PROMOTION Confide nce, sophi s tication, maturity and humour have charac terised Schweppes since the earl y 1900s. As in Jaco b 's day, advertising and promotion play a key role in the continuing popularity of Sc h weppes . Campa i gns such as the ' Schwepper vesce nc e' THE MARKET THE PRODUCT campaign Every Australian drinks an average of 101 litres of Schweppes originaLly began with a launched in the carbonated soft drinks a year, which makes portfolio centred around adult UK in 1946 carbonated beverage consumption in Australia flavours such as Tonic Water. Today foll owed five second only to the USA. The Australian market, at in Australia the range has diversified years later by $4.2 billion, is the second largest for carbonated into mineral waters, family favourite of 'Ciata' (blood orange flavour) and 'Viage' the launch of the association also extends to the Schhhhhhh sound beve rages in the world. flavours such as Schweppes (kalamansi lime flavour) in 2003. 'Schweppshire' made when opening a Schweppes bottle. This is Looking at the distribution side, it is clear that Traditional Lemonade and the iconic W hil e the new mixer flavours were campaign with where Schweppes gets its li velin ess, its more th an half of these beverages are sold through Sch weppes Lemonade. Other revolutionising the market, packaging also entered 'Schweppshire' uncompromising quality, its quirkiness and its the Impulse Channel. Although the total Non products also appealing to adult a new dimension with the introduction of the 250ml as a mythical individuality. It's a mystique you can't put your INDIAN Alcoholic Ready to Drink beverage market is beverage consumers are the range slimline cans, a big hit with women in the 18-34 age land, and then TONIC WATER fmger on .. . growing, the carbonated beverage market has been of Schweppes Twists (Soda Water the 'Schhh ... 14{~ relatively flat over the past couple of years. This is in three flavours - lemon, berry and ~~~ You - 300m! THINGS YOU DIDN'T KNOW ABOUT at least pattly due to the proliferation of different lime). ~ Know- SCHWEPPES products. Who ' RECENT DEVELOPMENTS cam ACHIEVEMENTS 2003 has seen Schweppes move beyond paign 0 The Schweppes fo untain placed in the The Schweppes brand is the number one in the centre of the Great Exhibition in Hyde its traditional range and audiences to bring younger mi xer brand nationally, in terms of both 1960s Park, London in 185 1 has become one consumers to the category and the brand. The new volume and value. It is also the leading are still of the brand's hallmru'ks and now branding, the packaging and the logo has been mineral water brand in terms of value, well-known 104 105 PROMOTION Confide nce, sophi s tication, maturity and humour have charac terised Schweppes since the earl y 1900s. As in Jaco b 's day, advertising and promotion play a key role in the continuing popularity of Sc h weppes . Campa i gns such as the ' Schwepper vesce nc e' THE MARKET THE PRODUCT campaign Every Australian drinks an average of 101 litres of Schweppes originaLly began with a launched in the carbonated soft drinks a year, which makes portfolio centred around adult UK in 1946 carbonated beverage consumption in Australia flavours such as Tonic Water. Today foll owed five second only to the USA. The Australian market, at in Australia the range has diversified years later by $4.2 billion, is the second largest for carbonated into mineral waters, family favourite of 'Ciata' (blood orange flavour) and 'Viage' the launch of the association also extends to the Schhhhhhh sound beve rages in the world. flavours such as Schweppes (kalamansi lime flavour) in 2003. 'Schweppshire' made when opening a Schweppes bottle. This is Looking at the distribution side, it is clear that Traditional Lemonade and the iconic W hil e the new mixer flavours were campaign with where Schweppes gets its li velin ess, its more th an half of these beverages are sold through Sch weppes Lemonade. Other revolutionising the market, packaging also entered 'Schweppshire' uncompromising quality, its quirkiness and its the Impulse Channel. Although the total Non products also appealing to adult a new dimension with the introduction of the 250ml as a mythical individuality. It's a mystique you can't put your INDIAN Alcoholic Ready to Drink beverage market is beverage consumers are the range slimline cans, a big hit with women in the 18-34 age land, and then TONIC WATER fmger on .. . growing, the carbonated beverage market has been of Schweppes Twists (Soda Water the 'Schhh ... 14{~ relatively flat over the past couple of years. This is in three flavours - lemon, berry and ~~~ You - 300m! THINGS YOU DIDN'T KNOW ABOUT at least pattly due to the proliferation of different lime). ~ Know- SCHWEPPES products. Who ' RECENT DEVELOPMENTS cam ACHIEVEMENTS 2003 has seen Schweppes move beyond paign 0 The Schweppes fo untain placed in the The Schweppes brand is the number one in the centre of the Great Exhibition in Hyde its traditional range and audiences to bring younger mi xer brand nationally, in terms of both 1960s Park, London in 185 1 has become one consumers to the category and the brand. The new volume and value. It is also the leading are still of the brand's hallmru'ks and now branding, the packaging and the logo has been mineral water brand in terms of value, well-known 104 105