Seagram's Ginger

Capture sales in the growing Ginger Ale segment with newly formulated Seagram’s®!

The Ginger Ale segment is up 3.7% from 2008-2012 Seagram’s® new formula and is projected for strong offers a clear point of growth.1 differentiation and will help attract adults and calorie- Seagram’s was the fastest conscious consumers. growing Ginger Ale in 20112 and continues to grow faster than the segment.3 • Caffeine Free and made with real ginger! Taste tests show that consumers prefer the taste • Targeted to adults 35-54 with an independent spirit looking for of new reduced calorie clean, crisp flavor Seagram’s Ginger Ale over Canada Dry.4

The new Seagram’s Ginger Ale Seagram’s new innovative formula features formula can help increase 25% fewer calories, sales in the growing Ginger with just 100 calories per Ale segment! 12 fl. oz. serving.

©2013 The Coca-Cola Company | ©2013 LDI (Cayman) LTD. SEAGRAM’S and the SEAGRAM’S CREST design are registered trademarks of LDI (Cayman) LTD and used under license | SEAGRAM’S® GINGER ALE | v1.4 | 130403 Seagram’s® Portfolio IT’S GOOD TO BE YOU™ profit calculator Seagram’s® Availability Chart

Average retail per unit

– Raspberry Diet Tonic Diet Tonic Ginger Ale Ginger Ale Ginger Ale Water Water Club Soda Seltzers Average Bag-in-Box cost per unit 7.5 fl. oz. can (8pk hi-cone)

= 12 fl. oz. can (6pk hi-cone and loose)

Profit 10 fl. oz. glass per unit (5pk hi-cone)

0.5 L PET X (6pk hi-cone)

20 fl. oz. PET Number of units per year 1 L PET

= 2 L PET

Potential annual 8.5 fl. oz. profit aluminum

Seltzer available in 4 flavors in addition to Original; Blackberry Raspberry, Orange Citrus, Key Lime and White Peach Indicates Original Seltzer only