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Show Brochure Organised by: We Education 27-29 SEPTEMBER 2017 JAKARTA CONVENTION CENTER SHOW INDONESIA BROCHURE WWW.GESSINDONESIA.COM Supported by: A TARGETED AUDIENCE OF EDUCATIONAL BUYERS READY TO DO BUSINESS WITH YOU Now entering its 3rd edition, GESS Indonesia enjoys the full support of the Ministry of Education and Culture, Ministry of Research, Technology and Higher Education and the Jakarta Education Board. Bringing together thousands of leading educational professionals from across the region and hundreds of the world’s leading educational supplies and solutions suppliers. • Visitor attendance increased to 5421 up a massive • 72.95% of all visitors influenced or had final 43.41% year on year, from 27 countries purchasing power • The 2016 show saw increases in core visitor • 100+ exhibiting companies and brands job functions – Head Teacher/Principal/Dean representing 15 countries – 36.87%, Purchasing / Procurement Manager - 35.80%, School Manager Bursar – 86.76% With the biggest show to date in 2016, companies are using GESS Indonesia to launch their products in the booming Indonesia education market, seeing the show as the most effective way to reach out to a targeted audience. A PASSION FOR EDUCATION - A WORLD CLASS EVENT FOR THE EDUCATION INDUSTRY 97.36% of visitors would recommend GESS 74.12% of visitors are likely to conduct Indonesia to their colleagues business with an exhibitor as a result of their visit to the show 90.57% are likely to visit GESS Indonesia again in 2017 92.16% of visitors rated GESS Indonesia as good to excellent for finding new products 83.40% of visitors would recommend products they saw at GESS Indonesia should be purchased by 70.58% of exhibitors rated the quality of their school visitors as good to excellent 95.10% of all attendees visited an exhibitors 70.59% of exhibitors met their overall stand during their time at the show objectives WWW.GESSINDONESIA.COM A TARGETED AUDIENCE OF EDUCATION PROFESSIONS World class organisations and government institutions partner and visit GESS Indonesia as it provides the perfect platform for them to reach out to key stakeholders and decision makers in the region. This year these included: • Ministry of Education and Culture - Kementerian • Teachers Association of the Republic of Indonesia Pendidikan dan Kebudayaan National Board (Persatuan Guru Republik • Ministry of Research, Technology, and Higher Indonesia / PGRI) Education - Kementerian Riset, Teknologi dan • ISTE Pendidikan Tinggi • British Educational Suppliers Association (BESA) • Jakarta Education Board - Dinas Pendidikan • DIT (Department for International Trade) Provinsi DKI Jakarta • Edtech Indonesia • The Association of National and Private Schools • British Council (ANPS) • Sampoerna Foundation • Ministry of Religious Affairs • Red Nose Foundation • Indonesian Chamber of Commerce & Industry • Indonesian Lecturers Assocaition (ADI) (KADIN) • Jakarta Globe • Ministry of Manpower and Transmigration • Google Educator Group • Research Center for Science • Embassy of Korea and Technology • Embassy of Belgium • Southeast Asian Ministers of Education • Embassy of Canada Secretariat (SEAMES) • Russian Embassy • World Bank • Indonesia Educational Alliance • UNESCO • Indonesian Small Business Exporters Consortium • Ikatan Guru Indonesia (IGI) • Thai Chamber of Commerce WWW.GESSINDONESIA.COM INDONESIA EDUCATION SYSTEM 3RD 4TH LARGEST LARGEST IN ASIA IN THE WORLD Indonesia has the third largest education system in Asia and the fourth largest in the world (behind only the People’s Republic of China, India and the United States). 62M 3.5M 372K 500 STUDENTS TEACHERS SCHOOLS DISTRICTS Indonesia has roughly 62million students, 3.5million teachers and more than 372,000 schools in 500 districts. Latest figures from the Ministry for Education and Culture show the following breakdown of students, institutions and teachers according to educational level. EARLY PRIMARY JUNIOR SENIOR CHILDHOOD EDUCATION SECONDARY SECONDARY TERTIARY 10.6 MILLION 26.77 MILLION 9.65 MILLION 8.46 MILLION 5.82 MILLION Students Students Students Students Students 162,753 148,272 35,527 22,780 3,189 Institutions Institutions Institutions Institutions Institutions 517,858 1,682,263 587,610 452,041 209,830 Teachers Teachers Teachers Teachers Professors WWW.GESSINDONESIA.COM INDONESIA DEVOTES THREE MAIN PILLARS OF INDONESIA’S EDUCATION REFORMS Increasing access 20% #1 to education OF GOVERNMENT #2 Improving the quality of EXPENDITURE TO teaching and learning EDUCATION Strengthening governance, #3 management and accountability. INDONESIA AND THE WIDER ASEAN REGION YOUTH LITERACY RATE STUDENT/TEACHER RATIO IN 2012 PRIMARY 18.6 98.98% 5th best in South East Asia 2nd highest in Southeast Asia SECONDARY 16.6 *In 2012 4th best in South East Asia TECHNOLOGY ADOPTION IN INDONESIAN EDUCATION SYSTEM By 2019, Indonesia will be among the top buyers of mobile learning technologies in the world. Indonesia is among only 7 countries in Asia that will be spending more on mobile learning than eLearning in the next three years. SOURCES: 1. Ministry for Education and Culture 2. UNESCO Institute for Statistics 3. Asian Development Bank 4. Organisation for Economic Cooperation and Development 5. The International School Consultancy 6. Ambient Insight 7. F&E Education WWW.GESSINDONESIA.COM OVERVIEW OF INDONESIAN EDUCATION SYSTEM The Indonesian education market differs from other territories that GESS has a presence in, with a much smaller expat community teaching in schools and with ministry/public schools having greater responsibility for purchasing. Education remains central to Indonesia’s growth prospects in the next decade, with high levels of investment in educational facilities, teaching personnel and learning materials. The government is looking to consolidate these gains to develop an education system that will support its rapidly emerging economy. Two ministries are responsible for managing the education system with 84% of schools under the Ministry of Education and Culture and 16% under the Ministry of Religious affairs. Whilst only 7% of primary schools are private, this increases to 56% of junior secondary and 67% of senior secondary schools*. As of the 1st December 2014 the word international is no longer permitted to describe schools, and the new regulations allow three types of schools in Indonesia: 1. NATIONAL SCHOOLS Public schools administered by the local government and must follow 2013 Indonesian curriculum but may also still use an international curriculum, they are no longer allowed to hire any expatriates 2. SATU PENDIDIKAN KERJASAMA (SPK SCHOOLS) Most former international and many national plus schools have chosen this status. They may hire expats (within a certain ratio, less than 70%) and can choose the curriculum they follow. Indonesian students must be allowed to enrol if they wish, Bahasan Indonesian language and cultural lessons have to be provided for expat students and religious and civics lessons must be given to Indonesian students. Indonesian students must also sit for their National Examinations 3. EMBASSY SCHOOLS Offering curriculum from the home country and are limited to teach citizens of that country only THE BREAKDOWN OF TEACHING NATIONALITIES AT SPK AND EMBASSY SCHOOLS ACCORDING TO THE INTERNATIONAL SCHOOL CONSULTANCY GROUP IS AS FOLLOWS: 40% 27% 12% 6% UK AUSTRALIAN / NORTH AMERICAN INDONESIAN NEW ZEALAND THE NUMBER OF SCHOOLS AND PRESCHOOLS PROVIDING INTERNATIONAL CURRICULUM IN JAKARTA IS 72 (190 in the whole of Indonesia) GESS INDONESIA HAD ATTENDANCE OF OVER 200 REPRESENTATIVES FROM 40 OF THESE INSTITUTIONS mainly from the core job functions of owner, principal, bursar and procurement *World Bank Brief - Education in Indonesia WWW.GESSINDONESIA.COM HOW IS GOVERNMENT MONEY SPENT ON PUBLIC SECTOR EDUCATION? The majority of the national educational budget is allocated to providing basic education. The education budget is split between the Ministry of Education and Culture (66%), the Ministry of Religious Affairs (28%), with the remaining 6% being distributed to other ministries providing education and training. MOEC transfers the majority of the national budget (60%) to sub-national governments, and they allocate this to schools on a per student basis, this means that each school has their own budget and the principal of that school is responsible for spending this according to their school needs. Whereas MORA centrally manages its fund allocations directly with schools, the majority of which are private. If schools cannot find the best price on the products they need, they will make a request to MOEC to help create a project bid to find the best deal for the school. The decentralisation of the allocation of funds is done to ensure that spending on education is in line with the needs and priorities of the local communities and schools*. *OECD / Asian Development Bank (2015), Education in Indonesia: Rising to the Challenge TARGETED INITIATIVES TO ENSURE THE RIGHT VISITORS ATTEND GESS INDONESIA Launch of the GESS VIP Club, which is by invitation only and is limited to those head teachers and procurement professionals that have direct purchasing authority or who influence the buying process. Year 1 saw 200 educational professionals register with over half of these attending the show. For the 2017 edition we plan to increase these numbers and to include more facilities on the exhibition floor. Partnership with The Association of National and Private Schools (ANPS) to promote the event to their schools and also to run two full days
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