Steve Smith's Eye on Innovation (Digital Boxscores Analysis): Floss and Fashion Flourish Amid Flagging February

April 7, 2014 Media Industry Newsletter Vol. 67 No. 14 New York, N.Y. www.minonline.com

Steve Smith's Eye on Innovation (Digital Boxscores Analysis): Floss And Fashion Flourish Amid Flagging February. February is when almost all sites suffer a double dip, resulting in double-digit declines. There’s not only the challenging timeframe of the shorter month, there’s also a bounce back from some of the customary surges in January. The start of awards shows, new year’s resolutions and an online content rebound from holiday shopping sprees always makes for extravagant January numbers and predictable February re- treats. This year however, more awards started earlier and the Oscars got pushed into March. (boxscores are on pages 8 and 9; text continues on page 7) New "Self" Editor-in-Chief Joyce Chang Starts–Maybe–With Damage Control. This certainly wasn't the game plan for Condé Nast CEO Chuck Townsend, president Bob Sauerberg or Vogue editor-in-chief Anna Wintour, who in her one-year capacity as CN artistic director, recruited Cosmopolitan executive editor Chang to succeed Lucy Dan- ziger at Self on May 1. The intended reasons were typical: Self's ad pages continued to decline January through April 2014 (-18.54%) and newsstand sales tumbled 10.6% in second-half-2013 down to 143,253. Ostensibly, replacing Danziger after an impres- sive 13-year run and VP and publisher Laura McEwen after four years (Gannett national sales president and former Rodale group publisher Mary Murcko succeeded) was just another "time for a change" solution. Coincidentally, the April Self spoofs tutu-wearing Monika Allen and her friend, who both ran the 2013 Los Angeles Marathon "in uniform" (tutus were symbolic of her fight against cancer). Danziger and the staff did not know that Allen is in remission and in treatment for inoperable brain cancer. As a result, Self understandably received nasty social media feedback. Danziger responded by conducting a Self.com interview with Allen that went be- yond apologies to explain her disease and how readers can help Monika's Girls on the Run charity. To Danziger's and the magazine's credit, Self has been the forefront in fighting women's cancer since 1992. Perhaps tutus will join pink ribbons (created in memory of founding editor Phyllis Wilson, who died from breast cancer in 1987) when Chang's first Women's Cancer Handbook is released in October. Guest Commentary, by "Foreign Affairs" Marketing Director Emilie Harkin: If You Build It–Growing a Paid Audience in the Era of 'Free.' In 1897, Mark Twain (1835-1910) famously said: The report of my death was greatly exaggerated. Publishing professionals, myself included, love to obsess over the supposed demise of the paid reader. But the truth is, although the challenges remain as daunting as ever, (continued on page 4) • WILL WAR BRING LOVE IN BRIDES' YOUTUBE REALITY SERIES?...... Page 2 • STOCK WATCH WITH A GOOGLE SPLIT; THE LOOP APP REVIEW....Pages 2 and 3 • ARE NATIONAL JOURNAL'S NEW "MEMBERSHIPS" A MONEY (LONG) SHOT?... Page 6 • INSIDE B2B; MORE'S & FITNESS' WINNING HALF-MARATHON...Pages 11 and 12 • BASEBALL: SI AGAIN PICKS D.C.; KERSHAW IS "JINXED" BY ESPN....Page 12 www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 4/7/2014 "Bride's" YouTube-Airing Live Wedding Gets "Real." A year ago, Bride's editor-in-chief Keija Minor and VP and publisher Michelle Myers hosted a "Facebook Wedding" in Dana Point, Calif.'s St. Regis Monarch hotel, with newlyweds Bri- ana Hainly and Jason Schnitzer getting plenty of frills. They knew they were on a start to living "happily ever after" by winning the magazine's contest. Hainly and Schnitzer should be grateful that they are celebrating their first anniversary. Starting April 9 on Brides' YouTube channel, Minor and Myers will be hosting the Brides Live: Million Dollar Wedding reality series with three couples vying for viewers' votes to have their June 8 nuptials at the same venue and with the same opulence. But to earn it, they will be sharing a house in Big Brother-like conditions where "winning is the only thing" can produce the alliances and back-stabbing that reality TV is known for. Myers tells min that there will not be anything as drastic as "couple swapping," but the better the action the better the ratings--and the happier sponsors like Target (wedding registry), Neutrogena (beauty and hair), Jos. A. Bank (tuxedos) and Simon G. (wedding bands and jewelry) will be. ------Stock Watch (April 3, 2014, Wall Street close) COMPANY [SYMBOL] PRICE %/Change COMPANY [SYMBOL] PRICE %/Change 4/3 5 wks# 2014@ 4/3 5 wks# 2014@ APPLE INC. [AAPL] 538.79 2.11 -3.96 REED ELSEVIER PLC (ADR)## [RUK] 61.22 -1.18 -1.18 CBS CORP. [CBS] 62.62 -5.69 -1.76 ROVI CORP. [ROVI] 23.87 -4.48 -4.48 COMCAST CORP. [CMCSA]TWC 51.12 0.08 -1.64 R.R. DONNELLEY & SONS CO. (RRD) 18.21 -4.16 -4.16 WALT DISNEY CO. [DIS] 81.69 1.50 6.92 SCHOLASTIC INC. [SCHL] 33.87 -2.87 -2.87 FACEBOOK INC. [FB]WHATSAPP 59.49 -13.71 8.86 SCRIPPS, E.W. & CO. [SSP] 17.30 -11.69 -11.69 GANNETT CO. [GCI] 27.76 -5.29 -6.15 TIME WARNER CABLE [TWC]TWC 141.48 2.08 2.08 GOOGLE INC. [GOOG]** 569.74 -6.54 1.67 TIME WARNER INC [TWX] 66.75 1.49 1.49 GRAHAM HOLDINGS CO. [GHC] 729.90 1.29 10.04 20TH CENTURY FOX [FOXA]FOX 33.74 2.12 2.12 INTERPUBLIC GROUP OF COS. [IPG] 17.09 -2.29 -3.45 TWITTER INC [TWTR]IPO 44.05 -21.01 -21.01 LEE ENTERPRISES [LEE] 4.69 -8.04 35.16 VIACOM INC. [VIA] 87.33 0.36 0.36 MARTHA STEWART LIVING OMNIMEDIA [MSO] 4.49 -17.77 6.90 XO GROUP (THE KNOT) [XOXO] 10.20 -18.14 -18.14 McCLATCHY CO. [MNI] 6.76 28.27 98.82 YAHOO! INC. [YHOO] 35.76 -7.04 -7.04 McGRAW-HILL FINANCIAL [MHFI]MHP 76.37 -4.17 -2.34 MEDIA GENERAL [MEG] 17.54 0.06 -22.39 min MEDIA INDEX 2,943.66 -1.68 0.93 MEREDITH CORP. [MDP] 47.41 2.98 -8.47 MICROSOFT CORP. [MSFT] 41.01 8.32 9.62 NASDAQ COMPOSITE 4,237.74 -1.88 1.46 NEW YORK TIMES CO. [NYT] 16.30 2.97 2.71 NEWS CORP. [NWSA]FOX 17.11 -5.05 -5.05 DOW JONES INDUSTRIAL AVERAGE 16,572.55 1.84 -0.02 # = From February 27,, 2014; @ = From Dec.31, 2013; ## ADR = American Depositary Receipts; MHP = McGraw Hill Financial changed from McGraw-Hill Cos. on May 14, 2013; TWC = Comcast agreed to purchase Time Warner Cable for $45.2 billion ($158.82 per share) on February 13, 2014; WHATSAPP = Facebook purchased messaging specialist WhatsApp for $19 billion on February 19, 2014; ** = Google effected a two-for-one stock split on April 3, 2014; FOX = News Corp. spun off its entertainment units (Fox TV, etc.) into 20th Century Fox [FOXA] on June 28, 2013. Both stocks restructured, with News Corp.'s June 28 opening being $15.50 and 20th Century Fox's being $28.86; IPO = Twitter went public on November 6, 2013 ,at $26 per share

Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437 Digital Media Editor: Steve Smith ([email protected]) 302/691-5331 Editorial Director: Bill Mickey ([email protected]) 203/899-8427 VP Content: Tony Silber; Director of Business Development: Scott Gentry ([email protected]); Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Zimmerman ([email protected]); Associate Editors: Arti Patel ([email protected]) and Caysey Welton ([email protected]); Production Manager: Yelena Shamis ([email protected]); Senior Account Executive: Tania Babiuk ([email protected]); Contributing Editor: Cathy Applefeld Olson; Boxscores ([email protected]) SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Division President: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2014 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. min 4/7/2014 Page 3 Steve Smith's App Review: Less Is More, More or Less, in "The Loop." The iPad allows for an elegant, simple sort of immersion. After a year or two of design overkill, many magazines retreated from the overwrought bells and whistles of the "en- hanced magazine app," finding that most readers didn’t need every pane of their iPad app to dance, pop and twirl. None of us wanted to tap for every morsel of new content. Apps should feel like Pavlovian behavioral response experiments. Immersion is a state induced by careful modulation of interactivity and lean-back absorption. The digital-only, iPad magazine The Loop is an interesting exercise in less-is-more. Developed by MacCentral founding member and former Macworld editor Jim Dalrymple. The magazine, site and RSS feed reflect his own passion for technology and music. The biweekly "app-azine" is another (of the many) digital-first mini-mags--this one composed of about five short features. The subject matter is eclectic, although often tied to marrying technology, art, music and everyday living. The perspectives are usually personal, anecdotal or via first-person essay. The Loop pitches itself as a magazine by and about passionate people sharing their passions. A full issue can be read in under an hour. The beautiful design floats a scroll of hyperlinked text atop a high-resolution splash image. The scroll has some cool dynamics such as an auto triggered image zoom as you move through the text. Some of the pieces come with generous hyperlinks to definitions, background information, etc. The experience is immersive in its default mode but gives the user control over basic features like text size, image zooming, brightness and background animation. These are little things that give the app a more customized feel than most. I wish there were more, however. Articles cannot be saved across issues. A page flip interface is out of the question apparently? The content can be shared through a narrow set of options. There is no search function within or across articles. The app has a very clear notion of what an ideal reading experience is and sticks to it. The Loop is also a modestly successful exercise in Zen design. It lulls the reader in with its brevity, limited commitment of time and mid-length contemplative dips, and a design sense that is suited to the tasks. It follows a less-is-more principle but it surfac- es options in a way that makes the reader feel as if he or she can fluff the pillows, set the chair height and find a more comfortable position. More or less. Grade: B+

Mike Klingensmith Loves The Good Life in Minnesota. The August 13, 1973, Time cover story fits the Minneapolis Star Tribune publisher and CEO to perfection, because neither the April 1 sale of the daily to Minnesota Timberwolves owner Glen Taylor nor the April 3 snowstorm dissuaded him from telling the New York Post on April 2 that "I am going to stay." His 30 years at Time Inc. ended in 2008 as corporate senior VP, and after joining his hometown ST in January 2010 and making it profitable, Time Warner CEO Jeff Bewkes sent overtures to Klingensmith last spring about a business "coming home" to fill the Time Inc. CEO vacancy. Joe Ripp got the job that Klingensmith turned down, and he will be front and center later this spring, directing the Time Inc. spin-off and initial public offering. Klingensmith is rooting for Time Inc. and Ripp while also rooting for his beloved Min- nesota Twins. His "childhood hero" was the late Harmon Killebrew, and appropriately it is a Sports Illustrated photograph of the hall-of-famer that Klingensmith put on his office wall. He was SI president from 1996-2002, but was launching Entertainment Weekly as publisher when the Twins won the exciting 1991 World Series over the Atlanta Braves. Klingensmith's new motivation at the ST came from the April 3 announcement that the paper will relocate its primary offices to three floors in the 56-story Capella Tower by mid- 2015. The newsroom will get an entire floor, and proximity to government offices via Minne- apolis' famed "skyway connections" (built to avoid the cold), should help beat reporters to quickly get close to the action. "Rarely does a news organization encounter an opportunity to rethink its workplace from the ground up," said Klingensmith in the press release. "Today, ST fields the largest ne- news-gathering force in the upper Midwest, reporting around the clock on the stories that matter most to Minnesotans. The prospect of designing a space suited to the unique needs of a 21st-century media organization is exciting to all of us." Page 4 min 4/7/2014

Guest Commentary Emilie Harkin

Growing a Paid Audience in the Era of 'Free' (cont. from page 1) it is possible to build an audience of loyal, paying readers in this era of free. Here's how: 1. Promote your value. In 2013, Google indexed 48 billion Web pages (source: Facts Hunt), and this endless stream of words, images and media took all shapes, from blog musings to glossly features. So establishing your niche in this crowded digisphere is essential. At Foreign Affairs, our big-think, long-form analyses by the world's most renowned experts and policymakers sets us apart, and each article published reaffirms our position as leader in the category. The content speaks for itself, so it's my job as mar- keter to raise awareness. Our campaigns often highlight specific articles and authors, providing concrete examples and additional touches, such as an e-mail marketing effort with a personalized note from our editor, drive home this message even further. Define your competitive advantage and then use all your assets, from your tini- est Interactive Advertising Bureau ad to your big direct mail magalog, to get out the message that you do what you do better than anyone else out there doing it. Reinforce this tastefully and consistently through your various channels to turn qualified one- time flybys into repeat visitors. Loyal readers become your evangelists, helping to further claim the top spot in your niche. Wash, rinse and repeat. 2. Convert prospects to customers. Your prospects will find you in many ways: Google searches, following a social media link or flipping through an issue in a bookstore. Think about the first impression. Do you give your prospects a reason to return? Compelling content, easy navigation and an attractive design go a long way toward earning that second visit. From there, use newsletters, e-mail, social media and registration to incentivize prospects to become regular readers. Give them a reason to come back. ForeignAffairs.com does this with its metered paywall. Interested visitors not yet ready to put down their credit cards can register for limited site access (three articles per month). This substantive sampling, plus follow-up on-site and e-mail marketing helps get these prospects to graduate to paying subscribers. Throughout this process, constantly communicate the value of your subscription and all the benefits that come with it: the free online access, special app privileges, extra editorial collections. The qualified prospects will want more. 3. Invest in the long term. As with any good investment, you want your audience to pay off in the long run, which means occasionally sacrificing quantity for quality. Rather than maximizing short-term volume from cheap and unqualified prospects, eval- uate a campaign’s success by the lifetime value of your new customers. What is the return on investment in three or four years? Consider the calories of a Groupon sale versus a targeted renewal campaign. One may fill you up faster, but the other will keep you full longer. Develop a continuous service strategy, institute fair pricing and cultivate new subscriber premiums such as e-books and apps--your efforts will amortize in spades. At Foreign Affairs, investments in retention lifted overall renewal rates by 38%, providing a rock-solid foundation for future growth. The takeaway There is no quick fix for finding and keeping loyal, paying customers. It takes serious investments of time, money and staff. But the opportunities are there and the pay- off considerable if you go after them.

Emilie Harkin joined the Foreign Affairs publishing department in 2007. Three years later, she was promoted to marketing director, where she oversees audience development and retention. She previously worked at The New Republic as associate director/online. min 4/7/2014 Page 5

MIN’S WEEKLY BOXSCORES (week of April 7, 2014; end of first quarter where indicated by a *) Issue 2014 Issue 2013 % of YTD YTD % of Date Ad Pages Date Ad Pages Diff. 2014 2013 Diff. AMERICAN PROFILE 4/6 11.80 4/7 8.00 47.50 125.85 138.96 -9.43 BLOOMBERG BUSINESSWEEK 4/7 29.79 4/8 21.33 39.66 234.20 277.25 y -15.53 " " " (no issue) 4/1 27.40 ------CQ WEEKLY 4/7 10.00 4/8 2.33 329.18 47.60 57.99 y -17.92 ECONOMIST, THE (N.A) 4/5 16.50 4/6 39.33 -58.05 284.65 370.21 -23.11 ENTERTAINMENT WEEKLY 4/4 15.50 4/5 14.00 10.71 229.84 271.18 -15.24 GOLF WEEK (Masters Preview) 4/4 25.38 4/5 32.42 -21.71 181.40 234.47 -22.63 GOLF WORLD (Masters Preview) 4/7 25.33 4/8 32.66 -22.44 143.81 197.81 -27.30 IN TOUCH 4/7 7.83 4/8 8.83 -11.33 161.55 C 138.4 C 16.73 LIFE & STYLE WEEKLY 4/7 9.65 4/8 10.32 -6.49 115.04 123.4 -6.77 NATIONAL ENQUIRER 4/7 20.91 4/8 12.33 69.59 327.09 326.57 0.16 NATIONAL JOURNAL 4/5 8.00 4/6 7.50 6.67 67.00 80.00 y3 -16.25 NATION, THE 4/7 6.50 4/8 4.67 39.19 73.24 78.17 -6.31 NEW YORKER, THE 4/7 10.42 4/8 18.74 -44.40 175.69 240.76 -27.03 NEW YORK TIMES MAGAZINE 4/6 15.44 4/7 36.67 -57.89 504.65 495.88 1.77 NEW YORK MAG. (Nostalgia issues) 3/24 67.80 D 4/8 37.51 ------420.04 532.15 y3 -21.07 OK! 4/7 38.97 4/8 27.23 43.11 327.09 326.57 0.16 PARADE 4/6 7.28 4/7 10.15 -28.28 107.20 118.80 -9.76 PEOPLE 4/7 57.83 4/8 58.11 -0.48 789.81 876.13 -9.85 SPORTS ILLUSTRATED 4/7 24.99 4/8 28.84 -13.35 369.64 409.71 y -9.78 STAR 4/7 49.14 4/8 19.74 148.94 398.29 322.53 23.49 TIME 4/7 19.16 4/8 15.48 23.77 217.17 226.07 -3.94 TV GUIDE 4/7 18.30 D 4/8 25.60 DA -28.52 195.46 200.55 y -2.54 USA TODAY* 3/28 30.60 3/29 32.65 -6.28 341.29 358.04 y -4.68 " " SPORTS WEEKLY* 3/26 0.41 3/27 0.31 32.26 5.04 4.83 y 4.35 USA WEEKEND 4/6 7.50 4/7 11.34 -33.86 108.97 125.55 y -13.21 US WEEKLY 4/7 28.33 4/8 46.32 -38.84 428.28 492.90 -13.11 WEEK, THE 4/4 8.75 4/5 8.76 -0.11 84.20 100.22 -15.98 WOMAN'S WORLD 4/7 5.00 4/8 7.00 -28.57 90.91 94.31 -3.61

MIN’S BIWEEKLY BOXSCORES Issue 2014 Issue 2013 % of YTD YTD % of Date Ad Pages Date Ad Pages Diff. 2014 2013 Diff. AUTOWEEK 4/14 32.14 4/15 33.56 -4.23 212.29 219.97 y -3.49 ESPN 3/31 37.99 4/1 42.83 -11.30 211.8 257.79 -17.84 FORBES (Midas issue) 4/14 52.02 4/15 63.62 -18.23 ------(Forbes Life) 4/15 32.33 4/15 33.20 -2.62 327.90 363.86 -9.88 FORTUNE 4/7 45.34 4/8 50.99 -11.08 288.79 323.93 -10.85 JET (new issue sequence) 4/21 9.00 4/8 13.00 -30.77 54.00 73.48 -26.51 ROLLING STONE 4/10 26.33 4/11 23.00 14.48 165.12 213.38 -22.62 y = One more 2013 issue; y2/3 = Two or three more 2013 issues; A = Anniversary issue (TVG's 60th in 2013); C = Corrected data; D = Double issues;

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To see how you look, contact Ron Speechley at 815 834 2499 or [email protected] Page 6 min 4/7/2014 Money Shot: Membership Has Its Privileges at "National Journal"– Namely...A Radically New Business Model. Less than three years ago, 50% of National Journal revenue came from subscriptions for its content products (the basic annual price was over $1,000) while the other half was from advertising and events, which numbers fewer than 20. Today, 60% of revenue comes from a "membership" model that serves over 700 organizations with a bundle that includes all of the traditional editorial, as well as a suite of white labeled content, infographic services, best practices research and access to events that reached 86 a year. According to recently promoted NJ publisher and co-president Poppy MacDonald, the shift was initiated from the top by Atlantic Media CEO, David Bradley. He responded to the subscription con- traction several years ago by saying, "there is a better way for us to serve our subscribers." Rather than pushing content out to readers and contacting them once a year to renew, the plan initiated a deeper,ongoing relationship. National Journal memberships, now at the core of the of business model, came from ask- ing subscribers how the company can serve them. "It led us to adding tools that would make readers more effective and save them time," says MacDonald. Readers told her that they spent an awful lot of time just copying and pasting the inside Washington reports, stats and research into their own presentations and bulletins. So MacDonald and the staff turned the content into white-labeled services the members could extend to their own clients and readers more easily. Government agencies, Congress and executive offices are still the core of the subscription base, but it also services nonprofits, associations and others. Also, models don’t change without drastic staffing shifts. MacDonald's group has grown 113% from 16 just a few years ago. She is serious about maintaining real conversations with members. Each member is assigned a NJ staffer as a dedicated advisor who ensures he or she is getting the right content. "We have also moved the recruitment arm from an in- house cold calling team to a consultative team," she adds. Now, the staff goes and physically meets with subscribers (present and past) to move them towards memberships. Fees slide according to an organization's nonprofit status, size and number of people having access. AWARDS BREAKFAST May 19 | Grand Hyatt, NYC Don’t miss min’s Digital Awards Breakfast! Celebrate your colleagues’ outstanding digital efforts - register for the awards breakfast today. Register Online: www.minonline.com/digital

Questions? Contact Saun Sayamongkhun at [email protected]

23705 min 4/7/2014 Page 7

EYE ON INNOVATION STEVE SMITH

Floss And Fashion Flourish Amid Flagging February (Cont. from page 1) Still, the victories in February stand out all the more because of the accelerated headwinds. Quirky content site MentalFloss.com (+2.27% pageviews, +10.25% unique visitors) is a rising star in Dennis Pub- lishing’s online portfolio. Newly minted digital GM for this and The Week's Rachel Fishman Feddersen, tells min she is having a blast in the new gig. “It’s a great time to be at Dennis,” she says. Indeed, MentalFloss.com’s unique content is floating to the top of the social ecosystem especially well, thanks to the recent changes in Facebook newsfeed algorithms. Feddersen points out that the Facebook changes are benefiting traditional media brands. “This has continued to benefit Mental Floss over the past few months even as it has reduced traffic for sites that are geared specifically around engineering viral content. In advance of a coming site update later this year, TheWeek.com (-11.68% PVs, -12.78% UVs) is adding a new “Speed Reads” section of quick takes on breaking topics, as well as a slate of new columnists. Fashion focus and events drove traffic to Hearst’s marquee destinations in the verti- cal. Visual social networks were especially important in redistributing the image-driven category. At ELLE.com (-9.43% PVs, +5.93% UVs), the pieces on street style were key drivers. HarpersBazaar.com (+57.85% PVs, +31.38% UVs) benefited from the viral list pieces focusing on specific products such as “12 Shoes Every Woman Should Own.” ELLEDecor.com (+2.44% PVs, 6.28% UVs) also gained off of must-have lists (“10 Things You Must Have By 30”) that made the rounds and helped the site draw more than half of all visits from social sources. Speaking of fashion, NYMag’s TheCut (+10.49% PVs, +11.55% UVs) was up 28% over February 2013. Here again, social was a key contributor, responsible for more than 1 million visitors. The coveted Fashion Week traffic alone was up 46% over last year. At sister site Vulture.com (-15.14% PVs, +11.70% UVs), the top story was a record-breaking piece shared widely around the net--Alec Baldwin’s farewell to public life published in New York’s first bi-weekly edition. Its 2.3 million PVs and 1.48 million UVs was Vulture’s most popular piece yet. In this new online environment of swapped curios and list link-bait you never know what strange topics will catch on. Case in point: the audience growth at PopSci.com (-7.68% PVs, +26.69% UVs). A piece on a new medical device that plugs bullet holes in under 15 seconds (ominously named the XStat) garnered over 1 million uniques for the month. “I think the moral of the story here, and nothing new, is that content--especially the well-reported, exclusive and interesting stuff--is king,” says Dave Mosher, projects editor at Popular Science. Mosher adds that the distribution across social channels takes more care than simply posting and linking. They do the entire requisite blocking and tackling of sending the new items across Facebook, Twitter and the rest, but he feels it is the human tone and quality of the interactions that really help. “It’s my hunch that the voice is especially important. We try to use words and phrases and memes and other language that our audiences use on social. Sometimes it's almost like we're sharing beers and chatting with them about the latest, greatest and weird- est goings-on in the universe.” All of which sounds a lot like the barroom conversations we have had over the years.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . He posts regularly on minonline and directs the min Webinars. Smith also co-chairs min's Digital Summits, and he is based near Wilmington, Del. Page 8 min 4/7/2014

FEBRUARY 2014 VERSUS JANUARY 2014 DIGITAL MEDIA BOXSCORES Media Site/ Parent URL Feb. ‘14 PV Jan. ‘14 PV % Diff. Feb. '14 UV Jan. ‘14 UV % Diff. Source All You/ Time Inc. allyou.com 5,961,000 10,274,000 -41.98 554,183 516,832 7.23 ComScore (PC) Allure/Condé Nast allure.com 31,355,255 36,408,123 -13.88 2,472,940 3,061,224 -19.22 Proprietary Analytics American Photo/Bonnier americanphotomag,com 341,926 651,724 -47.54 68,310 81,140 -15.81 Omniture Architectural Digest/Condé Nast archdigest.com 8,274,959 9,358,621 -11.58 576,750 601,904 -4.18 Proprietary Analytics Atlantic, The theatlantic.com 40,397,607 40,396,202 0.01 14,726,264 14,603,753 0.84 Omniture Atlantic Cities, The theatlanticcities.com 3,775,770 3,856,636 -2.10 1,773,367 1,793,249 -1.11 Omniture Atlantic Wire, The theatlanticwire.com 7,940,196 6,470,347 22.72 4,234,154 3,180,799 33.12 Omniture Automobile/Source Interlink automobile.com 4,765,238 4,761,316 0.08 1,313,525 1,315,324 -0.14 Omniture Better Homes and Gardens/Meredith bhg.com ------12,502,987 13,304,396 -6.02 Omniture Bicycling/Rodale bicycling.com 6,170,235 6,903,441 -10.62 1,085,855 1,183,014 -8.21 Coremetrics Birds and Blooms/Reader's Digest birdsandblooms.com 1,008,146 1,212,504 -16.85 236,988 287,133 -17.46 ComScore (PC) Bon Appétit/Condé Nast bonappétit.com 21,171,780 24,801,241 -14.63 3,901,058 4,247,758 -8.16 Proprietary Analytics Brides/Condé Nast Bridal Media brides.com 16,420,089 19,432,616 -15.50 1,208,836 1,504,547 -19.65 Proprietary Analytics Budget Travel budgettravel.com 6,522,040 8,862,741 -26.41 1,158,234 1,415,100 -18.15 Google Analytics Car and Driver/Hearst caranddriver.com 78,994,439 82,644,654 -4.42 6,904,180 6,884,286 0.29 Omniture Car Craft/Source Interlink carcraft.com 1,052,977 1,040,284 1.22 294,237 295,647 -0.48 Omniture Circle Track/Source Interlink circletrack.com 262,105 270,551 -3.12 70,960 70,960 0.00 Omniture Condé Nast Traveler/Condé Nast cntraveler.com 14,370,642 17,490,022 -17.84 1,289,005 1,439,513 -10.46 Proprietary Analytics Coastal Living coastalliving.com 1,623,000 3,273,000 -50.41 231,724 242,545 -4.46 ComScore (PC) Cooking Light/Time Inc. cookinglight.com 12,351,000 20,653,000 -40.20 1,726,876 2,287,040 -24.49 ComScore (PC) Cosmopolitan/Hearst Cosmopolitan.com 210,974,479 241,177,894 -12.52 23,305,792 22,959,237 1.51 Omniture Country Living/Hearst CountryLiving.com 32,749,849 31,820,759 2.92 2,496,325 2,409,297 3.61 Omniture Craft Stylish/Taunton craftstylish.com 355,416 435,572 -18.40 183,646 231,388 -20.63 Google Analytics Delish/Hearst Delish.com 65,044,917 88,841,283 -26.79 6,186,966 8,159,199 -24.17 Omniture Details/Condé Nast details.com 6,922,867 7,238,439 -4.36 1,159,410 1,306,081 -11.23 Proprietary Analytics Discover discovermagazine.com 2,831,858 3,234,761 -12.46 1,973,184 1,842,071 7.12 Google Analytics Dwell dwell.com 10,652,297 12,238,462 -12.96 1,971,481 1,626,596 21.20 Google Analytics Eating Well/ Meredith eatingwell.com ------3,391,750 7,084,293 -52.12 Omniture Ebony/Johnson Publishing ebony.com 1,772,337 1,961,477 -9.64 686,119 760,040 -9.73 Google Analytics Elle/Hearst elle.com 54,347,931 60,005,612 -9.43 6,089,060 5,748,193 5.93 Omniture Elle Decor/Hearst elledecor.com 8,461,215 8,116,863 4.24 902,855 849,496 6.28 Omniture Entertainment Weekly ew.com 64,806,412 84,403,601 -23.22 15,026,354 14,948,096 0.52 Omniture Entrepeneur entrepeneur.com 95,036,942 98,431,089 -3.45 9,669,968 9,828,407 -1.61 Omniture Esquire/Hearst esquire.com 33,944,065 38,161,472 -11.05 7,375,775 7,244,339 1.81 Omniture Essence essence.com 36,219,386 46,803,521 -22.61 1,878,608 2,185,912 -14.06 Omniture Every Day with Rachael Ray/Meredith rachaelraymag.com ------1,182,925 1,539,316 -23.15 Omniture Family Circle/Meredith familycircle.com ------747,875 876,379 -14.66 Omniture Family Handyman, The familyhandyman.com 6,064,785 7,118,739 -14.81 2,897,044 3,221,267 -10.07 ComScore (PC) Fast Company fastcompany.com 8,237,133 9,092,254 -9.40 3,087,410 3,537,504 -12.72 Omniture Field & Stream/Bonnier fieldandstream.com 4,251,831 4,537,607 -6.30 1,864,740 1,927,499 -3.26 Omniture Fine Cooking/Taunton finecooking.com 4,889,667 5,551,257 -11.92 2,200,393 2,472,610 -11.01 Google Analytics Fine Gardening/Taunton finegardening.com 1,321,207 1,178,681 12.09 490,890 439,225 11.76 Google Analytics Fine Homebuilding/Taunton finehomebuilding.com 1,877,056 2,098,626 -10.56 632,232 699,455 -9.61 Google Analytics Fine Woodworking/Taunton finewoodworking.com 2,867,126 3,417,766 -16.11 719,413 822,858 -12.57 Google Analytics Fitness/Meredith fitnessmagazine.com ------8,281,388 9,988,027 -17.09 Omniture Fit Pregnancy fitpregnancy.com 4,313,248 8,289,269 -47.97 982,738 1,804,016 -45.52 Food & Wine/AmEx foodandwine.com 27,490,772 29,566,387 -7.02 3,417,036 3,741,561 -8.67 Omniture Forbes forbes.com ------24,000,000 28,000,000 -14.29 comScore Four Wheeler/Source Interlink 4wheeler.com 2,722,373 2,789,274 -2.40 653,552 739,204 -11.59 Omniture Gentlemen's Quarterly/Condé Nast gq.com 72,414,266 86,658,966 -16.44 5,133,474 5,612,321 -8.53 Proprietary Analytics Glamour/Condé Nast glamour.com 42,336,723 49,134,826 -13.84 6,386,345 6,660,500 -4.12 Proprietary Analytics Golf Digest/Condé Nast golfdigest.com 16,967,366 16,345,935 3.80 1,299,724 1,320,986 -1.61 Proprietary Analytics Good Housekeeping/Hearst goodhousekeeping.com 33,386,170 33,699,464 -0.93 4,048,443 4,395,540 -7.90 Omniture Guns and Ammo/Intermedia Outdoors gunsandammo.com ------8,252,745 ------1,474,794 ------Google Analytics Grub Street / New York Media Grubstreet.com 2,499,618 2,338,330 6.90 767,152 792,747 -3.23 Omniture Harper's Bazaar/Hearst harpersbazaar.com 40,022,088 25,354,525 57.85 3,145,233 2,394,056 31.38 Omniture Health health.com 27,111,000 31,818,000 -14.79 2,541,753 2,858,019 -11.07 ComScore (PC) Hollywood Life hollywoodlife.com 80,281,922 110,299,929 -27.21 19,370,722 22,614,387 -14.34 Google Analytics Hot Rod/Source Interlink hotrod.com 2,179,516 2,595,588 -16.03 581,692 745,949 -22.02 Omniture House Beautiful/Hearst housebeautiful.com 34,084,318 37,422,892 -8.92 2,034,459 2,096,224 -2.95 Omniture Hunting (Petersen's) Petersenshunting.com ------841,897 ------130,795 ------Google Analytics IEEE Spectrum spectrum.ieee.org 1,432,505 1,549,796 -7.57 672,842 685,633 -1.87 Google Analytics INC. inc.com 13,710,495 14,080,222 -2.63 5,594,249 5,515,540 1.43 Omniture InFisherman/InterMedia Outdoors In-Fisherman.com ------634,394 ------149,558 ------Google Analytics InStyle instyle.com 44,460,218 50,152,653 -11.35 2,168,773 2,275,000 -4.67 Jet/Johnson Publishing jet.com 375,575 404,495 -7.15 150,651 155,451 -3.09 Google Analytics Kiplinger's Personal Finance kiplinger.com 19,700,000 25,477,890 -22.68 2,900,000 3,420,762 -15.22 Omniture Ladies' Home Journal/Meredith lhj.com ------1,575,029 1,581,527 -0.41 Omniture Lucky/Condé Nast luckymag.com 16,014,193 17,642,745 -9.23 968,497 1,080,961 -10.40 Proprietary Analytics Marie Claire/Hearst marieclaire.com 18,851,691 20,564,657 -8.33 2,820,591 2,974,678 -5.18 Omniture min 4/7/2014 Page 9

Media Site/ Parent URL Feb. ‘14 PV Jan. ‘14 PV % Diff. Feb. '14 UV Jan. ‘14 UV % Diff. Source Maxim maxim.com 35,834,128 35,675,000 0.45 4,827,202 4,280,000 12.79 Google Analytics Men’s Health/Rodale menshealth.com 79,696,486 82,555,310 -3.46 11,251,477 13,793,530 -18.43 Coremetrics Men's Fitness mensfitness.com 36,028,000 42,619,628 -15.47 6,197,000 7,882,695 -21.38 Google Analytics Mental Floss mentalfloss.com 21,942,089 21,455,441 2.27 11,126,609 10,092,393 10.25 Google Analytics Midwest Living/Meredith midwestliving.com ------399,246 408,993 -2.38 Omniture More/Meredith more.com ------702,939 732,696 -4.06 Omniture Motor Trend/Source Interlink motortrend.com 32,606,072 37,130,071 -12.18 6,664,803 7,023,002 -5.10 Omniture Muscle and Fitness muscleandfitness.com 24,112,792 26,259,476 -8.17 4,088,358 4,922,967 -16.95 MyRecipes Network myrecipes.com 78,814,000 112,878,000 -30.18 7,431,821 8,946,058 -16.93 ComScore (PC) National Geographic nationalgeographic.com 113,175,324 141,719,407 -20.14 24,033,285 26,353,369 -8.80 Google Analytics NewsMax newsmax.com 33,000,000 38,000,000 -13.16 6,400,000 8,800,000 -27.27 comScore New York Magazine/ New York Media nymag.com 58,020,943 57,623,998 0.69 10,627,580 9,194,972 15.58 Omniture New Yorker, The/Condé Nast newyorker.com 31,710,946 33,316,584 -4.82 10,990,426 10,363,902 6.05 Proprietary Analytics OK!/American Media Inc. okmagazine.com 9,599,030 11,098,806 -13.51 2,703,059 3,169,520 -14.72 Google Analytics Organic Gardening/Rodale organicgardening.com 3,689,455 3,611,904 2.15 1,005,558 925,572 8.64 Coremetrics Outdoor Life/Bonnier outdoorlife.com 3,537,636 4,231,355 -16.39 1,011,031 1,160,734 -12.90 Omniture Paste Magazine pastemagazine.com 6,153,094 7,307,228 -15.79 2,597,710 3,032,751 -14.34 Google Analytics Parents/Meredith parents.com ------10,355,573 11,438,225 -9.47 Omniture Parenting/Meredith parenting.com ------4,744,111 5,311,478 -10.68 Omniture People people.com 491,299,116 659,088,066 -25.46 27,247,920 28,280,910 -3.65 Omniture People En Espanol peopleenespanol.com 28,358,882 37,208,656 -23.78 1,544,911 1,974,223 -21.75 Omniture Popular Mechanics/Hearst popularmechanics.com 28,034,992 29,462,615 -4.85 5,219,292 4,933,847 5.79 Omniture Popular Photography/Bonnier popphoto.com 2,891,848 3,735,948 -22.59 534,662 629,742 -15.10 Omniture Popular Science/Bonnier popsci.com 12,001,760 12,999,890 -7.68 4,666,156 3,683,261 26.69 Omniture Prevention/Rodale prevention.com 36,333,445 51,287,745 -29.16 4,525,799 6,339,270 -28.61 Coremetrics Quick & Simple/Hearst quickandsimple.com 54,017 272,981 -80.21 28,995 66,449 -56.37 Google Analytics RadarOnline/American Media Inc. radaronline.com 114,462,951 139,520,096 -17.96 12,050,630 14,703,087 -18.04 Google Analytics Redbook/Hearst redbookmag.com 29,518,719 31,113,867 -5.13 3,119,381 2,976,424 4.80 Omniture Reader's Digest readersdigest.com 49,447,573 49,525,815 -0.16 5,804,465 5,534,649 4.88 ComScore (PC) Real Simple Home and Lifestyle Network realsimple.com 31,281,000 37,751,000 -17.14 3,879,690 4,197,843 -7.58 ComScore (PC) Road & Track/Hearst roadandtrack.com 10,602,183 7,020,390 51.02 2,197,529 1,547,318 42.02 Omniture rodandcustommagazine. Rod & Custom/Source Interlink 322,250 327,359 -1.56 66,087 61,921 6.73 Omniture com Rolling Stone/Wenner rollingstone.com 66,647,842 80,987,615 -17.71 13,176,958 14,221,237 -7.34 Google Analytics Runner's World/Rodale runnersworld.com 23,278,544 26,647,982 -12.64 5,033,170 4,993,850 0.79 Coremetrics Running Times/Rodale runningtimes.com 1,579,035 1,640,151 -3.73 540,459 577,831 -6.47 Coremetrics Saveur/Bonnier saveur.com 7,101,845 8,275,639 -14.18 1,772,623 1,910,456 -7.21 Omniture Scientific American scientificamerican.com 10,500,000 11,700,000 -10.26 5,100,000 5,400,000 -5.56 Webtrends Self/Condé Nast self.com 31,221,881 38,796,345 -19.52 5,567,174 6,518,015 -14.59 Proprietary Analytics Seventeen/Hearst seventeen.com 51,252,870 60,813,730 -15.72 4,388,518 4,860,644 -9.71 Omniture Shape shape.com 48,612,193 63,981,944 -24.02 7,437,709 7,345,356 1.26 Google Analytics Smithsonian Digital Network Smithsonian.com 7,999,983 9,753,375 -17.98 3,516,934 3,839,865 -8.41 Google Analytics Sound & Vision/Source Interlink soundandvisionmag.com 1,572,257 2,251,178 -30.16 366,261 500,131 -26.77 Omniture Southern Living southernliving.com 7,776,000 10,586,000 -26.54 964,933 1,198,263 -19.47 ComScore (PC) Sunset sunset.com 3,241,000 3,824,000 -15.25 391,269 446,764 -12.42 ComScore (PC) Taste of Home/Readers Digest tasteofhome.com 39,326,046 45,221,378 -13.04 11,398,024 13,037,427 -12.57 ComScore (PC) Proprietary Teen Vogue/Condé Nast teenvogue.com 17,167,070 18,476,358 -7.09 2,385,829 2,259,525 5.59 Analytics The Cut/ New York Media thecut.com 32,083,860 29,038,798 10.49 4,211,641 3,775,571 11.55 Omniture The Knot theknot.com 62,274,465 74,708,672 -16.64 7,518,394 8,122,923 -7.44 Coremetrics The Week theweek.com 9,907,167 11,217,001 -11.68 5,005,723 5,739,188 -12.78 Google Analytics Threads/Taunton threadsmagazine.com 705,470 776,188 -9.11 273,212 297,122 -8.05 Google Analytics This Old House thisoldhouse.com 10,421,000 12,578,000 -17.15 1,365,719 1,451,599 -5.92 ComScore (PC) Town and Country/Hearst townandcountrymag.com 1,100,528 2,756,438 -60.07 146,619 227,369 -35.51 Omniture Traditional Home/Meredith traditionalhome.com ------186,795 200,506 -6.84 Omniture Travel and Leisure travelandleisure.com 31,622,055 34,743,965 -8.99 2,040,678 2,219,881 -8.07 Omniture Us Weekly/Wenner usmagazine.com 293,496,286 344,066,293 -14.70 25,748,416 28,683,621 -10.23 Google Analytics Vanity Fair/Condé Nast vanityfair.com 41,275,625 23,294,963 77.19 7,570,040 4,912,075 54.11 Proprietary Analytics Vegetarian Times/AIM vegetariantimes.com 1,718,576 2,056,422 -16.43 736,342 837,474 -12.08 Google Analytics Veranda/Hearst veranda.com 1,279,557 1,301,813 -1.71 117,101 131,445 -10.91 Omniture Vogue/Condé Nast vogue.com 36,366,345 37,939,312 -4.15 1,921,622 2,191,954 -12.33 Proprietary Analytics Vulture /New York Media vulture.com 29,598,171 34,878,225 -15.14 8,066,457 7,221,464 11.70 Omniture W Magazine/Condé Nast wmagazine.com 13,954,044 4,805,193 190.40 1,551,374 671,656 130.98 Proprietary Analytics Wired/Condé Nast wired.com 64,647,048 81,688,242 -20.86 14,582,951 16,370,619 -10.92 Proprietary Analytics Woman's Day/Hearst womansday.com 20,189,698 27,304,178 -26.06 3,814,097 4,728,043 -19.33 Omniture Women's Health/Rodale WomensHealthMag.com 53,541,219 55,403,353 -3.36 12,770,418 12,642,340 1.01 Coremetrics Women's Wear Daily/Conde Nast wwd.com 13,149,731 11,666,107 12.72 820,703 876,994 -6.42 Proprietary Analytics Yoga Journal/ AIM yogajournal.com 4,506,864 5,317,924 -15.25 1,258,975 1,463,499 -13.98 Google Analytics PV = Page Views: Total page requests served from the site for the month and generally received from internal logs or third-party audit; UV = Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party-panel-based measurement services; Forbes and Meredith don't provide page views. Real Simple Home and Lifestyle Network: Includes RealSimple.com, ThisOldHouse.com, MyHomeIdeas.com; Health.com Integrated Solutions: Includes Health.com and the MyRecipes Network; MyRecipes Network: Includes MyRecipes.com, CookingLight.com, AllYou.com and the regional brands (CoastalLiving.com, SouthernLiving.com, Sunset.com) Early Bird Rate Ends April 30

MAY 20, 2014 • THE YALE CLUB • NEW YORK Register: www.minsummit.com

Success through native advertising and sponsored content Join min - and a roster of executives who are at the cutting edge of today’s custom advertising environment - on Tuesday, May 20 at New York’s Yale Club for the Content Marketing & Innovation Summit. This one-day, interactive learning and networking event is a must-attend for media and publishing executives looking to stay head of the curve. Takeaways: Sessions Include: • What Advertisers Want • Marketing Services: 4 Big Opportunities • Selling Branded Content Now • Lead Generation • Content Marketing and Social Media: The • Creating “sticky” content 10 Techniques Essential to Deploying • New organizational structures Messages Across Networks • Mobile strategies • How to Structure Your Internal Team to • Benchmarks and metrics Sell (and Create) Custom Content • Sales-Marketing-IT collaboration • The Rules for Labeling and Positioning • Integrated marketing programs that work Native Advertising • The rules of native advertising • What Marketers Really Need from their Custom-Content Campaigns • Avoiding the Epic Fail: Does Your Keynote: Business Have the Technology Skill to Executive on What You’re Selling? • Selling Content Marketing and Native Ads: Here’s How to Do It • Proving ROI: The Key Metrics for Content Stephanie Losee Marketing and Native Advertising Success Managing Editor Dell Global Communications Dell Sponsored By:

Register Today: www.minsummit.com Questions: Contact Saun Sayamongkhun at [email protected], 301-354-1694. Sponsorship Information: Contact Tania Babiuk at [email protected], 203-899-8498. 23783

23783 min Content marketing ads_8.5x11.indd 1 4/4/14 11:50 AM min 4/7/2014 Page 11

INSIDE b2b Early Bird Cathy Applefeld Olson Rate Ends Pipeline's Comet Awards Orbit Around Objectivity April 30 The industry awards event is one of the most-practiced bastions of b2b publishing. Generally, a publisher puts out a call for entries, entrants often pay a fee for consideration, judging is determined in-house and attendees purchase tickets to attend the awards event. Not so at Ann Arbor, Mich.-based Pipeline, which will host the third in- carnation of its COMET Innovation Awards June 1 on the French Riviera in MAY 20, 2014 • THE YALE CLUB • NEW YORK Nice. Pipeline, which serves to bridge the gap between technology innovation companies and telecommunications service providers, takes a decidedly objective Register: www.minsummit.com approach to the awards process--an approach editor Scott St. John tells min actually does nothing for the monthly publication's bottom line. The event is a manifestation of the December issue, which focuses on innovations Success through native advertising and sponsored content across a range of business sectors each year. The awards are not judged by members of the publication staff, but rather a panel high-level executives from companies that Join min - and a roster of executives who are at the cutting edge of today’s custom advertising have included AT&T, British Telecom and Cox Communications. Participants are invited environment - on Tuesday, May 20 at New York’s Yale Club for the Content Marketing & Innovation to attend the event free of charge, and the magazine has actually made alterations to Summit. This one-day, interactive learning and networking event is a must-attend for media and drop the cost of entry a since its launch in 2012, despite amping up its cache. publishing executives looking to stay head of the curve. This year, the pot is even sweeter. Pipeline added a prize worth more than $50,000, including a full year of advertising services for the winner of the Technology Pro- Takeaways: Sessions Include: vider of the Year category. "We painstakingly put effort into it to making sure every aspect of the program is the highest-caliber, while we cut costs significantly" based • What Advertisers Want • Marketing Services: 4 Big Opportunities on feedback from readers, he says. "That’s our brand; that's what we do. As long as we • Selling Branded Content Now can come close to breaking even each year, we are pretty happy with it." • Lead Generation • Content Marketing and Social Media: The Typifying the South of France, this year's COMET awards will be held at the five- • Creating “sticky” content 10 Techniques Essential to Deploying star Le Negresco hotel, with catering provided by a Michelin-rated chef. • New organizational structures Messages Across Networks "It's a dicey line, but we feel our integrity is worth more," St. John says of the way Pipeline runs the awards competition. "At the same time, our competitors are out • Mobile strategies • How to Structure Your Internal Team to there with one-page forms on their website. You fill out the form and hit send, and • Benchmarks and metrics Sell (and Create) Custom Content you are practically a winner. How do we compete with that?" • Sales-Marketing-IT collaboration • The Rules for Labeling and Positioning The answer is that Pipeline doesn't. "Some of our key customers who have entered • Integrated marketing programs that work Native Advertising the competition with [innovations] that have won them other outside awards have actu- • The rules of native advertising • What Marketers Really Need from their ally been so disappointed they didn't win [COMETs] and stopped spending with us. "The Custom-Content Campaigns awards are not tied to our growth whatsoever. We just hope people recognize the objectivity of the program—that's the value of program." • Avoiding the Epic Fail: Does Your The 2014 COMET Awards program has already garnered more than 200 nominations repre- Keynote: Business Have the Technology Skill to senting 100 companies in 10 areas of innovation. Executive on What You’re Selling? St. John is exploring other events, including expanding Pipeline's annual industry • Selling Content Marketing and Native Ads: advisory board meeting into a COMET executive summit that will bring key clients to- Here’s How to Do It gether with board members to discuss trends. The event will, to a degree, help deter- • Proving ROI: The Key Metrics for Content mine the editorial calendar and brand, and the publisher remains focused above all on Stephanie Losee the editorial content. Marketing and Native Advertising Success "Anywhere we can facilitate bringing together technology innovators and service Managing Editor providers, that makes sense," says St. John. "We first and foremost are a publication Dell Global Communications covering this space and being journalists–that's what we do best." Dell Sponsored By:

min contributor Cathy Applefeld Olson is based in Northern Virginia. She also is an editor at our sister publications Cynopsis and CableFAX Daily. Register Today: www.minsummit.com Questions: Contact Saun Sayamongkhun at [email protected], 301-354-1694. Sponsorship Information: Contact Tania Babiuk at [email protected], 203-899-8498. 23783

23783 min Content marketing ads_8.5x11.indd 1 4/4/14 11:50 AM Page 12 min 4/7/2014 "More" and "Fitness" Continue on the "Run." It is a compliment to the organizers of Sunday's (April 13) More and Fitness women's half marathon that the winner among the expected 10,000 runners in New York's Central Park is a given: 2004 Olympic women's marathon silver medalist Deena Kastor, who last year completed the 13.1-mile course in 1:13:25. "Dee- na and other competitive runners add to the prestige," says Fitness publisher Eric Schwarzkopf. "It is amazing how far we have come since adopting the half-marathon format in 2009. This is the largest women's-only distance race in the country, and the entries are usually filled in a matter of weeks." In the manner of other major events, the race culminates a weekend of activity that starts with the Health & Wellness Expo at the Metropolitan Pavil- ion. Sponsorship is sold out, with the likely highlight being a presentation for AmLactin Alpha-Hydroxy Skin Care by cosmetic dermatologist Dr. Doris Day (no connection with the iconic actress) and 12-time Olympic swimming medalist Dara Torres. As for the race, Schwarzkopf is rooting for Fitness editor-in-chief Betty Wong to break two hours. More publisher Alison Adler Matz is a "rookie" as the Bride's alumna was hired last August. Although she is not planning to run, she jokes to min that "I am feeling peer pressure." There is none for More editor-in-chief Lesley Jane Seymour, whose running "Achilles' Heel" is more than compensated by a spectacular career that earned her induc- tion into min's Editorial and Design Hall of Fame last November Today "fourth hour" co-host Hoda Kotb is the half-marathon's celebrity host. Athleta and Skechers return as presenting sponsors, Duane Reade and Tonalin product sponsors, and five runners will be recognized for winning the inaugural Women Run the World essay contest. Best of all is that the race has raised over $400,000 since the initial More women's marathon was run in 2004. Beneficiaries on Sunday are the Girls on the Run mentoring program and CARE, which continues its mission of helping the needy around the world.

Did They All Come in Two-By-Two? The Wall Street Journal "dampened" the $44 million hit with this headline (March 31): Noah Makes 'Rain' at the Box Office D.C. Is a "Diamond" in the Baseball Rough. There was once a time when one Washington was adored (First in war, first in peace) and another was pitied (the last in the American League Senators). But now conditions have changed with the political Washington; scorned as dysfunctional, while its baseball team has been picked by Sports Illustrated (March 31) to win the World Series for the second straight year. SI editors were not disillusioned by the Nationals 2013 flop, as their season was over long before the Boston Red Sox finished off the St. Louis Cardinals last October. What did change, however, is there isn't a "Nat" on an SI split-run cover this year; after the team's pitching phenom Stephen Strasburg was last year. For most Nats' fans, that is a good thing because of the infamous "SI jinx" has been blamed for ruining many careers. But for most Los Angeles Dodgers' fans, the antagonist is ESPN after putting Cy Young Award-winning pitcher Clayton Kershaw on the cover (also March 31). Kershaw may have "215 million reasons to be happy," but the money is currently superseded by the one reason why he is unhappy: a back injury that put him on the disabled list. As for predictions, ESPN fell off the Nationals' bandwagon, in- stead forecasting a Tampa Bay Rays World Series championship over the Cardinals. Play ball! The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Arti Patel and Caysey Welton, Associate Editors