Outside Insight Report Accenture PLC Cl A ­ March 2018

REPORT BY Welcome to your beta Outside Insight Report

This is an experimental report designed to provide you with a sampling of the valuable insights contained within your company’s external data. To create this beta report, we’ve analyzed millions of pieces of data from dozens of hard­to­get sources, to provide the most relevant information for you.

This report benchmarks your company against indicated competitors across business critical dimensions, including:

Online brand: How does your online footprint stack up against that of your competitors? Customer satisfaction: Who has the happiest clients? How was the latest product release received? Google AdWord spend: How does your marketing spend measure up against your competitors’? Competitor hiring data: Where are your competitors investing? What are the skill sets they are acquiring?

This is just a start ­ with the full power of Outside Insight, we will continue to uncover new insights from more sources, to help you discover and tackle problems before they affect your bottom line, as well as new opportunities and ideas, as you work toward building a sustained competitive advantage. Brand Net Reach Brand Net Reach (share of voice vs. change) March 2018 Change from February to March 2018 Increased Brand SOV 100M ANALYSIS 88M Accenture PLC Cl A's Brand Net Reach increased 75M by 13.1M this March.

50M Nevertheless, Accenture PLC Cl A was 52M Negative Positive outperformed by 2 of its competitors, ending 42M Change Change March in third place. 34M 25M

Deloitte did well in March; an increased Brand

Net Reach of 34.7M left them in first place. 0

Deloitte did not only end up in first place; they Deloitte KPMG Accenture PLC McKinsey & Cl A Company also had the most improved Brand Net Reach in Reduced March. Net Reach: 88M (35M) 52M (18M) 42M (13M) 34M (4.4M) SOV SOV: 33.1% (+1%) 19.6% (­1.3%) 15.7% (­1.6%) 13% (­5.2%) Deloitte KPMG Accenture PLC Cl A McKinsey & Company

Brand Net Reach (over time) Brand Net Reach (all companies) January ­ March 2018 March 2018

240M Company Value Change

180M 1. Deloitte 88M +65.6%

2. KPMG 52M +51.1% 120M 3. Accenture PLC Cl A 42M +45.9% About Brand Net Reach 4. McKinsey & Company 34M +14.7% How effectively are you reaching your target audience? 60M The Brand dimension offers detailed insights around your 5. PricewaterhouseCoopers 27M +99.5% brand’s news and social mentions, from sentiment to top keywords, to total reach and reach by country. 0 Jan Feb Mar 6. Bain & Company 22M +3x% Meltwater leverages over millions of articles every day to determine your Brand Net Reach – who’s viewing articles that shed a positive light on your brand. Deloitte KPMG Accenture PLC Cl A McKinsey & Company MARCH 2018 REPORT Brand Net Reach by Country Brand Net Reach by Region

Accenture PLC Cl A had the largest Brand Net Reach in Indonesia, Accenture PLC Cl A was outperformed by its competitors in all Brand Drill Down Brazil, and Taiwan in March. major regions.

TOP POSITIVE ARTICLES americas emea apac Accenture Interactive Selected by The Walt Disney Studios as Innovation Partner of Disney StudioLAB Published: 3/6/2018. Read Article

Why Accenture Has The Most Blockchain Job Openings In The World Published: 3/9/2018. Read Article

rd Rapidly Advancing Technology Is Fueling Intelligent 3  4th  3rd  Enterprises but Requires a Fundamental Shift in… Published: 3/7/2018. Deloitte KPMG Accenture PLC Cl A Read Article McKinsey & Company

TOP NEGATIVE ARTICLES Themes Channels Accenture India — please take serious action When Accenture PLC Cl A is mentioned in the news, it's often Published: 3/10/2018. associated with technology, market, and client. Read Article

15.9% Insurance IT Spending Market 2018: A Global Negative Positive Perspective with Key Players like Accenture, CSC,… 40.7% Published: 3/27/2018. number client 19.3% News Read Article global workers market No Facebook data available. 24.1% New Research on Anti­Money Laundering Software first way technology Market: Know about Basic Influencing Factors Drivin… rd Published: 3/19/2018. job world 3  Read Article statement woman Top Themes by Channel

client

market

technology Customer Satisfaction Customer Satisfaction (share of voice vs. change) March 2018 Change from February to March 2018 Increased Customer SOV 100% ANALYSIS

Accenture PLC Cl A's Customer Satisfaction 75% dropped by 15.1% this March. 66.7% 58.1% As such, Accenture PLC Cl A was outperformed 50% 56.6% 48.8% Negative Positive by 2 of its competitors, ending March in third Change Change place. 25%

PricewaterhouseCoopers did okay in March; a

decreased Customer Satisfaction of 22.2% still 0% left them in first place. Pricewaterho… Deloitte Accenture PLC McKinsey & Cl A Company Neither Accenture PLC Cl A nor any of its Reduced competitors improved their Customer Net Satisfaction: 66.7% (­22.2%) 58.1% (­27.6%) 56.6% (­15.1%) 48.8% (­8.6%) SOV Satisfaction in March. SOV: 24.1% (+0.6%) 21% (­1.7%) 20.5% (+1.5%) 17.7% (+2.5%) PricewaterhouseCoope... Deloitte Accenture PLC Cl A McKinsey & Company A Customer Satisfaction value could not be calculated for KPMG since there was not enough customer posts for this company in March.

Customer Satisfaction (over time) Customer Satisfaction (all companies) January ­ March 2018 March 2018

100% Company Value Change

75% 1. PricewaterhouseCoopers 66.7% ­25%

2. Deloitte 58.1% ­32.3% About Customer Satisfaction 50% 3. Accenture PLC Cl A 56.6% ­21% Who’s talking about your brand and what is their sentiment? The Customer Dimension analyzes the 4. McKinsey & Company 48.8% ­14.9% conversation happening around your brand on social 25% media to help you determine who is talking about you, 5. Bain & Company 46.2% ­37.4% how positive or negative they’re feeling and common themes. 0% Jan Feb Mar 6. KPMG 0% 0% Meltwater analyzes millions of Facebook posts every day to determine your Brand Sentiment – how positive or negative the conversation around your brand is. PricewaterhouseCoope... Deloitte Accenture PLC Cl A McKinsey & Company MARCH 2018 REPORT Themes

Customer Drill PricewaterhouseCoopers Deloitte Accenture PLC Cl A McKinsey & Company

Down Negative Positive Negative Positive Negative Positive Negative Positive

password protection consultancy partner agreed employee woman read flexible work odds TOP POSITIVE MENTIONS

award new reta… woman list equality event billion amazing analy… @Accenture Nice fight for equality...

"Women are better than men" #equality woman snow existing women description equality a… leader unconscious bias power Published: 3/13/2018. Read Post family and c… strategi… sr. mgmt future industry … offer million great design

biometric last cou… sr. executives location insurance interview mass­extinctio… strategy Congratulations to @Accenture for taking

1st place in the 2018 LeaningElite awards!… memo great ex… global educa… thought broadcas… work decision tree executive Published: 3/27/2018.

Read Post problem topic min. wage high perfo… cont. gold job service market

#IWD2018 Great theme @Accenture https://t.co/ClqaO3FfUO Published: 3/7/2018. Read Post

Audience by Age Audience by Gender TOP NEGATIVE MENTIONS Accenture PLC Cl A and its competitors engage the most people 54.5% of Accenture PLC Cl A’s audience is female. between the age of 20­29. @Accenture You forgot an Option… "Treating Women Like They're #People —… Accenture PLC Cl A Group Average Published: 3/8/2018. Accenture PLC Cl A Group Average Read Post 0­19

US businesses are losing $1.6 trillion a year 20­29 because of poor customer service… Published: 3/15/2018. 30­39 Read Post 40­49

Pay gap means less money in savings and 50­59 less overall wealth. It’s a cumulative big… 45.5% : 54.5% 62.2% : 35.5% Published: 3/8/2018. 60+ Read Post

40% 30% 20% 10% 0% 0% 10% 20% 30% 40% Advertising Spendings (share of voice) Advertising Spendings (share of voice vs. change) March 2018 Change from February to March 2018 Increased Advertising SOV

ANALYSIS

Accenture PLC Cl A’s Advertising Spendings ACCENTURE PLC … dropped by $291.7K this March. USD: $706K (­$292K) SOV: 52.4% (­5.9%)

Nevertheless, Accenture PLC Cl A outperformed DELOITTE Negative Positive all of its competitors in absolute terms, with USD: $449K (­$56K) Change Change $706.1K spent on online advertising, ending SOV: 33.3% (+3.8%) $706K March in first place. $449K PRICEWATERHOU… USD: $91K (­$8K) Deloitte decreased its Advertising Spendings by SOV: 6.8% (+1%) $56K, down from $505.1K in February to $449.1K KPMG in March. USD: $74K (­$8.5K) SOV: 5.5% (+0.7%) Reduced Neither Accenture PLC Cl A nor any of its SOV competitors increased its Advertising Spendings Accenture PLC Cl A Deloitte in March. PricewaterhouseCoope... KPMG

Bain & Company spent $0 on online advertising this March.

Advertising Spendings (over time) Advertising Spendings (all companies) January ­ March 2018 March 2018

$1.6M Company Value Change

$1.2M 1. Accenture PLC Cl A $706K ­29.2%

2. Deloitte $449K ­11.1% About Advertising Spending $800K How can you better optimize your online advertising 3. PricewaterhouseCoopers $91K ­8.1% spend? The Advertising dimension offers a detailed glimpse into the strategy behind your competitors’ online 4. KPMG $74K ­10.3% ad spend, including total investment by region, as well as $400K top keywords and best performing ads for your brand and 5. McKinsey & Company $27K ­0.3% across your industry. $0 Meltwater has teamed up with partner SEMrush to offer Jan Feb Mar 6. Bain & Company $0 ­100% insights around online advertising to help you better optimize your strategy and keep an eye on the competition. Accenture PLC Cl A Deloitte PricewaterhouseCoope... KPMG MARCH 2018 REPORT Advertising Spendings by Country Advertising Spendings by Region

Accenture PLC Cl A invested the most in Advertising Spendings in Accenture PLC Cl A outperformed its competitors in all major Advertising Drill India, United Kingdom, and United States this March. regions: Americas, Emea and Apac. Down americas emea apac TOP PERFORMING ADS

KPMG Regulatory Fund Reporting ­ SCR, KSA Risk Weights und mehr CPC: $0.5. Location: Germany. Go to Page

McKinsey & Company mckinsey.com ­ McKinsey & Company ­ Reinvention: a short film 1st  1st  1st  CPC: $4.51. Location: United States. Go to Page Accenture PLC Cl A Deloitte PricewaterhouseCoope... KPMG

Top Keywords (% of total spend) BOTTOM PERFORMING ADS

PricewaterhouseCoopers Accenture PLC Cl A Deloitte PricewaterhouseCoopers KPMG GAAP Change Effective Dates | New Rev Rec Accounting Rules international women's day defense travel system pwc audit CPC: $23.52. Location: United States. Go to Page leadership el informador asc 606 ipo

cfo acquisition gm financial leasing nhs business services author… PricewaterhouseCoopers PwC on Artificial Intelligence ­ Get Our Latest Survey blockchain ico information security analyst kpmg careers Insights CPC: $22.42. Location: United States. cloud life science data breach data analytics Go to Page accenture digital transform… tax reform wirtschaftsprüfer

penetration testing el tiempo noticias revenue recognition prin… körperschaftsteuer Open Job Postings Open Job Postings (share of voice vs. change) March 2018 Change from February to March 2018 Increased Hiring SOV 2.4K ANALYSIS 2K 2K Accenture PLC Cl A listed 0 Job Postings this 1.8K

March. 1.6K

KPMG invested the most in hiring this March with 1.2K Negative Positive 2K Job Postings. Change Change

PricewaterhouseCoopers improved its hiring with 600 1.2K more job postings in March than in February. 0 0 Accenture PLC Cl A listed 0 new jobs this March.

Accenture PLC KPMG Deloitte Pricewaterho… Cl A Reduced Job Posts: 0 (0) 2K (+711) 2K (­1) 1.6K (1.2K) SOV

SOV: 0% (0%) 32.5% (+0.3%) 32.5% (­18%) 26.4% (+16%) Accenture PLC Cl A KPMG Deloitte PricewaterhouseCoope...

Open Job Postings (over time) Open Job Postings (all companies) January ­ March 2018 March 2018

2.4K Company Value Change

1.8K 1. KPMG 2K +55.1%

2. Deloitte 2K 0% 1.2K About Hiring 3. PricewaterhouseCoopers 1.6K +3x%

Where is your competition investing in staff? The Hiring 4. McKinsey & Company 519 +70.7% Dimension lets you keep an eye on open job listings 600 published in your industry, broken down by region, 5. Bain & Company 12 +9.1% department and desired skillsets. 0 Meltwater and our partners analyze thousands of job Jan Feb Mar 6. Accenture PLC Cl A 0 0% platforms and company websites throughout the United States so we can offer you the most comprehensive and up­to­date job data relevant to your brand. Accenture PLC Cl A KPMG Deloitte PricewaterhouseCoope... MARCH 2018 REPORT Job Openings by State Job Openings by City

KPMG listed the most job posts in Texas, New York, and California KPMG is out­recruiting its competitors in New York, NY. Hiring Drill Down this March.

TOP JOB POSTS Accenture KPMG Deloitte Pricewaterho… PLC Cl A Bain & Company Marketing Managers New York, NY 0 196 81 101 Published: 3/3/2018. Location: USA. Atlanta, GA 0 153 111 19 Read Post

Chicago, IL 0 144 79 51 Bain & Company

Human Resources Managers McLean, VA 0 111 81 52 Published: 3/14/2018. Location: USA. Read Post Dallas, TX 0 109 61 23

Deloitte Washington, DC 0 105 42 39 Financial Managers, Branch or Department Accenture PLC Cl A KPMG Deloitte Published: 4/12/2018. Location: USA. PricewaterhouseCoope... Read Post

McKinsey & Company Financial Analysts Published: 3/30/2018. Location: USA. Job Openings by Department Job Openings by Skills (% post containing skill) Read Post KPMG is building up its Finance department.

impact software

Accenture KPMG Deloitte Pricewaterho… PLC Cl A public accounting

Finance 0 1037 674 962 coaching IT 0 646 889 464 microsoft Marketing 0 14 186 67 powerpoint

HR 0 40 52 25 business process modeling

Unknown 0 29 99 3 customer relationship management Administration 0 34 11 20 0% 50% 100% 150% 200% Competitive Health Index (all companies) Competitive Health Landscape March 2018 Change from February to March 2018 Increased Competitive SOV Health Company Value Change 1. Deloitte 30 ­10.7% ANALYSIS

Accenture PLC Cl A's Competitive Health Index 2. Accenture PLC Cl A 22 ­6.3% decreased by 1.5pts this March. 3. PricewaterhouseCoopers 17 +42.2% Negative Positive Change Change As such, Accenture PLC Cl A ended March in 4. KPMG 14 ­0.5% second place, with a Competitive Health Index of 22.2pts (range from 0 ­ 100). 5. McKinsey & Company 10 ­3.5%

Deloitte did okay in March; a decreased 6. Bain & Company 6.3 +9.7% Competitive Health Index of 1.5pts still left them in first place. Reduced SOV PricewaterhouseCoopers improved their Deloitte Accenture PLC Cl A Competitive Health Index the most, from 11.9pts PricewaterhouseCoope... KPMG in February to 16.8pts in March.

Competitive Health Index (over time) Competitive Health Index (share of voice over time) January ­ March 2018 January ­ March 2018

48 100

36 75 About Competitive Health

Competitive Health Index is a forward looking measure of 24 a company’s overall competitive health (ie. their likelihood of outperforming their competitors in the future). It is 50 calculated by averaging indexes for several underlying strategic dimensions including: (i) brand reach, (ii) 12 customer satisfaction, (iii) employee investment, and (iv) advertising spend. 25 0 Each Index is based upon a real­life metric which acts as a Jan Feb Mar proxy for the dimension. The index always reflect the data at the end of the report period and for some metrics 0 Deloitte Accenture PLC Cl A includes a 90 day trailing average. Jan Feb Mar PricewaterhouseCoope... KPMG

MARCH 2018 REPORT Accenture PLC Cl A Rest of Group Thank you

We hope you found this beta report useful. While it only captures a sliver of the potential to be harvested from external data, we hope it inspires you to further explore how Outside Insight can help you better understand your competitive situation.

If you have not yet downloaded the accompanying Outside Insight app (available only for iOS for now), we encourage you to do so. It will activate realtime alerts on important insights affecting your brand and your competitors, as well as a curated news feed, team collaboration and custom competitive reports.

Download the Outside Insight beta app at www.outsideinsight.com/app.