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May 5, 2014 Media Industry Newsletter Vol. 67 No. 18 New York, N.Y. www.minonline.com

Steve Smith's Eye on Innovation: Oscars, Malaysia and Tweaking Facebook Bring Traffic Back in March. The expected bounce-back from the shorter February traffic month had even more bounce than usual for some sites in our monthly digital boxscores. Double-digit in- creases were enjoyed by a number of sites. Some of it was clearly seasonal as travel planning and the tail end of an extended awards season. The Oscars, which came in early March this year, was very good to the relevant celebrity and fashion titles, especially EW.com (56.36% page views, +11.94% unique visitors) and VanityFair.com (+52.92% PVs, 4.05% UVs), which have special direct ties to the show. EW and People editorial director Jess Cagle co-hosted the pre-show for ABC and VF hosted the can't miss post-show party that produced gushers of photos and videos for the site. (boxscores are on pages 8 and 9; text continues on page 7)

The Had the Familiar and the New. The May 1 ceremony at New York's Marriott Marquis had editor David Remnick accepting Ellies four times, New York magazine counterpart accept- ing three and lame-duck editor-in-chief Chris Johns winning two as he moves to corporate chief content officer with Susan Goldberg succeeding. Rem- nick's joy, he once told min, was less for him and more for his staff and writers. Otherwise, he might have withdrew TNY from the National Magazine Awards as Bill Cosby did with the Emmys. Winning NMAs for Magazine of the Year and Personal Service was much more the nov- elty for, respectively, editor-in-chief Bob Safian and Cosmopolitan editor-in-chief Joanna Coles. FC had been recognized only once during Safian's eight years and Cosmo had a goose-egg over the 49 years since the late Helen Gurley Brown revolutionized the magazine–and the industry. Go to minonline for more.

Media Stocks Are Devoid of "Raging Bulls." The 30-stock min Index remained in its 2014 holding pattern in April. Most evident was Time Warner Cable, where its $142.10 per-share close on May 1 remained well be- low Comcast's announced $158.82 per-share ($45.2 billion) purchase. Will the value rise after the Federal Communications Commission gives its approval, or was the May 1 price an indicator that the FCC will turn it down because of antitrust concerns? Google made headlines on April 3 with its two-for-one stock split. Still, that is conservative next to Apple, which will split seven-to-one perhaps as early as June 6. Its $591.48 price per share on May 1 would drop to $84.50, and that would be more conducive to Apple being factored into the Dow Jones Industrial Average. To do so, Apple would have to switch its trading from the tech-dominated Nasdaq to the more traditional Dow. (Stock Watch is on page 2)

• MOBILE VIDEO IS WELL-"ENGAGED"; NYM & STERLING'S "BRAIN"...... Page 3 • POOR FASHION RETAIL "CHILLS" FASHION ADS; MORE FIT FOODIES.....Page 4 • YAHOO! TECH'S GOOD–BUT NOT GREAT–APP...... Page 6 • min DIGITAL AWARDS FINALISTS; BURDICK b2b COLUMN.... Pages 10, 11 and 12 • REMNICK, ALI & KRAMDEN; PEOPLE'S 25 YEARS OF MOST BEAUTIFUL.... Page 14 www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 5/5/2014 ABM Explores New Ways of Serving Markets in 2014 Annual Conference. The first annual meeting under SIIA control started this weekend in Phoenix. B2B media is in some ways more resilient than other forms of media, and in many ways has not been as dramatically disrupted. But even here, radical change is everywhere, and the days of the old American Business Media spring meeting are long gone. Ten or 15 years ago, the leaders of all the major b2b companies would head for the resort of the moment to network, hobnob, play , smoke cigars and talk shop. Now, many of those companies are gone, and the ABM itself merged (out of necessity—it wouldn't have survived otherwise) with SIIA. The agenda is all about a behind-the-scenes look at product development, from conception to sales. But B2B media is also struggling with new types of competitors, and especially a new set of needs from customers on both the buyer and seller sides. This year's meeting represents an important pivot for both the association and the b2b media industry. Still, the ABM continues the resort "tradition" not seen at the MPA's American Magazine Conference since the mid-2000s. The next AMC will be held in New York on February 2, 2015, when weather could be a concern. ------Stock Watch (May 1, 2014, Wall Street close) COMPANY [SYMBOL] PRICE %/Change COMPANY [SYMBOL] PRICE %/Change 5/1 4 wks# 2014@ 5/1 4 wks# 2014@ APPLE INC. [AAPL] 591.48 9.78 5.43 REED ELSEVIER PLC (ADR)## [RUK] 59.63 -2.60 -0.70 CBS CORP. [CBS] 57.37 -8.38 -9.99 ROVI CORP. [ROVI] 22.06 -7.58 12.04 COMCAST CORP. [CMCSA]TWC 52.11 1.94 0.27 R.R. DONNELLEY & SONS CO. (RRD) 16.49 -9.45 -18.69 WALT DISNEY CO. [DIS] 79.56 -2.61 4.14 SCHOLASTIC INC. [SCHL] 32.67 -3.54 -3.94 FACEBOOK INC. [FB]WHATSAPP 61.15 2.79 11.89 SCRIPPS, E.W. & CO. [SSP] 17.52 1.27 -19.34 GANNETT CO. [GCI] 27.23 -1.91 -7.94 TIME WARNER CABLE [TWC]TWC 142.10 0.44 4.87 GOOGLE INC. [GOOG]** 531.35 -6.74 -5.18 TIME WARNER INC [TWX] 66.87 0.18 -4.09 GRAHAM HOLDINGS CO. [GHC] 676.11 -7.37 1.93 20TH CENTURY FOX [FOXA]FOX 32.47 -3.76 -7.68 INTERPUBLIC GROUP OF COS. [IPG] 17.34 1.46 -2.03 TWITTER INC [TWTR]IPO 39.09 -11.26 -38.59 LEE ENTERPRISES [LEE] 4.06 -13.43 17.00 VIACOM INC. [VIA] 83.45 -4.44 -4.92 MARTHA STEWART OMNIMEDIA [MSO] 3.95 -12.03 -5.95 XO GROUP (THE KNOT) [XOXO] 10.60 3.92 -28.67 McCLATCHY CO. [MNI] 5.43 -19.67 59.71 YAHOO! INC. [YHOO] 36.51 2.10 -9.72 McGRAW-HILL FINANCIAL [MHFI]MHP 74.07 -3.01 -5.28 MEDIA GENERAL [MEG] 16.65 -5.07 -26.33 min MEDIA INDEX 2,874.54 -2.35 -1.44 MEREDITH CORP. [MDP] 44.17 -6.83 -14.73 MICROSOFT CORP. [MSFT] 40.00 -2.46 6.92 NASDAQ COMPOSITE 4,127.45 -2.60 -1.18 NEW YORK TIMES CO. [NYT] 15.75 -3.37 -0.76 NEWS CORP. [NWSA]FOX 17.3 1.11 -4.00 DOW JONES INDUSTRIAL AVERAGE 16,558.87 -0.08 -0.11 # = From April 3, 2014; @ = From Dec.31, 2013; ## ADR = American Depositary Receipts; MHP = McGraw Hill Financial changed from McGraw-Hill Cos. on May 14, 2013; TWC = Comcast agreed to purchase Time Warner Cable for $45.2 billion ($158.82 per share) on February 13, 2014; WHATSAPP = Facebook purchased messaging specialist WhatsApp for $19 billion on February 19, 2014; ** = Google effected a two-for-one stock split on April 3, 2014; FOX = News Corp. spun off its entertainment units (Fox TV, etc.) into 20th Century Fox [FOXA] on June 28, 2013. Both stocks restructured, with News Corp.'s June 28 opening be- ing $15.50 and 20th Century Fox's being $28.86; IPO = Twitter went public on November 6, 2013, at $26 per share

Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437 Digital Media Editor: Steve Smith ([email protected]) 302/691-5331 Editorial Director: Bill Mickey ([email protected]) 203/899-8427 VP Content: Tony Silber; Director of Business Development: Scott Gentry ([email protected]); Director of Market Development: Laurie M. Hofmann ([email protected]); Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Zimmerman ([email protected]); Associate Editors: Arti Patel ([email protected]) and Caysey Welton ([email protected]); Production Manager: Yelena Shamis ([email protected]); Senior Account Executive: Tania Babiuk (tbabiuk@ accessintel.com); Contributing Editor: Cathy Applefeld Olson; Boxscores ([email protected]) SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Division President: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2014 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1049 min 5/5/2014 Page 3 Steve Smith's Money Shot: MOBILE VIDEO SHOWS EARLY 'ENGAGEMENT' WINS. In the first benchmark study of mobile video performance, the Mobile Marketing Association survey of over 500 million video ads showed impressive engagement metrics. Using click- through rates as an initial proxy for engagement, even on ads that probably have brand- ing goals (yeah, go figure!), the study found rates ranging from 1.5% for skippable linear video ads to 2.66% for video ads done as a value exchange. In between, both linear and interstitial video ad units enjoyed CTRs of 2.3% and 2.21%, respectively. Whether consumers truly appreciate video ad interruptions is another matter. While the completion rates for video ads in the non-elective linear and interstitial formats were above 90% when given the option to skip ads, linear ad completion rates plummeted beneath 10% and interstitials dropped to under 25%. The skippable format is more complex than completion rates suggest, however. About half of those who do skip ads are actually see- ing around a quarter of the ad before bailing and about a third are staying to the half- way mark. This suggests that publishers could use the skippable ad as a way to provide some exposure value to advertisers while giving users a greater sense of control over the experience. While the ad length did not impact completion rates appreciably, they did negatively impact CTRs when the ad ran longer than 30 seconds. Curiously, CTRs were slightly higher for ads between 16 and 30 seconds than they were for ads under 15. When it comes to fre- quency, six to 10 exposures appears to be the sweet spot, reaching 1.5% CTRs, with a sharp drop off after 15 exposures. Late last year, eMarketer pegged mobile video ad spending growth in the U.S. at 166.5%, with another 81.2% growth anticipated for 2014. Google has already said that upwards of 40% of its YouTube video consumption is now occurring on devices. Facebook is expected to roll out an in- feed video ad unit in coming months after experimenting with the format last December. Video advertising is a force of nature despite itself. Due to a television legacy, brands understand and invest in this format almost to a fault, in that they continue to insist on repurposing their precious TV creative for digital formats. The real potential of video ads on devices may not be realized for years because advertisers are so slow to invest in platform-appropriate format innovations. Here is where publishers have an op- portunity to take the lead in testing and proving out the superior branding and engagement lifts of formats outside of the age-old 15- and 30-second boxes. Old habits apparently die hard. It is 2014 and a major benchmark study from a core mo- bile marketing association is still using CTRs as a proxy for engagement on video? Really? Bundy and Sterling Need Brain "Reservations" To Get on a New York Mag. Cover. The racism, ignorance and stupidity of renegade rancher Cliven Bundy and disgraced Los Ange- les Clippers owner Donald Sterling qualify them for a New York magazine cover in the spirit of Eliot Spitzer, whose March 10, 2010 resignation as New York's governor after being caught soliciting a prostitute led now-10-year editor-in-chief Adam Moss to "move" his brain to a "private part." Moss tells min that "I can't imagine where we would locate Bundy's and Sterling's brains, but they certainly wouldn't be in their heads" suggests that Spitzer's NYM "position" is permanently occupado. Our suggestion is showing them as dodo birds, whose genetic stupidity (a.k.a. "bird brains") contributed to their extinction. Bundy's and Ster- ling's Neanderthal behavior deserves the same fate.

For "Seventeen" Editor-in-Chief Ann Shoket, It is All in the Sid Holt Family. In the early 90s, Shoket's career got a boost when she interned for then- managing editor Holt before graduating cum laude from New York University. This April, Holt's youngest daughter Victoria used spring break from North Salem High School (New York) to intern at Seventeen. "It is nothing more than a nice coincidence," says Sid, who as six-year American Society of Magazine Editors chief executive presided over the May 1 National Magazine Awards. "I am very proud of Victoria," who is an Advance Placement scholar and heading to Colgate in August. Page 4 min 5/5/2014 Beauty and Fashion Publishers Need Better Weather... A reason for the sectors' sluggish advertising first half is poor retail sales caused by poor weather. "Consumers aren't buying warm-weather products in rain, snow, and cold," says seven-year Allure VP and publisher Agnes Chapski. "The tough conditions that we expe- rienced in the winter are continuing [last week produced downpours and tornados throughout the Northeast, Midwest and South] and that is not conducive to shopping." Allure's 2014 ad pages are -7.47% through May and that is matched at Cosmopolitan (-6.33%), Elle (-5.74%), InStyle (-5.91%), Vogue (-6.70%) and W (8.82%). Harper's Bazaar (+6.22%) and Glamour (+7.32%) are exceptions, with the latter being helped by the programs implemented by VP and publisher Connie Anne Phillips since her hire from IS last summer. The spring weather has been fine in Florida, Hawaii and southern California, where tem- peratures during much of last week were in the 90s. "But they don't have seasons," says Chapski, who knows cold weather all too well from growing up in Albany, N.Y. "Markets that have only spring and summer are different." Conditions could change this fall if the anticipated El Niño brings warmth to the East and rain to California, but too much of a good thing will be bad for fall fashion designers who thrived in last year's chill. ...But "Allure's" Digital Climate Is Fine. Partially compensating for the page losses are Allure's gains in digital, where page views and unique visitors were +16% and +46% last year and grew further in March 2014 with +6.65% PVs and +7.83% UVs versus February. The Al- lure tablet edition's 38,248 circulation was +65% in 2013, and the 23-year-old Condé Nast brand's 9,839,887 mobile nearly doubled (+92%) last year. New to the mix (via CN Entertain- ment) is Allure's video channel, which launched last month. All are expected to make a greater contribution to the 1.17 million circulation Al- lure's profitability in the coming years, with the March 2016 highlight being the 25th an- niversary for both the brand and editor-in-chief Linda Wells. "National Geographic's" Susan Goldberg is Another Giant Leap for Womankind. In general, a magazine executive's gender is not the news in the 21st century that it was in the 20th, but Susan Goldberg and eight-month Time editor are excep- tions because they set 125½-year and 90-year precedents, respectively. Although Gibbs was clearly Time heiress-apparent after being at the magazine for three decades and writing over 150 cover stories, Goldberg only joined NG in January, when nine-year editor-in-chief Chris Johns hired her from Bloomberg News to the position of executive editor of news and features. The April 30 restructure by National Geographic Society president and CEO Gary Knell that moved Johns to chief content officer for all NG products (print, digital, vid- eo, etc.) resulted in Goldberg succeeding Johns, but continuing to report to him, as edi- tor-in-chief. The speed of Goldberg's rise is impressive. On the NG business side, the precedent was set a decade ago when Claudia Malley (ex- Runner's World) became publisher. She has since risen to worldwide publisher of the month- ly's domestic and many overseas editions. "" and "Health's" Fit Foodie Is South, West and South-by-Southwest. This first co-venture by the Time Inc. debuted last November over the pre- Thanksgiving weekend in San Diego with plenty of healthy taste-testing sandwiched by a 5K run that gave hundreds of participants a great view of the Embarcadero and the waterfront. The success led Cooking Light and Health group publisher Diane Oshin and respective publishers Karla Patilla and Kevin White to bring Fit Foodie to Fairfax County, Va.. from June 20-22 when it may be warm, and to Austin from September 20-22 when it will be warm. Austin's allure has grown through South-by-Southwest held each March, and Fit Foodie's re- turn to San Diego on November 14-16 is an encore to its panache of weather perfection. Additionally this fall, CL and Health will team up with the antidepressant Abilify to create the Food & Mood integrated package that informs consumers about the positive effects of healthy eating. In November the two will produce the Living Healthy with Diabetes edito- rial platform that will be tied to National Diabetes Month. Other former American Express and/or Time Inc. Lifestyle Group titles could join in future programs. min 5/5/2014 Page 5

Min’s Weekly Boxscores (week of May 5, 2014) Issue 2014 Issue 2013 % of YTD YTD % of Date Ad Pages Date Ad Pages Diff. 2014 2013 Diff. AMERICAN PROFILE 5/4 9.94 5/5 11.50 -13.57 148.84 167.44 -11.11 5/5 31.58 5/6 24.00 31.58 328.44 377.65 y -13.03 CQ WEEKLY 5/5 7.33 5/6 4.00 83.25 71.32 68.99 y2 3.38 ECONOMIST, THE (N.A) 5/3 5/4 #DIV/0! #DIV/0! 5/2 16.83 5/3 17.99 -6.45 289.40 344.16 -15.91 (Best Golf Courses) 5/2 61.00 5/3 83.00 -26.51 281.33 374.52 -24.88 GOLF WORLD 5/5 15.58 5/6 19.33 -19.40 187.22 254.46 -26.42 IN TOUCH 5/5 21.14 5/6 18.65 13.35 230.33 201.5 14.31 LIFE & STYLE WEEKLY 5/5 6.82 5/6 10.99 -37.94 146.31 155.02 -5.62 NATIONAL ENQUIRER 5/5 10.83 5/6 17.16 -36.89 265.78 284.86 -6.70 5/3 6.00 D 5/4 4.00 50.00 82.50 107.00 y4 -22.90 NATION, THE 5/5 4.67 5/6 8.66 -46.07 96.32 100.33 -4.00 NEW YORKER, THE 5/5 11.30 5/6 19.77 -42.84 239.92 324.50 -26.06 NEW YORK TIMES MAGAZINE 5/4 25.15 5/5 29.06 -13.45 648.10 645.96 0.33 NEW YORK MAGZINE 4/21 84.43 D 5/6 76.67 ------557.12 758.65 y4 -26.56 OK! 5/5 26.82 5/6 29.14 -7.96 415.20 440.82 -5.81 PARADE 5/4 6.50 5/5 9.84 -33.94 140.28 155.99 -10.07 PEOPLE (50 Most Beautiful) 5/5 102.53 5/6 87.77 16.82 1,062.42 1,130.99 -6.06 SPORTS ILLUSTRATED 5/5 36.01 5/6 26.21 37.39 453.36 467.90 y -3.11 STAR 5/5 22.65 5/6 24.65 -8.11 482.28 425.32 13.39 TIME (100 Most Influential) 5/5 55.91 D 4/29 68.49 D -18.37 324.79 x 326.83 -0.62 TV GUIDE 5/5 16.61 D 5/6 27.87 D -40.40 226.49 247.34 y -8.43 USA TODAY 4/25 22.36 4/26 47.48 -52.91 444.22 491.13 y -9.55 " " SPORTS WEEKLY 4/23 0.43 4/24 0.32 34.38 6.64 6.02 y 10.30 USA WEEKEND 5/4 7.00 5/5 9.24 -24.24 137.13 165.17 y -16.98 US WEEKLY 5/5 30.66 5/6 39.81 -22.98 565.61 646.36 -12.49 WEEK, THE 5/2 5.00 5/3 10.33 -51.60 106.02 132.37 -19.91 WOMAN'S WORLD 5/5 6.40 5/6 6.99 -8.44 119.32 121.63 -1.90

Min's Biweekly Boxscores Issue 2014 Issue 2013 % of YTD YTD % of Date Ad Pages Date Ad Pages Diff. 2014 2013 Diff. AUTOWEEK 5/12 38.54 5/13 46.08 -16.36 282.39 294.99 y -4.27 ESPN 4/18 27.09 4/29 50.67 -46.54 273.74 354.54 -22.79 5/5 55.10 5/6 96.73 -43.04 383.00 460.39 -16.81 FORTUNE 5/19 45.41 5/20 202.91 500 -77.62 385.62 578.61 -33.35 JET (new issue sequence) 5/12 9.00 4/29 13.00 -30.77 63.00 86.48 -27.15 ROLLING STONE 5/8 18.00 5/9 27.16 -33.73 203.29 276.01 -26.35 x = One more 2014 issue; y = One more 2013 issue; y2/3/4 = Three and four 2013 issues; D = Double issue; 500 = Fortune 500 issue (2013)

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Questions? Contact Marly Zimmerman at [email protected]; 301-354-1703 23672 Page 6 min 5/5/2014 YAHOO! TECH INNOVATES (ON THE SURFACE) When Yahoo! dug deep into its war chest to poach New York Times tech critic David Pogue months ago, CEO Marissa Mayer was signaling serious ambitions to revive the vertical as a player in innovation. The launch of Yahoo! Tech as a highly responsive website/Web app ties the Pogue investment to a major mobile push by the company that included flashy news, weather and finance apps. Yahoo! Tech is notable for a few important twists. First, it is wholly visual. The feed on a tablet is a wall of images with headlines and, on the smartphone, a scroll of thick visual banners. This follows other recent launches from the company. It is the text where Yahoo! Tech really does innovate most effectively. The site, tab- let and smartphone iteration all dispense with the page reload altogether. When you tap a story headline or image the article magnifies out, so you never leave the main page ex- perience. This seems like a small thing, but it improves the reader’s willingness to tap into stories, especially on a device, because it removes the unpredictability of the page load. An ever-present close button that follows the user as he or she reads and scrolls through the exposed article handles the navigation issue of a telescoping page. There is also a prominent row of sharing tools and an optional set of comments that can also be pulled in at another tap. The logged in user can also post without another page load. The idea here is that content is being pulled into where the user already sits—a very differ- ent and much better dynamic than the classic Web model of jumping to new pages. This is not to say Yahoo! has cracked the mobile code beyond these good surface chang- es. The search tool on Yahoo! Tech is not searching the site so much as running a search against the general Yahoo! search engine. Also, the lateral movement into other Yahoo properties remains confused and overwrought, with a massive collection of vertical sites and apps all at war with one another in the drop down menu. I like the spot solutions the company is rolling out into its verticals, but the holistic experience really needs a mas- sive reorganization. Grade: B AWARDS BREAKFAST May 19 | Grand Hyatt, NYC Don’t miss min’s Digital Awards Breakfast! Celebrate your colleagues’ outstanding digital efforts - register for the awards breakfast today. Register Online: www.minonline.com/digital

Questions? Contact Saun Sayamongkhun at [email protected]

23705 min 5/5/2014 Page 7

EYE ON INNOVATION STEVE SMITH

Oscars, Malaysia and Tweaking Facebook Bring Traffic Back in March (continued from page 1) But the Oscar largess is spread around. To wit, HollywoodLife.com (+86.27 PVs, +27.93% UVs) claimed a new record, nearing 25 million uniques for the first time. News was a big driver for a number of sites, both typical and sur- prising in the category. TheWeek.com's (+66.21% PVs, +78.36%) CEO Steve Kotok tells min that the growth has been ongoing this year and a direct result of editorial expansion. "In Q1 our editor-in-chief Ben Frumin went on a hiring spree, bringing on conserva- tive writers Michael Brendan Dougherty and Matt Lewis and liberal writer Ryan Cooper; economics writer John Aziz and political and religious thinker Damon Linker." The new writers are having a demonstrable impact on traffic as other sites and such journal- ists as and 's The Dish start linking to them. Also important to TheWeek.com is a new "Speed Reads" feed of short takes on items, numbering over 50 a day. The format is tailor made for mobile screens and the mobile use case, as well as social feeds. Interestingly enough, news was also the juice for Wired.com (+53.10% PVs, +93.18% UVs). They broke a record by a handsome margin of a nearly 40%-larger audience than the last high watermark set in November. A story on the missing Malaysian Airlines was a breakaway viral hit. As speculation whirled on TV and the Web about the fate of the plane, “A Startlingly Simple Theory About the Missing Malaysia Airlines Jet” proved to be an effective and popular counterpoint. Wired tells min that it is using social channels now as a way to amplify the tastes its readers are already showing. They find when a story is shared on social that Wired hasn’t posted yet, its reach increases substantially once they do. Using this approach has helped its Facebook following jump from 870,000 to 1.25 million since January this year. Wired.com’s editor-in-chief Mark McClusky and his team have succeeded in focusing on engagement all around. "We've improved the gallery experience and increased engagement on social, and that's led to sustained audience growth,” he says. “The month isn't over yet and page views for April are already up 25% over last year." This month we welcome seven Bauer titles to the boxscores, including First for Wom- en (+13.19% PVs, +9.65% UVs), InTouch (+51.18% PVs, +77.40% UVs), J-14 (+62.52% PVs, +64.54% UVs), Life & Style Weekly (+72.43% PVs, +54.10% UVs), M (+80.56% PVs, +44.97% UVs), Twist (+10.04% PVs, +44.79% UVs) and Woman’s World (+14.91% PVs, +8,09% UVs). If all of those numbers look especially strong for March, it is not just Bauer ben- efiting from the monthly bounce back or awards and celebrity news cycles. The company has been implementing a digital growth strategy across all of its properties. The sub- stantial spikes have as much to do with distribution strategy and new mobile-friendly features accelerated use. Overall, the sites are optimizing from their respective so- cial channels, which now account for most of the traffic coming in. The company is us- ing feedback and traffic metrics from social to better understand which forms of con- tent work best for each platform. The company says it is proud of the fact that it’s grown its traffic and social footprint organically and without any paid placements or content redistribution net- works. The InTouch property just topped 1 million Facebook fans, quintupling its base from a year ago. Likewise, Bauer says Life & Style Weekly’s fan base skyrocketed from 100,000 a year ago to over 1.7 million today, and J-14 is at 3.5 million, up from 500,000 a year ago.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . He posts regularly on minonline and directs the min Webinars. Smith also co-chairs min's Digital Summits, and he is based near Wilmington, Del. Page 8 min 5/5/2014

MARCH 2014 VERSUS FEBRUARY 2014 DIGITAL MEDIA BOXSCORES Media Site/ Parent URL Mar. ‘14 PV Feb. ‘14 PV % Diff. Mar. '14 UV Feb. ‘14 UV % Diff. Source /Time Inc. allyou.com 7,145,000 5,961,000 19.86 687,534 554,183 24.06 ComScore (PC) Allure/Condé Nast allure.com 33,439,475 31,355,255 6.65 2,666,508 2,472,940 7.83 Proprietary Analytics American Photo/Bonnier americanphotomag,com 352,479 341,926 3.09 79,487 68,310 16.36 Omniture Answerology/Hearst answerology.com 780,280 720,088 8.36 197,578 178,610 10.62 Omniture /Condé Nast archdigest.com 12,746,508 8,274,959 54.04 774,890 576,750 34.35 Proprietary Analytics Atlantic, The theatlantic.com 43,141,063 40,397,607 6.79 16,611,701 14,726,264 12.80 Omniture Atlantic Cities, The theatlanticcities.com 3,657,417 3,775,770 -3.13 1,699,930 1,773,367 -4.14 Omniture Atlantic Wire, The theatlanticwire.com 10,437,783 7,940,196 31.45 5,548,717 4,234,154 31.05 Omniture Automobile/Source Interlink automobile.com 5,089,594 4,765,238 6.81 1,335,396 1,313,525 1.67 Omniture Better Homes and Gardens/Meredith bhg.com ------14,010,693 12,502,987 12.06 Omniture Bicycling/Rodale bicycling.com 8,736,248 6,170,235 41.59 1,362,958 1,085,855 25.52 Coremetrics ComScore Digital Birds and Blooms/Reader's Digest birdsandblooms.com 1,503,016 1,008,146 49.09 336,377 236,988 41.94 Analytix (Dax) Bon Appétit/Condé Nast bonappétit.com 22,054,234 21,171,780 4.17 4,205,916 3,901,058 7.81 Proprietary Analytics Brides/Condé Nast Bridal Media brides.com 13,924,095 16,420,089 -15.20 1,255,107 1,208,836 3.83 Proprietary Analytics Budget Travel budgettravel.com 9,806,609 6,522,040 50.36 1,277,773 1,158,234 10.32 Google Analytics Car and Driver/Hearst caranddriver.com 90,951,435 78,994,439 15.14 7,929,048 6,904,180 14.84 Omniture Car Craft/Source Interlink carcraft.com 1,319,915 1,052,977 25.35 393,695 294,237 33.80 Omniture Circle Track/Source Interlink circletrack.com 307,437 262,105 17.30 81,336 70,960 14.62 Omniture Condé Nast Traveler/Condé Nast cntraveler.com 14,862,507 14,370,642 3.42 1,426,363 1,289,005 10.66 Proprietary Analytics Cooking Light/Time Inc. cookinglight.com 14,005,000 12,351,000 13.39 1,930,342 1,726,876 11.78 ComScore (PC) Cosmopolitan/Hearst Cosmopolitan.com 239,109,331 210,974,479 13.34 25,076,659 23,305,792 7.60 Omniture Country Living/Hearst CountryLiving.com 39,487,972 32,749,849 20.57 2,964,662 2,496,325 18.76 Omniture Craft Stylish/Taunton craftstylish.com 358,160 355,416 0.77 186,388 183,646 1.49 Google Analytics Delish/Hearst Delish.com 73,883,974 65,044,917 13.59 7,768,700 6,186,966 25.57 Omniture Details/Condé Nast details.com 8,009,420 6,922,867 15.70 1,396,506 1,159,410 20.45 Proprietary Analytics Discover discovermagazine.com 3,295,869 2,831,858 16.39 1,831,703 1,973,184 -7.17 Google Analytics Dwell dwell.com 10,619,158 10,652,297 -0.31 1,979,402 1,971,481 0.40 Google Analytics Eating Well/ Meredith eatingwell.com ------4,905,591 3,391,750 44.63 Omniture Ebony/Johnson Publishing ebony.com 1,855,299 1,772,337 4.68 698,905 686,119 1.86 Google Analytics Elle/Hearst elle.com 60,416,986 54,347,931 11.17 6,929,560 6,089,060 13.80 Omniture Elle Decor/Hearst elledecor.com 8,198,773 8,461,215 -3.10 1,009,943 902,855 11.86 Omniture Entertainment Weekly ew.com 101,331,380 64,806,412 56.36 16,820,335 15,026,354 11.94 Omniture Entrepeneur entrepeneur.com 105,660,628 95,036,942 11.18 11,203,070 9,669,968 15.85 Omniture Esquire/Hearst esquire.com 35,864,702 33,944,065 5.66 7,499,597 7,375,775 1.68 Omniture Essence essence.com 34,644,796 36,219,386 -4.35 2,027,457 1,878,608 7.92 Omniture Every Day with Rachael Ray/Meredith rachaelraymag.com ------1,220,153 1,182,925 3.15 Omniture /Meredith familycircle.com ------808,270 747,875 8.08 Omniture ComScore Digital Family Handyman, The familyhandyman.com 7,582,665 6,064,785 25.03 3,574,082 2,897,044 23.37 Analytix (Dax) Fast Company fastcompany.com 8,681,800 8,237,133 5.40 6,790,323 5,954,249 14.04 Omniture Field & Stream/Bonnier fieldandstream.com 3,937,458 4,251,831 -7.39 1,679,322 1,864,740 -9.94 Omniture Fine Cooking/Taunton finecooking.com 4,668,323 4,889,667 -4.53 2,276,289 2,200,393 3.45 Google Analytics Fine Gardening/Taunton finegardening.com 2,172,647 1,321,207 64.44 832,989 490,890 69.69 Google Analytics Fine Homebuilding/Taunton finehomebuilding.com 2,032,972 1,877,056 8.31 719,715 632,232 13.84 Google Analytics Fine Woodworking/Taunton finewoodworking.com 2,843,048 2,867,126 -0.84 772,518 719,413 7.38 Google Analytics First for Women/Bauer firstforwomen.com 3,629,143 3,206,358 13.19 126,679 115,528 9.65 Google Analytics Fitness/Meredith fitnessmagazine.com ------9,219,834 8,281,388 11.33 Omniture Fit Pregnancy fitpregnancy.com 6,311,928 4,313,248 46.34 1,418,082 982,738 44.30 Google Analytics Food & Wine/AmEx foodandwine.com 32,683,982 27,490,772 18.89 3,865,616 3,741,561 3.32 Omniture Forbes forbes.com ------27,000,000 24,000,000 12.50 ComScore Four Wheeler/Source Interlink 4wheeler.com 3,476,575 2,722,373 27.70 768,972 653,552 17.66 Omniture Gentlemen's Quarterly/Condé Nast .com 66,620,162 72,414,266 -8.00 5,328,980 5,133,774 3.80 Proprietary Analytics Glamour/Condé Nast glamour.com 48,293,177 42,336,723 14.07 7,535,417 6,386,345 17.99 Proprietary Analytics /Condé Nast golfdigest.com 17,751,906 16,967,366 4.62 1,616,769 1,299,744 24.39 Proprietary Analytics /Hearst goodhousekeeping.com 39,048,420 33,386,170 16.96 4,741,762 4,048,443 17.13 Omniture Guns and Ammo/Intermedia Outdoors gunsandammo.com 6,861,361 6,137,108 11.80 1,252,274 1,191,923 5.06 Google Analytics Grub Street / New York Media Grubstreet.com 2,673,636 2,499,618 6.96 867,301 767,152 13.05 Omniture Harper's Bazaar/Hearst harpersbazaar.com 45,489,903 40,022,088 13.66 4,751,962 3,145,233 51.08 Omniture Health health.com 31,024,000 27,111,000 14.43 2,909,975 2,541,753 14.49 ComScore (PC) Hollywood Life hollywoodlife.com 149,541,967 80,281,922 86.27 24,781,924 19,370,722 27.93 Google Analytics Hot Rod/Source Interlink hotrod.com 2,625,229 2,179,516 20.45 657,775 581,692 13.08 Omniture /Hearst housebeautiful.com 32,607,060 34,084,318 -4.33 2,189,410 2,034,459 7.62 Omniture Hunting (Petersen's)/I'Media Outdoors Petersenshunting.com 608,983 713,898 -14.70 95,489 117,259 -18.57 Google Analytics IEEE Spectrum spectrum.ieee.org 1,580,982 1,432,505 10.36 734,944 672,842 9.23 Google Analytics Inc./Mansueto inc.com 14,232,385 13,710,495 3.81 6,790,323 5,594,249 21.38 Omniture InFisherman/InterMedia Outdoors In-Fisherman.com 895,092 732,552 22.19 211,581 208,253 1.60 Google Analytics InStyle .com 50,152,653 44,460,218 12.80 2,275,000 2,168,773 4.90 Omniture InTouch/Bauer InTouchWeekly.com 13,661,584 9,036,698 51.18 3,000,088 1,691,106 77.40 Google Analytics J-14/Bauer j-14.com 28,183,006 17,341,500 62.52 2,063,518 1,254,119 64.54 Google Analytics Jet/Johnson Publishing jet.com 355,249 375,575 -5.41 124,523 150,651 -17.34 Google Analytics Kiplinger's Personal Finance kiplinger.com 17,500,000 19,700,000 -11.17 2,600,000 2,900,000 -10.34 Omniture Ladies' Home Journal/Meredith lhj.com ------1,448,554 1,575,029 -8.03 Omniture Life & Style Weekly/Bauer lifeandstylemag.com 9,997,393 5,797,855 72.43 1,528,208 991,687 54.10 Google Analytics Lucky/Condé Nast luckymag.com 17,461,313 16,014,193 9.04 973,742 968,497 0.54 Proprietary Analytics M (magazine)/Bauer m-magazine.com 4,666,054 2,584,177 80.56 367,296 253,360 44.97 Google Analytics Marie Claire/Hearst marieclaire.com 23,272,614 18,851,691 23.45 3,270,695 2,820,591 15.96 Omniture min 5/5/2014 Page 9

Media Site/ Parent URL Mar. ‘14 PV Feb. ‘14 PV % Diff. Mar. '14 UV Feb. ‘14 UV % Diff. Source Maxim maxim.com 40,241,624 35,834,128 12.30 5,072,181 4,827,202 5.07 Google Analytics Men’s Health/Rodale menshealth.com 72,829,424 79,696,486 -8.62 11,484,790 11,251,477 2.07 Coremetrics Men's Fitness mensfitness.com 40,462,000 36,028,000 12.31 6,370,000 6,197,000 2.79 Google Analytics Mental Floss mentalfloss.com 21,615,363 21,942,089 -1.49 10,054,147 11,126,609 -9.64 Google Analytics Midwest Living/Meredith midwestliving.com ------485,963 399,246 21.72 Omniture Mis Quince/Hearst misquincemag.com 133,100 115,095 15.64 25,000 21,044 18.80 Omniture More/Meredith more.com ------703,063 702,939 0.02 Omniture Motor Trend/Source Interlink motortrend.com 35,598,001 32,606,072 9.18 7,503,180 6,664,803 12.58 Omniture Muscle and Fitness muscleandfitness.com 33,495,838 24,112,792 38.91 5,024,827 4,088,358 22.91 Google Analytics MyRecipes Network myrecipes.com 93,391,000 78,814,000 18.50 8,636,058 7,431,821 16.20 ComScore (PC) National Geographic nationalgeographic.com 117,540,044 113,175,324 3.86 25,634,942 24,033,285 6.66 Google Analytics NewsMax newsmax.com 73,000,000 33,000,000 121.21 10,445,000 6,400,000 63.20 comScore New York Magazine/ New York Media nymag.com 59,521,781 58,020,943 2.59 9,722,226 10,627,580 -8.52 Omniture New Yorker, The/Condé Nast newyorker.com 29,847,673 31,710,946 -5.88 9,962,896 10,990,426 -9.35 Proprietary Analytics OK!/American Media Inc. okmagazine.com 10,762,416 9,599,030 12.12 2,740,236 2,703,059 1.38 Google Analytics Organic Gardening/Rodale organicgardening.com 5,913,338 3,689,455 60.28 1,579,157 1,005,558 57.04 Coremetrics Outdoor Life/Bonnier outdoorlife.com 3,771,230 3,537,637 6.60 1,023,173 1,011,531 1.15 Omniture Paste Magazine pastemagazine.com 8,088,787 6,153,094 31.46 3,115,530 2,597,710 19.93 Google Analytics Parents/Meredith parents.com ------11,326,973 10,355,573 9.38 Omniture Parenting/Meredith parenting.com ------5,153,954 4,744,111 8.64 Omniture People people.com 572,508,174 491,299,116 16.53 29,492,920 27,247,920 8.24 Omniture People En Espanol peopleenespanol.com 30,249,764 28,358,882 6.67 1,852,259 1,544,911 19.89 Omniture /Hearst popularmechanics.com 33,217,864 28,034,992 18.49 5,751,976 5,219,292 10.21 Omniture Popular Photography/Bonnier popphoto.com 2,841,964 2,891,848 -1.72 536,385 534,662 0.32 Omniture /Bonnier popsci.com 10,187,261 12,001,760 -15.12 3,474,230 4,666,156 -25.54 Omniture Prevention/Rodale prevention.com 50,834,881 36,333,445 39.91 5,475,621 4,525,799 20.99 Coremetrics Quick & Simple/Hearst quickandsimple.com 27,741 54,017 -48.64 22,405 28,995 -22.73 Google Analytics RadarOnline/American Media Inc. radaronline.com 133,523,687 114,462,951 16.65 13,325,436 12,050,630 10.58 Google Analytics /Hearst redbookmag.com 34,202,500 29,518,719 15.87 3,325,546 3,119,381 6.61 Omniture Reader's Digest readersdigest.com 89,937,308 49,447,573 81.88 7,389,571 5,806,465 27.26 ComScore (PC) Home and Lifestyle Network realsimple.com 39,177,000 31,281,000 25.24 4,573,428 3,879,690 17.88 ComScore (PC) Road & Track/Hearst roadandtrack.com 7,552,307 10,602,183 -28.77 1,917,022 2,197,529 -12.76 Omniture rodandcustommagazine. Rod & Custom/Source Interlink 319,432 332,250 -3.86 68,389 66,087 3.48 Omniture com Rolling Stone/Wenner rollingstone.com 77,720,567 66,647,842 16.61 14,395,191 13,176,958 9.25 Google Analytics Runner's World/Rodale runnersworld.com 28,760,074 23,728,544 21.20 5,447,364 5,033,170 8.23 Coremetrics Running Times/Rodale runningtimes.com 2,003,716 1,579,035 26.89 685,055 540,459 26.75 Coremetrics /Bonnier saveur.com 7,631,619 7,101,845 7.46 1,827,891 1,772,623 3.12 Omniture Scientific American scientificamerican.com 12,200,200 10,500,000 16.19 6,100,000 5,100,000 19.61 Webtrends Self/Condé Nast self.com 34,201,439 31,221,881 9.54 6,353,691 5,567,174 14.13 Proprietary Analytics Seventeen/Hearst seventeen.com 61,550,101 51,252,870 20.09 5,435,153 4,388,518 23.85 Omniture Shape shape.com 61,445,277 48,612,193 26.40 7,173,326 7,437,709 -3.55 Google Analytics Smithsonian Digital Network Smithsonian.com 11,350,696 7,999,983 41.88 4,870,916 3,516,934 38.50 Google Analytics Sound & Vision/Source Interlink soundandvisionmag.com 1,562,582 1,572,257 -0.62 357,406 366,261 -2.42 Omniture southernliving.com 10,635,000 7,776,000 36.77 1,460,892 964,933 51.40 ComScore (PC) Sunset sunset.com 6,884,000 3,241,000 112.40 637,115 391,269 62.83 ComScore (PC) Taste of Home/Readers Digest tasteofhome.com 41,436,689 39,807,428 4.09 11,739,267 11,606,257 1.15 ComScore (PC) /Condé Nast teenvogue.com 16,841,040 17,167,070 -1.90 2,216,260 2,385,829 -7.11 Proprietary Analytics The Cut/ New York Media thecut.com 34,744,194 32,083,860 8.29 4,398,714 4,211,641 4.44 Omniture The Knot theknot.com 76,188,281 62,274,465 22.34 8,759,461 7,518,394 16.51 WebTrends The Week theweek.com 16,466,236 9,907,167 66.21 8,928,454 5,005,723 78.36 Google Analytics Threads/Taunton threadsmagazine.com 732,337 705,470 3.81 301,141 273,212 10.22 Google Analytics This Old House thisoldhouse.com 16,882,000 10,421,000 62.00 1,620,923 1,365,719 18.69 ComScore (PC) Town and Country/Hearst townandcountrymag.com 1,091,200 1,100,528 -0.85 148,131 146,619 1.03 Omniture Traditional Home/Meredith traditionalhome.com ------207,604 186,795 11.14 Omniture Travel and Leisure travelandleisure.com 38,783,699 31,622,055 22.65 2,569,733 2,219,881 15.76 Omniture Twist/Bauer twistmagazine.com 4,784,562 4,347,876 10.04 392,400 271,017 44.79 Google Analytics Us Weekly/Wenner usmagazine.com 353,022,453 293,496,286 20.28 32,096,624 25,748,416 24.65 Google Analytics Vanity Fair/Condé Nast vanityfair.com 63,117,348 41,275,625 52.92 7,876,286 7,570,040 4.05 Proprietary Analytics Vegetarian Times/AIM vegetariantimes.com 2,064,187 1,718,576 20.11 863,987 736,342 17.34 Google Analytics Veranda/Hearst veranda.com 1,693,897 1,279,557 32.38 157,617 117,101 34.60 Omniture Vogue/Condé Nast vogue.com 42,129,389 36,366,345 15.85 3,582,117 1,921,622 86.41 Proprietary Analytics Vulture /New York Media vulture.com 35,616,297 29,598,171 20.33 7,939,182 8,066,457 -1.58 Omniture W Magazine/Condé Nast wmagazine.com 5,685,022 13,954,044 -59.26 704,159 1,551,374 -54.61 Proprietary Analytics Wired/Condé Nast wired.com 98,977,462 64,647,048 53.10 28,171,180 14,582,951 93.18 Proprietary Analytics Woman's Day/Hearst womansday.com 22,728,639 20,189,698 12.58 4,261,800 3,814,097 11.74 Omniture Woman's World/Bauer womansworldmag.com 14,817,610 12,906,446 14.81 126,880 117,379 8.09 Google Analytics Women's Health/Rodale WomensHealthMag.com 63,388,062 53,431,219 18.63 16,088,124 12,770,418 25.98 Coremetrics Women's Wear Daily/Conde Nast wwd.com 10,373,118 13,149,731 -21.12 754,258 820,703 -8.10 Proprietary Analytics Yoga Journal/ AIM yogajournal.com 4,818,336 4,506,864 6.91 1,374,086 1,258,975 9.14 Google Analytics PV = Page Views: Total page requests served from the site for the month and generally received from internal logs or third-party audit; UV = Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party-panel-based measurement services; Forbes and Meredith don't provide page views. Real Simple Home and Lifestyle Network: Includes RealSimple.com, ThisOldHouse.com, MyHomeIdeas.com; Health.com Integrated Solutions: Includes Health.com and the MyRecipes Network; MyRecipes Net- work: Includes MyRecipes.com, CookingLight.com, AllYou.com and the regional brands (SouthernLiving.com, Sunset.com)

Page 10 min 5/5/2014

min’s Digital Awards FINALISTS - 2014

Congratulations to min's Digital Awards Finalists! Join us and our new Hall of Famers at our May 19 awards breakfast at New York's Grand Hyatt. Seats still available. Register yourself and your team at: minonline.com/digital

Hall of Fame Editorial Excellence – Overall • Pete Cashmore, Mashable • Lewis D’Vorkin, Forbes Media • Shape.com – Shape Magazine • Elizabeth Street • David Kang, Wenner Media • Financial Times - FT.com • Glamour.com • Meredith Kopit Levien, The New York Times • Lifestyle Mirror • The New Yorker • Jeffrey Litvack, ALM • Drew Schutte, Condé Nast • Smart + Strong - POZ.com • Travel + Leisure • Michael Silberman, New York Media Editorial Excellence - Special Edition Digital Team of the Year • CookingLight.com - Start Your Year Off Light • EW.com • Forbes Media • Elizabeth Street • Glamour.com • Lucky • Entertainment Weekly - EW at Comic-Con 2013 • PEOPLE.com • Saveur • Essence - Black Women in Hollywood 2013 package • Travel + Leisure - TravelandLeisure.com • Hearst Digital Media - Good Housekeeping Product Reviews • Pensions & Investments - P&I at 40 Advertiser Program/Partnership • Radio Free Asia - The Water Project: An investigation of • Entertainment Weekly - 2013 Ford Summer Blockbuster Event drinking water in Asia • Federated Media Publishing - Target Summer Up! • Sports Illustrated Longform • Golf Digest - Golf Digest and Under Armour Extend Your Season • Style.com/Fairchild Fashion Media - Style Map • Omnimedia - Good Clean Fun, Made for Sharing! -- A Custom Social Partnership with Tide HE • Men's Health & BMW - "3 Cities. 3 Triple Threats." Email / Newsletters • SheKnows - Romancing the Joan - SheKnows and Henkel • allure.com - The Allure Beauty Blast: Hot Products Take Branded Entertainment to the Next Level • CRN.com • Starcom MediaVest Group - Hanes Undercover Color • Food & Wine - F&W's The Dish • The Week - Xerox: Business Made Simple • National Association of REALTORS - HouseLogic.com • Pensions & Investments - P&I Daily Blog • Quartz - Daily Brief • Entertainment Weekly - InsideTV • Entertainment Weekly - PopWatch Integration with Print • The New Yorker's Close Read • Hearst Corp. - housebeautiful.com • Parents Magazine - The Parents Perspective • Martha Stewart Living Omnimedia - MAKING IT HAPPEN with • Runner's World - Remy's World Column Toyota Corolla • PEOPLE.com - Sandy Hook: The Tragic Newtown, Conn. Contests/Online Games School Shooting • allure.com - The Allure Beauty Blogger Awards • SourceMedia - American Banker's Most Powerful Women In • OKMagazine.com - Hanson Contest and 2013 Pop Culture Awards Banking And Finance • Saveur - The Thanksgiving Menu Generator • Southern Living - Idea House • Spafax - Air Canada's Earn Your Wings • Spafax - Canada's Best New Restaurants 2013 • TEEN VOGUE - Keds Pic Challenge • Working Mother Media - National Flex Day

Digital Magazine Marketing Campaign • • Parents Magazine • Financial Times - 125 Anniversary • Penton - WardsAuto Dealer Business • InStyle - Estee Lauder "Modern Muse" • This Old House Tablet Edition • TEEN VOGUE - #JustinToWin min 5/5/2014 Page 11

min’s Digital Awards FINALISTS - 2014

Microsite/Custom Website Tablet App (Paid) • allure.com - The Allure Pop-Up Shop • Golf Magazine • The New Yorker • The Golf Digest Hole-in-One Club Presented by Johnnie Walker • Slate.com - roadshow.slate.com Use of Animation or Motion Graphics • Spafax - Air Canada's enRoute Eat and Vote • PEOPLE.com - Gorgeous Beauties, Moving Moments • VANITY FAIR - 100 Years of Vanity Fair • The Kit • VIRGO Publishing - FoodTech Toolbox Use of Infographics Mobile Web Site • CIO Magazine – Today’s CIO • EW.com • allure.com • EW.com • Penton - WardsAuto.com • PEOPLE.com • Working Mother Media Online Community/Social Networking • Lucky • Say Media - xoJane Use of Photography • - In Focus • Lifestyle Mirror Overall Digital Excellence • Bassmaster.com • EW.com Use of Social Media • • Glamour.com • Essence - #HeIsNotASuspect Campaign • EW.com • Men's Health • PEOPLE.com • Glamour.com • Hearst Digital Media - Country Living • Say Media - xoVain.com • The New Yorker • New York Media, LLC - Vulture on Facebook Premium Content • Parents Magazine • SELF Magazine/Condé Nast • National Journal's Hotline 2013 • Pensions & Investments - P&I Daily and P&I Research Center Video: Magazine-Branded Show • allure.com - Allure Backstage: The Look Of Redesign • Entertainment Weekly - The Must List • America Media, Inc. - FitPregnancy.com • Entertainment Weekly - TV Recaps • Lucky • Saveur Basics • Sports Illustrated - SI Underdogs • SAE International • Slate.com • Style.com/Fairchild Fashion Media - "Throwback • UBM Tech - EE Times • Wmagazine.com Thursdays With Tim Blanks" • Women's Health Magazine Video: Overall Use of Video Relaunch • EW.com • SELF Magazine/Conde Nast - SELF.com • Federated Media Publishing - Hyundai Epic PlayDate • UBM DeusM - Light Reading • Glamour.com • Runner's World • Saveur Basics • The Wire • UBM DeusM - Future Cities • Vogue Magazine/Conde Nast

Smartphone App (Free) Website Design • The Kit • Lifestyle Mirror • PEOPLE.com • The New Yorker - Goings On • Time Out America min will also host the Content Marketing & Innovation Tablet App (Free) Summit, held the day after the Digital Awards Breakfast, on • CRN - CRN Tech News May 20 in . This information-packed summit • Cygnus Business Media/Firehouse will be an immersion into today's advertising environment • The Kit with a focus on native advertising and sponsored content. • UBM Tech - ARM Signum For more information visit www.minsummit.com. Use Code “VIPToday” for $150 off the regular rate!

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23915 min content summit ad with speakers.indd 1 4/30/14 2:37 PM min 5/5/2014 Page 13

Guest b2b Commentary Bryan Burdick Nurture Campaigns with Online Display Increasingly, marketers are embracing marketing automation and nurturing the leads it generates. A recent study by Pardot (a Salesforce company) found that 53% of b2b Fortune 500 companies are using marketing automa- tion software from vendors such as Eloqua, HubSpot, Marketo, Pardot, etc. About 25% of b2b Fortune companies were using marketing automation last year, so the trend appears only to be accelerating, not only with giant corporations but with small and medium-sized businesses, as well. On top of that, mergers and acquisitions activity indicates that the big software companies believe there’s an upside to marketing automation. Oracle ac- quired Eloqua. Salesforce bought ExactTarget. Marketo is rumored to be the next major M&A target in this space. What does the rise of marketing automation mean for publishers trying to sell online advertising to marketers? It’s a fact that marketers are investing in automation soft- ware and automating email programs to foster the leads they already have in their da- tabases. Marketers like these programs because, for starters, it is the only way they can effectively scale direct marketing efforts. Additionally, they can easily measure how warm leads turn into cold cash via these nurture programs. Even the most tech-sav- vy marketers understand that nurturing programs only work if there is a steady stream of leads to fill the top of the funnel. These marketers also know that nurturing known prospects via email, while effec- tive, is a tactic that has its shortcomings. For one thing, they know that there are a lot more prospects available in the world than what they have already captured in their database. These marketers also know that about 95% of anonymous visitors to their website stay anonymous because they don’t hand over their email addresses or other valuable contact information. In short, they don’t convert. With respect to the prospects who do share their contact information (the known contacts), only about 20% of them even open the emails they receive from marketers, which means that 80% are not having an ongoing dialog with the marketer. For savvy publishers, the growth of investment in marketing automation doesn’t mean that marketers will automatically reduced their investment in online advertising. In fact, the downside of nurturing via automation is the difficulty in reaching con- tacts via email gives publishers an opening. To make their programs operate at opti- mal levels, marketers need leads. They need multi-channel marketing programs that fill the funnel with prospects and nothing provides top funnel reach better than display advertising. Furthermore, display advertising isn’t limited to the upper funnel. Display can also be used to spread middle and lower funnel messages that supplement the messages mar- keters want to get in front of the 80% of their prospects who aren’t opening email. Automation isn’t going away and the best way publishers can leverage this trend is to make the case that display advertising–done right–only makes marketing automation and email nurturing more effective.

Bryan Burdick ([email protected]) is the chief operating officer of Bizo. Page 14 min 5/5/2014 In Calling Matrix Award Winner The Best There Is, David Remnick Evokes Memories of Muhammad Ali and Ralph Kramden. The 16-year editor's high praise of his 19-year staff writer at the April 28 Matrix luncheon is synonymous with Ali's self-proclaimed The Greatest during his boxing prime and the late Jackie Gleason's Kramden character concluding each episode of The Hon- eymooners with Baby, you're the greatest! to wife Alice (played by the late Audrey Meadows). The Remnick connection to Ali came from his 1998 King of the World biography (Random House) and the Ali connection to Gleason came from both having supporting roles in 1962's Requiem for a Heavyweight, which was the movie version of the late Rod Serling's (Twilight Zone, etc.) acclaimed teleplay. "Marie Claire" is not At Work this Month. Of course, VP and publisher Nancy Cardone, editor-in-chief Anne Fulenwider and the staff are hard at work, but the May 2014 Marie Claire @ Work supplement did not run after kick- ing in 11.7 ad pages to MC's 172.42 last May. Without @ Work, MC's -11.0% differential is upgraded to a more respectable -4.52%. "People's" 25 Years of 50 Most Beautiful. One of the reasons for People being the most lucrative property for the soon-to-spin-off Time Inc. ($1 billion was the perceived value before the 2008-09 recession) is the impressive sixth sense editors have–beginning with 1974 founder Dick Stolley–knowing what Americans are talking about. Yet, for all the smarts (the late Princess Diana's pre- and post-mortem news- stand sales made her "the franchise"), success has come by accident. As a lark, Mel Gibson was given The Sexiest Man Alive cover line in 1986 and getting that honor since in the pre- Thanksgiving issue has been "gravy" to many guys' careers. Close to that panache is 50 Most Beautiful People. Unlike Sexiest Man, Most Beautiful had a strategy at its 1990 start when then-editor Landon Jones envisioned it as the Sexiest Woman. Not quite, because the term was a turnoff to much of People's largely female readership, but Jones and his successors found a niche by extending the beauty definition beyond looks and fashion to personality. Academy Award-winner Lupita Nyong'o (12 Years a Slave) fit the definition perfectly in being on the 25th cover (May 5), and the tim- ing for four-month editor Jess Cagle and his staff was excellent with Nyong'o being an answer to the crudeness of Cliven Bundy and Donald Sterling. She is the third African-American Most Beautiful cover after Halle Berry (2003) and Beyoncé (2012). On the first Most Beautiful cover in 1990 was Michelle Pfeiffer, and she re- peated in 1999. People executive projects director Liz Sporkin, whose involve- ment began in 1991, tells min that "everyone on the cover remains active." That applies to alumnae (led by four-time designee Julia Roberts) and alumni, with Mel Gibson, Tom Cruise and Leonardo DiCaprio breaking this reverse "glass ceiling" in 1996, 1997 and 1998. A separate Most Beautiful contribution to People's 40-year history was the feature be- ing the segué to the weekly's transformation from black-and-white (except for the cover) to full color. "We got away with it," says Sporkin, "because the black-and-white was 'hid- den' by the ads being in color." Another reason was People's Life heritage as Stolley was the weekly Life's last editor when it shut down in December 1972. Black-and-white was the comfort zone in those early years. Also, Most Beautiful's 102 ad pages (see boxscores on page 5) are the most in the series since May 7, 2007, when it was 103. Celebrating 25 Years of People's 50 Most Beautiful, The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Arti Patel and Caysey Welton, Associate Editors