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Home , Despicable Me 2, Ice Age (franchise), Joe Roth, Sony Pictures Animation

The Lorax The Pirates! The Avengers First March 2, 2012 Band of Misfits May 4, 2012 March 30, 2012

Take Story (CGI) From producer Chris (Stop motion/3D) The (L) The Avengers brings Line (A=animation, Meledandri’s film tells the story of the together for the first time L=live action) Entertainment comes luxuriantly bearded Pirate the superhero team of a CGI adaptation of the Captain, a somewhat less- characters classic 1971 Dr. Seuss fable than-successful terror of including Iron Man, Cap- about a forest creature, the the high seas. With his rag- tain America, Thor and consequences of greed, tag crew in tow, he goes the Hulk, who are forced and the enduring power on a quest from the exotic to band together to battle of hope. shores of Blood Island to the biggest foe they’ve the foggy streets of pirate- ever faced. hating Victorian London to win a coveted Pirate of the Year award.

studio & / /Buena distributor Pictures Animation/ Vista Pictures

Licensing Susan Brandt, president of Gregory Economos, SVP Domestic: Paul Gitter, contact licensing and marketing, of Global president of consumer Dr. Seuss Enterprises, Consumer Products, products, North America, 858-459-9744, 310-244-4188, 212-576-4026, Running through 2014, [email protected] gregory_economos@ [email protected] spe.sony.com International: Sandrine here’s a sneak peek at de Raspide, EVP of International, Hollywood’s upcoming 44-207-858-2004, kid-friendly feature films [email protected] and their associated Promotions Michelle Hagen, VP & GM Mary Goss Robino, SVP David Sieden, director contact licensing and promo of theatrical promotions, of global marketing part- of national promotions, details. Sequels remain Universal Partnerships & nerships, Sony Pictures Buena Vista Pictures Licensing, 818-777-8175 Consumer Marketing, Marketing, 818-560-4232, a mainstay on studio [email protected] 310-244-3999, [email protected] mary_robino@ slates, with new editions spe.sony.com of hit toon franchises , Licensees & Licensing and promo Licensing and promo Licensing and promo and Madagascar Promotional Partners opps: Dr. Seuss Enter- opps: Sony is exploring opps: Marvel’s Avengers on deck. prises continues to roll opportunities in select Assemble licensing initia- out The Lorax’s 365-day-a- categories. tive is designed to develop year program. long-term CP programs for its recent and upcoming Marvel superhero features that include this summer’s multi-character The Aveng- ers. Partners on-board include (master toy), Hallmark, Huffy (bikes and scooters), Fruit of the Loom (briefs), Brown Shoe (footwear), P.S. from Aeropostale (apparel and accessories) and Lego (contruction toys).

February/March 2012 81 Battleship Men In Black 3 and Madagascar 3 Brave May 18, 2012 May 25, 2012 the Huntsman June 8, 2012 June 22, 2012 June 1, 2012

Story (L/3D) Peter Berg is (L) Will Smith and Tommy (L) The new version of the (CGI/3D) The third install- (CGI) Princess Merida de- Line (A=animation, producing and directing Lee Jones return in the third fairtytale from Alice in Won- ment of the Madagascar fies her parents by follow- L=live action) the action-adventure film installment of the sci-fi derland producer Joe Roth franchise, and the first to ing her passion for archery, based on Hasbro’s classic franchise. features Kristen Stewart as be released in 3D, the film but she inadvertently naval combat game that the only person in the land will see Alex the lion, Marty jeopardizes her father’s unfolds across the seas, in fairer than the evil queen the zebra, Gloria the hippo, kingdom in the process. the skies and over land. (Charlize Theron), who is and Melman the giraffe still Set in the Highlands of out to destroy her. fighting to get home to the Scotland, Brave sees the Big Apple. This time, the courageous Merida con- road takes them through front tradition, destiny and Europe with a traveling the fiercest of beasts. circus.

studio & Universal Pictures Sony Pictures/Columbia Universal Pictures DreamWorks Animation/ Disney distributor Pictures

Licensing Bryony Bouyer, SVP of Gregory Economos, SVP Domestic: Cindy Chang, Domestic: Brad Woods, Brian Siegel, director of contact consumer products for the of Sony Pictures Global VP & GM of licensing, head of licensing and retail franchise development, Americas, Hasbro, Consumer Products, Universal Partnerships & marketing, 818-695-7011, Disney Consumer 401-431-8277 310-244-4188, Licensing, 818-777-2067, brad.woods@ Products, 818-544-0505, [email protected] gregory_economos@ [email protected] dreamworks.com [email protected] spe.sony.com International: Ray De La International: Sheila Rosa, VP of international Clarke, head of interna- licensing, Universal Part- tional consumer products, nerships & Licensing, retail and promotions, 818- 818-777-5694, 695-7542, sheila.clarke@ [email protected] dreamworks.com

Promotions Michelle Hagen, VP & GM Mary Goss Robino, SVP of Michelle Hagen, VP & GM, Linda Kehn, head of David Sieden, director contact of theatrical promotions, global marketing of theatrical promotions, theatrical promotions, 818- of national promotions, Universal Partnerships & partnerships, Sony Pictures Universal Partnerships & 695-7569; linda.kehn@ Buena Vista Pictures Licensing, 818-777-8175, Consumer Marketing, Licensing, 818-777-8175, dreamworks.com Marketing, 818-560-4232, [email protected] 310-244-3999, [email protected] David Bynder, head of [email protected] [email protected] home video promotions, 818-695-7031, david.bynder@ dreamworks.com

Licensees & Licensing and promo Licensees: Jakks Pacific Licensing and promo Licensees: Dalmatian Licensees: , CDI, Promotional Partners opps: Hasbro will natu- (toys), Activision (video opps: Product across Press, Decopac, Disguise, Tolly Tots, Hallmark, World rally be handling the toy games) categories will launch up Fisher-Price, Hallmark, Trends, Townley category, while Universal to six weeks prior to the iStorytime, Mattel, Licensing and promo is seeking promotional film release at mass retail, Penguin Books opps: Disney CP is on partners. department, specialty and Licensing and promo the lookout for partners online. Licensees on-board opps: Theatrical and DVD in role-play, plush, ap- include Cardinal (games), promotional opportuni- parel, accessories, home High IntenCity (jew- ties are available, and décor, stationery, food and elry), Jerry Leigh (apparel), DreamWorks is seeking ad- beauty. Little, Brown (publishing), ditional partners in select Loungefly (accessories), categories. MeadWestvaco (calen- dars), Pacific Solutions (prop replicas), Rubie’s (costumes), Townley (HBA) and Trends International (stationery/social expres- sions).

82 February/March 2012 The Amazing Ice Age: Hotel T Frankenweenie Wreck-It Ralph Spider-Man Continental Drift September 21, 2012 October 5, 2012 November 2, 2012 July 3, 2012 July 13, 2012

Story (L) Director Marc Webb (3D) Ice Age’s Manny, (CGI) The infamous Prince (Stop motion/3D) From (CGI) Wreck-It Ralph, Line (A=animation, takes on the latest Diego and Sid embark on of Darkness is also the Tim Burton comes a new voiced by John C. Reilly, L=live action) installment of the popular a new adventure after a owner of Hotel Transylva- tale about a boy and his is an arcade game villian franchise. Andrew Garfield cataclysm sets an entire nia, a luxurious “five-stake” dog. After unexpectedly who wants to prove he can stars as Peter Parker/Spi- continent adrift. Separated resort where the world¹s losing his beloved canine be a good guy. To do so, der-Man and Emma Stone from the rest of the herd, monsters get away from Sparky, young Victor he sneaks into a shooter portrays Gwen Stacy. they use an iceberg as humans. Dracula also uses harnesses the power game, taking the part of a makeshift ship, which the hotel to protect his of science to bring his the hero. His goal is to win launches them on a seafar- teenage daughter Mavis, best friend back to life— a medal, but he ends up ing quest. who ends up meeting a with just a few minor accidentally unleashing a curious young human adjustments. deadly enemy and has to named Jonathan. become a real hero before it’s Game Over for the entire arcade.

studio & Marvel Studios /Sony Blue Sky/Twentieth Sony Pictures Animation/ Walt Disney Pictures/ distributor Pictures Century Fox Columbia Pictures Buena Vista Pictures

Licensing Domestic: Paul Gitter, Pam Kunick-Cohen, SVP Gregory Economos, SVP Brian Siegel, director of Brian Siegel, director of contact president of consumer of global brand manage- of Sony Pictures Global franchise development, franchise development, products, North America, ment, Fox Consumer Consumer Products, Disney Consumer Disney Consumer 212-576-4026, Products, 310-369-3750, 310-244-4188, Products, 818-544-0505, Products, 818-544-0505, [email protected] [email protected] gregory_economos@ [email protected] [email protected] International: Sandrine spe.sony.com de Raspide, EVP of Marvel Entertainment International, 44-207-858-2004, [email protected]

Promotions Mary Goss Robino, SVP Rita Drucker, SVP of Mary Goss Robino, SVP David Sieden, director David Sieden, director contact of global marketing part- marketing, 310-369-3125, of global marketing part- of national promotions, of national promotions, nerships, Sony Pictures [email protected] nerships, Sony Pictures Buena Vista Pictures Buena Vista Pictures Consumer Marketing, Consumer Marketing, Marketing, 818-560-4232, Marketing, 818-560-4232, 310-244-3999, 310-244-3999, [email protected] [email protected] [email protected] [email protected]

Licensees & Licensing and promo Licensees: C&A (apparel), Licensing and promo Licensing and promo Licensing/promo Promotional Partners opps: Spider-Man Mer- Carta Mundi (playing cards opps: Sony is exploring opps: Disney is looking opps: Disney has tapped chandising is looking to as- for Europe), Eurosales (arts opportunities in select for partners in apparel, Thinkway Toys as a key toy semble a roster of licensees and crafts), Panini (sticker categories. accessories, home décor, licensee and is looking for across all categories. albums) and The Promo- collectibles, collector partners in apparel, home tions Factory (figures, figures, stationery, beauty, décor, party, confectionery, playsets). pet costumes/toys and produce, beauty, social ex- Plush partners include books. pressions and collectibles.. Gipsy (France and Ben- elux), Kayford Holdings (Germany), Trudi Spa (Italy), Play by Play (Spain), Neco Dis Tic (Turkey) and AST (Russia).

Licensing and promo opps: Fox continues to seek partners across categories.

84 February/March 2012 Rise of the Monsters Despicable Me 2 Turbo Guardians March 22, 2013 University July 3, 2013 July 19, 2013 November 21, 2012 June 21, 2013

Story (CGI/3D) When an evil (CGI/3D) The comedy- (CGI) This prequel to (CGI) Gru, his girls and his (CGI/3D) Turbo is the story Line (A=animation, spirit known as Pitch lays adventure takes us back 2001’s Monsters Inc. tells vast army of return of a snail with a dream L=live action) down the gauntlet to take to the beginning—to a the story of Mike and Sul- in Despicable Me 2, the of winning the Indy 500. over the world, the im- previously undiscovered ley’s relationship during follow-up to the block- When a freak accident mortal Guardians must join era known as the Crooda- their days at the University buster feature that grossed gives him extraordinary forces for the first time to cious. A newcomer from of Fear, when they weren’t more than US$540 million speed, Turbo sets out to protect the hopes, beliefs the future helps the Croods necessarily the best of at worldwide box office. try to make his dream and imaginations of chil- family navigate its way into friends. come true. dren all over the world. the bright tomorrow.

studio & DreamWorks Animation/ DreamWorks Animation/ Disney Pixar/Buena Vista Illumination Entertain- DreamWorks Animation/ distributor Paramount Pictures Paramount Pictures Pictures ment/Universal Pictures Paramount Pictures

Licensing Domestic: Brad Woods, Domestic: Brad Woods, Brian Siegel, director of Domestic: Cindy Chang, Domestic: Brad Woods, contact head of licensing and retail head of licensing and retail franchise development, VP & GM of licensing, head of licensing and retail marketing, 818-695-7011, marketing, 818-695-7011, Disney Consumer Universal Partnerships & marketing, 818-695-7011, brad.woods@ brad.woods@ Products, 818-544-0505, Licensing, 818-777-2067, brad.woods@ dreamworks.com dreamworks.com [email protected] [email protected] dreamworks.com International: Sheila International: Sheila International: Ray De La International: Sheila Clarke, head of interna- Clarke, head of interna- Rosa, VP of international Clarke, head of interna- tional consumer products, tional consumer products, licensing, Universal Part- tional consumer products, retail and promotions, 818- retail and promotions, 818- nerships & Licensing, retail and promotions, 818- 695-7542, sheila.clarke@ 695-7542, sheila.clarke@ 818-777-5694, 695-7542, sheila.clarke@ dreamworks.com dreamworks.com [email protected] dreamworks.com

Promotions Linda Kehn, head of Linda Kehn, head of David Sieden, director Michelle Hagen, VP & GM Linda Kehn, head of contact theatrical promotions, 818- theatrical promotions, 818- of national promotions, of theatrical promotions, theatrical promotions, 818- 695-7569; linda.kehn@ 695-7569; linda.kehn@ Buena Vista Pictures Universal Partnerships & 695-7569; linda.kehn@ dreamworks.com dreamworks.com Marketing, 818-560-4232, Licensing, 818-777-8175, dreamworks.com David Bynder, head of David Bynder, head of [email protected] [email protected] David Bynder, head of home video promotions, home video promotions, home video promotions, 818-695-7031, 818-695-7031, 818-695-7031, david.bynder@ david.bynder@ david.bynder@ dreamworks.com dreamworks.com dreamworks.com

Licensees & Licensees: Dalmatian Licensees: Dalmatian Licensing/promo opps: Licensing and promo Licensees: Decopac, Promotional Partners Press, Decopac, Hallmark, Press, Decopac, Fisher- Disney CP is looking opps: Universal is seeking Fisher-Price, Mattel, The iStorytime, Simon & Price, iStorytime, Mattel, for partners across all partners across catego- Northwest Company Schuster Simon & Schuster categories. ries and has signed on Licensing and promo Licensing and promo Licensing and promo Thinkway Toys as master opps: DreamWorks is opps: DreamWorks is opps: DreamWorks is toy licensee to produce seeking additional part- seeking additional part- seeking additional part- toys, figures, plush, dolls, ners in select categories ners in select categories ners in select categories playsets, vehicles, role-play including gifts, collectibles, including gifts, collectibles, including gifts, collectibles, and novelty items. apparel and DVD. apparel and DVD. apparel and DVD.

86 February/March 2012 smurfs 2 Me and My How to Train Your July 26, 2013 August 2, 2013 Shadow Dragon 2 AlsoSlated November 13, 2013 June 20, 2014 OZ THE GREAT AND POWERFUL Story (2D animation/live action) (CGI) will (CGI/3D) The story centers (CGI/3D) The sequel to the Line March 8, 2013 (A=animation, Step-brothers Phineas and continue their adventure around Shadow Stan, a worldwide 2010 smash L=live action) This 3D prequel to the Ferb, owners of a pet platy- in the modern world in the frustrated shadow who about Viking teen Hiccup classic tale explains the pus who leads a double life sequel to last summer’s yearns for a dynamic life, and his fiercely protective origin story of the wizard, as a secret agent fighting blockbuster that took but is stuck with Stanley dragon pal Toothless will played by James Franco, the evil Dr. Doofenshmirtz, home $US35.6 million on Grubb, the world’s most feature an all-star voice as a fledgling circus magi- will graduate from TV to its opening weekend. boring human. But the talent roster including Jay cian whose hot air balloon the big screen with a dose excitement takes a turn Baruchel, Craig Ferguson, is transported to Oz. The of live action for the theatri- when Shadow Stan breaks America Ferrera, Jonah Hill, young Hollywood cast cal release. the rules and takes control Christopher Mintz-Plasse, also includes Mila Kunis of Stanley. TJ Miller and . as one of the witches who control Oz. Disney studio & Walt Disney Pictures/ Sony Pictures Animation/ DreamWorks Animation DreamWorks Animation distributor BuenaVista Pictures Columbia Pictures PERCY JACKSON: SEA OF MONSTERS March, 27, 2013 In the second installment following Percy Jackson and the Olympians, the son of Poseidon contin- ues his epic journey to re- trieve the Golden Fleece, which will save Camp Half-Blood, the home and Licensing Brian Siegel, director of Gregory Economos, SVP, Domestic: Brad Woods, Domestic: Brad Woods, contact franchise development, Sony Pictures Global head of licensing and retail head of licensing and retail training ground for his Disney Consumer Consumer Products, 310- marketing, 818-695-7011, marketing, 818-695-7011, demigod posse. Products, 818-544-0505, 244-4188, gregory_econo- brad.woods@ brad.woods@ 20th Century Fox [email protected] [email protected] dreamworks.com dreamworks.com International: Sheila International: Sheila TEENAGE MUTANT Clarke, head of interna- Clarke, head of interna- NINJA TURTLES tional consumer products, tional consumer products, 2014 retail and promotions, 818- retail and promotions, 818- The live-action adventure 695-7542, sheila.clarke@ 695-7542, sheila.clarke@ based on the popular, dreamworks.com dreamworks.com sewer-dwelling, reptile ninjas is currently in Promotions David Sieden, director Mary Goss Robino, SVP Linda Kehn, head of Linda Kehn, head of development. contact of national promotions, of Global Marketing theatrical promotions, 818- theatrical promotions, 818- Paramount Pictures Buena Vista Pictures Partnerships, Sony Pictures 695-7569; linda.kehn@ 695-7569; linda.kehn@ Marketing, 818-560-4232, Consumer Marketing, 310- dreamworks.com dreamworks.com LEGO [email protected] 244-3999, mary_robino@ David Bynder, head of David Bynder, head of 2014 spe.sony.com home video promotions, home video promotions, The plot has yet to be 818-695-7031, 818-695-7031, released for the project, david.bynder@ david.bynder@ which has been in devel- dreamworks.com dreamworks.com opment at Warner Bros. for the past three years. Casting is now underway Licensees & Licensing/promo opps: Licensing and promo Licensing and promo Licensing and promo for the family-targeted, Promotional Partners Disney has been working opps: Sony hasn’t an- opps: DreamWorks is opps: DreamWorks is live-action/animated to turn the property into nounced partners for seeking licensing and pro- seeking licensing and pro- hybrid, which will star its next big franchise. Smurfs 2, but licensees for motional partners across motional partners across actors in a LEGO world. Since June 2010, DCP has the first theatrical install- all categories. all categories. Australia’s Animal Logic revved up the IP’s licensing ment included Jakks Pacific (Happy Feet, Legend of program, producing with (figures, playsets, plush), the Guardians) has been licensees more than 200 Build-A-Bear Workshop tapped to produce the ani- Phineas and Ferb items, (plush), Beeline (mobile mation, which is expected and it plans to add more for app), (games) and to comprise 80% of the the theatrical release. Simon & Schuster (movie film. Warner Bros. and novel). LEGO will undoubtably have a slick L&M program, built on their long-stand- ing relationship producing toys and video games. Warner Bros.

88 February/March 2012