`0".*Eria6a Dicino Cate-D Yaziti.AVA..CHIN

Nk .171Pli, SINGLE COPIES. 25 CENTS VOL. XIV.No. 7. PER YEAR. TWO DOLLARS

`0".*eria6a_dICINOcate-D yaziti.AVA..CHIN se7ler-s of r: ,A2letu

Published Each Month by Edward Lyman Bill, Inc., at 373 Fourth Ave., New York, July 15, 1918

Victrola XVI, $225 Victrola XVI, electric, $282.50 Mahogany or oak

The instrument by which the value of all musical instruments is measured

Entered as second class matter May 2, 1905, at the. post office at New York. N. Y., under the act of Congress of March 2.1879. THE TALKING MACHINE WORLD Jul r15, 1918

... ow. a ,ILE "calk. li,

CLEAR AS A BELL

Highest Class Talking Machine in the World THE important reason why Sonora found favor so rapidly is because it is the finest phonograph that it is possible to make. Those with cultivated musical taste are content only with the best.Quality is studied in Sonora's production rather than a low price. The reason why so many dealers select Sonora is because of its high reputation; it sells quickly and on a better cash basis, therefore with the Sonora line your bank balances grow. The Sonora is guaranteed to give satisfaction. The buyer of a Sonora owns the instrument which won highest award for tone at the Panama Pacific Exposition. If you are interested in selling the Sonora write us today. $50$55 $60 $75 $120 $135 $175 $190 $215 $230 $300 $375 $500 $1,000 Art models made to special order to suit any taste onora bonograpb .11)ales Company INCORPORATED

GEORGE E. BRIGHTSON, President I Executive Offices: 279 Broadway, NEW YORK Sonora is licensed under BA SIC PATE NTS of the phonograph: industry

1 40.9.11 jab.. Ala pimp el

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77.11 11\11 The Talking Machine World Vol. 14.No. 7 New York, July 15, 1918 Price Twenty-five Cents

TALKER MUSIC TO LURE SEALS to laugh themselves to death.By this means ATTITUDE OF SALESMAN TO BUYER the skins will be preserved perfectly and will State Fish Commissioner of Washington De-be in no danger of being marked by the bul- Simplicity, Sincerity and Directness Are Qual- clared to Be Working on Such a Plan-Will lets.It is declared, but not officially, that the ities That Will Win Respect Be Possible to Take a Machine, Records andState Commissioner got his original idea from a Gun and Get a Sealskin for Better Half seeing sealskin coats on women attracted into It has been said that the salesman should tango parlors by the ravings of jazz bands. seekto place himself upon thelevel of the SEATTLE, WASH., July 2.-If experiments now customer inhis conversation with thelatter. being conducted by the State Fish Commission- BOOKS SHOULD BE KEPT Such advice, we believe, is likely to be misun- er's office here work out satisfactorily,itwill derstood.To carry on a conversation, to make soon he possible for the average citizen, handi-Every Concern Paying Taxes Should Keep aa sale of goods, deliver a lecture or preach a capped by war expense, to simply grabhis Record of the Business Transacted-Is Partsermon, itis not necessary to be either a high- trusty rifle under one arm, talking machine un- of Revenue Act-Power of the Commissioner brow or a tough.In attempting to take another der the other, climb into a skiff, paddle to the person's level one is likely to fall below it.It sealing grounds and grab off the makings of a One fact about the revenue act that has prettyis much better in all relations of life to culti- sealskin coat for friend wife. well escaped notice is that it gives the Treasuryvate simplicity, sincerity and directness, and to The State Fish Commissioner is a believer inDepartment power to enforce the keeping of be one's self. the power of music, and is experimenting to seerecords in every concern that pays any of the These qualities inspire respect whether one's if the melody from a talking machine floating taxes the act provides for, and to say what kindcustomer be a college president or a laborer. across the waters will not lure the seals withinof records they shallbe. Here isthe law:The salesman is aided in this by the fact that his reach.The plan is for the seal hunter to "Section 1001.That . . . every person, cor-he is likely to be more successful if he is a good anchor near a rookery or salmon trap, put onporation, partnership, or association, liableto listener. Goodlisteningfrequentlyimplies a record and when the audience of seals gather,any tax imposed by this act, or for the collection more than good speaking, for it means apprecia- pick up his trusty rifle andkilloff the audi-thereof, shall keep such records as the Com-tive understanding of what another issaying ence. missioner ofInternal Revenue, with theap-and an attitude of interest which is always com- One localtalking machine dealer suggestsproval of the Secretary of the Treasury, mayplimentary to a speaker. that instead of using ariflethe hunter takefrom time to time prescribe."The Commis- While the'salesman should be a good listener, with him aseriesof comic records, such assioner has made no plan as yet for exercisinghe need not be altogether a silent listener, says "Cohen at the Telephone," and permit the seals this authority. Office Appliances. He should talk enough to consummate the sale after his listening qualities have commended him to the customer, but not so much as to kill a sale which judicious econ- Music and Patriotism Combined omy in conversation would have made possible. ProveaProfitable Investment PROGRESSIVE BERMUDA DEALERS Thos. J. Wadson & Son, of Hamilton, Have ALBANY, N. Y., July 8.-When Governor Whit- over the merits of music in connection with Built Up a Large Victor Business man signed the Chaplains' Outfit bill last year military affairs.In fact, he has just issued a little did he realize how far-reaching would beproclamation urging the organization of march- Victor talking machines and records are im- the effect of his kindly act, even though heing and singing clubs to arouse the nation. mensely popular in Bermuda, and one of the foresaw the need of clean, wholesome enjoy- Some of the States have equipped all of theirmost enterprising dealers of that popular resort ment for our boys in camp. armories with an outfit similar to the Gately Upon his shoulders rests the pleasant respon-Army and Navy Outfit, and itis reasonable to sibility for the many hours of pleasure which thebelieve that, in the near future, others will see New York State troops, now in Federal service,the importance of this form of entertaining for enjoy at their various posts, both at home andthe boys, and the Victrola will be made a unit abroad. inthelistof Quartermaster supplies just as The Chaplains' Outfit, one of which was given surely as the most important necessity.As the C to each of the New York State troops, con-company possesses a library, so will it have its Y sistedof one Fordtruck,forty-eight campVictrola and records in the future. C stools, one folding organ, one folding table, one How can the long tedious hours that are part L folding typewriter, moving pictureoutfit, andof the lifeof a soldier be lightened more ef- last, but by no means least, one Victrola andfectively than by the aid of clean, wholesome S twenty records(forty selections)incarryingbooks and music that stirs the soul?Those of , case, the latter being popularly known as theus who are here, in the safety and comfort of Gately Army and Navy Outfit. home, little realize what our boys "over there" AP. John L. Gately, president of the Gately -Haireare going through, on the road of "the great ,

Co.,Inc., Albany, N. V.,lent his commercial adventure." As Francis Rogers,thesinger. t knowledge and experience in the buying of some well known of .Albanians, who has just returned ----- of the outfit articles, and from the letters hefrom a singing tour of the European camps. T. J. Wadson, Son and Staff, Hamilton has received from the various chaplains, who says:"A phonograph is the chief treasure of afor Americans is Thomas J. Wadson & Son, of are loud in their praise of the outfits, itis safeY. M. C. A. hut, and is usually working all day Hamilton, both members of the firm appearing to say that, in the thoughts of our soldier lad -long-I might say that it is never silent.They in the photograph herewith, which was taken dies, Governor Whitman's stock has gone up even revel in gloomy songs, so greatistheirwith the entire staff after a shipment of Victor 100 per cent. for his foresight, humanity and evi- longing for music. Ihave sometimes seen a goods had been received.Thomas J. Wadson dent love of music. boy standing with his arms thrown lovingly& Son have built up an excellent business in A letter from one of the chaplains read asabout the machine and his ear toits mouth, Hamilton, and report an increasing appreciation follows: "The machine has done splendidly drinking in the strains of 'My Laddie,' or 'Overof the Victor among the very best element in and is very satisfactory.I would be very glad There.' Sometimes the boys comfort them-the community. indeed to have some new records but I have no selves with what most of us would consider money to pay for them.If, as Iinterpretedpretty depressing music, and are satisfied to play OPEN NEW EDISON DEPARTMENT from your letter, you hope to get authority tothe same records over and over again.If this send more records, Ishall be delighted to re-satisfies them, how much keener would be their The Erie Camera & Phonograph Co. have ceive them." enjoyment of new records from time to time. opened an elaborate Edison phonograph depart- An officerin one of the companies writes: "Without any sentimentalizing, music will doment in their store at State and Seventh streets, "The evenings' are very lonesome, as most ofa great deal to win the war."This is the opin- Erie, Pa., and are advertising the department in the men stay in their tents at night.A Vie-ion of Mr. Rogers and his co-workers in theabig way in the local newspapers. trolashortensthedistance from home andforeign Y. M. C. A. service, who know what makes them very happy." they are talking about; and the official opinion The Putnam, Page Co., Victor wholesalers, of The good eNample of Governor Whitman-pio-of officers who agree that the men cannot bePeoria, Ill., have found more space necessary to neer in his thought for the welfare and socialconverted into lighting men without inner sus-carry on their business despite wartimes and, enjoyment of the boys-has been followed bytenance: a jigh degree of confidence, cheerful-therefore, have taken over the entire third floor Governors of some of the other States.Gover- ness, courage and other morale -buildingele- of their present building to be utilized for of- nor Brumbaugh, of Pennsylvania, is enthusiastic ments. fices and storage space. 4 THE TALKING MACHINE WORLD JULY 15, 1918 The American Man Is Gaining An Artistic Self - Respect By Means of The Talking Machine It is not easy to measure the tremendous in-ties; and the degree of his knowledge may be won them, much as she wins her regular audi- fluence exercised by the talking machine in stim-observedinthetraining camps forUnited ences.Extra numbers were called for without ulating musical knowledge and appreciation inStates soldiers. A technical investigation ofa moment's hesitation as to the name of the America. For yearspast The World hasthe musical capacity of the soldiers is not nec-number desired. pointed out that no other factor has been so essary.One may quickly find out what they American men have lacked confidence; they resultful in bringing music to the masses-theknow or do not know by noticing how theyare music shy. The talking machine gives them best in music-as the talking machine, and as atake the work of a great performer who visitsan opportunity to listen casually.They listen result there exists to -day a more widespreadthem. and learn without wasting time at a concert. comprehension of what constitutes good music Recently, Mine. Maud Powell, the violinist,A man may sit alone and listen, if he no longer than ever before. played in several camps in the course of herfears detection and ridicule from the family. -This is not only true as far as the women of One day he upsets all precedent by offering an America are concerned-who through their clubs opinion regarding a singer.Slowly the sifting areamostinfluentialfactorindeveloping process goes on untilhe has acquired high American musical interests-but also among the standards. men, who. apparently in the past have been too This process is country -wide in its operation. busy to giVe music serious consideration. It May Be Safely What Mme. Powell discovered on her tour is As pointed out so very interestingly in The Assumed That Some being called to the attention of all observers. Monitor, of Boston, recently, talking machines An elderly man was following two small lads have, proved to be an especial opportunity for is in a Western city.The boys were having a the American man.Authorities agree upon New Influence heated argument, and the kindly gentleman be- what talking machines have done toward popu- Reaching the Male came interested enough to approach closer, so larizing the better class of music, but they over- as to overhear the cause of the contention. One look the fact that through them the American boy, about ten years of age, said that anybody man is gaining an artistic self-respect.Though Sex of America who did not think Melba's "Caro Nome" was potentially quite as musical as the American the best singing, had a lot to learn; and the woman, he has refused to develop along the lines other lad declared flatly that it did not hold a which have succeeded with her, and has been 7 candle to "Why Do the Nations?" by Wither- half convinced that he is the more unmusicaltour in the Western part of the United Statesspoon. The elderly man retreated, lesthe of the two.He has not had time to attainand Canada.No artist knows better than sheshould be called upon to settle a dispute about enough technical training to achieve musicalthe country included in the concert circuit ofwhich he knew nothing.When American boys self-expression, has been too busy to explore theNorth America.For she has had to convinceargue on the streets over the merits of Melba mysteries of opera and symphony, and has re-the people before whom she went, and in theand Witherspoon,it may safely be assumed fused pointblank to learn about music throughprocess she has learned of what stuff they are that some new influence is reaching American books or clubs. made.She, of course, approached her task ofmen. Consider a ranch far removed from the rail-playing at the camps with a sincere desire to road.There stands a talking machine. At theplease the boys, but knew that pleasing them did THOR NORBERG NOW AN ENSIGN dinner hour the men sit and listen, while recordnot mean lowering her standards.She wasTalking Machine DealerofMoline,Ill.,in after record is played. A new record by a newgenuinely surprised when the boys would ask Charge of Physical Training at Great Lakes artist must meet the approval of critical cow-for favorites-favorites of hers.A soldier from Naval Station-Doing Most Successful Work boys before itis listed with favorites, while aOregon would call for one. thing, a soldier from nkyy record by a favorite artist is an event.Ctne Montana for another; they knew Mme. Powell, Thor Norberg, successful Victor talking ma- oL these men would not understand your mo-and they knew the music also. chine dealer in Moline, Ill., and who also con- tiV,eS if you asked him about an author, Brown- Mme. Powell found that wherever she played ducts a store in Rock Island, has entered the ingor Conrad orMark Twain; but merely men-men knew her and her violin pieces whetherU. S. Naval Service with the rank of ensign, tion one of the great musical artists of the day,they came from city or country.The managerand is now in charge of physical training at the and instant friendship is established.His pro-of one theatre was quite convinced the soldiersGreat Lakes Naval Station.Mr. Norberg is a npkciation of the .performer's name may bewould not listen to a woman "fiddling classicalnative of Sweden, but a citizen of the United cOide, and the title of the composition may in-stuff," and did his utmost to persuade her toStates, and his work in building up the physique duce a smile, but he knows the music. play the lightest program her conscience wouldof Uncle Sam's new sailor lads has been com- Neither the ideals of education nor the rigorspermit, almost insisting that a disagreeable fail-mended by his superiors.Meanwhile, the busi- of practical experience have completely blighted ure would ensure if she had her way. She ness has been left in competent hands and is the American man's inherent musical possibili-told him she knew what the boys wanted and sheprospering. ei miximais,14nt,iwo mkpAmpup jimim,milkAmpump,sivArmogmipAr miumpAr _.),Intjp,AgkAp,AMIlkAtkAILAI SINCERITY

That's the slogan back of every factor in Ditson Service It means much just now

Oliver Ditson Co. VICTOR Chas. H. Ditson & Co. BOSTON Exclusively NEW YORK

cR/\MltnlfYi trearerriv NM tretrii1 rrkIlYeirril1rOb 11Yrx-Irtil 1 1I1 d JULY 15, 1918 THE TALKING MACHINE WORLD 5

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Victrola VI -A, $32.50 Victrola IX -A, $60 Mahogany or oak Oak Victrola XI -A, $115 Mahogany or oak

ig%

A 4=.

Victor ,11.11,`

Supremacy ce

Victor supremacy points the ci way to success for everymusic retailer. It marks the "path of least resistance." Victor Talking Machine Co. Camden, N. J., U. S. A. Victrola XVI, $225 Berliner Gramophone Co.. Montreal, Canadian V11101,41,, Victrola XVI, electric, $282.50 "ViCtrOla" is the Registered Trade -mark of the Victor Talking Machine Company Mahogany or oak designating the products of this Company only. Warning: The use of the word Victrola upon or in the promotion or sale of any other Talking Machine or Phonograph products is misleading and illegal Important Notice.Victor Records and Victor Machines are scientifically co-ordinated and synchronized in the processes of manufacture, and their use. one with the other, is absolutely essential to a perfect reproduction.

.r- CC ty mom m 1111I' II I I pummuummummumng MN , \\11'"HIS MASTER'S VOICE" SEG. U.S. MT. OM Victor Wholesalers

Albany, N. Y----Gately-Haire Co., Inc. I)es Moines, Ia.... Mickel Bros. Co. Omaha, Nebr A. Hose Co. Atlanta, Ga Flyea-Austell Co. Detroit. Mich Grinnell Bros. Mickel Bros. Co. Phillips & Crew Piano Co. Elmira, N. Y Flmira Arms Co. Peoria,Ili Putnam -Page Co., Inc. The Talking Machine Co., ofElPaso, Tex W. G. Walz Co. Philadelphia. PaLouis Buehn Co.. Inc. Austin, Tex C. J. Heppe. Texas. Honolulu, T. H.- Bergstrom Music Co., Ltd. The George D. Ornstein Co. Baltimore, Md Cohen & Hughes. Houston, Tex Thos. Goggan & Bro. Penn Phonograph Co., Inc. E. F. Droop & Sons Co. Indianapolis, IndStewart Talking Machine Co. The Talking Machine Co. H. R. Eisenbrandt Sons, Inc.Jacksonville, FlaFlorida Talking Machine Co. H. A. Weymann & Son, Inc. Bangor, Me Andrews Music House Co. Pittsburgh, Pa W. F. Frederick Piano Co. Kansas City. MoJ. W. Jenkins Sons Music Co. C. C. Mellor Co.. Ltd. Birmingham, AIa Talking Machine Co. Schmelzer Arms Co. Standard Talking Machine Co. Boston. Mass Oliver Ditson Co. Lincoln, Nebr Ross P. Curtice Co. Portland,Me. Cressey & Allen, Inc. The Eastern Talking MachineLittle Rock, Ark0. K. Houck Piano Co. Co. Portland, Ore Sherman, Clay & Co. The M. Steinert & Sons Co.Los Angeles. CalSherman, Clay & Co. Providence, R. I J. Samuels & Bro., Inc. Brooklyn, N. Y American Talking Mch. Co.Memphis, Tenn 0. K. Houck Piano Co. Richmond, Va The Corley Co.. Inc. G. T. Williams. Milwaukee, Wis Badger Talking Machine Co. W. D. Moses & Co. Buffalo, N. Y W. D. & C. N. Andrews. Minneapolis, Minn.Beckwith, O'Neill Co. Rochester, N. Y E. J. Chapman. Neal, Clark & Neal Co. Mobile, Ala Wm. H. Reynalds. The Talking Machine Co. Burlington, Vt..., American Phonograph Co. Montreal, Can Berliner Gramophone Co.,Salt Lake City, U. Consolidated Music Co. Butte, Mont Orton Bros. Ltd. The John Elliott Clark Co. Chicago,Ill Lyon & Healy. Nashville. Tenn...:0. K. Houck Piano Co. San Antonio, Tex.Thos. Goggan & Bros. The Rudolph Wurlitzer Co. Newark, N. J Price Talking Machine Co. San Francisco, Cal.Sherman, Clay & Co. Chicago Talking Machine Co.New Haven, Conn Henry Horton. Seattle, Wash. Sherman, Clay & Co. Cincinnati, 0 The Rudolph Wurlitzer Co.New Orleans, La Philip Werlein, Ltd. Sioux Falls, S. D. -Talking Machine Exchange. Cleveland, 0 The W. H. Buescher & SonsNew York, N. Y Blackman Talking Mach. Co.Spokane, Wash Sherman, Clay & Co. Co. Emanuel Blout. The Collister & Sayle Co. C. Bruno & Son. Inc. St. Louis, Mo Koerber-Brenner Music Co. The Eclipse Musical Co. I. Davega, Jr., Inc. St. Panl, Minn W. J. Dyer & Bro. S. B. Davega Co. Syracuse, N. Y W. D. Andrews Co. Columbus, 0 The Perry B. Whitsit Co. Charles H. Ditson & Co. Dallas, Tex Sanger Bros. Landay Bros., Inc. Toledo, 0 The Whitney & Currier Co. Donvoe,Colo The Hext Music Co. New York Talking Mach. Co.Washington, D. C Cohen & Hughes. The Knight -CampbellMusic Ormes, Inc. E. F. Droop & Sons Co. Co. Silas E. Pearsall Co. Roht. C. Rogers Co.

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11 6 THE TALKING MACHINE WORLD JULY 15, 1918 ALL RECORD CUSTOMERS ARE ALBUM CUSTOMERS A Place for Every Record and Every Record in its Place Albums are an Indispensable Requisite in the talking machine business and wherever records are sold.Practical and handy.Save time and records. A profitable adjunct to the business. We manufacture disc Record Albums to fit cabinets of all sizes and styles.With the indexes they are a complete system for filing all disc records. We have unexcelled manufacturing facilities, and considering quality our prices are the lowest. Write us, giving quantity you may desire, and we will quote prices.

OURALBUMS ARE MADE TO CONTAIN VICTOR. COLUMBIA. EDISON. PATHE AND ALL MAKING THEIR SELECTION OTHER DISC RECORDS NATIONAL PUBLISHING CO., 239 S. American St., PHILADELPHIA, PA. THE PERFECT PLAN CONDITIONS IN TALKING MACHINE TRADE IN AUSTRALIA THE SONORA IN AUSTRALIA Machines and Records Not So Numerous in That Country as in the United States, and Most ofAllan & Co., of Melbourne, Are Handling and Them Are Imported From England and This Country-Unusual Conditions That Prevail Featuring This Product in an Effective Way- A Leading Institution it; the Antipodes WASHINGTON, D. C., July 6.-The following in- recordsinAustralia. The situationhereis teresting report regarding the situation in Aus- peculiar. Australia is so remote from other The Sonora Phonograph Sales. Co. recently tralia in the matter of talking machines and rec-countries that it comprises almost a world ofclosed arrangements whereby Allan & Co., of ords has been made by Howard A. Treat, sec- itsowninmusicalmatters. Artistsfrom Melbourne, Australia, will handle the complete retary to the commercial attache in Melbourne:Europe and America usually remain here manySonora line in this far distant point.The ac- Although there are a good many "talkers"months, returning again and again to the samecompanying photograph will give some idea of in use in Australia, they are by no means so placesifthey become popular. Operettas,the prominence accorded the Sonora line in Al- common as inthe United States; and whilepantomimes, and musical comedies generallylan & Co.'s windows, and it is said that one of there are some cheaper grades assembled inrun from eight to ten weeks in each city.The their beautiful windows will always be devoted Australia from imported parts, the majority ofrights to produce American and European mu-to the exclusive display of the Sonora phono- the machines on sale here now are shipped from sical successes in Australia are usually obtainedgraph. England and America.Before the war somesoon after they become established at home, Allan & Co. is recognized as one of the fore- French and German makes were sold. and local favorites present them in Australianmost musical houses in the Antipodes and is Customs receipts for thefilcal year endedtheatres.Local musicians of ability are very June 30,1917, show that talking machines topopular, and visiting artists who meet with suc- the value of £55,000 ($267,600) were importedcess are made much of, socially and otherwise, from the United States.During the continu-with the result that records made by such peo- ance of the war other countries are practicallyple would have a large saleif they could be out of the market.The duty on talking ma-made hcre and put out while the artists are at chines of other than British manufacture is 10the height of their popularity. per cent. ad valorem. Itis understood that Imported records sell at prices greatly in ad- the small manufacturers who assemble parts into vance of those obtained in America, and rec- cheap machines desire to have this duty in-ords could be made here that would bring a creased for the protection of home industry. lower price and still yield a good profit to the No energetic effort has been made to push the manufacturers.The sale of such records would sale of talking machines until within the pastdo more toward increasing the use of talking year.Hitherto phonographs have been carried.machines than any other instrumentality.It is as a side line by dealers in pianos and otherimportant, however, that the material of which musical instruments, an& until recently no onethe records are made be such as to insure a per- has undertaken to handle them exclusively. A fectly smooth surface and the best possible re- Melbourne firm which carries nothing but talk-production.Information as to the existence in Allan & Co.'s Display Window, Melbourne ing machines states that within the past yearAustralia of raw materials for the manufac-frequently termed the "aristocrat" of the Mel- ithas imported 300 machines of the make itture of records is something that would have bourne musical houses.It is the oldest music handles, and it further states that the more ex-to be obtained by the manufacturers themselves,house in that city. and caters to an exception- pensive styles sell more readily than the cheaperinasmuch as the composition of records is aallyhigh-class clientele which willdoubtless grades. The attempt to sell the more expensive trade secret. appreciate themerits of the Sonora phono- cabinetmachinesisacomparativelyrecent graph. The securing of a representation so desirable venture, as formerly the horn machine was the RECREATION CENTER IN NEW YORK favored type.As yet the talking machine trade as that given by Allan & Co. enables the So- isin its infancy in Australia, and there isa The Y. M. C. A. Eagle Hut, which adds to thenora Co. to forego the necessity of introducing good opportunity for the introduction of such attractiveness of Bryant Park, New York, hasits product in this new field.The fact that the instruments, for the people are very musical;been equipped with a talking machine by ReedSonora is being sold by the house of Allan & but owing to the lack of development of thisMiller, the well-known singer.With a numberCo. is, for the Australians, sufficient guarantee trade, piano players, which are much more ex- of other artists Mr. and Mrs. Miller have beenof the unqualified merit of the product.Allan pensive, have gained the preference. giving concerts at this recreation house, which& Co. are planning to institute an aggressive The present is seemingly an opportune timehave been attended by large numbers of sol-campaign in behalf of the Sonora phonograph, for establishing a plant for the manufacture ofdiers and sailors. and the outcome of this campaign will assuredly establish the position of the SonorainMel- A Really Good Album Ata Moderate bourne musical circles. Price isa Money Maker for the Dealer A LITTLE RECORD "POINTER" A concern in the East which makes many collections for accounts of $1 obtains prompt re-

Victrola IV -A, $22.50 Oak, Victor

Victrola VI -A, $32.50 Supremacy Oak

Victrola XIV, $175 Mahogany or oak The supremacy of the Victrola is as evi- Victrola VIII -A, $50 Oak dent in the prosperity of Victor retailers as in the great musical accomplishments of

Victrola IX -A, $60 the instrument itself. Mahogany or oak

Victor supremacy Victrola XVI, $225 Victrola XVI, electric, $282.50 means retailer suc- Mahogany or oak cess.

Victor Talking Machine Co.

Victrola X -A, $90 Camden, N. J., U. S. A. Mahogany or oak Berliner Gramophone Co., Montreal, Canadian Wholesale,

Victrola XVII, $275 Victrola XVII, electric, $332.50 Mahogany or oak

"Vic tr ola" is the Registered Trade -mark of the Victor Talking Machine Company designating the products of this Company only. Warning: The use of the word Victrola upon or in the promotion or sale of any other Talking Machine or Phonograph products is misleading and illegal Important Notice. Victor Records and Victor Machines are scientifically co-ordinated and synchronized in the processes of manufacture, and their use, one with the other, is absolutely Victrola XI -A, $115 essential toa perfect reproduction Mahogany or oak ,,%mwswwwwq,%P11, 1141 8 THE TALKINGMACHINE WORLD JULY 15, 1918 of talking depression and disaster and going around with bowed heads and sorrowful mien, is it not the time to exult and to take pride in the nation's manhood, in the nation's resources, and iu its ability to triumph over all difficulties?Let us inspire con- mailers iv fidence not only among our, own people, but let us inspire con- sellers of fidence in those nations who are leaning on us for support. aOmes ex -ft . R1,',ADERS who are interested in the problems of price stabili- PUBLISHED BY EDWARD LYMAN BILL, Inc. zation will find the views of Joseph E. Davies, former President, C. L.Bill, 373 Fourth Ave,. New York; Vice -President, J.B. Spillane, Commissioner of Corporations, and first chairman of the Federal 373 Fourth Ave., New York; Second Vice -President, J. Raymond Bill,37 Fourth Ave., New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York. Trade Commission, which appear elsewherein The World, J. B. SPILLANE, Editor worthy of close consideration. J. RAYMOND BILL, Associate Editor Mr. Davies places himself absolutely on record as being im- AUGUST J. TIMPE, - - - - - Business Manager pressed with the necessity of doing justice and giving proper Trade Representatives: B.BRITTAIN WILSON, L. M. ROBINSON, WILSOND.BUSH, governmental protectionto the manufacturer who produces C. CHACE, E.B.MUNCH,L.E. BOWERS, A. J. NICKLIN, V. D. WALSH standard goods of fine quality, behind which he places his name Boston: JOHN H. WILSON, 324 Washington Street Chicago Office: E. P.VAN HARLINGEN, Republic Building, 209 South State Street. and reputation, and for which he has created a valuable good- Telephone, Wabash 5774 will by great and conscientious effort, believing by so doing London, Eng., Office: 2 Gresham Buildings, Basinghall St.W. LIONEL STURDY, Mgt. The TalkingMachine World has regular correspondents located in all of the principal that public interest is conserved. He points out that under exist- cities throughout America. ing law, as laid down by recent decisions of the courts, practices Published the 15th of every month at 373 Fourth Ave., New York. have become prevalent which constitute a menace to legitimate

SUBSCRIPTION(including postage): UnitedStates,Mexico, $2.00per Year; business interests, and are likewise a serious injury to the con- Canada, $2.25; all other countries, $3.75. Single copies, 25 cents. suming public. ADVERTISEMENTS:$4.50 per inch, single column, per insertion.On quarterly or yearly contracts a special discount is allowed.Advertising pages, $125.00. He emphasizes the need for legislation such as that which REMITTANCES shouldbe made payable to Edward Lyman Bill, Inc., by check or Post Office Money Order. is covered in the Stephens Bill, now before the House of Repre- sentatives for consideration, after being amended, which -will Stir NOTICE TO ADVERTISERS.-Advertising copy should repose in a governmental agency, such as the Federal. Trade reach this office by the first of each month. By following this rule Commission, the power, upon its own initiative or upon com- clients will greatly facilitate work at the publication headquarters. plaint, to review and adjust equitably the terms of the resale con- Long Distance Telephones-Numbers 5982-5983 Madison Sq. tract.In this connection he says:"With such a provision in- Cable Address: "Elbill," New York. cluded the Stephens Bill would, in my judgment, secure to producers, distributors and the public all the benefits and economies NEW YORK, JULY 15, 1918 of price stabilization on standard merchandise, and at the same time afford every possible protection of the public interests." DESPITE the tremendous sums of money required to meet The views of Mr. Davies on the subject of price maintenance the nation's expenses the coming year, there is a magnifi- are of national importance.While chairman of the Federal cent feeling of confidence evident everywhere that we are coming Trade Commission he made a deep study of trade conditions, and out ahead, not only in victory over the enemies of the United a statement of his views regarding the Stephens Standard Price States, but in the development of a greater and finer civiliza- Bill, and the modifications that may seem necessary and desirable tion which will follow our present days of travail.Nature is for an equitable solution of the whole question of resale regula- aiding and abetting in this feeling of confidence for latest re- tion on identified products, is most timely. ports from the Department of Agriculture convey the cheering assurance of a bumper wheat crop this year that promises to TALKING machine dealers are facing big problems these develop before harvest is finished into a production of a mil- days. Everything is topsy turvy ; the greatest war in history lion bushels. is upsetting and demoralizing established practices in almost This is great news, not only for members of this industry, every field of effort, and it is difficult, if not impossible, to plan but for everyone interested in American trade and progress. ahead with any degree of certainty.It is, however, a time for It means more bushels of wheat than in any year except one, concentration, and this means well directed effort.The man and better still, it indicates more bushels of oats, more bushels who wins is he who devotes himself directly to mastering the of rye, more bushels of barley than ever before-items that will difficulties that confront him. bring cheering news to allthe Western nations linked with This brings up the subject of summer trade, and it must us in the fight for world freedom, as well as to ourselves. not be overlooked that the talking machine, with its wonderful No less encouraging is the state of the cotton crop, the entertaining possibilities, is a potent trade stimulator during the acreage and condition of which for the season are largely above vacation period. Why not concentrated action along this line? the average. With three hundred million more bushels of wheat Get right down to brass tacks.Analyze your stock, which, de- this year than last, and the ships to carry it, no worry need spite its limitations, has undoubtedly possibilities for exploita- be felt over the food supply for our soldiers and sailors, as well tion.Of course we are in war times, and there are many ob- as for our allies.Consider also that the vast wealth coming stacles in the way of business expansion, but success is inevit- from the ground and which goes into the hands of our farming able if one works earnestly for it.Keep in mind that the men community will mean increased buying power.There can be who have reached the top of the ladder in every line of effort no question but that the talking machine industry will get its are the ones who have concentrated, and who have fought diffi- share of this .surplus wealth, inasmuch as talking machines culties intelligently and persistently. and records are recognized as an absolute need in these days The more one studies the entertaining and musical features of stress. of the talking machine, the more admiration it excites.This is It is in very truth a time for confidence, courage, and _op- a subject on which dealers could dwell to advantage in summer timism rather than gloom and grouch.Americans young and as well as in winter.It means increased income earning power old are all prepared, or are preparing, to meet every emergency if a little more enthusiasm, ginger if you will, is placed in their that is necessary to supply the nation's needs.The great essen- work.. There are still abundant opportunities in the matter of tial to -day is confidence. We must have confidence in the stu- summer trade, although it may mean development along new pendous enterprise which is being conducted by this country lines and new channels. in helping to bring freedom to the world. We must have con- This is the time of the year when all the world is out of fidence in the nation's ability to adjust business affairs to the doors and the great big national entertainer, is the talking ma end that industry is maintained unhampered only with suchre- chine.This is not only true where soldiers and sailors congre- strictions or changes as are inevitable in face of war necessities. gate in the camps and "huts" in this country and in the trenches We. must arouse public sentiment to a full appreciation of on the battle front, but it is also true of the summer hotels, camp our_ power not only to do things, but to do them right.Instead Mg. out parties, country homes and clubs-in' fact; talking-nrr. JULY 15, 1918 THE TALKING MACHINE WORLD 9 chines and records are an absolute necessity wherever the best form of entertainment is desired.The talking machine to -day TO OUR SUBSCRIBERS If your copy of The Talking Machine World does not reach you is truly a marvelous creation, and the more you analyze it, the on publication date, or a few days thereafter, do not assume that more you go into the subject, the more it impresses. it has gone astray.The existing railway congestion has had a serious effect on the handling of mail, particularly second class Develop new trade in war time-in hot weather? Of course matter, and brought about unusual delays.Kindly wait a few you can, and plenty of it-provided a fair amount of stock is car- days longer than usual before writing to us, as the paper will probably arrive safely ried.That's the rub I Despite restrictions, curtailinent, labor conditions and the increased demand for talking machines and records, manufac- A strong plea for the talking machine industry was made turers are making the greatest possible efforts to meet the re- before the committee by Marion Dorian, of the Columbia Co., quirements of the trade.For this is a time that calls for the in which he emphasized the important part that the talking highest form of ability in the production end.Manufacturers, machine is playing in supplying music and entertainment not it must be remembered, are facing problems that are not easy only for the fighting men in the army and navy, but as a power- of solution. We must all conceive of the extraordinary condi- ful medium for maintaining the courage *and optimism of the tions prevailing and be sufficiently elastic and considerate in people at home. He stated that instead of an increase in taxes our views to realize that every manufacturer is doing his best there really should be a repeal of the present tax on talking to look after the needs of his customers. machines, because of the essentiality of these instruments in civil and military life. AN excellent suggestion comes from the Talking Machine Judging from the remarks of the committee there is a likeli- Dealers' Association of Buffalo to the effect that secre- hood of an increase in taxation on talking machines and on mu- taries of the various trade organizations exchange reports at sical instruments as a whole, and it behooves every member of their meetings in order to bring about a closer co-operation be- the trade to get in touch with his Congressman and present tween the many local associations that have sprung up and are in as strong and as forceful a manner as possible the claims now existing in the trade and provide for a greater unity of ac- which music has for full consideration, and the necessity for tion on matters of general import. Of course, the reports of the its wider diffusion in these trying days. meetings of the various associations appear regularly in The The Washington correspondents of the daily papers are evi- Talking Machine World, and those interested can thereby keep dently unaware of music's important part in the war, for in the in touch with what the different organizations are doing.By reports which they are sending out to the daily papers through- building up a chain of secretaries, however, all working together, out the country they seem to take pleasure in emphasizing that various questions and problems may be discussed more or less at musical instruments are luxuries, and some of them have the length before any definite action is taken.Those with vision temerity to offer suggestions as to the exact increase of taxation can see in such a co-operation between the associations, through which they consider should be applied in the case of talking the secretaries, the basis for an organization of the National As- machines. sociation of Talking Machine Dealers-something that has been it is really amazing what a fund of misinformation some of suggested on numerous occasions, and which should prove of our daily papers can supply when it comes to discussing the genuine benefit to the industry as a whole. products of certain industries, notably musical instruments. They Local associations have shown what can be accomplished in seem possessed of the idea that every talking machine and piano a small way for the betterment of business practices in the trade, man is a millionaire, and that their profits are extraordinary. and the elimination of various so-called "evils." How much more It is quite evident that some of our Congressmen have never effective would be the work of a national association along those gone through the school of business experience.Their views lines, and the establishment of uniform standards of practice in are often those of theorists, rather than practical men, when the retail talking machine trade? it comes to discussing and analyzing the costs of doing business -at least in certain industries. As a matter of fact profits are ALL branches of industry have followed the hearings on the far from abnormal to -day, either for the manufacturer or the new War Revenue Bill before the Ways and Means Com- dealer, and it doesn't require a genius, or even a politician, to mittee of the House of Representatives with considerable in- discover this.No one who has given real serious study to the terest, and the results, which will be formulated in the bill that conditions to -day in America can failto properly realize the will be introduced in Congress after a short recess, will have part music is playing in our civilization, and particularly what a very vital bearing upon business plans the coming fall and a tremendous and inspiring factor itis in these days that are winter. trying men's souls. 10 East 39th Street Pearsall Service

All mail, except bills, should be sent to our new address, 10 East 39th Street, the new home of PearsallService. Enlarged quarters and improved efficiency in handling Victor machines and records will give you a Pearsall Service plus. Remember our new number plate 10-E-39. PEARSALL SERVICE MOVED To Silas E. Pearsall Co. Wholesale Distributors of Victrolas and Records 10 EAST 39th STREET NEW YORK, N. Y. 10 THE TALKING MACHINE WORLD JULY 15, 1918

A Wordto theWise

SUPERIOR STEEL ILLIANToN Is Sufficient! NEEDLES A day,aweek,a month-we simply don't know. If you can guess how long we will be in a position to accept orders for Brilliantone Steel Needles AT ANY PRICE you know more aboutconditions than we do. However, we can and do promise to fill all orders, as received, to the limit of our ability. You will geta squaredeal, but whether you get a supplyof Brilliantone Needles depends entirelyupon howquickly you act upon this well intended suggestion.

BRILLIANTONE STEEL NEEDLE CO. OFINCORPORATED Suite 655-657-659 Marbridge Building, Broadway at 34th Street

B. R. FORSTER, President SUPERIOR STEEL NEW YORK CITY ILLIAN TO A C. MA JULY 15, 1918 THE TALKING MACHINE WORLD 11 Securing Help, Lost Through the Draft, by Means of Motion Picture Advertising:: By E. A. Dench The live retailer and manufacturer of musical Have this announcement placed on a typewrit- ments with another show in his section to screen instruments has now learned to adjust his busi-ten slide.If the operator employs the stencil the slide.He can repeat the same process with ness to wartime standards.Itis folly to beprocess this will do.If neither of these twothe local theatres until he is fully supplied with guided by pre-war conditions, for new times methods are at his disposal the neat, hand-writ-competent help. demand new methods.The latest bombshell ten slide will serve the same purpose. This plan will save the retailer the expense which has fallen in the talking machine man's However, for an outlay of about a dollar theand trouble of having a number of slides cir- midst is that he will lose all of his men of draftlocal photographer will prepare you such a slide culating in the local theatres. Itwill be a age.He will, of course, have to replace them in colors, with a soldier in the top left-hand cor-simple matter for him to withdraw the slide at with young women and older men, but the helpner beckoning to a young woman inthe topa moment's notice without any trouble. wanted ads are so many that women can pick right-hand corner. I f you have followed my movie advertising and choose their jobs.With competition from The jobber, retailer or manufacturer with aarticles in the trade papers you will have ob- better paid and shorter hour industries, they are served that I do not recommend the talking ma- not going to experience an easy time in securing chine dealer advertising in any theatre but the the right kind of help to replace their younger most suitable one nearest to his store. The men. The talking machine maker or retailer can only exception to this rule is when the dealer take a leaf out of the Government's book.In New Times Demand is located in a downtown section and his cus- its urgent need of stenographers and shipyard tomers come from all parts of the town. Adver- workers, the Government has advertisedfor New Methods of tising for clerk help and advertising for more them by slides at the motion picture theatres: business are two different things. The salesman The Government's problemisnational;the Meeting Wartime will not mind a car rideif the job is a good manufacturer and dealer's problemispurely one, but it takes extraordinary inducements to local. Soitisessentiallya matter ofcir- Conditionsinthe persuade people living in one section to trade culation rather than methods.While the Gov- in another section.It is for this reason that the ernment shows itsslidesinseveral thousand Talking Machine retailer in a neighborhood section is perfectly motion picture theatres extending across the justified in showing his help wanted slides in as continent, all you need for your purpose are Trade many of the local theatres as he sees fit. thelocalmotionpicturetheatres. Young If you find that a single copy of a slide will women and girls are well known for their lib- suit your purpose, any local photographer will eral patronage of the movies, so you will not be force of from, five to twenty men may have tomake you an artistic announcement for about a able to blame the medium if your slides are in-put out a series of slides and screen them in dollar. 1 f you can use several copies of the effective. The right medium is there -100 perthe most desirable local theatres before he ob-same slide, they will cost you about 25 cents cent. efficient-but your slides must reach thetains his full quota of the right kind of help.apiece. To this you must add the cost of screen- same high percentage if you want results.Yon However, the same slides can be used from time ing the slide, the cost of which will fluctuate can sow seeds on a plot of ground and theyto time when new people are needed to replace according to the seating capacity and location will come up.You can sow the same seeds onthose who are leaving, so the expense is not so of theatre adopted.If you are already under a properly fertilized plot of ground and not onlygreat.Here is one such slide which you shouldcontract with the theatre it will be a simple mat- will they come up, but the yield will be several show during the first week of your drive: ter to temporarily. remove your regular advertis- times greater than that of the seeds sown on ing slide.The average cost of showing your isthe basis of the unfertilized ground.Itis the same way with "Human nature help wanted slide for a single week will be in slides at the motion picture theatre, only your photoplay.Human dattlreplus mer- the neighborhood of a dollar. fertilizer is more gray matter in the slides. chandising knowledge are the qualifica- The newspapers are full of want ads, byt slide How many slidesthe merchant uses, how tionsforasalesman.The war has want ads are the exception rather than the rule. elaborate the slides are and the number of local stripped us clean of young men. We I f you want your want ad to appear without be- theatres in which they are shown depends en- will pay young women the same salaries as the men and teach them the talking ing sandwiched in between other want ads, use tirely upon the number of employes he needs. the movies.Even thOugh want ad slides may If you are doing a small, yet satisfactory busi- machine business." become as popular as newspaper want ads, the ness, in a neighborhood section and can con- The foregoing slide may prove perfectly sat- former will continue to be shown separately. tinue with one additional employe, this slideisfactory so far as applicants are concerned ex- should suit your purpose: cept that there are not enough of them. Assum- Ithas well been said that the man or the "One of our men has left to join the ing that the talking machine dealer, for instance, nation thatis slow starting tofightis often army. What young woman willfillhis has tried the slide out in the theatre nearest to slower quitting.Will the Kaiser please take place at the same salary?" his store,I would suggest that he make arrange- notice. THE BROOKS Automatic Repeating Phonograph 3 Plays Any Kind of Record-Any Desired Number of Times and Then Stops Automatically- 4 The Phonograph Sensation of the Age DEALERS: View of Controlling Dial Thisdialsets,startsandstops You cannot duplicate the value we offer for twice themachine. Willplayanyde. the price.In size and appearance the "Brooks" sired number uptonineorcon- compares favorably with Instruments retailing for tinuous. $300.00 and up. Simplest Machine to Operate In tone qualities itis unexcelled by any talking Instructions machine on earth !In mechanical equipment and Set the needle atthe inner edge ofrecordcuttingandthen move automatic featuresitis years in advance ofits pointer to the figure designating the nearest competitor. We have been building talking number oftimes youwishrecord played. machines for three years-last year our sales dou- That issit. Youcan now forget bled every four months. The BROOKS DEALER the machine. When the record has been playedasmanytimes as set has no competition.The machine creates interest for,themachinewillstop auto- maticallywiththetone armsus- and discussion-itisself -advertising.Send for pendedintheairabove record. particulars, terms, prices. HEIGHT OF CABINET 50 INCITES BROOKS MANUFACTURING COMPANY FURNISHED IN OAK OR MAHOGANY Talking Machine Dept. - SAGINAW,MICH., U. S.A. SPRING OR ELECTRIC MOTOR 12 THE TALKING MACHINE WORLD JULY 15, 1918

pRORN of a musical family of distinction, the Cecila- phone has speedily won its way into the stores of many dealers who appreciate its high merits and distinctive features and the prestige arising from the honored name it bears. The profound knowledge ofacous- tics which has made Bush & Lane pianos tonally what theyare, and the novel adaptation of the piano sound board principle to Style 1 the different Oak, $115.00 Walnut, $130.00 form of the Mahogany, $115.00 Height, 461/2 inches. Depth. 21% inches.Width, phono- 19% inches

Mahogany, $140.00 Walnut, $155.00 graph Height, 46% Inches. Depth, 24 inches.Width, 21% inches has made theCecila- phone a marvel inthe faithfulre-

Style 3 production of the tones Mahogany, $200.00 Walnut, $215.00 of the recording artist. Height, 51 inches. Depth, 25% inches.Width, 24 inches The skill in designing and in cabinet work which has made Bush & Lane pianos recognized throughout

Style 4 the trade for their striking originality and Mahogany, $235.00 Walnut. $250.00 Height, 51inches. beauty has produced phonograph cabinets that Depth, 25% inches. Width, 24 inches are artistically satisfying to the very highest degree. All Cecilaphones are equipped for playing both lateral and vertical cut records and have an excellent tone modifier, powerful double cylinder worm gear motor and balanced spring cover support.

every respect the Cecilaphone represents the highest

ideals in musical instrument making. ovv / +co' I0 zb BUSH & LANE PIANO CO. st7,if, / 4s)`'z' HOLLAND, MICHIGAN ty8W

/ / z;.4, ,. 'aye'. 1111 1111 +.'csA . I' JULY 15, 1918 THE TALKING MACHINE WORLD 13

Plenty of time yet to Sell Vacation Models Keep right along with the good work. -Make July beat January.

Columbia Graphophone Co. NEW YORK

FEATURED McCORMACK RECORDS ENJOY ANNUAL OUTING IN TORONTO PATHE PUBLICITY CAMPAIGN Wm. Berdy's Artistic Window Display of "Keep Employes of R. S. Williams & Sons Co. Par-Interesting Seriesof Advertisements Inaugu- the Home Fires Burning" ticipate in Very Pleasant Affair rated in the Saturday Evening Post-Specific Records Being Featured by the Company Wm. Berdy, well-known Victor dealer at 1198 TORONTO, ONT., July 2. -The employes ofthe Fulton street, Brooklyn, N. Y., has been devot-R. S. Williams & Sons Co., Ltd., this city, held The Pathe Freres Phonograph Co., Brooklyn, ing a considerable portion of his time the pasttheir tenth annual outing at Queenston HeightsN. Y., used in the June 15 issue of the Saturday few months to the preparation of artistic andrecently, which proved one of the most success-Evening Post a striking quarter -page advertise-_ effective window displays.These displays haveful affairs in the history of the company.Will-ment which inaugurated a new idea in Pathe na, iams & Sons Co. are Edison jobbers inthistional advertising.According to the plans of the section, and a number of their dealers took ad-company similaradvertisementswillappear vantage of the invitation to join with their em-every week in the Saturday Evening Post for ployes in the enjoyment of the outing. some time to come, and this publicity is well The party journeyed from Toronto to thecalculated to impress the millions of readers grove on a chartered steamer, and during theof this publication with the distinctive merits trip there were a number of games and con-of Pathe products and the musical value of tests to keep all hands interested.Upon ar-Pathe records. rival at the grounds there were more games of In the June 15 advertisement two records allsorts,including bowling contests,racingwere mentioned by name and number, and it is and a football game.Members ofthestaffthe intention of the Pathe advertising depart- provided an excellent musical program duringment to continue featuring specific records so the boat ride, and there was dancing at thethat the dealers' may receive the benefits of this grove.A pleasing patriotic touch was given todirect advertising.Emphasis was placed upon the outing by the fact that invitations had been the fact that "You can play Pathe records on extended to a number of convalescent soldiersany make of machine," and this phrase will also to join the party. and quite a number accepted. be used in the entire series of advertisements. As was apparent in the photograph, so kindlyA portrait of Muratore, the world-famous tenor Mr. Berdy's Attractive Victor Window sent The World, the soldiers were given the po- who sings exclusively for the Pathe library, gave featured Victrolas and Victor records to excel-sition of honor in the front. a personal touch to this advertisement which lent advantage, and Mr. Berdy attributes a enhanced its value considerably. goodly proportion of his sales totals to the im- Every dealer can tell you the exact amount pression created by these attractive windows. of his gross sales for the month, but can he Hope, when not harnessed to hustle, is really The accompanying photograph presents a re-tell you the exact cost of getting his business? a handicap. cent display installed by Mr. Berdy to feature the John McCormack Victor record "Keep the Home Fires Burning."This display attracted considerable attention, and during the time that it was in the window the sales of this popular THIS ALBUM MADE US FAMOUS record increased steadily. by selling it.Why don't you try? A WINDOW=DRESSING IDEA Repetition With Variation Claimed to Be a Good Rule to Observe by Merchants Repetition with variation, in the opinion of a merchant noted for his excellent window arrangements, is a good rule for window displays that get results. A musical comedy gave him the idea, according to C. C. Le Vade in a little article in Sys- tem. "You know how they work the members of the company ingroups," hesays. "Two or three come on the stage in one arrangement, they go off, another group appears, they exit, and a new combination of both groups appears. "I apply the same principlein my window dressing.After any setting that has been on display for a time is changed, Iselect a few of the articles to use again in the next display. Thus the articles repeated gain emphasis from being shown in a variety of combinations." Buy Your Albums Direct From the Manufacturer The chief troubles in this country this year 43.51 W. Fourth St. Chicago Office: are going to be troubles of transportation. And New York, N. Y. THE BOSTON BOOK CO., Inc. 1410 So.Mickigam Ave. right here is where the auto truck steps in and The only exclusive Record Album Factory in the world. fills the bill. 14 THE TALKING MACHINE WORLD JULY 15, 1918

INAL-4/ 0S\G Patented "B & H" Fibre Needles

The only Fibre Needles licensed for sale in the United States

The B & H Fibre needle was born of necessity and has made good. It is the needle of Tone -of Quality. The needle that cannot injure the record and The ONLY needle that has brought about the sale of thousands of Talking Machines and of hundreds of thousands of Records.

Thismeans money to you Think itover B & H FIBRE MFG. CO.

33-35 W. Kinzie Street ME NMI Chicago

5111111,111111111,,,,1,1,111,16111111111!,1111,111,,,i1,1 wmmrrw:u.0a,nwnuwwnuuuuwuuuuunmuu JULY 15, 1918 THE TALKING MACHINE WORLD 15 Standard Price Legislation Necessary to Protect Buying Public, Says Joseph E. Davies Edmond A. Whittier, secretary -treasurer of the mind of any fair-minded man but that thesecause of doubt I believe it would be the dispo- the American Fair Trade League, recently gaveevils ought to be corrected, and these abusessition of many people who ire disinterested to out for publication a letter of approval of theprevented by law, but in the application of theoppose legislation that permitted a producer to Stephens Honest Advertising bill from Joseph remedyitisof paramount importance thatdetermine the resale price of his article with no E. Davies, of Wisconsin, former Commissioner the public interest should be safeguarded inother restriction than that which competition of Corporations and first chairman of the Fed-every possible way. imposes. eral Trade Commission, of which body he has "I well understand that advocates of the one - "For the reasons stated,Ibelieve the Ste- been a member until he recently resigned to be- price -to -all principle honestly contend that, inphens bill should be amended so as to repose come candidate for United States Senator.The the absence of monopoly or combination, whichin a governmental agency, such as the Federal communication, which was addressed to Mr.are specifically forbidden any privileges underTrade Commission, the power, upon its own in- Whittier, is of interest to members of the talk-the Stephens bill, competition between producersitiative or upon complaint, to review and adjust ing machine industry, and follows: equitably the terms of the resale contract. With "During my association with the Government 2-2J1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111§1 such aprovision includedtheStephensbill -as Commissioner of Corporations and as a would, in my judgment, secure to producers, dis- member of the Federal Trade Commission-I tributors and the public allthe benefits and have been deeply interested in the problems of The Stephens Bill, economies of pricestabilization on standard price stabilization and of predatory price cut- merchandise and at the same time afford every ting. In the course of investigations of these When Amended, possible protection of the public interests." subjects which I have directed I endeavored to keep an unprejudiced mind, and could not, pend- Will Ensure Price ing official action, with propriety indicate my A CHANGE IN WASHINGTON personal attitude regarding these problems, the Stabilization on Van Wickle Piano Co., Succeeds F. G. Smith solution of which must be based on a careful Piano Co.-Handles Columbia and Victor consideration of the rights of producer, dis- Standard tributor and consuming public.Now that my Merchandise WASHINGTON, D. C., July 3.-After forty years responsibilities in that regard have ceased, how- spent with the F. G. Smith Piano Co., of this ever, I am very glad indeed, in response to your city, as manager, and later as vice-president, W. request of May 25, to state to you frankly my P. Van Wickle recently organized the W. P. views. of similar articles will assure constant improve- Van Wickle Piano Co.,Inc., of which he is "Since the Miles decision by the Supremement in quality and constant lowering of pricepresident, and took over the F. G. Smith Piano Courtithas always. been my judgmint thatto consumer. It is argued that all trade his- Co.business. The new company willcon- the courts would hold all attempts at resaletory proves this, and the automobile and other tinue at the old address and will handle the same price control as a violation of existing law. My articles are cited as evidence.Vet we must, Ilines of pianos as formerly, as well as the Vic- opinion in that respect has been verified by the think; recognize and satisfy the doubt which hastor and Columbia lines of talking machines and recent decisions.They were inevitable so longremained in many minds on this point. Ifeel records.The machine department of the com- as our legislative policy was predicated on un- sure that the members of your league wouldpanyisunder the management of JohnF. restricted. competition for the reason that anyfavor any restriction or amendment to the Ste-Abendschein, assisted by C. W. Carter and Will- schedule of standard resale prices, establishedphens bill which may meet every sincere, un-iam J. \Vright.A very large and constantly ex- by the individual producer of an article, must selfish objection and facilitate its passage.Be- panding business has been developed. necessarily confine competition between jobbers and between retailers of the article to service, quality and other factors than price. "But my experience has shown me that under existing law, as thus laid down by the courts, practices have become prevalent which constitute a menace to legitimate business interests and are likewise a serious injury to the consuming public. "I am impressed with the necessity of doing el;AeOnll II justice and giving proper governmental protection to the manufacturer of branded goods who produces standard goods offine quality. behind which he places his name and reputa- neomp*ade tion, and for which he has created a valuable good will by great and conscientious effort. I believe the public interest will be served by so doing. The practice of some dealers who.use such goods assensationalcut-pricebaitforthe sale of anonymous goods is, in niy opinion, unfair and reprehensible in the last degree.Like- wise the practice of some dealers in advertising such goods for continued periods of time at prices below their costs is, in my opinion, not justified.Such competition is not fair, and is not the competition whichitshould bethe A tone that isineffably policy of the law to encourage, but is, in fact, an indefensible misuse of the reputation of an- exquisite -not phonographic other. Itis a wrongful misappropriation of the value created by the producer to further the dealer's personal and unrelated interest. "As the American Fair Trade League has so many times pointedout,thecountry store- keeper, thecity specialty merchant and the neighborhood store often find it difficult to exist if staple products are used by the powerful concerns cutting prices in such a way as to create the impression -that these smaller competitors Delpheon $75 Model are overcharging the consumer on everything else in their stocks.These small units of distribution lose not only the sale on these prod- THE DELPHEON COMPANY ucts, but the confidence of the public.Realiz- BAY CITY :: :: MICHIGAN ing these conditions there can be no doubt in OR WRITE TO DISTRIBUTORS 16 THE TALKING MACHINE WORLD JULY 15, 1918 Columbia

Portable Grafonolas for Vacationists Why should folks go without their Grafonolas while they're away from home? Vacation -time is play- time-and what jollier companion could there be, for amusement and recreation, than one of these traveling - model Grafonolas? For dancing, for afternoon parties, for evenings about the camp -fire, for chasing away the blues on rainy days-vacation days simply multiply the need of cheerful music. They're light and sturdy and easy to get about, these compact Portable Models.People take to them the instant they see them. You should plan to see every vacationist in your town. Columbia Graphophone Company New York JULY 15, 1918 THE TALKING MACHINE WORLD - =_=17 Grafonolas

A Big New Field for Dealers Every now and then someone comes along with a new selling idea for moving goods-and how those goods do move! That's the net of t his "Vacations with Music" idea. It is a big thing for the live, aggressive Columbia Dealer who will push sales on the Portable Models this summer. It is such a sound selling idea! Of course, people want music on vacations-that's the time of all times for all the fun it is possible to crowd into 24 hours. But you've got to tell them about it -and keep on telling them.Better let us help you-with some of the snappy, catchy display material along these lines. It's ready- for you. Columbia Graphophone Company, New York Sell Foreign Language Records Small investment needed-quick turnover-good profit.Widely advertised.Write for details. International Record Department 102 West 38th Street, New York 18 THE TALKING MACHINE WORLD JULY15, 1918

HOW TO TREAT YOUR CUSTOMERS H. B. RAY WITH PATtIE FRERES CO. ELIMINATE LIST PRICE ON RECORDS Some Timely Pointers for Those Members ofAppointed Advertising Manager of This Promi- Victor Co. Announces New Plan to Avoid Con- the Sales Force Who Are Sorely Perplexed at nent Institution-Well Known in the Trade fusion in the Event That Record List Prices Times When Handling Their Customers Are Raised in Future-An Important Move The Pathe Freres Phonograph Co., Brooklyn, It costs your store money every time some-N. Y., announced recently the appointment of The Victor Talking Machine Co. announces one walks out without making a purchase.If H. B. Ray as advertising manager of the com-that in view of the increase in the price of cer- the goods are right then this tragedy is due topany, who assumed his new duties on July 1,tain records, and the uncertainty of the future the fact that the prospective customers weresucceeding J. H. McShane, who has resigned. as it will govern record prices, the company has, not handled correctly.One of the big depart- H. B. Ray is one of the best-known mem-decided to discontinue printing the list price on ment stores in New York tries to solve thisbers of the talking machine industry, and hasrecord labels, and thus avoid any possible chance problem by giving to every employe a chart on been associated with the trade for many years.of embarrassment on the part of dealers in col- He was previously advertising manager of thelecting any future increases from customers. which are listed various kinds of customers. Columbia Graphophone Co., and is recognized These customers arc separated into five groups, The company's announcement readsinpart: each requiring different treatment by the sales-as an authority on all matters pertaining to the"With the cost of material, the cost of labor The following is the chart: publicity end of the talking machine industry. and the cost of everything else going sky-high, people. Itis interesting to note that Mr. Ray's ac- GROUP 1 it must long ago have been evident to anyone The Customers How to Treat Them quisition to the Pathe forces completes a trium-that some time there would surely be an increase Tired and cross Patience in the prices of Victor products, and we pre- Unreasonable Good temper Fussy and nervous Quiet manncr sume the announcement to that effect made dur- Interrupting Assurance Ignorant Assurance ing the month of May was no great surprise to Excitable Assurance anyone concerned. Foreigners Assurance GROUP 2 "A difficulty which must always occur in such Patronizing cases was that it was impossible to clean the Aggressive Confidence in your ability slate overnight.In the case of record catalogs, Inquisitive Knowledge Skeptical Common sense for instance, there was nothing to do but 'tip Talkative Common sense Insulting Common sense in' printed slips announcing the increase of our GROUP 3 catalog list prices from 75 cents to 85 cents and Cautious Belief in your goods from $1.25to$1.35, on ten and twelve -inch Critical Knowledge of value of goods Indifferent Care in presenting goods double -face records respectively.Quantities of Bargain Hunter Convincing manner advertising literature and quantities of records Silent Convincing manner Penurious Convincing manner already distributed bore and, still bear the old GROUP 4 prices,but -since the whole world has been Timid Sympathy educated to raised prices ever since August, 1914, Sensitive Gentleness Dependent Helpfulness no serious embarrassment is occasioned when it ADeafbsent-minded Suggestion An effort to think for them becomes necessary to charge more for an article Old ladies An effort to think for them than the price formerly known. Undecided An effort to think for them Children Kindness always "Because no one can foresee exactly what con- GROUP 5 ditions may have to be met while the country Decided Gratitude is at war, we shall discontinue printing our list Pleasant Gratitude Intelligent Gratitude price on the record labels.This will avoid all Common Sense Gratitude future embarrassments and facilitate the chang- When a sale is lost, or when a customer does Herbert B. Ray ing of prices under any circumstances without not seem thoroughly pleased, refer to this chart virate of well-known talking machine men who haranguing with the customer on account of and put the customer under one of the five clas-formerly held important executive posts in thislists printed upon records." sifications.Then ask yourself whether you han-field and who are now associatcd with the Pathe dled that customer as one of the salespeople inFreres Co., these three men beingGeorge W. that New York store would have done, were heLyle, assistant to President Widmann, of the RECORDS BY AMPARITO FARRAR or she in your place.If you read over thisPathe Freres Phonograph Co.; George P. Metz- ColumbiaCo.ReleasesFirst Recordingsof chart several times you will soon familiarizeger, of the Hanff-Metzger Advertising Agency, This Artist and Metropolitan Opera Orchestra yourself with it,says the Emerson Spotlight.who is in charge of the company's publicity, and Then it will be a simple matter to know how toH. B. Ray, the new advertising manager. All The ColumbiaGraphophoneCo.hasan- treat a customer in the right way. of these veterans of the industry were formerly.nounced the addition to its recording library of working together, and the fact that they havethe Metropolitan Opera Orchestra and Miss Why not patriotic concerts in your wareroomsagain joined forces insures maximum co-opera- AmparitoFarrar,a these days, Mr. Dealer? Why not try them? tion and service for Pathe jobbers and dealers. well-known ' concert soprano.Records by this orchestra and by Miss Farrar are an- Ward's Khaki Moving Covers nouncedinthe new July list which went PROTECT YOUR MACHINES FROM ALL on sale June 20. T h eMetropolitan KINDS OF WEATHER OperaOrchestrais and will enable you to deliver them one ofthebest- free from dust, scratches, bruises knownmusicalor- and all other finish destroyers ganizations in t h e Our covers are faced with Standard Khaki, country, and the Co- lined with a heavy grade flannel, interlined lumbiarecordof with an exceptionally good grade of heavy Faust's famous Ballet cotton or felt, diagonally and closely quilted, Music will undoubted. and manufactured according to the usual ly meet with a ready Miss Amparito Farrar superior " WARD New London " quality. sale to music lovers in all parts of the country. Miss Farrar is a native of Oregon, and studied Grade "D", medium size,$6.00 in Paris, London and Berlin.She has been very Grade "D", large size, $6.50 successful on the concert stage, and made her Grade "K", medium size, $8.00 debut in the Columbia library with a record, Grade "K", large size, $9.00 featuring "Sweet and Low" and "Mighty Lak Carrying Straps: No.1 $1.00; No. 2 $2.00; No. 3 $3.50 a Rose."Both of these additions to the Co- ORDER SAMPLE COVER ON APPROVAL lumbia library are exclusive Columbia artists. With Name of Machine silk embroidered on any Cover; extra,__ 30c. With Dealer'. Name and Address. first Cover; extra $1.15 Same on additional Cover., each extra 60c. Write for booklet WORTH REMEMBERING "Whatever your wages may be in dollars per THE C. E. WARD CO. week, per day, per hour, remember you are (Well-known Lodge Regalia House) working for two-your employer and yourself. 101 William St., New London, Ohio Be as fair to him as you expect him to be to f Rubberized Covers ,Grade "D," Cover with No. 3 Straps. Also"Manufact rr you,think, anticipate, plan,suggest, and the and Dust Covers for the Wareroom salary question will be solved." The Talking Machine World, New York, July 15, 1918 DEALERS

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Otto Heineman Phonograph Supply Co., Inc. 25 West 45th Street Heineman New York City Meisselbach Sign this and mail it to us today Motors =OMNI, =NEM, MOINE* Tone Arms Otto Heineman Phonograph Supply Co., Inc. 25 West 45th Street Sound Boxes New York City Gentlemen: Dean Place us on your monthly mailing list

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,., JULY 15, 1918 THE TALKING MACHINE WORLD 19

"THE GRAFONOLA IN THE SCHOOL" nola in Social Dancing"; "The Grafonola in In- REVOLVING WINDOW DISPLAY terpretative Dancing"; "The Columbia in Rural Interesting Volume, Copiously Illustrated, Is-School Music"; "Folk Dancing inthe RuralHas Been Prepared by Pathe Freres Phonograph sued Under Above Title, Which Should MakeSchool"; "The ColumbiainModel Training Co. for Utilization by Dealers a Wide Appeal When Properly Distributed Classes"; "The Grafonola in Community Sing- ing"; "The Columbia Operatic Records" and Theadvertising departmentofthePathe The educational department of the Columbia"The Columbia in Music History." FreresPhonograph Co. has just adviseddealers Graphophone Co., New York, has just issued Each one of these important subjects is ac-that ithas prepared a revolving windowdisplay an impressive and profusely illustrated publica- companied by a brief description of the par- tionentitled "The Grafonola inthe School,"ticular use of the Grafonola in the respective which contains valuable information regarding fieldfeatured. Appropriateillustrationsto- the use of the Columbia Grafonola from an edu-gether with a short list of records at the bottom cational standpoint. of each page make this volume valuable to deal- The first page is entitled "Music Is a Neces- ers interested in the possibilities afforded for the sity," and presents the following phrase by Wm. development of Columbia business in the educa- E. Gladstone:"Those who think music rankstional world. among the trifles of existence are in gross error, because from the beginning of the world down ANOTHER DOEHLER ADDITION to the present time it has been one of the most forcible instruments of training both for arous-Ground Broken for Erection of Ten -Story Build- ing and governing the mind of man."The il- ing in Brooklyn-Made Necessary by Growth lustration on the page shows a song leader at of Trade With This Progressive Concern one of the cantonments rehearsing the U. S. Army boys during their regular song period. Ground has just been broken for the new addi- Two pages are devoted to the use of thetion to the Doehler Die -Casting Co.'s Brook- Grafonola by children in the home and in thelyn factory on Court and Huntington streets. kindergarten, these pages being appropriately il-This additionwill cover 150feet on Court lustrated. "The GrafonolainStory -Telling" street and 200 feet on Huntington street, and features the Thornton Burgess Bed -Time story will be ten stories high; actually doubling the records, which have attained wide success.Co- present capacity of the plant. lumbia patriotic records are presented under the Constructionwillbe of steel and concrete heading of "The First Step in Preparedness forthroughout, to conform to the general charac- a Singing Army," showing the pledge of alle-ter of their present massive structures, the last giance by the school children to the flag andaddition to which was completed and has only to the republic for which it stands; the Grafo-been occupied since September 1. Featuring the Pathe Trade -Mark nola furnishing the music for the brisk march Newly perfected types of automatic die-cast-which features the world-famous Pathe trade- that is played after the salute. ing machinery are now in process of construc-mark, the red rooster.This display works by Other interesting pages in this publication fea-tion, ready to be installed in the new building.electricity, and as indicated by the accompany- ture the "Grafonola in the Grades"; "The Co-which is to be ready for occupancy before the ingillustration, combines attractiveness with lumbiaPenmanshipCourse";"Co-ordinatingsummer is over. practicability, as it not only attracts the atten- Music With Other Subjects"; "The Columbia in While the greater portion of the company'stionof passers-by,but also. impresses upon the Flag Drill"; "The Columbia in Folk Dances";activities are devoted to Governthent and warthem the pleasing appearance of the Pathephone "The Grafonolainthe High School"; "Thework therequirements of theregular trade model 25. Grafonola in Music Appreciation"; "The Colum-which in the main is now also for Government biaGrafonolainModern Languages"; "Thewar consumption, are receiving the usual atten- Don't neglect getting in touch with the public Columbia in Commercial Studies"; "The Grafo- tion. through advertising this summer. Get the Benefit of the big business doing right now on both talking machines and records by handling SALTER Felt Lined Cabinets

These two styles are not only remarkable outfit sellers but are equally attractive to people who have cabinet machinesbutneed morerecord storage capacity.

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SALTER MFG. CO. No. 19.Cabinet 337-49 N. Oakley Boulevard No. 111.Cabinet (Opened) (DOUBLE DOOR FRONT) For Columbia $50.00 Machine Made especially to hold the Victor-Victrola,No.1XA CHICAGO, ILL. 33Y2 inches high.Top, 23 x 19!2 inches 20 THE TALKING MACHINE WORLD JULY15, 1918

We Offer An Unusual Proposition To Dealers It doesn't matter what make of phonograph you are now handling, you owe it to yourself to investigate what we have to offer you. We have developed a great talking machine co-operative plan- one that enables the aggressive dealer to make big money on quality talking machines. We are staking our money and our reputation on this proposition to establish successful talking machine dealers in every community. In this advertisement we illustrate Model No. 3-our big seller. Itis stately in design, wonderful in tone, and is sold under our guaranteed service.It sells for $125.00, and unquestionably represents greater value than was ever offered at this price. This machine is one of the big factors in our co-operative selling plan. Two additional models-ModelNo. at $90.00, and Model No. 5 at $65.00, give the MANDEL dealer three popular priced machines, all of which embody high quality coupled with big value to the consumer. What we offer you, Mr. Dealer, is liberal terms, liberal discounts, big profits, and our guarantee of absolute satisfaction to every ultimate purchaser of a MANDEL Phonograph. Act quickly. Write for our complete proposition. We are closing up territory at record speed. Mandel Manufacturing Company

General Offices: New York Display Rooms: 501-511 So. Laflin Street 41 Union Square Model 3 CHICAGO, ILLINOIS NEW YORK CITY, N. Y. $125.00 JULY 15, 1918 THE TALKING MACHINE WORLD 21 Artistic Window Displays That Arouse Public Interest In Talking Machines and Records The talking machine industry has always beenof imitation foliage and makes a pleasing con- display of this kind means records in the tongues thoroughly awake to the importance of makingtrast to the treeless and grassless section of the of the different nationalities shown are available retail window displays highly attractive to pass- usualcity downtowndistrict. A handsomein this store, and it seems highly probable that ersby.This month instead of outlining sugges- picture ofone of the Columbia artists lends awhen the costumes portrayed are true tolife human touch tot h e in every detail (as they are in this case) that effect. the window should prove of decided interest to T h e third illustra-the foreign element in any community.Inci- tion portrays awin- dentally this window is arranged in such a way dow designed by C. C.as to link up perfectly with the national adver- Baker,of Columbus,tising of foreign records done by the Columbia 0.It is particularly Co. worthy of notice be - All four of the window displays herewith re -

Lipman, Wolfe & Co. Display, Portland, Ore. tions for window decoration we are reproducing causeitcarries o u t several excellent displays in order that dealers t h eclassical atmos- throughout the country may get a concrete ideaphere that should be of what their fellow merchants are doing to always present when attract public interest in the talking machine period models are dis- and talking machine records.These illustra-played. Naturally tions may be stimulative to those who overlook these higher -priced

Window Display of Ashdown Hardware Co., Ltd., Winnipeg models appeal to peo-produced exemplify the value of "getting away" pie of artistictern-from the all too prevalent practice of placing two perament or whoor three different models of machines in the win - aspiretoit;andin dow and pasting a couple of record posters on either case the periodthe glass pane.It is hard to conceive of a time modelinawindow or a place where the simple display of machines

rag

Unusually Artistic Window Prepared by C. C. Baker, Columbus, 0. the value of the window as a sales and pub- displayisshown to licity medium. besteffectwhen The first illustration is that of a window used placed in an environ- by Lipman, Wolfe & Co., of Portland, Ore.It ment of the plus ultra is really more, than a window display, as it in- s o r t. The window cludes a feature that is in nature more of an shown here is certain- invention.The center of window isarelief ly in accord with the reproduction of the exterior of the Lipman,graceful lines of the Wolfe store.Well -dressed mechanical dolls are period model and made to pass in one entrance to the miniature merits high praise. store and come out of another, each doll carry- The fourth picture ing Victrola records.In line with the central showsa window of Display of theHomeFurniture Co., Braddock, Pa. display, the rest of the window is devoted to the Home Furniture Co. in Braddock.The en-in a window is warranted because window space various types of Victrolas and the latest records. tire floor space in the window is given up to flatis very expensive and therefore should be used The window in its entirety is a very clever piece models of men and women clad in the nationalonly in a way that will be productive of the best of work and attracted extraordinary attentioncostume of many foreign nations.Of course a results. because of the continually moving figures that arrest the eyes of everyone going by the window.This deviceisthe invention of H. A. Willard. Talking Machine Hardware The second illustration shows a window of We manufacture hardware for all styles of cabinets the J. FL Ashdown Hardware Co., of Winnipeg, Lid Supports Door Catches Sockets Needle Cups Sliding Casters Tone Rods Canada, in which good use has been made of Needle Rests Continuous Hinges Knobs, etc. artistic and brightly colored placards, each one concentrated on one point, such as the individ- BEST QUALITY LOWEST PRICES ual qualities of the Grafonola or the particular WEBER-KNAPP COMPANY - Jamestown, N. Y. merit of a certain record.The background is 22 THE TALKING MACHINE WORLD JULY 15, 1918

A Finished Product

Early American Queen Anne Console No. 1 NOT ALMOST AS Console No. 3 GOOD BUT BETTER -in so many ways that on MERIT this unusual line cannot help but outsell -and stay sold- BECAUSE-of its exceptional clearness in the reproduction of any record -without extra parts- BECAUSE-For the money-there has never been offered such real value in design, construction, finish, motor and equipment- BECAUSE-THE WIDDICOMB n dealer has solittle motor trouble- BROKEN SPRINGS BEING UN- KNOWN- BECAUSE-Our electric motoris different and absolutely reliable and runs perfectly on any current-the only motor which does- BECAUSE-The all wood horn-Bal- Queen Anne anced cover support-Record files- No. 6 Automatic stop-Jewel points-are all of the very best. The tone control can be set at any volume or volume can be controlled from a distance. BECAUSE-The factory behind THE WIDDICOMB has a reputation for reliability since 1865. Quantities of Widdicombs Are Ready Send for literature NOW and protect yourself at PRESENT prices. ELEVEN MODELS Table Types $150 to $225 Upright Cases $100 to $250 Phonograph Division

Ir Widdicomb Furniture Co. Adam Console Li No. 2 GRAND RAPIDS, MICH. Chippendale JULY 15, 1918 THE TALKING MACHINE WORLD 23 TALKING MACHINE MEN ATTEND ROTARY CONVENTIONthe Edison convention in New York, June 6 and 7. Mr. Blackman afterwards visited Atlantic Jobbers and Dealers From Various Sections of Country Visit Kansas City for Meeting and Are City and Washington, D. C., stopping in Chi- Entertained by Local Men-Dealers Making Strong Bids for Business-News of the Month cago for several days on his return. Harold Masters, of the order and service de- KANSAS CITY, Mo., July 5.-Most of the talking much favorable comment from all music trade partment of the Edison wholesale, has left for machine dealers have been busy entertaining themen who attended the Musical Round Table ofFort Leavenworth to enlist in the Signal Corps. guests which the international convention ofRotarians held at the Salon Mora.With ref- Rotary Clubs brought to Kansas City. Not onlyerence to talking machine conditions in CanadaVICTROLA LEADS TO COURT DISPUTE a great many men engaged in the talking maMr. Stanton, who is an Edison jobber, said: chine trade visited the retail shops, but the con-"We have recovered from the war depressionCity Marshal Forces Way Into Apartment to cert rooms were filledwith Rotarian musicentirely and more recently from the serious re- Seize Machine and Is Summoned to Court on lovers from all vocations.During the Rotarystraining influence of our boys coming back Assault Charge-Judge Upholds Him Week, which commenced June 24, the Paulistfrom the front.Our determination to win the Choir presented two evening entertainments atwar, however, does not leave us unmindful of The right of a City Marshal, armed with a the Auditorium Theatre.The Columbia Grafo-the home needs and the education of the chil- writ of seizure, to break into a home in order to nola Shop is anticipating a big business in thedren, in which, of course, music plays such anseize a Victrola upon which instalments had Paulist records for this reason."We have al-important part.Business in our line can belapsed, came up for decision before Magistrate ready begun to experience a growing demandsaid generally to be very satisfactory in volume. Simpson inthe Harlem Court in New York for the story records of Thornton Burgess,"The fall outlook has everything in its favor." City recently, and the City Marshal was upheld said D. M. Guthrie, retail sales manager, "and B. J. Pierce, manager of the Victrola depart-in his action. since his talks to children in the parks duringment of the J. W. Jenkins' Sons Music Co., has On June 4 Samuel A. Sherman, a Victrola Rotary Week the sales are showing a markedleft on a brief business trip to Tulsa, Okla. dealer of 2138 Third avenue, brought suit against increase.Conditions in all lines are very good GlenEllison, Scotch baritone,willgive aa man named Prakesch to recover a Victrola with us." number of tone test recitals among the Edisonwhich he had purchased on the instalment plan, The Starr Piano Co. is featuring its trenchdealers in Kansas City and vicinity during Julyand upon which payments had lapsed.The ma- and camp outfits in talking machines and rec-and August. chine was in the home of Mrs. Emily Sigmund, ords.An unusual and attractive window dis- The H. W. Lee Music Co., of Enid, Okla.,29 East 177thstreet, and she was therefore play draws the attention of the passers-by torecently performed a patriotic service worthymade a co-defendant in the suit. the added pleasure which one of these outfitsof comment.Mr. Lee and hisentireforce The action was undefended and judgment was would bring to soldier or camper.The back-closed the store for a week or ten days andobtained by Sherman. A writ of seizure was is- ground and part of the floor is covered withwent into the wheat harvest fields to help. sued and placed in the hands of City Marshal mossy rocks while a miniature lake occupies W. L. Eshelman, of the Eshelman Music Co., Kemp, who, accompanied by a clerk, went to the foreground.The machine with records isSt. Joseph, Mo., was in town attending the Ro-seize the machine.Mrs. Sigmund refused to encased in an olive drab case. tary convention.Mr. Eshelinan is president ofadmit the City Marshal, and he called a police- A. A. Trostler, of the Victrola department ofthe St. Joseph Rotary Club. man who upheld him in his demand for admit- the Schmelzer Arms Co., finds the conditions George E. Mickel, a Victor jobber of Omaha, tance. The result was that the Marshal was of a month ago unrelieved, the inadequate sup- Neb., and his wife, also Lester Burchfield, ofcompelled to break in the door, and was then ply of stock being the only drawback to a rec-Sanger Bros., Dallas, Tex., were guests of A.attacked by Mrs. Sigmund, who was finally re- ord -breaking season. As itis, June of thisA. Trostler during the week of the internationalstrained by the policeman.The, machine was year will make a very favorable showing.Miss convention of Rotary Clubs. then seized and removed. Leona Carter has been added to the sales force Harry Beach, assistant sales manager of the Mrs.Sigmundsubsequentlysecuredsum- of the department. Victor Talking Machine Co., Camden, N. J., wasmonses for Kemp, his clerk and the policeman, Miss Marie Henel, of the Victrola department a visitor to this city last week. charging that they had insulted her and show- of the Schmelzer Arms Co., was married Sat- M. M. Blackman, manager of the wholesale de-ing bruises as proof of her charge.The court urday, June 22,at Nevada, Mo., to Willardpartment of the Edison Phonograph Co., hasrefused to Bayne, connected with the base hospital at Jef-just returned from an Eastern trip lasting aboutthat the City Marshal, when armed with the ferson Barracks. St. Louis. three weeks.Mr. Blackman, in company withproper writ, was empowered to enter the prem- The Schmelzer Arms Co. erected a booth onW. M. Hinde and C. T. Cunningham, attendedises in the fulfilment of his duties. the sidewalk in front of the store for the sale of War Savings Stamps, known as "The Torch of Liberty," and used during the official W. S. S. day, June 28. Ralph E. Wood, formerly of Chicago, and for A Message to the past eight months in the Victrola department of the Jones Store Co., has gone to Camp Phonograph Dealers Funston, Kan., where he will enter the service. "Patriotic records continue favorites with the People shop around nowadays before public, judging from sales," said Mrs. Nellie buying their Phonograph. Williams, manager of the Victrola department of the Jones Store Co."Since Christmas we The Phonograph buyer to -day is demand- have received a reasonable supply of machines ing better musical value than ever before. and records, but they have not lasted a reason- You have to show them that uours has the able length of time."A. R. Willey, who makes use of his Spanish to further sales among the best musical quality. Mexican and foreign element has worked up a Can you meet this demand ? very successful trade.The people love music and are very easy to wait on, according to Mrs. The BLISS REPRODUCER with its treated silk diaphragm is Williams, for they know what they want and in- both musically and mechanically correct. dicate it by "Yes" or "No" without a lengthy conversation.The only trouble is that they By carrying BLISS REPRODUCERS in stock you can make have to be held back or one customer will take many sales that would otherwise go to your competitor. the whole stock of Mexican and Spanish rec- This isthe reason why so many dealers carry BLISS RE- ords. As an example, Mrs. Williams cited a case where she had just received about fifteen PRODUCERS. records out of a much larger order, and a cus- Money is not made on lost sales. tomer was selecting a number.All of a sud- den he glanced up and seeing another Mexican We are featuring other Phonograph Specialties-among them the Disk- coining, grabbed the fifteen in his arms crying, Lite, a lighting attachment for any phonograph. "1 taka all dees." The Phono-Lite, an automatic lighting attachment for the New Edison. The Edison Retail Shop has been having an Edison Diamond Points.Edison and Pathe Sapphire Points. unusually good month.B. P. Woodward, sales manager, has recently purchased a new Marmon WRITE US FOR DEALERS' PRICES "Six," though but just recovered from a serious automobile accident. WILSON -LAIRD PHONOGRAPH CO.Inc. H. G. Stanton, vice-president of the R.S. Factors and Distributors of the BLISS REPRODUCER Williams & Sons Co., Ltd., of Toronto, Canada, was in Kansas City attending the Rotary conven- 29 West 34th Street NEW YORK CITY tion.Mr. Stanton read a paper on "Music Dur- ing the Great \\Tar and A ftcr," which attracted 24 THE TALKING MACHINE WORLD JULY 15, 1918

Are You Neglecting Any Prospects?

TATION in life or worldly wealth has no bearing on a person's appreciationof the beauties of good music. A dealer in a small Southern town is selling Amberolas far more rapidly than his jobber can supply him because he believes that every family wants music and is willing, if necessary, to make sacrifices to get it. He is in a territory that has been thoroughlycanvassed' by talking machine men, but his experience shows that people who must make a genuine sacrifice for musical enjoyment want the best or nothing.'He proves daily that the New Edison Diamond Amberola will bring to the home the best music at a price within the reach of everybody. Edison dealers, don't permit outward appearances to deprive hundreds of families of the advantage of good music.

THOMAS A. EDISON, Inc. ORANGE, N. J. JULY 15, 1918 THE TALKING MACHINE WORLD 25

Headliners ! Nora Bayes-Al Jolson Harry Fox-Farber Sisters-Van and Schenck. A new Columbia Record by every one of these top-notchers, this month. Columbia Graphophone Co. NEW YORK

DEVELOPING TRADE IN SUMMER rent in this matter will sell plenty of records,months than at any other season of the year. hold his trade, and enter the fall season with a "The fellow who is so narrow, short-sighted Some Pertinent Suggestions by J.I.Carrollwell -ordered department, equipped to increaseand unprogressive astofollow the opposite Showing How Dealers Should Take Advan-his sales, double his profit and surround himselfcourse will drive away, utterly undo any good tage of Trade Opportunities in Hot Weatherwith a satisfied and appreciative stream of cus- he may have accomplished, and find his depart- tomers. Some dealers have told us they sellment at the approach of the fall, season badly, J.I.Carroll, assistant sales manager of themore records during the spring and summerif not irreparably, shattered." Emerson Phonograph Co., recently sent out to the members of his sales staff the following interesting bulletin which gives his ideas regard-MANY WAR WORKERS KEEP NEWARK TRADE PROSPEROUS ing spring and summer business, and which con-Employes of Shipyards and Munition Factories Generous Purchasers of Talking Machines and tains many logical and sales -stimulating sug- Records-New Edison Selected for Madison, N. J., High School-General News gestions: "There is a tendency among some dealers, as NEWARK, N. J July 6.-The talking machinemanager of the department, is pleased with the the summer season approaches, to either reducetrade of Newark closed exceptionally good busi-outlook. The Columbia and Sonora are handled. their normal purchase of records, or, in someness for the first half of the year.June proved The Chalmers Co., who have a number of few cases, to discontinue purchasing new re-especially good and, but for the shortage ofstores in this territory, report a good volume of leases entirely until along toward September. records which appears prevalent in this terri-business closed for the first half of the year. "Why does the dealer follow this demoraliz- tory, the dealers have no complaint. The demandforpopularrecordswiththis ing, thoroughly unnecessary, and decidedly un- Newark was never more prosperous than atcompany has been very heavy.However, the wise policy?He'lltell you people don't buypresent, wages being high in all industries, espe-company having fivestores must carry quite records in the warm weather, whereas, as a mat-cially so in the shipyards and the plants doinglarge stocks so they were able to meet most of ter of fact, the trouble lies almost entirely Government work.This labor element, whichthe demands.The house himself. He lets up inhis effort, allows hisseveral months ago was not so permanent, ow-the Victor line exclusively. stock to run down, and, in consequence, noting to men constantly changing their jobs, has The Edison Shop, 861 Broad street, is finding having the latest numbers, and having breaks innow settled down.The number of cash salesbusiness good and the cash transactions as well his stock of prior numbers, his trade becomesare large and the instalment business is beingas the size of the payments have been very convinced of the absence of service on up-to-done with large first payments and upon good gratifying. Le Baron M. Huntington, vice- the-minute songs and dances, falls away, andmonthly terms. president and manager of Phonographs, Ltd., his record department suffers.Such a dealer One thing that has made record sales goodwho conduct the Edison Shop, is quite pleased cannot escape his responsibility.He frequently isthe fact that the Prudential Life Insuranceover a recent sale he made to the high school places the blame everywhere, but itrightfullyCo. has a number of quartets on thestreetof Madison, N. J., where the New Edison was belongs-directly with himself. who attract the passers-by so that salesmenselected unanimously after a series of demon- "Fortunately, the percentage of such dealersand saleswomen can dispose of War Savingsstrations had been given. is small, almost invariably they are the small Stamps. The most popular songs with this H. J. Smith, the well-known jewel specialist, ones who lack enthusiasm, initiative, imagina- group are "Keep the Home Fires Burning" andwho operates a laboratory at 833 Broad street, tion and progressive ideas; the kind that don't"There's a Long, Long Trail." These samehas just returned after several weeks spent in know how to take advantage-because of toosongs were sung in chorus by all the childrenCanada at a record laboratory. limited vision-of splendid opportunity to im-in a recent parade in which they appeared. John LeonardJ.Rheinhardt, manager of Jacob prove, develop and render more profitable theirMcCormack sang the latter number in one ofDoll & Sons, states the sales of Pathe machines Emerson departments. his concerts here recently as well as "God Beduring the month of June were good.Most of "The spring and summer months are logical With Our Boys To -night," another record hav-the sales have been marked by the size of the times for the sale of popular records-the Emer-ing large sales. cash payments. son kind.People are brighter, freer, happier The talking machine department of the Otto Dealers are feverishly placing their orders for and gayer than at any other time of the year.Wissner warerooms is feeling a good demandfurther stocks of machines as the local agents What is more natural than music-snappy, live-for both machines and records.\V. H. Paullin,feel the fall will see a distinct shortage. ly, pretty music-to meet the demand of such light-hearted temperament? "Comparatively few folks have summer homes; only a small portion-some young folks-leave on vacations --and short ones, too-in conse- AUTOMATIC STOPS quence, the home remains intact, and entertainment must be furnished, and the phonograph supplies it. The simplest and most efficient Automatic "Where people have summer homes, the pho- They give excellent nograph is sure to he found.Again records are Stop on the market. necessary.Urge the dealer to go after the sum- service, are easily installed and are absolutely mer record business harder than ever. Show him how.Let him resort to novel advertising guaranteed. methods. The enterprising dealer who uses sound judg- Send 50 cents for Sample Stop COTTON FLOCKS .. FOR .. Record Manufacturing 38 South Street KIRKMAN ENGINEERING CORPORATION, 237 Lafayette St., New York THE PECKHAM MFG.CO.,, NEWARK. N. J. 26 THE TALKING MACHINE WORLD JULY 15, 1918 THE TRADE IN BOSTON AND NEW ENGLAND JOHN H. WILSON, MANAGER, 324 WASHINGTON STREET, BOSTON, MASS.

BOSTON, MASS., July 3.-The dealers' monthlyfarm up at Acton, owned by one of his relatives,accepted a position with the Community Motion meeting atthe Columbia Graphophone Co.'sand when business is over he nightly turns his Picture Bureau, which works under the auspices Federal street headquarters was held the latter attention to farming with most encouraging re-of the Y. M. C. A. and which is furnishing en- part of June and, as usual, was an unqualified sults. tertainment for the men at the front and in the success.Manager Fred E. Mann presided. It Pleased With Results of Convention cantonments. Mr. Batchelder will be located was expected that Charles W. Harrison, one of Manager Silliman, of the Pardee -Ellenberger at Newport News, Va., for the present.The the artists making records for the company,Co., has been quite enthusiastic since his returnlocal trade will miss Mr. Batchelder; as he has would be present, but he was suffering from a from New York over the success of the Edisonbeen a favorite hereabouts.A. M. Hume, head cold; so in his place Henry Burr came over fromconvention, where everybody appears to haveof the house, is away on a vacation. New York.Mr. Burr sang eight or ten songshad a good time.He speaks with especial en- Interested in Radio Work and was accompanied by Fred Phillips, of thethusiasm of the success achieved by Mr. Edison Elton Taft, Jr., son of the head of the Eastern Leo Feist Co.The August monthly records in so disposing of the new velvet re -creations atTalking Machine Co., has been away from the N% ere tried out and the dealers were delighted the convention as to completely equip one ofhouse for the past two weeks, for, having be- with them.0. F. Binns, in charge of the rec-the transports with a full Edison outfit. Mr. come interested in radio work, he is studying ord department for the company, came overSilliman, in speaking of business, said the otherhard preparatory to attaching himself tothe from New York also and gave the company anday that the proof of what his department is service.Wholesale Manager Billy Fitzgerald is illuminating talk which was full of good advice doing is seen in the fact that June had provedplanning to go to Camp "Tis Ours" in Maine for the dealers.As the meeting was held to-to be way ahead of the same month of a yearsome time in August, where he has been for ward the end of the month not quite as manyago, and he paid a special tribute to his fieldseveral summers. dealers were present as on the last occasion. men for the hard work they had putinto Camping at Long Pond, Me. Active Times With L. M. Pierce Co. help achieve so excellent a result.F. S. Boyd, Richard Nelson, Southern New England rep- Manager Hotschke, of the L. M. Pierce Co.,of the traveling staff, will be the first to getresentative of the Sonora, motored down to Har- Springfield and Holyoke, was a Boston visitoraway on a vacation and he will probably spendrison, Me., a few days ago accompanied by his a short time ago and he made an excellent re-his time somewhere in Maine. wife, where they are the guests of Mr. Nelson's port of business conditions at the two talking Visited Columbia Plant at Bridgeport father atthelatter's camp on the shores of machine stores, which he operates.The com- Arthur Collins, of the repair service depart-Long Pond, near Sebago. pany has lately added the Pathe line, and Mr.ment of the Columbia Co., has been spending a Takes on the Pathe Line IJotschlce'svisit was largelytoconfer withfew days at Bridgeport, where he has been de- The North Shore Phonograph Co., at Glou- Wholesale Manager Ainslie, and to make a se-voting his time to studying the new motor andcester, is one of the latest houses to take on the lection of Pathe machines.These goods have the new automatic stop with which the newPathe line.This place has been visited by a just been shipped from theHallet & DavisColumbia models are to be equipped.Itisa number of the summer residents of that aristo- establishment. Mr. Berwick isin charge ofcommendable plan of the company to invite allcratic summer residential section, all of them the Holyoke store which, like the Springfieldthe repair men at various times to the factoryanxious to study the merits of this machine. store, is well arranged to meet the demands of inthatConnecticut cityfor the purpose of New Emerson Dealers customers. familiarizing themselves withthese new de- The Emerson 'Co.is making great progress Outing of Oliver Ditson Co. FOrce vices which Manager Fred E. Mann says ,arewith its new nine -inch record in the territory The Oliver Ditson Co., which handles the Vic- destined to play so important a part in further-supervised by Manager Oscar W. Ray. Among tor line, gave an outing toits employes Sat-ing the popularity of the Columbia product. the new dealers to handle this record are the urday, June 29, which consisted of a trip down Edwin M. Morgan Joins Forces Chamberlain Co., of New Haven, Conn.; Ather- Boston harbor and among the islands.Henry Edwin M. Morgan is one of the newcomerston Furniture Co., at Lewiston, Me.; Henry W. Winkelman, the manager of the Victor depart-to join Manager Mann's Columbia staff in thisUpham, at Malden;J.L. Charlifoux Co.,at ment, and all his staff were present, and amongcity.Mr. Morgan comes to the company withLowell; Great Eastern Furniture Co., at New the youthful guests who made many friends wasa high reputation in business circles and he hasBedford; Otis Skinner, at Bangor, Me., and F. the young son, clad in nautical attire, of Otto A.many friends in Boston where he has been inF. Foss, at Portland, Me. Piesendel,Manager Winkelman'sright-hand business off and on for a number of years. He John Alsen Heard From man. will have charge of Suffolk and Norfolk coun- George Lincoln Parker returned to Boston Manager \Vinkelman makes a most encourag-ties, a territory lately in charge of W. A. Hine,well satisfied with the success of the Edison ing report of his Victor business which for thewho has resigned. convention at which he was accorded distin- month of June went way ahead of this time a Warren Batchelder in New Post guished honors. He says the new velvet re -cre- year ago.And business would be even larger Warren Batchelder, manager of the Victor de-ations are coming along very well and there has were the goods to be had from the factory.Mr. partment for the A. M. Hume Music Co., has been quite a number of the owners of Edison \Vinkelman is spending the summer at a largesevered his connection with this house, havingoutfits calling at his warerooms to hear these

L' Vi vAliv1,v41 IV I V-,1.1/11,14,1ivinauti.kv v V V v V v v vv vA V Vv

Victor Dealers In New England Territory can rest assured thatEASTERN VICTOR SERVICE has their interests individually at heart, particularly with respect to the securing of Victor stock.Our aim is to help the Victor dealer make the most of the existing conditions. EASTERN TALKING MACHINE CO. 177 TREMONT STREET BOSTON, MASS.

riErninTAtyAllintifturniytvitruirntnivarmilnuff..M IT,Wri.. 1.11.1 Illinllintig/i/ 1111(111,/ VW 111111111( 111111111U111111 WU VIII mut 11111/ 111/I MU Val VIII UMn,1rnvrnvlmmI min unrt vat JULY 15, 1918 THE TALKING MACHINE WORLD 27 THE TRADE IN BOSTON AND NEW ENGLAND-(Continuedfrom page 26) new records.Mr. Parker's office lately received a postcard picture from John Alsen, the erst- while phonograph manager for this house, who is now with the 101st Engineers in France, showing himself in uniform.Alsen writes that he has gained considerably in weight since being Lansing Khaki Moving Covers abroad. New Columbia Dealers PROTECT VARNISH IN ALL WEATHERS Bates & Holesworth,furnituredealersat Framingham, have added a Columbia depart- and enable you to deliver your phono- ment to their establishment and they are planning to have a grand opening on the Fourth of graph free of blemishes of all kinds. July, or the day following.The house islocated near the railroad station and is very con- These covers are made of Government Khaki, interlined withheavy felt or venient both to business and the residential sec- cotton, fleece -lined, quilted and properly manufactured. Perfect protection tion.Mr. Holesworth recently was graduated in all weather. from the Wentworth Institute, where he prepared for service, and he is now in the South Made in Two Grades at one of the cantonments. No. 3 Carrying Another new Columbia dealerisCarbone Strap Shown in Brothers, four of them, who have opened an Cut Write for Prices and Descriptive establishment at 1731 Washington street.Three Catalogue of the brothers will hustle on the outside for business and the store will be in charge of the Use the Lansing Khaki Moving Cover fourth brother, Prince Napoleon, whose name alone ought to draw business.Prince Napoleon and your delivery troubles will beover. probably bearsthedistinctionof beingthe smallest Columbia dealer in the country. Miss Clark in Charge at White's E. H. LANSING As anticipated last month Fred L. MacNeil 611 Washington St., BOSTON has found himself in service, and supplanting him as manager of the talking machine depart- SAN FRANCISCO OFFICE, Room 530 CHRONICLE BLDG. ment at the R. H. White Co. is Miss Minerva WALTER S. GRAY, Manager Clark, who has lately been with the Aeolian Co. Earlier in her career in the business Miss Clark was a demonstrator for the Columbia people. records.The interior of the store is admirably well as his elder brother, Russell S. Steinert, Francis T. White, manager of the Edison and arrangedtohandlebusiness,saysManagerwas an usher at thefuneral of A. Shuman, Victor department of the C. C. Harvey Co., isAinslie, and in a series of open compartmentsBoston's big and philanthropic merchant the planning totakehis vacation somewhere indown one side of the store and on a raisedlatter part of June; and their father, Alexander New Hampshire the first week in August. A platform the various types of machines are con- Steinert, was named as one of the executors new accessiontohisstaffisMiss Marionspicuously displayed.This establishment is one and trustees of Mr. Shuman's will.Mr. Stein- Collyer. of the finest of its kind in Rutland. erts' wife \vas a daughter of Mr. Shuman. Booking Big Hallet & Davis Business Looks for Big Summer Business Much Interest in New Vocalion Record Wholesale Manager R.0.Ainslie,of the Manager F. H. Walter, of the Brunswick- The new record announcements of the Aeolian- Pathe phonograph and recordline,has beenBalke-Collender Co., says he is looking for bigVocalion went out this week and there has been meeting with marked success since he associatedbusiness following the end of the summer sea-much interestmanifestedinthe new discs. himself with the Hallet & Davis Co. in his pres-son, and for this there are ample indications atManager Hibshman has been spending the last ent capacity.Lately he made a trip among thethis time, as many of the company's dealersthree week -ends over in New York, where his Vermont dealers, and he was especially en-are reporting with good-sized orders.He hasfamily are making avisitat New Rochelle. thusiastic over the prospects in Rutland, wherejust taken on a new member of his staff, Miss Amos E. Russell, a member of Manager Hibsh- the Tuttle Co. has opened a new place especial- Florence Clemence, who formerly had been with man'sstaff,reports marked activityin every ly for the sale of talking machine outfits, the two other talking machine houses in the city. branch of the department.It may be remarked Pathe and Columbia lines being featured.The Victor Activity With Steinert & Sons Co. that at a recent luncheon of the Pilgrim Pub- store is known as the United Talking Machine Victor business with the M. Steinert & Sonslicity Association Mr. Russell was the singer, Company, and M. 0. Tyre!l is in charge. Man-Co. is keeping up very well, thanks in large de-using as a special number "Under the Stars and ager Ainslie has arrangedfor supplying thegree to the thoughtful, conscientious work putStripes."Messrs. Hull and Alfring, from the store with an initial invoice of forty-four Patheinto the business by Robert L. Steinert, who isNew York offices of the Aeolian-Vocalion forces phonographs and a large and complete line ofhead of the Arch street store.Mr. Steinert, asspent a few days in Boston lately. Oldest and Largest Manufacturers of Talking Machine Needles in the World-Thereareseveralreasons W. H. BAGSHAW CO., Lowell, Mass. 28 THE TALKING MACHINE WORLD JULY 15, 1918

HELPS FOR THE VICTOR DEALER WHERE OKEH RECORDS ARE MADE Send for Descriptive Circular Electrotypes for Booklet Covers Prepared bySpacious and Well -Equipped Plant Occupied in Victor Co. to Enable Dealers to Call Public Springfield, Mass., Which Is Under the Capa- DEMONSTRATION BOOTHS Attention to Less Known Records ble Direction of Messrs. Griffin and Kraemer AND RECORD CASES "SOUND MADE TO ORDER, In order to permit the individual dealer to The accompanying photograph presents the PROOF" FRANK B. CURRY call the attention of the public to some of the latest additions to the group of factories con- 19 Wareham St. Boston. Mass. less known records on his shelves, thereby off-trolled by the Otto Heineman Phonograph Sup-poration,which is one of the Heineman sub - setting in some manner the existing shortage ofply Co., Inc.This factory, which is located at sidiaries. popular records of the day, the Victor TalkingSpringfield, Mass., is the home of the "OkeH" Under the able direction of Thos. E. Griffin and Machine Co. has prepared a most elaboraterecords, manufactured by the Otto HeinemanChas. Kraemer, this factory at Springfield, Mass., series of electrotypes for folder covers.The is being equipped in electrotypes are designed for two-color print- a thoroughly efficient ing and are of the rich poster type so popular at a n d up-to-date man- the present time and likewise as effective. ner, machinery of the There are also provided electrotypes of deco- most approvedtype rative borders for center pages of folders, within having been installed the confines of which are to be set the list of for the production of records featured and details regarding them. "OkeH"records. This new Victor service enables the dealer Judging from the en- to have printed his own individual folderin thusiastic reception which he can feature only the records actually accorded these rec- in stock.The electrotypes of both covers and ords, itis safe to say inside borders are furnished at a price that will that this factory will serve materially to reduce printing expense. be obliged to work to capacity to turn out TO MANUFACTURE PHONOGRAPHS sufficientrecordsto The Colonial Phonograph Co., Sheboygan, meet the demand, but Wis., has been incorporated with capital stock the facilities that are of $10,000 to manufacture and deal in phono- n o w being provided graphs.The in.corporators of the new company ea c h department of are L. J. Jenkins, J. G. Olsen and Hugo Kaems. this plant will insure prompt service to the

Sidney C. Eastman, referee in bankruptcy, on , Heineman "OkeH July 12 directed the payment of the first divi- Latest Addition to Plants Controlled by Otto Heineman Phono. Supply Co. recordclientele,and dend to the creditors of the Republic Phono-Co., and is also the headquarters for the Inter-enable this record to attain country -wide popu- graph Co., of Illinois, bankrupt. national Insulating Corp., a recently formed cor- larity.

SELLING DELPHEONS IN ATLANTA Some Interesting News From Mr. Sunderland Which Tells of Activity in the South BAY CITY, Micu., July 6.-R. W. Gresser, sales manager of the Delpheon Co., of this city, re- "Perfection"UniversalTone Arm ceived this week an interesting letter from D. G. No. 9withPur-i-tonereproducer Sunderland, of the Delpheon Shop, Atlanta, Ga., inpositionforplayinglateralcut which contains statements that are rather un- records usual and exceptionally gratifying for this time of the year.He states that he has been closing a phenomenal business in his retail store at 117- 119 Peachtree Arcade, notwithstanding the fact that competition in that city is keen and active. PHONOGRAPH He mentions that during the first twenty days of June he sold sixty-two Delpheon table machines, and thirty-six cabinet machines, and a part of his letter reads as follows:"Our busi- MANUFACTURERS ness is jumping by leaps and bounds, and we are doing more business in our little store than I Our new PERFECTION Universal tone arms models 7, 8, 9, had ever hoped to do.Personal solicitation has and 10 are now ready for shipment.Our new PUR-I-TONE been the making of us, and we have four salesmen that do nothing but go from one door to reproducers models 6 and 7 that are attachable to these tone arms another.They are making a direct appeal to are ready for shipment in any quantity. the people, and that, I have always maintained, Our new Universal arms will play all makes of lateral and Hill and Dale records by a is the only way to sell goods." simple turn of the reproducer. We guarantee that the PUR-I-TONE reproducers will not only reproduce all records with perfect amplification of sound, but we also guar- WM. PHILLIPS AN INCORPORATOR antee a perfect reproduction of high pitched soprano voices on lateral cut records, and with extra fine clarity of sound. We have 50,000 sets of arms in 4 different forms ready Wm. Phillips, president of the Mutual Talk- for quick shipment, also 4 different models of reproducers that are attachable to these ing Machine Co., New York, is one of the incor- arms. PERFECTION Universal tone arms models Nos. 9 and 10 can be supplied with porators of the Central Mica Mining Co., which or without ball -bearing base, models Nos. 7 and 8 without ball -bearing base.These has been incorporated to act as direct repre- arms and reproducers are guaranteed to be the very finest that are manufactured for use sentative of mica mines inCentral America. on all kinds of phonographs. Write to us for quantity prices, advertising matter, etc. One of the other incorporators of the company is Harry Breidenbach. a prominent downtown broker. The offices of the company will be Mr. Edison Disc Dealer located at145 West Forty-fifthstreet, New It is up to you to prevail upon your jobber to handle PERFECTION York, and it is planned to carry in stock a large arms and reproducers, to play records other than the Edison on supply of mica suitable for the manufacture of machines that you sell.Our new FLEXI-TONE reproducer is the diaphragms. most perfect phonograph reproducer ever built, and you want them in your stock.Write your jobber and tell him that you must have Digest one motion before you tackle another. PERFECTION arms and reproducers. The mind resents gluttony, and rebels against overloads. Don't cram the brain with new problems if there are a lot of old ones left un- NEW ENGLAND TALKING MACHINE CO. solved. Manufacturers of PERFECTION Phonograph Accessories The Victor Talking Machine Co. has declared 16-18 Beach Street BOSTON, MASS. a quarterly dividend of 144 per cent. on preferred, and 5 per cent. on common stock, payable July 15, to stockholders of record June 12. JULY15, 1918 THE TALKING MACHINE WORLD 29

Designs and Construction UNICO Patented SYSTEM THE SALES BUILDER Unico Demonstrating Rooms Excel from Every Standpoint

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Patentedtocorrespond DESIGN with Unico Rooms Sectional Units adapta- CONSTRUCTION ble to any space All standard Oak, Ma- FINISH . . hogany and Enamels Allrecords always EFFICIENCY available instantly Moderate Equipment ECONOMY Cost Lower Operating Cost Prompt shipments from DELIVERY stock in all finishes

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DEMONSTRATING ROOMS U RECORD RACKS RECORD COUNTERS CCEILING DECORATIONS 0ARCH TREATMENTS The Unico System has Increased Sales and Profits for almost 1000 dealers

Send to -day dimensions ofyour available space.Plans and estimates for a complete department will reach you promptly THE UNIT CONSTRUCTION COMPANY RAYBURN CLARK SMITH, President Fifty-eighth Street and Grays Avenue, PHILADELPHIA,U. S. A. 40, 30 THE TALKING MACHINE WORLD JULY 15, 1918

MARKETING THE CECILAPHONE STRIKING NEW VICTOR POSTER INCREASE IN RECORD PRICES Bush & Lane Co. Make Extensive Plans to De-Attention Called to Victor Patriotic RecordsColumbia Co. Announce List Prices of Their velop the Phonograph Department of Their Through Medium of Genuine Work of Art Records Will Go Up on August 1 Vast Business-Producing Attractive Models One ofthe mosteffectiveVictorrecord. The general sales department of the Columbia HOLLAND, MICH., July 6.-The Bush & Laneposters for window and showroom display that Graphophone Co. announced recently that ef- Piano Co., who have been making an excellenthave bcen issued by the Victor Talking Machinefective on August 1,thelist price of all Co- talking machine for something over a year past,Co. for some time past is that sent out a fewlumbia records now listed at 75 cents will be are now ready to market on a more extensivedays ago and bearing only the words: "Patri-increased to 85 cents.In a letter to the trade scale and are coming before the trade generallyotic Victor Records.Come in and Hear Them."the Columbia Co. stated that the increase in the with their product.The machine has been aThe poster is most striking as a timely worklist price of the 75 -cent record was occasioned success following along the custom of every-of art, showing in the foreground representa-by the tremendous advances in the cost of labor thing produced by the Bush & Lane Co. It and the greatly increased freight rates on raw has heretofore been known simply as the Bush materials and record shipments. & Lane phonograph, but as a result of the de- In deciding to advance the list price of the sire expressed by many of the dealers for a 75 -cent records the Columbia Co. carefully con- distinctive symbolic talking machine name, they Patriotic sidered every detail of the industrial situation, have adopted that of the Cecilaphone.The se- with the idea of holding this increase in abey- lection is a particularly happy one for two- rea- Victor Records ance until absolutely necessary.The steady sons. In the first place, itis associated with Come in and hear them advance, however, in the freight rates and the that of the patron saint of music, Saint Cecilia, increase in the cost of labor made the new prices and it also hitches up with the quality.reputa- absolutely imperative, but in order that Colum- tion of the famous Bush & Lane Cecilian player - bia dealers might be fully apprised of this de- piano. cision and be guided accordingly in the conduct The Cecilaphone was only brought into ex- of their business, the announcement was made istence after long and thorough experimental six weeks in advance of the date decided upon to work by Walter Lane, the president and gen- increase prices. eral superintendent of the Bush & Lane Co., ho is known the country over as a skilled piano BARS MAIL ORDER ADVERTISING builder and a designer of piano cases of unusual beauty. Everybody's Magazine Announces Such Adver- Several models of .the Cecilaphone, illustra- tising Will Be Refused After September tions of which are presented in their advertisement elsewhere in this issue, are exceptionally The latest magazine to come out against the artistic and symmetrical. The cabinet work, the publication of mail order advertising, with a character of the veneers and the finish all com- view of protecting the interests of thelocal mend themselves at once to connoisseurs.The merchants throughout thecountryisEvery- Cecilaphone has aspecial horn construction body's Magazine, which announces that all con- which, born of Mr. Lane's experience in sound tracts for mail order advertising will be refused board and piano construction, contributes in no after the September issue.This new move fol- small degree to the really superb tone of the Patriotic Poster Featuring Victor Records lows the acquirement of Everybody's Maga- Cecilaphone. tives of the army and the navy, and in the dis-zine by the Butterick Publishing Co., New York. Dealers wishing to secure the agency for thetance the shipyard and the steel mill busy inThe Butterick house,itwillbe remembered, machine, which will appeal to the very highestwar work.In the middle distance there ap-barred all mail order advertising from its three class of trade in their locality and which car-pear a transport truck and a Red Cross ambu-women's magazines, headed by the Delineator, ries with it proof of its unusual value, wouldlance, while overhead thereflies an airplane.over a year ago. do well to investigate the Cecilaphone and theThe accompanying illustration gives some slight claims made for it. idea of the artistic character of the poster, which THREE FUNDAMENTAL PRINCIPLES issuitable not only for displays during thd There are three fundamental principles in ad- ROBERT T. IANNELL ARRIVES Fourth of July period, but at any time during the war.In issuing the poster the companyvertising; namely, be honest, be sensible, be in- C. J. Iannell, manager of the talking machineemphasizes the fact that talking machine deal-dustrious.Be honest, because every advertiser departmentofBloomingdaleBrothers, Newers have never had a greater opportunity to en-should remember that advertising doesn't cre- York, has been bursting the buttons off his vestcourage the use of patriotic music in celebrat-ate value, it merely tells of it.The value has with great regularity during the past couple ofing Independence Day. to be in the article itself.Be sensible because weeks, due to the fact that he is the proud the majority of people who read copy are en- father of a brand new son, born June 25.The The Columbia Graphophone Mfg. Co. has de-dowed with good common sense.Be indus- new arrival will bear the cognomen, Robert T.clared its regular quarterly dividend of 134 pertrious because you have to keep everlastingly Iannell. The youngster' is already making acent. on common stock, payable July 1, to stock- at it to succeed.People soon forget unless we noise in the world. holders of record June 12. keep advertising. --Hugh Chalmers. Sold all over the world Dayton Motors TalkingUsed in all Machines high class They have won wonderful and enduring popularity and embody the silent running, reliable and durable features that delight the customer and satisfy the builder.The Dayton Motor is considered by manufacturers and users as being The Best Built Motor in the World It has made good in Thousands of machines.Give us an opportunity to prove it. Build satisfaction into your products by using our Quality Line-Dayton Motors, Dayton Tone Arms, Dayton Re- producers.All styles and sizes.They will bring you more business and satisfy your customers. Write for full particulars. THE THOMAS MFG. CO., 322 Bolt Street, DAYTON, OHIO, U. S. A. JULY 15, 1918 THE TALKING MACHINE WORLD 31 NEW PATHEPHONE ART MODELS THOMAS MFG. CO.'S NEW CATALOG HIM Two Very Artistic Designs Along Old English Various Styles of Dayton Motors, Tone Arms Gothic Lines Being Introduced to the Trade and Reproducers Illustrated and Described in Cthe Attractive New Volume Just Issued -OM The Pathe Freres Phonograph Co., Brooklyn, Scotford Ctonearm AIMM N. Y., has just announced the addition to its The Thomas Mfg. Co., Dayton, 0., have just and. line of two art model Pathephones, designed issued their new sixty -four -page No. 4 phono- after the sixteenth century old English Gothic parts catalog, a volume that in the matter of Superior Universal illustrations, typography and the wide variety of talking machine accessories shown leaves little Rerrod.ucer to be desired.Of course, the various types of the Thomas Co. Dayton motors, tone arms and reproducers are illustrated and described in de- CThe ideal tail, and this alone takes up many pages of the catalog. Not only are the complete motors Combination shown, for instance, but there are complete di- Plays All makes of Records mension drawingsofeachmotor,carefully QS they should be played -Omni marked, as well as special plates showing the VIN.M dissembled parts of each motor.All the parts Price of Sample Prepaid are carefully lettered so that they may be or- Mickel, *5.25 Gold, $G.50 11111111 dered separately for replacement and repair pur- Adjusted for Cabinet measuring 8'42 inches from center of Tonearm poses. base to center of Turntable shaft The Dayton motor is shown in four styles, namely, 6,9,11 and 31, thefirstthree with double spring, and the last with triple spring equipment. Fulldetailsof each motor are printed in connection with the illustrations.Of the Dayton tone arms there are shown types 1,2, 3, 4 and 5.Each tone arm is shown in Art Model Pathephone No. 450 English Gothic various positions for playing.the different types period. Both of these 'instruments were ex-of records.One full page is given over to the hibited recently at the music show in New YorkDayton reproducers and their various qualities; and attracted considerable attention from deal-other pages to turntables, winding cranks, etc. ers and music -lovers. A particularly interesting section of the cat- One of these models is known as No. 1000alog is that devoted to phonograph instructions and willretail at $1,000. This instrument iswhich include a wealth of information for the an exact replica of a remarkable antique cabinetmanufacturer and dealer regarding the assem- that is on display at the Metropolitan Museumbling of phonographs, and the proper care of bothmachines andrecords. T h einstructions are carefully illustrated. Distinctive Features There is also much in- Rhe Reproducer pivots on its axis (as formation for both manu- trated above), taking the correct angle facturers and dealers to be for all makes of records, and the needle foundinthepages de- retains same center in both positions. Surface noise is less than with any other voted to motor essentials reproducersurface scratchings being and the care of motors- reduced to a minimum through perfect informationt ha tshould proportioning of the stylus construction, be read, and reme.inbered and placing the needle in the center of the groove at the correct angle. by members of the indus- Rhe split construction of the frame and try because ofitsvalue face ring of the Reproducer, together and timeliness. with the method of pivoting the stylus As anintroductionto bar, and perfect insulation-effect a sensitive and free vibration-and prevent a the catalog thereispre- pinched tone resulting at any time from sented a most interesting natural contraction or expansion of the summary, of the origin and metal parts. development of the phono- Rhe reproduction is the mellow, natural Oft h e quality of tone-absolutely getting away graph. Dayton from the usual sharpness and metallic products and the plant of effect so noticeable in most reproducers. the Thomas Mfg. Co. in Sound waves act upon the same principle which they are made there as light waves-they travel in a straight is also something said, and line until they meet some obstruction, from which they are deflected at right the "backbone" of the cat- angles. Rhe right angle turn at the back alog is made up of a num- of the Scotford Tonearm causes less ber of half -tone plates breaking up and confusion of the sound showing the plant of the waves than occurs in the curved arm. The connection between the Reproducer company, as well as some and Tonearm is perfectly insulated with excellent views of the va- a hard rubber bushing. Inside diameter rious departments. These of the Tonearm is correct to accommo. plates serve to give some date the volume obtained from the latest Another 16th Century Gothic Art Model Path6phone No. 1000 records. in New York City, and which is recognized asidea at least of theextent of the Thomas Mfg. Rhe right -side turn for changing needle is one of the few genuine specimens of sixteenth Co.'s plant. handier than the old style turn..back. and century old English Gothic furniture. = when in position for the Hill -and -Dale 111, records there is no interference with The other art model is known as Pathephone VICTOR CLUB FORMS SMOKE FUND lowering the cabinet cover. model No. 450, and is a reproduction of a six- Members of the Victor Lunch Club at the fac- Rhe lateral movement at the base is sim- teenth century English Gothic side table.Thistory in Camden have formed a Smoke Fund for ple, free and permanently satisfactory. model will retail at $450. Both of these instru- Inside there is no obstruction to interfere the soldiers and are raising money by agreeing with passage of the sound waves. There ments embody the stately proportion, the mas-to abstain from smoking entirely each Monday are no loose balls in the bearings, there- sive strength and the symbolic hand -carved de-and to contribute money thus saved to the fund. fore no buzzing noise can occur from the signs which characterize oldEnglish Gothic Any member caught smoking between midnight great vibration on high notes. furniture and which have made this style 2fSunday and midnight Monday is fined $1, which MOM - furniture the subject of admiration century afterfine also goes to the fund.It is said that several century. members have already found that it was worth The Pathe Freres Co. has advised its jobbers$1 to sneak a smoke during the forbidden twen- and dealers that only a few of these cabinets ty-four hours. 13arnhart Brothers have been manufactured and, according to present plans, no more will be made, as the com- The Steinberg Piano Co., Augusta, Wis., has & Spindler pany intends that whoever purchases one ofopened its new store in that city where they Monroe and Throop Streets --Chicago these art models will have an exclusive design handle a fullline of pianos, talking machines in his home. and music. MIMITIMIII 11 )c 32 THE TALKING MACHINE WORLD JULY15, 1918

"Music and the Great Out -doors" -A sales -slogan that sells Grafonolas -Are you making it work for you?

Columbia Graphophone Co. NEW YORK

AEOLIAN-VOCALION RECORDS SHOWN IN WINDOW EXHIBIT PITTSBURGH DEALERS' LATEST MOVE Unusually Artistic Window Display at Aeolian Hall, Together With Extensive Advertising Cam-Pittsburgh Talking Machine Dealers' Associa- paign, Helps to Introduce the New Aeolian-Vocalion Records to the Public tion Passes Resolution to Withhold Support From Enemy Language Newspapers Coincident with the formal announcement ofsome time past.This display is presented here- the new Aeolian-Vocalion record, together with with, although the photograph hardly does jus- PITTSBURGH, PA.,July2.-ThePittsburgh the extensive advertising campaign introducedtice to the beautiful color scheme that formedTalking Machine Dealers' Association recently in the newspapers, the Aeolian Co. recently fea- its basis. caused some stir in the trade by passing a reso- tured in its handsome show windows at Aeolian The Aeolian Co. has, for many years, made alution to "intern" all records by German artists, as well as records of German music for the period of the war, and has passed another resolution along patriotic lines, pledging its members to withhold all support of every kind from any publication printed in the language of any enemy country.The resolution reads: Whereas, \Vebelievethereading of newspapers and periodicals printedinthe language of the nations allied against the United States in the present war tends to fos. ter the speech, the traditions and the principles of those nations, and to that extent obstructs the education of our foreign -bornpopulationintheduties andprivilegesof American citizenship and the principles of true democracy; and Whereas, \Ve believe the publication,distribution and reading of such newspapers and periodicals throughout the United States should be discouraged and their patrons led to a study of the Englisb language by making them dependent entirely upon English publications for all current information in print: BeIt Therefore Resolved, That the members ofthis associationwithdrawalladvertisingfrompublications printed in German or in the language of any other nation now or hereafter allied with Germany in the present war, and that copies of this resolution be supplied to the trade Artistic Window Featuring the New Aeolian-Vocalion Records with the recommendation that similar action be takenin Hall one of the most artistic window displays specialty of unusual and decidedly original win - other communities. that have been presented in the local trade for(low displays, but during the past few months these windows have far out -distanced the dis- JOINS PATHE TRAVELING STAFF plays of previous years in attractiveness, dis- "The Music Without the Blur!" tinctiveness and sales appeal.F. W. Vreeland, Marshall Brugman, formerly a member of the This ideal of talking machine manufacture is attained of the Aeolian Co.'s advertising department, hasphonograph division of Thos. A. Edison, Inc., more nearly than by any other, inthe construction has been appointed a member of the traveling of the been the directing spirit in the preparation of these displays, and his thorough knowledge of staffofthePatheFreresPhonographCo., MARVELOUS MAGNOLA the basic principles of window dressing and the Brooklyn, N. Y. "Built by Tone Specialists" many years he spent in the study of art have "Magnola's Tone Deflector eliminates the scratcb" enabled him to prepare displays that have won the hearty approval of the public and art critics. The Vocalion Record window shown herewith DEALERS conveyed an effective message that contributed materially to the remarkable success achieved by Make Big Money the Aeolian Co. during the first week of its Vo- On Our Language Records calion record demonstration.This recordis FRENCH, SPANISH gaining in popularity day by day, and has won ITALIAN, ETC. commendation from musicians and music lovers. ALSO EDISON MEN CELEBRATE FLAG DAV F.M. C.FRENCH MILITARY With fitting ceremony, the employes of the Thomas A. Edison industries celebrated Flag CONVERSATION Day by holding a regular community sing, giv- Cash in now on the ing the salute of the flag and pledge of alle- giance and reciting the American's Creed. Language Phone Method atchirg the Music Come Out Led by Ed Meeker and the Edison Employes' We want to show you how to make money with Band the assembled workers devoted the bet- and Rosenthal's Practical Linguistry MAGNOLA; and how MAGNOLA isthe best buy on the Talking Machine Market to -day. ter part of the noon hour of June 14 singing the IIrequires no scientific salesmanship to sell our records. The courses are so simply arranged that the demon- Send us your name and let us send you some real patriotic and popular song hits.T. J. Leonard, Talker Tips. stration satisfies the prospect.The French Military general sales manager of the musical phono- Course, 5 Double Discs, and Military Manual,(Retail graph division, delivered an inspiring, patriotic $10.00) is ideal for Army, Navy, Red Cross address, and the announcement was made that Excellent Line for Summer Trade MAGNOLA TALKING MACHINE COMPANY Send for Particulars OTTO SCHULZ, President every Tuesday and Friday at 12.30 p. m. until GeneralOffices Southern Wholesale Branch further notice the Edison employes would gather THE LANGUAGE PHONE METHOD - 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. in front of the laboratory for such a community 992 Putnam 2 West 45th Street, New York CHICAGO ATLANTA, GA. sing. Jul.\15, 1918 THE TALKING MACHINE WORLD 33 The Victor Talking Machine Co. Sets Forth, Officially, Its Present Position 0 0 0 0 In view of the many rumors that have been enemy. In such conditions, rumors are boundpart in war activities.These things have not circulated about the trade regarding the effectto flourish, and it is very hard to confute themdeterred us from keeping things as normal as of the recent court decisions on the businesswith facts, since the facts themselves are notpossible in abnormal times in the conduct of of the Victor Co., and more particularly uponalways available, and, as in the case mentioned,our business, and will not do so.We were the present status of the company as a producingthey are not ours to disclose. compelled to reduce the issue of new records factor, owing to the handling of certain war "Many rumors have also arisen out of the re-in an effort to overcome the shortage caused work at the factory, the Victor Talking Ma- cent legal decision in which the Victor Talking by a huge increase in our orders, and subse- chine Co. has issued the following official and Machine Co. was concerned.The Victor busi-quently we were compelled to raise prices. But interesting statement through the medium of the ness grew up under a system of fixed pricesalways in these varying conditions we have kept latest issue of the "Voice of the Victor": which was perfectly legal at the timeit wasbefore us the desire to further the interests of "The times, as Shakespeare observed, are out established.Changes in the law made it neces-the trade to the utmost. of joint.Just as the great world about us hassary from time to time to alter the conditions "If, before giving credence to vague rumors, been driven by the war to face new conditionsunder which Victrolas and Victor records wereyou will look back upon the actual facts of in social, economic and political life, so the par- sold to the public.Recent legal decisions makeVictor progress under war conditions, you will ticular business in which we are engaged has it clear that the Victor Co. cannot proceed under at once realizethereisno occasiontobe got to adjust itself to unprecedented events; butthe old fixed price systems, but the Victor Co. alarmed.Whatever demands the Government one of the results of this condition is that thefor some time has been making no effort to domakes upon us will be met, because there is Victor Talking Machine Co. has been the sub-so. only one purpose in American hearts to -day, and ject of many rumors.Some of these are hardly "Mr.Geissler'slettertothetrade makesthat is to win the war, cost what it may. worthy of consideration, others again are sothis matter perfectly clear.The recent court "This simply means that the Victor Talking closely bound up with probabilities or possi-decision is the winding up of an old case based Machine Co. is in business at the old stand in bilities that itis difficult either to deny or af-on methods which had long been discontinued.Camden, and, regardless of rumor, will maintain firm them, but the real facts in the case are not Obviously, then, any rumors that suggest oras closely as possible the same service as be- such asto warrant any feeling of alarm totend to suggest that the Victor Co. is to be 'dis-fore the war.There will be no changes other patriotic Americans. solved' or put out of business are false. than circumstances dictate, and any restrictions "It has been rumored, for instance, that the "Over and above all these are many rumorswhich the Government may place upon us will Victor Talking Machine Co.is so busily en-due to the extraordinary conditions that arisebe imposed also on other manufacturers of like gaged in Government work that itis about tojust now as a result of labor shortage, transpor-character. give up making Victrolas in order to concen-tation difficulties by land and sea, money values, "When any changes are made, the Victor trate on records, or thatitis almost out ofcoal shortage, difficulty in securing materials, trade will hear allthatisto be heard from shellac and cannot make records, etc.That thethe constant alteration of living conditions, and properly accredited sources. company is doing a certain amount of Govern-the thousand and one perplexities that occasion- "One overwhelming and incontrovertible fact ment work is a fact; that it contemplates givingally baffle the most far-sighted management and testifying to the ever-increasing prestige and up the manufacture of Victrolas is untrue.Forare incident to all manufacturing industries. popularity of Victor products and their interna- obvious reasons, we can give out no informa- "The moment the United States declared wartional use is, that orders on hand at the factory tion as to the nature or extent of the work thisthis company placed itself at the service of theto -day are doubly as large on Victrolas and company is doing for the Government, as such Government.Hundreds of our young men have eight times greater on records than they were information could not fail to be of value to theleft the factory and executive officesto takeone year ago to-day-need any more be said?" LONG CABINETS FIRST and FOREMOST In the cabinet field. Why? Because we've specialized in CONSTRUCTION FINISH and ADAPTABILITY Our supremacy in these essentials warrants your handling the perfect line. No. 83 No. 79 In all finishes.Specially adapted That's why you should anticipate your Inallfinishes.Shown with top for use with Columbia 50.Front moulding and shelves. posts made to follow lines of posts wants NOW. Speciallyadaptedforuse with on Columbia 75. Victrola IX -A. Prompt deliveries on all orders.Write for Illustrated Catalogue of complete line THE GEO. A. LONG CABINET COMPANY HANOVER, PA. 34 THE TALKING MACHINE WORLD JULY 15, 1918

ARTISTIC HEINEMAN CATALOG selection of equipment best adapted to their requirements. TALKING MACHINE DEALERS Admirably Prepared Volume in Which the "Our factories and production have been in- Heineman Motors of Quality Are Illustratedcreased many fold in the past years. READ THIS and Described Just Issued by Manufacturers "The unsurpassed manufacturing facilities and "The finest and most delicate pieces of mechanism do not prove organization have admitted of greater specializa- efficient unless properly lubricated.Skill, Genius, Invention The Otto Heineman Phonograph Supply Co., and Workmanship mast have the proper Oil.Stop and con- tion of work in the various departments with sider this when you have to buy an Oil for household use." New York, has just issued an artistic catalogcorresponding improvement, refinement and uni- featuring the Heineman "Motor of Quality."formity of our product. This catalog lists the various motors that com- "As pioneers in the world's phonograph trade, Sil(C)tki. prise this company's line; each motor being fea-Heineman motors have steadily maintained a IS BEST tured on a full page with appropriate descrip-leading position in the trade and we shall con- FOR ANY TALKING MACHINE tions. On other pages are presented a de-tinue our efforts to manufacture always 'Motors tailedlistof parts comprising thedifferent Being made in our Watch Oil of Quality.' Dep't, the same care given in re- motors, so that the manufacturers and dealers "New features are being designed constantly fining as in our " Watch Oil," as are afforded maximum convenience when or-by our engineering and experimental labora- all gums and impurities are ex- dering parts for the different types of motors. tories and, when proven, are incorporated in the tracted, leaving it Colorless, Odor- There are sevefi different motors featured inline of motors, so that the phonograph manu- less and Stainless. this catalog, but accompanying the new pub-facturer can always feel that his machine will BEWARE OF SCENTED OILS lication was the following important notice re- Machines will not clog if oiled with NYOIL, contain the latest design of mechanical equip- NYOIL is used by the U. S. Gov't in Army garding the Otto Heineman Co.'s co-operation ment. and Navy. A trial order will make a perma- nentcustomerof you. with the Government in the restriction of its "Tone arms and sound boxes manufactured Ladies use NYOIL for Sewing Machines, product:"Owing to conditions in the raw ma- for it is stainless. by this company are of the finest design and Sportsmen find NYOIL hest for Guns, for it terial market, due to the necessary Government construction, manufactured from thehighest keeps them from rusting. work going on at this time, coupled with the NYOIL is put up in loz., 31/4 oz. and grade of material.A representative stock of 8 oz. Bottles, and in Pint, scarcityofexperiencedlabor,ithas beenphonograph equipment is carried at our ware- Quart and Gallon Cans. deemed advisable to restrict our line of motorshouses in cities where our branches are located." For Sale by all Talking Machine Supplies Dealers to certain types.We will supply motors No. WILLIAM F. NYE, New Bedford, Mass., U. S. A. 33, No. 77 and No. 44-this variety will cover CLEANING UP PAST DUE ACCOUNTS the complete line of phonographs from small PORTFOLIO FOR USE OF SALESMEN ones to the very best.By confining our pro-Details of a Letter That Brought Good Results duction efforts inthis manner we can assure to One Merchant Prompted by the request of Columbia dealers our customer the very best service and de- the dealer service department of the Columbia liveries." Here is a letter that one merchant sent toGraphophone Co. has prepared a special leather - The frontispiece of this new catalog presentsthose customers whose accounts were past due.covered loose-leaf portfolio of original Grafo- a half dozen views taken at the Heineman fac-Itbrought in better returns than any othernola photographs for the use of salesmen and tory in Elyria, 0., including a bird's-eye viewletter he had ever sent out, says Clarence T.canvassers connected withthedealers'sales of the general factory, together with interiorHubbard in System, and because of this it may views which give a fair idea of the magnitudeinterest talking machine dealers: of this plant. For two days my wife has been after me to mail alet- Following thedescriptionsofthevariouster and I just this minute got to it.Funny, isn't it!Two motors is an important section devoted to other days to mail a simple little letter and here in this officeI haven't been late for fifteen years. products of this company, including Heineman I get my business letters out on time all right.But this tone arms and sound boxes, which have achieved letter "just sort of" kept slipping my mind.I felt awfully country -widesuccess;tone arms andhornmean about it.Each morning I was determined to mail brackets and phonograph horns. Under thethat envelope, but one thing and another bobbed up and pressed it out of my mind. heading of "Care and Adjustment of Motors" To -day I mailed it.I wrote a memorandum about it on valuable information is presented, accompanied the face of my watch so I wouldn't forgetit.The deed by interesting diagrams that show at first hand is done and it is such a relief. just how maximum efficiency may be obtained But I know what the trouble was-I was asked to do in the use of Heineman motors. something out of the regular course.That's where we all The Columbia Portfolio fall down.There are so many things in the regular course forces.This portfolio has been made in a con- The introduction to the catalog proper, signed of affairs that we forget these little things. venient pocket size.A semi -stiff leather cover by Otto Heineman, president of the company, You've been hung up the same way, I know. reads in part as follows: That littlebill you owe me-$23.40, to be exact-has with a gold embossed trade -mark and a pocket "In presenting this catalog to our customersbeen crowded out of your mind because it was something in the last inside cover for salesmen's papers out of your regular course of affairs. make this portfolio a handy and convenient aid and prospective phonograph manufacturers, we Just take this letter as a memorandum, will you?Send to salesmen and canvassers in conveying an in- believe itwill prove valuable and assist in the me a check to -day and that sense of relief will be yours. 11111arilaraaer telligent idea of the attractiveness of the different Columbia Grafonolas. The semi -flexible cover protects the photograph, while the loose- leaf feature makes possible the change of individual model instrument photographs whenever MELOPHONE MOTOR necessary.The handy size makes it convenient for piano and furniture store collectors or so- licitors to talk Grafonolas when making their daily rounds.

LAYTON BROS.' MEN ARE PATRIOTIC No .1 a I No.1 George H. Brennand, who was formerly manager of the Ottawa branch of the R. S. Will- iams & Sons Co., Ltd., resigned a short while ago to take over the managership of the phonograph department of Layton Brothers at Mont- real. Learning thatabattalion was being formed in Montreal and that they were minus a phonograph, Mr. Brennand conceived a splendid idea of having the employes of Layton Brothers COMPLETE WITH 10 -INCH TURN TABLE subscribe the necessary amount to buy a New Edison Army and Navy model.All the em- Simple in construction, the most satisfactory and durable of all small motors. ployes responded nobly to the request, the pho- Will play two ten -inch records with one winding. nograph has been ordered and the presentation will be made very shortly with proper and fitting Three years' successful record as the best single spring motor manufactured. ceremony.Thanks to the efforts of Mr. Bren- nand,these Montreal soldiers will be able to Immediate Deliveries Sample $2.00 have recreated music to cheer them on their Write for Quantity Prices journey to the battlefields of France. In ali things throughout the world, the man Melophone Talking Machine Co. who looks for the crooked will see the crooked, 380 Lafayette Street, New York and the man who looks for the straight will see the straight.-Ruskin. The Talking Machine [Vol-ld, New York, July 15, 1918

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"HIS MASTER'S VOICE" REG. U.S. PAT. OFF. I loth Regiment Infantry at Philadelphia en route to Camp Hancock, Georgia.

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it ythesemen Ive shall conquer! Italian troops enjoy a Victrola concert on the The world must be made safe for democracy:Here are the men snow -clad Alps. who will make it so. The moral and spiritual forces that will carry us on to victory no man can measure.The books you send, the letters you write, the music the men have to enjoy-do not for one moment underestimate the weight they will throw into the final balance of success. The pictures shown here are typical of the spirit of Uncle Sam.He has a song in his heart, a tune on his Yankee lips, and an iron resolve U. S. Jackies, U.S. S. "Delaware," entertaining deep in his liberty -loving soul. themselves with the Victrola. This company is proud that its products are a mighty Armament of Hope, cheering and strengthening the spirit of our fighting men. In camp and trench, on transport and battleship, in hospital, church and cantonment, in the welfare houses of the Y. M. C. A., the K. of C., and the Y. M. H. A. the Victrola is the unflagging, and often the only, source of music and entertainment.I t is so portable that it can be taken anywhere and unaided it gives forth the music and laughter of the world's greatest artists.The Victrola is teaching wireless and French to our British Tank officers of the "Iron Cavalry" and Army and Navy.Victrolas and Victor Records are day and night their Victrola somewhere in France. advancing the cause of freedom on the battlefields of the entire world. Every Victrola in the service of Uncle Sam is a source of actual war strength.Every Victor Record at the front is a winged messenger of victory, doing its humble, but by no means unimportant bit to van- quish the powers of darkness and make the world safe for democracy. Victor Talking Machine Co., Camden, N. J , U.S. A.

CrheVictrola enlisted Listening to the Victrola at Camp Dix, in the WarfirDerno rac. 11

In times of war as in times of peace, the Victrola performs a mighty service to the Nation. This interesting and attractive Victor advertisement, which appears on the back covers, center spreads, and inside color pages of the Saturday Evening Post, Literary Digest, Every Week. Delineator, Designer, Woman's Magazine, People's Home Journal, and other magazines, shows and tells the important part the Victrola plays in the lives of our fighting forces. It snakes the millions of readers of these publications familiar with the war -time necessity of the Victrola, and presents new opportunities to Victor retailers. HUMIMIIMI1111111110111111111111111111111111 II I "111111111/1 L 1.1., I 1,,n_u.L.L111111F11111 Min n mummumuinumilinupominimminulinnth 1

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Before the advent of the Victrola, the public schools were seriously handicapped in

the study of music. Now Caruso and Melba sing to the children in the dreariest and Pa

most remote of rural district schools.Now the coming generations of Americans-the all

future bulwark of the state-listen day in and day out to the piano of Paderewski, the tel violin of Mischa Elman, the sweet soprano of Alma Gluck, the golden tenor of John

McCormack. They live in the ennobling atmosphere of the world's musical master- sti

pieces, sung and played by the world's supreme artists.This priceless benefit has been m

bestowed upon them by the Victrola. CO The Victrola is in daily use in the public schools of 6000 cities and towns. It is in the BUIliDee Mere. Clam, Y. M. C. A.. Siotartaubure. S C regular equipment of more than 25,000 public schools, urban and rural.It has become an indispensable auxiliary in the educational systemof every state, from kindergarten to university. Endorsed by the foremost educators 41)

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To insure Victor quality, al mark "His Master's Voice.' the Victor Talkie

1111111111111111111111111111111111111111111111111111 Among the schools of our country the Victor is also doing a vast work in the education of Young America. It is one of the greatest educational forces in the world today, and the advertisement similar to the above which appeared in the center spreads of the Saturday Evening Post and Literary Digest presented the fact in an interesting manner and attracted - -==,-"---- 1110110111101111HHOUHHOOONMUN IIUII1IIIIIIIIIIIIIHIIIHIIIIIIIINIIIIIII$IIIIIIIINIIIIIIII III I4Iil#IIIIIIIIIIIIIIIIIIIINIIUIINIINIIIIIIIINIIIINIIPIIHIIII Ill Ill 11111111 II Iii huH wisinrast..ws.anttrie er---11 -,,Cireas.rjfifriaSfi15' en oornorrow

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Girls' am in Rhythmic Expression. Cl... in Hietory of Music. Wilson Social Cantor. Grover Cleveland School. Collos for Women. Oxford. Ohio Washington. D. C. Its great constructive

Victrola XXV. $S5 service to the nation specially manufactured for School use

The Victrola is performing an incalculable service in the teaching of our national atriotic music, the folk lore of the ages, the art treasures of all mankind.It is illuminating nd vitalizing the study of history, literature and geography. Itis teaching wireless telegraphy to our Army and Navy.It is teaching French to the soldiers of Uncle Sam. The Victrola is used in calisthenics, folk dances, rote songs, ear training, nature study, penmanship, typewriting, folk song, art songs, ballads, operatic and orchestral music, vocal training, and community singing. New and authoritative study courses are constantly being supplied by our large and expert Educational Department. The America of tomorrow will owe much to the Victrola.

VictorTalking Machine Co., Camden, N. J..U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributor. rte- Used in more than 25,000 public schools

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II I At N1111111111111111111111111111111111111111111111111111i the attention of the millions of readers throughout the country. This phase of Victor usefulness is one in whichevery Victor retailer can take a hand with benefit to his community, and with profit and prestige to himself. 11,111111,111

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"HIS MASTER'S VOICE"

Vietruia IV -A, $22.50 Oak Victrola VI -A, $32.50 Oak Actfrargrrraex

Throughitsuseinthe army and navy as well as in home and school, through its Victrola VIII -A, $50 Oak study courses teaching Victrola IX -A. $60 Mahogany or oak French and wireless toour soldiersand sailors, the Victrola is constantly extending its field of usefulness to meet the needs of the times. It is daily becoming a still greater asset to every Victor If retailer.

Victrola X -A, $90 Mahogany or oak Victrola $115 Mahogany or oak

Victrola XVI, $225 Victrola XIV, $175 Victrola XVII, $275 Victrola XVI, electric,$282.50 Victrola XVII, electric, $332.50 Mahogany or oak Mahogany or oak Mahogany or oak

aaagagaz9oavagagaigalivaly6a9cnpronavEraggagragra9ratcavagragsairaetagaccavanatzgasTatgAgovitopa2.962paoragayamaGsawaga9ra.9w,D,Ks t IN01110111110111411N1111041moimoiriNrir11111111r".",wrio4IHMn - ***-igIg4,t :Ini111.1hlillitl01111111111IIIIMMINVIlb11111111111d1111111111111*** C44 11111111111HIsilumilloi JULY 15, 1918 THE TALKING MACHINE WORLD 35

chines andothermusicalinstruments,have BUFFALO TALKING MACHINE MEN IN WAR STAMP DRIVEstruck a snag.In the near future these tran- Members of Trade Work Hard and Subscribe Generously-Draft Depleting Local Sales Staffs-sients will probably have to pay a special tax, Increased Street Car Fares Expected to Help Neighborhood Stores make a report of gross sales to the city and file a surety bond. BUFFALO, N. Y., July 5.-Unstinted effort and in the technical high school as recreation and Charles H. Utley, new Edison dealer, who generous financial support to the great W. S. S.club quarters for the 1,100 soldiers who will be died recently, left an estate of $40,000 or more drive held here the last week in June was giventrained there in July and August. to his widow and son, Charles B. Utley. by theBuffalo talking machine jobbers and Near the entrance to the talking machine de- The last week in June was the banner busi- dealers.The following committee covered thepartment of J. N. Adam & Co. Lieutenant T. M.ness week of the year for the Verbeck Mu- retail 'and jobbing houses, including alllocal Minton, of the New York Naval Reserves, re-sical Sales Co., Columbia and Delpheon dealers. music dealers: cently displayed the Minton collection of his- The War Service Club, of the William Han- C. N. Andrews, chairman; 0. L. Neil, 0. M.torical flags.The exhibition was free. gerer Co., Victrola dealers, recently aided in the Kiess and William H. Daniels.The amount of Posters showing atalking machine labeledsale of War Savings and Thrift Stamps, by giv- the subscriptions collected by Mr. Andrews and"American Citizen Phonograph" are being dis-ing an outdoor entertainment. his committee totaled $15,055.The followingplayed at the local stores.According to the Many Buffalonians who are living in cramped each subscribed $1,000 in the campaign:C. N.picture, "You Can't Play That Record on Thisquarters on account of the shortage offlats Andrews, individually; W. D. & C. N. Andrews,Machine," confronts an alien who tries to placeand houses say they would be more interested as a firm; William H. Daniels, individually; Den-in the machine a record entitled "Deutschland in the purchase of the higher -priced talking ma- ton, Cottier & Daniels, as a firm; Neal, Clark &Leber Alles." chine if they could only find adequate homes. Neal; 0. M. Kiess, manager of the Columbia "Gyp" dealers, who used to rent stores here The Government is studying the housing prob- branch; RobertL.Loud, W. F.Gould andfor a short period and sell cheap talking ma-lem, as it affects war workers in this territory. Arthur Erion.The talking machine dealers and jobbers responded enthusiastically and tan- CONTROLS FOURTEEN STORES This record will be furnished to the dealers gibly to the worthy cause.In this trade the sale on a basis which will enable them to offer it to of W. S.S. was considerably heavier than in A. L. Bailey of St. Johnsbury, Vt., Has Estab-the public at 25 cents, and an intensive adver- several other lines of business. lishments in Vermont, New Hampshire andtising campaignisbeingprepared whereby W. S. S. pledge cards were signed by every New York States With Competent ManagersPaths dealers will be given every opportunity The action to feature this record to excellent advantage. employe of the Columbia branch. ST. JOHNSBURY,VT.,July 6.-Reference was put this branch in the "100 per cent. subscrip- Judging fromtheenthusiasticcomments of made in the correspondence from this city inPaths representatives who have vjsited the ex- tion" class.D. M. Green, manager of the Co-last month's World to A. L. Bailey, the promi- lumbia's record stock department, has enlisted ecutive offices the past week, this demonstra- nent piano dealer with headquartersinthis in the navy.Fred Gaulin, repairman for this tion disc will prove an invaluable help in de- branch, has joined the colors and is at Campcity, who controls fourteen stores in Vermont,veloping Paths record business and demonstrat- New Hampshire and New York, taking theing tothe public that Paths records can be Upton. agency for the Columbia line in this city, andplayed on any make of talking machine. "Our business was hindered in June on ac-some other of the Bailey stores.He has built count of the shortage of machines," said 0. M. up a very strong organization, having managers LANGUAGE PHONE METHOD POPULAR Kiess, manager of the Columbia branch."Ourfor allhis stores, with the exception of Lan- stockroom is cleaned out of machines and wecaster, Berlin and Colebrook, N. H., which are Many New Dealers Are Featuring the Language are oversold by $30,000 to $40,000 in the Buf-under the management of G. R. Magoon. Records and Co-operating in the Drive Being falo territory." The addition of the Columbia line of talking Carried On by the Company-Method Proving William Herbert, salesman for W. D. & C. N. thislarge chain of Particularly Valuable in Military Work Andrews, has donned a uniform of the U. S.machines and records to storesiscertainly au important move, which The Language Phone Method, 2 West Forty- Army. He is at Camp Upton.F. P. Besser,will tend to make this instrument known to a a former employe of this firm, is a regimental fifth street, is making a big drive on their lan- much larger clientele.Apart from his keenguage records and the number of dealers that sergeant major in the 106th Field Artillery. and active interest inthe development of his The draft is depleting the sales forces of the have co-operatedin making itasuccess are music trade interests, Mr. Bailey is president ofsteadily increasing. The dealers who have taken local talking machine stores.The dealers ex-the Citizens' Savings Bank & Trust Co.. of St. pect still greater difficulties, when, it is said, the over the course have been stimulated by their Johnsbury, and his views in financial, as in busi-success into further co-operation and many of Government will require salesmen in the draftness matters are respected and esteemed. agetoengageinsome kindof war work. them are featuring the courses in window dis- Young women, boys under the draft age and plays.Among the New York dealers who re- older men may soon be in demand at the stores. PATHE DEMONSTRATION RECORD cently had displays are G. Schirmer, Inc., The S. C. Eigenbrod, manager of the talking ma-Now Being Introduced That Should Excite Pub-Ideal Music Shop andHerbert & Huesgen. chine department of the Brunswick-Balke-Col- lic Interest-Is Part of Advertising Campaign These constitute the first series of displays and lender Co., has returned from a two weeks' va- arrangements are now being made for others. cation. The advertisingdepartmentofthePaths The Language Phone Method has been recom- The tendency towards the advance of faresFreres Phonograph Co., Brooklyn, N. Y., ad-mended by the Y. M. C. A. National War Work on trolley and steam roads is likely to help thevised the trade this week of the introductionCouncil and is being used extensively through- talking machine and record trade at the neigh-of a Paths demonstration record which is nowout the military training camps.P. J. Doherty, borhood stores in this territory.Rather thanready for distribution.This isa twelve -inchsales manager of the Language Phone Method pay the higher fares, many will prefer to shopdouble -face Pathe disc record, one side featuring states:"It is proving a big seller for the deal- near home. a unique method of introducing the merits ofers located near the training camps. Especially The donation of a Victrola and other equip- Paths reproduction of the human voice and mu-is this true in regards to the 'F. M. C.-French ment has been requested by the National League sical instruments, and the reverse side contains a Military Conversation,' a short course for sol- for Women's Service.The members have beenquartet selection which has won praise from mu- diers.It is popular with the men, and 'dealers given the task of fitting out three big rooms sical experts. in the localities in which the camps are situated." CABINETSMAGIC -TONE STEEL NEEDLES Prices We have cabinets to match Immediate Delivery all Victor Victrolas ready Loud Tone per thousandand inlots of 500,000 for immediate delivery. 55c and up. In lotsof 100,000-60c per thousand In lotsof10,000-65c per thousand In paper envelopes or metal boxes Write us for Quotation Anticipate yourrequirements and take advantage of present low prices. I. DAVEGA, Jr., Inc. 125 West 125th Street Victor Factory Wholesalers NEW YORK VICTROLAS-SUPPLIES-NEEDLES 36 THE TALKING MACHINE WORLD JULY 15, 1918

Maybe a little local advertising would speed up sales on Vacation Grafonolas. We have some splendid DealerElectro- types. Want them?

Columbia Graphophone Co. NEW YORK

EXPLOITS STRADIVARA PHONOGRAPHgrade workmanship which is to be found in the NEW HOFFAV REPRESENTATIVES Stradivara. Commercial and Sales Departments of Compton - The machines which this company offer rangeProminent Concerns Secure Distributing Rights Price Co. Now in Charge of Hugo Koch-A. inretail price from $60 to $250, they having for Hoffay Talking Machine Co. Product- 0. Price Directing Technical Division-In-lately produced the Stradivara Grand in a very Two New Patents on Hoffay Sound Box dividual Features of the Stradivara Machines handsome art cabinet. The Hoffay Talking Machine Co., Inc., have The Stradivara phonograph will play all makes during the past few weeks closed negotiations The Compton -PriceCo.,Coshocton,Ohio, of disc records, being equipped with an adjust-with several firms for the distributing rights have inaugurated a systematic and forceful cam-able sound box.It is also equipped with a tonein their territories, and this, in addition to the paignexploitingtheStradivaraphonograph,modifier, which may be utilized for the per-large number of dealers who have in the present which they have had on the market for some sonal interpretation of a record, changing at will season been added to the Hoffay list of agents, from the softest pianissimo effect to a full, loud time, and for which they claim many superior has been very gratifyingtoJoseph Hoffay, features. tone.Another feature of the machine is anpresident of the company.The demands for Thecommercialdepartment,financiering,automatic stop which is simple in its construc-the Hoffay "Resurrectone" and the "Half -Fork - sales and credits are now under the direct super- tion as well as convenient. Tone," the patented sound box which the firm The Stradivara tone arm is equipped with 100 vision of Hugo Koch, who has become well manufactures is constantly growing larger.Mr. steelball -bearings, assuringaperfectlyfree known inthe talking machine trade through Hoffay states while itistrue that there are his connection with the industry as president oftravel of the needle across the record.It has nosome manufacturers who are placing the above the Sahlstrom Corporation with stores in Port-- thumb -screws, but can be set in the desired posi-products on their instruments the largest de- land, Ore., and San Francisco,Cal., who aretion by a simple movement. mands are from dealers themselves who are successors to the Hudson Arms Co., a large The company also makes a special point on making it a point to demonstrate the "Resurrec- sportinggoodsorganization,whichfound theconstructionofthesound -boardofthe tone" and "Half -Fork -Tone" on the machines handling the Stradivara so successful that a yearStradivara, which they claim is constructed likethey sell. ago the company was converted into a retailthe sound -board in a piano or a violin.The The Hoffay Talking Machine Co. have applied phonograph house exclusively.Mr. Koch, owingsound -board is made of spruce and great carefor two more patents on their sound box, and to his wide experience in merchandising phono-is taken in its construction so that, accordingthese together with those already allowed the graphs, knows the requirements of the retail toastatement made bythecompany"it company should add to the value of the Hoffay trade in every detail. takes up the sound received, the over -tones soproducts, including the complete Hoffay ma- At the head of the technical department, andnecessary to the natural reproducing of sound, chine. under whose supervision is the manufacturingaugments them and adds life and color to each of the Stradivara, is A. 0. Price, well-knownindividual voice or instrument." The Jewish Welfare Building at Camp Upton for his connection with the Compton -Price Co. The cabinet work is of the very highest class,has been equipped with a large size Victrola. for many years.Mr. Price has made a thoroughthe best quality of veneers being used, and the study of the manufacturing of phonographs and highest class workmanship is found on the ex- his expert knowledge is reflectedin the high -terior as well as the interior.Each cabinet is equipped with a record filing device constitut- What More Can You Ask ing vertical partitions, which are covered with a fine quality of green felt.In this way records All the featuresthat go to make a talking may be ready at hand any time for use, easily machine Profitably Salable you willfind as found and kept free from dust. regular equipment of Magnola:"Built by The factoryinwhich these machines are Tone Specialists.- manufacturedisone ofthe most up-to-date plants in the Middle West, and had been used exclusively for many years for the manufacture of pianos before the Stradivara phonograph was put on the market.

NEW VICTROLA PRICE CARDS The Standard Talking Machine Co.,Pitts- DEALERS burgh, Pa., Victor wholesalers, have just had prepared for the use of their dealers most at- Tell your customers how their phono- tractive Victrola price cards for placing on top graphs may teach them a language by the of machines on display.The cards have the style and price printed in yellow on a black CORTINA ground, with the word "Victrola" standing out Phone -Method in rich red.They measure four by five inches a..tecrzy the Music Come Out and are supported by a stout easel on the back. Complete description ofallthese features is Increase your recordsales by selling The card is also provided with a looped string them Cortina language recordsets. tobe foundinour handsomeillustrated so thatit may be suspended from the knob catalog, which we should like to send you. A timely set for which there has been of the machine if desired. a great demand is the Cortina Military May we ?Ask ustotellyou our plans French -English course. ELECTRO-PLATING of for your benefit! Send for full information.Advertising PHONOGRAPH PARTS matter and poster -hangers free. AND MUSICAL INSTRUMENTS MAGNOLA TALKING MACHINE COMPANY Gold. Silver, Nickel and Antique Finishes OTTO SCHULZ, President GeneralOffices Southern Wholesale Branch Cortina Academy of Languages JOSEPH MUSANTE 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. 12 East 46th Street :: New York 168 CENTRE ST. Tel. Franklin 3053 NEW YORK CHICAGO ATLANTA. GA. JULY 15, 1918 THE TALKING MACHINE WORLD 37 PHONOGRAPHS WITH THE ARMY DIRECTOR OF CONSERVATION TELLS OF CURTAILMENT 25,000 Sonora Portable Phonographs Now inU. S. Fuel Administration Depending Upon Gentleman's Agreement With Talking Machine and Service With British Troops, Says the Bing- Piano Manufacturers to Curtail Use of Fuel 30 Per Cent., He Says-No Mandatory Order hamton Phonograph Co. in Interesting Article For the last couple of months, and, in fact,not he should curtail his use of fuel or his out- Under the heading "Phonographs With thesince it was announced that the manufacturersput at the present time, The Talking Machine Army," the Binghamton Phonograph Co., Inc.,of pianos were to curtail their use of fuel andWorld took up the question with Hon. P. B. Binghamton, N. Y., recently inserted in its localconsequently, it was believed, their output by 30Noyes, Director of Conservation of the United newspapers an interesting article that called at-per cent. there has been much discussion pro States Fuel Administration, who stated officially: tention to the many Sonora portable phono-and con as to the status of the talking machine "There is at this time no actual curtailment graphs which are in use among the armies ofmanufacturer in the eyes of the United Statesorder directed against either the talking machine the Allied nations.This company handles theFuel Administration.There are those who de-or piano industry.Both the manufacturers of Sonora line, and the article which is reproducedclared that no curtailment order existed.Others talking machines and pianoshave, however, below conveyed a timely and effective messagethat \Vashington had requested a curtailment of agreed that they would curtail their use of fuel to the purchasing public: 30 per cent., and still others who held no views 30 per cent.In other words, this is in the na- "Over in the trenches and behind the lines but wanted to find out.There have been sev-ture of a gentleman's agreement, rather than a phonographs are busily playing to entertain the eral meetings held of talking machine manufac-mandatory order." soldiers in their off -duty hours.There's noth-turers, and committees selected by these manu- In short, the director's statement means that ing like a familiar song from home to cheer afacturers to discuss the question of curtailment ofthe talking machine manufacturing trade is un- man up and make him forget the cold, and the output, but no satisfying announcement has been der a voluntary agreement to curtail the use of wet, and the troubles and dangers which he en- made as to the findings in these meetings. fuel 30 per cent., and the Government, relying counters. In order to set at rest the mind of the manu-upon 'the keeping of this agreement, has issued "Obviously, it is impossible to lug around bigfacturer who isin the dark as to whether orno direct order in the matter. musical instruments when ammunition, food and supplies demand every cubic foot of space avail- patients and in severe cases exercises a mar-at $222,730, sent abroad in the same period of able. Itis because of this that the portablevelous influence in aiding recovery.The pa- 1917. The total exports. of records and sup- phonographs are utilized so generally. tient helped by music frequently is out of theplies for April, 1918, were valued at $177,973, as "The Sonora Phonograph Sales Co., of Newhospital a month earlier than he would be were compared with $127,435 in April, 1917.For the York, recently reported that over 25,000 of thehe left in dismal quiet.The phonograph is in-ten months' total 78,833 talking machines were Sonora portable -type phonographs had been solddeed proving valuable in these trying times." exported, valued at $2,168,752, in April, 1918, and through their London representatives and were 62,606 talking machines, valued at $1,612,957, in now in service with the British troops along the TALKING MACHINE EXPORTS 1917, while records and supplies, valued at $1,- battle zone.This particular Portable Sonora is The Figures for April Presented-Exports Show653,390 were sent abroad during 1918, as against proving immensely popular, not only with the Machines and Records Both Increase $1,257,530 in 1917. soldier and sailor boys, but with motorists, vacationists, owners of country homes, college WAsitixnvox, D. C., July 3.-In the summary Earl Ford has been appointed receiver for the boys and girls and all who enjoy good music, of exports and imports of the commerce of the LehmanFurniture & Talking MachineCo., but can't transport a heavy machine. United States for the month of April, 1918 (theHuntsville,Ala.,following theenlistmentof "The littleportable Sonora initspolished latest period for which it has been compiled), Luther Lehman, manager of the company, in the cowhide case looks like a small suit case and, hich has just been issued, the following fig-navy, which left the house without an active head. though itplays beautifully all makes of discures appear: records, all sizes, it weighs fifteen pounds com- Talking machines tothe number of 8,558, Many a young man just now begins to realize plete.In the great war hospitals physicians find valued at 254,022 were exported in April, 1918, the opportunity to take that "trip abroad" about the phonograph invaluable. It cheers up theas compared with 6,460 talking machines, valued which he has been dreaming these many years. The Leonard Markels BUTTWiy ago The Leonard Markels Jewel Bearing Butterfly Motor has revolutionized the motor industry. It is silent running and silent winding and represents the acme of perfection in motor construction. Specifications This motor has achieved phenomenal success, Beveled gear noiseless winding, and is being used exclusively by leading phono- New ratchet device that prevents clicking. Bakelite intermediate gear-absolutely silent. graph manufacturers in all parts of this country Plays seven 10 -inchorfive12 -inchrecordsat one and Canada. winding. Cast iron nickeled frame. Write today for a copy of our Powerful, durable, compact, accessible. Built especially for the highest -grade machines. New Butterfly folder Guaranteed in every minutest detail.

LEONARD MARKELS-165 William St., New York 38 THE TALKING MACHINE WORLD urN15, 1918

THE TRADE IN PHILADELPHIA AND LOCALITY

PHILADELPHIA, PA., July 6.-Another month in the talking machine business has passed, and the first half of 1918 is only a memory.It has brought with it satisfaction, foreboding and re- gret.Satisfaction that it was not nearly as bad TALKING MACHINE DEALERS asit might have been in considering that we are in the midst of a war.It leaves in its path forebodings as to the future, which will keep the can greatly increase their profits without additional dealers on edge, as it has done during most of the six months past.And regrets that the man- overhead expense, by selling the world-famous ufacturers have found themselves in such a position that they have been unable to nearly supply the demand made upon them, thus relieving the dealers and jobbers of much profit that might Weymann "KEYSTONE STATE" have been theirs had they been able to get the goods. In the securing of stock the month has been no better or no worse than the few preceding. Musical Instruments months.The promise for a great percentage of stock did not materialize.The dealers were a combination that has proved to be an instantaneous success. able to get a portion "of what they need, perhaps enough to satisfy and hold their customers, but with expenses rising at all times, and with the Write for catalogue opportunity to meet them limited, thereis no wonder that the dealersfeelalittlebitde- pressed at the outcome. Report a Satisfactory Trade for June H. A. WEYMANN & SON H. A. Weymann & Son reportthattheir talking machine business in June has been sat- Manufacturers isfactory,inspite of the shortness of stock. Victor 1108 Chestnut St. They are getting their full share, they believe, Wholesalers and have been able to keep their dealers in line, Philadelphia, Pa. due to the fact that they started to look out for Established 1864 their interests months ago. By getting the dealers to order early they have kept them supplied in a way that some firms with less foresight haveord racks are being moved gradually in order able to get his machines through in fine shape, been unable to do.They could have done verythattheir businesswill not be handicapped.and feels that he has been very fortunate in this much more business, both wholesale and retail,They are taking their time in moving, as there respect. and yet they claim that they have no reasonis no reason for hurry in any of the buildings. Death of William A. Weymann to complain. They have been compelled toTheir business last month was quite good, and During the month William A. Weymann, who work with a small force, many of their men it was ahead of June a year ago. was in charge of the wholesale department of having been orderedtothe army for some Expanding Cheney Representation the Weymann store, and looked after the talk - months past, and during June two more men G. Dunbar Shewell, the representative in this were taken, Arthur Appenzeller and George E.section of the Cheney talking machine, is very F. Ilottel, of the retail department. well satisfied with the business he has been do- Removing to the New Home ing, and the agencies he has appointed in and The Penn Phonograph Co. are partly at theirnear.Philadelphia, as well as in Washington and new home, 913 Arch street, and partly at their Baltimore, cities included in his territory.Mr. old home on Ninth street.All their machines Shewell was in Washington on Monday to close are shipped from the new address and the rec-an important deal.He says that he has been III II

HE reputation that the Penn Phonograph Co. attained in the past for efficient Victor

Service is the Victor dealer's guarantee that he will get through the Penn organization the finest service possible under war conditions. The Late William A. Weymann ing machine end of the business, died suddenly at Atlantic City.He had not been in the best of health and had gone to the shore to recuper- ate, Mrs. Weymann accompanying him.After several days he had improved so rapidly that Mrs. Weymann returned to this city, and Mr.

Penn Phonograph Co. Weymann expectedtoremainseveraldays 17 S. NINTH STREET PHILADELPHIA longer.One morning, while strolling on the board walk, he was fatally stricken, and within a few hours he had expired.His death was a great shock to his family, as well as to a host of trade friends. Mr. Weymann was forty-nine years of age and is survived by a widow, a daughter, Miss Helen Weymann, three sisters and two brothers, II II JULY 15, 1918 THE TALKING MACHINE WORLD 39

yOUR handicaps in both securing goods and in selling prompt us to make Buehn Ser- vice this summer more intensive than ever. We also urge you to conserve physical energy in hot weather by doubling up your mail work. Use letters, supplements, mailing cards, and the telephone more liberally. A mostsatisfactory summersalesvolumewill accumulate by selling more Victor records, particularly the higher priced numbers.Buehn Service isdoing everything in its power for your interest. THE LOUIS BUEHN COMPANY PHILADELPHIA BUEHN SERVICEON VICTOR RECORDS

Harry W. Weymann, presidentandgeneralthe committee believe that much more will beare laying in our fall stock now.If it comes manage.r of the company, and Albert C. Wey-realized, even allowing for certain losses, thanall summer as it came in June we will have no mann, who issecretary and treasurer of thecould have been done by insisting on one pay-cause whatever to complain, but will be most company. ment or havingitspread over a very briefgrateful."Ralph Ziegler, one of the Blake sales It is hard for his many relatives and friendsperiod.With the precedent established by you force, has been drafted and leftfor duty on to realize that one whom they had been accus-I think itis very likely that we will be able to NVednesday of this week. tomed to see always in a cheerful mood and atget others to follow your splendid lead." Edison Dealers Meet all times ready to extend the hand of good fel- Mr. Perrett states that the firm's business in The Edison dealers had their monthly meeting lowship should have been called away so sud-June was three times larger than it was in Juneon Tuesday evening of this week, which included denly. He was so kind and considerate and of 1917. a banquet at the Bingham House.They talked beloved by all that the trade will consider his Some Personal Items over their advertising and other important mat- untimely death as the loss of a very dear per- Mr. Sowden, who for a considerable time has ters. There were no set speeches. Charles sonal friend. been connected with the talking machine depart-Gardiner was over from the factory and made a Conditions With Louis Buehn Co. ment of the Gimbel store, has resigned to ac-short address, and another guest at the banquet The Louis Buehn Co. report that their busi-cept a similar position with the firm of Harrywas R. B. Cope, of the Girard Phonograph Co. ness-in its conditions-has been about the sameC. Kahn & Son, Eleventh and Filbert streets. Substantial Pattie Orders Placed in June as it had been in May.Machines and Miss Margaret Robinson has been added to the The Pathe Shop report that substantial fall records have been coming through in about thetalking machine department of the Strawbridgeorders are coming in from their dealers, and same proportion in June as they did for the two& Clothier store.Walter Wilson, of the samethat a vast majority of them are anticipating months that preceded it.Mr. Buehn is now lo-department, is at present away on his vacation.thefall shortage and are placing orders now cated at the shore with his family, their cottage Closed Good June Business for these records, many of them to the limit being at Ocean City, N. J., where he will spend The George D. Ornstein Co., Victor jobbers,of the amount of money they can find to invest. his week -ends. tell of a satisfactory business, and the same isThey got in several carloads of machines last Patriotic Grafonola Men reported from the firms which they supply inmonth and are not only in a condition to take The Columbia Grafonola Shops report thattheir territory.They have been able to keep a care of all orders at this time, but believe that they have had a very good business.Managerfairly liberal supply of both machines and rec-they will have a sufficient stock of Pathephones R.L.Perrettsays: "We have only beenords on hand. to take care of these orders. stopped by the amount of goods we can get." A. D. Proudfit, who is in charge of the talking Manager Eckhardt has taken a cottage at At- The firm will care for all the men's accounts inmachine department at the Presser store, andlantic City for the summer, and has removed connection with War Chest subscriptions, as Mrs. Quinby, who isin charge at the Esteyhis family there.The Pathe exhibition ma- will be noted in the following letter received by store, both report that they have been havingchine is doing duty at present on the Garden Manager Perrett from Horatio G. Lloyd, chair-a most satisfactory business, and are well satis-Pier at Atlantic City. man, executive committee, of the War Welfare fied with the amount of goods they have been Selecting Their Representatives Council of this city, which explains itself: able to obtain through the Ornstein Co. Mrs. The Brunswick-Balke-Collender to. have been "Dear Sir-I am this morning in receipt ofQuinby has quite a force working for her, andgoing ahead in a most satisfactory way and your letter of the 1stinst., and on behalf ofshe has introduceda number of innovationsbooking many orders for immediate delivery. the committee wish to assure you of our ap-into the business which have had their effect. The retail business among the dealers has shown preciation of your willingness to keep up the Blake Has No Cause for Complaint a little falling off in June, but they all report War Chest pledges made by those in your em- Manager Blake, of the Edison Shop, Eleventh that business looks unusually bright for the fall. ploy in case they should enter Government serv-and Walnut streets, says that June was a veryThey have placed the Brunswick machine with ice, or be obliged to accept other positions atgood month-the best they ever had by aboutquite a few new dealers in June, but they have reduced salaries.Itis a fine thing to do and 60 per cent."July looks good to us," added Mr. been most careful intheir selection, desiring we will appreciate it.We have, of course, rec- Blake."We are getting a nice stock of recordsonly the most representative dealers.As the ognized this as one of the risks of the twelveand machines are coming inin a satisfactorymanager says: "We have lots of applications, months' pledge system, but all the members ofway, and we have all we need of the latter. We (Continued on page 40) 40 THE TALKING MACHINE WORLD JULY 15, 1918 move naturally follows the change made recently whereby all Victor dealers gave up their mechanics and pooled their repair work in one VAN VEEN "BED -SET" BOOTHS shop, conducted by one ofthe besttalking machine mechanics in this section.This move was made with a dual purpose, economy and the releasing of as many mechanics as possible for more necessary work.It has been known for many years that guarantees by dealers and charges for repairs were not uniform. The proposed schedule will define free service, fix a reasonable charge for all ordinary repairs and endeavor tohavethispractice made uniform. Under present conditions when dealers are entirely independent as to sales and are picking only those that they want to put on the books, itis believed that such a rule will be enforced. There willbe no further meetings of the association until September, at which time new officers will be elected.President A. B. Magoon and his staff were elected at the organization meeting as temporary officers and continued in office when the constitution was adopted, under the title of temporary officers.Itisbelieved that theSt. Louis trade district will be well Install your booths during the summer and be organized under their direction by September, ready for holiday business and then a general meeting will be planned to advance the work of the association stillfur- WRITE FOR A COPY OF OUR NEW CATALOG ther.In the meantime President Magoon and Van Veen "Bed -Set" Sectional Booths can be erected as easily as a bed (no skilled labor required). Booths shipped on short notice anywhere.Room sizes any multiple of 3 feet.High grade finish, will match your the executive committee will hold weekly meet- sample if desired.Sound -proof construction. We design and build complete interiors. We also build record ings, or oftener, if need be. racks, which are described in our new catalog. 47 West 34th Street, New York ChairmanDitzell,ofthe exchange depart- 1,./ ment, says that this work already has trans- Arthur L.VanVeen & TELEPHONE - - - GREELEY 4749 ferred much dead stock from discard boxes to shelves where it will be readily sold.So far, TRADE NEWS FROM PHILADELPHIA as to the advance in product, and many of thethis work has been confined almost entirely to (Continued front page 39) dealers have taken the opportunity to buy sub-records, but it has relieved some dealers of ma- stantially in June of the smaller type Grafonolas,chines which were made to special order and but are taking only the very best, deeming itwhich advanced in price on July1. Recordsthen left on their hands. advisable to be careful as to whom we take.will advance on August 1 and the dealers have The firm will move the phonograph depart-been advised to this effect so that they may get ment to the second floor of the building, which in a supply before the advance actually takes PLEASED WITH PATHE PRODUCTS they are fitting up in an extensive way in order place.This policy has met with the hearty ap- The Pathe Freres Phonograph Co., Brooklyn, to handle their rapidly -growing business." proval of our dealers, making them feel that weN. Y., recently received a very interesting letter Giving Good Service on Records are trying to watch out for their interests atfrom the Swanson & Nolan Supply Co., Pathe Manager R. J.Heath, of the Columbia Co.all times." jobbers in Denver, Colo., referring to the splen- (wholesale), reports that their business has been John Neldine, who has been connected withdid list of Pathe records that was issued in the remarkably good in June, andisstillgoingthe Columbia for a number of years inthe Augustsupplement. DuringthepA,st few along atarecord -breaking pace. He says:wholesale department, has enlisted in the navy.months the Pathe Freres Co. has received many "The Grafonola shipments are mighty scarce C.B. O'Donnell, who has been in charge ofletters from its jobbers reflecting enthusiasm and this month, due to embargo shipments, but wethe Columbia's record stock department, alsosatisfaction with their products, and the follow- have been very fortunate in giving our dealersenlisted in the navy in June. ing letter is a fair example of their spirit: excellent service on records.Our record serv- F. K. Pennington, sales manager of the Co- "August releases were received at this office ice has been remarkably good, due to the com-lumbia Co., was a recent visitor to his manythis morning.To tell you what we think of pany's policy of advising the dealers beforehand friends in the local trade. this release in the usual way would be too mild. We can only say thatif you keep this kind TRI-STATE ASSOCIATION DISCUSSES NATIONAL BODY of stuff up we will have to draw on the United States Army for more help.Yours very truly, Believe That Local Organizations Should Act Together But Not Expand Beyond Present ConfinesSwanson & Nolan Supply Co. (Signed) Earl D. -Victor Dealers Pool Repair Work-Present Officers Continue to Officiate Dryden." Sr. Lows, Mo., July 5.-A good many inquiries the various members and the good feeling that HAPPINESS AND SERVICE have been received by the officers of the Tri-results from social intercourse.They reason State Victor Dealers' Association from dealersthat a dealer will be much less apt to cut prices Happiness is a by-product.We can't buy it over the country asking if the association couldagainst a man with whom he has enjoyed abecause it has no price.Some people try to not be extended into a national organization.pleasant dinner than he would against a manpurchase happiness by getting drunk; others This matter has been discussed by the executiveconcerning whom he knows nothing except re-build fine houres, and some travel around the committee and the leaders in the local move-ports carried to him by favor seeking custom- world.But the goal is as elusive as the horizon. ment do not see their way clear to do this. ers.The social end is regarded as the chiefThe main issue in life is service, and happiness They believe that the effectiveness of the asso-feature. is incidental to service. ciation would be lost when its territory is ex- An exceedingly successful meeting was held tended beyond the distance at which dealers can-at the Century Boat Club the last week of June, The Marion County Board of Review has in- not easily come to two or three meetings aand at this meeting a rough draft of a repaircreased the tax valuation on the property of the year.Already the membership of the Tri-Statecost schedule was made.It will be completedKipp Phonograph Co., Edison jobbers inIn- Association has been extended beyond expecta-and passed on to the members very soon.This dianapolis, from $25,000 to $50,000. tions.The inquirers usually state they learned of the association's good work through the Talk- ing Machine World. THE REGINAPHONE But in making this decision, the local committee suggeststhatanationalorganization A phonograph of the highest grade easily can be erected on the organization begun with many exclusive features. The new here by organizing a number of local associations Regina Sound -box is the greatest im- inthechief trade centers where thereisa provementintalking machines in jobber who is willing to undertake the work years, reproducing all hill and dale the Koerber-Brenner Music Co. has undertaken and lateral cut records equally well, here.If a number of these organizations were and in a manner unsurpassed. formed, they could be nationalized by annual Territory arrangements with active dealers.Send for particulars. delegate meetings and in this way accomplish much good.But the leaders of the Tri-State 47 West 34th Street, NEW YORK THE REGINA CO 209 S. Wabash Ave., CHICAGO, ILL Association believe that the most good from Manufacturers of the Regina Music Box and other musical instruments for over 25 years. association work comes from the mingling of JULY 15, 1918 THE TALKING MACHINE WORLD 41

I I 11 Ii 11 1 MEM 00111111' II Ill

ERVICE It has a bigger meaning today than ever before.In every walk of life we hear itsappeal. We offer to our dealers depend- able co-operation which takes in every branch of economy. If our line has not already been introduced into your salesroom NOW

is the time for us to become acquainted. Each Nightingale is equipped with a Stephenson Precision -Made Motor and a Scotford Tone Arm and reproducer. We guarantee it uncon- ditionally for a period of two years against broken or defective parts. The selection of a phonograph is a serious matter.You must give perfect satisfaction to your customer and at the same time assure yourself of an adequate profit. On both these points the NIGHTINGALE scores big. Your inquiry will be regarded as an opportunity to make the word NIGHTINGALE have a larger and more important meaning to your selling force.

Nightingale Mfg. Co. - 422-426 North Armour St., Chicago, III.

[iIiir.111 IH

t 11 n 42 THE TALKING MACHINE WORLD JULY 15, 1918 SHORTAGE OF STOCK IN TWIN CITIESthan of late we are going to disappoint our cus- ILSLEY'S GRAPHITE PHONT tomers and lose some good business." SPRING LUBRICANO Big Demand for Victrolas Can't Be Met-Som- Shipments are coming fairly well for the Min- Ilsley's Lubricant makes the Motor make good Is prepared in the proper consistency, will not run out, dry up, or mers Co. Look for Better Pathe Shipments-nesota Phonograph Co.President Laurence Ii. become sticky or rancid. Remains in its original Form indefinitely. Laurence Lucker Discusses the Situation Lucker understands fully that when grain and Write for special proposition to jobbers. MANUFACTURED BY potatoes begin to move musical instruments will ILSLEY-DOUBLEDAY & CO., 229-231 Front St., New York MINNEAPOLIS and ST. PAUL, 'MINN.., July 8.- be sidetracked for indefinite periods and conse- Established 1853 Many more talking machines could be sold inquently he is straining every nerve to accumu- the Twin City territory than are now going outlate all the Edison phonographs he is able tothus aiding the clerk totella customer just if the dealers could be supplied in accordancelay his hands upon.He does not believe it will bewhere to find a record. with their wants.But machines are not to bepossible to get any big shipments through after 3. ThattheGermantitlesofrecordsbe had, and that settles it. August 1.Mr. Lucker attended the meetingchanged into English both on the record and in George A. Mairs, head of the Victor depart-of Edison jobbers in New York last month andthe catalog as far as possible, and that they ment in \V. J. Dyer & Bro., showed your corre-as usual found the gathering interesting andbe cross-indexed in the catalog so that the Ger- spondent a stack of letters the other day, be-profitable. man title would simply refer to the English title, ginning about as follows:"You may ship me for instance, under "Traumerei" see "Dreaming." at once ten Style X Victrolas" or "Please for- SUGGEST GROUPING OF RECORDS It was suggested at the meeting that the sec- ward immediately six Style Q and six Style K." retaries of the various associations of talking These men won't get anything except a politeTalking Machine Dealers' Association of Buf-machine dealers throughout the country keep note regretting that W. J. Dyer & Bro., although falo at Recent Meeting Discuss and Act Uponin touch with each other and exchange reports always attentive to the requests of their cus- Many Matters of General Interest to Trade on actions taken at the various meetings in or- tomers, are unable to supply their needs. der to bring about closer co-operation between Harry J. Beach, who is one of the prominent BurFALo, N.Y.,July 3.-At thelastregularthe organizations. men in the Victor forces, was inthis vicinitymeeting of the Talking Machine Dealers' Asso- last week to look over the stocks of W. J. Dyerciation of Buffalo there was considerable dis- MAKING EXTENDED TRIP WEST & Bro., St. Paul, and the Beckwith -O'Neil Co. cussion regarding ways and means for keeping to ascertain for himself if the constant clamors mailing lists alive and up to date, and it was H. F. Thornell, General Sales Manager of Wil- for Victrolas were mere bear stories.He found decided that dealers be requested to limit their son -Laird Phonograph Co., Calling on Trade the warerooms bare without any question, formailing lists as much as possible.In the fall in West and Canada-Doing Well With the there has been no chanceto make any ac-there will be taken up the question of sending Phono-Lite and Other Specialties cumulation for a year. out to all those on the mailing list a question- Another big man, H. N. McMenimen, man-naire in postcard form in order to ascertain the H. F. Thornell, general sales manager of the aging director of the Pathe Co., visited amongnumber who are anxious to receive the lists and Wilson -Laird Phonograph Co., New York, sole the jobbers last week.He confessed to Jay H.other literature sent out by the dealers. distributor for the Bliss reproducer, le -ft New \Vheeler, manager of the phonograph depart- The secretary was instructed to write to theYork the first of the month for an extended trip, ment of the G. Sommers Co., that the companyVictor Talking Machine Co. and present thewhich will include a visit to the leading cities had not been treated any too generously, but following suggestions regarding the grouping ofin the Middle West, and also a call upon the promised to make some big shipments in therecords: trade in Canada. Mr. Thorne!! expects to spend immediate future. Mr. \Vheeler isdoing an 1. That in grouping records in the catalog themost of his time on this trip with manufacturers excellentbusiness, much better thanayearnumbers of the records be added.For instance,and jobbers, and in view of the fact that many ago,.but the trouble is that the orders are ex-if one wishes to look up "Old -Time Ballads,"inquiries have been received the past few weeks hausting all his receipts and no reserve is beingor "Popular Songs," one must look up each song regarding the use of the Bliss reproducer, he obtained for the inevitable rush of next fall. in order to get the number.In the case ofexpects to close several important deals before "\Ve know that the big rush is coming," said"Marches" this has been done and isa greatreturning to New York. Mr. Wheeler, "and we are getting nervous al- time-saver to the clerks and the public. The Wilson -Laird Phonograph Co. has also ready, for unless we get much heavier shipments 2. That the pages of the catalog be numbered,made arrangements whereby it has become the distributor for two successful lighting devices; one of these being known as the Phono-Lite, perfeetTone and the other as the Disc-Lite.Both of these lights have proven very successful since their introduction to the trade, and Mr. Thorne!! expects to establish several distributing connec- NEvery rip tions for these products upon his present trip. A recent department inaugurated by this company in order to co-operate with the users of the Bliss reproducer is known as the "service department," and this department will aim to assist the manufacturers using the Bliss reproducer along practicallines. This department Distributors Distributors will be under the general supervision of Mr. Thornell, whose many years' experience in the talking machine industry will doubtless be re- flectedintheservice rendered the manufac- Wall -Kane Lyric turers.

Needles Records J. NEWCOMB BLACKMAN HONORED J.Newcomb Blackman,presidentofthe Blackman Talking MachineCo., New York. Victor wholesalers, has been elected a member of the executive committee of the American Fair Trade League, one of the most prominent business organizations ill the country.Mr. Black- man was previously a member of the advisory committee of the league, and has been an active orker in behalf of the interests of thisor- ganization. The executive committee of the American Fair Trade League comprises some MODEL "F" of the most successful members of the industrial 15 inches wide world, one of its members being Louis F. Geiss- 40 inches high 18 inches deep ler, general manager of the Victor Talking Ma- RETAIL $45 chine Co. Write for Special Discounts of ALL our Models JOINS U. S. MARINES Alfred C. Randolph, who has been associated Immediate Deliveries in Any Quantity with the local wholesale branch of the Columbia Graphophone Co. for the past six years, is now OPEROLLO-PHONOGRAPH COMPANY a member of the 157th Company of the U. S. 54 W. Lafayette Blvd. Detroit, Mich. Marines, and is stationed at present at Paris Island, S. C. JULY 15, 1918 THE TALKING MACHINE WORLD 43 Advantages of Street Car Advertising Outlined By W. Leroy Marshall for the Benefit of the Dealer .1.thettimg Co. "My very best salesmen, young men thatI ing basis."Our Uncle Sam comes first, butadvertisement day by day.Street car adver- had trained for years, joined the colors. Yes, downhillbusinesswon'thelpwinthewar. tising will back up the efforts of your sales or- certainly, 1 was glad they signed up with UncleThrift and prosperity will. ganization as well as tillin the breach created Sam-I encouraged them, but laterIfound it Of allthe better-known forms of publicity,by the shortage of efficient salesmen. necessary to advertise immediately for men tostreet car advertising is perhaps one of the most A postal card will bring you samples and sug- replace my experienced salesmen temporarily. effective methods of reaching the greatest num-gestions, if you desire.If you want blank cards The labor market had apparently gonedry. ber of people at a minimum of expense. No for your show window, they may be secured Then I realized that energetic, experienced sales-one will deny that our national advertising is from the wholesaler.Imprinted cards may be far reaching and influ- ential,yet thereisa gap that every Victor merchantshould fill. SacredMusic While we can and do on the create the demand, you can with profit to yourself inform the people Metrola of your community that usic for every occasion. You may elyiy your favontelymns anytime y o ustandreadyto nytime -Anywhere t serve them.Years ago weconcludedtoas- s u m eaconsiderable portion of the expense ,A4 of local street car ad -I The Appeal to the Church -Goer vertising.Our share is The Argument for the Summer Hostess men were becoming increasingly difficult to se-to supply attractive cards. beautifully printed orordered direct from the Victor Co.This isin cure. lithographed infour or more brilliant colors.yet y truth the age of advertising and talking "To increase my local advertising seemed the Furthermore, we imprint your name and addressmachine men must not lag behind.' only possible way to fill in the breach.Yes, iton as many cards as you contract to use.Right paid. Whileit'snotbusiness'betterthan now we have in stock sixteen different styles, MUSIC FOR THE ITALIANS usual,' it's business on a most satisfactory 'pay-each particular style carrying a convincing mes- American Red Cross Places Orders So That ing basis.' Your street car cards helped mesage, readable at a single glance, a message that Music May Play Its Part on the Italian Front couples your name with our national advertising, designed to catch the Finding that twenty-five out of every hundred eye of prospective customers whenDalian soldiers stopping at the rolling canteens they are in a most favorable posi-of the American Red Cross along the Italian tion.Conditions favor in the high- ont are able to play some instrument, Lieuten- est degree the enterprising merchantant McKay, in charge, has, ordered a number of who realizes the possibilities of ad-mandolins and guitars.From volunteers he vertising to the passengers on streethas organized an orchestra to entertain the two railways very often confronted withthousand to twenty-five hundred men who daily a long, uninteresting ride with noth- enjoy bread, jam, hot coffee and cigarettes at ing to occupy their immediate at-the canteen.The personnel of the orchestra tention.Furthermore, they may in-changes as the men come and go to the front. tend to shop in your very neighbor-The talking machine, which plays when the or- hood, -yes, even inthe store nextchestra is not on duty, has proved so popular door to you. thatitwill be loaded on a mule and sent to For the Interestof the Music Lover Ifyouprefertodetermineforoutlying batteries along the Italian front. whenIneeded help, andIshall continue toyourself thevalueof streetcar advertising, use them." start in on a small scale, probably beginning The Automatic Entertainers Corp., of Manhat- The foregoing by an enterprising Victor mer-with those cars that pass your store or within a tan, was incorporated at Albany this week, for chant prompts us to bring to your attentionfew blocks of your store.The costin prac-the purpose of conducting a phonograph busi- the value of street car advertising in order thattically every case is relatively small as compared ness. Capital $25,000. Those interested are .you may keep your business on the same "pay - to the number of people that will rcad your I'J. Donohue, \V. J. Kelly and W. J. Peavey. The New Phonograph Pon amour The New Wonder

Reproducer Our patented diaphragm and reproducer give that clean, clear, snappy, mellow tone. There is no mushiness, no sharp or tinny sound.Our reproducer is suited for every purpose.Itis adapted for brass band, popular song work, for violin and piano solos and for operatic sopranos, taking the high notes with such clearness and distinctness that itis the marvel of Copyright, 1917, by musicians and singers of renown. The Fritzsch Phonograph Co. Trade Mark THE FRITZSCH PHONOGRAPH COMPANY 228-230 West 7th Street CINCINNATI, OHIO 44 THE TALKING MACHINE WORLD JULY 15, 1918

CLOSED Here it is! Convenient-Compact- Solid-Knock-proof- Weather-proof the New Strong fibre case coated inside and out with water -proof varnish.Army Green color.

List Price $65

No Needles to Change The Pathe Sapphire Ball takes the place of needles.It need not be changed. Long Life to Records Army and Navy Model The Pathe Sapphire Ball cannot possibly cut, grind, rip or mar the record's surface. The newest portable model of the Pattie The Pathe Controla Phonograph. With the Pathe Controla you may increase or decrease the tonal volume of the Pathe Phonograph at will. The only Phonograph ready just as it stands Plays All Records to ship or take into an automobile.No Each Pathe Phonograph plays not only Pathe Records, but all other makes of packing to bother with at all.Just let down disc records, and plays them perfectly. the cover and lock. The first-the only Phonograph entirely suitable to sell those who want a phonograph for -Travel or Vacation --Camp Use. -Soldiers in Camp and Trenches. -Sailors in Barracks or on Board Ship. Write for Pathe Dealer Proposition.

Patti Freres Phonograph Company 20 Grand Avenue Brooklyn, New York MURATORE7Exclusive Pathe Artist Pathe Freres Phonograph Co. of Canada, Ltd., Toronto JULY 15, 1918 THE TALKING MACHINE WORLD 45

Record Some of the New Pathe Records (HAWAIIAN NIGHTS-Waltzes. Lou - MILITARY WALTZ.American Re- J ise and Ferera Hawaiian Orchestra. 10 -in. public Band. 203851 SOMEWHERE IN HAWAII.Louise 75c. WHILE THE INCENSE IS BURN- 12 -in. and Ferera Hawaiian Orchestra. 29207 ING (Medley Fox-trot).Intro.: "Rose $1.00 (WON'T YOU BE A DEAR, DEAR-) Room Fox-trot."American Republic 10 -in. Band. 20388 DADDY? The Farber Girls. ' THEY WERE ALL OUT OFSTEP.I. 75c. TEN LITTLE BRIDESMAIDS.Jack BUT JIM. Constance Farber, Contralto. { Norworth, Baritone. 12 -in. WE STOPPED THEM AT THE 29208I STOPPED, AND I LOOKED, AND MARNE. Arthur Fields and Invinci- I LISTENED! Jack Norworth, Bari-$1.00 ble Four. 10 -in. tone. 20391IF HE CAN FIGHT LIKE HE CAN7k. LOVE, GOOD -NIGHT GERMANY! (THERE'S A LONG, LONG TRAIL. -1 Arthur Fields, Baritone. 25016 Percy Hemus and His Buddy Boys. 10 -in. KHAKI SAMMY. Percy Hemus, Bari-$1.00 THOSE DRAFTIN' BLUES.Arthur ltone. Collins, Baritone. 10 -in. 20392IF YOU'RE CRAZY ABOUT THE OH! LOOK! Medley Fox-trot.Intro.: tWOMEN, YOU'RE NOT CRAZY AT 75c. "Typical Topical Tunes," "A Kiss For ALL. Joe Remington, Baritone. Cinderella," "I'm Always Chasing Rain- (YOUR LIPS ARE NO MAN'S LAND bows." American Republic Band. BUT MINE. Campbell and Burr. 10 -in. 71002Med-SWEET LITTLE BUTTERCUP $141:3 20393 jOUR COUNTRY'S IN IT NOW.In- 75c. ley One-step.Intro.: "Cleopatra" from i vincible Four (Male Quartet). "Sinbad." American Republic Band. J Summer Everybody stocking up on popular records. Buying the most of the Dealer with the most, newest popular hits. Run your eye over the partial list of Pathe's "newest. Right! You certainly should write to

Patti Freres Phonograph Company Claudia Muzio 20 Grand Avenue Brooklyn, New York Exclusive Pathe .Artist Pathe Freres Phonograph Co. of Canada, Ltd., Toronto 46 THE TALKING MACHINE WORLD JULY 15, 1918 BLUE DEVILS ENTERTAINED AT EDISON LABORATORIES Banner," led by the Edison band.A few more pictures were taken and then came an unex- Famous French Soldiers Spend Enjoyable Day asGuests of Thomas A. Edison and Mrs. Edison-pected and delightful surprise.The Blue Devils Presented With Army and Navy Model EdisonPhonograph-Mrs. Edison Host at Luncheon sang one oftheir own battlesongs, which aroused tremendous enthusiasm. Monday morning, June 17, the employes ofranks, marched out of the laboratory and around Through a densely packed crowd the Chas- Thomas A. Edison, Inc., Orange, N. J., wereto a spccially-constructed platform to receiveseurs Alpines worked their way to the waiting thrilled with the news that a number of the Bluethe cheers of the Edison workcrs. automobiles and were driven to Mr. Edison's Devils of France would pay a visit to the Edison They were introduced by Mr. Mcadowcroft,home, where Mrs. Edison and members of the Mr. Edison's assistant, and then Sergeant P. A.Women's Club of the Oranges acted as hos- Servet delivered a very appropriate speech, em-tesses.Lunch was served on the broad green phasizig the love of France for America, say-lawns; and while the soldiers of France enjoyed ing in part:"We men of France are aware ofthe famous hospitality of Llewellyn Park, the how much America loves our country. You Edison Choral Society and Edison band fur- people in America can have no idea of how nished the music. FrancelovesAmerica." Thecheersthat After luncheontheparty returned tothe greeted this remark left no doubt in the heartsstorage battery building, and under the guidance or minds of these gallant fighters of America'sof R. A. Bachman inspected the plant from roof love for France. to cellar.These soldiers know the need of Master Lester Steel, an American boy ofstorage batteries and Edison storage batteries

Characteristic Pose of Mr. Edison Mr. Meadoweroft, His Chief Assistant, Is Explaining What Is Desired of the "Wizard" laboratories.About 12 o'clock they arrived in automobiles driven by members of the Newark and OrangeNationalLeaguefor Women's Service. As these French heroes entered the gates of the old red laboratory building atLakeside avenue and Valley road Mr. Edison appeared to personally welcome them.Each. member was introduced to Mr. Edison, who presented them with an Army and Navy model and a choice selection of the new Velvet Surface Re -Crea- tions.When these fighters return to their beloved France they will carry with them this pleasant reminder of one of the greatest Ameri- cans they have met on their visit to America. After a number of pictures had been taken and Mr. and Mrs. Edison and the Army and Navy Model Phonograph Presented to the Blue Devils the Mutual film man had ground out a few French parentage, then sang "La Marseillaise,"are well known to them.Sergeant Servet was hundredfeetoffilm,the Chasseurs formedand the crowd answered with the "Star Spangledprevailed upon to say a few words to the workers and responded as follows: "You soldiers of the factory, we soldiers of France greet you.This war will be won by the country who has the most men, guns, ammunition and airplanes.Particularly airplanes. "Your job here is as noble as the soldier's. You are doing a wonderful work for your country and the Allies by your hard work.The results of your labors are absolutely needed by the men at the front.The soldiers are waiting for you-waiting for your work. "You have been informed of the impossibility of successful warfare without aviation.Every commander, before he attacks, must know all possibleabout whatishappening withthe enemy, how he is situated and the ground to be fought over.The aviators furnish this information.What you are doing here will build up aviation and aid materially in winning the war. "If airplanes are the eyes of the army, then you are the optical nerves. "I was amazed to learn to -day that during the firstsix months of the war there were 2,500 strikes in America.The war can never be won if the country is divided this way.You must all work together. "In my travels around I have been surprised, and at times grieved, by the vast amount of material lying around and the delays. The best message I can leave for you is 'speed up.' Forget your differences, bend all your energies toward winning the war and win we' shall." After each of the Blue Devils had signed Mrs. Edison's guest book, they were driven back to One of Many Groups of "Blue Devils" Guests of Mrs. Edison at Luncheon at Llewellyn Park New York. JULY 15, 1918 THE TALKING MACHINE WORLD 47 on the list, and the wholesaler was so surprised SHEDDING A LITTLE SUNSHINE INTO A GLOOM RETORThe forgot to ask for the mazuma.The first How a Wise Kid Gets Hep to a Talking Machine Problem and Takes the Morgue Out of Mortgagefrail breezes in again with a lot of new Janes -Feeding Classic Acorns to the Musical Nuts and Making Them Like It-Likewise Stickingand a couple of jobbies whose chief labor con- the Indian Sign on the Pessimist-Get Jerry to This Stuff, It's the Right "Talker" Dope sistsof working the old man's check book. In about three weeks the kid was being asked A couple of months ago there was a gink inand he was carted away lying down in a prettyout to tea and to give his advice on musical a small burg in the East who kidded himselfblack wagon labeled "ambulance." subjects. He was there with both feet and a that he was a talking machine dealer, but who, Naturally the wife had to eat and bring uptongue and copped off all the business there when it came to the low down, was simply anthe family, so the only thing to do was to hire awas. The kind of records he was selling was apostle of gloom hanging out in a store stockedclerk until the business was wound up, or thethe kind that could be bought from the whole- with machines and records and with his Johnold man againreturned and completedthesaler any time without trouble, and the orders Hancock over the door.For alive guy towreck.The error was checked up in the oldcame through 98 per cent. clean without a slip stroll into this bird's headquarters even on alady's batting average when she happened toup. sunshiny day was like stepping into the morguehire a youthful proposition who still had some The machines started to wiggle their castors after a catastrophe.He cried so much overpep in him.He still had a few weeks to workand move out and the old lady started sniffing hard times and war conditions that the damp-before the draft got him, and didn't care where gasoline, so she could get used to the bus she ness rusted the springs on the machines andhe hung his hat.The new man took one lookwas going to buy when alittle more money even streaked the wall paper.To hear him tellat the store and began to cry himself, more incame in, and leave it to the kid to get his while it,the world in general, and the talking ma-sorrow than in anger.Then having nothingthe getting was good.He picked up some info chine business in particular, was tougher thanelse to do he polished up the machines, took afrom the trade sheets and. the company's dope a pawnbroker's heart.Naturally the kale ranshovel and scraped the window to let the light book and was heeled for bear. He was wise to the low in the till.It was a case of all going outin, and mowed the floor.After much effortfact that he could sell the records he had and and nothing coining in.Talking machine own-the store lost its air of antiquity. could get, and need not waste his time on the ers who wanted to go to funerals preferred to Still having a little leisure on his hands, thejazz stuff that was away below par to keep go- enjoy the ride in a hack rather than to listenkid slips on a few records to entertain himselfing.In short, he turned the joint upside down to the old boy cry and, therefore, bought theirand dissipate the gloom.A swell frail blow-and kept it as crowded with class as the tango records somewhere else, where the purveyoring by the store falls for the high brow stuff,parlor on the Avenue. managa. to smile a little even if it hurt. and saunters in to find out whence comes the Finally the old man who owns the store gets With no trade to encourage his agony, this melody.She slips the kid the info and it's thewise to himself and blows out of the nut fac- near dealer amused himself by counting up hisrecord she's been looking for for yea these manytory for home.He walks in the store, takes machines and trying to figure out how long theymoons and demands another set-up of the same.one glance, then goes bugs again-the shock is would keep him in business.Then he wouldThe answer is that she hits the sidewalk tentoo much, and the old lady might just as well look at his stock of popular records and throwseeds shy, but with eight slabs of symphonieshave been a widow.Give the kid about one o spasm that would keep him in despair for the under her wing.The kid tries the cash registeryear more and he will about own that store and rest of the day..Every time the mail man came butit's jammed.He hides the money anda few more. he got an attack of blind staggers, for when-rings up the sale the next day after he has Moral: There isn't any moral to it, except to ever he sent off an order for a case full of nicesoaked the keys in crude oil.The shock of hav-sell the stock on hand instead of what you hope p1 etty new records, all he got in return wasing real money init knocked four of the cashto get. alittle package of discs by mail that lookedregister's keys out of commission. aboutthesizeof achorusgirl'swardrobe. The kid is musical. He grabs off the classic SECURE COLUMBIA AGENCY After every delivery of mail, the only thingstuff inside, because he gets sick of the jazz that kept the old bird from pulling a finale viastuff outside the store.By and by other mu- The Austin Furniture Co., 540 North Cicero the gas route was because the meter was locked sical nuts blow in and get their fill of the musicstreet, Austin, Ill., has just taken the agency for and he used electricity to light his store.Thethat made the foreigners famous.The kid hadthe Columbia Grafonolas and records, and has result was that his upper structure went blooeyto order more records, and not a popular oneopened a large department to handle that line. "Unlike All Other Phonographs" CHENEY PHONOGRAPH Plays all records -better It is different-because it embodies an entirely new application of acoustic principles to the problem of sound reproduction (covered by new basic patents). Different-because itis not a meg- artisans of the Berkey Ey' Gay facto- aphone type instrument. ries, accepted leaders and creators of Different-because it does play all the world's finest furniture. records better. Different -because thetone and Different-because it reproduces the appearance of the instrument endears human voice, violin, piano and allitself perpetually to its purchaser. other instruments soliterally, thatDifferent-because our agency prop- the very personality of the artist is osition is more attractive. Many phonographs play all revealed. records - onlytheCheney Different-because we put behind playsallrecords -better. Difterent-because each individual you a liberal advertising plan which Cabinet is a gem, executed by master benefits you directly. Six Cheney Models, $60 to $300 Art Models, $250 to $2,000

We invite correspondence CHENEY TALKING.MACHINE COMPANY 24 No. Wabash Ave., Chicago 48 THE TALKING MACHINE WORLD - JULY15, 1918

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We want every dealer who sells talking machines equipped with a Universal tone arm to sell Operaphone Records."One sells the other." If you are selling phonographs then you should sell records to play on them. Why lose the extra profit that belongs to you by allowing your machine customer to go elsewhere to buy records. Records Are the Only Excuse for Phonographs Operaphone Records are absolutely independent and are manufactured from start to finish in our own factory at Long Island City, New York. Operaphone Records are known from coast to coast because they are the original steel needle vertical cut records and all others are imitators. Here Are a Few of the Latest Broadway Hits That Will Sell on Demonstration `N' Everything, from "Sinbad- What Are You Going To Do To Help 5136 Winter Garden Show 5137 The Boys? K -K -K -Katy Rock -A -Bye BabyWith A Dixie Melody The Last Long Mile, "Toot, Toot" I'm Sorry I Made You Cry ( She's The Daughter Of Rosie O'Grady ( Homeward Bound Lorraine, My Beautiful Alsace Lorraine Good -Bye, Barney Boy 51421 Where The Morning Glories Grow 5140 -c( Lafayette, We Hear You Calling Prompt deliveries all the time.Splendid Window Display Write at once for our proposition and get at the profits OPERAPHONE COMPANY, Inc. Long Island City, New York (to JULY 15, 1918 THE TALKING MACHINE WORLD 49 Happenings in Dominion of Canada

The Starr Co., of Canada, have just celebrated TORONTO TRADE KEEPS UP A LIVELY PACE THIS SUMMERthe first anniversary of their entering business Frank Oldfield Signs Contract With Pathe Freres Co. to Make Records-Revised Prices An-by removing into a new store on Dundas street, nounced on Columbia Grafonolas and Records-Many Members of the Trade Join Army London, where much larger quarters are available. TORONTO, ONT., July 5.-The popular Toronto needed,asthepreviousfacilitieswereout- Otis C. Dorian, general manager of the Pathe singer, Frank Oldfield, has signed an exclusive grown.The new floor is what was formerly the Freres Phonograph Co., of Canada, Ltd., has contract with the Pathe Freres PhOnograph Co.,art gallery. left on an extended trip through the Canadian of Canada, to make records for them.He has George L. Andre, well known in advertising West. already recorded several selections from his ex-circles "in Toronto and elsewhere," and who for Among the new literature issued by Musical tensive repertoire and these records will short-several years conducted the publicity depart-Instruments, Ltd., Toronto, manufacturers of the ly be on sale at all Pathe dealers.Included in ment of Mason & Risch, Ltd., has been ap-Cecilian Concertphone, is a dainty two-colored the selections is "Sussex by the Sea," the songpointed advertising manager of the Pathe Freresfolder, illustrating five different types.This is which Mr. Oldfield made famous in Canada. Phonograph Co., of Canada, Ltd., with headquar- for distribution by Cecilian dealers among pro- The Music Supply Co. and the Victrola Serv-ters in Toronto. spective purchasers. ice Co. are two. new companies recently registered in Toronto. EXCLUSIVE PHONOGRAPH SHOP OPENS UP IN MONTREAL Youthful local talent was much in evidence at the Children's Hour of Music held recently inNew Retail Concern Handling Representative Line-Goodwin's, Ltd., to Handle Victrola Line- Williams' recital hall.After the introductory Active Trade Reported by C. W. Lindsay, Ltd.-Brunswick Advance-Other News feature which was a description of the opera "The Flying Dutchman," accompanied by some MONTREAL, QUE., July 5.-The Exclusive Pho-win's, Ltd., are entering on an aggressive cam- of the outstanding numbers from the opera re-nograph Shop, with Geo. S. Pequegnat, the well-paign to feature "His Master's Voice" products created on the Edison phonograph the remain-known phonograph expert salesman, as manager,and their service in this connection. ing portion of the program was carried out al-practically guarantees the success of Montreal's During the recent visit to Montreal of Caro- most entirely by the children attending.Thelatest addition to the talker field.This storeline Lazzari this famous Edison artiste called Children's Musical Hours every Saturday morn-was opened to the public on June 15, and hasatthe showrooms of Layton Bros. and pre- ing proved very popular with the school chil-been pronounced by experts to be one of thesented them with an autographed photo of her- dren of Toronto. best -equipped phonograph stores in the Domin-self, which is now framed and hung in the 'Edi- Massey Hall was filled to overflowing quite ion. No detail has been overlooked in study-son Salon. lately when Mme. Galli-Curci made her sec-ing the comfort and requirements of their pa- "While a great many of our customers are out ond appearance inthiscity. Every foot oftrons.The Pathe, Aeolian-Vocalion and Lyric of town for the summer months we are han- available space was occupied,itbeing neces-machines are being featured with Pathe, Colum- dling a goodly number of Columbia Grafonolas, sary to place several hundred chairs upon thebia, Lyric, Gennett and Aeolian-Vocalion rec-Pathe and Sonora machines," said C. W. Lind- stage. Both visits have been great triumphsords. Sales of both machines and records atsay, Ltd."A considerable number of our pa- for the gifted singer, and needless to say Hisdate of writing far surpass this firm's fondesttrons stocked up heavily on Columbia and Pattie Master's Voice dealers shared in a large distribu- expectations, and taking into consideration therecords before proceeding to the country which tion of her records. particular season of the year augur well forhelped considerably to swell our month's total F. Irving Brown has just resigned the posi-the future. volume of business."This firm are displaying tion of manager of the Victrola department of At the monthly meeting of the employes andin their handsome show windows a number of theRobert Simpson Co.,Ltd.,toenter thesales staff of Layton Bros. held recently it wasSonora portable models. army. Soon afterMr. Brown's joining thedecided to donate one Army and Navy model Layton Bros. are delighted with the new Vel- Simpson Co.organizationinthe autumn ofof the New Edison phonograph to the Twenty- vetSurfacerecords. W. W.- O'Hara,sales 1917 the department took on ;;;HisMaster'sthird Reserve Battalion of Montreal, togethermanager of this firm, who attended the conven- Voice" lines exclusively and an active and ex-with a selection of records.This step was takention of Edison dealers and addressed that body, tensive business has been worked up. by the employes following the return from thereturned home from New York full of new ideas James T. Bradt, general manager for Canada,New York conference of W. W. O'Hara, sales which he intends putting into practice at an for the Columbia Graphophone Co., recently ad-manager, and Mr. Brennand, the manager ofearly date. dressed a letter to the company's dealers advis-this concern's phonograph department, who told Miss Vezina, of Almy's, Ltd., still continues to ing them of the revised prices on Columbia ma-of the Army and Navy phonograph being madefind customers for Columbia goods and quotes chines and records following the Government'sby T. A. Edison for use on transports, in thea number of cash sales for the higher -priced action in imposing the recent 10 per cent. wartrenches and every place where soldiers are. types of Columbia Grafonolas.There has not tax.The fact was specially emphasized that The committeeincharge of theSoldiers'been any perceptible falling off in the demand in increasing prices the company had seen toHome on d'Auteuil, Quebec (le chez Nous dufor Columbia records as yet, she states, even if it that the dealers' percentage of profit had notSoldat), have just purchased from Gauvin &summer dulness is apparent. been reduced. Courchesne a Victor No. X machine and a fine Manager Rampsberger, manager of the talk- The new prices are:Grafonola-Type A, $27;collection of Victor records. ing machine department of J. W. Shaw & Co., B, $42; C, $65; D, $80; E, $125; F, $140; G, $160; There were importedintoCanada duringreports salestobe away in advance of the H, $175; K, $240; L, $300, and Type X, $110;1913 phonographs and records to the value ofcorresponding month a year ago. Type G, electric, $200; H, $210; K, $275; L, $335, $723,652;in1917this was increasedto$1,- "The Victor line is getting a most satisfactory and horn Grafonola for schools, $100; ten -inch 731,380. proportion of buyers, and we have no complaint records, heretofore listed at 85 cents, 90 cents. Goodwin's,Ltd.,of Montreal, oneofthe to make," said Foisy Freres, distributors of "His On the occasion of the recent visit to Toronto largest and best-known department storesin Master's Voice" products. of Carolina Lazzari, the Chicago Grand Opera Canada, have qualified with Berliner Gramo- Charles Culrossisfinding the Aeolian-Vo- contralto, and Arthur Middleton, formerly ofphone Co.,Ltd., as dealers of "His Master'scalion and Sonora representations good lines the Metropolitan Opera Co., a reception wasVoice" records. Goodwin's,Ltd., have con- tofeature and notwithstandingthe summer tendered these artists by R. S. \Villiams & Sons ducted a phonograph department forseveralquietness is satisfied with the amount of busi- Co., Ltd., at the Williams' recital hall.A se-years, but now confine themselves exclusively to ness offering. lect list of music lovers were asked by private the Victor lines.We understand that Good -- (Continued on page 50) invitation to meet the singers in a social way. To R. G. Cordingly, of Brockville, distributor inEastern Ontario of theAeolian-Vocalion, goes the sympathy of many trade and personal friends, in the death of his wife.After a very Talking Machine Supplies short illness Mrs. Cordingly succumbed to an attack of pneumonia. Word has been received that Sergeant B. A. and Repair Parts Trestrail, of the United States Army Medical Corps, has arrived safely in England. Before SPRINGS, SOUND BOX PARTS, NEEDLES enlisting he was a popular member of the R. S. Williams & Sons Co., Ltd., Toronto staff. Brunswick phonograph trade made a material advance during the informal opening of the new THE RENE MANUFACTURING CO. art parlors and recitalhall at Stanley Piano MONTVALE, NEW JERSEY Building this month.Extra space was badly 50 THE TALKING MACHINE WORLD JULY 15, 1918

The Biggest Dance Hit Ever ! Marimbaphone Band Breezing through "Cotton Picker's Ball." It's Going great these days !

Columbia Graphophone Co. NEW YORK

TRADE CONDITIONS IN THE DOMINION OF CANADA-(Continued from page 49) The Canadian Graphophone & Piano Co. (A. some splendid examples of windoW dressing, in Reed & Robinson, . Edmonton, and the Ed- A. Gagnier) is handling to good advantage the one instance the Edison Trench model was given monton Drafting & Supply Co., of the same city, complete Columbia line and is looked upon asmore than due prominence in a setting of realis- have taken on .the Brunswick agency and are one of the largest exclusive local dealers. tically banked sand bags with the instrument handling a large number of this make. Goodwill's, Ltd., have taken on the complete mounted on a businesslike gun carriage.The representation of the Sonora line, and theireffect obtained was most unique in window trims ESTABLISHES MANY NEW AGENCIES opening announcement in this regard occupied and served to give the fullest prominence to DavidBartlestone,PresidentofLucky 13 large -sized copy in all the local dailies.. this newest effort of Edison.The reproduction Phonograph Co., New York, Tells of Impor- Charles Culross, the Aeolian-Vocalion and So-of the dugout required thirty full-sized bags of tant Deals Closed-Big Delivery of Cabinets nora representative, recently acted as Deputy sawdust. Registrar, and during the Navy League cam- The following week depicted the record "1 In a chat this week with The World David paign was captain of one of the teams in theDon't Want to Get Well," in which was shownBartlestone, president of the Lucky 13 Phono- retail merchants' section. wax figures of Red Cross nurses administering graphCo., New York, manufacturerofthe Local business is designated as moving along to the wants of sick soldiers, who were shown Cleartone phonograph, stated that the demand splendidly with H. P. Labelle, Ltd., and this in cots in side tents.A display of Edison and for these instruments is increasing steadily, and firm' are of the opinion that this fall will see Columbia models of various sizes were promi- that new agencies have been established through- more Pathe machines soldin Montreal than nently featured. out the country. A number of important deals ever before. are now pending whereby the Cleartone phono- The Brunswick Shop is most optimistic as re- TRADE NEWS FROM WINNIPEG graph will be given aggressive representation gards the outlook for future business.They in leading trade centers, and judging from the state people have lots of money and are spend- New Concerns Enter the Talking Machine Fieldorders now on hand the factory will be obliged ing it musically and they are getting their full -Machine and Record Outfits in the Arctic- to work to capacity to take care of the demands share.A vigorous advertising campaign by the A Recent Removal-General Happenings of its dealers. makers of this machine has been productive of Mr. Bartlestone was recently advised by the results to this local firm that are indeed satis- WINNIPEG, MAN.,July 1.-The Morris Music Saginaw Table & Cabinet Co., Saginaw, Mich., factory to them, and a widespread local demand Store, 1013 Government street, Victoria, B. C.,manufacturer of the Cleartone cabinets, that fif- for Brunswick machines and records has been is the name of a new store just opened up withteen carloads of the four models of Cleartone stimulated withthe more expensivecabinet a line of pianos, organs and His Master's Voice phonographs are now ready for delivery, and models in the ascendency. products and records. arrangements have been made for shipping these The Canadian Graphophone Co., jobbers of Kenneth A. Ross, who has just returned from instruments to all parts of the country.This Columbia products in the Province of Quebec,a visit to the Eastern centers will continue tocabinet company is one of the best-known manu- are making active preparations for handling a make his headquarters in Edmonton though he facturers in the country, and numbers among its big fall business. Commenting on present-day will be traveling through Alberta and Britishemployes expert workmen who are thoroughly trade conditions they stated they were being ac- Columbia. He is enthusiastic about the New proficient in their respective fields.John Her- corded a full share of recognition, and that a Brunswick phonograph, which agency he has zog, well known incabinetcircles, was for- large number of Al Columbia Grafonola rep-just secured. merly president of the company, and the plant

resentations had been opened during the past C. B. Clark, the well-known music dealer ofis equipped to turn out cabinets of exceptional month, while the demand for Columbia records Calgary, Alta., has removed from Seventh ave- quality and attractiveness. has been exceptionally lively. nue West to 216 Eighth avenue West.In ad- The Berlind Phonograph Co., Ltd., are dispos- dition to the Gerhard Heintzman agency Mr. BIG DEMAND FOR RECORD ALBUMS ing of a large number of Brunswick and Colum-Clark is an enthusiastic "His Master's Voice" Talking Machine Manufacturers Placing Next bia models, both of which lines they say give dealer and has a good following from among Season's Orders Much Earlier Than Usual, every promise of enlargement of sales in the Calgary music lovers. Declares the Boston Book Co., New York near future. That music is indispensable in palace or shack "You can say orders for Brunswick phono-is proved by the order placed with Heintzman The Boston Book Co., Inc., manufacturers of graphs are unusually good," said Tom Cowan, & Co., Edmonton, Alta., the past month.This record albums, is finding the demands for the of the Cowan Piano & Music Co., "and we antici- firm had the pleasure of sending a Victrola andfall season to be larger than of any in the past pate a steady and still greater demand for fall a large number of Victor records almost to the three years. All thelarger talking machine selling." Arctic Circle to the order of the Northern Fis, companies seem to be placing theirseason's or- Layton Bros. have the past few weeks had cal Co. at House River oil well. dersmuch earlier than usual, and from the size of these orders it is easily seen that the industry is looking for one of the biggest years in the history of the trade. "MAGNET" DECALCOMANIE NAMEPLATES J. M. Alter, president of the above company, in speaking of the volume of business now un- OR AN CO. FOR TALKING MACHINE - FROM - der contract with his firm, said:"While itis 41 MICHIGAN AYE THE PHONOGRAPH 0. 42443HURON ROAD ainelmohm4;) true we have had to enlarge several times dur- CABINETS 3- UN, 1404 CLEVELAND ing the past eighteen months the fact that we have constantly installedlabor reducing ma- SOLD BY Pamphlets with fac-simile illus- chinery in every addition we have made has HURTEAU.WIWAMS mace6115 co. MONTREAL OTTAWA trations and prices mailed pici-rovog,:sxr ns" placed us in a position where we are able to on request. LallaSIMIZIEWA. meet the demands on a very large scale. Then, 021141 Wif too, we foresaw the big demands which would grit;LtYdinD be made on paper stock and prepared our- SMITH-SCHIFFLIN CO. -A6104117ila.4161.-... selves for the shortages which have appeared 126 Liberty Street New York City from time to time." The Talking Machine World, New York, July 15, 1918

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JULY 15, 1918 THE TALKING MACHINE WORLD 51

TELLS OF EXPERIENCES AT FRONT RECEIVING ORDERS BY AEROPLANE NEW QUARTERS FOR H. MICKELAS Major Noyes Writes C. N. Andrews of His Ex- I. Davega, Jr., Inc., 125 West 125th street, New H. Mickelas, manufacturer of demonstration citing Time at the War Front-Is ConnectedYork, Victor distributors, report a steady in-booths and general store interiors,' has moved With the Motor Cycle Division of U. S. A.crease in the number of dealers making use offrom 164 McKibben street, Brooklyn, to 387- "The House of Service." A number of orders389 South First street, Brooklyn, N. Y.In his BUFFALO, N. Y., July 4.-"I just returned fromwere recently received by aeroplane.It is thenew quarters Mr. Mickelas has ample room to the American front, where Ihad an excitinghope of this house that some time in the futuretake care of the rapid expansion of his business, but very interesting time.I covered all of ourthey will be able to fill aeroplane orders in likeand the facilities afforded will enable him to front except one small section." manner and instead of the trucks which theydouble his output in the very near future. This is an excerpt of a letter which C. N. An-now have a fleet of aeroplanes will rapidly de- In a chat with The World Mr. Mickelas stated drews, of W. D. & C. N. Andrews, has justliver the filled orders. that he has several important deals pending received from his former traveling representa- whereby dealers in metropolitan territory will tive, Major Hal H. Noyes, who is head of a Randall & Mayo, piano, talking machine and installthe Mickelas system of booths.This motorcycle division of the American army inscwing machine dealers in Ticonderoga, N. Y.,system has several individual features, which France. have fitted up a very attractive room in the rearhave made a favorable appeal to dealers who "1 was on a trip of investigation relating toof their store for the display and sale of Grafo-are planning to enlarge their store equipment in road and ground conditions over which motor-nolas and records. order to handle holiday trade. cycles have to operate," continued Major Noyes. "I had a young second lieutenant named Enos 11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 with me.It was his first experience under fire and he was as curious as a village gossip.You know curiosity killed a cat once and while it Increased Production didn't get Enos, allI can say he was lucky. Perhaps I'm getting old, but when you are up there where the show is going on one feels and Advertising like a -kid and you do get curious in spite of instructions.You take chances enough in the Production of Converto Cabinets-for converting small "Victrolas" regular course of events without going out of into beautiful Cabinet Types-has never equaled demand.However, your way inviting trouble, and I was for playing we are succeeding in so greatly increasing facilities for making as to safety first when possible.We got in one pre- be able to take care of requirements of old customers and a reasonable dicament which was warm as h-1 while it lasted and it lasted from 12.30 midnight until after 4 sale to new dealers. in the morning.Some of it was funny and most of it was rather disconcerting, especially when you come out of a sound sleep and realize that J - big shells are bursting all around you and you don't know where to find a nice deep dugout; CONVERTO well, that is what happened to us. Patented December 11. 1917 "We went to bed in a deserted house in a deserted old town which had been rather badly TALKING MACHINE CABINET wrecked by shell fire.We had a pretty good place to lay out our bed rolls and had turned With the shortage in cabinet machines and the opportunity offered in in rather early.Enos and I in one room and a selling these cabinets to present owners of small "Victrolas" the young medical officer in another.As it was Converto is surely a Big Thing for Dealers.Its very rapid sale to had removed date is proof of its success for all who have stocked it. my boots and coat and had rolled up in my blankets.At 12.30 I heard a h-1 of a bang right The time for you to get particulars and prices is NOW. outside the house and I came out of that sleep right quick.The Hun was giving us a party The C. J. Lundstrom Mfg. Co., Mlle Falls, N. Y. and he sure did have the range beautifully. Branch Office, Flatiron Bldg., New York City They (the shells) came in bunches.You could hear the gun, then the shell coming and the The Lundstrom "Converto" Cabinet converts the bang when the shell exploded. About then some small "Victrola" into a handsome cabinet type, one sprung a gas alarm and we made a dive completely enclosing the machine.It takes the for gas masks.Well, I couldn't find the one I place of a stand and provides a dustproof record wanted but had another one right handy (and It re- you sure keep them handy), so I got into that. rack for 60.records. You see we always carry two.I looked around vives interest in records.It for the doctor and Enos.Both were all right. helps you meet low -price The doctor was sitting up in bed with a gas competition in cabinet ma- mask on and struggling with his breeches. Enos chines and gives you a good was trying to get on a gas mask, hold his breath and swear all at the same time, and he profit.It costs the customer sure was having a busy time of it.The mask no more than a good stand! I had on permitted me to talk-his didn't. I said to him, 'Well, you desert rat (he is from New Mexico), how do you like war now as far as you have gone?Depends on which end of a gun you're on, don't it?'He could only wave his arms.He was sure game though, and so was my driver.The first thing he did when he woke up was to come to me for any orders, and it was his first experience under fire.There wasn't anything to do except sit there and hope to heaven one of those fast ones wouldn't con- nect with the building we were in. "Well, they didn't.There was alot more toit which Iwilltell you some other time. After the show was over we found a perfectly good dugout, the best in town right under the building we had been sleeping in.Can you heat it?" Walter E. Bush, 109 Highland avenue, Jersey City, N. J., has recently been appointed United States buyer for one of the largest import cor- porationsinAustralia. He willbe gladto hear from manufacturers who are not repre- Jetting Victrola into Cabinet Sound DoorsOpen for Playing sented in that market. 52 THE TALKING MACHINE WORLD JULY 15, 1918

ArtrtieLaurie Salesmen Wanted The Compton -Price Co., Coshocton, 0., manufacturers of Stradivara phonographs- a quality product throughout-wish to en- gage salesmen to cover the following territory :Illinois, Michigan, Wisconsin, Iowa - Nebraska, Indiana, Minnesota -North and SouthDakota, Missouri -Kansas,Okla- homa -Texas -Arkansas -Louisiana.

01 RA DIVARA Art Phonographe "KNOWN FOR TONE' (PATENTED) No. 95.List $95.00.7 Models from $60.00 appeals to the better class of trade; is fully guaran- to $250.00 teed and is so different in tone, artistic cabinets, workmanship and mechanical equipment from the DEALERS ordinary standard talking machine that it invites favorable comparison.Seven models from $60 to $250.Elaborate catalogs, advertising service and Write for Exclusive sales assistance to dealers who are exclusive in each Agency to locality.Applications only of reliable, clean cut The Manufacturers and aggressive gentlemen invited who wish to find The Compton -Price Co., Coshocton, 0., a permanent and profitable connection.Address or to all applications to Coshocton, 0. Exclusive Sales Agencies

New York, New Jersey, Dis- trictofColumbia,Delaware, Maryland,Pennsylvania,Con- necticut, Rhode Island, Massa- chusetts, N e w Hampshire, Maine, Vermont.

Josiah Partridge & Sons Co. Furniture Exchange, 46th St. and Lexington Ave., New York

Oregon, Washington, Idaho, Montana, Wyoming, Colorado, Utah, California, Arizona, New Mexico, Nevada.

Sallstrom Corporation, 405 Morrison St., Portland, Ore., or Sallstrom Corporation, Southern Division, 1055 Market St. Furniture Exchange, San Francisco, Cal. Stradivara Grand. No. 250.$250.00.7 Models from $60.00 to $250.00

..murNmov"I'mull * j..w.1111.1111.. JULY 15, 1918 THE TALKING MACHINE WORLD 53

PRINCESS WATAHWASO IN PEORIA INTERESTED IN MUSIC ADVANCEMENT rive a musical benefit from the work, I am prepared to give a portion of my time to seeing it New Victor Recording Artist Appears at Ban-M. L. Parker Co., Phonograph Dealers, Take through. quet of State Federation of Musical Clubs and Initiative in Effort to Find Out What the Na- "Being in the business of music I fully be- Is Received Enthusiastically tional Bureau for the Advancement of Music lieve that music will help win the war and I Is Doing-Piano Men Might Copy want to do my bit to aid the cause in some way PEORIA, ILL., July 5.-A recent musical event of if possible." particular interest was the appearance inthis C. M. Tremaine, director of the National Bu- The letter is particularly interesting inasmuch city of Princess Watahwaso, a new Victor ar- reau for the Advancement of Music, receivedas the talking machine dealers have not been tist, who was brought here through the efforts the following very interesting letter from theas yet directly solicited in support of the bureau, of Miss May N. Cloud, of the educational de-M. L. Parker Co., Edison phonograph dealersand the Parker Co. were impressed rather with partment of the Putnam -Page Co., local Victorof Davenport, Ia.: AN hat the bureau had done, and was doing, than wholesalers.The occasion was the banquet of "We are exclusive Edison dealers in Daven-by any propaganda sent directly to their store. the State Federation of Musical Clubs. port, which has a population of about 70,000It would seem a very fine thing if a number of Princess Watahwaso appeared in native cos-and about that many -people to draw from. Wepiano merchants who have had fully explained tume in a group of Indian songs and ceremonialhave two representative newspapers and a fairly to them in person and through letters for a dances, and scored a decided triumph.One of live musical community. year or more past, just what the bureau is do - the local papers in describing the appearance of "I have some of your literature before me and ing and what it stands for, would show an equal the Princess said: want to know more about your plan of pro-willingness to take an interest in the work and "Princess Watahwaso, a Penobscot Indian,cedureininteresting the newspapers inthe to investigate its possibilities.The phonograph gave the most delightful entertainment of the work.You advocate community singing andand talking machine men know from personal evening.Dr. Erb, dean of music, of the Uni-other things in your pamphlet. business experiences thatthe "Music inthe versityofIllinois,inintroducing her spoke "After receiving information regarding sameHome" idea is not just a slogan, but will bring of the appropriateness of having a true Amer- ifIfeel capable of putting the thing over in business in actual practice.It is time for cer- ican artist to sing at this occasion -the Prin- such a way that the people here will really de-taro piano men to wake up to this fact. cess appeared in native costume of white suede with dangling beads, and her black hair flow- ing about her shoulders, bound about her fore- head with a band of beads. "The charming and gracious little Indian maid walked away with a large share of the honors, being recalled many times, and was received with great interest and enthusiasm. "She sang 'By the Waters of Minnetonka,' Conservation 'By the Weeping Water,' a characteristic Chip- pewa song, 'Aooah,' a Pueblo love song, composed by Thurlow Lieurance, the noted Amer- ican composer and leading authority on Indian EMEMBER, in ordering, music.In response to insistent encores she gave the 'Wedding Ceremonial Song and Dance' that we, as all merchants, of her native Penobscot tribe. "She sang with much of that poetically de- are working on a war- scriptive gesture peculiar to the aborigine. Her time basis. voiceisabeautiful mezzo soprano,fullof charm and richness, with adorable soft fluting inflection in it that enchanted her audience.All Conservation of labor is essential. these songs have been recorded by the Victor Talking Machine Co., of Camden, N. J., and Plan to eliminate as much are sure to be much in demand after the singer's triumph last night. -clerical work as possible and "The Princess has been 'doing her bit' in this war by singing to the soldiers in various can- thus help us to maintain our tonments,- taking an active interest in the Red Cross work and all war activities.Her friends service. feel that she is doing a great work in holding before the Indians the importance of retaining if you must know what we are their traditions and in giving these traditions to the whites." shipping, send duplicate copies of your order with the request THE HAWTHORNE SYMPHONOLA that we return one copy with Los ANGELES, CAL., July 1. -The Southern Cali- fornia Hardwood & Mfg. Co., of this city, has the numbers filled crossed off. achieved pleasing success with its attractive line of Hawthorne Symphonola phonographs, which itintroduced some time ago to the Western trade.This company is one of the leading C. BRUNO & SON, Inc. manufacturing concerns in the West, and the (Established 1834) fact that it manufactures all of the cabinets for the Hawthorne Symphonola line has enabled it Wholesale Exclusively to introduce these products to the dealers with every confidence in their ready sale. 351-353 Fourth Avenue NEW YORK The company recently issued to its trade an artistic booklet showing the three models of the Hawthorne Symphonola, which are in popular demand atthepresent time.These instruments are designated as models B, A and C; all W. S. S. cabinet models that cannot fail to appeal to the Just forget that you get $5 Jan. 1st, 1923, tastesofdiscriminatingmusic -lovers. The for $4.18 invested now. mechanism includes a universal tone arm and a motor that has won country -wide recognition But DON'T FORGET that your country needs for its many qualities. that $4.18 now, and it's up to you to help. DISPLAY THE CHENEY PHONOGRAPH Buy a W. S. S. today. The Welte-Mignon studios on Fifth avenue Do it again next Monday, and every Mon- at Fifty-third street, New York, have on dis- day up to the limit. play a number of models of the Cheney phonograph.The Welte-Mignon studios form a very fitting background fortheseveral handsome Cheney models. 54 THE TALKING MACHINE WORLD JULY 15, 1918 MORE PAY FOR EDISON MEN Eight -Hour Day Will Mean Wage Increase of CRYSTAL EDGE MICA DIAPHRAGMS $500,000 Per Year for Edison Employes Let us send you samples today of our dia- The Thomas A. Edison AffiliatedInterests M phragms and you will readily understand why in Orange, N. J., announced recently to their the best talking machines are equipped with 8,000 employes that, starting on Monday, they I would get an eight -hour day with time and one- Crystal Edge Mica diaphragms exclusively. half 'for overtime, which means a wage increase of approximately $500,000.The announcement We use only the very finest selected mica, was made at a noonday patriotic demonstration Athe best diaphragm material in the world. by George E. Clark, special assistant to Charles Edison, chairman of the board of directors of PHONOGRAPH APPLIANCE CO., 109 West Broadway, NEW YORK the Edisoninterests,and was greetedwith cheers by the workers.They formerly worked tcn hours a day. That no dividend had been declared by the SLIGHT DECLINE IN MACHINE DEMAND IN CINCINNATI Edison interests since 1907 was announced in a Record Business, However, Grows to Embarrassment of Dealers-P. H. Oelman New District statement prepared by Charles Edison, at the Manager for Phonograph Co.-Introducing OkeH Records-Comments on Conditions request of his father, Thomas A. Edison, hon- orary president of the Naval Consulting Board. CINCINNATI, 0., July 5.-A rather sharp declineCrusaders "over there."His departure meansSince that time Mr. Edison has turned back in the demand for machines appears to haveanother star in the Aeolian service flag. every dollar into the business to improve work- struck dealers in all lines of talking machines There. continues to be a steady call for the ing conditions, to make up the loss of $3,000,000 during the latter end of June and the first fewVitanola, made by the Vitanola Talking Ma-in the fire of 1914, and to protect the industries days of July.The situationis one that thechine Co., of Chicago, Ill., which is representedagainst ashortageofmaterial which would merchants are unable to account for.The rec-in this city by the E. Kleeman Co., the Dineshave thrown thousands out of work. ord business is inclined to be satisfactory, but Furniture Co. and the Sample Furniture Co. the merchants are finding difficulty in getting DELPHEON IN PERTH AMBOY, N. J. their needs inthe way of old-time favorites. NEW VICTOR NUMERICAL CATALOG P. H. Oelman, former traveling representa-All Records Up to and Including May, 1918,New Store Opens at 185 Smith Street, With tive of the Phonograph Co. in the Middle \Vest, C. T. Dixon in Charge running out from the Cincinnati headquarers, Supplement, Found in New Volume has been made .the manager of thisdistrict. ,The Victor Talking Machine Co. has just is- J. D. Manton, president of the Delpheon Sales He takes the place of A. 0. Peterson, who sued a new numerical list of Victor records, em- Co., distributors for the prodUcts of the Del- opened the Cincinnati branch and now retiresbracing all records up to and including the Maypheon Co. in this territory, announced recently from business, going toaproperty onthe supplement.There is also provided on a sep-that the company would open on July 1 a new Puget Sound which he has been developingarate sheet alist of nearly 100 records with-store at 185 Smith street, Perth Amboy, N. J. several years.Mr. Oelman's place on the roaddrawn from the May numerical catalog. It In addition to handling the complete Delpheon was taken by A. R. Holbrook, formerly withtakes 248 large pages to listallthe records.line there will also be featured at this store the the John Roberts Co., Utica, N. Y. The catalog is heavily bound, and bears on theBagatelle phonograph, togethcr with music rolls, From indications C. W. Neumeister of theinside front cover some excellent suggestionssheet music, art pottery and floor lamps. Mr. Cincinnati office of the Otto Heineman Phono-on how to keep track of record stock. Mantonisnow consummating arrangements graph Supply Co.,willhave no difficultyin whereby there will also be handled in this es- securing representatives to handle the OkeH INCORPORATED tablishment and player -pianos. records, samples of which were received here C. T. Dixon, who has been a member of the Monday. He passed around word to those who The Bradbury-Santamarina Co., New York,sales force of the Delpheon Sales Co.'s store at might be interested in this new phase of Heine-has been incorporated with capitalstock of25 Church street, will be manager of the new man industry and was immediately deluged with$30,000 to manufacture and deal in phonograph store.In view of the fact that it will be located demands for the goods.It will be a week orrecords and school supplies.The incorporatorson the leading street of Perth Amboy, and will more before he will be able to do anythingare R. Bradbury, F. L. Maguire and J. P. Santa - be a quality establishment in every detail, the

for the merchants on a large scale. marina. success of the new store is practically assured. Buy early is going to be the motto of Man- ager Dittrich, of the Victor department of the Robt. Nietzel has taken over the management A Victrola was recently presented to the sol- Rudolph Wurlitzer Co., this summer. His com-of the* Victrola Shop in Muscatine, Ia.He isdicrs at Fort Smallwood, Md., by the Daughters ment on the past month's developments follows: well and favorably known. of Liberty. "We are very gladto say that while the shortage of machines and records is just as bad as ever, transportation facilities have improved Summer time-the play time-nothing to such an extent that talking machine dealers and distributors look for better times to come. sounds so sweet as a Schubert out of Increased production issure to follow better doors. transportation conditions. "Talking machine trade was fair during the On the porch, in the cottage or at the last thirty days, although records were infar camp. greater demand relatively than Victrolas. This is only natural, as a record purchase carries Dealers do well to remember that the withitno future obligations as does a machine purchase. "There isa well defined movement among dealers to try and educate the public to make falUBERT their purchases during the summer and early fall rather than wait until the last minute before they buy their Victrolas.Every patriotic PHONOGRAPH reason can be advanced to prove the necessity is being used:more 'and more to furnish after- of early buying, while the interest of the pur- o to chaser would point to the same direction." noon as well as evening entertainment-out- June business in the Vocalion department of doors as well as in the home. the local Aeolian Store showed a nice increase. This means a steady source of income for Schu- The new increase inprice docs not seem to affect the sale of the instruments in the least. bert dealers.Are you one of them ? The publicisbecoming accustomedtoad- Six Models, $60 Up vanced prices and really expects them. The new Vocalion records recently announced are experiencing a good demand and the ap- The BELL TALKING MACHINE CORPORATION probation of all who hcar them. Offices and Show Rooms: Factory: Chas. Spence, for three years in the Vocalion 44 West 37th Street, New York 85 Southern Boulevard, Bronx, New York repair department, left the Aeolian service re- Export Department, 498-504 Broadway, New York, N. Y., E. U. A. cently to sojourn with his parents for a fcw Smith -Woodward Piano Co., 1018 Capitol Aye., Houston, Tex., Local Distributor days before joining the ranks of the Pershing JULY 15, 1918 THE TALKING MACHINE WORLD 55 Featuring the Musical Possibilities of the Talking Machine By William Braid White [Note.-This is the seventeenth in a series of articles on is piano music par excellence.When you con-player of the piano eversince, onwards to the general subject of the musical possibilities of the talk- sider, too, that among the comparatively fewhigher and higher achievements. ing machine.The aim of the series is to develop these pos- Etudes sibilities from all angles, thus opening up fields for sales piano records as yet on the market_ there are expansion oftentimes neglected wholly or in part.-Editor.] already more than two dozen Chopin selections, Chopin began his serious career with the com- and that allthe greatest among the pianistsposition of a book of studies, intended for pupils FREDERIC FRANCOIS CHOPIN who have recorded their art have chosen Chopinin higher branches of piano playing, but in fact, numbers in about one-half of all instances, you no more or less than little poems of passion Among the lovers of piano music and the talk-will realize that there must be reason for alland beauty, each a gem in itself; although each ing machine records representing that instru-this.Mainly this reason is as I have statedlikewise includes some special technical prob- ment, no compositions transferred to the disc above.In any case, you cannot do better than lem. There were twelve of these Etudes and are greater favorites than those of Fredericget a line on all the Chopin records.To dothey have become world-famous.Every pianist Chopin. this you must first get a line on Chopin, themust play them and every pianist delights in Itis a fact, perhaps as remarkable as anyman and his music. playing them.They were followed somewhat other that can be gleaned from the history of Biographical later by another set of twelve, which are equal- music, that the annual American sales of the Frederic Francois Chopin was born in the ly tine and equally well known. compositions of Chopin, in sheet music formyear 1810 at Zelazowa-\\'ola, asmall village Records of these Etudes are fairly numerous. only, exceed the total sales of his music duringnear Warsaw, Poland, of a French father andOne of the loveliest is contributed by Wilhelm his entire. lifetime.Whatever other composer aPolish mother. Discovering extraordinary - Bachaus.It is the study in double notes Opus a pianist may or may not like, whatever man'stalents for the piano, he studied under good23, No. 6, and can only be compared, in its shim- work he may like especially, or dislike pointedly,masters, and in the year 1830, after an Europeanmering beauty and softened glory, to the gleam it is quite certain that he- will like Chopin. Nor tour, hesettledinParis and here remainedof moonlight on water.It is hugely difficult, as isit less true that every pianist thinks he canuntil his death in1849, teaching, playing andall passages in double notes must be when set play Chopin's music extremely well; although composing.He was known to only a limitedto be played at once very rapidly and very it is equally true that of all current musical de-number of artists and connoisseurs.Liszt and softly. lusions this one is' the most absurd. Schumann loved and esteemed him and their One of the special Chopin favorites, known to "Poet of the Piano" appreciation was of immense value. He was e% erybody, isthe so-called Black Key Study, Men have differed about most things, but therephysically frail and his early death was fromOp. 10, No. 5, records of which have been made has been no quarrel for fifty years with the be- tuberculosis. His curious affair with Georgeby the wizard of all Chopin players, de Pach- lief that Frederic' Chopin is pre-eminently theSand was the only serious one of his career, mann.The little Russian has his peculiarities poet of the piano.Although he has been underand on her part was almost purely maternal.and there are those who object to his habit of the sod these seventy years, musicians and He never married, but was tillhis death thetalking to his audiences, to his grimacing and music -lovers still find in his compositions unsur-favoriteofallthemusical young ladiesof to his impossibly peculiar mannerisms; but those passed beauties and richness.The piano is a Paris. His compositions are nearly all dedi-are matters of the past now, anyhow, and no queer instrument.Precious few, of all the mencated to one or another of the famous Parisianone can deny his transcendent ability to play who year by year have ground out melodies, or I'olish music -loving beauties of the day. beautifully the beautiful music of Chopin.This with and for it, have come anywhere penetrating Such are the brief outlines of a life externallyblack key study is so-called, because the key in its secret.One of the qualities of the piano uneventful, internally most stormy and musicallywhich it is written necessitates the employment which makes itmost fascinating-that "live- fruitful.Chopin's piano music made the pianoor more black than white keys.But the study ness" of tone, neither stringy, nor twangy, buta poet's instrument, drew its real voices to life itself isso brilliant, so glittering, and yet so both at once, with a dash of organ pipe and a and built up an entirely new and wonderful schoolwholly lovely, without the slightest suspicion of suspicion of tenor voice thrown in-is also the of playing.To this day, as was remarked be-roughness or crudity, that by itself, without any secret of its difficulty for the man or womanfore, the test of a pianist's ability is found inquestion of its technical difficulties, it is a favor- who would masterit. As Paderewski oncehis Chopin playing. ite deservedly amongst all who love Chopin's said, "everybody plays the piano-and nobody Chopin's contributions to the literature of themusic. plays it." piano are not extraordinarily numerous, but Nocturnes Just here, too, is one reason why piano rec-they are most precious.He invented new The Nocturnesof Chopin arelove -poems ords were not always as good as they are get-forms, developed old ones and built up a tonal every one.De Pachmann has recorded one of ting to be.On this point I had a good deal toidea for the piano wholly new and original; anthe loveliest, in G major, which is as warm and say a few months ago in these columns. ideal which has led every piano maker and every (Continued on page 561 Chopin and Tone But Chopin did know his piano.Not only 'GI III111E11IIIIIIIIIIIII 11111111 IIIIIIIIIIIIIIIII IIIIIIIIiIIIIIIIIIIIIIIIIIIIIIIIIIIIIII11111i111111IIIIIIIIIIIIiIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII111111111111111111111111f10111111111110111111101 110111111 Ii 11111111111111111111111111111111111111111.1111111F4 was he a pianist himself of exquisite subtlety and mastery, with a tone production that sang like a violin, that was sustained without blur- ring and powerful without banging, that whis- pered like a dove or spoke with the majesty of the diapason, but he worked out his ideas of piano tone into his music in so thorough and masterful a shape that the two run parallel throughout his entire series of works.In a 7th Floor word, you cannot play Chopin to make him iiiiimmunommon sound like Chopin, unless you can make the piano sing while you are playing it.If you cannot draw from the piano a tone that lives IClifford A. Wolf and sings, you cannot play Chopin, though you read him backwards and forwards with equal MANUFACTURER OF ease.You may play his notes; but that is another story. Diamond and Sapphire "Chopinists" Phonograph Points Conversely, that is why all the great pianists, the men who really make a piano sound like a 11111111 11111111111 11111 II 110111111111110 1-111111Thlt11111111110111111111111111111111111 voice and not like a thump, men like Pader- New York City Phone, 1678 Cortlandt ewski, Josef Hofmann, de Pachmann, and such fellows, are all avowed Chopinists.You know, Huneker, calls de Pachmann the "chopinzee"; which is not a bad nickname in its way, seeing that thelittleRussian, now retired from the bright lights of the concert stage, is at once a divine revealer of Chopinesque beauties and a veritable chimpanzee of impish temperament. Now you, who are anxious to see the piano record come into its own, will not be sorry to get a better acquaintance with the music that II Ito 1011111111111011111111111111 56 THE TALKING MACHINE WORLD JULY 15, 1918 we of this day shall see her once more free, THE MUSICAL POSSIBILITIES OF THE TALKING MACHINEstrong, happy and united. (Continued from page 55) This Polish nobility of thought, this deathless gentle as a summer afternoon, while Paderewski lady.It is a lovely number from end to end.patriotism, this national feeling that is every- has tried his hand at a record of the famous Scherzos where in his music, in every bar of music he Nocturne in F sharp major, and Xaver Schar- The greatest of all Chopin's compositions, for ever wrote, must be appreciated by 'all who wenka has played theFantaisie Impromptu,force and fire, are his Scherzos. Theword would love Chopin aright. No music lover who which is only a lighter and mote delicate edition Scherzo means "jest," but these are bitter jestshas once been inducted into this love, will ever of such a Nocturne as the one in E flat. indeed. The one recorded by Arthur Friedheim,lose it.In these days, when we fight to make a Valses a true giant of piano playing, is the most mov-world free, we can appreciate Chopin better than The Valses of Chopin were not composed toing, the most powerful, the wildest of all, a tor-he has ever been appreciated before. be danced to, but are rather spiritual interpre-rent of unrestrained emotion which seems to A last word:The talking machine records tations of the dance, or interpretations of thecarry away the piano with it in an ocean of tonalby great artists have for the playing of Chopin spirit of the dance, as you will.All the greatgrandeur.It is the overflowing of an ardentan unique value. They record perfectly the most pianists have tried their hands at them, and wespirit chained to a frail body, crying out in toneperfect style of interpretation.It is style that have quite a nice lot of records.One of thehis love for his bleeding native land, his Po-most of those who undertake Chopin least can very best is by Andre Benoist, of the Valse in land, which he could not express in deeds of bat-compass. A flat, which Godowsky has also recorded. An- tle.Chopin saw his Poland torn and bleeding; Sell piano records; and remember Chopin. other famous Valse, in G flat, has been recorded by Godowsky, who can do incredible things with NEW MANAGER FOR GRAFONOLA SHOP, INDIANAPOLIS his fingers, but who is not the ideal Chopinist, such as de Pachmann always is. J. L. Peters, Veteran of the Trade, Takes Charge of Columbia Co. Retail Store in That City-More Polonaises Machines for City Recreation Centers-Pleasing Business Reports The famous Polonaises of Chopin are represented at present in records only by the Mili- INDIANAPOLIS,IND.,July 5.-History repeatedmachines will supply music for phy,pical exer- taryPolonaiseso-called,although there areitself in more ways than one when J. L. Peters,cise drills, folk dancing and entertainment. others, such as the one in C sharp minor, whichformerly of the Wagner Music Co. and for Talking machine dealers say business in In- are even better, or the great one in A flat, whichyears with the old Wulschner-Stewart Musicdianapolis is holding up very well, the records might be called rightly the Heroic Polonaise.Co., was appointed manager of the Grafonolashowing in .a number of instances better con- Still, the Military Polonaise is very fine.It isShop at 44 North Pennsylvania street by theditions than existed at this time a year ago. recorded by Paderewski and also by Josef Hof-Columbia Graphophone Co. K. Wesley Smith, of the staff of the Indian- mann. "I regarditas rather a coincidence," saidapolis News, and for several years local cor- A Polonaise is a typical Polish dance measure.Mr. Peters to a representative of The World,respondent for the Talking Machine World and Rather, in fact, it is a music composed for one"that twenty-seven years ago I was in the musicthe Music Trade Review, has been "called to of those semi -barbaric, wholly magnificent, pro-business in this same room and sold the Colum-the colors."With five hundred other Indian- cessionals in which the Polish nobility used tobia talking machine-the same machine I amapolis young men he left recently for Camp show their splendor and their grace at those selling now." Sherman at Chillicothe, 0. famous revelries in their castles.It was a dance Mr. Peters started out in the music business and a procession in one, a sort of modernizedwith the Wulschner music store, which was then NEW PARAMOUNT JOBBERS Theoria, a winding chain of chivalry and beauty,at 42 and 44 North Pennsylvania street. The Wul- Important Announcement Made by the New it, 'which knight and lady, paired in glitteringschner's handled the Columbia talking machine. York Recording Laboratories, Inc. couples, wended their way, to music and laugh- Mr. Peters recalled that in 1891 he had displayed ter, through the halls and grounds of some Po-the first two Edison talking machines in Indian- PORT WASHINGTON, WIS.,July 9.-The New lish noble's ancestral castle.It is a semi -mili-apolis.And yet it must not be inferred thatYork Record Laboratories, Inc., manufacturers tary measure, and the crash of arms, the gallopMr. Peters is an old man-far from it! of the Paramount records, with general offices of horses and the shouts of the army are always The appointment of Mr. Petersis an out-in this city, have found the demand for Para- to be heard in it.The Military Polonaise cangrowth of the recent separation of the whole-mount records increasing so rapidly that they only be played rightly by a great Chopinist.sale and retail branches of the Columbia Co.have been compelled to add several new presses Two such have recorded it. in Indianapolis.Ben L. Brown, the local man-to the already large equipment at the plant at Ballades ager of both branches, is getting things in niceGrafton, Wis., located a few miles from Port The Ballades of Chopin, four in number, areshape at the wholesale department at 209-217Washington. Manager M. A. Supper announces musical settings of heroic Polish legends.The West Washingtonstreet, where he hashisthat arrangements have just been made with the Ballad in A flat, which has been recorded by the offices. Baldwin & Miller Co., Indianapolis; J. B. Orth inimitable de Pachmann, is the one Ballade of Dwight S.Ritter,city purchasing agent of& Co., Republic Bldg., Chicago, and the Ricks the lot which he would do perfectly.It is con-Indianapolis, has bought for the recreation de-Furniture Co., Dallas, Tex., to act as jobbers for cerned with a legend of the magic Lake SwitezpartmentthreeColumbiatalkingmachines.the Paramount product.All three concerns will and is a tale of a lovely princess, a faithlessLast year the city used one talking machinecarry ample stocks of the Paramount records lover, and the terrible fate which came upon him in one of the recreation centers andit wasand will push the business in their respective through his lack of knightly chivalry towards his decided to increase the number this year.Theterritories very vigorously.

Efficient Record Service

accompanying illustra- THEtion shows one of the numerous efficiency systems we have installed in order to make Eclipse Victor second to none in the matter ofgivingprompt attention to orders. Loading Truck Right on Stock Floor E. ECLIPSE MUSICAL COMPANY

CLEVELAND OHIO ------= JULY 15, 1918 THE TALKING MACHINE WORLD 57 Records For 1-16 1/46 (Lateral Cut, and all Other Types) Phonographs

Millions of machines-perhaps 75% of all the machines in use play only the Zig-Zag types of records. Emerson Records are the only discs which can be used on allprevailing makes of machines without attachment. This feature isof the greatest importance to the dearer in Phonograph records.With the Emerson product your sale of records is universal-Your market includes every owner of a phonograph, no matter what make. Combine with this exclusive Emerson Record selling point their popular price and you have an article which completely eliminates competition. Emerson. Phonemph Companyz 3 West 35th Street New York City

IF HE CAN FIGHT LIKE HE CAN LOVE, GOOD NIGHT GERMANY.Patriotic Some up -to -the- Solo, Orchestra Accompaniment, Eddie Nelson minute Hits from 940IFYOU'RE CRAZY ABOUT THE WOMEN You're Not Crazy at All. Bari- the Emerson Pop- tone Solo, Orchestra Accompaniment, Henry Lewis ular Catalogue GOD BE WITH OUR BOYS TONIGHT. Tenor Solo, Orchestra Accompaniment, Frank Woods SEND THIS COUPON AND GET THE FULL DETAILS 939SOUTHERN MEDLEYS. Vocal Quartet, T.M.W. Liberty Quartet The Emerson Phonograph Company THREE WONDERFUL LETTERS FROM HOME. Tenor Solo, Orchestra Accom- 3 West 35th Street, New York paniment Frank Woods 942 SOLDIER'S ROSARY. Tenor Solo, Or- Gentlemen:- Frank Woods Kindly send me full details about the Emerson 65c Records. 1.A chestra Accompaniment I HATE TO LOSE YOU. Fox Trot, Emerson Military Band 938 THERE'LL{ BE A HOT TIME FOR THE Name OLD MEN While the Young Men Are Away. One Step Emerson Military Band Address

City 58 THE TALKING MACHINE WORLD Jul.15, 1918

How many folks in your town go on vacations ? Count 'emthen sell every one a Grafonola.

Columbia, Graphophone Co. NEW YORK

away faster than they come in. Among the deal- GETTING GOODS STILL THE BIG PROBLEM IN MILWAUKEEers recently appointed is Julius Koepke, White - Although Stocks Generally Are Larger the Demand Increases Out of Proportion-The Machines water, Wis.The eight Sonora dealers in Mil- and Records That Are Popular -Association of Music Industries Meets-News of the Month waukee city and county are demanding so much stock that it is likely that this list will be re- MILWAUKEE, Wis., July 6.-An unprecedentedtan, is a jobber who is exceptionally well situ-stricted to the present occupants for some time demand for records, resulting from the largeated in the matter of obtaining adequate stocks, to come. sale of talking machines during the last six orfor the Puritan factories are located not far from The Badger Talking Machine Shop, Victor re- eight months, is the distinct feature of busi-Milwaukee and while distributors all over the tailer, continues to be the scene of exceptional ness in Milwaukee at this time.Dealers findcountry are in keen competition for goods, theactivity.Manager Richard H. Zinke says that it impossible to fill more than a part of require-nearness of the Orth headquarters to the manu-in his long experience as a Victor dealer he has ments, although their stocks are larger thanfacturer proves a distinct advantage. never been "up against" conditions now prevail- ever before.However, the demand is such that Thomas I. Kidd, general manager of the local ing."This scramble for goods to fill the hungry goods are moving so rapidly that even the largebranch of the Brunswick-Balke-Collender Co.,maw of the public is enough to kcep one awake stocks do not bring relief.The restriction ofsays business never has been so active as at this nights," said Mr. Zinke. catalogs which makes possible agreatly in-time, not even during the best holiday season Miss Helen Gunnis, manager of the Music creased production of individual records, has notsince the Brunswick phonograph first was intro-Shop, representing the Starr and Columbia, is improved the situation, and no matter how hardduced here. The big demand, which creates themaking arrangements for further enlargement of dealers try, they do not seem to find it possibledanger of a shortage, has made it necessary forthe store, which was established less than eight to keep stocks up to the needed point. Mr. Kidd to use an extra amount of care andmonths ago and in this short time has become So far as the supply of machines is concerned,discrimination in the selection of new dealersone of The busiest talking machine shops in Mil- the situation likewise is unfavorable. The retail from the list of applicants.Brunswick goodswaukee. Miss Gunnis is the only woman talking trade is in a veritable scramble to cover require-are coming through in fair volume, but the re-machine dealer in this city and one of the few ments, not only for current sale, but to build upquirements of dealers make it extremely diffi-successful ones throughout the country.Miss stocks to tide themselves over the fall and iwli-cult to maintain stocks. Gunnis recently made a trip to New York to day period. A. G. Kunde, wholesaler and retailer of theattend the National Music Show and extended "We never have been so hard pressed forColumbia, reports that while the orders for ma-her reputation as a soloist of note by accepting goods as now," said Harry A. Goldsmith, secre-chines are unusually broad, the demand for rec-an assignment to sing in the Universal Music tary of the Badger Talking Machine Co., Victorords is still greater and he finds it almost im-Booth every evening.While in the East, Miss wholesaler."This is a most unusual situation,possible to cope with requirements.Columbia Gunnis also did some recording for the Aeolian for ordinarily the requirements of theretaildealers are taking Mr. Kunde's "tip" to antici-and Columbia records.She also visitedthe trade during the June -July period are only mod-pate their wants for the remainder of the year,Columbia factories at Bridgeport and on her erate.However, stocks have been short for suchand they are rushing to get "under cover" with-way home stopped off at Richmond, Ind., to in- a long time and the demand has grown so rap-out delay. spect the Starr plant.Incidentally, she exer- idly that the new goods we are able to obtain The Pathephone improves its position among cised her usual foresight' and provided against a are little more than a drop in the bucket, figura-talking machines in the Milwaukee market everyshortage of goods during the coming fall and

tively speaking." day.This territory is handled direct by theholiday seasons. "The New Edison seems to have taken theChicago branch, and considering the big demand Encouraging reports as to the future of the people of the Northwest by storm, judging fromand relative small supplies available, local deal-musical instrument business were brought from the great demands upon us by our dealers," saiders are very well taken care of.Like other mer-the New York conventions and presented to the a member of the Edison Shop, Edison jobber.chants, however, they could use a great manyMilwaukee Association of Music Industries at "Fortunately we are able to keep fairly wellmore machines_ and records than can be allotted its monthly meeting on June 20.Paul F. Net- supplied, but orders continue to increase in such to them under existing conditions. zow was official delegate. Edmund Gram, retir- volume that we are almost certain to be con- The Starr phonograph is gaining more anding national president, and C. L. Dennis, the frontedby ashortagebeforeanother twomore prestige in Wisconsin territory under thenew national secretary, are active in the local months are over." vigorous representation given by the Hoefflerassociation and also contributed much interest- The Edison interests operate a large cabinetMfg. Co. Adolph Hoeffler is devoting much ofing information. At this meeting resolutions on plant in central Wisconsin, which is an especially his personal attention to promoting Starr salesthe death of George H. Eichholz, the widely desirable arrangement and obviates many delaysand his unsually wide acquaintance in the terri-known Edison and Victor dealer of Milwaukee, in furnishing dealers of the territory with goods. tory comes in good stead. who died May 30, were adopted. The committee The plant is in the heart of the lumber country Yahr & Lange, Wisconsin distributors of theon resolutions consisted of three talking ma- and is therefore favorably situated with regardSonora, expressed the desire to have once againchine men, Charles J. Orth, L. C. Parker of Gim- to raw materials.Yet the big factory is behindas many machines on hand.No matter howbel Bros., and Oscar C. Schefft, of Schefft's Vic- on its orders. hard the firm tries to keep its stocks adequate, trola Shop. Charles J. Orth, state distributor of the Puri-its growing listof dealers is taking machines Gustav Kleeman, a traveling representative of Charles J. Orth, 504 Grand avenue, distributor of the Puritan in Wisconsin and upper Michi- gan, has been appointed a member of the Mil- PERSONAL SERVICE waukee Board of Motion Picture' Censors, created by the mayor of Milwaukee to keep, the The members of our Company are always available and "movie" houses free from unsavory films. will gladly see you personally or write you at any time we can possibly serve you. H. J. SMITH-Jewel Manufacturer Why not communicate at once with us? MANUFACTURER OF-Phonograph Diamond and Sap- phire Reproducing Points-Recording Laboratory Jewels -Jewel BearingsforElectrical Instruments-Rough 35 Second Street Diamond-Diamond Powder-Experimental Work. BADGER TALKING -MACHINE CO. MILWAUKEE, WIS Telephone 2896 Market VICTOR DISTRIBUTORS 833 BROAD STREET NEWARK, N. J. JULY 15, 1918 THE TALKING MACHINE WORLD 59

"AT HOME" IN ITS NEW QUARTERS EMBARGO ON GRAPHITE CONTINUED Silas E. Pearsall Co. Greeting Its Friends at 10No More of That Material May Be Imported East Thirty-ninthStreet, New York-Effi- During 1918-Sufficient Supplies on Hand ciency and Co-operation the Company's Aim

The restriction upon the import of plumbago, \. ss The Silas E. Pearsall Co., Victor distributor,or graphite, has been extended by the War RECORD is now establishedinits new quarters at10 Trade Board to be effective for the entire calen- CONTAINER East Thirty-ninth street, New York, and manydar year of 1918.The original restriction was dealers in local territory have visited the com- made absolute until July 1, with the understand- PATENTS ALLOWED pany's new home in order to acquaint them-ing that a quantity not to exceed 5,000 long tons selves with the service facilities that are placedcould be imported for the remainder of the year, at the disposal of General Manager Green andprovided stocks in this country proved inade- his efficient sales staff. quate to meet the requirements.It is declared, In its present quarters the Silas E. Pearsallhowever, that investigation has shown present Co. is in a splendid position to render maximumstocks, together with home production, will suf- co-operation and efficiency to the dealersin fice to meet home requirements until well into metropolitan territory, as the building at 10 1919. Supplies of graphite are particularly in- East 'Thirty-ninth street is ideally located fromteresting to the talking machine trade, owing a transportation standpoint.This is an impor-to the fact that that material is used exclusively tant factor, of course, in the delivery of mer-for the lubrication of springs and talking ma- chandise at this particular time, and, although chine motors.Graphite is also used by player - it has only occupied its new home for a fewpiano manufacturers for lubricating the slides weeks, the company has already received expres- of motors and other wooden surfaces where sions of approval from its dealers regarding thefriction occurs. service rendered.Every division of the company's forces is leaving nothing undone to co- BOOKED SUBSTANTIAL ORDERS operate with the dealers, and this spirit of harmony and efficiency is reflected in the popularity R. J. Jamieson, Sales Manager of the Fischer of the Pearsall organization in local talking ma- Co., Books Big Pathe Orders-Enthusiastic chine trade circles. Over Business Possibilities for the Fall

CHEERING REPORT OF BUSINESS CLEVELAND, 0.,July 8.-Ralph J. Jamieson, sales manager of the Fischer Co., of this city, Pathe Style 5H for KANSAS CITY,\lo., July 9.-O. D. Standke,distributors, returned recently from a very suc- manager of the Victrola department at Geo. B. cessful three weeks' trip, which was marked by Victor IX Peck Dry Goods Co., reports an unusually goodthe receipt of unusually large orders for Pathe- business for the month of Julie.There seemsphones and Pathe discs.On thistripMr. to be a greater demand for the higher -pricedJamieson closed an order with one well-known t..apacity100 records, designed especially for use iths ictorIX.Of specialinteresttoVictor Victrolas. dealer that called for one of the largest mer- dealers.Same style cabinet without the moulding Around top designed for Columbia No. 50, Aeolian Mr. Standke also reports that, judging from chandise totals that has ever been received by a nd other portable machines. the large down payments and amount of cashrepresentative of any jobber in this territory. business obtained, money seems to be more Mr. Jamiesonisenthusiastic regarding the plentiful than ever.Record sales are also hold-possibilities of developing l'athe business in this ing up exceptionally well with a particular de- territory, and states that the Pathe dealers in mand for patriotic numbers. this section of the country are making plans for A Flexible File Mr. Standke spent several days down on thea record -breaking fall trade.His keen admira- farmharvesting during theearly days, andtion of the l'athe line and his confidence in its -Expands Outside the Cabinet worrying thefish towards evening. A five -sales merits has enabled Mr. Jamieson to render pound bass was his best catch, which he suc- invaluable co-operation to Pattie representatives. No weight of records to handle ceeded in landing after a fifteen -minute tussle.He has made an exhaustive study of the retail- No broken or misplaced records He returned to his desk greatly benefited bying of Pathephones and Pathe records, and his 100°0" increased capacity his trip. success may be attributed in a large measure to Every record accessible J.II.Hassel,salesmanforGeo. B.. Peckhis intimate popularity with the dealers' prob- Opens Automatically Victrola department, is spending his vacation lems. Files all records somewhere in the Ozarks. Sells on sight " Globe" TRANSFER DONALD MARTIN JOINS U. S. ARMY These cabinets combine busi- Donald Martin has resigned his position as ness sense with parlor style. A . '! NAME' PLATES Edison supervisor for the Dominion of Canada. complete modern filing system his resignation taking effect July 1.Mr. Mar- adapted to home use. An SOLD By Can be easily and gulck tinrelinquished this important post PAYETTE MUSIC HOUSE ly in order efficient ornament to parlor appliedon that he might enter the military service of the or library. TALKING MACHINES, United States. At this writing no successor STYLE I PIANOS, to Mr. Martin has been chosen. men TYPEWRITERS, It ',tamaleCarrying SEWING MACHINES. Cases for Salesmen and Tine. D 0 0 Repairmen are ideal- FURNITURE, ETC. INCREASE YOUR SALES constructed on the same cONNELLSVILLE PA. principle as our Record STYLE 2 You can orderanyof Mr. Edison Dealer, with the Containers. Every 0 thedesigns illustrated. dealer and jobber Style I to7.with your should equip his sales- C. E.WALKER & CO. My, as follows: men with them to in- SPORTING COODSILVIVOI VICTIDID1S KENT Attachment creasetheirefficiency HOLYOKE, MASS. and multiply record 250-S16.00 and Sound Box sales. STYLE 3 500-$20.00 1000-$27.50 2000-$40.00 ELL E R:5 -11E.M RI- Of - 'MN EUVIN MN monsGlva 3000-550.00 MAIL THIS , 5000-$65.00 Manufacturers: STYLE 4 Write for frUW*7 Complete transferring out- SOLD BY fitIncluded with every shop -rights under our patents / order. / ,..--MUSIC CO. Writeforfolder"You HASTINGS, KEARNEY Need Decalcomanlo In AUTOMATIC , GRAND ISLAND Your Business." STYLE S Patented March 2, 1915 CONTAINER @NNE a, Holm Co. SIMPLE AND ACCURATE COMPANY gzca2. -,C)3D rya Made by manufacturers who basespecializedinEdison Globe Attachments for years. STYLE 6 SEND FOR ONE TOOAY 209 So. State St./%4`,.0. 4°< Decalcomanie Most Edison jobbers handle our products. If yoursclues SOLD BY 0.5 send direct. Chicago /404, !WHITE PIANO CO. Co. // v:6 rAIRBtliiy.NEHP. F. C. KENT & CO. 74 MONTGOMERY ST. Manufacturer of Phonograph Accessories . STYLE 7 CUTS ARL HALF SIZE JERSEY CITY, N.J. COR. MULBERRY AND CHESTNUT STSNEWARK. N THE TALKING MACHINE WORLD JULY15, 1918

The most wonderful Talking Machine ofthe presentage at the price An Instrument of Supreme Value, Tone andQuality

SPEAKS FORITSELF

No. 75-$75

The Cleartone has become very popular because of itsquality,splendidvalue and the advertising and sales campaign that now stands in back of it.Dealers! Watch us grow-writeforour agency and grow with us. SUNDRY DEPARTMENT

MOTORS-No 01.8 -in turntable, single spring. $1.25; Indouble face, lateral cut, all Instrumental -32ctolots same motor with10 -in.turntable,$1 40. No 1,10 -in. of 100, 30r.inlots of 1,000; 29c.inlots of 5,000. turntable, double spring, plays two 10 -in. records, $2 95. GOVERNOR SPRINGS-$1.00 per hundred; $6.00per No.6,10- in.turntable, double spring, plays three10 -in thousand. Specialpriceinlargequantitiesfor Motor records. $3.50; same motor with12 -in.turntable, $3 85. Manufacturers No.8,12 -In. turntable. east -ironframe, double spring, Genuine Diamond Pointsfor playing Elison Records, plays three 10 -in. records, $4.85.No. 9, 12 -in. turntable. $1.25each,100 lot,$1.15each;SapphirePointsfor cast-iron frame, bevel gear wind, double spring, plays three playing Edison Reroute.13n.each. 100lots,14c each; 10 -in. No.10. records, $5.85. 12 -in.turntable, cast-iron SapphireBallsforplaying 19c. frame, bevel gear wind, double springs, plays four 10 -in. PattieRecords, each, 100lot16e.each. Needles-Steel in stock atall times reroute. $6.85 No.11,12 -in, turntable, cast-iron frame. bevel gear wind, double spring, plays seven 10 -in. records, at model ate price as per quantity. $0 50. NEEDLE CUPS-$17.50 per M.$1600 per M in 5,000 TONE ARMS AND REPRODUCERS-No. 1,$1.00; lots. Corers,$7.50 per M. No.2, playsallrecords,$1.25; No 4,$2.63; No 6, COVER STAYS-No. 1,for Table Cabinets, 6 In.long, $2 25: No.7,$2 25; No 8, $2.25; No.9,$2 25. (Play 9e.each, 100lot. 7%e. each; No.2,for Floor Cabinets, allrecords ) 9In.lung,17c.each,100lot,13c.each; No.3,heavy MAIN SPRINGS-No. 00-% -in., 23 gauge.9-6ft., for Floor Cabinets, 10 Inlong, 20c. each, 100lot,lac. 29e.each, 100lots.25r.earls; No. 01,1 -in .23 gauge, each. Continuous Piano Hinges, 28c_per foot; 100 feet. 21c. 7 ft 25c.garb,100lots,20r.each; No.0,%-in., 20 per foot gauge,8-6ft.,25c.each, £00lots,21ceach; No. 1, NVe also manufacture special machine parts, %-in ,25 gauge, 9-6 ft ,39c.earl), 100lots, 35, each; suchas No.2,13-16-tn., 25 gauge, 9-6 worm gears, stampings, or any screw machine parts for ft ,43, each,100 Ids, motor; reproducer and part manufacturers. 39c. each; No. 3, 25 gauge, 11ft.,49e. each, 100 lots.45c.each; No. Special quotations given to quantity buyers In Canada 4,1 -in.,23 gauge, 10 ft.,49e. and other export points. each, 100 lots,45e. each; No.5,1 -in., 27 gauge,11ft., 65eeach, 100lots.59e. each; No.6,11%-ln., 27 gauge, %Who for our 84 -page catalog, the only one of Its kind 11ft.,90c. each, 100lots, 85e each. In America, Illustrating 33 different styles of talking machines and over500 different phonographic parts,also RECORDS-POPULAR and ORAMMAVOX Brand, 10 - gives descriptionof our efficient Repair DepartmenL Lucky 13 Phonograph Co., 3 East 12th St.,New York JULY 15, 1918 THE TALKING MACHINE WORLD 61

BUILDING NEW EDISON POWER HOUSE Plant Now Under Construction Will Develop BEAUTY OF TONE 10,000 Horse Power and Cost $500,000 DIAPHRAGMS OF BEAUTY There is now under construction at the plant INTERNATIONAL MICA COMPANY of Thomas A. Edison, Inc., Orange, N. J., a new Offices and Factory, 37th and Brandywine Streets, WEST PHILADELPHIA, PA. power house that, when completed, will prove a MICA substantial factor in the operation of the various HINTS FOR THE RETAIL MAN ment is passed.Many a sale is lost by a too departments of the big institution.The build - prolonged eftort to convince the prospect as to F. A. Mulford Tells of His Experiences in In-the actual merits of the instrument. teresting Little Book That May Help Others If you fail to close the sale at this interview, be careful to appear a good loser; express your F.' A. Mulford, manager of the Brunswickappreciation of the visit.Write a letter em- Shop in Coasts' store, Iowa City, Ia., has just phasizing the fact that he will always be wel- compiled a most interesting little booklet undercome in your store, whether to buy or not. the caption "Hints for the Retail Phonograph Each month, select two or three of the best Man," and which contains some excellent sellingrecords on your new list, and make these rec- advice based on Mr. Mulford's actual experi- ords an excuse for an especial invitation to call ence in the field.Some of the excellent material again-just to hear them.By addressing an in- contained in the book reads: strument prospect on the*subject of some un- In conducting a retail phonograph department, usually fine selections, from time to time, he is of course the usual rules for retail merchandis-frequently reminded of the sales person, of the ing apply --such as keeping the display floor neat store, and of the instrument. and attractive and in every possible way to be The letter that follows has been found quite on the alert to create a favorable first impres- effective: sion.The visitor is likely to be especially crit- Dear Sir:-We all enjoy music; especiallyin the home. ical because the phonograph and record store Personally, my home life would be robbed of a great part of its charm, ifI could not have music there. is a "Temple of Music," and, as music is a fine Lastevening, my wife andIenjoyed ourselvesim art, an artistic and scrupulously clean display mensely, right at home-witb our phonograpb. room is absolutely essential. While awaiting dinner, the Hawaiian guitars tinkling "On Link up, continuously, the records with the the Beach, at Waikiki" proved an excellent appetizer. Our dinner was unusually enjoyable witb the music of instrument.In, talking with, or writing to, a the Boston Symphony Orchestra. hesitating prospective customer, emphasize cer- Afterdiningwesettleddownincomfortablechairs tain attractive musical selections that you be-and listened to a fine concert.The rich tenor voice of lieve he would enjoy.This puts the instru- Johti McCormack, singing "Little Grey Home in the \Vest" and "I Hear You Calling Me," was really more enjoyment itselfintothe background, and avoids able thanif we had gone to a theatre to hear him. danger of boring the prospect. "Carry Me Back to Old Virginia," sung by Alma Gluck, As much as is possible, avoid going into de-and the "Laughing Song," by GalliCurci, were delightful. tails as to how the instrument is made; by tak- Gounod's "Ave Maria," sung by the great soprano, Marie Rappold,withawonderfulviolinobligatoby Albert ing it apart and displaying the mechanical parts Spalding, was magnificent. you divert your customer's mind from the real Such an array of talent on one programisonly pos- issue-the music that is produced by the combina- siblewith a pbonograph. tion-the phonograph and the records. Music At the close of our evening, we set tbe automatic stop and retired, with the distant strains of "A Perfect Day" is what your prospect is after.Cause him to coming from tbe music room. concentrate the mind on the music. Open your home to this delightful flood of music.Order Music is what the prospect really needs.Try aphonographto -day. The greatestpossessionthat you to sell him music.Convince him that he needs have is your home.Nothing can add so much to your Chimney for New Edison Power House home as music. it, and he will want it. Your isatthe other end of Mg will be approximately 100 feet square, and After demonstrating with just a few records, the equipment will develop 10,000 horse power. your phone.Our phone number is if you feel that a favorable impression has been Very truly yours. The new power plant will cost about $500,000, made, come to the point, try to close the deal; and is expected to be ready in seven weeks. The Edison Phonograph Shop, conducted by One of the features will be a chimney 202 feet, if you tried too soon, no harm is. done; you can quickly resume the demonstration.Be always Robert Sell, of Knutztown, Pa., recently gave three inches high, which has just been completed, an Edison recital at which Miss Irma Seydel, and the imposing size of which can be gleanedalert for another chance to try to close.By persistently trying, you will usually close asale violinist, and Miss Marie Morrisey, contralto, by a glance at the accompanying illustration ofbefore the high point of interest in the instru- were heard. the same. J. P. Constable, chief engineer of the Edison I Fr" interests, is supervising the construction of the new power house, and A. M. Wolf, construction engineer, is in direct charge. Let Brown Do It Right TO MAKE TALKING MACHINES I'll Supply Your Cabinets TWTON, INn., July 6.-The Deterling Mfg. Co., -Equipped, If You Wish formerly of Muncie, 1 lid., are now moving into Years of experience as a cabinet a fine new factory building recently built by the builder havetaught me materials Chamber of Commerce. The company will make from A to Z. My painstaking cabinet a full line of cabinet talking machines, among makers know their business too. the special features of which are patented sliding doors for modifying the tone, and patented The "know how" we put zig-zag felt filing system holding about one hun- into it will save you time dred records.Geo. P. Bower is president, R. H. and trouble Woodruff, general manager.The machinery is now being installed and the plant will be in run- Am prepared to build phonographs ning order in thirty days.The company will for you from your blueprints, or if you build their own cabinets. wish will submit designs of my own. Will build to fit your "selling propo- REAL FRIENDSHIP sition." "He is a man of firm friendships, I know." "How's that?" The easy way for you- "He has lived in the same house with a man who has been learning to play the trombone Let BROWN Do It for the past three years-and he still speaks to him." Just write me about it One of the Edison convention visitors to the Edison plant was Mr. Filers, Edison dealer at , CHAS. C. BROWN Spokane, Wash. AftertheconventionMr. 350 E. Water St. Milwaukee, Wis. Eilers went to Boston as the guest of chairman of the convention, George Lincoln Parker. 62 THE TALKING MACHINE WORLD Jots 15, 191

People can't take their big Grafonolas away for the Summer. And yet that's the very time for music. Answer?-Portable Models for Vacationists.

Columbia Graphophone Co. NEW YORK

ELABORATE PLANS FOR TALKING MACHINE MEN'S OUTING MANY -BUTTERFLY" MOTOR SALES LeonardMarkels, New York,well-known Committee Makes Special Trip to Bear Mountain to Complete Arrangements on the Spot-Base-manufacturer of Markels motors, etc., has been ball Game and Other Sports for Attractive Prizes Are Scheduled for August 7 visiting the trade in the East during the past All arrangements have been completed for theschedule for which will be announced at a laterfew weeks, and has called upon many of the territory. He annual outing of the Talking Machine Men, Inc.,date. leading manufacturers inthis to be held August 7 at Bear Mountain, and, ac- Talking machine dealers in local territory are states that conditions are unusually pleasing for cordingtopresentar-evincing keen interest in this outing, and itis this time of the year, and wherever he visited rangements, this outing the manufacturers expressed optimism and con- willprovide many at- fidence in the business outlook. tractive features for the Mr. Markels received large ordersforthe dealers and their guests. well-known Markels "Butterfly" motor, which is Notwithstanding the fact gaining in popularity day by day.This motor that the steamboat fare has many distinctive features that have made has been increased dur- it a prime favorite with the manufacturers, and ing the past year, and several of the houses who placed orders with the cost of the dinner Mr. Markels on his recent trips expressed their has also been raised, the intention of using this motor exclusively during committee decided to the coming year.In order to keep pace with charge only $3 a plate, the demand fortheMarkels products,Mr. the same amount as last Messrs. Roth, Lazarus, Mielke, Galuchie and Markelsisplanning to augment hisfactory space materially in the very near future, and has year; this charge includ- Coughlin ing the steamboat fare in expected that a banner attendance will rewardalready taken the necessary steps in order to se- President Coughlin additiontothe dinner.the efforts of the entertainment committee tocure larger quarters for manufacturing purposes. The association expects to have a deficit be-make this year's event a memorable one for the cause of this very moderate charge, and is plan- dealers.Last year's outing was very success - CATALOGS IN VARIOUS LANGUAGES ning to make up this deficit from the club treas- Pathe dealers received this week from the for- u ry. eign -language record department of the Pattie Through the courtesy of B. H. Roth, of West Freres Co. severalcatalogsfeaturingPattie New York, N. J., a live wire Victor dealer, the foreign -language records which can be utilized entertainment committee of the Talking Ma- toadvantageindevelopingthisimportant chine Men, Inc., was given a chance to motor branch of the record field.Among these sup- to Bear Mountain last month, and make ar- plements arelists presenting Italian, French, rangements for the outing.The trip was thor- Polish and Hebrew -Jewish records, and, as the oughly enjoyed and the accompanying photo- demand for this type of record is growing stead- graphs present the committee during their stay ily, these lists are issued at an opportune time. at Bear Mountain. All of these lists feature records that were care- Sol Lazarus, one of the most active workers fully selected for their particular appeal to the on this committee, will donate the chest pro- H. Meilke Saving "Jim" Davin for the Army different races interested in this type of record, tector and mask for the ball game, and Mr. Roth ful, but the committee in charge of the 1918and the Pattie Freres foreign -language record will donate the baseball bats and the balls forevent promises to make August 7, 1918, a reddepartment is planning to co-operate with the the game.The association will also give inter-letter day for the members of the local talkingdealers in every possible way in developing for- esting prizes for the various races, the officialmachine trade. eign record sales.

Here is a Booth Proposition That Will Save You Money

We are in a position to build at- teriors for three years, and can save tractive sound -proof booths from you money on your installations. We $100 up.We have been building use the best materials available and booths, record racks, and store in- guarantee our work in every detail. Let us quote you prices

H. MICKELAS-387-389 South 1st Street-Brooklyn, N.Y. JULY 15, 1918 THE TALKING MACHINE WORLD 63 Francisco, which has been his home for so many WAR HAS LITTLE EFFECT ON PACIFIC COAST BUSINESSyears, he was full of praise for the northern Public Still Shows Great Desire to Own Talking Machines and Records-Stock Question the Onlycity and said that the music business was boom- Problem-New Concerns Enter the Field-General News of Interest ing in the "city of roses." The Emporium, which is San Francisco's larg- SAN FRANCISCO, July 3.-The talking machinePathe Freres, visited the Stern shop this monthest department store, has been conducting a business seems less affected by the war thanand later went. to Los Angeles, where it is un-birthday sale, and although there were no re- any other branch of the music industry.Lib-derstood heisabout to close a number ofductions made in prices in the talking machine erty Loan drives, Red Cross appeals and War Pattie agencies. department, the store reports that the large Savings Stampi subscriptions have followed Sherman, Clay & Co. say that both the whole-crowds attracted by reductions elsewhere pur- each other inrapid succession, but they aresale andretailtalking machine departmentschased heavily of phonograph goods, especially unable to halt the buying of talking machinesmade a much better showing during the monthof records.The saleof machines was also and records.The tradehas doneitsdutythan might be expected under the general con-larger than usual for the period. in each of these money demands and the peo-dition of trade and the many demands being Plans for Allied War Exhibit ple of San Francisco have gone way over themade upon the purses of the public. At the Allied War Exhibit, which isto be top in every event, yet there is always plenty Attractive Edison Window Display given in this city July 7-28, is expected to draw of money for talking machine music which ap- The Edison Phonograph Shops, where thegreat crowds from the entire Bay region, and peals to the public, perhaps more than music Edison is retailed in this city, frequently havethe talking machine men are preparing to at- in any other form.It may be because the talk-very attractive window displays.The most re-tract the attention of the crowds by their win- ing machines make their appeal to the so-called cent of these displays was a large picture of adow displays and meetings, a number of which common peoplethattheirpopularity showsconcrete viaduct of the Lackgannock railroad. have been scheduled during the progress of the such steadiness amid the falling off in the de-The window dresser compares this striking en- show.The occasionisexpectedtoattract mand for so many articles which were pre-gineering feat to the Edison machine.Both aregreater crowds to San Francisco than any other viously considered perhaps even more essen-masterpieces of skill. event planned for the year and the music dis- tial than they.This is the era of the common James J. Black, who is one of the directorspensers are going to take full advantage of it. people.The man with the hoe, the hammerof the \Viley B. Allen Co., and has charge of and drill, in other words, the mechanic is nowthe talking machine department for that musicNEW QUARTERS FOR CRAFTS=STARR the man who has the money, and he is buyingcompany, recently took atripthroughthe what he wants.San Francisco mechanics aresouthern part of the State in his machine. He RICHMOND, VA., July 8.-A. B. Seigel, of Brook- making more than ever before in history andwas joined on part of his trip by Mrs. Allenlyn, N. V., has been appointed a member of the the ranks of well -paid laborers are being con-and party. traveling staff of the Crafts -Starr Phonograph stantly swelled by accessions from other ranks Adds New Phonograph Department Co., of this city, factory distributors for Starr of life.. With the multitude receiving high wages The Irvine Music Co., which was formed byphonographs and Gennett records.Mr. Seigel whatis 'to prevent the continued success ofR. S. Irvine, formerly connected with the Filers assumed his new duties last month, and has thetalking machine?Manifestly, may one Music Co. in this city, has just added a phono-already achieved pleasing success in his visits thing is going to keep down future sales.Thatgraph department, which Mr. Irvinepredictsto the dealers in this territory. is the lack of stock.This is more or less awill be a winner.Mr. Irvine has many friends The Crafts -Starr Phonograph Co. has leased ticklishquestion with the dealers, and someboth in and out of the music trade in this cityfor a term of years a three-story building at 414 makes of machines are being restricted seriously,and his new music house is establishing a repu-East Marshall street, which will be utilized for but as yet in the gross there has been no short-tation for reliability. storage purposes.This building is a new one, age of talking machines in this market.Some The Clark, \Vise Music Co. has been featur-which has just the right kind of equipment to of the dealers are very enthusiastic over theiring a small phonograph for vacation purposesmake it ideal for warehouse use.Stocks are be- June business and none of them has found theand says that business has been especially brisking accumulated rapidly, and the company feels month's salesto show aless volume thana inthis machine.Mr. \Vise has just returnedsure that it will be able to render its dealers year ago at this time. from his own vacation, which he spent in Port-reasonably satisfactory service the coming sea- Conditions Good in Northwest land, and while he was glad to get back to Sanson. Andrew G. McCarthy, treasurer of Sherman, Clay & Co., and manager of the wholesale distribution of talking machines, has recently returned from the Northwcst, where he visited the company's branch stores at Portland, Seattle, Tacoma and Spokane. He found that business MAKE YOUR was in good shape in that territory, especially in the cities where a great deal of shipbuilding isin progress and large payrolls prevail. Increased Business on First Floor PLANS NOW Edward Humphreys, in charge of the record department of Byron Mauzy, reports that ther, has been a large increase in the sales of rec- Do not wait until the Fall ordssinccthetalkingmachinedepartment season is here to secure your has been moved to the first floor.Mr. Hum- phreys has had to bring in a number of records stock. by express from the East in order to keep up with the demands of his customers. If you carry our line, place F. B. Travers, manager of the Phonograph Shop on Stockton street, has just returned from your order NOW. the southern part of the Statc where he signed up several new agencies for the Sonora ma- If not, NOW is a good time chine. He feels that this section of the State to investigate. ispretty well covered with agencies for the Sonora, and with the prospective shortage in supplies he will probably not make further ef- Send for particulars. fort to appoint agents in that section. Fred A. Dennison, district manager for the Columbia Graphophone Co., says that his stock of machines is about exhausted.However, he has a good stock of records and more are CABINETS constantly arriving and this is keeping business Equipped or Unequipped lively for him. Large Shipment of Pathe Machines for Manufacturers The Stern Talking Machine Corp. has recently received a large shipment of Pathe machines, Jobbers - Dealers and a number of other machnies are on the road to this company.A demand has arisen Guaranteed and Manufactured by forthe higher grade Pathe machine atthis shop and a number of the cheaper grades were exchanged this month for better instruments. The Oakland and Richmond branches of the THE CELINA FURNITURE CO. Stern Talking Machine Corp. both report very CELINA OHIO satisfactory business for the month. C. E. Goehr, Western branch manager for 64 THE TALKING MACHINE WORLD JULY15, 1918 tributors inthis city for the Vitanola talking ST. LOUIS WHOLESALERSWATCHING FICTITIOUS ORDERSmachine, which is manufactured in Chicago by Believe That Some Dealers Are Placing Orders Beyond Their Needs on Chance of Getting Largerthe Vitanola Talking Machine Co., all report an Proportion of Actual Deliveries-Patriotic Records in Demand-Trade Situation Reviewed active demand for this product. Wholesale Manager Salmon of the Columbia ST.Louis, Mo., July 5.-According to wholesale their output at retail to drop -in customers andCo. is preparing to enter the army at any time salesmen, the easiest thing in the talking ma-in this way make more money and a larger profit now.His position in the draft list has had its chine line just now is to write a large order forthan by selling at wholesale. ups and downs but his ward is nearing the end a retailer.The hardest thing to do, according During the last few weeks representatives ofof the No. 1list, which includes Mr. Salmon. to the same authority, is to get the stock to fillthe Air Production Board have taken from theHe asserts that he is going to leave his custom- that order.Some of the salesmen are of thelocal planing mills many panels made for talkingers all well sold on patriotic records that they opinion' that a fair percentage of the orders nowmachine cabinets. The planing mills, it appears, can play and remember him by. And as he has being filed are fictitious, as the dealers have athave been left free to keep on making these pan-a host of friends he will not be forgotten by last realized that there is to be a scarcity of ma-els, but deliveries to their private customers are them. chines and they are placing orders for a largerrestricted closely and the stock must be at the At Aeolian Hall much satisfaction is expressed number than they actually want or expect, withdisposal of the government at all times.Some with the trade prospects, both wholesale and the idea that they will be filled proportionately.of the assembly plants,were well fortified with retail.Manager Guttenberger of the Vocalion Some of the orders given, however, are to be motors and arms but can use these only slowlydepartment says that only stock restricts their disappointed in this for one jobber, after notingunder present conditions. field of operations. The jobbing business is be- the size of an order, wrote to the customer: "Everybody is buying records," is the way aing extended slowly and only the most desirable "We note the order recently given to our firmnumber of the retail men express the situation,dealers are being put on the list. by you and we thank you for it.But we wouldafter saying that the machine market is quiet. The Foiirth of July Vocalion record made a like to know what reason you may have forThere appears to be a never-ending demand forvery great hit here. Two of them were used as expecting that your business within the nextthe records and stocks are fairly well filled andthe center of a window display and the response three months will exceed by 100 per cent. thatat least good substitutes for the records in de-was immediate.Buyers were attracted by the of last year?This expectancy appears in yourmand are on hand, so the receipts are runningnovelty of the colors and came in to ask ques- recent order and, also, we note that you havehigh. tions, remained long enough to listen and then added the - machine to your list.Unless Of course the "war stuff" is the strongest inbought. we are satisfied that you have a reasonable ex-the records sales, but a good many machine The entire list of Vocalion records has made pectancy of this increased business, we shallowners are seeking relief from the "war" bya most decided hit.The favorable impression be compelled to distribute new stock to you pro-going back to standard music.This, of course,made apparently improves with time.This is portionate to your orders of last year." includes the long line of operas and renewedthe second month and already they have estab- The idea of basing distribution on last year'spopularity is shown by folk songs.The latterlished a clientele. business appears to be very general.Jobbersvogue is believed to be due somewhat to the At the end of the fiscal year, the first of the and assemblers here are not expecting as muchrecent community sings.Now almost everymonth, the improvement of the totals over the stock as last year and, apparently, have littlepublic meeting begins with the public joiningyear before at Aeolian Hall was pronounced hope of meeting legitimate demands for theirin several songs."America" or the "Star Span-surprising to even those whose duty it was to merchandise and they are going to do their bestgled Banner," of course, and then one or twokeep a watch on them. The recent record busi- to see that the unfair distribution based on ficti-others."Dixie" is used a great deal here andness has been amazing. tious orders does not work injury to the dealer"Onward Christian Soldiers," "Long, Long Ago" It was told at Aeolian Hall that C. P. Byers, who is playing the game fair and ordering whatand "Old Black Joe" are other types.ManyVocalion manager at Cincinnati, had reported he thinks he will need and who will not yellpersons are learning that there really are wordsthe birth of a son, named William Kale Byers. when compelled to put up with a shortage. to these numbers, which they have known mostlyThe announcement has resulted in heartiest con- The retail business is quiet.There is no mis-as band pieces and after singing them them-gratulations being extended. take about that, especially in the city.It mayselves in the crowds they buy a record and lis- Manager Cone at the Artaphone warerooms be that some prospects have got tired of tryingten to, them at home, appreciating the beautiessays that he has only one complaint, that the to get just the machines that they want and havethat have been hidden from them during theircallers there want to buy too many machines. given up, but there are not as many machinethoughtless days as a mere listener to the instru-"We are doing the best we can with the mate- inquirers visiting the various stores as there wasment. rials and labor available," said Mr. Cone, "but two months ago. The slump in inquiries set in John J. Schlichter, traveler for the Silverstone we decline to accept orders that we cannot fill just after the Red Cross drive and the trade has Music Co., has entered the military service and nor to entirely forget our former customers.It not entirely recovered.Practically every retail Retail Salesmanager Schlude has been promotedreally is distressing to have to refuse to talk store is short of the lines of machines most into take his place.President Silverstone will goto a man ready to give you a check for mer- demand-usually those running from $50 to $175,to San Francisco with the Ad Club delegates chandise, but such things must be done.The according to the nature of the trade catered tofor the big meeting there and will then go to man I least want to see is the man who wants by the store. Los Angeles or some other point south for the to talk about 100 machines." Some of the assemblers still have a fair dis- rest of the summer, hoping to entirely regain Two new styles of Artaphones with spruce play of machines, but they are going slowly andhis health by fall. sound boxes have been on exhibition at the Art- are turning down many orders at wholesale be- The Rice-Stix Drygoods Co., The Witte Hard-aphone warerooms recently and have attracted cause they believe that they can sell most ofware Co., and the Phoenix Furniture Co., dis-much attention. AMERICAN I AMERICANS embody allthe good qualities and special features of phonographs, clear in tone, beautiful in design, finest finish, smooth running motors. We stand back of every American

No. 13 No. 5 No. 22

American Phonograph Co. 39 Fountain Street, N. W. GRAND RAPIDS MICH. No. No. 9 No. 10 No. 11 JULY 15,1918 THE TALKING MACHINE WORLD 65

Just the thing for Automobilists ! A Military Trunk Grafonola Outfit, sturdy, light, companionable- easy to sell.

Columbia Graphophone Co. NEW YORK

UNITED STATES TRADE BALANCE IS THREE BILLIONS VICTOR RECORD BY THE FLONZALEVS Figures for First Year of Our Participation in the War Show an Approximate Balance of $3,- Famous Quartet Plays a Mendelssohn Selection 000,000,000 in Our Favor-Imports Increased Nearly $350,000,000 Over Preceding Year on First Recording for Victor Co.

WASHINGTON,D. C., July 5.-The United Stateshave had less and less goods to ship in return The big feature of the Victor Co.'s record list closesitsfirstfiscal year as a participant inas the war progressed.The result has beenfor August is the announcement of the first rec- the great war with a trade balance of approxi-that the Latin-American countries have beenord to be made by the famous Flonzaley Quar- mately $3,000,000,000. Exports for thefiscal paid in gold, which they hardly have been abletet, recognized at the present time as one of the year will total $6,000,000,000, as compared withto spend. leading, if not the leading, organizations of its $6,290,048,394 in the twelve months ended June Imports of South American goods by thekind in the country.Thus the Victor Co. adds 30, 1917. Imports increased from $2,659,355,185 United States alone in the last twelve monthsanother bright star to the galaxy of famous re- last year to about $3,000,000,000 this year. have totaled nearly $600,000,000, while exports cording artists and organizations, whose efforts Such a showing was regarded as very gratify- tothe same continent have been only aboutfind an outlet through the medium of Victor ing by Government experts and no uneasiness half as much.The United States alsoisa records. The first record made by the Flon- is felt because the trade balance declined $630,-debtor to Asia, Oceania and Africa, despite thezaley Quartet is "Canzonetta" from Mendels- 693,209 as compared with 1917:Steps are being growth in sales to countries of those contin-sohn's "String Quartet in E Flat," Op. 12, No. taken, however, to retrieve the loss as fast as nents. Europe and North America, including2, and saidto be a most excellent exempli- possible in the coming year by a fuller utiliza-Canada, through which is shipped much of the fication of the musicianship of the Flonzaleys. tion of available tonnage in foreign trade, espe-exports going to Great Britain, continue to lookMore records by this famous quartet will short- cially small boats not needed for transatlanticto this country as their great source of supply. ly make their appearance in the Victor list. service, which can be used to carry surplus man- U. S. Rationed Neutrals of Europe ufactures to Latin-American countries and re- The European neutrals were strictly rationedMODERN MOULDING FOR WALL BOARD duce the shipments of gold made necessary byby the United States during the fiscal year.Ex- the United States becoming a debtor nation ofports to Denmark, Norway, Sweden, the Nether- MEMPHIS, TENN.,July 6.-The W. R. Friedel the other pan -American republics. lands and Spain were cut in some instances asCo., of this city,isreceiving many inquiries Gold Flows to South America much as 90 per cent.Denmark received onlyfrom dealers throughout the country regarding The increasing flow of gold to South Americaabout $5,000,000 worth of goods from this coun-its new system of utilizing modern moulding for was one of the most striking features of worldtry, as compared with approximately $50,000,000wall board in the construction of demonstration trade in the last twelve months.Products ofin 1917. booths. The company has worked out detailed the Latin-American countries-meat, grain, rub- Restrictionson shipmentsof many com-schedules to tell the dealers just how to utilize ber, hardwood, nitrates, tin, platinum-have beenmodities had less effect on the total value ofthese mouldings. and all of the material covered bought in large quantities by the Allies, whichtrade than on the volume, because of steadilyin these schedules, with the exception of the increasing prices for almost everything. mouldings, may be purchased locallyifthe The loss in the trade balance was due largelydealer prefers.This system, which embodies Genuine Period Styles to decreased exports of manufactured goods.many distinctive features, has been heartily en- Authentic adaptations of Adam, Louis XVI, Sheraton dorsed by several of the leading talking ma- and Queen Anne periods, harmonizing perfectly with the styles whose names they bear, are a feature of the APPRECIATES WORK OF STAFF chine companies, who believe thatitcan be case work on the Marvelous utilized to excellent advantage by the dealers The staff of the Otto Heineman Phonographin the construction of demonstration booths. MAGNOLA "Built by Tone Specialists" Supply Co. was advised the first of the month by Otto Heineman, president of the company, that in view of the fact that June had been the The BEST TALKING biggest month in the history of the company MACHINE NEEDLE both in sales and in the orders booked, a $5 On the Market-Packed in Counter Salesman \Var Savings Stamp would be distributedto every member of the office staff and every fore- ,10 man employed in the factory.In addition a $5 pAcKNG, bonus was also given to the members of the staff, and this tangible distribution reflected Mr. VIOLAPHgirr Heineman's appreciation of the efforts of his force during the month of June.Incidentally, PHONOGRAPH NEEDLES EACH NEEDLE WILL PLAY 10 RECORD itis interesting to note that this is the fourth \Var Savings Stamp that has been given to the art f no 1

Heineman employes, and many of the employes imp V113110 are also working earnestly in behalf of the War rEP:1 Savings Stamp movement in their social fields. ,APN VIOLA/11.M, vont ottcKird the Music Come Out ^to..Viotti' Give us the Opportunity totell you more about this and other sales -making features of MAGNOLA con- NEW BRUNSWICK CO. STORE OPENED EACH NEEDLEWILLPLAY 10 R EGOR DS struction, by sending us your name and address. We have a handsome catalog,illustratedincolors, The Brunswick Munn Music Co., of Ft. Dodge, thattellsMagnola's story-andisyoursforthe Ia., opened its headquarters at 1021 Central ave- 50 Needles to a box and they retail at 10c. per Box. asking. 60 Boxes to a package $6.00. nue last week.This store is one of four branch This package costs you $3.90 net. stores operated by the same concern in Iowa, Your profit is $2.10 and your customer gets a needle that will give satisfaction. MAGNOLA TALKING MACHINE COMPANY the other branches being in Cedar Rapids, Cedar Falls and Waterloo. 613 Broadwaylyn. OTTO SCHULZ, President A. L. Adams is the man- The Fred. Gretsch Mfg. Co.Brooklyn, GeneralOffices Southern Wholesale Branch ager of the new store, which will handle a full Manufacturers of Musical Instruments 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. line of pianos and players, in addition to Bruns- Canadian Wholesale Agent, H. A. BEMISTER1 CHICAGO ATLANTA, GA. wick phonographs and records. 10 Victoria St., Montreal, Can. THE TALKING MACHINE WORLD Jut,15. 1918

WHOLESALING EXCLUSIVELY from the Two PiAgest Cities in te'11'. S.A.

fie9 Lamest Distributors

New York Chicago TarkingMachine Co. Tallan8Ifaclline Co 119 W. 40th. Street, e12 No.Michipn Ave. , ...... ,.. NEW YORK /,',;,, .._.., CHICAGO

(41 AliZtort

------' _-''''-'-:7.-::-----.°-9;"": --"HIS tviiAt,fi6 YOIC "" .' '-.tE4',,nri5c#' '*-.' JULY15, 1918 THE TALKING MACHINE WORLD 67

FROM OUR HEADQUARTERSOffice E. P. VAN HARLINGEN, Republic Bldg., 209 South State St., Chicago Manager CHICAGO Telephone: Wabash 5774 CHICAGO, ILL.,July 10.-The record situation Mrs. Wiswell and daughter.Mr. Wiswell took at 633 South Wabash to No. 163.This is the has seen much improvement within thepastthe party in his auto for a visit to the Greatstore room formerly occupied by theretail month, and as a result the wholesale trade ofLakes Naval Training Station, and from thereBrunswick Shop, prior toits removal to the Chicago was partially abletosatisfy the de- theparty motoredtoHubbard Woods forpresent location.Mr. Turnes has his new of- mands made uponitforstandard numbers. luncheon.After luncheon Mr. Wiswell drove ficesattractivelyfittedout andisvery well However, therelief was not great enough inMr. Beach back to the Great Lakes Station,pleased with the new location as well as the any particular instanceto enable the whole-where he boarded the electric car for Milwaukee. bevy of beautiful and charming young stenog- salers to entirely take care of back orders, butIt is the intention of Mr. Beach to make a tourraphers he now has as his assistants. enough standardrecordsofallmakes cameof the Central States territory before return- Increase List Prices in in numbers large enough to show that theing to his headquarters at Camden. The Vitanola Talking Machine Co. has just manufacturers were doing their best in order Attractive Lyon & Healy Window announced an increase in the retail listings of to relieve the situation. The Lyon & Healy show window which faces their product which is now ineffect.The in- There is still a large demand for the mediumboth the corner of Wabash and Jackson is verycrease embraces the entire Vitanola line, and is and high-priced machines, but this, asiswell attractively fitted out depicting a fishing camp. as follows:No. 25 is increased to $27.50; No. known to the trade, cannot he taken care ofA figure representing the fisherman, dressed in 50 to $55; No. 67 to $85; No. 100 to $110; No. due to the lack of labor and shortage of ma-appropriate costume,isstanding in the fore-125 to $135; No. 150 to $165; No. 175 to $190. terial.The machines which are being shippedground dangling his line in the bubbling brookThese increases itis stated will allow a larger are coming through on schedule time and thethat flows around the window wherein there aremargin to the dealers.Itisalso stated that wholesalers are not experiencing much troublequite a number of live brook trout.The back-the new 175 will soon be supplied in Circassian due to railroads.Shipments of the small tableground is decoratively arranged to represent a walnut.Jeffrey B. Schiff, sales manager of the machines have been coming in- infairquan- wood and immediately in back of the fisherman company, stated that business has been very tities and the demand forthese instrumentsthere is erected a pup tent, in front of whichfavorable with him and both the eastern and has been taken care of in a fine way.In gen-there is a campfire burning.The conventionalwestern business is very good. "\Ve have opened eral the wholesale dealers report that the de-Victor dog is replaced by a stuffed brindle bull, up several new accounts around the country," he mand made upon them by the Chicago retailerswhich is chained to a tree stump near the tent. continued, "and the dealers are having a very in no way approaches the demand made uponBy the side of the camp fire there is a small tablegood demand for high pricedgoods. The them by the country dealers. Victrola, suggesting "music in the camp" andgrowth of this demand has been very noticeable In the retailtradeitseems as though thebearingthecaption,"TakeaPortable'A - during the past six months. We will soon have demand for patriotic and popular record num- Camper' Victrola Outfit and Carrying Case Withready for the trade a beautiful period model of bers will never be satisfied.The dealers are You." the Louis XIV design.This is of the table type experiencing some difficulty in continually turn- Had Shorter Vacation Than Usual machine equipped with alarge and powerful ing down their clientele and intrying to un- L. E. Noble, manager of the wholesale Victor'spring motor playing both lateral and vertical load what they have in stock.As far as operasdepartment of Rudolph \Vurlitzer Co., has justcut records.It is very artistically designed and and classical numbers are concerned it is an easy returned from a week's vacation trip to Lakewill be equipped with a new style tone cham- matter to satisfy the local trade, but the deal- Koshkonong, Wis., where he was accompaniedber built especially to conform with this type of ers are findingit hard to get enough of theby his wife and child.Mr. Noble was unablemachine.It can be had in any of the woods popular numbers andmilitarydancemusic. to stay desired looks especially beautiful when fin- This demand is being taken care of in a smalltion this year, owing to business matters whichished in either the antique or Circassian walnut. way atpresent, more so perhaps within theneeded immediate attention, but anticipates be-The new instrument will be known as the Vita- past month than with any other month so faring able to return for another week's rest -up nola Model No. 17. this year and from present indications the re-about the first of September. New Incorporation tail dealers are anticipating further relief along Harold Huemoeller, Illinois wholesale Victor A new company to be known as the Illinois these lines to conic gradually. traveler for Rudolph \Vurlitzer, was called toTalking Machine Co. has just been incorporated H. A. Beach Entertained the colors the latter part of June and is now in under theState laws ofIllinois with$5,000. H. A. Beach, head of the Victor traveling de-training at Camp Grant.He was one of Man-The officers are Edwin Frankel, president; J. L. partment, accompanied by Messrs. Yeager andager Noble's best men and had been connectedIsaacs, treasurer, and Garret Woodward, secre- Browning, Victor travelers for Illinois and Ohio,with the \Vurlitzer Co. about a year. tary.The new company, it is stated, will manu- were recent visitors to the Chicago trade.Dur- Move Offices facturehigh-gradecabinettalkingmachines. ing the visit here Mr. Beach was entertained at Sam J. Turnes, advertising manager for Bruns-The first model to be put upon the market will a basket outing by L. C. Wiswell, manager ofwick-Balke-Collender Co., has had his depart-be known as the "Verdiola" grand concert.The the Victor department of Lvon & Healy, andment removed from the general office building (Continuedon page 69) THE "WDE" FIBRE NEEDLE CUTTER assures"20 or more" Original New Points to each Fibre Needle

-and therefore is the most economical Fibre Needle Cutter on the market.You know the many advantages of using Fibre Needles- The WADE fibre Needle Cutter more natural reproduction; more tunesfor one cent; no wear and UeVRICINAL-Re °lifter tear on records, etc.,etc., hut, do not make the mistake of buying anything but the best Fibre Needle Cutter. is the oldest Fibre Needle Cutter on the market- sells on demonstration- Th e Wade never fails to give satisfaction- is made in two styles-$1.50 and $2.00. Fibre The 20 (or more) Needle BEFORE AFTER ORIGINAL REPOINTS Usual trade discounts-Write for samples Cutter No.2 or Order from your regular Distributor Price $2.00 WADE & WADE, 3807 Lake Park Ave., Chicago,Ill. 68 THE TALKING MACHINE WORLD JLt 15, 1918

L. & H. Fibre Needle Cutters and Needles ci Increased production has enabled us at last to have on hand an adequate supply of this most popular Fibre Needle Cutter. 4/ It is so simple in construction as well as in operation that it has become one of the largest selling Victrola accessories. q Fibre Needles are economical. They reduce needle cost because they can be used several times.They never injure the record. cr Send for a trial order of Lyon & Healy Fibre Needle Gutters and B & H Fibre Needles. Are You Using Our New Window Card Service? Art Window Cards (Size 14 x 22) featuring the best selling new Victrola Records, illustrated in colors, $1.25 per month. Orders accepted now for the August 1st release. Everything Known in Music Lyon & Healy Victrola Distributors CHICAGO JULY 15, 1918 THE TALKING MACHINE WORLD 69 What's Wrong With Your Sales? Why is your competitor getting all of the business ? Your cabinet work is just as good as his, BUT his equipment (which is 50% of the battle) is "turning the trick." The Chicago Cover Balance wasthe first cover balance in the field and has proven its worth by the fact thatover 75 of the best known makes of talking machines are equipped with it. EQUIPMENT COUNTS The cover is "PUT" and "STAYS PUT" WE ALSO MANUFACTURE CONTINUOUS AND EMPIRE TOP HINGES

Chicago Hinged Cover Support and Balance Co. 2Cl/LV'vo,67P.LNg

Pet. Applied For) COVER BALANCE No. I FROM OUR CHICAGO HEADQUARTERS-(Continued from page 67) business offices and salesroom will be main.-columns of the World some time ago.Manager past came in in fairly good number and those tained in suite 411, 56 West Washington street,F. W. Clement is now in a better position todealers who hadpatienceprofitedthereby. and the factory, which is equipped with thetake care of his trade, owing to the increased However, we were not able to give entire latest and most up-to-date machinery for thestockroom and shipping facilities.The stock- relief to the record situation, only partly, but manufacture of talking machines is located at room alone occupies about four times the space it helped out materially in filling back orders. 1234-36 West Van Buren street.The sales will he hadathisoldlocation.The increasedThe decrease in the receipt of talking machines be handled by both Mr. Frankel and Mr. Isaacsamount of stock and shippingfacilitieshas from the Victor factory for the past six months and the manufacturing end of the business willenabled him to put 'onadditional help bothwas to beexpected because of the tremen- be conducted by Mr. Woodward, who by the inthe stock and shipping rooms as well asdous difficulty being experienced by them due way is well known to the talking machine tradeadding tothe stenographicforces. Managerto both labor and material shortage.In spite of this city and familiar with every detailin Clement is very well satisfied with the presentof these difficulties, however, the shipments re- the manufacturing of talking .machines. Thebusiness conditions and states thatthebusi- ceived during these months were wonderful. new company expects to have models of theness for the summer months was by far greaterFrom present indications there is no telling at line on display in their showroom in the gen-than he had dared anticipatc.Mr. Clement re-what rate we will be able to receive machine eral offices within a few weeks. cently spent several days entertaining H. L.shipments from the factory, but we are opti- J. H. Steinmetz a Busy Traveler Leeming, general manageroftheEmerson mistic and therefore expect that there will be a J. H. Steinmetz, president of the Empire Talk-Phonograph Co.. who was inChicago on a favorable increase gradually." ing Machine Co.,is spending a great deal ofshort business visit. Good Demand for Brunswick his time in traveling lately, having but recently Gold Star on Service Flag "Shortages of both labor and material con- returned from a week'stripto New York. The Chicago office of the Columbia Grapho-tinueto be the main factors governing the On his return he brought back news that willphone Co. has placed a gold star on its serv-production of talking machines," stated H. B. be received with much joy by Empire dealers.ice flag in memory of Gregory A. Dorian, whoBibb, general manager of the phonograph divi- The good news is that he expects to be ablewas killed in action with the marines on April sion of the Brunswick-Balke-Collender Co., "and to announce something big regarding a new 30.Mr. Dorian was one of the most lovable and ifit were not for these two factors the manu- edition of Empire records about August 1. Upon welllikedofthe Columbia officeforce and facturing trade in general would far surpass its his return from New York Mr. Steinmetz spenthad been connected with thebilling depart-wonderful production record of last year.It a day in Chicago and then left for Culver, Ind.,ment for quite a while.He was a son of thecan be readily seen by those in a position to accompanied by his son, John, Jr., who but re-latc John Dorian, who formerly managed theknow just what the number of talking machines cently matriculated as a student inthe well-Chicago Columbia office and who, by the way,produced this year would amount to as based known Culver Military Academy.After tak-was famous for what is said to be the biggestupon the number of orders that are being re- ing leave of his son Mr. Steinmetz went todeal ever pulled off in the annals of the phono- ceived. With ourselves we are away behind Indianapolis, where he spent several days ingraph.history.This brave young American sol-on orders and expect to be so for the balance looking after the Empire factory in that city anddier was also a nephew of Marion Dorian, chiefof the year.We findthatthe demand for calling on the trade. auditor for the Columbia Co. talking machines is inclined towards the higher Emerson Co. in New Quarters Improvement in Record Situation priced instruments and our records show that After much difficulty experienced, due to be- "We have been receiving some excellent ship- the demand for our number 175 machines is ing held up by workmen remodeling their newments from the Victor factory lately," statedgreater than any other." suite of offices at7 East Jackson Boulevard,G. P. Ellis, sales manager of the Chicago Talk- Like the B. & H. Repointer the Emerson Phonograph Co. at last made theing Machine Coe, and from present indications The B. & H. Fibre Mfg. Co. report that the move and are now comfortably located in theirit looks as though these good shipments will demand for the B. & H. Repointer for sharpen- new headquarters.A lengthydescriptionof continue to come through.The standard num-ing fibre needles is steadily increasing as the these new quarters appearedinthereading bers that were out of stock for several months (Continued on page 71) 9,44".0.14 t, TRANSFER NAME -PLATES We make the Transfer Name - Plates and Trade -Marks for the largest talking machine manufacturers in this country and for dealers in every state. YOUR NAME, Mr. Dealer, on every machine brings the owner back to you for records and his friends to you for a machine. Samples, Suggestions. and Sketches Furnished Free THE MEYERCORD COMPANY, CHICAGO Largest Manufacturers ofDECALCOMANIATransfer Name -Plates 70 THE TALKING MACHINE WORLD JULY 15, 1918

The--

ALL PHONOGRAPHS IN ONE

1,1 17 '111.

aim

Tirr 711 r7 VIM A distinctive feature of The Brunswick Method of Reproduction is The tl Ultona, pictured above, in position for playing a rat -e Record.The Ultona is instantly adjustable to play any record. wbatever make. Tones Hitherto Loa Now Brought Out in Rich Clarity by The Brunswick Method of Reproduction SK your customer to think they can be content with less. The Latest Way of the finest toned phono- Few can. graph he ever heard, the The Brunswick Method of Re- loveliest record - then think of Never So True production includes the playing it played infinitely better. The simplest way to prove the of all records, whatever make. added charm of Brunswick tone Thisisaccomplished by The Tell him that such is no longer is to choose the most difficult rec- Ultona, an entirely new and ex- an ideal - but an accomplished clusive reproducer. It is instantly creation - an actual, buyable im- ords of all and play them on The Brunswick.Thensuggestto adjustable,presentingto each provement. your customer to compare this type of record the exact needle, Once a person hears The new with other reproductions. diaphragm and weight. Brunswick Phonograph he will Piano records afford the sever- Each record is played at its voluntarily discard old concep- esttest.Also the records of best, according to its own re- tions, old standards. Each record symphony orchestras. quirements.No other phono- gains new significance ! On The Brunswick, piano notes graph offers The Ultona. Suchabettered instrument are piano -like.Reproduction is Another feature of The Brunswick was inevitable. Some instrument perfect. Method of Reproduction is the all -wood was certain to offer the advan- Tone Amplifier, built like a violin. No There is not the slightest sug- metal is used in this delicate throat - tages now presentedinThe gestion of the zither nor the harp, the sound waves have an opportunity Brunswick Method of Reproduc- a resemblance which has often to expand and contract in a natural tion. disappointed when piano records way. Thus metallic and harsh notes This is one of the greatest were played. are ended. achievementsinphonographic In a dozen ways The Brunswick history - opening a new epoch. In every comparison, you can Method of Reproduction is far in ad- convince your customer of Bruns- vance. No one can afford even to think. Brunswick Tone now com- wick superiority. Make as many of a phonograph without hearing The mands first consideration. And tests as he wishes. He will never Brunswick first. people are asking themselves if hear The Brunswick's equal. The Brunswick Retails from $32.50 to $1,500 DEALERS: If you have not received the latest Brunswick proposition, write today. For those prepared to do a large business, we offer an unusual opportunity.Our proposition is a money-maker.

Branch Houses Canadian Distributors: In Principal Cities of United The Brunswick-Balke-Collender Company Musical Merchandise Sales Co. States, Mexico and Excelsior Life Building Canada General Offices: Chicago Toronto (1225)

01YToftaft7,:trY_Y:,_:_ (7-"Tc-1-:,(:-fy-r-:{7.c-yyy-ryyyyxjys. JULY 15, 1918 THE TALKING MACHINE WORLD 71 FROM OUR CHICAGO HEADQUARTERS (Continued from page 69) trade and through them the owners of machines seventy-four manufacturers of talking machines combined with the large crops of last year, has become acquainted with its merits."Once theare regularly using it on their product. been agreat stimulus to the Southern trade customer learns how to use the Repointer prop- The company foresaw the present conditions'and they have plenty of money and are spend- erly he becomes very enthusiastic regarding its inthe material marketand provided againsting it.We anticipate a very favorable fall and use," said President F. D. Hall, "and we havethem. They haVe a stock of steel on hand suffi- winter season in the South, which is based upon received many letters telling us of the improvedcient to take care of their normal demands forthe Government'sstatisticalreportsthatthe tone produced through itsuse and thatthemany months to come. cotton crop will be next to the biggest one ever needle repointed with our device reproduces the J. L. Abbott, manager, has just received thepicked in the South.The biggest cotton crop record better than when it is taken straight from conventional post card announcing that his son,we ever had down there was in1914, but the the package.The principle on which this Re -Russell Abbott, who was very iecently in train-increased prices that growers arc getting for pointer was made is becoming recognized as theing at Ft. Sam Houston, San Antonio, Tex., hastheir cottonthis year will make the coming correct one.Itis the natural method.Any-arrived safely in France. He is a corporal in thecrop far overshadow the receipts of 1914. thing that is to be pointed is shaved on the sidequartermaster's department. W. W. Wilson Visits like a lead pencil.The machinist in grinding Tells of Prosperity in the South W. W. Wilson, manager of the educational a tool grinds on the side.This method not only Westervelt Terhune, manager of the Colum-department of the Columbia Graphophone Co., saves the needle, but produces a most perfectbia Graphophone Co.'s wholesale branch at At-New York, was a visitor to Chicago recently. point," The company's letter files are becominglanta, Ga., was a caller on the Chicago tradeWhile here Mr. Wilson spent several days in crowded with letters from both dealers and this week."One who has not actually studiedconference with the salesmen of the Chicago users testifying to the satisfaction of the B. & conditionsexistinginthe Southern tradeat branch and held a number of interesting meet- H. Repointer. present," stated Mr. Terhune, "cannot conceiveings during which new and improved educational Increasing Price of Magnola Talking Machinesof the wonderful proportions to which ithas features were advanced for the benefit of the The demand forthe Magnola talking ma-grown within the paSt year.The tremendousdealer handling the Columbia line. chine in all styles is not only increasing stead-amount of war work going on down South, (Continued on page 72) ily,but continues totax quiteseriously the facilities of the company's large plant.Such persistent demand isof course gratifying, although the equally persistent rise in cost of production militates against the otherwise perfect happiness that would reign in the Magnola offices. PresidentOttoSchulzhasrecentlybeen obliged to notify his dealers of increases in the retail prices of Magnola styles.Magnola 65 MachineSthe is now to retail at $75, Magnola 85 now retails that Plays at $100, Magnola 100 at $125 and Magnola 150 any Record at $175.Wholesale discounts remain as liberal as before, so that this general raising of prices will enable Magnola dealers to sell at a better profit.This action is forced upon the Magnola 1 t will pay you to look into this popular line of Talking Machines. Talking Machine Co. by pressureofactual The Empire Talking Machine has every worth while feature of all manufacturing conditions and is quiteinline with the policy of other leading manufacturers. other makes in addition to several exclusive features.Dominates all Magnola is now produced insevenstyles, others in perfection of tonal quality and sales value. ranging from the moderate priced Magnola 75 to the elaborate and beautiful Magnola 200, in pure Adam style, with veneers, hardware and The Empire stands second to none in finish equaltothat of the finestpia'no, with design and finish and enables you to extra large and powerful motor, sound -box and tone chamber.All Magnola models, save the meet the tastes and requirements of lowest priced, have the verticalfiling cabinet every buyer.Made in eleven models, built in, for record -filing, while all styles with- prices at retail from $32.50 to $500.00. out exception have universal sound box playing all makes of record, tone-graduator for controlling loudness at will and tone wave deflecting We also make a line of Empire records which system in tone chamber for assuring clear re- retail at popular prices.These are vertical production. cut records and are played with the repro- The handsome Magnola catalog, illustrated in colors, has proved to be a potent sales maker ducer inthe vertical position. Selections among prospective purchasers and copies of it consist of popular vocal and instrumental will be mailed to any dealer who would like to and high class grand opera numbers. see ,what good sales helps the Magnola Talk- ing Machine Co. supplies to its retail representatives. Magnola is now in its third year of continu- EMPIRE RECORDS ous production and has been thoroughly tested RETAIL AT in respect of allits special constructional fea- POPULAR PRICES tures.The company is controlled by the stockholders of the famous M. Schulz Co., manufac- Ask Us turers of the famous M. Schulz Co. pianos and player -pianos, of which more than 130,000 have for a been made and sold.The M.SchulzCo., Model A 1 "Dorothy Booklet" founded in 1869,is one of the most powerful factors in the music trade of the Middle \Vest. Price $150.00 A Seasonable Cognomen Wm. E. Cotter, manager of the talking machine department of Thos. E. Wilson & Co., is very jubilant over the advent of a new small Write today for our complete catalogs of Empire Machines and Empire Records, and full infor- daughter at his home last month.She will be mation regarding our Splendid Dealer Helps known as "June," after the month of her birth. A Splendid Showing A visit to the factory of the Chicago Hinged Cover Support & Balance Co., 2242 West Sixty- ninth street, the other day, found the officers in charge of its destinies very well satisfied with Empire Talking Machine Co. the situation as viewed from their standpoint. The Chicago cover balance is the original device JOHN H. STEINMETZ, President of the kind and its remarkable progress since it Chicago, Ill. 'was first put on the market about two and a half 429 South Wabash Avenue years ago is shown by the fact that no less than 72 THE TALKING MACHINE WORLD JULY15, 1918 FROM OUR CHICAGO HEADQUARTERS-(Continued from page 71) G. C. Vining With Columbia for the company, Mr. Michael covers Michigan Geo. C. Vining, one of the oldest members ofand Indiana, while Mr. Tremblett looks after Equip Your Phonographs With the Chicago trade in length of service, is nowthe Illinois trade. connectedwiththeChicagobranchofthe G.P.Ellis,sales manager of the Talking Perfect Automatic Brakes Columbia Co. in the capacity of assistant to C.Machine Co., E. A. Garard, of Powell, Garard F. Baer.He succeeds R. C. Peere, who a few& Co., brokers, and Charles J. Tressler, gen- months ago was transferred from the Columbiaeral attorney for Swift & Co., packers, have Kansas City office to Chicago, Mr. Peere havingtaken the Gray cottage at Grand Beach, Mich., gone back tothe Kansas City branch.The for several weeks.The three gentlemen, ac- Samples )1) Also made change was made necessary owing to theill companied by their wives, will leave Chicago, $1.00 Each\, health. of Mr. Peere's wife.Mr. Vining is oneJuly 20, and will indulge in golfing and bathing. with long of the "old land marks" in the Chicago trade, OkeH Records in Demand Cash with order brake shoe having startedhiscareeer withthe W. W. S. A. Ribolla, manager of the Central States Slate make for 1 inch Kimball Co. in 1885. division of the Otto Heineman Supply Co., stated of tone arm used offset Traveling Men on Vacation that the past month of business has kept him on H. L. Woodward, H. H. Michael and V. K.the go continually from morning until night. Tremblett, all travelers for the Chicago Talk-"We are having an unusually heavy demand for Patented Aug. 28. '17 ing Machine Co., are spending the month ofmotors, tone arms and supply parts from this Simple construction and easily attached. July rusticating at Clear Lake, Iowa, where theydivision," said he, "and there is a rapidly grow- Made in four styles to fit any make of tone arm. have taken a cottage.The party was accom-ing demand for our new OkeH records.These Write for attractive quantity price panied by Mrs. Woodward and golfing and swim- new records are of the hill and dale cut, ten - ming will be the main features of the event.inch, double -face and can be played with a steel PERFECT AUTOMATIC BRAKE CO. Mr. Woodward travelsIowa and Wisconsinor sapphire ball point.We have received our Room 400, 425 S. Wabash Ave., Chicago

advance bulletin which shows aselection of thirty numbers, and we understand from headquarters that we can expect an increase of at least fifteen numbers each month.As yet we Phonographs and Equipment cannot supply the trade from this office for the new records, but expect to be in a position to do so within a few weeks."P. L. Baerwold, Phonograph Value is based on the who formerly was Eastern sales manager for the Otto Heineman Phonograph Supply Co., has Standard of Equipment used been transferred to the Chicago office where he will assist Mr. Ribolla. Adds Columbia Record Library The talking machine department of the A. M. Rothschild department store has added a Colum- Realizing the truth of this bia recordlibrarytoitsdepartment. This statement and what it store has handled Columbia machines for several years, but never handled the records. Man- means to the dealer and ager George Israel stated that they are enjoy- his future success, ing a brisk business in his department and that thereisa tremendousdemandforpopular numbers. Sergeant Denig to France Sergeant Geo. F. Denig, who was formerly connected with the Chicago Talking Machine Hiawatha Co., sailed for France with his contingent on June 28.After enlistingintheservice Ser- geant Denig was stationed with Hospital Unit 14 for a period covering about four months at Phonographs Camp Dodge, Ia. "Does It Play All Records?" Certainly MAGNOLA does; and without any extra are equipped with the high- attachments, too.This is only one feature, albeit a most important one, in the thoroughly up-to-date equip- eststandardof construc- ment of the MARVELOUS MAGNOLA. tion, of Motor, Tone Arm MAGNOLA "Built by Tone Specialists" and Reproducer, which conform with the beautiful cabinet and artistic lines of the Hiawatha. Hiawatha Phonographs enable the dealer to put his stamp of approval on each sale and be assured of only the normal percentage of mechanical trouble, which will result in a satisfied customer and increased business. The Hiawatha is made in four attractive models, retail priced at $40, $65, $115 and $175. atcNird the/Ausic Come Out May we send you our handsome illu:strated catalog chock fullof information concerning the wonderful construction system of Magnola and the beauties of itsmusicalresults,itsartisticappearance andits moderate price? Hiawatha Phonograph Company Send your name and let us tell you morel 209 South State Street MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President GeneralOffices Southern Wholesale Branch CHICAGO, ILL. 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAGO ATLANTA, GA. JULY 15, 1918 THE TALKING MACHINE WORLD 73 FROM OUR CHICAGO HEADQUARTERS-(Continued from page 72) In Service at the Front Six Best Sellers for the Month Blues but I'm Happy"; "The Story Book Bali" Ray Orwig, Frank Johnson and Clarence Brit- Edison announces the six best sellers for theand "Musical Sam From Alabam'"; "Just Like ton, three of the boys who were formerly con-month as follows: "Elegie" and "0 Solo MioWashington Crossed theDelaware(General nected with the various departments of the Talk-(My Sunshine)"; "0 Dry Those Tears!" andPershing Will Cross the Rhine)" and "What ing Machine Shop, are now fighting at the front"Oft in the Stilly Night"; "Somewhere in France Are You Going to Do to Help the Boys"; in France.In all there are seven members ofis the Lily" and "When Johnny Marches Away";"There's aLittle Blue Star inthe Window" the Talking Machine Shop now in the service."Johnson'JazzBlues'" and "Umbrellastoand "Mammy's Little Pansy"; "We Stopped Four still are here in training, but only too anx-Mend"; "Darktown Strutters' Ball" and "TheyThem at the Marne" and "Hike! Hike! Hike!" ious to get over with their fellow workers inGo Wild, Simply Wild, Over Me"; "U. S. Army Emerson announces the best sellers as follows: order to get a crack at the Hun. Camp Songs." "TheRussiansWereRushin';TheYanks Wiswell on Trade Conditions The Pathe six best sellers for the month are:Started Yankin' " and "We Stopped Them at L. C. Wiswell, manager of the Victor depart-"Ten Little Bridesmaids" and "Stop, Look andthe Marne"; "They Were All Out of Step But ment of Lyon & Healy, made a short trip toListen"; "Fancy You Fancying Me" and "TheJim" and "'N' Everything"; "The Last Long Pittsburgh last week in order to make a com-Further It is From Tipperary"; "His Wonder-Mile" and "A LittleBitofSunshinefrom parison with the business conditions of bothful Irish Brogue" and "Do You Want Us toHome"; "Take Me Back to Dear Old Blighty" 'Pittsburgh and Chicago."I made a round ofLose the War"; "Hawaiian Nights" and "Some-and "Keep the Home Fires Burning"; "There's the.houses in Pittsburgh and since coming homewhere in Hawaii"; "Our Country is in it Now" A Long, Long Trail" and "The Missouri Waltz"; I have visited a number of places here in Chi-and "Your Lips are No -Man's Land but Mine";"National Emblem" and "Gate City." cago and I find that the conditions of both cities"Lights Out" and "Liberty Lads." The six best Victor sellersfor the month are very similar.The machine situation has The six best Columbia sellers for the monthare: "The War Baby's Lullaby"; "Little Mother eased alittle and records are in big demand.are:"Just a Baby's Prayer at Twilight" andof Mine"; "The Volunteers" (March) and "Lib- The retail business is fair, but the wholesale is"Fancy You Fancying Me"; "Regretful Blues"erty Forever" (March); "Your Lips are No slowed down a 'little.There is nothing to worry and "Ev'rybody's Crazy 'Boutthe Doggone (Continued on page 74) about, however, as regards the business of the past month for an investigation of the records shows that the business carried on was practically the same as last year." Makes Good Connections TONE ARM and G. W. Fricke, treasurer of the Lakeside Supply Co., stated that he made several excellent connections for both mica diaphragms and sapphire REPRODUCER needles.He is now in a position to take care of the trade and supply. .its wants for mica diaphragms in all sizes and any quantity. The con- Has Honestly Earned Its Reputation for the Exceptional nection made for the jewel needles, which, by the way, are both sapphire and diamond point, Quality, Purity, Clearness and Sweetness of Its Tone. was made with one of the largest lapidaries, making thesearticlesinthis country. Mr. Fricke also stated that they are filling a great number of orders for their new one position tone arm and. that the Lakeside rotometer is in great demand. Cash Business Only Harry Martin, of Kohoka, Mo., who isthe Victor dealer of that town and also handles a line of well-known pianos and players, was a Showing the Empire Reproducer turned back to Showing the Empire Tone Arm set in position for recent Chicago visitor.Mr. Martin stated that permit insertion of needle playing vertical cut records he is enjoying a very good trade in his town and is selling his talking machines out for cash only, It is adjustable to any position without the use of set screws and the convenience and has no trouble in getting away with it. of its throw -back position for inserting the needle will make an extra appeal to The New Hiawatha the retail purchaser. The Hiawatha Phonograph Co. made their first shipments the latter part of last week from the new factory at Geneva, Ill.Sales Manager Moynahan states that they are highly pleased with the facilities offered by the new plant which, in many respects, are far in advance of those of the old factory at Ottawa, Ill.While the styles and models remain practically the same, Patent Applied For there have been numerous minor changes in design, which in the aggregate add considerably Plays to the appearance and value of the machine. In response to the demand in their trade for Any Make Record a large machine built on the massive order they now have in work a new model which will be ready for shipment in ten days.It will be fif- The wonderful quality of teen inches inheight, exceptionally attractive itstonewill add tothe design and will retail at $175.The other Hia- distinction of any machine. watha models retailrespectivelyat$40,$65, $85 and $115: The new addition they now have The Empire Tone Arm and Reproducer can be furnished in several lengths. enables the dealer to supply a machine for every When ordering samples be sure to state the measurements from center of turn pocket. table to center of horn hole on motor board. Automatic Container Co.'s Display The Automatic Container Co. have their en- This company is directed by men who have spent years in the production and tire line of record containers on display in the marketing of phonograph parts, and know from actual experience how to produce Furniture Manufacturers' Exhibition Building at the kind of tone arm and reproducer most suitable from the dealer's and con- 1319 Michigan avenue.The furniture manufac- sumer's standpoint.Our tone arms will increase your talking machine sales turers hold their exhibitionsinthisbuilding as they are given preference by the consumer, which means more profits for you. semi-annually during the entire months of both Write our Chicago Office for Descriptive Circular and Quotations July and January.These exhibits are always well attended by the furniture dealers from all over the United States, and full and complete linesofallkinds of household furniture are shown.The Automatic Container's exhibit oc- THE EMPIRE PHONO PARTS COMPANY cupies a large space on the third floor of this building, which by the way isthe main one, Sales Office: 427 So. Wabash Ave. - Chicago, Ill. there being two other exhibitions used in con- Factory: - - 1102 W. 9th St., Cleveland, Ohio junction with this one, the other buildings being located a few blocks away. 74 THE TALKING MACHINE WORLD JULY 15, 1918

N L j 0 A w K U P

S M S B

R E TO C

O R N S EN (Actual Size) Lakeside Rotometer.Retail Price $2.50 A O. N R Calibrated so swinging arm is level with pointer at 78 or 80 revolutions per minute. N Patents Pending. E RETAIL PRICE $7.50 EACH We have a large quantity of both Edison and Pathe Sapphire Needles.Write for M 4 Prices to Rona Fide Dealers We can supply you with first -grade, clear Brazilian Micas, any size, any quantity. P prices. Sample $4.00 each Lotsof 6 to 11 3.75 each Lots of 12 to 49 3.50 each Lots of 50 to 100 3.25 each LAKESIDE SUPPLY CO., Inc. A further slight reduction on yearly contracts 0 in100 minimumlot shipments 202 South Clark Street Tel. Harrison 3840 CHICAGO, Ill. N PATENTS APPLIED FOR FROM OUR CHICAGO HEADQUARTERS-(Continued from page 73)

Man's Land But Mine" and "Our Country's InThis company was recently made jobbers for officeofthe Columbia GraphophoneCo.,is It Now"; "What Are You Going to do to Helpthe Paramount records and expect to have quitespending a week with his family at his summer the Boys" and "Keep Your Head Down, Fritziea large stock of these new records on handhome at Lake Catherine,Antioch,Ill.As is Boy"; "From the North, South, East and West"very shortly. customary at this time of the year Mr. Baer an- (Lauder). John Pishotta, .who also was formerly con-ticipates spending the week -end vacations with Will Embark for France nected with the Bent Co., as secretary to Stillhis family at Lake Catherine and returning to George B. Wiswell, secretary of the WestR. Harcourt, manager of the retail piano de-his office each Monday morning. Music House, Joliet,Ill., has offered his serv-partment, is also with James B. Orth & Co. H. S. Leavitt, of the Howard Furniture Co., ices as war secretary to the Y. M. C. A. foras secretary to Mr. Orth. St.Paul, Minn., called on the Chicago trade overseas duty in France, and he has been ac- Visitors and Personals this week. cepted.He reports at the overseas headquar- Geo. Wiswell, of the West Music Co., Joliet, D. M. Groulx, of Green Bay, Wis., was a ters in New York for duty on August 5, and Ill.,a brother to L. C. Wiswell, manager ofrecent visitor here. expects to leave for the war zone immediately.both the wholesale and retail Victor departments C. M. Crandall, of Scott & Crandall, Fremont, Mrs. Wiswell and her child will reside with herof Lyon & Healy, was a visitor to Chicago this Mich., recently visited Chicago for several days. mother at Pana, Ill., until Mr. Wiswell returns.week. Fred Sherman, of Sherman, Clay & Co., San New Puritan Sales Manager L. R. Weager, Illinois traveler for the VictorFrancisco, was a recent caller on the Chicago Irving B. Tow, formerly of the Geo. P. BentCo., is spending about three weeks calling ontrade.Mr. Sherman had been in the East and Co., is now connected with the firm of Jamesthe Chicago trade, after which time he willwas en route to headquarters at 'Frisco. B. Orth & Co., factory distributors of the Puri-return to the Victor factory at Camden. C. L. Bryant, manager of Gregory's Music tan phonographs and records as sales manager. C. F. Baer, assistant manager of the ChicagoHouse, Saginaw, Mich., spent a few days in Chicago recently. Geo. P. Cheatt, proprietor of the Music Shop, Springfield,Ill., was in Chicago recently, having just returned from a week's Eastern trip. Robert Elbel, of Elbel Bros., South Bend., A Tonal Wonder Ind., was in Chicago last week on business. H. H. McCLANAHAN KILLED The Morenus Phonograph has won wide- Victor Talking Machine Traveler Killed in Air- spread recognition because of its unusual tonal plane Accident quality.The novel all -wood horn which enters at the bottom (not the top) of the scientifically MEMPHIS, TENN., July 1.-Harvey H. McClana- constructed han, of Lewisburg, Tenn., was killed last week tonechamberhasprovenitself in an airplane accident.He had been in train- astonishingly efficient in securing a most pleasing ing for the aviation service for several months tone and a remarkably faithful reproduction of and would have received his commission as a the record. lieutenant on the 15th of July.Mr. McClanahan had been connected with the Houck Piano Co., The Equipment is high grade in every respect, of Nashville, Tenn., for a number of years and plays both types of records, has cover support later acted as manager of the Grafonola depart- setting top at any desired angle, original tone ment of the Phillips & Buttorff Co.Following moderator, etc. that he became a traveling salesman for the Victor Talking Machine Co. and was working The Morenus cases are superb productions in in Tennessee territory at the time of enlistment every respect. in the aviation section.He was about 30 years of age and is survived by a widow. The MORENUS is in 3 STYLES BRUNSWICK MAN WRITES SONG ST. LOWS, Mo., July 5.-K. Mclnniss, who is A. OAK,- - 48 inches high.Retail price, $110 manager of the wholesale phonograph division B. MAHOGANY, 48" " " " 125 of the St. Louis branch of the Brunswick-Balke- C. OAK and MAHOGANY, 50inches high, Collender Co., has just written the words and Retail price, - - - - 150 music for a patriotic war song entitled, "I Love You, Canada."It is stated that this song, which was published some timeago,has made a Very liberal discounts tothe trade tremendous hit in Canada, and that this fact was Send for our new descriptive catalog brought to the attention of the Pathe Freres PhonographCo.,and they decidedto make recordings of it and introduce itto the music lovers of the United States.The new song will The MORENUS PIANO CO. be presented in the August issue of the Pathe records.Mr. McInniss has written other popu- 342 West Huron St. CHICAGO, ILL. lar and classical songs, and is very well known throughout the country as a music writer. JULY 15, 1918 THE TALKING MACHINE WORLD 75 FROM OUR CHICAGO HEADQUARTERS-(Continued from page 74) BEAUTIFUL EMPIRE ART MODEL plated.Itis equipped with a high-grade elec- Empire records.A leather packed velvet Em- tric motorand gold plated Empire tone arm,pire record cleaner as well as a full set of rec- Art Instrument of Queen Anne Design Made reproducerand automatic stop.The suppliesord albums are also supplied.It is announced by Empire Talking Machine Co. Wins Praise by the Empire Co.' that machines of this type will be furnishedinthree woods, either ma- Crircnco,ILL.,July 8.-The Empire Talking hogany, walnut or oak, and can be had only Machine Co. now have on display in their ware - upon special order.The retail list price is $500. rooms at 429 South 'Wabash avenue one of their new Empire art model period style talking ma- ANNOUNCE THE NIGHTINGALE, JR. chines. of the Queen Anne design.This new instruments, which by the way, was announced to Attractive Addition to Their Phonograph Line the trade in the news columns of The World last Announced by the Nightingale Mfg. Co., Chi- month, is the first of the type to be produced at cago-Equipment Used is of the Best the Empire plant and is of genuine mahogany, CHICAGO,ILL.,July 8.-The Nightingale Mfg. the dimensions being length, 55 inches; width, Co., of 422 North Armour street, this city, an- 25;inches, and height, 40 inches.The accom- nounce the Nightingale Junior, an attractive ad- panying illustration shows very clearly the delicate and artistic beauty of the hand -carved dec- dition to their line of Nightingale phonographs. orations and grill.The workmanship is of the Iiidesignitfollows the general lines of the fine quality which is characteristic of all Empire style 200, which is illustrated in the company's Art Model Empire-Queen Anne Design page advertisement elsewhere in this issue.It instruments.This new model is fitted with two is forty-four inches in height, nineteen inches secretdoors,whichareplacedabovethe furnished with the Queen Anne model are a record containers.The patent cover supportsdiamond jewel needle for Edison records and awide and twenty inches deep.It can be fur - as well asall exposed metal parts are goldsapphire ball point for playing both Pathe and

.1156The 7121LN ODA

Stephenson Motor Used in the Nightingale Combines:Popularity and Profit nished either in black walnut, American Cir- cassianwalnut,regularmahogany,antique brown mahogany and the three favored oak fin- The increasingpopularityofthe ishes, golden, fumed and waxed oak.Like the Vitanola with phonograph dealers is other Nightingale models itis equipped with the Stephenson- precision -made motor, afact due to two primal reasons, viz.: a ma- which assures dealers handling the line the mini- chine that gives absolute satisfaction mum of motor troubles, and an assurance of -and agency proposition that is fair satisfaction on the part of the dealers. "From the commencement of our business," and liberal.These are the two essen- said Mr. Wolper, the president, in a talk with Trade Mark Registered tials of any merchant's success with The World, "we have gone on the principle that nothing is too good for the Nightingale, and a talking machine.If the machine we have endeavored both inthe selection of doesn't give satisfaction the merchant equipment and in the construction and building can't sellitat any profit, either to of the cabinets, which, by the way, are made en- tirelyin our factory, to spare no expense in himself or the manufacturer.If the producing a machine that will add prestige to agency proposition isn't fair and lib- the dealer and secure for him increasing and permanently profitable patronage." eral,the merchant can'tafford to Mr. Wolper recently returned from an eastern handle the machine.Some of our trip during which he not only secured some ex- agencies make big money considering cellent orders from established dealers but made the amount of time they give to the some very desirable new accounts. Vitanola;anywherefromfifteen MUSIC HAS AN HYGIENIC VALUE hundred to five thousand dollars per Well -Known Physician Declares Melody Is a year. Prophylactic Against Depression Dr. Nathan Gordon, of Local Board No. 157, New York, is a strong advocate of plenty of You only need to hear the Vitanola music for the soldiers, and recently sent a check to know that your customers will buy for $75 with which to purchase a machine for it.In tonal purity and absence of all the Tank Corps at Camp Colt, Pa.In discussing the question of music and the soldier, Dr. foreign .sounds-in exceptionally ac- Cordon said: curate and life -like reproductions of "There is no question whatever of the great hygienic value of music to the boys at the front voice, the Vitanola is a marvel. in their scant hours of relaxation.Music is a prophylacticagainstdepression and the anti- septic of the soul.It would prevent and cure Seven Vitanola Models a great many mental and physical ills among the soldiers." $25 to $175 MUSIC IS A MORAL LAW Music is a moral law.It gives a soul to the universe, wings to the mind, flight to the imag- Vitanola Talking Machine Co. ination, a charm to sadness, gaiety and life to Send for complete descriptive literature everything. Itisthe essence or order, and and Agency proposition 501-509 West 35th Street :: Chicago, Ill. leads to all that is good, just and beautiful, of which it is the invisible but dazzling, passionate and eternal form.-Plato. 76 THE TALKING MACHINE WORLD JULY 15, 1918 FROM OUR CHICAGO HEADQUARTERS-(Continued from page 75) BRUNSWICK ADVERTISING SERVICE ing signs numerous requests have been made Another Seeburg for samples, and quite a number have already Unusually Artistic Posters Just Gotten Out forbeen sold.Orders forfivehundredofthe Trade Which Should Prove of Value Brunswick Girls have already been received and Triumph!! sentout. Thiscut-outisaportraitofa CHICAGO, ILL., July 10.-The advertising depart-very beautiful, life-sized young lady, in an at- ment of the phonograph division of the Bruns- titudeof rapture with hands clasped and so 7he wick- Balke- made that when used as 'a window decoration CollenderCo. and placed before a Brunswick phonograph she is working full appears to be looking down on the machine capacity in andlistening. Itisincolors and sizefive Phono-Grand turning out feetthree inchestall and the appearanceis newadvertis- very life -like and startling.The Brunswick Co. ing service for has made arrangements with theprintersof theirdealers. the Brunswick Girlsothatthedealer may The latest ad- have them for three dollars, which, by the way, ditiontothis is but half the price, the Brunswick Co.paying service is a the other three dollars. folder which The big steel signs, ten by twenty-eight inches, containscuts which are offered to the dealer at a price of and list prices twenty-five dollars a hundred, are also in de- oft h eentire mand and orders have been taken for seventy- well-known five hundred of these at present.These signs Brunswick are steel backed and lithographed, not painted, line, as well as in colors with embossed lettering.The colors severalcuts are baked on, thereby making the signs weather- showingt h e Brunswick Girl Poster proof and permanent.The big sign has holes new Ultona reproducer and Brunswick new all -punched initso that it can be nailed on any wood tone amplifier.This is printed on a largesuitable surface or fastened toa wire fence. sheet of paper on one side only and in such a The type is bold and can be easily read more way that when unfolded everything will be before the reader's e y e without the bother of turning the folder either around or upside- down while being Height 55 inches.Width 34 inches read. Sincet h e announcement w a s NOT much larger than an made some time One ofthe Brunswick SteelSigns ordinary talking machine ago that the Brunswick Co. was preparing forthan one hundred feet away. The dealer's name cabnet but a combination of itsdealers some large steel outdoor advertis-and location is printed in black at bottom. bothaplayer piano and a talking machine. SALESWOMAN GUESSED WRONG The case design of the PHONO- Stuttering Customer Was Not Impressed With G RAND is highly artistic and Rendition of "K -K -K -Katie" The OROTUND made in a number of beautiful PORTLAND, ORE., July 5.-The other day a man designs to harmonize with the and a woman entered the talking machine de- and SUPERIOR most artisticparlorsand partment of the Wiley B. Allen store and when music rooms. Mrs. Olga Binder, in charge of the record de- Attachments, Tone Arms and partment, approached them the woman said Velvet Running Jewel Points The player pianoofthe they wanted some records, but would first like to PHONO-GRAND is remark- hear some before making selections.The man, able foritstone quality.It meantime, remained silent.Mrs. Binder asked plays all regular 88 -note player what was preferred and the woman replied: "Something funny." rolls andis especially adapted for So Miss Binder put the popular trench stut- the Q. R. S. Expression Rolls. tering song "K -K -K -Katie" on the machine. An The talking machine of the ominous,disappointingsilencefollowedthe PHONO- GRAND is rendition of the song for a few moments. Then of the the man said: highest type and plays all stand- "I -I -Id -d -d -don't1 -1 -like tha-thatre -re -re- ardrecords either lateralor record." If you want to play the wonderful vertical cut. They bought some others, however, but no new Edison and Pathe records with the Both instruments are con- stuttering ones. least amount of surface sounds and produce the bestqualityof music, you trolled by separate electric TAKES CHARGE IN SPRINGFIELD shoulduse the Superior and Orotund motors.The compactness of attachments made tofitthe Edison, the PHONO-GRAND permits Manager Hornberger, formerly of the talking Victor and Columbia machines. machine department atthe McAlpin depart- itsuse inplaces that do not ment stores in Cincinnati, has resigned to ac- Do not forget our attachments will allow space enough for both a cept the management of the Columbia depart- not damage records when operated ac- player piano and talking ma- ment recently installed in the Wren department cording to instructions.The cut shows our universal attachment used to play all Mr. Hornberger iswell chine. The PHONO-GRAND store at Springfield. makes of records on the Victor machine. isnot an experiment buta known in talking machine circles, and has every prospect of making a good showing at Spring- IMPORTANT demonstrated success. In ordering samples please state the kind field.The Edw. Wren Co. conduct the largest of finish wanted, viz.: nickel or gold, also department store in Springfield and one of the describe the tone arm, old or new. best equipped in the State. J. P. SEEBURG PIANO CO. Write for quantity prices and descriptive circulars. Mary Pickford has provided eight talking ma- Leader in the Automatic Field chines for Y. M. C. A. huts and two for the K. COMBINATION ATTACHMENT CO. REPUBLIC BLDG. CHICAGO of C. clubhouse at Camp Kearney, Cal.-gifts 20 Jackson Boulevard, East, Chicago, which are much appreciated. JULY 15, 1918 THE TALKING MACHINE WORLD 77

MEETING OF PORTLAND ASSOCIATION TALKING MACHINE AIDS GUNNERS LOUISVILLE DEALERS ORGANIZE Dealers Collecting Used Records for Soldiers-Popular Airs Ground Out to Cheer Men WhileTalking Machine Retailers Form New Associa- Discuss Interest Question and the Benefits of They Fought the Foe tion at Meeting on July 2 the Organization-Agree to Early Closing A despatch to the New York papers from LOUISVILLE, KY., July 5.-The launching of the PORTLAND,ORE.,July 5.-T W en ty-sev en mem-"An Atlantic Port" under date of July 6 says:Talking Machine Dealers' Association of Louis- bers were present at the June meeting of the"Conducting artillery fire to the accompanimentville was accomplished with great enthusiasm Portland Talking Machine Dealers' Associationof popular airs played on atalking machineat a meeting on July 2 at the Hotel Watterson, at which a business meeting and banquet broughtis one of the latest stunts engaged in by thewhen most all the dealers in the city turned out forth some interesting trade chat and paved theYankees on the American front in France. and enjoyed a pleasant dinner together. Every- way for an entirely new patriotic movement. "This was the statement to -day of Lieutenant -one became better acquainted and good fellow- L.D.Heater, manageroftheColumbia ColonelThomasStanyan,oftheSalvation ship seemed to be the spirit of the meeting, GraphophoneCo., made thesuggestionthatArmy, on his arrival from France, where he waswhile problems of mutual interest were dis- all dealers should endeavor to obtain used rec-sent on a special mission by Commander Booth.cussed. ords from customers for the soldiers at the Post "He visited and inspected every hut and dug- The officers of the association are B. L. Loven- Hospital, VancouverBarratcks,Wash. Mr.out occupied by Salvationists, covering 1,000thal, of the Grafanola Co., president; W. A. Heater told of visiting the hospital and learningmiles in'an automobile in nine days. Frank, of J.Bacon & Sons, secretary;J.S. from the soldiers that they are tired to death "'Commandant Hughes, of Akron, 0., was inCalveard, of the La Hamonie Co., vice-presi- of hearing the tunes played and replayed froma dugout playing a machine to the six men of adent; G. A. Shafer, of Stewart Dry Goods Co., the few records they have and they begged forgun crew,' said Stanyan, 'when the order cametreasurer.The following appointments were a few new ones.Mr. Heater suggested placingto shell the German line.The men rushed out,made by the president: C. A. Taylor, of Taylor & boxes in the windows of the stores with labelscalling to Hughes to bring along the machine. Gaber Co., chairman of executive committee; calling for donations.E. B. Hyatt, president of "'Hughes complied.While the men workedH. V. Boswell, of Kaufman -Straus Co., chair- the association, was a warm advocate of Mr.the gun Hughes ground out popular airs withman of press and publicity committee; H. Korte, Heater's plan and he asked all the dealers tothe machine perched on a stump. A gas shellof Herman -Straus Co., chairman of grievance giveittheir hearty support.All present saidspoiled the program.Hughes, brave, but not committee. they would do everything possible to help, andcautious, wa, gassed and is now in a hospital.' " Firms in New Albany and Jeffersonville and since the meeting every store in Portland han- other adjacent localities to Louisville have come dling talking machines has had a window devoted VOCALION CHANGE IN PROVIDENCE into the association, thus greatly widening its to this cause and donations have been remark- influence.These dealers have organized with able. Tilden -Thurber Corp. in That City Takes Over adesireforfriendly acquaintanceship and a One of the dealers declared this week that Local Vocalion Co. and Opens Special Depart-free and frank interchange of ideasfor the the movement has actually resultedin a big ment for Featuring That Line advancement and development of their respec- increase in business because customers have been tive business, so that the interests of each in- bringing in records of which they were tired, PROVIDENCE, R. I., July 8. --The Tilden -Thurberdividual member will be promoted.It is esti- placing them in the box for the soldiers andCorp., of this city, has taken over the businessmated that much good is going to be derived then buying new ones for use at home. of the Vocalion Co. and will open a separate de-from the many subjects that will be brought Some interesting data was given on interestpartment devoted exclusively to the Aeolian -up at the next meeting to be held Tuesday, charges, dealers who have taken up the prac-Vocation phonograph and the new VocationJuly 16, 12:30 noon, at the Hotel Watterson. tice reporting that the plan is working out farrecords.The Vocalion Co.. which operated its branch in Providence from the main New Eng- better than they expected. A committee which JOINS CANADIAN SALES FORCE had been appointed to interview all the dealersland store in Boston, has retired from the field relative to early closing on Saturday eveningsin this city; but the Vocation products will re- A. E. Landon, formerly assistant manager of reported that the plan had been adopted byceive splendid representation in the wareroomsthe Philadelphia branch of the Columbia Co., all the music dealers in Portland. of the Tilden -Thurber Corp.This company ishas been appointed a member of the Columbia President Hyatt made a short talk on the ad-one of the best-known retail houses in NewCanadian wholesale organization, with headquar- vantages of the association, pointing out that inEngland, and will institute an aggressive cam-ters in Toronto.Mr. Landon will work under little more than a year the, membership had paign in behalf of Vocation products. the direction of James P. Bradt, general man- grown to a point where it embraces virtually Thos. W. I lindley, who has been manager atager of the Columbia Co.'s Canadian interests, every house in Portland.He placed stress onVocation Hall since last winter, will join theand judging from his success as a member of the kindly feeling which has grown up amongtraieling staff of the Vocalion Co. in Boston,the Columbia sales *staff, he will be a welcome the various houses of the city as a result ofwith headquarters inthat city.The Tilden -addition to the Canadian organization. theassociation.The keen,bitterrivalryofThurber Corp. will take over all the contracts, former years seems to have passed, Mr. Hyattetc., made by the Vocalion Co.. and will con- 0. M. Adams has opened a new music store said, and has been replaced by a sort of gettinue collections and the other detail work inci-at Marysville, Kans., handling Brunswick pho- togetherspiritinwhich thetrade has beendental to the business. nographs and Holland pianos greatly benefited.The monthly meetings have done much to aid the business and the president pointed out many of the material advantages which have resulted, including increase ininitialpayments, doing away withletting THE VEECO WAY records out on approval, early closing on Satur- day, interest on deferred payments, etc. Takes all the Uncertainty out of the CARUSO IN MOVING PICTURE FIELD ELECTRIC OPERATION OF TALKING MACHINES Enrico Caruso, the great operatic tenor, whose Victor records are universally popular, has at last signed a contract with the Famous Players - The improved VEECO electric motor is designed primarily and Lasky Corporation and will start to work on exclusively for Talking Machines.It is smooth and noiseless in his first picture, which is to be an Artcraft pro- action and practically fool -proof.Standard models run on any duction, about the middle of the month. Jesse voltage from 100-125, A. C. or D. C., without adjustment.Other L. Lasky announces that it will not be a screen version of some opera, as was supposed, but an models for any voltage from 6-250.Furnished mounted on 12 original story written especially for the tenor. or 12Y2 inch mahogany board ready to install, or without board, Itwill be filmed in New York or Fort Lee. all ready to mount on such board as used by the manufacturer. Caruso is expected to make two pictures this With the VITRALOID turntable, supplied with the motor, it summer. makes a complete motor unit for high class machines. RECOVERING FROM OPERATION Send for a sample NOW and place your order at once for early Adolf Heineman, assistant general manager of fall delivery. the Otto Heineman Phonograph Supply Co., New York, is recovering at Mt. Sinai Hospital after a series of minor operations.During his stay at the hospital Mr. Heineman has received THE VEECO COMPANY telegrams and letters from his many friends in 248 Boylston St. Boston, Mass. the trade throughout the country, who trust THE ORIGINAL PRODUCERS OF A COMPLETE ELECTRIC DRIVE that this popular "veteran" will soon return to FOR TALKING MACHINE MANUFACTURERS' USE his desk and take charge of the many activities under his direction. 78 THE TALKING MACHINE WORLD JULY 15, 1918

"Take a Grafonola with you" -A mighty potent argument this Summer. Use it for all it is worth.

Columbia Graphophone Co. NEW YORK

VISITORS EXPRESS APPRECIATION past fortnight for our motors, tone arms and situationis concerned,Ihope that our cus- sound boxes from phonograph manufacturerstomers will continue to be as patient and for- Enthusiastic Over Meritsof OkeH Recordsthroughout the country, and in view of thesebearing as they have been in the past, especially Made by Otto Heineman Phonograph Supplyorders, I believe that the phonograph businessin view of the fact that we are turning out large Co.-Hadley Symphony Orchestra to Makein this country is going through the same ex-quantities of textile pins, comb, faller,feeder Records-Motor Orders ReceivedinLargeperience as England and Canada did during theand card pins for the United States Government. Quantities-Unusual Demand for Needles early part of the present war.It seems thatThis work has been going on at the Dean fac- during wartimes there is created a tremendous tories in Putnam, Conn., since the war started. "During the past few weeks we have received visits from many well-known talking machine jobbers and dealersindifferent parts of the country, who called at our offices and laboratories to investigate our `OkeH' record," said Otto Heineman, president of the Otto Heineman Phonograph Supply Co., in a chat with The World. "These callers have included record experts and recognized authorities, who inspected every minute detail of the 'OkeH' record before passing judgment on our product. "I am pleased to say that without a single exception, members of the trade have expressed theirentiresatisfaction and approval of the `OkeH' record. They have commented particularly upon the fact that the surface noise on this record had been reduced to a minimum, and have expressed pleasure at the list of well-known artistswhich are recordingfor ourlibrary. Our record manufacturing plant is now in full operation, and judging from the orders already received this factory will be obliged to work to capacity throughout the year to keep pace with the demand. "We have endeavored to record selections that Otto Heineman atHis Desk will not only appeal to the popular taste, butdemand for phonographs and records, which are andiscontinuing with unabated energy. Of will also meet with the approval of discriminat-recognized as the most satisfactory home enter-course our trade understands that these Gov- ing and critical music -lovers and musicians.Intainment during such days, while for the boysernment orders take precedence over all talking - other words, we will strive to give the publicin the camp and in the trenches they are be-machine needle requirements, but as our New- a 75 -cent record that, in addition to a library ofcoming more in demand day by day, and theyark plant has just started operation, we hope popular music, will comprise arepertoire ofare being sent abroad and to the cantonmentsto he able to increase our needle output mate- standard compositionsof recognized musicalin large quantities. rially in the near future. merit and quality.With this object in view, "As announced last month we have restricted "I may mention that we received in the last we have arranged to have records made by well-the production of our motors in order to co-week in June, the largest single needle order known string quartets, etc., and will also includeoperate with the Government from a labor stand- that I believe has been received by a needle in our library symphonic records made by thepoint. and in order to use less raw material.manufacturer during the past few years.This Hadley SymphonyOrchestraconductedby We findthatthis curtailment has met withorder called for a vast amount of Dean steel Henry Hadley, who is very well known in thethe general approval of our trade, and we areneedles and as it was received from a talking - concert and musical worlds.Incidentally, thisconcentrating our activities on the productionmachine company of international prestige, we orchestra is under contract to make records forof Heineman and Meisselbach motors, tone arms consider it an unusual tribute to their merits." our company exclusively. We will also presentand sound boxes along efficient lines that we in the 'OkeH' record lists,'cello solos, pianohope will give our clients satisfactory service AN INTERESTING NUMBER solos and orchestra selections, which we are sure and at the same time enable us to co-operate The July issue of the "Columbia Record." the will meet with popular favor. with the Government's requirements. house organ published monthly by the Columbia "We have received large orders during the "As far as the Dean talking -machine needle GraphophoneCo.,madeitsappearance this week, and as usual contains many interesting and timely items for the use of dealers through- WALTER S. GRAY out the country.These items are based on the practicalexperiencesofrepresentativesand SAN FRANCISCO therefore furnish invaluable information for the development of Grafonola and record business. In this issue attention is called to several new moving picture slides that were recently pre- NEEDLES pared for the use of Columbia dealers, and there Pacific Coast Jobber for the Best in Talking are the usual number of attractive window displays prepared by dealers in different sections. Machine Trade Accessories The service department contributes its quota of CHRONICLE BUILDING, SAN FRANCISCO suggestions, which contain a summer appeal for the benefit of Columbia representatives. JULY 15, 1918 THE TALKING MACHINE WORLD 79 urer of the society, and her efforts are producing TALKING MACHINE AIDS PATRIOTISM OF CLEVELANDERSsplendid results. Dealers Well in Evidence in Fourth of July Celebration-Intern German Records-What Leading Morris Owens, formerly a popular member Members of the Trade Report Regarding Business-Most Popular Record Sellers of Month of the company's traveling staff, and now in the Artillery Corps of the U. S.A., has left for CLEVELAND, 0., July 5.-The Fourth of July According to Dan J. Nolan, manager of theFrance to "do his bit over there."John Con- marked a new epoch in Cleveland patriotism inmusic department of the May Co., his firm, anolly, who is also a member of the company's which music, and particularly talking machines department store, is doing a splendid summerstaff, left for France some time ago as one of and dealers in them, played an important role. business in selling Victor talking machines andthe "Fighting Sixty-ninth," and has been in ac- The Fourth pageant was one of the longest andrecords. tive service for many months.Kenneth Moore, most spectacular ever seen in the city and its The Muehihauser Brothers Piano Co. is do-a brother-in-law of Arthur D. Geissler, and a leading suburbs. ing a good summer business in the sale of So-lieutenant in the Aviation Corps, left Saturday Talking machine dealers were wellrepre- nora phonographs.The firm offers machinesfor France. sented on all committees and the store decora-ranging in price up to $1,000 each. tions and displays of instruments, records, music Beuscher's music store has some very attrac- VOCALION RECORDS BY CRIMI rolls and other goods were never equaled intive window displays of Victor talking machines the city.The Eclipse Musical Co. and the Col -and records, which have come in for a consider-First Records by the Noted Tenor Advertised lister & Sayle Co. had especially attractive win-able measure of praise.This store is one of Last Sunday by the Aeolian Co. dow displays. the most artistic in Cleveland. During the Wagar Park dedicatory exercises The Aeolian Co., New York, featured in its in Lakewood the May Co.'s music departmentFORM WAR SAVINGS STAMP SOCIETYadvertising last Sunday a Vocalion record made furnished the instruments used during an in- by the distinguished operatic tenor, Giulio Crimi. teresting program. Every Employe of New York Talking MachineThis well-knownartisthas recorded several Talking machine dealers are still hoping that Co. Enrolls-Those Who Are "Over There" selections for the Vocalion library, including more goods will be available later along.The numbers from "Cavalleria Rusticana" and "Pagl- demand for machines and records was never so The members of the staff of the New York iacci." strong. Competition is very keen, but clean Talking Machine Co., Victor wholesalers, have Giulio Crimi has won international success as business methods mark the efforts of Cleveland formed a War Savings Stamp Society, and area tenor and his Vocalion records have been dem- dealers to market their stock, due in some meas- already entitled to a 100 per cent. flag for theironstrated the past week at Aeolian Hall, winning ure to the influence of the Talking Machineefforts, every employe of the company beinghigh praise from critics and music lovers, who Dealers' Association of Northern Ohio. enrolled. The society isreceiving the activebelieve these records will meet with a ready sale The Brunswick-Balke-Collender Co. reports asupport of Arthur I). Geissler, president of the throughout the country.This famous tenor will splendid trade in Brunswick phonographs, whichcompany, and Roy J.Keith, general manager.record exclusively for the Aeolian-Vocalion rec- have met with much success locally. Miss Florence Roskam is secretary and treas-ord library. The Collister & Sayle Co., retailer of Victor records, reports a splendid June business, and the July startis equally as good, considering that music lovers are away from the city. "Going as usual" is the way Charles K. Ben- nett, president of the Talking Machine Deal- ers' Association of Northern Ohio, speaks of his own business, that of the Eclipse Musical We Co., of which he is general manager. "We are 7 doing all we can to keep business up to standard Performance because business going and not in a stagnant condition will aid in whipping the Kaiser and ---1-' his Hun soldiers." The B. Dreher's Sons Co. is making an attractive display of talking machines and records in the firm's Euclid avenue store.Henry Dreher is a great golf player, but he keeps one eye on his firm, which is one of the oldest and sl most progressive in Cleveland. Practically all of the talking machine dealers 01, have discarded the sale of records "interned" ,---,, during the war period by the action of their .... ,,,, association some weeks ago.Records which reproduce vocal or instrumental selections in the German language and those of pro -German artists are barred from sale.While the action took out of sale stock about 1,000 titles new rec- --_,---,;------.. ords have taken the place of those barred from sale. 7 The Fischer Co.,Pattiedistributor, reports a good June business and prospects for splen- theGloria Steel Needlebothinmainte- did trade during July. nance of quality and in prompt delivery, at the Among the most popular records of the month, OFuniform prices in the quantities sold, insures judging from the public demand, are: substantial profits. Columbia-"Ballet Music From Faust," by the Metropolitan Opera Orchestra; "Fancy You Our special propositionto the trade is comprehen- Fancying Me," by Edna White Trumpet Quar- sive. It shows how you can sell a better product to tet; "We'll Do Our Share," by Robert Lewis; your customers at pre-war prices.And italso ex- "What'll We Do With Him, Boys?" by the plains how you can make bigger profits.Write us Peerless Quartet, and "Hike, Hike, Hike," by for a copy of plan K. the same. Pathe-"Calm as the Night," by Katherine Gloria Phonograph Supply Co., Inc. Howard; "Whispering Hope," by Lilian Hey- 200 Fifth Avenue, New York ward and Louise Brentwood; "If He Can Fight Like He Can Love, Good Night Germany," by Wm. A. Condon, Sole Agent for Arthur Fields; "They Were All Out of Step But Jim," by Constance Farber. GLORIA Victor-"I'm SorryIMade You Cry," by ,,, ,AR,r ,_...,_ NEEDLES Henry Burr; "Forget -Me -Not Waltz," by Mc- Kee Orchestra; "Freedom for All Forever," by 4,00 Reginald Werrenrath, and "Gems Are Going Up," by John McCormack. ,is Stara --"Tell Me, Beautiful Maiden," by Frida IOE NIAC' Benneche, inFrench; "On theRoad, Home, _ Sweet Horne," by Campbell and Burr; "Silver Heels," by Van Eps Trio, and "Bring Back My Daddy to Me," by Henry Burr. 80 THE TALKING MACHINE WORLD JULY 15, 1918

IMPORTANT NOTICE TO THE AMERICAN TRADE The Sterno Manufacturing Company 19 CITY ROAD LONDON, E. C. ENGLAND Manufacturers of the world known COMPACTOPHONE-the most complete portable gramophone extant-beg to announce the conclusion of arrangementsforthe EXCLUSIVE SELLING RIGHTS IN THE UNITED STATES OF THE Manufactured Croix High Grade Motors BySt.MermodFreresswitzeriand

WONDERFUL MECHANISM DIFFERENT MODELS These motors represent Mermod Freres motors the acme of workman- comprise several types- ship and quality.Each single and double spring part is made to the finest worm and pinion -geared gauge limits and as- drive, the very latest and sembled to run with the scientific method of con- precision of a watch- struction. silent and true.Messrs. CONSULT US Mermod Freresisan old established Swiss Before placing your manufacturer.Back of orders elsewhere consult their motors are years us as to prices and terms of hard practical experi- of trading. We are out ence. The experimental for quick shipments stage was left behind a and prompt delivery decade or more ago. Re- direct from the factory liability and qualityis to the buyer. therefore assured. SPECIAL TERMS TO JOBBERS

Within the near future itis proposed to establish A CENTRAL DISTRIBUTING DEPOT IN NEW YORK Meanwhile trade enquiries should he directed to THE STERNO MANUFACTURING CO. 19 CITY ROAD LONDON, E. C. ENGLAND

1111111111111111111111111$111111111111111111111111111111I111111111111111I111IIIIIIIIIII11111111111111111111111111111111111111111111111111111111110i JULY 15, 1918 THE TALKING MACHINE WORLD 81

Sell Foreign -language Records! A profitable department-small investment-quick turn -over --good service. Write for details.

International Record Department Columbia Graphophone Co. NEW YORK

Zaimummir READJUSTMENT OF PRICES AND DISCOUNTS ASKED FOR cannot continue as they are.There must be found a way to give the selling interests of the Declared That Present Margin of ProfitIs Below Pre -War Standard and Not Sufficientto trade sufficient profit to carry on. Meet Increased Business and Living Costs To-day-Increased List Prices Suggested "There may be some question about increasing list prices on machines, but it must be re- There is apparently a well-defined movementsaler and dealer, the talking machine manufac-membered that a machine that sold for $200 ten among talking machine wholesalers and dealersturer can accomplish practically the same re-years ago did not in any way come up to the throughout the country looking to a general sult. The action, however, will have to come instruments now being offered in the neighbor- readjustment of retail prices and discounts onfrom the manufacturer.It is, of course, under-hood of $100. It is therefore seen that a $10 both machines and records, or more particu-stood that a wholesaler or retailer can, underor $15 raise on a machine of this type will not larly an upward adjustment of list prices andthe present interpretation of the laws, sell ma-in any way interfere with the volume of sales, the fixing of discounts that will permit of achines and records at any price he sees fit, but especially as machines are scarce.In the mat- larger margin of profit for both the wholesaler atthe same time the companies publishlist tcr of records it will be remembered that ordi- and the dealer. prices on both machines and records, and anynary, single -faced records, ten years ago when It is maintained that through some readjust-man with a bit of business sense knows that the money was not so plentiful, sold readily at $1. ments in the past in the matter of list prices and listpriceis always the maximum price. In Why couldn't the double -sided record of great- discounts the profits of both factors in the sell-talking machines the public has been educated ly improved quality bring the same price toing branch of the trade are smaller than theyto acceptitas the establishedprice. Any day, and the difference be divided between the were in pre-war days, despite the fact that listchange in a list price on the part of the seller wholesaler and retailer? prices have jumped.This in the face of theis always a discount from, and not in addition In addition to the member of the trade just fact that, owing to stock shortage, the majorityto, that stated price, and, therefore, a new listquoted, other wholesalers, jobbers and dealers of houses are handling only 75 per cent. or 80price must be established before wholesalers and have voiced similar opinions, and some of them per cent., and in some cases even less, of thedealers can expect any relief. have pointed out that the increase of 25 per business handled in normal years, that increased "It has taken a good many years to build upcent. in freight rates just adds a little more to taxation must be met, that salaries have been the industry, and whether those years of effortthe problem.Itis very probable that some increased from 20 percent.to 40 per cent.are lost or not will depend upcin the manner indefinite movement will be taken at an early through necessity, and that every element en-which the businessisconducted during thedate to bring about a general readjustment of tering into the business overhead has advanced. strenuous period of the war.Wholesalers and the list price and discount question along the As one prominent member of the trade put it:retailers must increase the salaries of their as- lines advocated by the sales interests. Just "Every increased expense in the business, andsistants to keep their trained organizations in-what form the movement will take has not been they are many, has had to be met out of mytact, for otherwise the employes are going to announced. From reports that have come to company's income, and at the same time bothgo into other fields where the remuneration isThe World office from various sections of the gross and net profits have been decreased de-more generous. With their staffs practicallycountry, however, it would appear that the sub- spite the raising of the list prices.In the firstwiped out, and with wholesalers and dealers fail-ject is being widely discussed. place my volume of business has decreased overing to make a fair living profit under present 20 percent., dueto inabilityto get goods.conditions,itisonly natural that employers NEW ENGLAND' AGENTS FOR CHENEY Then the profits have been subjected to anotherthemselves will look around to find some more cutto meet excess profits and other taxes, andremunerative field for their efforts.This will The Royer Talking Machine Co., of Boston, on top of this the salaries of my employes dur-mean that selling organizations will disintegratewho have been appointed New England agents ing the past two years have been increased onand that the labor of years spent in building up for the Cheney Talking Machine Co., are de- the average of 40 per cent.At the same timesuch organization has gone for naught.This veloping an excellent following for this instru- my discounts as a wholesaler are smaller thanmay be overdrawn a bit, but the fact is thingsment down East. they were before the war.Itis a condition that will have to be remedied, and remedied at an early date. "The solution lies in having the manufacturers increase list prices 10 per cent. or so, and then readjust the discount so that the price the Bring Those Jobs Out of Hiding wholesaler must pay for the machine or records will approximate the sum he is called upon to pay to -day. In other words, the increase in The value of your "job lots" will not be increased by list prices should go in toto to the wholesaler, who will in turn pass a fair proportion of it to keeping them on your shelves. the dealer.Under the present conditions the Bring them out into the daylight.Let us sell them wholesalerhas been compelledtoaccepta smaller profit on the capital invested, and has for you. also been compelled to impose the same condition on the retailer.The wholesalers and re- We are in the market to buy for cash every- tailers do not want to profiteer, but they want to make a living profit on the limited volume of thing in Phonograph parts, accessories, etc. business they are able to do. "The automobile manufacturers who have had Get in touch with us at once their output curtailed have met the situation by increasing listprices of their cars to a point where the profit realized on the smaller number of cars produced would, in a measure, equal THE PHONOGRAPH CLEARING HOUSE, Inc. profits on a normal output.By increasing the 51 EAST 42d STREET, NEW YORK CITY list prices and giving the increase to the whole- 82 THE TALKING MACHINE WORLD JULY15, 1918

Edison Message No.24

Encourage Community Singing

RECENT editorial in the Musical Monitor says that one outcome of the war will be "recognition of the power of the greatest of all arts-music. -This power will be exercised in many ways, but perhaps not more effec- tively than in the development of community singing. Harmony is the soul of music. Music, especially in the form of community singing, is one of the most effective mediums for welding togetherthe miscellaneous types that go to make up the American people, and which diversity of interest keeps more or less aloof from each other. The Edison dealer who interests him- selfincommunity singingwillhelpto stimulate a general interest in music which cannot fail to be of benefit to his community and of profit to himself. A singing community is a fertile field for the Edison dealer.

THOMAS A. EDISON, Inc. ORANGE NEW JERSEY

OfficialLaboratoryModelNew Edison-William and Mary Cabinet, executed in American Walnut.

illiVirriNTlirrirltridtrirrirkdrrirltriarelVirtrivarirlATI rwriverreirrivi irrrearezundivarentravraomirreera l F nano Irani trearki rreareirrammrin JULY 15, 1918 THE TALKING MACHINE WORLD 83 Present Trade Situation and Its Problems Reviewed by Talking Machine Wholesalers not make up their minds now that if they cannot realize on the good cash business which is avail- CONSERVATION THE WATCHWORD get one style they will take no other, conse-able through wage earners making the biggest quently this has been most helpful to the dealer,salaries they have ever enjoyed. By Chas. F. Bruno, C. Bruno & Son, Inc., because when he does not have one style his You will attract and get these cash sales and New York customer will take another type. the steady stream of cash record trade, not by The great shortage would not exist with thethe old appeal or by pre-war methods, but by The watchword of the whole nation is Con-record and be so keenly feltif the sales or-connecting up the need of the product which servation and each day brings home to us moreganizations all over the country would bring toyou are selling with the actual need of the peo- strongly the need for it.We are working onthe attention of their customers the splendidple for it.In this way you will be doing your a wartime basis and every dealer should do like-numbers right in their stock.It is a little dif-part and make the people realize that music is wise.This is imperative in order that the Gov-ficult to get the clerks to see this point. A an essential and not a luxury. ernment needs be supplied to their full measure. customer will come in and ask for a certain The achievemerits of the past, the present su- You all know the conditions in transportationnumber, and should it not be in stock the clerkpremacy and superiority of the Victor line, the and shortage of labor.By retrenching wherevermakes no further effort to interest the customer.ever forging ahead policy, cause one to trust possible and changing your methods you canThis must be changed to meet the general con-and believe to the point of absolute loyalty in eliminate much unnecessary work.Plan to help dition.Customers must be shown the stock ofthe power of the Victor Co. to weather the pres- the wholesaler maintain as satisfactory service thedealers. The wonderful numbers inall ent conditions, coming through supreme as be- as possible during these unusual times.Forstbcks will find ready sale if they are properlyfore in all things-perfection of product, big- instance, if it is necessary that you know whatshown to the customer.We very frequently ness of vision, power of production and fairness your wholesaler is shipping you, send your rec-hear salesmen say, "Well, we lost so many salesin their business dealings. ord order in duplicate and request him to crossto -day, or this week, because we did not have off the numbers filled and mail back the copy. them in stock."Of course, for these particular CONDITIONS IN MIDDLE WEST In your own shop there is unlimited oppor-numbers the sale was lost, but the main point, tunity for Conservation.Every dealer has onas I see it, is to present and sell your customers By Arthur A. Trostler, Schmelzer Arms Co., his shelves records not classed with the bestother numbers, as this is the best way to meet Kansas City, Mo. sellers.Make them such.Many of them arethe big demand for records.In other words, excellent records in themselves-disregarded be- we must have stock conservation as well as I am going to dwell on "Conditions in the cause unknown. Study them, interestyour food conservation.By carefully guarding and Middle West."Never have I seen such crops clerks in them,' get out attractive folders de- conserving it we help, in a way, towards win-as we are having in this part of the country.I scribing and advertising them and your supplyning the war. remember afew years ago when we had a will soon fall short of the demand.In the bumper wheat cropof about ninety million matter of machines, feature those you have in INTERESTS OF DAV COME FIRST bushels, which sold at a price of about 65 cents, stock, particularly the small types.There is a whento -day we have one hundredmillion market for them, but you must find it and not By William H. Nolan, the Louis Buehn Co., bushels, selling for over $2 a bushel.Can you wait for it to find you. Philadelphia conceive such a condition?This is only one Every unnecessaryitemofclericallabor item.You take the corn, alfalfa, oats and other saved for the wholesaler, every record and ma- In these times when individual and corporateitems, the prices they receive to -day and what chine already in stock that you can sell, means interests must be set aside for the interests ofit means for the merchants. that much advance toward the goal of Conser-the day, the preservation of democracy and the Victrolas are not being sold, they are simply vation.Conform your business to existing con-saving of humanity, there is no time to considerbeing bought by the farmers and the people in ditions with determination to save and servepersonal interests at the sacrifice of the cause tothe cities.We have been unable to build up a and you will be ready to forge ahead when Lib-which every firm and individual should be abso- stock of any type of Victrola.As fast as they erty and Democracy have triumphed. lutely dedicated. arrive, just sofastthey are shipped to our Nevertheless, engaged as we 'are in the mer- dealers. Conditions in this territory are such MUST SECURE BETTER TERMS chandising of a product which contributes soas we have never experienced before. We have vitally to the mental, physical and spiritual wel-dealers coming in to see us every day and they By John G. Corley, the Corley Co., Rich- fare of the nation, we should "carry on" oursay, "Ship me anything with a Victor trade- mond, Va. work with the realization that people, now asmark," because it can be sold. never before, need the inspiring-, invigorating We are enjoying a very healthy business, and The music business,likeother enterprises,and restful influence of music. if we could just get the goods, there is no tell- will continue to feel the gradual curtailment due There is no question that people are seeking ing of the volume we would be able to do.The to war conditions as the Government's require-places of amusement, attending concerts anddealers throughout this territory are optimistic. ments increaseforlabor and raw material,lectures in greater numbers than ever before,We had a great many of them in last week dur- which goes without saying that the music busi- showing clearly the need for diversion, relaxa-ing the Rotary convention, and they have a dif- ness willsuffer a greater curtailment. This, tion and stimulation.This isrecognized inferent line of talk than they have had hereto- however, will not be without its advantages, asEngland and the Government is calling back en- fore. the dealers will improve their terms and securetertainers and musicians from the front, so that In conclusion, allow me to say our dealers more cash business.Just as the output is de-the people who must work with power and in-are not in a position to build up any stock, there- creased, terms will be increased, and we will spii-ationwill not 'be denied that which con-fore, we fear that the market on Victor goods get neareracashbasis. These conditions,tributes most to creative life. will be very low this fall. which have decreased the output, have proven Our own Government has realized this fact, a salvation to the piano business.The pricesand even though various conditions have mate- JOBBERS WORK TO HELP WIN WAR have advanced and the terms shortened. A rially lessened the production of our own prod- dealer can no longer follow the old plan ofuct-Victrolas and Victor records-they have By George E. Mickel, Mickel Bros. Co., selling on nothing down and anything a month,not by any means been classified as non -essen- Omaha, Neb. for when he goes to the manufacturer now for tial. stock, he will be met with this question, "How Salesmanship of the highest order, aggres- This year, as never before in our nation's his- do you want to pay for them?" and in manysiveness in the finest degree should be the ruletory on Independence Day, we do not proclaim instances the manufacturer will demand cash;of every person engaged in the Victor industry,our patriotism by fireworks and pyrotechnical certainly the terms, if given, will be very short. selling that which we have or can get ratherdisplay, but by going about the nation's busi- This result has brought around desirable con-than bemoaning thefactthatthereis someness, and that is-to help win the war.We ditions.The piano merchant, as a general rule,merchandise we are unable to procure. must each one of us get the conception that is selling his goods at a uniform price.The Take not only an inventory of your stock butthere is but ONE big business in this country, old plan of charging Mary Smith $50 more thanan inventory of your present equipment andit matters not whether we are running a talk Mary Jones paid is no longer in evidence, and selling methods.Realize that to profit now anding machine factory, a bank, or plowing corn, may it please God that it will never return, butto insure your profits in the future you must these are all subsidiary to the one main object that instruments will be sold at uniform pricesdig deeper than ever before into the stock of-winning the war. and on terms the dealer can pay for his stock. the hundreds of records you are carrying on Ibelieve that our association acted wisely Now, to the talking machine dealers. Itis your shelves and into your community for saleswhen it decided not to hold the national con- true that the distributors have been unable toopportunities. vention,this year.This requires that each ex- supply sufficient stock to meet the ever-increas- Do not make the mistake that has been made ecutive officer make greater exertion for the

ing demand for Victrolas and records;Thein the past by many dealers of accepting poorgood of the organization.The times require_ trade, however, ishealthy, and customers d6instalment business,- for' now isthe time to (Continued oii-page 85) 84 THE TALKING MACHINE WORLD JULY 15, 1918

Today and the Future

OWA D AY S I do but little traveling and little soliciting.I make but few calls.Now- adays business problems are complex the problems of labor and of raw materials.

And it is the policy of Stephenson, Inc., to care for, to protect, their present day customers rather than to solicit new business. But I look forward to the future with faith and confidence.I look forward to the day when, with still greater manufacturing facilities and unlimited sources of raw material supply, I can serve a greater number of manufacturers with the Stephenson Precision Made Motor.

Cordially yours,

Vice -President

STEPHENSON, INC., One West 34th Street, New York

11111111111111111111111111N 11111111E JULY 15, 1918 THE TALKING MACHINE WORLD 85 music has been felt and aided victory in the past, PRESENT TRADE SITUATION AND ITS PROBLEMS REVIEWEDand with the help of the entire trade another (Continued from page 83) year will show much greater strides in that di- that each man in his line of business must spendabout by the cumulative effort of about twenty rection. more thought on ways and means than ever years.Patriotic merchants are willing to make before. any necessary temporary sacrifice through cur-DISCUSSING NEW WAR REVENUE BILL We must put on a "Tom Sawyer" front, sometailed product and reduced sales as wellas whitewash, with a sunny smile and a cheeryprofits,' but it is to be hoped that this procesS Treasury Department Suggests 20 Per Cent. Tax word. will be one of a pruning nature, which will not on Musical Instruments-Matter Now Under The Victor Talking Machine Jobbers' posi-cut so deep as to seriously injure or kill the Consideration by Ways and Means Committee tionis no different than that of many otherindustrial plant. In other words, distributors lines. The tearing of hair because of ship-and dealers have the same constantly rising costs As The World goes to press the new War ments that are not large enough and after theyof doing business.This, of course, means thatRevenue bill is still the subject of the hour be- HAVE been shipped do not arrive, gets us their overhead has steadily -increased.The fac-fore the Ways and Means Committee in the nothing.We want to continually keep in mindtories have met like conditions by raising their House of Representatives at Washington. The that we are marketing the biggest and mostprices, and so far such raises have been veryTreasury Department has made a number of popular line of talking machines in the world.small compared with similar merchandise; insuggestions in the matter of taxes to be levied Futile individual efforts will accomplish but lit-fact, records and machines to -day, with evenon the various lines of industries, the depart- tle, but abiding by and following well-definedconsiderable further advance, would representment's figures being based, itis said, upon re- principles will bring us ultimate success. value much greater than was given only a fewturns under the present law.The trade will We can do our bit by exercising a spirit ofyears back. It.is customary inalllines ofbe interested to know that the Treasury Depart- cheerful co-operation.We grow by continual-business to have a retail selling list price, and ment suggests a 20 per cent. tax on all musical ly altering our views.The last word is neverthis has always been regarded by the buyer as instruments which,itisunderstood, willin- said, and, as conditions change, our opinionsthe maximum price.This custom has beenclude talking machines and records.It is not must be adjusted. so uniform thatitisquite impossible for alikely, however, that any such drastic tax will The meeting of the bigger men in our linedealer to charge more than the list price with-be levied against this industry when the matter has always inspired us with stronger purpose,out holding himself easily subjectto severeis finally threshed out. higher ideals and greater enthusiasm, and wecriticism as exacting an unfair profit from cus- At the hearings held before the Ways and all anticipate that some time in the near futuretomers. Means Committee some time ago preparatory we will have the privilege of renewing these ac- In order that the trade can continue the ef-to the drafting of the new law at which repre- quaintances. ficient representation which the factories mustsentatives of various industries appeared, the have if we are not to deteriorate as an industrytalking machine trade was ably represented by Marion Dorian, of the Columbia Graphophone MEETING WAR CONDITIONS after the war, the margin of profit must be maintained.This is especially so when everythingCo., New York.Mr. Dorian pleaded strongly for a repeal of the present tax, which he de- By J. Newcomb Blackman, President Black- pointstocontinued curtailmentofproduct, whichwillbring about acorresponding re-clared had had a serious effect on the industry man Talking Machine Co., and National and emphasized as a reason for leniency the Association of Talking Machine Jobbers duction in sales-otherwise talking machines will quickly go back into the bicycle shop and amongpart that the talking machine is playing in sup- Those industries which are doing everything thekitchenutensils. Thetalkingmachineplying music and entertainment for the fighting possible to voluntarily and efficiently meet theshop should have a special organization, trainedmen in the army and navy, as well as maintain- present war conditions, having always in mindto intelligently serve the public-therefore, can-ing the courage and patriotism of the people at the great reconstruction period which is sure not safely he reduced or lowered to the plane ofhome.He declared that no other musical in- to follow the war, are not only safeguarding the the variety store.Future increased prices, ow-strument was used so extensively as the talking solid foundation on which their business hasing to additional taxes and other war expenses,machine in military life. been built, but are insuring it for the future.In will probably be necessary.The factories will recommending to its membership the cancel-do well, in my opinion, to leave sufficient margin TALKING MACHINE MEN, INC., MEET ation this year of its usual annual convention,between the distributor's cost and the list price, the executive committee of the National Asso-to enable the distributor to sell the dealer at aNext Session Scheduled for July 17-Philadel- ciation of Talking Machine Jobbers did so inprice which will give him a good margin of phia Association Officials Invited to Be Pres- the spirit of meeting patriotically war conditions.profit when selling at list prices. ent at the Meeting in Woolworth Building Our conventions have always involved consid- To kecp the home fires burning in the talking erable expenditure of time and money, by rea-machine business we must keep the business B. G. Brown, secretary of the Talking Ma- son of distance traveled and the usual entertain- running. The pruning process will eliminatechine Men, Inc., is doing some excellent work ment features.Had the convention been heldthe drones and parasites, but when our employes,in the interests of that organization, this work as ordinarily, the festivities would have beennow in the service. return as "Victorious He-including the presentation of a report of what largely curtailed or eliminated. roes," I know of no better way to insure a wel-occurs at the various meetings.Mr. Brown put Then, again, aside from the advantages ofcome than to say that we are able to offer themthe report of the last meeting in rather original patriotic co-operation in the war program, there an opportunity to resume the activity of theirform by arranging it so that the first letter of is at present little opportunity to shape con-brains and training where they will produce theeach line appeared in red, and when read in se- structive policies.This, of course, is owing tobest results. quence spelled "Talking Machine Men, Inc." the fact that, starting with the factories, trade Concluding, may I say that if we can all cur- The next meeting of the organization will be iscurtailed and regulatedina manner besttail, sacrifice. and adjust all business and socialheld in the assembly room of the Merchants' As- suited to give first consideration to war needs.life during the war, spreading out the burden association in the Woolworth Building on next .The factories are not in a position to explainthin as possible, the trying period of reorgani-Wednesday afternoon, July 17, at 2.30 o'clock. their relations with the Government, and suchzation will not be the great problem that manyAn invitation has been extended to the executive, restrictions as may be necessary in carrying outfear.Labor will not have been so shifted andcommittee of the Philadelphia Association to their obligations for the manufacture of war mu-business so upset or ruined that resumptionattend the meeting, and itis hoped that a dele- nitions or general conservation of material andwould be impossible for a long period of time.gation from the City of Brotherly Love will labor.In view of this, it seems best that anyOur Government officials are realizing the im-be present. matters considered of sufficient importance to beportance of doing this, as indicated by the re- taken up with the factory for the selling side ofcent establishment of a War Labor Bureau, L. C. McCHESNEY TAKES A REST the business can best be presented through thewhich will have in mind conserving labor in executive committee, or even a special commit-each locality, and avoiding the costly disorgan- It took the orders of a physician to make tee; and this plan has been followed, and prob- izingeffectofindustriesconstantly biddingL. C. McChesney, director of advertising of ably will be found the wisest one for the future:against each other for labor.War activities,Thomas A. Edison, Inc., leave his desk for a The war has been, and we hope will prove, .a itseems,will now be spread more evenlytemporary rest.Mr. McChesney, therefore, has constructive pruning knife for all industries.In throughout the country, thus making the lab,orbeen enjoying, or rather enduring, a brief re- the talking machine business the pruning hasproblem an easier one, to say nothing of thatspite from business cares at his home in Orange, taken the form of curtailed product, and en-of housing labor. leaving Arthur J. Palmer at the helm during his forcedrestrictions,whichwillbringabout The talking machine industry has made greatabsence. needed economies. On the other hand, the great strides to eliminate the first hasty reference to need of labor and corresponding high' pricesit as among the so-called "non -essentials," but The Yahr & Lange Drug Co., of Milwaukee, of wages introduces a serious problem for the thereis much more that should and can bedistributor of the Sonora phonograph and rec, distributors and dealers who are not engaged done.A large part of the money spent in ad-ords in Wisconsin and Upper Michigan, has an- in war work.The factories, no doubt, willvertising should be used in furthering the sale nouncedthe appointmentof Julius Koepke, maintainfullactivities, although a large per-of Liberty. Bonds, War Savings Stamps, andWhitewater, Wis., as a new retail dealer in Wal- centage of production may necessarily be Gov-in aiding the Y. M. C. A., Red Cross and otherworth County.The representation in Milwau- ernment work.The present standard of excel-patriotic drives for funds.Machines and rec-kee County is confined to eight retailers of the lence representedinthe product and sellingords should be used to the utmost to inspireSonora, six of whom are located within the city personnel of our industry has been brought those at the front and at home.The power ofof Milwaukee. 86 THE TALKING MACHINE WORLD JULY 15, 1918

themilitary service, and has been succeeded PITTSBURGH TRADE ENGAGED IN MANY ACTIVITIES by F. G. Passoth, who has long been connected Accomplishing Results in Featuring Standard and Foreign Records-Association Doing Good Workwith various houses in the local trade.Another -Victrola Before Educators' Association-Changes in the Various Sales Staffs member of the local trade who has entered the service of his country is W. R. Roberts, for- PITTSBURGH, PA., July 6.-Despite the depletion ing the week Miss Wood arranged aspecialmerly connected withthewholesaletalking of sales organizations, due to voluntary enlist- series of folk dances by local school childrenmachine department of theC.C. Mellor Co. ments inthe military serviceof the country,to the music of the Victrola and also demon-He is now in the navy. and likewise the operation of the draft, coupled strated the use of the talking machine in train- A unique feature recently introduced by the with the continued stock shortage, talking ma-ing in penmanship, history, geography, general Columbia Music Co., under Manager John Henk, chine wholesalers and dealers in this city are music study and in other ways.Refreshmentsis a service department where all makes of ma- doing exceedingly well, considering conditions. were served to those who attended. chines may be adjusted or repaired, and where The main effort, of course, is concentrated in The Starr Phonograph Co., of Pennsylvania,owners may procure first-hand information re- thesellingof standard records and particu-who act as distributors for Starr phonographsgarding the care and operation of their instru- larly of foreign records, for Pittsburgh has aand Gennett records, report notable progress forments. foreign population that makes the handling ofthose lines in the Pittsburgh district, the com- the latter records well worth while. Incidentally, pany securing very good supplies of both ma- KIMBERLEY CO. OPEN IN NEW YORK the members of this foreign population are mak-chines and records, due largely to the efforts ing plenty of money and are willing to spendof H. G. Niles, secretary -treasurer of the com- Manufacture the Kimberley Phonographs-Act itfor both machines and records. pany, who keeps in close touch with the Starr as Jobbers for Thomas Motors The interesting news of the month revolvesfactory in Richmond, Ind. A number of promi- around the activitiesof the Talking Machinenent dealers have been added to the company's The Kimberley Phonograph Supply Co. has Dealers' Association of Pittsburgh, which fol-list, among them being the J. M. Hoffman Co.,just opened offices at 206 Broadway, New York, lowed up its action in advising the internmentthe prominent piano house, and also the Dawsonand, in addition to manufacturing a complete of all records of German flavor for the periodBros. Piano Co. line of "Kimberley" phonographs, will also act of the war by resolving to withdraw allad- The latest machine, designed particularly for asEastern jobbersforthe Thomas Dayton vertising support from the newspapers printed the useof fighting men, which has come tomotors, tone arms and sound boxes.The com- in the languages of nations at war with thethe attention of the Pittsburgh trade is the armypany has advised the trade that itis ready to United States.The full text of the resolutionand navy style Pathephone.This machine issupply the dealers with a line of machines re- appears inaspecial story in another sectionbuilt with a special view to hard service, andtailing from $40 to$200,and arrangements of The World this month. has made a distinct impression, and it was nothave been completed whereby the company will Inasmuch asa number of talking machinelong before several had been sold to military manufacture its own cabinets in a well-equipped men are already in service, or are planning toorganizations, as well as to civilians who desired factory up State. go into service, a movement is on foot to havesomething of the sort for use on camping trips. W. Brand, formerly associated with the Otto the association keep in touch with these men, Aeolian-Vocalion records which were intro-Heineman Phonograph Supply Co.,isgefreral whether in this country or in France, and keepduced here some time ago through the medium manager of the Kimberley Phonograph Supply them advised regarding ,the happenings in theof the talking machine department of Kauf- Co. He recently visited the trade in the East, local trade, and thereby keep their interests inmann & Baer Co., of which H. C. Hornbergerand made several deals whereby the "Kimber- the industry alive. is manager, have met with great success.The ley" phonograph will be represented by retailers Those attending the convention of the Na-Vocalion phonographs are already well known in important trade centers. tional Educators' Association held in this cityhere, and associated withthat machine and last week had strongly impressed upon thembacked by the Aeolian Co.'s reputation, the new Harry Stadlmair, sonof Henry Stadlmair, the educational value of the Victrola and Victorrecords were accorded a hearty reception. Salesvice-president and general manager of C. Bruno records through the efforts of Miss Lillian A.of Vocalion records are on the upward trend. & Son, Inc., has joined the U. S. Aeronautical Wood, who is in charge of the Victor educa- P. W. Kline, manager of the talking machineCorps, which specializes in the cutting of spruce tional department of the C. C. Mellor Co.Dur- department of the Rosenbaum Co., has entered timber for aeroplane construction.

COLUMBIA DEALERS:Eject -o -files are built to fit the style 75 and others.Slip them in as they are wanted. Why carry that big stock of 85's,etc., when the Eject -o -file does the trick? "The Eject -o -fileis Efficient" and you are in business for dollars and cents. VOCAL1ON DEALERS: A receptacle for records that can be slipped into your style F. -G. -H. -J. -&-K.They are "built tofit."Wonderful convenience and a powerful selling argument.Ask the Salesman. EDISON DEALERS: Eject -o -files are built to fit the style C-150 and 100. Many dealers are reaping the benefits. Why not you? "BUILT TO F1T" any machine and a powerful asset for any dealer. Why offer Albums, Envelopes and other antiquated methods of filing to your customer? Eject -o -files are modern and efficient.Prices are phenomenally Style 70 -Retail $10.00 low. 7 IN 1 The "sectional Eject -o -file," an auxiliary cabinet, com- Seven strong points in our feature is a powerful sell- pact, large capacity.Can be conveniently placed on ing argument. table, stand, etc., or stands especially adaptable can 1.Controlled entirely by gravity.Will not get out of order. be had.Beautiful and artistic, mahogany and oak 2. Non-abrasive individual record compartments. finish,polished, 3. Records cannot warp, scratch or mar and are kept clean. waxed ordull. 4.10" and 12" records can be filed in any compartment Each section a indiscriminately. complete unit, 5.In beautiful oak and mahogany finish.Polished, waxed canbeadded and dull finish. to,oneupon 6. Automatic out signal shows "when and where" a record is missing. theother,you 7. Filing and finding a pleasure.Get the desired record know, sectional when it is desired. bookcase idea. EJECT -O -FILE SALES CO. 216 W. Saratoga Street Baltimore, Md. Style 60-Retail $15.00 JULY 15, 1918 THE TALKING MACHINE WORLD 87

PERSHING RECORD NOW READY EXECUTIVE COMMITTEE TO MEET REPORTS BIG DEMAND FOR RECORDS Dealers Can Now Get the Famous Message of Arrangements are now being made for a meet-J. M. Kohner, Sales Manager of Lyraphone Co., the American Commander From the Columbiaing of the executive committee of the National Has Excellent Western Trip-Inaugurate New Graphophone Co.-The Nation's Forum IdeaAssociation of Talking Machine Jobbers, with Methods of Dealer Co-operation and What It Means in Developing Patriotismthe place and date still unsettled.President J. J. M. Kohner, sales manager of the Lyraphone N. Blackman of the organization has been inCo. of America, manufacturers of the Lyric rec- Deep down in the hold of an unnamed shipcommunication with the various members of theords, returned early last week after an eight that navigated the death -infested waters of thecommittee, and some important matters will beweeks' trip visiting the trade in the South and submarine zone there has come to America ataken up and discussed at the session. Middle West.Mr. Kohner is well pleased with document that is destined to live as long as civil- the results and states he found the demand for ization itself; a message sure to take rank as CHEERY REPORT ABOUT BUSINESS records very heavy and the prospects for both one of the conspicuous milestones in the slow LOUISVILLE, KY., July 10.-H. B. Boswell, man- summer and earlyfallbusinesstobe very and tortuous march of human liberty throughager of the talking machine department of thehealthy.The distributors, he said, are making the ages from the very dawn of history. Kaufman -Straus Co.,Inc.,thiscity,has justheavy shipments to the trade in their localities It is the clarion call of the foremost warriorreturned from a trip to the South and reportsin both the popular records and the standard of the greatest nation under the heavens-an ap-a greatly increased business with the Southern catalog. peal spoken amid the storm and stress and Edison and Columbia dealers, who view the out- Several new methods of co-operating with the frightfulcarnage ofArmageddon,which, look most optimistically.Mr. Boswell statestrade and in giving their records additional pub- through the marvels of modern science, shallthat his department has the best business in itslicity have been arranged for by the company. echo to countless generations unborn. history, for instance, the month of June show-Among these is a new attractive display card This priceless object is the matrix of a phono-ing an increase of 200 per cent. over the samewith an easel back in which the monthly record graph record on which General Pershing regis-month of last year.The talking machine de-releases can be inserted.This always brings tered in his own voice an appeal for unflinchingpartment of the Kaufman -Straus Co. is moving the card up to date and the company feels at support of the army, which will be thunderedinto its new and larger quarters, which will un-the same timeitis more attractive than the forth from phonographs in patriotic meetings,doubtedly add to the development of this busi-hangers they formerly used.The monthly cata- rallies, school, club and social gatherings, and in ness. log has been entirely rearranged in style and homes throughout the length and breadth of the these are sent out with the imprint of the jobber land.The massive copper master record from The Pathe line of phonographs and recordsor the dealer on them when the same isar- which the thousands of phonograph discs areis being splendidly advertised in Denver, Colo.,ranged for. now being struck off by the Columbia Grapho-by the Daniels & Fisher Stores Co.Albert phone Co. inits Bridgeport factory willfind Doan, manager of the department, recently is- W. C. Volk is now manager of the Edison its resting place in the national archives, wheresued some very attractive leaflets. Shop of A. F. Odell, Quincy, Ill. the historic documents of the country are treas- ured. These records are now on sale.They are being distributed through thedealers of the Columbia Graphophone Co., every one of whom is expected to co-operate heartily in the sale of COLUMBIA DEALERS an article which every patriotic American citizen will want in his home. To secure the Pershing message recorders were HERE'S A MONEY MAKER sent to France by the Nation's Forum, armed withlettersfrom Washington and equipped THE NO. 20 with the most efficient type of voice registering apparatus. The serial battleof Picardy and Flanders was at its height when they reached American field headquarters, yet no time was N2 20- lostinsetting up their plant and getting to work.It is easy to imagine the difficulties en- Patented Sept. 26 and Oct. 2. 1906 countered in recording Pershing's words with Sept. 10. 1907 and Nov. 27. 1917 the thunder of guns wafted from the distant 4. .116 Others Pending ill.' fighting line and the roar and clatter of military NICKEL PLATED G11..611D'11111P1 activity at hand. 25 CENTS 50 CENTS When an acceptable record finally was -se- Gives cured the wax impress was rushed to London and given its copper shell which forms the master matrix.This was done to avoid the possi- A CLEAN SWEEP bility that atmospheric conditions aboard ship might destroy the delicate wax had the latter And BRUSH IN OPERATION For been forwarded.As already explained, several Leaves the Needle shells were made and carefully concealed at dis- to Run in tant European points as a further protection, A Clean and the original copper matrix was started on Track its perilous voyage to America. The Columbia Graphophone Co., because of the vast patriotic value of this record, is making the duplicate records without profit, in order to assist in getting them into every home in the country. The broadcast distribution of this Pershing record will mark the initiation of a plan long under preparation to employ the phonograph for patriotic propaganda and which has taken Sample Brush and price list mailed FREE form in the organization of the Nation's Forum, to authorized Columbia Dealers with headquarters in Aeolian Hall, New York. Advertising matter supplied with orders The germ oftheideaoutof which this movement grew had its inception in the brain Manufactured by of Guy Golterman, a prominent attorney of St. Louis. The value that Mr. Golterman emphasizes in preservation of these wartime addresses for posterity has the attention of the Govern- ment, and of noted educators.Immediate benefits will be derived through a nation-wide school of patriotism.

\Vm.S.Parks, manager ofthe Columbia TALKING MACHINE CO. branch at Baltimore, was a visitor to New York recently, bringing with him optimistic reports 97 CHAMBERS ST. NEAR CHURCH ST. NEW YORK of the business situation in his territory. 88 THE TALKING MACHINE WORLD JULY 15, 1918

'TALKING MACHINE MEN'S MEETING claiming that his retail interests had been in a large measure "wished on him" and had taken Rend the Trade Mark carefully. hear the machine. and you'll agree Many Subjects of General Importance Discussedthem up only to protect his own business. that It le truly and Acted Upon at Recent Gathering In the course of the meeting a telegram from The World's Musical Instrument Wm. H. Richardson, of the Talking Machine Improves All Records An interesting, and at times exciting, meeting Send for our Special Proposition Dealers' Association of Los Angeles, Cal., was HOFFAY TALKING MACHINE CO.. Inc. of the Talking Machine Men, Inc., was that held readinwhich he made inquiriesregarding :s West 29th Street New York City in the rooms of the Merchants' Association onwholesale discounts now in effect in the East. Wednesday, June 19, in the course of which a It was found that there was a difference in Bear Mountain. Excursionists will leave the long pending question whether the talking ma-discounts in the Eastern and Western sectionsfoot of West Forty-second street on the Albany chine jobbers should enjoy active or associateof the country, butit was learned that LosDay Line Boat at 9 a. m.A dinner will be membership was finally settled by voting thatAngeles dealers had managed to have the mat-served at the Bear Mountain Inn, and there the by-laws be amended to admit jobbers and ter adjusted to their satisfaction. will be games of all sorts and other entertain- wholesalers only as associate members.This The communication from the Talking Machinements. was done, although the constitutionality of theDealers' Association of Los Angeles brought up The Jersey Talking Machine Co. was elected action was strongly questioned by some. again the question of the organization of a na-to membership in the organization and several Another event of interest at the meeting wastional body, many members believing that theapplications were received. the presentation of the resignation of Landayformation of a national organization was quite A grievance committee, consisting of Theo- Bros., Inc., the Victor wholesalers, which wasfeasible at the present time, owing to the ex-dore Arison, E. H. Smith and J. Schick, was offered in a lengthy letter from Max Landay,istence of a number of local associations whichappointed to take up various matters of im- president of the company, in which he con-might possibly merge into one. portance not handled at the regular meeting of demned. the resolution passed by the executive One of the interesting subjects of discussionthe association. committee of the Talking Machine Men, Inc.,were the plans for the annual outing of the or- The secretary'ssalary was increased from recently endorsing the action of the New York ganization which will be held on August 10 at $150 to $200 per year. Tribune in the criticism by that paper of Landay Bros. advertising. Mr.. Landay inhisletter COLUMBIA RECORD INDEX ISSUED word of this interesting booklet there are pre- termed the action of the executive committee sented several excellent suggestions regarding a "star chamber proceeding."In the course ofPractical Booklet of Value to Record Ownersthe filing and indexing of records, whereby the the meeting I. Kurtz inquired of the president Just Off the Press-Attractive Vacation Folder owner of a Grafonola can secure maximum ef- why he and Max Landay, as members of the ficiency in the arrangement of a record library. executive committee, were not notified of the The Columbia Graphophone Co. has just is A timely four -page folder has just been is- meeting at which the resolution in question wassued an attractive booklet that has considerablesued by the advertising department of the Co- adopted.The resignation of Landay Bros. waspractical value entitled "An Index for Columbialumbia Co. featuring Columbia Grafonolas suit- accepted, after a vote of thanks had been givenRecords and Musical Menus."In this bookletable for vacation use.This folderis attrac- to Mr. Landay for his work in behalf of the or- thereislisted a comprehensive repertoire oftively designed, and in addition to presenting il- ganization, and particularly in building up itsColumbia records; ten records from each of the lustrations of two table Grafonolas, contains a membership. major classes of music being listed under theirselected list of records that cannot fail to give The question of wholesalers operating retailrespective headings. The selections includedenjoyment to music -lovers. The front cover stores, thereby, asit was termed, competingare representative of everything that is worthof the folder is appropriate for vacation time, with the dealers while enjoying a wider mar-whilein music and entertainment, and wereshowing thumbnail illustrations in colors carry- gin of profit, was again brought up at the meet-selected from the general Columbia catalog. ing out the idea of a Grafonola for the moun- ing, and resulted in a heated discussion, some Following the list of each set of ten suggestedtains, for the seashore and for the dance.On dealers urging that orders be placed only withrecords are blank spaces which can be utilizedthe last page of the folder is reproduced one such wholesalers as did not sell at retail them- tofillin data regarding records of individualof the larger models of Grafonolas, and there selves. One prominent wholesaler tookoc- choosing.There is a right hand margin onis sufficient room on this page for an imprint of casion to defend his operation of retail stores,each page for index information.In the fore-the dealer's name and address. Introducing The PARR CENTRAL-UNIVERSAL TONE -ARM

The above is the position for playing Lateral cut records. To the rightisthe position of the sound box in playing the hill and dale type records.

The Parr Central -Universal Tone -Arm is offered to the manu-in playing either position.This has been the objective of all past facturers who desire a tone -arm, playing all types of records, giving tone -arm productions.Means are incorporated for taking up the perfect reproduction, and is so simple in arrangement as to be fool- wear, thereby overcoming any tendency for loose joints, which is proof. The Parr Central -Universal Tone -Arm, together with the Parrthe chief cause of "chattering." Magnetic Reproducer, embodies all the known principles of sound The design of the tone -arm permits perfect playing of either reproduction, and has in addition Parr patents to facilitate their use. type of record without additional attachments. The sound -box The Parr Tone -Arm is adjustable to any length required.The call be turned, allowing the needle to be changed with ease, and needle always rests at the same point, setting in the direct center by a reverse movement the box returns to its normal playing position. PARR MANUFACTURING CO. Cliztegeiregot.Pearrr) One Union Square, New York City JULY15, 1918 THE TALKING MACHINE WORLD 89

SOUTHERN CALIFORNIA TRADE BUSY Enormous Demand for Machines and Records Clerk does the work of 2. DifficulttoFill-Many ChangesinSales You Need This Record Force, Owing to Men Going to Front Every Record at your finger tips.Code Signals Sell the LosANGELES, CAL.,July 4.-It really was aston- System Records you have, similar to ishing how business increased during the month those called for-which are of June over the preceding months.The demand for both machines and records was steady out of stock.(Very impor- during the whole month, and a great many of tantunderpresentcondi- the larger models in all makes were sold.Of tions.) course, the local dealer is up against the same old proposition as of old, his inability to get A simple Automatic Re - the goods and this is certainly a great handi- Order System shows what cap. Itisvery discouraging to have good you need. The Sales Record prospects lined up for machines and then not be able to supply them when they are ready. indicates profitable sellers. However, this does not seem to be merely local, 35010" Records In but all over the country, as some of the houses Each Section. have found out when trying to get goods from IL h Ifitdoesn't in- the Eastern jobbers, for they seem to be in as 4 crease your sales bad a condition as the ones on the Coast. There Adjustable for 10" has been some talk of the dealers comparing and 12" Records and save you stocks, especially records, and then trading the time, it is return- ones that they are long on among themselves. SoftFlatSprings able for full This has been tried out in the East and has HoldRecords Straight Up and credit. been very successful. Prevent Warping A great many changes have taken place dur- Writefor o u r ing the last six months in the sales forces of the different dealers. A great many have been Catalogue and list calledtothe army or navy and stillothers of distributors. have taken up some other branch of work. RegularModels All of the Los Angeles music houses are proud A LockingRoll Top PreventsDust of their records during the various "drives" and Theft for all size Rec- this year, and all without exception have gone ords. "over the top" every time: W. S. Gray, 530 Chronicle Building, San Fran- Immediate Ship- cisco, has been in Los Angeles the last ten days. ment from stock. These 2Units Hold 1300 Thin Records Mr. Gray, who for years was Coast manager 2150 Edison Records forthe ColumbiaCo., withheadquartersin San Francisco, is now handling talking machine trade accessories and he reports business good YL N C:1413. U R G in the large territory which he covers. OGDEN SECTIONAL CABINET CO., Inc. C. S. Ruggles, of Sherman, Clay & Co., local Victor jobbers, says that he cannot get enough isfine.They have received several large ship-the commission and thecourtsisno more goods.Both machine and record shipmentsments lately, which puts their stock inverymarked than that within trade circles, there being seem to be moving very slowly, and he neverfair condition.This company has moved fromstrong factions in support both of price cut- knows when a car starts from Camden, N. J.,the second to the ground floor, and now haveting and price maintenance.If price mainte- just when it will arrive in Los Angeles.Mr. one of the best equipped jobbing houses on the nance is stopped by local price cutting, there Ruggles has been remodeling his showrooms. Coast. will bealoss of goods which willnot be William Hobbs Richardson, manager of the Lyon -McKinney & Smith are doing anice produced for local markets, and which cannot talking machine department ofthe Southernbusiness in the Brunswick line, and have latelybe produced for national markets at local cut California Music Co., has just returned fromreceived a shipment of new machines-amongprices.Millions are spent in establishing na- Camp Lewis, Wash., where he went to bid histhem some of the art models. tional markets for trade -marked goods which it brother, who is going to France, goodbye. would be a loss to the public to be deprived of. Harold Jackson, manager of the talking ma- PRICE CUTTING BEING CONDEMNED On the other hand, other millions are spent in chine department for the Wiley B. Allen Co., attracting buyers by more or less delusive but has lost all of his boys, and now has to de-By Federal Trade Commission as Unfair Tradeundeniably attractive cut prices.The profits, pend entirelyo'ngirlsforsalespeople. Mr. Practice-Comments by N. Y. Times of course, are made on other goods, and the Jackson made several large sales during June, localsellersareindifferenttotheloss and among them being an electric Victrola XVII The question of price cutting versus priceembarrassment of nationalized products. and a Louis XV, Edison model 375. stability in the trade field was the basis for a "It is a pretty quarrel, and might as well be Raymond G. Smith, better known to the tradevery pertinent and timely editorial in the Newsettled by the common sense of the bargain as "Cy" Smith, and for many years connectedYork Times of Monday, July8,which wehunters as by the action of courts and com- with the sales force at the Southern Californiafeel sure will be read with interest by talking missions.The necessity of such action sug- Music Co., has gone to join our fighting forcemachine men.It read: gests that bargain hunters have been deficient and is now enrolled on the honor list of the "The public is so in love with price cuttingin price judgment, and that they have needed atwo United States.Mr. Smithwilltake thatthe Federal Trade Commissionisbold.governmental guardianshipoftheirinterests months' course, under Government instructors,in condemnation of it as an 'unfair' trade prac-against those who would profit by their fond- This class. at the Normal School in this city. tice.Last week the commission dismissed theness for being humbugged." about 650 in number, willspecializeinme-complaint against a tobacco company as 'unfair' chanics. because it refused to sell to a firm which re- PISCATORIALLY INCLINED 0. A. Lovejoy, manager for the Edison Phono- fused to maintain prices.The commission also graph, Ltd., wholesale, is very well satisfied withordered a leading mail order house to desist W. G. Pilgrim, assistant general manager of business in general and says that the outlookfrom advertising cut prices on the ground thatthe Otto Heineman Phonograph Supply Co., and the size of its business enabled it to do so.TheA. S. Ribolla, manager of the Chicago branch, fact was that the company sold $780,000 of sugarleft Sunday for a few weeks' rest at Grand FOR SALE at a loss of $196,000, and looked for its profitBeach, Mich. Both of these popular talking 25 SHARES in the degree to which the 'bait' was taken bymachine men took along a complete set of fish- bargain hunters.If advertisements of that sorting paraphernalia, and as Mr. Pilgrim has prom- Victor Talking Machine Co. are taboo, and if a reputation as a price cutterised to distribute the results of his fishing ef- is enough to bar him from rank with otherforts among his associates in New York, his Common Stock buyers, long steps have been taken toward thework is cut out for him for the next two weeks. establishment of prices on anationalbasis. "The action of the commission is surprising, A petition in bankruptcy was fired last week at $725 forit has been looked to for popular action. in. the Federal Court by officers of the Artofola It thus takes issue with many decision of theTalking Machine Co., Springfield, Ill.The lia- WILLIS 0. HEARD courts sustaining price cutting as a legitimatebilities were listed at $22,863.86 and assets at PHILADELPHIA. PA. LAFAYETTE BUILDING device to attract trade.The conflict between $20,400. 90 THE TALKING MACHINE WORLD JULY 15, 1918

DoEHLER DIE_CASTINGS

for tone arms, sound boxes andtalking machine attachments are STANDARD throughout theindustry. Of the many instruments producedto -day from the most _ prominent makes down, the greaternumber, by far, are equipped 4 with Doehler die:cast tone arm andsound box. The enormous output of ourthree large plants permits of -1/. advantages to the users of die -castings,as regards prices and deliveries, not otherwise possible. / ; - DOEHLER DIVCASTINGCO, PUNT rC-WESTERN PLANT NY. NEW JERSEY PLAN TOLE DO.OH10. NEWARK. N.T.J.

BUSINESS CONDITIONS NEVER BETTER IN PORTLAND, ORE.ment manager, saying that business in talking machines has never been better thaninthe Money Plentiful for Purchase of Talking Machines and Records, Owing to Growth of Shipbuildinglast month. The Meier & Frank Co. sends ten and Thousands of Soldiers in the Camps-What Members of Trade Report to fifteen records each month to the Red Cross, Camp Lewis, and the Spruce Division. PORTLAND, ORE.,July 5.-Business conditions in G. F. Johnson Music House and the record de= F. B. Travers, Northwestern manager of the the talking machine field in Portland have never pal talent,too,has been keeping up itsend. Sonora Phonograph Corp., reports thatbusi- been better than inthe last month.Dealers Robert Callahan, manager of the Victrola de-ness isfine all over the Pacific Coast.He is report sales as good as in the feverish holiday partment, is happy because for the first time inon his way to the factory in New York to push season and some of them are at a loss to ac-six months he has a complete stock of Vic-shipments to his territory. count -for the remarkable growth of sales astrolas on hand. The talking machine business has proved a compared with the summer business of former The Sonora 'phonograph continues to hold itsbig surprise to H. A. Calef, of the Calef Fur- years.. own according to Thomas Wilkinson, managernitureCo. Last December Mr. Calef began Unusual prosperity inthissection, broughtof the Bush & Lane Co.,soleagentshere.selling Pathe machines and records.The big about, doubtless, from the enormous shipbuild-Sonoras, Victors and Columbias have been sell- callfor machines and the steady growth of ing industry which in the last year has addeding well atthe Bush & Lane house.James the department was much more than Mr. Calef more than35,000 personstothepayrollin Loder, manager of the talking machine depart-anticipated when he took a few machines at first Portland and has added between 75,000 and 100,-ment, who has been suffering with a severe at-as an experiment. 000 persons to the population, is given as the tack of grip, is recovering and is back at work. Mr. Calef saysitis much easier tosella chief reason for the big growth of business. The war has made further inroads into localPathe than itis to sell furniture. These high -paid workersarespendingtheirtalking machine staffs, and new material seems Twenty-five per cent. down is asked and ob- money freely and talking machine dealers tracescarce.Patrick A. Murphy, one of thebest tained on all machines sold at the Seiberling & directly no little part of their increased salessalesmen of the Bush & Lane Co., is preparing Lucas house.While fewer machines are dis- tothe shipbuilding industry. toleavetofightforUncleSam. W.H. posed of atthese terms than atthe old10 Another potent factor in increasing businessSchmidke, assistant manager of the Columbiaper cent. down figure.Frank Lucas says he is the healthy condition of the lumbering indus-Graphophone Co. here, has been taken in the finds the results are far more satisfactory.Sales try, Portland's greatest asset.Millions of dol-draft, and has been replaced by Louis Older,of Brunswicks and Victrolas were unusually lars are coming in each week from this source,a former member of the Canadian Army, whogood in June and a great increase in the volume the demand for spruce andfir lumber neverwas wounded in service and was given an honor- of records sold is reported. having been so great. able discharge. Ten Brunswicks were sold in the month by the Many thousand soldiers,itis not permitted W. L. LeBanway, in charge of the phonograph to say how many, are stationed at Vancouverdepartment of the Graves Music Co., has gone Barracks, Wash., just across the Columbia Riverto Camp Kearney, Cal., and has been succeeded from Portland, engaged in the work of gettingby C. A. Newman. Why Break Records? out spruce for the Government airplane pro- B.B. Jones is now traveling for the local gram.These men are paid, in addition to thebranch of the Columbia Co.He was formerly Just File Them! $33 from the Government as soldiers, the regu-manager of the Spokane branch. That isif you have the wonderful Record filing sys- lar wage paid woodsmen, millworkers and lum- Several members of the Columbia Grapho- tem which is a feature of bermen in private mills and the resultis theyphone Co. staff, L. D. Heater, manager, L. C. The Marvelous MAGNOLA have been spending freely of their comparativeCallahan, R. E. Haight and D. C. Kibble, went wealth.Not a barracks house at Vancouveron a fishing excursion to Lewis River in Wash- but is supplied with its talking machine and theington, and, they say, caught "lotsoffish." boysarereadypurchasersofrecordsand Mr. Callahan made the biggest catch. machines. G.F. Johnson, head of the G. F. Johnson Still another factor which has had a notice- music house, has returned from New York City, able effect on at least one branch of the in-where he attended the recent trade conventions, dustry is the loss of many stenographers in the being the only representative from the Pacific big business houses. The Columbia Co. reports Northwest. He visitedChicago,St.Louis, installing 125 dictaphones in the offices of theDenver and San Francisco on his way home. toy Oregon -Washington Railroad & Navigation Co. Ervin Erenyi, of the G.F. Johnson music here to take care of the loss of stenographers.house, has severed his connections with that "Several of the shipyards have also orderedfirm and is now with the Bush & Lane piano dictaphones," says L. C. Callahan, manager oflouse.Mr. Erenyi is one of Portland's best- the department at the Columbia. known salesmen. Sales of Victrolas have been excellent at the E. B. Hyatt, proprietor of the Hyatt Talking Machine Co., says he did a splendid business in usic Come Out June, high-priced Victrolas, Edisons and Colum- Thisisonly. one feature of many that will command "N I CH 0 LSON" bias having the preference.Miss Jessie Meighen your interest and attention.Let us send you hand- New Catalog Showing New Styles some illustrated catalog and informationastoour and Miss Emma Reynolds have been kept very plans for helping you to make money with MAGNOLA. RECORD CABINETS busy the past month in the record department. strictly high-grade construction atprices Mr. Hyatt says that business isso far ahead BELOW COMPETITION MAGNOLA TALKING MACHINE COMPANY Write foracopy of the catalog and our of that of last June that there is no chance for special free advertising help for dealers. comparison. So good has business been that the OTTO SCHULZ. President General Offices Southern Wholesale Branch Chase City, firm has bought another fine new delivery truck. 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. K. NICHOLSON FURNITURE CO1Virginia Edison machines have been selling rapidly at CHICAGO ATLANTA. GA. Sectional Bookcases and Record Cabinets 0- the Meier & Frank store, J. H. Matney, depart- JULY 15, 1918 THE TALKING MACHINE WORLD 91

Earl Fuller's Rector Novelty Orchestra Jockers Brothers-Marimbaphone Band- Prince's Orchestra-snappy, catchy dance hits by every one in the Columbia July Dance Collection. Columbia Graphophone Co. NEW YORK

Wakefield Music Co., which is mighty good for a small house with keen competition.C. Guy SCARCITY OF STOCK THE GREAT PROBLEM IN DETROIT Wakefield, manager of the company, is makingDealers Much Concerned About Securing Sufficient Stocks of Machines and Records to Meet Fall extensive alteration and enlargements, infact, Demands-Purchasing Power of the People Increasing-The General Situation Reviewed doubling the floor space. C. B. Cordner, a prominent talking machine DETROIT, Mien., July 10.-The outlookfora attracting many hundreds of retailers from all man of Portland, Ore., was not present at thescarcity of talking machines and even recordsparts of the country, and the event has proven last monthly meeting of the Portland Talking thisfall seems to be very apparent, and deal- profitablefor a numberoftalkingmachine Machine Dealers' Association.The arrival ofers now have become accustomed to such re-manufacturers who have displays with men in C. B. Cordner, Jr., on that evening detained the ports.They feel that no other condition can charge.Burton Collver, of the Cheney Talk- happy father.The little son is a fine, handsome possibly prevail in view of the war, the tighten-ing Machine Co., was among those who ar- boy. ing up of the labor and material markets forrived in Grand Rapids early, and whose firm, by The summer schools attended by teachers,war production work.Thereiscertainlya the way, has a permanent exhibit in the fur- which are numerous here, will have an oppor-scarcity of certain models right at the present niturecity. tunity of listening to Miss Elizabeth O'Connor, and this also applies to many records.Dealers R. B. Ailing, of The Phonograph Co., is add- the educational representative of the Victor Co.do not complain because thereis no demanding new retailers right along out of the Detroit Miss O'Connor will use the Victrola at the dif- for goods, but rather because they cannot secure territory, and anticipates a big improvement in ferent schools and willendeavor tointerest the merchandise that is the greatest in demand.business after the first of September. the teachers and show them the importance ofEvery line of talking machines and phonographs Ed Andrew, oftheJ.L. Hudson talking the talking machine as an aid to the develop-has its best selling styles, and itis these styles machine department, attended the music show ment of the practical as well as the artistic andthat the manufacturers seem unable to supplyin New York City during the month of June. musical studies in the Portland schools. in the quantities that dealers would like.FromThe Hudson store is short on Nos. 11 and 14 talking with dealers covering every make of model Victrolas. REPRESENTS WIDDICOMB IN EAST talking machine we know their stock is none Wallace Brown, the Brunswick dealer in De- P. Paul Graef Appointed This Week-Easterntoo big and that the chances for them gettingtroit, says that June was actually a much better Offices at 105 West Fortieth Street, New York increased shipments are most remote, unlessmonth than he had anticipated, and that in going the unexpected should happen. Of course, rightover the books he beat June of a year ago.Mr. Announcement was made this week of thenow, dealers are not so worried because JulyBrown now operates a branch in the Polish dis- appointment of P. Paul Graef, president of theand August are always the dull months of thetrict of Detroit, which is doing a good business. American Piano Bench Co., 105 West Fortiethyear, but they are hoping that something could CharlesSmith,oftheDetroit MusicCo., street, New York, as Eastern representative forbe done to assure them of merchandise nextColumbia dealers, says that June was a better the Widdicomb phonograph, manufactured byfall when business always picks up.October,month than May, and that both machines and the Widdicomb Furniture Co., Grand Rapids. November and December are the best monthsrecords sold well. These phonographs are designed in Chippen-naturally for the talking machine dealers, and J. HI Goldberg, the Gratiot avenue, eastside dale, Queen Anne and Adam periods, and areyet the jobbers are not holding out any en-dealer,isstilldoing a very large business in made in grand and upright models.They arecouraging news for those months. "We would foreign records.He is the biggest customer of equipped with a tone modulator and a Stephen-be glad tofill your order if we had the mer-the local wholesale office of the Columbia Co. son double spring motor. chandise, but under the circumstances we canon foreign records.Mr. Goldberg has always simply say to you we are sorry and that we willmade a specialty of this class of business. fill your order as soon as the goods come in." This is vacation season and in making the These words are typical of what is containedrounds we foundagreat many department inletterafterletterwrittenby jobbersto managers and dealers on their annual vacations. dealers. We hope in our next letter to report more /TONE ARMS & SOUND BOXES C. H. Grinnell, manager of the wholesale divi- encouraging conditions in the local field.We sion of Grinnell Bros. talking machine depart-reiterate that there is a good demand for talk- ment, is one jobber who does not mince wordsing machine products and thatthegreatest Place Your Orders about the situation, and he believes it would be difficulty is to get them from the jobbers and a whole better for the industryifthere wasmanufacturers.

more frankness in expressions by manufacturers, TO -DAY jobbers and retailers regarding the seriousness The cabinet-making plant of W. C. Green & for of the situation. Son, Loveland, Col., has been purchased by the The furniture exhibition,orexposition,atJackson Phonograph Co.,for the purpose of Grand Rapids in the month of July has beenmanufacturing talking machines. Mutual KIMBERLEY PHONOGRAPH SUPPLY CO. We are now ready to offer the trade a complete line of high- TONE ARMS AND class machines, retailing at $40, $60, $100, $125, $150, $200 and SOUND BOXES $250.Every machine is guaranteed in every detail, and this house has a recognized financial and credit standing.Immedi- "Mutual Products Have Made Good" ate deliveries guaranteed.Write today for further details. Eastern jobbers for Thomas Dayton Motors, Tone Arms and Sound Boxes. Prices quoted f. o. b. New York Mutual Talking Machine Co., Inc. Complete stocks always on hand. 145 West 45th Street, New York 206 Broadway, New York W. Brand, Manager 92 THE TALKING MACHINE WORLD JULY 15, 1918

ALABAMA. KANSAS OHIO Anniston. Abilene. Akron. Birmingham. Dodge City. Athens. Dothan. Hutchinson. Canton. Mobile. Kansas City. Chillicothe. Montgomery. Parsons. Cincinnati. Selma. Topeka. Cleveland. Wichita. Columbus. ARIZONA. Dayton. Naco. Hamilton. Flagstaff. KENTUCKY Lima. Phoenix. Asbland. Mansfield. Nogales. Louisville. Marietta. Tucson. Covington. Marion. Yuma. Henderson. Portsmouth. Lexington. Sandusky. ARKANSAS. Newpoit. Springfield. Helena . Paducah. Steubenville. Fort Smith. Jonesboro. LOUISIANA Toledo. Little Rock. Alexandria. Washington. North Little Baton Rouge. C. House. Rock. Jennings. Youngstown Pine Bluff. Monroe Zanesville. Texarkana. New Orleans. Shreveport. OKLAHOMA CALIFORNIA. Ardmore. Antioch. Enid. Bakersfield. MAINE Hobart. Calexico. Augusta. Lawton. Cedarville. Bangor. McAlester. El Centro. Portland. Muskogee. Eureka. Oklahoma City. Fresno. MARYLAND Tulsa. Hayward. Baltimore 4 Bernet. Cumberland! OREGON Hollister. Hagerstown. Astoria. Indio. Salisbury. Eugene. Los Angeles. Medford Loyalton. Pendleton. Oakland. MASSETTSSACHU Portland. Modesto. Boston 4. Monterey. PENNSYLVANIA Springfield. Allentown. Oxnard. Worcester. Altoona. Napa. Chester. Need Men? Placerville. MICHIGAN Erie. Sacramento. Detroit. Harrisburg. San Bernadlno. Grand Rapids. Johnstown. San Diego. Port Huron. New Castle. San Francisco. New Kensington Let's look in these 400 Branches FIRST ! San Jose. 011 City. Santa Ann. MINNESOTA Philadelphia 6. Santa Rosa. Minnalls. Pittsburgh 2. Stockton. St. Paui. Reading. Salinas. Scranton. Susanv ille. MISSISSIPPI WilliamspOrt. Before you make a move to hire men see what men the Vacaville. Ackerman. York. Watsonville. Greenwood. Gulfport. Government can find for you. COLRAbO Hattiesburg. RHODE ISLAND Denver. Jackson. Providence. Colorado Springs Meridian. SO. CAROLINA Grand Junction. Pascagoula. Charleston. On the map arespotted the 400 officesthat the Pueblo. Vicksburg. Columbia. -CONNECTICUT West Point. Marion. Government has established for this one purpose of Bridgeport. Sumter. Hartford. MISSOURI New Haven. Hannibal. SO. DAKOTA helping manufacturers find men. Waterbury. Kansas City. Huron. Willimantic. Jefferson City. TENNESSEE St. Charles. Chatt amass. DELAWARE St. Louis 2. Clarksville. They blanket the country.And in addition there are Dover. Sikeston. Columbia Georgetown. Copper Hill. Wilmington. MONTANA Jackson. 20,000 U. S. Public Service Reserve agents who reach Billings. Knoxville DIST. OF COL. Butte. Memphis. Washington. Glasgow. Nashville. down into every little hamlet where thereis labor FLORIDA Great Falls. Miami. Havre. TEXAS to be had. Helena. Amari110. Jacksonville. Lewistown. Austin. Key West. Miles City. Beaumont. Pensacola. Missoula. Srownsv1110. Tampa. Dallas. U. S. Employment Service makes no charge for its GEORGIA NEBRASKA El Paso. Augusta. Hastings. Fort Worth. service. Atlanta. Lincoln. Galveston. It is supplying the labor for the shipyards.It Brunswick. North Platte. Houston. Columbus. Omaha. Laredo. is supplying a daily growing number of manufacturers Savannah. Paris. Macon. San Antonio. Rome. NEVADA working on war orders.It is the one way to reduce Gardnervllle. Waco. IDAHO Reno. Boise. UTAH the labor turnover and increase production.Use it Moscow. NEW HAM, Logan. Pocatello. SHIRE Ogden. St. Anthony. Berlin. Salt Lake City. when YOU need men. Twin Falls. Dover. Franklin. VERMONT ILLINOIS Manchester. Bellows Falls. Alton. Burlington. Montpelier., Aurora. NEW JERSEY Rutland. Bloomington. Atlantic City. Cairo. Camden. VIRGINIA Chicago 8. Gloucester City. Alexandria. Danville. Jersey City. Danville. Decatur. Newark. Lynchburg. East St. Louis. Orange. Newport NeWa 0,, Galesburg. Paterson. Norfolk. United States Joliet. La Salle. Trenton. Richmond. Peoria. Roanoke. Employment service Pontiac. NEW MEXICO WASHINGTON Quincy. Albuquerque. Aberdeen. V. S. Dept of Labor Rockford. Deming. Bellingham. Rock Island. Roswell. Everett. Springfield. Santa Fe. North Yakima. WB.Wilson Soot Seattle. INDIANA NEW YORK Spokane. Evansville. Buffalo. Tacoma. 1 ort Wayne. N. Y. City 16. Walla Walla. Indianapolis. Rochester. Wenatchee. South Bend. Syracuse. Contributed . U. S. Gov't Terre Haute. W. VIRGINIA through Division Comm. on Public IOWA N. CAROLINA Charleston. Cedar Rapids. Charlotte. Johnstown. of Advertising Information Council Bluffs. Elizabeth City.WISCONSIN Creston. Kinston. Green Bay. Daveimort. Monroe. La Crosse. Des Moines. New bern. Madison. Forest City. Raleigh. Milwaukee. Marion. Wilmington. Osnkosh. This space contributed for the Winninf of the War by Mason City. Superior. Ottumwa. N. DAKOTA', Sioux City. Bismarck. WYOMING Waterloo. Fargo. Cheyenne. THE TALKING MACHINE WORLD JULY 15, 1918 THE TALKING MACHINE WORLD 93

CROIX DE GUERRE TO W. G. PORTER INTRODUCE NEW TONE ARM ducers and who are desirous of getting an entirely new tone arm." Former Member of New York Talking Machine Parr Mfg. Co. Announce the Parr Central -Uni- Mr. Parr stated that some of the exclusive Co. Staff Covers Himself With Glory versal Tone Arm-Its Features features of their tone arm were: "The fact that itisadjustableto any length required-the Roy J. Keith, vice-president and general mari- The Parr Mfg. Co., New York, manufacturersposition of the needle which is always at the ager of the New York Talking Machine Co.,of the Parr magnetic reproducer, announce thatsame point in playing either type of record-and Victor wholesaler, received word this week thatthey are now ready to send samples of a newthe ability of the tone arm to take up any wear, \V. G. Porter, formerly one of Mr. Keith's exec-universal tone arm of their own make whichthereby overcomingthetendencyforloose utiveassistants, had receivedtheCroixde embodies a number of exclusive features.It isjoints, which is one of the chief causes of chat- Guerre for bravery under fire. to be known as the Parr central -universal tone tering." Mr. Porter left for France last year as a mem-arm, and itis stated by those connected with The Parr central -universal tone arm isof ber of the Princeton Ambulance Unit, and since the company that the new product will playvery artistic design and many orders have been either the lateral cut or hill and dale type ofbooked from manufacturers who have been recordswithout any additionalattachments. using the company's reproducers. Mr. Pin-, president of the Parr Mfg. Co., in speaking of their new tone arm, said: "We de- OGDEN SECTIONAL CABINET LIKED cided some time ago to manufacture a tone arm of our own make, which would not only be a Judging from the way orders are reaching J. valuable adjunct to the Parr reproducer, butB. Ogden, of Lynchburg, Va., there is an in- could also be used for sound boxes of othercreasing appreciation evident of the merits of makes.However, our decision was only in an-the Ogden sectional record cabinet and sales swer to the large number of requests we have system.Despite shortage of stock and labor received from time to time from manufacturersMr. Ogden is filling orders without any serious who are now using the Parr magnetic repro- delay.

LYRIC RECORDS Are Different! Because: W. G. Porter that time has seen active service "over there." 1. They are more musical Full details regarding his winning of the Croix de Guerre have not yet been received in New York, but many of the New York Talking Ma- 2. Of their wonderful natural tone chine Co.'s staff predicted long ago that "Bill" Porter would cover himself with glory if given 3. There is no scratch a chance to see active service in France. THRIFT STAMPS IN ADVERTISING This should appeal to you, Mr. Jobber, and to you, Mr. I.Riesenburger,ofFlushing,GivesThrift Dealer, because these are the qualities demanded by the discrimi- Stamps for Tinfoilto Be Donated to Red Cross-Gave Away 800 Stamps at Opening nating and up-to-date purchaser of phonograph records. LYRIC RECORDS can be played without an attachment on I. Riesenburger, who 'operates two furniture stores with large Vittrola departments in Flush- all machines equipped with the universal tone -arm; and on old-style ing, N. Y., and an exclusive Victrola store in machines, by using a standard attachment. Bayside, is showing an excellent business and patriotic spirit by presenting a Thrift Stamp The LYRIC CATALOGUE includes all that is best in the to every child bringing a pound of tinfoil to world's literatureof standard songs, operatic arias, instrumental his store.The plan has proven most interest - big to the children, and there are dozens of solos, band and orchestra records, etc. them engagedincollecting thefoil. Inci- New Bulletins issued monthly, giving the best of the new dentally, the interest of the parents has also been aroused, and the sale of machines and rec- song hits and dances. ords has been stimulated thereby. On Septem- JOBBERS write for terms and full information. ber 10 Mr. Riesenburger will present $10 worth of Thrift Stamps to the child who has turned DEALERS write for catalogue and name of the wholesale inthe most pounds oftinfoil, and will also distributor for your district. give a second prizc of $5 for the second largest amount.He expects to collect at least a ton of tinfoil, which he will donate to the Red Cross Immediate Deliveries in Any Quantity at a special Red Cross celebration to be held on September 15.Mr. Riesenburger is a great believer in the value of Thrift Stamps for advertising, and at the recent opening of his new store at 36 Main street, Flushing, he presented a Thrift Stamp to each visitor who registered; 800 stamps were given away on the opening day and an excellent prospect list thus accumulated. Joseph F. Higgins, purchasing agent of the (,)A E MARK REG.U.5 x Otto Heineman Phonograph Supply Co.,re- N E turned recently from a visit to the company's v ERSCRATCH factoriesatSpringfield,Mass., and Putnam, Conn., where the company's record, plant and Dean needle factories are located, respectively. While in New England Mr. Higgins took ad- LYRAPHONE CO. OF AMERICA vantage of the opportunity to place a number 12-14 West 37th Street New York, N. Y. of orders for materials and supplies that will be needed by his company the coming year. 94 THE TALKING MACHINE WORLD JULY 15, 1918 BALTIMORE A BUSY TALKING MACHINE TRADE CENTER Business Excellent, But Trade Somewhat Retarded Through Lack of Sufficient Stock-Changes in YAHR & LANGE DRUG CO. Sales Staffs, Owing to Draft-Columbia Dealers Meet-What the Trade Reports MILWAUKEE, W IS. Wholesale Distributors for BALTIMORE, Mn..July 5.-Talking machine busi-New York, was in Baltimore for two weeks nessis showing to good advantage with theworking up this department. nit (17 nA.,..trtr majority of dealers in the retail lines, but the Mr. Parks made a trip through eastern Vir- jobbers for the most part irestill soundingginia and came back optimistic over business the "shortage of goods" story.Meanwhile theconditions in the section.Lyman Bryan, who cLzan as a ID L!_ shortage of goods is getting to be more orfor many years was identified with the sale of lesschronic with someofthedealers,yetautomobiles, has joined the city sales forces, in Wisconsin despite lack of goods they are showing veryand W. .T. Sibbett is in charge of the western good results on the ledger, and would be able part of Virginia, succeeding William Korham- and Upper Michigan to add materially to their profit and salesif viler, who is now in service. they could get all of the goods they could sell. Another meeting of Columbia dealers was held pect remarked, "because I'm deaf and thatis SeveraloftheBaltimore dealers havere- during the month, and Van & Schenck, whothe first machine that I have been able to hear." ceived word of the actionof the Pittsburghwere appearing at the Maryland Theatre, spentHe bought the machine and carriedit home, dealers' association banning all records that have several hours entertaining the Columbia folksdeclining to have it sent for fear he would not any semblance of German, and some have even at their headquarters.There were 112 personsget the same one. gone so far as to ban all records by Germanon hand and all were made thoroughly happy. M. Budazc, 1744 Eastern avenue, is the latest composers. No action will be taken by the MusicA platform that can be put up and taken down Columbia dealer to be signed up.This store is Dealers' Association as a body on this line until in sections has now been made, and after Van inthecenter of thePolish and Lithuanian thefallmeeting, but without any concerted& Schenck concluded their entertainment Mr.settlement of Baltimore, which numbers about action dealers have boxed up their German rec-Parks brought out some of the August records 35,000, and itis the belief of the Columbia peo- ords and interned them, asit were.So fewand obtained dealers' opinions on them.Laterple thatitwill prove an exceptionally good German records are being kept by some of theall hands took part in dancing for more thanplace for the international records. firms in the stock, that customers find itdif- an hour. Among the visitors to the Columbia Henry Eisenbrandt, of H. R. Eisenbrandt & ficult to procure them to -day.There has beenCo. during the month were J. E. Friedburg, of Sons Co., Victor distributors, reports good trad- a big run on Bohemian, Italian and Greek rec-the Virginia Mercantile Co.; Emmet Thompson,ing in the retail department, but a tremendous ords here and one of the firms making a spe-Warsaw, Va.; B. H. Sommers, Ellicott City, 0.; falling off in wholesale because of his inability cialty in international records has been doing a R. L. McDowell, of H. C. Grove, Inc., Wash- to obtain the necessary goods. very fine business. ington, D. C.; E. K. Staley, of the Van Wickle Patriotic records have the call with most ofPiano Co.; J. P. Roller, Luray, Va., and J. W. AN INCREASE OF 115 PER CENT. the firms, and many of the old-time records that Legun, Berkley Springs, Va. have been in stock for a long time are now be- A. P. Petit, who came into the talking machine Reported by Manager Friedl, of the New York ing sold without any trouble.Those firms thatbusiness almost a score and a half years ago, is Branch of the Columbia Graphophone Co. are fortunate enough to carry two lines havein charge of the Baltimore headquarters of the been able to make virtually a killing in recordBrunswick-Balke-Collender Co.He is optimis- In a chat this week with The World Lambert sales, because what one line has been lackingtic over his new line and expects big thingsFriedl, manager of the New York branch of the the other has had. to come out of it.He says he is only openingColumbia Graphophone Co., stated that the sales W. C. Roberts, for E. F. Droop & Sons Co.,a few accounts and is seeking only high finan-totals of this branch for the month of June Victor wholesaler, reports that June has gonecial corporations to handle the line.Machines showed an increase of 115 per cent. over last 30 per cent. ahead of the same month a yearhave started to come in fairly well, but he couldyear.This is all the more remarkable in view ago.Both machines and records, especially theuse more than he is getting.Two new accountsof the fact that the New York headquarters have back number records, have been coming in veryhave just been added by the company, these be-received only a very small percentage of the well recently, and Mr. Roberts says that theying the O'Dell Hardware Co., Greensboro, N. C., Grafonolas they have ordered, and on July 1 will continue to come in.Victrola 11, the $115and the Phelps Armistead Co., Roanoke, Va. Mr. Friedl had but nine machines in stock.He machine, is selling very well, and Victrola 16, I. Son Cohen; of Cohen & Hughes, Inc., re-states that the demand for Columbia products in the $225machine,ishaving thecall. Mr.ports a good retail business, but the wholesale this territory is increasing by leaps and bounds, Roberts spent several days at the factory during business is being held back because of lack ofand thatitis almost impossible to keep pace the month and was rewarded by having more goods.June this year did not reach the mark withtherequirements ofthedealers. Mr. machines come to him.Jack Bowen, in charge of the previous year during the same period.Friedl points with pride to the fact thathis of the company's record department, made aMr. Cohen is just back from a two weeks' vaca-branch has given the dealers 95 per cent. serv- trip to the factory for back records and evi-tion in the Green and White Mountains, and is iceinfilling their record orders.An active dently' accomplished his mission, for stock has plungedintohard work.H. M.Little,in campaign is now under process of formation, been coming in very good.He is now motoringcharge of the retail department of the Cohen &whereby the famous Pershing record will be in Virginia.Morris Kirch, of the sales staff,Hughes, says June exceeded expectations, andthe subject of extensive publicity in all local motored through Pennsylvania for his vacationthat the buyers were of a better class than theyadvertising mediums. and is back on the job. William Reiser, ofhad been handling for some time. the salesstaff,isat Atlantic City, and Miss Jesse Rosenstein, of the National Piano Co., ThroughthegoodworkoftheTemple Sadie Thompson, chief bookkeeper, leaves forPathe distributor, reports very satisfactory busi-Women's Association of Cleveland more than Atlantic City this week. ness with his line with goods coming in better.1,500 talking machine records have been sent For the Columbia Graphophone Co., W. S.The firm has just taken on another building onto the camps in the eastern part of the country. Parks, manager of the Baltimore and Wash-Howard street, across from their present show-It is planned to send machines and records to ington branches. showed an increase over lastrooms. The new building will give the firmthe soldier boys at widely separated points so June, but not as great as he would have likedmuch increased space and permit of better dis-that they may be well supplied with music. to have it.This, he says, was due to the factplaying of goods. that he was not able' to get as much goods as Miss Mary Haas has been placed in charge of W. F. Peaker has opened a store at Hampton, he could place.He was at the factory and atthe talking machine department of The Leader, Ia., to sell talking machines and pianos. Columbia dealers. the general offices of the company in New Miss Haas succeeds Charles MAESTROLA MAHOGANY CABINET York and made a big effort to get more goods. Cahn, one of the sons of the proprietor of the MACHINES, SIZE 15 x 15 x 7% 0. F. Benz, of the general sales manager'sstore, who has enlisted and is now working for Motor worm gear plays 21/2 to 3 ten inch records, one wind- office of the Columbia Co., made an address tothe Emergency Fleet Corp. ing.Price in dozen lots $5.00 each, sample machine $5.50 the salesmen of thelocaloffices, and T. J. Miis Henkel has become manager of the talk- Porsky, of the international record department,ing machine department of the Frank J. Murphy Co., Columbia dealers, and succeeds W. C. Col- DEALERS EVERYWHERE ARE SELLING lins, who is now doing his bit for Uncle Sam. QUANTITIES OF OUR Business with the firmisreported as good. Harry C. Heise, manager forthe Hampden HANALEI BANJUKES branch of S. & N. Katz, jewelers, who have a (Ukuleles. In Banjo Form) large talking machine department, made a very A bigger hit than the Ukulele because much louder ulique sale last week. and more pleasing in tone, and of more substantial On Saturday nights he cnn,truction. Perfect two octave scales.A thor- places a young man on the second floor of the oughlypracticalinstrument for bothsoloplaying and club work.Send for illustrated catalogue and store with an old type *of machine, using a price list today, as large horn, and the young man keeps the latest The Banjuke Is One of the Biggest Sellers in the Musical Instrument Line. records playing continuously.A man entered Steel needles and phonograph parts selling at the old the place and wanted to know what the machine prices during July regardless of the scarcity of these supplies. Now is the time to place your order. Be wise SHERMAN, CLAY & CO. was worth that he heard playing.He was told and save money. Sole Manufacturers 163 Kearny Street thatit was an oldstyle out of date model. FULTON TALKING MACHINECOMPANY San Francisco "That inhkes no difference to me," the pros- 640Broadway New York City, N. Y. JULY 15, 1918 THE TALKING MACHINE WORLD 95

SOSS. INVISIBLE HINGES Preserve Beauty No 100 In many beautifully designed, finely finished Talking Machines, Pianos, Music Cabinets, Piano Players and Benches, the elimination of the unsightly protruding Hinge is essential to preserve the beauty of the design. No. 103 Design and Construction The fine cabinet work which is required in many instances to preserve thedisguise of the instrument requires that the hinges be as inconspicuous as possible. SOSS Hinges are invisible. WRITE FOR CATALOGUE "T" SOSS MANUFACTURING COMPANY 435 Atlantic Avenue, BROOKLYN, N. Y. DETROIT -922 David Whitney Bldg. LOS ANGELES -224 Central Bldg. SAN FRANCISCO -164 Hansford Bldg. CHICAGO-John C. Bold & Co., Clark and Washington Sts., Conway Bldg. No. 101

APPROVE CASH PAYMENT BASIS turned in $8,100 net business, and all business FRIEDA HEMPEL ON PHONOGRAPHS that we could handle and ship right out. He Yahr & Lange Co. and Others Write Approving-writes that he can sell anything that can be de-In a Recent Interview the Well -Known Artist ly of Geo. E. Brightson's Views on Merchan-livered immediately, as the dealers have no stock Gave Expression to Opinions Regarding Ac- dising Phonographs on Cash Payment Basisin hand, and want the instruments at once. complishmentsof That Instrument-Offers "What we must have and have now and Interesting Plan to Raise Musical Taste George E. Brightson, president of the Sonoraquickly, are more 'Imperials' and 'Intermezzos' Phonograph Sales Co., received this week an in-on our orders-no quantity too large, as we can A most interesting and stimulating interview teresting letter from the Yahr & Lange Drug sell'Imperials' withouthalftryingat$135, with Frieda Hempel, the famous operastar, Co., Milwaukee,\Vis.,Sonoradistributors,while the 'Intermezzos' are in demand every-and Edison- artist, who recently secured Amer- congratulating Mr. Brightson upon the success where.Also give us a shipment of 'Fantasies'ican citizenship through marriage with a promi- of his efforts to impress upon the trade and theas quickly as possible, and above all 'Babynent American business man, appeared recently public the importance of merchandising phono- Grands' in carload lots.This is not a jest, forin the Musical Leader.In the course of the graphs on a cash payment basis.Mr. Bright -we can use rightthis moment two hundredinterview Miss Hempel paid high tribute to the son has worked indefatigably in behalf of this`Baby Grands,' and ship every one of them outphonograph and the re-creation of music through policy, and his work is now bearing fruit. as fast as the railroads and express companiesthat means in the development of the musical One section of thisletter read as follows:will carry them.Do the best for us you can,traditions of the country.She pointed out that "You are certainly doing wonders to bring theand rush the 'Imperials,' Intermezzos' and 'Fan- the phonograph has carried much of the mes- phonograph business to the front in the propertasies,' and as many 'Baby Grands' as you can.sage of music into the farthermost corners of way, and we have tried to exercise your cash We did not receive our share of these-at least thecountryandaccomplishedresultsun- payment plan with our dealers as much as pos-it seemed so to *us, and our many dealers aredreamed of a few years ago even by the most sible, and you would be surprised to note thesaving their money to buy these 'Babies' as enthusiastic. small quantity of instruments our dealers havesoon as we get them." Incidentally, Miss Hempel gave an interesting out on time payment.We called on two or suggestion looking to the taste for ragtime to three of our best dealers to -day, who have sold SHIPPING TONS OF NEEDLES Miss Lois Willoughby, who interviewed her. ittthe neighborhood of $5,000 to $6,000 worth "Do you know how I would raise a person's of Sonoras, and none of these dealers had over The Brilliantone Steel Needle Co. are nowtaste in music?" she asked."If he liked ragtime three instruments out on time payment out ofmeasuring some of their shipments in tons. A I would give him all he wanted-I'd give him their entire sales.They have advised me thatrecent order which lefttheir headquarters in ragtime records until he never wanted to hear they seem to have no difficulty in selling So- theMarbridgeBuilding,New YorkCity, one again.And I'd tuck a few of the classics boras for cash, as we have very little of the weighed five tons.A duplicate of this order isin along with them-not designated as classics, departnfcnt store trade to contend with, whichscheduled to leave within a week.L. Unger,please-and I'd be perfectly willing to trust to sells a phonograph on the $1 down and $1 aformerly connected with Joseph W. Stern & results.There is one thing about the classics week plan. Keep up your good work, Mr.Co., was recently added to the sales staff ofand about traditions-they stand the wear and Brightson, as you are on the right road." the organization and is already sending infa- tear, even of a phonograph, and Idon't care Another letterreceivedthis week by Mr.vorable and acceptable communications fromwho plays it." Brightson from a successful Sonora jobber willthe Middle West, where he is now traveling. give a fair idea of the tremendous demand forHe sent in an order for four million needles A. F. Meisselbach, vice-president of the Otto Sonora phonographs in the East.This letteron the first day out. Heineman Phonograph Supply Co., was the sub- reads in part as follows:"Our salesman started ject of an interesting tribute from the pen of. on a little trip to give him something to do, and The Denver Music Co. reports an increasingJames R. O'Neill in the New York Sun of Sun- make up expenses for himself and wife. He demand for the Victor and Columbia machinesday last.His skill as a disciple of Izaak Wal- started last Monday, and up until yesterday he inits territory. ton and his popularity were dwelt upon. SONA-TONE A Phonograph of Distinction with the Tone You Can't Forget SONA-TONE Quality means a resonant,full, liquid tone that comes from an especially designed, all -wood sound chamber-and superior workmanship in material, finish and equipment. Q ONA-TONE Reliability means simplicity of mechanical construction-ease of operation- Li and convenience and solidity of working parts. SONA-TONE Service means the immediate ability of the purchaser to play all makes of records-without attachment of any sort-and to play a library of from 250 to 1000 assorted records without further expenditure. We believe that a Sona-Tone eliminates-to a greater extent than any other phonograph-the surface noises of the record. We believe that it has the same quality of resonance as exists inthe Stradivarius violin. From our sales record-previous to advertising- we believe that a SONA-TONE is a superior phonograph for retail merchandising. SONA -TONE PHONOGRAPH, Inc. 3421 Broadway, New York City $35, $70,$100, S150, $200,S250 "The music is on the record-the tone is in the phonograph." 96 THE TALKING MACHINE WORLD JULY 15, 1918

NOTED CAREER IN RECORD FIELD "On my return from Europe I immediatelying on the market a standard ten -inch catalog joined the New York Symphony Orchestra as aof 300 selections.This catalog is .now in the John Fletcher, General Manager of the Opera-player, with the sole object of studying intimate-hands of the dealers throughout the country, tthohe Co., Has Had Interesting Experiences lythe world's musical masterpieces and theand is helping to supply the existing and fast- in the Musical and Recording Worlds tonal effects of the symphony orchestra.Dur- growing demand for a standard sized record ing this time I realized how imperfect were thewhich will play on all Universal tone arm ma- In a recent interview with The World Johnmethods then in vogue to record symphonic chines with a steel needle, for it is my firm con- Fletcher, general manager of the Operaphonemusic with a few instruments, and I finally re-viction that the steel needle up and down cut Co., Long Island City, N. Y., gave an interest-solved to devote my future career to recordingproduces the greatest amount of tone color with ing account of his experiences in the musicalthe various instruments comprising the grand the least amount of surface noise. and recording worlds.Mr. Pletcher has beenorchestra, in sufficient numbers to produce the "Now that we have completed this standard identified with the talking machine industry formusical sensation caused by the combined tonal- commercial catalog,I am planning to devote Many yearS, and the following resume of hisity of such a large number of instruments. Withmore time to the inspiration that influenced my experiences will give some idea of his intimate this object in view I left the symphony orches-entering the phonograph field-the recording of knowledge of recording from a musical and me- tra and made an exhaustive study of the twothe entire symphonic repertoire.This appeals chanical standpoint: well-known recording' systems, and finally de-to me as the most fascinating and interesting "My first phonographic experience," said Mr.'cided to concentrate my efforts on the vertical means of musical expression, and itis the least Fletcher, "was as a player in the old Edisonor up and down cut of records, which appealed understood. principally because the great music - cylinder laboratory in Orange, N. J., when you to me from both a musical and scientific stand-loving public has not had sufficient opportunity had to get up at 5 o'clock in the morning, bepoint. to hear music's masterpieces presented in their CM the job, in your chair, and ready to play at "Ifinally succeededindeveloping asteel true form. Itis my hope and desire that 8 o'clock,Later as a member of Sousa's Bandneedle up and down cutout disc record of mate-through the medium of Operaphone records I and just previous to one of our Europeans tours,rially the same dimensions in width and depth will be able to bring the symphonic orchestra the band was engaged for three weeks to makeof cut as the steel needle lateral cut record. I into the homes of many who have not previous- records for the Victor Co.At that time theapplied for patents covering such improvementsly had the advantage of hearing these wonder- CoMpany's laboratory consisted of a small roomthat had been developed, and in 1914 foundedful orchestral organizations." on the third floor in a building in the neighbor-the Operaphone Co., which produced a seven- hood of Tenth and Lombard streets, Philadel-inch record that retailed for 25 cents.Soon SUGGEST NATIONAL ASSOCIATION phia, and it was in this small room that I gotafterward we saw the possibilities of applying my first insight into the mysteries of sound re-this principle of cutting to a larger record, and Talking Machine Men, Inc., Sounds Out Other cording. therefore abandoned the seven-inch record, and Organizations Regarding the Plan "Being of a mechanical turn of mind I soonrecorded a catalog of 200 numbers in eight - realizedthedifficultiesthathadto besur-inch size. This radical change incurred tre- The Talking Machine Men, Inc., the organiza- mounted in order to record high-class music.mendous expenses with returns that were hardlytion of retail talking machine dealers in New I heard considerable talk in those days aboutcommensurate, as it required an attachment toYork, New Jersey and Connecticut, has, through the acoustical requirements for sound record-play these records on a standard machine, andits secretary, E. G. Brown, been sounding' out ing, consequently there was not a concert hall,at that time there were few machines on theexisting associations of talking machine dealers theatre, or large pavilion in which we played,market equipped with a Universal tone arm thatin other sections of the country, regarding the either in America or Europe, thatIdid notwould play all types of records. possibility of organizing a National Association study the acoustical principles used to promote "After several years of this pioneer struggling,of Talking Machine Dealers. Up to the present sound amplification. I planned to utilize thisand after facing abnormal conditions, due totime enough replies have not been received to research work at some future date, when I would the steadily increasing prices of raw materials,warrant any predictions as to the extent of the have an opportunity of applying this knowl-the Operaphone Co. seized the psychological movement. edge in a phonograph laboratory, for by thismoment to shut down its factory, reorganize the time I was thoroughly interested in the phono-company, and make the necessary mechanical FOREIGN RECORDS NOW AVAILABLE graph business generally. changes incidental to manufacturing and plac- The international record department of the Columbia Graphophone Co., R. F. Bolton, sales manager, has made arrangements whereby gems and novelties from the Columbia catalogs of BEE foreign -language records will also be included in the regular domestic catalog; it being planned to offer these records with .the regular "E" series green label, thereby making the record distinctive and different in appearance from the general domestic records. The first record to be announced in this new Record Cabinets plan will be an interesting record made by .a native Serbian Tamburiza String Orchestra; a unique organization consisting of five tamburizas (aflat mandolin) and a violin.The record Record Envelopes made by this orchestra will feature two selections, including the Kosovo waltz, which com- memorates the great Serbian -Turkish battle of Thirty desirable emends. You may not have all of these t.electione Kosovo, 1389, that symbolized the freedom the We wiU gladly play any retard feu you. Serbians finally won over five hundred years ...... ,:,...: . . later.It is played by all Serbians on the anniversary day once a year, and this record has

..... t...... 1 . -1.-...-.r..7.t.t. - t.... -.... r.:., .- grz-v.t.. the same tempo as the American waltz plus ,.1...,...... ,...... -.....-_:z.u...-,:..-...ir,....:.:,;....- :-., ...... native atmosphere. -1:7....'":-.7-S..* "'"i?.11-'.; :A -=r,z-z.t.-- 1,--1. Judging from the tremendous demand for for- .. i tra.r.'".Z.Z... . ".. i..... Z :::: ! PIANO CREAM eign -language records, the idea of featuring a i iinire :on. ti:1 =.I. . - ..-. .11 ... 1::: r"....i...ti.../.'"....-..."1. record from this catalog each month in the gen- ...I :L....1=P. t..... I* '-'' . '''; "...... ' . is wonderful for Talking Machines. Itis eral domestic catalog will doubtless meet with .... %ft...... ,; ) . 1.119 made especiallyfor cleaning,polishing popular favor throughout the country.There are included in the Columbia library many well- and restoring the lustre tothe very best known organizations making foreign -language kind of a finished surface.It contains no records, and this additional listing will doubtless ...ei...1''4 turpentine, vinegar, linseed oil, butter of act as a marked impetus to the sale of these antimony, wax, coal oil, no acid or chem- records. ical to injure surface. Itwill make the Talking Machine look as good as new. NEW DEPARTMENT NEARLY READY -The new talking machine department of the Write for prices Meiklejohn Co., Providence, R.I., under the management of A. W. Waite, is now practically completed. The new department will have sev-

BEECROFTSusquehanna Ave. eral soundproof demonstrating rooms, modern PHILA D ELPHIA record filing system, and commodious display CLEMENT space for the Edison and Starr machines.It will be admirably equipped in every way. JULY 15, 1918 THE TALKING MACHINE WORLD 97

Lots of good window -display material ready for you on the timely Vacation Grafo- nola Drive.Better send for some.

Columbia Graphophone Co. NEW YORK

DEALERS HEAR LASHANSKA SING B. F. Morrison, of the Geo. B. Clarke Co.,shoulder talks that was heartily applauded by Bridgeport, Conn., gave an interesting and prac-the dealers. Mr. Pennington stated that the New Columbia Atm. Entertains Columbia Dealerstical talk regarding the possibilities of merchan-four essentials of success are product, oPpdr at Recent Monthly Gathering in New York dising Columbia products,He called attentiontunity, capital and organization, and under each to the fact that his Company, which handles theof these heads pointed out how the Columbia The June meeting of Columbia dealers in met-Columbialineexclusively, closed More thanCO. is equipped to serve the interests of its ropolitan territory was held late last month in$1,006 worth of business on the first day that dealers.He told the dealers that every man in the department was opened, even though thisthe Columbia organization was imbued with the department had only been briefly advertised.spirit of "peptimism" and his definition of this Frank K. Pennington, assistant general sales word impressed the dealers with the fact that manager of the Columbia Co., closed the meet- optimism plus "pep" is the nucleus of the Co- ing with one of hisusualstraight -from -the - lumbia sales organization of the present day. NEW REPRESENTATIVE FOR LONG CO. WANTS RESTRAINING ORDER W. S. Hitler, formerly a manager for C. J. The Sonora Phonograph Sales Co. has filed Heppe & Son, Philadelphia. Pa., has been ap-suit in the United States District Court against pointed representative of the Geo. A. Long Cab-the Stefanograph Co., New York, asking for an inetCo., Hanover, Pa..for New York City,injunction restraining this company from using Brooklyn, the State of New Jersey, Philadelphia, thename "Lonora" ontheirphonographs. Baltimore and Washington.He assumed hisPapers in this suit were submitted on Thurs.. duties the first of the month, and is making ar- day, July 11, and a decision is soon expected. rangements whereby talking machine dealers will receive more efficient service and hearty co- operation. TEST offered to dealers to Mr. Eitler is well known in talking machine prove the superiority of circles, and is thoroughly conversant with the most important questions of the industry, The Geo. A. Long Cabinet Co. have just com- Wall -Kane Steel Needles pleted a new executive building; have also in- Take two standard disc records of the stalled a new and modern engine and other ma- same selection, play one ten times with the same WALL-KANE loud needle; chinery to take care of the increased demand play the other record, the same selection, for their cabinets.Long cabinets a -re known ten times, but with ten, new, full tone throughout the trade for their high-class finish steel needles. thoroughly in harmony with the machine. You will find that the record played Mr. Eitler will visit the dealers throughout ten times with the same WALL-KANE Mme. Hulda Lashanska the East and a series of valuable dealer's helps needle will sound clearer, will have less are in preparation. surface noise, and that under the mag- the Astor gallery of the Waldorf-Astoria Hotel nifying glass the grooves of the record playedten times withthetensteel under the auspices of the local Columbia whole- needles will seem to be more disturbed. sale branch.Lambert Friedl, manager of this ISSUE ATTRACTIVE CATALOG branch, who was in charge of this meeting, The Operaphone Co., Long Island City, N. prepared a very interesting program. Y., manufacturer of Operaphone records, has The most interesting feature of the meetingjustissued an attractive catalog featuring a was the introduction to the dealers of Mme.complete list of these records. Hulda Lashanska, a recent addition to the Co- This catalog is lumbia recording library, who will make records for the Columbia Co. exclusively. Mine. Lashanska has achieved success on the concert stage, having appeared as a soloist at Aeolian operaphone Hall, Carnegie Hall and the Metropolitan Opera House.She has also beenheardwiththe Records Philharmonic Orchestra, New York Symphony Orchestra, Cincinnati Orchestra, and every well- LATEST CATALOGUE known orchestra throughout the country. At this meeting Mine. Lashanska rendered several selections which emphasized thefact that she is entitled to recognition as one of the leading sopranos now appearing on the concert Beware of Imitations stage.Her first Columbia record will be announced next month. Package of 50 WALL-KANE needles, greater value than 500 ordinary steel needles.This Two other Columbia artists who appeared at handsome metal enameled display stand holds thismeeting were RobertLewis,thewell- 60 packages, 2 dozen extra loud, I dozen known tenor, and Evan Davies, baritone, who medium and 2 dozen loud. has also won success through his dialectic im- Front Cover of New Operaphone Catalog Jobbing territories open personations. Mr. Lewis has made many rec-being distributed to the trade, and has won con- ords for the Columbia library which have wonsiderable commendation from the dealers be- Progressive Phonographic Supply Co. great popularity with music lovers, and he wascause of its artistic design and distinctive ar- 145 West 45th Street, New York accorded an enthusiastic reception. rangement. 98 THE TALKING MACHINE WORLD JULY 15, 1918 WORLD'S CLASSIFIED ADVERTISING Any member of the trade may forward to this office a "Situation" advertisement MAIN SPRINGS intended for this Department to occupy a space of four lines, agate measure, and it will AND PHONOGRAPH PARTS MAIN SPRINGS be inserted free.Replies will also be forwarded without cost.Additional space will For Edison Motors, size 1%", each $1.75 be at the rate of 25c. per line.If bold faced type is desired the cost of same will be For Columbia Motors, size 1"x0.28x11', each 0.60 size Y"x0.23x10', each. 0.38 25c. per line. 0 " size 4"x0.22x8Y2', each.0.24 GOVERNOR SPRINGS WANTED-We want a high-class salesman SALESMAN, experienced,wants positionwithphono- For Columbia Motors, bent ,per 100 1.50 graph house, who knows the music; piano,furniture and For Victor Motors, per 100 1.50 to represent us in every State in the Union. department storetradeintheentireSouth and Middle For Heineman, Markel!, etc., per 100 0.60 West;finereference.Address "Box G.R.,"care The THUMB SCREWS FOR STYLUS BARS Only salesman with best reference considered. Talking Machine World, 373 Fourth Ave., New York. For Victor Soundboxes, per 100 1.50 This is strictly a commission proposition, but For Columbia Soundboxes, per 100 1.50 POSITION WANTED-Talking machinesalesmanor MICA DIAPHRAGMS the right man can easily make $150 to $200 a manager, nine years' experience, inside position.New York For Victor Soundboxes, each 0.15 or Brooklyn preferred.Can furnish best references.Ad- For Columbia Soundboxes, each 0.25 month. We prefer men who are at present em- dress "Box 526," care The Talking Machine World, 373 For all standard Soundboxes, each 0.22 ployed selling talking machines or accessories Fourth Ave., New York. NEEDLE CUPS in conjunction with their POSITION WANTED-Manager of phonograph depart. Needle Cups, nickel plated, per 100 2.00 to handle our line ment open for place.Now employed.Can bring two good Needle Cups, per 1000 17.50 present line.We will send you full particulars, salesmen with him.Address'Box 527," care The Talk- Covers to nickel cups for used needles, per 100 1.25 ing Machine World, 373 Fourth Ave., New York. Covers, per 1000 10.00 so write at once.Address R. H. Zinke, Record Green Felt for 10" turn -tables, each 0.10 POSITION WANTED-Expert inhillanddaleand Green Felt for 12" turn -tables, each 0.15 Needle & Mfg. Co., 407 Manhattan Building, lateral recording.Have sample of work that shows superior Milwaukee, Wis. quality, also knowledge oflatest methods of plating and familiarwitheverydetailofrecordmaking. Address FAVORITE PHONOGRAPH ACCESSORY CO. "Box 528," care The Talking Machine World, 373 Fourth RECORD EXPERT with twenty years' expe- Ave., New York. 1491 DeKalb Avenue Brooklyn, N. Y. rience wants position as recorder, lateral or ver- POSITION WANTED-Sales oradvertisingmanager with Chicago talking machine manufacturer or local repre- tical.Would like to become associated with sentativefor outside concern. Experienced.References. concern desiring to manufacture records. Ad- Address "J. N. 6," care The Talking Machine World, 20.. South State St., Chicago,Ill. ATTENTION DEALERS dress "Box 534," care The Talking Machine POSITION WANTED-An exceptionally goodtalkin, 50 Double Spring latest style mahogany machines World, 373 Fourth Ave., New York. machine repairman seeks new position.Will go anywhere. withcover,$10;100 Horn disc machines,$1.75; Address "Box 529," care The Talking Machine World, 32., new reversibletonearms,50cup. Bargainsin A THRIVING phonograph shop on central Fourth Ave., New York. envelopes,albums,reproducers,etc. (References SALESMEN wanted who are desirousof making big the Chatham Bank), The Woolworth(Est.1886), Broadway having lost its manager, the owners money selling standard records.Address "J. N. 8," care 1065 Second Ave. (56th St.), New York. The 'Talking Machine World, 209 South StateSt.,Chi- find it necessary to secure an experienced man- cago,Ill. ager, or else to dispose of the business.In the POSITION WANTED-Mechanic withfifteenyears' experience constructing and repairing phonographs ofall first case, an investment will be required as a makes. With the largest houses inthis country; desires FOR SALE guarantee of sincerity.From either standpoint to make a change.Capable executive, thoroughly efficient A good -paying Talking Machine business carrying with modern methods. Can furnishbestofreferences. Victor and Edison, in a city of 6,000 population in this is an excellent proposition, inviting careful Will go anywhere.Address "Mechanic," care The Talking New Jersey. investigation. Address "Box 535," care The Machine World, 373 Fourth Ave., New York. Owing to other interests, owner willsellatin- WANTED-Salesmen, sidelineto dealers, filing cabinets ventory, which totals about $4,000.00.Address "Box Talking Machine World, 373 Fourth Ave., New for phonograph records, patented, advertised, no samples, 538," care The Talking Machine World, 373 Fourth sell from photographs; liberal commission.Automatic Con- Ave., New York. York. tainer Co., 506 Republic Bldg.. Chicago, Ill. SALESMEN WANTED-If you cover the POSITION WANTED-Young man, married, would like togetposition anywhereintalking machine line where phonograph trade in any section of the United there is a chance for advancement.City or country.Can be used as all-around man, asIcan be a shipping clerk, States and are interested in a live proposition,salesman, repair man, assembler, delivery man; willing to Record Racks for Sale work, not afraid of hard work or long hours.Address either as a side line or as your main line, we "Box 520," care The Talking Machine World, 373 Fourth 500 -foot wood verticalstyle.We in- have an interesting offer.In answering state Ave., New York. stalled horizontal style in our new whole- territory now covered. Address "Box 522," POSITION WANTED-Experienced cabinet factory manager and designer wishes to make a change.Thoroughly salestore.Will sell old equipment at care The Talking Machine World, 373 Fourth familiar with up-to-date methods.Forty years old.Highest reference.Now employed.Address "Box 521," care The $2.50 to $6 per lineal foot, most sections Ave., New York. Talking Machine World, 373 Fourth Ave., New York. 8 feet long. When painted best sections POSITION WANTED-Mechanic with 15 years' experi- POSITION WANTED-By wholesale phonograph and ence constructing and repairing phonographs of all makes, are good enough for highest class re- piano salesman. Open for position to travel east of Chi- part of years with Victrola line, with one of the largest tail department.Cost to produce to -day cago. Held last position 2.4 years.Phonograph position music houses inthis country desiresto make achange. preferred.Best of references.Address "Box 536," care Capable executive, thoroughly efficient with modern methods. in excess of $12 per foot. The Talking Machine World, 373 Fourth Ave., New York. Can furnish the very best of references.Address "Box 514," care The Talking Machine World, 373 Fourth Ave., POSITION WANTED-Salesman ortuner. Highest NEAL, CLARK & NEAL CO., references. Capable branch house management or piano, New York. 778 Washington St., Buffalo, N. Y. talking machine or musical instrument department.Age 42. WANTED-Position assalesmanordepartmentman- Salary and commission.Address "Box 537,"care The ager by. A-1 Victor man, 26, married.At present in charge Talking Machine World, 373 Fourth Avenue, New York. oftalking machine departmentoflarge Western music house. Sixyears' experienceinVictrola-business, doing POSITION WANTED-Talking machine salesman, five SITUATION WANTED-By an experienced talking ma- buying,newspaperadvertising,windowtrimming. Can years'experience. Insidepositionlargecitypreferred. chine man, experience of ten years, Europe and United furnishthereferences you want.Prefer town westof Familiar with allwell known machines.References.Ad- States.Has been doing work for some large manufactur- Chicago of not less than 25,000.Address "W. N.," care dress "A. P. 2," Talking Machine World, 209 So. State St., ing concern-live salesman; mechanic.Address Universal The Talking Machine World, 373 Fourth Ave., New York. Chicago, Ill. Talking Machine Co., 5021 Baltimore Ave., Philadelphia, Pa. POSI 110N W AN I ED -1 horoughly experienced Phono- graph and Record salesman for either road or managing WANTED-Thoroughly experienced,aggressiveEdison, SITUATION WANTED-Salesman, live wire, special ex- establishment, can vouch for seventy-five thousand dollars Victor and Columbia manager isopen to manage depart- perience in foreign records.Knows the business from A gross business per annum, now with leading company, high- ment.Any location.Success guaranteed. Address "J. to Z.Address. Universal Talking Machine Co., 5021 Balti- estgradecredentials.Address G.H.Coryell,Saratoga L. 8," care The Talking Machine World, 209 South State more Ave., Philadelphia, Pa. Hotel. Chicago. Ill. St., Chicago, Ill. OCCUPY NEW COLUMBIA QUARTERS pair room is also on the first floor.The entire G. H. McHugh, who was for four years con- second floor is given over to offices and displaynected with the Church-Beinkamp Co. and for New Wholesale Department of Columbia Co.room for Grafonolas and promotion ideas.Thetwo years in charge of their Columbia depart- in Cincinnati Well Equipped to Meet Growingthird floor is used for the record department, ment,isnow connected withtheColumbia Demands of Trade in This Territory where they have well-equipped and properly - Graphophone Co.He willbeinchargeof arranged bins for the storing and handling ofpromotion work and willvery soon make a CINCINNATI, 0., July 10.-The Columbia Grapho- three hundred and fifty thousand records.The tripvisitingColumbiadealersintheCin- phone Co.is nowlocatedina splendidly - fourth,fifth and sixth floors are used for the cinnati district.His past experience has well equipped,six -story buildingat427-429 West storage of Grafonolas. The building is equipped fitted him for his work. Fourth avenue.This new location isfor theAvth electric light, elevator and complete mod- BusinessattheColumbiaretailstorehas wholesale business alone.The business of the ernfixtures. Manager Dawson seems tobe shown a remarkable increase in the past two Cincinnati branch has increased to such an ex-quite happy in his new offices. or three weeks.The retail department and the tent larger quarters were made imperative. The Many dealers from over the Cincinnati ter-Dictaphone department remainedattheold firstflooris used for checking in and check-ritory have been visitors to the local Columbia location,117 West Fourthstreet,whilethe ing out stock as it is received from the factory. headquarters recently.Without exception theywholesale department moved to new quarters. and as itis reshipped to customers.The re-look forward to an unusual trade this fall and The outlook for the fall trade is excellent, pro- winter. They are placing heavy orders for goodsvided sufficient stock can be procured. inthehopethatshouldtransportationshut CI-IUBERT them off later they will be ready for it. The heavy pa per Record Delivery means protection PHONOGIWII the button and cord Envelopes mean speed - You SHELTON ELECTRIC Safe - Swift - Secure can wait on more RECORDS customers. PHONOGRAPH MOTOR Bring out YOUR The greatest series of 75c. records ever made. OWN NAME. We have increased our factory facili- Every time an 10 -INCH DOUBLE SIDED tiesto handle thedemand for the envelope leaves your ALL STARS ALL SELLERS Shelton Electric Motor, and are store,let the adver- now ready to make prompt deliveries. tisement on ittake New list by 15th monthly. your name to the Write for our Special Agency Proposition homes and bring new Dealers, write for list and prices trade. The advertising more than pays for the envelope. BELL TALKING MACHINE COMPANY SHELTON ELECTRIC CO. Write for samples and prices. 44 WEST 37th STREET. NEW YORK 30 East 42nd Street, NEW YORK Lewis C. Frank, 694 Book Bldg., Detroit JULY 15, 1918 THE TALKING MACHINE WORLD 99

2 GRESHAM BUILDING, BASINGHALL STREET E. C., LONDON, W. LIONEL STURDY, MANAGER. Proposed Luxury Tax Legislation a Much Dis- A London contemporary figures on the basisapplied to our trade,itis more than probable cussed Topic-The New Association of Gramo-of 20 per cent. as the average amount collect-that manufacturers will allow the dealer a rebate phone and Musical Instrument Traders-Sym-able under the luxury tax proposals, and reckonsfor the tax and increase the retail price of their pathy for Columbia Co. on Destruction of thecontributionofthegramophonetraderecords, taking into consideration the persistent- Factory by Fire-Some Interesting Recordat this rate as somewhere in the neighborhoodly meteoric cost of all materials. Lists-SwissMotorsforAmerica-Musicof £100,000.In reality, and assuming that the The New Association of Gramophone Traders Trade Men to Meet in Convention-Informa-tax is imposed on gramophone and record sales, The need for a close co-ordination of effort tion Regarding Goods Furnished to Military itis likely to be slightly less than this. esti-among musical instrument manufacturers be- and Naval Forces-Other News of Interest mate.The actual amount proposed is one -sixthcomes more and more apparent in view of the of the selling price, to be collected from theeconomic changes and developments that will LONDON, ENGLAND, E.C., June 25.-The mainseller by means of stamps, presumably some-certainly eventuate as a result of the general up- subject of interest in gramophone trade circleswhat onthelinesof patentmedicine dutyheaval of traditional national policies through- during the last few weeks is that relating to the stamps.Beginning at two -pence in the shillingout the world.As things are measured these proposed luxury taxlegislation. Itis now(articles of less than one shilling in value aredays, one minor though not unimportant out- pretty generally agreed that our industry willexempt) the luxury duty scale of taxation willcome of the war has been to mould the mentality probably be included if the tax revenue there-rise proportionately up to 10/- for every threeof man along channels of thought more suscep- from islikely to be justified, cost and troublepounds. tible to liberal ideas, and to the exclusion of of collection considered.The Government Com- It cannot be too clearly made known that, de-insular prejudice.There prevails a broader mittee, which has been empowered to presentspite all the speculation which is rife, the articles outlook-a wider appreciation of those things a report on articles that may reasonably be de-which may be liable to the luxury tax have notwhich only a liberal conception can possibly fined as pure luxuries, is said to be making rapidyet been officially defined.The value of anybring to fruition.Hence, the general recogni- progress inthe examination of data and per-article for the purpose of taxation will be thetion of pre-war commercial weaknesses, which sonnel.Anyway, itis not thought likely thatprice it might be expected to realize if sold inallowed us to foster a career of petty jealousy thisimpost can come intoeffectfor somethe United Kingdom to a person other than aand competitive rivalry among ourselves, to the months yet, as a separate bill would have to pass dealer.Two or more articles of the same kindgreat advantage of our present enemies. Never the House firstly.This may read consolatory,imported in one package or case are for the pur-too late to mend, it is good to observe the grad- though itis quite within the bounds of possi-pose of valuation to be reckoned as one.It isual but sure awakening inthe trade to the bility that some method (difficult though it be)certain that the Finance bill will embody a num- urgent importance of unity in thought and ac- may be devised to render the tax partly retro-ber of exemptions, as in the case of an articletion.To that end the Association of Gramo- spective from a given date.It is said the Gov-imported by a dealer for sale(?), or sent out forphone and Musical Instrument Manufacturers ernment has accepted a suggestion from Sirrepair and returned to the sender, or imported.and Wholesale Dealers (what a terrible title it Charles Henry providing that the luxury taxby someone staying in the country for not moreis, to be sure) has been established.Its sole shall not be levied on articles purchased for im-than a month and re-exported by the same per-aim is the interests of our industry; the develop- mediate export and that a countervailing dutyson, or purchased before the appointed date. ment of the trade and its protection-present should be imposed oil imported articles similar So many considerations enter into a matterand post-war. in character to those which are subject in thisof this kind that it were idle to speculate be- Providing-and I am glad to learn it is so- country to the tax.A most important clause,yond a reasonable limit as to the effect of suchthe association throws open its membership to as all will agree. a tax upon the gramophone industry.If itis (Continued on page 100) `His Master's Voice' -the trade -mark that is recognized throughout the world as the HALL -MARK OF QUALITY

Branches Agencies

AUSTRALIA: S. DENMARK: SkandlnavlskGra mtnophon -A k - Ho: Inane & Co..Ltd.,Sole eseiskab, Frihavnen, Copenhagen. Concessionariesor The Gramophone Company, Limited, 163. Pitt Street, Sydney. "His Afaster'e Voice" Copyright FRANCE: Cie.Francaise du Gramophone, 115 Boulevard Richard Lenoir, Place delaRepub- NEW ZEALAND: Gramophoolum, Ltd., 118-120 lique, Paris. Victoria Street, Wellington. Thisintensely human pic- SPAIN: Compadia del GramAtono, 56-58 Elairues, SOUTH AFRICA: Darter & Sons, Post Box 174, Barcelona. Capetown; Mackay Bros.. Post Box 251. jobaunes. ture stands forall thatis burg; Mackay Bros. & McMahon. Post Box 419. SWEDEN: SkandlnavlskaGrammophou-Aktie- Durban; Ivan H. Haarhurger, Post Box105, bolaget, Drottolog Gatau No. 47, Stockholm. Bloemfontein; Franz Moeller, Post Box 108. East best in music London; B. J. Ewins & Co.. Post Box ft Queens- RUSSIA: The Gramophone Co., Ltd., 45, Nevsky town; Handel House. Kimberley; Laurence & -it is the " His Master's Voice Prospect, Petrograd (Petersburg); No. 1 Cope, Post Box 132, Bulawayo; The Argus Co., Solyanka, Solyanol Dvor, Moscow; 9, Golovlusky Salisbury. trade -mark, and it brings to you, Prospect,T1131s;Nowy-Swlat30,Warsaw;33. Alexandrowskaya Ulitsa, Riga; H Mlchallovskaya EASTAFRICA: Bayley &Co., Laurens° no matter where you are, the Ulitsa, Baku. Marques. HOLLAND: American Import Co.. 22e, Ameterd INDIA:The Gramophone Co.,Ltd..139,Bal- Veerkade. The Hague. very best music of every kind, liagbattaRoad, Calcutta;7,BellLane.Fort, sung and played by the world's Bombay. ITALY: A. Rossi & Co., Via Greilei 2, Miles. EGYPT (Also for the Soudan. Greece and the greatest artists- the greatest Ottoman Empire): K. Fr. Vogel. Post Box 414, Great Britain : Alexandria. singers, pianists,violinists,o r - chestras and bands-all enshrined in the unequalled " His The GramophoneCompany, Ltd. Master's Voice records HAYES - MIDDLESEX - ENGLAND 100 THE TALKING MACHINE WORLD JULY 15, 1918 FROM OUR LONDON HEADQUARTERS-(Continued from page 99) REX GRAMOPHONE CO. all firms, large and small, within the definition craluse by which theparticular association are making a Specialta of of itstitle, without unreasonable restrictions,would be easily recognized, followed by a sub- this trade newspaper is out to wholeheartedlytitle?Subdivision certainly seems the best plan EXPORT support such an excellent cause. These col-in this case, and I suggest the committee of the in umns have always been open for the ventilationnew association might reasonably giveit con- Horn, Hornless & Portable Disc Machines sideration. of important interests affecting the British mu- REX GRAMOPHONE CO. 2 Elizabeth Place sical instrument industry, and ifI take a per- The association is for British subjects only, Rivington Street, LONDON, E.C. 2 sonal interest in the fortunes of the new asso-and its main object is the protection of British Cable Address Lyrecodisc, London.' Enquiries Solicited ciationitis not a little due to the fact that Itrade interests.This suggests as the chief title have consistently advocated for years past the-"The British Music Trade Protective Asso-though nothing definite can yet be stated, itis formation of a central body along the lines ofciation."In that title is embodied the main at-hoped that this may not be long delayed. the present effort. Itis,therefore, a greattributes of the nature, aims and objects of the The trade adopted a loyal and sympathetic pleasure to learn, in conversation with one of society. attitude, as was to be expected of Britishers. the governing members of the association, of Dealers and the War Generous competitors freely offered their as- the intention to adopt a liberal open-door policy Too much importance cannot be attached tosistance as soon as the news was known, while and not to exclude membership from any firm,the necessity of furnishing all information askedprinters placed their whole resources at the com- however small .or whatever its trading methodsfor from dealers as to goods supplied to H. M. pany's disposal for reprinting record labels.For are-alwaysprovidingthosemethodsare Forces, hospitals,etc. The record manufac-the moment, while it is impossible to say when straightforward-that may be rightly entitled to turerscirculate, throughtheirfactors,small further deliveries of records can be made,it subscribe. forms asking for these details to be furnishedis hoped that the company will shortly be in a Good progress is being made, and membershipeach month, the forms being returnable to fac-position to offer a limited service, and arrange- is increasing to a gratifying extent.A general tors. Itisimperative that dealers give thements to carry on are already well in hand. recognition of the important value of the aimsutmost attention to doing this.At any time aMeanwhile, we feel assured the company may and objects of the association will the moresituation might arise when thisinformationrely upon the loyalty of their dealers.Factors quickly result from publicity in the trade press.would be called for and serious issues mightare asked to distribute their stocks of records as All interested must become actual students ofhang in the balance as a result.Dealers receiv-evenly as possible, and pending receipt of new the principle involved; thus to carry'convictioning these forms should complete and sign themissues Columbia dealerswilldoubtless make and instil a rigidly determined policy, developedregularly each month and return them to theirevery effort to push the sales of their present and co-ordinated along lines that will make forfactors.Laxity in this respect may recoil uponstocks.

trust in one another, an honest faith to act inthe heads of those responsible.We refer to The Gramophone at the Theatres all circumstances open and above board, as laid this somewhat strongly, asitis evident that The almost general use of the gramophone in down and thought desirable by the committeesome dealers do not appreciate its significance,theatrical plays is not so widely known as one for the common good.If, as I believe, mem-and we have heard of several cases where dealerswould think. "Not counting the many per- bers will adopt the practice of taking largehave plaintively and stupidly asked:"Is thisforinances where it plays a part in view of the views, consistent with the legitimate policy ofreally necessary month after month?It is such audience, says Leyden College in "The Voice, "I their business, in contradistinction to purely in-a nuisance!" could mention fourteen produCtions in the West dividualistic opinion, the betterment of the tradeA License to Export From America NecessaryEnd of London, where bands 'off stage'-orches- as a whole is assured, and its interests preserved, It has been made known here that exporters in tras in the ballroom-caroling of birds-shouts to the exclusion of foreign monopoly.The the United States who desire to send goodsof crowds, etc., are all the work of specially period of reconstruction is now; not to -morrow.to the United Kingdom on private account must made records.The effects are better obtained, Let us remember that, and support the new as-first obtain the approval of the British War Mis-and, of course, there is the economical side in sociation unselfishly and liberally. There ission. these times.The gramophone is a permanent much to be done; let us do it! Disastrous Fire at the Columbia Factory property at most theatres."It would indeed be An Opening for Gramophone "Doctors" Regarding the serious fire which broke out ata long story to cover the many diversified char- Indrawing attentiontothegramophone1 o'clock Sunday morning, May 19, at the great acters played by this most wonderful of all mu- mechanism casualties at military hospitals, restColumbia factory, Bendon Valley Garratt Lane,sical instruments! camps, recreation huts,etc., a writer in TheWandsworth, about which I cabled The World This Year's British Music Convention Daily Express says:"If there are any men orlast month, it appears that the only person on The eighth annual convention of the British women with some knowledge of the mechanismthe premises was the night watchman, who hadMusic Industries is to be held on June 26 and 27 of the gramophone, and a little spare time, theymade his rounds some half an hour or so be-at the Connaught rooms, London.Owing part- might well take up the job of repairing hospital fore.He was in his watchman's box when thely to so many members of the trade being on na- casualties among gramophones.I know of afirst intimation of anything wrong was the elec- tionalwork, and to other circumstances for number lying useless in various hospitals whichtric light failing, and a moment later a burst which war conditions are responsible, the period only need a few minor repairs by sonie one withof flame through the door of his box.He hadof the convention has been reduced from the the requisite knowledge and implements. just time to telephone the Fire Brigade andcustomary four days to practically one day, al- Wanted: A Short Descriptive Title make his escape. though sectional meetings will probably be held "The Association of Gramophone and Musical It is described as London's most serious fireon the second day.The program isafairly Instrument Manufacturers and Wholesale Deal-this year, and thefirstbrigade callof 1918.wide one considering the limited time available, ers" is generally conceded to be unduly lengthySome 160 firemen are saidto have been en-but is singularly devoid of subjects current to and cumbrous in expression.What is wantedgaged on it.The damage is estimated at £30,-the interest of the trade, as, for instance, the re- is a concise title that will convey, if possible, 000.Every part of the factory is a total wreckcent legislation in connection with the luxury not only the object but also the nature of theexcept, by a stroke of luck, the vault containingtax proposals, which will probably directly af- association.To embrace such a large thoughtvaluable master matrices.This, itis believed,fect the music trade.Of immediate concern, inone shortsentenceisobviouslydifficult. will enable the company to resume operationstoo, are the questions of labor and the supply Why not then a brief descriptive title for gen-as soon as arrangements can be made, and. al- ofrawmaterial. Thesepertinentsubjects

CABLE 'PHONOKINO. LONDON'S EDISON BELL \ GRAN'OPHDOIWE RtooRDse ARE THE GREATEST VALUE FOR MONEY PRODUCED IN GREAT BRITAIN TEN INCH DOUBLE SIDED NEEDLE CUT PLAY ON ALL GRAMOPHONES Catalogue contains 4000 Titles by the Premier Artistes, Instrumentalists, Orchestras and Bands of the British Empire

DEALERS PREPARED TO DO BUSINESS ARE INVITED TO COMMUNICATE WITH Proprietors and Manufacturers, J. E. HOUGH, Ltd., 62 Glengall Road, London, S. E. 15, England JULY 15, 1918 THE TALKING MACHINE WORLD 101 FROM OUR LONDON HEADQUARTERS-(Continued from page 100) ought to be down for a full debate before the From the foregoing it will be appreciated that largest possible meeting of traders. On thethe Guardsman record has reached a very high Soundboxes principle of free and open discussion much goodstandard of quality, and Ican commend these might be expected from an introduction of theserecords to all oversea traders desirous of carry- IF you are after a genuine offer of first-classBritishlineof gramophone debatable questions, and itis a pity that theying a soundboxes,you'll do well to have not been included on the program. records. H. J. Ryalls is to propose what appears to Swiss Motors for America communicate with us immediately. be the only resolution of real practical value, As may be generally known there are certain We have tens of thousands of perfect to the effect that "the meeting petitions therestrictions upon the quantity of goods that can soundboxes,fittedwiththebest Government to prohibit the import of all Ger-be imported by this country. Gramophone firms qualitymica.Confidently recom- man pianos (we suggest the more 'generic termare for this reason two-thirds short of the re- mended for cheaper machines, ab- 'musical instruments' should be adopted-Edi-quired quantity of motor supplies.I learn now tor) into the United Kingdom, or failing that tothat America will benefit by the exportation solutely reliable and give excellent impose a tariff of not less than 50 per cent. ondirect from Switzerland of large supplies of the reproduction. Pricetoclear all musical instruments imported into this coun-excellent motors made by Messrs. Mermod $50 per gross, F. 0. B. London. try from enemy sources." Freres.The handling of this line has been en- The Guardsman June -July Program trusted to the Sterns Mfg. Co., 19 City road, Orders for less than gross lots not accepted A finely representative list typical of Guards-London, E. C., who have secured the sole sell- man qiiality is that for June -July issued by theing rights for the United States.In recent con- Invicta Record Co., Ltd. An exceptionally wideversation with the writer the head of this con- Wire "Knotoslepe, London". and choice variety of vocal and instrumentalcern, D. Sternburg, said:"\Ve anticipate doing a records are itemized, there being no less thanlarge trade with this splendid line of high-grade Vi. H. Reynolds (1915) Ltd. sixteenten -inchdoublerecords,andeight motors, of which there are several models- 45, City Road, London, E. C. twelve -inch. Theten -inchvocalscomprisesingle and double spring, and to this end have many of the latest hits by reputable artists, andalready opened up negotiations in the States. Write for new illustrated of the instrumental numbers special mentionA central distributing depot will soon be estab- Complete Catalogue should be made of selectionsI and II, "Binglished in New York, where we can take care of Boys on Broadway," magnificently rendered bylarge orders on prompt dispatch.Owing to the the Regiment Band of R. M. Scots Guards, whichnumber of ships in ballast that return to thehave to close, as the principal, Captain Potter, well-known organization is also responsible for States, no great difficulty is anticipated in thehad been "out" since the beginning of the war. other leading plays, as, for instance, "Pamela,"transit of large consignments, and we are nowThree months' exemption was granted. and "Bubbly" selections.In addition the Scotsquoting accordingly on the strength of early de- "The Decca" on Active Service Guards Band give some stirring reproductions of livery." Barnett Samuel & Sons, Ltd., this city, have military marches. "My Task" and "The Old Merinod Freres motors are favorably knownissued two attractive booklets containing several Times Are Coming Back Again" should prove among the British trade to be highly satisfac-photographs of "the Decca" (the service port- a favorite record; itis by Miss Bessie Law- tory.Fitted with worm and pinion -geared drive,able gramophone) in actual use at the front. rence, a contralto of exceptional merit.Record theyaresilentandtruerunning,precision These splendid pictures depict as nothing else No. 827 carries two sentimental items as violin made and throughout of excellent workmanship.the mine of enjoyment which our war -worn sol- solos by W. G. Cookee, with pianoforte accom-Pending the establishment of the American of-diers obtain from a little music.It is good to paniment; while last among the ten -inch seriesfice, inquiries should be addressed to the Sternssee them around the Decca, their faces wreathed but not least is a contribution by the Band ofMfg. Co. as above.An announcement to thein smiles of boundless pleasure. the Honorable ArtilleryCo., whose brilliantAmerican trade appears elsewhere in this issue. Women in the Record Factories playing of "Sons of the Brave" and "Forward" A Record Jump in Value Apropos the replacement of men by female marchesisdistinctlywellrecordedbythe Owing to the general scarcity of good gramo-labor in our record and other factories, it is in- Guardsman people. phones, it is not perhaps surprising that valuesteresting to learn that 95 per cent, of the work The eight twelve -inch double records are ofhave gone up to an exceptional extent.Ja,ke in the "His Master's Voice" record -pressing de- highquality,specialattentionhavingbeen Graham, one of the largest dealers in Liverpool,partments is now performed by the fair sex.Of given to both the artistic and manufacturing at-cites a case in point.A No. 6 "His Master'sthe men employed all are either over military tributes.Let the titles and artists speak forVoice" model was advertised for sale recently atage or have been rejected as unfit for service. themselves-"CasseNoisette," "Waltz ofthea local auction mart, which he had sold three andSuch a small percentage suggests that Hayes Flowers, Dance of the Sugar Plum Fairy," bya half years ago at the usual figure, .8 guineas. must be a very healthy place, or that the atmos- the Band of H. M. Scots Guards; "Faust," bal- It realized the startling price of 26 guineas, withphere of pressing rooms is not so unhealthy let music, parts 1, 2, 3, 4, 5, 6 and 7 on two dou-an album of records!As Mr. Graham says:"I to work in as is generally thought.It speaks ble records magnificently rendered by J.H. came away with my tail between my. legs, while well for the supervision and arrangements of a Squire'sKarsinoSymphonyOrchestra;the `the good old dog' cocked his head a little higher modern factory where thefirstconsideration, "Pen d'Amour" (sunginFrench), andthe to know that he is held in such high esteem." as practiced by this company, isto insure for "Spanish Serenade"-"Lolita" (sung inItalian), Military. Endorse Importance of Music Trade the employes healthy surroundings and cleanly by Signor Angelo Roselli, tenor; "La Traviata, During the hearing of an appeal by the man-conditions. Rigoletto"-"Questa 0 Quella," both sungin ager of G. Potter & Co., before the Aldershot "His Master's Voice" by Bart Kennedy Italian by Signor Roselli; "The Lost Chord" andTribunal,aletterdatedinSeptember,1916, Under the above caption, the_ current issue of "The Better Land," by Miss Ethel Toms, con-was put in from the assistant military secre-"The Voice" contains a most interesting and tralto; and parts 1, 2, 3 and 4 of the "Fringestary, war office, that "The work carried out ininspiring article by the well-known descriptive of the Fleet" (words-Rudyard Kipling; music,-supplying and maintaining instruments for armyjournalist and author, Bart Kennedy.It repre- Sir Edward Elgar), sung by Frederick Taylor, bands is of military importance."It was statedsents a fine eulogy of the gramophone on active baritone, with pianoforte accompaniment. thatif the appellant went the business would (Continued on page 102) GUARDSMAN RECORDS REGISTERED 10 inch and 12 inch Lateral Cut We can ship you immediately, any quantity of Records : BANDS ORCHESTRAS INSTRUMENTAL SOLOS VOCAL SELECTION OF AMERICAN AIRS including, "Marching Through Georgia"-"Dixie"-"Arkansas Traveller --"Red, White and Blue"-"Star Spangled Banner," etc., etc.,Recorded by Full Regimental Band of H. M. SCOTS GUARDS. Get Ready Now for the Big Trade coming and have THE FINEST RECORDS of THE FINEST TITLES at THE FINEST PRICES Apply for Lists and Prices to INVICTA RECORD COMPANY, Ltd. Cables: Duarrab, London 1 New Ion Yard, London, E. C., England TRADE MARK 102 THE TALKING MACHINE WORLD JULY 15, 1918 YE "POPULAR" RECORDS Double -Sided Superb Needle Cut "Lateral" LONDON'S LEADING VALUE!!! from SCANDINAVIA to PATAGONIA "OUR POINTS") Have Attracted Keen Overseas Houses AND THE PRINCIPAL SET OUT BELOW EAST and WEST MARKETS of the WORLD POINTS tt Repertoire Apprux 2,000 Titles Superb Selection, Bands and Orchestrals a.-- Lightning Shipments under Government Ex- REMEMBER You Can Have CLOSE QUOTATIONS port License For 5,000 Lots and up Your Selection or a Sample aa-). Packing by Experts 1,000, 750o "Bands and Orchestrals." Rock Quotations "Always" F. 0. B. London Address:SOUND RECORDING CO., Ltd. CABLES "Grammavox" We attend tu all Insurdric... "it Requested" EXPORT DEPT., 18-19 Swallow Street London to Buyers A/c Piccadilly, London, England QUOTATIONS CABLED FREE .0,-. Our Shipping Services, this Side FREE

FROM OUR LONDON HEADQUARTERS-(Continued from page 101) service; its wonderful-almost divine-power ofing the supplies which, great as is the factory people.The series of records carrying the best healing and comfort toour soldiers. "Thisoutput, cannot outstrip, let alone keep up withmusical items from thisdelightful play have glorious voice that contains the myriad voices!the demand.Recent issues comprise the pop-been recorded by the original artistes exclusive- 1 tlives with our soldiers, cheering and inspir-ular "hits" and standard titles,vocal and in-ly on "His Master's Voice."Other recent is- ing them.It helps them to carry on-to live strumental.Oversea traders should obtain lit- sues comprise the cream of music from London's through dark, strange, fateful, terrible days.It erature and all particulars of trading from J. E.leading musical plays, and indeed it might truly calms them when they are sad.It evokes ten-Hough, Ltd., Glengall road, Peckham, London.be said that what isn't on "His Master's Voice" der memories.It brings to them pictures and Louis Sterling Back From America records is not worth hearing. visions of home.This splendid voice!"Truly, Looking very well after his trip across Mr. The Industrial Reconstruction Council a spiritual-a national necessity! Sterling, manager of the Columbia Graphophone A press announcement makes known that ap- A Good Opportunity for Oversea Buyers Co., Ltd., reached England safely on June 16.plication has been made to the Board of Trade For a number of years past the Sound Record- The voyage was, as things go these times, un-for a license directing an association about to ing Co., Ltd., has been cultivating the suffrage eventful.It is good news to learn that the talk-be formed under the above titleto be regis- of -overseatradersfortheir"Popular" anding machine businessinAmerica maintainstered with limited liability without the addition "Grammorox" seriesof records throughthe progress, and Mr. Sterling tells me that he wasof the word "Limited" to its name. columns of this trade newspaper.An increas-very much impressed by the remarkable volume The objects for which the association is pro- inglY good export business is the result.Itof trade under way, notwithstanding thedi- posed to be established are: is due to the company's close study of their version of much labor and material to war work. (a) To promote and protect the British home customers'requirements,and,inpart,we News Items From "His Master's Voice" Co. and overseas dominions and foreign trade and mightbepermittedtosay,totheworld- Partly in order to give their dealers an oppor-commerce and the manufacturers of the United wideinfluentialcirculationofthisjournal.tunity for a closer concentration on the sale of Kingdom. Whatever the reason, the fact that this firm'ssome of the splendid records previously issued, (b) To assistinthe promotion ofefforts, records are so much in demand, is sufficient in-and which the public are apt to overlook unlesswhether by the Government or otherwise, to dication of the good value offered.A typicalreminded, no June list has been published bybring together representatives of capital and example is provided by the latest program ofthis company.Most dealers have a stock oflabor for the advancement of trade. "Popular" records.It consists of a remarkablethese choice old titles, and the absence of new The other objects of the association are set variety of vocal and instrumental titles of cur-records for once will help to considerably re- out in extenso in the memorandum of associa- rent interest.As, for instance-"Bing Boyslieve the situation. tion, a copy of which may be inspected at the on Broadway," "Good-bye-ce," "Roses of Pi- "Yes, Uncle," the Princess Theatre success, isoffice of Messrs. Kimber, Bull, Howland, Clappe cardy," "God Send You Back to Me" and dozenslisted as a special by the "His Master's Voice" & Co., 6 Old Jewry, E. C., 2, London. of others too numerous to mention.The Sound Recording Co., whose announcement willbe found elsewhere inthis section, invite corre-PERMITS LICENSING OF TALKING MACHINES FOR EXPORT spondence with large buyers overseas, and forWar Trade Board, in Recent Announcement, Intimates That the Sending of Talking Machines their part promise to submit close quotations, and Pianos to European and South American Neutrals Will Be Encouraged exercise care in packing, and arrange for dispatch as promptly as possible.Itis, by the WASHINGTON, D.C., July 3.-There has just arenot demanded by the war program of way, interesting to learn that consignments havebeen announced by the War Trade Board some America and its allies.Ships which bring ni- for the most part found their right destination.important rulings of direct interest to the mu-trates and other war necessities from South So the Hun pirates, you see, do not have it all sicalinstrument manufacturing tradeinthis American nations can carry such cargoes on their own way! country, concerning the exportation of many ofthe home trips. J. E. Hough, Ltd., Study Welfare of Staff the less essential commodities to European neu- By the adoption of the policy of more free- During the course of a recent visit to the great ti al nations, which it is believed will accomplish dom in granting licenses for the export of less Peckham works of J.E. Hough, Ltd.,I wasmuch in the effort to destroy the commercialessential commodities to the European neutrals very much impressed by what I saw pertainingrelations between Germany and these countriesand South America, itisfelt that a long step to the welfare of the staff, of which, as is quiteand at the same time have excellent effect uponwill be taken in establishing America as a lead- the thing these days, women and girls wereAmerica's trade balance and on the present un-ing participant in the world's commerce. New inthemajority. The gradual change overfavorable rate of exchange. trade relations, in the case of South America, from male to female labor creates different con- In the official announcement to -day contain-will, itis believed, be built up, which Germany ditions and, of course, necessitates *perhaps aing the list of articles for which export licenses will finditdifficult to encroach upon after the closer study of the needs and interests of the would hereafter be considered "European Hol-war. workers. In this regard, Messrs. Hough haveland" and "Denmark proper" are mentioned. Exports must go in tonnage controlled by the evinced a keen perception by the installation ofThe general program, however, isof a muchneutral nations, and which will not in any way a well-equipped canteen of decidedly homely as-v;ider scope.Unofficial advices have been re-conflict with the war program of the Allies, pect, where can be purchased a substantial mealceived herethat an understanding has beenand all trade relations will be absolutely con- of several courses at an extremely moderatehad withSweden, Norway, Switzerland andtrolled by the laws which have been adopted figure. Spain, whereby they also are to receive the lessto prohibit trade which might aid German finan- At the same time a run round the firm's spa-essential commodities contained in the list ascial or business interests in European neutral or cious showroom is decidedly interesting.Herepart of general agreements which have recentlySouth American countries. was attractively displayed hornless, cabinet and been adopted. The speciallistof commodities for which exterior -horn instruments in goodly numbers, In dealing with South American nations also,export licenses will be considered by the War fitted and constructed with the best materialsfavorable consideration will be given, itis un-Trade Board includes musical instruments, obtainable, and priced at reasonable figures. derstood, to applications for license to exportcept when composed entirelyormainly of In the record domain the Winner disc is asthese less essential commodities when tonnage metals.Pianos, phonographs and phonographic popular as ever, the only trouble experienced be-is available, and itis shown that the articlesrecords are specially mentioned as acceptable. JULY 15, 1918 THE TALKING MACHINE WORLD 103

detail sectional view showing the guide for the tracker point rod and also means for attaching LATEST PATENTS RELATING TO TALKING a different point to the rod. SOUND CONVEYER FOR TALKING MACHINES.-Al- MACHINES AND RECORDS bert A. Huseby, Chicago, Ill.Patent No. 1,261,- 541. This invention relatestoimprovements in WASHINGTON, D. C., July 8.-TALKING MACHINE ative position in connection therewith.Fig. 2sound conveyers for talking machines, and the MEcHANISM.-ArchieE.Parnall,Chicago,Ill., isa plan view of the reproducing mechanism,chief purpose or object of the invention isto assignor to Frank W. Williams, same place.of the goose -neck, a portion of the taper toneprovide a sound conveyer that shall be capable Patent No. 1,263,279. arm, and showing an edge view of the attach-not only of playing both laterally and vertically ment.Fig. 3 is a central longitudinal section of This inventionrelatestotalkink machine cut records, but of playing each of thesaid mechanism. a portion of the tone arm box, or cylinder, andtypes in the most scientifically correct manner One of the objects of the invention is to pro- to secure the purest and most perfect repro- vide an improved connection between the tone duction of the record by the machine. arm and amplifier which will be simple in con- In Letters Patent No. 1,198,636, granted Sep- struction and durable, and which will permit tember 19,1916, there was disclosed a sound movement of the tone arm about both vertical conveyer comprising a lower, generally upright and horizontal axes. Figure 1is a vertical sec- portion having a downwardly and forwardly curved form, and an upper, generally horizontal tone arm portion rigidly mounted on and secured to said lower portion, the entire structure being supported, with capacity for lateral swinging movement, on a single horizontal pivot the axis of which is coincident with the center of the vertical delivery mouth of the lower portion of the conveyer.It has been found that tion through a talking machine; Fig. 2 is a de-the inner end portion of the longer portion ofa sound conveyer of this construction is excel- tail sectional view substantially on the line 2-2the goose -neck, and showing the method oflently adapted to the playing of disk records of of Fig. 3; Fig. 3 is a detail sectional view sub-attaching the device in operative position.Fig. the laterally undulating groove type by reason stantially on the line 3-3 of Fig. 2;. and Fig. 44 is a perspective view of the attachment alone.of the fact that the point of the needle travels is a horizontal sectional view on the line 4-4And Fig. 5 shows a plan view of a modified form in a straight lineradially of the record disk of Fig. 2. of the attachment in operative position. while the needle itselfis always in a vertical TALKING MACHINE.-Martin Nystrom, Chicago, plane that is substantially tangential to the groove COIN -FREED GRAMOPHONE.-James W. Knights, Ill., assignor to Charles E. Osborne, same place. Hammersmith,London,Eng. PatentNo. at the point of engagement of the groove by the Patent No. 1,262,592. needle point. On the other hand it has been found 1,262,521. This invention relates to talking machines in This invention relatestoimprovements in coin -freed gramophones of the kind in which awhich a diaphragm is caused to vibrate by the plurality of gramophone records and tone armstracking of a needle or point upon. a record, and the objects of the improvements are,first,to 497 are so arranged that any desired record of the '9 plurality of records can be reproduced on the reproducetherecordedvibrationsaccurately operation of the coin -freed mechanism. and correctly; second, to provide a plurality of trackerdevicesinconnection withthedia- Figure 1is a diagrammatic side elevation of rca Z/9 part of one form of improved coin -freed gramo-phragm to enable the use of different records; Fig. 2 is an enlarged sectional side ele-third, to enable using different kinds of records phone. without in any way making a change in the ma- Fig. 3isapart vation of the opposite side; chine; fourth, to make a simple, cheap and effi- 0/ 4 cient device as well as other features. There are two known talking machine records on the market. One has the indentations representing the sound record arranged laterally or zig-zag from side to side with relation to the line of travel of the needle, and the other has such indentations arranged up and down or longitudinally with relation to the longitudinal axis of the tracker point; therefore it is necessary to have one kind or style of machine to play or t're'yW use the one kind of record and to have another kind or style of machine to play or use the plan; Fig. 4 is a part front sectional elevation;other kind of record.By the use of this inven- and Fig. 5 is a front elevation of a modification.tion either kind of record can be played or used ATTACHMENT FOR PHONOGRAPHS.-Earl W. Car- on the one machine without any foreign or dis- los, Richmond, Ind.Patent No. 1,261,904. turbing noises being perceptible. The object of the present invention, briefly This invention comprises two tracker devices, stated, is to provide an attachment for phono-one to be used on a record having the laterallythat for the playing of disk records of the ver- graphs or the like whereby the stylus or repro-.arranged indentations and one to be used on a ticallyundulating orhillanddaletypethe ducer point or needle may be operated to liftit record having the shallow and deep indenta-above described construction does not yield as from the record, or to placeitgradually intions, both of said devices being properly con- good results as are obtained by the generally used vertically pivoted tone arm swinging in a operative position in connection therewith with- nectedtothe diaphragm of the machine to out contact of one's hand with the machinevibrate the same when tracking over a record.horizontal plane wherein the point of the needle proper and to place such means inthe most Of course the one device has the tracker needletravels in an arc of a circle across the face of the record disk.The hill and dale record, of handy and available position for the accommoda- inproper positiontovibratethediaphragm tion of the operator. when tracking over a record having the later-course, imparts a vertical vibration to the whole In the management of disk phonographs itis sound box which is wholly lacking in the other necessary to raise and lower the reproducer and / type of record, and this creates a tendency for the reproducer -point or needle by simply grasp- the point of the needleto jump out of the 16 groove especially when playing records having ing the goose -neck and turning it up and down, a butthisinventioncontemplates means con- very steep or abrupt elevations and depressions; Y 11 20 said parts whereby the goose -neck // , and thistendency, asithas been found by nected to /2. 3 iA may be turned as above stated but without direct it numerous experiments, is more pronounced in contact of one's hand therewith, thereby dis- thecaseof the constructionofpriorpatent pensing with soiling the polished metal parts,ally or zig-zag arranged indentations and theabove referred to than in the case of the ver- preventing the hand of the operator from beingother device a point in proper position to vibratetically pivoted tone arm. in the way and from causing a shadow upon thethe diaphragm when tracking over a record hav- The present invention is the result of a long needle or reproducer -point when one is makinging the shallow and deep indentations. effort and search to obtain, in a talking ma- adjustments, to permit the required movements Figure 1is a view of one side of a sound box chine,asound conveyer construction which to be made more naturally, and to make thehaving tracker devices embodying the invention when equipped with a convertible sound box, operations more easy for the operator. connected thereto; Fig. 2 is a view of the op-would play each of the two types of record in Figure 1isa perspective view of the upperposite side of the same sound box; Fig. 3 is an the most nearly ideal manner and would yield portion of the mechanism of a phonograph oredge view of the same showing the construc-the most nearly perfect results. talking machine, showing the invention in oper-tion of the two tracker devices, and Fig. 4 is a (Continued on page 104) 104 THE TALKING MACHINE WORLD JULY 15, 1918 LATEST PATENTS RELATING TO TALKING MACHINES AND RECORDS-( Continued from page 103)

Figure 1 isavertical section through theresonating device adapted to be contained in Balke-Collender Co., same place.Patent No. upper portion of a talking machine cabinet, with the horn mouth or amplifier.Fig. 5is a per- 1,265,874. certain of the interior parts appearing in sec-spective view of an obstructive deflecting de- This invention relates to a cover support for tion and others in elevation; Fig. 2 is a top planvice, adapted to be positioned at the smaller end phonographs and has for itsobject the pro- view with the lid removed; Fig. 3 isa detailof the amplifier or horn mouth terminal of thevision of means for securely holding the cover view on an enlarged scaleinvertical section conduit.Fig. 6 is a perspective view of a par-in closed or opened position as desired, the through the joint between the upper and lowertitioning device employed in the sound conduitcover being readily adjustable by simply grasp- sections of the sound conveyer; Fig. 4 is a hori- at the entrance to the amplifier or resonator.ing and moving it without the necessity of man- zontal section on the offset line 4-4 of Fig. 3; SPLIT M A NDREL.-Louis G. Larsen, Bridgeport, ually disengaging latches or other parts intended Fig. 5 is a fragmentary vertical section similarConn., assignor to the American Graphophoneto hold the cover in place. to Fig. 3, but illustratiftg the locked position ofCo., same place.Patent No. 1,265,793. Figure 1is a side elevation of the device ap- the two sections of the sound conveyer; Figs. This invention relates to talking machines, and plied to a phonograph, a fragment of the latter 6 and 7 are detail views in the nature of dia-more particularly to a support for the sound. grams designed to illustrate the different rela-record tablets thereof. Itis customary with tions ofthe needle and record groove of amachines employing theso-calledcylindrical laterallycut record where thepointof thetype of record tablet to provide a mandrel hav- needle moves in a radial line and where it moves ing a slightly tapered exterior surface, the bore in the arc of a circle over the face of the rec-of the tablet being correspondingly tapered to ord; Figs. 8 'and 9 are views similar to Figs. 6fit the mandrel with such a grip that it may be and 7 respectively and illustrate the relations ofrotated thereby.In the course of manufacture the needle and groove of a vertically cut recordslight variations occur in the dimensions of the where the needle moves radially and where itsurface of the mandrel and of the bore of the moves in the arc of a circle over the face oftablet, with the result that different tablets do the record. not fit different mandrels with the same degree TALKING MACHINE SOUND BOX AND REPRODUCER. of accuracy, both as respects their relative taper -Patrick B. Delany, South Orange, N. J.Pat-and as respects their mean dimensions.Further. being illustrated insection, with the parts in ent No. 1,261,218. more, as the mandrel is usually made of metal,closed position, and Fig. 2 isa similar view This invention contemplates certain improve-its co -efficient of expansion and contraction is showing the parts in opened position. ments in talking machine sound boxes and re-different from that of the material of which the ATTACHMENT FOR PHONOGRAPHS.-George W. producers. tabletis composed.Accordingly, changes ofVan Nortwick, Denver, Colo.Patent No. 1,- As illustrated in the accompanying drawing,temperature effect different degrees of expan-266,181. Figure 1is a face view of the sound box com-sion and contraction of the tablet and mandrel. This invention relates to attachments for pho- plete.Fig. 2 is a perspective of the vibratingIt is of importance, particularly with machines nographs and its primary object resides in pro- arm detached.Fig. 3 is a section on line 3-3,that employ correction devices, that the tabletviding a simple appliance by which the needle - Fig. 1.Fig. 4 differs slightly from the illustra-shall always be placed in a predetermined posi-carrying element of the instrument is automatic- tion of Fig. 3 in that it shows the threaded en-tion with relation to the mandrel and its related ally retained in a raised position afterithas gagement between the cruciform vibrating arm mechanism. Owing to the variations arisingbeen lifted to disengage the needle from the record. ?/749: in the course of manufacture, as above indicated, and owing to different temperature con- By the use of this invention, accidental drop- ditions, a tablet frequently cannot be properlyping of the needle or stylus onto the grooved positioned upon a mandrel. without danger ofzone of the record is positively avoided, and breaking it. the arm bearing the needle may be moved across It is an object of this saidzone forthe purpose of returning the ammaimasw:=6,A.g.V ,r mandrel whereby the tablet may be properlyneedle to its original position after it has trav- gripped for rotation, and whereby it may al-ersed the zone producing groove, without dan- fiy.2r ways be properly positioned, without danger ofger of its coming in contact with the grooved 4 Ag breakage from temperature changes or from un-portion of the record and without scratching or 7 a Y3 gic.37 j- due pressure in attempting to force the tabletotherwise marring the same. to its proper position. Figure 1is a fragmentary elevation of a pho- -r2.4raWc41 A further object of this invention is to pro-nograph to which attachment is applied.Fig. and its supports having right and left threads.vide a mandrel which shall resiliently grip the Fig. 5 is a section on line 5-5, Fig. 1.Fig. 6 shows one of the gaskets between which the diaphragm is mounted.Fig. 7 is a cross section of Fig. 6. fr.1its'7453 PHONOGRAPH. --Carl Stein, Steger,Ill.,assignor to Steger & Sons Piano Mfg. Co., same place. Patent No. 1,261,174. The purpose of this invention is to provide 4713 an improved construction in a phonograph or sound reproducing instrument, particularly with respect to the amplifying and resonating devices. It consists in the elements and featurestablet only adjacent its ends, permitting ready of construction shown and described, as indi-application of the tablet upon and withdrawal cated in the claims. of the same from the mandrel.A still further2, a section taken along the line 2-2, Fig. 1.

Figure 1 is a vertical section, axial with re-object is to provide a mandrel simple in con- . Fig. 3, a horizontal section along the line 3-3, spect to the vertically extending member of thestruction, durable and easy of manufacture. Fig. 1.Figs. 4, 5 and 6 sectional views showing sound conduit, of a phonograph embodying the This invention comprises a mandrel providedmodifications of the arm of the appliance shown with a rigid central portion and relatively andin Fig. 1.Fig. 7, a fragmentary plan view of independently collapsible resilient end portions.a phonograph showing the invention as applied While the resiliency of the end portions mayto a tone arm on which the sound box and needle be provided in a variety of ways, the embodi-are carried through the instrumentality of a ments of the invention selected for illustrationpivoted goose -neck, and Fig. 8, a section taken comprise the provision of a plurality of tongues along the line 8-8, Fig. 7. .0.46 running longitudinally of the mandrel and conveniently produced by a series of saw-kerfs ex- tcnding from each end of the mandrel. To provide for resiliently gripping the tablet only at its ends, the central portion of the mandrelREPAIRS is reduced in exterior diameter. Referringtotheaccompanying drawings, All Makes of Talking Machines Repaired Promptly and Efficiently Figure 1 isa perspective view of a mandrel features of this invention, the reproducer andembodying the invention.Fig. 2 isa longi- tone arm and the record carrier being shown TALKING MACHINE REPAIR tudinal central sectional view of the same, show- AND SALES CORPORATION inside elevation and conventionally-thatis, ing A record tablet in position; Fig. 3 is a frag- without regard to details of construction.Fig. ment of a mandrel illustrating a modified em- ANDREW H. DODIN, President 2 is a vertical section at the line, 2-2, on Fig. bodiment. 176 Sixth Avenue New York 1. Fig. 3 is a section at the line, 3-3, on Fig. CovER SUPPORT FOR PHONOGRA HS.-MaTtin Ber- TELEPHONE, CHELSEA 8437 1. Fig. 4 is a perspective view of a removablested, Chicago, Ill., assignor to the Brunswick- JULY15, 1918 THE TALKING MACHINE WORLD 105

The -Booster (Lake), Fox-trot, Hotel Biltmore Dance Orchestra 12 71001I'llThink of You, from "The Rainbow Girl" II RECORD BULLETINS FOR AUGUST, 1918 (Hirsch), Medley Foxtrot, Hotel Biltmore Dance Orchestra 14 Songs of the Night (James), "Waltz," Hotel Biltmore Dance Orchestra 14 A2558'Cheer Up, Mother, NEW OPERATIC AND CLASSIC VOCAL RECORDS VICTOR TALKING MACHINE CO. Hugh Donovan and James Reed 10 Important Issue of Single Face Records, Sung by Lucien When the %Var is Over I'll Return to You, POPULAR SONGS Muratore, World Famous Tenor-Chicago Opera Co. Peerless Quartet 10 18465 They Were All Out of Step But Jim, A2552 'A Frangesa-Intro.: Vocal Chorus, 54001 Manon (Massenet), "Ahl fuyez, douce image" Billy Murray 10 (Depart! Fair Vision)-In French, Prince's Band 10 We're All Going Calling on the Kaiser, French National Defile March....Prince's Band Lucien Muratore, Tenor 12 William. "Sailor" Reilly 10 10 54002 La Marseillaise (de ('Isle)-In French, A6046*Toujours ou Jamais (Ever or Never), Lucien Muratore, Tenor 12 18474 When I Send You a Picture of Berlin, Prince's Orchestra Arthur Fields and Peerless Quartet 10 12 59057 Barbiere di Siviglia' (Rossini), "Cavatina," Part Danube Waves Prince's Orchestra 12 Italian Indianola Billy Murray 10 A2550*At the Cotton Picker's Ball-Fox-trot, Tito Schipa, Tenor 12 18480 We'll Do Our Share Peerless Quartet 10 Barbiere di Siviglia(Rossini), "Cavatina," Part Marimbaphone Band 10 2,in Italian Tito Schipa, Tenor 12 Cheer Up, Father; Cheer Up, Mother, There's a Lump of Sugar Down in Dixie-Med- Lewis James 10 25017 Se Saran Roses (When Bloom the Roses) (Ar- ley One-step.Intro.:(1) Cleopatra, (2)'N Grace Hoffman, Soprano 10 18481 Paul Revere....Charles Hart and Shannon Four 10 Ev'rything from "Sinbad," Staccato Polka (Mulder), Bring Me a Letter from My Old Home Town, Alarimbaphone Band 10 Lewis James and Shannon Four 10 Grace Hoffman, Soprano, Violin, Flute and A6047*Rose Room Fox-trot Prince's Band 12 Piano accomp. 10 DANCE RECORDS Where Those Cotton Blossoms Grow-Medley NEW BAND AND ORCHESTRA RECORDS 18472 Skeleton Jangle-Fox.trot, One-step.Intro.: (1) When You Feel a Little 20384 Marche Indienne (Sellenick), Original Dixieland Jazz Band 10 Longingin Your Heart, Tiger Rag-One.step, from "Tbe Love American Regimental Band 10 Mill," (2) The Love Mill Prince's Band 12 Original Dixieland Jazz Band 10 Turkish Patrol (Michaelis), American Regimental Band 10 18473 Smiles-Fox.trot....Joseph C. Smith's Orchestra 10 *Records marked with an asterisk are all featured in the Rose Room-Fox.trot.Joseph C. Smitb's Orchestra 10 20386 A Darkey's Dreamland, Part 1(Bidgood), Dealers' Service August Window Display material. London Military Band 10 18478 My Dough Boy-One-step, A Darkey's Dreamland, Part 2 (Bidgood), Joseph C. Smith's Orchestra 10 London Military Band 10 Calicoco-Fox.trot....Joseph C. Smith's Orchestra 10 PATHE FRERES PHONOGRAPH CO. VOCAL AND INSTRUMENTAL RECORDS 20383 The Humming Bird (Sellenick), 70121 Granny's Laddy Harry Lauder 12 POPULAR "HITS" OF THE MONTH Pathe Freres Orchestra 10 18431 By the Waters of Minnetonka, 20393 Your Lips Are No Man's Land But Mine (Em- The FlowerStrewn Pathway (Gouirand), Pathe Freres Orchestra 10 Princess Watahwaso 10 pey-McCarronMorgan Campbell and Burr 10 29206 Polonaise Militaire (Chopin), A Sioux Serenade Princess Watahwaso 10 Our Country'sInItNow (Empey-McCarron- Royal Court Orchestra 12 55093 American Fantasie-Part I, Morgan) Invincible Four (Male Quartet) 10 Victor Herbert's Orchestra 12 20388 Won't You Be a Dear, Dear Daddy (Creamer - Funeral March of a Marionnette (Gounod), Royal Court Orchestra 12 American Fantasie-Part II, Layton) The Farber Girls 10 40130 Demoiselle Chic (Fletcher), "Intermezzo," Victor Herbert's Orchestra 12 They Were All Out of Step But Jim (Berlin), Imperial Symphony Orchestra 12 RED SEAL RECORDS Constance Farber, Contralto 10 FRANCES ALDA, Soprano 20391 We Stopped Them at Handel Wakes (Mornssy), the Marne (Lieut. Gitz Imperial Symphony Orchestra 12 64782 The Magic of Your Eves Arthur Penn 10 Rice Arthur Fields and Invincible Four 10 SOPIIIE BRASLAU, Contralto If He Can Fight Like He Can Love, Good -night 74577 Eili.Eili, lama sabachthani (Father, Why Ilast Germany! (Meyer)....Arthur Fields, Baritone 10 Thou Forsaken?) M. Schalit 12 20389 Hello America, Hello (Fairman). EDISON BLUE AMBEROL RECORDS FIRST RECORD BY TILE "FLONZALEY QUARTET" Louis Winsch, Baritone 10 64784 Canzonetta (From "String Quartet in E flat." From the North, South, East and West (Lauder), CONCERT RECORD Op. 12, No. 2) Mendelssohn 10 William Simmons, Baritone 10 28287 Le Nil (Xaxier Leroux).Soprano, in French, MABEL GARRISON, Soprano 20390 IMiss That Mississippi Miss That Misses Me violin obbligato and orch Odette Le Fontenay 64783 Khaki Sammy John Alden Carpenter 10 (Wendling) Big City Four 10 REGULAR LIST EVAN WILLIAMS, Tenor My Belgian Rose (Garton), 3520 Alice, Where Art Thou?(J.Asher). Tenor, 74571 The Song that Reached My Ileart..Julian Jordan 12 Harry McClaskey, Tenor 10 orch. accomp. Ralph Errolle The following record appears in the August, 1918, Supple- 20392 Those Draftin' Blues (Pinkard), 3529 Chimes of Normandy (Jack Wells).Contralto, ment. -Do not duplicate order on this number: Arthur Collins. Baritone 10 orch. accomp. Helen Clark 18479 Hello Central, Give Me No Man's Land (from If You're Crazy About the \\*omen, You're Not 3521 ConnaughMan-MedleyofJigs, Accordion, N. Y. Winter Garden production, "Sinbad"), Crazy At All (Ruby)..Toe Remington, Baritone 10 piano accomp., by Joe Linder John J. Kimmel Edna Brown 10 20387 She's Not in Tipperary (Chapin), 3530 Creatore's Band March (Gerardo Iasilli), My Belgian Rose Elliott Shaw -Charles Hart 10 Invincible Four (Male Quartet) 10 Creatore and His Band Alice, I'm In Wonderland (Fields -Morse), 3522 He Lifted Me (Chas. H. Gabriel).Mixed voices, Sterling Trio 10 orch. accomp. Metropolitan Quartet COLUMBIA GRAPHOP.HONE CO. 25016 There's a Long. Long Trail (Elliott). 3519 I'llCome Backto You NVhenIt'sAll Over Percy Hemus and His Buddy Boys 10 (Kerry Mills).Baritone, orch. accomp., 49338"Annie Laurie Hulda Lashanska 12 Khaki Sammy (Carpenter), Edward Allen and Chorus 49350*Ave Maria (Violin obbligato by Sascha Jacobsen, Percy Ilemus, Baritone 10 3511 I'm Justa Ragged Newsboy, But My Heart's Romano Romani at the piano-Hipolito Lazar° 12 29208 Tcn Little Bridesmaids (Watson -Lee), True Blue(IlarryD.Kerr). Tenor, orch. 12 49370*Qui La Voce-I Puritani Maria Barrientos Jack Norworth, Baritone. Piano aecomp. 12 accomp. Walter Van Brunt POPULAR HITS OF THE MONTH I Stopped. and I Looked, and I Listened! (Ayer), 3528 JustLike\YashingtonCrossedtheDelaware, A6051*The Man Who Put the Germ in Germany (What General Pershing Will Cross the Rhine (George Tack Norworth. Baritone. Piano accom 12 isina, name) Nora Bayes 12 NEW' STANDARD BALLADS SUNG IN ENGLISH. W. Meyer).Baritone, orch. accomp., Mammy's Chocolate Soldier Nora Bayes 12 40125 Because I Love You Dear (Stanton -Hawley), Arthur Fields and Chorus A2562'God Be With Our Boys Tonight, James Stanley, Basso 12 3526 Kiss Me Again Waltz (Victor Herbert). Charles Harrison 10 Waikiki Hawaiian 10 Danny Boy (WeallicricY), When You Come Home Henry Burr Marie Van Essen, Contralto 12 (with Louise and Ferera) .1.2556'lflie Can Fight LikeIle Can Love (Good 52030 An Irish Folk -Song (Foote). 3513 Last Long Mile-Toot-Toot (Lieut. Emil Breiten- Night, Germany) Farber Sisters 10 Alma Bcck, Contralto 12 feld).Orch. accomp Billy Murray and Chorus Where Do They Get 'Em and How Do They Last Night (Kjerulf) Alma Beck. Contralto 12 3517 Lorraine (My Beautiful Alsace-Lorraine) (Fred Get 'Ern? Van and Schenck 10 29202 0 Canada! Our Father's Land of Old (Laval - Fishier).'Tenor, orch. accomp., A2564*You're in Style When You're Wearing a Smile, lee) Frank Oldfield, Baritone 12 Vernon Dalhart and Chorus Arthur Fields 10 I Love You, Canada (Manley), 3514 Oh! Min!(Isham Jones).Comic Song, orch. I'd Like to See the Kaiser With a Lily in His Frank Oldfield. Baritone 12 accomp. Edward Meeker I land Robert Lewis 10 NEW INSTRUMENTAL RECORDS 3516 On the Road to Home Sweet Home (Egbert Van A2567`France, We'll Rebuild Your Towns For You, 60071 Thais (Massenet) "Meditation," Violin solo, Alstine).Tenor and baritone, orch. accomp., 10 Peerless Quartet Jacques Thibaud, Piano accomp. 12 John Young and George W. -Reardon Paul Revere Vernon Dalhart 10 Serenade (Schubert), Violin solo, 3510 Rag-a-Minor-One-step (Julius Lenzbcrg), A2563*Ile's Got Those Big Blue Eyes Like You, Daddy Jacques Thibaud, Piano accomp. 12 Jazzarimba Orchestra Mine Henry Burr 10 20381 \Vhere the River Shannon Flows (Russell), Cor- 3508 Rigolettb Selection, Part 1(Verdi), 10 I Miss My Daddy's GoodNight Kiss.Henry Burr net solo Boliumir Kryl, Piano accomp. 10 American Symphony Orchestra A2559*Belgian Rose Campbell and Burr 10 Killarney (Balfe), Cornet solo. 3509 Rigoletto Selection, Part 2 (Verdi). 10 My Daddy's Star Robert Lewis Bohumir Krvl, Piano accomp. 10 American Symphony Orchestra A2554 The Shannon, the Shamrock, and You, 20382 Here Comes America (Glogau-Piantadosi). Med- 3523 Roamin' in the Gloamin' (Harry Lauder).Orch. Charles Harrison 10 ley One-stcp.Intro.: "Send Me Away \Vith a accomp. Glen Ellison Mother, My Dear Charles Harrison 10 Smile" Accordion duet, Boudini Brothers 10 3531 That Grand Old Gentleman (Uncle San) (Gus DANCE RECORDS Silver Heels (Moret), "Intermezzo" Banjo and Edwards).Baritone, orch. accomp., A2565'How'd You Like to Be My Daddy, from "Sin. Accordion Edward Boynton and D. Boudini 10 Arthur Fields and Chorus bad"-Medley Fox-trot. Intro.:(1)Just a NEW' GEMS BY THE HAWAIIANS 3515 There's a Lump of Sugar Down in Dixie (Albert Baby's Prayer at Twilight, (2) I Hate to Lose 20385 Hawaiian Nights (Roberts), Waltzes, Gumble).Tenor, orch. accomp.... Vernon Dalhart You MarconiBrothers 10 Louise and Ferera Hawaiian Orchestra 10 3518 Three Pickaninnies(KendisBrockman). Orch. Why Do They All Take the Night Boatto Soinewhete in Ilawaii (MaeMeekin). accomp. Collins and Harlan Albany?, from "Sinbad"-MedleyOne-step. Louise and Ferera Hawaiian Orchestra 10 3524 Three Wonderful Letters from Home (James F. Intro.: (1) The Devil Has Saved Up All the NEW PATHE "DE LUXE" DANCE RECORDS Hanley).Tenor, orch. accomp., Coal, (2)I Hate to Lose You, 29207 Military VI.'altz (Logan).American Republic Band 12 George Wilton Ballard Marconi Brothers 10 NVIiile the Incense is Burning (Smith), Medley 3512 Volunteers March (John Philip Sousa), A25665We'll Do Our Share-Medley Foxtrot.Intro.: Fox-trot.Intro.: "Rose Room Fox-trot," New York Military Band (1)I Can't Let 'Em Suffer, American Republic Band 12 3525 We Stopped Them atthe Marne (Lieut. Gitz Earl Fuller's Rector Novelty Orchestra 10 71002 Oh! Look! (Carroll), Medley Fox-trot.Intro.: Rice).Male voices, orch. accomp..Premier Quartet IWant Him Back Again-Medley One-step. "Typical Topical Tunes," "A Kiss for Cinder- 3527 When You Feel a Little Longing in Your Heart- Intro.: (1)I Want a Daddy Like You, (2) ella," "I'm :Always Chasing Rainbows." The Love Mill (Alfred Francis).Soprano and I Just Step in to Get Out of the Rain, American Republic Band 14 tenor, orch. accomp., Earl Fuller's Rector Novelty Orchestra10 SweetLittleButtercup(Paley). Medley One- Gladys Rice and Vernon Dalhart A6049*If They Ever Put a Tax on Love-Medley Fox- step. Intro.: "Cleopatra" from "Sinbad," A FEW' SELECT RECORDINGS trot.Intro.: (1) I'm Just an Old Jay From American Republic Band 14 1747 Baseball Girl, Talking Ray Cox the U. S. A., (2) In the Days of Auld Lang SPECIAL LIST OF SEASONABLE SUMMER DANCE 2025 Is My Name Written There? (Davis). Syne Prince's Band 12 RECORDS John Young and Fred Wheeler Just Like Washington Crossed the Delaware- 20317 The Tickle Toe. from "Going Up" (Hirsch). 2184 La Bohime-Rudolph's Narrative (Puccini), Medley One-step. Intro.:(1) We Stopped Medley Fox-trot....American Republie Band 10 Charles Harrison Them at the Marne, (2) 1\'hen We Wind LTD The Moonlight \\*alt. (Logan), 2068 When Dreams Come True (Hein and Vebb), the Watch on the Rhine Prince's Band 12 \ merican Republic Band 10 Thomas Chalmers A6050'Classic Waltz.Intro.: (1) Honie to Our Moun- 20321 My Sweetie (SnyderLouis-Young), Medley Fox. 1956 When the Bell in the Lighthouse Rings (Solman). tains, from "II'Frovatore,"(2) Woman is trot Boudini Brothers, Accordionists 10 Gus Reed Fickle. from "Rigoletto,"(3) My Heartat A Scotch High Ball (Arr. by Boudini Brothers) Thy Sweet Voice, from "Samson and Deli- (Medley One-sten). lah" Jockers Brothers 12 Boudini Brothers, Accordionists 10 THOS. A. EDISON, INC. %Vhen You and I Vere Young, Maggie-Medley 20320 Going Up, from "Going Up," Medley One-step. Walt,Intro.: Coming Thro' the Rye, American Republic Band 10 83074 Elegie (Jules Massenet).Tenor, in French, jockers Brothers 12 Midnight Valse (Holland). Guido Ciccolini A2549 Sailing Columbia Stellar Quartet 10 American Republic Band 10 '0SoleMio(MySunshine),(Eduardodi The Girl I Left Behind Me,. 20319 When You Come Back (Frey), One-step. Capua).Tenor. in Italian Guido Ciccolini Columbia Stellar Quartet 10 The Story Book Ball (Montgomery -Perry), Fox- 82125 Chant Hindou (Hindoo Song), (HBemberg). CORNET CLASSICS trot %merican Republic Band 10 Soprano, in French Odette Le Fontenay A2553 Macush la Herbert L. Clarke 20357A Baby's Prayer at Twilight (Jerome).Otte -step. Le Nil (The Nile), (Xavier Leroux). Soprano, Killarney Herbert L. Clarke 100 AmericanAmerican Republic Band 10 in French Odette Le Fontenay MISS FAGAN WHISTLES OLD FAVORITES Flower of the Orient (Savino), "Waltz." 82129 0 Dry Those Tears! (Teresa del Riego)._Con- .\2555 Listen to the Mocking Bird, American Republic Band 10 tralto CarolineLazzari Sybil Sanderson Fagan 20356 011! Lady! Lady! (Kern), Medley Fox-trot. Oft in the Stilly Night.Contralto..Caroline Lazzari Old Folks at Home Sybil Sanderson Fagan 10100 American Republic Band 10 80365 Douglas! Tender and True (Lady John Scott). A2551 Up For Sentence Golden and Heim 10 Pack Up Your Troubles in Your Old Kit Bag. Contralto Amy Ellerman The Colored Recruit Golden and Heins 10 Medley One-step. American Republic Band 10 Wonderful Thing(Clare Kummer). Soprano, JULY MID -MONTH LIST ON SALE JULY 10 20328 Stockyard Blues (Pinkard). Fox-trot, Betsy Lane Shepherd A2560*Rock-a-Bye Your Baby With a Dixie Melody. Van Eps-Banta Dance Orchestra 10 80388 Down in Lily Land (F.V1'allace Rega). Con. from "Sinbad" Al Jolson 10 Popularity (Cohan), One-step, trait° and Tenor.Marion Evelyn Cox, John Young Alice, I'm in Wonderland (Since the Day That Van EpsBanta Dance Orchestra 10 IsIt Nothing to You? (Edgar -Trevor).Con. IFirst Met You) Sterling Trio 10 20368 Why Do They All Take the Night Boat to Al. tralto Betsy Lane Shepherd T2561*The Daughter of Rosie O'Grady Robert Lewis 10 batty? One-step, 80389 Hold Thou My Hand-Sacred (Emelyn R. Mof- Bye and Bye Campbell and Burr 10 Hotel Biltmore Dance Orchestra 10 fatt Metropolitan Quartet A2557.1 \Yonder \Vhat They're Doing Tonight, When I Feel Sad and Lonely (Fuller), Fox-trot, Why I Love Him-Sacred (B. D. Ackley).Bari- Arthur Fields and Peerless Quartet 10 Hotel Biltmore Dance Orchestra 10 tone Robert E. Clark I'm Always Chasing Rainbows, from "Oh, Look," 29200 Toot Toot (Kern). Medley One-step, Harry Fox 10 Hotel Biltmore Dance Orchestra 12 (Continued onpage 106) 106 THE TALKING MACHINE WORLD JULY15. 1918

6144 When the Roll is Called Up Yonder (Block), In the Straw,"(3)"Chicken Reel" (Charac- RECORD BULLETINS FOR AUGUST St. Cecilian Quartet teristic Medley).... Bros. Delenti, Accordion Duct (Continued from page105) Still, Still With Thee (Garrish)..St. Cecilian Quartet 4131 The Story Book Ball (Montgomery -Perry).Fox- POPULAR SONG HITS trot Operaphone Dance Band 5134 A Little Bit of Sunshine (Hanley), Calicoco(Frey).Fox-trot Operaphone Band 80390 Zampa Overture-Part 1(F. Herold), John McConnell, Baritone 4132 Tbe Tickle Toe (Hirsch), from "Going Up." American Symphony Orchestra Mammy's Little Coal Black Rose (Whiting), Intro.:"If You Look in Her Eyes," Medley Zampa Overture-Part 2 (F. Herold), James Tree and Ethel Leigh Fox-trot OperaphoneBand American Symphony Orchestra 5135 I'm Going to Follow the Boys (Monaco), The Moonlight Waltz (Logan) Operaphone Band 80391 I'll Take You Home Again, Kathleen (Thomas John McConnell, Baritone 4134 A Baby's Prayer at Twilight (Jerome).One-step, P. Westendorf).Violin, Violoncello, Flute and The Yanks Started Yankin (McCarron -Morgan), Operaphone Band Harp Venetian instrumental Quartet John McConnell, Baritone Oh! Lady, Lady.Intro.: "You Found Me and Quanto iot'amo(Satta). Violin,Violoncello, 5136 K -K -K -Katy (O'Hara) Harry Williams, Baritone IFound You," "When the Ship Comes In," Flute and Harp Venetian Instrumental Quartet In Berry Picking Time (Wenrich), Medley Fox-trot Operaphone Band 50459 Felicia Waltz (Vernon Eville).For Dancing, Harry Williams, Baritone 4136 When the Saxophone Is Playing (Hirsch), from faudas' Society Orchestra 5137 I Miss That Mississippi Miss (Wendling), "The Grass Widow," Medley -Fox-trot, Sunshine of Your Smile%1'altz(LilianRay). Lyric Male Quartet Van Eps, Banjo, Saxophone and Piano For Dancing Jaudas' Society Orchestra There's Another Angel Now in Old (Bernard), Love Me at Twilight (Grant).Fox-trot, 50466 Sari Waltz (E. Kalman) Imperial Marimba Band Lyric Male Quartet Operaphone Band Stars and Stripes Forever March (Sousa), INSTRUMENTAL RECORDS 4137 When You Come Back (Frey).One-step, Imperial Marimba Band 8122 Serenade (Tit1)-Violin, Flute and Harp, Operaphone Band Instrumental Trio Dance With Me (Pollock -Wolf -Hirsch).Intro.: Salut d'Amour-Violin, Flute and Harp..Elger Trio "Just You and Me," from "The Grass Widow," PARAMOUNT RECORDS HAWAII AN RECORDS Operaphone Band 4147 Aloha Oe (Liliuokalani) . .Louise and Ferera HAWAIIAN RECORDS Ua Like No a Like (Sweet Constancy), Black Label BROADWAY DANCE HITS Louise and Ferera and Hawaiian Orchestra 3105 My Lonely Lola Lo (Solman), 30046 Calicoco (Hugo Frey)-Fox-trot, 4148 Yaaka Hula, Hickey Dula (Wendling-Younge), Sterling Trio, Hawaiian accomp. Yerkes Jazarimba Band Louise and Ferera, Hawaiian Guitars He Lei Kaiulani (Hawaiian Medley), Indianola (Henry)-One-step, Kilina Waltz, Louise and Ferera, Hawaiian Guitars Original Saxo-Jazz Band Louise and Ferera and Hawaiian Orchestra 3110 Ninijso (Kilima), 30053 Cotton Picker's Ball-Fox-trot. DANCE RECORDS Louise and Ferera, Hawaiian Guitars Red, White and Blue Marimba Players 4149 Callico-Fox-trot . ....Lyric Dance Band Aloha Land (IIerzer)."Waltz," Will You Remember from Maytime-Waltz, A Baby's Prayer at Twilight-One-step, Louise and Ferera, Hawaiian Guitars with Ukulele Red, White and Blue Marimba Players Lyric Dance Band 3111 One, Two, Three, Four (Alau), TWO NEW SONG HITS 4150 Indianola-Fox-trot Lyric Dance Band Louise and Ferera, Hawaiian Guitars with Singing 30049 A Little Blue Star in the Window-Tenor solo, Homeward Bound-Medley One-step, Missouri Waltz.Intro.: "Hush -a -Bye My Baby," Henry Burr Lyric Dance Band Louise and Ferera, Hawaiian Guitars Three Picaninnies (Prockman)....Collins and Harlin 4151 Military Waltz (Logan) Lyric Dance Band STANDARD VOCAL RECORDS PATRIOTIC AND OTHER MARCHES Umbrellas to Mend-One-step Lyric Dance Band Blue Label-Price 75 cents 30051 Columbia, Gem of the Ocean and Star Spangled 4152 The Memphis Blues-Fox-trot, 6130 Loch Lomond (Old Scotch Air), Banner (Shaw -Key -Arnold) Rogers Band Piano and Saxophone Duet Marjie Dow, Soprano, orcb. accomp. American Patrol (Meachman) Rogers Band Dolores Waltz Accordion Duet John Anderson, My Jo (Burns-Hopekirk), 30052 Stars and Stripes Forever (Sousa) Rogers Band Jane Hall, Contralto, orch. accomp. Boston Commandery (Carter) Rogers. Band 6129 Love's Old Sweet Song (Molloy), 30047 On Wisconsin (W. T. Purdy) Rogers Band OPERAPHONE CO., INC. Lola Hayman, Contralto, Hawaiian accomp. Washington Post March (Sousa) Rogers Band Absence Makes the Heart Grow Fonder (Dillea), 30048 Aida rand March (Verdi) Rogers Band POPULAR SONGS Harry Home, Tenor, orch. accomp. Baltimore Centennial March (Herbert)Rogers Band Black label 6122 In the Sweet Bye and Bye (Webster), INSTRUMENTAL AND VOCAL RECORDS 5136 'N Everythingfrom "Sinbad," Winter Garden Homestead Male Quartet, unaccomp. 30050 Perfect Day (Jacobs -Bond).'Cello, piano and (De Sylvia -Kahn -Jolson), Still,Still With Thee (Garrish), violin Paramount Trio Billy Edwards, Baritone, orch. accomp. Mozart Male Quartet, unaccomp. Simple Confession(Thome). 'CelloSolo, K -K -K -Katy (O'Hara), INSTRUMENTALS Albert Taylor Arthur Courtney, Baritone, orch. accomp. Red Label 30046 Serenade (Drigo).Violin solo Edmund Thiele 7115 Joffre March (Savino) 5137 What Are You Going to Do to Help the Boys? Operaphone Band Souvenir (Drdla).Violin solo Samuel Gardner (Kahn -Van Alstyne), Wisconsin Forward Forever (Sousa).March, 30054 Angel's Serenade (Braga).Violin obbligato, Robert Scarth, Baritone. orch. accomp. Operaphone Band Kerns -Gardner Rock -a -Bye Baby With a Dixie Melody (Lewis - 7121 Liberty Lads' March (Smith) Military Band Ave Maria (Schubert).Violin solo.Samuel Gardner Young -Schwartz), Lights Out March (McCoy) Military Band James Barton, Baritone, orch. accomp. 7119 Trudchen (Dutch Doll Dance) (Rich), 5138 Tbe Last Long Mile, from "Toot Toot" (Brei- Operaphone Concert Orchestra EMERSON PHONOGRAPH CO. tenfield) Bob Ransom, Baritone, orch. accomp. Fireflies "Intermezzo" (Savino), She's the Daughter of Rosie O'Grady(Brice- Operaphone Concert Orchestra Sixty-five Cent Records Donaldson)...Duke Howard, Tenor, orch. accomp. PATRIOTIC AND POPULAR SONGS OF THE HOUR 5142 Lorraine, My Beautiful Alsace-Lorraine (Bryan- 940 If He Can Fight Like He Can Love, Good Night Fischer)..Bob Livingston, Baritone, orch. accomp. EMERSON PHONOGRAPH CO. Germany (Clarke -Rogers -Meyer) - Patriotic Where the MorningGloriesGrow(Whiting- solo, orch. accomp Eddie Nelson Kahn-Egan)....Southern Male Trio, orch. accomp. If You're Crazy About the Women, You're 'Not 5134 Hail! Hail IThe Gang's All Here (Morse), Thirty-five Cent Records Crazy At All(Bryan-Leslie-Ruby)-Baritone Homestead Male Quartet, unaccomp. PATRIOTIC AND POPULAR SONG HITS Solo, orch. accomp Henry Lewis Keep Cool, the Country's Saving Fuel .(McCar- 7367 If He Can Fight Like He Can Love, Good Night 944 We're All Going Calling on the Kaiser (Caddi- ron) Forrest Orr, Baritone, orch. accomp.. Germany (Clarke - Rogers - Meyer)-Patriotic gan-Brennan)-Patriotic Solo, orch. accomp. 5135 My Little Rambling Rose (Freeman), solo, orch. accomp Eddie Nelson Harry Evans Courtney and Turner, Male Duet, orch. accomp. When I Come Back to You We'll Have a Yan- I May Stay Away a Little Longer (A. Von Til- Sorter Miss You (Smith), kee -Doodle Wedding(Tracey-Stern)-Patri- zer-Brown)-Patriotic Solo, orch. accomp., Russell Page, Baritone, orch. accomp. otic solo, orch. accomp Eddie Nelson Harry Evans 5143 Tom, Dick, Harry and Jack (Ager), 7374 Hello Central, Give Me No Man's Land (Lewis- 942 Three Wonderful Letters From Home (Goodwin- George Howell, Tenor, orch. accomp. Young-Schwartz)-Tenor solo,orch. accomp., Macdonald-Hanley)-Tenor Solo, orch. accomp. Give Me Back the Right to Love You (Glatt), Robert Rice Frank Woods Southern Male Trio, orch. accomp. Love's Old Sweet Song (Bingbam-Molloy)-Vocal ASoldier'sRosary(Dempsey-Burke)-Tenor 5145 I'm Sorry I Made Y oWu Crtn eyC, lTeno quartet Liberty Quartet Solo, orch. accomp Frank Woods r, orch. accomp. 7381 We're All Going Calling On the Kaiser (Caddi- 939 God Be Witb Our Boys Tonight (Bowles-San- Homeward Bound (Meyer), gan-Brennan)-Character patriotic song, orch. derson)-Tenor Solo, orch. accompFrank Woods Ned Pembroke, Baritone, orch. accomp. accomp Harry Evans Southern Medleys, Vocal Quartet....Liberty Quartet 5146 I'm Going to Follow the Boys (Monaco), You Belong to the U. S. A. (Hugo Emerson)- 941 Star Spangled Banner (Francis Scott Key)- Charles Jackson, Baritone, orch. accomp. Patriotic solo, orch. accomp Harry Evans American National Hymn, In the Land of Wedding Bells (Meyer).Duet, 7380 Cheer Up Father,Cheer Up Mother (Bryan- Liberty Chorus, accomp. by Emerson Military Band Campbell and Burr, orch. accomp. Daley)-Patriotic solo, orch. accomp., - Our Allies.National Hymns of the Allies, 5147 Are You From Heaven? (Friedland), Harry Evans Emerson Military Band Thomas Carroll, Tenor, orch. accomp. A Soldier'sRosary (Dempsey-Burke)-Tenor 943 Just Before the Battle, Mother (George F. Root). In Berry Pickin' Time (Wennch), solo, arch. accomp Frank Woods Tenor Solo, orch. accomp Frank Woods Howard Stanton. Baritone, orch. accomp. 7378 Three Wonderful Letters From Home (Goodwin- Love'sOldSweetSong(Bingham-Molloy)- 5148 For the Two of Us (Leslie -Ruby). Macdonald-Hanley)-Tenor solo, orch. accomp., Vocal Quartet Liberty Quartet Courtney and Turner. Male Duet, orch. accomp. George Gordon 946 When Alexander Takes His Ragtime Band to Sweet Little Buttercup (Paley), Southern Medleys-Vocal quartet.... Liberty Quartet France (Bryan-Hess-Leslie)-CharacterPatri- Peerless Quartet, orch. accomp. 7379 We Stopped Them at the Marne.It's to otic song, orch. accomp Eddie Nelson 5151 Mandy Lou (Cook), With Germany(Lieut.Gitz Rice)-Patriotic Cheer Up Father, Cheer Up Mother(Bryan- Harry La Blanc, Tenor, orch. accomp. solo, orch. accomp D (Bud) Bernie Paley)-Patriotic Solo, orch. acoomp..Harry Evans He's Always Hanging Around (Sissle-Blake), Oui,OuiMarie(\Vee, Wee Marie)(Bryan - 948 When We Meet in the Sweet Bye and Bye (Mur- Harvey Lake, Tenor, orch. accomp. McCarthy -Fisher) - Character song, orch. phy)-Tenor Duet, orch. accomp., 5154 Good -Night Angeline (Blake-Sissle), accomp. Ben Linn George Gordon and Robert Bruce Walter Hale. Tenor, orch. accomp. 7375 Chimes of Normandy (Bryan-Wells)-Vocal trio, Oh, Moon of the Summer Night (Flynn-Bial)- When the Boys From Dixie Eat the Melon on orch. accomp Excelsior Trio Vocal Quartet, orch. accomp...... Liberty Quartet the Rhine (Breuer), Loch Lomond.By Yon Bonnie Banks (Tenor LATEST DANCE HITS Southern Male Quartet, orch. accomp. solo, orch. accomp George Gordon 947 There's a Lump of Sugar Down in Dixie (Gum- 5155 Liberty Bell (Mohr).Peerless gDuartet, orch. accomp. 7377 I May Stay Away aLittle Longer (Brown -A. ble-McCabe)-Fox-trot Emerson Military Band Chimes of Normandy (Wells) Von Tilzer)-Baritone solo, orch. accomp., Everybody's Crazy 'Rout the Dog Gone Blues Blanche Dnuglas,ontralto, orch. accomp. Harry Evans (Creamer-Layton-Egan-Stept)--Fox-trot, 5150 That's What Ireland Means to Me (Hanley), The Makin's ofthe U.S. A. (Bryan -H. Von Emerson Military Band Ray White, Tenor, orch accomp. Tilzer)-Patriotic solo,orch. accomp., 945 Kirmanshah (Claypoole-Eastwood)-Oriental One- Little Alabama Coon (Starr), Eddie Nelson step-Banjo, Piano and Saxophone, Wilbert McWatters. Tenor, orch. accomp. LATEST DANCE HITS Van Eps Banta Trio DANCE RECORDS 7384 There's a Lump of Sugar Down in Dixie (Gum- Sing Ling Ting (Cobb)-Chinese One -step -- Black Label ble-McCabe)-Fox-trot Emerson Military Band Banjo, Piano and Saxophone. 4121 Sing Me Love's Lullaby (Morse-Silesin).Intro.: Land of the Maple (Muir-Laurendeau)-Cana- Van Eps Banta Trio "Love, Here Is My Heart."Medley Waltz, dian March and One-step Emerson Military Band Operaphone Dance Orchestra 7376 Everybody's Crazy 'Bout the Dog Gone Blues LeaveItto Jane (Wodehouse-Kern).Intro.: (Creamer-Layton-Egan)-Medley Fox-trMilitaot, LVRAPHONE CO. OF AMERICA "The Crickets Are Calling," Medley Fox-trot. Emerson ry Band Operaphone Band Sorella(L. Gallini)-Spanish March and One- STANDARD SONGS 4122 We're Going Over (Lange). Intro.:There'll step Emerson Military Band 7111 Bell Song (from "Lakme").Regina Vicarino, Soprano Be a Hot Time in the U. S. A.," Medley One- 7383 Harry Fox Trot (Pollack) Emerson Military Band Bird Song (from "Pearl of Brazil"), step Operaphone Band World Democracy (Arthur Bergh)-March and Regina Vicarino, Soprano Indianola (Henry-Onivas).Fox-trot, One-step Emerson Military Band 6143 Loch Lomond (Old Scotch)....Ethel Leigh, Soprano Operaphone Band 7382 Kirmanshah (Clavpoole-Eastwood)-Oriental One- Love's Old Sweet Song (Molloy), 4124 The Darktown StruttersBall(Brooks). Fox- step-Banjo, Piano and Saxopbone, Esther May, Contralto trot Operaphone Band Van Eps Banta Trio I'm Coming Back to You, Poor Butterfly (Don- SingI,ingTing(Cobb)-ChineseOne-step- nelly -Golden -Hubbell).Intro.: "Gee! What a Banjo, Piano and Saxophone.Van Eps Banta Trio Wonderful Mate You'll Be," Medley Fox-trot. Opc raphone Band 4125 Smile and Show Your Dimple(Berlin -Ruby). The general sales department of the Colum- Intro.: "The Dixie Volunteers.'Medley Fox- trot Operaphone Dance Band bia Graphophone Co. has announced a cut-out NEEDLES Long Bdy (Herschell-Walker). One-step, record list that embodies records issued since WE MANUFACTURE Operaphone Band 4126 TheWild,WildWomen(Piantadosi-Pierce- the last cut-out exchange in September, 1917. Diamond needles for Edison Glogau).Intro.: "Look Me Up When You're in Dixie," Medley Fox-trot Operaphone Band The records that are listed as cut-outs will not Sapphire needles for Edison My Dough Boy (Frey).One-step, be included in the next catalogs, and are ex- Puliski, Accordion Solo orch. accomp. Sapphire needles for Pathe 4128 Goulash (Egan), changeable on the basis of one for one. Puliski, Accordion Solo, Fox-trot, orch. accomp. in stock ready for delivery Here Comes America (Piantadosi-Glogau). Intro.: George W. Hopkins, general sales manager of "Send Me Away With aSmile," Medley One- the ColumbiaCo.,lefton June 29 forSan MERMOD & CO., 505 5th Ave., N. Y. step. ...Bros. Delenti, Accordion Duet 4129 My Sweetie (Snyder -Louis -Young). Intro.: "Meet Francisco.Ile made several addresses at the Me at the Station, Dear," Medley Fox-trot, Bros. Delenti, Accordion Duet recentannual conventionoftheAssociated Hiram's Huskin' Bee (Sweatman-Bonnell-Daly). Advertising Clubs of the World. Intro.:(1) "Down Home Rag,"(2) "Turkey JULY15, 1918 THE TALKING MACHINE WORLD SOME OF THE LEADING JOBBERS OF TALKING MACHINES IN AMERICA

1856 WUROMER1916 TEST IT. VICTOR OUR VICTOR DISTRIBUTORS VICTORS EXCLUSIVELY Record Service We make a specialty of getting the order has a reputation for efficiency. out on time-every time. Suppose you try it. The Rudolph Wurlitzer Co. CINCINNATI AND CHICAGO E. F. DROOP & SONS CO. 1300 G. STREET, WASHINGTON, D. C. Two points of supply; order from the nearer 231N. HOWARD STREET, BALTIMORE. MD

Chas. L. Marshall & Co. S TA R RPhonographs Wholesale Distributors for Michigan of and GENNETT Records Tillle:51-dr..7,:iMP 07 QUALITY Complete Stock and REAL Service Where Dealers May Secure

onorCLEAR AS Acsei.i. frac/: also representing Sonora Phono- graph Sales Co. of New York PHONOGRAPH CO.CO. in State of Ohio COLUMBIA Factory Distributors 218-220 NORTH SECOND STREET. RICHMOND. VIRGINIA 810 Empire Bldg., Detroit, Mich. Product Write for Dealers' Proposition

Ready, Full Stocks, and Prompt Deliveries from Convenient Shipping Centers Southern Victor Dealers Largest Stock VICTROLAS and RECORDS. Smith, Kline & French Co. all over the United States. Prompt Shipment and Low Freight Rates. PHILADELPHIA WALTER D. MOSES & CO. Wholesale Distributors for Distributors Oldest MusicHouse in Virginia orNorth Carolina. RICHMOND, VA. Atlanta, Ga., Columbia Grapbopbone Co., 63 N. THE INSTRUMENT OT QUALITY Pryor St. iiiiitimore, colithiliin Grapbopbone Co..16 South llom and St, OLIVERLargest V I C TO R Talking Boston, Columbia GraphophoneCo..137 Federal Machine Distributors East of St. onor.CLEAR AS A COZLI. D ITS ON Chicago. Buffalo, N. V., Columbia Graphophone Co., 737 Main St. COMPANY Creatorsof "The FastestVictor In PENNSYLVANIA, NEW JERSEY Chicago, III., Columbia Grapbopbone Co., 14 N. Service." Let as tellyou more Michigan Ave. BOSTON about oar service. and DELAWARE Cincinnati. 0.. Columbia Graphophone Co., 117- 119 W. Fourth St. Cleveland. 0., Colnmbla Graphophone CO., 1376 Euclid Ave. Galina, Tex., Columbia Graphophone Co., 1011 Elm St. ROUNTREE-CHERRY Denier, Colo., Columbia Stores Co., 1608 Glen - RICHMOND VIRGINIA arm Place. W. J. DYER & BRO. Detroit, Mich., Columbia Grapbopbone Co.. 401 Wholesale Distributors for NORTHWESTERN DISTRIBUTORS Woodward Ave. Indianapolis, Ind., Columbia Graphophoue Co.. tilt INSTRUMENT Or QUALITY

OF THE 44 N. Pennsylvania St. Han.as City. Mo., Columbia Grapbopbone Co.. 1027 McGee St. Los Angeles, Cal., Colnmbla Grapbopbone Co., anusCLIAR AS A DELL 745 S. Broadway. Minneapolis, Minn., Columbia Grapbophone Co.. DY0/ 412-414 Nicollet Ave. "VCAO POEIC VICTOR New Haven, Conn.. Columbia Grapbophone Co., ...above au taus t be Sallatled: 206 Meadow St. 13©41 Machines, Records and Supplies New Orient., La.,Columbia Graphophone Co., IN NORTH AND SOUTH CAROLINA Shipped Promptly to all 517-52.5 Canal St. Points in the Northwest New York City. Columbia Grapbopbone Co.. 55 WarrenSt. Omaha. Neb., Schmotler & Mneller Plano Co. Philadelphia, Pa.. Columbia Graphophone Co., 210 N. Broad St. Victor Exclusively Pittsburgh, Columbia Craphophone Co., 632-640 TheElectric Supply& EquipmentCo. DuquesneWay. EASTERN TALKING MACHINE CO. Portland, Me., Columbia Graphophone Co.. 43 177 Tremont Street, Boston Exclusive Wholesale Distributors for Exchange St. Portland. Ore., Columbia Grapbopbone Co.,426- VICTOR DISTRIBUTORS Southern New England 431Washington St. SaltLakeCity,Utah. Columbia StoresCo.. THE INSTRUMENT OF QUALITY 221 South West Temple. San Francisco. Cal., Columbia Graphophone Co., 130-150 Sutter St. Seattle, Wash., Columbia Graphophone Co., 911 CLIARAS A BELL Western Ave. ShermanZPlay&cCo. Spokane.Wash.,ColumbiaStores Co., 818 Sprague Ave. San Francisco. Los Angeles, Portland. Seattle, Spokane Complete stocks carried in Boston and Hartford St. Louis. Mo.. Columbia Grapbophone Co., 1127 Pine St. PACIFIC COAST DISTRIBUTORS OF Little Bldg. 103 Allyn St. Tampa. Fla., Tampa Hardware Co. VICTOR PRODUCTS BOSTON, MASS. HARTFORD, CONN. Headquarters for Canada. Colombia GraphophoneCo.,54-56Wellington St., We..t, Toronto. Ont.' The PERRY B. WHITSIT CO. THIS REFERS TO YOU, MR. DEALER Distributors of Everytalking machine Jobberinthiscountryshouldbe ExecutiveOffice representedinthis department,no matter what linehe handles or where ho islocated.The cost is slight and the COLUMBIA GRAPHOPHONE CO. Victrolas and Victor Records advantage Isgreat. lie sure to have your card in this department of The Talking Machine World each month. It Woolworth '3uilding New York COLUMBUS, OHIO soul pey you a big pmnt on the investment. AP-t,!'10:(1[4.rgiAlgittigntrgfff IJALVItglgjgglaigiUliiill0011.11gaMlitIf , .. XuIit g g u::

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JOBBERS OF THE NEW EDISON, EDISON RE -CREATIONS, THENEW EDISON DIAMOND AMBEROLA AND BLUE AMBEROL RECORDS CALIFORNIA LOUISIANA New York-The Phonograph Corp. of UTAH Los Angcles-Edison Phonographs, Ltd.New Orleans-Diamond Music Co., Inc. Manhattan. Ogden-Proudfit Sporting Goods Co. San Francisco-Edison Phonographs, MASSACHUSETTS Syracuse-Frank E. Solway & Son, Inc.. Ltd. Boston-Pardee-Ellenberger Co. W.D.AndrewsCo.(Amberola only.) VIRGINIA COLORADO MICHIGAN Puffalo--W. D. & C. N. Andrews Co.Richmond-The C. B. Haynes Co., Inc. Denver-Denver Dry Goods Co. Detroit-PhonographCo.,ofDetroit. (Amhcrola only.) MINNESOTA CONNECTICUT Minneapolis-Laurence H. Lucker. OHIO WISCONSIN NcwHaven-Pardee.Ellenherger Co., Cincinnati-The Phonograph Co. Milwaukee-ThePhonographCo.of Inc. MISSOURI Cleveland-The Phonograph Co. Milwaukee. Kansas City-The PhonographCo.of OREGON GEORGIA Kansas City. Portland-Edison Phonographs, Ltd. Atlanta-Phonographs, Inc. St. Louis-Silverstone Music Co. CANADA PENNSYLVANIA tt ILLINOIS MONTANA Philadelphia-Girard Phonograph Co. Montreal-R. S. Williams & Sons Co., Chicago-The Phonograph Co. Helena-Montana Phonograph Co. Pittsburgh-Buehn Phonograph Co. Ltd. James I. Lyons.(Amberola only.) NEBRASKA Williamsport-W. A. Myers. St. John-W, IL Thorne Sr Co., Ltd. Omaha-Shultz Bros. Toronto-R. S. Williams & Sons Co.. INDIANA RHODE ISLAND Ltd. Indianapolis-Kipp Phonograph Co. NEW JERSEY Providence-J. A. Foster Co. (AmhcrolaVancouver-Kent Piano Co.. Ltd. Paterson-James K. O'Dea (Amberola only.) Winnipeg-R. S. Williams & Sons Co., lu IOWA only). TEXAS Ltd. tt Des Moines-Harger & Blish. NEW YORK Dallas - TcxasOklahomaPhonographCalgary --R.S.Williams & Sons Co., Sioux City-Harger & Blish. Albany-ikmerican Phonograph Co. Co. Ltd. tt

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