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Steve Chen and Jawed Karim — content producers with a design that was meant to Youtube.com came in to being on like CBS, BBC, MGM, increase time spent on the site THE STORY IN NUMBERS February 14, 2005. In April, 2005 the VEVO and Lions Gate while making the whole first video entitled ‘Me at The Zoo’ Entertainment who experience on the website simpler 30.2 million online users in Indiawatched was uploaded by Jawed Karim and added videos as well and easier online video in January 2011, representing 72 per cent of the total online population, the site eventually opened to public as full-length TV Following the success of partnering according to a report by comScore. in November, 2005 programme onto with various producers, in March An industry survey conducted in July the website 2010 YouTube began broadcasting More than 23.5 million viewers watched 2006 estimated that over 100 Google does not offer live sporting events, available a total of 785 million videos on Google million video clips were being specific numbers for globally. Indian Premier League Sites, with viewers averaging 1.7 viewing YOUTUBE’S JOURNEY viewed on YouTube every day, and YouTube but cricket season was live-streamed in hours during the month. Viewership at more than 65,000 new videos were financial analysts April, 2010 Google Sites was mainly driven by YouTube.com which accounted for 780.7 being uploaded. With YouTube's covering the YouTube exceeds 2 billion views a Conceptualised by three former popularity growing, rumours of a company say that million videos, representing 44.5% of all revenue models such as creating day in 2010 PayPal employees — Chad Hurley, buyout began to circulate. YouTube's revenue grew from videos viewed in India in January. branded channels and charging By 2011, YouTube claimed 94 of somewhere between $100 million Facebook.com ranked second with 6.6 Google acquired YouTube for $1.65 advertisers only when viewers the top 100 brand advertisers and $250 million in 2008 to just million viewers and 30.1 million videos billion in 2006, less than 20 actually watch an ad; nurtured were running campaigns on the about$1 billionin 2010-11 viewed, followed by Metacafe in third months after site’s founders a new generation of content video platform registered the domain Despite having a a fuzzy business producers across the globe who place with 3.9 million viewers. Today, the site has more than a www.youtube.com model and issues with copyright could draw audiences based on India-based properties Network 18 million advertisersusing Google ad infringement, the video site their original videos and Rediff.com India Ltd. Both ranked In 2008, Google took YouTube to the platforms, the majority of which are relentlessly experimented with new among the top 10 largest video properties next level when it partnered with The website underwent a new look small businesses reaching 1.2 million and 861,000 viewersrespectively. Above: (from left) Steve Chen, Jawed Karim and Chad Hurley SOURCE: comScore.

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Viacom International, Inc. v. Youtube, Inc. Doc. 122 Att. 1 A-101 Case 1:07-cv-02103-LLS Document 214-41 Filed 03/18/10 Page 6 of 7 class="send"><span class="timestamp"> 12: 14:53 PM</span> <span class="sender">maryrosedunton: </span><pre class="message">oh so can we do a saved search wI alerts for the copyright cop stuff? I'm thinking we can be pretty ghetto about it and basically use the same stuff we use for subscriptions and repackage it. the only difference they can sign up for email alerts<lpre><ldiv> <div class="receive"><span claSS="timestamp"> 12: 14:54 PM<lspan> <span class="sender">mattadoor: </span><pre class="message">u wear guy jeans?<lpre><ldiv> <div class="send"><span class="timestamp"> 12: 15:04 PM</span> <span claSS="sender">maryrosedunton: </span><pre class="message">hah. both actually<lpre></div> <div class="send"><span class="timestamp"> 12: 15:08 PM<lspan> <span claSS="sender">maryrosedunton: </span><pre class=lmessage">1 have guys and girls<lpre><ldiv> <div claSS="receive"><span class="timestamp">12:15:36 PM<lspan> <span class="sender">mattadoor: </span><pre class="message">shame the cut isn't universal<lpre><ldiv> <div class="send"><span class="timestamp"> 12: 15:56 PM<lspan> <span claSS="sender">maryrosedunton: </span><pre class="message">llike some guys jeans because they're cut straighk/pre></div> <div claSS="receive"><span class="timestamp"> 12: 16:20 PM<lspan> <span class="sender">mattadoor: </span><pre class="message">you can have whatever you want, but it is just how much time do you guys want to give to these fucking assholes<lpre><ldiv> <div claSS="receive"><span claSS="timestamp">12:16:30 PM<lspan> <span class="sender">mattadoor: <lspan><pre class="message">""<lpre><ldiv> <div class="send"><span class="timestamp"> 12: 16:55 PM<lspan> <span class="sender">maryrosedunton: <lspan><pre class='message">hah.
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Santa Clara University Scholar Commons Communication College of Arts & Sciences 2014 Looking at, through, and with YouTube Paul A. Soukup Santa Clara University, [email protected] Follow this and additional works at: https://scholarcommons.scu.edu/comm Part of the Communication Commons Recommended Citation Soukup, Paul A. (2014). Looking at, through, and with YouTube. Communication Research Trends, 33(3), 3-34. CRT allows the authors to retain copyright. This Article is brought to you for free and open access by the College of Arts & Sciences at Scholar Commons. It has been accepted for inclusion in Communication by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Looking at, with, and through YouTube™ Paul A. Soukup, S.J. [email protected] 1. Looking at YouTube Begun in 2004, YouTube rapidly grew as a digi- history and a simple explanation of how the platform tal video site achieving 98.8 million viewers in the works.) YouTube was not the first attempt to manage United States watching 5.3 billion videos by early 2009 online video. One of the first, shareyourworld.com (Jarboe, 2009, p. xxii). Within a year of its founding, begin 1997, but failed, probably due to immature tech- Google purchased the platform. Succeeding far beyond nology (Woog, 2009, pp. 9–10). In 2000 Singingfish what and where other video sharing sites had attempt- appeared as a public site acquired by Thompson ed, YouTube soon held a dominant position as a Web Multimedia. Further acquired by AOL in 2003, it even- 2.0 anchor (Jarboe, 2009, pp.
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