transport routes, will be in a position of competitive advantage as a location for industrial investment. 21.01-6 Accessibility 19/01/2006 VC37 Urban development has radiated from the original township of Frankston in a concentric pattern along Nepean Highway and the Rail Line, Frankston - Dandenong Road, Cranbourne - Frankston Road and Frankston - Flinders Road. The transport network provides ready access to the Frankston CAD and the recreational facilities of the Bay for Frankston City residents and residents of adjoining Council areas, in particular those living in Cranbourne and on the northern Mornington Peninsula. The transport network also provides links to employment nodes at Dandenong, Moorabbin, Waverley and Cranbourne. Being only 50 minutes drive from Melbourne CAD, Frankston City is a popular living area for Melbourne commuters. 21.01-7 Open spaces 19/01/2006 VC37 A large number of Council Parks and public and private Golf Courses provide residents with the opportunity for both passive and active recreation. The coast and foreshore reserve from Olivers Hill in the south to Keast Park in the north is of regional significance from a recreational and conservation point of view. In addition, the Seaford Wetlands are of international significance, providing a resting place for a variety of migrating water birds. Natural bushland reserves create visual interest in the urban area, bringing the bush to the City, are a refuge for local plants and animals and provide passive recreation opportunities. When worked out, the sand mining areas at Langwarrin and Skye may provide opportunities to extend and link the network of regional open space within and adjoining Frankston City. 21.01-8 Physical assets 19/01/2006 VC37 The City’s golden coastline, Kananook Creek, Mt Eliza, Olivers Hill, Seaford Wetlands and its open plains and undulating hinterland provide Frankston with a physical form that is varied and attractive. Its natural features and major transportation routes have influenced the City’s built form. 21.01-9 Views 19/01/2006 VC37 The major transportation routes provide attractive vistas into and out of the City. For instance, when entering Frankston from the north along Nepean Highway the vista includes CAD buildings with Mt Eliza in the background. On Nepean Highway at Olivers Hill there are spectacular views across the Bay to Melbourne and eastwards over the Frankston CAD to Mt Dandenong. Seascape and CAD views can also be gained when travelling along Frankston - Flinders Road and Cranbourne - Frankston Road. Sections of Frankston - MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 6 OF 7 FRANKSTON PLANNING SCHEME Dandenong Road and the Frankston Freeway provide vistas of Mt Dandenong and open farmland while Frankston - Flinders Road provides an outlook to Western Port, the Moorooduc Plains and Mornington Peninsula. MUNICIPAL STRATEGIC STATEMENT - CLAUSE 21.01 PAGE 7 OF 7 .