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Smooth Start: BTS' 'Butter' Blasts in at No. 1 on Billboard Hot

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Smooth Start: BTS' 'Butter' Blasts in at No. 1 on Billboard Hot Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE JUNE 1, 2021 Page 1 of 28 INSIDE Smooth Start: BTS’ ‘Butter’ Blasts In • Olivia Rodrigo’s ‘Sour’ Debuts at No. at No. 1 on Billboard Hot 100 1 on Billboard 200 Albums Chart With BY GARY TRUST 2021’s Biggest Week TS’ “Butter” bounds in at No. 1 on the Bill- due to the May 31 Memorial Day holiday in the U.S.) • TuneCore Owner Believe Lowers board Hot 100 songs chart. For all chart news, you can follow @billboard and @ Target by 40% With The song marks the superstar South billboardcharts on both Twitter and Instagram. €300 Million IPO Korean septet’s fourth Hot 100 No. 1, all “Butter,” released on HYBE/BigHit Entertainment/ Bin the last nine months, marking any act’s quick- Columbia Records, is the 1,125th No. 1 in the Hot 100’s • Coachella and Stagecoach est accumulation of four initial leaders since Justin 62-year history, and the 54th to enter on top. Here’s Will Return in April Timberlake a decade-and-a-half ago. Among groups, a deeper look at its launch. 2022: Promoter BTS has landed its first four No. 1s the fastest since the Streams, sales & airplay: Following its May 21 Jackson 5 in 1970. release, “Butter” drew 32.2 million U.S. streams and • UK Festival Season Facing ‘Make Or Plus, Olivia Rodrigo charts three songs in the Hot sold 242,800 downloads in the week ending May 27, Break Moment’ 100’s top 10, as “Good 4 U,” which a week earlier pre- according to MRC Data. It also attracted 18.1 million miered at the summit, ranks at No. 2; “Deja Vu” hits radio airplay audience impressions in the week ending • Def Jam Executive a new high at No. 3; and “Traitor” begins at No. 9. All May 30. Rich Isaacson Departs Label three songs are from her debut LP Sour, which soars The track debuts atop the Digital Song Sales chart, in at No. 1 on the Billboard 200 chart with the big- where it’s BTS’ seventh No. 1, extending the act’s re- • How Marshmello gest week for an album so far in 2021. cord for the most among groups. Meanwhile, the song’s Altered Reality Thanks to her three top 10s this week, Rodrigo 242,800 sold mark the most in a week since BTS’ own for His UEFA Champions League makes history as the first artist to chart three songs “Dynamite” opened with 300,000 (Sept. 5, 2020). Final Performance in the Hot 100’s top 10 simultaneously all from a “Butter” also begins at No. 4 on Streaming debut album. Songs and No. 39 on Radio Songs; it’s the act’s second • Motown Records The Hot 100 blends all-genre U.S. streaming (of- entry and top start on the latter list, after “Dynamite,” Names Jamila Thomas as ficial audio and official video), radio airplay and sales which entered at No. 49 last September and hit No. 10 Marketing VP data. All charts (dated June 5) will update on Bill- in December. board.com tomorrow (June 2, a day later than usual (continued) TOTAL IMMERSION ESSENTIAL ANALYSIS of the latest business topics and trends formulated to give industry players the competitive advantage in a rapidly changing market. EXCLUSIVE QUARTERLY REPORTS that deliver in-depth, holistic reporting; case studies; and custom data designed to serve the industry. A DEEP DIVE LIBRARY stocked with intelligence on fan data, SUBSCRIBE TO BILLBOARD PRO FOR song catalog sales, TV synchs, Africa’s burgeoning music ACCESS TO NEW REPORTS business and the gaming industry’s embrace of artists. AND THE ARCHIVE You protect your clients. We protect their creativity. Music financing solutions that never require creatives to give up their copyrights. Sound Royalties is redefining music royalty financing to better the lives and careers of music creatives everywhere. Our funding options allow creatives to keep their copyrights and any overflow royalty income. We do it all with complete transparency and do not require personal guarantees or collateral to transact. Experience the Sound Royalties Difference. soundroyalties.com Exclusively for Billboard Pro Members: Hear Sound Royalties CEO Alex Heiche and famed producer David Tickle discuss music and money. SoundRoyalties_Mar21_Billboard_Ad_10x13_Bleed_032521.indd 1 3/25/21 5:04 PM Page 3 of 28 IN BRIEF BTS’ 4th Hot 100 No. 1: “Butter” arrives weeks (Sept. 9, 2006-April 21, 2007) remix released May 28, also priced at 69 as BTS’ fourth Hot 100 No. 1. Here’s a recap. The Jackson 5, eight months and two weeks cents, will impact the song on next week’s “Dynamite,” three weeks at No. 1, begin- (Jan. 31-Oct. 17, 1970) Hot 100, dated June 12 and reflecting sales ning Sept. 5, 2020 BTS, nine months (Sept. 5, 2020-June 5, in the May 28-June 3 tracking week. “Savage Love (Laxed – Siren Beat),” with 2021) (Two other versions of “Butter” on sale Jawsh 685 and Jason Derulo, one week, Oct. Mariah Carey, nine months and three weeks via BTS’ U.S. webstore, a 7-inch vinyl single, 17, 2020 (Aug. 4, 1990-May 25, 1991) for $7.98, and a cassette single, for $6.98, will “Life Goes On,” one week, Dec. 5, 2020 Paula Abdul, one year (Feb. 11, 1989-Feb. 10, count for chart tabulation only once they are “Butter,” one week to-date, June 5, 2021 1990) shipped to consumers, expected to be later As “Dynamite,” “Life Goes On” and “But- Among all quartets of Hot 100 No. 1s, not this month.) ter” have all debuted at No. 1 on the Hot just acts’ first four leaders, BTS has earned Olivia Rodrigo claims three songs in the 100, BTS is the first group with a trio of No. its four the fastest since Rihanna also earned Hot 100’s top 10, led by “Good 4 U” at No. 1 entrances; no other group has more than four over nine months in 2010-11, after four 2, a week after debuting at No. 1. The track one. Ariana Grande leads all acts with five over eight months all in 2010. (She had sports gains in all metrics, at it spends a No. 1 starts. already tallied five No. 1s before 2010, in second week atop Streaming Songs (62.7 Fastest first 4 No. 1s since …: BTS has 2006-08.) million, up 45%). achieved its first four Hot 100 No. 1s over ‘Butter’ & churn at No. 1: “Butter” is the Rodrigo’s “Deja Vu” darts 13-3 on the Hot a span of exactly nine months, from charts 10th song to score its first week at No. 1 on 100, surpassing its prior No. 8 peak regis- dated Sept. 5, 2020, through June 5, 2021. the Hot 100 in 2021. This year marks the tered upon its April 8 debut. Leading its lift, That’s the quickest accumulation of four ini- first in which at least 10 songs have hit No. it charges 20-2 on Streaming Songs for a tial leaders since Justin Timberlake earned 1 by the first chart dated in June since the new high, up 79% to 32.8 million streams. the honor over seven months and two weeks Hot 100 began using MRC Data (formerly (Chart déjà vu: The lyrics of Rodrigo’s in 2006-07. Nielsen Music) information in November “Deja Vu” shout out Billy Joel and his hit Among groups, BTS wraps the fastest 1991. It follows 2020’s total of 20 new No. 1s, “Uptown Girl,” and both songs now boast run to four initial Hot 100 No. 1s since the likewise the most in a year since 1991. No. 3 Hot 100 peaks. Joel’s classic reached Jackson 5 in 1970. “Butter” is also the seventh song to debut the rank in November 1983. Rodrigo also Here’s a look at the elite seven acts to land at No. 1 on the Hot 100 in 2021. A record sings about Glee in “Deja Vu.” The cast their first four Hot 100 leaders in under a 12 titles launched at the summit last year of the 2009-15 Fox TV series logged 207 year (dating to each act’s first week at No. 1): after no more than four did in any previous entries, the second-most all-time after The Beatles, four months (Feb. 1-May 30, year. Drake’s 233, and is now mentioned in a 1964) ‘Hotter’ forecast: Sales for “Butter” in its hit ranking one spot higher than its best: The Supremes, seven months and one week first week reflect availability for its original the Glee Cast reached a No. 4 high, among (Aug. 22, 1964-March 27, 1965) and instrumental versions, both discounted three top 10s, with its breakthrough cover Justin Timberlake, seven months and two to 69 cents. Those versions, plus a “hotter” of Journey’s “Don’t Stop Believin’,” which AUTHORITATIVE INTELLIGENCE. DELIVERED DIGITALLY. CLICK HERE FOR FREE DELIVERY DIGITAL NEWSLETTERS 2021 COUNTRY POWER PLAYERS Billboard’s eighth annual Country Power Players CONTACTS issue will profile the people who have driven Joe Maimone another solid year for the country music industry, 201.301.5933 | [email protected] generating billions in sales, streaming and Lee Ann Photoglo publishing. This special feature will highlight the top 615.376.7931 | [email protected] executives, artists and changemakers who kept the music playing during an incredibly challenging Cynthia Mellow 615.352,0265 | [email protected] year, as well as coverage of the changing face of country music. Marcia Olival 786.586.4901 | [email protected] Advertise in Billboard’s Country Power Players Ryan O’Donnell issue to congratulate this year’s honorees while +447843437176 | [email protected] reaching key decision-makers who are driving the music business.
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