ƒ Arca ƒ 5100 Tibet Spring Water ƒ Suntory ƒ Sinalco International ƒ Al Rawdatain ƒ SUN Inbev Ukraine Magazine
2008 02
DP010279 - ENGLISH www.smigroup.it sminow I magazine in this issue
Published by: SMI S.p.A. INSTALLATION Marketing Dept. Via Piazzalunga, 30 4. Mexico: Arca 24015 San Giovanni Bianco (BG) ITALY 12. China: 5100 Tibet Spring Water Tel.: +39 0345 40111 Fax: +39 0345 40209 18. Japan: Suntory [email protected] www.smigroup.it 22. Jordan: Sinalco International
Contributors to this issue: 28. Kuwait: Al Rawdatain Arca - 5100 Tibet Spring Water - Suntory - Sinalco International 32. Ukraine: SUN Inbev - Al Rawdatain - SUN Inbev Ukraine
Printed in 14,000 paper copies Available in: Italian, English, French, Spanish, Portoguese, Russian and Chinese. INNOVATION
Product pictures in this issue are shown 38. New TS: Two packs in one for reference only. 40. SR Stretch-blow moulders: At reduced...pitch
42. SR Stretch-blow moulders: The automation is integrated
44. Smipack: New in-line ßP800AS, ßP802AS and ßP1102AS automatic shrinkwrappers
INFORMATION
48. Customer Service Centre: Plan, Resolve, Maintain, Enhance
58. 2008 Report: Smigroup consolidates great market position
60. Exhibitions: Outstanding presence in 2008
62. Emballage 2008: Paris the packaging capital Magazine 2008 02 PAG.48 PAG.40
>> >> packaged water 7.8% per year per 7.8% consumption increases by PITCH > Maintain > Enhance > For PET, PEN AND PP containers> From 0.20 to 10 litres > Up to 20 moulds > Up to1800 BPH per cavity CUSTOMER SERVICE CENTRE > Plan > Solve REDUCED OVEN A world consumptionbillion equallitres, tomakes 180 thepackaged water most the important beverage segmentEurope and North America of highest have sector. the consumptionbut Eastern Western shareEurope, Asiashow (40%), and an “explosive”Africa increase. billion litres Mexico 20 Mexico billion litres China 17 CABINET ELECTRICAL INTEGRATED TOP 4 TOP AIR USA 31 USA billion litres
SYSTEM
RECOVERY
billion litres Brazil 12.5 Brazil in this issue Arca.
Mexico is the number one Company. consumer of Coca-Cola in the On the whole, the CSD industry in world, with an average of 225 litres Mexico has recently become aware per person; a disproportionate of a consolidation process destined number which has surpassed the not to end, characterised by inventors. The consumption in the mergers and acquisitions amongst USA is “only” 200 litres per person. the main bottlers. The producers WATER & CSD This fizzy drink is considered an have widened their product Embotelladoras Arca essential part of the Mexican portfolio by also offering isotonic Coca-Cola Group people’s diet and can be found even drinks, mineral water, juice-based Monterrey, Mexico where there is no drinking water. drinks and products deriving from >> 4 shrinkwrappers Such trend on the Mexican market milk. Coca Cola Femsa, one of the SMI LSK 35 F is also evident in economical terms main subsidiaries of The Coca-Cola >> conveyor belts as it represents about 11% of Company in the world, operates in the global sales of The Coca Cola this context, as well as important
4 installation.
local bottlers such as ARCA, CIMSA, BEPENSA and TIJUANA. The Coca-Cola Company These businesses, in addition to distributes 4 out of the the products from Atlanta, also 5 top beverage brands in produce their own label beverages. the world: Coca-Cola, Diet SMI has, to date, supplied the Coke, Sprite and Fanta. Coca Cola Group with about 300 During 2007, the company secondary packaging machines, a worked with over 400 brands and over 2,600 different third of which is installed in the beverages. As well as classic CSD – the Group’s core business Americas. SMI has been, for years, - the Atlanta company markets bottled water (Dasani, Ciel, KIN, Lilia, Multiva), juices and fruit based drinks (Minute Maid, contributing in the modernisation Fruitopia, Appletiser, Andina Nectar), sport drinks (Powerade, and widening process of many Aquarius, Aquactive), energy drinks (Burn, Real Gold, KMX, E2 ), bottling establishments in Mexico cold tea (Nestea, Gold Peak, Enviga in joint venture with Nestlè) where, in 1997, it chose to set up a and coffee (like the new Chaqwa and Far Coast products, subsidiary to readily and efficiently launched in 2006). answer the ever increasing The highest developments have been achieved in the bottled demands of the Mexican and water division, also thanks to recent acquisitions in the natural Central American clients. and functional drinks sector (including low-calorie drinks such as Coca-Cola Zero, Nestea, Aquarius and Powerade).
The Coca-Cola Company, the trademark’s owner, does not, in most cases, bottle its own beverages; it produces concentrated syrups and sells them to the bottlers’ distribution network, spread over 200 nations, who has the licence to produce, bottle and distribute their products. It is also an important shareholder in the main production holding of the “Coca-Cola- branded” beverages, like Coca-Cola Enterprises (North America, UK, France, Benelux), Coca-Cola HBC (operating in most of Europe, including Italy), Coca-Cola Femsa (Central and Latin America) and Coca-Cola Amatil (Oceania).
SMI Centroamericana S.A. de C.V.
The offices and warehouses of SMI Centroamericana are situated in a modern building in the Gustavo A. Madero delegation, one of the main industrial areas of Mexico City, a few minutes from the most important communication networks. Highly specialised mother-tongue personnel supply a high quality service in marketing promotions for SMI and SMIPACK machines, offering clients with suitable solutions for achieving desired sales objectives and operating efficiency; technical after-sales service assistance for plant installation and maintenance; supplying spare parts, with optimisation of delivery times and reduced transport costs. The competence, professionalism and customer-orientation of SMI Centroamericana’s marketing and engineering staff represent the key factors in achieving excellent selling results in Mexico and in the nearby countries.
5 ARCA
To everyone their own taste: SMI’s choice for modernising the production lines of the “mezclado” product.
The plant modernisation process in Mexico seems never ending and involves all The Coca-Cola Company’s main bottlers: FEMSA, ARCA, CIMSA, BEPENSA, TIJUANA have made considerable investments in the productive lines for cans and PET bottles dedicated to soft drinks, water and other marketed products. There has been an increase in the manufacturing capacity through the installation of new lines, and a dynamic packaging development to readily and efficiently face the ever evolving market. Suppliers capable of best satisfying large companies’ requirements, both with advanced technology machinery and operating flexibility, have been privileged in this innovative phase.
6
ARCA
SMI’s constant technology upgrading has enabled it to answer the expectations of The Coca- Cola Company bottlers, who have recognised the Arca brands: commitment in assuring them the possibility to offer a comprehensive service Coca-Cola, Coca-Cola fit for their clients and a Light, Sprite, Sprite Light, notable economic return Fanta, Fresca, Manzana Lift, for their investments. The Delaware Punch, Senzao, following ones have been Kin-light, Mickey Aventuras, Ciel, Club Soda, Lourdes, particularly appreciated: Purasol, Sierra Azul, Sierra the on-site presence of Azul (Mineral), Topo Chico, an engineering assistance Joya, Joya Light, Bimbo, service, the availability Manzanita Kris, Sangria to understand client’s Don Diego, Tipp, Topo Chico requirements and Flavors. therefore to plan the modernisation of each single production line, the fast supply of machinery. The optimisation of the maintenance costs has also been welcomed, thanks to the use of common spare parts amongst the different machines installed at every bottler’s. SMI has recently finalised marketing agreements with The Coca-Cola Company’s main bottlers in Mexico. The “Jugos del Valle” company, owned by the “Coca-Cola Femsa” group, has decided to increase productivity by purchasing high speed shrinkwrappers, amongst which, two SK 600P (max. 60 ppm) for bottling cans in single and double lane, and one SK 800P (max. 80 ppm) for packaging glass bottles.
8 installation.
The “CIMSA” group, with the recent acquisition of a LSK 35F shrinkwrapper (max. 35 ppm) coupled with a HA series handle applicator, has aimed at an innovative packaging as it is not easy to find packages with handles on the Mexican market. In the LSK 35F packaging machine, PET bottles with different capacity (between 0,25 and 3 l) are clustered in multiple formats, which confirms the machine’s operating flexibility. All main bottlers of The Coca-Cola Company rely upon SMI’s experience to support latest trends coming from soft drinks and bottled water consumers. Researchers show that consumers prefer SMI technology in the service of purchasing packages with ARCA bottling lines bottles of the same size but with different taste. In ARCA’s many bottling lines there are currently over 20 Bundles with “multi-taste” SMI hi-tech packers running. Since 2000, the year of the bottles have then become first supply, a tight business relationship has grown between quite popular: for example, the two companies, above all thanks to the high-quality a 6-bottle bundle containing standards of SMI packaging machines and to the guarantee of a locally based after-sales service operation provided with two Coca-Colas, two Fantas spare parts stock. and two Ciel waters. The multi product package, For these reasons ARCA trusted SMI experience also for the better known as “mezclado”, renovation of its bottling lines situated in Culiacan, Juarez, is not new on the Mexican Matamoros and Mexicali. market as it has been In each of these 4 bottling plants, in 2008 SMI installed a available in shops for a few LSK 35F shrinkwrapper and relevant conveyor belts to pack years already; the novelty is the innovative multi-taste product bundle (mezclado). the packaging automation, The production lines “upgrade” will go on next year and will previously carried out be extended to other factories of ARCA group. manually.
9 ARCA
EMBOTELLADORAS ARCA. Some history
Embotelladoras Arca was to purchase The Coca-Cola constituted in 2001 from Argentina, it extended its the merger of Argos, Arma activity to South America. and Procor, three of the Embotelladoras ARCA eldest bottling companies invests time, knowledge and in Mexico. This is how the resources to favour local second largest bottler of economic growth, and is The Coca-Cola Company’s committed to safeguarding products in Latina America the environment through is born. The firm was the development of plastic constituted with the aim containers’ recycling to increase its added value, projects. by offering consumers with an excellent service and a complete range of high quality products, competitive and made up of prestigious trademarks. With offices in Monterrey, it has a contract with The Coca-Cola Company to bottle and distribute beverages belonging to the Atlanta-based company in Northern Mexico, mainly in Nuevo Leon, Coahuila, Sonora, Sinaloa, Baja California, Baja California Sur and Tamaulipas. It For this purpose, SMI has also sells its own label studied a conveyor belt beverages and distributes system at the input of the other brand products. Every day Embotteladoras LSK shrinkwrapper, to lane Arca serves more than the bottles according to 15 million consumers the taste, and a roller belt by operating through 13 at the output, to guarantee bottling plants and 60 package cooling before distribution centres. Since manual palletisation. 2007, it has been widening its product portfolio by adding snack foods from Above: The meeting between Bokados. In March 2008, ARCA’s Mr. Raul Montemayor after signing an agreement and SMI Sales Area Manager for Mexico, Mr. Roberto Cagnis.
10 EMBOTELLADORAS ARCA. Some history
New LSK shrinkwrapper: In just 10 metres all the technology you need!
Competitive price, low operational costs, modular structure, user-friendly technology, small size: a 10- meter-long machine offering all of the technology you need!
The new automatic LSK shrinkwrapper reaches a maximum output of 35 ppm and is the ideal solution for the packaging of products in film only, cardboard pad + film, cardboard tray only, cardboard tray + film.
SMI LSK SERIES: A competitive compact machine.
> shrinkwrappers and tray packers > wrap-around casepackers > PET blow moulding machines > conveyor systems
SMI S.p.A. -Via Piazzalunga, 30 - 24015 San Giovanni Bianco (BG) - ITALY Tel. +39 0345 40111 - Fax +39 0345 40209 - [email protected] - www.smigroup.it 5100 Tibet Spring water.
“Top of the world” bottling
The “5100” water flows at 5,100 m (above sea level) from the Dongziong source, south of the Nyenchen Tanggula mountain chain, on the Qinghai-Tibet plateau, one of the few areas in WATER & CSD the world without pollution. For this reason, 5100 Tibet Spring Water “5100”, pure, clean and uncontaminated, can Tibet Glacier M.W. Co. Ltd. be a health support. Lhasa (Tibet), China The bottling plant belongs to Tibet Glacier >> casepacker Mineral Water Co. Ltd (located near the capital SMI WP 350 city of Lhasa at 4,300 m (above sea level), which was founded in 2005 during one of the Right side: the “prayer most considerable marketing investments flags” welcome visitors made in Lhasa in the last few years. on the Nyenchen Tanggula mountain chain
12 installation.
BEIJING-LHASA: an incredible journey on the “Sky Train”
The Beijing-Lhasa railway line, also know as the “Quinghai-Tibet line”, connects the capital of China and the capital of Tibet, covering 4,200 Km in 48 hours. Its route serves 44 stations and enables a circulation of eight trains at the same time.
The construction works started in 1956 and the final leg “It is a magic light blue road which was inaugurated on 1st July 2006. brings the motherland’s affection to The “Sky Train” is an engineering masterpiece which climbs the confining areas. From now on, the up impracticable mountain routes, up to a height of 5,029 m mountains will no longer be high and (above sea level), and runs on the highest track in the world; the roads will no longer be long, happily the previous record was held by a mere thirty kilometre joining the various ethnic groups.” route which, at a height of four thousand metres, winds up the well known Machu Picchu peak in Peru. These are the words from the The passenger carriages are pressurised and air-conditioned “Light Blue Road” song written by the like aircrafts, with high protection windows against UVA Tibetan population, and sang by the rays, as 80% of the railway stands at a height of 4,000 m. Tibetan singer Basang, to celebrate The highest station is Tanggula, over 5,000 metres (above the opening of the Qinghai-Lhasa sea level) high. railway line on 1st July 2006. The “Sky Train”, which holds the Long stretches of the railway are rested on permafrost, record as the highest railway in the that is permanent glaciers, with temperatures well below world - the longest situated on an zero. upland - stimulated the development 7 tunnels have been dug-out (amongst which the Fenghuoshan of the Tibetan market, giving new Tunnel, 1,338 m long, built at a record high of 4,905 m above economic vitality to this region, sea level) and 286 bridges built to allow the crossing of the better known to the world for its bare, impracticable and untouched Tibetan mountains. Buddhist Monks.
This new technologically advanced and, at the same time, environment- friendly structure, in the Tibetan imagination represents a bridge towards happiness, thanks to the creation of new job opportunities for Tibet’s workers, who can now make use of a new and efficient means of transport. After all, the “Tibet Express” has
13 5100
favoured the spread of the the new transport system. The first year of operation, “5100” mineral water, which after opening to the traffic, comes from the 5,100 m- “The realisation of the shows that we made the high Tibetan glaciers and Qinghai-Tibet railway right choice”. is distributed in China, and line began before the The sales of “5100” water therefore abroad, after construction of our factory”, have noticeably increased travelling on the new railway says Jiang Xiaohong, Tibet to the point that, with the line. Glacier Mineral Water Co. current productive capacity Ltd Managing Director, of 300,000 tonnes per year, The Tibet Glacier Mineral during an interview with the company has become Water Co. Ltd company, China Radio International, the largest water bottler bottler of the “5100” water, “which means we moved in Tibet. has particularly enjoyed the after having received the economic advantages from news.
Tibet: “Asia’s water tank”
The sources of the main rivers in China and south-eastern Asia are born on the Qinghai-Tibet. The Brahmaputra, Mekong, Yangtze, Indus, Yellow River and Salween are fed by the Tibetan glaciers. The “Roof of the world” is also famous for sheltering a number of species belonging to the mountain wildlife, able to reproduce itself and survive only in a “special” eco-friendly, primeval and uncontaminated context. The mineral water of the plateau represents one of the most important trade resources of the region; starting from 2006, the Qinghai-Lhasa railway line has reduced transport costs, making distribution to China and abroad possible.
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SMI IN CHINA
The constant commitment to achieve client’s satisfaction, has brought SMI to decide to be directly present on the Chinese territory with two representative offices in the industrial poles of Nanjing and Guagzhou. The highly specialised and constantly updated mother-tongue staff ensures a high quality service both in marketing activities and in engineering assistance service, for installing and maintaining the plants. The supply of spare parts on the premises, has also made it possible to optimise delivery timing and reduce transport costs. Competence, professionalism and availability of SMI marketing and engineering personnel in China, represents a key factor in the excellent sales results reached by SMI in this area.
SMI and “5100”: together at high altitude
Tibet Glacier Mineral since the water is Water Co. Ltd holds the distributed in the whole of world record for the China and abroad. bottling plant situated at Aware of such need, Tibet the highest altitude on Glacier Mineral Water Co. sea level. The company Ltd has turned to SMI for represents the largest the supply of a wrap-around water bottler in Tibet, with casepacker model WP 350 a productive capacity of of the WP series, to be 300,000 tonnes per year. inserted in the 25,200 BPH The geographical location bottling line. at 4,300 m (above sea We can therefore confirm level) requires the use that SMI packaging of advanced technology machines are installed in bottling systems, which every part of the world, as enable the company to they are planned for facing constantly face difficult extremely different climate challenges due to extreme conditions. weather conditions. Packaging in corrugated The need to care the cardboard box is the ideal product packaging process solution for distributing is not to be undervalued, Tibet Glacier Mineral
15 5100
The choice of the Tibetan company to collaborate with SMI, has been positively influenced by the excellent reputation of Smigroup in the whole Asian continent, where it is considered a highly qualified and reliable partner. In fact, more than 40% of the 350 SMI packaging machines installed in China is represented by wrap- around casepackers. To face the extreme climate conditions on the “roof of the world”, Tibet Glacier Mineral Water Co. Ltd has decided to rely on SMI efficient technology, whose packaging machines Water Co. Ltd products all are distinguished by over the world. the modular design, Packs made with SMI operating flexibility and high wrap-around casepackers performances, thanks to offer important advantages fully automated processes, in the conveyance operation: electronic control of the PET bottles contained inside machine axis and field-bus the package are protected wiring. from impact, abrasions Another determining and mechanical stress as, factor in choosing a SMI whilst moving, the carton product, is the good quality/ thickness works as a shock price ratio and the after absorber. sales assistance service The “5100” mineral water guaranteed by the two is distributed in square Chinese subsidiaries in PET bottles of 0.33/0.5/1 Nanjing and Guangzhou. l capacity and in round bottles of 1.5 l PET. The smaller bottles, 0.33 and 0.5 l, are packaged in the traditional 4x6 format, whereas the 1 and 1.5 l bottles in 3x4 format.
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Suntory.
The heat-shrinking film: an innovative packaging for the Japanese market.
The launch on the Japanese market of the “Tennensui Aso” natural mineral water represents an interesting novelty, both WATER & CSD for the type of product introduced, a”new Suntory entry” in the company’s wide range, Suntory Ltd. Group and for the package “look”. In Japan Kumamoto, Japan most products are, in fact, distributed >> shrinkwrapper in a cardboard box. Suntory Limited SK 450 T has decided to use heat-shrinking film, relying on the advanced technology of SMI machines. This type of packaging offers a On top: the Aso volcano cost-effective alternative to corrugated in the Japanese city of cardboard and it plays a key role in the Kumamoto product marketing strategies, since the use of film printed with decorations and images allows to catch the consumer’s eye. Packages made with heat-shrinking film can be more easily handled, conveyed and recycled.
18 installation.
Suntory Limited’s dynamism is effectively Suntory’s origins synthesized in the company slogan “Yatte Minahare!” (Go Suntory Limited was founded for it!). The renowned Japanese in 1899 when Shinjiro Torii group is determined to opened a wine shop in Osaka supply a unique tasting and started to produce and product, which can maximum speed of 360 sell his own wine “Suntory”. satisfy the palate and be packs per minute. All aesthetically good to look SK models feature an In 1921, following business at. It knows the consumer’s electronic system for growth, the “Kotobukiya” taste changes and so it product grouping and are company was founded, commits to differentiate available in single or double its production to follow the lane operation. changing its name to “Suntory” market trends. They are also equipped with in 1963 (named after the The Osaka-based company automatic format change popular product), and started is eclectic both in the and electronic control to produce beer as well with variety of products and of the film-cutting unit, the same name. In 1997, the in the constant innovative by means of a brushless company became a licensed packaging. It recognises the motor. bottler and distributor of the importance of the wrapping This guarantees constant Pepsi Cola drinks in Japan. to catch the buyer’s eye film tensioning and and in supplying content better cutting precision. information. In this way, the package In 2008 the Kumamoto aesthetic quality gets highly establishment of Suntory improved. Limited invested in the installation of a 36,000 BPH PET line to bottle “Tennensui Aso” natural mineral water, entrusting SMI with the supply of a SK 450T shrinkwrapping machine: 2 l square bottles are clustered in 3x2 film only format, whereas the 0.5 l round bottles are packaged in tray and film 6x4 format. SK series is constituted by fully automatic machines for packaging plastic, metal or glass containers. Depending on the model chosen, it is possible to make packages in film only, cardboard pad and film, tray only, cardboard tray and film, reaching a
19 SUNTORY
Suntory: A product range for every consumer’s tastes
Suntory Limited is the eldest alcoholic beverages producer and distributor in Japan and has, in years, extended its activity to Asia (mainly China), to the United States and to Europe (in particular Scotland and France). It has, in time, confirmed its success thanks to the capacity to differentiate the product range and keep up with consumers tastes.
The beverages sold by the Japanese group represent the answer to the market trend for the various drinks categories:
> LEMON is an authentic Japanese green tea-based beverage, launched in 2004
> the SUNTORY OOLONG TEA has become a very popular brand
> BOSS is canned coffee nicknamed “The worker- friendly coffee”
> PEPSI is the famous cola- tasting beverage
20 installation.
Water for life
Suntory Limited promotes environment defence, as shows the “water for life” slogan, which expresses the group’s commitment to protect water, source of life and “infinite and precious land resource”.
The company announces the will to work towards a sustainable society, “resonant of people and nature”, and invests in activity to safeguard green spaces, developing eco- friendly and recyclable products.
The programme for forest protection titled > the DAKARA drink is “Natural Water Forest” reputed to be the “daily and the opening of the healthy drink” “Suntory School of Forest and Water” to educate > SUNTORY NATURAL WATER children to respect the is a natural water from an environment are amongst uncontaminated source. the most recent initiatives. The company’s aim is Suntory Limited recognises to enrich its offer “so that many ingredients of that each consumer can its products are nature’s enjoy his favourite drink, gifts, and demonstrates anywhere and at any time”. its determination in safe keeping it.
21 Sinalco.
Who Arabian Aerated Water Co. is
The company was founded in 1953 in Basra, south of Iraq, for bottling “Sinalco” brand beverages, licensed by Sinalco WATER & CSD International GmbH & Co. KG. Arabian Aerated Water Co. The production and trading began Sinalco International in 1954, and after two years, a Jaber, Jordan second company was founded >> stretch-blow moulder in Baghdad, which subsequently SMI SR 8 became the company’s head >> shrinkwrapper office. SMI SK450 P The immediate success and growing demand brought AAWC to install other productive lines in 1986, and to build a new company in 2000. Right: the cutting of The German beverages became “leader” on the Iraqi soft drinks market. the ribbon by Jordan’s The launch of two bottling lines in 2005 has been followed by the opening Minister of Trade in 2008 of the Al Jaber plant in Jordan. and Industry, Eng. Amer Al-Hadeedy.
22 installation.
After the 2005 celebrations for its 100th anniversary, Sinalco has celebrated the opening of a new PET bottling line in Jordan. The Iraqi company, Arabian Aerated Water Co., which boasts 55 years of joint venture with Sinalco International, announced the intention to expand its trade into the Syrian-Jordan free trade zone of Al Jaber.
The new manufacturing unit is dedicated to bottle Sinalco beverages of different tastes, like: Cola, Orange, Mela, Cito, Cloudy Lemon and Mulberry. The highest political and entrepreneurial officers attended the opening ceremony; the new establishment opened its doors to the Jordanian Minister of Trade and Industry, Eng. Amer Al-Hadeedy; the Syrian Minister of Economic Affairs and Trade, Dr. Amer Lutfi; Sinalco International Managing Director, Mr. Mongi Goundi; and the Deputy General Manager of Arabian Aerated Water Co, Mr. Hussain Al-Rahmani.
SMI had the privilege to participate to the event by supplying both its machinery for blowing the PET bottles and the secondary packaging.
It can be confirmed that the SMI engineering/trade staff supported Arabian Aerated Water Co. in this important developing project. Top: moments from the opening ceremony of the Al Jaber plant.
Above: Mr. Hussain Al-Rahmani, Deputy General Manger of Arabian Aerated Water Co. and Mr. Mongi Goundi, Sinalco International Managing Director, during the delivery of the event brass.
23 SINALCO
The opening of the Al Jaber factory was positively welcomed by the inhabitants and by the over 50 employees of the company.
“Sinalco” beverages will initially be sold in Iraq, Jordan and Syria, and later in Saudi Arabia.
ƒ 7 August 2008: a day which marked the expansion of Sinalco in the Middle East
Al Jaber, 7 August 2008. The official opening of Sinalco’s brand new production unit in Jordan took place with a great celebration, which was attended by many authorities from Jordan, Syria, Iraq and nearby countries.
The event was a great success amongst guests, who had the opportunity to see, closely, the state- of-the-art technology of the installed machinery.
Arabian Aerated Water Co. turned to SMI’s experience for supplying and installing a 8-cavity rotary stretch- blow moulding machine (SR8 model) and a shrinkwrapper to pack PET bottles in the pad and film configuration.
After an accurate From left: The Deputy General Manger of Arabian Aerated Water evaluation of the client’s Co., Mr. Hussain Al-Rahmani, with the Jordan’s Minister of Trade expectations, SMI worked and Industry, Mr. Eng. Amer Al-Hadeedy, and Syria’s Minister of hard to study the new Economic Affairs and Trade Dr. Amer Lutfi
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Packaging solutions as flexible and different as consumers
2.25 l PET bottle, and to find the best solution for To support market trend and consumers’ preferences, “Sinalco” the secondary packaging beverages are proposed in a wide and flexible range, by size and of already existing bottles type of packaging. Bottle capacity varies from 0.33 to 2.25 l, (0.33/1/1.5 l). distributed in returnable and non returnable glass, in PET and in can.
The four bottles, blown from The original and legendary “Sinalco” bottle is available for the the eight-cavity machine following drinks: at a speed of 12,000 bph > Sinalco Cola (1.5 l) are packaged by an > Sinalco Cola light SK 450P shrinkwrapper in > Sinalco Orange 4x3 film only and pad + film > Sinalco Apfelschorle format (0.33 l) and 3x2 film > Sinalco Zitrone only and pad + film format The German brand prefers the innovative and eco-friendly PET (1/1.5/2.25 l). instead of the non returnable glass.
Sinalco Yesterday and today
“Sinalco” is the name of alcohol. a fruit-based soft drink The German beverage created in 1902 by the started conquering the German psychotherapist world in 1907, in particular Friedrich Eduard Bilz, South America and the which he initially called “Bilz Middle East. Brause”. In 1937 the red circle, which It is an health elixir made became its symbol, was with a mix of seven tropical created and, in occasion fruits and its success was of its fiftieth anniversary, a so huge that many tried to characteristic bottle was imitate it; therefore in 1905 made. it was decided to register The trademark rights the trademark with a were purchased by the new name to protect the Hövelmann group in 1994 product. and the Deutsche Sinalco Many contests among was constituted and customers were launched: three years later became in the end the name “Sinalco” Sinalco International GmbH was selected, which comes & Co. KG. A century from from the Latin expression its creation, the popular “sine alcohole”, e.g. without beverage registered its
25 SINALCO
second greatest triumph: in 2003 - only in Germany - 100 million litres (against 41 million in 2002) were sold, whereas in 2004, after the market launch of the 0.5 l bottle – that joined the already popular 1 l package - 164 million litres were sold. Today, “Sinalco” drinks can be purchased in 85 countries and, as well as the original product on sale since 1905, the German company proposed different taste variations: orange, lemon, cola, grapefruit, forest fruit, some of which in the “light” version.
Sinalco International GmbH & Co. KG is the worldwide owner of the trademark rights and operates as franchisor, giving a number of subsidiaries in different countries the right to trade its products. The German company has built a tight relationship with its partners so that all head office directives are respected in terms of essence supply, production recipe, distribution agreements and use of technological applications.
26 installation.
PET containers and the respect for the environment
SMI engineering office is constantly engaged in designing new PET containers and is able to offer innovative solutions to clients so as to reduce the quantity of material used in order to lower energy costs.
The “light-weighting”, e.g. the study of bottle shape aimed at reducing the weight of preforms, plays an important role.
It is based mainly on the calculation of the “top load”, meaning the maximum load the bottle can bear during palletisation.
Huge eco-friendly benefits are gained thanks to the use of oil-based materials.
The reduction of the heat necessary to shape the material also means energy saving.
The advantages of the package recycling are not to be undervalued; in fact it is thinner and, therefore, can 0.33 litres be more easily compressed 1.00 litres and takes up less space 1.50 litres during waste collection. 2.25 litres
27 ZHUJIANG BEER
Al Rawdatain.
Al Rawdatain in brief
The Al Rawdatain Water Bottling Co. foundation dates back to 1980. The bottling and trade of the mineral water with the same name began in 1983 and immediately registered a great success amongst WATER & CSD consumers due to its freshness, purity and mineral richness. Al-Rawdatain The demand evolution in the following years determined the introduction Al-Rawdatain Water Bottling Co. of new products and the use of innovative containers. Safat, Kuwait The company also proposed the supply and installation of water heating >> casepacker systems. SMI WP 300 After undergoing careful laboratory analysis to guarantee the highest >> shrinkwrapper safety and quality standards, the water is bottled in PET containers SMI SK 350 T and distributed in Kuwait and abroad thanks to an efficient logistics >> handle applicator system. SMI HA 35 At the beginning of 2008, Al Rawdatain Water Bottling co invested in >> divider the widening of its production range by installing a new 18,000 bph PET SMI DV 500 line in the Safat factory, for which it purchased from SMI the end-of- >> conveyor belts line packaging machines and the conveyor belts from the labeller to the palletiser.
28 installation.
“Sweet” water in Kuwait: A precious source
The area called “Al- was constituted by rain Rawdatain”, from the Arab and the construction of “Rawda” meaning “garden large wells, the main ones land, enriched with water near Udailliah, Shamiya, and flourishing vegetation”, Adilliya, Hawally and Nugra: stands in northern Kuwait but it was salty and impure and features geological water. properties making it a In that area, characterised unique place in the world. by scarce rainfalls, an The geological “birth” of alternative source of this desert oasis and of water was to draw it from the whole Kuwait dates Shata Al Arab and Al-Basra back to the Palaeozoic rivers, by using special Age: the high-quality water sailing ships. streaming from it is the With the country’s economic result of the rainfalls which, growth, the increasing in the course of millions of demand for fresh water years, have enriched it with made it necessary to build mineral salts featuring sea water distillation and precious natural properties. desalination plants. However, The only source of drinking continuous subsoil drillings water in Kuwait in the past brought to the discovery
29 AL RAWDATAIN
of the Al-Rawdatain source, The production of water the eldest drinking water through chemical processes source in Kuwait, and still has increased by nearly the best. 50% in the last three years The water gushes from and, according to recent the subsoil and is rich statistics, should double in in mineral salts, which less than ten years. naturally dissolve. The boom of the desalters Such properties distinguish has been mainly registered it from other types of on the rich coasts of the drinking water available Middle East, which have in the desert, obtained managed to cover the through chemical processes high costs of desalination for salt elimination and plants. water purification, such Waters in this way obtained as reverse osmosis and are defined “drinking carbon filtration. waters” or “health waters”, as only those coming As the English poet Samuel from natural sources can Coleridge had his “Old be classified as “natural Marine” shout in a ballad mineral waters”. two centuries ago: <
30 installation.
SMI’s solutions allow the Integrated systems: optimal handling of the product flow - through an accurate study of the Fluid movements accumulation, distribution and conveyance dynamics - and distinguish themselves with SMI solutions for:
> modular structure easily adaptable to various types Al Rawdatain mineral and drastically lowers of containers and flows water is bottled in running costs. > format change times square PET containers Al Rawdatain Water reduced to a minimum to in 0.33/ 0.5/1.5 l formats Bottling Co. turned to SMI quickly shift from a product and is packaged both in to purchase the end-of-line to another corrugated cardboard box machinery and the whole > high running reliability with the WP300 wrap- set of conveyor belts to thanks to frame and around casepacker and in transport loose containers components made of AISI film only and film + tray and packed product. 304 stainless steel bundles with the SK350T Product movements must > lowest noise and friction shrinkwrapper. be fluid and constant, levels The bundles packaged in 5x4 in order to guarantee > clearly defined cleaning and format (for 0.33 and 0.5 l maximum operating flexibility maintenance interventions bottles) and in 3x2 format and successfully manage > simple and intuitive (1.5 l bottle) are conveyed sudden flow variations due starting and control towards the HA 35 machine to unforeseen functioning operations for the application of a problems of each machine. > user-friendly technology handle, whereas the other The use of an automation thanks to the POSYC bundles only run through it and control system of the operator panel featuring in transit. latest generation, along touch-screen LCD The sorting of the square with the employment of > energy consumption and bottles is assigned to a sophisticated sensors, operating costs among the DV500 divider-laner, which allows to keep top efficiency lowest on the market. receives the loose products levels in all phases of the in a single row, divides production cycle. them into more rows and lanes them towards the secondary packaging machines. All SMI machines are built with first quality material, which guarantees working reliability and long-lasting functionality. The use of wear and tear- resistant components reduces cleaning and maintenance operations
31 InBev.
SUN InBev Ukraine is considered Yantar breweries. The Chernigiv as the ambassador of the beer Brewery (Desna) has been part culture in Ukraine. Since 2000, it of Interbrew since 1996, followed has been following the traditional by Mykolaiv (Yantar) in 1999 and by brewing method, inherited from Kharkiv Brewery (Rogan) in 2000. the parent company Interbrew In 2006 the three companies (now InBev). It is the national merged to form a single entity representative of InBev, the world called SUN InBev Ukraine. BEER SECTOR largest brewer, born out of the SUN InBev Ukraine merger between Interbrew and InBev Group AmBev. SUN InBev Ukraine has Desna – Ukraine been the undisputed leader of the >> stretch-blow molder Ukrainian beer market for more SMI SR 20 than 7 years, with a market share >> shrinkwrapper up to 38% (2007) and an output SMI SK 602 F of more than 10 million hectolitres of beer (2007). The bottling plants are situated in Desna, Rogan and
32 installation.
The new PET line: Innovations developed from consumer’s needs
Aiming at deeply understanding the lifestyle and preferences of today’s and tomorrow’s consumers, InBev constantly offers innovative products and tailor-made services, according to everyone’s expectations. The search for new The sales increase induced packaging solutions, such the company to invest in as PET containers, is part new plants for beer PET of that approach. The bottling. polyethylene has been used At Chernigiv plant in Desna, for long by various InBev a high-speed line at the markets and it has proven output of 36,000 bph, to be a winning choice in realized by Sacmi Filling the Eastern market. and SMI, has been recently installed. Sacmi Filling supplied the filler model volo-mas 80/ 140/20, the labeller, the 4-infeed palletizer and the conveyor systems. The blowing of 1 l PET bottles at an output of 36,000 bph, of 1,2 l bottles at an output of 32,000 bph and of 2 l bottles at an output of 24,000 bph has been entrusted to the 20- cavity SR20 blow-moulder manufactured by SMI. Smigroup also supplied the conveyors for the packaging of bundles on transportation of preforms double lane, in 4x3 (1/1.2 l) and a shrinkwrapper, and 3x2 (2 l) pack collations, SK 602F model, for the film only.
33 INBEV
The production of beer InBev & Smi: is an art which dates back to the past centuries: with more than 600 years of Special attention to the experience, InBev has been able to launch top quality products on the market. quality and the environment SUN InBev Ukraine has gained the consumers’ confidence by implementing new technologies, though maintaining the traditional brewing methods. For instance, the installation of the new SMI blow-moulder at Chernigiv plant in Desna is part of a project of blowing costs optimization and performance improvement. The SR 20 stretch-blow moulder manufactured by SMI, like all models of the INBEV in synthesis SR series, is supplied with the innovative Air Recovery System as a standard equipment, which minimizes With world-wide activity, InBev is a “global beer” producer. the energy costs and InBev is a publicly traded company (Euronext: INB) based in reduces the compressed Leuven, Belgium. The company’s origins date back to 1366, air consumption up to 40%; and today, it is the leading global brewer. thanks to this system, As a true consumer-centric, sales driven company, InBev a part of the air of the manages a carefully segmented portfolio of more than 200 blowing circuit (40 bar) is brands. recovered and recycled, that is to say it is used This includes true beer icons with global reach like Stella for the pre-blowing circuit Artois® and Beck’s®, fast growing multi-country brands (4-16 bar) and for the like Leffe® and Hoegaarden®, and many consumer-loved machine service air. If the “local champions” like Skol®, Quilmes®, Sibirskaya Korona®, recycled air is not used for Chernigivske®, Sedrin®, Cass® and Jupiler®. the pre-blowing circuit or InBev employs close to 89,000 people, running operations for the service air circuit, in over 30 countries across the Americas, Europe and it can be used for the low- Asia Pacific. In 2007, InBev realized revenues for 14.4 billion pressure circuit of other euros. external systems. The ARS consists of two For further information visit www.inbev.com exhaust valves for each stretch-blowing station: the first one introduces the
34 installation.
air into the air recovery system tank; the second The market of beer one discharges the air in PET bottles that can not be recycled. The operating pressure The market of beer in PET of the pre-blowing cycle is bottles continues gaining controlled by an electronic market shares and recording regulator, whereas the great approval from the service air circuit pressure consumers. is controlled by manual reducers. The pursuit of innovation This innovative system, through the introduction of supplied with every model new packaging methods is an of SMI blow moulders, integral part of the marketing increases the machine’s strategies, provided they value, thanks to their comply with the quality, environment-friendly environment and economy technology and to the requirements. reduction of the energy The beer bottled in PET demonstrates that the packaging costs. has a great influence on the buying decisions. Beer bottlers have recently met with great success, especially among the young adult consumers, by offering the innovative PET container, expected to be a good way to make the product look newer, younger and adventurous. Furthermore, the use of polyethylene is bound to another key concept for the modern marketing strategies: the idea of “convenience” for the consumer.
The strong competition between the industries of this sector requires a constant pursuit of new packaging solutions. The wide range of materials used for the packaging is an attempt to draw the consumer’s attention and to follow the most recent market trends.
35 INBEV
InBev acquires Anheuser-Busch: Market share and synergies
On 13 July 2008, InBev and Busch and InBev will Anheuser-Busch announced result in significant an agreement to combine growth opportunities from the two companies, forming leveraging the companies’ the world’s leading global combined brand portfolio, brewer. including the global flagship Budweiser brand and The combined company will international market be called Anheuser-Busch leaders such as Stella Artois InBev (A-B-I). and Beck’s, maximizing the new company’s unparalleled The combination of global distribution Anheuser-Busch and InBev network and applying best will create the global leader practices across the new in the beer industry and organization. one of the world’s top five beverage manufacturers. Budweiser and Bud Light are the largest selling On a pro-forma basis beers in the world, and for 2007, the combined the new company will have company would have an unmatched portfolio of generated a global volume imports, local premiums of 460 million hectolitres, and local core brands. revenues of US$36.4 billion (Euro 26.6 billion) and an The merger is EBITDA of US$10.7 billion expected to (Euro 7.8 billion). be completed by the end of The expanded company 2008. will be geographically diversified, with leading positions in the world’s top five markets – China, U.S., Russia, Brazil and Germany – and balanced exposure to developed and developing markets. A combination of Anheuser-
36 installation.
The beers of InBev
SUN InBev Ukraine produces and sells 10 beer brands:
> 2 global brands: Stella Artois and Beck’s;
> 5 multi-country brands: Leffe, Brahma, Staropramen, Hoegaarden and Lowenbrau;
> 3 national brands: Chernigivske, Rogan, Yantar.
1.00 litres 1.20 litres 2.00 litres
37 New TS.
The wide range of SMI two or more layers a wide secondary packaging range of plastic, metal or solutions and applications glass containers already has been further enriched packaged in cardboard thanks to the recent tray and pad and wraps introduction of the NEW them in heat-shrinking film, TS (New Tray Stacker) guaranteeing the end user accessory device, which can the maximum operating be mounted on all SK series flexibility and reduced automatic shrinkwrappers format change timing. The (F, P and T models) and “fit-in” type cans can also be on all CM series combined stacked without pad or tray packaging machines. between the layers, or at The NEW TS stacks on the bottom of the pack, for
38 innovation.
The new TS device stacks:
> trays
> “Over The Top” clusters
> “fit-in” tins or jars
> briks
> small jars
a cost-effective packaging in heat-shrink film. The production speed varies depending on the product characteristics and can reach a maximum of 60 ppm. The NEW TS was intended to be an accessory device of reduced size, easily integrated in the standard frame of SMI shrinkwrappers and combined machines; it is inserted after the trayformer and can be installed both on new packaging machines and on pre-existing machines, without having to purchase a new or dedicated plant or having to rearrange the-of- end line spaces.
39 SR series.
At Interpack 2008 SMI reduced to 40mm for the exhibited an eight-cavity SR standard models and rotary stretch-blow to 80mm for the SR HC moulding machine which, models. as well as the integrated This enabled to increase cabinet, was equipped with production speed by about a new preform heating 20%, respect to the module with 40mm chain older models of stretch- pitch. blow moulding machines, Thanks to the innovative maintaining the same technology applied, the preform heating time and preform holder mandrels heating module energy chain pitch has been consumption.
40 innovation.
SR stretch-blow moulders: At...reduced pitch
The performance improvement has been obtained without jeopardising the compactness of the machine, which has kept the same dimensions of the models with heating module chain pitch at 50 mm.
SMI stretch-blow moulding equipment are the ideal solution for high speed and low cost production of PET and PP containers of various dimensions, and can reach a maximum production of 1,800 bph per cavity with bottle neck ring Ø lower than 38.5 mm. Even for bottle with neck ring Ø higher than The heating module chain 38,5 mm, SMI’s SR series pitch on the SR HC models standard stretch-blow has been reduced to 80mm moulders offer competitive from the previous range at performances and boast a 100mm, with an increase quality / price ratio amongst in production of about 20% the best on the market. with the same preform heating cycle time and SMI technological energy consumption level. innovations exhibited at Interpack 2008 were also regarding the rotary SR HC series stretch-blow moulders designed for high capacity container production (up to 10 litres).
41 SERIE SR
SR stretch-blow moulders: Integrated automation
SMI presented the fourth generation of the SR series rotary stretch-blow moulders at Interpack trade fair held in April 2008. Compared to the previous generation machines, new SMI’s SBMs for high speed stretch-blow moulding of PET and PP containers are characterised by a series of important technological innovations, amongst which the electrical cabinet integrated in the machine frame and the
42 innovation.
40mm heating module chain pitch. The integrated electrical cabinet is a novelty in this sector and SMI is currently the only manufacturer to offer it on its blow moulders, now made of one compact block.
SMI Research & Development Centre has drastically reduced the encumber of the electrical plant to the point it has been integrated in the machine module with remarkable advantages for the end user. The elimination of the external electrical cabinet has enabled to reduce the stretch-blow moulder size and to further simplify the installation and testing operations.
Thanks to the new simplifies and shorten the integrated electric cabinet, installation operations at all power supply cables the customer’s site. (overhead or ground) used for connecting the external Currently, SMI rotary electrical cabinet to the stretch-blow moulders stretch-blow moulder, only need one cable for have been eliminated, with powering the entire a drastic reduction in plant and guarantee the handling, maintenance and operator a safer and energy costs. more comfortable working environment. The use of pre-cabled and pre-tested wires, mounted directly on the machine module during assembling,
43 Smipack.
MONOBLOCK SHRINKWRAPPERS WITH SEALING BAR
Semi-automatic: With in-line infeed: With 90° infeed:
> ßP800 > ßP800AS > ßP802AR 230R > ßP802AS > ßP802AR 340P > ßP1102AS
44 innovation.
Following the debut The monoblock structure of the new ßP800 guarantees the advantages monoblock semiautomatic of more compactness and shrinkwrapper, already easier movement inside on the market for a few the production unit, as months, in October 2008 the packaging machine is SMIPACK introduced two equipped with both feet and new in-line automatic wheels; the larger sealing shrinkwrappers, ßP800AS bar offers the possibility to and ßP802AS models. use polyethylene reels with larger bands of up to 750 They, too, are based on mm. the monoblock structure and will replace the Amongst the improvements ßP700AS model currently made to the new models, in production, as with the not to be forgotten is the ßP800 shrinkwrapper cutting blade pneumatic compared to the ßP700. movement system and the use of a modular electronic The new in-line automatic card; the Flextron© shrinkwrappers repropose technology enables to the technical innovations memorise up to 10 added on the ßP800 model. programmes and to check
45 SMIPACK
the machine functions like The oven conveyor, whose temperature and sealing speed is controlled by an time, opening of sealing bar, inverter, is now equipped oven temperature, oven with glass fibre bars conveyor speed, pack count (SMI’s patent) and the new device. supplementary chain which guarantees better flow, and Access to the electric plant supports larger weighing has also been improved. products. The reel positioning is simple and fast thanks By the end of 2008, to the addition of loading SMIPACK will launch an rollers on the lower and in-line shrinkwrapper for upper unwinders. larger products, which will be called “ßP1102AS”, and The launching of the new two new shrinkwrappers models has offered the with 90° input: the occasion to carry out a “ßP802AR 230R” (with restyling of the small scales, automatic regrouping) product-stop presser, and the “ßP802AR 340P” cooling fan and compacting (without automatic rollers (optional). regrouping).
46 innovation.
ßP800AS ßP802AS ßP1102AS
It is a compact frame It offers productivity It is an in-line shrink- in-line shrinkwrapper, enhancement and wrapper ideal for large characterised by: operating flexibility and is packs, characterised by: characterised by: > 760 mm sealing bar > 1,060 mm sealing bars > Mono chamber tunnel > 760 mm sealing bars > Bi-chamber tunnel with (identical to the BP800 one) > Bi-chamber tunnel with total installed power of with total installed power total installed power of 26700W of 17270W 26700W > No connecting conveyor > No connecting conveyor > Connecting conveyor between the shrinkwrapper between the shrinkwrapper between the shrinkwrapper and the tunnel and the tunnel and the tunnel > Infeed belt at variable > Fixed speed infeed belt > Infeed and connecting speed (controlled by > New guides on the infeed belt at variable speed inverter) belt enable simpler and (controlled by inverter) > New guides on the infeed faster width and height > New guides on the infeed belt enable simpler and adjustments belt enable simpler and faster width and height > With irregularly-shaped faster width and height adjustments products, it is possible to adjustments > With irregularly-shaped set the pack length as well > With irregularly-shaped products, it is possible to as work with the photocell products, it is possible to set the pack length as well reading set the pack length as well as work with the photocell > Manufacture of longer as work with the photocell reading products up to 1200 mm reading > “Long pack” option, which > Automatic or > “Long pack” option, which offers the possibility to semiautomatic function offers the possibility to adapt the infeed and option adapt the infeed and connecting belt speeds to > Speed up to 11 packs per connecting belt speeds to that of the oven conveyor, minute, depending on the that of the tunnel conveyor, so as to guarantee type of product handled and so as to guarantee excellent excellent heat-shrinking its size heat-shrinking quality, even quality, even with very long with very long products products > Introduction of right side > Introduction of right side operator (optional) operator (optional) > Manufacture of products > Manufacture of products longer than 2000mm longer than 2000mm > Automatic or semi- > Automatic or semi- automatic function option automatic function option > Speed up to 22 packs per > Speed up to 11 packs per minute, depending on the minute, depending on the type of product handled and type of product handled and its size its size
47 CUSTOMER SERVICE CENTER
Customer Service Centre Different clients have different expectations, which are to be satisfied with personalised solutions.
All SMI activities are SMI Customer Service Centre’s numbers thought and organised around the “customer satisfaction” concept. This > world-wide presence: over 4,000 machines installed and technical means sharing the client’s assistance centres on main markets objectives and the ability to > consolidated experience: 80 specialised engineers with high offer proactive improving professional competence in mechanical, electrical and electronic ideas. Whoever purchases fields a SMI product can > on-line assistance: a wide range of technical support services, count on the “Customer studied to use all potentials of modern information technologies Service Centre (CSC)” assistance which provides > on-site assistance at client’s premises: world-wide qualified personalised solutions staffs of field engineers, able to supply a fast and efficient service to improve performance depending on the client’s requirements. of the systems supplied > wide availability of original spare parts: fully automated in terms of reliability, warehouses in Italy and abroad efficiency, energy saving and low handling costs.
48 information.
To enable clients to obtain the maximum return on equity (ROE) for investments in machines and plants, SMI has an after sales integrated activity package studied according to the principles of the “Product Life Cycle Management”.
The accurate analysis of the product life cycle enables to agree with the client the necessary interventions to prevent the plant’s efficiency decline, maintaining, in time, a high level of:
> production efficiency > operating flexibility > energy saving > minimizing total costs of operation (TCO).
Through the integrated services of the “Product Life Cycle Management”, SMI offers the customer a comprehensive portfolio of personalised solutions to:
> PLAN > SOLVE > MAINTAIN > ENHANCE the efficiency and performance of the systems supplied, during their entire life cycle.
49 CUSTOMER SERVICE CENTER
Plan: A correct activity planning is at the base of any company’s success.
SMI offers the client an engineering staff with consolidated experience to plan in due advance the installation of the machinery purchased into the production line.
Every intervention of SMI personnel is accurately programmed together with the machine’s end user to respect agreed timing and production schedule, in order to minimize discomforts during installation, start-up and commissioning operations.
SMI Customer Service Centre operates through a network of technical assistance centres all over the world, which supplies 360° support, through highly qualified mother- tongue personnel.
50 SMI’S SR SERIES BLOW MOULDERS
From now on you can manage air flows at best
SMI’s SR series rotary stretch-blow moulders are equipped with an innovative air recovery system, which cuts air consumption up to 40% and allows energy cost reduction as well.
Thanks to an advanced technology developed by SMI’s R&D laboratory, the air recovered during the stretch-blow moulding process can be re-used to feed the pre-blowing circuit and the machine utility line. All this in the respect of the environment.
SMI: the best technology for a sustainable growth.
> shrinkwrappers and tray packers > wrap-around casepackers > PET blow moulding machines > conveyor systems
SMI S.p.A. -Via Piazzalunga, 30 - 24015 San Giovanni Bianco (BG) - ITALY Tel. +39 0345 40111 - Fax +39 0345 40209 - [email protected] - www.smigroup.it CUSTOMER SERVICE CENTER
Solve: The ever-evolving market demands faster and faster solutions.
The engineering staff ON-LINE assistance diagnosis of the machine’s of SMI Customer Service working parameters and Centre is at the customer’s > Telephone Help Desk. It suggest the best way to disposal wherever he is in is the most immediate restore the full efficiency of the world, to provide quick form of technical support, the plant. and efficient support and dedicated to solving The tele-assistance is technical suggestions. emergency situations. also used for updating the Clients can count on the machine’s automation and vast experience of a team control software, as it of service area managers enables the transferring based at SMI Head Office, of large data volumes in a able to provide the end short time. user with key information to sort out the machine problems.
> Smigroup Web Site/ Reserved Area: through a password, the customer can access an interactive menu by which it is possible to consult a wide archive of technical data to repair low-medium complexity troubles.
> Tele-assistance: thanks to a peer-to-peer remote connection between the machine’s operator panel and SMI engineer’s computer, the latter is able to see on his monitor the same information displayed on the operator panel touch-screen LCD. In this way, SMI engineer can to carry out a quick
52 information.
ON-SITE assistance the machine’s perfect From the web site running conditions and www.smigroup.it the client, > Restore interventions: in efficiency during its entire through personal USER ID case the problem on the life cycle. and PASSWORD provided machine cannot be solved by SMI, can access the through on-line support, > Updating interventions: Customer Service Centre SMI engineers are ready to should the customer wish Reserved Area, where the intervene in person at the to widen the machine’s following on-line services customer’s factory in order functions or add new are available: to provide the necessary applications, SMI Customer > Contacts assistance to restore the Service Centre provides > On-line assistance machine full functioning. skilful personnel with proven > Spare parts SMI Customer Service ability and experience to > Training Centre Centre has several teams carry out mechanical or > Software upgrade of service engineers electronic updating in a > Planned Maintenance with broad experience short time and with the in mechanical, electrical minimum inconvenience for and electronic fields, who the factory’s production operate both from the activity. head office in Italy and the many subsidiaries abroad.
> Maintenance interventions: SMI service engineers are also available for planned maintenance - ordinary and extraordinary - in order to ensure
53 CUSTOMER SERVICE CENTER
Maintain: Maintaining the manufacturing line efficient goes further than the ordinary maintenance concept
SMI Customer Service Centre has a wide range of services to prevent the machine’s efficiency decline during its whole life cycle:
> original spare parts stock
> planned preventive maintenance
> machine check-up on request
Original spare parts stock
To maintain machine’s > quantity highest efficiency standards, > price it is essential to use SMI > delivery date original spare parts, which > buying conditions the client can easily receive > world-wide shipment to his premises from both the main warehouse of SMI SMI signed an agreement head office (all spare parts) with DHL International and from SMI subsidiaries’ which allows to dramatically warehouses abroad (key simplify custom procedures spare parts). and speed up delivery times. A dedicated software (SMILE) allows to consult From DHL web site, SMI the availability of spare customers can follow the parts in all SMI warehouses delivery status or receive and get information about: sms or e-mail notification about it.
54 information.
Planned preventive check up of the machine maintenance > detailed account on the machine status, the SMI Customer Service problems found and the Centre offers the client recommended interventions three intervention to be carried out packages for the machine maintenance according to > replacement of fatigued the use level: components, in order to > 4000 hours restore the machine’s full > 8000 hours efficiency and analysis of > 12000 hours SMI original spare parts stock of the customer to Each package includes: check if integrations are Machine check-up on > periodical visit of a SMI required request service engineer for a full
A client who, for any reason, has not activated the planned preventive maintenance programme can, at any time, request intervention of a SMI engineer to: > verify the machine’s functionality to detect a drop in efficiency due to components wear and tear > carry out urgent interventions to bring the machine back to maximum productivity > analyse SMI original spare parts stock at his site for necessary integrations
55 CUSTOMER SERVICE CENTER
Enhance: The client can, at any time, count on SMI’s experience to improve the machine’s efficiency.
Machine’s new functionalities
Machine’s full potential can be exploited through the implementation of new parts, additional format changes, new accessories. SMI machines versatility plays a key role to guarantee Machine updating the market success of the client’s products, thanks to SMI “R&D” centre is hardware updates, even a wide range of packaging committed in researching machines which have and marketing solutions new solutions and developing already been working for which match the most new technologies, which years can: innovative market trends. enable to build newer > benefit from latest Machine’s upgrade ensures: machines characterised by: technologies > high flexibility of the > higher productivity > increase production production > lower running costs efficiency > greatest return from
investments > higher environment > extend life cycle > top efficiency of the compatibility installation > higher operating flexibility > low costs of operation Through software and and maintenance
56 information. SMI Training Center: Time dedicated to training is always a successful investment
SMI Training Centre level of discussion and days organises technical training available courses, to teach the > skilled trainers with proven participants the use of full mechanical and electronic potential of SMI machines experience, capable of they run. preparing participants to Courses are held by use the full potential of the “senior” engineers in main machine they operate foreign languages and > specific courses for line with the support of latest operators, maintenance technologies. engineers, mechanics, The strength points of SMI electric and electronic teaching proposal are: engineers, production managers > proven mix of theory- practice training activity, > training course in the which allows to experience main foreign languages to on the machine what learnt a maximum of 6 people, to in the training room allow adequate and deep learning of the topics dealt > diversified training with programmes according to each machine model, > attendance certificate number of participants, issued at the end of the course
> possibility to arrange training programmes at the client’s factory.
57 SMI REPORT 2008 2008 Report: Smigroup consolidates great market position
In the first nine months of 2008, Smigroup sales registered remarkable values in all main segments. Over 4,000 SMI packaging machines and over 22,000 SMIPACK packaging machines were running all over the world by the end of September. SMI has confirmed its leadership position as supplier of secondary packaging and rotary stretch-blow moulding machines for PET/PP containers. The growing market demand for innovative solutions of in- line logistics has allowed SMI to get many orders in this segment as well. SMIPACK has reached record sales amongst the manufacturing companies value and it registered a towards Mexico were good of hood packaging machines consolidation of the order in respect to previous year, and has demonstrated flow generated by the since Mexican customers growing competitiveness European market, which welcomed with great in the category of semi- represents about 50% of interest the new LSK automatic and automatic the total. Also satisfying series of heat-shrinking sealing bar shrink- were the exports towards machines. wrappers, thanks to the Asia and Middle East, On the other side, sales of launch of the new ßP800, which grew remarkably SMI stretch-blow moulding ßP800AS, ßP802AS and in comparison with the machines increased ßP1102AS series. first nine months of 2007. considerably in the first 9 From January to China, Russia and Turkey months of 2008 in respect September 2008, the continue to be the most to the same period of year volume of SMI’s exports important markets for SMI 2007, especially towards was similar to the 2007 product range. Exports Turkey, which took a share
58 information.
SMI packers in the world
Prospects for the year 2009
Even in Q4 2008 SMI business should be confirming the positive results of the previous six months, thanks to the reliability and versatility of the solutions offered. The demand for SMI and SMIPACK machines, TOT. 3816 both in Italy and abroad, should remain high in Q1 and Q2 2009 as well. The number of machines delivered by Smigroup in the first three quarters of 2008 SMI stretch-blow moulders in the world gives reason to think that marketing goals set for 2008 will be successfully achieved.
TOT. 229
SMIPACK packers sold
TOT. 22611
* Data refer to October 1, 2008
of 12% of the total, and advanced machines to an growth, which Smigroup towards Iraq, Iran, Mexico ever increasing number of has been successfully and China, all with a share clients all over the world. accomplishing year after around 7%. These results The positive trend in year since its foundation, allowed SMI to achieve the first three quarters despite the presence of larger market shares shows that research and fiercer and fiercer local and and to be trusted as a innovation are fundamental multinational competitors. supplier of technologically elements for a constant
59 EXHIBITIONS Exhibitions: Record attendance in 2008
In Latin American countries the presence of Smigroup in Brazil (Fispal 2008 - San Paolo – 2,000 exhibitors and about 60,000 visitors) and in Mexico (Expopack 2008 - Mexico City - 850 exhibitors - over 30,000 visitors) was greeted by hundreds of clients from markets in constant growth. The outcome of the trade Over 24,000 operators shows to which Smigroup from the whole Russian Year after year the Sao participated in the first half Federation and other CIS Paulo do Brasil’s fair of 2008 was satisfactory countries visited this shows how important the both in terms of orders trade show dedicated to South America’s market received and in terms of packaging technologies. is, drawing the attention new prospects contacted. of entrepreneurs from all A high percentage of over the world on innovative The year began with the Russian, Italian and German packaging solutions. participation to Upakovka/ exhibitors was registered, Upak Italia, a must-be fair but also many companies Whereas Expopack is held in Moscow by Messe from France, Czech Republic internationally recognised Düsseldorf, in which over and Turkey displayed their as the most important 330 exhibitors from 22 products. event in Mexico: it is, in fact, nations took part. supported by associations
60 information.
like The Mexican Packaging Association (AMEE), The numbers of Interpack The Mexican Chamber of Processed Food The 2008 edition of Interpack (Düsseldorf) ended with record (CANAINCA), figures: 170,000 sq m of exhibiting surface, 179,000 visitors, The Food Processing 18 halls, 2,700 exhibitors, of which 475 were Italian. Suppliers Association (FPSA) and the Packaging The outcome of such an important trade show turned out Professionals Institute to be up to Smigroup’s expectations, as testified by the (IMPEE). hundreds of contacts met, the high number of quotations requested by the visitors and, above all, the new orders Committed to explore the received after the fair. Asian markets’ potential, The 2008 INTERPACK PROCESSES AND PACKAGING exhibition SMI has renewed its generated outstanding business opportunities: during its participation to Propak 50 year history, the “feel” had never been so positive in the Asia 2008 (Bangkok > exhibitors’ stands, meetings with visitors so fruitful and 766 exhibitors and 2,000 orders so huge. visitors) and China Brew & Beverage 2008 (Beijing Visitors’ internationality and experience were praised as well, > over 700 exhibitors and since 65% of them were decision-makers. 50,000 visitors). In all, 121 nations were represented: 62% of the guests were from European countries, 20% from Asia, in particular SMI Thailand’s staff, who from the Indian sub-continent; an important attendance from represented Smigroup South and Central America was welcome, too. at the BITEC fair, met many clients from Korea, Vietnam, Burma, Indonesia and the Philippines; this trade show proved to be of regional interest and not only limited to Thailand.
The show in Bangkok is aimed at meeting the growing demand from the ASEAN (Association of South-East Asian Nations) countries and serves a Smigroup also took part 40,000 visitors, with an market of over 600 million in the latest edition of attendance from abroad people in 10 nations. Taropak, which always which exceeded 30% in the attracts a growing number 35 years history of the China Brew & Beverage of companies from Poland Poznan fair. 2008 is the most important and nearby countries. event in Asia for the bottling technology industry and This year, on a surface took place in the brand-new of 20,000 sq m, over 60,000 sq m international 700 exhibitors displayed exhibition centre in Beijing. their products to over
61 EXHIBITIONS
Smigroup’s presence at Through ICE, SMI is also Pack Expo International present at events like Iran EMBALLAGE 2008: 2008 – Chicago, USA – is to Agrofood 2008 (Teheran – Paris, the capital city be mentioned as well, since 25/28 May - 611 exhibitors this is the most important and about 40,000 visitors), of packaging exhibition in the United Food & Bev Tec Mumbai States and Canada. 2008 (Mumbai -13/15 SMI USA, on a 146 sq November – 152 exhibitors m stand, will display an and nearly 5,000 visitors) SK450T model automatic and Sibupack 2008 shrinkwrapper. (Novosibirsk – 2/5 December PMMI (Packaging Machinery – 200 exhibitors and over Manufacturers Institute) 6,000 visitors). is an American business association, aimed at improving and promoting the activity of its 500 members, to satisfy the consumer’s demand in terms of packaging material and machinery. PACK EXPO International 2008 will welcome nearly 2,000 exhibitors on a surface of about 93,000 sq “Pack different in Paris” and m, and over 45,000 visitors, “Pack the World” are the slogans 6,000 of which from over of every edition of Emballage – 125 foreign countries. World Packaging Exhibition, which, PMMI has developed an from 17 to 21 November 2008, aggressive marketing will make Paris the international strategy, aimed at capital of Packaging for one attracting the highest week. possible number of decision- makers. Business, innovation, trends will Visitors are usually top be the key words for the 38th managers from thousands edition of the “Salon”, where over of US companies and 2,200 companies, 53% of which multinational industries are international, will present from over 125 nations. the best technologies from 50 Managers, engineers, countries, to the over 100,000 manufacturers, quality visitors awaited in Paris. controllers and R&D The proposals from packaging experts, production material manufactures will supervisors, purchasing and represent about 40% of the sales directors, represent total; the remaining share will be 85% of the Pack Expo constituted by packaging machine International’s guests. producers, complementary equipment and packaging
62 information.
range products, which but also for information will present winning and and research. original proposals for perfumes, spirits and food The success of the previous delicatessens. edition convinced Smigroup to confirm its participation This, not to be missed, to Emballage 2008 with a biennial event always 255 sq m stand, to exhibit a attracts many visitors WP450 model wrap-around from all over the world. casepacker equipped with in line blank magazine and For its 37th edition, pre-assembled partitions Emballage has confirmed inserting device. its capacity to mobilise the whole of the sector SMIPACK, a company owned professionals by welcoming by SMI, presents a wide 108,054 visitors, 38.4% of range of hood and sealing which are from abroad. bar packaging machines, AP_gener_90x265GB 11/09/07 17:18 Page 1 amongst which is the new In 2006, companies ßP802AR. supplying primary and secondary packaging systems which invested in R & D were awarded, since they could propose high services. added value solutions.
Over half of the exhibitors will For such a reason, turn to the food industry and 1 Smigroup invests in R & ���� visitor out of 3 will come from D every year about 4% of the food industry. its turnover, to always be ��� ����� ready to offer competitive Since visitors will be able to ��������������� systems and services to an ��������������������� attend also on the concomitant ever growing market. � � � � � � IPA fair (World Food Process Exhibition), then they will be able At Smigroup’s stand many to benefit from an outstanding new and potential clients opportunity to meet a wide will be welcomed to talk range of products, from raw about current needs and materials to packaged goods. future projects. The Salon, of course, will not
disregard all the other sectors The key feature of our ��������������������������� ������������������� requiring packaging solutions: visitors is the high position ����������������������� 17% of the surface will, in fact, be profile: in fact, we could ����������������� reserved to the pharmaceutical, meet many corporate cosmetics and personal hygiene managers, purchasing industry. directors, R & D experts. This aspect showed that ���� The “Luxury Space”, in Hall 6, this fair is not only a ��������� will be dedicated to the high moment for business deals,
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���������������������� ���������������������� ������������������������ 63 �������������������� ��������������������� ������������������������������� ��������������� SMI S.p.A. Headquarters OOO SMI Russia Tel.: +39 0345 40111 Tel.: 7 495 720 67 97 Fax: +39 0345 40209 Fax: + 7 495 720 67 97 [email protected] [email protected]
SMI USA Inc. SMI Romania S.r.l. Tel.: +1 860 68 89 966 Tel.: +40 256 293 932 Fax: +1 860 68 85 577 Fax: +40 256 293 932 [email protected] [email protected]
SMI Centroamericana S.A. de C.V. SMI China Nanjing Rep. Office Tel.: +52 555 3569072 Tel.: +86 258 470 47 16 Fax: +52 555 3553571 Fax: + 86 258 470 47 76 [email protected] [email protected]
SMI do Brasil Ltda SMI China Guangzhou Rep. Office Tel.: +55 11 360 15 334 Tel.: +86 20 8439 6460 Fax: +55 11 369 37 603 Fax: +86 20 8439 8391 [email protected] [email protected]
SMI UK Rep. Office SMI - Thailand Info Desk Tel.: 8000 85 10 23 (GB) Tel.: +66 2 6110067 Tel.: 1800 55 39 99 (IE) Fax: +66 2 6110068 Fax: 8000 85 10 24 (GB) [email protected] Fax: 1800 55 39 98 (IE) [email protected] SMI Pacifica Pty Ltd Tel.: +61 3 9584 3622 SMI Polska Sp.z o.o. Fax: +61 3 9584 3633 Tel.: +48 22 611 44 25 [email protected] Fax: +48 22 611 44 24 [email protected] www.smigroup.it